Talking their way to riches and ratings in radio Watergate: Time and costs on upward spiral

m BroadcastingThe newsweekly of broadcast and allied arts 9 May28 Our 42nd Year 1973

At 9:59, we finish our 10 o'clock news. shooting an almost impos- sible scene, is the kind of news Houston expects from KPRC TV. Our audiences expect outstanding news because we demand it of ourselves. In the past 25 years, we've created a tradition for outstanding journalism. So it's no surprise that KPRC TV has won more news awards than all the other Houston stations combined. 77 ul A -F- Or that able, ambitious 7 newspeople come to us. J D As a result, we have one n of the best news teams in the country. And we back them up z with the latest equipment NEWSPAPçIi and one of the finest new broadcasting facilities in America. All of this adds up to one of the best 10 o clock newscasts you'll see anywhere. Even if we do put it to- gether at the last minute.

At TV, we together a lot of news at KPRC TV HOUSTON KPRC EDWARD PETty & CO.. NATIONAL report what is happening the last minute. REPRESENTATIVES NBC APPI LIATE as well as what has just Editing a hot piece of happened. film, rewriting a lead line Consequently, we put for the tenth time, or 2

SIOUX FALLS PUBLIC LIBRARY SIOUX FALLS, S. DAK. CIA ,Inff'49

isza=ar" - " (suggested for mature audiences.)

In 24 markets more young adults (18 -49) watch the heroic escapades of Col. Hogan and his cohorts than any other programming in the time period. In 44 markets young adults rank Hogan's Heroes a clearcut favorite over year -ago programming in the time period. Average increase: 39 %. In other words, if you want more maturity in your fringe -time audience, we've got a great suggestion: Hogan's Heroes Another great sitcom / from Viacom

Source: ARB. Feb.-Mar. 1973 and 1972. Audience estimates are subject to qualifications available on request. The animated commercial. It's a fantasy land of talking cheeseburgers, flying purple cows and tap -dancing daffodils. A low- budget production shot on the moon with a cast of thousands and no residuals. Or a candid conversation between a man and his stomach. They're imaginative, eternal, and most of all, flexible. In fact, if you gave a product story to these 24 directors, designers and animators, you'd get 24 hard-selling commercials in return. All totally different in look and execution, except for one thing. They'd all be done on film. For a free poster reprint of this ad, write Eastman Kodak Company, Dept. MP&E Rochester, New York 14650

EASTMAN KODAK COMPANY Atlanta: 404/351ó510/Chicago: 312/654-5300/Dallas: 214/351 -3221/ Hollywood: 213/464-6131/New York: 212/262-7100 /San Francisco: 415/716-6055/Washington,D.C.: 202/554-9300. BroadcastingoMay28

CLOSED CIRCUIT 7

They're coming out of the woodwork for FCC spot. AT DEADLINE 8 DATEBOOK 13

Buick advertising : car -less but hardly careless. MONDAY MEMO 14 TV networks will take turns in telling the Watergate saga, begin daily rotation when hearings resume June 5. Precedent co\uld change medium's journalistic habits. LEAD STORY 17

Congressional stamp of disapproval seen as inevitable for little cigars. BROADCAST ADVERTISING 18 A new directiorifor the FTC's ad- substantiation campaign. 22

CBS, Andrews, Waltons share the Emmy limelight. PROGRAMING 24 No accord among vested interests in FCC antisiphoning proceeding. 30

Taylor : Affiliates -not the government-did in Sticks and Bones. 31 Sobered by the memory of the topless craze, talk radio returns to basics. An examination of its progress. SPECIAL REPORT 35

Record turnout, packed agenda promised for next month's NCTA convention. CABLECASTING 48

On tap at Anaheim : serious talks on cable -satellite interconnection. 49 Soaring optimism keynotes ABC -TV affiliates meeting; Rule calls on local newsmen to seek out their own Watergates. MEDIA 54 FCC, NAB get the word from organizing chicanos. 56 AWRT in convention: half -way there and looking ahead. 57

CHANGING HANDS 59

Tower of Power's ready to flower. MUSIC 60

PLAYLIST 61

AP Broadcasters head for New Orleans convention. BROADCAST JOURNALISM 63

EQUIPMENT AND ENGINEERING 65

FINANCE 66

FATES AND FORTUNES 68

FOR THE RECORD 72

There's more than a bottom line for LIN's Don Pele. PROFILE 83

EDITORIALS 84

Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid at Washington and additional offices. Single issues Si. Subscriptions: one year 520. two years 537.50. three years $50. Add 552 yearly for special delivery, $65 for air mail. $4 for Canada. $6 for all other countries. Subscriber's occupation required: Annually: Broadcasting Yearbook S14.50. Cable Sourcebook 56.50. MILES ARE MEANINGLESS TO 'JUST RIGHT' SERVICE

Time was when Illinois and other Midwestern broadcasters were reluctant to consider equip- ment made 'way out in California. But times change. Sparta's reputation for 'just right' efficient and fast service has become world wide. WRMN manager Rick Jakle (right) and Director of Engineering Hal Cattron (left) put their heads together with group station entrepreneur Joe McNaughton. Now sister stations WCRA in Effingham and WRMN in Elgin are Sparta -equipped. WCRA uses Model 701 AM and 620 FM transmitters, WRMN the Model 603A5 FM Rick and Hal are checking above. Plus famous Sparta studio equipment. We measure TIME, not miles or meters. Sparta 'just right' service reaches out to beat dead- lines for its friends on every continent. Just tell us your equipment needs and deadlines ... we'll do the rest. Ask Rick and Hal. SPARTA, the 'just right' company ... small enough to be first name friends, big enough to supply EVERYTHING. Call us. Collect.

ELECTRONICpf` CORPORATION 5851 Florin -Perkins Road, Sacramento, Ca. 95828 916 383 -5353 TELEX 377 -488 CABLE SPARTA A DIVISION OF COMPUTER EQUIPMENT CORPORATION Closed Circuit®

