AGEC 364_NC1, Agricultural Marketing, Spring 2016 Department of Agriculture, Geosciences, and Natural Resources University of Tennessee, Martin
Basic Information: CRN/Course Section: [CRN 22121, Section NC1] Course Title: [Agricultural Marketing] Meeting Time and Place: [Online] Course Credit Hours: [3 semester hours] Textbooks and Other Required Materials: [Marketing of Agricultural Products, 9th Edition. Kohls and Uhl Prentice Hall Publishers]
FACULTY CONTACT INFORMATION Instructor: Rachna Tewari, Ph.D. Office: 265 Brehm Hall Phone: 731-881-7196 Email: [email protected]
Class Schedule: Online (Blackboard)
Office Hours: Email me for appointment.
Online Course Information: This course is designed to be taken completely online. The specific requirements are provided here. Students must:
I. Have consistent and reliable access to the Internet at broadband speeds (no dialup). II. Have a computer and operating system compatible for using Blackboard III. Use their UTM e-mail address for all course correspondence. IV. Check their UTM e-mail and the Blackboard site frequently. V. All course materials, quizzes, assignments, as well as exams will be administered online and the students are expected to follow deadlines with diligence. Feel free to contact me over email for any questions you may have regarding the study material or course content. You may contact the UTM Help Desk (E-mail: [email protected], Phone: (731) 881-7900) for any technical assistance or problems you may have with Blackboard.
Course Description: Three credits. Prerequisite: AGEC 110. The American food and agricultural marketing system. Alternative market function of the marketing system. Commodity futures problems. Current marketing problems and possibilities for improvement.
Course Resources: Blackboard will be used to post partial lecture notes, course assignments, discussions, quizzes etc. Grades will also be posted on Bb throughout the semester. Please make sure that you regularly check your Blackboard account for announcements, and assignments.
Student Learning Outcomes for AGEC 364: Students will be able to: 1. Understand the agricultural marketing system and the role of price discovery in our economic system. 2. Understand, define and explain Value added processing 3. Understand, define and explain Competition in the market place 4. Understand, define and explain Consumer demand issues 5. Understand, define and explain Food marketing management 6. Understand, define and explain Marketing margin 7. Understand, define and explain Marketing functions
Student Learning Outcomes for Agribusiness Concentration: 1. Students will demonstrate understanding of various components of the agriculture complex to better understand and make sound technical decisions in response to an ever-changing demand for agricultural products. 2. Students will effectively communicate, both orally and in writing.
Course Communications: If you have questions about this course, please send me an email. I generally reply to emails within a day unless I am traveling for work. Usually, I will reply within a few hours. If you have technical issues, contact UTM Help Desk at http://www.utm.edu/helpdesk/
Course Requirements/Expectations: Course Requirements, Assessments, and Evaluations:
Course Grade Requirements: Activity % of Course Grade 3 Total exams: Exams (2) + 1 Final exam 60% Marketing Plan 10% Article Review and discussion board activity 10% Quizzes 20%
Grading: A 90% or above B 80% - 89% C 70% - 79% D 60% - 69% F Less than 60%
AGEC 364 -Agricultural Marketing Plan All students will complete an agricultural marketing plan as part of this course. Marketing Plan Guidelines All marketing plans must be typed (12 point font). I expect all marketing plans to cover an agricultural product or service. All products must be approved by the instructor prior to the due date. For information on formatting please visit the Small Business Administration website (http://www.sba.gov/content/developingmarketing-plan) Be creative! All marketing plans must be submitted through Safe Assignment feature of Blackboard. Details on the dates will be provided to you in advance and will be posted on Blackboard.
Course Policies and Procedures 1. Students are encouraged to access course material regularly. There is a strong correlation between student access of material and student understanding of the course material. 2. Students are expected to complete any reading assignments prior to quizzes and exams. 3. All assignments, quizzes, article reviews, and discussions are expected on the due date. If homework is not received by the end of due date, it will lead to a grade of zero. 4. Cheating and plagiarism will not be tolerated!!!! This includes acquiring answers or providing answers during examinations or assigned work. Presenting work, ideas of another without giving credit and proper documentation are all considered as plagiarism. In addition, copying content from the internet and using it as one’s own work will also be considered as plagiarism. Submissions may be subject to safe assign and high match levels may be subject to penalty or even failing the class. Students are advised to do their own work and request the instructor for help if there are any questions. The university policy on plagiarism is mentioned in the academic integrity section in this syllabus. 5. If you have a disability that may require assistance or accommodation, or make you have questions related to any accommodations for testing, note takers, readers, etc., please speak with me as soon as possible. 6. Article reviews will be assigned to you at several points in time during the course. I will post a link for you to upload your reviews. All article reviews should be typed and be no longer than 1 page in length. All articles should have some connection to agricultural marketing and must come from published sources. All reviews must include: title of the article, author, where it was published and published date.
University Policies: Academic Integrity: The University of Tennessee at Martin has chosen as its primary objective quality undergraduate education. Commitment to this objective must include an obligation by all members of the University community to promote and protect the highest standards of integrity in study, research, instruction and evaluation. Dishonesty or unethical behavior does not belong at an institution dedicated to the promotion of knowledge and learning. Integrity of the academic process requires fair and impartial evaluation by faculty and honest academic conduct by students. Specific integrity attributes can be found at: http://www.utm.edu/departments/conduct/new_academic_integrity.php
Standard of Conduct: When persons enroll in The University of Tennessee at Martin, they retain the rights and duties of a citizen. Additionally, they must assume the duties and observe the regulations imposed by the University community. Specific conduct attributes can be found at: http://www.utm.edu/departments/conduct/conduct.php
Disability Services: The University of Tennessee provides reasonable accommodations (academic adjustments and auxiliary aids) to ensure equal access to educational content and university programs for students with disabilities. Students who are eligible for and who request accommodations through the Disability Services office must provide instructors with a letter of accommodation. The Disability Services office is located in the Student Success Center, 203 Clement Hall, 731.881.7605.
Key Campus Resources for Students: Undergraduate & Graduate Catalog: (Listing of academic programs, courses, and policies) Important Dates: (add/drop, payments) Student Success Center: (Academic support resources) Student Health and Counseling Services: (Mental and physical health services) Library: (Access to library resources, databases, course reserves, and services) Career Services: (Career counseling and resources; Vault job search system)
The instructor reserves the right to revise, alter or amend this syllabus as necessary. Students will be notified in Blackboard/email of any such changes.
Tentative Course Material** AGEC 364 I. Marketing, Markets, and Institutions A. What is marketing? B. Analysis of the food marketing system C. Production and marketing D. Consumption and marketing E. Processing and manufacturing F. Wholesaling and retailing G. Storage and transportation
II. Prices, Marketing Costs, and Market Operations A. Prices and the exchange function B. Farm prices C. Marketing costs D. Market information E. Futures markets
III. Alternative Market Structures and Institutions A. Market structure B. Market power C. Integration and coordination D. Cooperatives E. Food market regulation F. Market development and demand expansion
**The instructor reserves the right to modify the course content as warranted by circumstances. The course outline of topics to be covered is a tentative plan that may be altered during the course of the semester.