From: Welsh Athletics Sent: 06 February 2018 15:25 To: Welsh Government Subject: RE: Grant Agreement Instructions for Event Owners
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From: Welsh Athletics Sent: 06 February 2018 15:25 To: Welsh Government Subject: RE: Grant Agreement Instructions for Event Owners See attached to feed into the NWM agreement. From: WG Sent: 12 January 2018 08:10 To: Welsh Athletics Subject: RE: Grant Agreement Instructions for Event Owners Tidy. Being pushed this end re getting payments out and need grant agreement in place to do that. From: Welsh Athletics Sent: 12 January 2018 08:09 To: WG Subject: Re: Grant Agreement Instructions for Event Owners Yes, at 2.30pm today. Over at BBC now, so will check on the NWM docs later. On 12 Jan 2018, at 08:00, WG wrote: Bore da. Understand that you are speaking to (Sweetspot) this afternoon. Let me know how it goes if you would. Did you send this attached doc back to me? From: WG Sent: 14 November 2017 08:35 To: Welsh Athletics Subject: FW: Grant Agreement Instructions for Event Owners How are you getting along with this? When we agree targets, I'll draw up a draft grant agreement. From: WG Sent: 04 October 2017 08:06 To: Welsh Athletics Subject: Grant Agreement Instructions for Event Owners Grant agreement instructions to complete when you get chance. I'll work up the grant agreement when you return. WG has sent you a copy of "Grant Agreement Instructions for Event Owners" (A7420232) v1.0 from Objective. The Event Name of the Event ABP Newport Wales Marathon & 10k About the Recipient Registered Name of Run 4 Wales Ltd. Company to whom the grant is to be paid Registered Company or Company number 08057072 Charity number Project Manager/Addressee Pod 1 details including name, Capital Retail Park address, email, telephone Leckwith Road contacts (to receive and sign CF11 8EG agreement) Registered Company Same Address Correspondence address (if Same different) Is the recipient a charity? No About the Event Brief description of the Event(s) Location of Event Newport, Gwent Date(s) of Event 29th April 2018 Schedule 2 - Targets Standard targets as 1. To attract at least [18,000] spectators to the Event as discussed with the MEU evidenced by ticket sales data or visitor surveying and/or provided in business [and/or verified by Venue] plan. 2. To attract at least [5,400] spectators to the Event from outside Wales as evidenced by ticket sales data or visitor surveying 3. To generate at least [£1.1M] of net additional spending into the Welsh economy as a result of the Event. This should be evidenced using the economic calculator available on the website: http//www.eventimpacts.com 4. To attract a range of national and international media coverage including a minimum of a 30 minutes highlights programme (years 2 and 3 only) to be broadcast on terrestrial television (mainstream free to air UK television platform) to include Channel 4 and S4C. Unique viewing figures (or actual reach) to be evidenced in the post-Event report and with particular reference to Visit Wales target markets in the UK, Ireland, USA, Germany, Holland and France. *All media targets should be evidenced using appropriate recognised monitoring methods (see www.eventimpacts.com for further guidance) 5. To create at least [2] Full-Time Equivalent (FTE) post/s to support the operational delivery of the event 6. To attract at least [9,000] athletes/artists/participants to the Event 7. To attract at least [15,000] unique visitors to [event website] as measured by Google Analytics (or similar) 8. To provide internship or work placement opportunities for at least [1] students from Wales to assist with [the staging/marketing/other of the Event] 9. To employ at least [300] volunteers at the Event 10. Other Event Specific Targets…. Any other information Targets 2018 2019 2020 Spectators 18,000 19,800 21,780 Spectators from outside Wales 5,400 5,940 6,534 Net additional spend £1.1M £1.21M £1.33 TV (Media / Streaming) n/a 30 mins 30 mins Employ +2 FTE’s 2 2 2 Participants 9,000 9,900 10,800 Website visits 15,000 16,500 18,150 Internships 1 1 1 Volunteers 300 330 363 Contents 1 Event overview ................................................................................................................... 2 Local ambition Event format Target objectives Partners & responsibilities 2 Event organisation ............................................................................................................. 5 Resource planning Sustainability Welsh language provision 3 Event finances.................................................................................................................... 8 Post-event outcomes ………………………………………………………………………………10 Appendices .................................................................................................................................. 11 1 Event overview The Newport Wales Marathon is an annual mass participation running event over the full marathon distance, incorporating a 10k race and community events. The aims are to provide a marathon for Wales which complements the existing event portfolio and allows the Welsh Marathon Championships to be held in Wales (currently Virgin Money London Marathon). • In 2016, the Virgin Money London Marathon received 247,069 applications for 38,000 places. 