India’s 1st monthly Magazine on CSR

FEBRUARY 2020 Volume-8 Issue-10 `100/-

www.csrvision.in Promoting Sustainability & CSR

Expectations From Budget 2020

Interview of the Month Guest Column Mr. Rajesh Kumar Srivastava Dr. Srikant Sharma ONGC, Director (Exploration) MBBS, MD

FEBRUARY 2020 NEW DELHI 1 From the Desk of Editor-in-Chief

Dear Readers, against CAA by selected state governments etc. orchestrated Greetings, Happy Shivratri! by the opposition parties speak more powerfully about their intent India is going through a being more for their political ‘Article 11 vulnerable phase where gains, including the forthcoming responsible politics or absence elections other than national of the of it is making headlines not interests The entire opposition only in India but across the activities reflect a message that constitution globe. Citizenship (Amendment) public property, public order, Act (CAA) and National peace and national interest are confers power Register of Citizens (NRC) areas of concern only for the and the entire gamut of issues countrymen & the government on the relating to allowing Indian and not the political parties. So citizenship for the Hindu, Sikh, the political parties have the right parliament to Buddhist, Jain, Parsi, and to play with public order, public Christian religious minorities property, damage national image make laws of Pakistan, Bangladesh & globally for their political interests Afghanistan to save themselves and appeasing vote bank which regarding from religious atrocities which cannot be called responsible though look entirely logical politics/political culture by and under the mandate of the any standard. The quality of citizenship.’ constitution. Article 11 of the politics of a nation sets the tone constitution confers power on for responsible society and a the parliament to make laws responsible economy/business. regarding citizenship. Almost Therefore the politicians of all political parties accept BJP, any political party have a great JD(U), MNS are trying to block responsibility for building a the implementation of the act culture of responsibility in the which is already a law of the society which in turn can help land after the signature of the improve the economy/business President of India. The very and ultimately sustainability of idea of nationwide protest, the world. disturbing public life, damaging public property and passing of Prof. Ranjan Mohapatra resolution in state assemblies [email protected]

2 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 3 CSR VISION Promoting Responsibility for Sustainability THOUGHT OF THE MONTH

Editor-in-Chief “Businesses need to go beyond the interests of their Prof. Ranjan Mohapatra companies to the communities they serve.” Sub-Editor — Ratan Tata Rakesh Kumar Yadav

Head of Finance-CSR Sudhir Kumar Panda

Senior Correspondents Aniel Chaudhary

Junior Correspondents CONTENT Anchal Keshwani

Correspondents Jagnyadutta Mohanty Hemant Rout Sushant Kr. Raut

Special Correspondents Senior Sustainability Expert Mukarram Mohammed (Dubai) Sangeeta Chaudhary

Regional Director’s S.P. Singh, Jharkhand Deepak Pandya, Vadodara

Photography Tekendra Adhikari

Director CSR Communication COVER STORY COVER Sabyasachi Dutta National Co-ordinator Expectations towards Udai Shankar Jha 30 Art & Design Budget 2020 Manish Sinha

Strategic Brand Communication Advisor P. K. Mishra 03 l From the Desk of Editor-in-Chief Legal Advisor 06 Ashwani K. Dubey 09 l CSR News

Media Adviser 40 | Project Report Mr. S. R. Ali Interview of the Month Mr. Rajesh Kumar 49 l Social Media Trends of the Month Printed, Published and owned by Pro. Ranjan Srivastava Mohapatra Printed at Pushpak Press Private Limited, Shed No.-203-204, DSIDC Complex, ONGC, Director (Exploration) 50 l Upcoming Events of the Month Okhla Industrial Area, Phase-I, New Delhi-110020. Published at C-7, 4th Floor, Amar Colony Market, New Delhi-110024, Ph.: +91 11 26239898, 26213930. 51 l Technology Benefiting CSR Responsible Under P.R.B. Act 1867 54 l Ads & Tariff All rights reserved. Reproduction in any form is 44 prohibited. The Contents of this publications reflect the views 55 l Ideal Projects of writers and contributors, not necessarily those of the publishers and the editors. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. 57 l Block Advertisements

CSR VISION does not accept responsibility for Guest Column returning manuscripts and photographs. All Dr. Srikant Sharma 58 l Innovative CSR News submitted materials should contain self-address, MBBS, MD e-mail id, blog details (if only).

All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only.

4 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 5 Interview of the Month Interview of the Month

CSR VISION: R. K. Srivastava, Director our good work rather than expecting others processing of Municipal Solid Wastes Exploration of ONGC with an illustrious to follow the right path. is still a major challenge, where more career spanning 35 years and national Ideally all corporates public or private, innovations/technologies are needed. mineral award in 2009, How do you see need to be responsible to all stakeholders ONGC as responsible corporate is the impact of ONGCs exploration activity and environment. ONGC, as said earlier, committed to these missions and had on the environment? believes in “being a leader” rather than taken up many initiatives through our ANSWER: Our Company has always waiting for others to set the ball rolling. diversified CSR activities. maintained a healthy relationship with environment. Adequate checks and CSR VISION: As you know, CSR & CSR VISION: As an experienced balances are maintained to ensure no Sustainability domain opens up huge technocrat, playing a technology harm comes to our ecosystem. It may possibilities for innovation, what would leadership based function. What role be pertinent to mention that exploratory be your thought on key areas of innovation technology can play in developing a activities especially survey are purely for building a sustainable environment sustainable society and sustainable temporary in nature and any change in and sustainable society. environment,in that process what role environmental conditions is restored ANSWER: Building a sustainable ONGC can play? immediately leaving no footprints. Our environment and leaving our mark for ANSWER: ONGC has always spearheaded company always ensures due diligence in benefits of society is a serious concern the induction of the latest cutting edge the procedures laid down under the law of our company. Our attempts to spread technology at all times. As a latest of land as well as by regulatory bodies. All this awareness about environmental endeavour, Ocean bottom Nodes (OBN) requisite permissions are obtained prior to concerns is seen in terms of our offices as technology, which reduces interference beginning any exploratory activity. After well as operational areas. We are working with local fishing activity in offshore apart completion, the company also ensures the towards “Plastic and Paper” free working, from giving us better seismic imaging is restoration of the operational areas to their while maintaining a high standard at being leveraged. In onland operations, original state. our office premises in terms of hygiene. this technology reduces the quantum of As a strategy we have adopted many eco- In terms of operations, we are working ground electronics, thereby cutting down friendly measures to contain and minimize on CO2 sequestration in one of our fields. crop damage. There has been a significant the impact to our environment.Use of bio- We are one of the few corporates which amount of technology enhancement in degradable chemicals for preparation of follows the GRI based extremely assumed logging tools, since as NMR, RT scanner, drilling fluids, Mobile ETPs at drill sites reports, which are now a major enabler sonic scanner etc, which give us better for recycling of waste water, HDPE linings to the company towards creating triple insights on presence of hydrocarbons and in Waste Water pit to prevent leaching bottom line value creation and parity to all reservoir analysis. and contamination of ground water, Bio- forms of capital. We are also a part of the I would like to emphasize that technology Remediation of oil soaked sand, Better UNFCCC Clean Department Mechanism has always been a driving force for our Quality Drilling Bits, Effluent Treatment (CDM) in terms of our 51 MW wind power industry and the services provide are Plants, Energy Efficient Generator Sets project at Surajbari Gujarat. We were also equally careful of the environmental and Motors, Lighting, Dynamic Gas a part of the Global Methane initiative impacts which delivering the new Blending in Drilling Rigs for reducing (GBM) in 2018-19 which covered 10 of technologies in a commercial form. Mr. Rajesh Kumar Srivastava HSD consumption, etc. are to state a few our production installations. We are also a We are also having our footprint in examples. Ambient Air Quality is monitored part of the sustainable water management renewable energy and have an installed ONGC, Director (Exploration) regularly at our sites. projects at Bokaro, Rajahmundry, Uran capacity of 153 MW Wind Power and 25 and a few others. MW Solar Power generation. By FY’21 Mr. Rajesh Kumar Srivastava assumed the charge as Director (Exploration) of the Company on 02.08.2019. Mr. Srivastava acquired M.Sc (Geology) CSR VISION: Do you feel it is possible to The 17 UN Sustainable Development the Solar capacity will be 50 MW. We from Lucknow University and Master’s Degree in Engineering Geology from Indian Institute of Technology, Kanpur. He joined ONGC as Geologist in make corporate India responsible while Goals, is the ultimate strategy for achieving have installed 2,56,000 LED lights. 1984 at Krishna Godavari Basin, Rajahmundry. other domains of the country behave in sustainable Development. On this front,GoI Our focus areas are reducing the energy He began his career as an Exploration Geologist from geologically complex KG-PG Basin. At Institute of Reservoir Studies, Ahmedabad he was an irresponsible manner (social, political) is already on a mission mode, with several consumption and emissions and for considered as one of the best hands in the trade of Reservoir Modeling for preparation of field development plans, simulation studies for production forecasts and techno-economic evaluation of prospects. He is credited to have introduced art/science of Geocellular Modeling in ONGC, Neelam etc. missions like Swachh Bharat, Ayushman this we are continuously adopting new being the first full field fine scale Geocellular Model for dynamic modeling for redevelopment. ANSWER: Everygood corporate of the Bharat, Skill India, Start upindia, Water technologies across our value chain. Today During his tenure at Exploration and Development Directorate, he was closely associated with the exploration and development activities of Assam country should become a role model. Mission, National Education Mission, we have a large Sustainability Portfolio & Assam-Arakan Basin, MBA Basin and Krishna-Godavari Basin and Cauvery Basin. Rather than looking around, it should be BetiBachao-BetiPadhao, Renewable (CDM projects, Global Methane Initiative, He played a key role in the formulation of ‘Hydrocarbon vision-2030 for North East India’ driven by Ministry of Petroleum and Natural Gas. He our endeavour to behave in a responsible Energy, etc. You can see several start- Greenhouse Gas Accounting, GHG has also evaluated several exploration and development blocks of Egypt & Sudan. As an acknowledgement for his contributions towards field manner. Emulation is a property which ups and innovations in all these areas Mitigation, Renewables, Energy Efficiency, development and hydrocarbon exploration, Mr. Srivastava was honored with the National Mineral Award in year 2009. usually spreads fast. We should keep doing across the world. Collection, Storage and Paperless Office, etc.)

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Digital India Campaign of GoI, Smart due attention to the socio-economic needs to quantify, but healthy and vibrant social Mercedes-Benz India handed over a Mercedes-Benz GLE vehicle to Cities, Technologies like Electric Vehicles, of the neglected and marginalized sections frame work will definitely enhance the Lithium-Cobalt/Iron Storage Batteries, of the society in our operational areas. quality outputs and contribution of highly Government Engineering College, Thiruvananthapuram Clean Fuels, LED Lighting, Plastic Waste I think, the potential benefit of CSR effective human resources to the industry. Recycling and Renewable Energy can can be fully actualized only when it is The CSR concept reflects the idea that ndia’s largest luxury carmaker and knowledge base of advanced the Government Polytechnics of Pune also play a major role in building up a communicated to the stake holders organizational behaviour is a potential IMercedes-Benz today handed over a mechatronics technology to boost and Aurangabad. MB trainers in Sustainable Society. effectively. CSR Communication has a key to the promotion of societal goals, Mercedes-Benz GLE on the convocation employment opportunities for the India are globally qualified and highly catalytic role, in actualizing the potential including the achievement of governmental event of the Government Engineering youth. The courses have been designed competent to certify other markets. CSR VISION: CSR collaboration, though benefits of CSR. It can help CSR move from (national or international) strategies on College, Thiruvananthapuram, The Mercedes-Benz car a major activity in the western world, an expenditure oriented to an investment sustainable development. as part of its one-of-a-kind is particularly useful for in India collaboration CSR is rare. Do oriented domain. ONGC as such, always Public and private sector companies being Advanced Diploma in Automotive the learning and training you think large scale technology based looks for a true responsive effort towards an integral part of the society, influence Mechatronics (ADAM) CSR purposes during the course of development/ CSR projects can be social development by various measures. and are influenced by the society. initiative. ADAM. This course provides implemented in a collaboration CSR plays a vital role in the Mr. Shekhar Bhide, Vice an expertise and hands-on mode, if so, what kind of large sustainable business strategy, President,Customer Services experience of the advance scale project you may suggest. which emphasizes on how to and Corporate affairs, Mercedes- technology in mechanical ANSWER: It is true that maximize the utility of resources Benz India,along with Mr.V. K. and electronics skill set for collaborative CSR is rare in our with minimum consumption, Prasanth, MLA and Dr. Indiradevi the students enrolled for the country. The main causative exploration of resources without Director, Technical Education, course. The students will be being the different operating exploitation and maintain Kerala were present at the able to enrich their learning areas demographically of surplus balance of resources for occasion. and enhance their technical various corporates. However, future generations. Reward and ADAM is a unique public-private in collaboration with the Engineering skill-set to get familiar with the latest a collaborative CSR would recognition system has to be partnership initiative aimed at College of Thiruvananthapuram, G.B. automobile technology with the generate a larger corpus for made more visible for the better developing vocational competence Pant Institute of Technology, Delhi,and Mercedes-Benz GLE. undertaking mega projects too. performing companies. All Some of projects which could be the stake holders including the thought of micro-hydel projects common man should be made in hills covering villages for aware of the benefits and fruits Embassy Services conducts road safety awareness campaign electrification, wave/tidal energy of the CSR activities. The social, ndia accounts for 12% of the world’s affect people’s lives and often drive them mandate, the Government conducted projects along our vast shoreline, environmental and economic Iroad deaths. In 2018 alone, World to poverty. Awareness on Road accidents a road safety awareness campaign in large scale solar projects in impacts of business should not Health Organization (WHO) estimates that should be a multi-sectorial effort that India seeking support from all its citizens states and many others. The be seen through the prism of almost 300,000 people died due to road involves law enforcement, governance, and big businesses. The motto this year possibilities are endless. What finance, and profit only but also accidents in the country. This number (the issue of driving licenses and vehicle was “Bringing change through youth is required is the right mind- through the lens the ethics and remains astonishingly high in power.” Embassy Services Pvt. set and mutual hand-holding societal obligations. comparison to other countries Ltd. (ESPL), the leading IFM between corporates. where the use of motor vehicles companyorganised a week- CSR VISION: Any information, is much higher. The impact of long road safety awareness CSR VISION: CSR activities in you would like to share with the human life loss is enormous, program communicating safety PSUs are mostly compliance oriented, Though concept of CSR is gathering readers of CSR VISION? especially on the economy. A messages through collateral devoid of innovation, leading to failure pace day by day in India, through ANSWER: I would like to emphasize the World Bank study has found and across all their office parks. in actualization of potentials. What are different PSU’s and private operators as fact that every citizen must have a clarity that if India successfully They marked the final day on possible solutions for actualizing the I understand,the intangible benefits are of thought in terms of his/her own social reduces half of the road deaths 22nd of January in Manyata potentials in the CSR domain in PSUs? difficult to quantify, assess and measure in responsibility first. We must all begin our and injuries between 2014 and Business Park amphitheater ANSWER: Through CSR, the PSUs a short time period. own responsibilities towards the society 2038, it could add 14 % to its with a bike rally and by serve the interests of society by taking from within our own households. Once GDP per capita. Unfortunately, inviting traffic police on-board responsibility for the impact of their CSR VISION: What can be done to we begin, and it becomes a part of our the unprivileged are drastically to help and educate every activities on customers, employees, motivate companies in public and private own lives, it would not be difficult for affected by the after the impact road traveller with their safety shareholders, communities and the sector for treating CSR as a long term us to escalate it to our surroundings or of vehicular accidents. Pedestrians, registration), engineering (appropriate awareness presentations. ESPL is strongly environment in all aspects of their investment and not only an ad- hoc corporates. We should all begin at the cyclists, and motorcyclists, usually hailing road design) and post-accident trauma instrumental in supporting corporates operations. The thrust of CSR in public expenditure? grass root level ourselves and spread from the low and middle-income strata, care and management. to fulfill their responsibility for society at sector is on inclusive growth, sustainable ANSWER: The direct tangible benefits this awareness for building a better and account for more than 50% of the road On the occasion of 31st road safety large and constantly taking initiatives to development and capacity building with from CSR for the companies are difficult stronger country with high moral values. traffic deaths in India. Road accidents awareness week aligned with the UN make the world a better place.

