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Shakespeare comes to town Page 14 VOL. XX, NUMBER 22 • JUNE 21, 2019 WWW.PLEASANTONWEEKLY.COM WassermanWasserman reflectsreflects oonn ccareer,areer, criticalcritical timetime fforor ssportport iinn CCaliforniaalifornia PagePage 1212 5 NEWS Council backs downtown parking lot redesign 6 NEWS Alameda County Fair set for busy 2nd weekend 16 SPORTS Time to fix school sports funding system Premier Sponsors Amity Home Health Care Inc. Supporting Pleasanton Emergency Medical Group StStanfordanford HHealthealth CaCarere – VValleyCarealleyCy are Special thanks to our sponsors, underwriters and in-kind Eagle Sponsors Birdie Sponsors donors for making the 35th and Final Golf Tournament, American Hospice & Airflow Heating & Cooling, Inc. in honor of Larry Melim, a very special day. Home Health Care Heritage Bank of Commerce The event grossed over $186,000! Net proceeds will support Sensiba San Filippo LLP Stanford Health Care – ValleyCare’s Emergency Department. Pleasanton Nursing and Rehabilitation Center The CORE Group, Inc. Corporate Sponsors Tee Sponsors In-kind ACCO Engineered Systems Anderson Commercial Flooring Company Alameda County Fair Association Nottingham Cellars Callahan Property Co. Inc. CareOne Home Health Brad Kinney Productions Pleasanton Nursing & Rehabilitation Center Comtel Systems Technology From the Heart Senior Services Checkers Catering & Special Events Porky’s Pizza Palace CreekView Health Center Kindred at Home Christesen’s Western & English Saddlery Pump It Up Clementine’s/Country Waffles Retzlaff Vineyards Frank Bonetti Plumbing Monterey Private Wealth Concannon Vineyard Estate Royal Ambulance GetixHealth One Workplace Continuum Hospice & Palliative Care Sabio on Main J. Bray - D. Furtado The Parkview Assisted Living Dublin Ranch Golf Course Sacramento River Cats Law Offices of Stephenson Acquisto UNCLE Credit Union Fine Arts Museums of San Francisco Sauced BBQ & Spirits and Plucked Chicken & Beer & Colman United Audit Systems, Inc. Frankie, Johnnie & Luigi Too Six Flags Discovery Kingdom LifeGuard Home Health & Hospice Fremont Bank Solar4America Ice at San Jose Goodguys Rod & Custom Association Stanford Health Care – ValleyCare Physical MedData Underwriters Habitot Children’s Museum Therapy Department Medical Anesthesia Consultants Brad Kinney Productions Happy Hollow Park and Zoo Stockton Ports Baseball Team NORCAL Ambulance Budde Law Group, APLC Harrah’s/Harveys Lake Tahoe Suncrest Hospice nThrive Cirius Group Heller Jewelers Sunol Creek Memory Care Home Care Assistance Sunrise Senior Living of Pleasanton Ratcliff Architects Coffey Communications Royal Ambulance Inklings Coffee and Tea Sunrise Senior Living Villa San Ramon IOR Services Kindred at Home Health Tahoe Donner Association Sabah International, a division of Michael Ranahan, MD Lance Cavalieri Jewelers Terra Mia Ristorante Italiano SCIENS Building Solutions Shaké Sulikyan LifeStyleRx The Independent Stanford School of Medicine Sunshine Saloon Sports Bar Livermore Valley Performing Arts Center Wente Family Estates Triage Consulting Group & Charcoal Grill Marriott Pleasanton Zephyr Grill & Bar I Spy Great Summer Memories! Arenacross Nationals June 22 June 21-23 Buy Tickets June 22 June 23 Scan Concert Series THURS FRI WED WED THURS EVERY for daily JUNE JUNE 21,28 JUNE JULY JULY DAY schedules 27 & JULY 5 26 3 4 ALL DAY Kids FREE Boomer Feed the Need Foster Kids First Military Free Thursday FREE Fridays Food Drive†, Clothing Drive†, Responders with valid Sheila E. Gin Blossoms Trace Adkins 12 & under FREE, Free Admission $1 Rides $1 Rides Day Free with Military I.D. $2 Fair Food Bites 62+ Until 5pm* Until 5pm* Until 5pm* Valid I.D. Veterans are JUNE 26 JUNE 28 JULY 3 Until 5pm* Presented by Presented by Presented by free with proof of service *DISCOUNTS END AT 5pm † See website for details Tickets On Sale Now alamedacountyfair.com Schedule subject to change Page 2 • June 21, 2019 • Pleasanton Weekly Active Listings TIM TALK BY TIM HUNT Telling stories to persuade $2,199,000 $2,278,000 armine Gallo has a simple and a cookie with his book cover message for business owners: frosted on it. 750 Sunny Brook Way 53 Golf Road Ctell stories. That’s personal service. 5 Bed/4 Bath, 4,055 Sq Ft 5 Bed/3.5 Bath, 4,970 Sq Ft Gallo shared that message with a One of the people he interviewed mentoring group founded 16 years is retired Cisco CEO John Chambers. Gorgeous Bridle Creek Home! Stunning Home in Castlewood! ago by Joe Christiano, retired CEO During that conversation, Chambers of Kelly Moore Paints. Christiano revealed that Cisco routinely eval- introduced Gallo to the group noting uates potential directors and vice it was the first time he’d presented presidents for their communication a speaker with credentials as a Har- skills — that’s how important the vard instructor, best-selling author, organization believes effective com- keynote speaker, former journalist, munication is. Incidentally, during contributor to Forbes and Inc., and Chambers’ long tenure, Cisco’s sales “communications guru.” Gallo has grew from $70 million to more than lived in Pleasanton for years and $40 billion. $1,850,000 $1,235,000 works from a downtown office over- When it comes to business, he looking Main Street. suggested three types of stories. First His talk focused on the art of is the unique story that differenti- 3353 Prairie Drive 2654 Willowren Way persuasion. He cited one researcher ates your business. He interviewed 4 Bed/3 Bath, 3,032 Sq Ft 4 Bed/2.5 Bath, 2,024 Sq Ft who said workers spend about 40% the Australian woman who founded Rarely Available Foothill Knolls! Great Birdland Location! of their work time trying to persuade Canva, the online design studio. She co-workers or bosses about some- was a frustrated college student try- thing. So, they ought to learn to do it ing to teach others how to use Adobe well. Illustrator, an expensive and widely Gina Piper Gallo drew on history, starting distributed program. The goal with with Aristotle and then mixed in Canva became building a web-based 925.200.0202 brain science. The ancient Greek suite of easy-to-use tools that any- philosopher wrote that in decision- one could use to design attractive making, 10% was ethos (credibility), documents, presentations and other www.PleasantonRealEstate.com 25% logos (facts) and 65% pathos items. Better Homes & Gardens Tri-Valley Realty / BRE#: 01201349 (emotional connection). The brain She tells that story over and over science comes into play when Gallo again because it is core to her brand. cited researchers who have deter- Gallo’s second recommendation is mined that when people make an case studies using actual customers emotional connection their brains that also build both emotional con- connect, and they tend to agree. nection and credibility. His third is If the goal is persuasion, then that telling brand-specific stories. pathos connection is critical. He recently spoke with an Ama- PLEASANTON Mediterranean Food That’s why Gallo, a recognized zon executive who shared a couple expert on communication, empha- of interesting items. Data is huge for sizes telling stories with an emotional Jeff Bezos, but when data conflicts FAMILY STYLE DINNER MENU tug instead of relying on the facts. with anecdotal evidence, he routinely For two or more The facts are important and should relies on the anecdotes. And, surpris- Adults $19.95 I Children 10 and Under $14.95 be used to support the story. He ingly, there’s no PowerPoint or bul- reminded the attendees that, long let points for presentations. Instead, Wood Burning Brick Oven Flatbread with Olive Oil and Caramelized Onions before the printed word or electronic Bezos requires a six-page narrative Faz House Salad, Choice of Caesar or Pomegranate Vinaigrette Dressing media, people sat around the camp- that lays out the proposal and the ENTRÉES (Choice of two) fire or kitchen table and told stories. rationale. • Rigatoni Bolognese • BBQ Pomegranate Chicken • Linguine with Mushrooms, He argued that’s how our brains are Gallo stressed that mission state- designed to connect with each other. ments are important and should per- Tomato, Spinach and Garlic Olive Oil (vegetarian) • Fettucine Alfredo Gallo has interviewed and inter- meate the organization and be its DINNERS INCLUDE: acted with many very successful peo- guiding light. He said words define Seasonal Vegetables, Desserts from Faz Bakery, Chef’s Choice ple. In his latest book, “5 Stars” (as in us — both individually and in busi- 5-star ratings), he dug into what it ness. He circled back to Aristotle, took for the Four Seasons or the Ritz citing the rule of three. Every story BREAKFAST • LUNCH • DINNER Carlton to reach that status. should have a beginning, a middle 5121 Hopyard Rd. (925) 460-0444 fazrestaurants.com He shared what he encountered and an end. when he went to Seattle for a major He shared a video of Apple CEO speech. He’d call ahead to the hotel Tim Cook and pointed out how to check arrangements and, dur- Apple makes it easy for consumers CATERING ing that conversation, the person by minimizing choice: three colors, discretely interviewed him. When three models. PleasantonPleasan (925) 460-0434 he walked up to check in, he was To watch videos of Gallo’s inter- Danville (925) 838-1430 greeted by name and when he got to views or learn more about him and the room there was a hand-written his services, please see www.Carmin- note from the manager, a fruit tray eGallo.com or search on YouTube. Q • Corporate About the Cover • Special Events Jeanne Wasserman, director of racing at the Pleasanton fairgrounds, is • Weddings prepared for another busy and fun season of horse racing at the Alameda County Fair. The meet continues its run with three days of live racing today • Banquet Facilities Available through Sunday. Photo by Mike Sedlak. Cover design by Rosanna Kuruppu. Vol. XX, Number 22 Pleasanton Weekly • June 21, 2019 • Page 3 Streetwise ASKED AROUND TOWN What do you enjoy most about going to the Alameda County Fair? Jose Luis Recoder Business owner I really enjoy the musical concerts.