Prince's Seeing Is Believing Annual Review

TRANSFORMING BUSINESS TRANSFORMING COMMUNITIES

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 01/41 CONTENT

Welcome to The Prince’s Seeing is THE PRINCE’S FOREWORD 03 Believing Annual Review 2010. Please INTRODUCTION 04 navigate through the pages using the THE OPPORTUNITY FOR BUSINESS 05 arrow icons TRANSFORMING BUSINESS >> TRANSFORMING COMMUNITIES 06 NOTE: All titles and company names were correct at the time of the visits. SECTION 1 > SHAPING BUSINESS LEADERSHIP 07 A GROWING NETWORK 08 LEADING CHANGE INTERNALLY 09 DEVELOPING COLLABORATIVE ACTION 10

SECTION 2 > A TARGETED RESPONSE 12 EDUCATION 13 EMPLOYABILITY AND SKILLS 17 ENTERPRISE 26 ENVIRONMENT 29

SECTION 3 > SUPPORTING LONG TERM SOLUTIONS 34 BUSINESS ACTION ON HOMELESSNESS 35 THE PRINCE’S RURAL ACTION PROGRAMME 36 THE PRINCE’S MOSAIC PROGRAMME 37

TAKE ACTION 38 INDEX OF THE PROGRAMMES & PROJECTS VISITED IN 2010 40

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 02/41 THE PRINCE’S FOREWORD

“Time and time again, Business in the Community has proved that these visits can be crucibles for creative, collaborative action. However, even more crucial is that such engagements makes good business sense too.”

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 03/41 INTRODUCTION

“As anyone who has been on a In a world where 24-hour media and enterprise and protecting the environment are visit will know, the day itself can incomprehensible amounts of information fly past relevant to all businesses and in many cases are stir up pretty powerful emotions. our eyes all day, the temptation is to think that interlinked. Attending or leading a visit can often The beauty of the programme society’s ills have been thoroughly measured and act as a vital catalyst for businesses to start re- is that, with the support of are being managed by somebody else. The Prince’s examining the impacts of their core practices and Business in the Community, we Seeing is Believing is about closing the gap reconsidering the way they operate. between boardrooms and communities. can help you and your business This year, in response to the Government’s turn your desire to help into Looking back over BITC’s 28 years of experience, Big Society aspiration, we have consulted our long-term change.” we published the “Transforming Business, leadership and learned from them about the Transforming Communities” report in December barriers to further engagement. We are working 2010. This set out the most effective ways with government to remove the barriers but businesses can make, and are making, a real our challenge remains: to engage even more difference to communities. Thanks to the businesses; to increase the amount of excellent leadership of HRH The Prince of Wales, we have work showcased through The Prince’s Seeing is used Seeing is Believing visits for over 20 years as Believing; and to reach more people in Britain’s a tool to demonstrate this best practice and inspire most deprived communities. businesses to act. 77 % of our business leaders agreed that they As anyone who has been on a visit will know, the could do more to scale-up strategic support for day itself can stir up pretty powerful emotions. The communities across their business. A good first beauty of the programme is that, with the support step on this journey would be attending one of our of Business in the Community, we can help you and Seeing is Believing visits to see the most effective your business turn your desire to help into long- innovations out there. Why not join us: you will get term change. the chance to see and understand the needs of our communities and, with the support and brokerage In 2010 our visits saw our business leaders in a provided by Business in the Community, develop wide variety of settings, discussing a broad range an appropriate response to these needs. of topics. The issues raised around finding an appropriately skilled future workforce, getting Stephen Howard Chief Executive, Business in the Community vulnerable individuals into employment, fostering

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 04/41 THE OPPORTUNITY FOR BUSINESS

The Prince’s Seeing is Believing is one OUR VISITS ARE DESIGNED TO: Peter Ayliffe, President and Chief Executive, Visa Europe, 2010 Seeing is Believing delegate, said: of Business in the Community’s flagship n Identify the issues most relevant and pressing “The programme is highly effective for the to communities programmes, delivered on behalf of HRH following reasons: n Showcase examples of successful solutions The Prince of Wales since 1990. n Promote change through individual and collaborative n It facilitates direct contact with the people impacted by the actions undertaken by support organisations and business action programmes that companies like Visa can support – this is always the most powerful way of assessing their Through unique visits into the heart WE OFFER BUSINESS LEADERS THE effectiveness; of UK communities, the programme OPPORTUNITY TO: n It enables business leaders to hear directly from the offers a powerful way to challenge n Lead or attend a Seeing is Believing visit people running these support organisations about business leaders’ perceptions on key n Help us grow the network by recommending visits to their challenges and what kind of help they would most other leaders appreciate now and in the future; responsibility issues, across industries, n Use the visit to review the impact of products, n It provides an opportunity for business leaders to within individual businesses and through services and business operations exchange views and experiences amongst themselves supply chains. n Identify and take action on the social issues most and of course to make contacts that may be helpful for relevant to business them in the future; n Use our tailored In-house visits to engage your n It is very well organized and creates the right workforce environment for a very open dialogues.”

Learn more about our 2011 programme

OUR VISITS ARE DESIGNED TO: n Identify the issues most relevant and pressing

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 05/41 TRANSFORMING BUSINESS TRANSFORMING COMMUNITIES

SECTION 1 > SHAPING BUSINESS LEADERSHIP 07 SECTION 2 > A TARGETED RESPONSE 12 SECTION 3 > SUPPORTING LONG TERM SOLUTIONS 34

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 06/41 SECTION 1 > SHAPING BUSINESS LEADERSHIP

A GROWING LEADING CHANGE DEVELOPING NETWORK INTERNALLY COLLABORATIVE ACTION

Over the past 21 years, The Prince’s The Prince’s Seeing is Believing offers The Prince’s Seeing is Believing brings Seeing is Believing programme has a powerful way to bridge the gap businesses and communities together, inspired and engaged more than 7,500 between senior management ambitions transcending boundaries to tackle top UK business leaders to take action on and the enthusiasm of their company’s the often complex issues faced by our key social responsibility issues. Our 2010 workforce to impact positively on society, where companies can bring list of visit leaders and delegates gives a society. In-house Seeing is Believing about real change. snapshot of this ever-growing network. visits have been used by businesses to deliver a multiplier effect for their investment in the community.

