Annual Review 2011 THE VOICE OF UK COMMERCIAL

Contents 03 CHAIRMAN’S REVIEW 04 CEO’S REVIEW RADIO 06 12 18 REVENUE DIGITAL ORGANISATION

10 14 AUDIENCE INFLUENCE

RadioCentre | Annual Review 2011 01 // 2011 has been a year where radio has continued to buck the trend and confound its critics as the only traditional medium to grow revenue. //

02 | Annual Review 2011 Chairman’s Review

Welcome to the RadioCentre Review of An industry-wide marketing campaign was When meet with my colleagues on the 2011. The last twelve months have been an launched by the RAB under the umbrella RadioCentre board each quarter, we are impressive year for commercial radio, with theme of Britain Loves Radio, with a mindful of the importance of all these continuing record audiences and strong national advertising campaign helping to services and the need to balance both the revenue growth, especially against the deliver this message. differing priorities of different members, and recessionary backdrop for all businesses. work for a secure and prosperous future for RAB also tackled the historic challenge of a the sector. I hope that 2012 proves It has been a year where radio has lack of creativity in radio advertising, with successful for you and for everyone involved continued to buck the trend and confound an important partnership with D&AD, the in our industry. its critics, as the only traditional medium to membership organisation which represents grow revenue. And if the forecasts are to be excellence in the creative, design and believed there could be more good news in advertising communities. I’m very much the pipeline, with further growth looking forward to seeing the fruits of their anticipated in 2012. labours in 2012. This growth can in no small part be Alongside this important work, which is Dianne Thompson attributed to the work of the RAB, who focussed on revenue growth, RadioCentre’s Chairman, RadioCentre have continued to innovate with their External Affairs team has also continued to promotion of radio. Research released last work tirelessly to reduce regulation and summer, ‘Media and the Mood of the costs facing the sector, whether it is holding Nation’, showed that listening to the radio the BBC to account or achieving significant really does make you happier, with the deregulation for stations. While the range of research generating widespread coverage essential services provided by RadioCentre, across national, trade and broadcast media. such as the RACC’s advertising clearance, continue to be a mainstay of the industry.

RadioCentre | Annual Review 2011 03 It’s been a hectic 12 months of activity in commercial radio as we continue to CEO’s organise our workstreams into the R-A-D-I-O strategy pillars: revenue, Review audience, digital, influence and The fact that radio was the only traditional organisation. medium to grow Revenue in 2011 up at 2.3 per cent against a market at just 1.5 per As Dianne has already indicated in the cent, is even more remarkable when Chairman’s Review, 2011 has been a solid considered against a backdrop of an 80 per year for commercial radio in terms of both cent drop in spend from the COI (equating audience and revenue, but that wasn’t all. to about 8 per cent of total revenue). Commercial radio scooped its best ever haul of 14 Awards at the Radio The shortfall was made up by achieving the Academy Awards in May, Global successfully highest ever brand count for radio, 355 rolled-out its brand, and there were brands spending over £60,000 with notable positive yield rises for national brands successes including Vodafone at +140 per Capital and , GMG’s Smooth, and cent, return of Carphone Warehouse +200 Bauer’s Kiss networks. per cent, Lloyds TSB +300 per cent and the multiple grocers Asda +88 per cent and celebrated its first year as a // 2011 has been Morissons +133 per cent. national station in October and Absolute a solid year for Radio, having resolved its ownership issues, We have also started to see the freedoms rolled out two new digital services in allowed under the new Broadcasting Code November – 60s and beginning to be adopted – Brand commercial radio – demonstrating Integration (S&P) revenue will increase by commercial radio’s ability to innovate and about 0.4 per cent this year, reversing the in terms of both deliver great breadth and depth to its decline in this revenue stream, which was listeners. down by 4.3 per cent in 2010. audience and Radioplayer, the collaboration between Radio saw strong Audience growth across commercial radio and the BBC, has had a the entire year, peaking at just over 34 revenue. // great year, growing from 157 stations at million people listening to commercial radio launch, to over 300 stations and 6.7 million in the UK each week – over a million more regular users across hundreds of than in 2010. That gave commercial radio commercial, BBC, student and community its best share of radio listening since Q2 stations. 2004. The RAJAR figures showed UK radio audience at an all-time high of 47.6 million adults, or 91.7 per cent of the population, and that radio listening accounts for 1,076 million hours per week. As the IPA’s Touchpoints 3 study highlights, radio is still the nation’s second most-consumed medium after TV, accounting for more than a quarter of the average adult’s time spent with media a day.

