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INSIDE WHY POLITICIANS TOP STORIES ARE THE TheStreet gets WORST what others want: MAPMAKERS: EDITORIAL subscribers ® PAGE 2 PAGE 10 Lusterless Limelight seeks a makeover VOL. XXVII, NO. 16 WWW.CRAINSNEWYORK.COM APRIL 18-24, 2011 PRICE: $3.00 PAGE 2 Quinn’s Dilemma Council speaker Massey Knakal branches out faces hard choices PAGE 3 on , Finally, a sign that wages and 2013 BofA/ Lynch merger is paying off BY DANIEL MASSEY IN THE MARKETS, PAGE 4 A week after she pilloried Walmart at a February hearing, City Council Speaker Seeing the light Christine Quinn welcomed executives in Staten Island from the retail giant, which is seeking to NEIGHBORHOODS, P. 14 open its first stores in the city, into her low- er Manhattan office for a chat. And despite shelving paid sick days legislation last year, she continues to talk with its sponsor, Councilwoman Gale Brewer, about reviv- ing it. Bills to mandate higher wages at city-subsidized projects will soon present her with other controversial choices. With the 2013 mayoral race looming, Ms. Quinn has been straddling contentious See QUANDARY FOR QUINN on Page 24 BUSINESS LIVES gettyimages GOTHAM GIGS Time to make the matzo P. 25 THAT’S A WRAP Magazines TV pilots hit a Following are a few of the pilots that ● ANNE FISHER A tech recently finished shooting in NYC. incubator hatches in stage a Silicon Alley P. 25 record in the city Pilot/STUDIO ● MOVERS & SHAKERS Pan Am comeback Tribeca Film Festival Studios, at capacity, hustle to expand; KAUFMAN ASTORIA STUDIOS gets programmed P. 26 Georgetown ● GAEL GREENE Seafood production execs credit tax incentive SILVERCUP STUDIOS Advertising is up, shack in the city P. 27 shooting recently at Kaufman As- Person of Interest thanks to digital BY MIRIAM KREININ SOUCCAR toria Studios in . It used SILVERCUP STUDIOS and print options streets made up to look The Rememberer INDEX Georgetown, an ABC pilot like ones in and Rome. SILVERCUP STUDIOS about young politicos living and A record 20 pilots have been BY MATTHEW FLAMM NEW YORK, NEW YORK ______6 aspiring in Washington, just filmed in and around the city over The Ringer GRUMMAN STUDIOS THE INSIDER ______8 wrapped at Silvercup Studios in the past few months. With the re- Apparently,the obituary for the

OPINION ______11 City, Queens. The newal last August of the state’s magazine industry was written too

SMALL BUSINESS ______12 Ringer, a mob thriller with Sarah 30% tax credit for film production, soon. Michelle Gellar, was filmed for companies have taken over every 52, which has about 3,600 mem- Boosted by an improving econ- CLASSIFIEDS ______20 CBS at the new Grumman Stu- soundstage in the city and deplet- bers. “We are pretty much at full omy and the recognition among FOR THE RECORD ______23 dios in Bethpage, L.I. And Pan ed rental companies of their cam- employment.” advertisers that magazines remain HOT JOBS ______25 Am, a potential ABC drama series era and lighting equipment. The pilot bonanza is a welcome an effective way to reach con- EXECUTIVE MOVES ______25 about the glamorous life of flight “This is the busiest we’ve ever change for the local industry, sumers, many titles have come

THE WEEK AHEAD ______27 attendants in the early 1960s, star- been,” said John Ford, president which was basically shut out from back to life. ring Christina Ricci, finished of studio mechanics union Local See TV PILOTS on Page 24 Advertising in the first quarter rose 2.5%, and revenue in- creased 6.1%, to $4.3 billion, com- REPORT REAL ESTATE pared with year-earlier results, ac- cording to Publishers Information NYC’s other market: Industrial space thrives; Bureau. It was the fourth straight Bushwick goes way of Williamsburg P. 15 quarter of growth. What’s more, the number of TOP LIST P. 19 magazine launches rose to 188 in NEWSPAPER Largest architecture firms See MAGAZINE on Page 22 20110418-NEWS--0002,0003-NAT-CCI-CN_-- 4/15/2011 8:07 PM Page 1

earlier levels. IN BRIEF The beefed-up editorial content, a re- TheStreet’s revamp vived stock market and new content-man- THE CITY’S ECONOMY CONTINUED ITS agement systems that make all of the sites GRADUAL REBOUND IN MARCH AS THE FIVE easier to search have spurred traffic boroughs added 6,900 private-sector jobs and growth. In March, TheStreet’s network the unemployment rate fell to 8.7%, from 8.9% gains traction drew 6.5 million unique visitors,38% more in February, according to figures released last than a year earlier, according to comScore. week by the state Department of Labor. Local, state and federal government shed 1,400 jobs, New advertisers bringing the net job gain in March to 5,500, It has what others want: subscribers In addition, TheStreet has brought in according to an analysis by real estate services dozens of new advertisers, including firm Eastern Consolidated.The March job “We have this amazing core asset and a Goldman Sachs, Chrysler and Cadillac. growth brought the gains this year to 31,100. It BY MATTHEW FLAMM business model that works,” he said. Growth from both subscriptions and ad- was the third straight month the city added “There is terrific opportunity here that vertising led to a 2010 revenue gain of 7%, jobs.The unemployment rate dropped in large Financial and investment news site hasn’t been tapped.” to $56.7 million. The company’s net loss part due to a decline in the work force, a sign TheStreet.com has a long history, some of Changes aimed at taking advantage of narrowed to $5.4 million from $46.9 mil- that despite the job gains, the recovery has yet which it would like to forget. Its name, for that opportunity have included expanding lion, which included close to $30 million to swing into full gear. instance. In January,in an effort to shed its the flagship site’s editorial staff to 80 peo- in write-downs and restructuring charges. association with the decade of inflated ple from 53, to provide more news and Mr. Cramer approves of the changes, CITIGROUP PLANS TO ADD ABOUT 100 IPOs and Pets.com, the company, co- commentary, and highlighting a range of which should come as no surprise. BRANCHES IN NEW YORK AND BY founded in 1996 by CNBC’s Jim Cramer, experts on the home page. TheStreet’s share price has doubled since the end of 2013 as the bank seeks to expand its changed its name to TheStreet. Mr. Otte has also added subscription Mr. Otte’s arrival, to $3.47. retail footprint. Citi has been investing more in In the past year,under CEO Daryl Otte, services that combine social interaction “I never wanted to be the face of the its retail branch business, which is considerably it has also downsized Mr. Cramer’s pres- with trading suggestions, and introduced company, going back to 1996,” Mr. smaller than that of local leader J.P.Morgan ence on its home page and removed him a telesales operation to strategically pitch See THESTREET on Page 24 Chase, most notably by opening a 10,000- from the chairman’s seat—moves aimed at upgrades. The subscriber tally in the square-foot branch in Union Square late last showcasing a new editorial team and mak- fourth quarter grew by 8% versus year- year. It currently has 1,000 branches in the U.S. ing TheStreet less reliant on its biggest star. but operates in only a handful of major markets. Mr.Cramer has long been both an asset and It plans to open 200 branches in the areas it a liability,since investors worry about what ‘They’re showcasing serves over the two years. Ⅲ TheStreet would be without him. other contributors, Subscriptions strong BY THE But as the company works through a re- but TheStreet still vamp that began with Mr. Otte’s appoint-

Weekly shift of the city’s economy ment in May 2009, it is holding tight to relies on Jim Cramer’

one part of its heritage: It relies on adver- SPRING CHILL Big increases in the costs of tising for only one-third of its revenues and food and energy, coupled with lingering weakness in the housing market, are making life draws the rest from subscriptions. challenging for American consumers. With nearly 91,000 subscribers—most of whom were converted to 1,100 $57.6K -12% TheStreet’s premium PATENTS TUITION, fees, DROP in NYC’s sites from the free flag- awarded to NYC room, board at 1Q home sales inventors in ’09, Sarah Lawrence vs. the year- ship, and who now pay up 23% from ’03 College, priciest earlier period, $300 to $5,000 a year— Source: Mayor’s U.S. school to 8,999 the company can boast Office Source: Forbes Source: The Real that it has long been ahead Estate Board of NY of its time. Sites that rely solely on advertising have WINNERS AND LOSERS ’s job market been struggling in an in- continues to outperform the nation’s, but some sectors have done far better than others since employment creasingly competitive peaked in April 2008. online market. Now Mr. Otte is fo- cused on setting up the media company for SPEED BUMP? Daryl Otte (right) is beefing up growth after two straight content and staff to build appeal, but there may years of losses. be limits on the heavily subscription-based model.

Source: Eastern Consolidated analysis of NYS Dept. of Labor data Limelight market struggles t ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY foot traffic and lackluster sales. Many of one of the city’s most famous pizzerias, Much-hyped venue the remaining vendors say being there is a Brooklyn-based Grimaldi’s, also spurred CORRECTIONS looks to get back on struggle. interest. Longtime retail entrepreneur Jack “Business was really great the first few Two of the examples of the Internet sector’s potential for the city in the April 11 op-ed “The best hope for city’s economy” were track after losing tenants Menashe, who spent $15 million to con- months, but it faded rather rapidly,” said misstated. They should have read: vert the Limelight—a popular nightspot Jon Wye,a maker of leather accessories and  “It draws on traditional strengths of the city, including its talent in the 1980s and ’90s, it was originally an shirts who had a space on the third floor pool of creative professionals, and the customers of many of its BY ADRIANNE PASQUARELLI Episcopal church—admits that he is still but left in January. products and services are based here, too (unlike green jobs).  “It will not rise and fall with Wall Street (unlike business honing the formula. services).” The was blasting on a recent “I knew it would have to be a constant- Double-digit drops The Northside Piers high-rise, the first of Toll Brothers Inc.’s evening at Limelight Marketplace, ly evolving project until we found out the It didn’t help that Grimaldi’s didn’t planned three-building complex in Williamsburg, is 100% sold. Its Chelsea’s nightclub-turned-minimall, but magic points,” said Mr. Menashe. open until February. But some merchants status was misstated in the April 4 “Neighborhood Journal.” few shoppers were there to hear it. Staffers That evolution has been hard on the say the problems emerged early and that at the spot’s 38 booths, which offer every- vendors. Most of them are small business- business was trailing off by July, the end of vol. xxvii, no. 16, april 18, 2011—Crain’s New York Business (issn thing from candy to jeans, far outnum- es, and this is their first retail location. In the market’s first quarter.In fact,according 8756-789x) is published weekly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by Crain Communications bered browsers at the three-story property the beginning, the hype surrounding the to a report sent by management to some re- Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at on Sixth Avenue and West 20th Street. market drew crowds.In addition to its own tailers in August—just three months after New York, N.Y., and additional mailing offices. Postmaster: Send Nearly a year after Limelight’s much- established name, the Limelight boasted the opening—many were experiencing address changes to: Crain’s New York Business, Circulation Depart- ment, 1155 Gratiot Avenue, , MI 48207-2912. for subscriber heralded opening, the 30,000-square-foot well-known brands, such as Hunter Boots double-digit sales drops. service: Call (888) 909-9111. Fax (313) 446-6777.$3.00 a copy, $59.79 venue has not found its place in Manhat- and LeSportsac. The promised arrival of The setbacks have also taken a toll on one year, $109.79 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2011 by Crain Communications Inc. tan’s retail landscape. Several of the origi- Mr. Menashe, who instead of rent gets a All rights reserved. nal tenants have abandoned the market, LISTEN to a discussion at percentage—usually 20% to 25%—of sales. complaining of poor management, low CrainsNewYork.com/audio Hunter and LeSportsac are no longer at

2 | Crain’s New York Business | April 18, 2011 20110418-NEWS--0002,0003-NAT-CCI-CN_-- 4/15/2011 8:07 PM Page 2

Math Broker’s big bang museum Massey Knakal, seller of midsize properties, tackles adds up store leases, finance Ex-hedge funder BY AMANDA FUNG to open calculus Last year, Massey Knakal Realty museum next year Services orchestrated the sale of 246 commercial properties, ringing up revenue of $30 million—half of the BY MIRIAM KREININ SOUCCAR peak levels that the firm hit in 2007. Back then, the Manhattan-based A museum that promises to make real estate brokerage boasted 750 calculus entertaining is coming to exclusive listings. Now it has 475. the Madison Square Park area. Far from nursing its wounds, The Museum of Mathematics, a however, Massey Knakal is four new nonprofit established by former months deep into one of the biggest hedge fund executive Glen Whitney, expansions in the firm’s 22-year signed a lease last week for the ground history. floor and lower level, or 19,000 “We are very excited about our square feet, of 11 E. 26th St. It is future,” said Chief Executive Paul scheduled to open in the fall of 2012. Massey. Mr.Whitney,a former algorithm manager at Renaissance Technolo- Filling a niche gies,also taught math at the Univer- Mr. Massey and co-founder and sity of Michigan after he graduated chairman,Robert Knakal,built their from Harvard. He began working business by filling a niche that bigger GOING WITH THE on the museum—or MoMath— TERRITORY: Paul firms had long ignored: selling mid- Massey and Robert two years ago, because he believes size commercial properties.To do so, Knakal (from left) take math can be more accessible. the duo carved up the city into terri- the expansion route. “If you go to a cocktail party,peo- tories,planning to train and dispatch ple are almost proud to say, ‘I was brokers to specialize in each area. As never any good at math,’”Mr.Whit- the firm prospered, it expanded be- ney said. “We have a cultural issue

yond its Manhattan base,adding the buck ennis with the way people perceive math- outer boroughs seven years ago and ematics in this country, and it takes then moving into Westchester,Long In January, the partners tapped president of Anglo Irish Bank, to In fact, much of this year will be a cultural institution to solve a cul- Island and . 30-year retail real estate veteran lead the push to provide financing devoted to meshing the new divi- tural problem.” “The firm has become a leader Benjamin Fox to spearhead the new strategies and other capital-market sions into Massey Knakal’s territo- In the quest to in selling midsize properties,” said leasing division, which will work services to building owners. He ry coverage. Retail and mortgage make math rivet- 30M Steven Spinola, president of the with building owners in each terri- plans to have a staff of nine by year’s brokers will work alongside each of ing, Mr. Whitney FUNDING GOAL for the new Real Estate Board of New York, a tory to lease out their shopfronts.In end, and is already one-third of the the firm’s property sales agents. and his team of 10 museum, which prominent industry trade organi- less than three months, the former way there. In both those efforts, the firm staffers are devel- has already zation. president of Winick Realty Group will face intense competition— oping 50 to 60 ex- raised $22M Now Massey Knakal is expand- has recruited a team of six. He ex- ‘Time to ramp up’ from a host of retail specialists on hibits. One, The ing in a different direction. It is pects to add four more by the end of “The capital markets aren’t fully the store-leasing side, and lenders Ring of Fire, features a laser cylinder moving into leasing retail space the year. back yet, so it’s a good time to ramp and independent brokers on the that reveals hidden shapes within the and, in an even bigger departure, A month after signing on Mr. up and incorporate [our new team] capital-markets side. Furthermore, structure. It is already traveling to in- providing mortgage brokerage and Fox,Massey Knakal tapped Garrett into the firm’s culture,” said Mr. both businesses are unfamiliar turf stitutions around the country and will other capital-market services. Thelander, a former executive vice Thelander. See BROKER on Page 22 come to the Liberty Science Center in New Jersey this fall. Show of shows Mr. Menashe, who founded fashion store The exhibit is very popular, ac- Lounge SoHo and ran it from 2003 through its cording to Cindy Lawrence, Mo- closing in 2008,says he is turning things around. Math’s chief of operations. “Every s to find some luster “We recognize some stores may not have museum is asking for it,” she said. performed to their expectations,” a spokesman Experts said MoMath will fill a the market and declined to comment.Many oth- of Om Aroma & Co., a skin-care business. She said, adding that a major shift is under way. void. ers that have also vacated are still listed on its di- departed in February and has since opened a “There are existing museums, rectory. shop in the West Village. August conversion eyed like the New York Hall of Science “I’m a big believer in energy trickling down, Some critics blame Limelight’s identity cri- Foremost among Mr. Menashe’s priorities is and the Liberty Science Center, and and the energy in upper management was just sis. Fashion apparel, gift items and food are un- to transform the Limelight into a single-focus they all deal a tiny bit with mathe- not right,” said Angela Jia Kim, chief executive der one roof, with no cohesive message to lure market featuring high-end fashion tenants. matical concepts, but not often,” shoppers. In addition, New French Connection, Edwing D’Angelo and said Alan Friedman,a museum con- York has always been tough Covert Shoe Lab have been brought in, and an- sultant and former CEO of the Hall for malls. After decades of other women’s apparel store and a men’s cloth- of Science. “To convert mathemati- fumbling, the Manhattan ing store are expected to open within the next cal concepts into exhibitions re- Mall on Herald Square has few months. Mr. Menashe expects Limelight’s quires additional work that none of only recently achieved suc- conversion to be completed by August. the existing museums have done.” cess with a new anchor ten- The new tenants “will drive the local business Helping merge math into science ant, J.C. Penney. and make the place hip and sophisticated,” said museums is part of MoMath’s mis- “You don’t know whether Mr. Menashe. “It’s morphing into a hip hipster sion. It recently got $2 million from NO DISCO BALL? [Limelight] is a cheap, flea- haven and a fashion destination.” to help institutions create Vendors complain market type of thing or a With Grimaldi’s and Cross Bar, a 4,000- exhibits from MoMath’s designs. that with gifts,food luxury-goods place,” said square-foot restaurant from Todd English ex- The museum has raised $22 mil- and fashion under Alex Yoo,who until Decem- pected to open in May, Mr. Menashe hopes to lion of its $30 million capital cam- one roof, the ber managed Alexander appeal to diners who will browse and buy as well. paign. Mr. Whitney expects that market has no cohesive message West, a bespoke men’s shirt He is also promoting the Limelight through when fully operational, MoMath business, in a prime ground- marketing partnerships with NYC & Company will have an annual operating budg- to lure shoppers. Ⅲ Ⅲ newscom floor space. and Groupon. et of about $3 million.