Still another Last year's ARB's started Sept. 20, committee is that bill can be passed Nielsen's Sept. 21, both for four weeks. - "Little Watergate" and over heavy opposition of automakers "FCC packing" Already NBC -TV has notified affiliates and Electronic Industries were epithets used by Democratic legis- Association - that because of strike it has re-targeted but "it won't be easy." lators upon learning of candidacy of its season premiere from conventional George F. Mansur Jr., former deputy mid -September to Sept. 24, possibly director Oct. at Clay T. Whitehead's Office 1, and may have to start even later if Sports wired of Telecommunications Policy, for up- strike continues. Other networks pre- Television National coming rights to 25 Col- Democratic vacancy on FCC sumably are in about same situation, al- legiate Athletic Association champion- (see page 8). They charged Whitehead- though CBS -TV says it's holding to its ship events have been connected acquired by North appointment of Mr. Mansur, original Sept. 10 target until strike devel- American Cable Services, formed in Ann even as independent, would be tanta- opments enable it to be more realistic. Arbor, mount Mich., three years ago to produce to fifth Republican vote. Mr. and distribute programing to cable TV. Mansur had appointments with FCC More Package will be offered primarily to Chairman Dean Burch and others last noses cable systems across country, but week by arrangement North of Ward White, There are reports that Nielsen is planning American also can offer it to over -air sta- GOP aide of Senate Commerce Com- to increase number of homes in its New tions and pay cable. Only regional, divi- mittee, who, in behalf of Senator How- York and Los Angeles overnight TV rat- sional or national championship events ard Baker of Tennessee, ranking mi- ings' samples substantially are covered nority -from 300 to by contract which runs member, year ago also escorted about 500 in each market. When it will through spring of 1974. FCC's first black nominee, now Commis- be done is not clear, but indications are sioner Ben Hooks, around Washington. Sports include golf, lacrosse, baseball it won't be accomplished by fall, though and tennis this spring followed by volley At week's end there were assurances Nielsen officials are described as wanting from White House ball, skiing, indoor track, swimming, that nomination of to get it done soon as possible. Projected wrestling, gymnastics, ice successor to hockey, soc- provocative Commissioner expansion presumably is intended at least cer, college- division basketball and foot- Nicholas Johnson would emerge in time in part to answer criticism that ethnic for Senate ball and same four spring sports next confirmation prior to June 30 audiences are inadequately represented in year. allows ABC expiration of Johnson term. Regarded Clause in contract -TV as present samples. (if it picks up NCAA university- division gaining strength were candidacies of Enlargement of samples in New York Luther Holcomb, Dallas, football again next year) to pre -empt of vice chair- and Los Angeles is unrelated to Nielsen's North American Cable's rights to any man of Equal Employment Opportunity well- under-way project to put its national Commission events network decides to carry. Tom (with strong bipartisan sup- network rating service on overnight basis. Johnston, president of North American port from Senate and House), and James Target date for that is October, and it's Quello, veteran Detroit Cable, has been talking to major cable broadcaster, who understood some 800 homes -about two TV multiple system owners about possi- has strong Michigan delegation as well thirds of national sample -have already as Midwestern broadcaster bility of putting sports events on national support. been equipped with Storage Instantaneous hookup via satellite. Audimeters to be used. In what seems un- 50 -50 on relief likely event October target is missed, fall- Instant stardom First test on license -renewal back target is January 1974. legislation in Political House finds Republicans Louis Frey Jr. forecasts already are talking up (Fla.) and Clarence Brown (Ohio) keep- TV coverage of Senate Watergate in- Slowing down vestigation as illus- ing options open and hence holding swing springboard for more Wilson, one of NBC -TV's top ratings - trious careers for at least two votes on any such bill -beyond simple ex- Flip GOP sena- tension of license term getters (with season -to -date Nielsen aver- tors- Howard H. Baker Jr., of Tennes- -in Communica- ages and 36 share), will see, and Lowell tions Subcommittee (also see page 8). of 23.5 rating P. Weicker Jr., of Con- Four members support legislation backed do only 16 new variety hours next season, necticut, who was among first of his by National Association of Broadcasters: according to reports, with content of re- party to appeal to administration for full Democrats Goodloe Byron (Md.) and mainder of season still to be determined. disclosures. Paradoxically, it is recalled Fred Rooney (Pa.) and Republicans NBC sources deny he'll do as few as 16, that Richard M. Nixon was elected to James Collins (Tex.) and Barry Gold- but confirm that 1973 -74 will be last for Senate in 1950, and to Vice Presidency water Jr. (Calif.). Three are inclined to Mr. Wilson's series, with comedian doing in 1952, after having won national fame oppose any measure making challenges irregularly scheduled specials during 1974- as hard -hitting member of House Un- more difficult: Subcommittee Chairman 75 season. American Activities Committee. It was Torbert Macdonald (Mass.) and fellow Alger Hiss -Whittaker Chambers "pump- Democrats Lionel Van Deerlin (Calif.) AM -FM kin papers" exposé that catapulted prose- and John Murphy (N.Y.). cutor Nixon into arena. Its supporters estimate that all-channel radio bill, introduced by Senator Frank Fallout Moss (D -Utah) on Jan. 29, may get to Tomorrow the world If TV rating services adhere to usual hearing stage in three months or so. Television Corp. Ltd., Sydney, owner - schedules for October local- market re- Joint Committee for All -Channel Radio operator of Channel Nine Network of ports, they may be measuring audiences Legislation, which has backing and par- four TV stations in Australia, is nego- for network reruns at least some of time ticipation of educational interests and tiating to promote return tennis match if Writers Guild strike goes on much National Association of FM Broadcast- between Bobby Riggs and Australian longer. Thus stations predictably would ers, with former FCC Commissioner Ken Margaret Court next October or Novem- have lower numbers to sell on. But, while Cox as spearhead, is now preparing testi- ber in Melbourne's Kooyong stadium, both American Research Bureau and mony it will present. Committee also is which seats 12,000. Coverage would A. C. Nielsen Co. indicate they plan awaiting results of survey being conduct- originate with Channel Nine Network October measurements, they say they ed by A. D. Little on manufacturing and be offered for sale throughout world have not set dates, presumably keeping costs of all- channel sets, particularly by Creative Management Associates, eyes on strike and its effects. automobile receivers. Feeling of joint New York and Hollywood.

Broadcasting May 28 1973 7 At Deadline

For who, Capitol Hill source on Friday said In Brief Johnson seat: had backing of California Governor Ron- It's more like ald Reagan, worked with Hollywood Insomniac. KNBC -TV Los Angeles news- Boston Marathon craft unions in their effort to get govern- man Tom Snyder has been named host of ment to force or persuade networks to NBC -TV's Tomorrow series, debuting in than horse race curtail reruns. Mr. Arthur was unions' ( contact with OTP in its study of problem. fall "Closed Circuit," May 14). Rudy Tellez, Entry field is now hard to count; 1 Youngest man in is now Dick- ex- Tonight, will produce new -2 a.m. ex -OTP Mansur and several others race H. Monday- Thursday entry. Current Midnight now in running for upcoming vacancy son Norman, commercial sales manager Special will continue Fridays, 1 -2:30 a.m. of w.rHo(AM) Opelika, Ala., and owner Deadlines. of public -relations and advertising firm FCC Cable Television Bureau George F. Mansur Jr., who was first has there. Although he is set dates on which various reports are deputy director of Office of Telecom- only 21, said to have due from cable operators: Annual -fee 10 years experience in broadcasting, all form, munications Policy, is figuring in specu- 30; of it at WJHO. Governor George Wallace, June ownership and cable, July 31; lation over who will fill FCC vacancy financial, Aug. 31 (if Lieutenant Governor Jere Beasley and system is on calendar - scheduled to be created on June 30, when members Alabama congressional year basis or if on fiscal year ending on Commissioner Nicholas Johnson's term of dele- or gation are backing him at White before May 31; otherwise, 90 days after expires. House. close of fiscal year); equal -employment Dr. Mansur, although reportedly not opportunity, Aug. 31. Cable bureau said it yet committed to seek commission job, Van Deerlin is betting does not contemplate extensions of time. was in Washington on Thursday, con- on longer license period Day in court. U.S. Court of Appeals in ferring with White House aides and with Washington Ranking majority member of House has been asked to review FCC FCC Chairman Dean Burch in connec- grants of CATV certificates Communications Subcommittee predicted of compliance tion with his possible candidacy. Dr. in separate petitions by licensees of late last week that longer license period Mansur is independent; post he is seeking WHNB -TV will be part of renewal legislation re- Hartford, Conn., and WTVO -TV go to Republican. Republicans cannot ported out, but that any proposals to give Rockford, Ill., objecting to signal importa- already occupy four seats, maximum law tions into their respective markets. Retail incumbent advantage at renewal time allows one party. may have tougher workshop. Radio Advertising Bureau an- who sledding. OTP Director Clay T. Whitehead, Addressing dinner meeting of Mutual nounced late last week it will hold retailer picked Dr. Mansur for his deputy when Affiliates Advisory Council, Representa- seminar in New York June 7. Boost. OTP was established in September 1970, tive Lionel Van Deerlin (D- Calif.) said Teleprompter Corp. has received FCC is said to regard him highly and to be subcommittee could begin marking up approval to construct and operate for support him for commission ready to bill within next three weeks. If vote were demonstration purposes transportable earth However, Mr, Whitehead could not post. taken on legislation tomorrow, he said, station. It will be demonstrated at National be reached for comment last week, and four members would vote for it and three Cable Television Association convention OTP officials say they do not believe Mr. in would be opposed. Remaining two he Whitehead is committed to Dr. Mansur. Anaheim, Calif., next month (also see said he was unsure of but: "Anytime Some observers believe Dr. Mansur, now page 47), where cable operators will be over 200 members of the House put their director of engineering at Martin Mari- discussing satellite network. Reprise? names on a bill, you can bet your bottom etta, Orlando, Fla., could be hurt by Mr. Office of Telecommunications Policy Direc- dollar there's be a Whitehead's support rather than helped. going to bill." tor Clay T. Whitehead will be back in Longer license period will be part of Indianapolis, scene of his now -famous They base that contention on contro- versies in which Mr. Whitehead has in- renewal bill approved, he predicted, but renewal -bill speech, on June 8 to address language tending to lock in incumbents volved himself with broadcasters as well Indiana Broadcasters Association conven- may have "harder going." Perhaps mem- as cable operators. Dr. Mansur left OTP tion. Set for fight. Teleprompter Corp. bers who object to renewal bill for TV in April 1972. rules is balking at FCC order that its microwave With interested observers in adminis- licensees may agree to relaxed for common -carrier subsidiary in Kansas re- tration, at FCC and on Capitol Hill pre- radio, he ventured. by duce charges to its affiliated cable - dicting White House action on appoint- Administration's bill is opposed he said, because it precludes FCC television systems, and pass savings on ment in week or so, surfacing of Dr. some, and has through refunds to individual subscribers Mansur's name was only latest manifes- from establishing program quotas National (Broadcasting, April 23). Commission tation of rash of activity. First Amendment implications. Broadcasters' bill is not as issued order as result of what it said was Luther Holcomb. of Dallas, vice chair- Association of its vague wording Teleprompter's violation of rule requiring man of U.S. Equal Employment Oppor- sweeping, he said, but troubles some of those on subcommittee. that at least 50% of carrier's customers be tunity Commission, appeared to be show- unaffiliated. Teleprompter says order Is ing new strength in his bid. Senator John unsupported by "the facts, the equities Tower (R -Tex.) is said to have told White KRON -TV survives another or the law." Wiretapped FCC staffer House of his support for Mr. Holcomb. FCC last week rejected another challenge retires. Francis Nolan, FCC employe whose In addition, Mr. Holcomb has said pri- to license of KRON -TV San Francisco, li- telephone was monitored in commission vately former Treasury Secretary John three weeks after renewing station's is backing him. challenge. effort to plug leaks, is retiring from FCC Connally cense against separate Meanwhile, several new names have rejected last week, by Com- after more than 30 years of government Challenge emerged, including that of present mem- mittee for Open Media, had charged vio- service. Mr. Nolan, who was with FCC since ber of FCC staff-Dr. Robert Hilliard. lations of fairness doctrine, deficiencies 1960, all that time with Office of Network who is chief of commission's educational in public- affairs programing, failure to study staff, was never found to have been broadcasting branch. Dr. Hilliard de- maintain adequate public files and im- responsible for leaks. Monitoring incident clined to comment on report he is seek- proper assignment of programing control led to congressional hearing in which ing support for possible run for job, say- to NBC, with which station is affiliated. Representative Harley O. Staggers (D- ing that, as staff member, such comment Commission rejected all but one charge W.Va.), chairman of House Commerce would be "inappropriate." as unsubstantiated. Regarding public files, Committee, roundly criticized commission Los Angeles publicist, Art Arthur, FCC noted station had not filed com- (Broadcasting, May 22, 1972). cropped up in press report. Mr. Arthur, posite -week reports for four -year period