04 RadioCentre | Annual Review 2011 We continued to work with Government, the BBC, Digital Radio UK and you, our members, on the Digital Radio Action Plan, and we hope we are finally approaching something of a resolution on the funding for local DAB rollout. 23 million people now listen to digital radio each week with digital reach across all platforms increasing by 10 per cent year on year. Of all radio listeners, 49.4 per cent now listen via a digital platform each week, an increase of 2.2 million people year on year. On Influence , our External Affairs team welcomed some new faces in 2011 with Ben Walker and Lindsay Bennett joining, as RadioCentre continued to press our industry’s case with , Government and the BBC Trust. We have, and will Finally, on Organisation , the continue to, work closely with the BBC Trust RadioCentre team moved to new, on the delivery of the BBC’s DQF purpose-built offices on New programme, as we stress the BBC’s Street in December, along with our radio responsibility to maximise the public value friends at Radioplayer, RAJAR, Digital of its popular music services. Radio UK, RACC, World DMB and . If you haven’t visited us in our As always, we’ll do our best to represent all new offices yet, we look forward to of our members’ interests – small and large, welcoming you soon. analogue and digital – to shape commercial radio’s future, so all of our members have the best opportunity to grow revenues, audiences and profits in 2012.

Andrew Harrison Chief Executive, RadioCentre

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REVENUE

06 RadioCentre | Annual Review 2011 Revenue

This is even more remarkable when you consider an 80 per cent drop in spend from our biggest customer, COI equating to about 8 per cent of total revenue. This shortfall has been made up by achieving our highest ever brand count – 355 brands The RC board has now approved a full spending £60k+ in a quarter (Q3). Notable campaign to improve creative standards. successes have been Vodafone +140 per Clare Bowen, Account Director at HMDG, cent, the return of Carphone Warehouse has been appointed as Head of Creative +200 per cent, Lloyds TSB +300 per cent Development. We have established a and the multiple grocers Asda +88 per cent partnership with D&AD, the membership and Morissons +133 per cent. organisation which represents excellence in the creative, design and advertising Simon Redican, MD of RAB said “2011 saw We have also seen the Brand Integration communities, and in October launched a the RAB continue to deliver a contact flexibility allowed under the new ‘Creativity in Radio’ program to help drive strategy, with help for individual advertisers Broadcasting Code beginning to be up standards in advertising. The RAB will and agencies which is unique in the adopted – Brand Integration (S&P) revenue sponsor the radio category of the marketplace. We have built on this service will increase by about 0.4 per cent this year. professional D&AD Awards, and work with with award winning research, a revamped Whilst this is not in itself an impressive D&AD to design a new training program to training programme and trade press figure it reverses a trend where this strand support and inspire ‘Creativity in Radio’, coverage which reflects our revitalised of revenue had declined by 4.3 per cent in which will be rolled out in spring 2012. medium’s success. We have also laid the 2010. A showcase of the best examples of radio groundwork to really begin to tackle the Creativity in Radio advertising, including case studies, standard of work produced by UK creative In 2011, the RAB highlighted the need to interviews and sound clips from the RAB’s agencies in 2012”. address the continued poor standard of archives, will be co-hosted on D&AD and On Revenue, there is good news. Industry much UK creative. This was brought into the RAB’s websites, alongside opinion and reports show radio is the only traditional stark relief by the poor showing of UK editorial from the sectors top minds. medium to grow revenue in 2011, with creative agencies’ radio work in industry We are also working with Haymarket, Zenith Optimedia reporting that radio has awards such as D&AD, Cannes and publishers of Campaign, Media Week and grown by 2.3 per cent vs an advertising Campaign Big Awards. Marketing to champion creative excellence. market up 1.5 per cent and Group M In February, Peter Buchanan, former deputy As part of this association, the RAB has predicting growth of +5 per cent vs a CEO of the Central Office of Information secured a regular ‘Private Hear’ feature in market which is up 0.7 per cent. (COI), joined the RAB as a consultant tasked Campaign magazine which will see radio with quantifying the creative challenge. His ads reviewed by senior industry figures on a experience of driving the COI’s creative monthly basis, and has also started an excellence and effectiveness over the past association with the Campaign BIG Awards 20 years means Peter is well suited to to again help encourage the development helping the RAB persuade and encourage of better creative work. 2012 will see a more advertisers to explore and develop series of vodcasts focussing on radio issues better creative work. including creativity.

