THE ROUTE Legislative Conference Issue • April 2019

Message from Chairman of the NBWA Board Michael Schilleci and NBWA President and CEO Craig Purser Welcome to Washington, D.C.

e are excited to have you here in Washington, D.C. for NBWA’s 2019 Legislative Conference! W This year’s conference features an exciting lineup of new speakers, new networking opportunities and industry receptions. Together, we’ll spend the next few days educating lawmakers about the value of the independent distribution system as we support policies that encourage choice, innovation and growth. Earlier this year, the U.S. House of Representatives and the Senate swore-in more than 100 new members of Congress, and they’re waiting to hear from you! We are excited to share with lawmakers how distrib- utors are delivering more than 141,000 local jobs — with benefits and room for advancement — in every congressional district. And, as lawmakers consider hot-button issues like tax reform, jobs, marijuana legalization and the expansion of e-commerce, it’s more important than ever for beer distributors to be top of mind as they cast their votes. In addition to meeting with members of Congress during this Legislative Conference, we’ll also get an update about the judicial branch. As you know, the Supreme Court of the is considering a case involving alcohol regulation that could impact our industry. Distributor members will hear directly from the legal experts working on the case, Tennessee & Spirits Retailers Association v. Thomas, as they share their latest insights. But don’t worry – it won’t be all work. We’ll have some fun and drink some beer too. We are excited to raise a glass with our friends at the Beer Institute on Monday during the Toast to Washington Reception and to visit the Smithsonian Arts and Industries Building for our annual Cheers celebration on Tuesday night. Thank you again for taking time away from your business to come to Washington, D.C. and make this industry even stronger. We’re grate- ful for all that you do to make America’s independent beer distribution industry the best in the world.

Cheers!

Michael Schilleci Craig A. Purser NBWA Chairman of the Board NBWA President & CEO

1 The Supreme Court to Soon Rule on Case Impacting State Alcohol Laws

By: Paul Pisano, NBWA Senior Vice President, Industry Affairs and General Counsel

very spring, beer distributors Association, a from around the country come coalition of 30 Eto Washington, D.C., and take to public health the halls of Congress to meet with their groups, Consumer representatives and other government Action, Open leaders. However, often overlooked is Markets Institute the importance of another building on and other inter- Capitol Hill – the Supreme Court of ested parties in the United States. defending states’ For the first time in 13 years, an authority to alcohol-related case, Tennessee Wine regulate alcohol & Spirits Retailers under the 21st Association v. Thomas, Amendment. has made its way to On the oppos- the nation’s highest ing side there court. The Court were eight amicus is considering the briefs in favor of constitutional- invalidating the ity of the state of Tennessee law. Tennessee’s dura- The briefs filed tional residency law for retailers, which by self-identified requires retailers to be residents of free-market econ- the state for two years before they are omists, law profes- eligible for an alcohol retailer license. sors, an association Nearly half the states have some form representing big box retailers and Although most states do not have the of residency law at the retailer or libertarian think tanks argued that type of alcohol retailer residency law distributor level. the dormant Commerce Clause of the in question, all states will be impacted Depending upon how the Court United States Constitution trumps the by how much latitude the Court gives rules, this case could have far-reach- Tennessee residency requirement and to state alcohol regulation under the ing implications for the state-based other state alcohol laws. 21st Amendment. No matter how the regulation of alcohol. That is why in The Supreme Court held oral Court rules, more litigation involving November, NBWA filed an amicus argument in the case this past January, state alcohol laws is expected as propo- brief in support of the Tennessee Retailers. during which the Justices asked prob- nents and opponents try to expand or In total, 14 briefs were filed in support ing questions. All were present except constrict the ruling. of state alcohol regulation. NBWA was Justice Ruth Bader Ginsberg. The For more details on this case joined by the Center for Alcohol Policy, Court must decide the case by the last subscribe to NBWA’s blog on alcohol 36 state attorneys general, National week in June. litigation, www.alcohollawreview.com. Conference of State Legislatures, Wine While it is difficult to predict how Please contact Paul Pisano with any & Spirits Wholesalers of America, the Court will ultimately rule, a close questions you may have about this or America’s Beverage Licensees, decision is expected and NBWA will other litigation. National Alcohol Beverage Control be ready to explain its implications.

