The Philadelphia Regional Business/Marketing Monthly

PRSRT STD US Postage PAID Permit #58 Bellmawr, NJ

The Philadelphia Regional business/marketing monthly

29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 The longest established business-to-business monthly newspaper for company owners © 2011 Advertising/Communications Times $4.00 Founded July, 1976 Volume #36, Issue #3 and executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... on the 200th Anniversary September 2012 Mailed direct to buyers of business services & products of the United States of America FORMER TV-29 PR & Media City Citation Coordinator WEATHERMAN’S Personnel Cited For $25G Theft SAGA TO BE Among It’s a common public relations procedure to have “Most Sexy” Philadelphia City Council issue PRESENTED AT TRIAL a proclamation commending a John Bolaris, the much maligned company, or individual. former TV-29 weather news personality, City Council also makes may gain redemption in several months. declarations announcing a Bolaris gained a degree of notoriety special week, or special event. when he allegedly was drugged and Those proclamations, and scammed of $43,000 by two women he met commendations for years have at a Miami, Florida bar over two years ago. been processed by a City Council Just recently a Florida night club secretary, Nancy Gonzalez. She makes $60,000/year. owner, Alec Simchuk, was arrested in City Council secretary, Nancy And, just recently, she was connection with Bolaris and other cases. Gonzalez, who was arrested for arrested. Simchuk allegedly used attractive stealing about $25,000 from an She was arrested for women to become friendly with unsuspecting 88-year-old woman. men frequenting night clubs, placing them in John Bolaris allegedly stealing from a a position whereby the girls would gain their SHILA NATHAN co-hosts a destitute 88-year-old woman. She worked for former victims credit cards, and then run up huge morning radio show on Wired Her take, according to Council President Anna Verna. purchases. 96.5. Her show is called, published reports, was almost At the time of her arrest she was Bolaris allegedly had his American “Chio, Shila and Tingle in the $25,000 from the senior citizen’s on the staff of current Council Express card charged with more than Morning”. She can be reached Social Security checks. President Darrell Clarke. $43,000. on Twitter @Shilawired. Gonzalez has been on the Currently she has taken a Simchuk is also alleged to have ties to See pg. 5 Philadelphia City payroll for 32 leave of absence, and is free on an Eastern European crime ring, according years. unsecured $5,000 bail. to a report by Daily News columnist, Dan Gross. It was the FBI who apprehended Simchuk. Daily News Reporter Gets Trial is scheduled for Simchuk around Alec Simchuk Ritz October 9, 2012 in Federal Court in Miami. the Point — Gunpoint! Bolaris is scheduled to testify. “I’ve been waiting a long time for Camera this,” he told Gross. “Life’s been hell for two years and I can’t wait for A Daily News reporter was Lucas told his assailant he justice to finally be served.” right on the scene of a gun-point wasn’t carrying any cash. The Continued on page 3 Loses holdup recently. boy turned away, walked away, Phillip Lucas, a staff writer and within 24 hours was arrested. Its Focus and crime reporter, was re- Lucas wrote a bylined article about the incident for the Daily News. Ritz Camera and Image Marketing Mgr. Great cently in the area of 46th Street The alleged felon turned out L.L.C. has filed for bankruptcy. between Chestnut and Market to have been arrested twice pre- Their debt was listed at Streets at 10:30AM when he about $50 million, with assets at Catching, Plus viously for robbery. of about the same. was approached by a boy. His age was verified as be- The boy, later identified as The firm allegedly is the Pitching — for IGM ing 13. Thirteen! largest U.S. chain of specialty being 13-years-old- -13!- -point- A consumer marketing (Lucas can be reached at camera shops. manager for Interstate General ed a revolver at Lucas and de- 215-854-5914 or lucas@philly- Ritz Camera Center is at Media, the new corporate owner manded money. news.com.) 1330 Walnut St., Phila. of the Philadelphia Inquirer, Daily News, and Philly.com, was the center of attention on a recent ESPN’s “SportsCenter’s Top 10 “Business of Sports” Radio Plays” national broadcast. She is Genevieve Haney of Interview Show Is Back on Air Levittown who is also is a two- Recreation & Intercollegiate year Veteran Phillies ballgirl. ~~~~ Be a Guest Interviewee Athletics on Sept. 13th It was her catch of a hard- It’s a repeat performance! returns September 13, 2012. …Brian Hester, Vice hit, line drive at Citizens Park “The Business of Sports” It will be heard on WWDB President, of AYS Sports during a Phillies game recorded the Phillies, Haney worked in interview-talk radio show is (860 AM) at 12:30P.M. to 1P.M. th on TV that produced national Marketing on Sept. 20 returning to Philadelphia radio. every Thursday, and from oohs and aahs for her prowess. marketing at Villanova University. …Jeff Shablin, President/ The show features 5:30P.M. to 6P.M., every Saturday. Her reaction to catching the While there — to get the CEO, of Optimal Sport Health regional business owners and There is no cost, or ball, which she back-handed, was Phillies ballgirl job — she made a Club on Sept. 27th executives that utilize sports for obligation, to be a guest instantaneous — and professional. video showing her baseball abilities. their organization’s profits. interviewee. Already scheduled To be a guest interviewee — It wasn’t a fluke. The video included Villanova The show, which was as guests are: or a sponsor — contact the Radio Haney played third base coaches Jay Wright and Andy broadcast for several years …Dr. Michael Diorka, Assoc. Division of ACT, at 484-562-0063, softball for four years at Hofstra, a Talley throwing basketballs and with Ed Harvey, an icon of area Athletic Director for Facilities, Fax: 484-562-0068; or E-Mail to: Division 1 university in New York. footballs at her to show if she broadcasters, now deceased, of Univ. of Penn. Division of [email protected]. Prior to joining IGM, and could catch. She could!

Special Events Sources Meetings Seminars Available for Ideas * Production ENTERTAINERS * MUSIC open houses planning full coordination Publicity PROPS grand openings speakers or per-need help contact contact contact contact contact Whims Whims Whims Whims Whims for Rent for Rent for Rent for Rent for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com www.PhillyBizMedia.com email: [email protected] email: [email protected] email: [email protected] email: [email protected] email: [email protected] Page 2 Advertising/Communications Times September 2012 Bying “Undecideds”

By Mike Mallowe undecideds – buy my product or Does that translate to the Spending Marketing Spending $6 billion on peo- service; use me; believe in me; undecideds among us also being Dollars on the Undecideds ple who can’t make a decision try my store, or restaurant, or the stupidest among us? may be wretched excess. magazine, or come to my school. You don’t have to answer The amount of money be- This fall the two political par- (Editor’s Note: They’re called that, and neither do I. ing spent trying to get through to ties will spend about $6 billion on “advertisers”) But the question does keep the undediceds is astonishing. messages aimed, primarily, at a No matter how hard you coming up in these analysis Before bothering to do much re- small group of people – unde- work, or how many customers pieces and based on the kind of search, I calculated that about a cided voters. you thoroughly satisfy – which group profiles they project, I do billion dollars each sounded right I can’t conceive of being is exactly what most success- not think you would want any un- for the two candidates. an “undecided” voter – or pretty ful people in business do every decideds doing surgery on you Boy, was I wrong. Mike Mallowe much of an “undecided” any- day – you will still be spinning or your loved ones. The OpenSecrets.org, a blog thing. your wheels chasing after the a bit as a talking head on cable People who take umbrage that pushes for good government I am one of those people undecideds. And, you will never news. This is what Begala had to at this frequently confuse inde- in Washington, recently quoted who may be wrong, monumen- be able to truly win over those say recently in Newsweek: pendent voters with undecided one of their experts on the amount tally wrong, but who is never in undecideds, at least not for long. “When you factor out the voters. of money that will be spent, includ- doubt. undecideds in securely red or Independents have often ing advertising, media buys of all Marketing To I can definitely respect your blue states (since their votes given up on both political parties sorts, public relations, social me- personal or political preference, Determine Future won’t change the Electoral Col- after belonging to one or both of dia, direct mail, volunteers, and as long as you have one. If you look at it from this lege results), the election comes them. Many independents vote even flower arrangements at fund- My biggest problems have point-of-view, all marketing, in- down to ‘around 4 percent of the regularly and know all about raising dinners: always been with people – par- cluding advertising and public re- voters in six states.’” the issues. My apologies to any “Although a lot of money still ticularly leaders – who waited lations, is about trying to capture “I did the math so you won’t touchy independents. remains to be raised and spent, until the last possible minute to those undecideds. have to,” Begala told her. But we aren’t talking about the data already show that we’re see which way to jump. A word The future of your business, “Four percent of the presi- independent voters here – we on track to break the extraordi- like “trust” never enters into their or at least your profits, might de- dential vote in Virginia, Florida, are talking about people who nary, record-setting sums spent decision-making. pend on the undecideds and in Ohio, Iowa, New Mexico, and are so zombie-like that they truly in 2008,” said Sheila Krumholz, But, that’s just me. this election the future of the whole Colorado is 916,643 people. cannot figure out which of two Continued on next page There are still people out country might depend on them. That’s it. The American president clearly defined candidates they there who can’t decide whom will be selected by fewer than like best. Who Are they will vote for, or if they will half the number of people who vote, at all. I’m sure you might The Undecideds? paid to get into a Houston Astros even know some of them. They Elizabeth Kolbert, a blogger home game last year.’” might even make you as crazy with The New Yorker magazine, As you might expect, some- as they make me. tried to come up with a good es- thing else the undecideds have In a weird way this really timate of how many people this in common is a stupefying lack resonates with me because I “undecided” label really includes. of basic knowledge regarding know so many people who have The best person she went current events, politics or even spent their professional lives to was former Bill Clinton adviser fundamental civics. also trying to convert or convince Paul Begala, who pops up quite

