MEDIA INFORMATION NO.2 issue date: June 2014

The Times is now distributed with the international edition of one of the world’s most respected newspapers, The New York Times. Introducing The Japan Times

History of The Japan Times

The first issue of Yukichi Fukuzawa Sueji Yamada The Japan Times in 1897

On March 22, 1897, The Japan Times, today the English-language newspaper with the largest circulation in Japan, was inaugurated in Kojimachi Ward (now Chiyoda Ward), , with the backing of Prince Hirobumi Ito and Yukichi Fukuzawa, a philosopher and the founder of . Sueji Yamada, a businessman and relative of Fukuzawa, was installed as president through the good offices of the latter. Motosada Zumoto, Yamada’s protégé, then reputed as the best English writer in the country, was appointed editor-in-chief. Toward the end of the Tokugawa era, an Englishman had started an English-language newspaper in Yokohama, also called The Japan Times. That paper was absorbed by The Japan Mail, which in turn was incorporated into The Japan Times. Later, The Japan Times also absorbed both The Japan Chronicle (British line- age) and The Japan Advertiser (American lineage), merging all the English-language papers into one in the pre-World War II period. After World War II, in 1957, The Japan Times inaugurated a “Daily International Airmail Edition” marking the occasion of the 60th anniversary of its found- ing. This new edition was honored with the Nihon Shimbun Kyokai (Japan Newspaper Publishers and Editors Association) award. No more than a promising developing nation in Asia when The Japan Times was inaugurated, Japan today has become a world power mostly on the strength of its economic achievements and enhanced international status. And with the growth of interest in Ja- pan, The Japan Times has built up an unchallenged status as the representative English-language newspaper of Japan. In October 2013, The Japan Times began an alliance with the International New York Times. With it, The Japan Times has begun taking on the great responsibility as an in- ternational media.

Comments on the alliance The alliance is a very important step for The Japan Times, which boasts a 117-year history. We will continue to be an independent newspaper company and provide readers with the best English journalism in Japan. By putting together The Japan Times and International New York Times in a single package, we are now able to give readers the global edition of the world’s highly respected New York Times. Takeharu Tsutsumi, president of The Japan Times

I am very grateful that the International New York Times is being delivered to readers of The Japan Times. We established our status as the No. 1 source of news, opinion and analysis for glob- al readers as the International Herald Tribune. But from now on, we will try our utmost to be the best source of information as the International New York Times. Stephen Dunbar-Johnson, publisher of the International New York Times

2 Introducing The Japan Times

History of the Japan Times

The Japan Advertiser (1890)

The Japan Times/2nd time (1878) The Japan Times (1865) Japan Mail & Times

The Japan Mail (1870) The Japan Times/International New York Times (2013)

Japan Times (1897~) The Japan Times and Mail (1918) Nippon Times (1943) The Japan Times (1956) Kobe Chronicle (1891) The Japan Chronicle (1900)

Hiogo News (1868)

About The Japan Times The Japan Times is the nation’s biggest selling English-language newspaper, offering unri- valed diversity and depth of original English-language reporting on Japan. With our coverage of politics, business, culture, society and sports, The Japan Times has served as the world’s window on Japan since the newspaper’s establishment in 1897. The Japan Times published its first issue in 1897, changed its name to The Japan Times and Mail via a merger in 1918, before reverting to The Japan Times title in 1956.

About the International New York Times The International New York Times is the international version of The New York Times and a premier international newspaper for opinion leaders and decision-makers around the globe. It combines the extensive resources of its own correspondents with those of The New York Times, is printed at 40 sites throughout the world, and is for sale in more than 160 countries and territories.

About The New York Times Company The New York Times Company, a leading global, multimedia news and information company, includes The New York Times, the International New York Times, NYTimes.com and related properties. The company’s core purpose is to enhance society by creating, collecting and distrib- uting high-quality news and information.

3 Introducing The Japan Times

Three features that make JT/INYT special

Over its 117-year history, The Japan Times has consistently sought and upheld three goals. Those goals have supported The Japan Times over the years and made this newspaper distinctively different from other English-language publications. No matter what changing times and circum- stances bring, The Japan Times is confident that as long as it maintains its distinctive features, it will continue to be the most suitable advertising medium for companies seeking continued growth.

Largest Circulation of All Domestic English-Language Newspapers The Japan Times has the largest circulation of all domestic English-language newspapers and 1 reaches by far the largest number of non-Japanese readers living in Japan.

Quality Writing That Comes from Independent Reporting and Editorial Policy The Japan Times follows an independent reporting and editorial policy. Its writers do not rely on 2 material translated from Japanese; they write original material in English based on their own report- ing, producing quality articles that The Japan Times is proud of.

