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Discover True Luxury with Cib Private DISCOVER TRUE LUXURY WITH CIB PRIVATE CIB Private is your gateway to an exclusive world, tailored for you. Step into a world of privilege, that adds luxury and convenience to every facet of your life. Enjoy custom-tailored SUHPLXP EHQHðWV LQYHVWPHQW DQG OLIHVW\OH solutions to cater to your every need and to help you live every day to the fullest. To learn more, visit www.cibeg.com Enjoy safe and quick payments with AIB’s contactless cards Reliable Partner Customer Experience First-class CX Domain Expertise WE’RE NOT JUST A CONTACT CENTER RAYA’S GRAND TRANSFORMATION TOWARDS CX EXCELLENCE Throughout the journey of exerting every effort in establishing itself as a global '<PIEHIVXLIGSQTER]MWTVSYHXSƼREPP]ERRSYRGIMXWKVERHXVERWJSVQEXMSRJVSQ RAYA Contact Center (RCC) to RAYA Customer Experience (RCX). %WXLIGSQTER]Ƽ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ƅWYPXMQEXIKSEPMWXSGVIEXI ZIVWEXMPMX]SJ&43WIVZMGIWƅGLERKIWERHI\TERHXLI HIPMKLXJYPI\TIVMIRGIWJSVMXWFYWMRIWWTEVXRIVW GSQTER]ƅWHMKMXEPGETEFMPMXMIWEGGSVHMRKP]8LIZIVWEXMPMX] SJXLI&43MRHYWXV]LEWWXVIRKXLIRIHMXWKPSFEPQEVOIX %LYKIFYWMRIWWXVERWJSVQEXMSREWWYGLLEWLEHER KVS[XLEWWIZIVEPIRHYWIMRHYWXVMIWMRGPYHMRKFEROMRK SRKSMRKWXVEXIK]MRTPEGIXLVSYKLSYXXLITEWXGSYTPISJ ƼRERGMEPWIVZMGIWLIEPXLGEVIERHQERYJEGXYVMRKIQTPS] ]IEVWERHMX[EWKPSFEPP]VIGSKRM^IHF]XLI+YPJ'YWXSQIV 'YWXSQIV)\TIVMIRGI '< WSPYXMSRWMRWSQIGETEGMX] )\TIVMIRGI%[EVHW +'<% ƄERHXLIGSQTER]LEW[SR XLI+SPH%[EVHJSV'<MR8MQIWSJ'VMWMWERH7MPZIV%[EVH %WEVIWYPX6%=%'<LEWWIM^IHXLISTTSVXYRMX]XS MR'<8IEQSJXLI=IEV MRXVSHYGIMXWS[R'<HMKMXEPGETEFMPMXMIWERHXSSPWXLEX WYTTSVXTVSZMHMRKXLIRIIHIH'<WIVZMGIWSREKPSFEP WGEPI%'<JSGYWIHWXVEXIK]TYXWGYWXSQIVWEXXLI It is an honor to be awarded GIRXIVSJHIGMWMSRQEOMRKƂEWSTTSWIHXSJSGYWMRKSR the Gold Award for CX in Times TVSƼXWEFSZIEPPIPWI-RSXLIV[SVHWMXMWEPSRKXIVQ WXVEXIK]FEWIHSRVIƼRMRKEPPXLIMRXIVEGXMSRWFIX[IIR of Crisis, recognizing our hard XLIGYWXSQIVERHXLIGSQTER]XSHIZIPSTYRJEMPMRKFVERH work during COVID-19. It is a PS]EPX]ERHFYMPHXVYWX foundational cornerstone for our -XMWJEMVXSWE]XLEXXLI6''XS6'<XVERWJSVQEXMSRRSX CX transformation journey. I give SRP]WXIQWJVSQI\IVXMRKPIEHIVWLMTMRXLI'<WTIGXVYQ wholehearted thanks to my team, FYXS[RIVWLMTSZIVZEVMSYWRI[6'<EYXLIRXMGHMKMXEP and the judges, of course.” WSPYXMSRWPMOIXLIEPPMRSRI6'<'SRRIGX3XLIVXLERFIMRK 4'-(77GSQTPMERX6'<'SRRIGXLEW%4-XLMVHTEVX] Ahmed Refky MRXIKVEXMSRW[MXLQSWX'61TVSHYGXW[LMPIQEMRXEMRMRK RAYA CX CEO WIGYVMX]MRGVIEWMRKGSPPEFSVEXMSRERHHIPMZIVMRKXMQIP] FYWMRIWWMRWMKLXW 6%=%'YWXSQIV)\TIVMIRGISV6%=%'<MWRS[GSQQMXXIH &]GSQFMRMRKSYVGSVIWIVZMGIWERHXLIMRHYWXV]PIEHMRK XSWLS[MRK'<I\GIPPIRGIMREPPSJXLIWIVZMGIWMXTVSZMHIW HMKMXEP'<XSSPW[ISJJIVJYXYVITVSSJGYWXSQIVGIRXVMG SREPPEWTIGXWJVSQ'<1EREKIQIRX7SPYXMSRWERH(MKMXEP WIVZMGIW[LMPIHIZIPSTMRKEGSQTVILIRWMZIWYMXISJ 7SPYXMSRWXS'EPP'IRXIV7IEX0IEWMRKERH,63YXWSYVGMRK Advertorial COMBATING NON-COMMUNICABLE DISEASES TO REDUCE COVID-19 DEATHS Viatris Signs Memorandum of Understanding with The Defeat NCD Partnership