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4. ANALISA DAN PEMBAHASAN 4.1 Profil Perusahaan 4.1.1 Sejarah

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4. ANALISA DAN PEMBAHASAN 4.1 Profil Perusahaan 4.1.1 Sejarah 4. ANALISA DAN PEMBAHASAN 4.1 Profil Perusahaan 4.1.1 Sejarah Singkat Hotel JW Marriott Surabaya JW Marriott adalah sebuah perusahaan yang didirikan oleh John Willard Marriott. JW Marriott sekarang dikenal sebagai salah satu jaringan hotel terbesar bertaraf internasional di dunia. John Willard Marriott benar-benar melakukan upaya besar. Ia memulai bisnis dari toko root beer di Washington DC yang dikembangkan melalui beberapa langkah sampai hotel ini menjadi besar seperti sekarang. Langkah-langkah ini dapat dilihat sebagai berikut: 1927: John Willard Marriott membuka toko Root Beer dengan kapasitas 9 tempat duduk di Washington DC yang disebut dengan : "The Hot Shoppe" 1928: Root Beer berdiri dan berkembang menjadi sebuah restoran makanan Meksiko dengan nama "Hot Shoppe" 1929: Hot Shoppe, Inc resmi diluncurkan 1937: Truk “Hot Shoppe” mengantarkan kotak makan siang sederhana ke Negara bagian Timur, Amerika dan Inggris. 1957: Twin Bridges Motor Hotel Marriott di Arlington Virginia adalah hotel pertama yang dibangun 1967: The Hot Shoppe berubah menjadi Marriott Coorporation 1969: Marriott International Hotel pertama dibuka di Acapulco dan California 1975: Marriott membuka hotel di Eropa yang bernama The Amsterdam Marriott Hotel. 40 Universitas Kristen Petra 1979: Perusahaan Marriott pindah ke kantor utama baru di Bethesda Maryland. Bisnis Marriott terus berkembang di seluruh dunia. 1985: Marriott meninggal dalam usia 84 tahun. J.W. Marriott Jr, menggantikan posisi ayahnya. Marriott Marquis Hotel dibuka di New York, Atlanta. Perusahaan mengumumkan 2 juta komitmen untuk mengembangkan hotel. 1986: Marriott telah mendapat The Residence Inn Perusahaan. Marriott pertama kali membuka Adil Field Inn di Atlanta, Georgia. Pada akhir tahun, Marriott memiliki 350 hotel dengan estimasi kamar 102.000. 1987: Marriott memperoleh Residence Inn Perusahaan 1993: Marriott dibagi dalam dua perusahaan, Marriott International dan Host Marriott Corporation. 1994: Marriott telah mendapat Ritz Carlton Hotel Company, LLC, merk pertama di segmen hotel mewah. 1997: Marriott International telah mendapat Renaisance Hotel Group. Adanya penghargaan ini terdengar sampai ke negara-negara lain dan memperkenalkan The Town Place Suites dan Marriott Executive Apartment sekaligus. 1999: Marriott mengakuisisi ExecuStay 2009: Marriott adalah pemimpin perusahaan jasa di seluruh dunia dengan lebih dari 2.300 unit kerja di Amerika Serikat dan 59 unit di wilayah lain dan negara-negara lainnya. Marriott International telah beroperasi banyak perusahaan jasa di bidang penginapan di seluruh dunia, seperti: 1. Marriott International Hotel Resort and Suite di Amerika Serikat. 2. Renaisance Hotel, Resort and Suite di Amerika Serikat. 3. The Ritz Carlton Hotel Company. 41 Universitas Kristen Petra 4. Resident Inn by Marriott di Amerika Serikat, Kanada dan Meksiko. 5. Town Plaza Suite by Marriott di 29 negara bagian Amerika Serikat. 6. Marriott Executive Apartment di Amerika Serikat. 7. Execustay by Marriott di Amerika Serikat dan Kanada. 