Have available at your business or organization. As a free service to your visitors and personnel, will provide current issues Free. To accept, e-mail to: [email protected]. Let us know number you will make available. www.PhillyBizMedia.com

Advertising Communications Times

Volume 36, #3 September, 2012 29 Bala Avenue, Suite 114 Bala Cynwyd, PA 19004 Phone: (484) 562-0067 • Fax: (484) 562-0068 Email: [email protected] Website: www.PhillyBizMedia.com

Advertising/CommunicationsTimes is an independent monthly newspaper published by Advertising/Communications Times, Inc., Joseph H. Ball, President. © Copyright 2012 by Advertising/Communications Times, Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without written consent of the copyright owner. Periodicals postage paid at Philadelphia, PA SUBMISSIONS – Unsolicited submissions are welcome and in- vited. However, they will not be returned unless accompanied by a self-addressed stamped envelope. ADVERTISING – For display and classified advertising rates and information call (484) 562-0063. SUBSCRIPTIONS cost $39 per year. Send check or money order to Advertising/Communications Times, 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004. Digital Pre-Press Production...... John Paone Office Manager...... Kathleen Newmiller Executive Assistant...... Elena Cruz Publisher/Executive Editor...... Joseph H. Ball Contributing Writers �� Nathan Lerner, Bonnie Squires, Mike Mallowe

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 3

Weatherman more of a cartoon than a chief Continued from page 1 meteorologist.” Broadcast Pioneers Bolaris has a daughter living Bolaris added, “I haven’t in the Philadelphia area. worked in seven months, He would like to renew his Recent Luncheon my credibility and credit are career in this region. Photos by Jerry Klein, Group President hurting and I have become

Mallowe this year – will be the TV adver- Continued from previous page tising cash that’s spent on the ESPN Monday Night NFL game executive director of the Center between the Philadelphia Eagles for Responsive Politics. and the New Orleans Saints. “That cycle was the first in The next day is, of course, which we crossed the $5 billion Election Day. mark, and the big question now The irony in that is compel- is whether we will already reach ling: Obama and Romney come -- or surpass -- $6 billion just into this election as two severely one cycle later. At a minimum, wounded candidates, regardless Member and guest speaker we’ll come close. More important of what else transpires between Barry Magarick, long-time than the total spent, the real dif- now and November 6. Philadelphia advertising Members Steve Levy, Mike Strug and Mike Quinn ference this cycle is how great a While the candidates are agency owner. portion of that money will come bombarding us with unrelent- from purportedly independent, ingly negative messages, the often secretive groups.” two teams playing that night will If you like your wars fought be equally injured: the Saints will largely on television, then this still be reeling as a result of the political season is meant for you. league-imposed penalties stem- Thus far, President Obama ming from Bounty-Gate. has heavily out-spent Mitt Rom- The Eagles, as a team and ney, but Romney has an advan- an organization, will still be trying tage in the total amount of mon- to come to terms with the tragic ey raised. death of coach Andy Reed’s son. He’s waiting for big buys As long as you like your Guest speaker Chris Stigall with member closer to the election. melodrama thick, you’ll be get- Jacqueline Kravitz Strauss. And he will easily be able to ting big doses of it. afford them. And, just in case you are Member and guest speaker Watch the wondering who is mainly respon- Dom Giordano. Eagles vs. Saints Game sible for all that contributing, the answer is the same for both par- Elizabeth Wilner, writing in ties. Advertising Age, predicts that the The primary givers usually single biggest ad night for politics belong to some combination of this year – maybe for anything the financial, insurance and real estate industries. Now, you may be thinking, but aren’t those the people who  wrecked the economy back in 2008? The answer is yes – and they BP treasurer Pat Delsi, member Bill Toffel (formerly of KYW radio ConsultMallowe, Inc. are contributing generously to Re- and TV) and a guest speaker Don Henderson. publicans and Democrats, alike. WHO: Mike Mallowe, an award-win- So, it looks like there are those ning journalist, author, editor, educator who have come out of the reces- Member and guest speaker Gene Crane. and communications miracle-worker. sion by landing on their feet. WHAT: ConsultMallowe, Inc. Full Service Communications and Editorial Consulting – Writing, Editing, Speeches, Strategic Design, Media Martinelli Holdings Forms Relations, Internet Content, Crisis Communications, Annual Reports, Today Media Ghost Writing, and Resume help. Brothers Rob, Rich and Ralph WHEN: 24/7/365, the 24-hour news & Former 20-year AM Philadelphia co-hosts Liz Matt (known Martinelli have consolidated their on-air as Lizbeth Starr) and KYW’s Wally Kennedy. information cycle is only our first shift. family’s media holdings under the single WHERE: We are available in person, corporate umbrella of Martinelli Holdings at your location; online, anywhere; LLC, doing business as Today Media, Art of Bread Hires PR Pro and our team is bi-coastal, San Diego a major regional communications and Philadelphia. company. What began as a small family Rob Martinelli WHY: Great writing means everything. printing business in 1948 has grown HOW: We handle a limited schedule into a multi-platform communications of clients; we work within your budget. company covering a multi-state region. We outsource nothing. We use no The company produces locally templates; every job is different and Delaware Today, Main Line Today, every need individual. Westchester Magazine, Hudson Valley Magazine, The Hunt, as well as Sample what we can do at ancillary publications, Web sites, and consultmallowe.com or examiner.com events throughout Delaware and the Ralph Martinelli (Philadelphia public policy) Main Line. Email us at The Martinelli family also [email protected] operates Gazette Press, a 60-year- old New York based printing business Call us at 610-353-3259 and Media Two, a Baltimore-based custom communications division PUBLIC RELATIONS PRO Bonnie Squires (Cell: 610-329-6826) Mike Mallowe which provides communications was hired by Georges Perrier (r) partner in the Art of Bread bakery, services to diverse clients. Montgomery Ave., Lower Merion, to produce and promote the  Robert Martinelli is CEO and establishment’s first anniversary. Pictured with Perrier is Dr. Walter Hofman, recently re-elected Montgomery County Coroner. president of Today Media. Rich Martinelli

The Philadelphia Regional Business/Marketing Monthly Page 4 Advertising/Communications Times September 2012 Contemporary Graphics Expands Services One of this region’s major full service printing firms has expand- ed its direct mail capabilities. Contemporary Graphics, 7001 North Park Drive, Pennsauken, ALL SERVICES COMPLETED IN-HOUSE UNDER ONE ROOF N.J., (856-663-7277) recently in- tegrated the business of The Total • Color Offset & • Mail-House Services Digital Printing • Fulfillment & Warehousing Mailing System (TTMS), formally of • Engraving & Special • Online E-Commerce Paulsboro, N.J. Processes • Creative Support Services TTMS is now out of busi- • Finishing & Diecutting • Digital Photography ness, and many of its assets and • Hand Assembly Studio customers have been folded into Contemporary Graphics differentiates itself by being an Contemporary Graphics. innovative leader in the printing and fulfillment industry. Additionally, many TTMS We are a value-added, direct manufacturer, one stop employees are now with Contem- total in-house facility capable of providing: design, porary Graphics, including former printing, finishing, die-cutting, warehousing, fulfillment Jim Moreton and Bob Powell of Contemporary Graphics and mailing needs providing our clients with cost and TTMS founder Bob Powell. time saving opportunities. Contemporary Graphics is This includes design, pro- Tim and Jim Moreton are the We invite you to contact us or visit us in person and see soon to mark its 30th year of be- duction, warehousing, and mail- owners of CG (www.Contempo- for yourself how Contemporary Graphics is truly…. ing a leader in multiple phases of ing services. raryGraphics.com). Jim can be Leading the Graphic Arts Industry with Quality & Innovation printing, direct mail and fulfillment. reached at: 800-575-4238.

7001 North Park Drive • Pennsauken, NJ 08109 Phone: 800.575.4238 • Fax: 856.663.0149 www.ContemporaryGraphics.com

Visit our blog at www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 5 PR & Media Personnel Among “Most Beautiful” Area media and PR personnel were among the Their photos, by Daily News staff photographer Philadelphia Daily News “Sexy Singles 2012”. Steven M. Falk were published in the paper on August They represent Philadelphia’s “most eligible men 6 & 7, along with a short description of their backgrounds and women,” according to the publication. and interests, in a quite tasteful manner.

