An Appraisal Analysis of Gossip News Texts Written by Perez Hilton from Perezhilton.Com (A Study Based on Systemic Functional Li

Total Page:16

File Type:pdf, Size:1020Kb

An Appraisal Analysis of Gossip News Texts Written by Perez Hilton from Perezhilton.Com (A Study Based on Systemic Functional Li perpustakaan.uns.ac.id digilib.uns.ac.id An Appraisal Analysis of Gossip News Texts Written By Perez Hilton From Perezhilton.com (A Study Based on Systemic Functional Linguistics) THESIS Submitted as a Partial Fulfillment for Requirements for the Sarjana Sastra Degree in English Department Faculty of Letters and Fine Arts Sebelas Maret University BY: Clara Ertyas P. C0306022 ENGLISH DEPARTMENT FACULTY OF LETTERS AND FINE ARTS SEBELAS MARET UNIVERSITY SURAKARTA commit2011 to user i perpustakaan.uns.ac.id digilib.uns.ac.id commit to user ii perpustakaan.uns.ac.id digilib.uns.ac.id commit to user iii perpustakaan.uns.ac.id digilib.uns.ac.id PRONOUNCEMENT Name : Clara Ertyas P. NIM : C0306022 Herewith, it is declared that this thesis entitled “An Appraisal Analysis of Gossip News Texts Written by Perez Hilton from Perezhilton.com (A Study Based on Systemic Functional Linguistics)” is completed by the researcher, not by others. It is not a plagiarism and it never becomes a thesis previously. Everything related to other people’s works, which are published or not, the sources of them are placed in the bibliography. If it is then proven that the researcher cheats, the researcher is ready to take the responsibility. Surakarta, The researcher Clara Ertyas P. commit to user iv perpustakaan.uns.ac.id digilib.uns.ac.id MOTTO If I was the kind to have regrets, I wouldn't be doing what I'm doing. -Perez Hilton- commit to user v perpustakaan.uns.ac.id digilib.uns.ac.id DEDICATION This thesis is dedicated to: Everyone who loves me and everyone I love commit to user vi perpustakaan.uns.ac.id digilib.uns.ac.id ACKNOWLEDGEMENT Praises for Jesus Christ as His blessings lead and guide the researcher and hence this thesis can be completed. This thesis has been accomplished as the requirement of Sarjana Sastra degree. It is believed that without any help and support from some people, this thesis would not be finished well. For that reason, there will be gratefulness to: 1. Drs. Riyadi Santosa, M.Ed., Ph.D, the Dean of Faculty of Letters and Fine Arts, for approving this thesis. 2. Prof. Dr. Djatmika, M.A., the Head of S1 Regular Program of English Department, for giving permission to write this thesis. 3. Dr. Tri Wiratno, M. A., the writing thesis supervisor, for giving his guidance and helping me in making this thesis. 4. All lecturers in English Department, for wholeheartedly giving and sharing knowledge and experiences. 5. My lovely mother, for loving me, praying for me and supporting me. 6. My sisters: mbak Linda, mbak Emma, mbak Erin; my mirthful nephews and niece: Michael, Eggy and Jasmine; my uncle, and my father for your loves. 7. Bimo, for always caring and supporting me. 8. Va dilla, for leading me to perezhilton.com and getting me to decide to dwell on Perez Hilton, thank you so much. 9. My awesome friends: Dila, Intan, Cindy, Hendro, and everyone in ED 2006. 