April 18, 2011 | Crain’s New York Business | 3 20110418-NEWS--0004-NAT-CCI-CN_-- 4/15/2011 8:08 PM Page 1

Patients, pharmacies deal IN THE MARKETS with shortage of ADD drug by Aaron Elstein

A generic medicine controlled substance, with restric- “We usually don’t have such dif- tions on how it is dispensed. ficulties in stocking generic medica- for attention deficit As of December, Adderall XR tions,” said a spokeswoman for Aet- Finally: Money flows disorder is suddenly generics had 12.4% of the U.S. mar- na. “We have worked very hard to ket for ADHD drugs. Shire, which try to obtain the generic but receive Merrill’s way difficult to find makes Adderall XR, had a 24.6% only a small supply.” share with its three ADHD brand- Pharmacies around the city have t’s no stretch to say that Bank of name drugs,according to market re- had to counsel clients that they will America’s merger with Merrill Lynch BY BARBARA BENSON search firm IMS Health. be paying much more for the brand- The U.S.Food and Drug Admin- name drug. “Most people have a Igot off to as tough a start as this New Yorkers who rely on a pop- istration last week placed the gener- tiered co-pay, so they could be year’s Red Sox. But at last there ular generic drug to ease symptoms ic version—amphetamine mixed bumped up $25, $50 or $75, de- are signs the deal is starting to click. of attention deficit disorder or at- salts,extended-release capsules—on pending on their plan,” said Ron BofA’s global wealth management tention deficit hyperactivity disor- Del Gaudio, owner of Kings Phar- der have had to cope in recent weeks macy in Park Slope, Brooklyn, division, which houses Merrill, last with a sudden, nationwide shortage The brand- which hasn’t been able to get any week noted that clients put in more of the generic version of Adderall name med generic for weeks. money last quarter than they took XR.It is a challenge for pharmacists “ADHD in adults and children is out.That’s for the first time since the and doctors, as well. can triple a treatable condition, but anything “When you have a shortage like that stands in the way of treatment merger.To be exact, client inflows were this with no end point,we go around the co-pay is a matter of concern,” says Dr. $7.5 billion—a welcome change from in circles, and it’s a waste of time for Lenard Adler, a professor in the de- 2010 and 2009, when clients withdrew everyone,” said Ray Macioci, presi- partments of psychiatry and of child dent of the New York City Pharma- and adolescent psychiatry at NYU $118 billion in assets as many followed cists Society and owner of Pilgrim Langone Medical Center. their Merrill brokers out the door. Pharmacy in .“When one As more people are diagnosed The data indicate that efforts by pharmacy doesn’t have it, patients its list of drugs in shortage, which is with ADHD, demand is rising for newscom go from pharmacy to pharmacy un- largely due to production issues. drugs that treat the condition. The division President Sallie Krawcheck in the year-earlier period.The wealth til they get frustrated and ask their Also last week, Aetna’s mail-or- 2010 wholesale market for generic (above) to rebuild BofA Merrill af- management division generated doctor to write a prescription for the der pharmacy unit issued a letter versions of Adderall XR was $252 ter the companies’ traumatic union $531 million in net income, about [more expensive] brand.” warning customers that the generic million, while that for Adderall XR are working. Since joining in sum- $100 million more than a year earlier. The generic version, which has was in “short supply” and “likely to was $777 million, according to mer 2009, she has been busy pre- Others are also enjoying a resur- been on the market for about a year, remain in short supply in the com- Wolters Kluwer Pharma Solutions. venting top brokers from defecting gence. Last week, Charles Schwab re- often carries a lower co-pay than the ing months.” The letter explained “I’ve seen more people requesting because they didn’t care to work for ported that it attracted $23 billion in brand-name drug, Adderall XR, in that if Aetna can’t fill the three- Adderall XR; it is marketed very an enormous retail and commercial net new assets in the first quarter many health plans. Further compli- month prescription by mail with a heavily,”said Dr. Alan Ravitz, a sen- bank struggling to get its house in and that clients’ cash holdings are at cating the matter,the drug is a stim- generic,the member will pay a high- ior psychopharmacologist at the order. (Since the merger, BofA’s their lowest since 2008 as investors ulant and can be abused, so it is a er co-pay for the brand-name drug. Child Mind Institute. Ⅲ stock has fallen 7%, while the KBW pour more money into stocks. And Bank Index has risen 16%.) Schwab investors are regaining their Over the past year, Ms. Kraw- taste for risk: Margin debt, which is check has added about 500 financial money borrowed by clients to invest advisers to the “Thundering Herd,” more, grew 28%, to $10.6 billion. for a total of 15,700. Those hires in- It helps that investors generally clude two Morgan Stanley veterans, feel good about things.According to Charles Slater and Bryan Nunberg, who the American Association of Individual SOME OF US Investors’ weekly sentiment survey recently joined BofA Merrill’s office , 42% in Montvale, N.J., bringing with think stocks will rise over the next them more than $100 million in six months—higher than the histor- WOULD RATHER client assets.That’s the kind of mon- ical average of 39%. Still, investors ey movement that helped Merrill aren’t quite as optimistic now as they post $3.5 billion in revenues in the were heading into 2011, when 52% BE AT WORK. first quarter, half a billion more than described themselves as bulls. Flash points, and then some, for markets You’ve heard about the “Flash truly rare bird—average volume is Crash,” when the Dow Jones indus- typically a thin 7,000 shares a day.But trial average plunged 1,000 points in Mr. Saluzzi opines that the sudden AND IT SHOWS. mere minutes last May 6. Now say spike in this obscure security is a sign hello to the “Flash Dash.” that, a year after the flash crash, regu- That’s the term used by Joe lators still haven’t come up with rules Saluzzi, co-founder of Themis Trading to protect investors from either sud- in Chatham, N.J., to describe un- den spikes or drops in share prices. usual action in the market last week. “One of the most damaging as- Building upon its 25 year history as the most trusted name in New York business, Crain’s is giving The price of an exchange-traded pects of May 6 was the speed of the readers the opportunity to tell us why their company is the best place to work. Nominations are now note called the iPath Optimized Curren- decline and the rapid rise back,” he open for this annual New York City honor, recognizing outstanding employers in the ve boroughs. cy Carry ETN soared to $3,486 from wrote last week. “This violent move Companies will be proled in Crain’s New York Business and honored at an event in the fall of 2011. $46 in less than a minute. down and then back up in such a Exchange-traded notes are pretty short period of time is what really esoteric, and the one in question is a damaged investor confidence.” Ⅲ

“I am sitting at lunch with [a person] who just told me that there is a well-known cloud over the head of Madoff and that his returns Tell us why your company is so great by nominating it as one of are speculated to be part of a Ponzi scheme.” New York City’s Best Places to Work at www.bestplacestoworkNYC.com —The chief risk officer at J.P. Morgan Chase’s investment bank, in June 2007. The statement was cited in a lawsuit filed

last week by the Bernie Madoff estate trustee. bloomberg news

4 | Crain’s New York Business | April 18, 2011 CN014305 3/24/11 7:16 PM Page 1

Wachovia is now Wells Fargo in New York Wachovia is now Wells Fargo. Together we’re one team moving forward stronger than ever, working with you. This means more bank locations, more than , Wells Fargo and Wachovia ATMs nationwide, and more online capabilities. You’ll have the same great customer service you’ve come to expect from Wachovia along with the strength and stability of Wells Fargo that goes back more than  years. We’ve maintained our position as the  small business lender for  years running.* At Wells Fargo, we’re with you when you’re working toward reaching your financial goals. Call, click wellsfargobusinesssolutions.com/sewelcome/, or stop by today. Welcome to Wells Fargo.

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NEW YORK,NEW YORK edited by Valerie Block

HBO online service a no-GO for some ew York area cable subscribers Nwho had hoped to watch HBO’s Game of Thrones online will be disappointed. HBO GO, the Web video destination that launched last week with Verizon FiOS, DirecTV and other operators, will not be coming to Time Warner Cable or Cablevision anytime soon. ¶ No one is saying what the problem is, though it could have to do with HBO’s desire to build a direct online relationship with its 29 million subscribers—something that makes cable operators nervous. ¶ The irony is that HBO developed the service with Time Warner Cable in 2008, when they were part of one corporate family.The cable division was spun off from Time Warner the following year. Lately, dealings between operators and programmers have grown testy as both sides experiment with new formats.

HBO GO offers more than Not to be left out of the fun, pastas, olive oils and other items. 1,400 titles, including every season the Knicks have teamed up with In fact, the brothers are selling of and new shows Diamond Cuts, on Eighth Avenue $1,000 “magnums” of extra-virgin after they air. “We anticipate that at West 38th Street, to offer free oil made from olives grown in close to 80% of our subscribers Knicks-themed haircuts to fans on their father’s grove in Sicily. [nationwide] will have access to April 20 from 4 p.m. to 6 p.m.The Their mother and grandmother HBO GO within the next couple salon will have plenty of orange will do the cooking. “There is no of months,” a spokesman said. hair dye on hand, and the fan chef who could compare with He declined to comment on judged by former Knicks John them,” said Sergio. either Time Warner Cable or Starks and Larry Johnson to have the Cablevision, but an executive coolest cut wins playoff tickets. familiar with the situation said that Cleanup neither operator would be offering on aisle 5 the service in that time period. More authentic, “We don’t have a deal,” said a edible Italians Since its retail introduction in Time Warner Cable spokesman. January at the Whole Foods in A Cablevision spokesman New Yorkers’ love of all things TriBeCa, BluePrintCleanse has declined to comment. Italian hasn’t gone unnoticed by been flying off the shelves. Now Sergio and Massimo Badalamenti owners Erica Huss and Zoe Sakoutis (below from left), who will open have extended their deal with the A set of hirsute their first Italian deli this week in upscale grocer. playoffs Hell’s Kitchen.The brothers—34 Whole Foods will soon begin and 33, respectively—plan to selling the juice, a favorite of such With the Rangers and Knicks launch more soon. celebrities as Sarah Jessica Parker in the playoffs together for the Sergimmo Salumeria, at 456 and Elisabeth Hasselbeck, at its first time since Ninth Ave., will primarily carry stores in the city and Connecticut 1997, things foods imported from Italy. But the and on Long Island. could get siblings, who grew up working in The 3-year-old juice had been hairy at their father’s two delis in Queens, available only online, where six Madison will also offer homemade bottles (a day’s supply, the makers Square mozzarella, panini and specialties say) go for $65. Whole Foods prices Garden. like arancini (rice balls) and pasta a 16-ounce bottle at up to $8.99. And we’re with sardines. BluePrintCleanse, a $10 not talking “You won’t find Ovengold million firm based in Long Island last-second Melo jumpers or turkey or Boar’s Head ham at our City, Queens, says the beverage, sudden-death overtime. store,” said Sergio. made from a variety of vegetables Former Ranger Adam Graves, Sergimmo will replicate a type and fruits, enhances immune megafan Boomer Esiason and of shop in Italy that sells cured function, boosts fertility and current players Marian Gaborik and meats and cheeses, as well as reverses signs of aging. Brandon Prust (above) are among But most customers drink it to those who will participate in a lose weight. playoff beard-a-thon to raise “The market for cleanses has money for the Garden of Dreams been growing tremendously,” Ms. Foundation, which assists 21 kids’ Huss said. “Our goal is to make organizations in the area. Fans can this something that everyone visit beardathon.com/rangers to understands and has access to.” support one of the participants, or they can grow their own beards to Contributors: Lisa Fickenscher,

help raise money. caprifoglisimone Matthew Flamm, Daniel Massey

6 | Crain’s New York Business | April 18, 2011 Project3:fp template.qxd 3/29/11 1:24 PM Page 1

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deficits.The mayor will draw down $395 million from the fund this year and $672 million next year, SHOWDOWN Cuomo vs. labor THE INSIDER according to the Independent ALTHOUGH STATE UNIONS rejected Gov. Andrew Cuomo’s claim last week that Budget Office. a tentative contract he reached with law enforcement officers is a “model the by Jeremy Smerd and Shane Dixon Kavanaugh The council has now signaled its other unions negotiating with the state can follow,” precedent is everything in desire to extract even more— contract negotiations. though it did not say exactly how The deal with Council 82—which calls for a three-year wage freeze, much—to pay for programs that elimination of step increases and higher health care payments—will loom would otherwise be lost. large not only for CSEA and the Public Employees Federation, whose But the Citizens Budget members make up most of the state work force and whose contracts expired Commission said the money March 31, but also for Transport Workers Union Local 100. Its contract with City Council eyes should be used for its intended the Metropolitan Transportation Authority ends early next year. purpose: paying down the city’s $70 Precedent is crucial if contracts go to arbitration—as TWU’s did in 2009, raiding trust fund billion retiree health care liability. when a three-person panel gave members an 11.5% raise over three years, plus a reduction in health care costs. Former Gov. David Paterson was seen Relocating as caving in to unions when he moved to end the impasse by putting the matter in the hands of arbitrators, who then used DC 37’s contract as a he City Council wants to dip further into a trust to NJ landfill? model to award hefty increases during a recession. The decision was upheld fund created for retired city employees so it can A Bloomberg administration by an appeals court, which ruled arbitrators had followed civil service law. stave off “decimating” cuts to education, social official reacted with alarm and According to the law, a panel must compare a contract’s terms—wages services and public safety. disgust last week to reports in the and benefits—to those for other employees “generally in public or private In its response to Mayor ’s Newark Star-Ledger that the New employment in New York City or comparable communities.” York City Terminal Produce Co-operative Mr. Cuomo has not signaled an intention to seek Tpreliminary 2012 budget, the council wrote that it would not Market at Hunts Point is arbitration but is tying the contracts to savings targets seek to raise taxes or cut capital spending but would instead set considering moving to a 785-acre that must be met to avoid layoffs. its sights on a one-shot. landfill site in North Jersey. “This has implications far beyond the little union “We must give consideration to a “Moving a fresh produce market to that is involved,” said E.J. McMahon, a senior fellow a contaminated site is a terrible at the Manhattan Institute. “He now says, ‘If there are measured additional use of the idea,” the official said. layoffs, [the unions are] laying them off, not me.’ This Retiree Health Benefit Trust Fund,” But Hunts Point market itself was the template right here.” the council wrote, referring to the sits on a former landfill, a Repeating the pattern with CSEA and PEF will be account it helped create in 2007.The spokesman for the market said.The key when it comes to TWU, which went on strike in market’s lease expires next month. 2005 in violation of the state’s Taylor Law. If fund was designed to offset the The New Jersey site is expected to arbitration is sought, a panel could give TWU ever-expanding unfunded be fully cleaned up by 2012. the spartan deal that Council 82 got. liability created by covering TWU President John Samuelsen said he retirees’ health care. Banks dinged would not make concessions to avoid The city stashed $2.5 on foreclosures layoffs. “That’s a slippery slope,” he said.

billion of surplus in the fund newscom during its first two years, but The City Council’s Housing Committee wants banks to keep up bills to put mortgage lenders on the were happy about the news, an it has since siphoned money foreclosed homes.The committee hook for repairs and maintenance insider said, they did not want to

bloomberg news from it to close budget held a hearing last week on three of properties they reclaim. give the impression that they would “We’re trying to find the right contribute to the $40 million cost balance between when the owner’s of transporting and housing the responsibility ends and the bank’s Enterprise. begins,” said Chairman Erik Dilan. They have already rejected a The New York Bankers funding request and fear being Association said the bills would pressured to contribute if the mu- “further aggravate the fragile seum’s fundraising falls short. housing market and general economic recovery.” Meet Congressman Freshmen go PETER KING without lobbyists While some New York House Republican Congressman Peter T. King will discuss members have hired lobbyists to New York's terror preparedness, what he can do for prepare for the possibility of DATE: redistricting, three freshman Clocking the city as Homeland Security Committee chairman, TUESDAY Republicans say they’re fine speed cameras and what effect recent federal funding cuts will have MAY 10, 2011 without one. Reps. Nan Hayworth, on New York's still-recovering economy. He will be Ann Marie Buerkle and Tom Reed plan Transportation advocates are TIME: to keep their seats with hard work, making an economic case of their questioned by Crain's political editor Erik Engquist and 8:00-8:30 AM not with the help of Albany own to counter motorists’ another member of the media. NETWORKING BREAKFAST insiders, their aides said. suspicions that speed camera Bad idea, said upstate politics legislation being readied by the COST TO ATTEND: 8:30-9:30 AM maven Gerald Benjamin. “As Bloomberg administration is PROGRAM Republicans make trade-offs, they simply a way to raise revenue. $70 for individual ticket(s) if pre-registered by May 3rd; won’t be able to protect all the Proponents say cameras to VENUE: $75 thereafter. Republican seats,” he said. “A catch speeders will reduce $650 for table(s) of ten if pre-registered by May 3rd; THE HILTON NEW YORK lobbyist assures that your own party accidents, which cost $4.3 billion a $750 thereafter. 1335 AVENUE OF THE AMERICAS knows you’re a priority.” year—1% of the city’s economic output. The city needs state permission to install cameras, but You must be pre-registered to attend this event. No refunds permitted. Pre-register online by going to crainsnewyork.com and clicking Shuttle diplomacy on “Events”, or fax your business card and credit card information to “King Breakfast Forum” at 212-210-0499. For more informa- its prospects are dubious: The city tion, call the Events Hotline at 212-210-0739. The mayor’s office did not issue has for many years asked Albany a formal statement on NASA’s for red-light cameras, but has been decision to award a space shuttle to permitted only 150 because of the Intrepid Sea, Air & Space Museum. opposition from Assemblyman Though administration officials David Gantt. Ⅲ

For daily political and government news, subscribe to R IN’S NSIDER C A I @ www.crainsnewyork.com/insider

8 | Crain’s New York Business | April 18, 2011 CN014343 4/12/11 1:21 PM Page 1

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VIEWPOINT Draw line on gerrymandering editor in chief Rance Crain publisher, vp Jill R. Kaplan

tate government started on the long road to they carve out districts designed to elect them.They do this EDITORIAL respectability by passing a budget that was by drawing city districts that pack in as many Democratic editor Xana Antunes timely, modest in its spending and devoid of voters as the law allows, while including just enough managing editor Glenn Coleman deputy managing editors Valerie Block, gimmickry. Now the Legislature and the Republican voters in less-populated suburban and upstate Erik Ipsen Cuomo administration need to keep that districts to give themselves an election edge. assistant managing editor Erik Engquist senior producer, projects Kira Bindrim momentum by reforming the way political Assembly Democrats are equally masterful at this devious senior producer, news Elisabeth Butler Cordova contributing editor districts are drawn. exercise.They have long gerrymandered the Assembly Elaine Pofeldt Gerrymandering—the crafting of districts to serve minority into insignificance while consigning their fellow columnists Greg David, Michael Gross, politicians rather than citizens—has long eroded the Democrats in the Senate to the same fate. Alair Townsend S pulse editor Barbara Benson confidence of New Yorkers in their government.Two years Senate Democrats share the blame. Hapless victims of senior reporters Theresa Agovino, Aaron Elstein, Lisa Fickenscher, after every census, Democrats draw the Assembly districts partisan districting for four decades, they scratched and Matthew Flamm, Miriam Kreinin Souccar while Republicans design the Senate lines, with each group clawed their way to a reporters Marine Cole, Amanda Fung, Shane Dixon Kavanaugh, Daniel Massey, blithely approving the other’s partisan scheme.They The people of majority in the 2008 Adrianne Pasquarelli, Jeremy Smerd typically also collude to draw the congressional map, guided election but in the art director Steven Krupinski deputy art directors Carolyn McClain, by the lofty premise of political horse-trading. NYC consistently following two years Daniel Mednick Politicians have come to take for granted their ability to failed to fix the system staff photographer Buck Ennis get the short copy desk chief Wendy Zuckerman choose their voters, rather than vice versa. But there is finally they had long lamented. copy editor Thaddeus Rutkowski hope for independent redistricting, thanks to the advocacy of end of the stick Why? They wanted to research editor Dana Gordon assistant research editor Suzanne Panara former Mayor Ed Koch and good-government groups like abuse it for their own research intern Laura Shin Citizens Union. Polls show that a large majority of New editorial interns Benjamin J. Spencer, benefit in 2012, when Teresa Tomassoni Yorkers want this basic reform, while barely one in 10 prefers the new lines will be the current system. drawn. In an ironic twist EDITORIAL AND ADVERTISING OFFICES 711 Third Ave., New York, NY 10017-5806 Mr. Koch and his organization, New York Uprising, went of fate, they lost the majority before they had the chance. editorial: 212.210.0277 Fax 212.210.0799 to the trouble last year of campaigning for state legislators The real losers, though, are the people of New York City. advertising: 212.210.0259 who signed a pledge to support independent, nonpartisan Denied proportional representation in the Senate, they Cable craincom nyk Fax 212.210.0499 drawing of districts. consistently get the short end of the stick from Albany. Mass Entire contents ©copyright 2011 Crain The 32 Republicans who now control the Senate all transit is underfunded. Urban schools scrape by while Communications Inc. All rights reserved. ®CityBusiness is a registered trademark of MCP signed the pledge last year, adopting a mantle of reform that wealthy suburban districts receive superfluous state aid.The Inc., used under license agreement.

helped them win their elections and regain control of the elimination of the commuter tax costs the city $500 million TO SUBSCRIBE: upper chamber. Now, in an act of what can only be described annually. Call 888.909.9111; fax 313.446.6777. $3.00 a copy, $59.79 one year, $109.79 two years. as unmitigated gall, they have gone back on their word. Gov. Andrew Cuomo has introduced an independent www.crainsnewyork.com The reversal was sadly predictable: Republican senators in districting bill and must use his political heft to get it passed. this blue state don’t believe they can keep the majority unless Shameful gerrymandering has gone on long enough. ADVERTISING AND MARKETING advertising director Trish Henry senior account managers Courtney McCombs, Suzanne Wilson sales manager, classified print & online John Gallagher OMENTS CRAIN’S ONLINE POLL C sales coordinator, print & online Lulé Haznedari newsletter product manager WHOSE PLAN FOR Alexis Sinclair credit Todd J. Masura 313.446.6097 MEDICARE AND marketing director Amy Crossman The perfect PR pitch assistant marketing manager MEDICAID IS BETTER? Sabra Harrison TRICKLE-DOWN A CASE FOR TAX AND SPEND director, audience development Date of poll: April 14 WEB ECONOMICS John LaMarca 251 votes Supporting the decision to let the income senior audience development manager Greg David rightly notes in his April 11 tax surcharge on high earners expire at year- Tarek Cotran The GOP’s. With column that the Web sector is a driving force in end, Alair Townsend in her March 28 column web developer, interactive federal vouchers Chris O’Donnell and their own . 26% New York’s rebounding economy and mentions neglects an essential point: Eliminating the money, Americans startups that represent some of the world’s top surcharge is bad for New York’s economy. NEW YORK PRODUCTION

who now rely on consumer and b-to-b online services. An extension would have brought in production and pre-press director

these programs I would add three additional sectors: public $1 billion in revenue this year and $5 billion Michael Corsi 74%. would get the relations, marketing and advertising. In PR next year. Instead, to help close the $10 billion advertising production manager coverage they Suzanne Fleischman Wies need. alone, U.S. spending is projected to rise to $8.3 budget deficit, the state is cutting hundreds of billion annually by 2013, in which New York millions from human services. PUBLISHED BY CRAIN COMMUNICATIONS INC. firms will surely play a key role. Nonprofits employ about 1.2 million Obama’s. Throwing seniors and low-income chairman Keith E. Crain people into the messy private market won’t The city is home to more than 1,000 PR people, or 17% of the state’s work force. Cuts to president Rance Crain get them proper care. Better to streamline firms, which contribute well north of $1 billion human services providers mean fewer jobs and secretary Merrilee Crain Medicare and Medicaid. annually to its economy. Many rely on the less spending in struggling communities. Our treasurer Mary Kay Crain entrepreneurs and companies featured in ability to assist seniors, run day-care and after- executive vp, operations William Morrow Crain’s “40 Under 40” list for sources of growth. school programs, and help people find senior vp, group publisher Gloria Scoby group vp, technology, circulation, For example, Foursquare has been a boon to the employment will be severely compromised. manufacturing Robert C. Adams PR, marketing and ad firms, as it offers new —michael stoller vice president/production & ways to produce targeted messages. Executive director manufacturing David Kamis This year’s list is a testament to the impact Human Services Council of New York chief information officer Paul Dalpiaz that Web businesses have on others.That this corporate circulation/audience development director Kathy Henry trend shows no sign of abating indicates that CRAIN’S WELCOMES SUBMISSIONS to its opinion New York’s economy is finally on the mend. founder G.D. Crain Jr. (1885-1973) istock pages. Send letters to [email protected]. chairman Mrs. G.D. Crain Jr. (1911-1996) For this week’s questions: Go to —rosanna m. fiske Send columns of 475 words or fewer to www.crainsnewyork.com/poll to have your say. Chair and CEO [email protected]. Please include the writer’s Public Relations Society of America name, company, address and telephone number.