Independent History over Three Centuries The 117-year history of The Japan Times is proof of the widespread support and confidence it has 3 enjoyed over the years.

■Front Page Sample pages from We deliver news and analysis on the latest domestic and international The Japan Times events, as well as timely features on a variety of issues, that are selected by editors based on different perspec- ■National News tives from other Japanese newspa- pers. You will find what’s happening in Japan, ranging from politics to diplo- ■World macy, local news as well as social We cover a wide variety of interna- trends. The “FYI (For Your Informa- tional and Asia news/analysis and tion)’’ series seeks to offer a better understanding of news topics and features that you will not find in the their context for foreign and Japanese vernacular press. readers.

■Sports ■Business We carry the latest sports news, including that featuring Japanese We deliver news/analysis/features on players in European soccer and Major major economic, industrial and finan- League Baseball. Regular columns by cial topics in Japan and around the staff writers and veteran columnists world from diverse sources. give insights into what’s happening behind the games.

4 Classified Ads

Introducing Classified Ads

The Japan Times Classified Ads serve the needs of foreign and Japanese companies seeking employees with language skills and an international outlook, as well as those individuals seeking employment in internationally related areas.

Industries using Classified Ads: International organizations, embassies/consulates, public offices, airlines, hotels, travel agencies, trading companies, international schools, language schools, uni- versities, staffing/recruiting agencies Main job types: Interpreters, translators, secretaries, teachers, sales, management position, reporters, editors

Kinds of classified ads

Display ads (window) Framed ads gain attention. Line ads Free placement in Sunday’s Place a classified ad at a rea- paper and the ad can also be sonable price. The ad can also 6 The Japan Times Monday, June 4, 2012 第３種郵便物認可 posted on our website for a be posted on our website for a nominal fee. world/classifiednominal fee.