Read more Read the Heineken UK case study Read the case studies

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 07/41 SECTION 1 > SHAPING BUSINESS LEADERSHIP All job titles and company names were correct at the time of visit A growing network Leaders and delegates below participated in the national programme of visits

In 2010, over 550 business leaders went on 44 Seeing is Believing visits across the UK, these included:

David Adair Diana Breeze Visit Leader Lynne Graham Gail Johnson Gary McDowell Lee Ranson Mei-Li Tan Head of Community Affairs Director HR Central Paul Drechsler HR Director Head of Social Responsiblility Divisional Head of HR Managing Partner Managing Director – Franchise PricewaterhouseCoopers J Sainsbury plc Chairman and Chief Executive BaxterStorey & Charities Findel Education Ltd Eversheds LLP Initiative, Global Transaction Richard Akers Mark Bretton Officer Richard Greenhous Serco group plc Visit Leader Visit Leader Services Managing Director Retail Vice President, Head of Wates Group Ltd Deputy Director Tim Jones Ruby McGregor-Smith Richard Reid Citi Land Securities Group Business Process Outsourcing Eva Eisenschimmel East London Olympic Legacy Partner Chief Executive Officer Senior Partner & London Visit Leader Mark Allen UK & Europe Chief Operating Officer, Department for Communities Freshfields Bruckhaus MITIE Group Chairman Truett Tate Chief Executive Tata Consultancy Services People, Organisation & Brand and Local Government Deringer LLP David Micciche KPMG LLP Group Executive Director, Dairy Crest Group plc Helen Buck Performance James Hallatt Tim Jones Health, Safety, Environment Visit Leader Wholesale Banking EDF Energy Lloyds Banking Group Ian M Anderson Business Unit Director – General Manager Executive Director of Delivery and Sustainability Director Sir Stuart Rose Senior Director, Planning Grocery Visit Leader GlaxoSmithKline Consumer University Hospital Birmingham John Laing plc Executive Chairman Steve Waggott CB Richard Ellis Limited J Sainsbury plc Mark Elborne Healthcare UK NHS Foundation Trust Ray Mills Marks & Spencer plc Chief Executive President and Chief Executive 21st Solutions Limited Jim Arnold David Cheyne Richard Hardie Visit Leader Partner Justin Sargent Senior Partner Officer Vice Chairman Malik Karim PricewaterhouseCoopers Managing Director Consumer Jamie Walls Executive Director GE UK, Ireland and Benelux Morrison Utility Services Linklaters LLP UBS Limited Managing Director Terry Morgan CBE, FREng Group, UK Vice President, UK Limited Sunil Rai Chopra Elizabeth Ewen Anton Herbig Fenchurch Advisory Partners Chairman The Nielsen Company Communications Vice President & Global Head Regional Director Senior Vice President, GMS John Kerr Crossrail Neil Scales OBE Shell UK David Atkins Michael Page International plc Chief Executive Officer of Sales Consumer Healthcare Managing Partner – Talent Ken Murphy Chief Executive & Director Chris Waples Hammerson plc Tata Consultancy Services Adrian Ewer GlaxoSmithKline Deloitte LLP Commercial Director General Operations Director Visit Leader Chief Executive Robert Higginson Neil Kirkby Alliance Boots Merseytravel John Laing plc Peter Ayliffe John Laing plc President and Chief Executive Richard Collier-Keywood Managing Director Chief Executive Officer Barry O’Brien Philip Sellwood Tony Waters Visa Europe Managing Partner Matthew Fearn Warburtons Enterprise plc Head of Corporate Finance Chief Executive Managing Director PricewaterhouseCoopers Group Chief Finance Officer Elaine Higginson Isaac Krymolowski Freshfields Bruckhaus Energy Saving Trust Solo Cup Europe Lee Bansil Brakes Group External Relations Director Marge Connelly Managing Director Global Head of Consulting Deringer LLP Visit Leader Timothy Wates Procter & Gamble UK Global Chief Operating Officer Jordi Ferrer United Coffee UK & Research Stephen O’Brien Abuali Malik Shroff Chairman Barclaycard Director and Executive Sponsor DTZ Chairman and Managing Wates Family Holdings Campbell Barker Roy Hill Chairman David Cook for CSR Managing Director, Europe Visit Leader Barts and The London NHS Director Carmen Watson Director, Corporate Strategy CISCO UK & Ireland Sheffield Real Estate GlaxoSmithKline plc General Manager Corporate CH2M Hill Irwin Lee Trust and Vice-President, Managing Director Affairs, Strategic Development Rory Fisher Vice President and Managing Business in the Community Georgia Siora Pertemps Recruitment Mike Beason Nick Hindle & Government Affairs Managing Director-Integrated Vice President Communications Director Gary Parker Director, Consulting – Partnership Managing Director 3M UK Systems Technologies Procter & Gamble UK Development, Planning Vielife Ltd UK & Northern Europe HR Director Stephen Wells John Cornley BAE Systems McDonald’s Restaurants Claire Levens Enterprise plc & Economics Group Strategy and Business Nicolas Bertrand DTZ Managing Director Nick Flew Visit Leader Head of Advocacy and Simon Peters Development Director Plant Manager Touch Worldwide Managing Director, UK & Europe Responsibility Cilla Snowball CBE Costain Group Cummins Power Generation Inc. Steve Holliday Business Director, Education Roger Cotton Parsons Brinckerhoff Group Chief Executive Officer Starbucks Coffee Company Services Group Chairman and CEO Fiona Wilkinson Brenda Bigland CBE Senior Manager – CSR Martin George National Grid Stephen Lewis Tribal Group plc AMV.BBDO SVP Corporate Communications Headteacher Alliance Boots Managing Director, Group CEO UK General Insurance Richard Solomons Visa Europe Lent Rise Combined School Bryan Hughes Robert Phillips Christopher Cross Development Chief Executive Zurich Financial Services Chief Executive Officer Chief Financial Officer Visit Leader Richard Bobbett Partner BUPA Eversheds LLP Simon Lowe Edelman and Head of Commercial Darcy Willson-Rymer Chief Executive Hogan Lovells LLP Ian Gibson Partner and Head, Risk Development Managing Director UK & Ireland Airwave Solutions Ltd Greg Hurst Robin Pinchbeck Intercontinental Hotels Group Christopher Daniels Managing Director Education Editor Management Services Group Director of Strategy and Starbucks Coffee Company Marc Bolland Head of London 2012 Gleeds Management Services The Times Grant Thornton Corporate Development Valerie Soranno Keating Moira Wilson Chief Executive Officer Activation, Wholesale Banking Farah Ramzan Golant CBE Wade Lyn Petrofac Limited Chief Executive Strategic Director Adult and Marks & Spencer plc Visit Leader Barclaycard Lloyds Banking Group Chief Executive Officer Christopher Hyman Managing Director Derek Pitcher Community Services Marc Boulter Andrew Donovan Abbott Mead Vickers Chief Executive Cleone Foods Limited Managing Director, UK Howard Stones City of Bradford Metropolitan Director of Power and Human Resources Director Grant Gordon Serco Group plc David Manson Cyril Sweett Group plc Executive Director District Council Process, and Vice President Magnox North Director General Head of Liquidity Management, Skanska UK Jeff Winterbottom of Transmission & Distribution Bridget Jackson Andrew Quincey Anne Downey The Institute for Family Corporate Sustainability Cash & Trade Director of Group Procurement CEO Adviser Services Business Barclays Corporate Dalkia plc AMEC Human Resources Director Director Transport for London Motability Operations Limited PricewaterhouseCoopers

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 08/41 SECTION 1 > SHAPING BUSINESS LEADERSHIP > LEADING CHANGE INTERNALLY Heineken UK case study

As the UK’s leading brewer and cider maker, WHAT HAPPENED NEXT... Heineken UK recognises its duty to lead the Heineken UK brought forward its decision to industry in encouraging responsible alcohol delist Strongbow Black cider, a higher strength consumption. cider with an increased risk of irresponsible use.

