MOTORCYCLE MADNESS hits Brooklyn as hipsters hit the CRAIN’S® road PAGE 21 NEW YORK BUSINESS

VOL. XXIX, NO. 15 WWW.CRAINSNEWYORK.COM APRIL 15-21, 2013 PRICE: $3.00 REPORT SMALL BUSINESS Verizon to pull 1,100 downtown workers

Two floods in two years force Brooklyn move, but telecom’s HQ remains in Manhattan

BY CHRIS BRAGG

Verizon plans to permanently relocate about 1,100 workers from its down- town corporate headquarters to Brooklyn by the end of this summer, a move the company says was spurred in part by the threat of rising water in low-lying lower Manhattan. “Our 140 West St. building is in a flood zone,” Verizon management wrote to employees in an early Febru- ary memo. “Our goal is to give you a state-of-the-art facility and avoid hav- ing to, again, send you to a temporary TRENDING DOWN: work location if and when severe Paid sick days will add flooding occurs.” $80,000 to Stephen Twice in the past two years—after Werther’s annual costs See VERIZON on Page 19 at Wink fashion boutiques. buck ennis Landmark Feeling the squeeze call speeds Not just paid sick days. Rash of regs jacks up costs, stifles growth demolition

Speaker Christine Quinn and “Unfortunately, small business- Frank Lloyd Wright BY ALI ELKIN labor leaders had hammered out a es don’t have much political clout,” showroom quickly deal that would require thousands 67% Mr. Werther said. Stephen Werther woke up March DECLINE IN razed after notice 29 to discover the cost of doing of small businesses to offer work- PROFIT in 2012 Business owners like Mr. at Michael business in New York had risen ers five paid days off a year.For Mr. Sinensky’s six Werther are feeling betrayed these BY MATT CHABAN again. Next year, the owner of Werther, that means an additional bars in days.Despite lip service from may- Wink fashion boutiques will shell $80,000 after he’d already budg- Manhattan oral candidates and other politi- For six decades, a luxury-car show- out around $220,000 before he eted an extra $140,000 to comply cians about small business being room with a distinctive swooping ramp stood at the corner of Park sells a single sundress. with the new federal health insur- the city’s—and the country’s— Avenue and East 56th Street. De- The night before, City Council ance mandate. See SQUEEZED on Page 16 signed by Frank Lloyd Wright, it was the first of only three New York proj- ects by the modernist master. REPORT SMALL BUSINESS In six days late last month,the deal- Startups compete over biz-plan pitches; ership was destroyed. “The loss of a Frank Lloyd Wright, other entrepreneurs tap tax breaks P. 13 it’s a national tragedy,” said Simeon Bankoff, director of the Historic Dis- THE LIST Largest events/trade shows P. 15 tricts Council. Like so many in New NEWSPAPER See WRIGHT on Page 20 MANAGING EDITOR’S NOTE

Motorbizcycles FYICRAINSNEWYORK.COM Three years ago, I had just been laid off and my marriage was ending when I test-drove a Weiner would be a player, motorcycle in Williamsburg.“You if he decides to play know, people will think you’re having a midlife crisis,” a friend of n an interview with The New York Times mine said. At 35, I felt a little Magazine last week, disgraced ex-Rep. young for a crisis.“I’ll only buy the Anthony Weiner (right) described the effects Jeremy Smerd I bike if I feel safer riding it than I do his “sexting” scandal had on his marriage and a bicycle,” I assured him.The career, and revealed, for the first time, his interest Kawasaki KZ440 felt safer than a bicycle because on in throwing his hat in the mayor’s race. newscom a motorcycle, I rode with traffic, not alongside it.The How would a Weiner candidacy change the current dynamics? With universal name motorbike cost $1,000 and immediately sucked me recognition thanks to both his scandal and his media-grabbing reputation, and $4.3 million left in. I was not the only one. As Cara Eisenpress reports over from an aborted run for mayor in 2009, Mr. Weiner would instantly catapult to the top tier of on Page 21, motorcycle registrations in New York candidates if he chooses to run. have soared, and creative tinkerers have risen up to But political experts are split on whether he should, and if he does, whether he has any chance cater to the growing number of riders. Typical, of winning. Each of the four major Democratic candidates dismissed Mr. Weiner’s possible really: Entrepreneurs follow their passion, preferring candidacy with a polite wave, while their operatives offered spin on how his entrance would hurt a calling to a career.They take it as far as they want to, everyone’s chances but their own. and usually complain only when the road gets Meanwhile, his marriage to Hillary Clinton aide Huma Abedin appears as strong as ever, and potholed by government micromanaging (see Ali according to The Wall Street Journal, he’s been earning more than he did while in Congress by Elkin’s Page 1 story for more on that). I’ve met helping “a variety of businesses” navigate the legislative process. Under city campaign finance riders—and with a 30-year-old motorcycle, rules, Mr. Weiner has until June 10 to declare. —andrew j. hawkins mechanics—of all types, been invited to join a Christian motorcycle gang (though I’m Jewish) and NO CREDIT CHECKS. The City Coun- year ago. While companies are re- til is trying to bar employers from us- quired to tell the government what HOORAY! once had a burly Harley-Davidson owner help me ing credit checks during the hiring percentage of their workforce are THE LONG-DELAYED CitiBike share get my bike out of hock. I thanked him for helping process. The move follows the city’s women and minorities,few make the program is scheduled to debut in May adoption of two other far-reaching information public. Mr. Liu, who with 300 stations in Brooklyn and out a stranger.“No problem,” he said.“You’ve got two Manhattan. laws: one that bans discrimination oversees more than $127 billion of wheels and an engine.That’s all I needed to know.” against the unemployed and another pension funds, has been prodding that requires paid sick leave....MEDIA companies that the city invests in. … COMPANIES’ DATA PROBED. BIKE TOUR CAN RIDE. A judge ruled THIS WEEK IN CRAIN’S Bloomberg, Thomson Reuters and that TD Five Boro Bike Tour’s or- News Corp.’s Dow Jones & Co. are ganizer, the nonprofit Bike New among those being investigated on York, does not need to pay the city ------IN THE BOROUGHS 3 buck ennis how they transmit government data nearly $1 million for police and IN THE MARKETS------4 to investors. The insider-trading traffic-control services for the 40- OY VEY! probe by the FBI and SEC focuses mile tour.The city will likely appeal. THE INSIDER ------6 A MAN DRESSED on how private economic data are re- … CASH FOR FOURSQUARE.The loca- as the beloved CORPORATE LADDER ------8 leased. … CORRUPTION CRACKDOWN. tion-based social-media app got $41 Sesame Street After a slew of corruption cases in- million from private-equity fund Sil- character Cookie OPINION ------10 Monster in Times volving state and city ver Lake Partners Square was STEVE HINDY ------11 lawmakers, Gov. An- and four venture- charged with ‘New York is a pushing and cursing GREG DAVID------11 drew Cuomo pro- capital firms. at a 2-year-old with posed new laws to giant machine, Foursquare report- whom he posed for a photo over a $2 tip. REAL ESTATE DEALS------12 help prosecutors go edly had been run- REPORT: after public officials. and food is the ning low on cash af- The measures would fuel’ ter revenues totaled Christopher Finazzo was charged SMALL BUSINESS------13 increase penalties for —Max Crespo, founder of only $2 million in with conspiring with Long Island- THE LIST ------15 bribery and fraud ,re- pizza truck Neapolitan 2012. … SPIDEY based T-shirt vendor South Bay Ap- BUSINESS PEOPLE form the state’s cam- Express, in opposition to a BATTLE ENDS. The parel to get higher prices on graphic CLASSIFIEDS ------16 Curator John Flynn found paign finance system, new city law that would dispute between pro- T-shirts. He allegedly received $25 time between expeditions to NEW YORK, NEW YORK ------21 and make it a misde- limit where food trucks ducers and former million from South Bay for directing put together the American meanor for any pub- can park director Julie Taymor more than $350 million in business SOURCE LUNCH------Museum of Natural History’s 22 lic employee to fail to of Spider-Man: Turn its way. … NETS LOSE NO. 1 FAN. new exhibit on whales. P. 7 OUT AND ABOUT ------23 report bribery. … DIVERSITY DATA GO Off the Dark is over after the sides Jay-Z is selling his stake, reportedly PUBLIC. AIG, Bank of New York agreed on profits, copyright claims worth roughly $350,000, so he can CORRECTIONS Mellon and U.S.Bancorp are the lat- and artistic credit for the $75 million be a sports agent. … MET LANDS MORE CUBISM. Manhattan District Attorney Cyrus Vance Jr. invited media to cover the arraignment of est financial firms to give in to pres- musical. Ms. Taymor, who filed suit Cosmetics tycoon 19 employees of Chinatown’s Abacus Federal Savings Bank. The bank’s employees sure from mayoral candidate and in 2011 after getting fired by the pro- Leonard Lauder donated $1 billion were chained together at the discretion of court officers. Those facts were misstated in City Comptroller John Liu to release ducers, is expected to get millions if in cubist paintings to The Metro- the April 8 “Big trouble, little Chinatown bank.” Also, Chief Assistant District Attorney workforce-diversity data. Goldman the show prospers. … AÉROPOSTALE politan Museum of Art. Daniel Alonso’s name was misspelled. Sachs and MetLife did the same a SCANDAL. Ex-merchandising chief —amanda fung In Interpublic Group of Cos.’ new lease at 1400 Broadway, the landlord, W&H Properties, was represented by Scott Klau and Erik Harris of Newmark Grubb Knight Frank. The term of the lease was 11 years. The landlord’s name and brokers, as well as the term of the lease, were misstated in the April 8 Bare Bones. STORIES TO WATCH THIS WEEK vol. xxix, no. 15, april 15, 2013—Crain’s New York Business (issn 8756-789x) is published week- ly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at New April 15: April 17: April 18: SeaGlass, April 18: City York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s New Citigroup reports The Tribeca a new aquatic- Council committee York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one first-quarter 2013 Film Festival themed carousel at meeting on making year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved. earnings. begins. the Battery, to top new taxicabs acces- off to fanfare. sible to the disabled

2 | Crain’s New York Business | April 15, 2013 IN THE BOROUGHS John Liu cuts to the Chase BRONX The city comptroller takes on Bronx Jamie Dimon despite—or cheers for because of—his own troubles biz growth BY AARON ELSTEIN The next Billyburg? As a crowd waited outside St. Francis College on a Low rents lure owners windy Brooklyn night before a Democratic mayoral debate, one of the candidates, John Liu, to hip Mott Haven seized the chance to do some classic retail campaigning. He shook hands with the chilly folks BY ANNIE KARNI in line, chatted with a protester in a Richard The 30-seat dining room at Ceetay, Nixon mask and pounced when five middle- an Asian fusion restaurant that school-age students shyly asked to meet opened last month on Bruckner the city comptroller. Boulevard in the Mott Haven sec- tion of the Bronx, could easily pass “What’s your favorite topic?” muster in a trendy neighborhood Mr. Liu asked like Williamsburg. Mason jars dou- the kids. ble as light fixtures, and the menu is “Biology! Did you filled with oddities like “maple and INVESTMENT1.3% eggplant beef.” know if you crack RETURN on city Across the street, three entrepre- open an egg, you’ll see a employees’ $43B neurs have just signed a lease to open little squiggly white thing against pension fund for a coffee shop that will double as a fiscal year ended tapas bar at night. One block away, the yolk? That’s the nucleus.The next June 30, 2012 first-time restaurateurs Michael time you make scrambled eggs, look for Brady and Charles Said are cele- that before you start scrambling.” brating the first anniversary of their “Are these your students?” he asked a woman watching restaurant and bar, the Clock. From there, patrons have a clear view of them. “They’re brilliant. Brilliant, brilliant microbiologists.” the “Grand Opening” sign that “Did they tell you about the whale?” the teacher asked. hangs in the window of the new “Marine biologists!” he gushed. print shop across the street. Welcome to a slice of the bor- A whale is very much on Mr. Liu’s mind nowadays, but ough that ranks as the city’s fastest- not the kind the teacher was thinking about. growing breeding ground for new In his role as a trustee of the New York City employee businesses.Between 1991 and 2011, pension system, he’s helping lead a campaign to persuade the Bronx saw a quadrupling in the

darren thompson darren number of new business incorpora- JPMorgan Chase to strip Chief Executive Jamie Dimon of tions to 4,690, according to a study his role as chairman after the bank See COMPTROLLER on Page 19 See BUSINESSES on Page 9

SoHo joins the top tier as STATS AND THE CITY BROOKLYN HEALTH CARE: The city’s most populous borough faces critical retail rents cross $1K mark health challenges, according to a new community-needs assessment.

tination. between Prince and 24.8% Who needs “Tenants want an Spring streets. PORTION OF RESPONDENTS reporting high blood pressure or midtown? Shops alternative to the up- In the coming hypertension. Brownsville/E. Flatbush led with rate of 39.6% town market,” said weeks, Balenciaga shell out for square Joseph Sitt,who owns plans to follow suit, footage in chic nabe properties in mid- opening a shop a block 19.9% town as well as SoHo. away at 148 Mercer St. RESPONDENTS who have asthma. Greenpoint and “There is no good Other luxury brands Brownsville/E. Flatbush each had rates of 30%+ BY DANIEL GEIGER brand that comes to ‘Tenants that have settled in New York City from want an SoHo in recent months Billionaire landlord Peter Brant had anywhere in the world include Stella Mc- 50% a simple message for Prada when it that now thinks they alternative Cartney, Versace and RESPONDENTS who had visited an emergency came time for the high-end Italian can be in only one or Yves Saint Laurent. room within the past two years retailer to renew the lease for its styl- the other.” to uptown’ “For a long time, ish SoHo flagship recently: Pay up. With its shopper- there were brands To stay in its Rem Koolhaas- clogged sidewalks and there because it was 1M 3 designed store on the corner of growing reputation as hip and it was sexy,but BROOKLYN BROOKLYN HOSPITALS Broadway and Spring Street, Prada one of the city’s capi- they weren’t necessari- RESIDENTS covered that have gone bankrupt did so in spectacular fashion.In Feb- tals of cool, SoHo is taking its place ly making a lot of money,” said by public insurance, since 2005. Interfaith, ruary,it agreed to shell out more than alongside Fifth Avenue, Madison Michael Glanzberg, a retail broker Sources: “The Need or 40% of the the latest, had debts $1,000 per square foot for its 10,000- Avenue and Times Square as a must- with Sinvin Real Estate, which spe- for Caring in North and Central Brooklyn,” Brooklyn borough’s population of $341M square-foot space,the first four-dig- have location for retailers. Last year, cializes in the SoHo market. “Now Perinatal Network; public bankruptcy filings it rent for a retail store ever recorded Tiffany & Co., famed for its Fifth there are a lot more shoppers who istockphoto south of midtown,and proof positive Avenue flagship, opened a 7,000- come and really spend,not just a few ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY of SoHo’s emergence as a global des- square-foot location at 97 Greene St., See SOHO on Page 20

April 15, 2013 | Crain’s New York Business | 3 IN THE Family-owned supermarkets MARKETS dig in as Fairway preps IPO by Aaron Elstein

Grocers boost The competition, he added, “has pecked at us. It’s annoying and has amenities to take on had its effect,but all of our stores are operating profitably.” new upscale rivals In fact, the chain is opening its 12th location next year, is negotiat- BY LISA FICKENSCHER ing a lease for a 13th, and last year opened its most ambitious store, on As Fairway Market readies its initial West 57th Street, where it counts public offering, which is expected among its neighbors the Russian this week, competitors are watching Tea Room and Carnegie Hall. closely to see how much money the The industry as a whole faces 12-store chain will raise, part of significant challenges. Drugstore which will be used for its expansion chains regularly outbid supermar- plans. kets for large spaces—about 10,000 But at least some grocers—the square feet—and carry more and scrappy, family-owned businesses ali elkin more grocery items.Meanwhile,the that have survived for several gener- GOING PUBLIC: Fairway is expanding rapidly. superstores continue to proliferate. ations (and are similar to Fairway in About six years ago, Morton that way)—are confident that their Williams sold a store at West 26th stores will weather yet another food While they are not impervious to Street and Eighth Avenue when the newsbloomberg behemoth’s ambitions. their competitors,the families say the owners learned that Whole Foods There are about a half-dozen of key to their longevity is their hands- would be moving in a block away these grocers left in the city, includ- on approach to every aspect of their and that Costco had purchased an ing Morton Williams, Westside business, their nimbleness to react to entire block nearby. “High rents Russia is coming, Market and D’Agostino.They have shifting market conditions—and, have created an impediment to our outlasted the invasion of Grand quite simply, hard work. growth,” said Mr. Williams, adding Union, Pantry Pride and Food Fare, “I work six days a week, and that all of his leases have at least 10 Russia is coming which are either defunct or no I’m 73 years old,” said Morton years to run. longer operate in the city, and they Sloan, co-owner with other family Westside Market, established in have withstood the onslaught over members of the 11 Morton 1965 and owned by the Zoitas fam- ack in 2007, the government of Russia declared its the past decade of high-end gour- Williams stores. The business’s ily, is also looking at new locations. goal was to make Moscow into an international met supermarkets Trader Joe’s, roots date back to the 1950s, when There are four stores on the West center of finance.That plan got stalled by the global Whole Foods and Fairway. Mr. Sloan’s father and uncle owned Side of Manhattan and one in New B “They are the top families in the several Associated supermarkets. Jersey. Chief Executive George market crash a year later. Another reason it didn’t get out of city and they are doing well, beating Mr. Sloan cut ties with the inde- Zoitas, 30, is eyeing the East Side. the gate is that wealthy Russians have yanked at least $120 back these Goliaths,” said Mitchell pendent chain nearly 10 years ago, “My goal is to have a presence all billion out of the country over the past two years and parked Klein, vice president of Krasdale, a when he developed the Morton over Manhattan,” he said. Bronx-based wholesale grocer. Williams brand. See FAMILY on Page 20 it in places like Switzerland, the U.K. or Cyprus. Amid that backdrop, it was interesting to see an entourage of Russian finance officials, bankers and corporate leaders descend upon New York last week and try to persuade a crowd of Wall Street pros to invest in their country.

“The Russian government is becoming more welcoming to out- taking steps to modernize and side investors. change regulations after a decade of One particularly helpful reform talking about it,” Alexey Yakovitsky, that may be coming down the pike CEO of VTB Capital, an investment is a change in the law that says it’s bank that sponsored the meet-and- illegal for managers of Russian greet at the Waldorf Astoria Hotel, pension money to post losses in any assured the audience. given year. If they do lose money, A few hardy souls are defying the fund managers have to dip into the exodus and investing in the oil- their own pockets to make up the and mineral-rich nation. U.S. in- difference, even if that means sell- vestors bought $49 billion worth of ing their houses or other personal Russian debt last year, more than possessions. double the previous year’s total, Of course, no pension fund Andrey Solovyev, VTB’s global head manager in his or her right mind of debt capital markets, said in an would risk investing in stocks when interview with Crain’s. Russian the stakes are so high, and Russian bonds offer higher yields than government officials said they rec- many other kinds of emerging- ognize the situation is hindering market debt, which of course re- development of the nation’s equity flects the risk of putting money in a market. country where investors fear the Deputy Finance Minister Alexey government could change the rules Moiseev said fund managers may of the road at any time. soon be given five years to recoup Still, a stream of officials from losses before they have to pay up. Russia’s central bank, Finance “Before making things perfect,” Ministry and stock exchange did one attendee told the dignitaries, their best to make the case they are “could you make them better?” Ⅲ

THE DECLINE in the value of bitcoins as of midday Friday. The virtual currency 74% peaked at $266 a coin last Wednesday, a day before the Winklevoss brothers, early investors in Facebook, revealed a large position. After that news, the world’s leading bitcoin exchange halted trading for 12 hours to settle down the frenzied market, but speculators still fled for the exits.

