THE ECO-TREND AS A NEW TENDENCY IN THE FASHION INDUSTRY AND ITS INFLUENCE ON MODERN DESIGN AUTHORSHIP INTRODUCTION Svitlana Oborska Global environmental problems have become Docent, Associate Professor of the Department of Event one of the reasons for the formation of a new Management and Leisure Industry Kyiv National University of the Culture and Arts, Associate Professor of the Department of Event concept in design. In the fashion industry, the Management and Leisure Industry, Kyiv National University of the Culture and Arts. term "environmental sustainability" or "conscious fashion" - the safe use of the ORCID: https://orcid.org/0000-0003-3148-6325 E-mail:
[email protected] planet's natural resources and ensuring Liudmyla Bilozub environmental and social safety - is becoming increasingly common. Professor assistant, PhD in History of Arts, Zaporizhzhia National University. It is known that clothes should not only ORCID: https://orcid.org/0000-0002-2384-827X aesthetic, but also have a direct physiological E-mail:
[email protected] impact on people, so clothing design has Oksana Minenko rapidly responded to the need for a conscious Associate Professor at the Department of Design of the Faculty of approach to environmental issues. The search Art and Design, Candidate of Art and Criticism, Department of Design of the Faculty of Art and Design, Municipal Institution of for new materials, new methods of natural Higher Education "Khortytsia National Educational Rehabilitation dyeing of fabrics, the use of recycled fibers in Academy" of Zaporizhzhia Regional Council. weaving, the restoration of traditional crafts ORCID: https://orcid.org/0000-0003-4210-5778 that are used in clothing production - all this E-mail:
[email protected] has grown from an unpopular theory to a Oleksandra Penchuk stable and generally applied practical activity Candidate of Technical Sciences, Associate Professor, under the general definition of eco-design.