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New RAB Marketing Campaign – Britain Loves Radio In November RAB announced a brand new marketing campaign under the umbrella theme of ‘Britain Loves Radio’. The RadioGAUGE campaign began with the relaunch of the In October, RAB celebrated measuring its RAB website and nationwide radio 500th advertising campaign with a cake for advertising. MediaCom and Volkswagen Golf Match. The bright and bold new website features Radio: The Emotional Multiplier Since its launch in January 2008 to address latest industry news, a more intuitive menu June saw the launch of the RAB's latest the lack of monitoring in radio advertising, structure, better search function in the radio research – Radio: The Emotional Multiplier – RadioGAUGE has measured 420 national ads database and a brand new mapping which revealed results from the ‘Media and and 80 regional campaigns. As well as system. The Google-based interactive the Mood of the Nation’ study which shows offering advertisers the opportunity to track mapping system, designed by MediaTel, how radio boosts consumer happiness and their radio campaign performance, makes it even easier for media planners to enhances receptiveness to brand RadioGAUGE also offers sector insights – plot radio advertising campaigns, showing advertising. The research highlights the providing comparisons with relevant coverage by reach, station, location, sales immense potential of radio to influence benchmarks – and assesses the effectiveness point and RAJAR or BARB region, with all emotions, in turn, offering a huge boost to of creative execution. maps being exportable into planning advertisers seeking emotional engagement Early 2012 will see the launch of presentations. to build their brands. RadioGAUGE Access, an online database The radio advertising was written and The research was launched to an audience which will provide further opportunities for produced by creative agency Radioville and of 150 senior advertiser and media agency agencies and advertisers to capitalise on the featured four executions being rotated contacts in Central on 28th June wealth of data we currently hold. Following across all RadioCentre member stations and was followed up with individual the successful introduction of qualitative promoting the power of radio advertising. advertiser and agency presentations by the creative feedback into the RadioGAUGE RAB team across London, , survey, the data will now offer publicly The Britain Loves Radio campaign will and . We were delighted available insight and understanding into the underpin all marketing work undertaken by to see that the research generated huge best radio creativity practice, as well as the RAB over the next 12 months and seeks interest in both the trade and national press, demonstrating the benefits that radio can to position radio as an essential and positive as well as on numerous BBC and bring to a campaign and its brands. choice for brand marketers, stimulating commercial radio programmes across the more active consideration of radio as part of country. brand advertising campaigns.

08 RadioCentre | Annual Review 2011 // The Britain Loves Radio Contact Strategy Our contact strategy again focussed on a campaign seeks combination of inspirational sessions for non radio spenders and practical support for those advertisers already committed to the to position radio medium. We ran 12 radio weeks, which involved taking over major agencies and as an essential allowing the radio groups to showcase latest developments in the medium. We ran and positive 27 individually tailored sessions for major clients such as the day at Anglia which was attended by the entire Aviva choice for brand marketing team and ended with a radio quiz in a local pub which went on well into marketers. // the small hours – other examples included days for Unilever at Absolute Radio and Weetabix at Global Radio. The RAB trained a total of 193 graduates and new joiners to both advertisers and agencies in 2011. Our constant re-evaluation of the programme has seen consistently strong levels of feedback and courses which are oversubscribed, despite us increasing their number across the year.

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AUDIENCE

10 RadioCentre | Annual Review 2011 Audience // RAJAR figures showed the overall radio audience to be at an all-time high, with over 47.6 million listeners. //