2 NBWA Celebrates the 21st Amendment on Capitol Hill

By: Lauren Kane, NBWA Vice President, Communications

hroughout the year and no matter the weather, NBWA advo- cates for America’s independent beer distributors and unri- Tvaled independent beer distribution system – especially on a beer holiday! It was just above freezing in early December, as NBWA cele- brated the 85th anniversary of passage the 21st Amendment with a koozie giveaway on Capitol Hill in Washington, D.C. Thanks to the collaboration of D.C.- area members Capital Eagle and Premium Distributors, we even had a beer truck on hand to highlight the importance of the three-tier system and the critical role independent beer distributors play in America’s beer industry. NBWA staff handed out nearly 1,000 koozies to policymakers, Capitol Hill staff, media and commuters. Several members of Congress stopped by to grab a koozie and snap a photo in front of the beer truck. Each koozie contained an educational tip card about beer distributors illustrat- ing the value of the three-tier system and beer distributors. In addition to our fun on Capitol Hill, NBWA Chairman Michael Schilleci and NBWA President and CEO Craig Purser marked the important day in American history by authoring opin- ion pieces in influential media outlets. Each reflected on how the 21st Amendment and the independent distribution system have led to the safest, most diverse and robust beer industry in the world. Schilleci’s op-ed was published in Yellowhammer News, a lead- ing source for Alabama political news, while Purser’s piece was published by Morning Consult, a national outlet with reach to policy- makers and thought leaders in Washington, D.C. and beyond. Keep your eye out for more activities like this in Washington, D.C. and across the nation as we share the story of our great industry!

3 Educating a New Congress on the Value of Beer Distributors

By: Laurie Knight, NBWA Executive Vice President, Government Affairs

hank you for traveling to our the House and Republicans control the As we commence the 2019 nation’s capital to be the voice of Senate. Legislative Conference, forging and TAmerica’s beer distributors. For Voters in contested congressional maintaining relationships with this those of you who joined us last year, as districts – the key districts that make new generation of congressional you look around your congressional or break a House majority – clearly leaders will be imperative to future delegations this year, there will likely broke for Democrats, propelling them successes. Many of these new legisla- be some new faces who were elected back into the majority. Democrats won tors have backgrounds from outside to serve in the 116th 21 of the 30 races deemed “toss ups” of politics, and it will be critical that Congress. These by election analysts and also made we, in our capacity as advocates for legislators have come gains in congressional districts that our industry, educate them about the to Washington eager were held by Republicans but broke for merits and successes of alcohol regu- to legislate and make Hillary Clinton in the 2016 election. In lation both at the federal and state a difference – let’s total, Democrats flipped 43 GOP-held level. The beer industry has a great take a look at how districts, netting 40 seats, and began story to share, one which is evidenced things have changed. the 116 th Congress with a 235 to 199 by unprecedented choice, variety and Following seat majority in the House. With 218 access in the marketplace. It is up to us Republican successes in the 2016 being the magic number in the House, to convey this important message! general election, the 2018 midterm Speaker Pelosi is effectively working Following the successes of the previ- represented a reversion to a pattern with a narrow majority. ous Congress, there will be new oppor- that is common throughout recent There are more than 100 new tunities and challenges that we will American history – divided govern- members of Congress, meaning face this year. NBWA’s Federal Affairs ment. In fact, over the past 50 years, approximately 20 percent of the 116th team looks forward to the challenge there have been only seven Congresses, Congress is new. The new Congress and is excited to once again be hosting representing a two-year governing also includes a record number of all of our visiting distributors for an rule, in which the federal government female lawmakers, 127, and reflects informative and productive confer- was not divided. In the current 116th one of the youngest freshmen classes, ence. Cheers! Congress, Democrats are in control of by average age, in recent years. Meet Our Share Your Story Winner

BWA has chosen Gerardo Carrillo of the Silver Eagle Distributors in Houston as the winner of this year’s Share Your Story Contest. N Gerardo’s video entry stood out by demonstrating passion for his work, care for his coworkers and pride in his organization. It was one of many videos submitted by industry employees, including truck drivers, graphic designers and administrative personnel, explaining what they love about their jobs. “Hearing Gerardo’s story and the stories of the men and women of the beer distribution industry shows the enthusiasm and dedication our employees have for their jobs and their communities,” said NBWA’s Vice President of Communications Lauren Kane. “It’s also a reminder that this industry has some of the best jobs in the world.” Carrillo joined Silver Eagle Distributors as a driver in November 2014 and is now a sales and marketing administrator. As this year’s winner, Carrillo has received a complimentary trip to the 2019 NBWA Legislative Conference where he will learn more about policy issues impacting the beer industry and help educate congressional staff on the role beer distrib- utors play in communities nationwide.