at the United Nations Institute for Training and Research (UNITAR) Viatris Inc. and The Defeat-NCD Partnership Other insights from the report (DNCD) at the United Nations Institute for Training and Research (UNITAR) signed a memorandum include: of understanding (MoU) to continue cooperating via joint programs and initiatives to identify the • Governments are diverting resources from NCD impacts of non-communicable diseases (NCD) on care to COVID-19 mitigation, despite 60% to 90% COVID-19 patients. The cooperation will enhance of COVID-19 patients with NCD dying. care policies for prevention and treatment, mainly • COVID-19 exacerbated the progression of pre- in low- and middle-income countries, to meet UN existing NCDs in survivors. It also caused NCD Sustainable Development goals (SDG 3.4). The infections in COVID-19 patients that didn't suffer aim is to reduce NCD mortality by a third by 2030. from other diseases. "Collaboration with reputed private sector • Analysis of the increased burden on over- healthcare companies forms an integral part of the stretched health systems in low- and middle- solution to address the challenges faced by NCD income countries found that there is an increase of patients, especially in low resource settings. We 10.4% in COVID-19 deaths per 1,000 people for welcome Viatris joining the Partnership's efforts every additional NCD death. and supporting our mission globally," said Mukul • Shortages of medicine, diagnostics, and tech- Bhola, Chief Executive Officer of The Defeat-NCD nologies are among the most common reasons for Partnership at UNITAR. delayed, reduced, or canceled NCD treatments That collaboration was discussed at a panel dis- during this pandemic. cussion that DNCD organized, called "Uninterrupted Health Services for NCDs during Menassie said: "The Memorandum of the COVID-19 Crisis." It was held on the sidelines Understanding agreement with UNITAR for The of the 74th World Health Assembly, calling on gov- Defeat-NCD Partnership is an agreement that ernments to ensure uninterrupted NCD care dur- ensures our commitment to achieving the UN's ing challenging times where political commitment SDGs of reducing NCD mortality by a third by is even more needed. 2030. That enables all low-resource countries to The latest research report The Economist scale up their action against NCDs." Intelligence Unit (EIU) and DNCD co-authored focuses on the implications of NCD care policies on COVID-19 disease management. It collated global data to prove a positive correlation between NCD mortality rates and COVID-19 case fatalities. That was a study that Viatris was proud to support while giving authors the autonomy they required. Menassie Taddese, President of Emerging Markets at Viatris, attended the event where she shed light on the research and what it means for Viatris. "With 85% of NCD deaths taking place in the 125 emerging markets, our scientists, medical professionals, and regulatory experts are working hard to ensure vulnerable communities have access to