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Sony Pictures Networks India channels the cause of water Tata Steel BSL plants 25,000 trees using Miyawaki technique conservation via a cycling expedition at its Khopoli plant

o further the cause of water agents in their own right and contribute This association supports the ata Steel BSL, formerly Bhushan Founder of Enviro Creator Foundation of afforestation, Miyawaki forest grows Tconservation, Sony Pictures towards the development of the society. Environment pillar of SPN’s umbrella TSteel, has launched MIYAWAKI was also present at the occasion. 10 times faster, is 100 times more Networks India (SPN) recently flagged In order to enhance the impact of the CSR campaign, ‘Ek India Happywala’ Plantation Project within its plant Miyawaki is a very popular afforestation biodiverse and covers 30 times greener off a cycling expedition at the Gateway awareness drive, water will be collected where a cleaner and greener premises located at Sarvoli, Khopoli surface area. Miyawaki method of India, Mumbai, in association with from the three seas and major rivers environment is an imperative for SPN. in Raigad district of Maharashtra. The also enables up to 30 times or the two mountaineers and cyclists, along the way and distributed to major The initiative focuses on supporting new afforestation project, launched more Carbon -Dioxide absorption as Mohit Tomar and Mitesh Singh. The stakeholders such as schools.The cycles environmental sustainability and with technical support of Enviro compared to conventional forests. 60-day long road expedition willcover Creator Foundation, is spread over The process followed is 100% a total distance of 6500 km, from 2 acres of land with 25,000 trees organic and is self-sustaining and Mumbai to Ho Chi Minh City (Vung belonging to 29 local tree varieties. requires no maintenance after 2 Tau). The project was launched by Mr. years. The two-member teamwill travel Rajeev Singhal, Managing Director, The Miyawaki forest cover across six countries, namely India, Tata Steel BSL in the presence of Mr. will support 29 native species Bangladesh, Myanmar, Thailand, Sanjib Nanda, Chief Finance Officer, including as Jamun, Sitafal, Cambodia and Vietnam and touch three Tata Steel BSL, Mr. Kapil Modi, Neem, Karanj, Ashopalav, Kaju, seas - Arabian Sea, Bay of Bengal and Executive Plant Head, Tata Steel BSL Mohda, BangaliBavar, Saru, Arjun, South China Sea. In addition to creating (Khopoli&Hosur), Mr. V Bindoo, VP, Bamboo, Aritha, Putranjeeva, awareness on the looming threat around Production LDP, Mr. Abhishek Sinha, technique developed by Japanese Behda. Drumstick, Belpatta, Garmala, water scarcity, the cyclists along the Head Finance and Account Control scientist Akira Miyawaki to grow RaktaChandan, Badam, Jackfruit, Peru, expedition route will visit 30 schools along with the company’s environment dense plantations in a short time. SeetaAshoka, Kajolia, Sewan, Samdi, and educate 3000 studentswith an team. DrRadhakrishna Nair, Co- Compared to the conventional method Gulmohar and Amla, etc. aim to promote adventure - based leadership education as a part of will boast inspiring taglines like “Every creating a positive impact in the curriculum to empower them, the drop of water counts” and “Adventure is ecosystem through conscientious leaders of tomorrow, to become change Education”. actions. Institute of Good Governance collaborates Turnplus winner at Birac-Social Alpha Quest with the George Institute URNPLUS was among the Top 10 extends to provide easy entry and into our daily lives to provide non- he George Institute for Global Health experience will be used in further non-communicable diseases, capacity Twinners at the recently concluded exit. “The growing mandate within discrimination in transport to persons T(TGI) and the Atal building of ANM BIRAC-SocialAlpha Quest for Assistive our country, like the “Sugamya with disabilities” says Anand. The Bihari Institute of Good and other grassroots Technologies, supported winners of this challenge Governance and Policy workers, lowering by Mphasis. The quest was were awarded grant prices Analysis, (IGG) a think- deaths due to snakebite aimed at identifying start- up to INR 50 Lakhs each for tank of the Government and road traffic injuries ups, social enterprises completion of clinical trial, of Madhya Pradesh through research-based or non-profits that have improvements in design will work together interventions, knowledge created innovative products, for manufacturability and in a number of key management in the equipment or systems that fulfilment of work orders. health areas to make health sector, etc. enhance the learning, working They were also enrolled in health services better The aim of the and daily living for person- the social alpha accelerator in the state. AnMoU collaboration is to with-disabilities. The award for inclusive solutions, a between the institute inform health systems was presented to the Founder comprehensive and rigorous and TGI was executed and policy decision MrAnandKutre by Manoj 3 month accelerator recently. The MoU has making through joint Kumar, CEO Social Alpha and program where they will be identified various key publications, forums, Head of Innovation, Tata Trust. Bharat Abhiyan” or “Accessible India given a chance to work with selected areas on which this seminars, and other TURNPLUS is a patent pending and Campaign” by our Prime Minister implementation agencies within the collaboration will work. dissemination activities well-engineered solution for bucket to be inclusive, makes it imperative Social Alpha, BIRAC and Tata Trust TGI has rich experience at both state and seats in vehicles which swivels and that we include such innovations network. in rapid evidence research and their studies. These areas include research in national levels.

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India Creates New Guinness World Record set on 71st Republic Day GCNI in partnership with SocioLadder, launches World’s First IBM nil Kapoor and Bajaj Allianz Life media initiative #PlankForIndia veteran actor Anil Kapoor, India’s Blockchain powered Sustainability Platform Atogether once again created initiative. Under the initiative, leading sports stars Mithali Raj, Mary history by breaking its own Guinness for every plank, the Company Kom, Dutee Chand and Sunil Chhetri, nited Nations Global Compact inform, network and report on the platform aims to make SDGs a global World RecordsTM title for ‘Most contributed monetarily towards corporate leaders Sanjiv Bajaj, MD UNetwork India (GCNI) along with social impact programs across all the movement involving all stakeholders number of people holding the the training and development of & CEO, Bajaj Finserv, and several SocioLadder launches a first-of-its- 17 SDGs. including members of the civil society, abdominal plank position’. The new India’s emerging sports stars. This other fitness enthusiasts join the kind global sustainability networking The SustainEverse.org platform to achieve a sustainable and equitable world record was set with 2471 viral campaign on social media saw #PlankForIndia initiative. and technology platform ‘www. presents its registered users with an planet. people simultaneously holding SustainEverse.org’. unmatched opportunity to collaborate Mr. Shravan Charya, Founder of abdominal plank position for 60 In September 2015, all 193 Member with each other and provides a pool of SocioLadder states“SustainEverse. seconds at Mumbai’s MMRDA States of the United Nations adopted rich resources to impact investors, CSR org is a unified technology platform Grounds. a plan for achieving a better future for departments, co-funders, grass-root with only one mission: to empower This is the second time Bajaj Allianz all — laying out a path over the next the global coalition of sustainability Life has entered into Guinness World 15 years to end extreme poverty, participants to deliver actionable, RecordsTM. In 2019 Plankathon fight inequality and injustice, and verifiable, and measurable event in Pune, the Company had set protect our planet. The Sustainable momentum to achieve UN’s a new Guinness World RecordsTM Development Goals (SDGs) were Sustainable Development Goals by as 2,353 people successfully held spearheaded by the United Nations 2030” the abdominal plank position for 60 to achieve this agenda. Mr. Kamal Singh, Executive seconds, simultaneously. SustainEverse.org platform aims Director, GCNIsays “In a country The second edition of Bajaj Allianz to publish, measure and report as diverse and vast as ours, using Life Plankathon was conducted as social impact made by a cross- technology to drive sustainability a round up to the Company’s social section of stakeholders including is the need of the hour. Technology CSRs, foundations, government& will be the key game-changer in this aid agencies, financial institutions level implementation partners, inter- sector. We need more and more people Bry-Air celebrates 71st Republic Day by touching lives of 660 people across Haryana and individuals working towards governmental institutions, aid agencies, and entities to be involved in the global achieving the sustainable development financial institutions, independent agenda of achieving the sustainability ry-Air, the fastest growing program to provide awareness and country. It gives us immense pleasure goals (SDGs) by 2030. It presents a monitoring & evaluation agencies and goals, and technology will facilitate BAdsorption Technology group in medical assistance to underserved to give back to the community through comprehensive platform to collaborate, development sector professionals. The that. the world, hosted 71st Republic Day people in the eye camp. The event our initiatives. Spreading awareness celebrations with CSR activities across was organized under “Dr Mathra on health has been the primary the state of Haryana. Das Pahwa Outreach Program’’, the motto of our CSR initiatives. Through Bry-Air organized an eye-camp in philanthropist and an eminent eye these programs we wish to educate HOPE Plastic Free Climate Change Youth Movement 2020 Bhudiki Village, Palwal providing free surgeon known for his charitable work people on well-being practices. We checkups to 310 people receiving for the underprivileged in the field of sincerely hope our initiatives would eading towards Earthday 2020, “Plastic Free Climate Change is known for its panthers and wildlife 21 free cataract surgeries, 187 free vision, more so, for cataract surgery. help us unlock the potential for growth Hgroups of thoughtful citizens in Movement” in Yeoor Hills led by and is popularly known as “Mumbai’s spectacles and free medicines to the in the regions.” Thane have come together by taking a HOPE in association with other National Park”.Yeoor has 6 villages, needy people. In addition to this, Bry- In addition to the success of Eye- step forward for a sustainable habitat social & welfare organisations like and houses a population of around Air also co-organized a Sports-Day Camp, Bry-Air & DRI’s jointly marking a statement with a positive 5000, largely know as a rural zone of with DRI for underprivileged students organized ‘Sports Day’ in Gurugram impact. They believe in zero waste Thane West. in Dharam Colony, Gurugram to was a memorable occasion. Around lifestyle which will create a holistic HOPE will be leading a awareness provide them a platform to showcase 250 students from 6-14 years of Environment far more cleaner and campaign followed up with clean their talent. age from Bry- Air and DRI Pathshala greener for the future generations. up drive covering a radius of 30 km The Eye-Camp, which is also the participated in various sports Every single plastic made still exists around the hill, collecting all forms flagship program initiated by Bry- activities. The adopted learning in our surroundings penetrating the and shapes of plastic waste littered Air, saw a huge participation from centers also known as the ‘Pathshalas’ laws of nature what is resulting into in the surrounding such as street’s, the people in Bhudiki village and Speaking on the success of the of Bry-Air and DRI creates a primary climate change and other sensitive Earthly Responsibility, Art Maniacs & jungle, waste stacked lands etc using nearby villages including Khirbi, programs, Ms. Sonali Dutta, Vice school environment conducive for uncertainty. Earthday Network essential like gloves, mask, and Banswa Ramgarh and Bhaindoli President Corporate Affairs, Bry- the non-school – going children and Keeping our best foot forward, Yeoor is a hilly area in Thane city of garbage bags following the process of village. Doctors and para medical Air said, “We are delighted to be of weak students who are given remedial different groups of thoughtful Maharashtra state in India. Situated segregation, the accumulated waste staff were deployed as a part of the service to the underserved areas in the classes. citizens from Thane will be hosting in the Sanjay Gandhi National Park, it will be handed to a recycling unit.