ZACHARY LASHWAY has joined ALI BRISTOW models for QVC, the staff of WPHL’s program, through the Reinhard Modeling “Eye Opener”. Formerly he was and Talent Agency. She is a at CBS in Montana as an anchor/ broadcast journalism student at reporter. He can be reached on Temple University. She can be SHILA NATHAN co-hosts a Twitter @zachlashway. reached on Twitter @alibristoww. morning radio show on Wired 96.5. Her show is called, “Chio, Shila and Tingle in the Morning”. She can be reached on Twitter @Shilawired.

Promoter of Welcome America Gains New Assignments The Shipon Group division CATYA WASHINGTON has of Advertising Systems, appeared on the TV show, Incorporated (ASI), specializing “Bad Girls Club” on the Oxygen in sponsorship sales, creation, channel. She also owns a ASHLEY JOHNSON is a reporter fulfillment, along with live modeling agency that provides for WPHL 17. She has a master’s entertainment event and venue personnel for ad campaigns degree from Northwestern marketing, is celebrating its and music videos. She can be University. She can be reached recent success as developmental reached on Twitter @mscat215. on Twitter @AshleyNJohnson3. and/sponsorship arm for Wawa Welcome America!, the nation’s largest July 4th celebration and free concert, attended by over a million people each year. Led by President Eric Shipon, longtime sponsorship expert with 20+ years of ALL SERVICES COMPLETED IN-HOUSE UNDER ONE ROOF successes in the sports and entertainment world, The Shipon • Color Offset & • Mail-House Services Group was able to attract over Digital Printing • Fulfillment & Warehousing 25 sponsors, including the NBA, • Engraving & Special • Online E-Commerce Chrysler, Google, Sugarhouse Eric Shipon (left) with Step Up Revolution Starts, Kathryn McCormick Processes • Creative Support Services Casino, Pennsylvania Lottery, and Ryan Guzman. • Finishing & Diecutting • Digital Photography Ford, National Museum of Jewish • Hand Assembly Studio American History, and PECO, to The Marathon attracts 27,000- sponsorship creation, strategic the ten day celebration. plus runners. alliances, endorsements, sales, Contemporary Graphics differentiates itself by being an “I grew up at similar events, ABOUT ASI: marketing and management for innovative leader in the printing and fulfillment industry. knew the production and concert ASI is a hybrid creative, major entertainment, charitable, We are a value-added, direct manufacturer, one stop side of the event from working marketing and production agency cultural and sporting events, total in-house facility capable of providing: design, printing, finishing, die-cutting, warehousing, fulfillment with ESM and Scott Mirkin, and specializing in creative, large- venues, team and touring and mailing needs providing our clients with cost and Live Nation (formerly Electric format & traditional printing, POP, properties. time saving opportunities. Factory Concerts),” Shipon said. vehicle & wall graphics, web site For more information, ASI and Shipon have development and hosting for press, sponsorship, or facility We invite you to contact us or visit us in person and see for yourself how Contemporary Graphics is truly…. secured the prestigious regional and national clients. tour information, contact Eileen Philadelphia Marathon The Shipon Group division of Dixey, [email protected], or Leading the Graphic Arts Industry with Quality & Innovation assignment for November, 2012. ASI specializes in securing funds, 856.488.2211.

7001 North Park Drive • Pennsauken, NJ 08109 Phone: 800.575.4238 • Fax: 856.663.0149 www.ContemporaryGraphics.com

Got a new product or service? For a free exposure in future issues, send a photograph and description to: Editor 29 Bala Ave., Suite 114 Bala Cynwyd, PA 19004 Help Available to Aid in Creating Legitimate News

Visit our blog at www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly Page 6 Advertising/Communications Times September 2012 Radio Show Guests Promote Philadelphia-Area Entertainment

ARTHUR MURRAY DANCE STUDIOS Owner, Sharon Thomas, 913 PHILADELPHIA THEATRE CO’s COMMUNITY COLLEGE OF Montgomery Ave., Narberth, PA 19072; 20 West Lancaster Ave., Paoli, MULTI-DIMENSIONAL ARTIST/ Producing Artistic Director, Sara PHILA’S Chairman of Music PA 19301; Tel.: 610-668-8870; E-Mail: [email protected]; PERFORMER, Steve Wise can be Garonzik can be reached at 480 Dept./Director of Choir, Robert Website: www.amdancestudio.com, is pictured with Bonnie Squires who reached at 139 Christian St., Clifton South Broad St., Philadelphia, Ross can be reached at 12901 moderated Ms. Thomas’s interview. Heights, PA 19018; Tel.: 484-410- PA 19102; Tel.: 215-985-1400 Townsend Rd., Philadelphia, P 9473; E-Mail: stepwise9@gmail. ext. 107; E-Mail: sgaronzik@ A19154; Tel.: 215-751-8294; com; Website: http://katrielmusic. philadelphiatheatrecompany.org. E-Mail: [email protected]. com/about/. Walnut St. Theatre’s Studio on 3’s 2012-13 Season Walnut Street Theatre’s Independence Studio on 3 season Subscriptions includes two World Premiers, an The only way to guarantee Oliver Award-winning Best Play, a seats is to subscribe. classic adventure-turned-comedy Subscriptions for all five shows and a holiday musical. are available for as little as Shows are Plaid Tidings $65. Single tickets are $30 (November 20 - December 30), - $40 each and go on sale in Around The World In 80 Days October. (January 15 – February 3), For information, call Vincent In Brixton (February 19 – the Walnut at 215-574-3550 March 10), The Prescott Method: ext. 6 (10AM – 10PM) or Easy Steps to Perfect Bread visit their website at www. Breaking, Every Time (March 26 WalnutStreetTheatre.org. CENTER STAGE ENTERTAIN- THE MANN CENTER’S AMICI OPERA CO. founder and – April 14) and Dino! An Evening MENT, INC., Alex Glover, Ent. President/CEO, Catherine Cahill Impresario, Ralph Tudisco can with Dean Martin at the Latin (A public service announcement Consultant can be reached at can be reached at 5201 Parkside be reached at 130 E. Fariston Casino (April 30 – June 23). from ACT.) 902 W. Laurel Rd., Lindenwold, Ave., Philadelphia, PA 19131; Dr., Philadelphia, PA 19120; NJ 08021; Tel.: 609-927-1339; Tel.: 215-546-7900. 215-224-0257 E-Mail: [email protected]. CityAve Business Alliance Spring Fling

RADIO STATIONS located in the City Ave area were a major attraction at the CityAve Business Alliance Spring Fling. Among those participating with booths featuring station promotional literature and giveaways were 95.7 Ben FM, 102.9 WMGK, 93.3 WMMR, and 97.5 The Fanatic. Not pictured but participating also was ABC/TV 10, NBC 10, CBS Radio, and WXTU. Hundreds of business personnel attended. The sponsoring organization can be reached by e-mailing Dayna Tolbert at [email protected].

Visit our blog at www.PhillyBizMedia.

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 7

The Philadelphia Regional Business/Marketing Monthly Page 8 Advertising/Communications Times September 2012

My Latest Medical Adventure The growing list of medical with my spine. noise started. I closed my eyes get an x-ray to see what it is.” and health care professionals I “Ridiculous,” I said. and pretended to myself not to So, off I went to the X-ray see during my getting older — I told my wife, Sandy, “This be there. department (Fortunately in the but not THAT old — process, is more waste of time.” In less then two minutes, same building, or I wouldn’t have was the subject of one of my But she encouraged me to the noise, the music stopped, bothered). Joe Ball recent columns. do it. and I was pulled out. Over two hours later, having I reported I was seeing “It will tell you,” she said. “That was quick,” I said. hit the bottom of the x-ray eight different doctors, plus “Don’t you want to know? There was a reason for the appointee’s list, the x-ray, was ### supplementary healthcare “I know there’s no problem short observation. done. Note: A week later, for a providers. with my spine,” but I’ll do it,” — Laura, the technician told The exam took only 15 different test, the specialist, his In the column, I poo-pooed So, two weeks later, giving me: “We can’t do you.” minutes, counting the time of name too long to remember, the time and money spent, up another half-day of doing “Why?” changing clothes, again, for the stuck needles in me and gave because I’m in good health. business (which I like, and am “The machine picked up hospital wraps. small shocks to my feet and legs, Now the visit-the-doctor list good at), off I went to the MRI/ metal near your groin,” she Yep, it was the filter. to probably confirm the cause of is, unbelievably, growing. Imaging building. answered. Back to the MRI. the numbness. For Tests. There was the usual delay “Do you know what it is,” There I was told, “We can’t Yep — it showed Let me tell you of an MRI of checking in, being in line, and she asked. do an MRI on you!” neuropathy. Not spinal. test my family physician recently surprisingly, after only a short I have a, well, unusual, “Huh?,” I queried, “why?” So, all for naught. ordered for me. 25-minute wait I was ushered to spontaneous, sense of humor, “Well, the radiologist fears And that’s the way it goes It was to determine if the clothing-changing area, and “Probably, from the days the MRI machine will heat up the as one gets older… numbness in my feet was caused on to the MRI machine. when I was a professional sword metal, I could get so hot it would But it’s better than the by diabetic type-two neuropathy, I slid in…(It made me swallower,” I told her. burn inner flesh and tissue.” Not alternative.To comment on this or as my general practitioner feel like I was in a coffin)…the Actually, I knew it was a filter good (an understatement). column, for better or worse, said, “possibly a problem at the headphones were applied… put in 16 years ago to prevent I saw myself in intensive contact Joe Ball at adcomtimes@ bottom of your spine.” radio station WOGL came on blood clots. (There have been care, or a real coffin. aol.com, or call 484-562-0060 Spinal problem? Spinal with music of the 70’s (my none.) That was it! — “especially if you have an problem?? I have no problem choice) the MRI’s loud electrical “Well, she said, “you have to Goodbye MRI. interest in advertising”.

