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Alcohol Brand Sponsorship Report: Identified Alcohol Brand Sponsorships – U.S., 2010-2013

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Alcohol Brand Sponsorship Report: Identified Alcohol Brand Sponsorships – U.S., 2010-2013 Alcohol Brand Sponsorship Report: Identified Alcohol Brand Sponsorships – U.S., 2010-2013 Olivia Belt, Korene Stamatakos, Amanda J. Ayers, Victoria A. Fryer, and Michael Siegel Department of Community Health Sciences Boston University School of Public Health February, 2014 Online supplement to manuscript entitled “Alcohol brand sponsorship of events, organizations and causes in the United States, 2010-2013” Methods This study examined sponsorship of organizations and events in the U.S. by alcohol brands from 2010-2013. The top 75 brands of alcohol consumed by underage drinkers were identified based on a previously conducted national internet-based survey. For each of these brands, a systematic search for sponsorships was conducted using Google. This report identifies and briefly summarizes each of the 945 sponsorships identified in this research. TABLE OF CONTENTS ALCOHOLIC ENERGY DRINKS ....................................................................................................... 3 P.I.N.K. SPIRITS ............................................................................................................................... 3 BEERS .................................................................................................................................................... 3 AMSTEL LIGHT ............................................ 3 GUINNESS BEERS .......................................16 BLUE MOON ................................................ 4 HEINEKEN .................................................16 BUD ICE ....................................................... 4 KEYSTONE ICE ...........................................17 BUD LIGHT .................................................. 7 KEYSTONE LIGHT ......................................17 BUDWEISER BEER ....................................... 7 MICHELOB BEERS ......................................18 BUDWEISER SELECT .................................... 9 MILLER HIGH LIFE ....................................19 BUSCH ....................................................... 10 MILLER LITE .............................................20 BUSCH LIGHT ............................................ 10 MODELO ESPECIAL ....................................34 COORS ....................................................... 10 NATURAL ICE.............................................35 COORS LIGHT ............................................ 11 NATURAL LIGHT ........................................35 CORONA EXTRA ......................................... 13 PABST BLUE RIBBON (PBR) .....................35 CORONA EXTRA LIGHT .............................. 14 SAMUEL ADAMS BEERS .............................40 DOS EQUIS................................................. 15 TECATE .....................................................42 BOURBON ......................................................................................................................................... 44 JACK DANIEL’S WHISKEY........................... 44 WILD TURKEY BOURBON WHISKEY ..........51 JIM BEAM BOURBON WHISKEYS ................ 48 BRANDY ............................................................................................................................................ 52 E&J GALLO BRANDY ......................................................................................................................52 COGNAC ............................................................................................................................................. 52 HENNESSY COGNACS ......................................................................................................................53 CORDIALS/ LIQUEURS ................................................................................................................. 56 BAILEYS IRISH CREAM LIQUEURS .............. 56 KAHLUA LIQUEURS ....................................56 FLAVORED ALCOHOLIC BEVERAGES ...................................................................................... 57 1800 MARGARITAS COCKTAILS ................ 57 JOSE CUERVO MARGARITAS .......................58 BACARDI MALT BEVERAGES ...................... 57 KAHLUA COCKTAILS ..................................58 BARTENDERS COCKTAILS .......................... 57 MALIBU COCKTAILS ...................................58 BARTLES AND JAYMES WINE COOLERS AND MIKE’S .......................................................58 MALT BEVERAGES ..................................... 57 SEAGRAM’S FLAVORED MALT BEVERAGES 61 BOONES FARM COCKTAILS ........................ 57 SMIRNOFF MALT BEVERAGES ....................61 CAPTAIN MORGAN’S COCKTAILS AND MALT SMIRNOFF RAW TEA MALT BEVERAGES....61 BEVERAGES ............................................... 57 TWISTED TEA HARD ICED TEAS ................62 FOUR LOKO ............................................... 58 UV COCKTAILS ..........................................66 JACK DANIEL’S COCKTAILS ........................ 58 1 GIN ...................................................................................................................................................... 66 SEAGRAM’S GINS ...........................................................................................................................66 GRAIN ALCOHOL ............................................................................................................................ 66 EVERCLEAR 190 ............................................................................................................................66 RUM .................................................................................................................................................... 66 BACARDI RUMS ......................................... 66 MALIBU RUMS ...........................................71 CAPTAIN MORGAN RUMS ......................... 71 SAILOR JERRY SPICED NAVY RUMS ............72 TEQUILA ............................................................................................................................................ 73 1800 TEQUILAS ....................................... 74 PATRON TEQUILAS ....................................77 JOSE CUERVO TEQUILAS ........................... 74 VODKA ............................................................................................................................................... 79 ABSOLUT VODKAS ..................................... 79 PINNACLE VODKAS ....................................87 BURNETT’S VODKAS .................................. 85 SKYY VODKAS ............................................91 CIROC VODKAS .......................................... 85 SMIRNOFF VODKAS ....................................92 GREY GOOSE VODKAS ................................ 86 UV VODKAS ...............................................95 WHISKEY .......................................................................................................................................... 96 CROWN ROYAL WHISKEY .......................... 96 JAMESON IRISH WHISKEY ..........................96 WINE................................................................................................................................................. 98 ANDRE CHAMPAGNES ................................ 98 SUTTER HOME WINES ...............................99 ARBOR MIST WINES ................................. 98 YELLOW TAIL WINES ................................99 BAREFOOT WINES ..................................... 98 2 ALCOHOLIC ENERGY DRINKS P.I.N.K. SPIRITS No Sponsorships BEERS AMSTEL LIGHT Amstel Light has been a sponsor for the South Beach Wine and Food Festival 2011-2013. Through the sponsorship they served about 9,000 beers to those who came to the festival in 2013. Amstel Light was the sponsor of the Crowning Chi-Town’s Best Burger in 2012. The contest nominated the best burgers in Chicago. Amstel Light was the official sponsor of the Knorr Great Chowder Cook-Off June 3-4, 2011 in Newport RI. The cook-off features 25 of the best chefs and their chowder recipes. Amstel Light provided the Amstel Beer Bike as an attraction and placed their bar will at the Amstel Light Beer Bike to pass out beers to go along with their chowder. People could also take a picture using the Amstel Light camera and have pictures uploaded to Facebook.1 Amstel Light was a sponsor of the “Sell in May Party” that took place May 26, 2011. The party took place in NY, New York as a way ring in the summer of 2011. Amstel Light was a sponsor of the Taste of Randolph Festival in both 2012- 2013. The Taste of Randolph is a three-day festival that takes place in Chicago Il. Through it’s sponsorship Amstel Light most recently provided a ping -pong event for festivalgoers. Amstel Light was the title sponsor of the SoBe Burger Bash in Miami, Fl in 2012. Amstel Light was the presenting sponsor for the Battle of the Burger in Boston, MA in 2013. Amstel Light sponsored the Oakley Beach Retreat in Malibu, CA in 2013. The San Francisco Burger Brawl: 2013, “San Francisco's "first no-holds- barred burger extravaganza,"2 the San Francisco Burger Brawl is “a chance to taste delicious burgers from a host of local restaurants and food trucks and vote for the best burgers in the city.”3 Amstel provided free beer and dancing. 3 Battle of the Burger, Philadelphia: 2013, “Taste the top 20 restaurants' burgers Meet the chefs and see them in action Enjoy complimentary Amstel Light At the end of the night.”4 Amstel sponsored Meatopia in 2012. This event features chefs from across
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