Special English for Tourism
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Ava-Ye-Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training Special English For Tourism By . lalal Nassirian Add.: No. 105, Adjacent to Ghods St., Keshavarz Blvd., Tehran-Iran Reg. No.: 172827 E-mail: [email protected] Tel/Fax: (+9821) 88952133 - 88952105 - 88961577 Ii 1 . i Ava-Ye-Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training Introduction- what is travel and tourisnt? A simple answer to this question is that travel and tourism is a big business. It is set to become the world's biggest industry in the early years ofthe new millennium, with more people than ever before traveling in their own countries and exploring new destinations abroad. It covers all aspects of people traveling away from home, whether for leisure, business or visiting friends and relatives, and the industry that supports this activity. The travel and tourism industry is· very wide - ranging, covering many different sectors as shown in the following Figure. Destination Tourist Management & attractions Marketing Organizations Accommodation an'd catering Travel Organizations Transportation Add,: No.1 05, Adjacent to Ghods St., Keshavarz Blvd., Tehran-Iran Reg. No.: 172827 E-mail: [email protected] Tel/Fax: (+9821) 88952133r 88952105 - 88961577 Ava-Ye-Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training . The figure shows that there are 5 main sectors in the travel & tourism industry. vi" Tourist attractions that can be either natural or man- made. (Some of different attractions are listed on the next page.) vi" Transportation ;e.g. airlines, scheduled & non' scheduled air carriers, car hire companies , shipping lines, coach I bus operators, rail companies. _ vi" Accommodation and catering: Types, of accommodations : hotels , motels , pensions, inns apartment hotels , YMCs , YWCs , hostels , boatels , villas, camping sitt:s , bungalows , chalets , guest houses , farm houses, apartments , flats , condominiums , time shares , vacation villages, conference / exhibition centers, static and touring caravan, marinas, ..... Types of caterings / restaurants: family restaurants, business restaurants, gourmet restaurants, coffee shops, cafeterias, .... vi" Travel organizers: Tour operators, tour wholesalerslbrokers , retail travel agents , conference organizers, booking agencies, (e.g. accommodation) , incentive travel organizers. vI", Destination Marketing & Management Organizations (D.M.O) : ' National Tourism Offices / Organizations ( NTOs ) National Tourism Administrations (NTAs) National Tourism Boards (NTBs) Regional/Province Tourist Offices Local Tourist Offices Tourist Associations Add.: No. 105, Adjacent to Ghods St., Keshavarz Blvd., Tehran-Iran' Reg. No.: 172827 E-mail: [email protected] Tel/Fax: (+9821) 889521331 88952105 - 88961577 Ava-Ye-Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training / Attractions Cultural Natural Events Recreation Entertainment Attractions Attractions Attractions Archeological Landscape Community Sightseeing Theme Parks Sites Events Architecture Seascape Festivals Golf I Amusement Parks Cuisine Parks Religious Swimming Casinos Events Monuments Mountains Tennis Cinemas Sports Events Industrial Flora Hiking Shopping Facilities Sites Trade I i Shows I Museums F~una Bikiug Performing Arts Corporate Centers I Ethnic Coasts Snow Sports Sports Complexes Concerts .: tiSlanQi, A ~82~l to Ghods St., Keshavarz Blvd., Tehran-Iran I Rea. No. 1 E-mail: [email protected] Tel/Fax: (+9821) 88952133 - 88952105 - 88961577 3 Ava-Ye.Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training Defining travel and tourism There are many definitions of travel and tourism used throughout the world. The World Tourism Organization (WTO) affiliated to the United Nations and recognized as the leading international body on global tourisIIl:, states that tourism comprises: .... the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure , business and other purposes (World Tourisnl Organization, 1993) probably the most widely accepted definition of tourism in use in the UK today is: Tourism is the temporary, short term movement of people to destinations outside the places where they normally live and work, and activities during their stay at these destinations; it includes movenlent for all purposes, as well as day visits or excursions (Tourism Society, 1976) . Both definitions clearly show that people we would think of as tourists are: 1. Away from their normal place of residence. 2.. On a visit that is temporary and short- term. 3. Engaged in activities which would normally be associated with leisure and tourism. 4. Not necessarily staying away from home overnight; they may be on a day trip or excursion. 