Caa-Gbg Partners with the Halal Guys to Bring Its World-Famous Halal Food
CAA-GBG PARTNERS WITH THE HALAL GUYS TO BRING ITS WORLD-FAMOUS HALAL FOOD TO RETAIL AND GROCERY Global Restaurant Brand to Expand into Worldwide Specialty and Retail Grocery Segment with Food and Packaged Goods Products New York, NY – March 4, 2020 – CAA-GBG a leading global brand management platform, and The Halal Guys, the fast-casual Middle Eastern restaurant famous for pioneering American halal food, today announced they have established a long-term partnership. Under the agreement, CAA-GBG will leverage its unrivaled global network and creative capabilities to support The Halal Guys as it takes the tastes and experiences that customers love from its food carts and restaurants into specialty and grocery stores through high-quality food and packaged goods products. “The Halal Guys has built a worldwide following and grown from a single location into a global brand with nearly one hundred restaurants and millions of fans,” said Noah Gelbart, Chief Revenue Officer of CAA-GBG. “We very much look forward to partnering with the brand to extend its reach to new consumers and strengthen its brand equity through strategic licensing and product extension initiatives focused on the specialty food and grocery space.” Founded as a food cart on the corner of 53rd Street and 6th Avenue in New York City in 1990, The Halal Guys has grown to 94 locations worldwide, with hundreds more in development under its partnership with franchise developer Fransmart. The brand focuses on traditional halal food and offers platters, sandwiches, hummus, baba ganouj, falafel and baklava. “Offering our fans around the world the chance to buy our products at their local grocery store is a major step in our strategic global growth plan,” said Ahmed Abouelenein, CEO of The Halal Guys. “We chose to partner with CAA-GBG because it is well known worldwide for its ability to help brands successfully expand into new segments, categories and markets. We couldn’t be more excited to work with the company as we take this next step in our brand’s growth and international expansion.” CAA-GBG enables partners to connect with consumers in innovative ways that go beyond its core products and media, enabling them to strengthen customer brand loyalty, reach new audiences and unlock their full brand potential. The company specializes in building successful, long-term programs on behalf of its clients across the lifestyle, corporate, sports and gaming, character and talent segments. For all new business inquiries, please contact [email protected]
ABOUT GLOBAL BRANDS GROUP HOLDING LIMITED As one of the world’s leading branded apparel, footwear and accessories, and brand management companies, Global Brands Group Holding Limited (SEHK Stock Code: 787, the “Group”) aims to impact the world with brands people love. The Group designs, develops, markets and sells products across a wide range of categories under a diverse array of owned and licensed brands. With innovative design capabilities, a strong brand management focus and strategic vision, the Group is able to create new market opportunities and product categories for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture with Creative Artists Agency, CAA-GBG. For more information, please visit the corporate website: www.globalbrandsgroup.com.
About The Halal Guys The Halal Guys grew from its humble beginnings as a food cart on the streets of New York City to a global icon known as the largest American halal street food concept in the world. The food cart was first parked on the corner of 53rd and 6th Avenue in 1990 by three like-minded men from Egypt who came to America in search of a better life. When the founders noticed many Muslim cab drivers in New York City were looking for a place to buy halal food in Manhattan, they created their first food cart that quickly grew into a leading destination for American Halal fare. In 2013, The Halal Guys was ranked the most popular food truck reviewed on FourSquare and in 2014, was the third most reviewed restaurant on Yelp in the United States. That same year, The Halal Guys began expanding its authentic halal cuisine from the food cart into restaurants and now operates more than 90 locations within the United States, Canada, Indonesia, South Korea and the United Kingdom. For more information, visit www.thehalalguys.com or connect on Facebook, Instagram and Twitter. ### Media contact: Katie Coulter Belle Communication [email protected]