10. Everyone who could not be mentioned here, for helping in achieving this thesis. commit to user vii perpustakaan.uns.ac.id digilib.uns.ac.id Presumably, this thesis may become a contribution to those in need. The researcher realizes that this thesis is not sufficiently perfect. However, hopefully this thesis would be useful. The researcher, Clara Ertyas P. commit to user viii perpustakaan.uns.ac.id digilib.uns.ac.id TABLE OF CONTENT Title i Approval of The Supervisor ii Approval of The Board of Examiners iii Pronouncement iv Motto v Dedication vi Acknowledgment vii Table of Content ix List of Tables xi List of Figures xv Abstract xvi CHAPTER I INTRODUCTION A. Research Background 1 B. Research Objective 5 C. Problem Statement 5 D. Research Significance / Benefits 6 E. Scope of The Research 6 F. Research Methodology 7 G. Thesis Organization 8 CHAPTER II LITERATURE REVIEW A. Systemic Functional Linguistics 10 B. Appraisal Theory 16 C. Modality 34 commit to user ix perpustakaan.uns.ac.id digilib.uns.ac.id D. Genre 37 E. Prosody 45 F. Ideology 46 G. Gossip News Text 48 H. Mass Media 49 I. Website “perezhilton.com” 50 J. Perez Hilton 53 CHAPTER III RESEARCH METHODOLOGY A. Research Design 56 B. Research Location 57 C. Sampling 57 D. Data and Source of Data 58 E. Data Validity 59 F. Data Analysis 60 G. Procedure of Data Analysis 62 CHAPTER IV RESEARCH FINDINGS AND DISCUSSION A. Introduction 66 B. Data Description/Findings 68 C. Discussion 142 CHAPTER V Conclusion and Recommendation A. Conclusion 159 B. Recommendation 162 BIBLIOGRAPHY APPENDIXES commit to user x perpustakaan.uns.ac.id digilib.uns.ac.id LIST OF TABLES Table 2.1 Table of The four strata of the SF model 14 Table 2.2 Table of Realization of Affect 21 Table 2.3 Table of Types of Appreciation 26 Table 2.4 Table of Levels of Modality 37 Table 2.5 Table of Text Genre 40 Table 3.1 Table of example of appraisal analysis (Text 1 - Katy Perry, clause no. 5) 62 Table 3.2. Table Example of engagement and attitude analysis (Text 4 - Leona Lewis, clause no. 4) 64 Table 3.3 Table Example of engagement and attitudes analysis (Text 1 - Katy Perry, clause no. 20) 64 Table 4.1.1 Attitude and Engagement analysis – “Russell Gets In Good with Katy's Parentals” 68 Table 4.1.2 Graduation Analysis – “Russell Gets In Good with Katy's Parentals” 70 Table 4.1.3 Genre Analysis – “Russell Gets In Good with Katy's Parentals” 72 Table 4.1.4 Prosody analysis – “Russell Gets In Good with Katy's Parentals” 74 Table 4.1.5 Ideology Analysis – “Russell Gets In Good with Katy's Parentals” 76 Table 4.2.1 Attitudes and Engagement Analysis – “Katy and Russell, Going Strong!” 78 Table 4.2.2 Graduation Analysis commit– “Katy to and user Russell, Going Strong!” 79 xi perpustakaan.uns.ac.id digilib.uns.ac.id Table 4.2.3 Genre Analysis – “Katy and Russell, Going Strong!” 80 Table 4.2.4 Prosody Analysis – “Katy and Russell, Going Strong!” 81 Table 4.2.5 Ideology Analysis – “Katy and Russell, Going Strong!” 82 Table 4.3.1 Attitudes and Engagement Analysis – “Leona’s First Solo Show” 83 Table 4.3.2 Graduation Analysis – “Leona’s First Solo Show” 85 Table 4.3.3 Genre Analysis – “Leona’s First Solo Show” 87 Table 4.3.4 Prosody Analysis – “Leona’s First Solo Show” 89 Table 4.3.5 Ideology Analysis – “Leona’s First Solo Show” 90 Table 4.4.1 Attitude and Engagement Analysis – “Leona Speaks! Lewis Staying Positive Despite Being Attacked” 92 Table 4.4.2 Graduation Analysis – “Leona Speaks! Lewis Staying Positive Despite Being Attacked” 95 Table 4.4.3 Genre Analysis – “Leona Speaks! Lewis Staying Positive Despite Being Attacked” 96 Table 4.4.4 Prosody Analysis – “Leona Speaks! Lewis Staying Positive Despite Being Attacked” 98 Table 4.4.5 Ideology Analysis – “Leona Speaks! Lewis Staying Positive Despite Being Attacked” 100 Table 4.5.1 Attitude and Engagement Analysis – “Miley Has Bad Taste!” 101 Table 4.5.2. Graduation Analysis – “Miley Has Bad Taste!” 104 Table 4.5.3 Genre Analysis – “Miley Has Bad Taste!” 105 Table 4.5.4 Prosody Analysis – “Miley Has Bad Taste!” 107 Table 4.5.5 Ideology Analysis – “Miley Has Bad Taste!” 