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CSR Special Feature TheCSRUniverse VOLUME 01 n ISSUE 02 November 2020 R50 CSR Budget Analysis ● ONGC ● NTPC ● Power Grid Corporation of India ● Bajaj Auto ● HPCL ● Hindalco ● Grasim Industries ● Eicher Motors ● ICICI Lombard ● Tata Motors ● Shree Cement ● UPL ● Amara Raja Batteries CSR Special Feature Know how ‘Monument Mitras’ are taking care of India’s heritage sites! Foreign funding to NGOs becomes ‘transparent’ and ‘tough’ as Parliament passes FCRA Bill CSR Interviews Paneesh Rao Ashima Bhat Mathew Cherian Chief People Officer, Mindtree CSR Head, HDFC Bank Ex-Chief Executive of HelpAge India www.thecsruniverse.com The CSR Universe November 2020 1 TheCSRUniverse November 01, 2020 CSR News Managing Editor: Shweta Singh Executive Editor: Mayank Mishra CSR Budget Analysis Assistant Editor: Somesh Menon Consulting Editor: Ruchika Kumar Who Spends What? Editorial Advisor: Abhishek Jha Editorial Team: Shrishti Rao, Rishi Bhattacharya, Sandeep CSR Interviews Kumar, Pranjal Jha Designer: Samay Singh, Harsh Mathur CSR Success Story Assistant Director – Research Sia CSR Insights Marketing & Alliance: Alok Raman, Tridipt Maurya CSR Investigation Address: Plot No- 18 UGF, Bhagwati Garden, Near - Dwarka, Uttam Nagar, Delhi, 110059 Special Features Ph. +918445773789 Email: [email protected] website: https://thecsruniverse.com CSR Policy Expert Opinion TheCSRUniverse » Latest CSR New & Updates » Corporate and NGO Listing » Thought Leadership Events » Monthly Magazine www.thecsruniverse.com The CSR Universe November 2020 2 Contents CSR News Interview with Paneesh Rao, Chief People CSR: Know how ‘Monument Mitras’ are taking Corporates should create hybrid solutions based Officer, Mindtree: “Corporates should back NGO care of India’s heritage sites on common grounds to amplify CSR impact, says partners to help them sail through tough COVID Ashima Bhat, CSR Head, HDFC Bank times” Foreign funding to NGOs becomes ‘transparent’ Eicher Motors spends Rs 55.39 crore on CSR Walmart’s NGO partners Tanager, PRADAN to and ‘tough’ as Parliament passes FCRA Bill activities, focuses on health and education get Rs 30 Cr+ grants for livelihood projects Exceeding expectations: ONGC spends Rs 607 Mahindra group commemorates 75th anniversa- Grasim Industries spends 120% of prescribed Crore on CSR activities in 2019-20 ry, pledges to become carbon neutral by 2040 CSR budget; focus on education & health www.thecsruniverse.com The CSR Universe November 2020 3 News Kellogg expands partnership with TechnoServe to improve livelihood of UP farmers fter successfully helping around million smallholder farmers, accounting is among the states expected to experience A12,000 farmers in Madhya Pradesh, for 86% of total operational holdings in the greatest value loss, due to their pro- Kellogg has expanded its partnership with the country. However, they have limited jected value decline and significant contri- TechnoServe to help UP farmers to im- access to important resources which has bution to India’s total agricultural output prove their livelihood. a cascading effect on their livelihoods. value. Working with farmers to improve The program is one of Kellogg Company’s We believe it is important to help people crop productivity and helping them access endeavours to nurture the planet under its and communities grow. Our partnership better markets will play a significant role ‘Better Days’ initiative and is an extension cantered on improving the livelihood of in bolstering farmer livelihoods.” of a partnership with TechnoServe which smallholder farmers in India contributes With this program, Kellogg Company began in 2015. and TechnoServe aim for successful re- Under the programme in Uttar Pradesh, Kellogg Company and Tech- sults, similar to the ‘Climate Smart Ag- Kellogg Company and TechnoServe will riculture initiative in Madhya Pradesh’ work on economic empowerment of noServe will work on eco- which kickstarted in 2015 and helped smallholder wheat farmers in five districts nomic empowerment of 12,000+ farmers, in corn, wheat, soy and of Uttar Pradesh. The program will help legume-growing regions, to adopt profit- farmers to improve crop productivity, ac- smallholder wheat farm- able, environmentally friendly, and easily cess better markets and help bolster farm- accessible techniques to improve yields, er livelihoods. The project will be imple- ers in five districts of Uttar crop quality, and resilience to climate mented with a membership base of at least Pradesh threats. Participating farmers witnessed 10,000 farmers. a 20% increase in income while families As of 2019, Kellogg has supported 32,605 to our Better Days commitment to sup- have also learned how to develop person- smallholder farmers across the globe, port 1 million farmers globally by the end al kitchen