In July 2010, Heineken UK asked Business Insights from the visit have been integrated into in the Community to organize a tailored the three year plans of Heineken’s sustainability In-house Seeing is Believing visit in London strategy ‘Brewing a Better Future’. for its UK Management Team. Heineken UK is working with BITC to develop a This thought-provoking visit gave delegates workshop to stretch its thinking about embedding the opportunity to see first-hand the issues responsibility into its brands. This will be held in surrounding alcohol misuse. It invited them to the first quarter of 2011. come together as a team to tackle this agenda across the company’s business functions. INDEX > Learn more about the programmes and projects we visited Stefan Orlowski, Managing Director, Heineken Paul Hoffman, Supply Chain Director, Heineken UK, at Graham House, homeless hostel, London UK, leader of the visit, said:

“ It was a very valuable, at times challenging, but certainly great learning experience. It busted some myths and created much higher awareness IT IS ESTIMATED THAT ALCOHOL among Heineken UK’s management team, COSTS THE NHS £2.7 BILLION and commitment to integrating responsible consumption into the way we * PER YEAR do things.”

* Chief Medical Officer’s 2009 Annual Report

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 09/41 SECTION 1 > SHAPING BUSINESS LEADERSHIP > DEVELOPING COLLABORATIVE ACTION HRH asks businesses to work together in the North East

Visit Leader > Ken McMeikan Without the Seeing is Believing visit I doubt we Chief Executive, Greggs plc would have fully understood the scale of the challenge facing the community.” In May 2010, HRH The Prince of Wales joined Ken McMeikan to lead a Seeing is Believing visit in the WHAT HAPPENED NEXT... North East as part of a series of events to mark Since the visit, a new buyer has been found for the HRH’s 25th Anniversary as President of BITC. Corus steel plant which will mean the creation of a significant number of new jobs. The visit raised business leaders’ awareness of The issues of unemployment, education and skills the challenges faced by communities in Teesside, remain important in the Redcar area as it faces an area deeply affected by chronic long term high job losses in the public sector. Businesses who unemployment since the 1980’s. In particular, the participated in the visit are working together to visit focused on the issues facing the area after find longer term solutions to these challenges. the part closure of the Corus steel plant in Redcar.

Ken McMeikan said: To date: “ What struck me about the visit to Teesside and n They have committed funds to support the Teeside visit – a reading volunteer from Johnson Matthey at Caedmon ongoing work of Redcar Development Trust to Primary School, Grangetown the potential closure of the Corus steel works was not only the massive personal impact on create jobs in the area. the employees but also the major psychological n Greggs plc has seconded a member of staff blow for the community as a whole. to work full-time alongside the Trust and to coordinate the Seeing is Believing group’s work As a group of business leaders we believe we across Teesside over the next 6 months. can do something. We also know that what we are setting out to do is going to take time. n They are developing a collective action plan to There won’t be a quick fix and we need to stay support local primary and secondary schools committed for the long-term but we believe that in the area, through BITC’s ‘Right to Read’ and we really can make a difference and that the ‘Business Class’ programmes. community needs us to at least try. INDEX > Learn more about the programmes and projects we visited

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 10/41 SECTION 1 > SHAPING BUSINESS LEADERSHIP > DEVELOPING COLLABORATIVE ACTION THERE COULD BE AS MANY AS 2 MILLION PENSIONERS LIVING Companies partner to help older vunerable consumers IN POVERTY IN THE UK*

Visit Leader > Charles Breslin WHAT HAPPENED NEXT... Customer Service Director, British Gas In 2010, the group undertook its first initiatives in Stay warm and Manchester, one of the cities with the highest rate In June 2010, the Department for Work and of pensioner poverty in the UK: Pensions sponsored a Seeing is Believing visit in well this winter n Combining to Care distributed pharmacy bags London to raise awareness of the challenges faced from around 80 pharmacies in the poorest by older vulnerable customers. The visit gave birth areas of Manchester to the Combining to Care partnership. n DWP distributed a ‘pensioner poverty toolkit’ This partnership between business, public and to partner organisations third sector aims to improve the lives of some of n The group planned volunteering activities to the poorest elderly people in the UK. help poor pensioners

Help us to help you Charles Breslin said: In 2011, Combining to Care plans to collate pay your fuel bills “ Organisations across three sectors are working and share best practice guidance on handling together to channel what they do best to help vulnerable customers. Each partner will seek the most vulnerable. We are reaching out to to use their relationships with pensioners to Call Age UK Advice now on thousands of older people, many of whom are encourage the most vulnerable to seek help lonely and isolated, as we plan to make available through the partnership. to them a range of appropriate products and 0800 169 65 65 Combining to Care partners services whilst providing support through or visit your local Age UK n DWP* n Sainsburys employee volunteering.” or Age Concern to put n British Gas n AgeUK more money in your pocket. n Npower n BITC n Post Office n Aviva n Central Manchester University, Hospitals NHS Foundation Trust Combining to Care INDEX > Learn more about the The public, private and charity sectors working together in programmes and projects we visited partnership to help pensioners in Manchester *Department for Work and Pensions (DWP) official statistics.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 11/41 SECTION 2 > A TARGETED RESPONSE

EDUCATION EMPLOYABILITY ENTERPRISE ENVIRONMENT & SKILLS

2010 Seeing is Believing visits This year, Seeing is Believing visits In 2010, Seeing is Believing visits Seeing is Believing continues to highlighted the need for emphasized the need for the focused on the need to create showcase the need for companies companies to help raise the business community to address a truly sustainable, joined-up to address environmental issues aspirations of young people in the UK skills gap. Visits challenged approach to support the UK’s local and lead the movement towards the UK and equip them with the company leaders to re-think the economies. Bigger companies a more sustainable future for skills they need to succeed in the ways businesses recruit, train and should share their knowledge and business and society. workplace. Visits showcased ways retain talent. expertise to support small and business can work in partnership social enterprises in the UK. with schools and educational organisations to bridge the gap between education and employment.