Visit our blog at www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 9

PHILLY’S BCS COLLEGE FOOTBALL TEAM! Get Your Tickets NOW!

OwlsTix.com 215-204-8499

The Philadelphia Regional Business/Marketing Monthly Page 10 Advertising/Communications Times September 2012

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 11

The Philadelphia Regional Business/Marketing Monthly Page 12 Advertising/Communications Times September 2012 Guide to Executive Living Presents D I N I N G O U T Annual Visit to E. Bay Crab & Grille Summer Shore Restaurants Always Brings a Welcome and A-1 Meal For 20 years — It’s Still The Shore Diner Having a Summer meal at by itself, and or in combination with East Bay Crab & Grille, 6701 a choice of snow crab legs, stuffed Black Horse Pike, Egg Harbor shrimp on crab cake is $28. Twp., N.J. (609-272-7721) has All dinners come with a been a ritual for my family for courtesy, super salad, and almost 20 years. continuous loaves of freshly- Proprietors Chuck and Joan baked bread. Armstrong always greet us by The greeters and servers name, and make us feel special. remind one of the nicest I remember conversations young people within your own SHORE DINER STAFF MEMBERS pictured (L to R) Yanni Stratis, I’ve had with Chuck where we neighborhood. Demetri Stratis, Elena Motalkina, George Stratis, and Patty Cano. have discussed mutual hiring Evenings often host special experiences, family situations, crabmeat is sautéed in a home events. For example, every The Shore Diner, 6710 Tilton Rd., Egg Harbor Township, N.J. (609-641- food (especially availability of made marinade sauce with Friday there is DJ Karaoke. 3669). E-Mail: Hospitality@ Shorediner.com is a landmark — and a social soft shell crabs). heavy cream and parmesan. Lots of free parking. Bar. hub for customers who have been coming for years. Actually, generations. Crabs are a main staple at There is crab bisque soup, Credit cards. Reservations are Recently, competition arrived. East Bay. Hard Shells. Alaskan snow crab legs… go to their welcome, but not necessary. The “Wind Jammer” in Somers Point opened this season, and its King Crab. Snow. You name it. Internet site, www.EastBayCrab. Open year round. Group menu (and owners) had their Beginning at the Shore Diner. They have it. com, and see for yourself. and banquet facilities available. My wife and I wondered if Shore Diner, always busy, would lose And the selection of serving The restaurant also offers a My personal opinion: Go its flow of local and summer residents to the Wind Jammer. styles is plentiful. wide variety of traditional meats once. You’ll be going back and It hasn’t. Hard Shells are cooked and seafood. back. As we do. When we recently went to Shore Diner on a Saturday at 6:30PM, Maryland style. Jumbo lump Their slow roasted prime ribs ~JB it was as busy as ever. Owner (call me “Spiros”) and his three sons were there, greeting, working… working, Steak House “Max” At Trump Plaza greeting. The waitresses, while many of them new, continued to give the same friendly Has Quality People attention, with efficiency. Our waitress, Maria, from the Ukraine, In trying to get an impression of an What impressed was charming — and pretty — with an upscale restaurant, sometimes it’s more me were the excellent command of English. than the facility. It’s the people working staffers. Veterans. The Shore Diner menu remains and managing there. All professional enormous. Probably 75 plus different Such was the case on a recent managers and long- choices, all moderately priced. visit to “Max’s” the upscale steakhouse time servers. I had the Crab Cakes ($15.95), while Mainline guests on a recent Saturday were Jerry and Ellen inside Trump Plaza, on the boardwalk at Let me mention Sandy had a vegetable platter (under $14.) Rose. He is a retired owner of a restaurant disposable goods several with whom I Mine came with a huge salad, and two Mississippi Ave., Atlantic City, N.J. company. They are pictured with Les Bender, Executive Chef. I have a grandson named “Max”, so had an opportunity to vegetables. As usual, there was an over flowing free basket of sweet rolls, and a the selection of a restaurant named “Max” speak: Always. We go back to before E-Mail. We variety of breads. was a magnet for me to visit. …We were greeted by a girl-next door- used the telephone. Remember? In Philadelphia, there’s a well- The facility has the looks and type reservation-checker, Jenna Hulitt, a known radio commercial/song, written by “Max” is only open for dinner Fridays atmosphere one would expect of a long- recent college graduate. She was all smiles. Philadelphia advertising icon Les Waas, time, quality casino-hotel- restaurant- - a …Our waiter was Sonny Brandon and Saturdays, 5:30pm – 10:30pm. “Everyone Goes to Melrose”. place to be served royally- -and seen. Berger, who has been at “Max’s” for 28 Sunday 5:30pm – 9pm. Down the shore, everyone continues to (Side note: I don’t think Donald Trump years. He has served many celebrities, go to the Shore Diner. Almost guaranteed, The Gourmet Restaurant chef is Robert eats there. They don’t serve crow!). including Julia Roberts, Regis Philbin, you will see someone you know there. - The interior and ambiance of the Elliott Gould, Flyers Pfander (609-441-6425). ~JB restaurant is sort of classic Old English. hockey team members, The menu offers what you would and Governors. expect. I was impressed by Quality beef of top traditional cuts. his firm handshake (we Revel’s “Central” Restaurant’s Veal. Lamb Chops. A smattering of discussed the business seafood, especially lobster and crab. (It importance of a strong is Atlantic City.) handshake) and his Lunch Staff A Positive Pricing? Do I really have to report? aid in taking the photo The Inquirer gave the major restaurants at My wife ordered their chicken burger ($14). Bring money — or a casino comp! Typically, shown above... the new Atlantic City hotel/casino Revel, 500 The portion was generous. She enjoyed it. And it a three course meal, with wine could be $75 …Les Bender, Boardwalk, a colorful two-page news spread came with a salad at no additional cost. Good deal. to $100 per person, plus tax and tip. CEC, Executive Chef. earlier this season. Our waiter, John Gowdy, was quite He also is a One item that caught my attention was a personable. long-time Trump $147.00 price for a select steak. I don’t think any Upon my questioning, he told us he recently staffer, with over dinner steak is worth $147.00 real money. Casino graduated from West Virginia University, and 23 years at Trump comps are a different matter. was enrolled in the Law School at Columbia Anyway, I was in Margate, N.J., and it was University. Impressive. Taj Mahal, Trump a heat-suffocating weekday afternoon. I’m not a He wants to be active, eventually, in politics. Marina, and Trump beach person. My wife, Sandy, is not a casino Not as an office holder, but as a campaign Plaza. He is a person. So I was surprised when she — out of manager. graduate of the the blue — said to me: He already has the attributes: eye contact Academy of Culinary “Let’s see what the new Revel is like”. and a firm handshake. Arts. He often visits I agreed. In about two seconds. He also arranged for some bread and butter the diner’s tables I enjoy the slot machines, but rarely play. I for me (on my request), which is not included for offering news and know it will cost. luncheon guests. opinion on the Anyway, we went. The other staff members, the bus boys and evening menu. It was just past standard lunch hours. We seaters, were also efficient and pleasant. …And, I certainly were not (emphasize not) going to a high- In short: Nice…Overpriced, in my opinion — priced steak restaurant at 2:45P.M. — or at $147 but it is a hotel-casino. And that has to be expected. have to add Brian per steak. Cahill, director of Other Lunch Items We found ourselves at Central Restaurant, communications/ where the menu has standard fare. Central Restaurant also offers seven PR, who has been I ordered the clam chowder ($14). The portion sandwiches, including a lobster burger at $30, main a communications was small. Some small clams were offered — in courses include salmon, chicken, steak (about $23 professional for the shell — on a separate plate. With candor, I’ve - $27) sides of vegetables a la carte at $8.00, and many years. Always had better clam chowder at Ruby’s in Ardmore, more. So, with a non-alcoholic drink lunch can accommodating. and at about half the price. easily be $50./person. Be prepared. ~JB

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 13

Find out why Superpages® is the only partner you need to deliver fresh solutions for your business.

we worked with jet city pizza to create a local advertising campaign designed just for them. with mobile websites, social media and direct mail, yellow pages and search engine marketing solutions, we’ll develop a plan that will help make your business a huge success. Call 855-SUPER-64 or visit superpages.com/partner.

client was not compensated for sharing their success story.