10 | Crain’s New York Business | April 18, 2011 20110418-NEWS--0011-NAT-CCI-CN_-- 4/14/2011 7:57 PM Page 1

OPINION

Other bills Mr. Abbate has of- fered would prohibit public employ- Next step for state: ers from reducing health benefits of retired workers or increasing their contributions.He has submitted bills to greatly liberalize benefits for many pension reform employees.You name it,he’s for it— unless the subject is providing ben- efits that taxpayers can afford. he ink is dry on the state budget. Business-minded The assemblyman issued an irate people are happy it included no increases in broad- statement in February, castigating based taxes. Legislators and local elected officials then-schools Chancellor Cathleen Black for taking half of the money in- are gnashing their teeth about the spending cuts, dividual schools had squirreled away especially with respect to school aid. The action for various “rainy day” uses. That’s now turns to local governments, which must balance their bud- ironic, since he feels no apparent re- T morse about expropriating much gets with less state aid than most were counting on. Adjusting larger sums from our schools with to the new fiscal realities will be painful in most jurisdictions. his ceaseless pension liberalizations. Mayor Michael Bloomberg esti- That won’t stop ernment-worker unions. mates that pension costs will rise to members of the state As chairman of the As- $8.4 billion—13% of all spending— Legislature from their sembly’s Governmental in the upcoming fiscal year. Outlays annual springtime rite Employees Committee, have been rising precipitously. Pen- of exacerbating the pain Mr.Abbate has generat- sion liberalizations from 2000 to 2010 for the state and locali- ed 45% of all his cam- added $14 billion to costs over that pe- ties by trying to sweeten paign contributions riod, thanks in large part to Mr. Ab- the pensions of govern- since 2007 from unions. bate and his colleagues.Other local- ment workers by hun- He has been well-re- ities are also shouldering an increased dreds of millions of dol- warded by police and fire burden because of state generosity lars. Leading the way unions for his largesse. provided on the local dime. State are New York City leg- ALAIR This year, he has intro- legislators mandate higher benefits, islators from both par- TOWNSEND duced legislation that but localities must pick up the costs. ties: Peter Abbate Jr., would allow peace offi- The mayor is now on a crusade for Brooklyn; Diane Savi- cers of the state Division pension reform. He should be joined no, Staten Island; Joseph Addabbo of Parole who develop heart condi- by the governor,who campaigned on Jr., Queens; Andrew Lanza, Staten tions to retire on disability, with the the need to re-evaluate benefits and Island; and Martin Golden, Brook- presumption that the condition was increase employee contributions. lyn.What can they be thinking? Cer- work-related. He would grant the They can’t expect help in this ef- tainly they’re not thinking about fis- same presumption to peace officers fort from Mr. Abbate and many of cal prudence or fairness to taxpayers. of the state Department of Taxation his colleagues. We will have to raise One subject on their minds is and Finance if they contract HIV, our voices and demand responsible campaign contributions from gov- tuberculosis or hepatitis. Seriously. change.

The bigger threat to the coun- try—and to New Yorkers—is the Why nation’s debt enormous increase in the federal debt. Start with the $39 billion in cuts. This is being characterized as the is problem for all largest single budget reduction ever.It represents less than 1% of spending. The national debt is pushing past hen Wisconsin Republican Congressman $14 trillion, up from $10 trillion Paul Ryan unveiled his plan to save the when President Obama took office. country from a growing mountain of debt, The deficit in the current year (and deficits get added to the debt, Brooklyn Democrat Anthony Weiner was of course) will be a record $1.1 tril- quick to report with alarm that the plan lion or so. would cost the Metropolitan Transportation Authority $2.3 The president’s own official W budget projects the debt will be $16 billion over the next decade. trillion by 2014. When President Obama and leaders of Congress reached a The debt now equals 80% of gross domestic product, up from 40% in deal to cut spending by can expect to hear a lot 2000. $39 billion in the cur- more about the devas- The country has been able to af- rent federal fiscal year, tating impact federal ford the run-up in debt because in- Manhattan Democrat budget cuts will have on terest rates are so low. When they Jerrold Nadler quickly the city. Most of the rise—and they will, as soon as the detailed the programs in claims will be true; cut- economy recovers—the percentage New York that would ting the federal budget of the federal budget that goes to pay get less money. With will affect a lot of peo- interest will soar from the current support from other ple. Much of the lan- 20%, which then will send the debt members of the delega- guage will be strident, even higher. tion, he said the com- with one exception: This is the cycle that has led to promise represented “an GREG New York’s congres- the European debt crisis. At some all-out war on the mid- DAVID sional representatives point, the debt will be so great that dle class,on low-income are all Democrats, and the U.S. will be poorer than it is to- people, on seniors, on most of them believe in day. Just like Europe. kids, on the sick, on anyone who government as the righter of wrongs. It is easy to showcase the harm thinks the country ought to remain They’ll support President Obama in from budget cuts. It is harder to competitive and generate jobs.” taxing the rich but may not even show how the debt is damaging the As the nation confronts trillion- back his modest spending cuts. nation and New York. But be as- dollar budget deficits, New Yorkers Here’s the other side of the story. sured: It is.

April 18, 2011 | Crain’s New York Business | 11 20110418-NEWS--0012-NAT-CCI-CN_-- 4/14/2011 6:33 PM Page 1

SMALL BUSINESS Countertop retailers’ solid reasoning

In contrast to the many space- by, an Upper East Side interior de- Proximity to stone yards is key as designers, intensive suppliers that are moving signer who once trekked to clients want to eye pieces before they’re cut out of the city, countertop yards are to give the once-over to an order for finding benefits in staying in indus- a commercial client.“One lot can be ital has advantages. Some con- trial neighborhoods such as College completely different from another.” BY STEVE WEINSTEIN sumers have started buying counter- Point, Queens, and Greenpoint, tops online,but design professionals Brooklyn. A rough survey of such Tough competition from chains ashioning recycled-glass and many shoppers will purchase businesses shows a few dozen in the Nonetheless, it’s difficult for in- kitchen and bath coun- them only locally because they want five boroughs. dependent countertop retailers to tertops in the old Brook- to inspect the quality in person. Design professionals like it that grow. Along with competition from buck ennis lyn Navy Yard, IceStone “Architects are very interested in way. big-box companies like Home De- LOCAL COLOR: Peter Strugatz finds that has found that keeping seeing the manufacturing,”said Ice- “You have to go to the yard and see pot, they face well-financed nation- clients like to see IceStone’s wares in person. Fits plant in the country’s design cap- Stone co-founder Peter Strugatz. the individual slab,”said Sandra Kils- al chains such as Artistic Tile and Stone Source, both of which have flagship showrooms located in Manhattan. The major players have been further strengthened by indus- try consolidation. Chains can afford more spacious locations and thus house larger pieces of stone, which show more of the veins and color variations inher- ent to natural material. “We offer tremendous selection,” said Joshua Levinson, president of Artistic Tile’s wholesale division.He added that it can cut from the same stone for one project, which helps EXPECT THE INTERNET. ensure a consistent match. Artistic Tile, based in Secaucus, N.J., operates six showrooms in the Face it – you need Wi-Fi. You crave it, sniff it out in public parks and coffee shops, and get irritated New York area and employs 130 when it’s not around. We get that. Delta already has the most Wi-Fi equipped planes of any airline, people. It projects revenues of $43 and now we’re extending this same service to our regional jets, so that on fl ights over two hours, million this year. Despite the plunge in home con- you’ll be able to stay connected to the precious, life-giving force that is the internet. struction and renovation, IceStone has managed to thrive by using DELTA.COM smart marketing. It hosts open houses,complete with jerked Carib- bean food from East New York and locally distilled whiskeys, to attract design professionals while high- lighting its Brooklyn roots. “We put the slabs up like a paint- ing, like a rug,” said Mr. Strugatz. “People see the colors pop.” Launched six years ago, IceStone has grown to 54 employees from six. Turnkey service helps profits West Side Stone & Marble Co., on West 125th Street, offers hands- on service to gain an edge. While some chains use off-site fabricators, West Side Stone does all the work itself. Each job begins with cus- tomers selecting natural stone coun- tertops on-site, includes a custom fitting and finishes with a polish, said owner Ari Golan. “We do it the old-fashioned way— everything, from A to Z,” he said. Mr. Golan believes that approach helped his company, which has nine employees, remain profitable during the downturn’s bleakest days.He ex- pects to boost revenues this year but is concerned about the future. Colum- bia University’s expansion has forced him to move his warehouse to Hunts Point in the Bronx, but he’s keeping the Harlem space for as long as pos- sible to use as a showroom. “We’re trying to survive,” Mr. Golan said.“We wanted [to find an- other] showroom in Manhattan,but Ⅲ Wi-Fi available on CRJ-700/900 and ERJ-175 aircraft. it’s too expensive.” To sign up for Crain’s SMALL BUSINESS newsletter, go to www.crainsnewyork.com/smallbiz.

12 | Crain’s New York Business | April 18, 2011 CN014318 3/29/11 2:13 PM Page 1

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NEIGHBORHOOD JOURNAL Beacon of hope on Staten Island Lighthouse Museum “The building is ready to go,” persist. One of the problems is that President James said Linda Dianto, who stepped in the 20 people who sit on the muse- Molinaro, noting struggles to overcome as president of the museum’s board um’s board are all Staten Islanders that although the obstacles to opening in 2009. “We’re just waiting for the with little experience tapping donors NLM’s site is a city’s Economic Development beyond the borough—much less be- short walk from the CAN’T MISS IT: The Corp. to give us the key.” yond the city. They must raise $1 ferry, access is still museum is a short BY MARINE COLE It could be a long wait.The fact is million by year’s end. difficult. “Ramps walk from the that NLM officials have been saying are being built now, Staten Island Ferry.

If all goes according to plan, the they’re on the verge of launching for More problems but they won’t be nolan robert National Lighthouse Museum will more than a decade but have never And then there are some other completed for two open for tourists next year in the been able to come up with the need- problems. years.” happy to discuss the matter with the shadow of the Staten Island Ferry ed cash. Even today, under the new “It’s in an area that’s difficult to The EDC, manager of the city- NLM’s board “when they have a Terminal in St. George. board that took over in 2009, doubts get to,” said Staten Island Borough owned site, said that it would be feasible plan and identified funding sources to create a museum that pays tribute to the site’s history.” Such challenges contrast sharply with the optimism that prevailed in 1998. Back then, Staten Island had just won a nationwide competition staged by the American Lighthouse Delivering results. Coordinating Committee to house the NLM on a 10-acre site with a terrific pedigree. The property’s six Raising over $24 billion in equity capital markets transactions. buildings were the original opera- tions center of the U.S. Lighthouse Service—the agency that main- March 2011 March 2011 March 2011 January 2011 tained all such facilities across the nation, which later became the U.S. Coast Guard.The site also looks out toward one of the world’s most fa- mous lighthouses, the Statue of Liberty, which was the nation’s first electric lighthouse. $72.8 Million $2.1 Billion $221.9 Million $123.0 Million “The site makes a whole lot of Common Stock Common Stock Follow-On Common Stock Common Stock sense,” said Jack Vokral, a former Follow-On Offering Offering and Convertible Follow-On Offering Follow-On Offering city planner and an NLM board Preferred Offering member.“New York City was based on the maritime economy over cen- Co-Manager Co-Lead Manager Joint Bookrunner Joint Bookrunner turies, and the lighthouses were an important part of the safety of ships.” December 2010 December 2010 October 2010 September 2010 Lots of visitors The fact that nearly 2 million tourists come over on the ferry every year also helped seal the deal, de- spite the fact that the vast majority $110.0 Million $158.1 Million $202.4 Million $243.8 Million of them get no farther than the ter- minal’s massive waiting room. Common Stock Common Stock Common Stock Common Stock Not just Mr. Molinaro, but for- Follow-On Offering Follow-On Offering Initial Public Offering Follow-On Offering mer Gov.George Pataki and former Mayor Rudy Giuliani helped the Co-Manager Joint Bookrunner Co-Manager Co-Manager NLM secure $7 million in funding to start sprucing up the site. Work included building a plaza and We know that successful, long-term business relationships depend upon delivering results for our clients. Raising over $24 billion restoring two of the buildings. in equity capital markets transactions in 2010 speaks to that unwavering objective. However, the board disbanded in At KeyBanc Capital Markets,® more than 500 professionals leverage extensive industry knowledge, equity and debt capital 2009 when it was unable to raise the markets expertise, and a leading merger and acquisition advisory practice to deliver strategic solutions that help our clients $15 million needed to finish the job. One of the reasons why the new capitalize on opportunities. directors are so optimistic is that Today, the markets are volatile, but at KeyBanc Capital Markets our dedication to delivering results for clients remains constant. they have drastically downscaled their ambitions. Initially, the muse- For information on how KeyBanc Capital Markets can help you reach your business objectives, um will occupy just one 5,000- call Randy Paine, Co-Head of KeyBanc Capital Markets, at 216-689-4119, square-foot building,the smallest of Doug Preiser, Co-Head of KeyBanc Capital Markets, at 216-689-5944 or the group. David L. Gruber, Managing Director, Equity Capital Markets, at 216-689-0444. “Once we have even a small ver- sion of the museum running, we’ll be able to sustain ourselves,” pre- dicted Ms. Dianto. She noted that once the NLM has been open for three months, she can ask for fed- eral money. So far, however, the board has raised just $25,000, or 2.5% of its targeted $1 million and 0.2% of the estimated $13 million it will take to open a full-blown KeyBanc Capital Markets is a trade name under which corporate and investment banking products and services of KeyCorp and its subsidiaries, KeyBanc Capital Markets Inc., museum. Member NYSE/FINRA/SIPC, and KeyBank National Association (“KeyBank N.A.”), are marketed. Securities products and services are offered by KeyBanc Capital Markets Inc. When the NLM stages its and its licensed securities representatives, who may also be employees of KeyBank N.A. Banking products and services are offered by KeyBank N.A ©2011 KeyCorp ADL2981 fundraiser on June 14 at the Vander- bilt,an oceanfront ballroom in the is- land’s South Beach section,the board will have its work cut out for it. Ⅲ

14 | Crain’s New York Business | April 18, 2011 20110418-NEWS--0015-NAT-CCI-CN_-- 4/14/2011 7:58 PM Page 1

REAL ESTA TE INSIDE Deals Plus: Big leases bolster downtown Brooklyn, a law firm creates a litigation destination, and more PAGE 18 Largest architecture firms in the New York area PAGE 19

Bushwick takes off as next W’burg Trendy retailers, restaurants and galleries stream to low-rent area

BY JAMES COMTOIS

Six years ago, when Smeraldo and Meg Lipke opened Northeast Kingdom in Bushwick, their menu featuring everything from $9 veggie burg- ers to a $23 braised lamb dinner was a bit of a reach.The area was CLEAR CHOICE: “It still not the sort of place that wasn’t cheap, but it’s drew many diners. worth it,” Window-Fix owner Ernie Capello said Even today, large swaths of of his purchase of a Bushwick remain industrial Brooklyn building. backwaters, but the fact is that Northeast Kingdom, a 28-seat

location at 18 Wyckoff Ave., is buck ennis thriving in surroundings that have become more hospitable and even trendy in recent years. “It’s incredible,”said Brooke Hoffine, the eatery’s manager. Industrial strength The change is indeed dra- matic. In the last year alone, three cafés, two bars, one art people were coming out of the $160 a square foot for the first-floor gallery, one organic grocer and Demand for space drives prices, woodwork,”said Adam Hess,then a industrial space (the second floor is several other retail businesses vice president with Massey Knakal for offices), a few dollars less than it have opened. And more are on vacancy rates close to best levels and now a partner at brokerage Ter- might have fetched at the market their way, as people stream in ra CRG. peak in 2008. from neighboring Williams- Brooklyn, went on the market late Ultimately,five firms bid on 335- “It wasn’t cheap, but it’s worth it burg and other areas in search BY ANDREW MARKS last year. In due course, a bidder ap- 347 38th St.,including two food dis- because we need more space to grow of a meal, a drink or just a look peared and discussions began; then tributors, a heating and cooling our business, and we need easy ac- around, and as artists and oth- No one thought much of it when the floodgates opened. company, and a noodle maker. The cess to all five boroughs,” said Ernie ers take up residence. a two-story, 12,700-square-foot in- “We were in final negotiations winner was Window-Fix, with a bid Capello, owner of Window-Fix. See BUSHWICK on Page 17 dustrial building in Sunset Park, with one guy, and all of a sudden of $1.65 million. That translates to See INDUSTRIAL-STRENGTH on Page 16

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April 18, 2011 | Crain’s New York Business | 15 20110418-NEWS--0016-NAT-CCI-CN_-- 4/14/2011 7:59 PM Page 1

REPORT REAL ESTA TE Industrial-strength space demand

Continued from Page 15 managing director of Grubb & El- cording to CoStar data. It was also a As Mr. Capello and his rival bid- lis in New York. fraction of the 10.5% average vacan- ders can attest, the city’s industrial Demand is coming from small cy rate in Manhattan’s office market property market is hot. Unlike its and large businesses alike.In the lat- at year-end, according to Cushman commercial and residential cousins, ter group is fine-art auctioneer & Wakefield. the overlooked sector is largely an Vacancy rate also reflects a major outer-borough one, with 177 mil- reduction in the supply of manufac- lion rentable square feet in Brook- turing and warehousing space. The lyn, Queens and the Bronx alone, ‘It’s becoming New York Industrial Retention CB Richard Ellis estimates. Network estimates that 23.4 million difficult to find square feet of such property was re- Climbing back fast zoned between 2001 and 2008. And it came through the down- space under $12 “There’s no doubt that the city’s turn just fine. In the city outside of rezoning effort has been a huge part Manhattan, the industrial market a square foot’ of the supply-demand equation,” MANHATTAN, ODD BOROUGH OUT had sales of $312 million last year— said Joseph Simone,president of Si- “THERE’S NOT VERY MUCH OF IT TO BEGIN WITH, and there’s even less of it over an average of $138 a square foot, or mone Development. The tightness time,” said Stephen Sunderland, senior managing director at brokerage about 25% off 2008’s frothy peak, is a major reason behind Mr. Si- Optimal Spaces, referring to Manhattan’s industrial property market of about according to Real Capital Analytics mone’s decision last year to buy a 15 million square feet. data. Christie’s, which leased 218,800 90,000-square-foot property on Last month, 71 spaces in 28 buildings were available, at per-square-foot Figures for leased space show square feet in Red Hook, Brooklyn, Zerega Avenue in the Bronx. He’s rents ranging as low as $12 in Harlem to $30 on Greenwich Street downtown, similar trends, with deals signed at last year. Also in 2010, Verizon renovating the vacant building to Mr. Sunderland said. The vacancy rate on leased property is just 1%, he added. an average rent of $11.73 a square Wireless took 130,700 square feet in meet anticipated rental demand. Manhattan had only one industrial property sale last year, for 43,000 foot in the fourth quarter, just 10% the Castle Hill section of the Bronx, A local economy that weathered square feet, according to Real Capital Analytics. One transaction has taken off peak levels, according to CoStar. and Federal Express leased 110,000 the recession relatively well and city place so far this year: Equity Capital Management sold a 98,753-square-foot And prices are rising. square feet in Astoria, Queens. programs designed to entice small building for $26.6 million, or $269 a square foot, on March 11. It was listed “It’s becoming difficult to find The vacancy rate in New York’s manufacturers to the outer boroughs better space under $12 a square foot, industrial market stood at 4.7% at are also helping drive the movement. as occupied by Federal Express. and you’re seeing some going for the end of 2010, just half a percent- Bestway Carting paid Verizon —ANDREW MARKS $15,” said Alan Weisman, executive age point above the 2008 peak, ac- $6.3 million in January for a 95,000- square-foot building on Norman Avenue in Greenpoint, Brooklyn, 100,000-square-foot building in John Reinertsen, senior vice presi- that needed refurbishing. , is banking on dent at CB Richard Ellis, who is “Going out to New Jersey, or continued strong demand. The im- handling the property. even Jamaica or the Rockaways, port company put the building on “They know there’s a lot of de- would have been much cheaper,” the market late last year at a pricey mand out there now, and they don’t said Bestway’s president, Luciano $200 a square foot—about what it need to sell” right away, Mr. Rein- Casagrande. “But it would have would have fetched at the peak, said ertsen said. Ⅲ been more expensive for us in the long run, between added trans- portation time to my customers and BROOKLYN NAVY YARD my employees.” His growing company needed INDUSTRIAL SPACE is typically a low-margin business for landlords. more space and easy access to cus- “It provides the lowest return in real estate, and that’s why our mission to tomers via the Brooklyn-Queens provide quality space and long-term leases and Long Island expressways, Mr. OPENED 1801 (by U.S. to small and midsize manufacturers is so Casagrande said. Navy) critical,” said Andrew Kimball, president of “Demand is definitely outstrip- the Brooklyn Navy Yard. ping supply for both sales and ACQUIRED BY NYC 1968 Over the past decade, the vacancy OPENED Produce, 1967; rentals in small to midsize proper- rate at the city-owned location has meat, 1972; fish, 2005 SIZE 300 acres, 45 build- ties,” said George Margaronis, a ings, 4 million square feet averaged a minuscule 2%. Leases range TOTAL SQUARE FEET 2.2 partner at Pinnacle Realty in Long anywhere from 500 square feet to million Island City,Queens,who represent- OLDEST TENANT Cumber- land Packing, maker of 200,000 square feet; 70% of its 275 ed Verizon in the transaction with RENTS $5-$8/sq. ft. artificial sweeteners; tenants have less than 5,000 square feet. Beltway. 200,000 square feet; “My biggest issue is finding more VACANCY RATE About 5% opened 1980 space to meet demand,” said Mr. Kimball, overall NJ’s siren song who plans to add 1.6 million square feet Dramatically lower rents across LARGEST TENANT Steiner LARGEST TENANT/ by 2020. the Hudson,however,continue to at Studios, movie/TV produc- HUNTS POINT SPACE Produce mar- tion; 310,000 square feet; —ANDREW MARKS ket/910,000 square feet least tempt businesses in need of THE THREE CITY-OWNED wholesale fresh- storage and distribution space. Ne- opened 2004 food markets in the Hunts Point section of Source: NYC Economic Development Corp. gotiations are under way to keep RENTS $10-$15/sq. ft. the Bronx house 800 businesses both the wholesale produce market employing 25,000 people, but those numbers are dwindling. and the New Fulton Fish Market VACANCY RATE 2% The bankruptcy filing in February of M. Slavin & Sons, the biggest tenant from leaving city-owned facilities in Source: Brooklyn Navy Yard at the 430,000-square-foot New Fulton Fish Market, was a blow to that Hunts Point, the Bronx, for cheap- operation, which has an 18% vacancy rate. er digs in New Jersey. Meanwhile, lease negotiations drag on between the New York City For many, though, the conven- Terminal Produce Co-operative Market and its landlord, the city Economic ience of the city beats the cost sav- Development Corp. The current lease expires next month. At issue are rents ings that the Garden State offers. and as much as $270 million worth of needed renovations at the food “People who need to be close to center’s 105-acre site, which also houses the Hunts Point meat market. their stores,clients and customers in The produce market’s executive administrative director, Myra Gordon, said the city realize they need to keep the operation’s future at Hunts Point is uncertain. Jones Lang LaSalle, its real their facilities here, even if it costs more,” said Howard Kesseler, a vice estate representative, is looking for space in New Jersey, she added. president at Newmark Knight Local officials remain hopeful. “I’m confident that with the city and state Frank, who just leased 90,000 getting involved in negotiations, a solution to the sticking points on the lease square feet at the former Budweiser will be found,” said Jeremie Sautter, managing director of the Hunts Point plant in Long Island City to New Economic Development Corp. Sensor Corp. Asking rent was $15 a —ANDREW MARKS square foot.

