Korea Information Technology 11 July 2018 Pan-Asia Internet and Online Games Initiation: AI — what if characters played like humans? Harnessing AI technology to provide more immersive gameplay Implementation of AI looks set to have a positive impact on gamer experience, retention, and monetisation Initiating with a Positive sector stance; our top pick is NCsoft, where we expect AI to boost ARPUs and lengthen game life cycles Thomas Y. Kwon (82) 2 787 9181
[email protected] See important disclosures, including any required research certifications, beginning on page 60 Korea Information Technology 11 July 2018 Pan-Asia Internet and Online Games Initiation: AI — what if characters played like humans? Harnessing AI technology to provide more immersive gameplay Implementation of AI looks set to have a positive impact on gamer experience, retention, and monetisation Initiating with a Positive sector stance; our top pick is NCsoft, where we expect AI to boost ARPUs and lengthen game life cycles Thomas Y. Kwon (82) 2 787 9181
[email protected] What's new: In our view, there are 2 forms of artificial intelligence (AI) Key stock calls systems in the ICT industry: 1) smart AI, which helps to solve problems, New Prev. and 2) emotional AI, where the goal is to act and think like a human. From NCsoft (036570 KS) our on-the-ground discussions with AI experts in Korea, we believe the Rating Buy Buy game sector is best positioned to use AI to enhance core business value, Target 515,000 470,000 realise cost efficiencies, and create new business opportunities in 2018-20.