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© 2013 JPMorgan Chase Bank, N.A. Member FDIC. THE Book marketing’s next chapter INSIDER by Chris Bragg the month at BookExpo at the Javits “There is a lot of concern over Industry sponsors Center, where the panel will include how to solve the digital discovery ‘hackathon’ to find Jennifer Rudolph Walsh, head of the problem,” said Mr. Steinberger. literary department at William Mor- “The key question is whether [the best way to expose ris Endeavor, which is helping the solution] is going to come from in- Perseus Books Group organize the side or outside the industry.” customers to books hackathon.Stephen Evans,a director at the prominent Silicon Valley New sites BY MATTHEW FLAMM private-equity firm Silver Lake—a A number of sites aimed at the part-owner of WME—will also pre- discovery problem have launched Book publishing has been famously side, as will Perseus recently, including slow to embrace technology,but some Chief Executive David Bookish, which is industry executives are hoping it’s Steinberger. backed by several ma- never too late to change. Taking a The winner will re- jor publishing houses. page from the tech community,an in- ceive $10,000 and the Meanwhile, Amazon dependent publisher and a top talent chance to pitch the so- just bought the No. 1 agency will announce Monday that lution over breakfast book-community site they have joined forces to host the with superagent Ari Goodreads, raising composite image:crain istockphoto first-ever publishing “hackathon.” Emanuel, co-CEO of suspicions that the The aim will be to inspire pro- WME. giant e-tailer and fast- This time, mayor defers to council grammers, designers and entrepre- “There’s a need for growing publisher neurs to develop an app, widget or book publishing to Will the wants to dominate the wo recent initiatives from Mayor Michael website that solves the riddle of how have a little more con- book discovery field. Bloomberg—banning stores from using plastic-foam to expose potential book buyers to nective tissue to great solution But the hackathon’s titles they didn’t know they wanted. minds and technolo- organizers say the Tfood containers and displaying cigarettes—are The issue has become a critical one gy,”said Jay Mandel, a ‘come from event is not just about notable not just as new branches of the mayor’s major for publishers as they face the de- partner at WME. replacing what’s being public-health policies, but also because Mr. Bloomberg is cline of brick-and-mortar book- “This is a really effi- inside or lost.They want to seize City Council stores, whose displays have long cient, smart, fun, cool opportunities publish- subjecting them to approval rather than been the single most important way way to go about it.” outside the ers never had before to ramming them through administratively. to discover a book. Surveys by indus- connect books and try researcher Codex industry?’ consumers through During Mr.Bloomberg’s dozen in the future,” said Michael Woloz,a Popularity contest Group have shown smartphones and other years in office, the billionaire exec- spokesman for the Metropolitan The 36-hour Publishing Hacka- that a hefty percent- —David Steinberger devices. utive has preferred to advance his Taxi Cab Board of Trade, which thon—launching May 18 at co- age of consumers “What a hackathon agenda through his agencies rather fought the livery-cab bill in court. working space The Alley NYC—will browse through tries to do is promote than get the blessing of a some- A spokesman for Mr. also borrow from American Idol.A bookstores even excitement around a times prickly legislature.The may- Bloomberg dismissed as “quite team of judges will choose three to when they’re using problem,advertise that or’s detractors, however, attribute faulty” the idea that laws sanc- five finalists for a presentation later in e-readers or buying print books on- there is unclaimed land and get digi- the different tack on the new meas- tioned by the council fared better. line. Digital retailers, on the other tal settlers excited about it,”said Rick ures to his recent setbacks in court, Rules requiring restaurants to post LISTEN to a discussion at hand, tend to attract buyers who Joyce, chief marketing officer at and say that his most lasting ac- calorie counts and letter grades and CrainsNewYork.com/podcasts know what they want. Perseus. “This is valuable space.” Ⅲ complishments, like the smoking to avoid using trans fats were put in ban, have come by passing bills. place administratively. “It’s pretty clear that you really “All these measures had heavy should go through the City Coun- opposition from industry,” the cil in basically all these situations,” spokesman said. “If they thought said Robert Bookman, an attorney they could block it in court, they well known for representing small would have tried. In fact, not being businesses before city agencies. sued shows they did not think they In early March, a state-court had even the slightest legal ground judge upended Mr. Bloomberg’s to stand on.” attempt to restrict the size of sug- The restaurant industry did sue ary drinks, ruling that doing so over calorie counts, forcing a slight without council approval would change in the requirement. “eviscerate” the idea of separation Council approval does not of powers between branches of city make policy changes bulletproof. government. The administration Some legislation it passed, includ- has appealed the decision. ing a 2004 equal-rights law, has The plastic-foam and tobacco been overturned, the Bloomberg bans could well face lawsuits if they spokesman noted. pass, but observers say Mr. In January, a federal judge up- Bloomberg’s track record shows held a Bloomberg regulation is- that council-approved proposals sued through the Department of hold up better in court than those Health requiring parental consent done unilaterally—a notion that before a mohel can orally draw the administration disputes. away blood from an infant during A 2002 ban on smoking in circumcision—an Orthodox Jew- restaurants and bars went through ish tradition that risks infection the council and survived in court. for the infant. In court, oppo- By contrast, the soda ban and a nents of the regulation argued livery-cab street-hail measure were that it violated their First stymied by judges. Mr. Bloomberg Amendment right to express had pushed his livery-cab bill their religious beliefs. through the state Legislature after Now, in the wake of the ruling resistance to it surfaced in the overturning Mr. Bloomberg’s soda council. A judge ruled it was a city restriction, opponents of the cir- matter requiring council sign-off. cumcision regulation are preparing “Anybody who finds a lack of an appeal with a different argu- success in their initiatives by going ment: that the mayor is overstep- around the City Council is going to ping his authority by not taking the be more likely to go to the council measure through the council. Ⅲ

Crain’s Insider, our award-winning politics newsletter, is now a blog. Read it every day at www.crainsnewyork.com/insider

6 | Crain’s New York Business | April 15, 2013 BUSINESS $52.4M Amount Staten Island residents are owed in unclaimed funds PEOPLE Source: Office of the State Comptroller

SKULL SESSION: John Flynn co- EXECUTIVE MOVES curated the American Museum of Natural Forbes Media: Jack History’s new Laschever, 53, was “Whales: Giants of promoted to the Deep” exhibit. president of Forbes Conferences, a newly created position. He was previously chief marketing officer. Tom Davis, 48, was promoted to chief marketing officer. He was previously vice president, sales and marketing. Sociomantic: J.B. Brokaw, 36, joined the advertising and marketing firm as president of North American operations. He was previously chief revenue officer and chief client officer at iProspect. Green Carrot: Javier Perez-Karam, 33, joined the media and entertainment company as chief executive and director, a newly created position. He was previously a producer at Omnicom Media. Lyst: Steven Klooster, 38, joined the personalized online shopping site as chief operating officer, a newly created position. He was previously an associate at Warburg Pincus. OpenSky: Paul Vogel, 40, joined the online social shopping company as chief financial officer. He was previously global portfolio manager at Andor Capital. New York University: Trevor Morrison, 41, will join the university as the dean of its law school, effective June 1. He is currently Liviu Librescu professor

buck ennis of law at Columbia University, where he is also faculty co-director of the GOTHAM GIGS Center for Constitutional Governance and faculty co-chair of the Hertog Program on Law and National Security. Governors Island Alliance: Susan Carey Dempsey, 64, joined the nonprofit as executive director. She was previously Having a whale of a career executive vice president at Changing Our World Inc. TCA Global Fund Group: James Clements, 44, joined the financial firm No bones about it: John Flynn lives for adventure as executive director, a newly created position. He was previously senior John Flynn made an unexpected discovery at in a life-size replica of a blue whale’s heart, which vice president of advisory and Curator platform services at Icon Investments. 6,000 feet above sea level: whale bones.The pre- is roughly six feet high and 10 feet wide. ¶ Mr. Rose Associates has Ice Age fossils he and his team found in the Flynn, who holds four Ivy League degrees, is a Inc.: Maria Masi, 42, joined the real survived Chilean Andes in 1986 helped determine the age natural teacher and is the head of the museum’s estate firm as of the mountain range, but like many important small graduate school. In one part of the exhibit, managing director. She was previously two copter scientific advances, the breakthrough didn’t come featuring a series of skeletons that illustrate how development easily. Snow fell as his team ran out of food. ¶ “It whales evolved from land to sea mammals, he director at crashes was very tough conditions,” said Mr. Flynn, the enthusiastically points out the subtle changes in AvalonBay Communities Inc. while on Frick curator of fossil mammals at the American the various skeletons—how one is missing a limb Duff & Phelps: Christopher Gregory, 39, Museum of Natural History. ¶ New Yorkers and another has a fin in its place. ¶ The 57-year- was promoted to managing director at expedition the financial advisory and investment won’t need to endure extremes to see whale old still finds time for adventure, traveling at least banking firm. He was previously bones. Mr. Flynn, a Westchester native with two three months a year to conduct research, which director. Tomas Stefanowski, 38, was promoted children, co-curated “Whales: Giants of the includes examining the brain size of social to managing director. He was Deep,” an exhibition that opened last month in animals. On one trip, he found the oldest previously director. cooperation with the Museum of New Zealand monkey skull in the New World, at a Chilean site Ekaterina Timaeva, 38, was promoted to managing director. She was Te Papa Tongarewa. A skeleton of a sperm whale near where Darwin conducted research. He has previously director. about 20 feet longer than a standard school bus survived two helicopter crashes while on HBR Consulting: Darren Marriott, 43, was promoted to senior director at the hangs above the show. Visitors have an expedition. “I didn’t tell my wife about one for six professional services firm, a newly opportunity to crawl through a narrow opening months,” he said. —theresa agovino See EXECUTIVE MOVES on Page 8

April 15, 2013 | Crain’s New York Business | 7 CORPORATE LADDER EXECUTIVE MOVES

Continued from Page 7 CONTINUING A CAREER OF FIRSTS created position. He was previously LINDA ADDISON has been the first to do a lot of things: first female editor of the Texas Law Review, first woman on the U.S. director. Matter Inc.: executive committee of law firm Fulbright & Jaworski. On July 1, when the firm combines with the Norton Rose Group to Erin Weinberg, 45, joined become Norton Rose Fulbright, the third-largest practice in the world, Ms. Addison, 61, will be the first chair of its new the public-relations global dispute-resolution and litigation practice, as well as a member of the firm’s global executive committee. firm as deputy “Linda is an exceptional trial lawyer, one of our best litigators,” said Fulbright’s chairman, Ken Stewart. “Her managing director, a substantive knowledge of dispute resolution and her leadership skills made her uniquely qualified for this newly created position.” position. She was Ms. Addison successfully represented General Electric last year in one of the first Dodd-Frank whistleblower cases previously managing partner at Taylor tried in the U.S, one of many high-profile cases she’s tried in her three decades with Fulbright. Global Inc. “I never thought I was appointed [to the U.S. executive committee] because I was a woman. I know other people did,” Corporate Resource Services Inc.: said Ms. Addison. “I know I got it because I deserved it. I wish other people had broken these barriers first, but I am Thomas Clarke, 55, was appointed used to being the only woman in a room.” —EVA SAVIANO director. He will continue as a board member at Reis. NowThis News: Frank Kavilanz, 39, joined as senior vice president for strategy and business development. He was previously vice president of strategy and business development at STYLISH. BEAUTIFUL. NBCUniversal News Group. Marsh & McLennan: Diane Giles, 57, was CUTTING EDGE. promoted to senior vice president at the insurance brokerage and risk- WE’RE BUILDING THE NEW HOME FOR management firm. She was previously THREE WORLD-CLASS BRANDS vice president. Matt McCabe, 43, joined as senior vice president. He was previously senior counsel at the U.S. House of Representatives Committee on Homeland Security. Sonobi Media: Paul DeBraccio, 55, joined the digital advertising platform as vice president of national sales. He was previously director, ad sales media solutions, at Expedia. DDG: Michael Ferry, 37, was promoted to senior vice president at the real estate company. He was previously vice president. William Kluczkowski, 32, was promoted to vice president. He was previously senior associate. Andrew McKessey, 35, was promoted to controller. He was previously assistant controller. David Ridoutt, 33, was promoted to senior construction manager. He was previously project manager. Angela Lo, 30, joined as construction manager. She was previously project manager at I. Grace Co., Commissioned Private Residences Inc. McKissack & McKissack: Brian Lyons, 53, joined the construction company as executive vice president of at-risk construction. He was previously project executive at Pavarini Construction. Grant Thornton: Nigel Smith, 48, joined the WITH 1.4 MILLION SQUARE FEET COMMITTED, accounting firm as financial services CONSTRUCTION IS UNDERWAY AT advisory leader. He was previously leader of the North American financial services management consulting practice at Accenture. hudsonyardsnewyork.com HSBC Global Asset Management (USA) Inc.: Michael Wright, 48, joined the For information on available offi ce space, contact financial firm as head of institutional sales, North America. He was at (212) 984-8392. previously director at AXA Investment Managers. Scarola Malone & Zubatov: Robert Shansky, 66, joined the law firm as of counsel. He was previously of counsel at Jones Day. Citi: Joshua Moskowitz, 39, joined the bank as senior project manager on its global public-affairs team. He was previously vice president for corporate affairs and business development at Global Strategy Group. —eva saviano EXECUTIVE PROMOTIONS The fastest way to get an announcement into Crain’s is to submit online. Fill out the form at www.crainsnewyork.com/section/ executive_moves. The Executive Moves column is also available online.

8 | Crain’s New York Business | April 15, 2013 IN THE BOROUGHS BRONX

we’ve been advocating for,but that’s FROM a big project.” Businesses blossom AROUND —cara eisenpress Continued from Page 3 Manhattan’s Flatiron district. Up in THE CITY by the Center for an Urban Future. the Bronx, the newbies run the BRONX “Entrepreneurs big and small gamut from bars, barber shops and BROOKLYN were realizing this was an untapped 99-cent stores to accountants, beer Toxic fumes may market,” said the center’s executive brewers and home-based day-care S. B’klyn bike path director,Jonathan Bowles,who not- centers. But the bottom line is the pave way for farm ed that adding to that momentum is same as it is anywhere else: a new set to roll again After an almost five-year-long bat- the borough’s rapid population crop of enterprises producing jobs, Repairs on a South Brooklyn bike tle waged by community activists, growth in recent years. services and products for area resi- path flooded by Hurricane Sandy Barretto Point Park in the Hunts annie karni annie Others attribute the boom to dents, and income for fledgling en- COOL CROWD: A new sushi restaurant on are underway after the Parks De- Point section of the Bronx will get everything from some of the city’s trepreneurs. Bruckner Boulevard has loads of company. partment awarded a $2 million another 1.2 acres of waterfront lowest rents for Bronx entrepreneurs are also ben- emergency contract to a Queens property. commercial efiting from an influx of people who construction company. The path, Last month, the Department of space to, para- 4,690 one- and two-family homes range which runs along Shore Parkway, Environmental Protection said it NUMBER of new have been priced out of Manhattan doxically, the businesses and are looking for the closest afford- from $1 million to $2 million. will reopen by Memorial Day, in will spend $436,000 on a six-month borough’s high incorporated in able thing.Mott Haven—in particu- “It’s worth the swim,” said Mr. time for the hordes of local runners, environmental remediation of the unemployment the Bronx in 2011 lar, a small slice bordered by 138th Miller. bikers and pedestrians to use it this land that was used most recently as rate. Joblessness Street and Bruckner Boulevard to Similarly,rents for retail and com- summer. a staging area for work on the Hunts in the Bronx $250K the north and south, and St. Ann’s mercial space in the Bronx are among The contract covers a 2.5-mile Point sewer plant.In 2008,local res- stands at 14.1%, AVG. PRICE of Avenue and Third Avenue to the east the lowest in the city.In Mott Haven, stretch in Bath Beach, east of the idents sued the city over toxic fumes far above the 1- or 2-family and west—is a prime example. Verrazano Bridge. Repairs include allegedly emanating from the plant. citywide aver- home in Mott “There’s an evolving demo- putting in new railings and resurfac- In the settlement, the city agreed to age of 10.1%, Haven last year graphic of people who are moving Entrepreneurs ing the area where floodwaters clean up the land next to the park. according to the into the Bronx because they can’t af- ‘feel it’s the breached the seawall. But some lo- “If we don’t get together to or- most recent, 14.1% ford Manhattan or Brooklyn,” said cal leaders are calling for more com- ganize things, we won’t accomplish non-seasonally BOROUGH Marlene Cintron, president of the prehensive fixes to the path, which anything,”said Wanda Salaman,ex- adjusted statis- jobless rate Bronx Overall Economic Develop- right time to has been damaged repeatedly by ecutive director of South Bronx ad- tics from the ment Corp. She boldly predicts the storms. vocacy organization Mothers on the state Labor Department. area around Mott Haven’s Clock start something’ “We need further mitigation to Move, who was part of the group “Because of the high unemploy- Tower building will morph into “the prevent any water from entering the that sued the city. After the remedi- ment rate, people feel it’s the right new Williamsburg.” Belt Parkway,” said Marnee Elias- ation is finished, the land will be time to start something,” said Jose Pavia, district manager of Commu- turned over to the Parks Depart- Made, a loan consultant at Accion Bargain prices nity Board 11, who argues for a re- ment. Ms. Salaman said she wants USA, which during the past year What’s helping to draw a crowd retail rents can be as low as $1,600 a built seawall to protect both the to use it to start an urban farm. alone has provided microfinancing is low prices. The average sale price month for a 350-square-foot shop, path and the parkway.“That’s what —anika anand to 14 small business owners in the of a one- or two-family house in according to business owners. Bronx. “They have nothing to lose Mott Haven last year was $250,000, “I’m paying one-tenth of what I and something to gain.” according to Jonathan Miller, presi- would pay to rent the same space in tively new reason the South Bronx tions of the Manhattan’s Silicon Al- The bulk of the new enterprises dent of Miller Samuel real estate ap- Manhattan,” said Amir Chayon, an could make a play for the tech start- ley that lost power for days as a result in the Bronx are not the cutting- praisers. That is a mere fraction of Israeli-born actor who is co-owner ups as well. of flooding caused by Superstorm edge tech companies launching in the average in Harlem, the closest of Ceetay. “We’re better elevated,” she said, Sandy. “This is where the future is. areas like Brooklyn’s Dumbo or Manhattan neighborhood, where Ms. Cintron also offered a rela- contrasting that to low-lying por- Tech companies won’t lose power.” Ⅲ

clients who have asked him to forti- identity are part of the Architects don’t yet fy their waterfront properties conversation.” against another Sandy-like storm. But for others the Mr.Garvin said he doesn’t expect storm was less a mar- to get any big projects for a while. keting opportunity see Sandy buildup “The design part isn’t that hard,” than a reminder that he said. “It’s an economic issue and landing big city con- a code issue. It’s going to take time.” tracts is hard. Firms promote their been on German television three Mr.Garvin,along with dozens of “I’ve been trying to times, but I haven’t seen it turn into architects,volunteers his time advis- get a [city] Depart- green expertise, but clients,” she said. “It’s somewhat ing the Building Resiliency Task ment of Design and frustrating, because we are experts.” Force, a group set up by Mayor Construction contract recovery money Small and midsize architecture Michael Bloomberg and City since I started my firm firms say they’ve tried to carve out a Council Speaker Christine Quinn in 2004,” said Chad hasn’t poured in niche as go-to experts for the green in the aftermath of Sandy that’s ex- Smith,of DesBrisay & ideas that are likely to be funded by pected to issue building recommen- Smith Architects, BY PETER MOSKOWITZ Sandy recovery money. They’ve dations early this summer. SOAKED: One of Susannah Drake’s projects at Dlandstudio is a which does environ- rethought their business models and “sponge park,” meant to curb pollution of the Gowanus Canal. mentally friendly work Susannah Drake and her team at ar- attempted to forge connections with Time to rethink for individuals and chitecture firm Dlandstudio were city agencies and large firms that Until then, the architectural in- small businesses. thinking about surges,sea levels and might contract out to them. That’s dustry will remain in a holding pat- ideal for business, for some archi- Mr. Smith has resorted to win- green infrastructure long before Su- led many of the firms to gain tern. Developers still don’t know if tects it has provided breathing room ning subcontracts from nonprofits. perstorm Sandy. prominence. or how far up they’ll have to raise to rethink their business models. A spokesman for the Economic One of Ms. Drake’s projects is a But money hasn’t followed. their waterfront properties,whether Tricia Martin, a principal at envi- Development Corp., which over- soon-to-be implemented “sponge Many small firms don’t have the boilers will need to be moved out of ronmentally friendly WE Design in sees many of the city’s largest con- park” near the Gowanus Canal that manpower to navigate the complex basements, or whether the city will Brooklyn, has spent some of her time struction projects, said the EDC absorbs storm water and toxic street procurement process;others say that build something like a seawall that since Sandy figuring out ways to awards contracts based on the mer- runoff before they have a chance to the work is slow to come because would render individual property make her business more visible to its of a firm’s proposal, not its size. make their way into the sewer system fundamental revisions to codes gov- protections less important. And governments and contractors. But Ms. Drake of Dlandstudio or the canal. She has also spent the erning buildings in flood zones have new federal flood insurance maps She knows her firm is too small to said small firms can’t afford to spend past two years advising different parts not yet been made. have yet to be finalized. grapple with major infrastructure time and money submitting re- of the city government on waterfront Cook+Fox is a firm best known “There’s a level of uncertainty projects, but she’s hoping to make a sponses to city requests that often development and climate change. for designing the Bank of America right now,” said Kate Orff, a partner name for herself before the bulk of take months or years to get, and she When Sandy brought New Tower at 1 Bryant Park, one of the at SCAPE Studio, which specializes large-scale work gets underway. fears that when the Sandy contracts York’s vulnerabilities to public at- most environmentally friendly sky- in designing landscapes that incorpo- “I’m putting together a marketing finally roll in, she’ll be left out. tention,Ms.Drake figured the busi- scrapers in the world. Architect rate elements of the wilderness into folder, an e-brochure, and reaching “The procurement process is so ness calls would come raining down. Chris Garvin said the only work the built environment. “We all need out to the leaders in this work,” Ms. broken,”she said.“If you’re not already She was wrong. “[After Sandy] related to Superstorm Sandy so far to be working off the same ‘zero,’ and Martin said.“I think the big question part of the system and you’re expect- I’ve been [quoted] by The New York has been retrofitting projects near right now that’s a shifting target.” is how to you position yourself … so ing to get work out of Sandy, I don’t Times [and was on] BBC News. I’ve the water, and consulting with past While the holding pattern isn’t that at least my name and my face and think that’s going to happen.” Ⅲ