RAJAR The BRIT Awards UK Radio continues to gain listeners despite Once again, RadioCentre co-ordinated an an increasingly diverse media landscape on-air promotion for member stations to offering consumers other alternatives. give away tickets to listeners to the BRIT August 2011 RAJAR figures showed the Awards. Over 90 stations took part in 2011, overall radio audience to be at an all-time from all over the UK, broadcasting special high, with over 47.6 million listeners. This features and interviews from nominated was directly assisted by commercial radio artists. recording its highest ever audience that DEC Appeals same month, as over 34 million listeners At times of overseas emergency, the tuned in weekly for the first time. Disasters Emergency Committee brings Commercial radio peaked at a greater together the commercial and public percentage of listening hours than at any broadcasting sectors to publicise the time in the past 7 years that same quarter, situation and raise money for aid. reaching 43.7 per cent of the total. Commercial radio plays a key role in these This growth was delivered by steady year- appeals and the DEC relies on RadioCentre on-year audience increases for national to co-ordinate the activity on all radio stations – increasing 2.4 per cent overall – stations. In 2011, RadioCentre co-ordinated and significantly at local level, where an appeal for the drought in East Africa commercial radio grew audience more than which was voiced by actress Fay Ripley. 10 per cent year-on-year to serve nearly four Kathryn Hindley, Deputy Chief Executive, times the BBC Local equivalent every week. DEC said: “The RadioCentre are a great Such increases understandably made 2011 appeal partner for the DEC, helping us get a encouraging year for commercial radio our emergency appeals to a wide cross listening figures. section of the public. Our thanks go to them and their members.”

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DIGITAL

12 RadioCentre | Annual Review 2011 Coverage. One of the main issues Radioplayer regarding digital radio, which the industry RadioCentre is a shareholder in Radioplayer Digital spent time seeking to resolve throughout and was proud to be part of the successful the year, was the planning and funding of launch of this new one-stop-shop for UK local DAB coverage. This has been a priority radio in March 2011. for the industry since the absence of any Radioplayer is a partnership between funding for local DAB in the BBC licence fee commercial radio and the BBC, and brings settlement in 2010. There have since been together licensed UK radio stations of all detailed negotiations between Government kinds and allows them to be streamed and and the radio industry to try and achieve an accessed through one, easy to use location. agreement on building out local coverage. It delivers choice; discovery; search; and In parallel with this Ofcom and have ease of use. Access to Radioplayer is open been examining how to build coverage to to all commercial radio stations and FM levels. deliberately priced at an affordable level for Content. 2011 was also a year that saw the stations of all sizes. launch and expansion of digital services, The service got off to an excellent start providing a broader content proposition for RadioCentre continued to be closely growing from 157 stations at launch, to consumers, with Jazz FM and Smooth Radio involved with the development of digital over 300 stations and 6.7 million regular joining existing digital-only stations available radio of all kinds throughout 2011, whether users across hundreds of commercial, BBC, across the UK, like Absolute Radio 80s and on DAB, online or mobile. student and community stations. Work is Planet Rock. Further innovations like already underway to enable Radioplayer to While the industry remained committed to a and 70s and Smooth be accessible on more connected devices multi-platform future for radio, it also Radio’s Christmas and 70s stations also and examine international opportunities. worked alongside industry stakeholders on broadened the range of digital offerings. key aspects of the Government’s updated Digital Radio Action Plan. In particular Cars. A number of the main car RadioCentre engaged directly on a number manufacturers – including Ford and Vauxhall of the committees and working groups – outlined their plans to include digital radio established under this plan. as standard from 2013, with the number of new vehicles fitting this as standard up Separately RadioCentre was also a founding significantly from 5 per cent to over 18 per partner of Radioplayer, which brings cent in a year. together all of UK radio in one place, and was launched successful of in March 2011. Communication. Digital Radio UK oversaw the launch of a wide ranging consumer The main challenges facing digital radio’s communication campaign during 2011, development are best summarised as issues which saw a range of press and radio of coverage; content; cars; and advertising as well as promotions on BBC communication. television and radio.

// Radioplayer got off to an excellent start growing from 157 stations at launch, to over 300 stations and 6.7 million regular users. //

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INFLUENCE

14 RadioCentre | Annual Review 2011 Influence

BBC RadioCentre continues to work alongside // RadioCentre continues the BBC in order to secure a better future for the whole of UK radio, working together its work to ensure the BBC’s on Radioplayer, Digital Radio UK and RAJAR. However we also remain engaged on ensuring that the BBC’s radio output is output is appropriately appropriately focussed on the delivery of its public purposes to minimise its wider focussed on the delivery of its market impact on commercial stations. As part of this work the new BBC Chairman, public purposes to minimise Lord Patten, accompanied by BBC Trustees and staff, met with the RadioCentre Board in September to discuss a range of topics in its wider market impact on relation to the strategic role and continuing functions of the BBC Trust. commercial radio. // The Trust’s five year cycle of service licence reviews, where each BBC service is assessed against the obligations and conditions in its licence, also came to a close at the end of the year. RadioCentre continued to respond to all relevant consultations within this process in 2011 (including BBC Local Radio, 5 Live/ 5 Live Sports Extra, Asian Network and Olympics Extra). This work helped to inform our overall response to the final report of the BBC strategy review, Delivering Quality First (DQF).