The Philadelphia Regional Business/Marketing Monthly job #: A0433 A0433-1 • SuperMedia duped from A0241-9 by: jm title: B2B pArtner Ad Print Producer: jAckson/wArren Path: Production 1:SuperMedia:Jobs:A_Jobs:A0433_B2BPartner: proof #2 Project Mgr.: Beck Trim: 10"w x 15"h Bleed: nA Live: nA Art director: fisher/cimA page 1 of 1 date: 11/16/11 shiP: 11/16/11 Inks: 4/c revised by: cg cps checkout: ______PublicAtion & insertion dAte: ACT, 12/1/11 Agency Approvals: initiAls dAte supervisors: initiAls dAte proofreader ______project mgr. ______copywriter ______Acct. sup. ______Art director ______prod. mgr. ______creative director ______client Approval: initiAls dAte Reduced color proof 96% Account exec. ______Page 14 Advertising/Communications Times September 2012 LAWSUITS

Suits Brought Philadelphia personal property damage-other, Philadelphia Media Network Inc., Feliciano/Budget Landscape Inc., The plaintiffs name appears first Suits Brought case #12-0501334, 05/15/12 libel/slander/misrepresent, case certified/exemplified judgment, in capital letters, followed by the CBS Outdoor Inc. vs. LBLS LLC, Joseph Trachtman vs. Yoel #12-0700889, 07/06/12 case #12-0603512, 06/27/12 name of the defendant, the nature foreign judgment, case #12- Wulfhart/Center City Newspaper Megan Gallagher vs. Phoenix Thomas Riley vs. Tom Infield/ of the suit, the number and the 0500308, 05/08/12 Distributors Inc., contracts, case Lithographing Corp., contracts, Philadelphia Media Inc./Journay date. Accuracy of the entries is not Shirley Watson vs. Verizon #12-0700779, 07/05/12 case #12-0603081, 06/22/12 Registry Property, libel/slander/ guaranteed. Communications Inc. et al., John Craig vs. David Gambacorta/ Yellowbook Inc. vs. Frank misrepresent, case #12-0602207,

ATTN: LAW FIRMS This Page Is Read Monthly By Businesses Requesting Attorneys. List Your Services And Legal Notices Here! Call: (484) 562-0063

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 15 LAWSUITS

06/18/12 Philadelphia Philadelphia Media Network Court Judgments (Newspapers) LLC vs. Ritz Yellow Book Sales and Distribution Camera & Image LLC, contracts, Co. Inc. vs. Betina Cleaning case #12-0600678, 06/06/12 Systems Inc., $16,899, plaintiff, Yellowbook Inc. vs. Cheri case #12-0601555, 06/13/12 Robinson/Ditnes & Marcus LLC, Montgomery County certified/exemplified judgment, Court Judgments case #12-0701123, 07/09/12 Yellowbook Inc. vs. JC Stilwells Verizon PA Inc. vs. A.P. Son Inc./John Eder, 1306 Construction Inc., personal Northrup Rd., Drexel Hill 19026, property damage-other, case $35,014, plaintiff, case #2012- #12-0701702, 07/12/12 03744, 05/17/12 Philadelphia Media Network Yellowbook Inc. vs. Adoniram LLC vs. Arcelormittal USA/Great Insurance Agency Inc./Timothy Northern Paper Co. LLC et al., King, 304 N. Fifth St., Reading case #2012-19063, 07/16/12 19601, $27,486, plaintiff, case Montgomery County #2012-05286, 05/17/12 Suits Brought Yellowbook Inc. vs. Michael Yellowbook Inc. vs. Dearmond & Felice/Best Price Electric/Best Associates LLP/Keith Dearmond, Price Peoples Electric Inc., 6000 case #2012-14286, 05/29/12 Augusta St., Philadelphia 19149, J. Charles Crystalworks vs. Milner $58,691, plaintiff, case #2011- Marketing Corp., case #2012- 31288, 05/25/12 17208, 07/03/12 Yellowbook Inc. vs. Kaeser Raymours Furniture Co. Inc. Electric Inc./Shawn Kaeser, 99 vs. Trade Show Associates LP/ Clifton Ave., Collingdale 19023, Reber-Friel Co., case #2012- $34,023, plaintiff, case #2011- 16482, 06/26/12 29298, 07/12/12 Chester County Chester County Suits Brought Court Judgments De Lage Landen Financial De Lage Landen Financial Services Inc. vs. Robert Services Inc. vs. MPC Print & Crowley/Crowley Family Printing Copy LLC/Eric R. Nordloff, 8860 Industries Inc., debt collection, Woodville Highway, Tallahassee, case #2012-05623-CT, 06/05/12 Fla., 32305, $12,750, plaintiff, case #2012-06534-JD, 06/26/12 De Lage Landen Financial Services Inc. vs. The Print & Montgomery County Copy Center Inc., debt collection, Federal Tax Liens case #2012-05713-CT, 06/05/12 Strategic Communications Super Media LLC vs. PA Services Consultants Inc., 601 S. Inc. dba Stong Plumbing, debt Henderson Rd., Ste. 152, King collection, case #2012-06170-CT, of Prussia 19406, $23,473, case 06/18/12 #2012-70829, 07/03/12

Bankruptcy Filed Kelly Boyd, owner of KB Consultants, 1830 Rittenhouse St., Phila. (215-735-4899), which has positioned itself as one of the top PR/marketing agencies in this area, has filed for a Chapter 7 Bankruptcy. Among the creditors listed in court documents are Saks Fifth Avenue, Otis Elevator Co., Citizens Bank, and various tax- due government agencies. Chapter 7 usually means there are no funds available Kelly Boyd for unsecured creditors. Creditors To Meet “companies in finance, There was a meeting of banking, real estate, law, retail, creditors July 13, 2012. casinos and non-profits…” The debtor failed to appear. Kelly received an M.A. The meeting was rescheduled degree in Government Admini- for August 30, 2012. stration from the University of ~ ~ ~ Pennsylvania in 1990. Boyd founded the firm in She also gained a J.D. 1997. degree from the James E. She listed as clients Beasley School of Law in 1996.

Seminars Available for planning full coordination speakers or per-need help contact contact Whims Whims for Rent for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com www.PhillyBizMedia.com email: [email protected] email: [email protected]

The Philadelphia Regional Business/Marketing Monthly Page 16 Advertising/Communications Times September 2012

Bizpro Media, at 1001 N. Broad, A Wonderful Mind Productions, Ste. A, Lansdale 19446 New Marketing-Related at 2542 OakfordSt., Phila., 19146 Glamtribale, at 444 N. Fourth St., Cadwalader Communications Unit 514, Philadelphia 19123 LLC, at 52 Cadwalader Court, Yourphiladelphialawyer.Com, at Businesses Lower Gwynedd 19002 1500 John F. Kennedy Blvd., Ste. ETFS LLC, at 106 S. Seventh St., Hart To Hart Online Ventures RS Kmiec Design LLC, at 1912 Igeartags LLC, at 16 LIanberris 220, Philadelphia 19102 Philadelphia 19106 LLC, at 120 E. Bristol Rd., Webster St., Philadelphia 19146 Rd., Bala Cynwyd 19004 2CITYEnterprises, at 2847 Odd Duck Media LLC, at 805 S. Feasterville-Trev 19053 Gmaxx Marketing Inc., at 3800 Bizzness Kinnect, at 42 Taisley Salmon St., Philadelphia 19134 49th St., No. 2, Philadelphia 19143 Serio Films, at 35 Bryn Mawr N. Broad St., Philadelphia 19140 Lane, Burlington 08016 Ineract LLC, at 411 S. State St., The Toybox Dollz LLC, at 1845 Ave., Bala Cynwyd 19004 Black Buttafly Publishing LLC, at School Media Marketing LLC, at Newtown 18940 2760 St. Anthony Way, Gilbertsville N. Marshall St., Phila., 19122 Hector Street Design, at 405 E. 1920 Carpenter St., Phila., 19146 Bucks County Printing LLC, at 17 19525 PRC Marketing Corp., at 6460 N. Hector St., Conshohocken 19428 Web4business, at 410 Rhode Lady Slipper Lane, Langhorne 19047 Winning Edge Marketing, at 7005 16th St., Philadelphia 19126 PRfect Communications, at 2335 Island Ave., Cherry Hill 08002 Business Is Horrible LLC, at Rogers Ave., Pennsauken 08109 Buxmont Entertainment LLC, at Ellsworth St., Apt. 4, Phila.,19146 Direct Mail Print Shop, at 1055 2420 Miller Ave., Coatesville 19320 Westlakes Dr., Ste. 300, Berwyn 19312 Ultimate Launchpad LLC, 37 Hickory Lane, Chalfont 18914 Kool Handz Music Group, at at 1280 W. Kings Highway, Quinpel Inc., at 414 Nottingham Premium Advisor Websites, Mazz Marketing LLC, at 293 N. 2327 N. Ave., Philadelphia 19150 Lane. Collegeville 19426 at 1055 Westlakes Dr., Ste. 300, Coatesville 19320 Caldwell Circle, Downingtown 19335 Brand Wires, at 441 N. Fifth St., CTKB LLC, at 21 Barlett Dr., Berwyn 19312 Streamit LLC, at 168 Jonathan Mustard Seed Marketing Group Philadelphia 19123 Dr., North Wales 19454 Schwenksville 19473 Social Marketing Mix LLC, at 140 LLC, at 158 Stone Hill Dr., CKD Marketing LLC, at 323 , at 2 Mill Run Thompson Circle, Landenberg 19350 Prima Donna Music LLC, at 2521 SBL Ventures LLC Pottstown 19464 Maple Ave., Southampton 18966 Rd., Schwenksville 19473 YIH Holdings LLC, at 537 Righters N. Parkview Dr., Norristown 19403 For Zombies Productions LLC, at Liquid Vinyl LLC, at 303 Paxson Color Print Inc., 1144 Norsam Mill Rd., Penn Valley 19072 Kinderwald Film LLC, at 1515 S. 1865 Woodland Rd., Abington 19001 Lane, Langhorne 19047 Rd., Gladwyne 19035 Tritan Consulting Inc., at 346 Glen Juniper St., Philadelphia 19147 Praise Party Production, at 2903 7 Sea L Inc., at 929 S. High St., Lyoad LLC, at 302 Walnut St., Rose Circle, King of Prussia 19406 Tao Marketing Services, at 1753 Waterford Dr., Cinnaminson 08077 Ste. 240, West Chester 19382 Apt. 4, Royersford 19468 Internet Navigation Solutions LLC, Clinton Dr., Ambler 19002 Commerce Boosters, at 234 Mizia Consulting LLC, at 30 Jouvay Butterfly Event Planning at 313 Waterview Lane, Phila., 19154 Reinvent Interactive Inc., at 1703 Cedarview Dr., Perkasie 18944 Heron Court, Phoenixville 19453 LLC, at 3720 Spruce St., No. 463, Shirin & Bill Photography, at 1004 Lafayette Dr., Jamison 18929 Philadelphia 19104 KC Photography, at 131 Biddle RJL Resources LLC, at 31 Floral Vale Blvd., Yardley 19067 Gypsy Autumn Publications LLC, Wholesale Graphic Solutions Rd., Paoli 19301 Fourth St., Pennsburg 18073 American Wedding Group, at at 1761 Dorothy Dr., Yardley 19067 LLC, at 131 Nottingham Dr., Moziad, at 358 W. Reliance Rd., SJS Photography LLC, at 108 1800 Byberry Rd., Ste. 1401, A&E Events Inc., at 3458 Richboro 18954 Souderton 18964 Everett Ave., Willow Grove 19090 Huntingdon Valley 19006 Norwood Place, Holland 18966