109 Table 4.6.1 Attitude and Engagement Analysis – “No Miley, Not commit to user xii perpustakaan.uns.ac.id digilib.uns.ac.id Everyone Knows Who You Are!” 111 Table 4.6.2 Graduation Analysis – “No Miley, Not Everyone Knows Who You Are!” 112 Table 4.6.3 Genre Analysis – “No Miley, Not Everyone Knows Who You Are!” 114 Table 4.6.4 Prosody Analysis – “No Miley, Not Everyone Knows Who You Are!” 115 Table 4.6.5 Ideology Analysis – “No Miley, Not Everyone Knows Who You Are!” 117 Table 4.7.1 Attitude and Engagement Analysis – “Glambert Out! Beat-Her-Down In?!” 119 Table 4.7.2 Graduation Analysis – “Glambert Out! Beat-Her-Down In?!” 122 Table 4.7.3 Genre Analysis – “Glambert Out! Beat-Her-Down In?!” 125 Table 4.7.4 Prosody Analysis – “Glambert Out! Beat-Her-Down In?!” 127 Table 4.7.5 Ideology Analysis – “Glambert Out! Beat-Her-Down In?!” 129 Table 4.8.1 Attitude and Engagement Analysis – “Chris Brown Heckled By Woman In Public!” 132 Table 4.8.2 Graduation Analysis – “Chris Brown Heckled By Woman In Public!” 134 Table 4.8.3 Genre Analysis – “Chris Brown Heckled By Woman In Public!” 136 Table 4.8.4 Prosody Analysis – “Chris Brown Heckled By Woman In Public!” 138 Table 4.8.5 Ideology Analysis – “Chris Brown Heckled By Woman In Public!” 140 commit to user xiii perpustakaan.uns.ac.id digilib.uns.ac.id Table 4.9.1 Attitudes in the texts 142 Table 4.9.2 Types of the appraising items 144 Table 4.9.3 Engagement in the texts 146 Table 4.9.4 Graduation in the texts 147 Table 4.9.5 Result of the analysis 152 commit to user xiv perpustakaan.uns.ac.id digilib.uns.ac.id LIST OF FIGURES Figure 2.1. Four Strata of Linguistics Description 13 Figure 2.2. The Appraisal System 18 Figure 2.3. Types of Judgment 23 Figure 2.4. Types of Modality 23 Figure 2.5. The System Network of Graduation 31 Figure 2.6. Types of Modality 34 Figure 2.7. Dynamic Ideology Perspective 45 commit to user xv perpustakaan.uns.ac.id digilib.uns.ac.id ABSTRACT Clara Ertyas P. 2011. An Appraisal Analysis of Gossip News Texts Written By Perez Hilton From Perezhilton.com (A Study Based on Systemic Functional Linguistics).
Recommended publications
  • Madonna: Reina Del Pop... Y De Los Escándalos
    6D EXPRESO Domingo 27 de Abril de 2008 eSTELAR Perez Hilton De a FAN CELEBRIDAD “Trabajo mucho y siempre tengo Gracias a su blog, Perez Hilton se ha acercado nueva información. Además, siempre tengo exclusivas y fui de los primeros en utilizar el formato del blog para in- a las estrellas de Hollywood sin temor y las exhibe formar sobre celebridades. Otra clave es que observo a Hollywood desde el interior y tengo una perspectiva dis- cada vez que puede, pero, ¿él podrá soportar la crítica? tinta”, confiesa. Perez publica exclusivas, incluso antes de que revistas como People lo Salvador Cisneros “Perez Hilton es sólo un persona- hagan. Él fue el primero en hacer pú- publicar que Lance Bass, vocalista de je y la gente no conoce mi verdadera blica la relación de Jessica Simpson y El blog de Perez Hilton se *NSYNC, y Neil Patrick Harris, prota- mado por millones de per- personalidad”, asegura el bloggero vía John Mayer. caracteriza porque en las gonista de Doogie Howser,eranho- sonas que festejan la irre- telefónica desde Los Ángeles. Sin embargo, acepta (a medias) fotografías que publica mosexuales. verencia con la que criti- Y tiene razón. Su voz es calmada que a veces se equivoca porque es hace anotaciones o dibujos “Sé con certeza que algunas ce- Aca a los hollywoodenses y y antes de contestar se toma unos se- humano. que tienden a ridiculizar a lebridades son gays y con otras sólo odiado por centenares de celebrida- gundos para reflexionar las pregun- “Escribí que Fidel Castro falleció los famosos. me gusta bromear al respecto.