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IOB gives wings to 50,000 underprivileged young women Pearson India partners with The Akshaya Patra Foundation to through its ‘RSETI’ programme donate over 1 lakh bags

ndia’s leading public sector bank, training programs with free food & the candidates and (v) trainings like earson India, the leading digital access to basic educational amenities towards learning & realize their dreams IIndian Overseas Bank (IOB) felicitated accommodation to rural youth so that tailoring, carpentry, dairy farming, Plearning company, recently such as school bags and pencil boxes. of a better future.” the beneficiaries of its Rural Self they can take up self-employment pissiculture enables the trainees to partnered with The Akshaya Patra Through our association with The Mr. SundeepTalwar, Chief Marketing Employment Training Institute (RSETI) initiatives and skill up-gradation jump start with their micro enterprises Foundation to donate Officer, The Akshaya program in Tanjore Tamil Nadu. for running their micro-enterprises and sustain their living through self- around 1 Lakh bags and Patra Foundation, said, The Bank celebrated its successful successfully, (ii) to provide handholding employment. pencil boxes for the under “We are immensely completion of training more than support to the trained youth for two Anyone between the ages of 18- privileged children in grateful to Pearson 77,000 young candidates out of 45 years, having a minimum four cities in India. The India for supporting which 50,180 were women and educational qualification of 8th purpose of the initiative is beneficiary children in the rest were men. standard with a poor economic to make basic educational Vrindavan(Mathura), The Bank under the directives of background like SECC (Socio amenities accessible for Lucknow and Jaipur by Ministry of Rural Development Economic Caste Census) children and help them donating bags and pencil has established RSETI institutes household, below poverty line pave a bright future for boxes for them. Such in 12 lead districts of Tamil families etc, can undertake the themselves. collaborations inspire Nadu namely Kanyakumari, training. The duration of the Commenting on this, and encourage us in our Karur, Kotagiri, Mayiladuthurai, trainings adhere to the Common Ramesh Subbarao, Head endeavour and enable Perembalur, Pudukottai, Norms Notification guidelines of - Portfolio - Pearson us to go beyond mid- Ramanathapuram, Thanjavur, 200 hours and 80 hours for re- South Asia, said, “Since day meals to support the Trichy, Tirunelveli, Tiruvarur and skilled programmes. The trainers Young Children and Education are Akshaya Patra Foundation, we hope dreams and aspirations of children. It Virudhnagar. The initiative is to provide years for the sustainability of micro- are selected from a panel of qualified the backbone of our economy, it is that this small contribution from our is heartening to see faces of children lit in-depth training to underprivileged enterprise including Credit Linkage, (iii) and experienced persons/practitioners disheartening to see how many under side brings a smile on these children’s up with a smile when they receive such youth to be financially independent and to provide training which is demand- in respective vocation as Domain/Guest privileged children today, don’t have the faces, helps them in their journey wonderful gifts.” live financially secured lives. driven after assessment of the aptitude Faculty for skill training. The RSETI The fundamental purpose of RSETI of the candidates and (iv) to give staff handholds all trainees for 2 years is (i) to provide intensive short- priority to Rural youth who are “Below after the completion of the course to term residential self-employment Poverty Line (BPL)” while selecting ensure sustainable livelihood. NSDL e-Gov in association with Provident Housing Limited offers scholarships to students of Goa PhonePe partners with GiveIndia to launch Donations SDL e-Governance Infrastructure Aimed at supporting students who are at both the educational institutions. NLimited (NSDL e-Gov) in economically disadvantaged, NSDL 13 students from MES College of Arts honePe, India’s largest transactions ensure all donations reach the intended PhonePe, said, “Indians are increasingly association with Provident Housing e-Governance & Provident Housing & Commerce and 15 students from Pplatform, and GiveIndia, India’s beneficiaries and make a real impact in looking for ways to give-back - we are Limited a 100% subsidiary of Limited shortlisted two colleges for this Goa College of Architecture were most trusted giving platform, have the lives of the underserved. GiveIndia excited to launch donations on PhonePe Puravankara Limited., initiated the awarded the scholarship, which is come together to launch donations on also provides periodic progress reports making it safe, simple & convenient for ‘Provident Housing Scholarship’ equivalent to their academic course PhonePe. This partnership provides to the donors on the beneficiaries and our users to donate towards causes close program under its flagship online fee for the year 2019-2020. PhonePe users a convenient and easy programs they support. to their heart. We are happy to partner platform, Vidyasaarathi. Through The scholarship program is open to way to contribute to causes close to Traditionally, India has a strong culture with GiveIndia, given their 19-years this initiative, NSDL e-Governance the students of these two colleges their heart in a seamless, secure and of giving and contributing to various track-record of bringing trust in giving, along with Provident Housing whose parent / guardian’s income transparent manner. social causes. PhonePe is among India’s and working with nonprofits across intends to help students get access is less than Rs. 5,00,000 per The “Donate” category, powered by largest payments platforms with 56% India” to higher education and pursue annum, and special preference GiveIndia, will showcase a large number transactions from Tier 2 and 3 cities. AtulSatija, CEO, GiveIndia said, their dream. NSDL e-Governance is given to students belonging of nonprofits who work on various social Given PhonePe’s diverse user base, “GiveIndia bridges the gap between is bringing the Vidyasaarathi to indigenous tribal community. causes. These include Nanhi Kali, launching Donations with Give India is donors and trusted nonprofits. With its initiative to Goa for the first time Additionally, students pursuing a Akshaya Patra Foundation, Pratham, the best way to scale everyday giving in vast reach, PhonePe is a great partner with the help of Provident Housing full time B.Com degree from MES CRY, Goonj, Helpage India to name a India. for us to enable Indians to give at scale, Limited. Each year, 25-30 deserving scholarship programme - MES College College and B.Tech from Goa College of few. Every nonprofit showcased on Commenting on the partnership, in a safe digital payment environment, students will be awarded this special of Arts & Commerce, and Goa College Architecture with a minimum aggregate PhonePe has gone through an in-depth, KarthikRaghupathy, Vice President, and we are excited about the impact scholarship which covers the academic of Architecture. The first conferring of 50% marks are eligible for this due-diligence process by GiveIndia to Strategy and Business Development, opportunity it provides every Indian.” course fee for the entire year. of scholarship was organized today scholarship.

14 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 15 CSR NEWS CSR NEWS

Indiabulls Foundation collaborates with Robin Hood Army (a zero fund Lupin Foundation Wins IDMA Corporate Citizen Award 2019 organization) toboost their mission of educating street children upin Foundation, the corporate youth. The honey plant established and make a positive impact. This n the occasion of Republic Day, an experience to see how office work of Indiabulls Foundation commented Lsocial responsibility arm of pharma with the support of the Lupin award recognises the organisation’s OIndiabulls Foundation, CSR arm and also get inspired to complete their that, “Education is a fundamental major, LupinLimited(Lupin) has Foundation is now the number one commitment towards driving progress of Indiabulls Group, collaboratedwith education. They would be interacting right but unfortunately not every child won the prestigious Indian Drug honey exporter in the country. in society. Such recognitions encourage Robin Hood Army(RHA) in a continued with Indiabulls teams and taking away especially from the underprivileged Manufacturers’ Association us to expand our CSR effort to nurture and realise dreams memories for a lifetime. segment of the society can go to (IDMA) Corporate footprint.” of 6000+ underprivileged children In Mumbai, the event was hosted at school. The number of school drop- Citizen Award 2019, at For the Beekeeping across the country. the Indiabulls Finance Centre where out is also very high among them. the IDMA 58th Annual Project, Lupin Foundation Indiabulls Foundation (IBF) organised apart from fun activities the Indiabulls But it’s important that children dream Day Celebrations held collaborated with the a fun-filled and interactive education management team including Mr. about their future and as corporate in Mumbai. Lupin was National Mustard Research drive called #AcademyWings to Ashwini Hooda, DMD, Indiabulls citizens it is our responsibility to help conferred this award in the Center (NMRC) and develop learning interest and prevent Housing Finance whomentored the them achieve those dreams. Through CSR category ‘Initiative National Bee Board for school drop-out among street children children. Academy Wings, that is exactly what towards Agriculture,’ for its knowledge partnership. in 75 locations Pan-India. As part of Mr. Mohammed Ali Saleem,Director we are trying to do.” beekeeping project that has The Horticulture this drive,IBF is distributing 6000 directly benefitted nearly department of the curriculum workbooks to these 4000 families. Rajasthan government children which will allow RHA to Lupin Foundation’s support as well as the Khadi standardize teaching sessions across extends beyond providing and Village Industries all its academies in the country and training and microfinance Commission (KVIC). Going help its volunteers keep track of credit to beekeepers. It ahead Lupin Foundation students’ progress. has helped farmers to establish their Commenting on the occasion, Shri Sita plans to extend the beekeeping Along with this, IBF has also invited network across markets through various Ram Gupta, Executive Director, Lupin programme further and enable Robin Hood Academy to bring state-level and national-level fairs. Foundation said, “It is an honour to be Rajasthan to produce more than 12 itsstudents to Indiabulls offices in key This enterprising project has provided bestowed with this prestigious award. thousand metric tons of honey in near metros where the children would get a livelihood for landless and marginal As a leader in the CSR space, we have future. This award recognizes this farmers, and the unemployed rural always strived to give back to society effort. Shree Malani Foam further extends its support to underprivileged students

hree Malani Foams Pvt. Limited &senior officials from Shree of our endeavour to promote a fit India HGS organizes ‘Pals and Paws’, a dog therapy campaign S(SMFPL) - part of Shree Malani MalaniGroup. The sports ground is through not just our products; but Group, one of India’s leading players in around 3500 square yards offers also, our initiatives. This new sports s part of HGS’ CSR volunteering 250 HGS volunteers, will sensitize concept used in the rehabilitation of the Comfort and Bedding Industry, as playing area to the school students ground will complement the overall Aprogram – Work to Give, Hinduja government school students aged special children. Karthik encouraged part of its community outreach initiative which was not available till now for development of a child’s personality Global Solutions (HGS) organized between 10-14. the students to play catch and other has constructed a sportsground for the them. and allow students to shape their future a dog therapy campaign – Pals and The aim of the campaign is to create interactive games with Cleo and Coco children. The sports ground developed Staying true to its corporate philosophy, according to their interests. We are Paws at 10 government schools and awareness about the concept of – the therapy dogs and in the process for the students of Telangana Model the firm has taken up the cause of privileged to make this contribution Divya Downs Development Trust (an ‘Therapy Dogs’, sensitize children addressed the objectives of the School, Shankarampet (R) Villagewas community welfare and sustainability. through our outreach programs that NGO working for Children with Down towards animal welfare and help session. The children openly expressed inaugurated by Ms.G ChandanaDeepti, While commenting on the initiative support the community we thrive in.” Syndrome) in Bangalore. them to get over their fear of dogs. their enthusiasm and delight at having District Superintendent of Police, Smt. UrmilaMalani, Director at Shree To further reiterate the importance of Under this campaign, multiple The ‘Therapy Dog’ is a popular Cleo and Coco as pals. Medakin the presence of Management Malani Foams (P) Ltd said, “As a part school environment and education, workshops are being organized for 600 the company has also been awarding children at the schools including GHPS scholarships to the students. Through Bilekahalli, GHPS Garvebhavipalya various outreach programs, the and GHPS Parangipalya, over a period company has been consistently of almost two weeks. supporting students by providing HGS has invited the them with Cycles, Bags, Books etc professional expertise of and providing sewing machines to the KarthikRamasubramanian, a young needy women in the village to meet entrepreneur and canine behaviourist their day to day needs. for the workshops, who along with

16 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 17 CSR NEWS CSR NEWS

Newgen Software extends support to 800 children JK Tyre Takes Ahead Its Awareness Campaign through remedial education programme at ‘31st National Road Safety Week 2020’

ewgen Software Technologies Newgen Softwaresaid, “At Newgen, KHUSHII and look forward to being iding on the back of overwhelming Ltd., said, “JK Tyre is committed to efforts in this direction.” NLimited,a global provider of we believe that education is the key instrumental in changing the lives of Rresponse for thirty years, JK Tyre the cause of Road Safety and as a JK Tyre has always been a proponent low code automation platform to a successful future and improved our 800 beneficiaries from Govt. Higher & Industries Ltd in collaboration responsible corporate, we have been of safe driving on roads and JK Tyre- managing content, processes, and quality of life which is why we have Secondary School, Nandambakkam, with Delhi Traffic Police Safety Cell consistently working with various Constitution Club Rally is one such communication and Kinship for decided to eliminate the educational Chennai by providing remedial and Society of Indian Automobile stakeholders towards promoting this prominent initiative. Started in Humanitarian Social and Holistic education.” Manufactures (SIAM) kick-started the cause. Conducted in partnership with 2010, the annual rally along with Intervention in India (KHUSHII) “Being a very progressive 31st National Road Safety Week. The the Delhi Traffic Police and Society parliamentarians promotes the cause joined hands in November 2019 organization, Newgen Software week started with a walkathon from of Indian Automobile Manufacturers of Road Safety educating on important to provide holistic development Technologies Limited has a very Rajpath on Saturday, flagged off by Shri (SIAM), the Road Safety Week is aimed aspect of safe driving. 1st December to 800 students studying in keen interest in shaping the future of Taj Hassan, Special Commissioner of at educating the masses with basic 2019 too, saw JK Tyre with members Govt. Higher Secondary School, the less privileged. This partnership Police and attended by senior officials do’s and don’ts while on the road as of parliament and defence personnel Nandambakkam, Chennai, Tamil is very strategic, as it will enable a from Delhi Police, SIAM, JK Tyre and well as tyre safety. The overwhelming conveying the message of road safety Nadu. transformational journey for 800 other stakeholders. response we get for such initiatives as a part of the 2019 edition of JK Tyre- This collaboration will help in children in Govt. Higher Secondary JK Tyre has been an active participant has motivated us to continue with our Constitution Club Rally. empowering the children from poor School, Nandambakkam, Chennai in this yearly Road Safety Week since and marginalized communities resulting in quality education at its inception in association with Delhi with quality education, leading to school and promising future goals Traffic Police and SIAM under the improved quality of life. gaps in our society. We are extremely and career aspirations.”Aanchal Singh, aegis of the Ministry of Road Transport Priyadarshini Nigam, Head-CSR of excited about our association with Executive Director of KHUSHII said. and Highways. The company has deployed volunteers at prominent locations in the capital city for a week to create awareness about cautious Air New Zealand trials edible coffee cups as it explores driving practices. To encourage road innovative waste reduction measures safety, roses will be presented to traffic rules violators. Growing into a host of ir New Zealand has recently begun ‘twiice’ co-founder, Jamie Cashmore the environment while at the same activities and campaigns through the Atrialling edible coffee cups with says the edible cups could play a big time delivering a really cool and tasty week, workshops and safe riding rallies customers in the air and on the ground role in demonstrating to the world that customer experience,” Mr Cashmore will be hosted in the city. as it explores new and innovative ways new and innovative ways of packaging says. Mr. Srinivasu Allaphan, Director - Sales to meet its sustainability challenges. are achievable. Mr Cashmore says ‘twiice’ is working & Marketing at JK Tyre & Industries The airline currently serves more on extending its edible range of than eight million cups of coffee crockery and expects to rollout each year.Air New Zealand Senior new products next year. Manager Customer Experience The ‘twiice’ edible cup trial backs NikiChave says that while up Air New Zealand’s recent the airline’s current cups are switch to plant-based cups on compostable, the ultimate goal board all aircraft and in lounges. would be to remove these totally The plant-based cups are made from landfills. from paper and corn instead of “We’ve been working in plastic, which enables the cup partnership with innovative New to break down in a commercial Zealand company ‘twiice’ to composter. Switching to plant- explore the future of edible coffee based cups is expected to prevent cups, which are vanilla flavoured and “It’s terrific that Air New Zealand has around 15 million cups from going leak-proof. The cups have been a big partnered with us to showcase to its to landfill annually. The airline is also hit with the customers who have used customers and the world that a little encouraging customers to bring their these and we’ve also been using the bit of Kiwi ingenuity and innovation own reusable cups on board aircraft cups as dessert bowls,” Ms Chave says. could have a really positive impact on and into its lounges.

