BRAND MANUAL
V.1.2 FALL/WINTER 2018 TABLE OF CONTENTS
Section 1 | Logo
Section 2 | Brand Pattern
Section 3 | Typography
Section 4 | Colors
Section 5 | Print Applications & Stationery
Section 6 | Summary and Contact 1 CORPORATE LOGO
PRIMARY LOGO Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature HORIZONTAL LOGO is a combination of the icon and and our full company COMPACT LOGO name – they have a fixed relationship that should never ICON/AVATAR be changed in any way. LOGO APPLICATIONS PRIMARY LOGO PROPORTIONS AND CLEAR SPACE
1x 5x 1x
1x
5x 3x
CONTENT INSIGHTS BRAND MANUAL PRIMARY LOGO 04 TWO COLORS BLACK AND WHITE
CONTENT INSIGHTS BRAND MANUAL PRIMARY LOGO 05 INVERTED COLORS NEGATIVE
CONTENT INSIGHTS BRAND MANUAL PRIMARY LOGO 06 HORIZONTAL LOGO PROPORTIONS AND CLEAR SPACE
0.5x3x 0.5x 1x 6x 6x
1x
3x 1x
CONTENT INSIGHTS BRAND MANUAL HORIZONTAL LOGO 07 PRIMARY LOGO
HORIZONTAL LOGO
COMPACT LOGO
ICON/AVATAR
LOGO APPLICATIONS
TWO COLORS BLACK AND WHITE
INVERTED COLORS NEGATIVE
CONTENT INSIGHTS BRAND MANUAL HORIZONTAL LOGO 08 HORIZONTAL LOGO PROPORTIONS AND CLEAR SPACE
1x 6.3x
1x
6.3x
0.7x
2x
CONTENT INSIGHTS BRAND MANUAL COMPACT LOGO 09 TWO COLORS BLACK AND WHITE INVERTED COLORS NEGATIVE
CONTENT INSIGHTS BRAND MANUAL COMPACT LOGO 10 FULL COLOR ONE COLOR BLACK AND WHITE NEGATIVE
CONTENT INSIGHTS BRAND MANUAL ICON/AVATAR 11 CONTENT INSIGHTS BRAND MANUAL CORRECT LOGO APPLICATION 12 CONTENT INSIGHTS BRAND MANUAL INCORRECT LOGO APPLICATION 13 2 BRAND PATTERN
Patterns create interest, texture, balance, and an extra special touch that flat colors just can’t give you. They support brand message and reinforce branding through consistency and recognizable elements. #e4e7ed k:10%
white - opacity:15
CONTENT INSIGHTS BRAND MANUAL BRAND PATTERN 15 3 CORPORATE TYPOGRAPHY
A well-proportioned, clean font can make all the PRIMARY TYPOGRAPHY difference on a website or even a corporate flyer. ALTERNATE TYPOGRAPHY Good typography creates that “There’s something about that” feeling in people’s consciousness. FONT HIERARCHY FUTURA PT
Futura is a geometric sans-serif FUTURA PT LIGHT typeface. It has an appearance of AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz efficiency and forwardness. The design of Futura avoids the 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./ decorative, eliminating nonessential elements, but makes subtle depar- FUTURA PT BOOK tures from pure geometric designs AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz that allow the letterforms to seem balanced. 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
FUTURA PT BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz https://typekit.com/fonts/futura-pt 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
CONTENT INSIGHTS BRAND MANUAL PRIMARY TYPOGRAPHY - FUTURA PT 17 NIMBUS SANS
Nimbus Sans is a sans-serif type- NIMBUS SANS LIGHT face created by URW++, based on AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Helvetica. 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
NIMBUS SANS REGULAR AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
NIMBUS SANS REGULAR ITALIC AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
NIMBUS SANS BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz https://typekit.com/fonts/nimbus-sans 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
CONTENT INSIGHTS BRAND MANUAL PRIMARY TYPOGRAPHY - NIMBUS SANS 18 NIMBUS ROMAN
Nimbus Roman is a serif typeface NIMBUS ROMAN REGULAR created by URW Studio. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
NIMBUS ROMAN REGULAR ITALIC AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
NIMBUS ROMAN BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
NIMBUS ROMAN BOLD ITALIC AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz https://typekit.com/fonts/nimbus-roman 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
CONTENT INSIGHTS BRAND MANUAL PRIMARY TYPOGRAPHY - NIMBUS ROMAN 19 OFFICE FONT ALTERNATIVES
When primary fonts are not available ARIAL REGULAR for crossplatform compatibility use alternate fonts. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
ARIAL BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
TIMES NEW ROMAN REGULAR AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
TIMES NEW ROMAN ITALIC AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !”#$%&/()=?*{}:”<>?\[];’,./
CONTENT INSIGHTS BRAND MANUAL ALTERNATE TYPOGRAPHY 20 This is caption text
FONT HIERARCHY NIMBUS ROMAN REGULAR ITALIC -16PT TYPE / 20PT LEADING
This is body copy text
Proper font hierarchy improves NIMBUS SANS REGULAR -18PT TYPE / 24PT LEADING readability and gives further focus on content. It is important to main- tain it across all branding channels. THIS IS HEADLINES COPY TEXT FUTURA PT BOOK - 18PT TYPE / 22PT LEADING/ TRACKING 20
SUBLINES SECTIONS
FUTURA PT BOLD - 24PT TYPE / 28PT LEADING
BIG HEADLINES
FUTURA PT BOLD - 32PT TYPE / 34PT LEADING THE HEADER FUTURA PT BOLD - 42PT TYPE / 42PT LEADING
CONTENT INSIGHTS BRAND MANUAL FONT HIERARCHY 21 4 CORPORATE COLORS
Color plays an important role in every corporate identity PRIMARY COLOR PALETTE program. The colors below are recommendations for various media. Consistent use of these colors will contribute to the SECONDARY COLOR PALETTE cohesive and harmonious look of the Content Insights brand identity across all relevant media. #959799 #b0e5bc