CLASSIFIED ADS INTERNS/VOLUNTEERS YOUR POTENT SALES WEAPON! BRIDGE ASIA JAPAN (BAJ) HEALTH AND DEVELOP- AIDS ORPHAN SUPPORT HUNGER FREE WORLD Display ads (bottom) Business hours: 9:30 a.m.-5:30 p.m. is a Japanese NGO provid- MENT SERVICE (HANDS) is NGO PLAS is seeking in- (HFW). Interns (unpaid) to (Closed on Sat., Sun. and national holidays) ing developmental assis- offering a volunteer oppor- ternship candidates for Ke- work in Tokyo office for Email: [email protected] tance in Myanmar and Viet- tunity in our PR/Marketing nya Office. awareness-raising, Ugan- A large window display ad set apart at the Tel: (03) 3453-5552 nam. If you are interested department. HANDS is a — Current Open Position: da, Benin & Burkina Faso. RATES in becoming an intern or nonprofit organization, cur- Assisting president of Ke- Japanese proficiency, PC bottom of the page for special emphasis, volunteer (unpaid), please rently implementing seven nya Office (Accounting, Re- skills for all positions, 10 point type ...... ¥25,000 (up to 20 words) come to a BAJ café held ev- public health projects in de- port Writing, Support Proj- French for Benin & Burkina ¥1,300 (for each additional word) ery month. Please visit our veloping countries. Volun- ect Management, Coordi- Faso. Transportation ex- good for inserting company details and 12 point type ...... ¥27,000 (up to 20 words) website for more informa- teers provide assistance in nate Public Awareness Ses- penses up to ¥1,000/day ¥1,400 (for each additional word) tion. (Note: BAJ café is con- event planning as well as sion in local area). provided. Also, volunteer ducted in Japanese.) Tel: daily administrative tasks. — Required Duration: 3-6 editor (unpaid) with experi- logos. Free placement in Sunday’s paper 14 point type ...... ¥29,000 (up to 20 words) 03-3372-9777. Email: info@ Candidates should have months. ence for English publica- ¥1,500 (for each additional word) baj-npo.org http://www. communication skills in Please send resume to: tion/website. Tel: 03-3261- and posting on our website. Classified Display Ads baj-npo.org Japanese. Please visit our [email protected] TEL/ 4700. Email: hfwoffice@ Window Ads (size: 3 ~ 7 cm × 1 col.) ...... ¥21,000 per col./cm website for details. (Email: FAX: 050-3627-0271 http:// hungerfree.net http://www. Bottom Ads ...... ¥20,000 per col./cm KIDS EARTH FUND. Interns [email protected]) http:// www.plas-aids.org/ hungerfree.net/ Sweet tooth: Soft drinks and their sugar content are displayed • Advertising rates do not include consumption tax. and volunteers (unpaid) www.hands.or.jp at a news conference in New Yo rk on Thursday. AP wanted. Work description: overall clerical work, gen- JEN is a Tokyo-based inter- NOTICE Drink makers spend billions to oppose plan EMPLOYMENT REAL ESTATE eral affairs, art workshop national NGO supporting Change of Classified Ad Insertion Order Deadline and English-Japanese and the self-reliance of people Japanese-English transla- in need, incl. those in To- Day of Insertion Deadline POSITION WANTED (REAL ESTATE AGENCIES) tion. Driver’s license hold- hoku earthquake-affected u.S. obesity war ers, bilingual, skilled PC us- Ishinomaki in Miyagi Pre- June 9, 10, 12 ...... June 7 APARTMENTS ATSUHIKO John Higuchi — ers welcome. Tel: 03-5449- fecture and Haiti. JEN is June 11 ...... No paper For Rent 8161. Email: info@kids currently seeking interns at Castle guide, Trend fore- Note: The above dates are for insertion orders from ad agencies caster, Ex-farm trainee, earthfund.jp http://www. its Tokyo HQ. The candi- targets portions kidsearthfund.jp/ja/ dates must have fluent to The Japan Times. Photographer — desires designing or copywriter’s command of both Japa- Washington “I’m sure it will encourage other job. Email: higu2544@ez nese and English. Tel: 03- THE WASHINGTON POST cities and states to seek similar web.ne.jp LOWER RATES are 5225-9352. Email: info@ measures to reduce portion sizes.” available for Position jen-npo.org http://www. お知らせ after obesity rates in the u.S. The approach also offers a Wanted ads (when jen-npo.org 6 月 11日（月）は休刊日のため、通常の “Classified began soaring in the 1980s, fed- model for getting around the EASTERN JAPAN placed by individuals), eral, state and local governments kind of political warfare that has Real Estate ads, Week- Ads” 頁は、6 月 12 日（火）付の掲載となります。 started to push back. Calorie impeded soda taxes, Farley said. end Forum, PostingChristmas on our website Japan Times Jobs counts were mandated for food The battle over sodas raged HELP WANTED Greetings, Valentine’s Use Classified Ads Notice packages and in many restau- in 2009, after President Barack Day Messages, etc. — the forum and As next Monday is a press holiday, Classified rants. School lunches were made obama floated the idea of a na- Line ads andRates display are available (window) ads can be placedAds will appearon The on Tuesday, June 12 healthier. unhealthy trans fats tional soda tax to reduce con- upon request. market-place of sup- The Japan Times Jobs website links job got phased out. sumption and pay for his pro- NGO & NPO JT Classifieds ply and demand. Crossmedia Department yet american waistlines con- posed health care reforms. as Japan Times Classified Ads Online for a 10% additional fee. TEL: (03) 3453-5552seekers FAX: (03) 3453-7085 who want to make use of their tinued to swell, with two-thirds of top academics championed the adults and one-third of children idea, states and cities rolled out Interns/Volunteers now overweight or obese — a ma- proposed taxes. Bottom display Ads are placed free. English proficiency with enterprises jor factor in the country’s health But soda makers pushed back care crisis, as obesity triggers ex- hard — upping their lobbying Frequency discounts are available. pensive chronic illnesses, includ- expenditures eightfold from 2008 7 or more consecutive insertions…5% discountlooking for people with advanced ing diabetes and heart disease. to 2009, to $40 million, accord- By the early 2000s, policymak- ing to records for the american 10 or more insertions…5% discount ers began focusing their energies Beverage association. The result: THE RESEARCH COOPER- 20 or more insertions…10% discount English skills. The site combines the on a new target: soft drinks. High Soda taxes were defeated in 30 ATIVE (NPO) seeks