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Groovefinder's Extra Groovefnder's Extra - Radio July 2018 You’re confronted with all the music in the world but what the hell are you supposed to listen to? Somebody tell me! What’s good? Larry Stein, Director Steinhardt School of New York University This Document is part of a series, published in Groovefinder's World – Birke Beisert's Blog about Music & Lifestyle Https://groovefindersworld.com/groovefinders-extra Groovefnder's Extra - Radio July 2018 What is Radio? - Two Definitions It just means you listen to audio passively, linearly. In the old days a radio station was the frequency you tuned into for a programmer’s choice of airwaves. Now it could be a playlist somebody created, or a pre-programmed genre channel. A playlist is a radio. Paul Brenner, President of NextRadio Curation, taste-making, personalization - whatever you want to call the act of somebody plopping songs in front of you, the music equivalent of sitting down and asking for the chef’s recommendations without bothering to glance at the menu - is the future of music. It is the centerpiece of a music, in people’s private homes, in public spaces, in social gatherings. And if you ask anyone from the older, airwaves-loving generation: That’s also exactly what it’s always been. Amy X. Wang, QUARTZ Digital News Outlet Groovefnder's Extra - Radio July 2018 Why Radio is important for Artists and Labels? Groovefnder's Extra - Radio July 2018 Why Radio is important for Artists and Labels? Groovefnder's Extra - Radio July 2018 Groovefnder's Extra - Radio July 2018 Let's talk about Internet-Radio To make it easy: There are three types of stations • AM/FM-Stations which also run a digital platform • Online-Only-Stations, which are run as a business or part of a business • Online-Only-Stations, which are not run as a business, but for the love of music and (sometimes) the technique. People do it because they can and because they love it; online made it easy and relatively cheap – compared to 30 years ago. Groovefnder's Extra - Radio July 2018 The one's independent Artists and Labels deal with mostly are • Online-Only-Stations, which are run as a business • Online-Only-Stations, which are run for the love of music only For Marketeers, the people who work with the budgets and try to find their ideal customers, Internet-Radio-Stations in the way we know them (and love them) are just one thing - a nightmare. These people rely on statistics and data to see where to place their adverts or their marketing best. And there are simply NO statistics >>> Groovefnder's Extra - Radio July 2018 That also means: If you are an independent artist or label, who works on his own marketing, and you try to find out, how you can push your newest release on which internet-radio-stations a little bit, you often just have to go how you feel. You mostly rely on your personal contacts and your social media or virtual contacts and the observations you make on different social media platforms. If you want to make it a bit more like a plan, there is not much (yet) how to figure that out. And again, it is obviously important to keep in mind, that there are big differences in certain countries. >>> Groovefnder's Extra - Radio July 2018 For Soulmusic-Artists, as an example, it must be heaven to feel all that love they get from European and especially UK Online-Only Stations and presenters. There is a good example imho, to illustrate it. It is discussed on and on especially on Facebook: Charts Charts is still a magic word. It leads us back to times, when we stood in front of a record shop to take a view on the newest poster. And to have a #1 in which chart ever may give an artist a good feeling. There is a lot of respect for those who invest serious time to put something like a chart together. But... >>> Groovefnder's Extra - Radio July 2018 … what does a chart really mean for an artist, if you mostly