RadioCentre | Annual Review 2011 15 Influence

Response to BBC Trust Review of BBC Copyright Local Radio services RadioCentre remains committed to a The BBC Local Radio service licence review copyright licensing framework that will ran concurrently with DQF and RadioCentre deliver as much creative and commercial felt that this unnaturally skewed the freedom for the industry, while consultation to examine the DQF proposals compensating rightsholders accordingly. rather than the performance of the service. We have worked with our members However, we commissioned research to throughout 2011 to develop our on-going examine how BBC Local Radio stations dialogue with the collection societies PRS for could offer the prescribed levels of public Music and PPL. value to its audiences in more restricted The issue of PRS and PPL tariffs for . Response to the BBC Trust consultation workplace for listening to the radio also on ‘Delivering Quality First’ Our recommendations for these new look remains important for stations, businesses The DQF consultation which closed in BBC Local stations were submitted and listeners themselves. Throughout 2011, December 2011 was the BBC’s reaction to alongside our submission, which stated that RadioCentre worked with other the freezing of the licence-fee until 2016. there is scope for BBC Local to further stakeholders to try to address this The BBC has attempted to do this by not improve its public value offering; as long as imbalance. Our wider parliamentary closing any services, and is ultimately it takes advantage of being part of the BBC engagement, also led to several MPs raising planning 20 per cent savings across the News division and focuses its content on an questions in parliament regarding their organisation. older audience than it currently does. constituents concerns over the tariffs. An Early Day Motion was also tabled, calling for The RadioCentre response to DQF called for Response to BBC Trust Review of Radio an examination of radio listening charges a more significant and radical change to 5 Live and 5 Live Sports Extra and the behaviour of collection societies. BBC Radio than those being proposed. In June 2011, RadioCentre’s response to the Specifically in regards to Radio 1 and 2 BBC Trust Review of Radio 5 Live and 5 Live RadioCentre also responded to the (which will be largely untouched), given Sports Extra identified that 5 Live had Hargreaves Review of Intellectual Property their significant growth in commercial ill-defined and confused priorities, which and monitored proposals for copyright radio’s heartland audience of 25-44 year caused it be an indistinctive service failing its reform, to ensure changes in copyright law olds and failure to deliver their public value public service remit of a rolling news service. in the UK and EU reflect the interests of potential. commercial radio. RadioCentre called for the 5 Live service licence to be amended to emphasise its public value output. We advocated that it should cease branding itself as an ‘entertainment’ station as part of this; instead focusing on harder newsworthy issues. The concentration of both stations on populist sports, most specifically football, should be reversed in favour of an expanded obligation to feature much more minority sports.

16 RadioCentre | Annual Review 2011 Ofcom Media Ownership Analogue Licensing In June 2011, following a concerted At the start of 2011 RadioCentre lobbied lobbying effort from RadioCentre, Ofcom to reverse its 2010 decision to offer Parliament finally approved the removal analogue radio licences for 7 year terms, of local radio and cross media ownership rather than the 12 years permitted by the rules (as recommended by Ofcom the legislation. This is particularly important for previous year). small analogue operators to ensure the best We have long argued that it seemed long term viability and security for arbitrary to insist on rules enforcing broadcasters. separate ownership where there are Following intensive discussions with senior more than two commercial radio services officials, Ofcom agreed to review this in addition to the BBC (the ‘two-plus- decision during 2012, once the outcome of one’ rule), as a means of ensuring the discussions on local DAB planning are right level of plurality and diversity of known and the Government has published viewpoint in a local media market. We its Green Paper on communications policy. have also supported the liberalisation of This was a significant result as it is 2 years the local cross media ownership rules, in ahead of schedule. order to encourage the successful development of more local multi-media Broadcasting Code companies that may have interests RadioCentre welcomed Ofcom’s decision to beyond a single sector, such as radio. liberalise the rules on commercial references in radio in 2010. Commercial radio can now This was a positive result for the endorse and promote brands and products industry’s efforts to achieve lighter live on-air provided it is transparent to regulation and should allow stations and listeners that a commercial arrangement is groups greater flexibility in terms of how in place. they run their operations. The revision has enabled commercial radio Local TV to do more to drive advertiser and agency RadioCentre has engaged with DCMS interest in sponsorship and promotion and Secretary of State on activity. Throughout 2011 RadioCentre and his plans for Local TV during 2011, RAB have worked with the industry to supporting stakeholder events to ensure develop new and innovative means of that commercial radio is represented in delivering commercial messages in radio these debates. However it has also raised programming. We are pleased to see that concerns that Local TV will put even advertisers have started to take advantage greater pressure on local advertising of these changes, which are a clear spend, and will be monitoring the of how sensible deregulation can bring development of these services closely as potential benefits to our industry. they look to launch in 2012.