volun- Daily insertions (one month)…15% discount in calories and with no nutrition- states and several cities, includ- teer administrators and al value, sodas are a huge source ing Philadelphia. moderators. We are an in- wealth of content of The Japan Times of added sugar in the american PepsiCo. threatened to move ternational network for re- Classified Ads TEL: (03) 3453-5552 diet. Study after study shows that its headquarters out of new york searchers, graduate stu- people who drink the most non- state if an 18 percent tax passed TOKYO INTERNATIONAL dents, editors, proofread- with know-how for acquiring English diet soda are at the highest risk there (it didn’t). and, despite the SCHOOL seeks a part-time ers, translators, illustrators for obesity. president’s rhetoric, a soda tax But in the face of intense lob- never even made it into drafts of school registered nurse. and academic or educa- skills. bying from drink makers, efforts the health care bill, which was Must have a nursing de- tional publishers. Estab- to tax and regulate soft drinks passed into law in 2010. gree or certificate. Some lished in Japan in 2001. have foundered. Soda makers “have indicated experience with children Tel: 06-6878-8344 (office). Last week, new york Mayor they will spend as much money (4-14 years old) is preferred. Email: researchcoopera Readers Age (Japanese) Michael Bloomberg — amidst as it takes to kill a tax because Fluent English/Japanese [email protected] http://re a multifront war on obesity — tens of millions [of dollars] is desirable, but English es- searchcooperative.org tried a new tactic. He proposed nothing compared to the sales sential, start August. Re- 20 and under 3% limiting sugary drinks sold by they would lose if a stiff tax were sume to Maki Suzuki at 03- 6% restaurants, cinemas, street ven- adopted,” said Jacobson. 5484-1139 (fax) or jobs@ 21 to 30 dors and stadiums in his city By contrast, adoption of English to Japanese? 11% 10% to 16 ounces (453 ml). Grocery Bloomberg’s proposal is virtually tokyois.com stores will be exempt. assured. The only body that must Japanese to English? 31 to 40 “We know that portion size in- sign off on it is the city’s health Translation services BIRTHDAY 41 to 50 fluences consumption. We know board — all Bloomberg appoin- GREETINGS for Classified Ads are 19% that portion sizes have risen tees with Farley as the chairman. Inform your friends REDUCE YOUR AD COST, dramatically. and we know that The beverage industry’s only and relatives. available. 51 to 60 sugary drinks have this uniquely recourse appears to be a lawsuit, GET HIGHER RESPONSE! 23% strong connection with weight which Gindlesperger said the bev- Place your HELP WANTED ad for 2 gain,” said Thomas Farley, new erage association is considering. consecutive days on Monday & Tuesday and 61 to 70 york’s health commissioner. yale university professor Kelly get a 50% discount on the Tuesday insertion. 28% The move intensified the de- Brownell, a proponent of soda *If Monday falls on a press holiday/national holiday, place your ad on 71 and over bate over how far government taxes and restrictions, said drink Tuesday and Wednesday and get a 50% discount on the Wednesday should go to steer individual makers and retailers reap big prof- insertion. How to order: Contact your local advertising agency or contact us. behavior in the name of health its from giant drinks. For just a few Be sure to place your order for Monday and Tuesday at the same time and immediately drew scorn cents of extra product, soda com- to receive the Tuesday discount. from the $75 billion-per-year soft panies can sell jumbo drinks for NOTE: • Deadline is the same as the usual deadline for Monday drink industry. $1 or $2 more than smaller sizes. ads. “Here they go again,” said Bloomberg’s proposal swims • No cancellation, change or refund permitted after the dead- Chris Gindlesperger, spokesman against two federal policies that line. • Ad material must be the same both days. for the american Beverage as- public health advocates say en- • This offer is available for both regular and display ads in sociation. “The new york City courage soda drinking: the classified ad section. health department has an un- • Farm subsidies that push 5 healthy obsession with attacking down the price of high-fructose Classified Ads soft drinks. It’s over the top. It’s corn syrup add about $100 mil- overreach. The city is not going lion a year to the bottom line of TEL: (03) 3453-5552 to address the obesity problem soda makers, according to a 2009 by attacking soda, because soda analysis from Tufts university re- is not driving the obesity r a t e .” searchers. Those subsidies make But public health advocates soda cheaper. contend that letting everyone • and the 42 million americans make their own choices has led receiving federal food stamps the country to $192 billion per use those benefits to buy $4 bil- year in medical bills for obesity- lion of soda every year, according related care. That is a tab every- to the Center for Science in the one ends up paying via Medi- Public Interest. care, Medicaid and soaring rates Still, overall consumption of for private health insurance. sugary drinks has dropped 24 “There is nobody on face of percent since 1998, according to the planet who needs a soda, an analysis from the group. let alone a 32-ounce s o d a ,” said “That’s historic and indicates Robert Lustig, a pediatric-obesity some progress, probably due researcher at the university of to a whole range of factors,” in- California at San Francisco who cluding more consumption of is a vocal proponent of restric- bottled water and diet sodas, the tions on sugary drinks. popularity of low-carb diets and advocates of soda regulation increased health consciousness, point to a long list of government Jacobson said. mandates — vaccines to prevent childhood diseases, seat-belt laws and automobile air-bag rules, and high taxes and age restrictions on cigarettes and alcohol — that they say have improved public health and saved lives. What sets new york’s proposal apart is that it addresses a new aspect of the obesity problem — portion size. “If new york City’s initiative succeeds, it really opens up a new front,” said Michael Jacob- son, executive director for Center for Science in the Public Interest.