4 Cheers to the First 85 Years

By: Craig Purser, NBWA President & CEO

n December we celebrated the 85th Distributors also create countless alcohol market in the world, and that anniversary of the 21st Amendment, opportunities in their communities. is directly tied to the independent Iwhich repealed Prohibition. And quite simply, we know that beer distribution system and the safe- For 81 of those years, NBWA has distributors are part of the backbone guards distributors help put in place. proudly represented one of America’s of many cities and towns. Across Consumers don’t even think twice great industries – independent beer America, more than 3,000 local, fami- when heading to their local watering distributors. ly-owned independent beer distribu- hole or retail store. They know that Most people credit the 21st tors employ 141,000 men and women the beer and alcohol they purchase is Amendment with ending the 13 long, with good-paying, career-track jobs reputable and safe—not to mention dry years it was in every community. Beyond wages delicious! illegal to sell beer in and salaries, distributors contribute During these 85 years, we have seen America. However, hundreds of millions of dollars through dramatic shifts in the marketplace this celebrated support for local charities, events and and the economy, but through it all amendment to the economic development. independent beer distributors have Constitution also What’s more, distributors are para- remained dedicated to our employ- gave regulatory mount to consumer safety in the beer ees, to our communities and to the powers over alco- market. We’ve all heard the tragic greater beer industry. We look forward hol to the states stories of tainted alcohol around the to working alongside you to help this and paved the way for today’s modern world, including recent incidents in uniquely American industry grow distribution network, which continues India and . But, that doesn’t and prosper for the next 85 years and to provide checks and balances on the happen in the U.S. We have the safest beyond! alcohol marketplace. This milestone gives us an opportu- nity to reflect on how our nation’s alco- hol delivery system network continues YOUR SITUATION IS UNIQUE. to evolve and provide the most effi- cient, safe and diverse alcohol delivery system in the world. SO IS OUR SOLUTION. Distributors are at the very heart of As an independent consulting fi rm, our the beer industry, promoting compe- business depends exclusively on satisfi ed tition, consumer choice and entrepre- clients. We specialize in tailored, engineered neurism—so much so that over the last solutions for facility sizing and location, three decades, the craft beer industry warehouse layout and storage plans, pay for has exploded. In the 1980’s there were performance programs and delivery optimization — from only 49 brewers nationwide. Now, conceptual design to implementation and training. For there are over 10,000 permitted brew- over 600 beverage clients worldwide, we create unique eries. Clearly, this is a strong testament and customized solutions based on empirical analysis and to the relationships that distributors operational expertise. have fostered with industry partners. It is because of these relation- Proud NBWA Partner ships and distributors’ commitment to supplier and retail partners that Precision American beer drinkers can enjoy Distribution household names like Miller, Coors PDC Consulting, Inc. and Bud, as well as artisanal brews from across the country and imports PDCINC.US | 717-650-1852 from around the globe.

5 Celebrating the Everyday Heroes of Our Industry

uring the 81st Annual Convention in San Diego, DCalif., NBWA recognized five local beer distribution employees as Everyday Heroes for their heroic acts while on the job. Each of the employees honored exemplify the extraordinary spirit of the beer industry and the dedi- cation distributors show each day in communities nationwide. Minnesota’s Breakthru Beverage employees Kwame Anderson and Jason Gaeble were out making routine deliv- eries when they noticed a man cling- ing to the outside of a highway bridge fence, his body leaning toward the busy road below. The men stopped the truck and called 9-1-1. As like to talk over a beer and pulled a 12-pack of Coors Light Anderson and Gaeble waited for the police to arrive, they out of the truck. The man agreed and brought himself back began talking to the man, trying to convince him to back to safety. away from the edge. Anderson asked the man if he would Brian Berry of Inco Beverage, Inc. in Pennsylvania was driving down a highway when he noticed the SUV behind him was swerving erratically. As he looked closer in his rearview mirror, he saw the driver was completely incapaci- tated. Berry pulled his truck to the shoulder of the road and began chasing the SUV. When he finally reached the vehi- cle, he opened the drivers-side door and stopped the car. Berry stayed with the woman until help arrived. Filipe Reyes and Tony Orton, both truck drivers with Carlson Distributing in Utah, were leaving a convenience store when they heard a scream from inside. The men ran back into the building where they found the store clerk being held hostage by a man. She had also suffered multiple stab wounds. Reyes and Orton sprang into action, pulling the woman to safety. After helping her escape, the men kept the attacker inside the store until the police arrived. To recognize the everyday heroes, NBWA created a video to highlight each employee and their acts of heroism. We are proud to announce that this video was a finalist for the PR News’ Nonprofit Award in the category of Video and/or Podcast Program. These dedicated beer distribution employees are proof that behind the beer trucks and warehouses are individu- als who are committed to helping their communities. We encourage you to share the stories of your heroic employees as well. We are truly proud to call them colleagues.

