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The Hot Shoppes History

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The Hot Shoppes History THE MONTGOMERY COUNTY SUMMER 2018 VOL. 61 STORY NO. 1 MONTGOMERY COUNTY’S PERIODICAL FOR HISTORICAL RESEARCH Mighty Mos in Montgomery County: ƋäDĩő ĂĩłłäʼnDĆʼnőĩŅű By Katie Dishman MONTGOMERY Administrative Office: 301-340-2825 /0:;69@ Library: 301-340-2974 465;.64,9@*6<5;@/0:;690*(3:6*0,;@ [email protected] • MontgomeryHistory.org Montgomery History envisions an active intellectual life rooted in an understanding and appreciation of our individual and collective histories. Its mission is to collect, preserve, interpret, and share the histories of all of Montgomery County’s residents and communities. The Montgomery County Story, in publication since 1957, features scholarly articles on topics of local interest. It is the only journal solely devoted to research on Montgomery County, Maryland’s rich and colorful past. Montgomery County Story Editorial Board Eileen McGuckian, Editor Janine Boyce Linda Kennedy Robert Plumb Jane Burgess 1EƃLI[0SKER Cara Seitchek Montgomery History Board of Directors Larry Giammo, President (ERMIP([]IV, Vice President Barbara Kramer, Treasurer Marylin Pierre, Counsel Robert Bachman Fred Evans Steve Roberts Karla Silvestre Barbara Boggs Sue Reeb Cara Seitchek Staff 1EƃLI[0SKER, Executive Director Sarah Hedlund$DaZjYjaYf9j[`anakl Clarence Hickey, Speakers Bureau Coordinator Elizabeth Lay, Collections Manager Kurt Logsdon, Weekend Coordinator Anna Nielsen, Outreach & Communications Manager Laura Riese$GŸ[]Emk]meK`ghEYfY_]j /EXLEVMRI7XI[EVX, Director of Development PHOTO CREDITS: All photos courtesy of the Marriott International Corporate Archives, except where noted. Mighty Mos in Montgomery County: The Hot Shoppes History By Katie Dishman *VMHE]1E][EWEQSQIRXSYWHE]8LI[SVPH[EWJSPPS[MRKXLILMWXSVMGžMKLXSJ 'LEVPIW0MRHFIVKLEWLIPIJX2I[=SVOJSV4EVMW0MRH][EWRSXXLISRP]PYſ]SRIXLEXWTVMRK%XXLEX WEQIXMQIQSVIXLERQMPIWWSYXL.;MPPEVHš&MPPŢ1EVVMSƃSTIRIHLMWŽVWX% ;6SSX&IIVWXERH 0MRHFIVKLşWNSYVRI]IRHIHMREFSYXLSYVW[LMPI1EVVMSƃşWGSRXMRYIHJSVHIGEHIW ,S[1EVVMSƃSTIRIHLMWŽVWXVIWXEYVERXSRXLIIEWXGSEWXVIUYMVIWHIPZMRKMRXSLMWPMJIERHXLEX SJLMW[MJIFYWMRIWWERHPMJITEVXRIV%PMGI%9XELREXMZI&MPP1EVVMSƃ[EWSRISJIMKLXGLMPHVIR8LI 1EVVMSƃWSTIVEXIHEWQEPPWYKEVFIIXERHWLIITJEVQMRXLI6Sſ]1SYRXEMRW[LIVI&MPPWXEVXIHE FYWMRIWW[LIRLI[EWSRP]F]JEVQMRKYRYWIHPERH,IWSPH[LEXLILEVZIWXIHERHKEZIXLITVSŽXW