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Jindal Stainless Foundation and ROKO Cancer Charitable Trust MG Motor India inducts young women release the ‘PRONCO 2020 Report’ professionals under ‘Genesis’

n a dedicated effort to spread Chairman and Founder, ROKO Cancer million deaths per year. Rural India nderlining its commitment to hours of blended learning modules under maintaining a healthy diversity in Iawareness about cancer among the Charitable Trust, Mr. APS Chawla. is still lagging in terms of medical Uenabling more inclusive and diverse the 55-day program. Graduates are now our workforce by providing better people of Hisar and ensure better Commenting on the occasion, Ms assistance and awareness related to workplaces, MG (Morris Garages) being placed at MG dealerships across employment opportunities to women health facilities for them, this. Our aim has always Motor India recently inducted the pilot Delhi-NCR as Relationship Managers. from semi-urban and rural areas. The Jindal Stainless Foundation, been to provide quality health batch of professionals under ‘Genesis’, Speaking on the success of the first success of the pilot batch is a moment the corporate social consultation to people who a unique train & hire program aimed at batch, Gaurav Gupta, Chief Commercial of great pride for us and motivates us responsibility (CSR) arm of otherwise cannot afford empowering young women in the to continue giving women access Jindal Stainless, recently it. These health camps country. MG felicitated28selected to career opportunities with MG released the PRONCO 2020 are a step in the direction aspirants. Motor India.” Report in collaboration with of creating a better and Through ‘Genesis’,MG provides MG Motor India has been a Delhi-based Charitable healthier world.” extensive training on automotive facilitating the creation of a more Trust, ROKO Cancer. Mr. Chawla added, “When it sales and delightful customer equal and diverse society with The report tabulates the comes to cancer, ignorance experiences through a blend of various in-house and on-ground findings and the impact of kills and awareness classroom learning, on-the-job initiatives. Women professionals a successful two-year long empowers. Detecting cancer training, and online learning. currently account for 31% of the cancer detection campaign at an early stage is crucial Launched in association with organisation’s workforce – the in Hisar and nearby regions. as it is the first step towards Prudentia Learning Solutions, the highest in the industry. Going The report was publicly saving lives. We applaud the program equips young women forward, MG plans to expand the released by Chairperson, Jindal said, “Cancer is the second most efforts taken by the Company for this with the skills and expertise they need Officer –MG Motor India,said, “As ambit of the program to other regions Jindal Stainless Foundation, common disease in India responsible successful collaboration and hope to to secure employment as a Relationship an organisation, our commitment to and train more than 100 young women Ms. Deepika Jindal, along with for maximum mortality with about 0.3 take this cause to more cities.” Manager withauthorised MGdealerships. empowering women reflects in the professionals on aspects such as brand, The first ‘Genesis’ batch was handpicked number of women employees that are customer centricity, soft skills, industry, after rigorous evaluation of more than a part of the MG Motor India family. product know-how, and allied services 5,000 applicants and completed 510 Through ‘Genesis’, we want to continue etc. Hindustan Coca-Cola Beverages (HCCB) distributes 22,000 cotton bags Toyota Kirloskar Motor launches first of its kind SOCIAL industan Coca-Cola Beverages community work; using digital and used this insight and created temporary H(HCCB),one of India’s top FMCG experiential technology. 44,000 visitors set-ups at our factories where we could ACADEMY OF LEARNING by Toyota (SALT) companies, distributed 22,000 participated in the events. disseminate information and create cotton bags at a series of events Speaking about the unique awareness around waste management, oyota Kirloskar Motor, in its aims to be an opportune platform for project planning, tax and regulations, around four of its factories located initiative, Kamlesh Sharma, Chief water management, reduction in Tsustained outreach to create a senior leaders of NPOs to express their branding and communication, at Ameenpur near Hyderabad, Communications Officer, HCCB single-use plastic usage, use of digital better ecosystem in the area of CSR, challenges, explore best practices and sustainability and monitoring and Jalpaiguri near Siliguri,Srikalahasti technology for skill building and announced the launch of the first- evaluation which ultimately results near Chittoorand Goblej near much more. 44,000 people spent of-its-kind ‘Social Academy of in an effective delivery of a project. Ahmedabad. The exercise aligns an aggregate of 120 hours at these Learning (SALT) by Toyota. With Participating NPOs were selected on to the government’s efforts of Expos. We are excited and thankful this program, Toyota aims to parameters such as specialization, encouraging the use of sustainable to the participants for this massive further build the capacity of NPOs, number of years in service, fund materials. HCCB is among the first response.” ensure quality management, work flow and funding pattern, complete few corporates to distribute cotton Among the major attractions at the excellence following the Toyota Way. documentation for incorporation. At bags at such a large scale. Expo was the demonstration of the SALT, conceived to develop the end of the training, NPOs will The bags were distributed at said,“Our factories are part of a robust Ultra High-Density plantation (UHDP) NPO leaders to become more benefit from a result and process Exposorganised by HCCB for local ecosystem and therefore centersof method of growing mangoes under the entrepreneurial, strategic and high- oriented session along with a generating awareness around water, great interest. People throughout the company’s flagship program – Project performing in order to create large-scale develop capabilities by leveraging the thorough assessment report that allows waste management and sustainable year visit our factories to learn more Unnati. Local farmers enquired and social change saw an overwhelming strengths of sector experts and peers them to evaluate themselves and their agricultural methods while taking about manufacturing processes, digital understood the technique with a lot of response from NPOs working for from within the group. The sessions organization, thereby helping them examples from HCCB’seconomic and interventions, quality practices etc.We interest. diverse cause. The pilot program will explore a number of areas such as position themselves in the market.

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Detel Foundation ties up with Relay for its Child Help Foundation, Alkem and Western Railway inaugurate #PlantaTreeDrive the Second ‘Baby Feeding Centre’ at Boisar Station

etel has partnered with RELAY in initiative of gifting seeds encourages n continuation with the initiative of Boisar Railway station, which is also Commenting on the initiative, Dworking towards environmental people to make a positive contribution Ilaunching Baby Feeding Centre, Child a terminus where many express trains Mr. Jiji John, Executive Director, sustainability through its “Plant a Tree” to improving the green cover. Detel’s Help Foundation, nation-wide NGO in stop, serves to be an important station. Child Help Foundation said, “Child drive. As part of this the initiative, Pan India’s presence allows us to child care, in association with Western Taking into account the increasing Help Foundation has successfully RELAY will be distributing specially reach across 48 towns and educate Railways (Mumbai Division) and Alkem populace, growing commercial implemented the Baby Feeding Centre packed seeds to all its customers our patrons on steps to be taken to Laboratories Ltd. , inaugurated Western activities, dependency on railway in Boisar Railway station in association provided by Detel to safeguard the develop the green cover. We hope the Railway’s second ‘Baby Feeding Centre’ services, the Foundation decided with Western Railways and Alkem environment. This initiative is a step #Gogreen initiative will be able to at Boisar Railway station, Maharashtra. to set up a ‘Baby Feeding Centre’ Laboratories Ltd. on World Cancer Day. towards a cleaner and greener earth. make a significant contribution in this The Centre was inaugurated by Mr. at the station. For toddlers, having While the Baby Feeding Centre would The move is one of the ways to show direction.” Sandesh Chiplunker, CCI, Western breast milk for the initial six months encourage the lactating mothers to that we are concerned and thus we are Commenting on the initiative, Mr. Railways, Mr. Albert be comfortable in feeding requesting all our customers to join this Harmeet Grover, Chief Operating Peter, General Manager, babies, it also would movement to make it successful. Officer, RELAY, said - We are Alkem Laboratories increase the immunity Commenting on the initiative, Mr. delighted to be associated with Detel Ltd. along with Mr. Jiji power of the child, Yogesh Bhatia, founder, DETEL said: in this noble initiative. Protecting John, Executive Director, including protection from “Air pollution in India has touched and enhancing the environment is Child Help Foundation. Cancer.” catastrophic levels, a large portion of responsibility of every individual and Through this initiative Mr. Albert Peter, General our population being impacted by the the impact of air pollution, planting through the #Gogreen initiative, we are the Foundation aims at Manager, Alkem same. Since India is home to 13 of the trees is one of the significant efforts encouraging people to plant trees and providing the best possible Laboratories Ltd. said “We top 20 worldwide cities reeling under to fight against air pollution. Detel’s improve their health.” facility to nursing mothers at Alkem Laboratories who need not worry about Ltd., look forward strongly breast-feeding their babies towards the social while travelling. commitment aimed at PwC commits sustained efforts to conserve the Located on platform number two and is mandatory because of the nutrition Nation Building. It was a great feeling three the feeding center is well secured quotient present in the milk. This helps for Alkem when Child Help Foundation and offers privacy to nursing mother the toddler to build a healthy immune wanted an association with us to ecological balance of Kanha Tiger Reserve who otherwise face inconvenience in system and live a healthier life ahead. partner to build a baby feeding centre wC India Foundation, in Foundation will also help in preparing Officer, PwC India said, “PwC feeding their babies while travelling. Also, the bond between the mother and on the Boisar Railway platform. Among Pcollaboration with an NGO dedicated the forest land for planting of native Foundation is committed to address the Boisar, an industrial suburb of Mumbai the child grows stronger and empowers first of its kind by a corporate, Alkem to wildlife conservation, today provided trees, especially fruit bearing, which will climate crisis and we’re happy to play a is fast becoming a residential hub both to lead a heathy life. This initiative immediately agreed to collaborate in smokeless chulhas to 860+ part in maintaining the ecological with many upcoming infrastructural is in alignment with the United Nations the unique initiative and is thankful to households and 30 schools in balance of Kanha Tiger Reserve. It and residential projects. As railway Sustainable Development Goal No.3 of all our stakeholders who have joined areas predominated by the Baiga is fulfilling for us to work alongside happens to be best mode of transport, “Good Health and Wellbeing”. hands together” and Gond tribes in Kanha Tiger non-profits in rural heartlands, Reserve. The initiative, which will across diverse habitats, to bring impact 4300+ people of the area, about a sustainable change in the aims to reduce the consumption way marginalised communities are of firewood by 50% and develop adapting to climate change.” alternate sources of fuel thereby In the last three years, PwC India maintaining the ecological balance Foundation has worked in eight of the reserve. The adoption of this states, impacting over 2,600 energy efficient cooking medium beneficiaries and empowering will not only reduce emissions communities to conserve their but is also expected to bring natural ecosystems. Currently, PwC down instances of respiratory diseases further protect the ecological equilibrium India Foundation runs sustainability prevalent amongst the tribal women. of the area. projects in Ladakh and Arunachal As a part of the project, PwC India Satyavati Berera, Chief Operating Pradesh.

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The Green School’ Project makes its presence at the World Sustainable Development Summit 2020 Why should you ADVERTISE in CSR VISION

aking forward its baton of and Empower: Teachers’ for a greener The thematic track was dedicated Tenvironmental initiative, Tata tomorrow’ was organised at WSDS towards discussions and deliberations Steel showcased the learnings and 2020 on the first day of the Summit. on green curriculum & sustainable It outcomes of ‘The Green School’ project It provided a platform to the teachers, learning, case studies for transferring from Jharkhand and Odisha during involved in the Green School project, local learning, using innovative and the inaugural session of the World from remote locations of Jharkhand transformative ideas to solve problems Sustainable Development Summit within communities and barriers in Improves Impact of (WSDS) 2020, held in New Delhi. integrating sustainability education The summit is the annual flagship into schools, etc. The Green School event of The Energy and Resources project recognises teachers as the Institute (TERI). torchbearers of change and focuses Started in 2001, the Summit has on their continuous professional become a focal point for leaders development. and stakeholders from across the Chanakya Chaudhary, Vice world to bridge thoughts and actions President, Corporate Services, Tata for sustainable development. The Steel, said: “We believe children and theme for this year’s summit was teachers of the current and future “Towards 2030 Goals: Making the generations are key stakeholders Decade Count”. Prakash Javadekar, and Odisha to showcase their learnings in our journey towards a sustainable Hon’ble Union Minister of Environment, and collaborate with other stakeholders tomorrow. The Green School Project Forest and Climate Change, Govt. of from different states. Such initiatives intends to involve and integrate school India, graced the occasion as the Chief aim at strengthening their learning children and teachers into the larger Guest. process and generate positive ripple national and global conversations The thematic track ‘Educate, Inspire effect in the community. around sustainable living. Advertising Corporate HR & Training Communication Josh foundation donates digital hearing aids Budget Budget Budget osh foundation has always and support all such children can, studies reveal that more than 95% of Jsupported hearing impaired over a period of time, begin to gear the hearing impaired children have children, with the state-of-the- well enough to respond to the spoken some residual hearing. art medical technologies coupled word and better integrate with On discussing about donation of with a rehabilitation program. hearing aid, it came to our Josh foundation ended the light that in contrast to belief first month of 2020 with of everyone that a child born the donation of hearing with more than 90% deafness aids to 45 underprivileged cannot speak or hear, he has hearing-impaired kids at a limited education and poor Josh Foundation Centre, professional career. The Josh Santacruz West. This Donation with his efforts of not only is supported by Mr. Bharat providing digital hearing aids Sanghvi from Automotive as per the need, it also gives COMBINED Manufacturers Pvt Ltd. them training which makes the JOSH is a movement founded child able to speak and hear by eminent ENT surgeon Dr. as normally as each one of us Jayant Gandhi and a renowned society. The movement is focused on and their supported children’s have IMPACT audiologist Devangi Dalal. They have assisting hearing-impaired children, become IT Consultants, Architects, always believed that with proper care and inspired by the fact that scientific web designers and entrepreneurs.