RadioCentre | Annual Review 2011 17 // 30 awards were presented in front of over 600 guests – our biggest audience yet. // O

ORGANISATION

18 RadioCentre | Annual Review 2011 Organisation

RACC 2011 saw RadioCentre’s script clearance body, the RACC, clear for broadcast a total of 26,828 advertisement scripts and commercial references. The average number of scripts submitted per month was 2,100, Arqiva Commercial Radio Awards with around 70 per cent being cleared The awards, now in their 16th year, are within the published turnaround time of 24 organised by RadioCentre and recognise hours and around 50 per cent being cleared excellence and achievement across the within 8 hours. The number of ‘upheld’ whole spectrum of commercial radio. For complaints by the ASA against RACC- the first time categories for advertising were cleared ads stood at 10. included in the ceremony, which meant the nominations and winners reflected the Re-location During the year, RACC upgraded its online breadth and diversity of commercial radio as At the end of 2011 RadioCentre along with system enabling script clearance to be made well as some brilliant, innovative advertising DRUK, RAJAR, Radio Academy and quicker for customers and steered them and marketing campaigns. WorldDMB moved to new offices at the top through new consumer credit rules, of New Oxford Street. We have made the conditions for ads promoting shared equity In total 30 awards were presented in front office welcoming to visitors and members schemes and grappled with regulatory of over 600 guests – our biggest audience are invited to drop in at any time. policy for claims relating to broadband yet – at the Westminster Bridge Park Plaza speeds. RACC looks forward to increasing on July 6th. The ceremony was hosted by New websites for RadioCentre and RAB its efficiency in 2012 via new initiatives to Christian O’Connell and saw live In 2011 both RadioCentre and the RAB help RadioCentre members continue to performances from Wonderland, The Sound launched new websites. The RadioCentre achieve high advertising compliance. of Arrows and Pixie Lott. website is now the first port of call for all the latest industry news, up to date RadioCentre Members’ Conference Winners on the night included Classic FM, information on industry and policy In June 2011, RadioCentre held its fifth 96.2 Touch FM, Jack FM , Planet development, member information and members’ conference on the same day as Rock, Ronnie Wood, Dee Ford from Bauer there is also the opportunity for stations to the Arqiva Commercial Radio Awards. For Radio, Dixie and Gayle from showcase their own achievements. the first time we also had an exhibition area Yorkshire and even Christian O’Connell where the radio industry bodies and radio himself! The RAB website is now a useful resource related companies showcased their work for anyone who wants to advertise on radio. Training and businesses. All the latest RAB studies and research are Throughout the year RadioCentre and the available to download along with useful Over 150 delegates attended the RAB hold a number of low cost and free tools on how to plan, map and measure conference at Westminster Bridge Park Plaza training sessions including training for sales radio campaigns. and were able to see presentations from the staff at stations, media planners and buyers RadioCentre team as well as guest speakers at advertisers and agencies with little or no including Ed Richards, CEO, Ofcom; Feargal experience in radio. These continue to prove Sharkey, then CEO, UK Music and Michael successful and popular with participants to Hill, Managing Director, UK Radioplayer. be offered once again in 2012.

RadioCentre | Annual Review 2011 19 RadioCentre Contacts Services CEO Office Advertiser and agency liaison 020 7010 0732 Advertising clearance via RACC Radio Advertising Bureau Annual members conference 020 7010 0700 Arqiva External Affairs Industry representation 020 7010 0650 Arqiva Commercial Radio Awards Finance 020 7010 0660 BBC Industry cooperation Insight & Marketing 020 7010 0700 BBC Trust Industry representation RACC 020 7010 0608 BRITs promotion JICRIT Business support helpline 020 7010 0640 Commercial Radio Pension Scheme www.radiocentre.org Copyright Industry representation DEC appeals Digital Radio Action Plan Industry representation e-newsletters Government Industry representation Industry events Member discounts JICRIT and JET MCPS agreement for all members Ofcom Industry representation Political party conferences RAJAR board representation Research projects Training Website Information and resource Weekly online press summary

