Info Pack 2016

Your partner in global student recruitment

London Ÿ Dublin Ÿ 2 x UK School Road Shows 2 The Student World Media Pack 2016

Welcome to The Student World

The Student World has established its excellent reputation by being the first in the international recruitment market to offer pure study abroad events. TSW launched in 2011 in MEET response to dramatic changes to the higher-education system in the UK and a rising interest in studying overseas. PROMOTE In November 2015, FPP EDU Media acquired The Student World, having witnessed the potential of the UK and Ireland student markets, and after identifying TSW's RECRUIT position as the leading source of study abroad information for British and Irish students.

The Student World engages with students and parents through international study fairs, school road shows, and comprehensive website dedicated to study abroad . 3 The Student World Media Pack 2016

The Student World Fairs

Since their inception, The Student World fairs have endeavoured to be different from other higher-education exhibitions in the market by focusing solely on overseas study. All exhibitors at The Student World fairs are international (no domestic universities are invited to exhibit), are fully accredited and teach in the English language, and are rightly viewed as the first-point of contact for anyone seeking to find out about overseas study. The Student World fairs present visitors with a unique opportunity to meet international institutions face-to-face and attend seminars on a variety of topics designed to inform and enthuse students and parents alike on the study abroad Student World Dublin Fair - 24th September 2016 experience. Student World London Fair - 1st October 2016 The Student World fairs are always held at weekends so that anyone studying or working full-time can attend. We also recognise that parents play a huge role in a student’s decision-making process to study abroad, so our weekend scheduling prohibits any barriers to their attendance.

Exhibition demographics: Top 5 overseas study Top 5 subject areas of choice Top 5 overseas study Top 5 subject areas of destinations for UK based for students at the UK fair: destinations for Ireland based choice for students at students after attending a students after attending a the Ireland fair: 22% 1. Medicine, Dentistry, Student World fair: Student World fair: postgraduate or Veterinary studies 1. Business, Economics • The Netherlands 2. Business, Economics • The Netherlands & Finance • USA & Finance • UK 2. Medicine, Dentistry, • Denmark 3. Social Sciences/ • USA or Veterinary studies • Canada Psychology/Engineering • Canada 3. Humanities 78% • Germany 4. Law • France 4. Languages 5. Engineering 5. Law undergraduate 4 The Student World Media Pack 2016

Costs for Exhibiting & Additional Promotional Opportunities

Costs for exhibiting at The Student World fairs: *early rate available until 31st December The cost for exhibiting at London £2,900 (early rate £2,500)* We have designed our exhibitor packages so that The cost for exhibiting at Dublin there are no extra hidden charges for the things we £2,900 (early rate £2,500)* consider to be essential like Wi-Fi, electricity and basic The cost for exhibiting at London and Dublin £4,500 furniture. Each Student World exhibitor booking will include the following as standard: Fair guide advertising Full page colour display advert £590 • 3m x 2m stand space, including a table, 2 x chairs, Half page colour display advert Wi-Fi, power supply & lighting £390 Featured university (double page colour spread) £900 • A pre-event drinks reception the evening before the exhibition Additional promotional opportunities (per city): • Mobile App to scan and collect data on interested £490 students Insertion in event goody bag (insert supplied by the university) £490 £900 • Student lead management system to communicate Sponsorship of the goody bag (logo on front of all goody bags) £900 and follow-up with scanned students £490 Digital advert on display board £490 SOLD • A university profile in the event fair guide Seminar pod sponsorship + 30 minute presentation SOLD £490 • Listing on thestudentworld.com and Sponsorship of registration confirmation email (logo and link) £900 edufindme.com Sponsorship of badges (logo on badges worn by all students) £2500 • Pre-event promotion via exhibition microsite, registration area, facebook page and e-newsletter Fantastic events, well run and organised, good 20 targeting and promotion resulting in good rates of attendance from students genuinely interested in studying abroad Rob Munro, Marketing and Recruitment Co-ordinator, INTO University Partnerships

The Student World Fair is quickly becoming THE go to event for out of country post secondary opportunities. I have been really impressed with the quality of the attendees and I am anticipating a fantastic ROI. Definitely a can't miss event!

Dan Seneker, Director of Enrollment Manager, Bishop’s University Canada 6 The Student World Media Pack 2016

The Student World Road Shows

The High School Road Shows are an excellent way to meet students and build relationships with careers advisers in the very best schools across the UK, by way of overseas study fairs and presentations. These schools include public, private, grammar and state-funded schools in targeted regions of the UK, that we feel have the best profile for overseas study.

Developing a presence in UK schools is fundamental to a successful awareness-raising and student recruitment campaign. In the build up to the Road Shows, our qualified Careers Adviser visits the schools to prepare students for the event, often giving an assembly talk to students in years 11, 12 and 13.

Each Road Show lasts 4 to 5 days and typically visits 10 to 15 high schools.

The format for each day is usually to run closed door events at the first few schools, and then an open door evening fair at the day's final school, where parents and students from schools in the local area are also encouraged to attend.

The number of universities from each country is strictly limited to 6 per Road Show, to ensure our events maintain a global feel and aren’t dominated by any one country.