6 NBWA Next Generation Instagram Contest

uring the holidays, NBWA held the 2018 Next Gen Holiday Instagram Photo Contest, where we encouraged our Next Generation Group to show Dtheir spirit for the holidays and beer on Instagram. Our members posted and our followers voted. NBWA is pleased to congrat- ulate Eva Connors McMullin, Assistant General Manager of S.R. Perrott, Inc., in Ormond Beach, Fla., for winning the photo contest. Not only does she have a Next Generation VIP title at this year’s Legislative Conference, Eva will be taking over NBWA’s Instagram account this week. We invite you to follow along at @followyourbeer! Eva got creative over the holidays and shared a photo of an ice-cold beer with a beautifully lit Christmas tree and a breathtaking Florida sunset in the background. Talk about paradise. Through the NBWA Next Generation Group, we are working to inspire and prepare the next generation of leaders in the beer distribution industry. We have over 500 members, and we are looking forward to seeing many this week at our Legislative Conference.

Ne Ge LEADERSHIP CONFERENCE NOVEMBER 68, 2019 • NEW ORLEANS •

7 Register Now For NBWA’s Seventh Annual Next Gen Success In Leadership Conference

BWA’s Seventh Annual is also responsible for Northwestern Next Generation Success in Mutual’s retail investment philosophy NLeadership Conference will through investment policy, asset alloca- take place Nov. 6-8, 2019, in New tion and research. He communicates Orleans, La. Based on distributor Ne Ge the company’s investment perspec- member feedback, we understand LEADERSHIP tives to Northwestern Mutual’s field that August is a difficult time for Next members, clients and the public. Generation leaders to be out of their CONFERENCE Schutte’s innate sense of curi- market, so we are moving the confer- NOVEMBER 68, 2019 osity, natural skepticism and more • NEW ORLEANS • ence to November to better meet than 20 years of investment experi- members’ needs and continue to grow ence help guide his ability to uphold the Next Generation Group. Northwestern Mutual’s retail invest- The NBWA Next Generation ment philosophy — keeping clients Group – which includes over 550 focused on their long-term investment leaders – connects future leaders in the is a frequent expert commentator plan and financial goals. beer distribution industry and helps on national news outlets includ- Schutte holds the CFA® designa- members learn more about the beer ing CNBC, The Wall Street Journal, tion, a bachelor’s degree in finance business, get more involved with the Cheddar TV and Bloomberg. from University of Illinois at Urbana- association and network with other Schutte oversees the company’s Champaign and an MBA with high distributors from all areas of the coun- retail investment strategy, which honors from the University of Chicago try representing all brands. It is also represents more than $118 billion in Booth School of Business. an opportunity for group members to assets under management. Schutte hear from leaders outside of the beer industry on what it takes to make a company successful and how to grow in their careers. In addition to hearing from beer industry experts and NBWA leaders, the group will hear from two keynote speakers.

Brent Schutte, Chief Investment Strategist, Northwestern Mutual Wealth Management Company Brent Schutte, chief investment strategist of Northwestern Mutual Wealth Management Company, will deliver a keynote speech during our Next Generation Success in Leadership Conference. His talk will provide an economic update and market outlook. Schutte

8 Beth Cabrera, Ph.D. It also promotes Senior Scholar, greater emotional Center for the intelligence and Advancement reduces stress. of Well-Being, Dr. Cabrera will George Mason explore the benefits University of mindfulness and Dr. Beth Cabrera practical techniques will also deliver a keynote address at for creating a work this year’s Next Generation Success in environment where Leadership Conference, and she will everyone can be speak to female business leaders during more mindful. a breakfast. Dr. Cabrera is the author of Beyond Happy: Women, Work, Kick Off The and Well-Being and a senior scholar Conference With The First Ever Bourbon Street. Relax and recharge in at George Mason University’s Center Female Leadership Breakfast: spacious accommodations that feature for the Advancement of Well-Being. In Women, Work, And Well-Being floor-to-ceiling windows, Wi-Fi and her role, she works with companies to Despite the strides women have views of the Mississippi River and the help them create positive work envi- made toward equality in the work- city. Guests can take advantage of the ronments where people thrive. Her place, they are less happy today than rooftop pool, sun deck and modern approach, based on the latest research they were 40 years ago. The difficul- fitness center. from the field of positive psychology, ties of fulfilling their multiple, often Visit the NBWA website to is extremely effective in developing conflicting roles, negatively impacts register for the conference and for leaders, building teams and advancing women’s well-being. Dr. Cabrera will details on hotel reservations at the careers. look at the challenges that women face Sheraton New Orleans Hotel. For Dr. Cabrera’s expertise was and will discuss the two critical dimen- more information or to join the Next gained through years of experience sions of well-being. Specific strategies Generation Group, please contact teaching, conducting research and for improving well-being in order to NBWA Manager, Member Programs advising organizations on how to increase confidence, reduce stress, and Meetings, Maggie Moreland at maximize employee engagement and boost resilience and enhance leader- [email protected]. performance. Her research has been ship success will be outlined. published in over 30 articles in some of the world’s leading academic and What You’ll Gain professional journals. There will be plenty of opportu- After receiving her Ph.D. in nities for networking with other Next Industrial/Organizational Psychology Generation leaders and education from the Georgia Institute of breakout sessions that will address top Technology, she earned tenure as a issues in our industry. Additionally, management professor at Universidad there will be operational roundtables Carlos III in Madrid, Spain. where attendees can learn from experts and share best practices. Be on the look- Mindfulness At Work out for the opportunity to present your Our minds have a natural tendency best practice! to wander. They are wired to notice novelty and seek out new informa- The Venue tion. This makes focusing difficult, but Experience the best of New Orleans modern-day technological distractions when you stay at downtown’s Sheraton have made it exponentially harder. New Orleans Hotel. Ideally set in Mindfulness at work can improve the vibrant French Quarter, hotel decision making and enhance focus. guests are within walking distance of