20 RadioCentre | Annual Review 2011 Board Members Non-Executive Chairman Absolute Radio 00’s Hallam FM NME Radio Absolute Radio 60’s Heart North Radio Dianne Thompson Absolute Radio 70’s Heart Devon Absolute Radio 80’s Chief Executive, Camelot UK Lotteries Ltd Absolute Radio 90’s Heart 99.9 Radio Absolute Classic Rock Radio Chief Executive Officer Absolute Radio Heart Gloucestershire Oak FM (Hinckley) Andrew Harrison Absolute Radio extra Heart Oak FM (Loughborough) Andover Sound Oban FM RadioCentre Arrow FM & Wales Original 106fm () The Arrow Heart Anglesey 102.5 Radio Pembrokeshire Non-Executive Director Ashbourne Radio Planet Rock Atlantic FM and Kip Meek Banbury Sound Radio Aire Senior Advisor, Everything Everywhere 102.1 Bay Radio Heart The Bay Heart West Country 97.1 Radio Carmarthenshire Directors The Beach Heart Radio Ceredigion Heart Wiltshire Michael Betton The Breeze Bath High Peak Radio Radio Hafren The Breeze South Reading 107fm Chief Executive The Breeze Bridgwater & West Somerset Imagine FM 100-102 Real Radio North East Lincs FM Group The Breeze Frome & West Wiltshire 104.7 Island FM 105.4 Real Radio 106.3 Bridge FM Radio 106-108 Real Radio South & West Yorkshire Malcolm Bluemel Bright FM 106.5 JACK fm Bristol 100-101 Real Radio Central Capital 106 JACK fm Hertfordshire Real Radio Wales Chief Executive Capital 106 JACK fm Oxfordshire Real Radio XS Paisley and Renfrewshire 106 JACK fm Solent Real Radio XS Manchester Planet Rock Capital Manchester Jazz FM Ridings FM Juice 107.2 Rock FM Dee Ford KCFM 99.8 Rock Radio Group Managing Director Coast Kerrang! Radio Rother FM Capital Kestrel FM (North) Rugby FM Kestrel FM (South) Rutland Radio 103.1 Central FM Key 103 Sabras Radio CFM Kingdom FM 97.5 Scarlet FM Stephen Miron Channel 103 KISS The Severn Group CEO Radio 107.7 Ashford SIBC Chill kmfm , & Herne Bay Silk 106.9 Global Radio Choice kmfm City Talk kmfm Towns Smooth Radio Glasgow Donnach O’Driscoll Citybeat kmfm and Smooth Radio UK Classic FM kmfm Thanet and Sandwich Smooth Radio Chief Executive kmfm Tunbridge Wells and Southend Radio 105.1 Absolute Radio kmfm Extra Kent Sovereign FM Lakeland Radio Splash FM Ashley Tabor Compass FM LBC 97.3 Tay AM Connect FM (Kettering, Corby & Wellingborough) LBC News 1152 Tay FM Founder & Executive President Connect FM () LGR TFM Radio Cool FM Lincs FM 3FM Global Radio Cuillin FM Lochbroom FM Touch FM Coventry Dearne FM Magic 105.4 Touch FM Stratford Stuart Taylor Dee 106.3 Magic 1152 (Manchester) Touch FM Tamworth Chief Executive Magic 1152 (Tyne & Wear) Touch FM Warwick Dream 100 Magic 1161 Town 102 GMG Radio Magic 1170 Trax FM (Bassetlaw) Forth One Magic 1548 Trax FM (Doncaster) Magic 828 (Birmingham) Magic 999 Viking FM Free Radio (Coventry and Warwickshire) Magic AM (South Yorkshire) Wave 102 Free Radio (Shropshire and the Black Country) Mansfield 103.2 Free Radio (Herefordshire & ) West FM FUN Kids MFR AM FM Dumfries GaydarRadio MFR FM West Sound 1035AM 106 Midwest Radio (Blandford & The Vale) 107.2 The Wyre Glide FM Midwest Radio (Somerset & West ) Xfm (London) Gold (Midlands) Mountain FM Xfm (Manchester) Gold (UK) Nation Radio Yorkshire Radio Gold (Wales) Newbury Sound

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