Read case studies Read case studies Read case studies Read case studies

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 12/41 SECTION 2 > A TARGETED RESPONSE EDUCATION

In the UK, many young people come “ It is about working together to ensure OVER 50% OF YOUNG from families who have neither the that we have a more skilled, better first-hand experience of working life, trained workforce in the future. As PEOPLE IN THE UK LEAVE nor the networks to provide them with teachers we need to call on, and in fact effective guidance and role models. This welcome, the help of experts in their SCHOOL WITHOUT THE creates clear challenges for the nation’s field to support us and the students in BASIC PASSPORT THEY economic and social stability now and our care.”

in the future. Brenda Bigland, Headteacher, NEED, IN THE SHAPE OF Lent Rise Combined School GOOD QUALITY EXAM 2010 Seeing is Believing visits created a strong will to increase the investment RESULTS, TO SAFEGUARD in sustained strategic engagement with THEIR FUTURE.* schools, which aims to: n Increase educational achievement n Raise children’s aspirations n Bridge the gap between education

and the world of work * Department for Education, 2009 KS4 performance tables for all schools in England.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 13/41 SECTION 2 > A TARGETED RESPONSE > EDUCATION 70% OF EMPLOYERS WANT ACTION TO IMPROVE THE EMPLOYABILITY What Works in Schools SKILLS OF SCHOOL LEAVERS*

In 2010, Procter & Gamble UK, Wates Group and WHAT HAPPENED NEXT... KPMG led a series of three Seeing is Believing As a direct result of these visits, John Laing plc visits focusing on ‘What Works in Schools’. has agreed to a three year programme with The Prince’s Teaching Institute to support schools These bespoke visits opened a dialogue between in Swindon. The company has also agreed to schools and business leaders on what schools participate in BITC’s Business Class programme in need most from companies. Delegates gained Swindon with other business partners including first-hand experience of initiatives which have a Nationwide and Zurich. significant positive impact on education in the UK: BITC’s Business Class model, Teach First and The J Sainsbury plc is now a supporter of Teach First Prince’s Teaching Institute. and is currently looking at various activities to provide support to the organisation. Irwin Lee, Procter & Gamble UK, said: “ I’ve been honoured to both attend and host Freshfields Bruckhaus Deringer LLP continues Seeing is Believing visits. Through the 2010 to enjoy a strong relationship with Teach First. ‘What Works in Schools’ visits including the one I led, we wanted to draw attention to the Terry Morgan, Crossrail, Richard Hardie, UBS Limited and Richard Reid, KPMG, meet Teach First teachers at Bethnal Green Technology College, London most fundamental issue facing the future of our businesses and the country: education, in INDEX > Learn more about the Visit Leaders particular educational disadvantage. programmes and projects we visited

Business needs to lead in this area. We have a Visit John Laing plc website responsibility to influence the agenda and be part of the conversation in securing a brighter future for young people today - our workforce of tomorrow. Businesses can be a formidable force for change - a force for good - and nothing brings Irwin Lee Paul Drechsler Richard Reid this to life better, nor provokes more action than Vice President and Chairman and Senior Partner and witnessing it first-hand.” Managing Director, Chief Executive, London Chairman, * CBI – Ready to grow: business priorities for education Procter & Gamble UK Wates Group Ltd KPMG LLP and skills report (2010).

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 14/41 SECTION 2 > A TARGETED RESPONSE > EDUCATION MORE THAN 14% OF 16-24 YEAR OLDS IN THE UK ARE NOT IN EDUCATION, Work Inspiration EMPLOYMENT OR TRAINING*

In October 2010, Sir Stuart Rose, Chairman, Marks WHAT HAPPENED NEXT... & Spencer plc, led a Seeing is Believing visit in Petrofac Limited has joined the Work Inspiration London to engage more businesses on Work campaign. Robin Pinchbeck, Group Director of Inspiration, a campaign he launched in 2009 to Strategy and Corporate Development, also became improve work experience opportunities for young a friend of Haringey Sixth Form Centre, London, people and bridge the gap between education and and offered his time to mentor students. the world of work. Visa Europe was inspired by the visit and will Since September 2009, 100,000 work placements apply some of the insights gained on the day to its have been created through the campaign and over ‘In Development’ apprenticeship programme that 500 companies have become Work Inspiration will be launched next autumn. employers.

Sir Stuart Rose said: INDEX > Learn more about the “ Inspiring and supporting talented young people programmes and projects we visited to move seamlessly from education into their

Adrian Ewer, CEO, John Laing plc, meets students from the Careers Academy, chosen professional careers is a responsibility Haringey 6th Form College that all businesses should share. We need to do all we can to secure the next generation of top Visit Leader class employable recruits – helping to equip them with the skills and confidence they need in today’s ever-competitive job market. That’s why M&S is proud to be supporting BITC’s work by leading this Seeing is Believing visit.”

Sir Stuart Rose Chairman, Marks & Spencer plc * Audit commission in 2010.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 15/41 SECTION 2 > A TARGETED RESPONSE > EDUCATION Raising educational standards and increasing the employability of young people in the West Midlands

Visit Leader > David Richardson WHAT HAPPENED NEXT... Regional Director, Lloyds TSB Large Corporate, Lindsey Clark, Headteacher, Park View Business Midlands, East & South West & Enterprise School, West Midlands, said: “ As a Business & Enterprise School we appreciate In November 2010, David Richardson invited a the importance of working with businesses. The group of West Midlands-based business leaders visit was an excellent opportunity for our pupils to follow him on Seeing is Believing visit in to meet with business leaders on a one-to-one Birmingham. basis, find out what it takes to get to the top and aspire to even greater heights”. The group met with two schools and a community organisation to reflect on the best ways business Early indications show that business delegates can work in partnership with education in the were keen to explore different levels of region to improve employment chances for involvement such as work placements, mentoring young people. opportunities and partnerships with City United Community School, to develop apprenticeships. David Richardson said: “ A Seeing is Believing visit is a day to make a David Richardson, Lloyds TSB, talking to young people from Park View Business and Enterprise School INDEX > Learn more about the difference. The chance to think about how you, programmes and projects we visited colleagues or people that you know can play a part in building the aspirations of young people who are making their way in life. Just a few hours of your time is all that it takes to see the difference 70% OF EMPLOYERS WANT you can make in helping our next generation in the ACTION TO IMPROVE THE belief they have for their future” EMPLOYABILITY SKILLS OF SCHOOL LEAVERS*

* CBI – Ready to grow: business priorities for education and skills report (2010).

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 16/41 SECTION 2 > A TARGETED RESPONSE EMPLOYABILITY & SKILLS

The future prosperity and productivity 2010 saw a sharp rise in unemployment, YOUTH UNEMPLOYMENT of UK business depends upon how most significantly amongst young people. effectively it can build its capacity to There is an urgent need and opportunity COSTS THE UK ECONOMY compete in the shifting sands of the for the UK business community to re- global economy. think the way it recruits talent, breaks £4.7 BILLION A YEAR, OR barriers to work and develops employees. In addition to building companies’ £90 MILLION A WEEK, competitiveness, developing the nation’s This year, we are proud that leaders IN PRODUCTIVITY LOSS employability skills and talent base has from the UK’s most influential companies the potential to transform society by chose The Prince’s Seeing is Believing to AND BENEFITS CLAIMED.* reducing unemployment, promoting lead by example and share with others social inclusion and social mobility. their conviction that businesses need to lead the way on the employability and skills agenda.