April 15, 2013 | Crain’s New York Business | 9 OPINION CRAIN’S NEW YORK BUSINESS The mayor’s race heats up editor in chief Rance Crain publisher, vp Jill R. Kaplan and articulate a rationale for running. EDITORIAL fter years of candidates fundraising and editor Glenn Coleman jockeying for position, the race for mayor Public Advocate Bill de Blasio, neck and neck with managing editor Jeremy Smerd deputy managing editors Valerie Block, of New York City is kicking into high former Comptroller Bill Thompson for second in the polls, Erik Ipsen gear. With the business community no has doubled down on his strategy of being the liberal assistant managing editor Erik Engquist senior producer, news Elisabeth Butler Cordova less worried about who will succeed alternative to Ms. Quinn. He blasted her almost daily for news producer Amanda Fung Michael Bloomberg, several recent holding up the sick-pay legislation, then lamented that her contributing editor Elaine Pofeldt columnists Greg David, Alair Townsend storylines bear watching. compromise bill exempted too many businesses. Mr. de crain’s health pulse editor Barbara Benson On the Democratic side, City Council Speaker Christine Blasio has been so aggressive that Ms. Quinn blamed him senior reporters Theresa Agovino, Aaron Elstein, Lisa Fickenscher, Matthew Flamm Quinn saw her lead in the polls decline for the first time, just for the attack ad, though she soon softened that accusation. reporters Chris Bragg, Matt Chaban, A Daniel Geiger, Andrew J. Hawkins, Annie Karni, as an independent anti-Quinn campaign surfaced with a For businesses against mandatory sick pay, the silver lining is Adrianne Pasquarelli nasty television ad and a $1 million budget. Her 5-point drop that Mr. de Blasio’s full-throated support did little for his web reporter, producer Nazish Dholakia in one survey presages a tightening of the race. Because Ms. poll numbers. art director Steven Krupinski deputy art director Carolyn McClain Quinn had positioned herself as the most Bloomberg-like Under pressure, Comptroller John staff photographer Buck Ennis candidate in the primary, the increasing pressure on her bodes Liu, meanwhile, has copy desk chief Steve Noveck copy editor Thaddeus Rutkowski badly for businesspeople, as she tends to tack left in response. front-runner enthusiastic supporters data editor Suzanne Panara Recent examples include her support for bills mandating paid but too few of them to assistant data editor Emily Laermer Christine Quinn researchers Eva Saviano, Amy Stern sick leave, letting job applicants sue employers and lift him to double digits intern Ali Elkin establishing an inspector general for the police. tacks left in the polls.That’s ONLINE AND INTERACTIVE SERVICES Another intriguing development is former Rep. Anthony good news for senior web developer, interactive Weiner’s potential return to the race, which he abandoned— taxpayers who don’t Chris O’Donnell along with his congressional seat—in 2011 when he was want to pay the soaring ADVERTISING, MARKETING AND PRODUCTION director of sales and marketing caught “sexting” and falsely denied it. Before the scandal, cost of public- Nancy Adler Mr. Weiner had demonstrated some innovative thinking employee benefits Mr. Liu so assiduously defends. senior account managers Irene Bar-Am, David Harkey, Jill Bottomley Kunkes, about how to run the city.The question now is whether The Democrats, for all their shortcomings, at least Courtney McCombs, Suzanne Wilson voters can take him seriously again—assuming he asks them understand city government.The only Republican candidate director of custom content Trish Henry sales coordinator Lauren Black to. If so, he could give the other Democrats a much-needed who seems to is former Deputy Mayor Joseph Lhota.The newsletter product manager Alexis Sinclair kick in the pants. But after his humiliating episode and two others are trying to figure it out as they campaign. One thing credit Todd J. Masura (313-446-6097) director of audience & content years off the political grid, he must earn back people’s trust they are likely to learn is that voters demand better. partnership development Michael O’Connor senior marketing manager Catherine Schutten director of conferences & events Courtney Williams CRAIN’S ONLINE POLL COMMENTS reprint sales manager Lauren Melesio production and pre-press director Simone Pryce advertising production manager Chinatown crackdown Suzanne Fleischman Wies TO SUBSCRIBE: green” (March 25) claims that For print and digital subscriptions or customer HANDS OFF ABACUS BANK buildings. But tearing down old service, e-mail [email protected] replacing New York’s older buildings for questionable or call 877-824-9379 (in the U.S. and Canada) or In America, it is important to buildings with new towers will energy-efficiency benefits is 313-446-0450 (all other locations). $3.00 a copy for catch the little fish, especially create significant energy simply not good policy. the print edition; or $99.95 one year, $179.95 two bloomberg newsbloomberg ones that do no harm. Why? savings. Yet that claim is not —andrew burr years, for print subscriptions with digital access. www.crainsnewyork.com/subscribe SHOULD ANTHONY WEINER STAY Because it makes for great supported by the facts. Director, Building Energy IN THE PUBLIC SPOTLIGHT? headlines and adds to the Energy-usage data on large Performance Policy TO ADVERTISE: statistics. Rarely are the big fish buildings reported to the city Institute for Market Contact Nancy Adler at caught, such as the banks that over the past two years reveal Transformation [email protected] or call 212-210-0278. Yes. He should run for mayor this year, and let www.crainsnewyork.com/advertise the voters decide. caused the financial meltdown. that buildings constructed 40 to Yes. He should skip the mayor’s race but ease The little fish are targeted 100 years ago are often good WEINER’S BACK FOR INFORMATION ON OUR EVENTS: his way back into public life. because they are defenseless. energy performers. As for the Contact Courtney Williams at Just look at the case of Abacus “energy-oozing” 47-year-old As a former constituent of [email protected] or 212-210-0257. No. He needs to get a real job. It’s too soon for Bank (“Big trouble, little building at 675 Third Ave. cited Anthony Weiner ( online www.crainsnewyork.com/events him to return to politics. Crain’s Chinatown bank,” April 8). in the article, it actually uses less poll, April 10), I’m very TO CONTACT THE NEWSROOM: No. He should go away and never come back. To draw a similar analogy: energy per square foot than conflicted. Several years ago, I He’s finished. 711 Third Ave., New York, NY 10017-4036 Rather than go after murderers, many buildings built recently to actually wrote in my name editorial phone: 212.210.0277 Date of poll: April 10 crooks and reckless drivers, new energy codes or voluntary against him when I voted fax 212.210.0799 Entire contents ©copyright 2013 Crain Communications Inc. 345 votes police target ordinary citizens green programs, according to because I witnessed him acting for petty driving infractions public data. In fact, the city has like a jerk! Having said that, he All rights reserved. ®CityBusiness is a registered trademark of MCP Inc., used under license agreement. 12% because they are an easy mark. collected, analyzed and publicly has always done really, really No Such is democracy in this posted this type of building well for my neighborhood no CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS 29% country, where common sense energy information at matter what political position chairman Keith E. Crain Yes is out the window. www.nyc.gov/ggbp for exactly he was in.There’s my conflict. president Rance Crain treasurer Mary Kay Crain —john ngai this purpose—to help real estate Do I want someone who does Cindi Crain Rego Park stakeholders and policymakers good for my neighborhood but make smart and informed is of questionable character? If executive vp, operations William Morrow senior vp, group publisher Gloria Scoby 9% 50% decisions based on the facts. you think about it, aren’t most Yes No OLD CAN BE GREEN, TOO vp/production, manufacturing David Kamis There are many good politicians? chief information officer Paul Dalpiaz A study presented in your economic reasons for the higher —tina gray founder G.D. Crain Jr. (1885-1973) article “Landmark battle turns energy-usage intensities of new Sheepshead Bay chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | April 15, 2013 The New York Times that cameras STEVE HINDY were intrusive.He would prefer more speed humps, flashing yellow lights Give green light and stop signs. There are speed humps on my block in Brooklyn. Speeding cars seem to delight in slaloming over these moguls, racing to speed cameras to the next corner even when the stoplight is red. Mr. Felder’s top priority in Al- magine if the New York City firefighters’ union sudden- bany was to get the state and city to ly came out against sprinklers in buildings because they pay for the busing of yeshiva students resulted in a loss of jobs for firefighters. Imagine if the after 4 p.m. His district is dominated by Orthodox Jewish voters whose firefighters insisted that only they should put out fires, children attend yeshiva. Messrs. not mechanical sprinklers. Felder and Golden got that legisla- I cannot help but think of this analogy when confronted by tion approved, despite opposition I from Mayor Michael Bloomberg the New York City Patrolmen’s Benevolent Association’s op- and Gov.Andrew Cuomo.It will cost position to a speed-camera pilot program for the city. The the city $5.6 million this year. Mr. Powell reported that in the Neighborhood Speeds for Neigh- speeding. In only 10 of the city’s 74 past three years, nearly 60 pedestri- borhood Streets Act (A.4327),which police precincts was more than one ans have died in traffic accidents in would install speed cameras in 40 lo- speeding ticket issued per day. the districts of these two senators. cations near schools, has the support I have yet to read that tinted win- Transportation Alternatives safety of the majority of the city’s delegation dows caused a casualty on city streets. advocates monitored traffic in Ca- in the state Assembly as well as the The only regular NYPD speed narsie, Brooklyn, with a radar gun City Council.It is a prime initiative of trap that I am aware of is on the Belt for eight hours recently. They the Bloomberg administration. Parkway, before or after the Ver- clocked 194 drivers exceeding the It is being blocked by state Sens. razano Bridge. This well-known speed limit by at least 10 mph— Marty Golden and Simcha Felder, trap seems to have conditioned driv- more than the 163 speeding tickets both from Brooklyn, and Senate ers to obey the limit. Every now and issued in that precinct last year. Co-President Dean Skelos from then, you see some knucklehead It’s hard to imagine New York Long Island. buzzing by at 70-plus miles per City without sprinkler systems, and Last year, 274 people died in hour. Inevitably, he gets nabbed. someday, when traffic deaths ap- New York City traffic crashes. The Enforcement works. But does any- proach zero, we’ll wonder how we most frequent cause of traffic deaths one believe the city is going to hire ever lived without speed cameras. was drivers violating the speed lim- more traffic cops? it. Yet in 2012, the Police Depart- Explaining his opposition, Mr. Steve Hindy, co-founder and president of ment issued four times as many tick- Golden, a Republican and former Brooklyn Brewery, writes a monthly opinion ets for illegally tinted windows as for police officer, told Michael Powell of column for Crain’s New York Business.

His strategy is now the conven- tional wisdom of retailing experts: Forget Penney; look Carry as much exclusive merchan- dise as possible and compete very aggressively on price. His twist has at Macy’s success been that despite the commitment to a national brand, local managers are given flexibility to adjust their hen the desperate directors of J.C. Penney offerings as needed. Bringing clients to the next level fired their chief executive this month, they The numbers are impressive. Sales at Macy’s rose to $26.7 billion admitted that their effort to reinvent the for the fiscal year ended Feb. 2, a department store had failed miserably. 17% increase in the past four years, They had hired Ron Johnson away from which included the Great Reces- Apple, where he had made the i-maker’s stores the envy of all, sion.Profits have quadrupled in that W time, to $1.3 billion. Macy’s stock and told him to do the same for Penney. Instead, he alienated traded last week at about $45 a the chain’s customers, its sales declined by a quarter last year to share, its highest level in four years, almost eight times where it stood in $13 billion, and it lost almost October 2009 and pennies from its $1 billion. all-time high in 2007. This does not mean the depart- This has all been done pretty ment store is dead. Here in New much out of the spotlight. I couldn’t York, Terry Lundgren has proved find a single good corporate- that with Macy’s. It is probably the strategy piece on the company in the most underreported business story leading sources of business news, al- of the past few years. though Bloomberg last week used Let’s start with the history. Mr. Macy’s as the counterpoint in its sto- Lundgren was named CEO of what ry of all that went wrong at Penney. was then known as Federated De- Mr. Lundgren has assumed a partment Stores in 2003. Two years more important role in New York later, he pulled off a merger with business circles in recent years; he’s May Department Stores, creating a GREG DAVID now co-chairman of the Partnership retailer that spanned the country. for New York City. Politicians take Industries served: He then navigated one of the trick- business leaders seriously only when Financial Services . Manufacturing & Distribution . Technology iest transformations in retailing: names, but he did it with care and a they are very successful. . Retail . Construction . Architecture & Engineering changing the venerated regional fair amount of humility (something With the difficulties faced by Real Estate . Healthcare . Transportation & Shipping chains he now owned,such as the fa- Mr. Johnson lacked). His customers the city’s previous über-CEO, mous Marshall Field’s of Chicago, are at the upper end of the middle JPMorgan Chase’s Jamie Dimon, 488 Madison Avenue, New York, NY 10022 into one brand—Macy’s. market, although his Blooming- recognition of Mr. Lundgren’s ac- 50 Jericho Quadrangle, Jericho, NY 11753 It wasn’t easy to overcome the dale’s unit aims for the lower end of complishments couldn’t come at a www.grassicpas.com nostalgia that surrounded those the luxury market. better time.

April 15, 2013 | Crain’s New York Business | 11 REAL ESTATE DEALS

bounced back dramatically at 125 BARE BONES Broad St. 125 Broad becomes Mark Ravesloot, a broker at CBRE Group Inc.who has handled deals in the building for Mack-Cali, has filled the space during the past a downtown darling year and a half with tenants includ- ing AXA Insurance and Continen- n recent months, downtown Manhattan has seen an influx of tenants tal Casualty Co. from the pricier uptown latitudes of midtown, and more recently Mr. Ravesloot attributed the ac- midtown south, who are eager to take advantage of downtown’s low- tivity not only to the building’s low er rents. rents,but also other perks offered by At the same time,as the case of Loeb Holding Corp.demonstrates, Mack-Cali. “One of the advantages Imany downtown tenants are keen to stay put for much the same reason.The that we had was that Mack-Cali has 425 LEXINGTON AVE. 28 & 40 W. 23RD ST. 277 BLEECKER ST. financial firm recently inked a lease for 22,000 square feet, half of the 40- the resources to take on the con- ASKING RENT; TERM: ASKING RENT; TERM: ASKING RENT; TERM: story tower’s 14th floor, at 125 Broad St. struction work for tenants and build Undisclosed; 20 years $64 per square foot; $300 per square foot; 10 years 10 years Under the lease, Loeb will move in for 15 years and 10 months at rents great space,” he said. SQUARE FEET: 595,000 in the $30s per square foot. The firm will move over from 61 Broadway. Mr. Ravesloot represented SQUARE FEET: 220,000 SQUARE FEET: 630 TENANT; REPS: Simpson The deal is notable for Mack-Cali, the New Jersey-based REIT that Mack-Cali in the deal with Loeb, Thacher & Bartlett; Lewis TENANT; REPS: TENANT; REP: Studio in partnership with CBRE broker Miller and Ken Rapp of AppNexus; Mark Weiss Manhattan; Ava Kim of owns nearly half of the 1.3 million- During the recession in 2009 and Pete Turchin. Bob Savitt, chief ex- CBRE Group Inc. and Rob Eisenberg of Oxford Property Group square-foot tower. Law firm Sulli- 2010, all of the space became vacant ecutive of the real estate brokerage Newmark Grubb Knight LANDLORD; REP: Hines Frank LANDLORD; REP: 277 van & Cromwell owns the bulk of when leases expired for several long- and ownership company Savitt U.S. Core Office Fund; in- Bleecker; Steve the remainder. The new lease fills time tenants, including Citibank, Partners, worked with CBRE bro- house representation LANDLORD; REPS: 23rd Rappaport of Sinvin Real the final pocket of the roughly which left behind 385,000 square ker Scott Bogetti to represent Street Properties; Michael Estate BACK STORY: The Cohen and Andrew Roos 580,000 square feet that Mack-Cali feet. But as interest has picked up in Loeb. international law firm of Colliers International BACK STORY: The controls at the property. lower Manhattan, occupancy has —daniel geiger renewed its lease for 26 leather-goods store will floors in the 31-story BACK STORY: The digital decamp to the West building across East 43rd firm extended its lease Village from South Street Street from the Chrysler and added 130,000 Seaport, where the site of bold statement. In the 32nd floor of the Building. square feet. It will move its old store will be Looks still count opening its first New Chrysler Building, where into the new space in the redeveloped. at Chrysler York office, the D.C.- asking rents are in the third quarter. based law firm Lewis $60s per square foot. The tried-and-true blocks around Baach, however, man- For the newcomer, the said Scott Galin, a principal at Han- utive at Tishman Speyer, the owner Grand Central Terminal have long aged to get both great silver-topped, 83- dler Real Estate Organization who, of the Chrysler Building, arranged drawn tenants looking for great transit links and a bold year-old Art Deco along with colleague Darell Handler, the deal in-house on behalf of the transportation links—more than address. The firm has inked a four- spire was the perfect choice. represented Lewis Baach in the lease. landlord. those looking to make any sort of year lease for 3,900 square feet on “Optics were important to them,” Gregory Conen, a leasing exec- —daniel geiger

12 | Crain’s New York Business | April 15, 2013 SMALL BUSINESS INSIDE THE LISTS NYC’s largest public events and trade shows PAGE 15 ‘In this era of the lean startup ... these competitions are like rocket fuel’ REPORT —Professor Bruce Bachenheimer, Pace University, Page 14

BOWLED OVER: NewlyWish’s Amanda Allen won $30,000 in seed money Tax hike to start her business, which serves as a wedding registry for local stores such as Brooklyn’s Greenhouse. inspires fancy footwork Facing bigger bills from Uncle Sam, owners tap into tax breaks

BY JUDITH MESSINA

Hurricane Sandy put a temporary kibosh on a planned new Linda the Bra Lady store at Third Avenue and East 80th Street, but owner Carl Manni expects to open there this year and depreciate much of the build-out cost up front. “In 2013,we expect to be prof- itable,and we’ll get the write-off,” he said. Mr. Manni, whose business brought in $7 million in revenues last year, isn’t alone in working to reduce his tax bill by taking ad- vantage of tax credits and fast- track depreciation schedules that Congress extended for a year un- der the American Taxpayer Re- 79% lief Act of OF SMALL 2012. BUSINESSES want major Small tax reform businesses Source: U.S. Chamber with of Commerce $400,000 or more in prof- its could be staring down a 2013 tax hike as a result of the higher taxes buck ennis ushered in by the eleventh-hour deal that created the law. “Those making under $400,000 averted the higher tax, but plenty of small business own- ers are going to be at [the higher] 39.6% bracket,” said Barbara The perfect pitch Taibi, a tax partner at consulting and accounting firm Eisner- Startups flock to big, mass-market retailers, but there she got free consulting support from Amper. “A lot of people filing tax wasn’t a similar,one-stop Web destina- experts at SCORE (Service Corps of returns now are not feeling any of business-plan tion that sold the products they really Retired Executives), a nonprofit this.Next April the hit will come.” competitions to win loved from local stores and artisans. $2M mentoring organization. She found Even those who dodge the Itching to turn that idea into a busi- TOTAL PRIZE MONEY from out how to incorporate the business, speeding income-tax bullet may cash and publicity ness, Ms. Allen quit her job as a bank NY state business-plan launch a functioning website and feel the pain, depending on their examiner and enrolled in Fordham competitions snare retailers.Ms.Allen tapped what businesses’ structure, thanks to University’s graduate business school she learned to enter business-plan rising taxes on investment income BY LORI IOANNOU program to incubate NewlyWish.com. competitions throughout the area— and the tab for Obamacare. The stars aligned in 2009 when Ms. and won the 2010 Pace Pitch Contest “It’s a big concern,” said Jude Four years ago,Amanda Allen and Ro- Allen entered the Baruch College & and then the 2012 Women 2.0 Pitch Coard, tax partner at accounting bard Williams discovered an over- Merrill Lynch Entrepreneurship 21 NYC Startup Competition. firm Berdon.“Not only have fed- looked niche in the $19 billion Competition, which was open to stu- NUMBER of business plan All told, she walked away with eral taxes gone up, but state taxes wedding-registry market while they dents from other campuses. competitions, NY state $70,000 in prize money and extra in the past few years have also were planning their own nuptials. She won $30,000 in seed money in (out of 231 in U.S.) bonuses like free office space at Tech- gone up.” There were plenty of registries run by the eight-month contest.As part of it, Source: Bizplancompetitions.com See PERFECT PITCH on Page 14 See TAX HIKE on Page 14

