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TV Pilots Hit a Record in the City

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20110418-NEWS--0001-NAT-CCI-CN_-- 4/15/2011 8:06 PM Page 1 INSIDE WHY POLITICIANS TOP STORIES ARE THE TheStreet gets WORST what others want: MAPMAKERS: EDITORIAL subscribers ® PAGE 2 PAGE 10 Lusterless Limelight seeks a makeover VOL. XXVII, NO. 16 WWW.CRAINSNEWYORK.COM APRIL 18-24, 2011 PRICE: $3.00 PAGE 2 Quinn’s Dilemma Council speaker Massey Knakal branches out faces hard choices PAGE 3 on Walmart, Finally, a sign that wages and 2013 BofA/Merrill Lynch merger is paying off BY DANIEL MASSEY IN THE MARKETS, PAGE 4 A week after she pilloried Walmart at a February hearing, City Council Speaker Seeing the light Christine Quinn welcomed executives in Staten Island from the retail giant, which is seeking to NEIGHBORHOODS, P. 14 open its first stores in the city, into her low- er Manhattan office for a chat. And despite shelving paid sick days legislation last year, she continues to talk with its sponsor, Councilwoman Gale Brewer, about reviv- ing it. Bills to mandate higher wages at city-subsidized projects will soon present her with other controversial choices. With the 2013 mayoral race looming, Ms. Quinn has been straddling contentious See QUANDARY FOR QUINN on Page 24 BUSINESS LIVES gettyimages GOTHAM GIGS Time to make the matzo P. 25 THAT’S A WRAP Magazines TV pilots hit a Following are a few of the pilots that ● ANNE FISHER A tech recently finished shooting in NYC. incubator hatches in stage a Silicon Alley P. 25 record in the city Pilot/STUDIO ● MOVERS & SHAKERS Pan Am comeback Tribeca Film Festival Studios, at capacity, hustle to expand; KAUFMAN ASTORIA STUDIOS gets programmed P. 26 Georgetown ● GAEL GREENE Seafood production execs credit tax incentive SILVERCUP STUDIOS Advertising is up, shack in the city P. 27 shooting recently at Kaufman As- Person of Interest thanks to digital BY MIRIAM KREININ SOUCCAR toria Studios in Queens. It used SILVERCUP STUDIOS and print options New York streets made up to look The Rememberer INDEX Georgetown, an ABC pilot like ones in London and Rome. SILVERCUP STUDIOS about young politicos living and A record 20 pilots have been BY MATTHEW FLAMM NEW YORK, NEW YORK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _6 aspiring in Washington, just filmed in and around the city over The Ringer GRUMMAN STUDIOS THE INSIDER _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _8 wrapped at Silvercup Studios in the past few months. With the re- Apparently,the obituary for the OPINION _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _11 Long Island City, Queens. The newal last August of the state’s magazine industry was written too SMALL BUSINESS _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _12 Ringer, a mob thriller with Sarah 30% tax credit for film production, soon. Michelle Gellar, was filmed for companies have taken over every 52, which has about 3,600 mem- Boosted by an improving econ- CLASSIFIEDS _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _20 CBS at the new Grumman Stu- soundstage in the city and deplet- bers. “We are pretty much at full omy and the recognition among FOR THE RECORD _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _23 dios in Bethpage, L.I. And Pan ed rental companies of their cam- employment.” advertisers that magazines remain HOT JOBS _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _25 Am, a potential ABC drama series era and lighting equipment. The pilot bonanza is a welcome an effective way to reach con- EXECUTIVE MOVES _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _25 about the glamorous life of flight “This is the busiest we’ve ever change for the local industry, sumers, many titles have come THE WEEK AHEAD _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _27 attendants in the early 1960s, star- been,” said John Ford, president which was basically shut out from back to life. ring Christina Ricci, finished of studio mechanics union Local See TV PILOTS on Page 24 Advertising pages in the first quarter rose 2.5%, and revenue in- creased 6.1%, to $4.3 billion, com- REPORT REAL ESTATE pared with year-earlier results, ac- cording to Publishers Information NYC’s other market: Industrial space thrives; Bureau. It was the fourth straight Bushwick goes way of Williamsburg P. 15 quarter of growth. What’s more, the number of TOP LIST P. 19 magazine launches rose to 188 in NEWSPAPER Largest architecture firms See MAGAZINE on Page 22 20110418-NEWS--0002,0003-NAT-CCI-CN_-- 4/15/2011 8:07 PM Page 1 earlier levels. IN BRIEF The beefed-up editorial content, a re- TheStreet’s revamp vived stock market and new content-man- THE CITY’S ECONOMY CONTINUED ITS agement systems that make all of the sites GRADUAL REBOUND IN MARCH AS THE FIVE easier to search have spurred traffic boroughs added 6,900 private-sector jobs and growth. In March, TheStreet’s network the unemployment rate fell to 8.7%, from 8.9% gains traction drew 6.5 million unique visitors,38% more in February, according to figures released last than a year earlier, according to comScore. week by the state Department of Labor. Local, state and federal government shed 1,400 jobs, New advertisers bringing the net job gain in March to 5,500, It has what others want: subscribers In addition, TheStreet has brought in according to an analysis by real estate services dozens of new advertisers, including firm Eastern Consolidated.The March job “We have this amazing core asset and a Goldman Sachs, Chrysler and Cadillac. growth brought the gains this year to 31,100. It BY MATTHEW FLAMM business model that works,” he said. Growth from both subscriptions and ad- was the third straight month the city added “There is terrific opportunity here that vertising led to a 2010 revenue gain of 7%, jobs.The unemployment rate dropped in large Financial and investment news site hasn’t been tapped.” to $56.7 million. The company’s net loss part due to a decline in the work force, a sign TheStreet.com has a long history, some of Changes aimed at taking advantage of narrowed to $5.4 million from $46.9 mil- that despite the job gains, the recovery has yet which it would like to forget. Its name, for that opportunity have included expanding lion, which included close to $30 million to swing into full gear. instance. In January,in an effort to shed its the flagship site’s editorial staff to 80 peo- in write-downs and restructuring charges. association with the decade of inflated ple from 53, to provide more news and Mr. Cramer approves of the changes, CITIGROUP PLANS TO ADD ABOUT 100 IPOs and Pets.com, the company, co- commentary, and highlighting a range of which should come as no surprise. BRANCHES IN NEW YORK AND CALIFORNIA BY founded in 1996 by CNBC’s Jim Cramer, experts on the home page. TheStreet’s share price has doubled since the end of 2013 as the bank seeks to expand its changed its name to TheStreet. Mr. Otte has also added subscription Mr. Otte’s arrival, to $3.47. retail footprint. Citi has been investing more in In the past year,under CEO Daryl Otte, services that combine social interaction “I never wanted to be the face of the its retail branch business, which is considerably it has also downsized Mr. Cramer’s pres- with trading suggestions, and introduced company, going back to 1996,” Mr. smaller than that of local leader J.P.Morgan ence on its home page and removed him a telesales operation to strategically pitch See THESTREET on Page 24 Chase, most notably by opening a 10,000- from the chairman’s seat—moves aimed at upgrades. The subscriber tally in the square-foot branch in Union Square late last showcasing a new editorial team and mak- fourth quarter grew by 8% versus year- year.
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