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 17

Anro Communications Inc., at 931 Fusion Labs, at 946 Chanticleer, S. Market St., West Chester 19382 New Marketing-Related Cherry Hill, NJ 08003 Verlus LLC, at 539 Summercroft Lehigh Valley.Net, at 1106 Willow Dr., Exton 19341 Dr., Langhorne 19053 Kharybdis Films, at 1445 Conifer Businesses Flash Werkz Photography, at Dr., West Chester 19380 Quince Street Marketing LLC, at McG Media LLC, at 1048 E. MDM Resources LLC, at 2200 300 W. Hunting Park Ave., Ste. Excellerent Technology Solutions 202 S. Quince St., Phila., 19107 Welsh Rd., Ambler 19002 Ben Franklin Parkway Apt. E-1405, 304, Philadelphia 19140 Inc., at 13 Veterans Way, Malvern Phila., 19130 CFanelli Design, at 104 Elgin Upstairs Designs Inc., at 1421 , at 19355 Fbfansgenerator.com Ave., Haddon Township 08108 N. Hanover St., Pottstown 19464 Cardone Nuss Printing, at 55 10871 Bustleton Ave., Ste. 111, Simpson Digital Photography Everything Is An Event, at 16 Clickbright LLC, at 12 Jefferson Cricket Ave., Ardmore 19003 Philadelphia 19116 , at 604 Crosshill Rd., LLC Nimitz Lane, Willingboro 08046 Crossing Blvd., Norristown 19401 Hagien, at 1700 Butler Pike, Apt. Royersford 19468 Trinity Weddings And Events Doylestown Website Design, at Vazendak LLC, at 3379 Buck 7-B, Conshohocken 19428 , at 934 Youngs Ford LLC, at 414 St. James Court, Apraye LLC 1525 Turk Rd., Warrington 18976 Rd., Huntingdon Valley 19006 Fractal Frontier Enterprises Rd., Gladwyne 19035 Langhorne 19047 AnmlHse Design Group, at 1509 Lightforce Photography LLC, LLC, at 1123 University Dr., Hughe Dillon LLC, at 2401 Latona St., Philadelphia 19146 at 2709 Alden Rd., P.O. Box 204, Yardley 19067 Health & Beauty Marketing Pennsylvania Ave., Apt. 8B-30, Group LLC, at 304 Lakeside Dr., Philly Stream Multimedia, at 5558 Bryn Athyn 19009 Jaylynn Distributing LLC, at 622 Philadelphia 19130 Southampton 18966 Market St., Philadelphia 19139 Jenna Reese Photography LLC, Meadowbrook Dr., Huntingdon th O3T Inc., at 1500 Market St., 12 Baps Newsstand, at 1433 Arch at 2121 Regatta Circle, Norristown Valley 19006 Erin Birnbaum Communications Fl. East Tower Centre Square, St., Philadelphia 19102 19401 PPB Enterprises Inc., at 2605 N. LLC, at 1967 Quarry Rd., Yardley Philadelphia 19102 Mtgarber Inc., at 809 Ridgeview Alert ! The Media, at 145 Pebble- Broad St., Colmar 18915 19067 Moments By Lark Photography, at Court, Sellersville 18960 brook Lane, Mount Laurel 08054 Discount Moda Inc., at 10075 Reggsenterprises LLC, at 365 787 N. Lewis Rd., Royersford 19468 Chimp Interactive LLC, at 77 IM Group Marketing, at 2225 Sandmeyer Lane, Ste. 500, Windsor Dr., Harleysville 19438 Scott Lewis Images, at 5 Wynne- Richmond St., Philadelphia 19125 Philadelphia 19116 Kingapple Lane, Levittown 19055 CB Newspapers Inc., at 100 West wood Court, Narberth 19072 Brandywine Creek It LLC, at Desemon Inc., at 805 Bridgetown Flynn Editorial Services Ave., Apt. 608, Jenkintown 19046 I-XIX, at 3800 Gateway Dr., No. 1801 Chestnut Hollow Lane, West Pike, Feasterville Trevose 19053 LLC, at 3403 W. Queen Lane, Monahan Communications LLC, 107, Philadelphia 19145 Chester 19382 Licklicious, at 2995 Chapel Ave., Philadelphia 19129 at 9 Penarth Rd., Bala Cynwyd 19004 Runtime HD, at 744 South St., Reel True Ltd., at 660 Dorlan Mill No. 7-A, Cherry Hill 08002 Shuler Boyz Entertainment No. 36, Philadelphia 19147 Rd., Downingtown 19335 ASQ, at 19 Easton Way, LLC, at 200 E. Sheldon St., Charis Publishing Group LLC, at 2609 S. Daggett St., Phila., 19142 Chester Springs Journal LLC, Pauerhaus Productions LLC, Hainesport 08036 Philadelphia 19120 at 2047 Conestoga Rd., Chester at 1715 Valley Dr., West Chester Events By Talia, at 411 Lynrose Pakalypse Productions Inc., at Kane Heritage Group Inc., at Springs 19425 19382 Court, King of Prussia 19406 2222 Montrose St., Phila., 19146 1125 N. Hancock St., Phila.,19123

The Philadelphia Regional Business/Marketing Monthly Page 18 Advertising/Communications Times September 2012 Obits Philip B. Schaeffer Barbara Richberg Elizabeth Duff Schogol Leonard Brown David Gomberg Former City Editor Inq. Reporter Former Inq. Reporter Newspaper Editor TV News Mentor