April 15, 2013 | Crain’s New York Business | 13 REPORT SMALL BUSINESS Delivering the perfect pitch WHERE ARE THEY NOW? BUSINESS-PLAN COMPETITIONS in New York have served as a launchpad for many successful entrepreneurs. Here are a few: Continued from Page 13 ously refine their business models in Business School. Space in Chelsea.Part of her prize in a fast-moving marketplace, these He should know. He won first  SHAZI VISRAM. The founder of Happy Family Brands was the Women 2.0 contest was a meet- competitions are like rocket fuel,” place and “fan favorite” in the Out- recently asked to speak at the White House to inspire other ing with Internet pioneer Marc An- said professor Bruce Bachenheimer, rageous Business Plan Competition entrepreneurs who want to build socially responsible dreessen at his venture firm’s office in director of entrepreneurship at Pace at Columbia in 2007, walking away businesses. That’s because her profitable company makes Menlo Park, Calif., in February. He University’s Lubin School of Busi- with $14,000. He placed second in organic superfoods for babies and toddlers now sold in more advised her to “scale” the business to ness, which hosts its own business- the DFJ East Coast Venture Chal- than 30 countries. This year, Visram expects to hit $100 reach a broad audience and intro- plan competition. lenge the same year, earning the million in sales thanks to a following at such retailers as buck ennis duced her to other New York area At the same time, the advent of right to an investment of more than Whole Foods, Target and Amazon.com. No wonder she won crowd favorite at companies that could help. low-cost technology has made it $100,000. He also raised more than Columbia’s Outrageous Business Plan Competition nine years ago. more affordable to launch the kind $1.7 million in equity investment in  Record turnouts of scalable ventures that tend to 2007. (Mr.Dwork also won the first DENNIS CROWLEY. The co-founder of Foursquare got the idea “It was the critical feedback I got catch the eye of judges, many of annual Crain’s New York Business for a social-networking service for mobile devices that could from mentors I met at competitions whom are angel investors and ven- Perfect Pitch Competition at Co- help him and his friends figure out where to hang out more that was the most valuable element ture capitalists. lumbia Business School in 2010.) often while attending NYU’s Interactive Telecommunications for my company’s growth,” said Ms. “I love the fact that I gain insight The credibility that came from Program. He teamed up with fellow student Alex Rainert and Allen, who is trying to raise $1 mil- into the next generation of new winning helped him attract nearly pitched it at the New Venture Competition and made it to the lion in venture capital. ideas emanating from the break- $2 million in venture capital from semifinals. The startup, called Dodgeball, was acquired by buck ennis Searching for cash, connections through thinkers at the business DFJ Gotham Ventures, Chazen Google in 2005 for an undisclosed amount. Afterward, Crowley, along with and exposure, contestants like Ms. schools,” said Dan Bernstein, a Capital Partners and angel investors Naveen Selvadurai, developed a second version of the service, called Allen are expected to fuel record judge for Columbia University’s A. for a minority stake in the business. Foursquare, in 2009. Today, the company’s free app has more than 30 turnouts for local business-plan Lorne Weil Startup Pitch Compe- The company now services such million users worldwide. Revenue last year was $2 million. competitions hosted everywhere tition and managing partner of Mil- culinary groups as the James Beard  JEREMY MILLER. Recognizing a need to help the 30 million from New York City business schools lennium Technology Value Part- Foundation, StarChefs and Saveur U.S. consumers with flexible spending accounts manage to public libraries as the contest sea- ners, a New York venture-capital magazine for their events. their money, Mr. Miller came up with FSAStore.com, a son heats up this spring.Already,300 fund that has invested in Twitter, Hot spot Bogota Latin Bistro,an people have signed up for Baruch Facebook and Tumblr. eight-year-old Pan-Latin/Colom- business idea pitched at Columbia’s Outrageous Business College’s SmartPitch Challenge The contests aren’t for every en- bian restaurant and bar near the new Plan Competition in 2009 that won second place. The scheduled for June 6,a doubling from following year he entered and won the school’s Odyssey trepreneur. The bar for winning is Barclays Center in Park Slope, gibbons catherine last year. Columbia Business School very high. Mr. Bernstein has seen Brooklyn, probably would not have Competition. Since then, the company has closed two reports a 50% increase in submissions pitches from students who already existed if founders Farid Ali and his rounds of venture capital totaling $2.8 million and partnered with more than to its contests since 2011. have patents and prototypes in hand. business partner George Constanti- 100 FSA administrators. It now has more than 50,000 customers and The increased interest reflects sev- Meanwhile, the time commitment nou hadn’t entered and won the forecasts a tripling of its seven-digit revenues by year’s end. The key to eral years in which corporate down- can be substantial. Many contests Brooklyn PowerUP competition, success, he says, was the unbiased feedback from judges, potential investors sizing led to a boom in entrepreneur- stretch over several rounds spanning according to Mr. Ali. and entrepreneurs who attended the event. —LORI IOANNOU ship among students, as well as months. Serial competitor Michael professionals reinventing their ca- Dwork, CEO of VerTerra Ltd., a ‘Bragging rights’ reers as business owners.A tight cred- Long Island City, Queens-based Over the four months in 2003 known New York startup guru] vali- ate in 1998. Today he is a judge for it market left some young companies company that makes environmen- that they participated in the contest, dated our concept,” Mr. Ali recalled. the Pace Pitch Contest, where he looking for creative financing—and tally friendly dinnerware,said he has hosted by the Brooklyn Business Li- Just six months after the contest,they met competitor Rob Caucci, the fueled the rise of serial competitors. noticed a high dropout rate among brary, they learned the basics of were able to secure a $100,000 work- founder of SpaceSplitter, a platform While many contests are open to stu- fellow contestants because many be- business strategy and got a $20,000 ing capital loan from HSBC to buy for college roommates that helps dents and alumni of particular come overwhelmed with the work prize—$10,000 in cash and equipment and secure a lease. The them manage expenses like sharing schools, others, like the Queens involved in creating a winning entry. $10,000 worth of branding,market- profitable business pulls in about $3.5 the rent. He is currently evaluating StartUP Plan Competition adminis- That said, high-profile contests ing, legal and office-supply assis- million in revenue a year. the venture, which is piloting its tered by the Queens Business Library can put a winning startup on the tance.This helped them weather the Some contestants in business- technology at Pace, for seed capital. and the NYC Economic Develop- map.“Their real value lies in getting flood of rejections from bankers and plan competitions come full circle “My experience as a contestant ment Corp.’s Next Idea Competi- exposure to potential investors, and real estate agents that ensued. and become backers of the next gen- made me appreciate the value of these tion, are open to the community, feedback from potential customers “It gave us bragging rights and the eration of startups. Tribeca Venture events,” Mr. Chattopadhyay said. sparking widespread interest. and other key people who can help confidence to pursue our business Partners’ Somak Chattopadhyay “That’s why I decided to be a judge. “In this era of the lean startup, you succeed,” said Mr. Dwork, who plan, since expert judges like Paisley was a contender in the MIT $50K It’s my way of giving back to the en- when entrepreneurs must continu- earned his M.B.A. from Columbia Demby of PBN Consulting [a well- Competition while an undergradu- trepreneurial community.” Ⅲ

veloper with sales of $5.6 million in in the tristate area.” Tax hike inspires fancy footwork 2011, has taken advantage of New But lowering tax bills via credits York state research and development and depreciation means businesses tax credits on software systems and have to sink money into their plants Continued from Page 13 products.“[Without them] we’d have and equipment in the first place. Not all businesses are worried PLANNING AHEAD: less money to reinvest in the compa- Like Mr. Eckfeldt, Andy Musci, Carl Manni at Linda about rising tax bills. For some, the Bra Lady is moving ny, and that would affect growth,” he president of Altel Systems Inc., a dogged by weak sales, taxes are al- ahead on plans to said. commercial integrator of audio and most an afterthought. Higher up on open a new store to video systems in Brewster, N.Y., has their lists of concerns are the still- get a tax break. Interest in expansion also been going after state R&D tough economy,and cramped access Over the years, the subject of credits for developing the custom to capital and rising costs, including changing from a limited liability cor- solutions that are required for al- the new health care mandates. poration, where business income is most every project he does. “They want more assurance the taxed as the owner’s personal income, Well known in sound circles, Al- market will be consistent and they to a C corporation, where business tel worked on the recent renovation can plan for the future, because they profits are taxed separately, has come of the Juilliard School and Alice know they have to increase their rev- up,he said.For now,he’s sticking with Tully Hall and is building the digi- enue to pay for new investment,” an LLC. tal signage and public-address sys- said Frederick Davis, a tax manag- “At some point, if the numbers tem for the World Trade Center

ing partner at Mitchell & Titus, a buck ennis become significant, we would start subway information hub. CPA and consulting firm. looking at it,” said Mr. Eckfeldt. In the past, Mr. Musci took ad- Rosina Rubin, chief financial of- she’s not about to invest in 17 new thing to do,” Ms. Rubin explained. The passage of the tax agreement vantage of bonus depreciation to ficer of limousine company Attitude cars, something she did 18 months “The fact that [we don’t] know what means that small business owners at buy new vehicles. He’d like to do so New York, is homing in on taxes. ago when 100% bonus depreciation [Congress] is going to do next year least know now what to expect. again, but margins have been thin. She had held off buying any new was in effect,she plans to buy at least does encourage [us to say], ‘Let’s “We’ve seen renewed interest in ex- Sales in 2012 were just over $4 mil- cars for the profitable company, five or six now that she can write off make sure we get the max this year.’ ” pansion with companies looking at lion, but during the past year and a which had $6.3 million in revenue 50% of the cost in the first year, re- In the face of looming tax hikes, acquiring some things,” said Bar- half he’s had to lay off five people. for 2012,until she knew if the bonus ducing her taxable income. Bruce Eckfeldt,founder and chief ex- bara Taibi, a tax partner at consult- “We haven’t had the cash flow to depreciation approved by Congress “The bonus depreciation doesn’t ecutive of Cyrus Innovation, a prof- ing and accounting firm Eisner- invest in property and equipment,” in 2008 would be extended. While hurt and certainly makes it a less scary itable Manhattan-based software de- Amper.“I’ve seen a lot more activity he said. Ⅲ

14 | Crain’s New York Business | April 15, 2013 THE NYC’s Largest Public Events & Trade Shows LIST Ranked by number of attendees in 2012 PUBLIC EVENTS

#$$($$   #$$($$     % $   $(!" '   $("!  % $(&#$ (% $($#  ( 13SH81C@H79Q9C71S1G145   %%  2CEf`5CYCFG %UaGYaCQUTGUa'YVbW ddd!TCEf`!EVT"WCYCFG 3Vc! )5HI C491C B5G931C 12DG1S1G145 DC35GIH5HI9Q9I95H    %%  AG`a)UFQCU!TGYQECU$Cf#CYUQcCS!``VEQCaQVU ddd!ddQCFECECYUQcCS!VYI !bI!8GWa! 13SHI8D6PAS9G5RDG@H   %% PIPE DREAM: A Halloween Parade reveler  2CEf`5CYCFG %UaGYaCQUTGUa'YVbW ddd!TCEf`!EVT"HQYGdVYR` 0bSf 1I9DC1AP5GID931C1S1G145    %%  'CSV`#VYW! ddd!ICSV`EVYW!EVT 0bUG THE SCOOP 5R0DG@9ISG9451G38    %% (GYQaCIGVH5YQFG ddd!UfEWYQFG!VYI 0bUG n Nov. 1, Jeanne  Fleming received two IA1CI93 CI93   %% phone calls. The first !aSCUaQE!cGUbG1VECS$GcGSVWTGUa#VYW! ddd!CaSCUaQECcG!VYI"CUaQE"QUFGe!PaT 8GWa! was from the mayor’s  office, telling her that 5R0DG@ CI5GC1I9DC1A PID8DR   %% the Village Halloween Parade 'YGCaGY3GdBVYR!baVTVDQSG$GCSGY`!``VEQCaQVU ddd!CbaV`PVdUf!EVT !WYQS O  would be postponed because of Su- 9B5HFP1G55R051GHQ5   %% perstorm Sandy. The second was 9QTG`8XbCYG!SSQCUEG #VbUaFVdU%UaGYaCQUTGUa ddd!aQTG``XbCYGUfE!VYI $GE!0CU! from the transplant center. Her  son—ill for several years—could re- DAPB2PH1S1G145   % ceive his kidney that same day. #VSbTDb`#QaQgGU`&VbUFCaQVU ddd!EVSbTDb`EQaQgGU`HF!VYI 4Ea!  “I had to make a decision,” said 5GB1941G145   % Ms. Fleming, the parade’s artistic #VUGf)`SCUF@8! ddd!EVUGfQ`SCUF!EVT"TGYTCQF!`PaTS 0bUG and producing director,who has run  the show for about 30 years. “The 89C5H55R051G1G145   % transplant center said my son would  "GaaGY#PQUCaVdU8VEQGaf ddd!DGaaGYEPQUCaVdU!EVT 0CU! get another kidney soon, so we 9HE1C931S1G145   % passed on this one.” 'CSV`#VYW! ddd!ICSV`EVYW!EVT 4Ea! That was, of course, before the  event was completely canceled. Her G925319AB5HI9Q1A   % son did eventually receive his kidney 9YQDGEC%UaGYWYQ`G` ddd!aYQDGECHQST!EVT"HG`aQcCS !WYQS transplant—from a fellow parade  volunteer—but the event is still re- 5A52G1I5 HG15A1G145   % 9PG0GdQ`P#VTTbUQaf7GSCaQVU` ddd!EGSGDYCaGQ`YCGSUf!VYI 0bUG covering. The parade—which  #VbUEQSVH3GdBVYR ranked second last year on Crain’s PB2D GIH5HI9Q1A    % list of top public events, with 2 mil- $bTDV!Ya`&G`aQcCS ddd!FbTDVCYa`HG`aQcCS!EVT 8GWa! lion attendees—opted out of get-  ting cancellation insurance because )DGA4395C355HI9Q1A   % AVYSF8EQGUEG&G`aQcCS ddd!dVYSF`EQGUEGHG`aQcCS!EVT 2Cf0bUG it had run for 38 consecutive years.  “We’ve done the parade in rain, and we did it after 9/11,” she said. The organization is still working to recoup losses, including money TRADE SHOWS spent on floats that were never used, and she anticipates it may be diffi-       cult to persuade sponsors to return.                     Events throughout the city were U    S A canceled because of Sandy,and even 7YIQQbEQQ4AWYSEWX bbbADaEWYIXISGbEEPCTR 3CY more were otherwise affected. It re-  minded many about the need for     TX V V          !"# , disaster planning.        bbbIBXSEbdTWPCTR UWIQ 5`EXYEc1EDIA&WT`U bbbIECXCCTR At the International Hotel,  Motel + Restaurant Show (No.9)— $ V  %  &  #'"!( , &WEAYEW2Eb@TWP#ESYAQ1EEYISG bbbGSdDRCTR 2Ta which ran from Nov. 10 to 13—at-  tendance dipped 15% from 2011, to V      $  ) *  +  '"'" , 24,095, thanks to the storm. &01 bbbSdIGFCTR )AS%EB The warehouse where exhibitors  had shipped some products and the V      $  ) *T+  '' , &01 bbbSdIGFCTR `G organization was storing materials  had flooded. About 25 groups could      ,X )  - .' , not exhibit because of harm to either 8Td(SD`XYWd XXTCIAYITS bbbYTdFAIWSdCTR %EB their materials or corporate offices.  “We were also dealing with a lot      X )T T )  - '!! , &01  1Ad of perceptions from out-of-town  bbbICFFCTR visitors about what the city looked   / ) 0  T  U  1 W  -## , like,” said Phil Robinson, vice pres- 26% bbbSWFCTR )AS ident and group show director for Hospitality Management Group,     2 & 3 /T  V  -"# , which runs the event. &01 bbbIHRWXCTR 2Ta Though Mr. Robinson doesn’t 4% 44T        3 W  -" , expect the storm to have a lasting 2IEQXES4HTYT&WT`U bbbUHTYTUQ`XEcUTCTR 3CY impact on the convention, Ms.  Fleming is less sure about the pa- 2Eb @TWP7X SS`AQ 9IQQAGE 'AQQTbEES 4AWADE, bHICH WASPED 2T  TS QAXY dEAW7X QIXY, bAX CASCEQED IS  BECA`XE TF 7`UEWXYTWR 7ASDd V  X ISCQ`DEX YHE !WTSc, !WTTPQdS, 1ASHAYYAS, 5`EESX ASD 7YAYES rade, and said that it is looking into (XQASD       ,     !  ! ! "#" ! $!   ", #   ! %   "%  ! $" &! '" !  ",   # "  () *!+ , -! ! ) $$" #  %  ! $ !  !%.   %  ! #  $ "  # / -  ! ,   + new ways to raise money, like a "$#"" #         +%  #   T5 U 6 0%.!  ! $! !  7  1!       # ! ! $#" ! !   crowdfunding campaign.  V6  (!$$"#" 621.3 4 "5  —emily laermer

April 15, 2013 | Crain’s New York Business | 15 REPORT SMALL BUSINESS

Mr. Merrin, meanwhile, has tide for everything,” Mr. Merrin opened his two newest locations in said. “Whatever the increase is in Squeezed by regs at every level Westchester and on Long Island the minimum wage, you’ve got to and said he is not interested in kind of figure that your salaries are adding to his two original New York going to go up.” Continued from Page 1 tax credits to pay for Obamacare, lowing sick workers to stay home City outposts. Under the Affordable Care Act, economic backbone, entrepreneurs employers of a certain size,especial- will be good for business. “When The impact of the employee dis- businesses with 50 or more full-time are reeling from a slew of new rules ly retailers and restaurants with someone’s sick and gives it to every- crimination bill passed over Mayor employees will be required to either and regulations enacted at every lev- more than 50 employees, are too big one else, it takes three or four weeks Michael Bloomberg’s veto in March provide coverage or pay a tax. Mr. el of government. Obamacare and to benefit and for it to pass,” said Taj Lawler, gen- is also worrisome, business owners Lawler, the general manager at paid sick leave are both slated to go too small to eas- eral manager at the Murray Hill lo- say. The law says in part that a job Hummus Kitchen who supports into effect in 2014.Last month,state ily absorb the cation of Hummus Kitchen. Sup- applicant’s unemployed status can- paid sick days, said the cost “could NUMBER5 OF legislators increased New York’s costs, owners DAYS of paid sick porters also believe that restaurant not be taken into account. In his really bankrupt a restaurant.” minimum wage. Additionally, the say. leave due next workers will not abuse the policy be- veto explanation, the mayor said the Owners will do what it takes to City Council enacted the nation’s “We didn’t year to employees cause a paid day off means they lose provision is rife with potential for survive, and that could mean cut- broadest statute giving prospective make $500 mil- at businesses their bread and butter: tips. nuisance lawsuits. To protect him- ting hours. “No one will be full with staffs of 20 employees the right to sue for not be- lion this year,” or more The benefits may be hard to cal- self, Mr. Werther said he will start time,” he said. “That’s what restau- ing hired. And last week, the council said Jeremy culate; the costs, however, are not. recording interviews. rants will do.” held a hearing on a bill that would bar Merrin, owner Wink’s Mr. Werther has about 80 Mr. Werther provides coverage employers from using credit checks of Havana Cen- $1K employees at three stores in New Just posturing for his full-time employees, but does in hiring.Together,the new measures tral restaurants. ANNUAL York City. Five days a year comes Carl Calo, who owns Ace Ban- not consider 30 hours a week to be COST PER have heightened anxiety for employ- “It’s a different EMPLOYEE out to about $1,000 per employee. ner Flag & Graphics,said long gaps full time, which is the definition un- ers already dealing with the high cost kind of a busi- of five paid sick Mr. Sinensky will pay $100,000 in employment can sometimes be a der Obamacare. The law will cost and bureaucratic hurdles of doing ness. I don’t days at the more in wages to give his approxi- red flag, and not being able to ask him about $140,000 and could mean business in New York City. think anyone in Wink fashion mately 250 employees paid days off. about the gap puts the applicant at less coverage for each employee. government is boutique While his revenue is growing—to a disadvantage. “I consider offering health care ‘Insensitive’ officials taking that into $20 million in 2012,with an expect- “A lot of this is just political pos- to my full-time employees one of “Individually, each is enough to account.” $140K ed increase of 50% in 2013—New turing,”Mr.Calo said.“[Politicians] the most important achievements as make us question doing business, The veto- THE COST OF York profits are not. Because of rent make people think they’re doing an employer,” Mr. Werther said. but all at the same time?” said proof sick-days OBAMACARE increases, fines and other fees, Mr. something for them but in reality Now what was supposed to help to Wink owner Michael Sinensky, who owns six proposal applies Stephen Werther Sinensky saw his Manhattan profit they’re not.” his employees is likely to cost them. bars in Manhattan, including the to businesses decline 67% last year, he said. The state minimum wage that “This new health care law is going popular Village Pourhouse. “It with at least 20 “We’re not looking to grow in will ultimately increase to $9 an to force me to pass more of the ex- blows my mind how insensitive the employees starting next year and ex- New York anymore,” said Mr. Sinen- hour will be felt even by businesses pense of health care coverage to my elected officials can be to not realize pands to cover firms with at least 15 sky,who is looking across the Hudson with few low-wage workers,accord- employees,” he said. Ⅲ this.” employees in 2015. Each employee to New Jersey, where he’s opened or ing to Mr. Merrin. While the smallest firms receive would get up to five paid days off. invested in five businesses in the past “I don’t have any problems with LISTEN to a discussion at exemptions in the sick-leave bill and Supporters of the measure say al- two years, creating 500 jobs. the minimum wage, but it raises the CrainsNewYork.com/podcasts

