Urth Caffe Gift Card Will Arrive Via First Class Mail in a Special Gift Package That Includes a Copy of Our Latest Catalogue
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CATALOGUE WEST HOLLYWOOD SANTA MONICA BEVERLY HILLS URTH CAFFÉ MELROSE AVE., WEST HOLLYWOOD In 1989, Urth Caffé’s modest mail order and wholesale beginnings barely made a ripple in the coffee community. Rejecting the mediocre standards of most other coffee companies, Urth Caffé sought only the finest and most exquisite, certified organic beans for its customers. The founders vowed to maintain quality and ethics, and above all else bring a great tasting product to the consumer. By the time the café on Melrose Ave. in West Hollywood, would open five years later, Urth Caffé was recognized and respected as the nation’s first exclusively organic coffee company. Over the years Urth has become known for being more than just an organic coffee roaster. People from all over the world come to try Urth’s famous organic coffees, fine teas, healthy cuisine and bakery. The café has grown to be one of the busiest cafes in the U.S. Still today Urth’s environmental, ethical and quality standards for coffee remain unmatched. We have been blessed with people coming from far and wide to enjoy Urth Caffé. Now through mail-order, our customers all over the nation and internationally, can enjoy the entire selection of Urth organic coffees, fine teas, granola, jams, gifts and much more. It is our pleasure to ship the “Urth” experience directly to your home! INDEX How To Order page 1 Urth Retail page 11 Why Organic Coffee? page 2 The Urth Pantry page 12 Urth Standards For Coffee page 3 Exquisite Gift Organic Coffee Menu page 4-5 Assortments page 13-14 Brewing Secrets page 6 Urth Tea Philosophy page 7 Fine Tea Menu page 8-9 Tea Making Secrets page 10 URTH MAIL ORDER TO ORDER CALL: 213-745-3666 • Fax: 213-745-3686 Shipping At Urth, we are happy to arrange for all your shipping needs. If orders are placed by 12 noon Monday through Friday, shipping with in California delivery usually takes 1-3 business days. Outside California usually takes 5-7 business days. Shipping cost chart on page 14. Custom Gift Boxes We are happy to help you choose your own selection of Urth Caffé organic coffees, fine teas, baked goods, t-shirts, mugs, tea pots and design a custom made gift box for you. To turn your order into a customized gift, choose a gift box and size and we’ll wrap it elegantly with ribbons, place it inside a larger shipping box and send it directly to the recipient. Each gift will include your own personal message contained in a complimentary card. Available Gift Boxes (An additional charge per box): Elegant Kraft Gift Boxes: Sm. - $8.00, Md. - $10.00, Lg. $12.00 Handmade Pine Chest: Md. - $20.00, Lg. $24.00 The Gift Card Give the perfect Urth gift! The Urth Gift Card is good for local use at the café in West Holly wood. Your Urth Caffe Gift Card will arrive via first class mail in a special gift package that includes a copy of our latest catalogue. Please designate the amount desired in multiples of $5.00. There is no shipping charge for a card unless you wish for it to be sent by two-day delivery, which is available for $6.50. Special Occasion & Custom Cakes Did you know Urth Caffé bakes all our own exquisite desserts fresh each day? Our master execu tive chef, Sal Calderone, creates all of our wonderful desserts in our own kitchen using only the fin est all-natural and organic ingredients. We’d love to be a part of your next special occasion. Enjoy an exquisite Urth cake for your next birthday, wedding or special event. Please call 310-253-7788 for more details! Wholesale & Office Prices Buy any Urth organic coffee in its original 5 pound vacuum sealed bag and receive a discount of $ 2.00 off per pound. Please contact our corporate office to get quotes on wholesale pricing for Urth Caffé brand organic coffees, fine teas, information on training sessions and product information. Urth Caffé™ 1307 West Pico Blvd., Los Angeles, CA 90015 • www.urthcaffe.com • email: [email protected] Why Buy Organic Coffee? Heavy Chemicals Coffee is the heaviest chemically treated food commodity in the world. Types of common pesticides are DDT and malathion, which are manufactured in America but are illegal to use on our soil. In lower altitudes, BHT is commonly used on coffee crops applied through airplane dusting. The most common chemical used in coffee production is synthetic petroleum based fertilizers which slowly destroy the soil’s fertility and seep into local water supplies. Exposing coffee workers and their families to these harmful chemicals have caused birth defects and cancer. Scientists have found trace amounts of DDT that have made its way to the Antarctic. DDT is known to remain active for over 15,000 years before breaking down. Deforestation Original coffee