Triller Network Acquires Verzuz: Exclusive

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Triller Network Acquires Verzuz: Exclusive BILLBOARD COUNTRY UPDATE APRIL 13, 2020 | PAGE 4 OF 19 ON THE CHARTS JIM ASKER jim.asker@billboard.com Bulletin SamHunt’s Southside Rules Top Country YOURAlbu DAILYms; BrettENTERTAINMENT Young ‘Catc NEWSh UPDATE’-es Fifth AirplayMARCH 9, 2021 Page 1 of 25 Leader; Travis Denning Makes History INSIDE Triller Network Acquires Sam Hunt’s second studio full-length, and first in over five years, Southside sales (up 21%) in the tracking week. On Country Airplay, it hops 18-15 (11.9 mil- (MCA Nashville/Universal Music Group Nashville), debuts at No. 1 on Billboard’s lion audience impressions, up 16%). Top Country• Verzuz Albums Founders chart dated April 18. In its first week (endingVerzuz: April 9), it Exclusive earnedSwizz 46,000 Beatz equivalent & album units, including 16,000 in album sales, ac- TRY TO ‘CATCH’ UP WITH YOUNG Brett Youngachieves his fifth consecutive cordingTimbaland to Nielsen Talk Music/MRC Data. andBY total GAIL Country MITCHELL Airplay No. 1 as “Catch” (Big Machine Label Group) ascends SouthsideTriller Partnership: marks Hunt’s second No. 1 on the 2-1, increasing 13% to 36.6 million impressions. chart‘This and fourthPuts a top Light 10. It followsVerzuz, freshman the LPpopular livestream music platform creat- in music todayYoung’s than Verzuz,” first of six said chart Bobby entries, Sarnevesht “Sleep With,- MontevalloBack on, which Creatives’ arrived at theed summit by Swizz in No Beatz- and Timbaland, has been acquired executive chairmanout You,” andreached co-owner No. 2 in of December Triller, in 2016. an- He vember 2014 and reigned for nineby weeks. Triller To Network, date, parent company of the Triller app. nouncing thefollowed acquisition. with the “Both multiweek Triller No. and 1s “In Verzuz Case You Montevallo• ASCAP has Revenue earned 3.9 million units, with 1.4 Didn’t Know” (two weeks, June 2017), “Like I Loved millionJumped in album 4% sales.During Under the terms of the agreement, the Grammy share the ‘artistYou” first,(three, Januarymusic first’ 2018), vision. “Mercy” We(two, view August this MontevalloPandemic has Year spent to 267 weeksAward-winning on the list, tying producers and entrepreneurs will acquisition 2018)as more and of“Here a partnership Tonight” (two, than April an 2019).acquisi- Luke Bryan$1.3’s BillionCrash My Party as thealso sixth-longest- join the Triller Verzuz management team to help tion, as Swizz,“Catch” Timbaland completes and thehis longest other 43journey artists to No.who 1, running titles in the chart’s 56-year history. having taken 46 weeks to reach the apex. It out- • Kings of Leon NFTs oversee music and other company strategies. are all becoming shareholders and partners in Triller On the all-genre Billboard 200, Southside ar- paces the 30-week climb of “Here Tonight.” Generate $2M in Financial details of the transaction weren’t dis- Verzuz from this day forward become our voice.” rives at No. 5, awarding Hunt his second top 10 On Hot Country Songs, “Catch” pushes 7-5 for Sales & Benefit Crew HUNT YOUNG after the No. 3-peaking Montevalloclosed.. However, as a result, Timbaland and Swizz Sarneveshta new and high. fellow Triller Network co-control- Nation Fund Hunt first released the EPX2C Beatz, which have debuted become large shareholders in Triller ling shareholder Ryan Kavanaugh jointly noted, “In and peaked• Potential at No. 5 on Top CountryNetwork Albums and in in turn August have 2014. allocated Following part of theirCOMBS ‘DOES’ ourIT AGAIN generation, Luke Combs Verzuz’ “Does has tomade Me” (Rivera bigger House/Columbia impact on MontevalloBreakthrough, Between Song: the Pines: equityAcoustic stake Mixtape to the started 43 performers at its No. 7 highwho’ve in appearedNashville), on featuring music Eric than Church any ,other ascends company 11-8 on Country we know. Airplay, With up this 10% to NovemberHow TikTok 2015. Helped Verzuz to date. 24.7 million in audience.acquisition, The Trillersong is Combs’continues eighth its evolutionstraight career-opening to be at the Montevallo produced five singles, four of which hit the pinnacle of Country top 10, following a record run of seven consecutive out-of-the-gate, properly Fuel Aly & AJ’s Performers coming aboard as shareholders and center of culture and the center of music. Who better Airplay:Viral “Leave Return the Night On,” “Take Your Time,” “House Party” and “Make promoted No. 1 singles. You Miss Me.” “Break Up in a Smallpartners Town” include peaked atJohn No. Legend,2. DMX, Alicia Keys,Church 2 adds histo help15th Country shape Triller’s Airplay top music 10. future than the top art- Hunt• The co-penned Weeknd Tops all 12 songsChainz, on Southside Rick, Ross, including Too “Body$hort, Like Patti