Broadcasting May 28 1973 8 STY'S TìAIt e sold in over 60 markets

CBS Owned Stations Combined Communications Corp. New York WCBS-TV Denver KBTV Los Angeles KNXT-TV Oklahoma City KOCO -TV Philadelphia WCAU-TV Little Rock, Ark. KARK -TV St. Louis KMOX-TV Gilmore Broadcasting Storer Broadcasting Evansville, Ind. WEHT-TV Detroit WJBK-TV Rockford, Ill. WREX-TV Cleveland WJW-TV Joplin, Mo. KODE-TV Atlanta WAGA-TV San Francisco KRON-TV Toledo WSPD-TV Dallas WBAP-TV Westinghouse Broadcasting Miami WCKT-TV Milwaukee WTMJ-TV Boston WBZ -TV Sacramento -Stockton KCRA-TV Baltimore WJZ -TV Portland, Ore. KATU-TV Cox Broadcasting Nashville WSIX-TV Pittsburgh WIIC -TV San Diego KFMB-TV Charleston - Charlotte, N.C. WSOC -TV Huntington, W. Va. WHTN-TV Bonneville International Corp. Louisville WAVE-TV Seattle- Tacoma KIRO -TV Phoenix KTVK-TV Salt Lake City KSL -TV Lancaster, Pa. WGAL-TV Wichita, Kan. KARD-TV Poole Broadcasting Dayton WKEF-TV Providence, R.I. WPRI -TV Scranton -Wilkes Barre WDAU-TV Albany- Schenectady- Green Bay, Wisc. WBAY-TV Troy, N.Y. WTEN -TV New Bern WCTI-TV Taft Broadcasting Albuquerque KOAT-TV Honolulu KHON-TV Buffalo, N.Y. WGR -TV Rock Island WHBF-TV Scripps Howard Broadcasting Lexington, Ky. WKYT-TV Cincinnati WCPO -TV Sioux City, la. KMEG-TV Corpus Christi KRIS-TV Capital Cities Broadcasting Savannah WJCL-TV Fresno KFSN -TV Las Vegas KLAS-TV Bellingham, Wash. KVOS-TV Meredith Broadcasting Panama City, Fla. WJHG-TV Syracuse, N.Y. WHEN -TV Waterloo, la. KWWL-TV

starring Bob Denver & Forrest Tucker Executive Producer: Emmy Award winner Sherwood Schwartz

110 mETROmEDIR PRODUCERS CORPORRTI00

485 LEXINGTON AVENUE. NEW YORK, NEW YORK 10017 TEL (212) 682 -9100 CABLE METPROEAST its license was in hearing. Commission will be Hughes Aircraft, which has been and subscribers would need decoder to said such filings are not required while negotiating to supply hardware to several unscramble programs. Charges would be applications are in hearing, but revealed domsat hopefuls. monthly for decoder and per program. it is considering revision of that policy to American Subscription Television esti- require stations to maintain local com- West Coast UHF seeks OK mates that average billing per program $2.50, posite -week files and other data. Mean- pay -TV for subscribers would be about while, it said, it would require stations for operation but notes program costs may range with renewals in hearing to place on Los Angeles UHF station, KWHY -TV, from 50 cents to $5, depending on spe- public file composite -week logs for license owned by Coast TV Broadcasting Corp., cific program. Decoder will cost $5 per period during which renewal applications last Friday (May 25) filed application month, but included will be some pro- are in hearing. with FCC for right to broadcast over -air graming services-possibly bonus movies pay TV. Station says it will broadcast and other kinds of special programs - Audiences did drop off current movies, Broadway shows, con- that could be unscrambled without ad- to an- Watergate was on certs and sports events not now broad- ditional cost. Decoder attaches when cast. Application is tied in with station tenna leads of television receiver in Three- network TV audiences during time proposal to improve its facilities includ- home. Billing would be on monthly basis, periods approximating those in which all ing increase in power. American Sub- with subscriber receiving card each three were carrying Senate Watergate scription Television of California Inc. is month that inserts into decoder regis- hearings on May 17 -18 were about 12% to furnish necessary pay TV equipment, tering programs selected. below "normal" in Nielsen 70- market programing and operations. Pay TV firm KWHY -TV'S application is not first in- multinetwork -area report out last Friday. is headed by Robert S. Block, who also dication of interest in pay television in Network ratings for those periods those is president of Telease Inc., Milwaukee, Los Angeles area. Pay TV Corp., of two days totaled 20.6 as against 23.5 for holder of licensing rights for Teleglobe Chicago, has applications pending to same periods on preceding three days 410 pay TV system. Mr. Block, through acquire Kaiser Broadcasting's KBSC -TV before hearings started. B &F Broadcasting Inc., is applicant for Corona and to operate it as pay -TV In May 17 -18 Watergate coverage only channel 24 in Milwaukee, which also station. ABC -TV's rating dropped more than would conduct pay TV operation. point below average for same periods in KWHY -TV pay TV proposal to FCC Strike talks resuming preceding three days. NBC -TV had 8.7 indicates that for about three -fourths Negotiations in writers' strike against rating for Watergate, same as for preced- of broadcast day station would continue major television and motion -picture film ing days; CBS -TV had 6.1 versus 6.6, to telecast regular schedule in usual way producers will resume June 2 in Holly- while ABC -TV had 5.8 versus 8.2. free to all viewers. But for about one - wood and May 30, with networks, in Also, ABC-TV's coverage of Emmy fourth of day, or about four hours, pay New York. New moves announced last awards on May 19 had 28.8 rating and TV programing would be carried. Sta- Friday follow breakdown of bargaining 47% share of audience and was number- tion would transmit programs scrambled sessions earlier this month. one program in MNA report. Key Hollywood issue remains payment formula for sale of programs in supple- Dallas ch. 8 fight to hearing Headliners mental markets (cassettes, cable TV, pay FCC late last week set for comparative TV). Other issues, including minimum - hearing renewal application of WFAA -TV pay scale, reportedly have been resolved. (ch. 8) Dallas with competing applica- NBC has announced that strike will tion of Wadeco Inc., which is composed delay start of new TV season for two of local businessmen. weeks; other two are still undecided. Commission said if renewal is granted, action would be without prejudice to Together for children's TV whatever it does as result of unrelated Three major group TV broadcasters an- pending antitrust suit against Belo Corp., nounced last Friday they have joined to licensee of WFAA -TV, and Times -Herald produce programs aimed at 6 -to-11 -year Printing Co., licensee of KDFw -TV Dallas. old viewers. Agreement to combine ef- Besides ordering hearing, commission forts to create, finance and produce new approved pro forma applications for as- Mr. Baker Mr. Chaseman children's programing was reached at signment of licenses and transfer of con- groups will have meeting in Los Angeles earlier this month trol that resulted in WFAA- AM -FM -TV and Two major broadcast 11. Winthrop P. by executives of Capital Cities, Metro- KFDM -TV Beaumont, Tex., which Belo new presidents June Baker, general manager of wnz -TV Bos- media and Storer Broadcasting. Los An- owns through subsidiary, being placed geles meeting followed exploratory dis- under one licensee, Beaumont Television. ton, will head television station $coup of parent Westinghouse Broadcasting Co., cussions in Washington last March during succeeding Joel Chaseman, named presi- National Association of Broadcasters con- Fairchild gets into hardware dent of Post -Newsweek Stations Inc. Mr. vention. Exactly how and when these pro- Chaseman was named to latest WBC post grams will be produced has not yet been Fairchild Industries, Germantown, Md., determined, but initially it was said they only month ago ( "Headliner," BROAD- has expanded its involvement in domes- may be done in -house among the three tic communications satellite field to in- CASTING, April 9), having previously been senior VP for programing and produc- groups. Programs will be made available clude development and manufacture of to other stations. spacecraft. (Firm is already majority in- tion. He takes over title at P-N from terest holder in American Satellite Corp., Larry Israel, chairman, who was named applicant for domsat system.) Fairchild president of parent Washington Post Co. End in sight for PTV fight? said late last week it has agreed to joint May 9 ( "Man in the News," BROADCAST- Solution to five -month -long dispute be- program with TRW Inc., Redondo Beach, ING, May 14). Mr. Baker has been WBZ- tween Corporation for Public Broadcast- Calif., for development of line of com- Tv general manager since 1968, served ing and Public Broadcasting Service may munications satellites. It said initial bid- previously with WBC's WJZ-TV Baltimore, be near. Special board meetings of both ding will be for contract to provide KYW -TV Philadelphia and KDKA -TV Pitts- organizations have been called for May spacecraft for domsat system proposed burgh. Mr. Chaseman's new territory in- 31. Recommendations for compromise by RCA Global -Alaska Communications. cludes WTOP -AM -TV Washington, wJxT- plan will be presented to respective boards It added that new venture will also bid TV Jacksonville, WPLG -TV Miami and at separate meetings. Scheduling of spe- for 24- transponder satellite planned as WCKY (AM) Cincinnati. Application to cial meetings followed joint meeting in third phase of ASC's domsat program. purchase wrtc -Tv Hartford, Conn., awaits New York on May 23 between special Principal competition for new venture FCC approval. negotiating committees for CPB and PBS.