5. Not always away from home holiday purposes; they could be on a business and still qualify as tourists. However, neither definition mentions the impacts, both negative and positive, that travel and 6. Tourism has on the environment and the people who live m destinations. Add.: No. 105, Adjacent to Ghods St., Keshavarz Blvd., Tehran-Iran Reg. No.: 172827 E-mail: [email protected] Tel/Fax: (+9821) 889521433 - 88952105 - 88961577 Ava-Ye-Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training. The main types of tourism It is very important to remember that tourism is not just about going abroad! There is a common misconception that travel and tourism is only concerned with taking overseas holidays. Research shows us that people take nearly five times as many tourist trips as they take abroad, but the majority do prefer' overseas destinations for their main holidays. There are three main types of tourism: Domestic tourism: When people take holidays, short breaks and day trips in their own country. Incoming / Inbound tourism: A form of international tourism which deals with people entering another country which is not their home. Outbound tourism: A form of international tourism which concerns people travelling away from their main country of residence. The reasons why people travel Contrary to popular belief, travel and tourism is not just about holidays! Tourism is usually divided into leisure. tourism, business tourism and visiting friends and relatives. Leisure tourism includes many of the types of activities which most people think of as " tourism II • However, business tourism is an increasingly important sector since it is often of high value and earns hoteliers, caterers and transport operators significant income. Indeed, many city- based travel agents operate a separate department geared exclusively to the needs of business clients. Add.: No.1 05, Adjacent to Ghods St., Keshavarz Blvd., Tehran-Iran Reg. No.: 172827 E-mail: [email protected] Tel/Fax: (+9821) 8895213~- 88952105 - 88961577 Ava-Ye.Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training Visiting friends and relatives (VFR) is also an important contributor to tourism revenue. You may, be wondering how it is that, sO,mebody who stays for free with a friend or relative in their home is helping tourisnl in an area. The answer to this question is that the visitor, although enjoying free accommodation, is likely to spend money on other goods and services in the locality, such as food, entertainment and transport, so contributing to the local economy. Indeed, the very fact that he or she is not paying for accommodation may well be an incentive to spend more on such things as eating out and ' entertainment. I Tourism I I 1 I Holidays Business to urism Health and fitness Business m eetings Sport Visiting Exhibitions and trade Education friends and fairs Culture and relatives Conferences/ religion (VFR) Conventions Social and spiritual Incentive travel I I i Add.: No.1 05, Adjacent to Ghods St., Keshavarz Blvd., Tehran-Iran Reg. 1\10.: 172827 E-mail: [email protected] Tel/Fax: (+9821) 88952133 - 88952105 - 88961577 6 Ava-Ye-Jalbe-e-Sayyahan The Institute for Tourism & Hospitality Training Accessible tourism: Tourism provided for disabled persons, semors and those with temporary incapacities (broken leg, etc.) Accompaniments: Equipment on a dining table such as salt, pepper, etc. Activity tour: A tour offering activities such as walking, cycling or painting for the participants of the tour. Adjoining: Next to each other. Advance Reservations: Reservations made by guests before they arrive. Adventure tour: A tour designed around an adventurous activity such as raft riding, hiking , ballooning or shark watching. Advertising agency: Company which prepares advertisements. Advertisement: Notice of object or service for sale. Affinity groups: Groups sharing common interest, usually passengers who are members of an organization. Also see pre-formed groups. Agent: A person authorized to sell the products or services of a supplier. Air transport services agreements: Bilateral accords with respect to schedule (And sometimes nonscheduled) air tr·ansportation services between n.ations. Air - conditioning system: System controlling air quality and temperature. All-expense tour: An inclusive tour that offers many included services for the stated price. It probably includes most, if not all, meals, sightseeing, taxes, tips and extras. Allocation of accommodation: Deciding in which room each guest will stay. Allocentric tourists: Tourists with a strong need for variety and new experiences; when traveling they seek destinations that offer an opportunity to experience different cultures and environments. Also called Allocentrics