9 2018 Beer Industry Review

By: Lester Jones, NBWA Chief Economist

March Beer Purchasers’ Index Results first time in six months with a 48 index. While there is a great deal of speculation about how NBWA members who sign up to participate in the BPI the beer industry is performing, NBWA analytics indi- get advance release of results. Visit NBWA.org/BPI to sign cate many bright spots. Using member-reported purchas- up today. ing data, NBWA’s Beer Purchasers’ Index is one tool the organization uses to track industry trends across differ- More Products, More Occasions, More Outlets ent segments. Each month, this data is While there is a lot of discussion from outside the alcohol compared to the same time frame in category about people consuming less and the negative previous years. A reading greater than 50 impacts on consumer demand, the data seems to indicate indicates the segment is expanding, while otherwise. Overall, demand for alcohol remains strong a reading below 50 indicates the segment among consumers with more suppliers, many more prod- is contracting. ucts, more occasions, more outlets and even more innova- March 2019 BPI results show total tions in the pipeline. beer index rose to 53.8 for a third month While case volumes are down, the venues to buy and above 50. See figure 1. consume alcohol continue to grow. Over the past ten years, Imports continue to expand with this month’s reading the industry has seen consistent growth in the number of at 63 only slightly below the 2018 reading of 65. Imports retail establishments that sell alcohol beverages, both brick continue to post readings between the 60 and 70 range and mortar outlets as well as virtual (e-commerce) outlets. having dipped below 60 only three times since 2015. According to data from Neilson TDLinks™, total alco- The craft segment remains above the 50 mark for the hol selling establishments have grown to from 530,000 in fifth consecutive month, posting a 55 reading significantly 2008 to over 640,000 in 2018. New occasion opportunities higher than the 2018 reading of 46. from movie theaters and barber shops, to laundry mats and The flavored malt beverage/progressive adult bever- even libraries – primarily experience-focused outings – are age (FMB/PAB) segment – which includes hard seltzers on the rise as well. – also had another stellar month posting a 78 index, well In addition, the continued growth in the number of above the March 2018 index of 61. For a second month, small brewers, vintners and distillers around the country this month’s reading at 78 marks the highest reading ever has doubled in the past ten years. Today there are now recorded for this segment. more than 25,000 permitted alcohol manufacturers in the Cider took a step back from expansion territory for the country. Breweries alone accounted for 10,115 permits at the end of 2018 and most of the new brewers are operating as retail brewers selling direct to consumers. As the alcohol beverage industry fragments, it becomes more difficult to reliably and accurately track. The data in the table (figure 2) show domestic and imported malt bever- ages as reported by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) and the Department of Commerce. In addition to the malt beverage volumes, cider, perry and mead, an alcohol beverage segment category called “Not Elsewhere Specified or Included” (NESOI) has been added. NESOI beverages are the fermented alcohol beverages that simply do not fit into any traditional category and are lumped together into an obscure import account reported out by the Department of Commerce. This category is a small share of total industry, but just