    [Show full text]
  • INTRODUCTION Hello, Bitches! Perez Hilton, the Queen of All Media, Here!
    INTRODUCTION Hello, bitches! Perez Hilton, the Queen of All Media, here! I wouldn’t be a self-proclaimed Hilton without penning a book of my own, now, would I? After all, I went through my own rite of passage and gained access to the crazy, sensational celebrity world. But I thought to myself, “Why should I have all the fun?” Like Paris, I’d like to make this world a hotter place. So this book, my friends, was writ- ten for you. In these pages, I’ll show you what it takes to reach celebrity status, and how, with a few wobbly steps and a case of Astroglide, you too can be a hilton! I don’t mean that you should be a street-corner whore (but you’re definitely getting warmer!). No, what I mean is, you can live like the rich, famous, and utterly depraved without even an ounce of talent or dignity. Tired Reid is a good example of a hilton success story. I can’t even remember the last real work she’s done. After all those horrible movies, train-wreck media appearances, and documented drunken partying, you’d think she’d be banned from Hollywood forever. But somehow she still finds her way into magazines and is even popular in Australia! How can someone who’s made suicide moves to her “career”—on the red carpet, no less—still get attention? It’s because she be- longs to the Hilton generation of Hollywood, and for these hiltons, scandalous behavior is actually not a suicide attempt at all.
    [Show full text]
  • Harris, Neil Patrick (B
    Harris, Neil Patrick (b. 1973) by Linda Rapp Encyclopedia Copyright © 2015, glbtq, Inc. Neil Patrick Harris in Entry Copyright © 2009 glbtq, Inc. 2008. Reprinted from http://www.glbtq.com Photograph by Kristin Dos Santos. Image appears under the Neil Patrick Harris earned celebrity as a teen-ager for his starring role in the television Creative Commons series Doogie Howser, M.D. Unlike many child actors, he has made a successful Attribution ShareAlike transition to mature roles, showcasing his singing and dancing abilities along the way. 2.0 License. Since coming out publicly in 2006, he has also spoken out on behalf of glbtq causes. Harris was born in Albuquerque, New Mexico on June 15, 1973. His parents, Ron and Sheila Harris, are both lawyers, and his mother is also a writer. As a fourteen-year-old, Harris attended a drama camp at New Mexico State University, where he met writer Mark Medoff, who was working on a project that became the film Clara's Heart (1988), directed by Robert Mulligan. Soon Harris began his professional acting career with roles in Linda Shayne's Purple People Eater (1988) and Mulligan's Clara's Heart. His performance in the latter won him a Golden Globe nomination in the category of Supporting Actor. In 1989 he became the star of the television "dramedy" series Doogie Howser, M.D., which was about a precocious youngster who had become a doctor at the age of fourteen. In the opening episode, sixteen- year-old Doogie interrupted the road test for his driver's license to attend to an accident victim.
    [Show full text]
  • GOSSIP SELLS the GOODS Celebrities and the Paparazzi Are Now in the Business Plan
    GOSSIP SELLS THE GOODS Celebrities and the paparazzi are now in the business plan BY ANNE KINGSTON (MACLEAN’S AUG.4 ’08) Before last Wednesday, few people had heard of plainmary.com, a website selling posh baby gear. By week's end, the site had more than two million hits and had received orders from as far away as Dubai. Credit a tiny item in Rush & Molloy, a gossip column in the New York Daily News, that reported Brad Pitt and Angelina Jolie had, six weeks earlier, ordered two of its US $190monogrammed mats for their then‐ unborn twins. What made the story buzz‐worthy was the news one of the mats had been ordered for "Rex Leon," not "Knox Leon," as their latest little boy is named, suggesting a last‐minute change of mind. The source of this breaking news? That would be Andy Behrman, plainmary.com's publicist, who learned gossip fundamentals writing for New York magazine. "It's critical for a company like plain mary to have celebrity associations," he says. "I mean who gives a s‐‐t about a plain mary baby mat? But, all of a sudden, if the tush of a sainted Jolie‐Pitt is peeing on this $190 microfibre mat, that's a $10,000 mat that we'll see on eBay shortly." Behrman comes to the job having sharpened his tabloid incisors repping Petit Trésor, the celebrity‐gossip‐fuelled Los Angeles purveyor of baby paraphernalia recently hyped in People's gushing coverage of Jennifer Lopez's Versailles‐style nursery. Its two stores have become go‐to destinations for paparazzi seeking "baby bumps," and the celebrities vying for their attention.