gardens, which improve nutri- including 16,945 smallholders in India, of 2030.” tion and reduce food expenditures. The surpassing its Global Sustainability Com- Commenting on the partnership, Punit average household with a garden now mitments to support 15,000 smallhold- Gupta, Country Director, TechnoServe consumes vegetables daily, while their ers by the end of 2020. Kellogg has so far India said, “The COVID-19-induced spending on vegetables has decreased by supported programs reaching more than slowdown has impacted smallholder nearly 75%. The expanded partnership 433,000 farmers of all scales globally. farmer economics severely, and is expect- between Kellogg and TechnoServe aims Speaking on the initiative, Amy Senter, ed to lower farmer household incomes by to deliver stronger impact on the lives and Chief Sustainability Officer, Kellogg Com- an average of over 30% across India. From livelihoods of the 10,000 farmers in Uttar pany said, “India has approximately 126 a geographical perspective, Uttar Pradesh Pradesh. T www.thecsruniverse.com The CSR Universe November 2020 4 News Dettol BSI and NASVI partner to provide hygiene prod- ucts to Street vendors ettol BSI, the flagship programme by and society still marred by the sudden of India (NASVI) was crucial to build- DReckitt Benckiser, global consumer peaks of the Covid-19, the programme ing back the confidence amongst street healthcare company, and National Associ- is of paramount importance. Addressing vendors. By providing hygiene essentials ation of Street Vendors of India (NASVI) the situation this partnership programme to help fight the spread of Covid-19 and have come together to support street ven- is designed to prepare street vendors to demonstrating the ease with which they dors in India and create a healthy and hy- be safe and serve their consumers safely can tackle the pandemic helped thousands gienic environment for them. The nation- and hygienically. The first phase of the of them to get back to work stronger and wide partnership aims to provide training programme has successfully equipped, safer than ever before. We will continue and access to hygiene products like soaps street vendors, on correct hygienic street such initiatives with the aim of building a and masks to ensure better health and hy- vending protocols in the most impacted healthier nation.” giene practices. Simultaneously it aims to communities across Delhi, Hyderabad, Arbind Singh, National Coordinator, help them emerge from the languishing Bengaluru & Surat. NASVI said, “The fight against COVID-19 financial condition by instilling public The partnership programme is only possible through a collaborative confidence in street vending. approach. We are grateful to have part- The street vendors constitute an integral has also trained staff and nered with India’s most trusted hygiene and legitimate part of the trade and distri- brand, Dettol, to support the street vendor bution system for the daily necessities of volunteers visiting the community in India. Preparing them to the public. As per a research study done field with instructions re- successfully function in the new normal by WEIGO (Women in Informal Em- equipped with the right knowledge and ployment: Globalizing and Organizing), garding correct preventive the means to protect themselves as well as they represent 4% of the urban workforce avoid spread of the virus was crucial.” across India. They work in an unprotect- measures for themselves. The partnership programme has also ed environment and usually are the first Commenting on the partnership initia- trained staff and volunteers visiting the point of contact in the supply chain for tive, Gaurav Jain, Senior Vice President, field with instructions regarding correct end consumers; this puts them and their South Asia, Reckitt Benckiser Health preventive measures for themselves. Ad- customers at high risk. During the pan- said, “With this programme, our am- ditionally, to assist them with essentials, demic, it becomes crucial to provide ap- bition is to create awareness and open Dettol BSI distributed 5,00,000 soap bars propriate training to vendors on safety a safer path to survival for them in the & 2,00,000 face masks to the street ven- and hygiene. post-pandemic world. Partnering with dors with on-ground support from Jagran With India re-opening after the lockdown National Association of Street Vendors Pehel and NASVI. T www.thecsruniverse.com The CSR Universe November 2020 5 News Corteva Agriscience helps 2 lakh+ Indian farmers through NGO partners Sewa Bharati, CHD Group, PRADAN orld’s leading agriculture compa- packaged as survival kits that included block level WhatsApp groups through Wny Corteva Agriscience has helped other hygiene essentials – supporting mi- which volunteers
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