10 Figure 2. Industry Es1mates high-end beer market, where over Segment / Year (1,000 CEs) CY 2017 CY 2018 Change % Change Share 40 percent of product currently sits Domes1c Beer 2,315,221 2,279,299 -­‐35,923 -­‐1.6% 80.1% in the premium plus category, has Tax Determined (Brewpubs) 36,470 42,449 5,979 16.4% 1.5% not been lost on consumers. Data Imports Beer 474,197 490,989 16,793 3.5% 17.3% from the Bureau of Labor Statistics Total Beer 2,825,888 2,812,737 -­‐13,151 -­‐0.5% 98.9% Consumer Price Index shows how Domes1c Cider 20,448 22,512 2,064 10.1% 0.8% dramatic the increase in high-end Import Cider 3,592 3,373 -­‐219 -­‐6.1% 0.1% beer has been relative to wine and Imported Perry, Mead, NESOI 5,441 6,272 831 15.3% 0.2% liquor. Total Cider, Perry, Mead 29,480 32,157 2,677 9.1% 1.1% Total Industry 2,855,369 2,844,895 -­‐10,474 -­‐0.4% 100% In figure 3, the Consumer Price Index for beer for take home consumption was 197 in June of like every other disruptive beverage, it will invade the core beer space 2009 compared to 230 in February 2019. This represents a 17 and grow faster than the balance of the industry. percent increase over 117 months of the economic expansion. Despite all this activity across the entire alcohol bever­age By comparison, over the same time period, the price index industry, beer industry volumes continue to trend slightly for take-home liquor category rose by 4 percent and the price downward. index for take-home wine remains virtually the same as in In figure 2, core domestic beer business fell by 1.6 percent June 2009. losing 36.5 million cases. Imports grew by 3.5 percent adding 16.8 million cases. And, tax determined (brewpubs) Total Alcohol Consumption Remains the Same grew at 15.3 percent and added 5.6 million cases. The past ten years may have seen significant change in In the cider category, total volumes grew by almost 10 who, what and where alcohol beverages are consumed. But percent adding 2.6 million cases to the market. The shift to how much the country drinks has remained relatively the specialty domestic brands and specialty imports is driving same each year during the current economic expansion. growth in the cider segment. Overall, industry volumes fell The data in figure 4 shows the total amount of alcohol the by roughly 0.4 percent in 2018. country consumes each year has remained relatively steady at 2.5 gallons per person per year from 2009 to 2018. Growing the High-End The total alcohol estimate is calculated by taking the aver- The push to grow the high-end beer market is also not age weighted alcohol by volume (ABV) for beer, cider, wine letting up any time soon. The U.S. economy is entering its and liquor in each year and dividing by the legal drinking age 119 th month of economic expansion that started in June 2009. population. After accounting for an increasing ABV across This current expansion will soon pass the 120-month record the segments and more legal drinking age adults overall, the set during the March 1991 to March 2001 business cycle. final estimates remain the same each year. Alongside the growing economy, the push to create a Cheers!

11 Fintech, NBWA Partnership Continues to Grow

By: Anne Marie Pollitt, Fintech Lead Marketing Specialist

intech is honored to announce real-time, accurate pricing and the continuation and growth promotion information in the Fof its partnership with NBWA. format they require, retrieved Since 2014, both organizations have directly from distributors’ worked together diligently to further Route Accounting System. their strategic support of the beer PriceSource provides distribution industry. distributors the ability to easily In 2007, NBWA identified the manage and communicate electronic funds transfer (EFT) future case pricing, new items, process as an essential way to price changes, promotions and improve distributor efficiencies, discounts for all retailers. The reduce costs and help meet the overall goal of PriceSource is needs of retailer partners. Fintech to automate the pricing and has remained a steadfast partner of promotion communication NBWA, expanding beyond EFT process, further increasing the services to provide actionable data operating efficiencies provided insights for its members. For exam- by the Fintech OneSource® ple, NBWA Chief Economist Lester After working with distributor platform. Jones utilizes Fintech’s InfoSource members, Fintech has learned the diffi- Fintech is excited to announce that valuable retailer purchase data to culties distributors experience when we have now launched this product provide market trends for the NBWA completing, managing and commu- and are more than happy to conduct distributor community. Lester’s nicating pricing sheets to retailers and a personal demo with any distribu- Beer Industry Data can be found at suppliers. The demand for accurate tor across the country. Please contact www.nbwa.org/data-insights. pricing information provided to retail- Walter Pickel, Vice President, Product As the leading service provider for ers in their specific spreadsheet format, Development ([email protected]), or alcohol data and payments, Fintech portal or time frame continues to grow, Eric Kiser, Vice President, Distributor is proud to introduce to the NBWA costing distributors additional money Strategy ([email protected]), to partnership a revolutionary pricing and man hours. arrange a PriceSource demo. All communication platform, built exclu- Fintech has been able to transform NBWA distributors can benefit from sively for distributors. this inefficient and time-consuming this innovative method to communi- process by developing a tool cate pricing to their retailers. that standardizes the collec- “Whether it’s providing NBWA tion and communication of members with discounts and rebates pricing information. This is on their EFT services or providing a best-practice example of real-time data to NBWA’s economic NBWA distributors work- team, Fintech has been a great part- ing with partners to solve ner to NBWA and its members,” said complex issues with retailer NBWA President and CEO Craig price requirements. Purser. “While Fintech continues to Fintech PriceSource™ is grow its core business, they’ve also designed to get distributor- been innovators who work to create ships completely out of the solutions to challenges distributors face retailer pricing spread- all across the country. We look forward sheet business. This tool to continuing our partnership for years will provide retailers with to come.”