trees do not grow in direct sunlight, but under the shade of dense rainforest. Scientists, in the name of progress, developed sun-resistant coffee tree hybrids that have come to comprise 70% of the world’s coffee production. Coffee farmers are clearing lush rainforest at alarming rates to make room for new, sun resistant coffee trees. The Smithsonian Migratory Bird Center estimates that over the last five years 150 species of song birds have been displaced or have gone extinct due to this deforestation. Soil Erosion & Water Contamination Short term thinking brings poor maintenance of the land that has caused severe soil erosion in coffee growing regions. Farmers using petroleum based synthetic fertilizers year after year on the same plot of land eventually find the soil exhausted and unable to grow anything. At processing plants, coffee cherries are de-pulped in aqueducts. The pulp is routinely dumped in local rivers. When coffee trees are treated with chemicals this all but destroys the water supply. Even in situations where chemicals are not used—the organic debris can reek havoc on rivers. Imagine dumping ten thousand banana peals a day into the local water supply—chemical or not it will contaminate the water. Economic Oppression Workers harvesting coffee for wealthy landlords on average make .25 cents per hour and slave 12 to 14 hours a day. These conditions are worse than the garment industry. Small land holders in high altitude locations fall prey to exploitive middlemen known in the industry as “coyotes.” Coyotes are international coffee buyers armed with cash penetrating the most remote farms and paying farmers only pennies for the finest coffees of the world. While coffee retailers, roasters and importers are getting rich—many times the farmers and their families are starving . Urth Caffé Organic Coffee Standards Urth’s environmental, ethical and quality standards for coffee are still unmatched nationwide. Today, there are approximately 150 verified authentic organic coffee farms world wide. Out of 150 organic farms only 8 meet the rigid Urth Caffe standards. Certified Organically Grown All coffees must be certified to be organically grown by reputable third party inspectors. Certified organic for Urth Caffé means grown 100% chemical free. Inspectors test soil, leaf and beans for chemical residue; they audit the shipping of the beans to prevent blending or spraying of beans; and they inspect the roasting facility. All Urth coffees are fully inspected, documented and certified annually. Shade Grown & Bird Friendly We do not buy from farmers that have deforested land. Our source farms are situated deep with in the dense shade of the rainforest. Only old, non-sun resistant coffee stock are used which are known to grow up to twenty feet tall. Shade grown coffee takes longer ripen creating sweeter and more aromatic coffee and leaves the fragile habitat of song birds and other jungle creatures intact. Sustainable Agriculture Sustainable agriculture is a holistic approach to farming utilizing natural methods to insure superior quality of coffee and to preserve the longevity of the soil. Composting is a key element to sustainable agriculture. The fruit, skins and all organic debris is recycled after processing to make rich, natural fertilizer for future crops. Cross cropping and intercropping of other kinds of commodities with in the coffee plantation plays a major role in protecting soil vitality and providing economic diversity for the growers. Many other innovative techniques are used by sustainable farmers for effective, natural pest control and for yielding healthier crops of coffee. Fair Trade All Urth coffees are bought at a guaranteed premium—usually three times more than the highest market price for conventional coffee. Urth also contributes 100% of our charitable dollars to Coffee Kids, a non profit group who helps build roads, schools and so much more in the villages were we get our coffees. We want to know that the passion and hard work that goes into growing Urth coffees will result in better living conditions and fair wages. Highest Quality Only the crème of the crop is good enough—our coffees are grown at the highest altitudes from the original coffee seed stock, old Typica and Bourbon trees, produced according to the finest European processing standards—insuring the lowest acid, finest tasting coffee you will ever try! Coffee that meets Urth standards are some of the rarest and most sought after coffee beans in the world. FRESH ROASTED WHOLE BEAN COFFEE MENU Each season we choose the very finest beans from our farmers - carefully selecting only a small percentage of the crop representing the coffee’s finest seasonal flavor & characteristics. All coffees are roasted fresh weekly. No coffee is sold at the café after 7 days. We guarantee the freshness and quality of all Urth coffees.