PMS 432C PMS 346C #2c3033 #62cc79
K:90 C:60 Y:60 #d5d6d6 #e0f5e4
CONTENT INSIGHTS BRAND MANUAL PRIMARY COLORS 23 #62cc79 #d9ba47
PMS 7730C PMS 1205C #5d9b6c #f7db81
C: 70 M: 20 Y: 75 M:12 Y:65 #b0e5bc #f7edd5
#cc4d4f #1500e8
PMS 177C PMS BLUE 072C #f27985 #1500e8
M: 70 Y: 35 C:90 M:82 #f4c9d0 #1500e8
CONTENT INSIGHTS BRAND MANUAL SECONDARY COLORS 24 5 PRINT APPLICATIONS & STATIONERY
BUSINESS CARDS
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Sonja Bata +381 63 123 45 67
HEAD OF MARKETING [email protected] contentinsights.com
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TERMS OF SERVICE
Last updated: May 10, 2018
TERMS OF SERVICE ACCOUNTS AND MEMBERSHIP Last updated: May 10, 2018 If you create an account at the Website, you are responsible for maintaining the security of your account and you are fully responsible for all activities that occur under the account and any other actions BILLING AND PAYMENTS taken in connection with it. Providing false contact TERMS OF information of any kind may result in the termination of You shall pay all fees or charges to your account in accordance with the fees, charges, and billing terms in effect at the your account. You must immediately notify us of any time a fee or charge is due and payable. Where Services are offered on a free trial basis, payment may be required BILLING AND PAYMENTS unauthorized uses of your account or any other after free trial period ends, and not when you enter your billing details (which may be required prior to the commence- SERVICE breaches of security. We will not be liable for any acts You shall pay all fees or charges to your account in ment of the free trial period). If auto-renewal is enabled for the Services you have subscribed for, you will be charged or omissions by you, including any damages of any accordance with the fees, charges, and billing terms in automatically in accordance with the term you selected. Sensitive and private data exchange happens over a SSL kind incurred as a result of such acts or omissions. We effect at the time a fee or charge is due and payable. secured communication channel and is encrypted and protected with digital signatures, and our Website is also in may suspend, disable, or delete your account (or any Where Services are offered on a free trial basis, compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users. part thereof) if we determine that you have violated any payment may be required after free trial period ends, Scans for malware are performed on a regular basis for additional security and protection. If, in our judgment, your provision of this Agreement or that your conduct or and not when you enter your billing details (which may purchase constitutes a high risk transaction, we will require you to provide us with a copy of your valid government-is- content would tend to damage our reputation and be required prior to the commencement of the free trial sued photo identification, and possibly a copy of a recent bank statement for the credit or debit card used for the goodwill. If we delete your account for the foregoing period). If auto-renewal is enabled for the Services you reasons, you may not re-register for the our Services. have subscribed for, you will be charged automatically purchase. We reserve the right to change products and product pricing at any time. We also reserve the right to refuse We may block your email address and Internet protocol in accordance with the term you selected. Sensitive any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per address to prevent further registration. and private data exchange happens over a SSL household or per order. These restrictions may include orders placed by or under the same customer account, the secured communication channel and is encrypted and same credit card, and/or orders that use the same billing and/or shipping address. protected with digital signatures, and our Website is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users. Scans for malware are performed on a regular basis for additional security and protection. If, in our judgment, your purchase Lorem ipsum dolor sit amet, consectetuer 4 constitutes a high risk transaction, we will require you to provide us with a copy of your valid government-is- sued photo identification, and possibly a copy of a recent bank statement for the credit or debit card used for the purchase. We reserve the right to change products and product pricing at any time. We also reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. CONTENT INSIGHTS BRAND MANUAL A4 SPREAD 29
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CONTENT INSIGHTS BRAND MANUAL LETTERHEAD 31 6 SUMMARY & CONTACT
SUMMARY BRAND ASSETS DOWNLOAD CONTACT
These guidelines describe the visual Direct link: Sonja Bata and verbal elements that represent https://contentinsights.com/brand-assets Head of marketing Content Insights corporate identity. This includes our name, logo and Mobile: +381 63 733 47 73 other elements such as color, type [email protected] and graphics. Sending a consistent contentinsights.com and controlled message of who we Slobodana Selenića 44 are is essential to presenting a strong, 21000 Novi Sad unified image of our company. SCAN TO DOWNLOADTHE MANUAL Serbia