12 Drink Like a Local 2019 Brewer #FollowYourBeer in D.C. Partner of the Year Awards elcome to Washington, D.C.! Whether you’re new to the city or looking to live like a local this week, we’ve compiled a list of some of our staff’s Nominations Wfavorite spots for a cold one in the nation’s capital. From old Irish pubs to outdoor beer gardens, we hope this list helps you #followyourbeer… through- Open out Washington! ow in its fifth year, NBWA is Lauren Kane: Craig Purser: seeking nominations for the The Brig, which Virtue Feed & NAnnual Brewer Partner of the is a German-style Grain is just one Year Awards. This opportunity to outdoor beer of those bars with recognize local brew- garden on a great beer ers on a national Capitol Hill. selection and a level is designed to There’s nothing very cool, high highlight brewers like enjoying a energy vibe. It is who produce cold beer outside with your friends right on the Potomac River in Old 2019 great beer, build on a warm, sunny day! Town Alexandria, not far from strong partner- NBWA, and the perfect place to ships, provide valuable education start or finish any occasion. and offer support to their distributor David customers who deliver to their Christman: This market. year the Jackie In all, NBWA will present three Legislative Furdyna: Brewer Partner of the Year prizes Conference Ever since naming a winner at the Gold, Silver happens to fall at studying abroad and Bronze level respectively. the same time as in Dublin back in NBWA distributor members and the NCAA Men’s college, I’ve had a brewers are encouraged to nominate Basketball National Championship soft spot for a any brewer they believe is deserving game, so I plan to head from the classic, no frills of an award. Nominations will be Charlie Palmer’s event to the Irish pubs… so my favorite spot for accepted until June 28, 2019. The basement of Penn Quarter Sports a cold beer in D.C. will always be awards will be presented during Tavern on Monday night. They’ve Nanny O’Brien’s in Cleveland Park. NBWA’s 82 nd Annual Convention in got a nice beer selection, more TVs It’s a great neighborhood bar, with a September. than most BestBuy stores and some focus on rotating local beers from “America’s independent beer fun bar games to keep things D.C., Maryland and Virginia, but distributors are fortunate to work entertaining. Hope to see you there! they can still pour a great Guinness. alongside the more than 7,500 brewers in operation throughout the nation,” said NBWA President Eric Bunning: Tiffany and CEO Craig Purser. “Whether My favorite place Bennett: providing valuable sales and market- to grab a beer is I enjoy having a ing assistance or working arm and Biergarten Haus nice cold beer arm with their distributor partners, on H Street - they with some good America’s brewers play a prominent always have a buffalo wings at and crucial role in the beer distribu- good game on Friday’s. tion industry and we want to make and I love sure and recognize them every consuming beer by the liter! chance we can get.”

13 Guiding Alcohol Law: Center for Alcohol Policy Weighs In on Pending U.S. Supreme Court Case

By: Mike Lashbrook, Center for Alcohol Policy Executive Director

he Center for Alcohol Policy licensed three-tier system and tied- Curtis was honored with the Sixth continues to remain active and house regulation is an area of growing Annual Leadership in Alcohol Tengaged in the legal and policy importance for the Center and brings Regulation Award. Throughout his fronts of the industry. In the fall, we value to NBWA distributor members distinguished career, Curtis became learned that the Supreme Court of the and the regulated alcohol community. known for his mentorship, proactive United States would efforts in enforcement and public hear a case involv- health, promoting and implement- ing alcohol regula- ing innovative strategies and a fair tion – Tennessee Wine LEADERSHIP IN and balanced approach to alcohol and Spirits Retailers ALCOHOL REGULATION regulation. Association v. Russell You can visit the Center website, Thomas – the first in www.centerforalcoholpolicy.org, over a decade. Annual Leadership in Alcohol for the nomination form and details The Center Regulation Award on how to submit a nomination. aggressively dove in and proved to be The Center for Alcohol Policy is The deadline for nominations is an integral part of the debate, filing an now accepting nominations for the July 17, 2019. Please contact us at amicus brief in support of state-based Seventh Annual Leadership in Alcohol [email protected] or at alcohol regulation and the historic Regulation Award to be presented at 703.519.3090 for more information. value of licensing systems. Former the Center’s annual Alcohol Law and Justice Kennedy clerk John Neiman of Policy Conference in August. Maynard, Cooper and Gale authored The award recognizes the work of the brief. alcohol regulators who oversee the Including the Center’s brief, 14 alcohol industry and promote public briefs were filed in support of the safety. Any governmental agency or petitioner. Eight of these briefs cite its employees working to promote and the Center’s republished book Toward enforce alcohol laws and regulations Liquor Control, and several more cite are eligible for the award. A specific other studies funded by or associated program that has achieved positive Save the Date: 12th Annual Alcohol with the Center. And finally, many results or an individual within an Law and Policy Conference of the organizations and individu- agency going above and beyond the The Center for Alcohol Policy’s als involved with the legal effort are call of duty are examples of potential 12th Annual Alcohol Law and Policy frequent attendees/participants in nominees. Conference will be held Aug. 25 - 27, the Center’s Annual Law and Policy Nominations should provide infor- 2019, in Boston, Mass. Conference. mation on how the nominee serves All distributors are encouraged to The oral argument was heard by the as an example to others in alcohol attend to learn more about important Supreme Court on January 16, with regulation. Consideration will be given developments in alcohol regulation and NBWA Chairman Michael Schilleci, to how the actions of this nominee are to experience first-hand the Center’s Legal Committee Chairman Brian helpful to other agencies or employees, flagship conference. Mark the date on Drennan and members of the NBWA achieve desired results and engage or your calendars and look for updates on legal team in attendance. The Court impact a broad coalition of stakehold- programming and speakers. is set to announce its decision later this ers. Self-nominations are permitted, Please visit the Center’s website for spring. and letters of support are encouraged. more information on the hotel and Future legal advocacy through In 2018, Deputy Secretary to online registration. amicus briefs educating courts on the Board of the Virginia Alcoholic state-based alcohol regulation, the Beverage Control Authority Chris