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Formation of LF FAMILY Notice of Formation of ArtBond LLC. Notice of Qualification of BlueMeridian Barney Investments, L.P. filed an App. Notice of Qualification of Skill Capital ASSOCIATES, LLC. Arts. of Org. filed Arts. of Org. filed with Secy. of State Capital, LLC. App. for Auth. filed for Authority with the Department of Associates LLC. Authority filed with with Secy. of State of NY (SSNY) on of NY (SSNY) on 03/15/13. Office Secy. of State of NY (SSNY) on State of NY on 3/21/2013. Jurisdiction: NY Dept. of State on 3/29/13. Office 11/30/12. Office location: Suffolk location: NY County. Princ. office of 3/5/13. Off. loc.: NY County. LLC TX, and the date of its formation is location: NY County. Princ. bus. addr.: County. SSNY designated as agent of LLC: 66 Crosby St., #6D, NY, NY formed in Delaware (DE) on 1/17/13. 10/1/2007. Office location in NYS: New 733 3rd Ave., 15th Fl., NY, NY 10017. LLC upon whom process against it may 10012. SSNY designated as agent of SSNY designated as agent of LLC York County. The Secretary of State LLC formed in DE on 3/18/13. NY Sec. be served. SSNY shall mail process LLC upon whom process against it upon whom process against it may of NY (“SSNY”) is designated as agent of State designated agent of LLC to the LLC, 101 Warren St., Apt. 2940, may be served. SSNY shall mail be served. SSNY shall mail process upon whom process against it may upon whom process against it may be NY, NY 10007. As amended by Cert. of process to Corporation Service Co., to: 280 Park Avenue, 5th Fl., NY, NY be served. The address to which the served and shall mail process to: c/o Correction filed with SSNY on 01/11/13, 80 State St., Albany, NY 12207-2543. 10017. DE address of LLC: c/o SSNY shall mail a copy of such process CT Corporation System, 111 8th Ave., the office location is in County of NY. Purpose: Any lawful activity. Corporation Service Company, 2711 is: c/o Barney GP, LLC, David Sultan, NY, NY 10011, regd. agent upon whom Purpose: Any lawful activity. Centerville Rd., Ste. 400, Wilmington, Mgr., 201 E. 79th St., Apt. 14L, NY NY process may be served. DE addr. of NOTICE OF FORMATION OF DE 19808. Arts. of Org. filed DE 10075. The address in its jurisdiction LLC: Corporation Trust Co., 1209 NOTICE OF FORMATION OF RevInMo HARLEM CORAL LLC. Arts of Org Secy. of State, 401 Federal St., Ste. if required or the office address: 4265 Orange St., Wilmington, DE 19801. TSQ LLC. Arts of Org filed with Secy filed with Secy of State of NY (SSNY) 4, Dover, DE 19901. Purpose: any San Felipe #1100, Houston TX 77027. Cert. of Form. filed with DE Sec. of of State of NY (SSNY) on 2/8/13. on 3/19/13. Office location: NY lawful act or activity. A copy of the Articles of Organization State, 401 Federal St., Dover, DE Office location: NY County. SSNY County. SSNY designated as agent may be obtained from TX Sec’ty of 19901. Purpose: all lawful purposes. designated as agent upon whom upon whom process may be served Notice of Formation of Aredlo Realty State, 1019 Brazos St., Austin TX process may be served and shall and shall mail copy of process Company, LLC, Art. of Org. filed Sec’y 78701. The list of names and addresses Notice of Qual. of 1515 Broadway mail copy of process against LLC to: against LLC to principal business of State (SSNY) 12/31/12. Office of all general partners is available Owner LLC, Auth. filed Sec’y of 187 Wolf Rd, Albany, NY 12205. address: 210 W 146 ST APT 6G NY location: NY County. SSNY designated from the SSNY. The purpose of the State (SSNY) 2/1/13. Office loc.: NY Principal business address: 555 8th NY 10039. Purpose: any lawful act. as agent of LLC upon whom process LP is any lawful act. County. LLC org. in DE 1/31/13. Ave, Ste 902, NY, NY 10018. against it may be served. SSNY shall SSNY desig. as agent of LLC upon NOTICE OF FORMATION OF MOW & NOTICE OF FORMATION OF Purpose: any lawful act. mail copy of process to Cheryl Young whom process against it may be AYW LLC Arts of Org filed with Secy Charney Research LLC. Articles of Carswell c/o Donald Hamburg, served. SSNY shall mail copy of of State of NY (SSNY) on 4/2/13. Organization filed with Secretary of Golenbock Eiseman Assor Bell proc. to NRAI, 111 Eighth Ave., NY, NOTICE OF FORMATION OF New York Office location: NY County. SSNY State of NY on 12/13/12. Office Peskoe, 437 Madison Ave., NY, NY NY 10011, the Reg. Agt. upon whom Gulf LLC. Articles of Organization designated as agent upon whom location: NY County. SSNY designated 10022. Purpose: any lawful activities. proc. may be served. DE off. addr.: filed with the Secretary of State of process may be served and shall as agent upon whom process may be New York (SSNY) on 1/14/2013. mail copy of process against LLC to 160 Greentree Dr., Ste. 101, Dover, served and shall mail copy of process DE 19904. Cert. of Form. on file: Office location: NEW YORK County. principal business address: 35 E. Notice of Qualification of BH against LLC to principal business LLC formed in Delaware on 5/18/2012. 85TH STREET, APT 11E, NY, NY INVESTMENTS FUND, L.L.C. SSDE, Townsend Bldg., Dover, DE address: 1133 Broadway, Ste 1321, NY, 19901. Purp.: any lawful activities. SSNY has been designated as an 10028. Purpose: any lawful act. Authority filed with Secy. of State of NY NY 10010. Purpose: any lawful act. agent upon whom process against it (SSNY) on 02/21/13. Office location: may be served. The Post Office address Notice of Qual. of 245 West 25th NY County. LLC formed in Delaware Notice of Qual. of Suvretta Partners, Notice of Qual. of Pura Vida Funds to which the SSNY shall mail a copy Street Building Owner LLC, Auth. filed (DE) on 01/11/13. Princ. office of LLC: LP, Auth. filed Sec’y of State (SSNY) Group GP, LLC, Auth. filed Sec’y of of any process against the LLC served Sec’y of State (SSNY) 12/18/12. 655 Third Ave., 11th Fl., NY, NY 10017. 8/1/12. Office loc.: NY County. LP State (SSNY) 8/29/12. Office loc.: NY upon him/her is: 7014 13th Avenue, Office loc.: NY County. LLC org. in DE SSNY designated as agent of LLC org. in DE 10/19/11. SSNY desig. as County. LLC org. in DE 7/27/12. Suite 202, Brooklyn, NY, 11228. The 12/10/12. SSNY desig. as agent of LLC upon whom process against it may agent of LP upon whom process SSNY desig. as agent of LLC upon principal business address of the LLC upon whom process against it may be served. SSNY shall mail process against it may be served. SSNY whom process against it may be is: 544 5th Ave, Suite H238, New be served. SSNY shall mail copy of to the LLC at the princ. office of the shall mail copy of proc. to Att: Aaron served. SSNY shall mail copy of York, New York, 10001. Delaware proc. to NRAI, 111 Eighth Ave., NY, LLC. DE addr. of LLC: Corporation Cowen, 950 Third Ave., 24th Fl., NY, proc. to Att: Efrem Kamen, 1350 Ave address of LLC is: 1521 Concord NY 10011, the Reg. Agt. upon whom Service Co., 2711 Centerville Rd., NY 10022. DE off. addr.: CSC, 2711 of the Americas, 28th Fl., NY, NY Pike #301, Wilmington, DE, 19803. proc. may be served. DE off. addr.: Ste. 400, Wilmington, DE 19808. Arts. Centerville Rd., Wilmington, DE 10019. DE off. addr.: CSC, 2711 Certificate of LLC filed with Secretary 160 Greentree Dr., Ste. 101, Dover, of Org. filed with Secy. of State, State 19808. Cert. of LP on file: SSDE, Centerville Rd., Wilmington, DE of State of DE located at: 401 Federal DE 19904. Cert. of Form. on file: of DE, Dept. of State, Townsend Townsend Bldg., Dover, DE 19901. 19808. Cert. of Form. on file: SSDE, Street - Suite 4, Dover, DE 19901. SSDE, Townsend Bldg., Dover, DE Bldg., 401 Federal St., Dover, DE Name/addr. of each gen. ptr. avail. at Townsend Bldg., Dover, DE 19901. Purpose: any lawful act or activity. 19901. Purp.: any lawful activities. 19901. Purpose: Any lawful activity. SSNY. Purp.: any lawful activities. Purp.: any lawful activities.

16 | Crain’s New York Business | April 15, 2013 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qual. of PVF - AB, LP, Auth. Application For Authority of Owens Notice of Qualification of YORK Barney GP, LLC filed an App. for NOTICE OF QUALIFICATION of filed Sec’y of State (SSNY) 8/31/12. Realty Network, LLC. filed with SPECIAL OPPORTUNITIES FUND II-A, Authority with the Dept. of State of NY Gotham Street LLC. Authority filed Office loc.: NY County. LP org. in DE Secretary of State of NY (SSNY) on L.P. Authority filed with Secy. of State on 1/30/2013. Jurisdiction: TX and the with Secy of State of NY (SSNY) on 8/27/12. SSNY desig. as agent of LP 2/4/13. Office location: NY County. of NY (SSNY) on 03/19/13. Office date of its organization is: 10/1/2007. 2/28/13. Office location: NY County. upon whom process against it may LLC formed in FL on 2/4/10. SSNY location: NY County. LP formed in Office location in NYS New York LLC formed in DE on 2/15/13. SSNY be served. SSNY shall mail copy of designated agent upon whom process Delaware (DE) on 02/22/13. Princ. County. The Secretary of the State of designated as an agent upon whom proc. to Att: Michael Van Biema, 745 may be served and shall mail copy of office of LP: 767 Fifth Ave., 17th Fl., NY (“SSNY”) is designated as agent process may be served and shall mail Fifth Ave., 14th Fl., NY, NY 10151. process against LLC to: Davis & NY, NY 10153. SSNY designated as upon whom process against it may be copy of process against LLC to: 100 DE off. addr.: CSC, 2711 Centerville Davis, LLP 675 West End Ave, Suite agent of LP upon whom process served, the address to which the SSNY West Rockland Rd, Montchanin, DE Rd., Wilmington, DE 19808. Cert. of 1B, New York, NY 10025. Principal against it may be served. SSNY shall shall mail a copy of such process is: 19710. Principal business address: 160 LP on file: SSDE, Townsend Bldg., business address of LLC: 228 North mail process to c/o York Special c/o David Sultan, Mgr., 201 E. 79th Greentree Dr, Ste 101, Dover, DE 19904. Dover, DE 19901. Name/addr. of Park Ave, Suite L; Winter Park, FL. Opportunities Fund II GP, LLC at the St., Apt. 14L, NY NY 10075. Address DE address of LLC: 160 Greentree each gen. ptr. avail. at SSNY. Purp.: Articles of Organization filed with princ. office of the LP. Name and maintained in its jurisdiction is: 4265 Dr, Ste 101, Dover, DE 19904. Cert of any lawful activities. Secretary of State of FL located: 400 addr. of each general partner are San Felipe #1100, Houston, TX LLC filed with Secy of State of DE S Monroe St, Tallahassee, FL 32399. available from SSNY. DE addr. of LP: 77027. The authorized officer in its located: 401 Federal St, Dover, DE Notice of Formation of Village JV 516 Purpose: any lawful act. c/o Corporation Service Co., 2711 jurisdiction of organization where a 19901. Purpose: any lawful act. East 13th LLC, Art. of Org. filed Sec’y Centerville Rd., Ste. 400, Wilmington, copy of its Certificate of Formation of State (SSNY) 1/2/13. Office location: STAGE LEFT PARTNERS, LLC. DE 19808. Arts. of Org. filed with can be obtained is: TX Sec’ty of Notice of Formation of 1667 Nelson NY County. SSNY designated as Articles of Organization filed Secy. of State, Div. of Corps., 401 State, 1019 Brazos St., Austin TX Avenue Debt LLC, Art. of Org. filed agent of LLC upon whom process 5/29/2012. Location: NY County, Federal St., Ste. 4, Dover, DE 19901. 78701. The purpose of the company Sec’y of State (SSNY) 12/5/12. Office against it may be served. SSNY shall New York. SSNY designated as Purpose: Any lawful activity. is: any lawful act. location: NY County. SSNY designated mail copy of process to Kushner Co., agent of LLC upon whom process as agent of LLC upon whom process 666 Fifth Ave., 15th Fl., NY, NY may be served. Address for mailing Notice of Qualification of 200 WEST Notice of Qualification of Stoli Group against it may be served. SSNY shall 10103. Purpose: any lawful activities. copy of process: 805 Third Ave, 8th 72 BUILDING SERVICES LLC. (USA), LLC. Authority filed with NY mail copy of process to 2447 Third Fl, New York, NY 10022. Purpose: Authority filed with Secy. of State of NY Dept. of State on 2/28/13. Office Ave., Bronx, NY 10451. Purpose: any any lawful purpose. Perpetuity. (SSNY) on 03/08/13. Office location: location: NY County. LLC formed in lawful activities. Notice of Formation of GHB NY County. LLC formed in Delaware MANAGEMENT LLC. Arts. of Org. DE on 2/1/13. NY Sec. of State Notice of Formation of 22w11 LLC. (DE) on 03/08/13. Princ. office of LLC: 432 PARK 50C, LLC, a domestic LLC, filed with Secy. of State of NY designated agent of LLC upon whom Arts. of Org. filed Secy. of State of 810 7th Ave., 40th Fl., NY, NY 10019. Arts. of Org. filed with the SSNY on (SSNY) on 03/22/13. Office location: process against it may be served NY (SSNY) on 3/1/13. Office location: SSNY designated as agent of LLC 1/14/13. Office location: New York NY County. SSNY designated as and shall mail process to: c/o Nixon NY County. SSNY designated as upon whom process against it may be County. SSNY is designated as agent of LLC upon whom process Peabody LLP, 437 Madison Ave., NY, agent of LLC upon whom process served. SSNY shall mail process to agent upon whom process against against it may be served. SSNY shall NY 10022, principal business address. against it may be served. SSNY shall c/o Corporation Service Co., 80 State the LLC may be served. SSNY shall mail process to the LLC, 512 E. 81st DE address of LLC: 615 S. DuPont mail process to: 1301 Ave. of the St., Albany, NY 12207-2543. DE addr. mail process to: The LLC, 432 Park St., Ste. 1W, NY, NY 10028. Purpose: Hwy., Dover, DE 19901. Cert. of Form. Americas, Floor 41, NY, NY 10019. of LLC: 2711 Centerville Rd., Ste. 400, Ave., Unit 50C, NY, NY 10016. Any lawful activity. filed with DE Sec. of State, P.O. Box Purpose: any lawful act or activity. Wilmington, DE 19808. Arts. of Org. 898, Dover, DE 19901. Purpose: all General Purposes. filed with Secy. of State, DE, 401 lawful purposes. Name of LLC: Adoro Lei, LLC. Arts. Notice of Formation of Bronx B Debt Federal St., Ste. 4, Dover, DE 19901. NOTICE OF FORMATION OF KC of Org. filed with NY Dept. of State: LLC, Art. of Org. filed Sec’y of State Purpose: Any lawful activity. NOTICE OF FORMATION OF Fuel Craft LLC. Arts of Org filed with 2/22/13. Office loc.: NY Co. Sec. of (SSNY) 11/19/12. Office location: NY Resources Edventure Division LLC. Arts Secy of State of NY (SSNY) on State designated agent of LLC upon County. SSNY designated as agent NOTICE OF FORMATION OF LIMITED of Org filed with Secy of State of NY 1/22/13. Office location: NY County. whom process against it may be of LLC upon whom process against LIABILITY COMPANY. NAME: STORY (SSNY) on 12/26/12. Office location: SSNY designated as agent upon served and shall mail process to: c/o it may be served. SSNY shall mail 2 SLEEP, LLC. Articles of Organization New York County. SSNY designated whom process may be served and Business Filings Inc., 187 Wolf Rd., copy of process to Bluestone Group, were filed with the Secretary of State as agent upon whom process may be shall mail copy of process against Ste. 101, Albany, NY 12205, regd. 40 Rector St., Ste. 1500, NY, NY of New York (SSNY) on February 27, served and shall mail copy of process LLC to principal business address: agt. upon whom process may be 10006. Purpose: any lawful activities. 2013. Office location: Kings County. against LLC to principal business 342 E 8th ST, NY, NY, 10009. served. Purpose: any lawful act. SSNY has been designated as agent address: 38 E. 21st. St., Apt. 9, NY, Purpose: any lawful act. BOCHINGO LLC, Arts. of Org. filed of the LLC upon whom process NY, 10010. Purpose: any lawful act. Notice of Qual. of Central Park Group with SSNY on 02/22/13. Off. Loc.: against it may be served. SSNY shall Notice of Formation of The Namdex WP Private Equity XI, LLC, Auth. filed New York County, SSNY designated mail a copy of process to the LLC to, Notice of Formation of KIPU MANAGE- Group, LLC. Arts. of Org. filed Secy. Sec’y of State (SSNY) 7/3/12. Office as agent of LLC upon whom process I. MURREY TARGOWNIK 1180 MENT LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 12/14/12. loc.: NY County. LLC org. in DE against it may be served. SSNY shall Avenue of the Americas, Suite 853, NY, of State of NY (SSNY) on 2/21/13. Office location: NY County. SSNY 7/2/12. SSNY desig. as agent of mail a copy of process to: The LLC, NY 10036. Principal business address: Office location: NY County. SSNY designated as agent of LLC upon LLC upon whom process against it 109 Lafayette St. #804, New York, 449 Kings Highway, Brooklyn, N.Y. designated as agent of LLC upon whom process against it may be may be served. SSNY shall mail NY 10013. Purpose: to engage in 11223. Purpose: any lawful purpose. whom process against it may be served. SSNY shall mail process to: copy of proc. to 805 Third Ave., NY, any lawful act. served. SSNY shall mail process to: The Namdex Group, LLC 44 Wall NY 10022. DE off. addr.: CSC, 2711 Notice of Formation of Bottega 715 W. 180th St., Basement, NY, NY Street, 12th Fl., NY, NY 10006. DONDA MEDIA LLC, Arts., of Org., Centerville Rd., Wilmington, DE Clinton LLC, Art. of Org. filed Sec’y of 10033. Purpose: any lawful activity. Purpose: any lawful activity. 19808. Cert. of Form. on file: SSDE, filed with NY Sec. of State State (SSNY) 1/4/13. Office location: Townsend Bldg., Dover, DE 19901. (“SSNY”) 02/08/2013. Office in New NY County SSNY designated as Notice of Formation of 1535 Taylor Notice of Formation of MORNINGSIDE Purp.: any lawful activities. York County; SSNY designated agent of LLC upon whom process Holdings LLC, Art. of Org. filed ASSOCIATES LLC. Arts. of Org. filed agent for service of process with against it may be served. SSNY Sec’y of State (SSNY) 12/4/12. with Secy. of State of NY (SSNY) on NOTICE OF FORMATION OF Zhong copy mailed to Pryor Cashman LLP, shall mail copy of process to 79 Office location: NY County. SSNY 03/27/13. Office location: NY County. Lun Law Firm LLC. Arts of Org filed 7 Times Square, New York, NY Clinton St., NY, NY 10002. Purpose: designated as agent of LLC upon SSNY designated as agent of LLC with Secy of State of NY (SSNY) on 10036, Attn: Brad D. Rose, Esq.; any lawful activities. whom process against it may be upon whom process against it may 4/1/13. Office location: NY County. All lawful business purposes. Notice of formation of LLC. Name: served. SSNY shall mail copy of be served. SSNY shall mail process SSNY designated as agent upon process to Bluestone Group, 40 to c/o The Brodsky Organization, whom process may be served and NOTICE OF FORMATION OF JMC FlipIntros LLC. Arts. of org. filed with Funds LLC. Arts of Org filed with Secy Sec. of St. of NY (SSNY) 3/8/13. Office Rector St., Ste. 1500, NY, NY 10006. LLC, 400 W. 59th St., NY, NY 10019. shall mail copy of process against Purpose: any lawful activities. Purpose: Any lawful activity. LLC to principal business address: of State of NY (SSNY) on 3/1/13. loc. NY County. SSNY designated Office location: NY County. SSNY as agent of LLC upon whom process 340 Madison Ave, 19th Fl, NY NY Notice of formation of ROSA CAP LLC MANHATTAN DAILY LIFE LLC, a 10173. Purpose: any lawful act. designated as agent upon whom against it may be served. SSNY process may be served and shall shall mail copy of process to: The Arts. of Org. filed with the Sect’y of domestic LLC, Arts. of Org. filed mail copy of process against LLC to LLC, 201 W 72nd St, 8I, NY, NY State of NY (SSNY) on 1/4/2013. with the SSNY on 2/13/13. Office Notice of Qual. of 305 East 61st principal business address: 55 Fifth 10023. Purpose: Any legal purpose. Office location, County of New York. location: New York County. SSNY Holdings LLC, Auth. filed Sec’y of Ave, Ste 1807, NY, NY 10003. SSNY has been designated as agent is designated as agent upon whom State (SSNY) 12/17/12. Office loc.: NWG ADVISORS, LLC Art. Of Org. of the LLC upon whom process process against the LLC may be NY County. LLC org. in DE 11/13/12. NOTICE OF FORMATION OF JMC Filed Sec. of State of NY 12/14/2012. against it may be served. SSNY shall served. SSNY shall mail process to: SSNY desig. as agent of LLC upon Asset Management LLC. Arts of Org Off. Loc.: New York Co. Corporation mail process to: Klestadt & Winters, Terri Amerkick, 80 John St., Apt. 4I, whom process against it may be filed with Secy of State of NY (SSNY) Service Company designated as LLC, 570 Seventh Ave, 17th Flr., NY NY, NY 10038. General Purposes. served. SSNY shall mail copy of on 3/11/13. Office location: NY County. agent upon whom process against it NY 10018. Purpose: any lawful act. proc. to NRAI, 111 Eighth Ave., NY, SSNY designated as agent upon may be served. SSNY to mail copy Notice of Formation of GENESIS NY 10011, the Reg. Agt. upon whom whom process may be served and of process to The LLC, c/o Creative Juice Lafayette Street, LLC NEIGHBORHOOD PLAZA II, L.P. proc. may be served. DE off. addr.: shall mail copy of process against LLC Corporation Service Company, 80 filed an App. for Authority with the Cert. of LP filed with Secy. of State 160 Greentree Dr., Ste. 101, Dover, to principal business address: 55 State Street, Albany, NY 12207. Dept. of State of NY on 2/28/2013. of NY (SSNY) on 07/10/07. Office DE 19904. Cert. of Form. on file: Fifth Ave, Ste 1807, NY, NY 10003. Purpose: Any lawful act or activity. Jurisdiction: DE and the date of its location: NY County. Princ. office of SSDE, Townsend Bldg., Dover, DE organization is: 11/7/2012. Office LP: c/o Genesis Neighborhood Plaza 19901. Purp.: any lawful activities. Notice of Qualification of 2 Rector Notice of Qualification of TSI Avenue A, location in NYS: New York County. The II Apartment, Inc., 5 Hanover Sq., Street (NY), LLC. Authority filed with LLC. Authority filed with NY Dept. of Secretary of the State of NY (“SSNY”) 17th Fl., NY, NY 10004. Latest date Notice of Qual. of Pura Vida Onshore Secy. of State of NY (SSNY) on State on 4/3/13. Office location: NY is designated as agent upon whom on which the LP may dissolve is Fund One, LP, Auth. filed Sec’y of 3/21/13. Office location: NY County. County. Princ. bus. addr.: 5 Penn Plz., process against it may be served, the 12/31/2058. SSNY designated as State (SSNY) 8/29/12. Office loc.: LLC formed in Delaware (DE) on 4th Fl., NY, NY 10001. LLC formed in address to which the SSNY shall mail agent of LP upon whom process NY County. LP org. in DE 7/27/12. 3/20/13. SSNY designated as agent DE on 3/19/13. NY Sec. of State a copy of such process is: c/o Hudson against it may be served. SSNY SSNY desig. as agent of LP upon of LLC upon whom process against designated agent of LLC upon whom Yards Catering LLC, 640 West 28th shall mail process to c/o HELP USA whom process against it may be it may be served. SSNY shall mail process against it may be served St., 8th Flr, NY NY 10003. Address at the princ. office of the LP. The served. SSNY shall mail copy of process to: The LLC, 6922 Hollywood and shall mail process to: c/o CT maintained in its jurisdiction is: 2711 regd. agent of the company upon proc. to Att: Efrem Kamen, 1350 Ave Blvd., Ste. 900, Los Angeles, CA Corporation System, 111 8th Ave., Centerville Rd. Ste. 400, Wilmington, whom and at which process against of the Americas, 28th Fl., NY, NY 90028, also the principal office. NY, NY 10011, regd. agent upon whom DE 19808. The authorized officer in the company can be served is 10019. DE off. addr.: CSC, 2711 Address to be maintained in DE: 2140 process may be served. DE addr. of its jurisdiction of organization where Genesis Neighborhood Plaza II Centerville Rd., Wilmington, DE Dupont Hwy, Camden, DE 19934. Arts LLC: c/o The Corporation Trust Co., a copy of its Certificate of Formation Apartments, Inc., c/o HELP USA, 5 19808. Cert. of LP on file: SSDE, of Org. filed with the DE Secretary of 1209 Orange St., Wilmington, DE can be obtained is: DE Sec’ty of Hanover Sq., 17th Fl., NY, NY 10004. Townsend Bldg., Dover, DE 19901. State, John G. Townsend Bldg., 401 19801. Cert. of Form. filed with DE Sec. State, 401 Federal St., Dover DE Name and addr. of each general Name/addr. of each gen. ptr. avail. at Federal St., Ste. 4, Dover, DE 19901. of State, 401 Federal St., Dover, DE 19901. The purpose of the company partner are available from SSNY. SSNY. Purp.: any lawful activities. Purpose: any lawful activities. 19901. Purpose: all lawful purposes. is: any lawful act. Purpose: Any lawful activity.