PAGE: 6 Readership Profile

Circulation Close to 45,000 Copies. Total Readership over 120,000

The Japan Times is Japan’s largest English newspaper, boasting many socially active and highly intelligent readers. Readers of The Japan Times are highly educated, Japan’s largest English newspaper socially active and have high household incomes. by circulation (as of October 2013) 45,620 copies The Japan Times is the largest English newspaper in Total number of readers (2.8 Japan by circulation. readers per copy) 127,736 people The percentage of English-speak- About 60 percent of English-speaking foreigners read ing foreigners The Japan Times The Japan Times in the nation’s three largest metropoli- reaches in the three largest metro- 58% tan areas of Tokyo, Nagoya and Osaka. politan areas of Tokyo, Nagoya and Osaka *The number of English-speaking foreigners in Tokyo, Nagoya and Osaka metropolitan areas combined was The percentage of undergraduate 104,152 people, according to the 2013 statistics of the and graduate degree holdersby 88% circulation Immigration Bureau, the Ministry of Justice. The percentage of board members Sales channel – 5,000 Asahi Shimbun newspaper and managers 34% distribution outlets across the country (excluding the Tokai region) and 1,300 Chunichi Shimbun newspaper The percentage of readers earning distribution outlets in the Tokai region. ¥10 million or more 39%

Ratio of Japanese to Non-Japanese Non-Japanese Readers’ Countries of Origin 3% 6% Over half The Japan Times’ readers People from all over the world read 28% 14% are non-Japanese. On Mondays, The Japan Times. Over half of The however, when one-off sales are Japan Times readers are from Western 51% 72% higher than on other days of the countries. 26% week, the ratio of Japanese to non- Japanese readers is roughly equal. North America Oceania Europe Other

Non-Japanese Japanese Asia

Circulation by Region in Japan 3% Sales Modes (Home delivery — 62%) 2% Kanto, Kinki areas — 87% 4% 4% 4% Nearly 70 percent of readers get 21% Circulation is concentrated in cen- 14% 42% The Japan Times by direct delivery, ters of international business, mainly ensuring that they receive their 62% 22% 11% the two major urban areas of Tokyo copy of the paper regularly. and Osaka. 24% Tokyo Direct delivery (home) Kinki (including Kyoto, Osaka, Kobe) Direct delivery (office) Kanto (excluding the Tokyo area) Newsstands, convenience stores, etc. Chubu, Hokuriku (including Nagoya) Kyushu Hotels Tohoku, Hokkaido Chugoku, Shikoku Bookstores

6 Readership Profile

Readers: Well-Educated and High-Profile

5% Educational Background (Univer- 3% Occupation or Position (Executive 4% 9% sity, graduate School — 88%) manager — 34%) 18% 8% JT/INYT readers are well-educated, 34 percent of readers are corporate 46% 11% 16% with about 90 percent having executives or managers. graduated from a university or 42% 6% graduate school. Executive 32% Manager University (4-year) Employee Graduate school Student Junior college (2-year) Homemaker High school Part-timer or casual worker Professional training school Not employed

Yearly Household Income (Over 6% Length of Subscribership ¥10 million — 39%) 22% 14% 29% Over half of JT/INYT readers have Nearly 70 percent of JT/INYT read- been subscribers for five years or 35% ers earn more than the average 19% more; nearly one-quarter have been 17% annual salaried worker’s income of 32% subscribing for over 20 years. 10% 4.12 million yen*, and approximately 16%

39 percent have an annual income 20 years or more of 10 million yen or more. 10 to less than 20 years 5 to less than 10 years 30 million yen and over 2 to less than 5 years 15 to under 30 million yen 5 to under 10 million yen Less than 2 years 10 to under 15 million yen 5 million yen or less * Average annual salaried worker’s income according to Japanese National Taxation Agency data for fiscal 2010. This survey was conducted among working adults.