XSLMWJEQMP]%X&MPPXSSOWLIITXSWIPPMR'EPMJSVRME&MPPşWJEXLIVXSPHLMWWSR[LEXLI[ERXIH EGGSQTPMWLIHERHMX[EWYTXSXLI]SYRKIV1EVVMSƃXSŽKYVIMXSYX8LMWHIHMGEXMSRXSLEVH[SVOERH self-reliance proved crucial for the boy’s future success. %PMGIš%PPMIŢ7LIIXWEPWSE9XELREXMZI[EWSRISJX[SGLMPHVIRFSVRXS)H[MRERH%PMGI8E]PSV 7LIIXW)H[MRFSXLEPE[]IVERHEFMWLSTSJXLI1SVQSR'LYVGLMR7EPX0EOI'MX]HMIHMRXLIžY ITMHIQMGMR[LIRLMWHEYKLXIV[EWNYWX;MXLLIVQSXLIV[SVOMRKEXEGLMPHVIRşWLSWTMXEP%PPMI XSSOSRHSQIWXMGVIWTSRWMFMPMXMIWEW[IPPEWXYXSVMRKWXYHIRXW7LIFIKERGSPPIKIEXERHKVEHYEXIH [MXLLSRSVWJSYV]IEVWPEXIV &MPPERH%PPMILEHRSX]IXQIX[LIREOI]GSQTSRIRXSJXLIMVJYXYVIGEQIMRXSI\MWXIRGI % ;6SSX&IIV%VSYRH6S]%PPIREHIZIPSTIVSJžEZSVIHW]VYTWGVIEXIHSRIJVSQEZEVMIX]SJ MRKVIHMIRXWMRGPYHMRK[MRXIVKVIIRPIEZIWHERHIPMSRVSSXERHWEWWEJVEWFEVO%PPIRERHLMWTEVXRIV *VERO;VMKLXHIZIPSTIHEGEVFSREXMRKERHGSSPMRKW]WXIQJSVXLIRI[FIZIVEKIXLI]REQIH[MXL XLIMVMRMXMEPW8LIQIRSTIRIHEJI[VSSXFIIVWXERHWEVSYRH7EGVEQIRXS'EPMJSVRMEXLEXKEMRIH TSTYPEVMX]%PPIR[LSFIGEQIWSPIS[RIV[MXLMREJI[]IEVWSTIRIHEWLSTMR7EPX0EOI'MX]MR ;LMPI&MPP1EVVMSƃGSYVXIH%PPMI7LIIXWEXXLI9RMZIVWMX]SJ9XELJVSQXLIX[S IRNS]IHHEXIWEXXLIPSGEP% ;HVMZIMR8LI]PMOIHFIMRKWIVZIHEGSPHFIZIVEKI[LMPIWMƃMRKMRXLI GEV0IEVRMRKXLEX%PPIRLEHFIKYRSƂIVMRK% ;JVERGLMWIWXSWIPPLMWTVSHYGXEGVSWWXLIGSYRXV]&MPP HIGMHIHXSWXEVXLMWS[RVSSXFIIVFYWMRIWW,IXEPOIHXS% ;IQTPS]IIWMR7EPX0EOI'MX]EFSYXXLIMV [SVOERHGLIſIH[MXLLMWGSYWMRMR-RHMERE[LSLEHSTIRIHLMWS[RJVERGLMWI Bill had been looking for a business venture; he had a variety of jobs at Weber Junior College, [LMGLLIEƃIRHIHFIJSVIXVERWJIVVMRKXSXLI9RMZIVWMX]SJ9XEL,IQENSVIHMRTSPMXMGEPWGMIRGIERH LMWXSV][LMPIRYVXYVMRKERIRXVITVIRIYVMEPWTMVMX,IVIQIQFIVIHXLII\XVIQILIEX[LIRLITEWWIH through Washington, DC, the summer after completing his Mormon mission and thought ice cold root FIIV[SYPHWIPP[IPPXLIVI 1 The Start of Something Big 1EVVMSƃşWGSPPIKIJVMIRH,YKL'SPXSRMRPE[WGLSSPEX+ISVKI;EWLMRKXSR9RMZIVWMX]MR(' IRGSYVEKIH&MPPXSQSZIIEWXWSXLI]GSYPHTEVXRIVMRXLIRI[ZIRXYVI)EGLGSRXVMFYXIHXLI JVERGLMWIEKVIIQIRXGSWXERH% ;şW%PPIRVIUYMVIHJSVVSSXFIIVGSRGIRXVEXIERHSXLIV WYTTPMIW8LIVIQEMRMRKQSRI]JYRHIHVIRXERHWXSVIEPXIVEXMSRWEHZIVXMWMRKERHSXLIVRIGIWWMXMIWJSV opening a business. %FEOIVSƂIVIHXSVIRXERJSSX[MHIWXSVIJVSRXPSGEXIHMREWLSTTMRKGIRXIVEXXLERH/IR]SR 7XVIIXW2;EWLSVXHMWXERGIJVSQHS[RXS[R;EWLMRKXSR;LMPIEƂSVHEFPIXLIWTEGIXYVRIHSYXXSFI XSSWQEPPXSGVIEXIEWXERH&MPPI\TPEMRIHXLIGMVGYQWXERGIWXS%PPIR[LSWIRXE1V&IVRXWIRXSEWWMWX [MXLMRWXEPPMRKMXIQWWYGLEWELYKIGVSſIV]ZEXXLIGEVFSREXMRKQEGLMRIERHEPSRKFS\GSRXEMRMRK