The Halal Guys Announces New Website Launch

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10/2/2020 The Halal Guys Announces New Website Launch Franchising.com Articles News Franchises Multi-Unit Home: News: The Halal Guys: International The MagazinesHalal Guys Announces New Website Launch Conferences By: The Halal Guys | 0 Shares 192 Reads TRENDING: COVID-19 Franchise Industry News, Articles, Advice & Resources

New site designed to support brand growth, enhance digital presence

September 24, 2020 // Franchising.com // New York, NY - The Halal Guys, the fast-casual restaurant famous for pioneering American halal food, is today announcing the launch of its new website to complement the brand’s ongoing growth and innovation.

The Halal Guys developed its new website in partnership with Gourmet Marketing to enhance the online user experience and simplify and improve functions such as online ordering for catering and delivery, regional restaurant accessibility and communications with franchisees.

The modern, user-friendly website oers a platform that will continuously inform and educate customers, as well as current and prospective franchisees with the latest company news and services. The updated look and feel of the website serve as a nod to The Halal Guys’ roots as an urban food cart on the streets of New York City.

“We wanted to launch a new website that will better support our customers and team and help us connect with our fans around the world,” said Margaret Carrera, chief development ocer of The Halal Guys. “Our new site will provide a better, more engaging experience with our fans and will also support our sustainable growth for years to come.”

The website includes new features such as a weekly blog, individual location pages to present useful information about each restaurant and convenient ordering links and will soon host an online swag shop, allowing customers to purchase branded t-shirts, hoodies, hats/caps, water bottles, laptop covers and more.

In addition, the updated Our Story page gives visitors a new look into the history of The Halal Guys. The brand’s loyalty program is also better supported with clear and accessible resources

to inform members about the exciting perks and benets. With more than 65,000 members, The0 Halal Guys’ rewards program gives fans the opportunity to redeem points for free platters, birthday rewards and other exclusive oers. The new website also gives fans access to purchase https://www.franchising.com/news/20200924_the_halal_guys_announces_new_website_launch.html 1/8 10/2/2020 The Halal Guys Announces New Website Launch revamped gift cards with a variety of fresh new designs and stay up-to-date on the company’s latest COVID-19Fran safetychis protocolsing.com with a new button on the homepage. Articles The Halal Guys, which now operates 95 locations worldwide, continues to expand its U.S. and News international presence through increased franchise locations. In March 2020, the brand also Franchises announced a partnership with CAA-GBG to bring its food products to grocery stores and retailers Multi-Unit through consumer packaged goods. International Magazines AboutConferences The Halal Guys TRENDING: COVID-19 Franchise Industry News, Articles, Advice & Resources The Halal Guys grew from humble beginnings as a food cart on the streets of New York City to a global icon known as the largest American halal street food concept in the world. The food cart was rst parked on the corner of 53rd and 6th Avenue in 1990 by three like-minded men from Egypt who came to America in search of a better life. When the founders noticed many Muslim cab drivers in New York City were looking for a place to buy halal food in Manhattan, they created their rst food cart that quickly grew into a leading destination for American halal fare. In 2014, The Halal Guys began expanding its authentic halal cuisine from the food cart into restaurants and now operates more than 90 locations within the United States, Canada, Indonesia, South Korea and the United Kingdom. For more information, visit The Halal Guys website or connect on Facebook, Instagram and Twitter.

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The Halal Guys

Featuring our fan-famous secret recipes and only the highest quality, proprietary ingredients, The Halal Guys is the largest American Halal Food concept in the world.

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