Elizabeth Duff Schogol, a Philip B. Schaeffer, former Barbara Jackson Richberg, Leonard Brown, newspaper David Gomberg, Philadelphia former Inquirer reporter, died. Inquirer city editor, died recently. editor, recently died. He was 68. news TV mentor, died. He was 86. an Inquirer reporter, recently She was 62. He was 94. Mr. Brown, born in Staten Mr. Gomberg joined WCAM died. She was 75. In the summer of 1971 Mrs. Mr. Schaeffer graduated Island, N.Y. City, graduated from radio in 1961, starting as a Mrs. Richberg graduated in Schogol interned at The Inquirer, from Lancaster Boys High and Byesville High School in 1961. At salesman, changing to work 1954 from, as now known, Murrell while attending the Medill School then from Franklin and Marshall the age of 17 Mr. Brown began behind the microphone. Dobbins Career and Technical of Journalism at Northwestern College in 1938 where he received his journalistic career at The In 1965 he went on to KYW Education High School. She University. After graduating in 1972, a bachelors degree in journalism. Inquirer as a copy boy. radio and later in 1971 was also attended Temple University Glamour Magazines cover featured In 1942 Mr. Schaeffer At The Inquirer he later recruited to KYW-TV. Before taking courses in psychology. Mrs. Schogol’s photo among the 10 enlisted in the Marine Corps, was a reporter, assistant city spending the rest of his career In 1952 the Flamingo top women college graduates. editor, assistant news editor, and at WCAU Mr. Gomberg worked cutting short his career as a Finishing and Modeling School Before Mrs. Schogol joined graphic arts editor. shortly at WPVI. Not fully retiring, reporter for the Evening Bulletin. presented Mrs. Richberg with The Inquirer she worked shortly In 1980 Mr. Brown left he consulted part-time with the He became a technician in radio the Outstanding Award in Active for the Miami Herald. The Inquirer to join the Beaver Fox Affiliate, WTXF. during the 1944 operations Modeling. In the early 1970s, Ms. in China and Okinawa. After County Times as executive During his career Mr. Mrs. Richberg’s started her Schogol was among the writers editor. In 1993, he moved to the Gomberg was assignment serving he rejoined the Bulletin. recruited to revitalize the paper career at The Inquirer where top editing post at the Bucks manager, producer and/or In the early 1960s Mr. under Eugene L. Roberts Jr. she began as a clerk, earning County daily. He rejoined The adviser to well-known individuals Schaeffer became city editor for Mrs. Schogal traveled to promotions for her work. From Inquirer as Gloucester County such as Jessica Savitch, Larry The Inquirer. Wyoming and Colorado, Montana 1979 until 1993 Mrs. Richberg editor and Bucks County editor. Kane and Brian Williams. In 1969 he joined the staff where she covered the energy was a clerk and researcher Mr. Brown took part in a news- In 2010 the Broadcast of communications at Temple. crisis. She also examined data for for “Action Line”, a service for room-wide buyout in 2000. Pioneers of Philadelphia Until his retirement, Mr. Schaeffer the census, and was a writer of readers providing answers to Mr. Brown was Vice inducted Mr. Gomberg. was an assistant to Temple breaking news stories, features, consumer problems the public President of the Pennsylvania Mr. Gomberg is survived by presidents, Peter Liacouras, Paul profiles, and covered federal courts. reported on. Society of Newspaper Editors. his wife, Rosalie; two daughters, Anderson and Marvin Wachman. In 1979 after the birth of Mrs. Then from 1993 until her Mr. Brown is survived by Nina and Merri; son, Neal; a Mr. Schaeffer was a former Schogol’s first child she became retiring in 1997, Mrs. Richberg his wife, Carleen; a daughter, sister, four grandchildren; and president of the Philadelphia a freelance writer for The wrote for the Weekend section Heather Brown; a son, Jason; two great-grandchildren. chapter, now known as the Society Inquirer, Redbook, Milestones, and also was an obituary desk a sister; two brothers; and three of Professional Journalists. Working Mother magazines, and reporter. granddaughters. Mr. Schaeffer is survived the Philadelphia Corp. for Aging Joe Barrett by his daughter, Nevin; two Mrs. Richberg is survived publication. sons, Timothy and Michael; two by two daughters, Nancie and Mrs. Schogol is survived by Cora Warfield Bulletin Reporter Debra; two sons, Samuel III sisters; and five grandchildren. her father, John W. Duff; son, and Mark; two sisters; and Ad Director He was predeceased by former Jeff; two daughters, Carolyn wives, Patricia Clark, Emilie three grandsons. In 2010 Mrs. and Katie; three sisters; and a Mulholland, and Cara Parker. Richberg was predeceased by granddaughter. her former husband, Samuel Jr.

Have An Idea That Benefits Area Businesses? E-Mail us at: [email protected] Joe Barrett, reporter and Cora Christina Warfield, ad- feature writer died. He was 90. vertising director of Germantown Mr. Barrett graduated in newspapers, recently died. She 1941 from Roman Catholic was 75. High School, later enlisted in Ms. Warfield graduated in the Army. Mr. Barrett attended 1954 from Marple Newtown High Villanova University where he School and then in 1984 from earned a degree in economics. St. Joe’s University where she Mr. Barrett started his career received a bachelor’s degree in at The Bulletin in 1954. During business admin. his 27 years there, Mr. Barrett Ms. Warfield worked at served as a feature writer and the Mount Airy Express and police reporter. Germantown Courier as an In 1961 Mr. Barrett started ad sales rep and proofreader a chapter for Alcoholics before her husband, Jim Foster, Anonymous at The Bulletin. He founded new Germantown area also worked with commissioner papers in 2008. and then mayor, Frank Rizzo Ms. Warfield was ad director setting up AA chapters throughout of the Germantown papers, police and fire departments and publishers of the Northwest in city government. Independent and Germantown Mr. Barrett is survived by a Chronicle, over the past four years. daughter, Jo Ellen Keating; two Ms. Warfield is survived by sons, Anthony and Joseph P. Jr.; her husband, Jim; and one sister. and three grandchildren.

Visit our blog at www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 19 Obits Patricia Noyes William R. Joe Tamburro Brian Carter George F. DiDomizio Inquirer Columnist McIlvaine Jr. Radio Personality Radio Yakker Creative Services

Former Exec. Editor George F. Di Domizio, a director of creative services, recently died. He was 77. Mr. Domizio graduated in 1953 from Lansdale Catholic High School and went on to Ursinus College where he received a bachelor’s degree. For 35 years Mr. Domizio was employed by Merck. He started in the mail room and he was director of creative services Brian Carter, a morning radio Patricia Lou Miller Noyes, Known as “Butterball” when he retired in 1992. also known as ‘Paddy”, an Inquirer personality, died. He was 54. William R. McIlvaine Jr., Joe Tamburro, a DJ at station Mr. Domizio was veteran columnist, died. She was 83. From 1987 until 1999, Mr. executive editor of the former WDAS-AM for almost 50-years, of the Army serving in the Mrs. Noyes graduated Carter and his radio partner, rd Coatesville Record, died. He died recently. He was 70. 3 Armored Division, while in 1949 from Michigan State Bill Simpson (known as Dave was 64. In 1964 Mr. Tamburro joined stationed in Germany. He met University where she received an WDAS acting as an advertising Sanborn) were major morning Elvis Presley there and they associates degree in journalism. Mr. McIlvaine graduated in radio show hosts here. In 1999 1966 from Henderson High School. salesman. Shortly after, he had became friends. In 1970 Mrs. Noyes adopted the show/duo went off air. Then Mr. McIlvaine served in the his own show. He was program In 1970 the Montgomery a child. She became a volunteer director for WDAS for several in 2005 the two men’s business County Chamber of Commerce for the National Adoption Center. Navy, during the Vietnam War, as years, while having an on-air partnership renewed for a few named Mr. Domizio “Man of the An article she wrote about her a operating-room technician and presence. months on WDAS-FM. Year”. adoption was published in the a hospital corpsman in Japan. In 1997 Mr. Tamburro was Mr. Carter was recently Mr. Domizio is survived by his Sunday magazine of The Bulletin. In 1980 he attended West inducted by the Philadelphia employed by WBLS, New York, wife, Alice; daughter, Lynne; sis- The centers director of Chester University where he Music Walk of Fame, gaining a and XM Radio. He was heard on ter, Rose; and a brother, Alfred. communications, Gloria Hochman, received a bachelor’s degree in plaque along Broad Street with Saturdays, 10am to 2pm. reported, “When Paddy began creative writing and studio art. his name. Mr. Carter is survived by the ‘Friday’s Child’ column three He also earned a master’s Mr. Tamburro is survived by his wife, Sandra; a son, Jordan; decades ago, she was motivated degree in TV and film making and two daughters, Angela and by the belief that is still the National and directing from American his wife, Cynthia; five kids; and five grandkids. Natalie. Adoption Center’s mantra – there University. Continued on page 21 are no unwanted children, just In 1985, while editor for the unfound families.” Coatesville paper, Mr. McIlvaine In time, Mrs. Noyes became a was also a teacher at the columnist for The Inquirer, writing Delaware County Community the “Friday’s Child” column. College. He taught public Mrs. Noyes is survived by speaking and creative and her daughter, Maria Clark; four business writing. sons, Gabe, Danny, Frank and Mr. McIlvaine is survived by Ben; 13 grandchildren; nine his wife; his mother, Louise; a great-grandchildren; and her daughter, Dina; two sons, Shane former husband, James. and Brian; two granddaughters; and a sister. Henry R. Darling Bulletin Reporter Wilfred B. Bond Customer Srv. Rep.