a LaBelle,Back Gucci ists in the world overseen by Timbaland and Swizz?” Road,”2021 which Juno was Award released in 2017.Mane, The Jeezy, smash E-40, hit ruled Bounty Country Killer, Airplay D’Angelo, for THATLudac TOOK- QUITESwizz ‘A FEW’ Beatz MONTHS and Timbaland Travis Denning added, shatters “This the is record a for three weeksNominations and the airplay-, streaming-ris, RZA, and The sales-based Dream, Babyface, Hot Country Nelly, Songs Jagged the Edge, most weeks momentousit has taken to occasion penetrate notthe Countryonly for Airplay Verzuz top and 10 Triller as “After chart forWith a then-record 6 Nods 34 frames. It now ranks second only to Bebe Rexha and a Few” (Mercury Nashville) climbs 12-10 in its 57th week, up 4% to 21.4 mil - Florida Georgia Line’s “Meant toFred Be” Hammond,(50 weeks atop Jadakiss, the latter Fabolous, list in 2017-18). Brandy,lion Monica, in radio reach.but the music business as a whole. By putting Verzuz “Downtown’s• 2021 Grammy Dead,” which isGladys also on Knight, the new Boi-1da, set, reached Hit-Boy, Nos. 14 Ne-Yo, and 15 Johnta The Austin, song surpassesin the twoTriller tracks Network that took ecosystem 50 weeks each and to expanding enter the top the 10: on HotAwards Country to Host Songs Live and CountryScott Airplay, Storch, respectively, T-Pain, Lil in Jon, June DJ 2018. Premier, “Kin- MannieEaston Corbin’sVerzuz “A Girl brandLike You,” to be which side reached by side No. with 10 the in J anuarypowerful 2018 be- folks”Pre-Show led Country Event Airplay on on Feb.Fresh, 29, becoming Erykah Badu, Hunt’s Jill seventh Scott, No. Beenie 1. It hit Man, foreBounty peaking at No.Triller 6 that app, February, we will and be Aaron able Watsonto continue’s “Outta to grow Style,” and which Facebook No. 3 on Hot Country Songs. Killer, 112, Kirk Franklin, Sean Garrett and D’Angelo.achieved its No.evolve 10 high the in December music business 2017. as a whole, as we have been Latest single “Hard to Forget” jumps 17-9 on Hot Country Songs. It’s his “After” is Denning’s second Country Airplay entry. “David Ashley Parker “There is no more disruptive and innovative brand (continued) eighth top 10, having corralled 8.2 million U.S. streams (up 96%) and 5,000 in From Powder Springs” traveled to No. 32 in September 2018. ETHAN MICHAEL YOUNG: VIA MARTIN/NHLI GETTY HUNT: IMAGES. IMAGES MILLER/GETTY BEST ACTRESS GOLDEN GLOBES WINNER THE UNITED STATES VS. BILLIE HOLIDAY NEW SINGLE “TIGRESS & TWEED” FROM THE MOTION PICTURE SOUNDTRACK: THE UNITED STATES VS. BILLIE HOLIDAY OUT NOW ! BRAND NEW ALBUM COMING SOON! LOVE, YOUR WARNER RECORDS FAMILY Page 3 of 25 IN BRIEF doing. To have partners in Triller who share paigns with Pepsi, McDonald’s and L’Oréal, already. That was a sign for us of being a our vision, specifically to celebrate and among other brands. It’s also home to Tril- perfect fit — and very disruptive.” elevate the amazing artists who continue lerTV and Triller Fight Club. From their respective bases in San Diego to shape culture around the world and give and Miami, Swizz Beatz and Timbaland the consumer more direct access, is game — now also members of the Triller Verzuz changing.” Verzuz Founders management team — speak further about The pair continued, “We couldn’t be hap- transitioning for the future, keeping Ins- pier to be elevating Verzuz and Triller and Swizz Beatz & tagram and Twitter in the mix, the debate to recognize, in a very real way, all of the between Triller and Universal Music Group artists who have helped make Verzuz the Timbaland Talk and the centrifugal force that keeps power- global phenomenon it is today. Our dream, ing the Verzuz platform: creatives. the artists’ dream, today is realized, which Triller Partnership: The ultimate payoff, says Swizz Beatz, is is no small feat. Triller Verzuz is a company “hearing everybody being so floored about that’s by the artists, for the artists and with ‘This Puts a Light having shares in the company and feeling the people.” like they belong. That’s the real currency. Global firm PJT Partners advised Verzuz Back on Creatives’ It’s going to take the creative to save the on the transaction. creative.” Pairing popular artists from the worlds of BY GAIL MITCHELL What initially attracted you to Triller? R&B, hip-hop, dancehall and gospel, Ver- Swizz Beatz: The whole time that Tim zuz was launched in March 2020 in the or Verzuz co-creators Swizz and I were building this platform, we didn’t wake of COVID-19. Since then, the plat- Beatz and Timbaland, the plat- really have any plans from a monetization form has boosted sales and streams for its form’s surprise acquisition by or even a business side. We never even built featured artists in addition to accumulating Triller Network — including shares out the technology for it.
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