We take care of the planning, organisation and management of all aspects of the Road Shows to ensure your visit is a comfortable one!

South-West UK & Wales Road Show - 4 Day Tour 26th - 29th September 2016

South-East UK & London Road Show - 5 Day Tour 3rd - 7th October 2016 7 The Student World Media Pack 2016

Prices & Packages

Each of the Autumn 2016 UK High School Road Shows will visit between 10 and 15 schools.

The first of the two Road Shows will visit schools in Wales and South West England.

The second will visit schools in Greater London and South East England.

Each School Road Show package includes the following:

• A table at each of the school's overseas study exhibitions

• A university profile in the Road Show guide

• Listing on thestudentworld.com and edufindme.com

• Hotel accommodation for the duration of the Road Show (Monday to Thursday inclusive)

• Food (breakfast, lunch, dinner) for the duration of the Road Show

• Coach trip between school visits, returning to and from hotel

• Drop off at large city for onward travel, or trip to London if attending the London fair

• Couriering of your event collateral between school events

Prices for exhibiting:

Cost for each Road Show in the UK £2,900

Map of visited schools Central England Road Show - March 2016 8 The Student World Media Pack 2016

Attending Exhibitors Since 2014 Aarhus University Hong Kong Polytechnic University Memorial University The University of British Columbia Aberysthwyth University Hotel Management School Maastricht Mid Uni Sweden Thompson Rivers University Acadia University Hotelschool The Hague Middelsex University Trent University Algonquin College Hult International Business School NEOMA Business School TU Delft American University in Bulgaria HU University of Applied Sciences New College of the Humanities Twente University Amsterdam University College HZ University of Applied Sciences NHTV University of Applied Sciences United Business Institutes Arizona State University IE University OCAD University Università Bocconi Avans University of Applied Sciences IED - Istituto Europeo di Design Otago Polytechnic Universiti Sains Malaysia B.H.M.S. Business Hotel Management School IMI University Centre Palacký University in Olomouc University College Cork BI Norwegian Business School InHolland University of Applied Sciences Paris College of Art University of Amsterdam Bishop's University International College of Management, Sydney Pearson College University of Debrecen Cape Breton University INTO USA Pleven Medical University University of Greenwich Carleton University Ipag Business School Queen's University University of Groningen Centennial College Istituto Europeo di Design (IED) Radboud University University of Guelph Central European University Istituto Lorenzo de' Medici Rhine-Waal University of Applied Sciences University of Saskatchewan CIS - The College for International Studies Jacobs University Bremen Riga Stradins University University of South Wales Conestoga College John Cabot University Rotterdam University of Applied Sciences University of Southern Denmark Doshisha University KEA Copenhagen School of Design and Tech Rouen Business School University of Southern New Hampshire Dublin University of Technology Laureate Hospitality Education Rutgers University University of the Fraser Valley Ecole Hoteliere de Lausanne Le Cordon Bleu SAIT Polytechnic US - UK Fulbright Commission Education Malaysia UK & Ireland Leiden University Saxion University of Applied Sciences Van Hall Larenstein University ESADE Business School Lithuanian University of Health Sciences Seneca College Vancouver Island University Finnish Network for International Programmes Lorenzo de' Medici St George's University of London Vesalius College Florida State University Loyalist College Stenden University of Applied Sciences VIA University College Fontys International Business School LUC The Hague Study in Quebec VU University Amsterdam Georgian College Greenwich University Lucerne University of Applied Sciences Study Options Waterloo University HAN University of Applied Sciences Maastricht Hotel Management School Swiss Education Group Webster University Hanze University of Applied Sciences MacEwan University The American University of Paris Wilfrid Laurier University HAS University of Applied Sciences Maastricht University The American University of Rome Winnipeg University High Commission of Canada Manitoba University The Chinese University of Hong Kong Windesheim Honours College Hochschule Rhein-Waal Marbella Design Academy The Hong Kong University of Science Zuyd University of Applied Sciences 9 Great organisation!! My compliments. It was great to just get in a bus and not think about logistics and where to go too much. So thanks for organising it the way you did. It was perfect …a fun and good week! Jessica Winters, Head of Marketing, University of Groningen

The event turned out to be great because of the number of targeted prospective students who were genuinely interested in the study programs offered. Very good matching as regards student interest and programs offered. Quynh Luu, International Admission Specialist, Arizona State University 10

e-marketing Opportunities

The Student World database consists of over 20,000 students who have registered and attended our study abroad fairs over the last couple of years and have opted- in to receive e-marketing messages.

We offer the opportunity to send HTML email messages directly to students on our database and e-marketing email packages work as follows:

• 1 x HTML email = £900 • 2 x HTML emails = £1,500 • 3 x HTML emails = £1,900 11 The Student World Media Pack 2016

Contact us

The Student World

For enquiries regarding The Student World Fairs, UK High School Road Shows, or any other items, please contact the following :

John Demer Executive Director +44 (0) 755 400 3038 [email protected]

Jack Townsend Business Development Manager +44 (0) 207 096 1462 [email protected]