photos by buckphotos ennis Japan Foods, which owns a

16 | Crain’s New York Business | April 18, 2011 20110418-NEWS--0017-NAT-CCI-CN_-- 4/14/2011 6:27 PM Page 1

REPORT REAL ESTA TE

Ave., English Kills at 114 Forrest St., and more than a dozen others BUSHWICK VERSUS WILLIAMSBURG Bushwick takes off that have opened in recent years. “Many of the galleries exclusive- FOR RENT FOR SALE ly feature Bushwick artists,” said Average monthly rent for one-, two- and THE KNICK, 314 Knicker- Continued from Page 15 popular Swallow Café at 49 Bogart Faith Hope Consolo, chairman of three-bedroom apartments in 2010 bocker Ave., Bushwick The main reason they’re moving St., which can be a standing-room- the retail leasing division of Pruden- BUSHWICK One-bedroom $299,000 in is simple: Bushwick is relatively only affair on a weekday afternoon. tial Douglas Elliman. One-bedroom $1,338 Two-bedroom $539,000 convenient to get to, and it’s cheap. Collaboration among local busi- Two-bedroom $1,842 THE EDGE, 34 While the average one-bedroom Galleries galore ness is common. The Northeast Three-bedroom $2,747 apartment in Williamsburg rented Artists and galleries, the forces Kingdom is one of 950 Hart N. Seventh St., for about $2,400 per month in 2010, that led the revival of Bushwick Gallery’s chief financial sponsors.In WILLIAMSBURG Williamsburg the average one-bedroom in Bush- originally, are continuing to move turn, the gallery hosts musical One-bedroom $2,395 One-bedroom wick went for about $1,300. And in. In December, the 950 Hart events with acoustic bands in Two-bedrooms $2,847 $715,000 while that sum is up 63% from an av- Gallery opened at the eponymous Northeast Kingdom’s downstairs Three-bedrooms $4,830 Two-bedroom $840,000 erage of $800 four years ago, it still address. It joined galleries such as den. Nearby, the Swallow Café Source: Aptsandlofts.com Source: StreetEasy.com represents a New York bargain. Factory Fresh at 1053 Flushing hangs artwork by area residents. Ⅲ “Younger people are going to Bushwick for the space and reason- able prices,” said Aptsandlofts.com President David Maundrell, adding that many artists apply their creativ- ity to their real estate, renting lofts and then carving them into smaller rooms to rent out at $700 per month. Much of that is happening in COMMAND properties that are still industrially zoned and therefore technically out COMPLEX of residential bounds.But such con- siderations don’t seem to be stop- ping anyone, at this point. COMPOSED “We’re going to see more creative conversions,” said Michael Amir- COACH khanian, first vice president of sales for Massey Knakal Realty Services. COGNIZANT The influx is pushing up rents and spurring developers into action. Last spring, the Hudson Cos. un- COLLABORATIVE veiled The Knick, a four-story “green”condo building with 49 units CONTEMPORARY at 318 Knickerbocker Ave. In late 2009, developer Mayer Schwartz opened Castle Braid Apartments on COUNSEL 114 Troutman St., a five-story,144- COZEN unit apartment complex.The devel- COURAGE oper has offered up to six months’ free rent to tenants who do artistic CONFIDENCE work that improves the building. O’CONNOR And where residents go, so fol- low retailers, bars and restaurants. CELEBRATES “Having lived in Williamsburg and seen what was happening there, it was clear that Bushwick would be COLLEAGUE next,” said Northeast Kingdom’s Mr. Smeraldo. COMMUNICATOR Richard Fama, Trial Lawyer A draw for retailers Low retail rents add considerably We know victory in the courtroom takes more than just to the appeal.They currently average experience or strategic planning. It takes courage. $70 per square foot on the most pop- ular corridor of development, which stretches along the path of the L Our team of trial lawyers has an uncommonly consistent record of train for nine blocks, from Bogart to success in all facets of litigation. Whether it’s our victorious summary Starr streets. While that is nearly judgments or disputes settled, favorable verdicts or appeals won, three times the $24 a square foot of we have the skill it takes to prevail. a decade ago, it’s still cheap com- pared with the $125 a square foot For worldwide offices, visit us at cozen.com. next door in Williamsburg. Among the retailers that have re- cently set up shop is Hana Natural, a Abby M. Wenzel, Office Managing Partner 24-hour organic grocer that opened 250 Park Avenue in February in a 10,000-square-foot New York, New York 10177 former warehouse space at 24 Wyck- 212.883.4997 | [email protected] off, selling everything from organic grapefruits for 79 cents each to Ko- Geoffrey D. Ferrer, Office Managing Partner rean pears for $2.79 a pound. It fol- 16th Floor, 45 Broadway lowed on the heels of The Bodega New York, New York 10006 wine bar,which opened early last year 212.908.1201 | [email protected] at 24 St. Nicholas Ave., and the Pine Box Rock Shop, a bar featuring live 550 Lawyers | 24 Offices music that opened in the summer at 12 Grattan St. The confidence to proceed.

Independently owned (of course) ® cafés have also been popping up of late. That crop includes Three An- © 2010 Cozen O’Connor gels by the Park on 65 Irving Ave., which features patio seating,and the

April 18, 2011 | Crain’s New York Business | 17 20110418-NEWS--0018-NAT-CCI-CN_-- 4/14/2011 8:00 PM Page 1

REPORT REAL ESTA TE Deals Plus bloomberg news Downtown Brooklyn’s looking up HOT AND COLD eases signed in the first quarter for two large Brooklyn,an office market that boasts with only one exception: 2003, NYC areas ranked by percent just 16 million square feet of space. when the average plunged to $19.08 spaces in downtown Brooklyn have given that change in property sales dollar “The majority of the tenants in per square foot, the brokerage said. volume in 1Q 2011 area a much-needed boost, according to a report downtown Brooklyn are small,”said Even in 2008, when Lehman by brokerage Newmark Knight Frank. Paul Frischer, executive managing Brothers collapsed, rents held up, TOP: QUEENS L director of research at Newmark hovering in the high $20s. The borough’s commercial hub saw 400,000 Knight Frank, noting that the aver- During the first quarter of this +34% vs. 4Q 2010 more square feet put on the market than was leased up in the age amount of space leased in first- year,however,average asking rents in final quarter of 2010, but the tide turned in the first three quarter deals was 6,000 square feet. the area reached $31.01 per square +103% vs. 1Q 2010 months of this year: Space taken off the market exceeded what This usually keeps the area on a rel- foot.While that is nearly 40% below atively even keel:“There aren’t huge average Manhattan office rents, it is was added by 56,000 square feet. BOTTOM: NORTHERN jumps in rents or vacancy rates, like up 5% from the local level during the MANHATTAN The two biggest transactions in the period were Central there are in Manhattan, because same period a year ago. Brooklyn Medical Group’s deal for 37,500 square feet at tenants are smaller.” When Newmark started track- -13% vs. 4Q 2010 1 MetroTech Center and the U.S. General Services As a result, average asking rents ing rents in the downtown Brooklyn in downtown Brooklyn have been office market in 1996, the rent per -48% vs. 1Q 2010 Administration’s 30,000-square-foot lease at 195 Montague between $27 and $29 per square foot square foot was $23.81. St. Such sizable leases are relatively rare in downtown each year during the past decade, —amanda fung Source: Massey Knakal Realty Services

Law firm finds it paid more than 55,000 square feet in the often hold mock trials, for which Mr. Haug represented FLH in- was $31 per square foot. building, which is located between FLH previously used space rented house. Arthur Bocchi, formerly of HopStop is moving into a “new to wait on Fifth Ave. East 57th and East 58th streets. from a third party. Paramount Group Inc., represented space built out by the landlord at a The firm took over the new floor The rent for the transaction is in the landlord in-house. low cost,” said Bill Harvey of New- Frommer Lawrence & Haug has and started construction in the first the $60s a square foot, according to —marine cole mark Knight Frank, who represent- added a third floor to its Plaza dis- week of April; the renovations are Mr. Haug. He added that when the ed the tenant along with colleague trict office for a liti- expected to take firm’s leaders last considered expand- Dan Segal. Mr. Harvey noted that gation center. three to four months. ing, nearly three years ago, it would Redressing needs the office is near many of the com- The law firm “We’re gutting have cost about twice as much. for showroom space pany’s investors and clients, as well signed a 10-year deal the entire floor,”said FLH, which has been in the as potential technology vendors. for 18,000 square Ed Haug, a manag- building since the law firm was High-end Italian womenswear HopStop had shared an office feet on the ninth ing partner at FLH. formed in 1997,is also renovating its brands Ter et Bantine and Hache are space at 162 Madison Ave. with floor of 745 Fifth Ave. “A lot of the work we existing space. The work includes in expansion mode. Snooth, an online publisher of wine At the same time, it 745 Fifth Ave. do is litigation, and revamping the reception area and The labels’ parent company, industry information.At that build- renewed its lease for the plan is to have a building stairs to connect the three G.F.M. Industria, recently signed a ing, located between East 32nd and the building’s 10th and 11th floors for litigation center.” floors.The firm hopes the work will five-year deal for a 3,500-square-foot East 33rd streets, HopStop occu- another 10 years.All told,the firm has As law firms prepare cases, they be completed within six months. showroom at 46-50 Greene St., be- pied about 1,200 square feet. tween Broome and Grand streets in Landlord Berik Management SoHo. The asking rent for the sec- Corp. was represented in-house by ond-floor space was $45 a square foot. Gautam Nagarmat. The labels were formerly based —amanda fung one block north, in a showroom less than half the size of the new outpost. “They were sharing the space at Salon combs city 76 Greene St., but they’re now tak- for stylish location ing a showroom entirely them- selves,”said David Barreto,the Cast A Japanese hair salon has chosen Iron Real Estate broker who repre- midtown for its first U.S. location. sented the tenant. LAD International, which owns Landlord Zar Property NY was four salons in Japan, recently signed represented in-house by David Zar. a 13-year lease for 1,500 square feet The tenant, which is renovating on the second floor of 40 E. 58th St., the space, plans to move in within a near Madison Avenue. The asking few weeks. rent was near $79 a square foot. —adrianne pasquarelli The high-end salon, run by Yoshi Akimoto, will open in July. Mr. Akimoto has not yet decided HopStop makes whether to use his own name or the beeline for new site name of the Japanese salons— Heart-Hair—for the business. HopStop.com Inc., a popular Yoko Evans,the Furumoto Real- website that helps people navigate ty broker who represented Mr. Aki- the intricacies of transit systems in moto, noted that the new location’s three dozen ma- proximity to the prestigious Four jor cities and re- Seasons Hotel will carry great gions around the weight with Mr.Akimoto’s clientele world,has found in Japan. its way to its first “He didn’t want to do the Village dedicated Man- or the Lower East Side,” she said. hattan home. “He was only looking at midtown The online east or the Upper East Side.” transit guide, Elba Diaz of Buchbinder & which offers Warren Realty Group represented directions for 10 E. 33rd St. landlord Zurich Holding Co. in getting around negotiations. New York, London, Paris and other LAD had been in the process of cities,has signed a five-year lease for opening a fifth salon in Japan, but 2,500 square feet at 10 E. 33rd St., executives are having to search for a between Madison and Fifth ave- new location following the recent nues. The asking rent for the space, earthquake and tsunami. which takes up the entire sixth floor, —adrianne pasquarelli

18 | Crain’s New York Business | April 18, 2011 20110418-NEWS--0019-NAT-CCI-CN_-- 4/14/2011 7:55 PM Page 1