    [Show full text]
  • Alcohol Brand Sponsorship Report: Identified Alcohol Brand Sponsorships – U.S., 2010-2013
    Alcohol Brand Sponsorship Report: Identified Alcohol Brand Sponsorships – U.S., 2010-2013 Olivia Belt, Korene Stamatakos, Amanda J. Ayers, Victoria A. Fryer, and Michael Siegel Department of Community Health Sciences Boston University School of Public Health February, 2014 Online supplement to manuscript entitled “Alcohol brand sponsorship of events, organizations and causes in the United States, 2010-2013” Methods This study examined sponsorship of organizations and events in the U.S. by alcohol brands from 2010-2013. The top 75 brands of alcohol consumed by underage drinkers were identified based on a previously conducted national internet-based survey. For each of these brands, a systematic search for sponsorships was conducted using Google. This report identifies and briefly summarizes each of the 945 sponsorships identified in this research. TABLE OF CONTENTS ALCOHOLIC ENERGY DRINKS ....................................................................................................... 3 P.I.N.K. SPIRITS ............................................................................................................................... 3 BEERS .................................................................................................................................................... 3 AMSTEL LIGHT ............................................ 3 GUINNESS BEERS .......................................16 BLUE MOON ................................................ 4 HEINEKEN .................................................16 BUD ICE ......................................................
    [Show full text]
  • The Marketing of Lady Gaga
    Ways To Be A marketing genius like 10 Lady Gaga Lady Gaga is not your average pop star. Age: Albums sold: Singles sold: Grammys: 24 15 40 2 Million Million (6 nominations) Lady Gaga (and her team) aren’t just pop geniuses, they are marketing geniuses as well. Regardless of your opinion of her music, here are 10 ways you can be a marketing genius like Gaga. 1.Have an opinion Gaga regularly speaks out on issues she feels strongly about. In doing so, she keeps herself in the public eye. Picking a side helps you attract the right people. It’s easy to be opinionated when you’re passionate. 2.Leverage social media. Gaga has worked tirelessly on accumulating over 5 million Twitter followers and 14 million Facebook fans. She drives loyalty by tweeting her fans directly (sometimes on an hourly basis) even before she opened the Grammy Awards. My little monster sweeties are already camped outside today show! I love u! Will be sending u pizza and water all day! And a suprise 2moro!X -@LadyGaga 3. Be different Differentiate wisely. There are too many normal people doing normal things. Show, don’t tell. You are extraordinary so show it. "I used to walk down the street like I was a f*cking star... I want people to walk around delusional about how great they can be - and then to fight so hard for it every day that the lie becomes the truth." — Lady Gaga 4.Don’t be afraid to make lots of money Finance your efforts through meaningful opportunities.
    [Show full text]
  • Paris Hilton Is Folding Laundry
    MOSCHINO dress and gloves, GEORGE KEBURIA sunglasses KEBURIA GEORGE and gloves, MOSCHINO dress It’s sometime in early 2003 or 2004 and Paris Hilton is folding laundry. Standing across from her then-best friend, Nicole Richie, in some stranger’s home in the Midwest, the duo has an argument. “You’ve never heard of a laundromat?” Paris asks, while Nicole, curled up in bed, shakes her head adamantly. “It’s where people who can’t aford a washing machine go to wash their clothes,” she responds, matter-of-factly. “I’ve seen it in movies.” Today, with the omnipresence of reality TV and franchises like The Real Housewives, Pari$ that scene wouldn’t feel too out of the ordinary. But when Paris and Nicole made their debut on FOX with The Simple Life in 2003, it wasn’t just hilarious — it was radical. The granddaughter of Conrad Hilton, by the time she was a teen, Paris quickly became a permanent fixture at early-aughts Hollywood hot spots like the Chateau Marmont and Les Deux, a regular on industry red carpets and a familiar face in the front row at every Fashion Week. Paris at the mall, Paris leaving Starbucks, Paris in London — alongside her sister, Nicky, the heiress dominated the pre-RSS fed world of media, almost single handedly keeping paparazzi (not to mention the semi-eponymously named goss site, Perez Hilton) in business. She might not have been the first to do it, but Paris certainly was the most famous for being famous, unintentionally — or intentionally, depending on who you ask — setting the stage for what’s become standard social media practice.