Broadcasting May 28 1973 10 How 'bout them apples?

The WWJ AM & FM combination is the most efficient radio buy in Detroit. In fact, the WWJ AM & FM combination tops any other station in town with women 18 -49, men 18 -49, adults 18 -49, total women and total audience, weekdays between 6 AM and 7 PM. Monday through Sunday, between 6 AM and Midnight, the WWJ AM & FM combination is again Number One in total audience.*

'Source: January /February, 1973, ARB average 1/4 -hour estimates, Monday-Friday and Monday- Sunday, Detroit Metro Area, subject to source limitations.

wMÚSi STfREO WnWwJ,NE///SDI

Owned and operated by The Detroit News. NBC Affiliate. National Representative: McGavren -Guild -PGW Radio, Inc. The Colonel's quote... BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishoff, president. Maury Long, vice president. Edwin H. James, vice president. Joanne T. Cowan, secretary. Irving C. Miller. treasurer. "Some day, when the years of 'future shock' are an- Broadcasting cient history, people will probably look back to 1972 SI L r.. . g and allied arts and ask what we were so worried about. If we can figure out that answer today by using all our five TELEVISION® Executive and publication headquarters (advertising) senses, you can see our troubles will BROADCASTING -TELECASTING building. 1735 DeSales Street, N.W., Washington, be little ones:' D.C. 20036. Phone: 202 -638 -1022. 1. Sense of Responsibility Lee A. Iacocca, President Sol Taishoff, editor. 2. Sense of Proportion Ford Motor Company, Lawrence B. Taishoff, publisher. 3. Sense of Importance before the annual meeting of 4. Sense of Freedom the American Association EDITORIAL Edwin H. James, executive editor. 5. Sense of Humor of Advertising Agencies. Donald West, managing editor. Rufus Crater (New York) chief correspondent. Morris Gelman, Leonard 2`.eidenberg, senior correspondents. J. Daniel Rudy, assistant to the managing editor. Frederick M. Fitzgerald, senior editor. Alan Steele Jarvis, Don Richard, assistant editors. Ann Cottrell, Carol Dana, staff writers. Thomas Hundley, Patricia Tbach, editorial assistants. Lucille DiMauro, secretary to the editor.

SPECIAL PUBLICATIONS Art King, director; Joseph A. Esser, associate editor; Laurette Pesce, editorial assistant.

ADVERTISING Maury Long, general sales manager. SELLING MORE IN OUR 42nd YEAR David N. Whitcombe, director of marketing. John Andre, sales manager-equipment and PETERS GRIFFIN WOODWARD, INC. Atlanta Boston Charlotte Chicago Dallas engineering. Detroit Los Angeles Minneapolis New York Philadelphia St. Louis San Francisco David Berlyn, Eastern sales manager (New York). Bill Merritt, Western sales manager (Hollywood). Stan Soifer, sales manager -programing (New York). Gerald Lichtman, classified advertising. Doris Kelly, secretary to the general sales manager.

TAPHCASTEF2 CIRCULATION Bill Criger, subscription manager. Laurie Endter, Kwentin Keenan, Michael Kelly, Patricia Johnson, Jean Powers. NEVE PRODUCTION Harry Stevens, production manager. Bob Sandor, production assistant.

ADMINISTRATION X-7OORP Irving C. Miller, business manager. Susan Kwash. Lynda Dorman, secretary to the publisher.

BUREAUS NEW YORK: 7 West 51st Street, 10019. Automatic deck Phone: 212-757 -3260. Rufus Crater, chief correspondent. Rocco Famighetti, senior editor. Lauralyn Bellamy, John M. Dempsey, Michael Precision adjustable Shain, assistant editors. head bracket David Berlyn, Eastern sales manager. Stan Soifer, sales manager- programing. Susan Yang, Harriette Weinberg, advertising assistants. Heavy -duty HOLLYWOOD: 1680 North Vine air -damped solenoid Street, 90028. Phone: 213 -463 -3148. Earl B. Abrams, senior editor. Bill Merritt, Western sales manager. Sandra Klausner, assistant. TORONTO: John A. Porteous, contributing NET PRICE $550.00 editor, 3077 Universal Drive, Mississauga, Ont., Canada. Phone: 416-625-4400.

BROADCASTING magazine was founded in 1931 by Broadcasting Publications Inc., using the BROADCASTING-The TA PECA e r t title News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933, 410m bINE Telecast. in 1953 and Television in 1961. Broadcasting - Telecasting was introduced in 1946. TOLL FREE ORDER NUMBER 800 638 -0977

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Broadcasting May 28 12 Datebook®