*The Cost of Exclusion: Counting the cost of youth disadvantage in the UK, 2007, The Prince’s Trust.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 17/41 SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS 6 OUT OF 10 EMPLOYERS HAVE DIFFICULTIES RECRUITING Developing skills for the low carbon economy STEM-SKILLED INDIVIDUALS*

Creating a low carbon economy demands all WHAT HAPPENED NEXT... organisations to nurture talent and develop new Jim Arnold, Executive Director, Morrison skills and behaviours in their people. Utility Services, said: “Morrison Utility Services is at the early stages In June 2010, Steve Holliday, Group CEO, National of exploring how we can develop our approach to Grid, and Chair of BITC’s Talent and Skills corporate responsibility. Seeing Is Believing was leadership team, led a visit in London to urge the catalyst for us beginning this journey.” companies across all sectors, including energy and construction, to address the UK’s talent gap. Enterprise plc is now a member of BITC and is currently taking its involvement on the Steve Holliday said: employability and skills agenda further through “Engineers and scientists will be the people who the BITC Work Inclusion campaign. solve the big challenges facing us all like energy sustainability and climate change. It’s up to us Mark Allen, CEO, Dairy Crest plc said: now to inspire the next generation to take up these “At the end of the visit I was left with an crucial challenges and this is why this Seeing is overwhelming desire to do more. It was patently Howard Stones, Executive Director, Skanska, and Mark Elborne, President & Chief Executive Officer, Believing visit is so important.” obvious from the changes we saw that business GE UK, Ireland and Benelux, meet Tubelines’ apprentices can, and in the examples we saw does make a Since the visit, Steve Holliday, National Grid, difference.” Visit Leader became a Founder Member of the Ellen McArthur Foundation alongside Renault, Cisco, BT and Kingfisher.

INDEX > Learn more about the programmes and projects we visited

Visit the Ellen McArthur Foundation website Steve Holliday Group CEO, National Grid, and Chair of BITC’s Talent * 2008, the CBI Education & Skills survey. STEM: and Skills leadership team Science, Technology, Engineering and Maths.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 18/41 RESEARCH SHOWS THAT HEALTH INEQUALITIES SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS ARE A REFLECTION OF WIDER SOCIO-ECONOMIC Health inequalities INEQUALITIES INCLUDING INCOME AND EMPLOYMENT*

Poor health can have a direct impact on WHAT HAPPENED NEXT... companies through employee absence, lost The visit has prompted delegates to reflect efficiency and productivity. on how existing company initiatives could be used more strategically to support frontline In September 2010, Mark Elborne, CEO & organisations, for example: President, GE UK, Ireland and Benelux, led a delegation of business leaders on a Seeing n Using existing employee volunteering is Believing visit to see the importance of programmes to focus on skills based support companies understanding the health inequality for frontline organisations gap in the UK and its impact on business. n Expanding employability and skills training facilities to social enterprises and training for The visit has reinforced the critical link social entrepreneurs (e.g. via the Learning Hub between employability and health inequalities. at Birmingham University Hospital NHS Trust) It brought to light businesses’ capacity to help through supporting skills, employment and the Martin George, Chair - Group Sustainability development of enterprise in communities. Committee, Bupa said: Georgia Siora, Director, Consulting - Development, Planning & Economic, DTZ, meets clients of Social “The visit effectively demonstrated the scale and Mark Elborne said: Action for Health at Clapton Park Housing Estate, London, Hackney substance of health inequality in the East End “ I believe business is key to helping raise awareness and the important role that business can play to Visit Leader of the social inequalities that can adversely address some of these challenges. To help play our affect health and GE will continue to invest in and part, I am excited that Bupa will take forward a new develop practical solutions to help address the partnership in East London with MEND, a social issue. At GE, we are very proud to play an active enterprise with a proven model to help children, and part in these extremely important and worthy BITC their families, change behaviour and improve their events. We share the same values as Business diet, exercise and self-esteem.” in the Community – particularly the desire to create healthy, sustainable communities and INDEX > Learn more about the Mark Elborne environments for all.” programmes and projects we visited President & Chief Executive Officer, GE UK, Ireland and * 2009, The Marmot Review: Strategic review Benelux of health inequalities in England post 2010.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 19/41 SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS THE COST OF WORK EXCLUSION TO SOCIETY IS VAST IN LOST TALENTS, Recruiting from excluded groups BENEFITS CLAIMED AND LOST TAXES*

The case for action is clear: without support, WHAT HAPPENED NEXT... excluded individuals remain marginalized and Following the visit, Pertemps Recruitment far from the job market. By developing their Partnership is exploring ways to work with the employability skills and through access to work social enterprise Pozyganza and the potential placements, people can gain employment, of helping place the students running this small overcome exclusion and go on to achieve business into employment. successful working lives.

Carmen Watson, Managing Director, Pertemps In September 2010, Ruby McGregor-Smith, Recruitment Partnership was very impressed CEO, MITIE Group, and Chair of BITC’s Race by the clients of the Big House homeless hostel for Opportunity campaign, led a visit to show visited on the day and how they had been helped. her fellow business leaders the opportunity for Pertemps is currently discussing with partners in companies to find and nurture talent in the UK’s its supply chain how it may support the project. most deprived communities.

Ruby McGregor-Smith said: Additionally, following subsequent discussions with MITIE, Pertemps has joined BITC and signed Elizabeth Ewen, Regional Director, Michael Page International, at Posyganza “ Long term unemployment is a major contributing factor in child poverty, ill health, re-offending up to the Real Apprentice Programme.’ and homelessness and I think it is important for Visit Leader business to do its part in helping people get their lives on track. The good news is that the business community is addressing this with practical assistance – MITIE’s Real Apprentice Programme gives people from all walks of life the opportunity and the support to achieve their goals”

INDEX > Learn more about the Ruby McGregor-Smith programmes and projects we visited CEO, MITIE Group, and Chair of BITC’s Race for Opportunity campaign *Department for Work and Pension official statistics.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 20/41 SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS THROUGH A UNIQUE MODEL OF TRAINING AND RECRUITMENT, THE RETAIL ACADEMY HAS HELPED OVER 500 PEOPLE ACCESS JOBS AT HEATHROW AND SAVED THE Unlocking Talent AIRPORT’S RETAILERS AN ESTIMATED £200,000 IN RECRUITMENT COSTS*

Attracting and securing talent is not just about working with the education system. It is also WHAT HAPPENED NEXT... about thinking creatively to break barriers to On this visit, trainees of the Retail Academy, employment and seek out untapped resources in Heathrow, participated in mock-up interviews the most deprived communities. with senior business delegates. A trainee reports: In November 2010, Christopher Hyman, Chief “ When given the opportunity to be interviewed by Executive, Serco Group plc, and Chair of The top business men, I volunteered! I found it very Prince’s Seeing is Believing programme, led an helpful, it was very professional, and I felt very eye-opening visit to HMP/YOI Feltham and the proud when the feedback I received was that Retail Academy for business leaders to learn I would have no problem passing an interview. and reflect on the challenge of unlocking With that in mind I went for an interview with Britain’s hidden talents. Wagamama and got the job and I have been working at Terminal 5 for 3 weeks now.” Christopher Hyman said: “ Unlocking talent is a crucial challenge for our During a reconvene meeting, hosted by Hogan country in a more competitive world and business Stephen Wells, Group Strategy and Business Development Director, Costain Group, interviews a young Lovells and chaired by Christopher Hyman, there trainee at the Retail Academy, Heathrow has a key role to play in addressing this challenge. was a consensus amongst delegates that business We have an enormous amount of talented young should explore how to replicate existing successful Visit Leader people but often with untapped potential. If we employability programmes rather than reinvent in the business community can work together to the wheel. remove the barriers to progression and success, then not only can we help them as individuals, we can also help to produce a more competitive country in the years to come.”