    [Show full text]
  • Moving Forward
    Moving Forward FY2012 ANNUAL REPORT The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning young people under 24. Every day, The Trevor Project saves young lives through its free and confidential lifeline and instant messaging services, in-school workshops, educational materials, online resources and advocacy. TABLE OF CONTENTS 3 Executive and Board Message 4 Trevor Timeline: Fiscal Year 2012 5 Spotlights 9 Program Introduction Message 10 Trevor’s Programs 14 Donor Report 18 Trevor Board of Directors and Staff 19 Financial Report EXECUTIVE AND 2/3 | Annual Report FY2012 | MOVING FORWARD BOARD MESSAGE Dea r Friends, Thanks to your unwavering support over this past year, The Trevor Project has moved forward and served more lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth than ever before while adding valuable staff members, embracing new executive and Board leadership, and extending Trevor’s reach to new cities nationwide. This year has been full of change, growth, and progress. Our call reports, chat logs, and digital services make it very clear that The Trevor Project is still urgently needed. We saw one of the largest membership increases on TrevorSpace since the program’s inception in 2008 and we watched the number of calls to the Trevor Lifeline surpass 35,000 – nearly 4,000 more than last year. We also expanded the first nationally available chat service specifically for LGBTQ youth in need of support. While we sincerely wish that the need for Trevor’s services would diminish, we are truly grateful to be present to fulfill the needs of young LGBTQ people in crisis.
    [Show full text]
  • SPIRITDAY and in Support of Lesbian, Gay, Bisexual and 10.15.2015 GLAAD.ORG/SPIRITDAY Transgender (LGBT) Youth
    presents On October 15, 2015, millions will wear purple on Spirit Day in a stand against bullying #SPIRITDAY and in support of lesbian, gay, bisexual and 10.15.2015 GLAAD.ORG/SPIRITDAY transgender (LGBT) youth. GLAAD is once How can my company participate? again working to secure the participation of corporations, as well as celebrities, media 1. GET EMPLOYEES INVOLVED: outlets, organizations, schools and local Send a message out to employees of your company encour- communities. By going purple on Spirit Day, aging everyone to participate in Spirit Day on October 15th. corporations can easily demonstrate their GLAAD can provide sample text. support for LGBT young people and consumers. 2. TURN YOUR COMPANY’S LOGO PURPLE: Whether it’s on your homepage or social media, show your support by turning your logo purple on Spirit Day. Turn your official Facebook and Twitter profile photos purple on Spirit Day at www.glaad.org/spiritday SUGGESTED POST 3. SHARE YOUR SUPPORT: Join me in going purple for #SpiritDay Speak out or post a photo of your CEO or staff in purple to 10/15 to support LGBT youth. Go purple your Facebook, Twitter, Instagram, and Tumblr using hashtag here: glaad.org/spiritday #SpiritDay. Who went purple in 2014? COMPANIES TELEVISION Kerry Washington Sharon Osbourne Nielsen AT&T Orange is the Mariah Carey Jim Parsons Queerty CBS New Black Jimmy Kimmel Dr. Phil TV Land The Coca-Cola Company Orphan Black Ricky Martin Teri Polo VH1 Delta Air Lines The Tonight Show with Andy Cohen Michael Sam Viacom Disney Jimmy Fallon Hank Azaria Tara Reid and more! DuPont Late Night with Seth Tituss Burgess LeAnn Rimes Meyers Facebook Don Cheadle Darren Young SPORTS Glee FedEx Elvis Duran and more! NBA Degrassi Hilton Hotels & Resorts Dr.