Indicates new or revised listing. June 10-12-Georgia Association of Broadcasters 39th Live John Melcher. Blg Sky of Montana, Gallatin annual convention. Callaway Gardens, Atlanta. Gateway, Mont. This week June 10-12-Florida Association of Broadcasters 38th June 27- 30- Eighth annual Public Broadcasting De- velopment May 28 -Third space and radio communications sym- annual Convention. Key Biscayne hotel, Miami. Conference, coordinated by National As- posium of International Telecommunication Union. sociation of Educational Broadcasters. Williamsburg June 10.13- Seventh annual Consumer Electronics (Va.) 1776 hotel. Le Bourget, Paris, France. show. McCormick place, Chicago. June 28 May 31-Juno National symposium on crime and Juno Annual Electronic -24th annual Alfred P. Sloan Awards pres- 1- 11.14- summer conference, entation, sponsored by Highway Users Federation the media sponsored by John Jay College of Criminal Industries Association. Hotel Ambassador, Chicago. Justice. City University of New York. for Safety and Mobility. Awards recognize broadcast June 13 -20 -North Carolina Association of Broad- and print campaigns to Improve highway safety. May 31-June 2-Annual meeting, Associated Press casters spring meeting. Kahala Hilton hotel, Honolulu. Meeting, Broadcasters Association. Featured speakers: Clay T. June 28- 30- Oklahoma Broadcasters Asso- Whitehead, director, White House Office Telecom. June 14-18-South Dakota Broadcasters Association ciation. Western Hills State lodge. Tahlequah. of annual convention, Speakers include: Senators George munications Policy; Elmer Lower, president, ABC June Meeting McGovern and James Abourezk (both 0 -S.D.) and 29- between small- market CATV op- News and Stan Scott, special assistant to President erators and staff members of FCC's Cable Television Representatives James Abnor (R -S.D.) and Frank E. minority Bureau. 11 Nixon for affairs. Royal Sonesta hotel, New (D- S.D.). Sun inn, Rapid a.m., Holiday inn, north, Syracuse, N.Y. Orleans. Denholm City, S.D. June 15.16- Meeting, Texas Associated Press Broad- May 31-June 2- Second annual national Publicable Association, conference, under sponsorship of Kutztown State casters Inn of the Six Flags, Arlington. College; Pennsylvania State Education Association; June 17 -19 -17th annual Television Programing Con- July Berks -Suburban CATV Co.; Public -Cable Inc., con- ference, sponsored cooperatively by participating July 1- Deadline for entries in 1973 public service sortium of state and national organizations interested TV stations with agenda to deal with operational and journalism awards competition sponsored by American in expanding use of cable TV. Keynote speaker: Clay production topics as well as available programing. Optometric Association. Awards offered for articles T. Whitehead, director, Office of Telecommunications Pre -registration and information available through Bill and radio and television broadcasts on subject of Policy. Kutztown State College campus, Kutztown, Pa. Thrash, WKY -TV Oklahoma City 73114. Galt House. vision and Its care. Contact: public Information May 31-June 3- Annual convention. Mississippi Louisville, Ky. division, American Optometric Association. 7000 Broadcasters Association. Sheraton Motor Inn, Biloxi, June 17-20- Annual convention. National Cable Tele- Chippewa Street. St. Louts 63119. Miss. vision Association. Convention Center. Anaheim, Calif. July 3- Annual convention, National Press Photog- June 1 -First South Carolina Broadcasters Asso. June 19 -Radio workshop sponsored by Radio Ad- raphers Association. Arlington hotel, Hot Springs, Ark. ciation "Fame Awards" dinner honoring G. Richard vertising Bureau and Association of National Adver- July 8.10-Annual South Carolina Broadcasters As- Shafto. Frank Blair, master of ceremonies. Carolina tisers. Waldorf- Astoria, New York. sociation convention. Holiday inn, Clemson, S.C. Inn -Downtowner, Columbia, S.C. June 19 -21- Seminar, "lighting for television," spon- July 11.14-Annual summer convention, Colorado June 1.3- Wyoming Association of Broadcasters sored by Kliegl Bros. WTMJ -TV Milwaukee. Con- Broadcasters Association. Mandril' and Talisman convention with John Pettit, general counsel. FCC, tact: Mr. Baird, Klieg! Bros., 32 -34 48th Avenue, Long lodges, Vail, as featured speaker. Ramada inn, Laramie. Island City, New York 11101. July 8 -11- Summer convention, National Associa- June 3-5-National conference on community Cable Juno 19.22 -Joint board meeting, National Asso- tion of Farm Broadcasters. Banquet speakers: FCC communications, sponsored by Information Systems ciation of Broadcasters, to include election of new Commissioner Richard E. Wiley. Shoreham hotel, Architectonics. Washington Country Club, Gaithers- joint board chairman. NAB headquarters building, Washington. burg, Md. Contact: Civic division /ISA, Box 187, Kens- 1771 N Street, N.W., Washington. ington, Md. 20795. July 10- Annual meeting. Taft Broadcasting Co. June 20-23-Annual summer convention, Maryland. Kings Island, Kings Mills, Ohio. D.C., Delaware Broadcasters Association. Buck Hill Also in June inn, Buck Hill Falls, Pa. July 15-17 -New York State Broadcasters Asso- ciation annual convention. Otesaga hotel, Coopers- June 4- Meeting between small- market CAN opera- June 22-23- Spring meeting, North Dakota Broad- town, N.Y. tors and stall members of FCC's Cable Television Bu- casters Association. 4 Bears Motor Lodge, New reau. 11 a.m., Holiday Inn, downtown. Little Rock, Ark. Town, N.D. July 19-19-Seminar on television documentary, sponsored by Alabama Broadcasters Association and Juno 4 -14th "CNO" Awards ceremonies and fes- June 22-24- Chesapeake Associated Press Broad- broadcast and film department, University of Alabama. tival. Philharmonic hall, Lincoln Center, New York. casters Association meeting. Hilton, Annapolis, Md. Continuing education center, University of Alabama, Tuscaloosa. June 4.5- Spring meeting. Western Religious Broad- June 24-28- Annual New Jersey Broadcasters Asso- casters. King's Garden. Seattle. ciation convention. Shelburne hotel, Atlantic City, N.J. July 19-20-Summer meeting, California Broadcast- June Public demonstration of MCA Inc.'s "dis- ers Association. Del Monte Hyatt house, Monterey. 5- June 25- Meeting between small- market CATV op- covision" system. home entertainment and Information erators and stall members FCC's July 22-25-Idaho State Broadcasters Association storage retrieval system. First Chicago center, First of Cable Television Bureau. 11 a.m., Holiday Inn, south, Cincinnati. summer convention. Shore Lodge, McCall, Idaho. National Bank of Chicago. July 22 -27 management Juno 5- Annual meeting of stockholders of MCA June 27- Meeting between small- market CATV op- -Sales seminar, sponsored Inc. First Chicago Center, Chicago. erators and staff members of FCC's Cable Television by National Association of Broadcasters. Harvard Uni- Bureau. 11 a.m., Holiday East. Harrisburg, Pa. versity Graduate School of Business Administration, June 5- Annual meeting of stockholders of LIN Cambridge, Mass. Broadcasting Corp. KEEL(AM) Shreveport. La. June 27- 29- Annual meeting, National Broadcast Editorial Association. Senator John O. Pastore (D- June 5 -7 -Armed Forces Communications and Elec- R.I.), chairman, Senate Communications Subcom- tronics Association 27th annual convention. Keynote mittee; Clay T. Whitehead, director, Office of Tele- August speaker: Major General Thomas M. Rienzi, USA, as- communications Policy, and Senator William Proxmire sistant chief of state for communications -electronics, (D -Wis.) among speakers. Mayflower hotel, Washing- Aug. 8 -12 -1973 convention, National Association Department of Army. Program includes three panel ton. of Television and Radio Announcers. Marriott hotel, discussions sponsored by Martin Marietta Aerospace, New Orleans. Litton Industries and U.S. Navy. Sheraton -Park hotel, June 2740- Montana Broadcasters Association sum- Washington. mer convention. Speakers include: Dan Rather, CBS Aug. 9- 10-Annual summer convention, Arkansas White House news correspondent; Reid Collins. also Broadcasters Association. Arlington hotel, Hot Springs. June Symposium and seminar for PR profes- 8- CBS News: Governor Thomas L. Judge, Representa sionals. sponsored by Wagner International Photos. Aug. 18 -1e -Utah Broadcasters Association summer Time & Life auditorium, New York. convention, with Washington syndicated columnist Jack Anderson as featured speaker. Park City (Utah) June 6- Meeting between small- market CATV op- Major meeting dates In 1973 -74 Resort. erators and staff members of FCC's Cable Television Bureau. 11 a.m., Coliseum Ramada Inn, Jackson, May 31-June 2- Annual meeting, Associated Aug. 22-24- Canadien Speech Association confer- Miss. Press Broadcasters Association. Royal Sonesta ence '73, "Integrity in Communication." Seneca Col- hotel, New Orleans. lege of Applied Arts and Technology, Toronto. Con- June 8- 7- Meeting of National Association of Broad- June 17- 20-Annual convention. National tact: Jim Streeter, Seneca College, 1750 Finch Avenue casters TV code board subcommittee on children's East, Willowdale M2N 5T7, Ontario. advertising. NAB headquarters, 1771 N Street, N.W., Cable Television Association. Convention Cen- Washington. ter, Anaheim. Calif. Aug. 91- Deadline for entries in Abe Lincoln 30 June 8.8 World Congress of International Ad- Sept. -Oct. 3- Annual convention, Institute Awards competition sponsored by Southern Baptist -23d of Broadcasting Financial Management. Radio- Television vertising Association based on Mar- Commission theme "Changing hotel, New Spheres of World Influence." Speakers and panelists riott Orleans. include: Jim McCaffrey, chairman, McCaffrey & Mc- Oct. 8-13-Annual international conference, Call Inc., New York; A. J. F. O'Reilly, executive VP, Radio Television News Directors Association. H. J. Heinz Co.; Peter Goldman, president, Inter- Olympic hotel, Seattle. September national Organization of Consumer Unions, London. Nov. 11-14-Annual convention, National As- Sept. 7 -15 -Sixth annual Atlanta International Film Hotel Burlington, Dublin, Ireland. sociation of Educational Broadcasters. Mar- Festival. Award categories include: features, docu- June 7-8--Spring meeting, Indiana Broadcasters riott hotel, New Orleans. mentaries, short subjects, experimental, TV commer- Association. Airport Holiday Inn, Indianapolis. Nov. 14.16-1973 seminar, Broadcasters Pro- cials and TV productions. Stoulfers Atlanta inn. motion Association. Sheraton Cleveland hotel, Juno 7- 9- Spring conference, Alabama Broadcasters Cleveland. Sept. 11 -14- Western electronic show and conven- Association. Decatur Inn, Decatur. lion, sponsored by WESCON. Brooks hall /civic sudi- Nov. 14- 17- Annual convention, Sigma Delta torum, San Francisco. June 7- 10-- Spring meeting. Missouri Broadcasters Chi. Statler Hilton hotel. Buffalo. N.Y. Association. Lodge of the Four Seasons. Lake of the Sept. 14-Oct. 26- Plenipotentiary conference of Ozarks. Nov. 26-29-Annual meeting, Television Bu- reau of Advertising. Hyatt Regency hotel. International Telecommunication Union. Malaga -Tor- June 8- Meeting between small- market CATV opera- Houston. remolinos, Spain. tors and stall members of FCC's Cable Television Bu- March 17 -20, 1974 -52d annual convention, 16 Nebraska reau. 11 a.m., Holiday inn, north, Austin, Tex. Sept. -1e- Broadcasters Association National Association of Broadcasters, Albert annual convention. Speakers include: FCC General June 8.10- Regional conference between NBC News Thomas Convention and Exhibit Center, Counsel John W. Pettit and Washington communica- executives and news managers of NBC radio and TV Houston. tions attorney Erwin G. Krasnow. Holiday inn, Kear- affiliates. WMAO- AM -FM -TV Chicago. ney, Neb.