JIIXSJEPYQMRYQVIJVMKIVEXMSRGSMPW8LIIRXVITVIRIYVWEPWSHIZMWIHETERXSLSPHMGIXSGSSPXLIQYKW large ones for adults and a three-ounce size for children.1 ;ERXMRKXSIRWYVIMRXIVIWXMRXLIRI[IWXEFPMWLQIRX&MPPTVMRXIHEXLSYWERHXMſIXWJSVEJVII % ;6SSX&IIVXSERRSYRGIXLIKVERHSTIRMRKHE]SJ1E]EXXL7XVIIX2;,MKLWGLSSP KMVPW[IVILMVIHXSHMWXVMFYXIXLIXMſIXW 8LIQSVRMRKSJXLISTIRMRK1EVVMSƃ'SPXSRERH&IVRXWIRQEHIXLIŽVWXFEXGLSJVSSXFIIV ERHEJXIVGLMPPMRKMXTVSGPEMQIHMXXLIFIWXXLI]IZIVXEWXIH8LIŽVWXGYWXSQIVIRXIVIHEXEQERH [EWXVIEXIHXSEJVIIQYK*SVXLIVIWXSJXLIHE]TISTPIGVS[HIHMRXSXLIWQEPPWTEGIERHWTMPPIHSRXS XLIWMHI[EPO&MPPLEHFVSYKLXMREVEHMSWSGYWXSQIVWGSYPHPMWXIRXSEGGSYRXWSJ0MRHFIVKLşWXVERW Atlantic journey. %LOO0DUULRWWVWDQGLQJLQGRRUZD\RIKLVÀUVW+RW +RW6KRSSHZRUNHUVLQVLGHWKHRULJLQDOYHQXHRQWK6WUHHWLQ:DVKLQJWRQ'&FD Shoppe in 1927; employee Robert Smice is seen through the window. &MPP1EVVMSƃLEHLMWS[RNSYVRI]XLIJSPPS[MRKQSRXL[LIRLIVIXYVRIHXS9XELXS[EXGL%PPMI 7LIIXWKVEHYEXIJVSQGSPPIKISR.YRI8LIRI\XHE]XLI]QEVVMIHKSXMRXSE1SHIP8*SVHERHFIKERER HE]GVSWWGSYRXV]XVMTXS;EWLMRKXSRXSWXEVXXLIMVPMJIXSKIXLIV%PPMILIPTIH[MXLXLIWXERHEW[IPPEW WIXYTXLIMVLSQIMRXLIWEQIETEVXQIRXFYMPHMRK[LIVI'SPXSRLMW[MJIERHSXLIV9XELRW[IVIPMZMRK 2 Learning on the Job &MPPERH'SPXSRWSSRWIXYTEWIGSRHWXERHEXXL7XVIIX2;EFYWMIVPSGEXMSRRIEV*ERH+ 7XVIIXWERHGPSWIXSKSZIVRQIRXSƀGIW8LIX[SIRXVITVIRIYVWSRGIEKEMRLERHIHSYXXMſIXWJSVJVII VSSXFIIVXSPYVIGYWXSQIVWXSXLIRI[ZIRYI;MXLJIIXSJWXSVIJVSRXWTEGIMXGSYPHLERHPIQSVI patrons than the inaugural store. 8LI1EVVMSƃWPIEVRIHEPPEWTIGXW SJVYRRMRKEFYWMRIWW[LMGLRIMXLIV LEHHSRIFIJSVI&MPPERH%PPMI[IVIRSX accountants, but they bought a ledger JSVLIVXSOIITXVEſSJVIGIMTXWERH I\TIRHMXYVIW3RIQMRSVMWWYIXLI] encountered has become part of company PSVI;LIRGYWXSQIVWTEMHXLIMVRMſIPW for the drinks, the coins left on the counter ([DPSOHVRIWKHIUHH$ :5RRW%HHUWLFNHWVWKDWZHUHGLVWULEXWHGLQWKHODWH FIGEQIGSZIVIH[MXLVSSXFIIVQEOMRK 1920s and early 1930s. XLIQWXMſXSKIXLIV%PMGIXSSOXLIWI šWXMſ]RMſIPWŢXSXLIFEROMREFEK A greater challenge involved the KPEWWIWYWIHXSWIVZIXLIVSSXFIIV8LI MRMXMEPS[RIVWLEHFSYKLXGV]WXEPQYKW XLEXGSWXGIRXWIEGL MRQSVIXLER 8LI(MWXVMGXSJ'SPYQFMEVIUYMVIH VIWXEYVERXKPEWWIWXSFIWXIVMPM^IHJSVŽZI QMRYXIWMRFSMPMRK[EXIVQSWXWXEXIW EPPS[IHVIWXEYVERXWXSWXIVMPM^IMRGLPSVMRI ERHXLIRVMRWIMRGSPH[EXIV7SEOMRK KPEWWIWMRLSX[EXIVQEHIMXEGLEPPIRKIXS GSSPXLIQYKWERHLSXKPEWWIWGSYPHGVEſ %LOO0DUULRWWVWDQGVLQWKHGRRUZD\RIKLVÀUVWGULYHLQ+RW6KRSSHRQ*HRUJLD $YHQXHLQ:DVKLQJWRQ'&FD [LIRGLMPPIH;LIRWEPIW[IVIFVMWOWXEƂ JVIUYIRXP]VYWLIHXLITVSGIWWGEYWMRKE PSXSJI\TIRWMZIFVIEOEKIRSXXSQIRXMSRHIPE]WJSVXLIGYWXSQIVW&MPPERH'SPXSR[SVOIHXSGLERKIXLI ('PE[WTIEOMRKEXLIEPXLHITEVXQIRXLIEVMRKWYRXMPGLPSVMRIWXIVMPM^EXMSR [EWEPPS[IH2 8LI1EVVMSƃWEPWSVIEPM^IHXLEXSRGIWYQQIV[EWSZIVTISTPI[SYPHRSX[ERXGSPHHVMROWXLI] HIGMHIHXSEHHJSSHXSOIITXLIMVFYWMRIWWEžSEX7SXLIžIHKPMRKJVERGLMWIIWVIUYIWXIHERHVIGIMZIH WTIGMEPTIVQMWWMSRJVSQ% ;şW%PPIRXSKSFI]SRHWIPPMRKVSSXFIIVMRSVHIVXSWXE]MRFYWMRIWWHYVMRK XLI[MRXIV &MPP[ERXIHWSQIXLMRKHMƂIVIRXJVSQXLIYWYEPVIWXEYVERXJEVILIPMOIHXLIWTMG]JSSHSJXLI[IWX %PMGIşWGSPPIKIHIKVIIMR7TERMWL[EWLIPTJYPEWXLI1EVVMSƃWXVIOOIHXSXLI1I\MGER)QFEWW][LIVIXLI GLIJGLEVQIHF]XLI]SYRK[SQERWTIEOMRK7TERMWLSƂIVIHLMWLSXXEQEPIERH1I\MGERGLMPMVIGMTIW XSLIV9RJSVXYREXIP]WSQIMRKVIHMIRXWGSYPHRSXFIJSYRHEXPSGEPKVSGIVWWSXLIRI[P][IHWVIXYVRIHXS XLIIQFEWW]ERHPIEVRIHXLI]GSYPHSVHIVJVSQEWYTTP]LSYWIMR8I\EW3XLIVMXIQWPMOILSXHSKWERH FEVFIGYIWERH[MGLIWNSMRIHXLIQIRY 8LI1EVVMSƃWERH'SPXSRHMHRSX[ERXXSGPSWIJSVER]PIRKXLSJXMQIXSGSRZIVXXLIMVWXERHW 8LI][IVIGSRGIVRIHXLEXGYWXSQIVW[SYPHXLMROXLI]LEHGPSWIHJSVXLI[MRXIVERHRSXVIXYVR8LI S[RIVWTYVGLEWIHMXIQWRIIHIHJSVXLIGSRZIVWMSRWYGLEWHMWLIWTERWERHGYXPIV]ERHLMVIHE GEVTIRXIVXSVIGSRŽKYVIXLIWTEGIMREFVMIJTIVMSH 3 1927 1930 1 J. Willard “Bill” Marriott and The fifth Hot Shoppe Marriott Timeline business partner Hugh Colton open opens on Connecticut their first A&W Root Beer stand in Avenue, becoming the Washington, D.C. After Bill marries company’s flagship store. Alice Sheets, the three open a The Marriotts focus on second A&W stand on 9th Street; it opening restaurants along is renamed Hot Shoppes after they well-traveled roadways begin serving food. Colton sells his to attract a growing portion after the first year. commuter population. The Hot Shoppe on Georgia Hot Shoppes, Avenue opens; it is the first Inc. is officially drive-in restaurant on the incorporated. East Coast. The wait staff, called "curbers," would run 1929 to cars to take orders. 1928 -:´%LOOµ0DUULRWW Alice Sheets Marriott, 8LI]EPWSWXVYKKPIH[MXLEREQIJSVXLIRI[IEXIV]-RWTMVEXMSRGEQIXS&MPP[LIREJVMIRHJVSQ 9XELWXSTTIHF]JSVEVSSXFIIVMR7ITXIQFIV,IEWOIH&MPP[LIRLMWšLSXWLSTŢ[SYPHSTIRLEZMRK heard from Colton about the upcoming menu of spicy food. Bill proposed the idea of “Hot Shop” to Allie ERHXLI'SPXSRWFYXXLI]WGSƂIHWE]MRKMX[EWXSSTPEMR&MPPWYKKIWXIHEHHMRKERI\XVEšTŢERHšIŢJSV WSQIšGPEWWŢ%PPMIşWVIEGXMSRš8LEXşWWSFEHMXşWKSSHŢ3
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