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About Our Brand and Business. OVERVIEW

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About Our Brand and Business. OVERVIEW About our brand and business. OVERVIEW About Organic Merchant How did Organic Merchant begin? Why certified organic? Selling Points Commercial Advantages Product Features Target Audience Product Portfolio Which teas should I try? How working with us works Awards & Achievements Organic Merchant is a premium range of naturopathically formulated, 100% ACO Certified Organic botanical infusions. BE NICE & DO GOOD We are passionately and ethically dedicated to produce all our botanical infusions with a minimal environmental impact and respect to the broader community. It is our intention to live each day making choices and actions that demonstrate care, respect and compassion. How did Organic Merchant begin? After studying horticulture, Chalimah decided to move into the field of naturopathy and started working at an integrative medical clinic. Seeing doctors and naturopaths work together made her believe that traditional medicine could be integrated with natural therapies to improve patient health. Blending therapeutic botanical infusions to support her patients’ treatments was a natural extension of her clinical practice. Chalimah Jeanne Naturopath, Nutritionist, Herbalist Founder & Director “To me,” says Chalimah, “blending teas was a way of offering patients a simple daily nourishment and it all grew from there.” Organic Merchant was launched at local markets in 2011 and throughout the years, the teas gained a reputation for both their taste and health benefits. Over time Chalimah’s work grew into the extensive Organic Merchant range seen today, brewing a kaleidoscope of colours. Why certified organic? A MEASURE OF PURTIY We at Organic Merchant believe that the earth’s flora and fauna deserves to live in simple purity, unaltered, without additives, chemical interventions or genetic modification. Our commitment to using 100% certified organic ingredients is a reflection of this, ensuring you are receiving the purest botanicals possible. Celebrate nature’s raw, wild & natural beauty with us. COMMERCIAL ADVANTAGES Target group focused communication. Premium quality results in satisfied customers. Appealing product design results in impulse purchases. The entire range is GS1 barcoded and comes with an expiry of up to 24 months. All our products arrive shelf ready. Successfully stocked nationally. Australian made and owned. PRODUCT FEATURES Loose leaf, whole and unprocessed to retain freshness. Naturopathically formulated for nutrient value, health benefits and therapeutic properties. Reusable, recycable and/or biodegradable packaging. 100% ACO Certified Organic ingredients - no additives, artifical colours or flavourings - Produced and packaged in Sydney by experienced Naturopaths and Herbalists. Target Audience • Mostly female, 25+ • Enjoys hot beverages • Shops organic products • Has a sustainable lifestyle • Conscious about health and wellbeing • Middle to high disposable income >>> stable job >>> well educated • Shops for herself and possibly for family and friends Cleansing Tea Spicy Chai Product Portfolio Our award winning tea range comes beautifully packaged in our signature Glass Jars and Boxes. We additionally offer tea ware to complement our herbal infusions as well as gift boxes for every occasion. Our solid Glass Jars: Our Boxes: • have an appealing and modern design. • are made from recycled paper. • enable consumers to see what they purchase. • are printed with biodegradable ink. • are reusable and/or recyclable. • can be used as a refill for the Glass Jars. • are often purchased as a gift in combination with our premium tea ware. The loose leaf tea is sealed in a compostable, plant-based cello-bag. Tea Gift Sets DUST range - cacao infusions Organic Merchant offers a synergistically and consciously created range of raw cacao infusions, infusing all the benefits of raw Peruvian cacao with the most regarded We offer a variety of tea gift sets for every occasion, superherbs from around the globe, encompassing tradtitional Western, Chinese, containing a selection of four premium Peruvian and Ayurvedic medicine. loose leaf tea infusions. Customisations are available. Every tea gift set comes with a modern cacao + rose cacao + roasted dandelion + chicory cacao + cinnamon stainless steel infuser for conveniently brewing loose leaf tea. cacao + matcha + mint cacao + golden turmeric cacao + medicinal mushrooms Top recommendations - what should I try? Digestif Tea Turkish Delight Tea Australian Wattle Tea Peaceful Tea Australian Bush Blush Tea Energy Tea Bountiful Tea Moroccan Mint Green Tea Golden Triangle Tea French Earl Grey Special recommendations for health food stores / pharmacies Restful Tea Essiac Tea Immune Tea Mother Nature Tea Cleansing Tea Mother Nurture Tea Awards & Achievements Best Herbal Tea in Australia 2018 Digestif Tea: Gold ‘Functional Herbal Blend’ How working Bountiful Tea: Gold ‘Herbal Loose Leaf Blend’ with us works • Decide for a suitable selection. Australian Wattle Tea: Silver ‘Natural Black Tea Blend’ We are happy to guide you towards Australian Breakfast Tea: Silver ‘Natural Black Tea Blend’ a meaningful addition to your existing portfolio. Customisations and bespoke blends can be arranged. Australian Outback Chai: Bronze ‘Rooibos Herbal Blend’ • Place your order online through our conveninent ordering system. • We provide you with complimentary Our tea range was named a finalist for POS, sales, and educational material. ‘certified organic non-alcoholic beverage • Any questions? No worries. of the year’ for two years running. We are always here to assist. Our premium tea gift sets were named a finalist at the GALA Gift & Lift In Style Awards 2018 in the category ‘handmade’. CONTACT US It's time to add more health to your shelf! phone: 0412 354 054 email: [email protected] @organicmerchant Street Address: 102 Cavendish Street, Stanmore NSW 2048 .
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