1%

Male-to-female Ratio Age 5% 8% 60 percent of JT/INYT readers are Readers are spread over a broad 17% 16% men and 40 percent are women. 36% range of ages, but are mostly be- 64% tween 31 and 60. 26% Men 27% Women 20 and under 61 to under 70 21 to 30 71 and over 31 to 40 41 to 50 51 to 60

Survey outline Name Japan Times Readership Survey 2014 Valid responses 278 Period February 25-April 15, 2014 Sponsored by The Japan Times Ltd. Method Questionnaires, Internet

7 Internationalization of Japan

Number of Foreign Residents in Japan Number of foreign residents (2012) (Ministry of Justice) According to Immigration Bureau of Japan data, the number of registered foreign residents in Japan was 2,066,445 as of the Regions Number end of 2013. Of them, mid- and long-term residents numbered Tohoku, Hokkaido 66,978 1,693,224 and there were 373,221 special permanent residents. Kanto (excluding the Tokyo area) 521,720 Foreign residents made up about 1.6 percent as of Jan. 1, 2013, of the population of Japan, which was 127.14 million. Tokyo 409,067

Chubu, Hokuriku 412,4 58

Kinki (including Kyoto, Osaka, Kobe) 431,549

Chugoku, Shikoku 114,214

Kyushu , Okinawa 109,277

Total 2,066,445

Status report on foreign employment Number of establishments with foreign employees Enrollment of foreign employees. The number of establishments with foreign employees was 126,729 in 2013, up by 6,998 in 2012.

（人） （事業所数） 800,000 140,000 717,504 126,729 682,246 682,450 119,731 700,000 649,982 116,561 120,000 108,760 562,818 600,000 95,294 100,000 486,398 500,000 76,811 80,000 400,000 60,000 300,000 40,000 200,000

100,000 20,000

0 0 2008 2009 2010 2011 2012 2013（年） 2008 2009 2010 2011 2012 2013（年）

Foreign Capital Companies (3,194 companies) Overseas Corporations According to METI’s Survey of Trends in Business Activities of The number of overseas-affiliated companies that have over Foreign Affiliates (2012), 30.5% of foreign capital-affiliated enter- 10% domestic investment ratio is now 23,800 and it is rising. prises answered that they are planning to hire more staff. The Therefore, many need to conduct business in accordance with amount of profit and recurring profits are also expected to each local situation, though human resources that can assume increase, and 51.4% say they would likely expand their business. the positions are lacking. So various efforts to hire and/or de- Thus, it is expected that the number of foreign capital compa- velop such multinational human resources are being deployed. nies actively seeking to operate their business in Japan will increase.

8 Internationalization of Japan

Foreign Tourists to Japan （Japan National Tourist Organization）

万人 10,363,904 1000 8,611,175 8,346,969 8,350,835 8,367,827

7,334,077 750 6,727,926 6,789,658 6,137,905 6,218,752

5,211,725 500

250

0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013（年）

Foreign Tourists to Japan The number of foreign tourists visiting Japan jumped 24 percent to a record 10,363,904 in 2013, up from 8,367,827 in 2012. This figure indicates Japan’s inbound tourism recovered completely from the 2011 and 2012 slumps in the wake of the March 11 crisis in 2011.

The Japan Times and education As the demand for people with the ability to use English remains high in a globalizing world, The Japan Times is a useful tool for language education as it offers a wealth of native English used in various situations. Also, for university entrance exams, articles from The Japan Times are often used to test English ability.