55% were first time marathon runners (more than 135,000). Women accounted for 42% of these. • Late April represents the perfect window for marathon running in the UK and will provide an option for the 210,000 runners who are unsuccessful in the VMLM ballot. The proposed date is 29th April 2018. • The addition of a marathon to the R4W portfolio allows existing as well as new customers access to the full range of running products delivered to the highest standard. About Run 4 Wales Ltd. Run 4 Wales Ltd is defined as a not-for-profit organisation within the Social Enterprise Framework. It funds grassroots athletic activity via a registered charity, the Run 4 Wales Charitable Foundation, established in 2015. A social enterprise is a trading business with social or environmental goals at its core. Social enterprises, unlike private businesses are not driven by profit; they balance the need to run a competitive business with their equally important social and environmental aims. Any profit generated (social profit) is reinvested to help achieve those aims. Since 2012 the focus of Run 4 Wales has been to deliver sporting events and especially running events, with the aim of establishing the core competencies associated with event management and then to roll these out to support other events across Wales. R4W currently has three independent board members and a corporate board member (Welsh Athletics Ltd.), who have the necessary skills to drive this business forward. R4W Objectives Run 4 Wales’ objectives can be summarised as follows: . To promote, manage and deliver elite and mass participation sporting events in Wales . To build event management capacity in Wales o Creating employment opportunities o Developing a highly-skilled volunteer workforce To prepare bids for ‘’Signature and Major Events’ to be hosted in Wales To support the running community and race organisers in Wales through the provision of expert advice and guidance To support the development of grassroots athletics in Wales to help “Every child in Wales get hooked on sport for life.” To make a significant contribution to creating an Active Wales, contributing to the physical activity targets of the Welsh Government and the Sports Wales Community Sports Strategy Local ambition The event will also form part of the emerging Newport City Council events portfolio and will support their city centre regeneration programme. The event’s start and finish will be based in the Newport Business Improvement District and will provide a high-profile opportunity for locals and visitors to experience Newport’s newly-developed city centre. “As a gateway to Wales, Newport will be a centre of regeneration that celebrates its culture and heritage, while being a focus for varied economic growth that will strengthen its contribution to the region. It will be a place that people recognise as a lively, dynamic, growing City, with communities living in harmony in a unique natural environment.” Newport City Council is a key partner in the South Wales Metro and Cardiff Capital Region City Deal and this event will provide additional profile to the city. The benefits of mass participation events impact on several of the well-being goals within the Well- being of Future Generations Act. Running plays an important role creating a more active nation. Open to everyone, participation can lead to increased social inclusion and a stronger sense of community. By promoting a healthy lifestyle, running opportunities can help change the shape of future health patterns around obesity and heart disease. They can provide inspirational examples of team work and self-discipline and promoting these values can inspire a generation of individuals and communities to achieve. The ambition in delivering the NWM 2018-2020 editions is to help realise the Vision for Sport whilst working collaboratively with partners and stakeholders to promote race participation, develop volunteer opportunities and deliver economic, social and profile-raising impacts for the Newport City Council and Wales as a whole. With a full marathon event, Run 4 Wales can become an active member of the Association of International Marathons and Distance Races (AIMS). AIMS is a member-based organization of more than 400 of the world’s leading distance races, from over 100 countries and territories. Its objectives are: to foster and promote distance running throughout the world. to work with the International Association of Athletic Federations (IAAF) on all matters relating to international road races to exchange information, knowledge and expertise among members of the association Target objectives As well as meeting the broader strategic ambitions of event partners and the contractual obligations agreed with the Major Events Unit, a number of targets have been set which will clearly demonstrate the positive impact of hosting the event. These include: Attracting at least 18,000 spectator visitors to the city: 30% of which shall come from outside Wales. Attracting in excess of 9,000 participants to the mass race; 30% of which shall come from outside Wales.