14 NBWA’s 82nd Annual Convention and Trade Show

e hope you will save the date to be a part of NBWA’s 82nd Annual Convention and Trade Show in Las Vegas, Nev., Sept. W22-25, 2019! Nearly 4,000 distributors, brewers and associate members are expected to attend this exciting event. The NBWA Trade Show offers a great opportunity for associate members to meet potential new custom- ers and demonstrate their company’s product or service. The trade show will be open Monday, Sept. 23 and Tuesday, Sept. 24 from 12:00 – 4:30 p.m. To find out more about exhibiting as well as the many sponsor- ship opportunities, please contact Kristy Wagner, NBWA’s Trade Show Manager, at 312-265-9667 or [email protected] to learn more.

Exhibitor List as of March 22, 2019

AC Tech, Inc. DraftLine Technologies KD Kanopy, Inc. ROC House Brands AFCO/ZEP DropRippleWave Corp. Kegstar Rutherford & Associates Aim Leasing Company DSDLink KION/Dematic Corp. Safety Vision, L.P. Anheuser-Busch Eclipse Fleet Services Lantech Salient Management Company Anthony Liftgates, Inc. Encompass Technologies, Inc. Lincoln Motor Company Samsara ARCO National Construction enVista Liquid Ice Energy Drink Scotto Cellars Beverage Group EPIC Worldwide LLC Lost Vineyards SevenFifty Technologies B & P Manufacturing Essentia Water Lucas Systems SLO Brew Beer Tubes Evamor Products, Inc. Michele & Group Modeling & Talent Softeon, Inc. Betten Trucks LLC Evil Genius Beer Company Agency S-One (Lexjet) BevCap Management, LLC Fintech Mickey Truck Bodies, Inc. Stran Promotional Solutions Big Systems, Inc. Freightliner Trucks Micro Matic USA, Inc. Talbott’s Cider Company Boelter Beverage Geloso Beverage Group, LLC MillerCoors Taphandles LLC Boochcraft Go GPS Minhas Craft Brewery Team Image Marketing Bootlegger’s Brewery GP Analytics Mother Earth Brew Co. Tennant Company BrandMuscle GreenMile Motus Thermomass Brew Dr. Kombucha Hackney New Age Industrial Toyota Material Handling Brewers Association HC Foods Northern Lists Technology Trex Company Consulting LLC Chilart HDA Architects Twinlode Corporation Novo Brewery Cicerone Certification Program Heineken USA Inc. UBC Group Omnitracs Cirrus Tech, Inc. Hino Trucks UNEX Manufacturing OnTrak Software Coast to Coast Printing Supplies, iControl Regulated Commerce United States Association of Cider LLC Orion Packaging Innovative Marketing Consultants Makers Coldbreak Brewing Equipment Pabst Brewing Company Integrated Communications Uplifter Dolly LLC Common Cider Parallel Products Interstate Graphics Inc. Vermont Information Processing, Copa di Vino Penske Truck Leasing Inc. Iowa Rotocast Plastics, Inc. Copper Mountain Beverage Peterbilt Motors Company Vertique – System Logistics Ippolito Christon & Co. Craft Beers of Polar Beverages Waymatic, Inc. Jack Ripper & Associates Craftsmen Utility Trailer PolyWrap Recycling LLC Western Son Vodka Jack’s Hard Cider Digital Media Warehouse Provi Wise Systems Karma Culture LLC Displays by Martin Paul Inc. Rehrig Pacific Company Zone Defense LLC

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