University of Denver Digital Commons @ DU Electronic Theses and Dissertations Graduate Studies 1-1-2016 Crafted Places: The Use of Place in Wisconsin Craft Beer Marketing Joseph A. Quintana University of Denver Follow this and additional works at: https://digitalcommons.du.edu/etd Part of the Geography Commons Recommended Citation Quintana, Joseph A., "Crafted Places: The Use of Place in Wisconsin Craft Beer Marketing" (2016). Electronic Theses and Dissertations. 1155. https://digitalcommons.du.edu/etd/1155 This Thesis is brought to you for free and open access by the Graduate Studies at Digital Commons @ DU. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons @ DU. For more information, please contact
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[email protected]. Crafted Places: The Use of Place in Wisconsin Craft Beer Marketing __________ A Thesis Presented to the Faculty of Natural Sciences and Mathematics University of Denver __________ In Partial Fulfillment of the Requirements for the Degree Master of Arts __________ by Joseph A. Quintana June 2016 Advisor: Dr. E. Eric Boschmann Author: Joseph A. Quintana Title: Crafted Places: The Use of Place in Wisconsin Craft Beer Marketing Advisor: Dr. E. Eric Boschmann Degree Date: June 2016 ABSTRACT This research examines place-related themes used in craft beer marketing initiatives in Wisconsin. “Place” describes the emotions and perceptions individuals hold in certain locations. Place theory, despite being universally experienced, is relatively understudied. Furthermore, this project is grounded in the recent neolocal movement – a movement towards local culture, and away from national homogenous culture. Broadly, this paper aims to understand the perceptual linkages between people and “their” place.