24 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 25

Northern Coalfields Limited

(A Coal India Company)

Northern Coalfields Limited (NCL) is a Miniratna Company of Government of India and a subsidiary of the largest coal producer of the world- the Coal India Limited (CIL). NCL produces 15% of total coal produced in the country and contributes 10% in total electricity generation of the nation. The company entered 100 million tonne club in last financial year thereby becoming the third largest coal producer of the country. Considering the rise in coal production and productivity coupled with meticulous efforts for sustainable development and inclusive growth of the society, the company is writing a new definition of its contributions towards nation building. NCL is headquartered in Singrauli district of Madhya Pradesh. The company operates through its 10 highly mechanized opencast. The company having abandoned resource of power grade coal, supplies more than 90% of its produced coal to the nearby pithead thermal power plants including India’s largest thermal power station NTPC Vindhyachal Super Thermal Power Project. NCL is an ISO 14001, ISO 9001 and OHSAS 18001 company with state of the art technological infrastructure and facilities like Belt Pipe Conveyor (BPC) for coal transportation, GPS based Operator Independent Truck Dispatch System (OITDS) and modern CHP (Coal Handling Plants). Amongst other, the Universal Simulator installed in its in-house training center is one of its kinds in Indian coal industry. It’s not only the black diamond that concerns NCL, but the company has always realized its deep responsibility towards the society around it. The company serves the indigent society in and around its operational area, through its corporate social responsibility (CSR) to fulfill the dreams of inclusive and sustainable development. The CSR expense of the company in last fiscal remained at more than ₹ 700 million.

Coal Keeps The Lights on…

26 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 27 OPINION EMPOWERING SUSTAINABILIT Y by 5 Corporate Social Responsibility Trends To Follow In 2020 Promoting Responsibility 2019 was a pivotal year in Corporate Social Responsibility as the concepts of corporate responsibility and sustainability received significant media attention, and the trends that I identified last yearat this time (better dialogue, more learning, more disaster prevention, greater equity and the growing importance of Generation Z-ers) remained timely and relevant. Still, 2020 promises to bring more challenges and opportunities to the field, and leaders should pay attention to these developing global trends in Corporate Social Responsibility:

• Searching for the truth. While Increasingly, employees are exercising can be enduring. The movement corporate transparency and disclosure their voices demanding that their toward creating corporate purpose have long been expected by corporate leaders get involved with as a way of inspiring employees and stakeholders, they are no longer good their communities and causes in engaging customers is a recognition enough. With fake news, alternative ways unheard of just a few years ago. that purpose can be a long-lasting, facts, and the ability of social media While the upcoming presidential and geographically agnostic, guiding platforms to spread outright lies election in the United States and force behind a company’s operations globally, corporate stakeholders are the exit of Britain from the European and its social responsibility. Expect not only searching for the truth, but Union are sure to exacerbate cultural to see almost universal embracing of demanding it as a requirement for doing and political differences among purpose as a non-negotiable part of any business. Expect to see more emphasis stakeholders, including employees, company’s public portfolio. placed on external and third- • Looking for the next party auditors and reviewers big thing. The concept who will be hired to verify of Corporate Social the information being shared Responsibility has been by companies as both around since the 1970s, transparent and accurate. and corporate philanthropy • Achieving carbon has existed for well over a neutrality. While many hundred years. The idea of companies have made sustainability is decades great strides in reducing old, and the commitment by their carbon emissions and companies and employees to CSR VISION - the first monthly magazine in the area of CSR & Sustainability targeted waste, simply reducing the “give back” by volunteering environmental impact of is equally long-lived. What’s at the Decision Makers and CSR Professionals in Corporate Sector, Policy Makers in corporate operations is not the next big thing? Many Government and Social Sector organizations and leaders. The magazine covers the enough; now, stakeholders investors and insiders tout topics such as policy issues, CSR best practices, corporate challenges in CSR, social are demanding that the idea of Environmental, companies eliminate them Social and Governance (ESG) problems caused by corporate functioning, social expectations from corporate, global all together. More companies are using expect to see more corporate leaders reporting and “Shared Value,” but these trends in CSR, Interview of eminent personality relevant in CSR domain, CSR & renewable energy and carbon offsets prodded into participating in local and concepts may seem too academic to Sustainability Report review, CSR News & views etc. to achieve carbon neutrality (which global public policy debates and being the average consumer or employee. should be independently verified), and held accountable for their actions (or Expect to see new ways of promoting the idea of “zero waste” is becoming inaction) by their employees. and describing the idea of companies We invite thinkers and writers to share their experiences with us. commonplace in the workplace. Expect • Pursuing purpose over passion. acting responsibly in the new year. to see more companies moving quickly While passion remains critical Come! be a part of the movement! to carbon neutrality and making greater for leadership of companies and By: Timothy J. McClimon strides toward zero waste in the coming civic organizations alike, there’s a President, American Express year. growing recognition that passions Foundation VISION • Standing with employees. are sometimes fleeting, but purpose Source: Forbes.com CSRPromoting Responsibility for Sustainability Empowering CSR & Sustainability www.csrvision.in 28 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 29 COVER STORY COVER STORY COVER STORY BUDGET 2020 Expectations from Budget 2020-21 from STAKE HOLDERS of CSR & Sustainability World Perennially the social sector has been concerned with human development issues, challenges and advocating for budgetary concessions for facilitating processes leading to better human development standards in the areas including education, health, sanitation etc. However, after advent of SDGs, the social sector all over the world is being re-alligned around the SDGs. Along with SDGs, the concept of impact investing is also diverting global funds into the social sector. The trend is increasing and therefore the expectations from the UBION budget -2021 is in line of current global trend as well as the needs of the social sector and the economy of India in general with its own levels of strengths and weaknesses. CSR VISION presents a feature on the budget expectations by the sector to summarize the expectations of various stake holders of SDGs and CSR & Sustainability.

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“Our budget expectation is that the monetary provision under CSR should be reviewed periodically and spent properly in crucial areas of development such as sanitation, health, education, infrastructure, waste management, etc. Sulabh has been working in Shri ChanchalapathiDasa sanitation and water sectors, and recently we are engaged in water Vice-Chairman purification in the arsenic-affected areas. We take pond water and The Akshaya Patra Foundation purify it through appliance of latest technological devices, and we make water available for just 50 paise to Re. 1/- per litre. This has helped in five panchayats of West Bengal, and if we get CSR support we can upscale it nationally.” “If there is an increase in the Union Budget for the Mid-Day Meal (MDM) Scheme from the present allocation of Rs. 11,000 crores (FY 2019- 20), the positive impact of the Scheme can noticeably enhance. To truly safeguard the health of children, it is crucial to look at the convergence of various service components like proper sanitation, and clean drinking water in schools alongside the delivery of nutrition. Periodically reviewing both the MDM Scheme and its implementation can improve its effective outcome. In addition to providing cooked meals to children, equal importance needs to be given to other factors like quality of education, and an optimal learning environment to create a healthy school ecosystem for Dr. Bindeshwar Pathak the overall development of children. Adequate budget allocation in these Founder, Sulabh Sanitation areas will play a significant role in our pursuit of Sustainable Development & Social Reform Movement Goals (SDGs) as a country.”

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“The budgetary allocation for Social justice and empowerment ministry saw a decline

of 11 % in 2019-20 comparison to previous year. Allocation for Department of Persons

with Disability was only Rs 1204 Crores, and if we divide this amount among them it

will come to approximately Rs. 450 per head for the most marginalized section of the

society. We have not observed many Organizations working for Persons with Disability.

CSR spending in healthcare sector was approximately 25 % of the total CSR Budget in

Ms. Deepa Menon last FY. Government of India allotted merely 1.2 % of the GDP in last year in Healthcare, Sr. Vice President which is a trivial budget for a population of 130 Crore. Per household income for CSR, PVR Ltd Agriculture and allied activities is Rs. 6426 per month and average farmer indebted in

our country is with Rs. 47000 per year. Flood and drought prone states would require

special attention and enhanced Minimum Support Price for addressing the distress.

2% of CSR spending was on environment in last FY. National commission for Green had

an allotment of merely Rs 240 crores by the G.O.I, which to my understanding is not

“Social development is a broad area and in the last two budgets, we sufficient for looking at the alarming climatic situation today.” have seen an emphasis laid on women and Child Development and Empowerment. While there have been initiatives implemented for child and women protection but given India’s geographic vastness and demographic differences, the real conditions are still glaring with impartial rates of development. It is time for India to look at creating a sustainable and inclusive ecosystem by ensuring economic investment and facilitating safer spaces for women and children. The disparity in growth rate can only be reduced if the developmental measures Praveen Karn are designed to empower the marginalized and simultaneously drive Group Head CSR awareness around the same.” Minda Corporation Limited Spark Minda Group

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“The pressures of climate change and increasing disaster losses in particular need our

attention in terms of disaster risk reduction as an integral part of our financial planning.

A society can be sustainable only when its people and assets are safe and secure. We

hope that the Union budget 2020 will pave the way for risk sensitive planning across

sectors, and make it possible to ensure India’s recent international emergence as the

initiator of the acclaimed Coalition of Disaster Resilient Infrastructure which is supported Tara Chand with a demonstration of resilience building on our home front. Resilience building will Head, CSR require investments in early warning systems, emergency management capabilities, and OakNorth Global Private Ltd. planning and disaster preparedness at the institutional as well as community levels. It

is well known that a large part of our schools, hospitals and other critical buildings,

often called life-line buildings, are not safe enough. A national financial commitment

is needed to make existing infrastructure safe from disasters, and ensuring that new

“India’s vision of a $5 trillion economy can only be achieved through addressing developments have safety features built in from the beginning. The social development

the social and environment issues India faces today. Announcement of a Social and environmental sectors are at a cusp right now, facing intense pressures and yet also

Stock Exchange in last years’ budget has not yielded any results. This budget looking forward to constructive support towards a fair, clean and safe future.”

should focus on strengthening the Social Stock Exchange and align all CSR

projects here. Budget should encourage corporation to utilize CSR funds in

creating an ecosystem to promote entrepreneurship amongst India’s youth solving

unemployment challenges.

Last year, the world witnessed some of the worst natural disasters. It is therefore

high time that India works dedicatedly towards the creation of sustainable and

green infrastructure. The Government should encourage investments focused on Dr. Anshu Sharma ESG (Environment, Social and Governance). I believe this budget should set the Co-Founder right direction in making India a circular economy.” SEEDS

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Corporate social responsibility trade and commerce. This is more acute fiscal resources and start Indian government amended its of consequence in developing working toward carbon trading Union budget 2020-2021 companies act 1956 in 2013 economies including those and taxation. bringing about a unique focus on of Indian businesses despite Collective action for corporate social responsibility regulatory and legal provisions At a time when there is a global asking companies to set aside 2 being in place. Such issues also slowdown in economic growth per cent of net profit of average dampen the competitive edge in with major growth economies sustainability, corporate of last three years based on export markets and weigh down contracting due to non classical their net worth (INR 500 crore), heavily on profit margins of the developments such as climate social responsibility and turnover (INR 1000 crore) and businesses. At a time that Indian change, outbreaks of viruses and net profit (INR 5 crore) annually. economy is beset by slowdown trade disputes, it is a time for climate change Some 16,000 companies were and lack of demand and Indian government to consider brought under this law estimating consumption, this time can be focusing on new areas of growth the collection of 25 billion leveraged both by the government avenues and address those issues USD potentially to be spent on by asking the businesses to put more urgently to involve private Authored by: community’s needs and their well in place measures that enhance sector and public at large to work being. This law does not seem to their product integrity to leverage shoulder to shoulder with both Pooran Chandra Pandey have succeeded despite periodic the trade space vacated by China the state and central government amendments on the ground with owing to its trade dispute with to revive growth and lead it to several issues plaguing it ranging the US without spending much more opportunities in areas from absence of a single window, money. Such an approach will like green jobs, clean energy, ndian budget preparation challenges that the nation faces Given the situation as it stands state- Centre issues and non- help businesses clean up their e-mobility, green technology Iprocess over and presented on this year amid lowering growth and the imminent budget on transparency around reporting. supply chain and gain greater making India a hub for export of February 01 on the floor of the prospects and world bodies such February 01, there are still If a realistic calculation of competitive edge while spurring green jobs around and across the parliament by the union finance as International Monetary Fund expectations from the government corporate contribution through the economic growth. world. minister, the people of India and and World Bank cutting India’s of industry in particular about this provision and its effective other stakeholders including growth to 4.8 per content, the slew of measures that the enforcement can be ensured, Climate change action This budget for the fiscal 2020- domestic and international lowest in almost two decades. government will present aimed the government can reach out to Government is aware of the 2021 can be a definitive direction private sector and world bodies It is notable that India is a and focused at revival of the several million of people on the consequences that the climate for India’s future leadership with expectantly waited and watched federally structured with Centre economic slowdown by spurring ground and undertake effective change and environmental focus on green and clean growth over the budget announcements and states sharing a relationship demand, generating more jobs welfare measures to kick off the issues are capable to delivering driven by public-private collective that will set the ball rolling for that far goes beyond distribution including finding new areas of demand and consumption to to economy through a host of action. the fiscal 2020- 2021 amid of fiscal resources and policy interventions - corporate social rev up the demand slow down issues including putting burden persistent slowdown, weak measures in a unique way. responsibility and climate change specially in rural and semi- on water, cities, agriculture and The Author is founding CEO demand and demand for cohesive Our constitution provides for action- that has potential for urban areas, through an effective health more increasingly moving of ‘Dialogue of Civilizations’, measures to revive the sluggish this delicate balance of both government to intervene with public private partnership model. forward. This situation also gives a German based international economy. power sharing and distribution revenue collection through green This effect may also lessen government and private sector think tank and a contributor to Union budget is an annual of financial resources and law economy, generation of green the exchequer’s burden on its opportunities as well to set an Springer’s global encyclopedia exercise dealing with central making powers. jobs, inflation in and export of resources by as much just by re- action plan that private sector on sustainable development government’s finances, revenues Before the implementation of green technologies and setting organizing the legal provisions invests in putting an ecosystem goals, he is Managing Director and expenditures. It is notable the GST, states did have power on a concourse of leading on and effectively implementing in place to spare more in clean of SOENT Group, a European though those two budgets are to raise taxes and the proceeds a green growth budget with these. technology, products, services policy consulting firm based presented in a year when country thereby were used for their deep engagement measures of while generating green jobs. This in Germany. He also is a is due and goes (like this year) for expenditure. At the midnight collaboration with and by Indian Sustainability and circular will ensure climate protection Resident Representative of Lok Sabha elections. of July 1, 2017, State’s power industry leaders and subsidiaries economy and also help stakeholders Climate Scorecard, a US based By any measurement, Indian to collect taxes was done away of multi - national corporations. One of issues that businesses to work toward a cleaner policy think tank working on budget exercise for the fiscal with the GST after its launch. seem to be facing in economy and a greener growth. climate policies to inform 2020-21 is different this year, not Since then our states were made Let’s consider the following contemporary times is a host of Government may also consider intergovernmental decisions only because our Prime Minister dependent on revenue share to be viable options for the government pressure points on their business levying environmental tax on and their actions in Asia, Africa has involved himself in the made by the Centre, which they on the above issues for methods, key supply chain and pollution and emissions which and Europe through improved exercise, but also due to multiple never get in time. It has resulted consideration of our union removal of child labor to secure can be compensated to state commitments to multilateral new political and economic into worsening state finances. finance minister: an equal footing in international governments which suffer from climate pledges.