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EXECUTIVE RECRUITER CRAIN CAREER PUBLIC & LEGAL NOTICES OPPORTUNITIES Team Lead, Reconciliation Product Director, Notice of Qualification of EJM AIR LLC. NOTICE OF FORMATION of profes- Authority filed with Secy. of State of sional limited liability company (PLLC). & SWIFT Technologies Institutional Products OPPORTUNITIES TO JOIN NY (SSNY) on 03/31/11. Office loca- Name: LAW OFFICES OF ALEXANDER (AllianceBernstein L.P. - White Plains, NY) (Elsevier, Inc., New York, NY). Must hold CRAIN’S NEW YORK tion: NY County. LLC formed in HAKOPIAN, PLLC. Arts. of Org. filed Direct sftwre design, dvlpmt & deploy- an MBA degree or the foreign equiv. & 2 (DE) on 01/11/05. Princ. with Sec. of State of NY (SSNY) on ment activities. Req’s Bach’s deg (or yrs. of exp. performing product BUSINESS office of LLC: c/o EJM EQUITIES, 12/14/2010. Office location: NY Cty. foreign equiv) in Comp Sci, Comp management of web based information Crain’s New York Business provides INC., 1325 Ave. of the Americas, NY, Princ. bus. addrs: 2 Penn Plaza, Suite Engin. or rel field & 5 yrs exp in object- products for the STM Publishing news, information and connections NY 10019. SSNY designated as 1500, New York, NY 10121. SSNY oriented analysis, design, & dvlpmt of Market. Also required is 2 yrs. of exp. on all facets of New York through agent of LLC upon whom process designated as agent of PLLC upon the prism of business and is looking against it may be served. SSNY shall whom process may be served. SSNY sftware apps using Sybase, Perl, Unix performing product marketing & market to add experienced and qualified mail process to the LLC at the addr. shall mail copy of process to: Law shell scripts, Java, C, HTML, & Oracle. intelligence gathering & analyses, identifying professionals to join our team. of its princ. office. DE addr. of LLC: Offices of Alexander Hakopian, PLLC, Stated exp must incl. 3 yrs exp in each emerging technology trends, gathering MEDIA SALES Corporation Service Co., 2711 2 Penn Plaza, Suite 1500, New York, of the following: SWIFT, MQ Series, product requirements, developing web- Centerville Rd., Ste. 400, Wilmington, NY 10121. Purpose: practice of law. EXECUTIVE/Digital Specialist DE 19808. Cert. of Form. filed with Heliograph, SmartStream TLM based products, & communicating QMA, LLC. Notice of Conversion of a Reconciliation, job scheduling tools products benefits to customers; & leading Crain’s is seeking a full-time media Secy of State for the State of DE, Dept. of State, Div. of Inc., Townsend Partnership into the above Limited such as ControlM & source/version project teams tasked with the execution sales account executive in our New Liability Company (“LLC”). A Cert. of York City office who has a minimum of Bldg., P.O. Box 898, Dover, DE control tools such as SVN or PVCS. Must of product development & technology 11903. Purpose: Any lawful activity. Conversion was filed with the 2 years digital media sales experience, also have exp in each of the following: support projects. Must also possess 1 yr Department of State of NY on understanding of the online advertising 2/18/2011. Office location: New York. dvlpmt of trading systems for invstmt of experience performing competitive Notice of formation of DCW-205, LLC, industry and a passion for New York a limited liability co. Art of Org filed The Secretary of the State of NY mgmt firm w/ at least $100 billion in intelligence analysis of the publishing & City. with the Sec of State of New York (“SSNY”) has been designated as assets under mgmt & leading on/offsite technology markets. (SSNY) on 3/28/11. Office located in agent of the LLC upon whom process sftware dvlpmt teams. Must be available Apply w/resume to: Barbara Flannery, DIRECTOR OF ONLINE AND New York Co. SSNY has been desig- against it may be served. SSNY shall to perform duties as needed on a 24/7 Elsevier, Inc., 600 Technology Sq., 5th E-COMMERCE STRATEGY nated for service of process. SSNY mail a copy of any process served basis. Resumes: AllianceBernstein L.P., Fl., Cambridge, MA 02139. No relo. Crain’s is seeking an innovator to lead shall mail copy of any process to the upon the LLC to: c/o J&R Electronics, LLC c/o James E. Bishop, 902 Clint 23 Park Row, NY NY 10038. The Attn: J.Johnson, 1345 Avenue of the available. No 3rd party responses. EOE. its growing electronic publishing and Moore Rd., Ste 220, Boca Raton, FL purpose of the LP is any lawful act. Americas, New York, NY 10105. data sales business. The ideal candi- 33487. Purpose: any lawful purpose. Notice of Formation of Figure 5 Art JobCode: WHICBY. VP, Institutional Sales date should have expert knowledge of the best practices in the online pub- Notice of Qual. of 280P Mezz LLC. Arts. of Org. filed with NY Dept. (AllianceBernstein L.P. - NY, NY) Mng & lishing business, have a proven track Holdings A LLC, Auth. filed Sec’y of of State on 3/4/11. Office location: Team Lead, Settlements & direct financial srvcs sales campaigns of NY County. Sec. of State designated SWIFT Technologies record of new business creation, State (SSNY) 1/18/11. Office loc.: NY U.S. & Euro equity research to institu- sound editorial credentials and be a County. LLC org. in DE 1/13/11. agent of LLC upon whom process (AllianceBernstein L.P. - White Plains, NY) tional investors in German & Euro mrkts. sophisticated user of web analytics SSNY desig. as agent of LLC upon against it may be served and shall mail process to: c/o Cohen Tauber Direct sftwre design, dvlpmt & deploy- Req’s Bach’s deg (or foreign equiv) in and e-commerce tools in order to drive whom process against it may be ment activities. Req’s Bach’s deg (or served. SSNY shall mail copy of proc. Spievack & Wagner P.C., 420 Communications, or rel Liberal Arts field traffic and revenues. Lexington Ave., Ste. 2400, NY, NY foreign equiv) in Comp Sci or rel tech to NRAI, 875 Ave of the Americas, + 5 yrs exp in the sale of U.S. equity AUDIENCE DEVELOPMENT NY, NY 10001, the Reg. Agt. upon 10170, Attn: Adam Stein, Esq. field & 5 yrs exp in design, dvlpmnt, & research to institutional investors in both DIRECTOR whom proc. may be served. DE off. Purpose: any lawful activity. deployment of investment-related German & at least 1 other Euro mrkts. addr.: 160 Greentree Dr., Ste. 101, Notice of Formation of DMB Strategies, sftware apps, which must incl 3 yrs exp Crain’s is seeking an individual to fulfill Dover, DE 19904. Cert. of Form. on All stated exp must incl performing a unique opportunity for a creative, LLC. Articles of Organization filed using UNIX, Perl, Shell, Sybase & Java. file: SSDE, Townsend Bldg., Dover, with Secy. of State of NY (SSNY) on financial mdlg, quant & tech analysis. experienced and strategic Audience DE 19901. Purp.: any lawful activities. Must have exp in each of the following: Must hold Series 7 & 63 licenses. Must 02/09/11. Office loc.: New York Co. Development Director. This position SSNY designated as agent of LLC dvlpmnt of Java-based user interfaces; be CFA charterholder. Must be avail. to will develop, manage and execute Notice of Formation of CARAVAN ARTS CONSULTANCY, LLC. Art. Of upon whom process against it may &, integration of internal & vendor travel 20% of time to Europe. audience development strategies Org. filed with SSNY 01/25/11. Office be served. SSNY shall mail process system components. Resumes: J.Johnson, AllianceBernstein across all business lines including print, Location: NY County. SSNY has been to the LLC, P.O. Box 1544, New Resumes: AllianceBernstein L.P., Attn: L.P., 1345 Avenue of the Americas, New digital, data and events to continue designated as agent upon whom York, NY 10021. Purpose: any lawful J.Johnson, 1345 Avenue of the York, NY 10105. JobID: NEWSLE. growing our audience and develop new process may be served and shall mail act or activity. audiences. Americas, New York, NY 10105. a copy of any process to: US Notice of Qual. of Mavid Construction JobCode: WHISKO To apply for these positions please visit Corporation Agents; 7014 13th Avenue, Services, LLC. Auth. filed with Sec of VISIT OUR WEBSITE our web site at www.crain.com and Suite 202; Brooklyn, NY 11228. State NY (SSNY): 12/7/10. Ofc in NY search under the Careers section. Principal business address: 101 West Cty. Formed in Arizona: 2/8/08. SSNY CRAINSNEWYORK.COM Please include cover letter and resume 23rd Street, #266, New York, NY designated agent of LLC upon whom FINANCIAL for consideration. 10011. Purpose: To engage in any process against it may be served & SERVICES lawful act or activity. shall mail process to: National Registered Agents, Inc, 875 Ave of the Notice of Formation of Simon K LLC. Americas Ste 501, NY, NY 10001. Arts. of Org. filed with Secy. of State Former Bank CEO has private capital PUBLIC & LEGAL NOTICES Principal office: 1039 W Mason St of NY (SSNY) on 10/7/10. Office to make both commercial mortgages Ste 118, Green Bay, WI 54303. Arts. location: NY County. SSNY designated and commercial loans to small busi- of Org. filed with Sec of State, Notice of Formation of iRepublican Notice of Formation of EL Brand as agent of LLC upon whom process Capitol Executive Tower, 1st Fl, 1700 nesses. Also experts at handling bank LLC. Arts of Org. filed with the Secy of Management LLC. Arts. of Org. filed against it may be served. SSNY shall W Washington St Ste 103, Phoenix, workouts for small businesses. Call State of NY (SSNY) on 09/10/10. Office with Secy. of State of NY (SSNY) on mail process to: Susan Shopmaker AZ 85007-2888. Purpose: General. Michael at (203)605-4082 or email location: NY County. SSNY designated 2/24/11. Office location: NY County. Casting, 545 8th Ave., 11th Fl., NY, NY [email protected] as agent of LLC upon whom process SSNY designated as agent of LLC 10018. Purpose: any lawful activity. NOTICE OF REGISTRATION of KERR against it may be served and shall upon whom process against it may be & KATZ, LLP. Notice og Reg. filed with mail process to iRepublican 240 served. SSNY shall mail process to: Notice of Qualification of CT Legacy the SSNY on 08/18/2010. Off: loc: WORKSHOP Central Park South 8H NY NY 10019. 1370 Broadway, Ste. 1107, NY, NY Holdings, LLC. App. for Auth. filed New York Co. SSNY designated as Purpose: any lawful act or activity. 10018. Purpose: any lawful activity. with Secy. of State of NY (SSNY) on Prepare for deal success with agent upon whom process against 3/9/11. Office location: NY County. the LLP may be served. SSNY shall Mercer M&A ReadyTM 2011 Visit Notice of Qual. of Myriapod BE FIT PHYSICAL THERAPY, PLLC, LLC formed in Delaware (DE) on mail a copy of process to THE LLC, www.mercer.com/maready for work- Productions, LLC. Auth. filed with Sec a domestic Professional Limited 3/3/11. SSNY designated as agent of 14 Wall Street, 20th Fl., New York, shop dates and locations worldwide of State NY (SSNY): 3/2/11. Office in Liability Company (PLLC), filed with LLC upon whom process against it NY 10005. Purpose: To Practice The NY County. Formed in Delaware: the Sec of State of NY on 2/24/11. may be served. SSNY shall mail Profession Of Law. 6/22/07. SSNY designated agent of NY Office location: New York County. process to: c/o Capital Trust, Inc., LLC upon whom process against it SSNY is designated as agent upon 410 Park Ave., 14th Fl., NY, NY Notice of Formation of Waterscape REAL ESTATE may be served & shall mail process whom process against the PLLC 10022, Attn: Geoffrey Jervis. DE Resort II, LLC. Art Of Org. filed with to: 152 W 77th St Apt #5, NY, NY may be served. SSNY shall mail a address of LLC: 1209 Orange St., SSNY 3/31/11. Office Location: New 10024. DE add: CT Corporation, 1209 copy of any process against the Wilmington, DE 19801. Cert. of York County. SSNY designated as OFFICE SPACE N Orange St, Wilmington, DE 19801- PLLC served upon him/her to The Form. filed with DE Secy. of State, agent for process. SSNY shall mail a 1120. Arts. of Org. filed with DE Sec PLLC, 333 East 43rd Street, NY, NY 152 West 57th Street 401 Federal St., Ste. 4, Dover, DE copy of any process to: The LLC, 15 of State, 401 Federal St Ste 3, Dover, 10017. Purposes: Physical Therapy 19901. Purpose: any lawful activity. West 34th St., 7th Fl., New York, NY 3,833 sq/ft, High end build out with City Views, DE 19901. Purpose: General. 10001. Purpose: To engage in any Completely Furnished, Natural Wood finishes, Notice of Qualification of Liggett Notice of Qualification of 515 EAST lawful act or activity. 6 Perimeter Office & Bullpen, Video Notice of Qualification of Ladder Vector Brands LLC. Authority filed 72ND ASSOCIATES LLC. Authority Conference Ready, Fully wired, Rent - negotiable Capital Finance IV LLC. Authority with NY Dept. of State on 4/5/11. filed with Secy. of State of NY (SSNY) Notice of Qualification of CHELSEA Aaron Kaufman/Director filed with NY Dept. of State on Office location: NY County. Princ. on 03/01/11. Office location: NY 19 LLC. Authority filed with Secy. of (212) 880-3747 3/25/11. Office location: NY County. bus. addr.: 3800 Paramount Pkwy., County. LLC formed in Delaware (DE) State of NY (SSNY) on 03/11/11. [email protected] Princ. bus. addr.: 600 Lexington Ste. 250, Morrisville, NC 27560. LLC on 02/25/11. Princ. office of LLC: 220 Office location: NY County. LLC Ave., 23rd Fl., NY, NY 10022. LLC formed in DE on 3/14/11. NY Sec. of E. 42nd St., NY, NY 10017. SSNY formed in Delaware (DE) on 03/09/11. formed in DE on 12/3/10. NY Sec. of State designated agent of LLC upon designated as agent of LLC upon SSNY designated as agent of LLC PUBLIC & LEGAL State designated agent of LLC upon whom process against it may be whom process against it may be upon whom process against it may be whom process against it may be served and shall mail process to: c/o served. SSNY shall mail process to c/o served. SSNY shall mail process to NOTICES served and shall mail process to: CT CT Corporation System, 111 8th Corporation Service Co. (CSC), 80 c/o Eisenberg Tanchum & Levy, 675 Corporation System, 111 8th Ave., Ave., NY, NY 10011, regd. agent State St., Albany, NY 12207. DE addr. Third Ave., Ste. 2900, NY, NY 10017. Notice is hereby given that a license NY, NY 10011. DE addr. of LLC: c/o upon whom process may be served. of LLC: c/o CSC, 2711 Centerville Rd., DE addr. of LLC: Corporation Service (#TBA) for BEER & WINE has been Corporation Trust Co., 1209 Orange DE addr. of LLC: 1209 Orange St., Ste. 400, Wilmington, DE 19808. Cert. Co., 2711 Centerville Rd., Ste. 400, applied for by Shri Shiva Foods, Inc., St., Wilmington, DE 19801. Cert. of Wilmington, DE 19801. Cert. of of Form. filed with Secy. of State of DE, Wilmington, DE 19808. Cert. of at retail, in a restaurant, under the Form. filed with DE Sec. of State, Form. filed with DE Sec. of State, Div. of Corps., John G. Townsend Bldg., Form. filed with DE Secy. of State, ABC Law at 133 East 45 St., NY, NY 401 Federal St., Dover, DE 19901. 401 Federal St., Dover, DE 19901. 401 Federal St., Ste. 4, Dover, DE 401 Federal St., Ste. 4, Dover, DE 10017 for on-premises consumption. Purpose: all lawful purposes. Purpose: any lawful activity. 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity.

20 | Crain’s New York Business | April 18, 2011 nb16p20-22cl.qxp 4/15/11 2:02 PM Page 21

PUBLIC & LEGAL NOTICES

Notice of Qualification of RCPI 600 NOTICE OF FORMATION OF Archa Notice of Qualification of DMM Notice of Qual. of Vendor IQ LLC, NOTICE OF FORMATION OF CGM FIFTH MEZZ, L.L.C. Authority filed Consulting, LLC. Articles of HOUSEHOLD MANAGEMENT LLC. Auth. filed Sec’y of State (SSNY) HQ LLC. Article of Organization filed with Secy. Of State of NY (SSNY) on Organization filed with the Secretary Authority filed with Secy. of State of 1/18/11. Office loc.: NY County. LLC with the Secretary of State of NY 03/08/2011. Office location: New of State of NY (SSNY) on 02/08/2011. NY (SSNY) on 03/30/11. Office org. in DE 1/14/11. SSNY desig. as (SSNY) on 06/02/2010. Office location: York County. LLC formed in Delaware Office location: NEW YORK County. location: NY County. LLC formed in agent of LLC upon whom process NEW YORK County. SSNY has been (DE) on 02/10/2011. SSNY designated SSNY has been designated as agent Delaware (DE) on 03/28/11. Princ. against it may be served. SSNY shall designated as agent upon whom as agent of LLC upon whom process upon whom process against it may office of LLC: NONE. SSNY designated mail copy of proc. to Att: Andrew process against it may be served. The against it may be served. SSNY shall be served. The Post Office address as agent of LLC upon whom process Rechtschaffen, 733 3rd Ave., 11th Fl., Post Office address to which the mail process to: National Registered to which the SSNY shall mail a copy against it may be served. SSNY shall NY, NY 10017. DE off. addr.: CSC, SSNY shall mail a copy of any process Agents, Inc., 875 Avenue of the of any process against the LLC mail process to c/o David Martinez, 2711 Centerville Rd., Wilmington, DE against the LLC served upon him/her Americas, Suite 501, NewYork, N.Y. served upon him/her is C/O the LLC 25 Columbus Circle, Apt. 76/77, NY, 19808. Cert. of Form. on file: SSDE, is C/O the LLC 417 5th Avenue, 9th 10001. NRAI is the registered agent as 300 E. 79th St., Apt. 7A. New York, NY 10019. DE addr. of LLC: 2711 Townsend Bldg., Dover, DE 19901. Floor, New York, NY 10016. Purpose well. Address required to be maintained NY 10075. Purpose of LLC: to Centerville Rd., Ste. 400, Wilmington, Purp.: any lawful activities. of LLC: to engage in any lawful act or in home jurisdiction: 160 Greentree engage in any lawful act or activity. DE 19808. Cert. of Form. filed with activity. Street address of Principal Drive, St. 101, Dover, Delaware Street address of Principal Business Secy. of State of DE, 401 Federal St., Notice of Formation of ACCOLA Business location is: 417 5th Avenue, 19904. Arts of Org filed with location is: 300 E. 79th St., Apt. 7A. Ste. 4, Dover, DE 19901. Purpose: GRIEFEN GALLERY, LLC, a domestic 9th Floor, New York, NY 10016. Delaware Secretary of State, Div. Of New York, NY 10075. Any lawful activity. LLC. Arts. of Org. filed with the SSNY on 12/23/2010. Office location: NY Name of LLC: RETAIL 101, LLC. Art. Corporations, John G. Townsend of Org. filed Dept. of State of NY on Building, Federal & Duke of York Notice of Formation of PIPING PLOVER Notice of Formation of DELOS WEB County. SSNY has been designated LLC. Arts. of Org. filed with Secy. of PROJECT, LLC. Arts. of Org. filed as agent upon whom process against 1/13/11. Off. Loc. in NY: NY Cty. Streets. P.O. Box 898, Dover, DE Secy. of State designated as agent of 19903. Purpose: Any lawful purpose. State of NY (SSNY) on 04/04/11. with Secy. of State of NY (SSNY) on the LLC may be served. SSNY shall Office location: NY County. Princ. 03/10/11. Office location: NY County. mail a copy of process to: The LLC, LLC upon whom process against it Notice of Qual. of Mustaque LLC, office of LLC: 129 W. 20th St., Apt. Princ. office of LLC: 54 Thompson C/O Accola, 760 Riverside Drive, may be served. Sec. of State shall Auth. filed Sec’y of State (SSNY) 2A, NY, NY 10011. SSNY designated St., 4th Fl., NY, NY 10012. SSNY Apt. 4G, NY, NY 10031. Purpose: mail a copy of process to: National 1/18/11. Office loc.: NY County. LLC as agent of LLC upon whom process designated as agent of LLC upon Any Lawful Purpose. Corporate Research, Ltd., 10 E. 40th org. in DE 1/14/11. SSNY desig. as against it may be served. SSNY shall whom process against it may be St., 10th Fl., NY, NY 10016, registered agent of LLC upon whom process mail process to Corporation Service served. SSNY shall mail process to Notice of Formation of PIMP VE LLC. agent upon whom process may be against it may be served. SSNY shall Co., 80 State St., Albany, NY 12207- Vincenti & Vincenti, P.C., 80 Broad Arts. of Org. filed with Secy. of State served. Purpose: any lawful activity. of NY (SSNY) on 03/07/11. Office mail copy of proc. to Att: Andrew 2543. Purpose: Any lawful activity. St., 12th Fl., NY, NY 10004. Purpose: Microembedded Software LLC. Arts. location: NY County. SSNY designated Rechtschaffen, 733 3rd Ave., 11th Fl., Any lawful activity. of Org. filed with Secy. of State of Notice of formation of Redwood as agent of LLC upon whom process NY, NY 10017. DE off. addr.: CSC, NY (SSNY) on 2/7/11. Ofc in NY Cty. Capital, LLC. Arts of Org. filed with Notice of Formation of James Passin against it may be served. SSNY shall 2711 Centerville Rd., Wilmington, DE SSNY designated agent of LLC upon Secretary of State of New York (SSNY) Holdings LLC. Arts. of Org. filed with mail process to c/o Vella Group, LLC, 19808. Cert. of Form. on file: SSDE, whom process against it may be on 1/4/2011. Office is located in New Secy. of State of NY (SSNY) on 12 Mercer St., 3rd Fl., NY, NY 10013. Townsend Bldg., Dover, DE 19901. served. SSNY shall mail process to Purp.: any lawful activities. York County. SSNY is designated as 2/4/11. Office location: NY County. Purpose: Any lawful activity. agent upon whom process against SSNY designated as agent of LLC Incorp Services, Inc., 1 Commerce Notice of Formation of BURT FARMS the LLC may be served. SSNY shall upon whom process against it may Notice of Formation of GIREHBAN, Plz, 99 Washington Ave, Ste 805-A, PRESERVATION DEVELOPER, LLC. mail any copy of any process to be served. SSNY shall mail process LLC. Art. Of Org. filed with SSNY Albany, NY 12210. Purpose: General. Arts. of Org. filed with Secy. of State Redwood Capital LLC, 1 Morningside to: The LLC, 2112 Broadway, NY, NY 11/24/10. Office Location: NY County. Notice of Formation of NORTH 3RD of NY (SSNY) on 03/24/11. Office Drive, Suite 1210, New York, NY 10023. Purpose: any lawful activity. SSNY designated as agent for DEVELOPMENT, LLC. Arts. of Org. location: NY County. Princ. office 10025. Purpose: any lawful activity. Notice of formation of CHAIR NUMBER process. SSNY shall mail a copy of filed with Secy. of State of NY (SSNY) of LLC: 60 Columbus Circle, NY, NY any process to: The LLC, 161 Hudson on 10/12/10. Office location: NY Notice of Formation of SWIMSUITS 5 SALON, LLC. Articles of Organization 10023. SSNY designated as agent Street, Apt. 6C, New York, NY 10013. County. Princ. office of LLC: c/o DIRECT, LLC. Arts. of Org. filed with filed with the Secretary of State of of LLC upon whom process against Purpose: To engage in any lawful act Triton Realty Group, LLC, 130 W. 42nd Secy. of State of N.Y. (SSNY) on NY (SSNY) on 03/02/2011. Office it may be served. SSNY shall mail or activity. St., 27th Fl., NY, NY 10036. SSNY 3/16/11. Office location: New York location: New York County. SSNY has process to c/o Corporation Service designated as agent of LLC upon County. SSNY designated as agent of been designated as agent upon whom P & M Worldwide Trading Company, Co., 80 State St., Albany, NY 12207. whom process against it may be LLC upon whom process against it process against it may be served. LLC. Arts. of Org. filed with Secy. of Purpose: Any lawful activity. served. SSNY shall mail process to may be served. SSNY shall mail process SSNY shall mail a copy of process to: State of NY (SSNY) on 2/10/11. Ofc c/o Corporation Service Co., 80 State Notice of formation of Redwood to: Office of Steven M. Gerber, 666 CHAIR NUMBER 5 SALON, LLC, 234 in NY Cty. SSNY designated agent of St., Albany, NY 12207-2543. Purpose: Growth, LP. Arts of Org. filed with Fifth Avenue, 26th Floor, New York, NY East 58th Street #11, New York, NY LLC upon whom process against it Any lawful activity. Secretary of State of New York (SSNY) 10103. Purpose: any lawful activity. 10022. Purpose: Any lawful purpose. may be served. SSNY shall mail on 1/3/2011. Office is located in New Dissolution date: None process to Michael Scherer, 494 8th Notice of Formation of O & A York County. SSNY is designated as NOTICE OF FORMATION of The Notice of Formation of Melrose Ave Ste 1500, NY, NY 10001-2557. ASSOCIATES, LLC. Arts. of Org. agent upon whom process against Noah Group LLC. Arts of Org filed Commons Family Housing LLC. Arts. Purpose: General. filed with Secy. of State of NY (SSNY) the LP may be served. SSNY shall with the Secy of State of NY (SSNY) of Org. filed with NY Dept. of State on 03/15/11. Office location: NY mail any copy of any process to on 11/23/10. Office location: NY on 11/3/10. Office location: NY Notice of Formation of Lolly Love LLC. County. Princ. office of LLC: 220 E. Redwood Growth, LP, 1 Morningside County. SSNY has been designated County. Sec. of State designated Arts. of Org. filed with Secy. Of State 72nd St., Apt. 8B, NY, NY 10021. SSNY Drive, Suite 1210, New York, NY as an agent upon whom process may agent of LLC upon whom process of NY (SSNY) on 12/6/10. Office designated as agent of LLC upon whom 10025. Purpose: any lawful activity. be served and shall mail a copy of against it may be served and shall location: NY County. SSNY designated process against it may be served. SSNY The GP is Redwood Capital, LLC. any process to: C/O mail process to the principal business as agent of LLC upon whom process shall mail process to Attn: Michael Corporation Agents, Inc, 7014 13th addr.: c/o CPC Resources, Inc., 28 against it may be served. SSNY shall Schonbraun at the princ. office of the Notice of Formation of Harvard Real Avenue, Suite 202, Brooklyn, NY mail process to: c/o Nadine Reibeling, Estate LLC. Arts. of Org. filed with NY E. 28th St., 9th Fl., NY, NY 10016. LLC. Purpose: Any lawful activity. 11228. Principal business address: Purpose: any lawful activity. 317 10th Avenue, Apt.6, NY, NY Dept. of State on 3/25/11. Office 100 Riverside Blvd, Apt 5B, NY, NY 10001. Purpose: any lawful activity. Notice of Formation of 84 Barrow location: NY County. Sec. of State 10069. Purpose: any lawful acts. Name of Foreign LLC: Kicking Mule Street LLC. Arts. of Org. filed with designated agent of LLC upon whom LLC. Authority filed with NY Dept. of Notice of Formation of LS Blue Sea, Secy. of State of NY (SSNY) on process against it may be served and THECA, LLC; Appl., for Auth., filed State: 2/10/11. Office loc.: NY Co. LLC. Arts. of Org. filed with Secy. of 1/14/11. Office location: NY Co. shall mail process to the principal with NY Sec. of State (“SSNY”) LLC formed in DE: 12/22/10. NY State of NY (SSNY) on 4/1/11. Office SSNY designated as agent of LLC business address: 220 E. 65th St., 02/14/2011. Office in New York Sec. of State designated agent of location: NY Co. SSNY designated upon whom process against it may Apt. 17D, NY, NY 10065, Attn: Nancy County; LLC formed in DE on LLC upon whom process against it as agent of LLC upon whom process be served. SSNY shall mail process Seltzer. Purpose: any lawful activity. 12/10/09, SSNY designated agent for may be served and shall mail against it may be served. SSNY to: c/o National Registered Agents, service of process with copy mailed process to: c/o Business Filings shall mail process to: Seyfarth Shaw Inc., 875 Avenue of the Americas, Notice of Qual. of 280P Mezz to Attn: Nathan F. Moser, 455 East LLP, 620 Eighth Ave., NY, NY 10018, Holdings E LLC, Auth. filed Sec’y of Inc., 187 Wolf Rd., Ste. 101, Albany, Ste. 501, NY, NY 10001. Purpose: 86th Street, Suite 26-B, New York, NY NY 12205. DE addr. of LLC: 108 W. ATTN. Joel Handel. Purpose: any any lawful activities. State (SSNY) 2/1/11. Office loc.: NY 10028; All lawful business purposes. lawful activities. County. LLC org. in DE 1/28/11. 13th St., Wilmington, DE 19801. Notice of Formation of REBA Schools, SSNY desig. as agent of LLC upon West 87th Street Bld LLC. Arts. of Org. Cert. of Form. filed with DE Sec. of Notice of Formation of Kahn Hoffman LLC. Arts. Of Org. filed with NY Dept. whom process against it may be filed with Secy. of State of NY (SSNY) State, 401 Federal St., Dover, DE & Hochman, LLC Certified Public of State on 2/24/11. NY Sec. of State served. SSNY shall mail copy of on 1/28/11. Ofc in NY Cty. SSNY 19901. Purpose: any lawful act. Accountants. Arts. of Org. filed with designated agent of LLC upon whom proc. to NRAI, 875 Ave of the designated agent of LLC upon whom Motobook LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on process against it may be served Americas, NY, NY 10001, the Reg. process against it may be served. Secy. of State of NY (SSNY) on 4/1/11. Office location: NY County. and shall mail process to c/o General Agt. upon whom proc. may be SSNY shall mail process to Attn: 12/10/10. Ofc in NY Cty. SSNY SSNY designated as agent of PLLC Counsel, 6 E 43rd Street, NY, NY served. DE off. addr.: 160 Greentree Benjamin London, 257 Park Ave S, designated agent of LLC upon whom upon whom process against it may be 10017. Primary place of business is Dr., Ste. 101, Dover, DE 19904. Cert. NY, NY 10011. Purpose: General. process against it may be served. served. SSNY shall mail process to: 6 E 43rd Street, NY, NY 10017. of Form. on file: SSDE, Townsend SSNY shall mail process to 439 Seymour Shapss Martin & Company, Purpose: Education management. Notice of Qualification of PIMCO Bldg., Dover, DE 19901. Purp.: any Lincoln Pl Apt 11, Bklyn, NY 11238. LLP, 757 Third Ave., 6th Fl., NY, NY Investments LLC. Authority filed with Notice of Qualification of International lawful activities. Purpose: General. 10017. Purpose: practice the profes- Secy. of State of NY (SSNY) on sion of certified public accounting. Communications Network, L.L.C. Notice of Qualification of Hudson 1/20/11. Office location: NY County. Notice of Qualification of MZ NORTH Authority filed with NY Dept. of State: Realty Capital Fund V CV-K, LP. LLC formed in Delaware (DE) on AMERICA LLC. Authority filed with Notice of Qualification of Meredith 3/1/11. NYS fict. name: International Authority filed with NY Dept. of State 7/7/10. SSNY designated as agent Secy. of State of NY (SSNY) on Whitney Credit Rating Agency, LLC. Communications Network (Virginia), on 3/23/11. Office location: NY County. of LLC upon whom process against 03/11/11. Office location: NY County. Authority filed with NY Dept. of State L.L.C. Office loc.: NY County. LLC LP formed in DE on 3/21/11. NY Sec. it may be served. SSNY shall mail LLC formed in Delaware (DE) on on 1/5/11. Office location: NY County. formed in VA: 9/19/02. NY Sec. of of State designated agent of LP upon process to: c/o National Registered 12/21/10. SSNY designated as agent LLC formed in DE on 11/22/10. NY State designated agent of LLC upon whom process against it may be Agents, Inc., 875 Ave. of the of LLC upon whom process against Sec. of State designated agent of whom process against it may be served and shall mail process to: Americas, Ste. 501, NY, NY 10001. it may be served. SSNY shall mail LLC upon whom process against it served and shall mail process to: c/o CT Corporation System, 111 8th Principal office address: 1345 Ave. of process to c/o Corporation Service may be served and shall mail process Smith, Gambrell & Russell, LLP, 250 Ave., NY, NY 10011, regd. agent the Americas, 49th Fl., NY, NY Co. (CSC), 80 State St., Albany, NY to the principal business addr. of the Park Ave., Ste. 1900, NY, NY 10177, upon whom process may be served. 10105. Address to be maintained in 12207-2543. DE addr. of LLC: c/o LLC: 50 W. 57th St., 2nd Fl., NY, NY Attn: Peter Barlow. Princ. off. addr.: Princ. bus. addr.: 250 Park Ave. So., DE: c/o National Registered Agents, CSC, 2711 Centerville Rd., Ste. 400, 10019. DE addr. of LLC: The Perelson Weiner LLP, 1 Dag 3rd Fl., NY, NY 10003. Name/addr. of Inc., 160 Greentree Dr., Ste. 101, Wilmington, DE 19808. Cert. of Corporation Trust Co., 1209 Orange Hammarskjold Plz., 42nd Fl., NY, NY genl. ptr. available from NY Sec. of Dover, DE 19904. Arts of Org. filed Form. filed with Secy. of State: Div. St., Wilmington, DE 19801. Cert. of 10017. Cert. of Form. filed with VA State. Cert. of LP filed with DE Sec. with DE Secy. Of State, 401 Federal of Corps., 401 Federal St., John G. Form. filed with DE Sec. of State, Clerk of the Commission, 1300 E. Main of State, 401 Federal St., Dover, DE St., Ste. 4, Dover, DE 19901. Townsend Bldg., Dover, DE 19901. 401 Federal St., Dover, DE 19901. St., Richmond, VA 23219. Purpose: 19901. Purpose: any lawful activity. Purpose: any lawful activities. Purpose: Any lawful activity. Purpose: any lawful activity. any lawful activity.