April 15, 2013 | Crain’s New York Business | 17 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Orley LLC. Notice of Qualification of C-Bridge NOTICE OF FORMATION OF Aaron Notice of Qualification of MNH SUB I, NOTICE OF FORMATION OF Authority filed with Secy. of State of NY Capital Partners Holdings LLC. Farenback-Brateman LLC. LLC. App. for Auth. filed Secy. of ELVIDGE CONSULTING, LLC. (SSNY) on 2/21/13. Office location: Authority filed with NY Dept. of State Articles of Organization filed with the State of NY (SSNY) on 3/8/13. Off. loc.: Articles of Organization filed with NY County. LLC formed in Delaware on 12/13/12. Office location: NY Secretary of State of NY (SSNY) on NY County. LLC formed in Delaware the Secretary of State of NY (SSNY) (DE) on 3/29/11. SSNY designated County. Princ. bus. addr.: 300 N. Main 2/07/2013. Office location: NEW (DE) on 12/10/12. SSNY designated on JAN 18 2013. Office location: as agent of LLC upon whom St., Ste. 402, Greenville, SC 29601. YORK County. SSNY has been as agent of LLC upon whom process NEW YORK County. SSNY has process against it may be served. LLC formed in DE on 12/12/12. NY designated as agent upon whom against it may be served. SSNY shall been designated as agent upon SSNY shall mail process to: c/o Sec. of State designated agent of LLC process against it may be served. mail process to: 1303 Avocado Ave., whom process against it may be National Registered Agents, Inc., 111 upon whom process against it may be The Post Office address to which the #200, Newport Beach, CA 92660. The served. The Post Office address to Eighth Ave., NY, NY 10011, also the served and shall mail process to: c/o SSNY shall mail a copy of any registered agent upon whom process which the SSNY shall mail a copy of registered agent. Principal office CT Corporation System, 111 8th Ave., process against the LLC served may be served: National Corporate any process against the LLC served address: 648 Broadway, Ste. 1003, NY, NY, NY 10011, regd. agent upon whom upon him/her is: 1546 2nd Avenue, Research, Ltd., 10 E. 40th St., 10th upon him/her is: 15 BROAD STREET, NY 10012. Address to be maintained process may be served. DE addr. of Apt 4B, New York, NY 10028. Fl., NY, NY 10016. DE address of UNIT 3522, NEW YORK, NY 10005. in DE: 160 Greentree Dr., Ste. 101, LLC: Corporation Trust Co., 1209 The principal business address of the LLC: 615 S. DuPont Hwy., Dover, DE The principal business address of the Dover, DE 19904. Arts of Org. filed Orange St., Wilmington, DE 19801. LLC is: 1546 2nd Avenue, Apt 4B, 19901. Arts. of Org. filed DE Secy. of LLC is: 15 BROAD STREET, UNIT with the DE Secretary of State, John Cert. of Form. filed with DE Sec. of New York, NY 10028. Purpose: State, 401 Federal St., Dover, DE 3522, NEW YORK, NY 10005. G. Townsend Bldg., 401 Federal St., State, 401 Federal St., Dover, DE any lawful act or activity. 19901. Purpose: any lawful activity. Purpose: any lawful act or activity. Ste. 4, Dover, DE 19901. Purpose: 19901. Purpose: all lawful purposes. any lawful activities. Notice of Formation of Kinograph Notice of Formation of 14 Overlook Notice of Qual. of PVF - AJ, LP, Auth. NOTICE OF APP. FOR AUTH. of Studios, LLC. Arts of Org filed with LLC. Arts. of Org. filed with NY Dept. filed Sec’y of State (SSNY) 8/31/12. CITY PRACTICE GROUP OF NEW Getting Out Our Dreams Management, Secy of State of NY (SSNY) on of State on 2/28/13. Office location: Office loc.: NY County. LP org. in DE YORK, LLC, a foreign LLC, filed with LLC, a foreign LLC. App. for Auth. 2/15/13. Office location: NY County. NY County. Sec. of State designated 8/27/12. SSNY desig. as agent of LP the SSNY on 3/20/13. Office location: filed Sec’y of State (SSNY) 8/23/2012. SSNY designated as agent upon agent of LLC upon whom process upon whom process against it may New York County. SSNY is designated LLC organized in DE on 8/16/12. NY whom process may be served and against it may be served and shall be served. SSNY shall mail copy of as agent upon whom process against office location: New York County. shall mail copy of process against mail process to the principal business proc. to Att: Michael Van Biema, 745 the LLC may be served. SSNY shall SSNY designated as agent of LLC LLC to principal business address: address: c/o Bessemer Trust, 630 Fifth Ave., 14th Fl., NY, NY 10151. mail process to: The LLC, 336 E. 86th upon whom process against it may 798 Osprey Point Circle, Boca Raton, Fifth Ave., NY, NY 10111, Attn: William DE off. addr.: CSC, 2711 Centerville St., NY, NY 10028. General Purposes. be served. SSNY shall mail copy of FL 33431. Purpose: Any lawful act. Weber. Purpose: any lawful activity. Rd., Wilmington, DE 19808. Cert. of process: 1790 Broadway, 20th Fl, LP on file: SSDE, Townsend Bldg., NOTICE OF FORMATION OF Tessler New York, NY 10019, Attn: R. Cohen, NOTICE OF FORMATION OF P.Glia, NOTICE OF FORMATION OF 6PS Dover, DE 19901. Name/addr. of Events, L.L.C.. Arts of Org filed with princ. ofc. address of LLC. Purpose: LLC. Arts of Org filed with Secy of Group, LLC. Arts of Org filed with Secy each gen. ptr. avail. at SSNY. Purp.: Secy of State of NY on 2/4/13. Office any lawful activities. State of NY (SSNY) on 1/10/13. of State of NY (SSNY) on 10/23/12. any lawful activities. location: NY County. SSNY designated Office location: NY County. SSNY Office location: NY County. SSNY as agent upon whom process may be NOTICE OF FORMATION OF Jattia designated as agent upon whom designated as agent upon whom Notice of Formation of Map-Tac-LLC. served and shall mail copy of process LLC. Arts of Org filed with Secy of process may be served and shall process may be served and shall Articles of Organization filled with against LLC to principal business State of NY (SSNY) on 9/25/12. mail copy of process against LLC to mail copy of process against LLC to Secretary of State of New York address: 229 East 5th St. #6 NY, NY Office location: NY County. SSNY principal business address: 1825 principal business address: 340 S (SSNY) on 1/22/13. Office location: NY 10003. Purpose: any lawful act. designated as agent upon whom Madison Ave, Ste 7i, NY, NY 10035. Lemon Ave, #6151, Los Angeles, CA County. SSNY has been designated process may be served. PO address Purpose: any lawful act. 91789. Purpose: any lawful act. as an agent upon whom process TOWER SEVENTH, LLC, a domestic to which SSNY shall mail copy of against the LLC may be served. The LLC, Arts. of Org. filed with the SSNY process against LLC: US Corp Notice of Formation of NOTICE OF FORMATION OF Les address to which SSNY shall mail a on 12/19/12. Office location: New Agents, Inc., 7014 13th Ave, Ste 202, Brandthropologie Consulting, LLC. Artisans Partners LLC. Arts of Org copy of any process against the LLC York County. SSNY is designated as Bklyn, NY 11228. Principal business Arts. of Org. filed with NY Dept. of filed with Secy of State of NY (SSNY) is to: Eric Tanner, 245 E. 44th St. agent upon whom process against address: 395 S End Ave, 23K, NY, State on 3/15/13. Office location: NY on 10/9/12. Office location: NY County. New York, NY 10017. Purupose: Any the LLC may be served. SSNY shall NY 10280. Purpose: any lawful act. County. Sec. of State designated agent SSNY designated as agent upon lawful act or activity. mail process to: c/o PF Financial of LLC upon whom process against it whom process may be served and Services, Inc., 708 Third Ave., 19th NOTICE OF FORMATION OF VMP may be served and shall mail process shall mail copy of process against LLC Notice of Qual. of 305 East 61st LLC, Fl., NY, NY 10017. General Purposes. GROUP, LLC. Articles of Organization to: 220 E. 57th St., Apt. 19A, NY, NY to principal business address: Dong Auth. filed Sec’y of State (SSNY) filed with Secretary of State of NY 10022, principal business address. Yang 212 W 91st St Apt 716, NY NY 12/17/12. Office loc.: NY County. LLC Notice of Formation of PGH (SSNY) on 10/25/12. Office Location: Purpose: all lawful purposes. 10024. Purpose: any lawful act. org. in DE 11/13/12. SSNY desig. as Management LLC. Arts. of Org. filed NY County. SSNY designated as agent of LLC upon whom process with Secy. of State of NY (SSNY) on agent upon whom process may be Coolabah Ventures LLC - Arts. of Org. Notice of Formation of Sanjay Patel, against it may be served. SSNY shall 3/19/13. Office location: NY County. served and shall mail copy of filed with Secy. of State of NY (SSNY) MD PLLC. Arts. of Org. filed Secy. of mail copy of proc. to NRAI, 111 Eighth SSNY designated as agent of LLC process against LLC to principle on 1/16/13. Office location: New York State of NY (SSNY) on 1/24/13. Off. Ave., NY, NY 10011, the Reg. Agt. upon whom process against it may business address: 1500 Broadway, County. SSNY designated as agent loc.: NY County. SSNY designated upon whom proc. may be served. DE be served. SSNY shall mail process Suite 2013, NY, NY 10036. Purpose: of LLC upon whom process against as agent of PLLC upon whom off. addr.: 160 Greentree Dr., Ste. 101, to: 104 Charlton St., #6E, NY, NY Any lawful act. it may be served. SSNY shall mail process against it may be served. Dover, DE 19904. Cert. of Form. on 10014. Purpose: any lawful activity. process to c/o Ganfer & Shore, LLP, SSNY shall mail process to: Rodin file: SSDE, Townsend Bldg., Dover, DE Notice of Formation of CITY EXTRA 360 Lexington Ave., 14th Fl, NY, NY Legal, P.C., 151 Lexington Ave., Ste. 19901. Purp.: any lawful activities. Notice of Qual. of Atika Capital PRESIDENTIAL, LLC. Arts. of Org. 10017. Purpose: any lawful activities. 3E, NY, NY 10016. Purpose: practice Management GP LLC, Auth. filed filed with Secy. of State of NY (SSNY) the profession of medicine. Notice of Qual. of 245 Partners LLC, Sec’y of State (SSNY) 9/28/12. on 02/27/13. Office location: NY NOTICE OF FORMATION OF Twitcast, Auth. filed Sec’y of State (SSNY) Office loc.: NY County. LLC org. in County. Princ. office of LLC: 200 LLC. Arts of Org filed with Secy of Notice of Formation of CCK NY 12/13/12. Office loc.: NY County. LLC DE 9/26/12. SSNY desig. as agent of Madison Ave., 5th Fl., NY, NY 10016. State of NY (SSNY) on 10/23/12. Waste-Away Service, LLC. Arts. of Org. org. in DE 12/5/12. SSNY desig. as LLC upon whom process against it SSNY designated as agent of LLC Office location: NY County. SSNY filed with NY Dept. of State on 3/27/13. agent of LLC upon whom process may be served. SSNY shall mail upon whom process against it may designated as agent upon whom Office location: NY County. Princ. bus. against it may be served. SSNY shall copy of proc. to Att: Brad Farber, be served. SSNY shall mail process process may be served and shall addr.: 707 N. Wildwood, Elkhart, IN mail copy of proc. to NRAI, 111 1965 Broadway, Apt. 8D, NY, NY to Attn Mr. John A. Gacinski at the mail copy of process against LLC to 46515. Sec. of State designated Eighth Ave., NY, NY 10011, the Reg. 10023. DE off. addr.: CSC, 2711 princ. office of the LLC. Purpose: principal business address: 340 S agent of LLC upon whom process Agt. upon whom proc. may be served. Centerville Rd., Wilmington, DE Any lawful activity. Lemon Ave, #6151, Los Angeles, CA against it may be served and shall DE off. addr.: 160 Greentree Dr., Ste. 19808. Cert. of Form. on file: SSDE, 91789. Purpose: any lawful act. mail process to: c/o CT Corporation 101, Dover, DE 19904. Cert. of Form. Townsend Bldg., Dover, DE 19901. Notice of Formation of JEMS NEW System, 111 8th Ave., NY, NY 10011, on file: SSDE, Townsend Bldg., Dover, Purp.: any lawful activities. YORK REALTY LLC. Arts. of Org. filed STAGE LEFT-SOUNDVIEW RG I, LLC. regd. agent upon whom process may DE 19901. Purp.: any lawful activities. with Secy. of State of NY (SSNY) on Articles of Organization filed be served. Purpose: all lawful purposes. Notice of formation of CERES 03/26/13. Office location: NY County. 5/29/2012. Location: NY County, New Notice of Formation of ABRIEL MGS MARKETING LLC Arts. of Org. filed Princ. office of LLC: 88 Rivington St., York; SSNY designated as agent of NOTICE OF FORMATION OF Rehash LLC. Arts. of Org. filed with Secy. of with the Sect’y of State of NY NY, NY 10002. Latest date on which LLC upon whom process may be LLC. Arts of Org filed with Secy of State of NY (SSNY) on 03/15/13. (SSNY) on 1/3/2013. Office location, the LLC may dissolve is 12/31/2035. served. Address for mailing copy of State of NY (SSNY) on 3/25/13. Office location: NY County. SSNY County of New York. SSNY has SSNY designated as agent of LLC process: 231 E 48th St., Apt 2, New Office location: NY County. SSNY designated as agent of LLC upon been designated as agent of the LLC upon whom process against it may York, NY 10017. Purpose: any lawful designated as agent upon whom whom process against it may be upon whom process against it may be served. SSNY shall mail process purpose. Perpetuity. process may be served and shall served. SSNY shall mail process to be served. SSNY shall mail process to the LLC at the addr. of its princ. mail copy of process against LLC to c/o Friedberg Pinkas PLLC, 767 to: 41 Perry St. #3C, NY NY 10014. office. Purpose: Any lawful activity. Notice of Qualification of APOLLO principal business address: James Third Ave., 31st Fl., NY, NY 10017. Purpose: any lawful act. ADVISORS (MHE), LLC. Authority filed Calhoun, 40 Waterside Plaza 7M, NY, Purpose: Real estate. Notice of Qualification of Wicked Tour with Secy. of State of NY (SSNY) on NY 10010. Purpose: any lawful act. Notice of Qualification of Vendata LLC. Managing Partner LLC. Authority filed 02/28/13. Office location: NY County. Notice of Qualification of Orchard Authority filed with Secy. of State of with NY Dept. of State on 3/19/13. LLC formed in Delaware (DE) on NOTICE OF FORMATION OF SMTNY Square Partners GP, LLC. Authority NY (SSNY) on 2/20/13. Office location: Office location: NY County. Princ. bus. 02/26/13. Princ. office of LLC: Attn: LLC. Articles of Organization filed filed with NY Dept. of State on NY County. LLC formed in Delaware addr.: 100 Universal City Plz., John J. Suydam, 9 W. 57th St., 43rd with the Secy of State of NY (SSNY) 12/18/12. Office location: NY County. (DE) on 5/21/12. SSNY designated as Universal City, CA 91608. LLC formed Fl., NY, NY 10019. SSNY designated on 08/06/2012. Office location: NEW LLC formed in DE on 11/7/12. NY agent of LLC upon whom process in DE on 4/10/02. NY Sec. of State as agent of LLC upon whom process YORK County. SSNY has been Sec. of State designated agent of against it may be served. SSNY designated agent of LLC upon whom against it may be served. SSNY shall designated as agent upon whom LLC upon whom process against it shall mail process to: The LLC, 40 process against it may be served and mail process to the LLC at the addr. process against it may be served. may be served and shall mail Fulton St., 11th Fl., NY, NY 10038, shall mail process to: c/o CT Corporation of its princ. office. DE addr. of LLC: The Post Office address to which the process to: National Corporate also the principal office. Address to System, 111 8th Ave., NY, NY 10011, c/o Corporation Service Co., 2711 SSNY shall mail a copy of any Research, Ltd. (NCR), 10 E. 40th St., be maintained in DE: The Corporation regd. agent upon whom process may Centerville Rd., Ste. 400, Wilmington, process against the LLC served 10th Fl., NY, NY 10016, regd. agent Trust Company, Corporate Trust be served. DE addr. of LLC: c/o The New Castle Cnty., DE 19808. Arts. of upon him/her is: The LLC 59 East upon whom process may be served. Center, 1209 Orange St., Wilmington, Corporation Trust Co., 1209 Orange Org. filed with The Secy. of State of 72nd Street #3C, New York, NY DE addr. of LLC: NCR, 615 S. DE 19801. Arts of Org. filed with the St., Wilmington, DE 19801. Cert. of the State of DE, Dept. of State, Div. 10021 The principal business DuPont Hwy., Dover, DE 19901. Cert. DE Secretary of State, 401 Federal Form. filed with DE Sec. of State, of Corps., John G. Townsend Bldg., address of the LLC is: 59 East 72nd of Form. filed with DE Sec. of State, St., Dover, DE 19901. Purpose: any 401 Federal St., Dover, DE 19901. 401 Federal St., Ste. 4, Dover, DE Street #3C, New York, NY 10021. 401 Federal St., Dover, DE 19901. lawful activities. Purpose: all lawful purposes. 19901. Purpose: Any lawful activity. Purpose: any lawful act or activity. Purpose: any lawful activity.