Broadcasting May 28 13 Monday Memo New York A broadcast advertising commentary from Don Fergusson, chairman and creative director, Shiffman /Fergusson Advertising,

most important in terms of the creative The sizzle rather than concept. the steak for Buick dealers The creative package that we recom- association's committee Our agency recently finished shooting 10 mended to the for the Tri -State Buick/ consisted of two different types of com- car commercials they both stressed af- Opel Dealer Association without brutes mercials, although scrims, fordability of the product. or arc lights, without overhanging of commercials were without polishing rags and chrome clean- The first series camera cars, done by an improvisational group called er, without helicopters or were humorous without mechanics. And, believe it or not, "3's Company." They such as the following: Open on there wasn't even a female model used to situations a famous Italian race car driver and his dress up the scenery. out that The reason we were unburdened of translator. The translator points shooting car the race car driver had driven many fa- traditional tools used in the American was simple. There weren't mous cars but preferred commercials Buick. In fact, he liked it better than any cars in the commercials. it it various spaghetti. And he liked because In my 10 years of working on didn't cost much more than spaghetti. car accounts, this had never happened to The commercial theme was: "If you price me. I felt guilty -until I remembered a Buick, you'll buy a Buick." Buick account how we got the Tri -State This series of commercials was de- in the first place. signed for the younger viewer and placed We were awarded the business in in time slots that delivered those kinds of March of this year after a competitive prospects. The other batch of commer- presentation to the advertising committee cials were aimed at the older viewer and that rules over the expenditures of the placed accordingly. association. The committee is made up We used a hansom -cab driver going of representatives of five different Buick through New York's Central Park on his dealer associations in metropolitan New way to the horse barn after a hard day's York, New Jersey and Connecticut. The Don Fergusson entered the advertising touring with tourists. He says: "Bet you reason for the tri -state group is that none business in 1960 with an industrial agency thought all a guy like me could afford of the five associations by itself can in Detroit, in 1963 joined Young & Rubicam was a Ford or Chevy or watcha call your afford television, the most effective med- there as a writer- broadcast producer on half -pint Pontiac. Well, I got myself a ium available to reach the total audience, Chrysler, Imperial and Simca cars as well Buick for no more money -and it could- which is regional in scope. as Chrysler corporate. He worked at n't have happened to a more deserving Before making the presentation to the McCann -Erickson, Detroit, as a writer on fellow." He puts away his cab and we see group, we decided to study the market in Buick in 1964, then left to join Leo Burnett him at the end of the spot through the terms of the Buick product and its target & Co. as an associate creative director. window of an automobile (his Buick) audience. In 1966 he returned to McCann as creative and he says, "I really enjoy my weekends For several years, for instance, Buick director of that agency's Detroit office which, in this buggy." Again, the theme of the Motor Division has been increasing its at that time, served Buick, Opel, GMC Truck commercial is the same as the improvisa- offering of models in the medium- and & Coach and the industrial -products division tional spots: "If you price a Buick, you'll low -priced classes in an attempt to reach of Owens -Corning Fiberglas. Six years buy a Buick." a broader market. In April of this year ago, he was transferred to McCann's New We followed this spot with others using the division introduced the Buick Apollo, York office as an associate creative director people such as a hot -dog vendor and a in three models, base -priced under $3,000. in one of the company's largest creative toll -gate operator. We showed, in each By adding Apollo to its intermediate groups. He was promoted to vice president case, a real honest-to- goodness ordinary Century line and its lower- priced full - and managing director of that same group man who thought he couldn't afford a sized cars, Buick now has a "car for shortly thereafter. Nine months ago, he and Buick actually owning a Buick and loving every pocketbook." It also markets Opel, Milton S. Shiffman, also a McCann -Erickson it. a German -built economy car. executive, formed Shiffman /Fergusson We saw no need in showing the car. As What you have, however, and what Advertising Inc., New York. we pointed out to our clients, we wanted people perceive you to be are two differ- to sell "the sizzle not the steak." And we ent things -particularly in Buick's case. vince the tri -state market that Buick is an felt if we could build a big enough bank Buick has a high -priced image. Accord- affordable car as well as a desirable car. of commercials, with one consistent mes- ing to our research, as well as research The latter part of the objective was the sage, we could over a period of time available from various national sources, easiest since research had already indi- change peoples' perception of the price people perceive Buick to be high priced cated that people think of Buick as high of the Buick product. It will take more and generally for older people. Our re- priced and, therefore, a quality automo- than a few weeks and a few hundred search also indicated that factory com- bile. gross rating points, but our instinct -and munications concentrated on selling the Our prospects, we decided, were the our research -tells us the program will styling and quality of Buick automobiles, younger car buyer and the middle -aged work. but not necessarily their affordability. and older blue -collar worker. Let's face And there's an economy involved, too. We seemed to feel that Buick was send- it, in spite of our affluent society, that is We don't have to re -shoot every time ing all those lovely, lower- priced cars out still the mass market -and the most Buick changes chrome or hub caps. The to be sold, but that nobody knew that lucrative for automobile dealers. And in commercials we shot are timeless. The he could afford them. So we picked the order to communicate "Buick afford- client bought the program, the commer- ball up from there. ability" to this mass market, we decided cials and our agency. And we didn't have In general, we decided we had to con- that consistency of message was the to polish any cars.

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Networks will rotate daily in round two of Watergate coverage Precedential experiment may change Witness McCord Witness Caulfield television's way of doing things in major -event coverage; idea is to offer comprehensiveness while also affording choice to viewer; next week's order determined by lot

An unprecedented rotational system of live TV coverage of future sessions of the Senate Watergate hearings will be undertaken by ABC, CBS and NBC when the hearings resume June 5. The plan, known for several days to be under consideration, was announced Friday afternoon (May 25) by the news divisions of the three commercial net- Witness Ulasewicz Witness Alch works. Rotation will be on a daily basis: NBC will cover June 5, CBS June 6, while also giving the public a wider and local commercials for which equiva- ABC June 7, with that sequence- estab- choice of TV fare. lent make -goods could not be found, and lished by lot -then continuing. If it works it would in fact resolve- in curtailment of network compensation. or largely resolve thorny problems For a medium -market station, one esti- as experiment- -two The plan was described that have plagued networks and affiliates mate put these at about $3,000 a week al, to termination by any net- subject whenever they all concentrated on a for the two weeks of hearing coverage. work at the end of any hearing week. If single event for long periods. It would For the five days of that coverage, it succeeds, however -and the approach make available viewers proposed though the coverage to time devoted by the three commercial has been frequently who want to watch it alterna- will used but make TV networks totaled 75 hours, 44 minutes. never tried -it presumably be tives available for those who complain major events ex- Since the hearing began May 17, ABC- in coverage of other bitterly and sometimes, as one cameras and were tending over long periods of time. -often TV commentators oc- station manager put it last week, "very cupied for 24 hours, 15 minutes. On May The fact that a single network will nastily" -when entertainment program- 17, they contributed six hours; on May have primary responsibility for a given ing is displaced. I 8, four hours and 27 minutes; last Tues- day's coverage will not prevent either It also would help to cut the networks' day, four hours and 56 minutes: last of the other networks from presenting and stations' losses on such coverage. Wednesday, three hours and 30 minutes complete, partial or recorded coverage of These often run into multimillion -dollar and on Thursday, six hours, two minutes. that day's proceedings. In addition, spe- figures for the networks and can build CBS -TV's coverage included six hours cial programs, news reports and other into sizable sums for stations as well. and 12 minutes on May 17; five hours on news programing based on the hearings For example, the best available estimates May 18; five and one -half hours last are not covered in the rotation. last week put the three- network net losses Tuesday; three hours and 26 minutes on The announcement said any TV sta- for Watergate coverage thus far -as com- Wednesday, and six hours, 15 minutes tion that wishes to carry the broadcast pared with the programing it displaced - on Thursday. Total hours on the air for of the network having primary responsi- at about $500,000 a day, or $2.5 million CBS -TV were 26 hours, 23 minutes. bility for that day's coverage may do so for five days. This took into account reve- NBC -TV's total hours of reporting by under customary pool -feed arrange- nue losses from regular sponsorships as last Thursday reached 25 hours, six min- ments. partially offset by some savings in pro- utes. On May 17, NBC did six hours and The plan was announced one day gram costs and station- compensation pay- six minutes, followed by four hours and after the first round of the Watergate ments and estimates of revenues to be 36 minutes on May 18; five hours and 21 hearings -already the biggest TV spec- derived from relatively limited commer- minutes last Tuesday: three hours and 30 tacular in congressional history, with cial placements in or around the Water- minutes on Wednesday; six hours, 13 complete live coverage by all three net- gate coverage on CBS and NBC. It did minutes on Thursday. works -was recessed late Thursday not include the production costs of the An ABC -TV spokesman said no com- afternoon (May 24). It is designed, the coverage itself. mercials had been carried in its Water- announcement said, to assure live na- On the station side, losses would be gate coverage. tionwide coverage of the proceedings primarily in pre -emption of national spot CBS -TV said it has been carrying corn-