April 18, 2011 | Crain’s New York Business | 21 20110418-NEWS--0022-NAT-CCI-CN_-- 4/15/2011 8:09 PM Page 1

Meanwhile, luxury advertisers, which have traditionally been the Magazine revival most loyal to print, are moving on- Broker’s big bang line. “While some of our luxury ad- Continued from Page 1 that Chief Executive Charles vertisers are spending on print again, Continued from Page 3 Former Massey Knakal broker the quarter, an 11% uptick over a Townsend is forecasting print rev- all of them are exploring digital op- for Messrs. Massey and Knakal. Adam Hess joined TerraCG as a year earlier, according to Samir enue growth of 7% to 9% for the year. tions,” said Barry Lowenthal, presi- The partners met years ago at partner in March. He’s one of half a Husni of the University of Missis- Publishers and media buyers say dent of The Media Kitchen. “The Coldwell Banker Commercial,where dozen brokers who have left the sippi. Some high-profile editors that magazines are benefiting from budgets are coming from print, and both were sales brokers. In 1999, the firm in the past six months. who left print for the digital realm, their investment in digital media they’re not going to print websites.” firm they’d established had 10 agents Mr. Massey insists that the firm including Tina Brown and Brandon and their increasing ability to offer They’re going to a wide range of and generated $5 million in revenue. has enjoyed a high retention rate Holley, have recently returned. clients integrated campaigns. But new places, including the clients’ Eight years later, it boasted $60 mil- over time, adding that he expects to Publishers are still focused on those packages continue to be built own sites, mobile platforms and lion in revenue,with 50 brokers com- fill his vacancies shortly. developing digital assets, and the around the paper-and-ink product. Facebook. pleting 465 transactions. By then, At least one other separation is gains in print revenue have a long “We are giving advertisers more But clearly some luxury advertis- Massey Knakal had a designated bro- proving far more difficult to adjust way to go to make up for what was opportunities to connect with con- ers are investing their digital dollars ker for each of its 46 to. Two years ago, lost in the recession.But the outlook sumers,” said Paul Caine, chief rev- in magazine brands. Digital adver- territories, and the Massey Knakal’s has become a lot more optimistic. enue officer of Time Inc., which saw tising at Condé Nast is up 40% year founders had Model may former chief oper- Hugh Wiley, publisher of ad revenue climb 6% in the quarter,to to date,according to Lou Cona,who brought in a GE-in- ating officer sued Bloomberg BusinessWeek, believes ad $912 million.But “a very vibrant print negotiates corporate ad buys as head spired model under be applied the firm for breach pages at the weekly will get back to model”remains at the core,he added. of the Condé Nast Media Group.“It which they cut un- of partnership—a 2007 levels over the next two years. works beautifully in tandem with derperforming sales- to whole new charge that Massey “Through a combination of ini- Long-term decline print,” he said. people each year. Knakal denies. A tiatives—including advertising and As re-energized as that print mod- And in contrast to the pessimism The firm’s terri- markets judge has sent the circulation—we expect to exceed el is,however,analysts see it shrinking surrounding newspapers, some me- tory-based system case to arbitration. 2007 performance,”he said.“We are over the long term. MagnaGlobal dia buyers expect magazines to con- has had its draw- In addition, the a multiplatform organization that is forecasts a 13% decline in magazine tinue to play a central role with ad- backs. In the past 10 firm is under scruti- just beginning to hit its stride.” advertising revenue and a drop in na- vertisers.“[Magazines] are not dead years, Massey ny for employing Mr. Wiley has reason for opti- tional media market share to 17% when you look at the consumer side Knakal has lost sev- two brokers who mism these days.Ad pages for the ti- from 25% between 2011 and 2016. of the story,” said Brenda White, a eral top producers who have gone off had failed to renew their licenses. tle that Bloomberg LP relaunched a “Within the segment, there will senior vice president at media-buy- on their own, capitalizing on their The New York Department of State year ago spiked 49% in the first be some winners,” said Colby At- ing agency Starcom. Despite de- specialized knowledge.Most recent- says the case is still open. quarter—albeit after four years in wood, president of consulting firm clining numbers and a ly, Shimon Shkury, who focused on Mr. Massey is contrite. free fall.Ad revenue rose 65% to $46 Borrell Associates.“But they will be slight erosion in overall circulation, northern Manhattan, left to launch “There is no excuse for not hav- million, reflecting rate increases swimming against the tide.” surveys by GfK MRI show that Ariel Property Advisors, taking his ing our paperwork in order,”he said. over the past two quarters, accord- French publishing giant La- “readership is up over the past five four-person team with him; David That lapse hasn’t dampened the ing to the publisher. gardère recently stopped struggling, years,” she added. Simone,a broker in the South Bronx, partners’ enthusiasm for new proj- Condé Nast has also been mak- agreeing to sell its international mag- Publishers have to invest in dig- left to start Yellow Brick Realty. ects. If the retail and capital-market ing a comeback. Hit harder by the azine holdings, including Hachette ital to keep up with what portals like businesses succeed, they say, they recession than its peers—who de- Filipacchi U.S.,to HearstMagazines. Yahoo can offer, and they have to do Hitting the ceiling might well apply their local model pended less on luxury advertisers Furthermore, growth was not it while also tending to print. But “Brokers think that the sky is the to whole new markets, including and were more flexible with ad spread evenly across the industry. the magazine giants are leaner oper- limit, and at some point, they can’t Boston, Washington and . rates—the high-end publisher grew Meredith Corp., which beat most of ations these days, having slashed grow at the firm anymore,”said Ofer “This is a fun period of time for print ad revenue 8% in the quarter, its peers for the past two years, saw jobs and cut titles over the past few Cohen, a former Massey Knakal us,” Mr. Massey said. Ⅲ to $620 million, as luxury and beau- revenue decline 5% in the quarter, to years. “We didn’t let that recession broker who left three years ago to ty advertisers resumed spending. $452 million; Hearst was up only 2% go to waste,” said Condé Nast’s Mr. start TerraCG Commercial Realty LISTEN to a discussion at Things are looking good enough in revenue, to $479 million. Townsend. Ⅲ Group. CrainsNewYork.com/audio

PUBLIC & LEGAL NOTICES

NOTICE OF FORMATION OF Zandra NOTICE OF FORMATION OF DRYBAR Notice of Formation of Rent Sell NOTICE OF FORMATION OF The NOTICE OF FORMATION of Rubber Management, LLC. Articles of Org. FLATIRON LLC. Arts of Org filed with Apartments, LLC. Arts. of Org. filed Patrick Donohue Law Firm PLLC. Onion LLC. Arts of Org filed with the filed with Secy. of State of NY (SSNY) the Secy of State of NY (SSNY) on with Secy. of State of NY (SSNY) on Arts of Org filed with the Secy of Secy of State of New York (SSNY) on on 3/14/11. Office loc.: New York Co. 03/10/11. Office loc: NY Cty. SSNY 02/09/11. Office loc.: New York Co. State of NY (SSNY) on 1/19/11. 1/21/11. Office location: NY County. SSNY designated as agent of LLC designated as agent upon whom SSNY designated as agent of LLC Office location: NY County. SSNY SSNY has been designated as an upon whom process against it may process may be served and shall upon whom process against it may has been designated as agent upon agent upon whom process may be be served. SSNY shall mail process mail a copy of any process to: c/o be served. SSNY shall mail process whom process may be served and served and shall mail a copy of any to LLC c/o Zandra Management, LLC, Business Filings Inc. 187 Wolf Rd, to the LLC, c/o Robinson Brog, et al., shall mail a copy of any process to process to: PO Box 250342 NY, NY 469 7th Avenue, Suite 314, New York, Ste 101, Albany, NY 12205. Principal Attn: Adam J. Greene, Esq., 875 Third the principal business address: 140 10025. Principal business address: NY 10018. Purpose: any lawful act business address: 4 W 16th St, NY, Ave., 9th Fl., New York, NY 10022. Riverside Boulevard, #1209, NY, NY 456 Riverside Drive NY, NY 10027. or activity. NY 10011. Purpose: any lawful acts. Purpose: any lawful act or activity. 10069. Purpose: any lawful acts. Purpose: any lawful acts. Notice of Formation of DERMADVISOR, Notice of Formation of Blackburn House Of Bacchus, LLC; App., for Notice of Formation of Magic Power Notice of Formation of M1 Internet LLC. Arts. of Org. filed with Secy. Capital Management, LLC. Arts. of Auth., filed with NY Sec. of State Home LLC. Arts. of Org. filed with Marketing LLC. Arts. of Org. filed of State of N.Y. (SSNY) on 1/26/11. Org. filed with Secy. of State of NY (“SSNY”) 2/01/2011. Office in New Secy. of State of NY (SSNY) on with NY Dept. of State on 01/07/11. Office location: New York County. (SSNY) on 3/18/11. Office location: NY York County; LLC formed in DE on 2/14/11. Office location: Queens Location: NY County. Sec. Of State SSNY designated as agent of LLC County. SSNY designated as agent 1/28/2011, SSNY designated agent County. SSNY designated as agent designated agent of LLC upon whom upon whom process against it may of LLC upon whom process against for service of process with copy of LLC upon whom process against process against it may be served and be served. SSNY shall mail process it may be served. SSNY shall mail mailed to The LLC, Attn: One it may be served. SSNY shall mail shall mail process to the principal to: The LLC, 350 West 43rd St., process to: c/o Kevin Blackburn, Letterman Drive, Bldg C, Suite 420, process to: The LLC, 168-08 69th business address: LLC, c/o Mitchell Ste. 31E, NY, NY 10036. Purpose: 41 Park Ave., 11H, NY, NY 10016. , CA 94129; Attn: Sean Ave., Fresh Meadows NY 11365. Malnati, 133 W. 126th St., Suite 3, NY, any lawful activity. Purpose: any lawful activity. Parker, All lawful business purposes. Purpose: any lawful activity. NY 10027. Purpose: any lawful activity. Notice of Qualification of Crestmark Notice of Qualification of Passin Notice of Qualification of Energia NOTICE OF FORMATION OF PPNY 7 Notice of Qualification of Mediant Westgate LLC. Authority filed with Management Limited Partnership III. Holdings, LLC. Authority filed with LLC. Article of Organization filed Communications LLC. Authority filed Secy. of State of NY (SSNY) on 3/23/11. App. for Auth. filed with Secy. of State NY Dept. of State on 2/22/11. Office with the Secretary of State of NY with NY Dept. of State on 12/7/10. Office location: NY County. LLC of NY (SSNY) on 2/24/11. Office location: NY County. Princ. bus. (SSNY) on 12/15/10 Office location Office location: NY County. Princ. formed in Michigan (MI) on 10/1/10. location: NY County. LP formed in addr.: Perryville Corporate Park, NEW YORK County. SSNY has been bus. addr.: 17 State St., 7th Fl., NY, SSNY designated as agent of LLC Delaware (DE) on 2/11/11. SSNY Clinton, NJ 08809. LLC formed in designated as agent upon whom NY 10004. LLC formed in DE on upon whom process against it may designated as agent of LP upon DE on 10/26/07. NY Sec. of State process against it may be served. 9/6/02. NY Sec. of State designated be served. SSNY shall mail process whom process against it may be designated agent of LLC upon The Post Office address to which agent of LLC upon whom process to: Jack McLaughlin, 25 W. 36th St., served. SSNY shall mail process to: whom process against it may be the SSNY shall mail a copy of any against it may be served and shall 11th Fl., NY, NY 10018, also the 2112 Broadway, Apt. 7B, NY, NY served and shall mail process to: c/o process against the LLC served mail process to: c/o CT Corporation principal office address. Address to 10023. DE address of LP: c/o CT Corporation System, 111 8th upon him/her is C/O the LLC 1420 System, 111 8th Ave., NY, NY 10011, be maintained in MI: 5480 Corporate National Registered Agents, Inc., 160 Ave., NY, NY 10011, regd. agent Rocky Ridge Drive, Ste 100, regd. agent upon whom process may Dr., Ste. 350, Troy, MI 48098. Arts of Greentree Drive, Ste. 101, Dover, DE upon whom process may be served. Roseville, CA 95661. Date of be served. DE addr. of LLC: c/o The Org. filed with Al Schefke, Director of 19904. Name/address of each genl. DE addr. of LLC: 1209 Orange St., Dissolution: n/a Purpose of LLC: to Corporation Trust Co., 1209 Orange the Bureau of Commercial Services, ptr. available from SSNY. Cert. of LP Wilmington, DE 19801. Cert. of engage in any lawful act or activity. St., Wilmington, DE 19801. Cert. of Corporations Division, PO Box filed with DE Secy. of State, 401 Form. filed with DE Sec. of State, Street address of Principal Business Form. filed with DE Sec. of State, 30054, Lansing, MI 48909. Purpose: Federal St., Ste. 4, Dover, DE 19901. 401 Federal St., Dover, DE 19901. location is: 1420 ROCKY RIDGE DR 401 Federal St., Dover, DE 19901. any lawful activities. Purpose: any lawful activity. Purpose: any lawful activity. STE 100. Roseville, CA 95661. Purpose: any lawful activity.