vital healthcare," said Taddese. AmCham Career Development Center All Your Training Needs Catering to All Your Recruitment Recruitment, assessment Training and Business Needs services & employment fairs Consultancy Executive Education Strategy, change management, A range of executive programs organizational design, supply offered in cooperation with chain & operations international institutions +PVGTPCVKQPCN%GTVKƂECVKQPU Coaching Preparation courses for international Personalized executive and certifications in the areas of finance, corporate coaching to help HR, supply chain and many more reach performance excellence Workshops TAKE YOUR Over 300 customizable BUSINESS TO workshops and business CODE QR SCAN THE NEXT LEVEL solutions Contact Us 33 Soliman Abaza Street, Dokki, Cairo, Egypt (+20-2) 3333-6900 www.amcham.org.eg [email protected] 8IBUJTJUUIBUESJWFTTPNFPOFUPHSFBUOFTT 5PUBLFPOUIFVOLOPXO WFOUVSFJOUP UIFVOTFFOBOEEBSFBMM 5IJTJTUIFTQJSJU UIBUHBWFCJSUIUP56%03 BTQJSJUDBSSJFEGPSXBSECZFWFSZ XPNBO BOE NBO XIP XFBST UIJT XBUDI 8JUIPVU JU UIFSF JT OP TUPSZ OP MFHFOE BOE OPWJDUPSZ5IJTJTUIFTQJSJU UIBU ESJWFT -BEZ (BHB FWFSZ TJOHMF EBZ 5IJT JT UIF TQJSJU FNCPEJFE CZ FWFSZ 56%03 8BUDI 4PNFBSFCPSOUP GPMMPX 0UIFST BSF CPSOUPEBSF #-"$,#":'*'5:&*()5ˮ˧˪ $*5:45"34."--)&-*010-*4̊5˧˩˭˥˧˧ˮˮ ˥˦˧˭˧ˬ˥˭˭ˮˮ +8."33*055 .*3"(&$*5:̊5˧˩˦˦˦˩˩˩ ˥˦˧ˬ˦˦˦ˮ˧ˬ˧ 888'&-01"5&&31"-"$&$0.̊'&-01"5&&3!'&-01"5&&31"-"$&$0. June 2021 VOLUME 38 | ISSUE 6 Editor’s Note In Person 12 In Depth Emerging 14 Viewpoint Trends 22 If content is king, 18 Targeting promotion is queen 'targeted ads' 28 Homemade fix Cover Design: Local experts talk about Can Egypt’s soon-to-be- for supply chain Nessim N. Hanna branding Egypt as a tourist implmented Data debacle Privacy Law stop your destination. data from being sold?. Can Egypt-based Brimore’s innovative model solve local logistics problems? 16 In Brief A special round up of the In Focus latest local news.. 36 Digital vaccine passports: a quantum leap for health technologies At a Glance 38 Decoding the economics of COVID-19 Market Watch 40 Back to square one The Chamber 46 Events 52 Member News American Impact Highlife 34 Big government: Media Lite The return 42 Day at the museum The U.S. government bets Visiting the National 56 An irreverent it can spend its way out of Museum of Egyptian glance at the press the pandemic. Civilization 10 ! " # $ %#& " ' " Editor’s Note Director of Publications & Research Khaled F. Sewelam INNOVATE OUT Acting Managing Editor Tamer Hafez OF A PANDEMIC Contributing Editor Kate Durham Since March 2020, almost everyone has been wondering when the pandemic Consulting Editor will end. And, more importantly, what would it take for it to end. Nearly 14 Bertil G. Peterson months later, most are looking ahead, despite the long shadow cast by COVID-19. Senior Writer Ola Noureldin Environmentalists and experts are warning of the next crisis: climate change. Or at least the pandemics and crises that could happen because Writers
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