    [Show full text]
  • A Study of Lady Gaga's Brand, Branding Techniques, and Their
    Grand Valley State University ScholarWorks@GVSU Honors Projects Undergraduate Research and Creative Practice Fall 2010 A Study of Lady Gaga’s Brand, Branding Techniques, and Their Application to Other Brands Megan E. Carter Grand Valley State University Follow this and additional works at: http://scholarworks.gvsu.edu/honorsprojects Part of the Business Commons Recommended Citation Carter, Megan E., "A Study of Lady Gaga’s Brand, Branding Techniques, and Their Application to Other Brands" (2010). Honors Projects. 54. http://scholarworks.gvsu.edu/honorsprojects/54 This Open Access is brought to you for free and open access by the Undergraduate Research and Creative Practice at ScholarWorks@GVSU. It has been accepted for inclusion in Honors Projects by an authorized administrator of ScholarWorks@GVSU. For more information, please contact [email protected]. Running head: LADY GAGA’S BRAND AND BRANDING TECHNIQUES 1 A Study of Lady Gaga’s Brand, Branding Techniques, and Their Application to Other Brands Megan E. Carter Grand Valley State University LADY GAGA’S BRAND AND BRANDING TECHNIQUES 2 A Study of Lady Gaga’s Brand, Branding Techniques, and Their Application to Other Brands Introduction and Research Question As far as breakout musicians go, few artists have had quite the zero-awareness to ubiquity time- warp of Lady Gaga. As far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product – in her case, albums and digital singles. (Hampp, 2010, p. 42) The ideas presented in this quote, from the Advertising Age article “Gaga, Oooh La La: Why the Lady Is the Ultimate Social Climber,” inspired this project.
    [Show full text]
  • Nothing Less Than Perfect: Female Celebrity, Ageing and Hyper-Scrutiny in the Gossip Industry
    CORE Metadata, citation and similar papers at core.ac.uk ProvidedThis by Universityarticle of wasSalford Institutionaldownloaded Repository by: [Univ of Salford] On: 15 May 2012, At: 04:17 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Celebrity Studies Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rcel20 Nothing less than perfect: female celebrity, ageing and hyper-scrutiny in the gossip industry Kirsty Fairclough a a School of Media, Music and Performance, University of Salford, Salford, UK Available online: 17 Feb 2012 To cite this article: Kirsty Fairclough (2012): Nothing less than perfect: female celebrity, ageing and hyper-scrutiny in the gossip industry, Celebrity Studies, 3:1, 90-103 To link to this article: http://dx.doi.org/10.1080/19392397.2012.644723 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and- conditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
    [Show full text]
  • SPIRITDAY Bullying and in Support of Lesbian, Gay, 10.20.2016 GLAAD.ORG/SPIRITDAY Bisexual, Transgender, and Queer (LGBTQ) Youth
    presents On October 20, 2015, millions will wear purple on Spirit Day in a stand against #SPIRITDAY bullying and in support of lesbian, gay, 10.20.2016 GLAAD.ORG/SPIRITDAY bisexual, transgender, and queer (LGBTQ) youth. GLAAD is once again working to How can my company participate? secure the participation of corporations, 1. GET EMPLOYEES INVOLVED: as well as celebrities, media outlets, organizations, schools and local communities. Send a message out to employees of your company encour- aging everyone to participate in Spirit Day on October 20th. By going purple on Spirit Day, corporations GLAAD can provide sample text. can easily demonstrate their support for 2. TURN YOUR COMPANY’S LOGO PURPLE: LGBTQ young people and consumers. Whether it’s on your homepage or social media, show your support by turning your logo purple on Spirit Day. Turn your official Facebook and Twitter profile photos purple on Spirit Day at www.glaad.org/spiritday SUGGESTED POST 3. SHARE YOUR SUPPORT: Join me in going purple for #SpiritDay 10/20 to support LGBTQ youth. Go purple Speak out or post a photo of your CEO or staff in purple to here: glaad.org/spiritday your Facebook, Twitter, Instagram, and Tumblr using hashtag #SpiritDay. Who has participated in Spirit Day previously? COMPANIES TELEVISION Laverne Cox Chloe Grace Moretz OWN AT&T Orange is the Kerry Washington Sharon Osbourne Nielsen CBS New Black Mariah Carey Jim Parsons Queerty The Coca-Cola Company Orphan Black Jimmy Kimmel Dr. Phil TV Land Delta Air Lines The Tonight Show with Ricky Martin Teri Polo VH1 Disney Jimmy Fallon Andy Cohen Michael Sam Viacom DuPont Late Night with Seth Hank Azaria Tara Reid and more! Meyers Facebook Tituss Burgess LeAnn Rimes Glee FedEx Don Cheadle Darren Young SPORTS Degrassi Hilton Hotels & Resorts Elvis Duran and more! NBA Empire Hyatt Dr.
    [Show full text]