Broadcasting May 28 17 is only a "logical extension" of mercials since the onset of the hearings Broadcast Advertising. legislation and its goal has been eight commercials the law banning broadcast advertising of an hour. A spokesman said that this fig- cigarettes and closes a loophole in that ure has not been reached at all times law. It is not aimed at any one manu- during the coverage, and stressed that ad- Little cigars facturer, he emphasized. Perhaps it was vertising was presented only during "nat- a good thing that the voluntary agree- ural breaks." heading the way ment fell though because it has no force -TV did not carry commercials on of law anyway, he observed. NBC out in May 17 and 18, the first two days of the of cigarettes Committee members who spoke Last Tuesday, it adopted favor of a ban on TV -radio advertising proceedings. members not swayed the course of presenting eight commer- House of all tobacco products included Demo- by proposed cials each day. Two announcements are testimony against crats W. S. Stuckey Jr. (Ga.), John after each of the radio -TV ban: in fact, some Dingell (Mich.) and Bertram Podell carried before and lean toward broadcast prohibition two daily sessions. (N.Y.). The only ratings available last week, for all forms of tobacco Edgar M. Cullman, president of Gen- Nielsen overnights for New York and eral Cigar Co., makers of Robert Bums the Passage of legislation to prohibit Los Angeles, indicated that commercial broad- Filters little cigars and other cigar prod- network audiences during Watergate cov- cast advertising of so-called "little cigars" ucts, called for passage of the bill "so seemed almost a fait accompli last week erage were still below normal levels, but that equality of marketing opportunity picked up somewhat last as the House Commerce Committee will be ensured to all manufacturers of their shares days Tuesday as compared with the preceding wound up three of hearings on the cigarette -like smoking products that are Friday. In New York they had a com- issue. In fact, some members were even labeled little cigars." up a to all prod- the bined share of 51% during both the Fri- talking bill ban tobacco Max B. Meyer, president of Cigar morning and Friday afternoon ses- ucts from TV and radio. Manufacturers Association, said that the day has been sions; these climbed to 56% Tuesday In their testimony, Senators Marlow controversy over little cigars morning and 57% Tuesday afternoon. In Cook (R -Ky.) and Frank Moss (D -Utah) harmful to the manufacturers of regular Los Angeles they had 50% Friday mor- indicated that Consolidated Cigar Corp.'s cigars and that broadcast advertising of the con- ning, 59% in the afternoon, while on refusal to agree to an embargo on broad- little cigars has only heightened is a little Tuesday they started with 54% and cast advertising for its Dutch Treats little fusion over what is and not climbed to 61 %. cigars was largely responsible for Senate cigar. Wednesday, audience movement passage of little -cigar legislation. The legislation was also endorsed by On of American was mixed, with three- network shares They recounted how they, along with Dr. Richard F. Morton, the in a a 46% in New York Senate Commerce Committee Chairman Public Health Association, and state- ranging from low of Cancer for the morning session to a high of Warren Magnuson (D- Wash.), had ob- ment submitted by the American 67% in Los Angeles for the afternoon tained assurance from R. J. Reynolds Society. Tobacco Co. and P. Lorillard- makers of The principal spokesman against the testimony. Chairman These figures compare with four -week Winchester and Omega, respectively - legislation was Consolidated averages, preceding the start of Water- that they would refrain from advertising E. W, Kelley. are less gate in three -network their little cigars on TV and radio. Subse- "We contend that little cigars a coverage, which the he in both New York and Los An- quently, they said, all other little -cigar hazardous alternative to cigarettes," shares imposition of geles were for the most part in the 65 %- manufacturers except Consolidated agreed told the committee. "The to cooperate. restrictions such as now proposed, with- 68% range. basis, may The ratings are for the hours approxi- As a result, they said, the Senate out full and complete scientific be harmful, not only to the cigar industry, mating the periods the Watergate hear - unanimously passed Senator Moss's little - of but also to the cigarette smoker who a.m. to 12:30 p.m. and 2 -4:30 cigar bill (S. 1165) (BROADCASTING, May ings-10 might switch to a safer smok- p.m. NYT on all days except last Wednes- 7). House Communications Subcommittee otherwise ing alternative." day, when they were 10 a.m. -12 noon Chairman Torbert H. Macdonald (D- and 2 -3:30 p.m. NYT. The hearings were Mass.) introduced an identical bill, H.R. Mr. Kelley said the controversy over also carried live by public -TV stations 7482, on May 3. little cigars developed because R. J. Rey- but those are not measured in the Nielsen Senator Cook told the committee that nolds was marketing its Winchesters as overnights. he was not condemning Consolidated cigarettes. "After seven months of na- The first National Nielsens on Water- "for what was a necessary business judg- tional television exposure, during which R. gate are due out June 8. On the basis of ment for them.... In the larger scheme J. Reynolds is estimated to have spent the New York and Los Angeles reports, of things, however, we are dealing with at a minimal annual rate of $12 million NBC research estimated some 33 mil- the public interest in seeing that these for its television campaign, the brand lion persons watched some part of last products are not widely exposed to young held about 65% of the market," he said. Tuesday's coverage. people, or to the many who strenuously "The net effect of a television advertising Whatever the ratings, the networks object to the advertising of these cigarette - ban on little cigars at this time would be were beginning to hear from affiliates in like products." to reward that company with a com- loud numbers saying their local viewers Senator Moss pointed out that the Sen- manding share of the market in return were protesting more and more about the ate Commerce Committee, in conjunc- for having violated, according to their loss of regular programing because of tion with hearings it held last year on critics, the spirit of the Public Health Watergate. At least one station found at amendments to the Federal Cigarette Cigarette Act of 1969." least a partial answer: WTRF -TV Wheel- Labeling and Advertising Act, received Mr. Kelley suggested that the commit- ing, W. Va., had it explained on its 7 information suggesting that smoking little tee set up a commission to determine by o'clock news Wednesday night that no cigars may pose a health hazard because Dec. 31, which kinds of little cigars are other network programing was available the tar -and- nicotine content is similar to most likely to be smoked like cigarettes during the hearings, that regular pro- cigarettes and because little cigars are and which are most likely to be smoked graming would resume when hearings often inhaled. like cigars. coverage ended and viewers would then If legislation is not passed promptly, he He also proposed adding language to be able to pick up their soap operas ex- said, "those who recognize their responsi- the Federal Cigarette Labeling and Ad- actly where they had left off. Executive bilities stand to suffer at the hands of vertising Act to exempt little cigars from Vice President Robert W. Ferguson said those who do not." Senator Moss pro- the law. telephone reaction did a quick turna- posed making the legislation effective on Mr, Kelley was accompanied by a round. Where it had been running heavily date of enactment. number of colleagues who presented data against live coverage of the hearings, he Mr. Macdonald, who filled in much of to show the difference between little said, responses following the newscast the time for Harley O. Staggers (D -W. cigars and cigarettes. were two -to -one in favor of carrying Va.) as chairman of the hearings last Robert Kaufmann, the firm's senior them. week, commented at one point that the vice president -tobacco, and Robert Du-

Broadcasting May 28 18 Listeners, talkers. Little -cigar action was centered in the House Consolidated Cigar, and Jack Mogulescu, recently resigned senior last week, with (top left, l -r) Torbert Macdonald (D- Mass.) of the vice president for marketing and now consultant to Consolidated

Communications Subcommittee, W. E. Williamson, clerk of the (Broadcasting, May 11); and (bottom, I -r) Senator Marlow Cook committee, and Harley Staggers, chairman of the committee, (R -Ky.), Marcus Glaser, chairman of Glaser Brothers, Los Angeles, hearing testimony from (top right, l -r) E. W. Kelley, chairman of and Max Meyer, president, Cigar Manufacturers Association.