INDEX > Learn more about the Christopher Hyman programmes and projects we visited Chief Executive, Serco Group plc, and Chair of The Prince’s Seeing is Believing programme *The Retail Academy, Heathrow, 2010.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 21/41 SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS IN THE UK, QUALIFICATIONS IMPROVEMENTS OVER THE LAST 10 YEARS HAVE ADDED BETWEEN £30-50 BILLION Developing employability skills of young people TO GDP AND CREATED AROUND 200,000 JOBS*

Developing employability skills of young people WHAT HAPPENED NEXT... is about understanding the challenges they face The visits showed the link between the basic skills and working in collaboration with education, local gap faced by children in the UK and the inability organisations and communities so that young of some young people to access and gain work in people of all abilities can find a place in the world the future. of work. The group of business leaders recognised the In November 2010, Darcy Willson-Rymer, value of an early intervention and pledged Managing Director UK & Ireland, Starbucks, led their support to improve literacy skills in the a visit to highlight the role and the capacity of communities where their business operate, in business to provide young people with support particular by working closely with the National at every stages of their education journey from Literacy Trust. supporting the development of basic literacy skills in early years to offering work placements As a result of the visit, Starbucks has committed in later stages. to staffing two new ‘pop-up shops’ with young people taking part in the Princes Trust’s Darcy Willson-Rymer said: programmes. This is a great example of a Darcy Willson-Rymer meets young people at Eco-Actif services, a Community Interest Company “ The Seeing is Believing programme is a great business opportunity used to engage and support leveller. We have met some inspiring people – the professional development of young people Visit Leader working hard to improve their life chances, despite facing multiple barriers to employment. considerable challenges. Employers can play a vital role in supporting the sorts of services that help young people improve their skills and increase their job prospects through giving time, expertise, funding and through opening our doors to provide placements and work experience. We will have a major skills deficit on our hands if we do not INDEX > Learn more about the Darcy Willson-Rymer take the opportunity now to invest in the future programmes and projects we visited Managing Director UK & workforce.” Ireland, Starbucks Coffee * Leitch Review on Skills, 2008, UK Commission for Company Employment and Skills (UKCES).

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 22/41 SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS Regeneration of the Greenwich Peninsula in London

Visit Leader > Julian Daniel WHAT HAPPENED NEXT... Head of UK South, Bovis Lend Lease ‘Add Studios’, a new music and media training centre, part of Addison Lee, now offers The Greenwich Peninsula is located at the heart Ravensbourne College’s Enterprise and of one of the Olympic host boroughs. Innovation Centre ongoing digital music training.

Ravensbourne, a university sector college In November 2010, Ravensbourne College hosted specialising in digital technology, was relocated the launch of BITC’s flagship Olympic Legacy in the peninsula in September 2010 to play a project to over 100 businesses. key role in developing talented individuals and leading-edge businesses in Greenwich. BITC’s Olympic Legacy Director now sits on Ravensbourne’s business advisory board. In July 2010, Julian Daniel led a group of business leaders on a visit to Ravensbourne to see first-hand the regeneration underway on the Peninsula. The visit helped delegates understand the role of the college in the local community and Ravensbourne College of Design and Communication identify opportunities for business to get involved in the regeneration process from the start.

Bob Harris, Regional Adviser, Regeneration and Olympics Projects Officer, Ravensbourne, said: GREENWICH AND WALTHAM “ The Seeing is Believing visit was essential for TH FOREST STAND JOINTLY AT 24 Ravensbourne in order to test its responsibility IN THE RANKING OF THE MOST proposition and begin to shape our widening participation offer given our change of geography – DEPRIVED BOROUGHS IN THE UK* INDEX > Learn more about the urban East London rather than leafy Chislehurst. As programmes and projects we visited an exercise in partnership, it sharpened our thinking

and enabled new relationships to be pursued.” * London East Research Institute, November 2009 from the IMD: Index of Multiple Deprivation 2007.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 23/41 SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS Homelessness and employability in the North East

Visit Leader > Paul Walker WHAT HAPPENED NEXT... Chief Executive, Sage plc The Seeing is Believing visit led to the launch of a new Ready for Work programme, run in In March 2010, Paul Walker led a visit to partnership with The Cyrenians, and supported by mobilize business leaders in the North East to a £250,000 donation from The Northern Rock address homelessness and employability issues Foundation. in Newcastle. To date, a total of 9 businesses have pledged The day gave delegates the opportunity to learn support for the programme over the next 2 years from The Cyrenians, a regional charity providing in the form of work placements and job coaches. support to homeless individual to allow them back into work and back in society. Lorna Moran MBE, Chief Executive, NRG Group and trustee of The Northern Paul Walker said: Rock Foundation said: “ The impact of my visit cannot be overestimated. It “ Joining the Seeing is Believing visit was both is truly a case of needing to see what is happening humbling and inspirational. The Cyrenians’ team in your neighbourhood before you realise how you Paul Walker, meets staff and trainees in the Brighter Futures construction training project, Newcastle. inspired me because they clearly demonstrated can be empowered to make a difference. I realised how a social enterprise with ambition and capacity that there is a fine line between where most of can achieve great outcomes. I was humbled by the us are today and many of the people who have dedication of the field workers in both the hostels become homeless. It made me realise where we and the training centres”. are able to make a difference in helping people get 97% OF HOMELESS PEOPLE back on their feet and build their lives up again”. WANT TO WORK IN THE FUTURE*

INDEX > Learn more about the programmes and projects we visited

* Off the Streets and into Work (OSW) study ‘No Home, No Job’, 2005.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 24 /41 SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS Employability in Northern Ireland

Visit Leaders > Michael Ryan, Vice-President & WHAT HAPPENED NEXT... General Manager, Bombardier Aerospace and Claire Ferris, Agency Manager, Work West Catherine Bell, Deputy Secretary, Department of Enterprise Agency said: Employment & Learning “ Work West was delighted to host the Seeing is Believing visit and share with the delegates In January 2010, Michael Ryan and Catherine Bell the success of the ‘Social Economy Fund’ which jointly led a visit for 23 business leaders from marries support for social enterprises with the Northern Irish private, public and voluntary employment opportunities for the long term sectors. unemployed.”