8. Ramada International Hotels and Resorts di 14 negara dan wilayah di Amerika Utara. 9. Horizon by Marriott di Orlando, Florida. 10.The Ritz Carlton Club di Aspen, Colorado. Marriott International telah membuka 3 hotel di Indonesia; hotel pertama di Jakarta, yang kedua adalah di Surabaya dan yang ketiga adalah di Medan. JW Marriott Surabaya sebelumnya adalah Westin Hotel Surabaya dan telah berubah menjadi JW Marriott Hotel. Pada tanggal 10 Juni 2002 mengumumkan pengambilalihan The Westin Hotel Surabaya menjadi JW Marriott Surabaya. JW Marriott Surabaya dimiliki / dikembangkan oleh PT. Ramasari Surya Persada. Bangunan ini dirancang oleh Wong & Ouyang Ltd (Building Service), dan desain interior itu sendiri diciptakan oleh Bent Severin and Associates. Hotel ini menempatkan target mereka untuk para pengusaha. Lokasi hotel ini sangat strategis terletak di pusat kota, Jl. Embong Malang 85-89 yang dekat dengan pusat bisnis. 4.1.2 Lokasi dan Informasi tentang Hotel JW Marriott Surabaya Hotel JW Marriott Surabaya adalah salah satu hotel di Surabaya yang memiliki standar hotel bintang 5 dengan taraf internasional. Lokasi JW Marriott Surabaya yang strategis dan terletak di pusat kota sangat cocok untuk para pengusaha yang memiliki bisnis di Surabaya. Hotel JW Marriott terdiri dari bangunan dengan dua puluh enam lantai dan mempunyai akses khusus di lantai Executive pada lantai 21 keatas. 42 Universitas Kristen Petra Alamat : Jalan Embong Malang no. 85-89 Surabaya 60261 Telepon : + 62 31 545 8888 Faksimili : + 62 31 546 8888 E-mail : mhrs.subjw.reservations @ marriotthotels.com Situs web : www.marriott.com / SUBJW Lokasi Hotel JW Marriott Surabaya dapat ditempuh 40 menit dari Bandara Juanda dan juga 20 menit dari pelabuhan Tanjung Perak. 4.2 Deskripsi Karakteristik Responden Berdasar pada hasil penyebaran kuisioner yang telah dilakukan oleh penulis didapat hasil bahwa sebanyak 57 kuisioner yang disebar dinyatakan valid 4.2.1 Deskripsi Karakteristik Karyawan Pada penelitian ini, penulis menjelaskan beberapa karakteristik responden yang telah diamati antara lain jenis kelamin, lama bekerja, usia dan pendidikan terakhir Karakteristik Responden Berdasarkan Jenis Kelamin Pada Tabel 4.1 berikut ini ditunjukkan klasifikasi karyawan berdasarkan jenis kelamin sebagai berikut: Tabel 4.1 Klasifikasi Berdasarkan Jenis Kelamin Jenis Kelamin Jumlah (orang) Persentase (%) Laki-laki 24 42,1 Perempuan 33 57,9 Total 57 100 Sumber : Hasil Olahan Penulis 43 Universitas Kristen Petra Berdasarkan data Tabel 4.1 tersebut dapat diketahui bahwa karyawan berjenis kelamin laki-laki sebanyak 24 orang (42,1%) dan berjenis kelamin perempuan sebanyak 33 orang (57,9%). Karakteristik Karyawan Berdasarkan Lama Bekerja Pada Tabel 4.2 berikut ini ditunjukkan klasifikasi karyawan berdasarkan lama bekerja sebagai berikut: Tabel 4.2 Klasifikasi Berdasarkan Lama Bekerja Lama Bekerja Jumlah (orang) Persentase (%) ≤ 1 tahun 17 29,82 2 – 6 tahun 26 45,61 7 – 11 tahun 2 3,51 ≥ 12 tahun 12 21,05 Total 57 100 Sumber : Hasil Olahan Penulis Berdasarkan data Tabel 4.2 tersebut dapat diketahui bahwa karyawan berdasarkan lama bekerja paling banyak adalah sudah bekerja selama 2 – 6 tahun sebanyak 26 orang (45,61%), lalu paling banyak kedua yaitu karyawan dengan lama bekeja selama ≤ 1 tahun sebanyak 17 orang (29,82%), paling