38 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 39 PROJECT REPORT PROJECT REPORT

Tata Trusts and Centre for Budget and Governance Accountability (CBGA), recently districts. Validation, standardisation actual expenditure as a proportion of heavily on the perception and insights hosted “The Budget Trails”, a day long consultation to share & discuss the insights and analysis of data was carried total funds available in a year) during shared by implementing officers in the out during the process of analysis. the financial years 2017-18 and project districts. from a two-year long project, which studied fund-flow mechanism at the district Various rounds of data and perception 2018-19. However, the extent of fund It has also been observed that district level, across 10 development schemes. The consultation aimed to develop a roadmap collection processes were undertaken utilisation across schemes and districts during the course of the project. is not uniform even within these well- administrations have adopted several for fiscal governance reforms that are needed to ensure significant improvement Mainly, five different channels have performing schemes. measures, within their capacity, in resource absorption in development schemes, leading to better development been identified through which However, quality of fund utilisation to overcome impediments to full budgetary resources flow into any deserves much closer attention utilisation of funds and effective outcomes. Following is the summary of the project. district. These are Treasuries; Societies; since the findings revealed skewed implementation of schemes. Some Member of Parliament Local Area distribution of expenditure across Development fund; the District Mineral quarters, and uneven utilisation of districts have resorted to additional Foundation Trust (DMFT) fund created funds across components and blocks in sources of funds to deal with delays in ajor development schemes brunt of these systemic loopholes is in Andhra Pradesh are the districts in tribal-dominated districts, and Direct the study districts. Expenditure during fund flow. Such examples are found in Macross important sectors like entirely borne by common citizens or covered in this initiative. The presence Benefit Transfers to beneficiaries. the first quarter of the financial year is Krishna (Revolving Fund mechanism education, health and nutrition, water beneficiaries of programmes, as quality of Tata Trusts in these districts through It has been noticed that during the very low across schemes. Districts were in SBM), Bolangir (convergence and sanitation, agriculture and rural of services gets affected due to poor a number of project interventions in period of analysis (i.e. 2017-18 and found to have utilised the largest share of different schemes), and East development, and social protection utilisation of funds. supporting the district administration 2018-19), districts have shown of funds in most CSS during the second for the disadvantaged sections have In this context, the Centre for Budget increased the possibility of getting satisfactory levels of fund utilisation or fourth quarters of the financial Singhbhum (DMFT fund). been constrained by under-utilisation and Governance Accountability (CBGA) relevant financial information from under various CSS. The analysis year, with some exceptions though. Generating awareness and enhancing of available funds, with constraint and Tata Trusts carried out a two-year them. Also, these districts constitute has generated evidence to suggest Component-wise analysis revealed community participation were effective allocation. Given the limited fiscal project focusing on fiscal governance a representative sample, as Krishna that resource-absorption capacity in how capacity issues, staff shortages levers to overcome issues related to space available to the government and reforms needed at the district level and Chandrapur are relatively better- schemes has improved compared and monitoring mechanisms have rigid scheme guidelines. In Bolangir, competing demands for off districts, and to what is reported in the existing not received adequate priority in the public resources from a Bolangir and literature for earlier years. Thus, the process of implementation of schemes. systematic account-keeping for large number of sectors, East Singhbhum narrative that large proportions of Fund-absorption capacity varied across presentation before DISHA committee India cannot afford belong to the group available funds remain unutilised blocks, with tribal blocks reporting very meetings has arrested the problem constrained utilisation of aspirational in CSS on social sector needs to be low fund utilisation rates. of transparency and accountability of available budgetary districts. changed now. Probing further into the matter, some to some extent. It is worthwhile to resources in any sector. Under this project, The findings suggest that schemes key determinants of poor quality There has been a growing the pace of fund like SSA, ICDS, MGNREGS, NSAP, of utilisation have been identified. flag here that issues related to staff acknowledgement of this flow, and the extent SBM-G and NRDWP were performing Delays in flow of funds, rigid scheme shortages and capacity building have issue over the last one- and quality of well in terms of fund utilization, and guidelines, staff shortages and been hugely neglected across these and-a-half decades. fund utilization, in there remains scope for improvement capacity issues, and transparency districts. This report also proposes While information select development in schemes like MDM and NHM in and accountability issues have been some actionable policy measures pertaining to budgetary schemes in some districts. Fund utilisation rates found to be the most important factors to address delays in fund flow, rigid resources and its each of the five in schemes such as ICDS, SSA, affecting the quality of utilisation. utilisation is available, districts have been MGNREGS, NSAP, NRDWP and The analysis of factors causing under- guidelines, human resource issues, and and easily accessible at analysed. Better SBM-G exceeded 85 per cent (i.e. utilisation of funds in CSS is based accountability and transparency issues. the Union and state levels, the same to improve fund flow and utilisation practices and gaps in this domain does not hold true for district and in development schemes across five have been identified to suggest policy sub-district levels. In order to monitor different sectors: agriculture and measures on these issues to district the performance of schemes at the allied activities; education; health authorities, state finance departments district level, the District Development and nutrition; rural development; and and the Union Ministry of Finance. Coordination and Monitoring social security and welfare. It focused A lot of fiscal information pertaining to Committee (DISHA Committee) was on 10 social sector schemes (viz. SSA, districts was gathered from secondary instituted in August 2016. In spite of MDM, NHM, ICDS, SBM, NRDWP, sources. An attempt has been made this, problems of resource absorption MGNREGS, NSAP, PMAY and PMFBY) to do an in-depth analysis of relevant in social-sector schemes have not been in five districts across four states. data in the public domain. Along with addressed comprehensively and the Balasore and Bolangir in Odisha, this, primary surveys were conducted dearth of evidences from the ground Chandrapur in Maharashtra, East through interactions with relevant have impeded effective reforms. The Singhbhum in Jharkhand, and Krishna government officials in the select

40 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 41 EVENT CSR PROFESSIONAL

Digital Innovation Fest Praveen Karn: Leveraging Change

igital Empowerment Foundation learn from each other, collaborate and D(DEF) that has been working to scale up. through CSR for a better future connect unreached and underserved There are millions of not-for-profit communities of India since 2002, in and civil society organizations in the an effort to bring them out of digital world playing a vital role in the socio- darkness and equip them with access economic development of underserved Praveen Karn, Head Group CSR integrated CSR models in prisons Industries in India. Developing to information— recently organised and marginalised communities. at Spark Minda Group has a of India; facilitated 6000 Persons collaborations, leveraging strength ‘Digital Innovation Fest’—to honour However, many NGOs struggled to cumulative experience of more than with Disability with sustainable and making a CSR project self digital innovators and entrepreneurs sustain themselves due to lack of funds, 14 years in the field of Community lives. He also has conceived a sustainable in a multi stakeholder from South Asia through two awards— human resources and networking Development and Corporate Social programme for empowering women community project are his areas of mBillionth Awards and eNGO opportunities—until they adopted Responsibility. Mr. Karn, a Post through improving their health expertise. Challenge Awards at New Delhi. technology. The eNGO Challenge Graduate in Rural Development status has reached to more than It was an occasion to celebrate digital Awards, in its 6th year—recognised­ from XISS aspires to serve as a 3000 women and is also registered Couple of his notable CSR innovations, moments and ideas that and honoured organisations that have catalyst for development of the less with United Nation. Programmes is a Programme have taken our breadth away in the undertaken exceptional initiatives with privileged section of the society. with India Army in Uri, Jammu & past year. Digital entrepreneurs and communities using digital tools and and Outreach; Health and Wellness; He was chosen among the 25 Karn’s past experiences include Kashmir, where his team could organisations were acknowledged and intervention. Enablement and Empowerment; CSR professionals of the India by working with Gond, Santhal reach to 274 Land mine affected honoured that are positively impacting This year, the mBillioth Awards Environment and Sustainability. CSR Times; declared among the and Paharia tribes in Jharkhand people from the valley belonging our lives and driving us towards an received 216 entries—and 21 winners In both the awards—the entries went 50 most influential leaders in CSR and Madhya Pradesh. He was to Indo-Pakistan border and a exciting future in the Digital Age were chosen in seven categories— through a long selection process over by World CSR Congress and 25 also instrumental in developing Programme of Government of India through innovative digital interventions Government and Citizen Engagement; many months to be acknowledged Impactful CSR Leaders by India Resettlement and Rehabilitation and Government of Vietnam for the for development. Early Stage projects; Health and Well as nominations. Thereafter, the best CSR. At Spark Minda Group, plan for a couple of Steel and Power persons with disability. Mobile phones have emerged as Being; Culture and Tourism; Media nominations were carefully selected he plans, develops the most powerful digital tool for and Entertainment; Business and by the grand jury—comprised of and monitors CSR empowerment across the world, Commerce; Learning and Education; eminent individuals from diverse programs for over 20 especially in developing countries. The Agriculture and Environment; Inclusion fields. The winners were chosen after locations across the mBillionth Awards, in its 10th year— and Empowerment; Smart Settlements constructive discussion, deliberation country and abroad recognised and honoured mobile based and Urbanisation. and impartial voting process—on through its CSR innovations across South Asia— that eNGO Challenge Awards received 439 the basis of innovativeness, ease of umbrella named Spark are bridging digital divide and bringing entries—and 25 winners were chosen use, sustainability, adoptability and Minda Foundation. about greater socio-economic equality, in seven categories—Governance and adaptability of the initiative. His program for PWDs while creating an ecosystem and Livelihood; Education and Learning; The day was packed with—Keynotes, has won National network of innovators and developers to Heritage and Culture; Entrepreneurship Panel Discussions, Presentation by CSR Award 2019 Innovators, Cultural Programme, conferred by the networking opportunities and Gala Minister of Finance & Awards. Corporate Affairs and The occasion brought diverse the President of India stakeholders under one platform, such recently. as—Bureaucrats, Tech Multinationals, Entrepreneurs, Civil Society Groups, Under his able NGOs, Tech Enthusiasts, Change- leadership, the makers, Activists, Innovators and Spark Minda Group Students from across South Asia. has trained more Productive synergy between these than 7000 youth for stakeholders is vital for the growth, skill development, prosperity and sustenance of the employment and communities and societies in the entrepreneurship; Digital Age. started 5 business

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The brain cells may start damaging in the middle to lower part of the (including AED) within 3–5 minutes Cardiopulmonary Resuscitation Awareness after four minutes of stoppage of blood victim’s chest breastbone. The rescuer of sudden cardiac arrest (due to flow, and irreversible damage occurs should place the heel of one hand on ventricular fibrillation), dramatically How to Save a Dying Person after about seven minutes. Therefore, the above specified part of the victim’s improves survival. In cities such as in general CPR is effective only if chest, and the other hand right on top Seattle the survival rate is about 20 performed within seven minutes of the of the first with fingers intertwined. percent by CPR, and as high as 57 stoppage of blood flow. Each compression should be at least percent if defibrillator is used. Positioning: 2” deep (1.6” in infant) and delivered In India, the incidence of SCD is CPR is most easily and effectively at a rate of 100 to 120/minute. Each 39.7/100,000 in people over 35 years. performed by laying the patient supine compression should allow good recoil of In Delhi around 35 to 45 SCA occurs on a relatively hard surface, which chest. After giving 30 compressions(15 daily. Around 70% of SCA are at home, allows effective compression over the in child if 2 rescuer are present) a whereas 18% in public areas. Survival lower chest breast bone(sternum). rescuer is to give two breathes through rate in India is less than 1%; major - Dr Srikant Sharma Prone CPR, or reverse CPR, is mouth/nose. Rescuer may keep a contributory factor to it being ignorance MBBS, MD performed on a person lying on their clean cloth between mouths. Before pertaining to CPR in general public. chest, by turning the head to the side breaths adjust airway, by tilting the That implies if awareness about CPR and compressing the back. Due to the victim’s forehead back and lifting the is increased to general population and head being turned, the risk of vomiting chin to open the airway. Pinch shut the school children, then we can save at and aspiration pneumonia may be victim’s nose using the forefinger and least 20% of people dying from SCA. reduced. Prone CPR is limited to thumb, while giving rescue breaths. Risk factors: situations where the patient cannot be Each breath given to the victim should Smoking, lack of physical exercise, turned. be a normal breath for the rescuer and uncontrolled hypertension, During pregnancy when a woman delivered over 1 second while looking dyslipidemia, obesity, uncontrolled is lying on her back, the uterus may for the victim’s chest to rise. A total diabetes mellitus, and family history compress the inferior vena cava and of two breaths should be given to the of SCD, are being risk factors for SCD. thus decrease venous return to heart. patient and then the rescuer should Another significant risk factor is Air It is therefore recommended that the immediately start chest compressions Pollution especially in cities like Delhi. uterus be pushed to the woman’s left; again. The cycle of 30 compressions Based on a study of CPR done in 2000- if this is not effective, either roll the and 2 breaths should be continued 2008, 59% of CPR survivors lived over woman 30°sidewise. until the rescuer is physically unable a year; 44% lived over 3 years. Technique Overview: to do so, or minimum of 20 minutes, Mental abilities are about the same for Cardiopulmonary resuscitation (CPR) or professional rescuers arrive. As about 89% of survivors patients with comprises 3 steps: In adults, chest soon as an AED(automated external CPR in hospital. Compressions, Airway, and Breathing defibrillator) becomes available it Organ donation may be made possible (CAB), to be performed in that order. should be turned on and its instructions by CPR, if patient couldn’t be saved. But in children and traumatic patients, followed to connect it to the patient. Per year 1,000 organs in the US are Airway, Breathing and Circulation(ABC) Fully automatic external defibrillator transplanted from patients who had in sequence is preferred. will analyse the rhythm automatically CPR. Donations can be taken from 40% In adults, rescuers should use two and if indicated, charge and deliver of patients who have achieved ROSC hands for the chest compressions, the shock. AED is Administration and later become brain dead. while in children they should use one, of an electric shock to the subject’s A form of “self-CPR” termed “cough and with infants two fingers (index and heart, termed defibrillation, is usually CPR”, was cited to “survive a càrdiac middle fingers). needed for restoring a viable heart arrest while alone”,was condemned. udden cardiac death(SCD) is without any symptoms, and if circulation are, irregular respiration, Process: rhythm. Technically Defibrillation is CPR Training is always done with a Sdefined as unexpected non corrective measures are not taken cold and clammy skin, blue skin, check for seen safety, then check effective only for certain heart rhythms, mannequin, known as Resusci Anne traumatic death in clinically well or rapidly, the condition progresses to and change in mental function. breathing and pulse for 5 to 10 as ventricular fibrillation or pulseless model, not on young live persons. stable patients who die within 1 hour SUDDEN CARDIAC DEATH(SCD). Cardiopulmonary resuscitation seconds. If absent, call for help and ventricular tachycardia (not for asystole after onset of symptoms. Cardiac arrest is synonymous with (CPR) consists of the use of chest active emergency response system: If or pulseless electrical activity). An AED Composed and compiled by: SCDs accounts for about 15% of all stoppage of heart beat. A cardiac compressions and artificial ventilation, the victim is not responding to rescuers will only work on someone who will Soumit Sharma deaths in western countries. arrest is usually diagnosed clinically to maintain circulatory flow and and does not appear to be breathing benefit from it and will not harm. NDMC & Hindurao hospital An SCA(sudden cardiac arrest) in by the absence of carotid pulse. Other oxygenation to brain and heart, during normally, CPR should be started. CPR Studies have shown that immediate Dr Srikant Sharma almost 50% of cases occurs suddenly methods for detecting stoppage of cardiac arrest. begins with compressions delivered CPR followed by defibrillation Moolchand Medcity, New Delhi