The visit showcased great examples of Since attending the visit, HCL BPO Ltd has partnerships between companies, non-profit employed six previously long-term unemployed organisations and the public sector. Delegates individuals, who have successfully overcome learned first-hand from initiatives whose focus is significant barriers to enter the world of work. to support disadvantaged individuals to gain the A further three companies have engaged in the necessary skills and behaviours needed to access Employers’ Forum and are working directly and importantly sustain work. The group of delegates around Michael Ryan, Vice President, Bombardier Aerospace on employability issues in Northern Ireland.

INDEX > Learn more about the programmes and projects we visited BY 2015, 12 OF THE 51 WARDS IN BELFAST WILL HAVE LESS THAN 50% OF RESIDENTS IN EMPLOYMENT*

* BITC Ireland publication, Inspiring Leaders in Northern Ireland, November 2010.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 25/41 SECTION 2 > A TARGETED RESPONSE ENTERPRISE

With the anticipated cuts in public sector and grow. There’s never been a better THERE ARE 4.7 MILLION spending, it is vital that the private time to share this knowledge and sector economy grows in communities expertise and create a truly sustainable ENTERPRISES IN THE that are relying on business to create and joined up approach to doing wealth and jobs. business. UK OF WHICH 99% BITC’s larger members know the ARE SMALL AND MEDIUM Michelle Pinggera, Chief of Staff for Europe, importance of the role they play in Middle East and Africa, Goldman Sachs SIZED COMPANIES* the sustainability of local economies. International said:

They also understand the business “I would encourage all businesses to think about opportunities to be gained from both how they can proactively engage with small and improving the way they do business local enterprises. This can be through mentoring, and support small companies and social changes to procurement processes or facilitating networking opportunities. The challenge for all enterprises locally. big businesses is to find ways to connect with BITC members have the skills and small and medium sized businesses and social enterprises and in this way become champions understanding to support smaller for local economies across the UK.” companies who are seeking to develop

*Go to CBI website

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 26/41 HACKNEY, NEWHAM AND TOWER HAMLETS HAVE SECTION 2 > A TARGETED RESPONSE > ENTERPRISE REMAINED IN THE LIST OF THE MOST DEPRIVED ENGLISH BOROUGHS SINCE THE INDEX OF MULTIPLE Legacy of the London 2012 Olympic and Paralympic Games DEPRIVATION (IMD) WAS FIRST PUBLISHED IN 2004*

In March 2010, Truett Tate, Lloyds Banking Group, WHAT HAPPENED NEXT... led a group of Olympic partners on a Seeing is LloydsTSB increased its community activity in Believing visit to show them how businesses can East London including involvement in London collaborate to create a legacy in UK communities 2012 ‘Changing Places’ volunteering programme, from the staging of the 2012 Games in London. showcased on the visit, to support sustainable communities at Lea Valley Regional Park in One of the solutions favoured by businesses July. LloydsTSB were the biggest contributor delegates was to support a social enterprise of volunteers to BITC’s annual employee initiative in the Olympic Park site. Supporting volunteering day ‘Give & Gain Day’ enterprise is one of the most powerful contributions to economic regeneration business Truett Tate hosted a reconvene dinner following can make. It helps the development of new the visit and urged all delegates to meet with business and therefore employment. The Olympic Park Legacy Company to identify how they might help deliver positive social legacy Truett Tate said: from the Games. “ I was very proud to lead a Seeing is Believing

Jordi Ferrer, Director and Executive Sponsor for CSR, Cisco Systems, at Community-Links visit in 2010. The programme is exceptionally well BITC has been working with the Olympic planned and the level of engagement from people Legacy Company to develop a new social who attend speaks volumes for the value that it enterprise support service as a key legacy Visit Leader brings to them personally and ultimately to their from the 2012 Games. organisations.”

INDEX > Learn more about the programmes and projects we visited Truett Tate Group Executive Director, Wholesale Banking, Lloyds * London East Research Institute, November Banking Group 2009. IMD: Index of Multiple Deprivation.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 27/41 SECTION 2 > A TARGETED RESPONSE > ENTERPRISE THERE ARE APPROXIMATELY 62,000 SOCIAL ENTERPRISES ACROSS THE UK, CONTRIBUTING Supporting social enterprise £24 BILLION TO THE ECONOMY*

UK businesses see supporting social enterprise WHAT HAPPENED NEXT... as a primary opportunity to scale their socio- David Cheyne, Senior Partner, economic engagement and create sustainable Linklaters LLP said: livelihoods in communities where they operate.** “ I am confident that the passion and insight of social entrepreneurs can be complemented by In May 2010, Richard Collier-Keywood, Managing the knowledge, experience and resources of Partner, PricewaterhouseCoopers, led a visit in mainstream business. The visit has reinforced my London to bring the entrepreneurial creativity interest in – and commitment to – this growing part existing in our communities to the attention of of our economy.” some of the UK’s top business leaders. Following the event David Cheyne and Matthew The visit opened the delegates’ eyes to the Sparkes, Global Community Investment Manager, opportunities for companies to work with social Linklaters LLP, have entered into discussions enterprises as a way to make a significant with the School for Social Entrepreneurs difference in disadvantaged areas – sometimes (SSE), regarding opportunities to develop their simply by doing business. partnership. This may include collaborative Junior Smart, former students at the School for Social Entrepreuneur, talks to delegates about his projects that promote the value of the SSE Richard Collier-Keywood said: social enterprise, the SOS Gangs Project approach and extend support to its core bursary “ The Seeing is Believing is an opportunity to programme. Visit Leader show other big companies how working with communities is not about cash handouts any more, Barclaycard will be supporting SSE going forward it’s about applying your business and personal and has undertaken to fund four bursaries in skills to build real sustainable futures London. In 2010, four senior managers from for communities.” Barclaycard volunteered some time to share their experience and help the school think through ways to develop and improve its business model.

Richard Collier-Keywood * 2005-2007 data from the Annual Survey of Managing Partner, Small Business UK. INDEX > Learn more about the PricewaterhouseCoopers ** Business consultation on Government’s programmes and projects we visited ‘Big Society’ vision – Autumn 2010.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 28/41 SECTION 2 > A TARGETED RESPONSE ENVIRONMENT

Climate change remains one of the Through The Prince’s Mayday Network, WITH OVER 3,500 greatest challenges of our time. BITC works with members to shape a vision of what a sustainable future will Positive change has started to happen. MEMBERS NATIONALLY look like, it is essential that leading UK Businesses are transforming themselves businesses share new business models AND INTERNATIONALLY, and showing the world how exciting, and inspire others to take action. different, low carbon, ways of living and THE PRINCE’S MAYDAY working can be, while finding a positive This year, we were also proud to support NETWORK HAS ALMOST return for business from doing so. the consumer-facing initiative START. The project, launched by HRH The In 2010, Seeing is Believing visits have DOUBLED IN SIZE Prince of Wales, is a call to companies to helped businesses learn about some of influence social change by engaging their SINCE 2009. the most effective solutions to climate consumers and helping the public move change and develop ideas to move towards a more sustainable way of living. towards fully sustainable business models.