banyak ketiga yaitu karyawan dengan lama bekerja selama ≥ 12 tahun sebanyak 12 orang (21,05%), dan yang terakhir karyawan dengan lama bekerja 7 – 11 tahun sebanyak 2 orang (3,51%) Karakteristik Karyawan Berdasarkan Usia Pada Tabel 4.3 berikut ini ditunjukkan klasifikasi karyawan berdasarkan usia sebagai berikut 44 Universitas Kristen Petra Tabel 4.3 Klasifikasi Berdasarkan Usia Usia Jumlah (orang) Persentase (%) ≤ 20 tahun 8 14,04 21 - 35 tahun 31 54,39 36 -50 tahun 17 29,82 ≥ 51 tahun 1 1,75 Total 57 100 Sumber : Hasil Olahan Penulis Berdasarkan data Tabel 4.3 tersebut dapat diketahui bahwa sebagian besar karyawan dengan usia 21 – 35 tahun sebanyak 31 orang (54,39%), selanjutnya karyawan terbanyak kedua dengan usia 36 – 50 tahun sebanyak 17 orang (29,82%), lalu karyawan terbanyak ketiga dengan usia ≤ 20 tahun sebanyak 8 orang (14,04%), dan yang terakhir adalah karyawan dengan usia ≥ 51 tahun sebanyak 1 orang (1,75%) Karakteristik Karyawan Berdasarkan Pendidikan Terakhir Pada Tabel 4.4 berikut ini ditunjukkan klasifikasi responden berdasarkan pendidikan terakhir sebagai berikut: Tabel 4.4 Klasifikasi Berdasarkan Pendidikan Terakhir Pendidikan Terakhir Jumlah (orang) Persentase (%) SMU / SMK 23 40,35 Diploma 17 29,82 S1 15 26,32 S2 / S3 2 3,51 Total 57 100 Sumber : Hasil Olahan Penulis 45 Universitas Kristen Petra Berdasarkan data Tabel 4.4 responden dengan pendidikan terakhir SMU / SMK adalah sebanyak 23 orang (40,35%), lalu responden dengan pendidikan terakhir Diploma sebanyak 17 orang (29,82%), responden dengan pendidikan terakhir S1 sebanyak 15 orang (26,32%), dan responden dengan pendidikan terakhir S2/S3 sebanyak 2 orang (3,51%) 4.2.2 Deskripsi Karakteristik Konsumen Pada penulisan ini, penulis menjelaskan beberapa karakteristik konsumen yang telah diamati antara lain jenis kelamin, usia, pekerjaan dan pendidikan terakhir Karakteristik Konsumen Berdasarkan Jenis Kelamin Pada Tabel 4.5 berikut ini ditunjukkan klasifikasi konsumen berdasarkan jenis kelamin Tabel 4.5 Klasifikasi Berdasarkan Jenis kelamin Jenis Kelamin Jumlah (orang) Persentase (%) Laki – laki 26 45,61 Perempuan 31 54,39 Total 57 100 Sumber : Hasil Olahan Penulis Berdasarkan data Tabel 4.5 tersebut dapat diketahui bahwa konsumen dengan jenis kelamin laki – laki sebanyak 26 orang (45,61%), dan konsumen dengan jenis kelamin perempuan sebanyak 31 orang (54,39%) Karakteristik Konsumen Berdasarkan Usia Pada Tabel 4.6 berikut ini ditunjukkan klasifikasi konsumen berdasarkan jenis kelamin 46 Universitas Kristen Petra Tabel 4.6 Klasifikasi Berdasarkan Usia Usia Jumlah (orang) Persentase (%) ≤20 tahun 7 12,28 21 – 35 tahun 39 68,42 36 – 50 tahun 5 8,77 ≥ 51 tahun 6 10,53 Total 57 100 Sumber : Hasil Olahan Penulis Berdasar data tabel 4.6 dapat diketahui bahwa konsumen Hotel JW Marriott Surabaya sebagian besar berusia 21 – 35 tahun adalah sebanyak 39 orang (68,42%), lalu ≤20 tahun sebanyak 7 orang (12,28%), selanjutnya dengan usia ≥ 51 tahun sebanyak 6 orang (10,53%), dan yang terakhir konsumen dengan usia 36 – 50 tahun sebanyak 5 orang (8,77%) Karakteristik Konsumen Berdasarkan Pekerjaan Pada Tabel 4.7 berikut ini ditunjukkan klasifikasi konsumen berdasarkan pekerjaan Tabel 4.7 Klasifikasi Berdasarkan Pekerjaan Pekerjaan Jumlah
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