■Universities that used Japan Times articles for their University, Kamakura Women’s University Junior College, Kanto Gakuin entrance exams in fiscal 2012 University, Gifu Shotoku Gakuen University, Gifu Shotoku Gakuen Junior Col- (Number of universities: 115 Number of questions: 156) lege, Gifu University, Kurume University, Miyagi Gakuin Women’s University, Kyoto Gakuen University, Kyoto Tachibana University, Kyoka Koka Women’s Aichi University, University of Aizu, Atomi University, Ibaraki Christian University, Kyoka Koka Women’s College, , Kinjo University, Iwate Prefectural University, , Ehime Gakuin University, , Kyushu Nutrition Welfare University, University, , , Osaka Kyushu Kyoritsu University, , Gunma University, of Economics, Osaka Institute of Technology, Osaka Sangyo Women’s University, Astronautical Safety College, , University, Otsuma Women’s University Graduate School, Kagoshima University of Kochi, Yonezawa Women’s Junior College, College, National University, Kwassui Women’s College, , Kanazawa Rehabilitation Center for Persons with Disability, Yamaguchi Prefectural University, Kamakura Women's University, Kawamura Gakuen Woman's University, , Juntendo University, , University, , Kyoto Tachibana University, Kyoto Notre Matsuyama University, , Josai International University, Dame University, Kyoto , Kinjo Gakuin University, Kunita- University of Management, of Health and Welfare, chi College of Music, Kumamoto University, Kurume University, Gunma University of , Niigata University of International and University, Keio University, Kochi University of Technology, Kochi University, Information Studies, Niigata University, , Morinomiya Konan University, Kobe City College of Nursing, Kobe Women’s University of Medical Sciences, Kobe International University, Kobe City University・Junior College, Kobe Shoin Women’s University, Kobe Pharma- College of Nursing, Kobe Women’s University, Kobe Women’s Junior ceutical University, Komazawa University, Sapporo University, Shibukawa College, Kobe Shoin Women’s University, Bunri University of Hospitality, Nurse College, The University of Shimane, Shukutoku University, Sophia , Kawasaki College of Allied Health Professions, University, Showa Women’s University, Shinshu University Kurashiki University of Science and the Arts, , Osaka Kyoiku University, of Economics and Law, Osaka Institute ■Universities that used The Japan Times articles for of Technology, , Osaka University, Taisho University, their entrance exams in fiscal 2013 (The number of such Otani University, , Otemon Gakuin University, Teikyo Univer- universities was 118 and the number of questions in the sity, Tokai Gakuen University, Tokyo Polytechnic University, Tokyo City exams was 181.) University, Tokyo Future University, Tokyo University of Science, Higashi Chikushi Junior College, Tohoku Institute of Technology, , Aichi University, Atomi University, Iwate Prefectural University, Otsuma Toyo Eiwa Women’s University, Fujita Health University, , Women’s University, Kagoshima University Graduate School, Keio Univer- Nanzan University, Nishogakusha University, Japan Women’s College of sity Graduate School, University of the Sacred Heart, Physical Education, Nippon Sport Science University, , Baiko Graduate School, Nihon University, Notre Dame Seishin University, Ferris Gakuin University, University of Toyama, Fukui University of Technology, University, Fukuyama City University, , Yasuda Fukuoka Institute of Technology, Fukushima University, Bunkyo University, Women’s University, Yasuda Women’s College, Sonoda Women’s University, , National Defense Academy of Japan, University of Kitaky- Sonoda Women’s College, Yokohama National University, Yokohama ushu, Nagoya University, , St. Margaret’s Junior College, College of Commerce, Yokohama College of Pharmacy, Gakushuin Univer- , Reitaku University, Wayo Women’s University sity, Kwassui College, International Pacific University, Kamakura Women’s

9 Examples of Display Ads and Advertising Sections / Supplements

Effective Display Ads and Advertising Sections/Supplements

The Japan Times — a trusted source of valuable information for the non-Japanese market in Japan and internationally minded Japanese. The various types of display ads and advertising sections and supplements produced taking advantage of its unique approach are well regarded among companies and organizations as powerful marketing and public relations tools.

International conferences We issue special supplements of interna- tional meetings held in Japan and around the world to inform not only our readers, but also governments and foreign media.

Forums We hold symposiums and seminars, and run advance informative articles as well as reports recapping the events.

National days・VIP visits Our national day specials celebrate over 130 countries with the support from the respective embassies. When VIPs visit, we also run a supplement welcoming these world leaders to Japan.

10 Examples of Display Ads and Advertising Sections / Supplements

Expos・Conventions Japan hosts international exhibitions and conventions every year and our special reports provide the information in English sought by foreign participants.

Airlines Targeting our well-heeled readers such as expatriates and those on diplomatic service, the airline specials we run are effective ways to publicize various ser- vices, such as a new business class cabin, new routes or special campaigns.

Hotels Many of our readers are businesspeople who frequently stay at hotels on business, so we offer them a source of information on new hotels, special services and accommodation plans.

Beverages Advertisements and special features in our paper help raise the global profile of Japanese beverages such as sake. We can help host or sponsor events such as tastings for foreign residents and readers.

11 Examples of Display Ads and Advertising Sections / Supplements

Tourism (inbound / outbound) We run publicity for foreign governments’ tourism agencies as well as offer informa- tion on events and places to visit in Japan.

Local governments We provide a medium for local govern- ments to publicize their activities as they seek to host international meetings and conventions or introduce cutting-edge technologies and tourism sites.

Food Education Throughout the year, we We publish special supple- publish special supple- ments for those interested ments to introduce restau- in career advancement or rants that are popular improving their skills. among foreigners in Japan Among the subjects we through themes, such as cover are studying in Japan, cafes and bars, hamburger international schools, MBA shops, seasonal dining, schools and other graduate helping to raise the profile schools, interpretation and of these establishments. translation classes, and Japanese language schools.

Automobiles We issue a special for each Tokyo Motor Show that helps foreign and domestic automakers draw attention to their green, next-generation vehicles. Throughout the year, we also run special features that help publicize individual manufacturers.