18 | Crain’s New York Business | April 15, 2013 Comptroller cuts to the Chase

Continued from Page 3 it helps oversee to enhance their po- holder campaigns like Mr. Liu’s im- lost $6 billion in a derivatives trade litical stature. (The strategy has its prove returns for the pension funds. nicknamed the “London whale.” The limits:Abe Beame is the only comp- Though there have been dozens of nonbinding proposal won 40% of troller to be elected mayor. Mr. Liu’s studies on the subject, identifying shareholder votes at the bank’s annu- predecessor,Bill Thompson,lost the reform-minded investors’impact on al meeting last year,and if it receives a 2009 mayoral race but is running stock performance has been elusive. FLOODWATER is majority at next month’s meeting, it again.) The office’s shareholder “There’s no research that would pumped out of the would not only be a stiff rebuke to Mr. campaigns date back to at least the convince you one way or the other,” Verizon building Dimon, it would also enhance Mr. said Jill Fisch, a University of Penn- three days after mid-1980s, when the office was at Superstorm Sandy Liu’s stature as one of the nation’s the vanguard of a movement to di- sylvania Law School professor. hit. most influential investors. vest shares from South Africa- The battle comes at a useful time connected companies to protest that Underperforming benchmarks newscom for Mr. Liu, who faces unfavorable nation’s apartheid policies. This much is clear: The city pen- publicity as his former campaign Over the years,the office’s tactics sion plans have struggled during the Verizon moves workers treasurer is scheduled to be tried this have been adopted by other public tenure of Mr. Liu, who, in fairness, is week for allegedly conspiring to and labor-affiliated pension funds just one of many officials overseeing funnel money to his mayoral bid that have tried to use their clout as the city’s five employee pension Continued from Page 1 Sandy crashed through the build- through straw donors. shareholders to press companies for plans, each of which has its own Hurricanes Irene and Sandy— ing’s windows, flooding its base- changes in everything from who sits board. A Liu plan to streamline their flooding in the 32-story skyscraper ments and caking its ornate lobby ‘Nothing personal’ on boards to having corporations ar- management was blocked by unions has forced Verizon to move its em- with mud. The criminal case has damaged ticulate policies on environmental that stood to lose clout. ployees. Newer buildings fared much Mr. Liu, who has not been charged, matters, minority hiring and other Two of the largest pension The permanent move, however, better during the storm. Across the far more than earlier criticism by plans—the $46 billion fund for re- has some concerned business own- street, Goldman Sachs’ headquar- Mayor Michael Bloomberg and tired teachers and the $43 billion ers claiming that the telecom giant ters went unscathed, as did the for- business leaders that the comptrol- Pension-fund one for city employees—generated is turning its back on the flood- mer World Financial Center (now ler has politicized his office by favor- investment returns of 1.9% and prone neighborhood, a charge the named Brookfield Place) nearby. ing labor groups in pension-fund returns have 1.3%, respectively, in the fiscal year company denies. The decision to jump to down- matters, audits and prevailing-wage that ended last June 30,according to “I reject the notion that we’re town Brooklyn surprised employees rulings. Victory in the crusade lagged during their annual reports. The funds’ fleeing lower Manhattan,” said a because the company again began to against Mr. Dimon would surely “policy benchmarks” called for a 3% Verizon spokesman. “We’ve spent rebuild its 32-story skyscraper, up- help the politician from Queens tap Mr. Liu’s tenure return, and the Standard & Poor’s billions of dollars rebuilding down- grading its underground infrastruc- into public anger at giant banks. 500 generated a 3.8% return during town.” ture to better deal with the next ca- However,the potential benefit to the period. The funds have also tastrophe. Mr. Liu’s statutory constituency— underperformed their benchmarks Local leaders upset One union local representing the pension plans and their 237,000 over the past three and five years,but Many of the 1,100 workers are the downtown workers has a clear retirees—is harder to say. What is the city employee fund is exceeding call-center employees, the Verizon motivation to stop the employee clear is that the funds don’t have social or economic issues. its benchmark this year. spokesman said. After Sandy ren- transfers. The Manhattan-based nearly enough socked away to meet Mr.Liu’s aides say he has focused After the market’s rally over the dered the building inoperable, em- chapter of the Communications their obligations to former teachers, on the largest companies in the pen- past several months, the comptrol- ployees at 140 West St. were forced Workers of America would lose to police officers or firefighters, and sion system’s portfolio and em- ler’s office said returns over 10 years to fan out to other offices in New its Brooklyn affiliate the dues of that years of academic research indi- barked on fewer activist campaigns now exceed the 7% annual return York, New Jersey and Westchester. more than 450 workers.Local 1101 cate the link between Mr. Liu’s than his predecessors. Still, since target set by the city’s chief actuary, The company’s downtown build- President Keith Purce says Veri- brand of activism and improved in- Mr. Liu became comptroller three who lowered it from 8% last year. ing has reopened, but unions said zon’s goal is to slash costs by con- vestment performance is tenuous at years ago, the city pension plans The funds’ managers attributed many of their members have not re- solidating as many workers as pos- best. Still, Mr. Liu argues that wag- have sponsored 30 shareholder res- last year’s subpar performance to turned. sible, as it cuts back on the ranks of ing war with the likes of Mr. Dimon olutions, according to consulting challenges in the stock portion of “Part of this is a business- its management, and said Verizon is a vital tool for helping the pension firm Georgeson, twice as many as the portfolios—a headwind that lots continuity type of thing, which we may be looking to sell all or part of funds’ portfolios. any other public pension fund. of big pension funds faced.The me- look at after a disaster like that,” the the building, as it has done with a “Each and every campaign is That campaigning leads to criti- dian public pension-fund return last Verizon spokesman said. “Like number of other Manhattan prop- about enhancing our long-term val- cism from business groups that Mr. year was a meager 1.1%, according every other service provider,we’re of erties. ue as shareholders,” he said before Liu is using his office and the pension to research firm Wilshire Associ- course interested in continuity of Verizon said it is not selling the heading into the mayoral debate. funds’ heft to advance issues of polit- ates. (The New York State Com- service.” building or moving its corporate “It’s about holding our shares and ical importance to him. For example, mon Retirement Fund, whose sole Verizon said an unspecified headquarters. doing everything we can, using our under Mr. Liu, the pension funds trustee is state Comptroller Thomas number of employees would remain The subsidies, which were pro- voice as shareholders, to help en- have sponsored eight resolutions DiNapoli,had a 6% return in the fis- at the lower Manhattan office— vided to help downtown recover hance long-term shareholder value.” asking companies to disclose their cal year ended March 31, 2012.) which can accommodate 1,500 from 9/11, do not appear to compel He added that his investor cam- policies on political contributions. For city retirees, here’s the more workers—though union leaders be- the company to keep workers down- paign is “nothing personal against worrying figure: Their pension lieve it will be mostly a skeleton crew town,union officials said,but oppo- Jamie Dimon.” Making an impact funds’ assets are less than two-thirds of field technicians. Some employ- nents hope public pressure will The bank, though, is treating it “Political spending is clearly a big of their liabilities. The city employ- ees from other Verizon offices may compel a change in course. that way.Board members have been issue in society today,”said Jim Cop- ees’plan has only 64 cents on hand for fill the empty space, but the compa- dispatched to back their leader and land, a senior fellow at the Manhat- every dollar of commitments,and the ny could not say how many. Effect on local business remind shareholders that since Mr. tan Institute. “But it’s not at all clear teachers’ plan has only 59 cents.The The prospect of having fewer The Finance Committee of Dimon became chairman in 2006, to me how it’s hurting shareholders.” average state pension plan has 74 workers in the area has upset local Community Board 1 in lower Man- JPMorgan’s stock has returned 15%, Political or not, Mr. Liu’s efforts cents for every dollar in liabilities, business leaders and politicians. hattan recently passed a resolution compared with a 41% drop for its have made an impact. Last week, his Wilshire reports. Contributions Julie Menin, a candidate for Man- against the move, and the CWA peer group. Even after swallowing office persuaded AIG and Bank of from the city to the funds have risen hattan borough president who rounded up 200 petition signatures the whale loss, the bank generated a New York Mellon to divulge how sharply in recent years to compensate served on the board of the Lower from local businesses opposing it. record $20 billion in profits last many women and minorities they for the shortfall—necessitating city Manhattan Development Corp., The company declined an invitation year—as much as General Electric hire. Goldman Sachs and MetLife program cuts—but the persistent said the company had received at to make its case at the community and General Motors combined. agreed to do so last year, after the gap suggests additional contribu- least $185 million in taxpayer board meeting. Mr. Liu’s anti-Dimon argument comptroller began pressuring them. tions will be needed or future work- money from the entity to rebuild Damien O’Brien, the owner of has two planks: that CEO and It’s important the companies disclose ers’ benefits will have to be reduced. downtown. Lilly O’Briens, a restaurant and bar chairman jobs should be separated hard numbers “instead of making Mr. Liu has argued against cut- “Verizon is trying to break its two blocks away from Verizon head- because it’s a conflict for top execu- blanket claims,” Mr. Liu said. ting benefits, predicting that tax- word to the lower Manhattan com- quarters, said his business would tives to report to boards that they He is also a major player in gritty payers’ contributions will level off in munity, working families and New suffer if workers decamp. also run; and that better board over- boardroom battles. Last year, for in- the next few years as the funds sta- York’s taxpayers,” Ms. Menin said. “Verizon got its millions to come sight might have protected stance, the comptroller’s office per- bilize. But the longer their returns After 9/11, when the Verizon back downtown after 9/11, and now JPMorgan investors from the mas- suaded investors to vote off two direc- lag,the larger the problem will be for building sustained heavy damage they’re using Sandy as an excuse to sive whale loss. tors at Chesapeake Energy after the the next mayor. If city services are from the collapse of the neighboring move away,” said Mr. O’Brien, “We’ve seen excesses and,at best, former CEO was found to be taking slashed further, issues like Jamie World Trade Center, the company whose business was shut down for faulty judgment calls made at out undisclosed loans that hadn’t Dimon’s titles will be the last thing spent three years and $1.4 billion re- days by the storm. “I could move, JPMorgan Chase,” said Mr. Liu. been vetted by the board. (Only one on voters’ minds. Ⅲ building its historic Art Deco head- too. But I won’t.” Ⅲ City comptrollers have a long director left, demonstrating the limi- quarters. Eleven years later, disaster history of using the office and the tations of nonbinding votes.) LISTEN to a discussion at struck again on Manhattan’s south- LISTEN to a discussion at $130 billion pool of pension money Still,evidence is scant that share- CrainsNewYork.com/podcasts west tip: The storm surge from CrainsNewYork.com/podcasts

April 15, 2013 | Crain’s New York Business | 19 designation process could begin,” a Commission when they’re about to tution, so we don’t know what to do commission spokeswoman said. “It do work on a building, which could about [the demolition],but it’s pret- Wright is wronged is disappointing that the owners in stop their ability to make that in- ty bad,”said Richard Armstrong,di- this case demonstrated a disregard vestment and increase the value of rector of the Guggenheim. Continued from Page 1 Turley, who arranged Mercedes- for the process.” the building,”said Stephen Spinola, Some question whether there was York, he had no idea the space was Benz’s last lease for the space, in That process, however, is fa- president of the powerful Real Es- any Wright worth saving, since the even gone. 2001. “It was notable solely because mously cumbersome. The commis- tate Board of New York. space was renovated twice, first in The end came suddenly and un- it was designed by Frank Lloyd sion cannot “calendar” a property— 1982 and again in 2001. The merits expectedly. On March 22, the Wright, but it wasn’t the Guggen- the first step in the landmarking People were shocked of the space would have been consid- Landmarks Preservation Commis- heim; it wasn’t monumental.” process, and the point at which the In the case of the Wright show- ered at the Landmarks Commission. sion called the owners of 430 Park Ironically, it was the Landmarks Department of Buildings is notified room, the architect who worked on “That’s a debate we should have Ave. to tell them the city was con- Commission’s good intentions, and not to allow work to be done on the the demolition permits corroborates had,and could have had,but now we sidering designating the Wright a disconnect between it and the De- potential landmark—until Land- the city’s timeline of the destruction can’t” because of the demolition, showroom—until January, the partment of Buildings,that doomed marks has done sufficient research, coming shortly after the commis- said Vin Cipolla, president of the longtime home to Mercedes of the dealership. which typically involves outreach to sion had reached out to the land- Municipal Art Society.“That’s what Manhattan—as the city’s 115th in- In August, the commission re- the owner. In the interim, the land- lords. Silviu Zahara, of architecture the landmarking process is for.” terior landmark. Three days later, ceived a request to consider land- lord is free to request demolition firm the Belea Group, said he had Margery Perlmutter, a member the commission followed up with a marking the showroom from Doco- permits,and there is almost nothing received the job three weeks ago,but of the Landmarks Commission,was letter. Both went unanswered. momo Tri-State, a preservation either city agency can do to stop he also insists he had no idea the shocked to learn about the loss of the Instead, on March 28, the build- group focused on modernist build- them. space was crafted by one of the na- showroom. ing’s owners, Midwood Investment ings, and the Frank Lloyd Wright The Wright showroom is just tion’s most revered designers. “The “All it takes is a savvy landlord & Management and Oestreicher Building Conservancy. The com- one of several such cases in recent drawings I got were from an archi- and a smart tenant to do something Properties, reached out to another mission decided to wait until Mer- years. tect I’d never heard of,” he said. special with that space,” she said. city agency, the Department of cedes vacated the space to proceed. Back when the Madison Square “Actually, it wasn’t a great-looking “How many boutiques can claim to Buildings, requesting a demolition Part of the reason was that an in- North Historic District was pro- space.” be inside a Frank Lloyd Wright? permit for the Wright showroom. terior-landmark designation can be posed in 2000,the owners of the for- To be sure, this was one of None that I know of, unless you The permit was approved the same granted only to a public space, and mer ASPCA headquarters at 50 Wright’s lesser works. Mr. Bankoff count the Guggenheim gift shop.” day, sealing the showroom’s fate. there had been a long-running de- Madison Ave. removed much of the of the Historic Districts Council Just how much of an asset the By the following week, workers bate in the preservation community building’s Beaux Arts ornamenta- said that when he mentioned it to space’s pedigree could have been to had arrived and removed every last about whether the showroom was tion,with the Department of Build- certain in-the-know colleagues, a retailer will now never be known. trace of a space that some architec- actually anything but private prop- ings’ blessing.The owners had plans they were shocked to learn there was But Faith Hope Consolo, a retail tural historians say inspired erty.Also, the commission had little for a multistory addition to create a a Wright hiding in plain sight on broker at Douglas Elliman and a Wright’s most celebrated New York reason to believe Midwood and luxury apartment building,and they Park Avenue. self-professed fan of Wright,has her work, the Guggenheim Museum. Oestreicher would take the action did not want their work to be sub- Even the renowned architecture doubts. they did.The delay proved fatal, but ject to the commission’s whims.The critic Ada Louise Huxtable was “It means nothing to a new re- Seldom noticed the outcome was likely inevitable. tactic worked, and the property was lukewarm on the showroom. “The tailer; they couldn’t care less,” she The city has lost an architectural The commission is loath to des- left out of the district. Taking a dif- spiral ramp motif … which was to be said.Instead,she estimates that hav- gem, albeit a small and seldom- ignate a landmark without the own- ferent tack, the Institute of Interna- so beautiful an element in the ing a blank slate to work with could noticed one. Almost no one saw it er’s support, because the landlord, tional Education closed a confer- Guggenheim, is employed here, add hundreds of dollars per square go. Even if someone had, there is al- not the city, is ultimately the stew- ence center designed by Finnish though far less effectively,in part be- foot to the value of the lease, espe- most nothing that could have been ard of the space. In the case of the architect Alvar Aalto in 2008, thus cause of the low ceiling and partly cially given the location, a block off done to stop it. auto dealership, the steward simply creating a private space exempt from because the cramped, abrupt turn- busy 57th Street. And yet this quiet disappearance had other plans. landmarking. ing motion all too clearly recalls the “Of course, under the law the also raises the question of whether Representatives for both Mid- Motivations for doing such end ramps of multifloor parking landlords had the right to do this,” there was anything worth saving. wood and Oestreicher declined runs around landmarking are clear. garages,” she wrote in a 1966 book. Ms.Consolo said.“I just wish they’d “I’m surprised, but I’m not,” said multiple requests for comment. “I can’t think of too many owners Still, the showroom has its had the same respect for Frank David Hoffman, an executive man- “Regrettably, the showroom was who would be grateful to receive a mourners. Lloyd Wright as they did for their aging director at brokerage Cassidy dismantled before the formal public phone call from the Landmarks “It’s outside our scope as an insti- own rights.” Ⅲ

the families have made significant chef. limited basis until Ms. Zoitas can Family supermarkets investment in prepared foods, Similarly, each Westside Market figure out how to make it more effi- building kitchens in their stores, outpost has its own kitchen, where ciently, said her son. hiring chefs and offering in-store most of the recipes are developed by “It takes 12 hours to make,” he Continued from Page 4 the buildings in which its stores are dining areas. Mr. Zoitas’ mother, Maria. The lo- said.“We want to get the production D’Agostino, founded in 1932, is located, according to several “We are competing with restau- cation at West 97th Street and down before we do a full-scale run by Nicholas D’Agostino III, and sources. rants to a large extent,” said Mr. Broadway, which opened last year, launch.” operates 13 upscale stores in Manhat- The other family-run grocers in- Sloan. Several of his locations offer devotes the most space to prepared Joseph Fedele, a veteran grocer tan. Mr. D’Agostino did not return clude Zabar’s,with one longtime lo- dining areas. Morton Williams’ top foods—30% more than the other with past ties to both Fairway and calls for comment, but industry ex- cation on the Upper West Side, chef, who develops all the recipes Westside Markets. FreshDirect, believes the family- perts say the chain is holding its own. which it owns, and Citarella, with and menus at the stores, is a gradu- run grocers will not be squashed by three stores in Manhattan run by the ate of the Culinary Institute of Open to experimentation their larger competitors. Big investments Gurrera family, which bought the America.The Second Avenue store These smaller businesses can “These family businesses that are “They are not growing the way business in 1983. near the United Nations, for exam- also experiment more easily than micromanaged will survive,” he they were,but they are solid and sus- To keep up with companies such ple,offers an extensive variety of hot their big corporate counterparts said, adding, “as long as they own taining their business,” said super- as Fairway and Whole Foods that and cold dishes including sesame can. About two weeks ago, the their buildings or have a long- market consultant Burt Flickinger. offer a veritable smorgasbord of tuna fillets, jumbo shrimp salad and Zoitases began making their own enough lease so the landlord is not D’Agostino owns at least a couple of cooked meals and fresh salads, all of a fresh sushi bar with a dedicated Greek yogurt, but will carry it on a going to quadruple their rent.” Ⅲ

have far outstripped those set at the properties. The owners of 120 for $150 million with a goal of rede- SoHo enters top tier giddy peak of the boom in 2007. Prince St.,a seemingly modest two- veloping it into a glass box that will Retail broker Cory Zelnik cred- story,red-brick property,are aiming command rents rumored to be as ited the more than 50 million for rents as high as $1,200 per square high as $1,600 per square foot. Sev- Continued from Page 3 market in the city. tourists who now flock to the city foot when space becomes available eral tenants, which include Nike, hundred dollars, but thousands on The gains were even more re- annually for much of SoHo’s mete- there starting next year. sources say, have already shown luxury items.” markable on SoHo’s busiest streets. oric rise, the same group whose vo- some interest in the space that sits The influx is sending both rents In the past year, rents on Broadway racious appetites for everything Cause and effect on one of the busiest corners in and building prices skyrocketing to have soared by more than 50%, to from silk scarves to iPads pushed The owners, a group that in- SoHo:the intersection of Broadway heights that would have been $756 per square foot. On Prince rents through the key $1,000 mark cludes Crown Equities, Centurion and Spring Street. unimaginable only last year—indi- Street between Wooster Street and in 2008 in Times Square, and sever- Partners and Imperium Capital, For Karen Bellantoni, a retail cations of SoHo’s new status as the Broadway, SoHo’s priciest block, al years earlier on Fifth Avenue. have a lot riding on their ability to broker at RKF, the current boom city’s hottest retail market. rents did better, ballooning 65%, to “SoHo is world-renowned at this get such big numbers. Last year, has an all-too-familiar ring. She A report two weeks ago from real $850 per square foot on average. point, and tenants have begun to they bought the 2,000-square-foot notes that rents have shot up sever- estate services firm Cushman & understand that and pay according- property for a whopping $20 mil- al times since the former industrial Wakefield found that rents in SoHo ‘Historic’ move ly,” said Mr. Zelnik. lion. area drew its first art-gallery ten- had jumped nearly 35% in the first “This is historic,” said Michael With all that going for them, Similarly, Mr. Sitt and another ants four decades ago, only to crash quarter alone, to an average of $423 O’Neill, a retail broker at Cushman, area landlords have unshackled SoHo landlord, Jeff Sutton, pur- to earth. per square foot—by far the biggest noting that since the end of the re- their ambition and are boldly quot- chased a rundown two-story retail “At some point,reality is going to increase recorded in any major retail cession, rents in the neighborhood ing four-digit rents for their best building at 529 Broadway last year catch up,” Ms. Bellantoni said. Ⅲ