44 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 45 guest column guest column

Personal hygiene: 1. Use of ozonated water for washing hands without soap or other drying means. It is convenient and economical. 2. Washing with ozonized water makes the skin more healthy and attractive, helps to cure acne. Effectively cleans teeth and removes plaque. 3. Safely disinfect personal items, including baby clothes without using detergents.

To destroy pathogenic organisms, agents. Ozone does not damage the sulfide, nitrites and complex organic ozone must come in contact with them vegetables and fruits in contrast. compounds that give color) will be for a few seconds. In fact, none of the Products such as herbs and lettuce stay cleared. For air cleaning device is pathogenic micro-organism will survive fresh longer and taste better if they are placed on a high surface and turn on if 1.5 milligrams of ozone is passed rinsed in ozonated water. without the hose on for 30 minutes through one litre of water for 5 minutes. Ozone is ideal for cleaning meat, depending on the size of the room. Think about how much good ozone is poultry, fish and other seafood, as well Food and household items, placed able to bring to vegetables and fruits. as all kitchen utensils for cooking and in a container with water, and then It is ideal for cleaning the products storage. ozonated for 45 minutes. The user will directly, sterilization of kitchen utensils, To purify water with ozone generator, note the appearance of foam on the Household workspaces, and storage containers. it is sufficient to place the tube into a surface of the water, which contains Because ozone has such a short shelf container of liquid for 15 minutes: all organic and inorganic impurities from life, it’s not going on the surface, as bacteria, viruses and weight of the the surface of the products. it happens with chemical cleaning impurities (iron, arsenic, hydrogen

A few facts about the ozone: OZONIZER 1. Ozone is a natural purifier that destroys bacteria, viruses, cysts and fungi. 2. Ozone oxidizes hydrogen sulfide, iron, manganese and most chlorinated hydrocarbons, removes soap and oil. 3. As the oxidizer, ozone 500 times more powerful than chlorine and 3,000 times faster at killing bacteria and viruses. 4. Ozone consists of oxygen and leaves no chemical odors and flavors, does not cause irritation and discomfort. 5. Ozone makes the water fresh, clean and crystal clear, speaking an alternative to chemical cleaners. 6. Ozone is not carcinogenic, non-irritating, does not dry the skin, leaves no chemical film, does not destroy and will not discolor hair.

As we know, in today’s era, vegetables why fruits and vegetables, which we The Author is M.S. (General and fruits are impure. Farmers do eat are highly chemical contaminated Surgery), FMAS (Minimal Access), - Dr Alpesh Kothari use pesticides and chemicals in & unhygienic, which can cause severe FISCP (Colo-Proctology), Ano- high quantities to enhance yield chronic diseases in long run. Rectal, General & Laparoscopic Household ozonator is a device for kitchen appliances and surfaces to But this bluish gas, the flavor of which quantitatively. In India bacterial So it is advisable to ozonize fruits and Surgeon, based in Udaipur, the purification of water, air, food eliminate odor in a closet, the fridge or we can feel after a storm has a very contamination is quite common. That’s vegetables before cooking. Rajasthan. and household items; using ozone the whole of the dwelling. practical application in our everyday eliminates bacteria, viruses, odors Use of an ozonator is not only personal life. The artificial production of ozone and a broad range of contaminants. comfort, which arises due to the occurs by passing a powerful electric Many people mistakenly believe that purified atmosphere in the house: charge through the air, causing the the ozonator and ionizer is one and the arrangement effectively prevents the oxygen molecule O2 dissolves and same device. Although the ozonator spread of viral diseases, improves melts into the triatomic molecule O3. produces a small number of ionized the quality of drinking water, destroys Since oxygen is, by nature, seeks its particles and ionizer – a certain amount parasites, pathogenic bacteria, in other normal state, ozone is an unstable, of ozone, they differ mainly produce words, makes a great contribution to reactive form of gas. It is effective for the different particles. Household the health of the whole family. disinfection which is already in very ozonizer has a very extensive scope of In its natural form ozone is found in small concentrations, destroys almost application, it helps to remove invisible the atmosphere, especially in the all known types of micro-organisms pollutants in drinking water, vegetables upper layers where it helps to protect and leaves no toxic by-products after and fruits, children’s toys, textiles, the Earth from ultraviolet radiation. chlorination.

46 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 47 Social media trends of the Month our valuable Stray dogs may have a natural ability to understand human gestures Stray dogs have the natural ability to understand human gestures, and respond to some cues better than the others, according to a study which may Patrons help improve our relationship with the canines. The study, published in the journal Frontiers in Psychology, said free-roaming dogs, which have never lived with human companions, are capable of following pointing cues to locate food rewards.

Mahanadi national Mineral Moil liMited indian Metals & Coalfiled liMited develoPMent ferro alloys ltd ‘Most of My Heroes’: Vijay Jodha’s CorPoration exhibition on victims of the 1984 anti- Sikh riots The exhibition itself is in the form of giant postage stamps that feature the faces of Sikhs killed in various parts of Delhi in November 1984, after the assassination of Prime Minister Indira Gandhi by her bodyguards.‘Most of My Heroes’, the exhibition he’s currently holding in different locations across India, is no different. It’s a show about the victims of the anti-Sikh violence in 1984 that saw Opposition united by sole aim of thousands killed across India and especially Delhi. defeating: Kejriwal Ahead of filing his nomination for the Delhi Assembly election, Aam Aadmi Party (AAP) national convener Arvind Kejriwal alleged that Opposition parties were coming together with a Bharat earth airPorts Power finanCe eleCtroniCs single aim of defeating him, while he was working to provide Movers liMited authority of CorPoration seCtor skills better basic facilities for the people of Delhi.BJP, Congress and india CounCil of india many other parties have come together... LJP, JJP, JD (U) and RJD. For the time, there is such a coalition in Delhi. All these parties only have one aim, ‘defeat Kejriwal.

Indian woman putting tilak on cat in frock goes viral. Says pawshirvad lo Animals are our best friends, there is no denying that. A lot of humans do treat national national artifiCial liMBs CoChin shiPyard their pets as part of their families, and sometimes in doing so, owners end up therMal Power CooPerative ManufaCturing liMited treating their pets as fellow humans. assoCiation develoPMent CorPoration of Don’t believe us? A recent TikTok video of a lady putting sindoor tilak on her cat while she does aarti has Twitter feeling all kinds of emotions. The CorPoration (Source: CSR VISION Team) india bizarre video was shared by a Twitter handle, snow chicken with the caption, “Cuddles gosalkar living her best life. 48 NEW DELHI FEBRUARY 2020 CSR VISION FEBRUARY 2020 NEW DELHI 49 48 NEW DELHI AUGUST 2019 Promoting Responsibility for Sustainability upcoming events of the month PROJECT bASE Technology benefiting csr COVER STORY

FEBRUARY

Surajkund International Crafts Mela Venue: Surajkund, Faridabad, Haryana, 1-16 February A splash of colours, rhythm of drum beats and joy de-vivre merge at Surajkund in Faridabad, Haryana Q & A during the first fortnight of each February. The curtains go up on the acclaimed annual Surajkund International From Development Sector Crafts Mela from 1st February onwards, a celebration of Indian folk traditions and cultural heritage. Occupying a place of pride on the international tourist calendar, more than a million visitors throng the Mela during the fortnight including thousands of foreign tourists. The Surajkund Mela is unique as it showcases the richness and diversity of the handicrafts, handlooms and cultural fabric of India, & is the largest crafts fair in the world. 1. What Are the top most agree, which one should avoid. 4. How can technology help Horn OK Please 2020 – problems when it comes to Many a time your data ends up NGOs? Food Truck Festival In Delhi-NCR adoption of new technology? in another country, it can be VENUE: Jawaharlal Nehru unclear who has access to it, • Filling a compliance Stadium, Gate No. 2, New Delhi • Understanding the be it network providers or law • Generation of several 14-16 February Importance and use of enforcement, or anyone. If you want a set up where you need to propose your love automated reports any time soon. Mark your calendars and visit Horn OK technology in development Your technology partner • Getting real time data Please Food festival. To win anyone’s heart bringing in the sector play a very important role • Automation of finance foodie side is a good way. She is happy and savoring each • Fear of being displaced due on term of making your data bites at this Festival with you and enjoying your company. and admin repetitive work At this Food Festival, you will see the cream of this food to technology conversant. There are different industry bringing in the most famous food trucks in the • Better reach to the town.Diverse, yet accommodating of the differences, India • Skilling and training to use of data security and encryption is a concoction of notes that play a beautiful melody. Delhi technology methodologies used. Ask before community cinema fashion • Funds allocation for you share and read before you • Transparency and credibility week 2020 increased VENUE: Talkatora Indoor technology adaptation agreee Stadium, Presidents Estate, • Digital devices / hardware • Data collection made more New Delhi and cost of technology 3. What are the challenges easy 14-16 February This time we celebrate powerful generation and ideas, • Need for Trained and skilled that NGOs face in India ? • Data Documentation can be with our Fashion Week, creating a mood board of style workers more authentic that mirrors our changing times with comfort taking over the quest for fantasy. This time we are hoping • Lack of Service providers and • Lack of Long-Term • Analysis can be faster and that the crowd will be huge. We are also expecting digital connect to the last Technological Strategic accountable that this season will bring the footfall of around 35K people. We are also creating a well-established market mile Planning for our sponsored partners via Fabrication & Design, • Lack of proper understanding • Lack of acceptance of new Celebrities, Singers, Performers and many more. 5. What is AI? In Season-2, Show lineup will include 10+ Celebrity of process flow of capturing technology by partners and performances, 400+models to put the Ramp on fire and information and usage field staff also with 150+ makeup artist as well & of course stage Artificial intelligence (AI) is will be like you have never seen before. • Quality of data shared by • Lack of Feedback in terms of an area of computer science stakeholders challenges that emphasizes the creation • Unwillingness to Cooperate Arth – A of intelligent machines that 2. How safe Is my information? with Each Other Culture Fest work and react like humans. VENUE: DELHI • Lack of Professional 21-23 February All data is safe as well as Experience of Working in a Thanks to detailed algorithms, India’s first multi-regional culture festival Arth, is back unsafe, based on how do you Particular Area. AI systems are now able to for its second season. Get ready to dive into the melting perform mammoth computing pot of culture that this nation is. A country that inspires share information, how is it • Mindset that technology mystique and charms millions to travel, experience and captured, what the purpose. has no contribution in the tasks much faster and more even study the thorough net of intricately woven culture. Most of the time when we share development sector, no efficiently than human minds, Diverse, yet accommodating of the differences, India is a information on any website, we budget allocation and it helping making big strides in concoction of notes that play a beautiful melody. register for free, we don’t read should be given free. research and development areas terms and conditions and we around the world.