Henry Rainsford Darling, a reporter for the Evening Bulletin, Wilfred Bernard Bond, a died recently. He was 95. former Jewish Exponent customer Mr. Darling graduated in service rep., died. He was 67. 1938 from the University of Mr. Bond started his career at Pennsylvania. He worked briefly the Jewish Exponent in the early in the Inquirer’s merchandise 1980s working in the mail room and advertising department. where he became supervisor. He enlisted in the Navy Later he moved on to the during World War II and also newspapers display department. worked for International News He then joined the Jewish Service. Times working in the production Shortly after his discharge in department. When the paper 1945 from the Navy, Mr. Darling closed he returned to the Exponent. joined the Evening Bulletin Mr. Bond was a U.S. Navy where he was a reporter for 36 veteran. years. He retired in 1981. Mr. Bond is survived by Mr. Darling is survived by his his daughter, Peta; three sons, wife, Margaret; two daughters, Jacob, Peter and Wilfred; two Nancy and Buz; a son, Robert; brothers, Larry and Glenwood; and one grandchild. sister, Margie; six grandchildren; and 10 great-grandchildren. Visit our blog at www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly Page 20 Advertising/Communications Times September 2012

Be An Interviewee — FREE! Or An Advertiser — Low Rates! “The Business of Sports” Featuring Executives From Diversified Businesses That Utilize Sports for Large Profits The radio show, “The Business of Sports,” is an original concept to give insider information on how businesses gain huge profits from the multi-billion dollar sports markets. The show is broadcast on Thursdays from 2:30PM to 3:00PM, and rebroadcast on Saturdays, 5:30PM to 6:00PM. The station is the highly recognized & respected WWDB (860-AM). Typical Sponsor and Guest Categories: * Apparel, Manufacturers * Food * Sites * Attorneys & Agents * Footwear * Spas * Advertising * Game Suppliers * Sports Bars * Banquet Facilities * Golf Courses * Sports Camps * Bike Shops * Golf Equipment * Sports Facilities * Books * Instruction * Sportswear * Camps * Manufacturers * Ticket Agencies * Colleges * Medical Services * T-Shirt Manufacturers * Construction * Physical Fitness * Travel * Country Clubs * Premiums * Training * Equipment * Recreational Vehicles * Uniforms * Fishing * Retailers * Vehicles

Radio division of 29 Bala Ave., Ste. 114 Bala Cynwyd, PA 19004 Tel.: 484-562-0063 Fax: 484-562-0068 E-Mail: [email protected] www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 21 Engagements & Weddings Director of Marketing Jennifer Leigh Grinspan, a PR Firm Founder Marries DJ sports and entertainment arena Engaged marketing director, is engaged to Peter Sloan Gealt. Jennifer graduated with a Bachelor of Arts degree in Communications from Temple University. Peter is currently a financial adviser for Morgan Stanley Smith Barney. A September wedding is being planned.

Marketing Exec Newtown Square, is to marry Richard A. Bailey Jr. To Marry Catherine “Kate” graduated in 2004 from Conestoa High Nigel Richards and Nicole Cashman, at their recent wedding. Cashman School and in 2009 from West is founder and owner of Cashman & Associates (1000 N. Hancock St., Chester University where she Phila., PA 19123; Tel.: 215-627-1060). received a Bachelor of Science degree in marketing. Nicole Cashman, a leading The event took place at the Richard “Rich” graduated in area public relations and event Horticulture Center at Fairmount 2003 from St. Pius X High School planner in the Philadelphia area, Park. and in 2007 from Pennsylvania has married. Stephen Starr Events was State University where he Her husband is Nigel the caterer. Photography was by received a Bachelor of Science Richards, a performing techno Michael Spain-Smith Studio. degree in secondary education DJ, and also creator of the 611 About 230 guests were concentrating in physics. Lifestyle clothing brand. present. The couple is planning a Cashman, 39, and Richards, The couple honeymooned Catherine Q. Netter, a July, 2012 wedding. 42, were married by Philadelphia in Mexico. marketing exec at SAP America, Mayor Michael Nutter. Visit our blog at www.PhillyBizMedia.com Obits Continued from page 19 Elliott Richardson He then went on to Swarthmore Alfred Turner Jr. Mr. Turner graduated in College taking up civil engineering. 1970 from John Bartram High Carole Goren Weiner Printer Enlistment in the Army during Graphic Artist School, later attending the

Ad Agency Owner World War II interrupted his Hussian School of Art where he schooling. After the war he received a graphic arts degree. received his college degree. Mr. Turner founded his For 40 years Mr. Richardson own business, A. Turner worked for Dando-Schaff Printing Designs. His clients included and Publishing Co., moving up to Philadelphia Dance Co., the president of the company. Art Jazz Gallery, the New Mr. Richardson is survived Observer and Neighborhood by four sons, Robert, Frederick, Leader newspapers, plus the Daniel and James; three Philadelphia Tribune. daughters, Mary, Elizabeth Ann Mr. Turner was a recipient of Elliott Richardson, a printer, and Carol; 17 grandchildren; the PRAME Award, which honored has died. He was 89. and 12 great-grandchildren. Mr. Alfred Turner Jr., also known Afro-Americans in advertising. Mr. Richardson graduated Richardson’s wife, Elizabeth, died Carole Goren Weiner, as “Butchy”, an award-winning Mr. Turner was survived by his in 1941 from George School. in 2006 and in 2009 his sister. operator of ad agency, recently graphic artist, died. He was 59. wife, the former Natalie Williams. died. She was 78. Mrs. Weiner graduated in 1952 from the former Chestnut Hills Stevens School for Girls. Mrs. Weiner and her husband, Robert Weiner, managed Robert Carole Advertising from 1965 until the early 1980s. After the closing of their Philadelphia ad agency, they founded a company that created “traveling” billboards”. Mrs. Weiner is survived by her husband; daughters, Aliza and Victoria Rose; stepson, Jay; brother, Norman; and three grandchildren. Her son, Scott, and brother, Marvin predeceased Mrs. Weiner.

Have An Idea That Benefits Area Businesses? E-Mail us at: [email protected]

The Philadelphia Regional Business/Marketing Monthly Page 22 Advertising/Communications Times September 2012

CASTING The Right Talent At The Right Price

Jessica Meyers

• PRINT ADVERTISING Special • BUSINESS EVENTS • VIDEO PRESENTATIONS • COMMERCIALS • MOVIES & THEATRICAL Events • TRADE SHOWS • OFFICIAL GREETINGS Ideas * Production ALSO Publicity SITE SELECTIONS... PROPS... CREWS contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: [email protected] Eastern U.S. Public Shows/Trade Expositions Show Centennials/Promotions Productions, Inc.

29 Bala Ave., Suite 114, Bala Cynwyd, PA 19004 Phone: (484) 562-0067 Fax: (484) 562-0068 e-mail: [email protected] www.PhillyBizMedia.com

ASSISTANT TO PUBLISHER

Business-to-business newspaper, which also produces the Philadelphia Advertising & Business Show, and produces a talk radio show, has full-time (or part-time) openings for a “people person.”

Must have a good telephone manner and a clean-cut personal appearance.

Equal Opportunity Employer. Each day is different. Modest salary with commission bonuses.

Contact Joseph Ball 29 Bala Avenue, Suite 114 Bala Cynwynd, PA 19004 Phone: 484-562-0063 Fax: 484-562-0068 E-Mail: [email protected] www.PhillyBizMedia.com

Visit our blog at www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly September 2012 Advertising/Communications Times Page 23

24 Hour/7 Days a Newport Week Courier Service BEACHNewpor RESORT t Directly in frontofthe Especially Responsible beach and boardwalk next to Subway Deli For Time Sensitive

Areas of service include 609-522-4911 all of Philadelphia, Delaware, Chester, Bucks, Toll Free: 800-831-3178 (Reservations Only) Montgomery, Berks and Lancaster counties; Also servicing 4900 Ocean Avenue Conveniently located to to Convention Convention Hall, Hall, New Castle County and Kent County, Delaware Wildwood, NJ 08260 Boardwalk,Boardwalk, Amusements, Amusements, Shopping.Shopping, and the complete state of New Jersey. Visit Us Online At RestaurantsRestaurants and Theater. Theater. We also deliver in the State of New York, www.NewportWildwood.com NoNo driving drivingn necessary.ecessary. Washington DC and other areas of demand.

~ All drivers TSA Certified New Restaurant Acropolis ~ Medical Pickup & Delivery ~ Trucking and Bar Oceanfront Resort ~ Fully Insured 300 KennedyBeach Drive (At the Beach Between 3rd &4th Aves) North Wildwood, NJ 08260 CC Rider Express Inc. Same Day Courier Service 609-522-5400 PO Box 602 Toll Free: 866-522-1515 Tel.: (610) 566-3004 (Reservations Only) Fax: (610) 566-2789 www.AcropolisOceanfront.com E-Mail: [email protected] WE ACCEPT MASTERCARD, VISA &DISCOVER CARD

Have An Idea That Benefits Area Businesses? E-Mail us at: [email protected]

Meetings open houses grand openings Whimscontact for Rent 29 Bala Ave., Suite 114, Bala Cynwyd, PA 19004 Seminars 484-562-0067 Fax: 484-562-0068 planning www.PhillyBizMedia.com speakers email: [email protected] Whimscontact for Rent 29 Bala Ave., Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: [email protected]

Visit our blog at www.PhillyBizMedia.com

The Philadelphia Regional Business/Marketing Monthly Page 24 Advertising/Communications Times September 2012

29 Bala Avenue, Suite 114 Bala Cynwyd, PA 19004 Phone: 484-562-0060 Fax: 484-562-0068 www.PhillyBizMedia.com email: [email protected]

The Philadelphia Regional Business/Marketing Monthly