12 Examples of Display Ads and Advertising Sections / Supplements

Real estate We offer information on real estate that may be popular among foreign residents such as luxury condominiums and ser- viced apartments. Special reports also detail the technology that makes it pos- sible to live in an earthquake-prone country.

Entertainment Shopping We have abundant informa- For many who live in or visit tion on entertainment, from Japan, shopping, whether films to festivals and from for the latest electronics or music to art, that makes for duty free collectibles, is one effective targeted ad place- of the simple pleasures. We ments. Our TV schedule in offer information on shops English is also important to and goods that help retailers many readers. reach a wider audience.

Sports As Japan continues to host major international sporting events, we publish special supplements that help publicize the sports, participants and sponsors for a global readership.

Advertising campaign on paper and online We place advertising specials on paper as well as on Japan Times Online. Advertis- ers can enhance the effects of advertising to foreign and Japanese executives in and outside Japan by placing ads on paper and on JTO.

13 Other Material

Free Newspaper Weekend Scene

The first Weekend Scene free newspaper was issued in Octo- ber 2003 as a publication to support foreign residents in Japan as well as a tourism campaign run by the Japanese government. It is printed every week with useful information about Japan, from culture and lifestyle, to movies and restaurants. Raising the appeal of Japan and The Japan Times to English speakers from around the world, the 12,000 issues per week are placed at visitor information centers in Tokyo and Yokohama, hotels, restaurants, retailers and about 120 transportation facilities.

Website The Japan Times Online

The Japan Times Online has established a solid position as the website bringing news from Japan to people around the world. Bringing together our coverage of domestic and global affairs, business, politics and sports to arts and entertainment, opinion and community affairs, the site provides readers with hundreds of new articles per day. Visitors to The Japan Times Online are mainly Japanese businesspeople with high English skills as well as non- Japanese. The website also has a number of visitors who classify themselves in a high income bracket.

Page Views: 8,300,000 pv/month Unique User: 1,400,000 people/month Twitter: 111,000 followers Facebook: 106,000 fans (as of April 2014)

Tabloid The Japan Times ST

ST supports English learning from many aspects such as advice on the TOEIC exam, columns written by English experts in various fields, introduction of conversational English using a film screenplay, English crossword puzzles and English trivia, with translations, articles and explanations in Japanese. It is popular across many generations of people studying English in Japan.

14 Other Material

Sunday Edition The Japan Times on Sunday

Japan’s only English-language tabloid Sunday newspaper features every- thing you need to know about your world around you in a compact 28-page format (12 color pages). Offering a wide range of news from a global perspec- tive, The Japan Times On Sunday provides in-depth analysis on the essential elements behind the top issues of the week alongside concise snapshots of breaking international/domestic news, business and sports stories as they come to hand. Complete your weekend with us, On Sunday.

Magazine The Japan Times for WOMEN The Japan Times Career Guide

DIC114s The Japan Times for Women: A The Japan Times Career magazine that provides effective Guide: Through a journalistic Vol. 4 ジ ャ パ ン タ イム ズ フォ ー ウィメ ン ol.4 . l Vo information to the modern genera- point of view, the magazine グ ロ ー バ ル・ウ ーマン リアルレポ ート tion of “Yamato Nadeshiko,” ladies ベ ア テ・シ ロ タ・ゴード ン が 残 し た メッセ ージ focuses on the charms, chal- 行動する女性が 地球を救う who have healthy self-esteem to 女 性 の ため のビジネス英 語 社会を動かす女性になるlenges, rewards as well as the 大 使 公 邸 へ ようこそ thrive on the global stage. Targeting professional mind-set needed for

社会を ジャパンタイムズ特別編集 females who have intermediate- to a career in translation and inter- advanced-level skills in foreign 動かす pretation. From paths on how to languages, abundant experience in 女 性になる be a translator and interpreter to foreign countries or foreign work- relaying actual job situations, the places, as well as high career orienta- guide offers information on the tion, the magazine helps spread the current state of the occupation. message of the “power of women” to young Japanese women. We have unique contents that do not exist in other women’s magazines.

Events

The Japan Times Nifco Hall can be used to hold events for various purposes. Through announcements in The Japan Times and through our social networking systems, we can draw many of the target audience to our facility. We hold job hunting events focusing on foreign capital companies and an event for those seeking to study abroad. Our recent event, an English learning party target- ing young Japanese ladies, was extremely popular.

15 Crossmedia Sales Division

5-4, Shibaura 4-chome, Minato-ku Tokyo IO8-8O7I, Japan Tel. O3-3453-5242 www.japantimes.co.jp