50 NEW DELHI DECFEBRUARYember 2020 2019 FEBRUARY 2020 NEW DELHI 51 GOVERNANCE WATCH SUBSCRIBE FOR 12 ISSUE SUBSCRIBE For JUST `1000 AT READ & JOIN YOUR DOOR STEP CSR MOVEMENT (IN INDIA ONLY) BY POST: The Circulation Department, CSR VISION C-7, 4th Floor, Amar Colony Market, Promoting Responsibility for Sustainability Lajpat Nagar-IV, New Delhi-110024 Tel: +91-11-26239898, Web: www.csrvision.in Email: [email protected] For ONLINE PAYMENT Bank Name : AXIS BANK LTD. Account No.: 917020045153799 Account Type: CURRENT MICR CODE: 110211051; IFSC CODE: UTIB0000593 Email ID: [email protected] Mobile No.: 98111 71716 To subscribe the magazine fill the form and mail alongwith D/D or Cheque in fovour of JAY BALDEV MEDIA VISION PVT. LTD. payable at New IS IT RESPONSIBLE GOVERNANCE Delhi. TO KEEP SHAHEEN BAG SUBSCRIBE NOW Yes! I want to avail ‘CSR VISION’ offer A B C D PROTESTERS Indefinitely ? (aTick the Box) Please send me a subscription for next SUBSCRIPTION OFFERS (ONE COPY) 12 24 36 issues at NO OF STAND YOU OFFER SAVING (aTick the Box) ISSUE PRICE PAY (`) 12 1200 1000 200 the discounted price or `/ ...... A CORPORATE / 24 2400 2000 400 enclosed is a DD / Cheque No...... GOVERNMENT 36 3600 2700 900 dated: ...... Drawn on ...... 12 1200 900 300 ...... B NGO’S 24 2400 1900 500 36 3600 2600 1000 (FILL IN CAPITAL LETTERS)

C EDUCATIONAL / 12 1200 800 400 NAME: ...... INSTITUTION / 24 2400 1800 600 ADDRESS: ...... STUDENTS 36 3600 2000 1600 ...... E-MAGAZINE (PDF) (`) USD CITY: ...... STATE: ...... D CORPORATE / 12 1200 600 10 GOVERNMENT / PIN/ZIP: ...... COUNTRY: ...... NGO’S / EDUCATIONAL / 24 2400 1200 20 PH: ...... FAX : ...... INSTITUTION / MOBILE: ...... STUDENTS 36 3600 1500 25 E-MAIL: 52 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 53 Promoting Responsibility for Sustainability RATE CARD IDEAL PROJECTS ADVERTISEMENT - RATE CARD EFFECTIVE FROM JANUARY - 2020 (RATE PER INSERTION IN INR)* NUMBER OF INSERTION SLAB PRINTING ONE 1 TO 3 4 TO 6 7 TO 9 10 TO 12 S. NO PARTICULARS TYPE INSERTION INSERTION* INSERTION* INSERTION* INSERTION* The Local News Paper Citizenship And Governance (C&G) Project 1 FULL PAGE BLEED COLOUR 65,000 65,000 60,000 50,000 45,000 2 FULL PAGE NON -BLEED COLOUR 65,000 65,000 60,000 50,000 45,000 The project is aimed at developing including photo-journalism and and development frameworks, 3 FULL PAGE COLOUR 65,000 65,000 60,000 50,000 45,000 citizenship values among young printing-publishing. The project also combined with highly effective 4 FRONT INSIDE COVER COLOUR 1,00,000 1,00,000 80,000 75,000 70,000 school children and to get them aligns with academic outcomes in Capacity Building, Quality Assurance 5 1,25,000 BACK INSIDE COVER COLOUR 1,25,000 1,00,000 95,000 90,000 to be active participants with various areas including for Languages and Monitoring and Evaluation 6 BACK COVER COLOUR 1,50,000 1,50,000 1,25,000 1,00,000 95,000 interest in local governance issues. including English, Maths, Economics, Frameworks presents an integrated 7 HALF PAGE- HORIZANTAL COLOUR 40,000 40,000 35,000 30,000 25,000 PROGILENCE has developed a Social Studies, Political Science model for real and significant impact. 8 HALF PAGE-VERTICAL COLOUR 45,000 45,000 40,000 35,000 30,000 framework of input and activities including Civics Environmental The project also comes with a 9 QUARTER PAGE-HORIZONTAL COLOUR 25,000 25,000 20,000 18,000 15,000 that align citizenship and governance Awareness and Science. visibility plan and local stakeholder 10 QUARTER PAGE-VERTICALK COLOUR 30,000 30,000 25,000 20,000 18,000 with vocational competencies in PROGILENCE using its expertise in engagement plan for ensuring donors 11 DOUBLE SPREAD BLEED COLOUR 1,75,000 1,75,000 1,50,000 1,25,000 1,00,000 writing, communication, journalism, developing outcome-based learning achieve goals across objectives. 12 DOUBLE SPREAD NON-BLEED COLOUR 1,75,000 1,75,000 1,50,000 1,25,000 1,00,000 13 ONE BLOCK COLOUR 5,000 5,000 4,500 4,000 3,500 14 TWO BLOCK- HORIZANTAL COLOUR 9,500 9,500 9,000 8,500 8,000 15 TWO BLOCK- VERTICAL COLOUR 10,000 10,000 9,500 9,000 8,500 Our People, Our World – The Inter-Cultural Fluency (Icf) Project 16 THREE BLOCK-HORIZANTAL COLOUR 14,000 14,000 13,500 13,000 12,500 17 THREE BLOCK-VERTICAL COLOUR 15,000 15,000 14,500 14,000 13,500 This is another school-based cultural setting, requiring students range of areas. This program can 18 2,25,000 GATE FOLD COLOUR 2,25,000 2,00,000 1,75,000 1,50,000 project that develops inter-cultural to experience various cultural be implemented in one school, or a MATERIAL DEADLINE-25TH OF EVERY MONTH SPECIAL DISCOUNT OF 10% ON ONETIME PAYMENT BOOKING fluency and appreciation of the practices and reflect on similarities range of schools, which can be co- COLOUR DISPLAY ADVERTISEMENT MECHANICAL DATA different cultures of the country and and difference between people from located within a city, town or village

internationally. The project aims at different cultures. The project is or link schools across geographical FRONT INSIDE BACK INSIDE not only developing a broad vision based on the PROGILENCE Soft-Skills areas. Inter-cultural fluency is a FULL PAGE FULL PAGE FULL PAGE COVER COVER of the world but also helps students for the 21st Century Framework that critical 21st century skill in both BLEED NON -BLEED 19.6 CM (W) X 17 CM (W) 19.6 CM (W) X 19.6 CM (W) 17 CM (W) 27 CM (H) 27 CM (H) in developing social competencies embeds various Social Emotional the workplace and in communities. X X X OR OR for a diverse cultural context. The Learning outcomes and combines It is also seen as the bedrock of 27 CM (H) 23.5 CM (H) 23.5 CM (H) 17CM (W) X 17 CM (W) X 23.5 CM (H) project involves active interactions these with relevant academic and peaceful coexistence, acceptance and 23.5 CM (H) advertisements and joined up activities in a multi- vocational competencies across a tolerance in the world. 1 2 3 4 5 booking mail to: F or

HALF

BACK COVER PAGE [email protected] 17 CM (W) X 8.5 CM (W) HALF PAGE QUARTER 23.5 CM (H) X PAGE The Care Career Appreciation Program (C-Cap) 17 CM (W) X 8.5 CM (W) obile : 9811171716, 9811297161 23.5 CM (H) 11.75 CM (H) X QUARTER PAGE M 23.5 CM (H) 8.5 CM (W) X 23.5 CM (H) The Care Career Appreciation The program encourages people to provides for stay-at-home carers an 6 7 8 9 10 Program is aimed at developing an take on more Care responsibilities allowance for taking care of elders understanding the demands of Care and choose Care Career Options. and those with special needs. In DOUBLE SPREAD BLEED DOUBLE SPREAD NON-BLEED Careers, such as that of health care The program also provides people India, the provisioning of care outside 39 CM (W) X 27 CM (H) 36.5 CM ( W) X 23.5 CM (H) workers, social workers, old-age with the necessary choices of Care of the formal institutions limited [5MM BLEED MARGININ ON ALL SIDE] [5MM BLEED MARGININ ON ALL SIDE] home and hospice workers, along Careers and what options can one in number and capacity,is neither 11 12 with stay-at-home carers. This take to qualify for such a career. In well supported, nor recognised for program can be run for different addition, the program focuses on the critical role it has in society. COLOUR BLOCK ADVERTISEMENT MECHANICAL DATA 1-BLOCK 2-BLOCK 2-BLOCK 3-BLOCK 3-BLOCK target groups including children or providing care information for those PROGILENCE aims to work towards corporates and help them sensitise looking after others with various make a substantial impact in towards the demands and sacrifices category of needs, and the avenues improving care provision across the often asked of care workers and the of support available for them. In country outside of hospitals and 22.5CM(H) X appreciation they deserve for it. countries like Japan the government nursing homes.

15.5 CM (H) 5.5CM(W) csrvision.in +91-11-26239898, Website: X 7.5 CM(H) 7.5 CM (H) 5.5 CM(W) 17 CM (W) CSR VISION Market, Colony Amar Floor, C-7, 4th Delhi-110024 New Nagar-IV, Lajpat Tel: X X X 5.5CM(W) 11.5 CM (W) 7.5 CM (H) For more details mail to: [email protected] 13 14 15 16 17

54 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 55 IDEAL PROJECTS BLOCK ADVERTISEMENTS

The Holistic Education And Development (Head) Score Project National Print Pack The HEAD Score project is a methodologies, metrics and competency-based outcomes, soft- comprehensive and path breaking interventions for development to skills, and academic outcomes WE PRINT programme that aims to develop institutionalise the system. The across the four domains of learning . Product catalogues . Notebooks . Brochures . Diaries an alternative development and program takes into account many (psychomotor, affective, cognitive . Folders . Greeting cards evaluation system that provides facets of development that are . Posters . Business cards, and conative) and involves a large . Leaflets letterheads & school students, educational more meaningful to employers and number of practical and project- . Danglers envelopes institutions and employers institutes of higher education than . Buntings . Note pads based assignments to achieve . Display cards . Folders meaningful and progressive metrics academic scores for recruitment or . Invitation cards . Office outcomes. These also provide the for describing student achievements. intake. We believe that deployed . Stationery stationnaires basis for ongoing assessments . Calendars . Book Printing. The holistic educational and intelligently this can be scaled up to through a range of assessment development outcomes provide make the most comprehensive reform Reach us at - mechanisms and tools, to reflect +91-9810153474 | [email protected] an alternative to academic exam required in the Indian education B-236, Naraina Industrial Area, Phase - 1 scores, which many believe is a system. We are seeking sponsors 21st century relevant educational New Delhi-110028 primary cause for deterioration and and those interested in piloting this and developmental outcomes and under-achievement of the current system in select schools, to run achievement. Those who back this school education system in India. alongside the current system for may become the pioneers of the most PROGILENCE has developed a achieving Proof of Concept. The relevant and game changing reform in framework for defining assessment program takes into account various the education system.

My Active Contribution (Mac) - The waste And Carbon Footprint Reduction Program The My Active Contribution (MAC) at individual and institutional level. of the climate change phenomenon. program is PROGILENCE conceived The program then presents various PROGILENCE believes that till now project towards waste and carbon options that one can take in order to individual and institutional actions footprint reduction at an individual, reduce the negative effects of these. are not well-defined, structured or department, or institution level. The The actions are quantified in terms effectively communicated, for making program encourages everyone to of impact, and regular monitoring of a significant dent in the problem. This begin making at least one change impact achieved is carried out and program is expected to cross borders in their own routine functioning or communicated to all participants and and potentially become a worldwide lifestyle to reduce waste and the key stakeholders. The participants program. Communications planning carbon footprint that is contributing are also encouraged to spread the and production along with strong to the massive climate change we word and engage others, and thereby monitoring and engagement is key are witnessing across the world. The grow the impact of the program. The for program success. We are seeking program highlights the various ill- program is seen as a game changer anchor sponsors to support the effects of common actions that are with real impact achievement as one program. CRESCENDO Virtual Healthcare Vans part of our routine work and lifestyle of the largest contributions to reversal For more details mail to: [email protected]

CRESCENDO CORPORATION

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56 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 57 Innovative csr NEWS

Will companies turn CSR into CIR ?

By broadening the scope of the technology, engineering and medicine ten of these companies spent more on mandatory corporate social aimed at promoting sustainable CSR than on R&D. Five public sector responsibility (CSR) spending, the development goals. undertakings – IOCL, BPCL, NTPC, Our Responsibility… government has effectively facilitated This has the potential to give rise to Power Grid Corporation and GAIL – the concept of CSR to be turned into more public-private partnerships in spent more on CSR than research. corporate innovation responsibility scientific discovery, innovation and Against this, the 50 Nifty companies (CIR). The move essentially provides a technical education, a tradition that is spent a total of Rs 7,093 crore on CSR. nudge to companies to spend up to 2% well developed and followed in the West With research funding allowed to be of their profits on supporting research but not so in India. It will encourage made from the CSR kitty, companies and innovation. Indian companies to support research that had been hesitant on spending To be sure, companies were on CSR would now be more allowed to grant money willing to support innovation from the CSR kitty to tech- that may potentially help their incubators located within business. Pharmaceutical academic institutions companies are a case in approved by the Centre. point. Sun Pharmaceutical The government has now NSE 0.18 % Industries, for expanded the scope of instance, spent Rs 1,977 spending CSR budget on crore on R&D in FY19 incubators funded by central but only Rs 3.9 crore on or state governments, CSR. Such companies can or any agency or public now easily marry the two sector undertaking of central or state in the areas of their expertise or interest. objectives of supporting research and governments, and making contributions Indian companies largely have a drug discovery as well as doing social to public funded universities, IITs, poor record of investing in research, good in the process. national laboratories and autonomous development and innovation. Data Banks and financial service institutions, bodies (established under the auspices from Bloomberg shows that only 34 which do not report any expenditure on of ICAR, ICMR, CSIR CSIR, DAE, of the 50 Nifty companies invested in R&D, can look at investing part of their DRDO, DST, ministry of electronics research and development (R&D) in CSR budget in research on financial and information technology) engaged 2018-19. Their cumulative expenditure inclusion, digital banking and new in conducting research in science, stood at Rs 20,890 crore. Incidentally, technologies in digital banking. Niti Aayog asks India Inc. to assess CSR impact

Niti Aayog Vice Chairman Rajiv way of doing business.” Kumar urged India Inc. to assess he gap between the social good and and review the impact of their CSR the corporate good should be studied, initiatives. he added. …Extends Beyond Trading Speaking at the ‘’CSR Impact He also urged the National CSR Conclave’’ here, Kumar also said that Network to work with the Niti Aayog companies should focus on nutrition for an objective impact assessment and innovation as part of their CSR of the five years of the CSR initiative. mandate. Speaking at the event, the Additional India has excellent examples of CSR. Secretary for Department of Personnel Going forward, the corporate CSR must find a way to do well by and Training, Srinivas Katikithala said CORPORATE OFFICE: MMTC LIMITED, CORE -1, "SCOPE COMPLEX", 7 INSTITUTIONAL should focus more on two additional doing good. ‘’Doing good’’ must be that there is a need for partnership AREA, LODHI ROAD, NEW DELHI - 110003 areas like nutrition and innovation as integrated in business practices in line between the government and industry a part of their CSR mandate,” he said. with conscious capitalism by making for capacity building to achieve Kumar further said: “I think corporate self-interest a very small part of our greater impact of CSR projects.

58 NEW DELHI FEBRUARY 2020 FEBRUARY 2020 NEW DELHI 59 Postal Reg. No.: DL(S)-01/3409/2018-20 Date of Posting at NDPSO, 9/10 Same Month RNI No.: DELENG/2012/42212 Date of Publication: 6th of Same Month Total No. of Pages: 60 Looking for Distributors/Dealers (PAN INDIA)

60 NEW DELHI FEBRUARY 2020