DIGITAL BILLBOARD ADVERTISING Berlin

Digital city light boards

Location: underground station Friedrichstr. - Resolution: 1024 x 768 Pixel (4:3) - 12 DCLB's behind track - Campaign specific and daily updated content control - High attention during the waiting situation - Turn waiting time into advertising time - Average 5 min. dwell time* - Strong visibility for your campaign - Deliver multiple messages with one campaign - Many repeat contacts possible - Occupancy period: by the week

Digital city light boards Exclusive all 6 Slots

Location: Underground station Friedrichstr. Location: Underground station Friedrichstr.

Duration: 1 week Duration: 1 week

Daily operating hours: 21 hours Daily operating hours: 21 hours

Quantity: 12 screens Quantity: 12 screens

Media costs: € 9.240,00 Media costs: € 55.440,00

Broadcasting the spot: Mondays Broadcasting the spot: Mondays

All prices plus VAT. All prices plus VAT.

Train station videos

Locations: Berlin train stations

Duration: minimum 3h

Loop: 18 spot repeats per surface (3h)

Daily operating time: 6am – 12am

Surface: 60 screens

Price: on demand

Spot length: 5-30 sec

Format: 16:9, 1920 × 1080 Pixel, sRGB

All prices plus VAT.

Digital city light poster underground

Duration: 1 week

Daily operating time: 21h

Network size: 74 surfaces

Locations: 25 Stations DCLP

Media costs one day: € 6.808,00

Media costs one week: € 37.296,00

Format: 70’’

All prices plus VAT.

Locations of DCLP underground

The network comprises 25 underground stations with a total of 74 locations at high-frequency stations:

1. Friedrichstraße (U6) 2. Alexanderplatz (U2/U5/U8) 3. Stadtmitte (U2) 4. Zoologischer Garten (U2/U9) 5. Gesundbrunnen (U8) 6. Mehringdamm (U6/U7) 7. Berliner Straße (U9) 8. Naturkundemuseum (U6) 9. Adenauer Platz (U7) 10. Osloer Straße (U8/U9) 11. Potsdamer Platz (U2) 12. Rosenthaler Platz (U8) 13. Frankfurter Tor (U5) 14. Oranienburger Tor (U6) 15. Tempelhof (U6) 16. Fehrbelliner Platz (U3/U7) 17. Kurfürstendamm (U1) 18. Leopoldplatz (U6) 19. Warschauer Straße (U1) 20. Wittenbergplatz (U1/U2/U3) 21. Gesundbrunnen (U8) 22. Jungfernheide (U7) 23. Hermannplatz (U7/U8) 24. Wilmersdorfer Straße (U7) 25. Walter-Schreiber-Platz (U9)

Digital CLP Deluxe

Location: Berlin downtown Duration: daily or weekly Daily operating time: 24h Network size: 50 surfaces Costs 50 surfaces : 1 day: € 10.500,00 1 week: € 47.250,00 Spot length: 10 seconds Format: 70’’ LED Display (1.080x1.920 px)

All prices plus VAT.

Digital CLP Deluxe Map

- visual-dynamic content on the digital advertising medium ensures maximum attention in Berlin's most frequented streets - 2qm digital: 70-inch LED display (1.080x1.920 px) - Announcement of daily updated offers - Flexible control by content: Higher impact through close connection with current events such as weather, time of day or days of the week. - Interactive and creative: From the media support of current events to the dynamic control of SocialMedia (Twitter Live Feed, Instagram, etc.) - Occupancy period: by the week (Tuesday- Monday) - Daywise occupancy bookable for all clients

Digital CLP Berlin Duration: 1 week Daily operating time: 24h Network size (total): 256 surfaces Costs for different network size: 18 surface: € 75.264,00 36 surfaces: € 137.984,00 54 surfaces: € 188.160,00 72 surfaces: € 225.792,00 90 surfaces: € 250.880,00 Spot length: 10 seconds Format: 70’’ LED Display (1.080x1.920 px) All prices plus VAT.

Digital city light boards (streets)

- High-resolution digital advertising space on 9 m² LED - 22 top locations in the entire city area - Campaign specific and daily updated content control also via a web interface - Maximum flexibility - Increased attention from drivers - Strong visibility for your campaign - Occupancy period: by the week (Monday-Sunday), by the day also possible)

22 Top-Locations inner city Location: Berlin Duration: 1 week Daily operating time: 21h Resolution: 440x300 px

Media costs 37 surfaces: One day: € 8.325,00 One week: € 45.325,00

Media costs 19 surfaces: One day: € 4.275,00 One week: € 23.275,00

All prices plus VAT

ABSAME SUGAL

Media consultant

WTM MARKETING UND VERTRIEBSCONSULTING GMBH SCHARNWEBERSTRASSE 14 13405 BERLIN

MAIL [email protected] PHONE +49 (0)30.224 58 997