Go to The Prince’s Mayday Network’s website Go to START website

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 29/41 SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT 76% OF BUSINESSES AGREE THAT CLIMATE CHANGE IS AS MUCH A Climate change in East Midlands BUSINESS OPPORTUNITY AS A THREAT*

Visit Leader > John Crackett WHAT HAPPENED NEXT... Managing Director of Distribution, E.ON UK The visit in September helped prepare the launch of the East Midland’s Mayday Network In September 2010, John Crackett led a visit in in November 2010. The network now counts 92 the East Midlands to create a region-wide network business members committed to support one of private and public sector organisations to another in the journey to a sustainable future, by: develop and collective response to the challenges created by climate change. n Creating a network that inspires leadership n Build a network of 1,000 Mayday companies in The visit was attended by HRH The Prince the East Midlands by 2012, who are committed of Wales as part of The Prince’s Charities to tackling their impact on Climate Change Foundation’s initiative START. n Supporting current Mayday Network members n Providing opportunities for members to John Crackett, Managing Director of network and learn from each other Distribution, E.ON UK n Adding value to partners, funders and other “ E.ON strongly supports Seeing is Believing. As an regional programmes through signposting and energy company, sustainability is not just a ‘nice supporting and co-branding events thing to have’. It’s a business imperative.” n Capitalising on the national opportunities to profile regional best practice

INDEX > Learn more about the programmes and projects we visited HRH The Prince of Wales on the Seeing is Believing visit in the Meadows

*The Prince’s Mayday Network Report 2010.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 30/41 SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT Sustainable living in Yorkshire and Humber

Visit Leader > Graham Holden WHAT HAPPENED NEXT... Chief Executive, Marshalls Plc, joined by Katherine Riddle, Yorkshire and Humber HRH The Prince of Wales Strategic Health Authority, developed a project with the regional NHS Trusts to identify land The transition to a low carbon economy offers the available for communities to grow healthy food greatest opportunities ever known to construct in the region. Enthused by the visit, Katherine healthy, sustainable, affordable lives and also engaged other NHS Regions to follow the communities. Yorkshire and Humber example.

In September 2010, HRH The Prince of Wales Companies present at the visit expressed visited Todmorden, in Calderdale, as part of his interest in taking part in the Ecokids programme, national START initiative celebrating sustainable showcased on the day, to engage school children community living. on environmental issues through employee volunteering.” Alongside the Royal tour, Graham Holden led a Seeing is Believing visit for businesses to look at how sustainable projects can be developed and HRH The Prince of Wales at an Eco-Kids session, Todmorden replicated in their companies.

Graham Holden said: “ The Royal Seeing is Believing visit in Todmorden 76% OF BUSINESSES CANNOT FORESEE A was thought provoking. It showed me how FUTURE IN WHICH THEIR BUSINESS WILL business and community can engage effectively for mutual benefit. It seemed the whole town was BE ABLE TO TURN A PROFIT WITHOUT involved in growing or selling vegetables, fruit INDEX > Learn more about the RELEASING GREENHOUSE GASES* and flowers for communal use. From the business perspective, the positive effect on the morale of all programmes and projects we visited the business volunteers helping with the project was visible and lasting.” *The Prince’s Mayday Annual Report 2010.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 31/41 SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT Climate change in the South West

Visit Leader > Rob Varley WHAT HAPPENED NEXT... Operations and Services Director, Met Office Mark Lovett, Sustainability Manager, Apetito Ltd, said: It is often difficult to see the immediate negative “ The striking thing was the crystal clarity of effects of climate change. Nevertheless, the need message on climate change from Met Office to change the way business operates is pressing if experts. What I took from this was that businesses companies want to be sustainable in the future. that can understand risk, innovate and use change, will, as ever, be the most successful. It was great In May 2010, a group of 12 business leaders led to take the time out to think through opportunities by Rob Varley went on a visit to see first-hand for taking our carbon management programme how climate change is affecting resources and further and to consider the business continuity communities in the South West. Delegates impact potential of extreme weather and long term learned from successful examples of businesses climate change”. taking action to address the long term issues raised by climate change. The Met Office pledged to reduce overall electricity consumption on its estate, investigate Rob Varley said: The group of delegates outside the Met Office’s building, Exeter investments to decrease IT power consumption, “ Here at the Met Office, our work on climate change and reduce carbon emissions from air travel by science makes us acutely aware of the vulnerability 2% in 2010. of our environment. This event has helped to underline the challenges facing us here in the South West, and confirmed the need for us all to take action to reduce our carbon emissions and adapt to climate change.”

INDEX > Learn more about the programmes and projects we visited

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 32/41 SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT Climate change in Wales

Visit Leader > Helen Birtwhistle WHAT HAPPENED NEXT... Managing Director, Good Relations Agency Cardiff based businesses, Holder Mathias and Brains have taken part in a pilot ‘Green IT’ In June 2010, Helen Birtwhistle led a group of project with BITC, Utility and Environmental business leaders on a visit to see first-hand Solutions Limited (UES) and BT Wales to look what Welsh companies can do to operate more at reducing the energy consumption of their IT sustainably. equipment.

Business delegates took to their bikes to cycle Good Relations is working to forge links with around Cardiff and met with companies who Cardiff Council and other local associations have grasped the opportunities of sustainability promoting cycling. from low carbon office designs to sustainable architecture and recycling.

Helen Birtwhistle said: “ One of the key points we hoped to get across on the day was that everybody as an individual can do Owen Evans, Business in the Community, and Philip Lay, Retail Director, Brains, with Helen Birtwhistle something to reduce carbon footprint and that a number of apparently insignificant, small measures can add up to a significant whole.”

BUSINESSES CONTRIBUTE APPROXIMATELY 30% OF ALL GREENHOUSE EMISSIONS IN WALES* INDEX > Learn more about the programmes and projects we visited

* Welsh Assembly Government Climate Change Strategy, October 2010.

CONTENT INDEX THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010 33/41 SECTION 3 > SUPPORTING LONG TERM SOLUTIONS SINCE ITS INCEPTION 21 YEARS AGO, THE PRINCE’S SEEING IS BELIEVING HAS BEEN A POWERFUL FORCE FOR CHANGE AND A CATALYST FOR BUSINESS ACTION

BUSINESS ACTION THE PRINCE’S RURAL THE PRINCE’S MOSAIC ON HOMELESSNESS ACTION PROGRAMME PROGRAMME

Over the years, Seeing is Believing visits Seeing is Believing supports The The Prince’s Mosaic programme was have supported the development of the Prince’s Rural Action programme to born from Seeing is Believing visits to nationally recognised Business Action promote the future of English farming address the growing concern around on Homelessness campaign. One of and sustain rural communities in the issues facing young Muslims living BITC’s most successful and enduring the UK. In 2010, a visit took place in in deprived areas of Britain. In 2010, campaigns harnessing the unique Cumbria for businesses to understand we ran two visits to raise awareness contribution of the private sector to the breadth of the devastating impacts and business engagement on the work break the trap of unemployment. of the November 2009 floods and how Mosaic is doing to raise aspirations of companies can help the recovery of the young people in the UK. region.