Journal of Strategic Security Volume 6 Number 5 Volume 6, No. 3, Fall 2013 Supplement: Ninth Annual IAFIE Article 17 Conference: Expanding the Frontiers of Intelligence Education Propaganda in Mexico’s Drug War America Y. Guevara ManTech International Corporation Follow this and additional works at: https://scholarcommons.usf.edu/jss pp. 131-151 Recommended Citation Guevara, America Y. "Propaganda in Mexico’s Drug War." Journal of Strategic Security 6, no. 3 Suppl. (2013): 131-151. This Papers is brought to you for free and open access by the Open Access Journals at Scholar Commons. It has been accepted for inclusion in Journal of Strategic Security by an authorized editor of Scholar Commons. For more information, please contact
[email protected]. Propaganda in Mexico’s Drug War This papers is available in Journal of Strategic Security: https://scholarcommons.usf.edu/jss/vol6/iss5/ 17 Guevara: Propaganda in Mexico’s Drug War Propaganda in Mexico’s Drug War America Y. Guevara Introduction Propaganda has an extensive history of invisibly infiltrating society through influence and manipulation in order to satisfy the originator’s intent. It has the potential long-term power to alter values, beliefs, behavior, and group norms by presenting a biased ideology and reinforcing this idea through repetition: over time discrediting all other incongruent ideologies. The originator uses this form of biased communication to influence the target audience through emotion. Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels.1 The most used mediums of propaganda are leaflets, television, and posters.