do not know on which basis a chart is built. Are they built on numbers or on personal preferences? Is anyone counting the amount of plays or listeners of a certain tune? And if, how does he technically do that? Is there one or more expert(s) who put it together? And if, who are those experts? How many people do these charts reach? Are they a reliable source to measure success? No, they aren't. Don't get me wrong please. I have most respect for people who invest much time to put a chart together and make people happy. This is a marketers-view Groovefnder's Research #4 July 2018 Where people search for Radio-Stations – some examples TuneIn, founded 2002 in San Antonio. 60 Million active Users monthly, streaming 100.000+Radiostations Iheart, founded 2008 in New York. iHeartRadio is available in Australia, Canada, the United States, and New Zealand only Radio.com, founded 2010 as CBS Radio. Not available in Germany. Since 2017 it is part of Entercom, the second largest radio company in the United States AccuRadio, founded 2000, based in Chicago. 2 Million Listeners on 1000 expert-curated Channels monthly. Groovefnder's Extra - Radio TuneIn-Followers UK | sorted by Numbers | Page 1 of 3 BBC 2 UK 2.100.000 BBC 6 UK 878.000 Jazz FM UK 353.000 Solar Radio UK 61.000 HouseFM Net UK 58.500 Soulconnexion UK 37.800 Select Radio UK 37.200 Unique Radio UK 34.600 BBC Radio Berkshire UK 30.800 DemonFM UK 29.100 Mi-Soul UK 28.900 JFSR Online UK 27.300 Colourful Radio UK 23.700 Diverse FM UK 23.100 Stomp Radio UK 22.000 Selected Stations with more than 1000 Followers are featured in Groovefinder's World Groovefnder's Extra - Radio TuneIn-Followers UK | sorted by Numbers | Page 2 of 3 DejavuFM UK 20.500 Point Blank FM UK 18.600 House Beat EU UK 10.800 Kane FM UK 8.800 Playback UK 8.600 Pressure Radio UK 7.800 Starpoint Radio UK 7.200 Back2Back UK 7.100 D3EP Radio Network UK 6.600 Urban Gospel Network UK 6.300 Release FM UK 5.200 Zero Radio UK 5.000 Soul Radio UK 4.700 103.9 Voice FM UK 4.700 Legacy 90.1 UK 4.400 Soul Power Radio UK 4.400 Selected Stations with more than 1000 Followers that are featured in Groovefinder's World Groovefnder's Extra - Radio TuneIn-Followers UK | sorted by Numbers | Page 3 of 3 SoulBeat Radio UK 4.200 Codesouth.FM UK 4.100 Hayes FM UK 4.100 Soul Legends Radio UK 4.000 Delite Radio UK 3.900 Marlow FM UK 3.700 Club Vibez UK 3.400 Urban Jazz Radio UK 3.200 Cruise FM UK 3.100 Groove City Radio UK 3.100 Gravity FM UK 2.900 Soul Train Radio UK 2.200 Birmingham Sounds Radio UK 1.600 Mi-Soul Conossieurs UK 1.500 RealHouse Radio UK 1.300 Sound Fusion Radio UK 1.300 Selected Stations with more than 1000 Followers that are featured in Groovefinder's World Groovefnder's Extra - Radio TuneIn-Followers other european countries | sorted by Numbers | Page 1 of 2 Soul Radio 184.500 The Netherlands Jazz & Soul Radio 156.300 France Smooth JazzPL 114.900 Poland Defjay Radio 90.100 Germany Hotmix Radio Funky 73.000 France General Soul Disco Funk 69.100 France Deep House Radio (DHR) 34.400 Ireland Ibiza Live Radio 32.100 Spain Kiss FM R'n'B 29.100 Germany Swiss Groove Radio 28.600 Switzerland Funky Beat Radio 24.700 The Netherlands Deepinradio 18.400 Greece Generations Funk 15.100 France Selected Stations with more than 2000 Followers that are featured in Groovefinder's World Groovefnder's Extra - Radio TuneIn-Followers other european countries | sorted by Numbers | Page 2 of 2 Radio Rox 15.100 Norway Motion FM 12.900 Canada RTE Pulse 11.900 Ireland Jamm FM 10.800 The Netherlands Radio DEEA 9.600 Romania Soulside Radio 9.500 France Lick FM Marbella 6.600 Spain Beach House Love Radio 5.400 Switzerland Soulpower.FM 5.300 Germany AMW.FM 3.600 Netherlands Housestationradio 3.400 Italy Play Emotions 2.600 Italy House Nation Radio 2.200 France Selected Stations with more than 2000 Followers that are featured in Groovefinder's World Thank you.
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