22 | Crain’s New York Business | April 18, 2011 20110418-NEWS--0023-NAT-CCI-CN_-- 4/15/2011 10:49 AM Page 1

FOR THE RECORD

throughout the Kingsborough behalf of the landlord. The asking rent transaction worth $3,323,149. He now Community College campus and Leon was $44 a square foot. directly holds 132,652 shares. ABOUT THIS SECTION Goldstein High School in Brooklyn. To make inquiries, contact Julie Cardinali at RETAIL ● Wiley John & Sons (JW’A) FOR THE RECORD is a weekly listing of information from the public record that (718) 368-4613 or ● Potbelly Sandwich Shop signed a 15- Bonnie E. Lieberman, senior vice can help businesspeople in the New York area find opportunities, potential [email protected]. year lease for 2,800 square feet at 2 Gold president, higher education, exercised new clients and updates on competitors. St., a 650-unit residential building options on 50,000 shares of common To ask questions or get more information on this section, contact Suzanne ● City University of New York owned by TF Cornerstone. Ben stock at $31.89 on April 1, in a transac- Panara at [email protected]. Seeks competitive sealed bids by Birnbaum, Marc Frankel and Jeff tion worth $1,594,500. On the same day, 2:30 p.m. on May 4 for assorted Roseman of Newmark Knight Frank she sold 50,000 shares at $50.66, in a JohnsonDiversey cleaning products for Retail represented the tenant, while transaction worth $2,532,750. She now use throughout the Kingsborough Mike Stone and Carl Wunderlich of directly holds 131,567 shares. Community College campus and Leon Cushman & Wakefield represented the BANKRUPTCIES claims are the Bank of New York, owed Goldstein High School in Brooklyn. landlord. The asking rent was around ● Atlas Air Worldwide Holdings Inc. $150,000,000; Vistar Corp., owed To make inquiries, contact Julie $125 a square foot. (AAWW) The following listings are selected from the $2,339,235; and Pepsi-Cola Co., owed Cardinali at (718) 368-4613 or William J. Flynn, president, chief most recent available filings by companies $159,267. [email protected]. ● Crown Art Gallery signed a 10-year executive and director, exercised options seeking bankruptcy protection in the lease for 2,100 square feet at 421 W. on 22,228 shares of common stock at Southern and Eastern Districts of New ● Waterscape Resort ● Department of Youth and Community Broadway, a building owned by 419-412 $50.00 on April 1, in a transaction worth York. Information was obtained from U.S. 15 W. 34th St., Manhattan Development West Broadway Corp. Peter Braus and $1,111,400. On the same day, he sold Bankruptcy Court records available on Filed for Chapter 11 bankruptcy Requests proposals by 2 p.m. on May 13 Peter Levitan of Sierra Realty 22,228 shares at $70.00, in a transaction Public Access to Court Electronic Records. protection on April 5. The filing cites from appropriately qualified represented both the tenant and the worth $1,555,960. He now directly Listings are in alphabetical order. estimated liabilities of $100,000,001 to organizations to deliver Teen Action landlord. The asking rent was $195 a holds 131,705 shares. $500 million and estimated assets of programs to school students in grades 7 square foot. ● Big Apple Volkswagen $100,000,001 to $500 million. Among through 10, at sites located in targeted ● Tiffany & Co. (TIF) 3743 Boston Post Road, Bronx the creditors with the largest unsecured neighborhoods in New York City. An Jon M. King, executive vice president, Filed for Chapter 11 bankruptcy claims are Mark David, owed optional pre-proposal conference will be STOCK TRANSACTIONS exercised options on 27,500 shares of protection on March 30. The filing cites $638,503.54; LOAR Corporate held on May 2 at 10 a.m. and 2 p.m. at common stock at prices ranging from estimated liabilities of $1,000,001 to Servicing Inc., owed $126,085.25; and the DYCD. To make inquiries, contact Following are recent insider transactions at $25.85 to $35.96 on March 31, in a $10 million and estimated assets of Koni Corp., owed $65,746.78. Michael Owh at (212) 513-1820 or New York’s largest publicly held companies transaction worth $799,718. On the $1,000,001 to $10 million. Among the [email protected]. filed with the Securities and Exchange same day, he sold 27,500 shares of creditors with the largest unsecured Commission by executives and major common stock at $61.50, in a claims are JM&A Group, owed GOVERNMENT CONTRACT shareholders. Listings are in order of transaction worth $1,691,250. He $55,432.00; Ignazio and Rosalie OPPORTUNITIES REAL ESTATE DEALS transaction value.The information was now directly holds 18,061 shares. Franciamore, owed $23,493.63; and obtained from Thomson Reuters. Universal Underwriters, owed $13,000. Following are selected contract Companies that would like to have details ● Phillips-Van Heusen Corp. (PVH) opportunities recently announced by New of their recent transactions appear in these ● Leucadia National Corp. (LUK) Paul Thomas Murry, president and chief ● Milbank 509 W 212 York City agencies.To learn how to sell listings should e-mail descriptions Thomas E. Mara, executive vice executive, Calvin Klein, exercised 509 W. 212th St., Manhattan goods and services to city government, visit following this format to president, exercised options on 100,000 options on 16,250 shares of common Filed for Chapter 11 bankruptcy www.nyc.gov/selltonyc. For a searchable [email protected], with shares of common stock at prices stock at prices ranging from $26.11 to protection on April 5. The filing cites database of current procurement notices, “Real estate transaction” in the subject ranging from $27.34 to $27.88 on $36.45 on April 5, in a transaction worth estimated liabilities of $1,000,001 to visit www.nyc.gov/cityrecord. Listings are line, or enter them online at March 31, in a transaction worth $517,348. On the same day, he sold $10 million and estimated assets of alphabetical by category and department. crainsnewyork.com/submitadeal. Deals are $2,755,600. On the same day, he sold 20,932 shares at $66.01, in a transaction $1,000,001 to $10 million. Among the listed in order of square footage. 119,518 shares of common stock at worth $1,381,665. He now directly creditors with the largest unsecured CONSTRUCTION SERVICES prices ranging from $37.36 to $37.51, in holds 15,380 shares. claims are Advantage Plastics, owed ● Department of Design and Construction COMMERCIAL a transaction worth $4,472,298. He now $29,067.82; Advantage Wholesale Seeks competitive sealed bids by 11 a.m. ● Doctors Without Borders signed a 10- directly holds 108,000 shares. ● Ann Taylor Stores Corp. (ANN) Supply, owed $25,151.40; and HPD, on April 29 for construction of sanitary year lease for 32,300 square feet at 333 Katherine Lawther Krill, chief owed $13,420.73. and storm sewers and appurtenances in Seventh Ave., a 410,300-square-foot ● C.R. Bard Inc. (BCR) executive, president and director, South Railroad Street and related areas building owned by Samco Properties, Todd C. Schermerhorn, senior vice exercised options on 41,249 shares of ● Mr. T Carting Corp. on Staten Island. Bid documents are adding 10,300 square feet to its existing president and chief financial officer, common stock at $14.08 on April 5, in a 73-10 Edsall Ave., Glendale, Queens available at www.nyc.gov/buildnyc.To space. Carri Lyon of Cushman & exercised options on 33,125 shares of transaction worth $580,786. On the Filed for Chapter 11 bankruptcy make inquiries, contact Ben Perrone at Wakefield represented the tenant, while common stock at $30.51 on April 1, in a same day, she sold 41,249 shares at protection on March 31. The filing cites (718) 391-2614. Adam Smith and Josh Smith transaction worth $1,010,644. On the $29.57, in a transaction worth estimated liabilities of $1,000,001 to represented the landlord in-house. The same day, he sold 33,125 shares at prices $1,219,733. She now directly holds $10 million and estimated assets of ● Department of Parks and Recreation asking rent was in the low to mid-$30s ranging from $100.03 to $100.65, in a 466,718 shares. Ⅲ $1,000,001 to $10 million. Among the Seeks competitive sealed bids by 10:30 per square foot. creditors with the largest unsecured a.m. on May 6 for construction of a claims are Petro Commercial Services, portion of the river greenway from West ● eMusic signed a 10-year lease for owed $30,797.72; Imperial Credit 167th Street and University Avenue 25,000 square feet at 39 W. 13th St.,a DEALS ROUNDUP Corp., owed $16,114.77; and Regal along Sedgwick Avenue to Depot Place building owned by Samson Associates. Recycling Co., owed $15,014.87. in the Bronx. Bid documents can be The firm will occupy the third floor. purchased in the blueprint room, Dan Madison and Brian Rovell of TRANSACTION SIZE ● NK 266 Third Avenue Olmsted Center, Flushing, Queens, Newmark Knight Frank represented the SELLER/TARGET (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE 319 Lafayette St., Manhattan from 8 a.m. to 3 p.m. To make inquiries, tenant, while the landlord represented Pfizer Inc. (Manhattan)/ $2,375.0 Kohlberg Kravis Roberts FB M&A Filed for Chapter 11 bankruptcy contact Juan Alban at (718) 760-6771 or itself. The asking rent was $50 a square Capsugel Inc. & Co. (Manhattan) protection on March 29.The filing cites [email protected]. foot. Elliott Management Corp. $1,034.0 Apax Partners FB M&A estimated liabilities of $1,000,001 to (Manhattan)/ ● ● $10 million and estimated assets of Health and Hospitals Corp. Peppercom renewed a 15-year lease Epicor Software Corp. 470 Park Ave. $1,000,001 to $10 million. Among the Requests proposals by 4 p.m. on May 2 for 20,400 square feet at H&Q Asia Pacific Ltd., $550.0 Genpact Ltd. SB M&A creditors with the largest unsecured for construction estimating services for South, a 290,000-square-foot building Welsh Carson Anderson claims are Triton Construction Co., owed new projects and for changes on an as owned by TIAA-CREF. Ryan Masiello, & Stowe (Manhattan)/ $418,070.91; New York City Depart- needed basis for any HHC facility in the James Quinn and Gary Youm of Jones Headstrong Inc. ment of Finance, owed $141,722.55; and five boroughs. At least three firms will Lang LaSalle represented the tenant, Prudential Financial Inc./ $430.0 Jefferies Group Inc. (Manhattan) SB M&A Howard Leder, owed $52,000. be selected and awarded contracts. A while Greg Smith of JRT Realty Group Prudential Bache Commodities, copy of the RFP is available at negotiated on behalf of the landlord. Prudential Bache Securities, ● Prism Contracting Corp. www.nyc.gov/hhc. Contact Clifton The asking rent wasn’t available. Bache Commodities Ltd., 137 29th St., Brooklyn McLaughlin at (212) 442-3658 or Bache Commodities (Hong Kong) Ltd. Filed for Chapter 7 bankruptcy [email protected]. ● Drinker Biddle & Reath signed a Warburg Pincus (Manhattan), $416.4 Merck & Co. SB M&A protection on March 29. The filing cites 10-year lease for 15,400 square feet at Wellington Management Co., estimated liabilities of $100,001 to ● Health and Hospitals Corp. 1177 Sixth Ave., a 1 million-square-foot S.A.C. Capital Advisors/ $500,000 and estimated assets of $0 to Requests proposals by 4 p.m. on May 2 building owned by Silverstein Properties. Inspire Pharmaceuticals Inc. $50,000. Among the creditors with the for construction management services Jane Roundell of CresaPartners Terremark Worldwide Inc. $192.1 Verizon Communications GCI largest unsecured claims are Board on an as needed basis for any HHC represented the tenant, while Jeremy Inc. (Manhattan) Electric/Mechanical Co., owed $40,000; facility in the five boroughs. At least five Moss and Roger Silverstein represented Brazos $173.5 AmSurg Corp. SB M&A State Insurance Fund, owed $30,282.33; construction management firms will be the landlord in-house.The asking rent Partners, CCMP Capital and Chartis Insurance Co., owed selected and awarded a contract. A copy was $78 a square foot. Advisors (Manhattan)/ National Surgical Care Inc. $25,000. of the RFP is available at www.nyc.gov/hhc. Contact Clifton ● Avenues: The World School signed a Edens & Avant Inc. $150.0 New York State Teachers’ Retirement GCI ● Sbarro Inc. McLaughlin at (212) 442-3658 or 12-year lease for 12,100 square feet at 11 System, State of Michigan Retirement Systems 401 Broadhollow Road, Melville, L.I. [email protected]. E. 26th St., a 21-story, 264,700-square- Filed for Chapter 11 bankruptcy foot building owned by East Twenty Selected deals announced for the week ended April 10 involving companies in metro New York. protection on April 4. The filing cites GOODS AND SERVICES Sixth Associates. Glenn Isaacson, David FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing ● shares of a company with the participation of a financial buyer. GCI: investment estimated liabilities of $100,000,001 to City University of New York Maurer-Holaender and Stephen Siegel represents new money invested in a company for a minority stake. SB M&A: Strategic buyer $500 million and estimated assets of Seeks competitive sealed bids by 2:30 of CB Richard Ellis represented the M&A represents a minority or majority acquisition of existing shares of a company without the $100,000,001 to $500 million. Among p.m. on May 3 for assorted Betco “green” tenant, while James Buslik and Jeffrey participation of a financial buyer. source: capitaliq the creditors with the largest unsecured cleaning products for restrooms Schwartz of Adams & Co. negotiated on

April 18, 2011 | Crain’s New York Business | 23 20110418-NEWS--0024-NAT-CCI-CN_-- 4/15/2011 8:10 PM Page 1

Some industry executives worry that the city’s production infra- TV pilots hit a record structure won’t be able to meet an- Quandary for Quinn ticipated demand. The Avengers Continued from Page 1 year) about a group of in feature film reportedly wanted to Continued from Page 1 mayor, should either one run. pilot production last year. The in- their early 20s,is set to begin shoot- shoot in New York this spring but issues that pit the business communi- Instead, campaign experts said, crease in business has nearly all of ing next month. couldn’t find space, so it went to ty against her progressive base.But she Ms. Quinn must assemble a patch- the city’s main stages expanding and “We have a lot of New York sto- New Mexico. cannot walk the tightrope forever. work of constituencies: small busi- equipment rentals building their in- ries we want to tell right now, but I “We have a problem with studio “In New York,you have to walk a ness, gays and lesbians, women, ventories. don’t know if we could have had the space,” Local 52’s Mr. Ford said. fine line to get elected in a Demo- building trades, tenant activists and Though pilots typically “There’s only so much real cratic primary,” said George Arzt, a African-Americans.Smoothing Wal- shoot for only six to eight estate, and it’s very expen- veteran political consultant. “And mart’s arrival would help her with weeks and have relatively sive.” she’s walking that line.” the building trades and some black low budgets of $4 million to Soundstages are at- Which side she chooses will de- voters,who want the jobs the retail- $6 million, the numbers add tempting to remedy the termine the fate of so-called living er would bring. up. Katherine Oliver, the situation. Kaufman Asto- wage requirements, mandatory sick city’s film commissioner, es- ria recently opened its sev- pay and other measures opposed by Which way on Walmart? timates that production enth soundstage, which is the business community and her “She’s talked to Walmart and to companies have spent about 40,000 square feet, and most visible ally, Mayor Michael the unions, and clearly she’s looking $120 million on pilots so far both Silvercup and Broad- Bloomberg. The speaker can stop for middle ground,” Mr. Arzt said. this year. way Stages are looking to bills in their tracks or direct her “Most people are going to be wary expand. members to override mayoral vetoes. about losing jobs by preventing TV biz “is the backbone” Ms.Quinn,who declined to be in- Walmart from coming in.” Additionally, placing a Crowded soundstages terviewed for this story,said in a state- Stuart Appelbaum, president of pilot in New York improves Steiner Studios in the ment that government’s job is “to the Retail, Wholesale and Depart- the chances that the series Brooklyn Navy Yard bring stakeholders together to build ment Store Union, thought other- will be shot in the city. A se- couldn’t accommodate a consensus and find real solutions to wise.“Even after she met with Wal- ries generally costs at least pilot this year because its the city’s problems.” When she put mart, she said they didn’t convince $45 million a season and five soundstages were paid sick days on the back burner, she her, and she’s still opposed,” he said. films from June through booked with three TV se- said, “I made a decision that was not Ms. Quinn has been unyielding April. That’s job stability in ries. It is pressing to com- easy,based on the requirements of the in her criticism of Walmart’s labor the production business. plete a 280,000-square- job” and not based practices, but food “We need a healthy mix foot,$95 million expansion on “any future race.” policy offers the of TV and feature films, but that will add five stages. The speaker is Business, chance for a deal. television is the backbone of The project is expected to both an “expedient Her FoodWorks our business,” said Hal be finished in a year. Stein- politician and core labor are initiative to bring Rosenbluth, president of er is developing a 10-year believer,” said fresh, healthy and Kaufman Astoria Studios in plan that will increase its Doug Muzzio, a watching affordable food to Queens. “It employs a large campus to about 30 LOCATION, LOCATION: professor of public all New Yorkers number of people for a long Smash, which features stages—the equivalent of affairs at Baruch her closely needs corporate time.” actress Megan Hilty, major lots in . College. “A domi- partners—a bill New York’s renewed tax is one of the many “If the current expan- nant element of her Walmart could fill. credit program has already pilots currently shooting sion had been done now, decision-making is Walmart has re- made it possible for a num- in the city. we would have been fully certainly political, peatedly said it ber of dramas and sitcoms to booked,” said Chairman but it’s not neces- would focus on film in the city.HBO has re- newscom Douglas Steiner. “But sarily the only element all the time, poor, underserved neighborhoods cently filmed or is filming seven kind of access and success without even now, I look out in our parking every time.” Those close to her in- that lack fresh food options. shows here,its highest number ever. the tax incentive,” said Bruce Rich- lot and see 1,000 cars, and it feels sist that the mayoral race, which she The retailer has teamed up with They include the second season of mond, HBO’s executive vice presi- good. Without the tax incentive is widely expected to enter, is not a first lady Michelle Obama on a plan the $65 million Boardwalk Empire, dent of production, original pro- program, these people would not be big factor in her decisions. to build stores in poor neighbor- How to Make It in America and gramming. “It has really opened up working.” Ⅲ For Ms. Quinn, political calcula- hoods and sell healthier foods. A Bored to Death. Girls, a new series so many opportunities for people to tions can be the toughest part. She’s similar alliance with Ms. Quinn, created by and starring Lena Dun- shoot New York,and they are taking LISTEN to a discussion at a former tenant activist with a pro- while sure to upset retail and super- ham (a Crain’s 40 Under 40 this advantage of it.” CrainsNewYork.com/audio gressive past,but her alliance with the market unions,would make a splash mayor raises questions about what and could pay off in 2013. her path to victory might be in 2013. The way forward on living wage membership She enjoys support from the is less clear,because there is a broad- gives you TheStreet revamps business community,which is large- er array of supporters and oppo- ly responsible for the $3.2 million in nents. The bill is before the council campaign cash she has collected in and a city-funded study on the issue Continued from Page 2 end audience that is attractive to ad- the past four years. Mr. Bloomberg could be released any week now, so Cramer said. He applauded the vertisers, there are a lot of sites out is certainly a fan—a Democratic Ms. Quinn will have to take a posi- “huge number of new voices.” there that want those ad dollars.” consultant said (disdainfully) that tion. The mayor, the real estate in- But some investors still see a Mr. Otte counters that the audi- the mayor’s team thinks of the dustry and an alliance led by the good chunk of TheStreet’s value de- ence for TheStreet’s premium con- speaker as staff—but as his popular- city’s chambers of commerce oppose pending on Mr. Cramer’s presence. tent is expanding as younger people ity sags, his imprimatur could be- wage mandates. Several groups, in- “It has a material impact if he take an interest in trading. And the come a hindrance. cluding Mr.Appelbaum’s union,the 1 leaves, so I understand why they are company is extending its reach powerful 32BJ SEIU building serv- showcasing other contributors,”said through content-sharing agree- Cultivating constituencies ice workers, and a community and HUGE Mohannad Aama, a managing di- ments, like the one it struck last Still, the mayor can help Ms. clergy coalition, back the measures. rector of Beam Capital Manage- month with the Journal Register Quinn behind the scenes. A Demo- When Ms. Quinn waylaid the advantage ment, which acquired a stake in newspaper chain. TheStreet pro- cratic insider said that former paid sick days bill, she cited the re- TheStreet in 2009.“But let’s be hon- vides stories to the papers and their Bloomberg campaign manager cession but left open the possibility est: They still rely on Jim Cramer.” websites, and in return has access to Bradley Tusk, a consultant for Wal- of changing her mind if the econo- There’s also a question of how their local business news. mart,is telling some clients to get on my improves—which it has. much TheStreet can grow. The fi- The CEO also insists that board with Ms. Quinn. (Mr. Tusk Some insiders said that the con- nancial news space is getting more TheStreet will enjoy further audi- said only that he’s setting up meet- troversial issues she tackles as speak- crowded, with the expansion of ence growth as Google reconfigures ings for his education reform clients er will prepare her for a competitive Bloomberg.com and the addition of its search algorithms to favor quali- with Ms. Quinn.) campaign, and that New Yorkers newcomers such as Business Insid- ty content sites. Most of all, he sees The speaker has been moving to want to see their leaders make hard er. And Motley Fool and Market- TheStreet building on what only a cast herself as independent of Mr. choices. Watch—which is part of the Dow few news operations have online: a Bloomberg. But even if she bucks “I honestly believe she tries to Jones network—also compete in the healthy dual revenue stream. her business supporters by opposing make the best decision,not based on area of subscription services. “You have the ability to plan with Walmart’s attempts to open a city polling, popularity or endorse- “You can only sell this content to subscription revenue,”Mr.Otte said. store and backing living wage and ments,” said Pat Purcell, assistant to so many people,” argued Chris “And you have the upside potential of paid sick days, insiders said, the the president of United Food and Roush,a business journalism profes- a robust advertising business.” Ⅲ most crucial labor unions and the Commercial Workers Local 1500. sor at the University of North Car- Working Families Party would still With key business issues coming www.eanyc.com olina at Chapel Hill. “And though LISTEN to a discussion at support Public Advocate Bill de to a head, there’s plenty of decision- [TheStreet does] have a very high- CrainsNewYork.com/audio Blasio or Comptroller John Liu for making to come. Ⅲ