20 | Crain’s New York Business | April 15, 2013 HELLUVA TOWN INSIDE Source Lunch Brushing up LuckyRice expands on new talent foodie fest PAGE 22

Watching the contemporary-art Out and About market soar can be disheartening Celebrating the Duke for those without millions to invest in a Pollock or a Rothko PAGE 23 (below). But a trio of longtime art collectors are trying to create a fund that will give aspiring investors a chance to find the next big star for a mere $25,000. Peter Hort and two partners are attempting to raise $10 million for Contemporary Art Collection Inc., which will buy and sell works from emerging artists—a strategy they say will allow for greater appreciation than a focus on established names. Mr. Hort and his family are well- known collectors of THE ART OF emerging art MOTORCYCLE who have had MAINTENANCE: some success Chris Lessler, owner of spotting talent. motorcycle-clothing Through a store Union Garage, nonprofit they started, the Rema left his full-time job to Hort Mann Foundation, they have learn motorcycle made grants to several emerging mechanics. artists who have gone on to become important, including Kehinde Wiley and Keltie Ferris. However, Mr. Hort stresses that this will be separate from his family’s activities. “We want to help change how people invest in art,” said Mr. Hort. “I think we are filling a niche.” —theresa agovino Oyster Bar shells out for birthday

Grand Central Terminal’s famed Oyster Bar & Restaurant will celebrate its 100th anniversary on CAP LEADIN KO: April 19, just months after the caption readout KO station’s Feb. 2 centennial bash. go here and here and here and here The subterranean eatery is among a rarefied handful in the city with such longevity, including Delmonico’s, Peter Luger and Keens.To mark the occasion, the Oyster Bar will throw a gala event, including a cocktail hour, dinner, live music and a silent auction benefiting the American Cancer Vroom! Motorcycle culture booms in Brooklyn as hipsters get hooked

Society. Patrons will pay $119.13 —a nod to the restaurant’s 1913 BY CARA EISENPRESS ROLLING launch. Celebrity chef Sara Motorcycle registrations, Moulton will be on hand, along Brooklyn with radio personality Shelli hen The Shop Brooklyn opens in Bushwick this summer, its Sonstein of Q104.3’s Jim Kerr Rock motorcycle workbenches will be dwarfed by the venue’s other & Roll Morning Show. offerings: a barbecue pit, a retail shop and a 5,000-square-foot 9,415 “We wanted to separate the terminal celebration from ours,” warehouse for concerts and parties. ¶ “It’s the style, the fashion, the said chef Sandy Ingber. music, the food, the drinks,” said owner Dan Lyle. “Everything.” ¶ The restaurant will serve its 7,332 100 millionth oyster at the event, Motorcycle culture is booming in Brooklyn, and new businesses he predicts. “We currently sell at are revving up to cater to the growing cadre of riders. Registrations least 5,000 oysters each day,” he in the borough are up 22% since 2007, according to the said. Mr. Ingber, who has worked for the restaurant for 23 years and Department of Motor Vehicles, almost double the increase in registrations citywide. ¶ The Shop has been its executive chef since will join nearly a dozen motorcycle garages that have opened in neighborhoods like Red Hook, 1996, will offer a $20.13 fish special each week for the rest of Williamsburg,W Bushwick and Gowanus in the past five years. Most of them focus squarely on the year. A cookbook of the repairs, yet they satisfy a social purpose: bringing together a group of like-minded Brooklynites, and restaurant’s signature dishes comes out in September. forming the backbone of a resurgent community. ¶ While there remain redoubts of Harley-loving, 2007 2012 —lisa fickenscher Hells Angels-affiliated bikers in the city, the latest crop of shops See MOTORCYCLE on Page 22 Source: NY Department of Motor Vehicles

April 15, 2013 | Crain’s New York Business | 21 SOURCE LUNCH: Motorcycle culture booms DANIELLE CHANG buck ennis by Jeremy Smerd Continued from Page 21 Moto on North 10th Street and panding the four-year-old pro- cater to young riders with hipster Motogrrl on Metropolitan Avenue gram into a beta version of a tastes for vintage Japanese and both offer storage space, work- Zipcar-like service so motorcycles retro European models. The bikes benches and a social scene. will be available to members at and their parts are affordable, Garage memberships with garages around the city. So far, Mr. LuckyRice fest goes abundant and easily available on workshop time run around $200 a Miles said, 40 users have signed up Craigslist. That makes it simpler month. Entry-level vintage Hon- for the 2013 riding season. for do-it-yourself mechanics to das cost at least $1,500. In other For Mr. Miles, Mr. Lyle and against the grain turn them into café racers—the words, picking up the hobby is not other business owners, the idea is drop-handlebar style of 1960s cheap. But steady work during the that if you’re on two wheels, you’re Britain that is in vogue—while warm months and a full garage dur- part of the community—in which they hang out at gear shops and ing the winter, coupled with rea- case you’re a potential customer for anielle Chang That’s a huge part of the story.As we community garages that cater to sonable rents, allow the business education, sales, repairs and garage launched LuckyRice expand to different cities,LuckyRice their trendier tastes and styles. owners to eke out a living. rental, especially if you’re new to three years ago in itself takes different forms. “Café racer is synonymous with “In Brooklyn, I can get a space the scene. New York as a way to hipster,”said Dan Rose,a partner at connect up-and- If I say the word “fusion,” you’ll cringe. Dutch company Rev’it, which sells Mentoring ‘program’ Dcoming restaurateurs with foodies,in Fusion got a bad rep in the ’80s. functional, fashionable clothing at ‘They’ve At many of the garages, experi- the process helping to spark the There was really bad food. Like Union Garage, a gear store that enced riders will mentor new ones, growth of food festivals in the city. wasabi and mashed potatoes. Fusion opened in fall 2012. all been teaching them bike mechanics and This year, the Asian culinary extrav- itself is not a bad thing. Most Chi- Most of the garages remain fo- safety.“It’s not about experience or aganza goes national. LuckyRice nese dishes are fusion because it’s an cused on the most important task: bitten inexperience. I love people who are New York runs April 28 to May 5 be- ancient civilization. If you think keeping bikes safe and in good re- new,” said Joonil Park, an instruc- fore heading to Los Angeles in Au- about the spice trade,there were a lot pair. They accommodate several by the bug’ tor at the Motorcycle Safety School gust,San Francisco in September and of outside influences. dozen bikes, whose owners pay to in Williamsburg.“If you ride some- Las Vegas and Miami in October. protect their rides from bad weath- thing with two wheels and an en- How will LuckyRice differ elsewhere? er and parking tickets during the gine in it, we’ll encourage you.” What accounts for LuckyRice’s growth? We’ve been testing all these markets. winter season.The shops also offer Some of the more seasoned rid- China’s rising economy, increased In Miami we took over the Soho workbenches, professional tools that I can afford, to develop a new ers worry that the newest bikers travel and immigration. China is on House. By the pool we served Bom- and mechanics to guide tinkering. concept,” said Mr. Lyle of The prize style over safety, wearing T- target to be the No. 1 tourist destina- bay Sapphire East,which is one of our Nearly 100 members pay for 24- Shop Brooklyn.“[Riding motorcy- shirts instead of armored jackets or tion for Americans in 2020, surpass- partners. Chef Douglas Rodriguez hour access to Vax Moto’s garage cles] was a hobby when I started, buying low-quality helmets. Yet ing Europe.There’s a greater willing- had a Cuban-style roasted pig.On the on Third Avenue in Gowanus. and I was screwing around. But I the number of motorcycle acci- ness to find out what Asian culture is. beach there were ceviche and crudo Justin Walters, the owner, said he could never have done that in Man- dents in the city has stayed steady Hence the place we’re sitting in today. stations. It was all very Chino Latino. likes giving riders the opportunity hattan. It’s economics.” in the past five years at 1,200 per It’s an homage to to work on their own bikes. The The Brooklyn shops and garages year, despite the growing ridership. Szechuan flavor, which WHERE How much are tickets? neighborhood’s abundance of don’t sell new bikes. Establishing a Even those who get into the Americans are only now Fifty dollars to $250.We’ll warehouse space made it easy for dealership is too big an investment scene for the style—or the barbe- becoming aware of, even THEY have 10,000 ticketed con- him to find the 10,000-square-foot in a borough where real estate prices cue—usually fall in love with bik- though it’s a flavor that’s DINED sumers this year. garage,just ahead of Whole Foods- are rising even in offbeat neighbor- ing itself, whether as a way to avoid very traditional. MISSION Do restaurants pay? led gentrification. hoods. Dealerships Ducati SoHo the subway or a means to cruise out CHINESE FOOD and BMW in Manhattan, and of the city on the weekends. So is LuckyRice about 154 Orchard St. They don’t.We select them. In at the right time Harley-Davidson of Long Island “They’ve all been bitten by the providing an authentic (212) 529-8800 We act like culinary cura- “I got in right on the cusp of ma- City, Queens, sell new bikes, but bug,” said Chris Lessler, the owner experience? missionchinese tors. And they participate jor change,” said Mr. Walters. most young Brooklyn-based riders of motorcycle-clothing store Union I don’t really like “authen- food.com/ny for the marketing value. So did two other garages near- prefer cheaper vintage alternatives. Garage in Red Hook, who left his ticity.” It doesn’t always AMBIENCE: Faux It’s really through corpo- Chinese fast-food by: Machina Cycles, on Ninth Bike sharing is also catching on. full-time job at a startup to learn mean quality. Danny entryway opens to rate sponsorships that we Street, and Brooklyn Motor For $108 monthly memberships, motorcycle mechanics before he Bowien [the chef and own- a dining and are able to produce the Works, on Van Dyke Street in Red riders can reserve a motorcycle on- opened his store.“It’s a generation of er of Mission Chinese] is drinking area with events on the level that we Hook. Both opened in 2010. line for the day or the week at people who want to do something not even Chinese; he’s Ko- dive-bar décor want them to be.That’s the and the Ramones In Williamsburg, Brooklyn Jupiter’s. Owner Chris Miles is ex- with their hands. If you get an older rean.On our culinary coun- on the radio. little-known dirty secret— bike—up ’til 1980—it’s easy to work cil we have a lot of Asian well, it’s not a dirty secret— WHAT THEY ATE: on and easy to maintain.” chefs,like Masaharu Mori- Ⅲ Smashed it’s a little-known fact about GETTING IN GEAR With so many new shops, status moto and David Chang. cucumbers, red the event-production busi- is conferred quickly. Moto Borgo- But we also have French cabbage leaves, ness. Events are so costly to taro, a repair shop for vintage Euro- chefs, like Daniel Boulud, Taiwanese clams, produce that ticket revenues salt-cod fried rice, pean bikes next door to Mr.Lessler’s and Spanish chefs,like José mapo la mian, don’t cover production. Union Garage, opened on Union Andrés,each of whom adds thrice-cooked Street in 2008. Borough bikers re- a unique contribution to bacon What’s your revenue? vere Moto Borgotaro owner Peter Asian culinary culture. TOTAL: $84.76, It’s not large.This is a small Boggia for having apprenticed under I wouldn’t say come to including tip entrepreneurial business. a famed mechanic in New Orleans. LuckyRice to taste the Owners who want repairs wait most authentic Asian food in Amer- What’s next? months to get their bikes fixed at his ica.I’d say come to LuckyRice so you I really like the five markets we’re in. shop. The shop, now a stalwart on can see how Asian culture has taken They represent a diverse slice of Full-face helmet DMV road test the scene, is considered more exclu- on myriad forms through food and America and the role that Asian food sive than newcomers and its me- drink. plays in it. chanics more serious. The people coming to our events $10 0 $200 That whiff of exclusivity only are more cultural explorers trying out Sounds like fun. adds to the renegade flavor of Brook- new restaurants and cocktails and It is fun. I was born in Taiwan and lyn’s motorcycle scene. Even Mr. flavors, as opposed to people who spent a lot of time in China. My Lyle,who plans to welcome all com- want to cook a good meal in 30 min- family is there. I’ve always wanted ers at The Shop, acknowledges that. utes for a family of four. to create a platform to share the “The city’s not that friendly to Asian culture I grew up with in a motorcycling,” he said. “But that Chinese food has definitely adapted to way that wasn’t pigeonholed only lends itself to being cool, due to the the American palate. for Asians. Ⅲ inherent outlaw nature of motorcy- cling.Guys like that taste of being an outlaw even if they’re totally not.” Ⅲ INSIDE TIP: Chef Danny Bowien was born Motorcycle Schott leather jacket safety course with armor protection Rev up Crain’s in Korea. He was adopted and grew up in motorcycle slide show at Oklahoma. He’s new to cooking Asian food. $350 $500 www.crainsnewyork.com/galleries

22 | Crain’s New York Business | April 15, 2013 OUT AND SNAPS Culinary elite support Citymeals-on-Wheels ABOUT by Emily Laermer and Miriam Kreinin Souccar

CAREER BUILDERS WEDNESDAY, APRIL 17 Learn about how new technologies have influenced media at PAIDCONTENT LIVE 2013 BY GIGAOM. Speakers include David Karp, founder and chief executive of Tumblr, and Jacob Weisberg, chairman and editor in chief of Slate Group. It starts at 7:30 a.m. at the Time & Life CULTURE FIX Building, 1271 Sixth Ave., THURSDAY, APRIL 18, TO SATURDAY, APRIL 20 between West 50th and West See films alfresco at the TRIBECA DRIVE-IN, a free 51st streets. Individual tickets BLAIR ZUCHER, VANS STEVENSON and SURI KASIRER at A outdoor movie screening presented by the Tribeca start at $1,295. For more Night With Daniel Boulud to benefit Citymeals-on-Wheels. The Film Festival. It will kick off with a viewing of information, visit April 7 event raised more than $550,000 for the nonprofit, DANIEL BOULUD, ROBERT GRIMES and ALIX BOULUD at the Citymeals-on- Alfred Hitchcock’s The Birds on Thursday. event.gigaom.com. which delivers meals to the city’s elderly population. Wheels dinner. Screenings are at Brookfield Place, World Financial Center Plaza. Admission is at 6 p.m., THURSDAY, APRIL 18 with screenings starting at dusk. For more Learn how to create a safe information, visit www.tribecafilm.com. working environment at the WORKPLACE VIOLENCE SATURDAY, APRIL 20, AND SUNDAY, APRIL 21 PREVENTION CONFERENCE, Get ready to burn your taste buds off at the NEW hosted by Allied Security YORK CITY HOT SAUCE EXPO, an artisanal expo Services and the Academy of featuring more than 50 vendors. It will include a Critical Incident Analysis. The chicken-wing contest and bloody Mary mix- free event starts at 8 a.m. at John down. It runs from 10 a.m. to 6 p.m. at 110 Kent Jay College, 524 W. 59th St., Ave., at North Eighth Street, in Brooklyn. between Amsterdam and West Tickets are $10 for the general public and $100 End avenues. For more for VIP admission. For more information, visit information, visit www.nychotsauceexpo.com. www.alliedbarton.com. DON’T MISS SALUTING THE DUKE

THURSDAY, APRIL 18, TO SATURDAY, APRIL 27 mcmullan.com patrick ALAN and SUSAN PATRICOF at the Opportunity Salute one of the 20th century’s musical Network benefit on April 8. The evening raised giants at the DUKE ELLINGTON FESTIVAL. TIM O’NEAL LORAH, PAUL TYRRELL, KATE WEINSTEIN and JENNIFER ZIMMERMAN at Bailey more than $950,000 to help high-achieving, Performers include the Jazz at Lincoln House’s 30th-anniversary gala on March 28. The event raised $500,000. low-income high-school and college students. Center Orchestra, Wynton Marsalis (right) and Michael Feinstein. There will also be a free preconcert festival in See more of this week’s Snaps online at CrainsNewYork.com/galleries. the Atrium on Thursday, April 25, at 6:30 p.m., featuring live music, art dis- plays and tastings. The event is at the Rose Theater and the Allen Room at Frederick P.Rose Hall at Broadway and West 60th Street. Tickets start at $30 and can be purchased by calling (212) 721-6500 or visiting www.jalc.org.

OPENING FUNDRAISERS TUESDAY, APRIL 16 TUESDAY, APRIL 16 See one of the great portraits of the Raise money to help repair a Sandy-ravaged 17th century: Diego Velázquez’s area at the MADISON AVENUE REBUILDS STATEN painting of DUKE FRANCESCO I ISLAND BENEFIT. Organized by leaders in the D’ESTE at the Metropolitan Museum advertising industry who are also Staten of Art. This is the first time the Island natives, the event will raise funds to fill painting has traveled to the United the gaps that FEMA and flood insurance did States, and its arrival will coincide not provide. Featured are a three-hour open with the bar, a silent auction and raffles. The event is at opening of 6:30 p.m. at the Ainsworth, 122 W. 26th St., the New between Sixth and Seventh avenues. Tickets European are $125. For more information, visit Painting www.madisonaverebuildssi.com. Galleries. It will be on SUNDAY, APRIL 21 display Honor victims of the Sept. 11 terrorist through July attacks at the first 9/11 MEMORIAL 5K 14 at the RUN/WALK AND FAMILY DAY, featuring museum, 1000 Fifth Ave., at 81st honorary chair Jon Stewart. Proceeds will Street.The museum is open Sunday, benefit the 9/11 Memorial. The run/walk Tuesday and Thursday from 9:30 will tour important places in Sept. 11 history, a.m. to 5:30 p.m. and Friday and like “Point Thank You,” where people Saturday from 9:30 a.m. to 9 p.m. gathered along West Street to cheer and Recommended admission is $25 for thank rescuers. It starts at 9 a.m. at Pier 57 in adults, $17 for seniors, $12 for Hudson River Park at West 15th Street. The students and free for members and entry fee is $40 for adults and $25 for children. For more information, visit children ages 13 to 17. For more information, www.metmuseum.org. visit www.911memorial.org/5K. MARK YOUR CALENDAR… WEDNESDAY, JUNE 12, TO SUNDAY, JUNE 16 FOR THE FIRST TIME IN 13 YEARS, Alvin Ailey American Dance Theater will return to Lincoln Center for the Performing Arts for a seven-performance run that will include season premieres and repertory favorites. The opening program will feature an encore performance of the ballet Petite Mort. Performances are at the David H. Koch Theater, 20 Lincoln Center Plaza, Columbus Avenue at West 63rd Street. Tickets start at $25. For more information, visit www.lincolncenter.org.

April 15, 2013 | Crain’s New York Business | 23