24 | Crain’s New York Business | April 18, 2011 20110418-NEWS--0025-NAT-CCI-CN_-- 4/15/2011 2:28 PM Page 1

The number of women-owned businesses in NYS has grown by 58% since 1997, hitting 622,300 BUSINESS LIVES Source: OPEN

HOT JOBS EXECUTIVE INBOX Anne Fisher MANAGING DIRECTOR OF DEVELOPMENT ORGANIZATION City Year New York An elite JOB DESCRIPTION Leverage the resources of the philanthropic incubator sector to expand the organization MOST IMPORTANT TASKS for worthy tech Develop and implement a startups revenue-generation strategy and growth campaign LAUNCHED in 2006 in Boulder, CREDENTIALS NEEDED B.A. or Colo., incubator TechStars had B.S. required, M.B.A. preferred; Silicon Alley abuzz when it arrived experience in corporate sales, in New York last fall. “Everyone business development, was saying, ‘I’m applying. Are communications or related field you applying?’ ” said Kevin SALARY $120,000 to $140,000 Prentiss, founder of Red Rover, a RECRUITER Internal 3-year-old software firm. DOWNSIDE Coping with uncertain The applications were for a funding for service programs three-month program, which ended April 8, to accelerate UPSIDE Having a positive effect startups’ growth by connecting on local youth by teaching them to be active community members them with mentors and investors. So far, 81 firms in Founded in 1988, City Year enlists Boulder, Boston and youths for a year of full-time service. The organization works to have raised a total of $30 turn around low-performing million this way, and seven of schools and reduce high-school the 20 original participants have dropout rates in its target cities. been acquired. Getting into the program is —SUZANNE PANARA tough: TechStars co-founder David Cohen, a successful serial TIME TO MAKE THE MATZOS: entrepreneur and now an angel Rabbi Mayer Kirshner EXECUTIVE MOVES oversees the production of investor, said New York drew more than 2.5 million boxes about 680 applicants, of which Israel Cancer Research for Passover. 11 were accepted. Fund Inc.: Eric G. The incubator recently Heffler, 59, was named announced a summer session,

national executive buck ennis director of the from July 11 to Oct. 11. The nonprofit application deadline is May 26, organization and will GOTHAM GIGS and details are available at oversee all techstars.org. fundraising, communications and “TechStars is looking for three organizational operations throughout things: solid revenues, happy the U.S. He was previously national director, major gifts, for American customers and a great working Friends of Magen David Adom. His Bread and Butter prototype,” Mr. Prentiss said. Red TidalTV: Aleck Schleider, Rover created software for a 42, was hired as vice social-learning platform that president of new ‘It gets very For the past six months, Rabbi Mayer Kirshner has been working facilitates project collaborations. product development 12- to 14-hour days, six days a week, stopping just for the Sabbath. All 11 entrepreneurs are for the video quartered in TechStars’ Union advertising, exhausting, As chief supervisor at Aron Streit Inc. on the Lower East Side, the Square offices. “It was great optimization and only family-owned matzo factory left in the U.S., he oversees the yield-management but we have bouncing ideas off one solutions provider. He had been vice production of more than 2.5 million boxes of matzo for Passover. ¶ “It another,” said Jason Baptiste, president for digital advertising to bake the gets very exhausting, but we have to bake the matzos,” he said. ¶ The co-founder and CEO of OnSwipe. products at Forbes Media. job calls for absolute precision. According to Jewish law, once water The startup makes what it Financial Times: Gavin Daly, 38, was describes as “insanely easy” appointed financial publishing director. matzos’ is added to the flour, the dough must be mixed, formed and baked He was formerly executive editor and software that lets iPad and other co-managing director for Money- within 18 minutes, so that it will be done before leavening begins.The tablet users access magazines Media. machines must be thoroughly cleaned before the next batch is made; and books online. OnSwipe has Skanska USA Building: Justin Post, 48, otherwise, workers will need to restart the whole process. ¶ The 50- already raised about $1 million was promoted to senior vice president of year-old rabbi doesn’t mind the long days. ¶ “In high school, I worked in seed money from backers like operations for the construction services Betaworks, on West 13th Street provider. He was formerly vice president in a pizza parlor, and after a while, I never had pizza again,” Rabbi and director of operations. in Manhattan. Sean Szatkowski, 42, was promoted to Kirshner said. “But that hasn’t happened with matzo.” ¶ The rabbi vice president of operations. He was also gives tours of the 85-year-old factory on Rivington Street, where IF YOU HATCHED YOUR COMPANY IN previously a project director. workers pass out samples to passersby.Tonight, though, he’ll get to AN INCUBATOR, what aspect of the Hoyos Group: Anthony Antolino, 39, was experience did you find most appointed chief marketing officer. He relax at the seder table with his 12 kids, who range in age from 3 to 27. valuable? Tell us at See EXECUTIVE MOVES on Page 26 —miriam kreinin souccar www.crainsnewyork.com/execinbox.

April 18, 2011 | Crain’s New York Business | 25 20110418-NEWS--0026-NAT-CCI-CN_-- 4/15/2011 2:29 PM Page 1

RÉSUMÉ REVIEW Behind the big screen Is your job search all it could be? We ask the experts. Programming director cial for us. The biggest thing is our terest, or is this an audience-pleas- NAME CHARLES O. IULO opening night. We’re doing it out- er? I may not personally like the SUMMARY discusses highlights side for the community for free, film,but the press reaction might be Experienced construction management and which we haven’t done in the past. very good on it. It becomes a puzzle real estate professional of Tribeca Film Festival And for the first time we’re having a of matching things together. documentary feature open the festi- PROFESSIONAL EXPERIENCE val. It’s Cameron Crowe’s docu- In your 10 years with the festival, what F.J. Sciame Construction Co., 2007-2010 BY MIRIAM KREININ SOUCCAR mentary on Elton John, called The have been your biggest breakout hits? Recent projects: Columbia University Faculty House, Citi Field, Four Union. Our first year, we had Roger Seasons restaurant renovation. Developed construction budgets, tarting Wednesday, film fa- Dodger, Jesse Eisenberg’s first subcontractor bid leveling and purchasing. Managed field supervision natics will descend on local How do you choose the film. We had Transamerica, and subcontractors. Developed construction schedules. Reviewed and cinemas for 12 days for the films? where Felicity Huffman went analyzed subcontractor change orders and managed job cost reports. 10th Tribeca Film Festival. The first on for an Oscar nomination, Compiled and reviewed subcontractors’ requisitions and assembled SWhat started as an effort to revive thing is the sub- and Taxi to the Dark Side, contractor payment applications to clients. lower Manhattan after Sept. 11 has jective point of which went on to win an C.O.I. Development Co., 2010-present become one of the largest film festi- view.Do I per- Oscar. Owner/consultant vals in the world. Last year, 410,000 sonally like 316 Pleasant Ave.: construction feasibility and preconstruction people at- this film? But Do you ever get sick of watching budget/schedule for ground-up new construction of six-story residential movies? tended the I also think rental project. festival, which about who Yes! When we’re getting 1290 E. Bay Ave.: preconstruction services for two-story commercial offered 396 would come and down to the end of the line, I MOVERS & building and tenant fit-out. SHAKERS movie screen- see the film, how feel like I never want to look ings. The it fits with the at another DVD. But we get EDUCATION David number of festival. Is through it, and hopefully Baruch College, B.A., economics; minor in political science submissions there in- something in that last group Résumé appears in condensed form. Kwok has quadru- dustry of films at the end pops out, pled over the in- and most of the time, it EXPERT ADVICE years, reach- does. Charles’ one-page résumé shows his experience in construction ing 5,624 fea- management by highlighting recent projects and quantifying the size of tures and shorts this year. Together What is your favorite movie these projects. To enhance the flow and clarity of the résumé, Charles with his team, David Kwok, ever? should take the general responsibilities and skills section and integrate it Tribeca’s 33-year-old director of Ever? I grew up in with the projects section. This would be helpful in answering the question programming, culled through those the ’80s on all the that I had in reading the résumé: “What is unique or different about submissions and scoured the world John Hughes movies. Charles’ project-management skill set?” If more space is needed, then I to find the 93 features and 60 shorts Between The Break- recommend that Charles delete his coursework section, as it is no longer from 40 countries that make up this fast Club and Pretty relevant on the résumé. year’s slate. in Pink, I’ve seen all —jason levin, district manager, Vault.com of them a million What is going to be special or different at times. John Hughes To contact this candidate or to be featured in “Résumé Review,” e-mail us the festival this year? had the first initial at [email protected]. It’s our 10th year, so it’s a bit spe- impact on me. Ⅲ

marketing. He had been an interim national basketball magazine. Horizon Engineering. managing director of social engagement. EXECUTIVE MOVES director at the company. CBIZ MHM: Terence MacAvery, 61, joined EngenderHealth: Daniel Doucette, 43, was He had been head of digital strategy and ERG Property Advisors: Matthew Sparks, the audit services firm as a shareholder. named to the newly created position of business development at CreativeFeed. Continued from Page 25 39, was hired as a partner. Previously, he He was formerly a partner at KPMG. chief operating officer for the reproduc- Mr Youth: Helene De was previously a senior vice president at was a managing partner and principal at Brian Ryniker, 34, was promoted to tive health organization. He had been Vries, 43, joined the DMC Worldwide. GFI Realty Services. shareholder. He was a director. director of grants and contracts. social marketing Dignity U Wear: Barbara Truncellito, 60, AppNexus: Ari Paparo, 40, joined the American Technion Society: Jerome A. Hearst Magazines Digital Media: agency as chief talent has been named director of development advertising company as senior vice Kleinman, 62, has joined as director of Kimberly Lau, 35, was promoted to vice officer, a newly created for the nonprofit organization that president of product, a newly created the metropolitan New York region of president of business development and position. Her most works with social service agencies to position. He had been executive vice the nonprofit organization supporting partnership relations. She was most recent position was distribute new clothing to those in need. president of product leadership for higher education in Israel. He was recently executive director of business executive vice She was formerly merchandising design Nielsen Co. senior director of development at the development. president at DHR director at Olivia Miller Inc. Complex Media Network: Russ Bengtson, North Shore-LIJ Health System Colliers International: International. Cobra Legal Solutions: Arthur Halpern, 39, has joined as sneaker editor. He was Foundation. Bruce Beegel, 49, was Matt McRoberts, 36, joined as chief 43, was named director, global most recently editor in chief of Slam,a Accounting Transition Advisors: John C. hired as managing growth officer, a newly created position. Dnyprowsky, 33, was appointed director in the tenant He was a partner at Iris Worldwide, managing director of the consulting representation which he co-founded. CORPORATE LADDER firm’s New York office. He was most division. He was Gibson Dunn & Crutcher: Joseph Evall, 51, recently vice president of sales for formerly a senior joined the law firm as a litigation Advantage Payroll Services. associate with CB partner. He was a partner at Orrick CONSTRUCTING A PROMOTION TD Bank: John Valladares, 31, has been Richard Ellis. Herrington & Sutcliffe. CHUCK ROMANOLI, 49, has been promoted to president and chief executive named vice president and relationship Firstborn: Kevin Arthur, 50, has been Lauren Elliot, 44, joined as a litigation of Greyhawk, a construction project management and consulting firm. Mr. manager in commercial real estate in promoted to chief operating officer of partner. She was a partner at Orrick Romanoli, who has more than 25 years of experience in the construction New York City. He had been portfolio the digital advertising agency. He was Herrington & Sutcliffe. industry, was most recently chief operating officer at the officer in the managed assets group at previously executive vice president. Richard Mark, 55, joined as a litigation Bank of America in New York City. Halcrow: Margarita Gagliardi, 55, joined partner. He was a partner at Orrick firm. He is an active member of the Construction Halstead Property: Jim Gricar, 44, joined the consulting firm as senior vice Herrington & Sutcliffe. Management Association of America and a past as general sales manager, a newly created president of transportation planning in Daniel Thomasch, 54, joined as a litigation president of CMAA’s Mid-Atlantic Chapter. position. He was formerly director of the Americas. She was most recently partner. He was most recently a partner Prior to joining Greyhawk, Mr. Romanoli held sales for Brown Harris Stevens. senior vice president and national at Orrick Herrington & Sutcliffe. senior positions at a variety of construction A.C. Lawrence & Co.: Denise Salizzoni, practice leader for planning services at Greyhawk: Ron Kerins, 50, has been management firms in New Jersey. He holds an 47, was hired as senior vice president for STV. named principal. He continues as a the real estate brokerage firm. She was Time Equities Brokerage: Javier regional manager at the firm. engineering degree from Rutgers University College most recently managing director at Lattanzio, 39, was promoted to director —laura shin of Engineering. He often speaks on construction Century 21 NY Metro. of sales. He was formerly sales manager management topics at client and industry Cammy Cutler, 34, was promoted to for condo conversions in the residential seminars, serves on various educational closing director and assistant manager. team. XECUTIV PROMNS E Kahn Architecture and Design: and advisory boards and is active in many She had been an executive assistant. Heidi The fastest way to get an announcement into regional organizations. WSP Flack + Kurtz: Paul Meyer, 55, was Kahn, 46, has been promoted to Crain’s is to submit online. Fill out the form appointed vice president of president and director of design. She —LAURA SHIN at www.crainsnewyork.com/section/ commissioning at the engineering firm. was most recently vice president. executive_moves. The Executive Moves column Previously, he was a senior engineer at PainePR: Jon Cronin, 38, was hired as is also available online.

26 | Crain’s New York Business | April 18, 2011 20110418-NEWS--0027-NAT-CCI-CN_-- 4/15/2011 2:29 PM Page 1 chemex / INSATIABLE CRITIC Gael Greene FRIDAY, APRIL 29 flickr.com Join the Science, Industry & Business THE Library for FINANCIAL EMPOWERMENT DAY, a full day of workshops and classes taught by experts from various financial WEEK agencies, including the Securities and Exchange Commission and the Financial Industry Regulatory A landlocked AHEAD Authority.The free event will take place at the library, 188 Madison Ave., from APR. 25-MAY 1 11 a.m. to 6 p.m. For more information, seafood spot visit www.nypl.org/fed. CULTURAL EVENTS CONFERENCES AND THURSDAY, APRIL 28 WHAT HE’S Pier 9 on Ninth Ave. SEMINARS WHITNEY MUSEUM OF AMERICAN ART MONDAY, APRIL 25 celebrates the opening of “Breaking READING offers a mostly To kick off CONSTRUCTION SAFETY WEEK, Ground: The Whitney’s Founding the city Department of Buildings invites Collection.” This exhibition, which runs ROBERT KASDIN, who heads up successful mix you to its “Build Safe/Live Safe through Sept. 18, is the first in a operations and financial Conference: An Inside Look at NYC multiyear series exploring overlooked management at Columbia ot so long ago, in the Construction Trends.” Department developments in American art. Museum University, is finishing Timothy experts will discuss new safety tickets, which include all current grips of a fried clam- Snyder’s Bloodlands: Europe belly obsession, I per- innovations, new requirements and exhibitions, range from $12 to $18 and recent accidents. The conference will can be purchased online at Between Hitler and Stalin. The suaded friends to drive take place at the NYU Rosenthal whitney.org/visit/buytickets, or at the book revisits the history of the all the way to Glouces- Pavilion, 60 Washington Square South, museum, located at 945 Madison Nazi and Soviet extermination ter, Mass., for a round of lunches so from 9 a.m. to 1 p.m. Tickets are $36, Ave. N buck ennis of some 14 million people in I could choose the best of the best. EXCELLENT: The cioppino with bass and registration is required. To register, Pick Eastern Europe over two decades. It was heaven, and it was hellish, as visit www.ovationtix.com/trs/pe/ SATURDAY, APRIL 30 of the He picked up the book partly marathon tastings can be. Nothing 8914055. For more information, call Join the New York Press for week because it got “great reviews,” he on that four-stop sea-shack crawl PIER 9 (212) 566-3473. the NEW AMSTERDAM BICYCLE SHOW left me quite as excited as the amaz- 802 Ninth Ave. to kick off said—acknowledging, though, (212) 262-1299HURSDAY, PIL T 8 2 Bike Month NYC 2011. The show will that it’s “depressing.” ingly paunchy critters tucked into MANHATTAN CHAMBER OF COMMERCE, feature exhibitions, giveaways and the Everything Basket at Pier 9. www.pier9nyc.com He’s also reading Edward TrustElement and Con Edison invite refreshments and will take place at Glaeser’s Triumph of the City: How We’re grazing the menu at you to “Learning From New York City’s Center 548, at 548 W. 22nd St. in chef/partner Eric Hara’s new “more Green Schools.” The conference will Chelsea, from 10 a.m. to 7 p.m. Our Greatest Invention Makes Us than a fish shack, less than a seafood CUISINE American seafood take place at the Horticultural Society Tickets are $15 for general admission Richer, Smarter, Greener, palace”on landlocked Ninth Avenue of New York, 148 W. 37th St., from or $40 for a family ticket (maximum Healthier, and Happier. This jibes as a Saturday night crowd rolls in— PRICE RANGE Entrées $18-$29 8 a.m. to 10 a.m. Tickets are $10 for of four family members) and can be with his interest in economic local, maybe, with some tunnel ac- SERVING Dinner seven days; chamber members and $20 for purchased online by visiting development, as Columbia tion,too.And our server,Eleanor (as nonmembers. To register, visit newambikeshow.com/tickets.html. embarks on its own development of brunch Sat., Sun. Single tickets can also be purchased at in Eleanor Roosevelt,she says,deft- www.manhattancc.org. For more a 17-acre site for its Manhattanville RESERVATIONS Yes information, call (212) 473-7875 or the door for $20. ly gauging our provenance),is on the e-mail [email protected]. —suzanne panara campus—one of the biggest real case, delivering a cast-iron frying NOISE LEVEL Not too noisy to talk estate projects in the city. pan of biscuits with a twist—jala- To view Crain’s classified events listings, go to www.crainsnewyork.com/events —VALERIE BLOCK peño, scallion, corn, micro-arugu- I can’t wait to return. la—and honey butter for those who I will definitely go back. never know when enough’s enough. I’ll let them simmer awhile. Quickly the table is covered with NO HATS Never again. starters, a trio of cold appetizers for $22: good-enough ceviche of raw salmon in big chunks with orange chili sauce. (The last works for the and citrus oil, lively chopped razor very good French fries, too.) clams with bits of olive, cilantro and The gathering is enough for the mint stuffed into their canoe-like three of us to share, and we’re divid- shells, and my favorite, crispy little ing a very good lobster roll with more shrimp tacos.There are deviled eggs fries.Impossible now to do justice to around town now that go beyond the excellent cioppino, with its big, the mere comfort food revival, but nicely cooked rectangle of bass and Pier 9’s, allegedly primed with lob- a seafood collection in a puddle of ster, aren’t among them. spicy tomato broth. Nor am I se- “Mac and cheese,” it says on the duced by yet another temptation menu, knowing all too well that few from the kitchen: the lobster dog can resist.Definitely an exaggeration. with lobster salad on top and Chica- Half a dozen pasta rings filled with go hot dog trimmings.Yet here I am a fondue of cheddar, fontina, falling in love with a yeasty dough- Parmesan, cream cheese and cream nut filled with s’mores ice cream. with a curl of lobster on top does not Does this mostly successful mix satisfy the craving for that icon. It of the serious, the sublime and the doesn’t need to be Mom’s;it just needs silly seem like a reach for Ninth to be pasta and baked,but I can imag- Avenue? Chef Hara, plugging away ine a neophiliac foodie succumbing at the noisy and feverishly antic to the sheer bombastic creativity of it. Nine in the heat of Hell’s Kitchen, Crab-shiitake arancini are a couldn’t resist a vacuum next door; more successful gambit. I’m drag- after all, his partners were the land- YOUR BIG EVENT DESERVES AN AUDIENCE. ging mine through marvelously lords. So by the time Agua Dulce LET CRAIN'S HELP YOU FILL THE SEATS. spicy tartar sauce that I’m holding vacated, he knew it would become a on to in case of emergency later. seafood spot, not too high-end for Now room is made for kitchen the locals, with some of the playful- Crain's EVENTS CALENDAR has been completely redesigned to help you fryer baskets piled high with ness he picked up running interfer- effectively find the right audience for your next big event. This interactive, crumbed (maybe a shade too ence for David Burke so many years. user-friendly destination was created to help you, the event manager, get crumbed) seafood: Blue Point oys- Once weather permits,he’ll open ters, calamari rings and those obese a sidewalk café and the garage doors maximum exposure for your event and ultimately, sell more tickets. clams—biggest Ipswich swimmers out back will roll up to a small pa- I’ve ever seen. Such voluptuous tio—a sprawling fiefdom he can beauties need little makeup, so I dip easily keep an eye on. To see all the new features and post your next event, just a “toe” into a quartet of embell- go to www.crainsnewyork.com/events ishments: aji amerillo, more tartar Copyright © 2011 by Gael Greene. sauce,tasso aïoli and a cautiously hot Syndicated by www.insatiable-critic.com.

April 18, 2011 | Crain’s New York Business | 27 Project6:fp template.qxd 4/5/11 12:38 PM Page 1

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