Puis, special technical consultant to Con- adopted by Consolidated and presented CBS News, stressed that proposals for solidated, presented data to show that to the Code Review Board of the Na- free time to political candidates are need- different kinds of tobacco are used in tional Association of Broadcasters, which ed now more than ever. Dutch Treat little cigars and in cigarettes. he said regarded it as a "constructive step "My own suggestion for the election of Alan Cornell, Consolidated's vice presi- toward responsible self regulation." The 1976, and perhaps even for 1974, calls for dent- research and development, presented guidelines require identifying Dutch air time for candidates' speeches and de- a study showing that little cigars are in- Treats as little cigars, avoiding any im- bates to be provided without cost by the haled less deeply and less frequently than pression or advocacy of inhalation and broadcast industry," Mr. Friendly said. cigarettes. prohibiting the suggestion that smoking "The national candidates would get net- There was also a report from Leslie A. little cigars enhances sexual attractive- work time. Governors, senators and con- Elson, English cancer research scientist, ness. gressmen would get time from as many on experiments demonstrating that cigar - Mr. Mogulescu said national television regional and local stations as would be tobacco smoke is relatively harmless, advertising for Dutch Treats will not be- required to reach their constituencies." whereas cigarette -type tobacco smoke gin until September. Mr. Friendly noted that 1972 televi- causes bodily damage. sion expenditures in all elections, includ- Harold M. Spielman, president of Mc- ing primaries, amounted to $37.2 million Collum /Spielman Co., a communication Friendly calls for free time for the cost of TV air time. He said, research firm, reported on a test his com- "This sounds like a lot of money," but pany conducted, showing that consumers Fred W. Friendly, dean of the Columbia projected against 704 commercial stations remember Dutch Treats by name or as a Graduate School of Journalism, last week with a total annual estimated gross each cigar, but do not associate the product urged the broadcast industry to provide of $3.2 million, "it comes to less than with a cigarette. free air time to political candidates. .012 or slightly more than 1% of gross Jack H. Mogulescu, a special con- In a speech before the American So- revenues." sultant to Consolidated, said that a vol- ciety of Magazine Editors in New York Mr. Friendly said if this cost were untary code is all that is needed to pre- last Thursday (May 24) that concentrated spread over a four -year period and in- vent a little cigar from being advertised heavily on the Watergate affair and Presi- cluded off -year Senate, House and state on TV or radio in a way that appears to dent Nixon's isolation from the news me- elections, the cost would be only half of be a cigarette. He said such a code was dia, Mr. Friendly, former president of one per cent per year.

Broadcastinggay 28 Sunday, May20 Our Entertainment MadeNews. In Los Angeles, the CBS Television Network's 1972-73 entertainment programming walked off with top honors at the 25th annual Emmy presentation ceremonies. Winning a total of 25 awards for outstanding achievement. More than any of the competing networks. Tuesday, y22, Our News Made News. Two days later, in New York, CBS News swept the field at the first separate Emmy presentation ceremonies ever held to honor News and Documentaries exclusively. Winning 11 awards for outstanding achievement. More than any of the competing news organizations.

CBS Winning 36 Emmys helped make Sunday and Tuesday newsworthy for us. And for the many talented people who help make us newsworthy to viewers. Sunday,Tuesday, and every day. are added to fruit juices and other in- gredients. The FTC takes A new wrinkle Among the requirements of the consent order: the exact fruit juice percentage in in corrective Hawaiian Punch be disclosed to con- documentation sumers for no less than a year; afterwards step further advertising affirmative disclosures would not be re- one FTC quired if it is found that 67% of current Antiperspirant and deodorant comes from consumers of any fruit -flavored bever- advertisers have to substantiate Hawaiian Punch, in consent order, ages, or 80% of current or prospective general rather than specific claims keep educating public purchasers, think Hawaiian Punch con- made in their commercials agrees to than 20% natural fruit until research proves vast majority tains no more knows fruit content of the beverage juice. The advertising substantiation program of The consumer survey provision is sig- the Federal Trade Commission, ongoing nificant in that it may provide evidence The Federal Trade Commission last week since 1971 yet of questioned effectiveness, as to whether or not consumers have been has taken on two major modifications provisionally accepted a consent order misled by the challenged advertising. It that calls for RJR Foods Inc., New York - with the announcement last week that is also designed to provide reasonable eight manufacturers of antiperspirants based subsidiary of R. J. Reynolds In- assurance that the "misrepresentation" dustries Inc., to tell consumers precisely and deodorants have been ordered to created by the initial advertising has been furnish documentation for advertising how much actual fruit juice there is in corrected. its fruit- flavored Hawaiian Punch bever- claims that have appeared on television The FTC, in its notice of the tentative and in magazines. age. The consent order, which also cites consent order, points out an agreement RJR's advertising agency, William Esty For the first time, the commission's with RJR Foods and William Esty is for advertising substantiation orders focus Co., calls on the advertiser to disseminate settlement purposes only and does not affirmative disclosures -now a common on only major advertising themes. Ad- mean that they have admitted violation vertisers in the previous 11 product cate- requirement in the FTC's corrective -ad- of the law. The agreement has been vertising program. gories covered by advertising substantia- placed on the public record for comment tion orders were asked to document each The consent order is unusual in that 18. The will through June commission of their claims. it not only asks that the corrective in- take final action after that date. formation continue until it is proved that The major claims for which substantia- any erroneous impression created by the tion is demanded include efficacy ( "Dry questioned advertising is negated, but, for Clios: bigger, better Formula Secret is an effective antiperspi- the first time, provides a cut-off point. rant which won't sting the skin under any The corrective advertising can cease when The 14th International Clio Awards Show circumstances "), validity ( "Ban Roll On RJR Foods can show through a consumer will be held next Monday night (June 4) will keep all users drier than if they used survey that two -thirds of the public is at New York's Lincoln Center. It marks any leading spray antiperspirant, under aware that Hawaiian Punch contains no the first time U.S. and international otherwise exactly the same conditions ") more than 20% natural fruit juice. awards for TV and radio commercials and nature of ingredients ( "English The consent order stems from FTC will be given at the same presentation. Leather Plus has a time release anti- charges that RJR Foods and William Entertainers and presenters will include perspirant ingredient and a time release Esty have "misrepresented" Hawaiian Michael Haynes (the Winchesters man), deodorant ingredient "). Punch beverages as consisting "predomi- Alice Playten (Alka Seltzer's "marsh- Also for the first time, the antiperspi- nately of natural fruit juices." According mallow meatball" newlywed), Louise rants and deodorants advertisers are be- to the commission complaint, this was Lasser, Bob & Ray, Craig Stevens, E. G. ing asked to submit a summary of their accomplished by featuring fresh fruit and Marshall and Kevin McCarthy. Giovanna substantiating documentation as well as fruit trees prominently in Hawaiian Nigro, director of What Price Health for the details. The summary, said the FTC Punch's television commercials. Also the NBC and producer /director of the in its order, must be at the top of the used in the product's advertising, the NBC children's series Take a Giant Step substantiation reports and be worded "in complaint charges, is the phrase "seven will produce the Clio show. More than 30 plain language so that the average con- natural fruit juices." Actually, says the nations entered the competition and Rus- sumer will be aided in understanding it." complaint, Hawaiian Punch consists most- sia has indicated it may submit two com- The commission's latest advertising ly of water and sweetening agents, which mercials in time for finalist judging. substantiation order affects manufactur- ers estimated to represent 80% of the $460 million annual anti -perspirant and BAR reports television- network sales as of May 6 deodorant consumer market. The manu- facturers and their products included in CBS $249,719,300 (34.7 %), NBC $249,131,100 (34.6 %), ABC $221,453,000 (30.7 %) the order are: The Gillette Co., Boston, Total Total for Right Guard and Soft & Dri; Carter minutes dollars Products division, Carter -Wallace Inc., week week ended ended 1973 total 1973 total 1972 total New York, for Arrid Extra Dry; Bristol - Day parts May 6 May 6 minutes dollars dollars Myers Co., New York, for Ban and Dry System; Procter & Gamble Co., Cincin- Monday - Friday nati, for Secret; Mitchum -Thayer Inc., -on -10 a.m. 81 $ 503,000 1,291 $ 8,363,300 $ 7,832,500 Sign Tuckahoe, N.Y., for Mitchum's; Sterling Monday- Friday Inc., Montvale, N.J., for Body All; 10 a.m.-6 p.m. 1,018 8,055,500 17,677 150,469,100 122,809,500 Drug Leon Products Inc., Jacksonville, Fla., Saturday- Sunday Northvale, 75,942,900 77,423,800 for Certan -Dri; and Mem Co., Sign -on -6 p.m. 326 4,628,100 5,281 N.J., for English Leather Plus. Monday -Saturday 6 p.m. -7:30 p.m. 95 1,673,200 1,692 36,823,200 32,625,200 According to Joan Bernstein, acting head of the FTC's Bureau of Consumer Sunday 12 191,500 279 7,254,700 6,270,900 Protection, the changes in the ad sub- 6 p.m.-7:30 p.m. stantiation program came out of an Monday- Sunday intensive analysis and evaluation con- 382 19,383,700 7,045 399,973,700 348,614,600 7:30 p.m. -11 p.m. ducted by the commission staff. She indi- Monday- Sunday cated that although the commissioners 11 p.m.- Sign -off 178 3,240,600 2,758 41,476,500 32,530,700 have not as yet acted on the conclusions Total 2,092 $37,675,600 36,023 $720,303,400 $628,107,200 in the study, more changes in ad sub- 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. stantiation direction may be coming. One

Broadcasting May 28 22 of the further changes already in effect "that media are neither required to, nor Consciousness -raising. The National is the use of outside consultants. Neil are they equipped to, undertake a thor- Beckwith of Columbia University and Advertising Review Board has ap- ough investigation of the truth of every Hal Kassarjan of the University of Cali- pointed a panel to explore questions advertising claim they print or broadcast." fornia, Los Angeles, contributed to the of social responsibility in advertising The commissioner's advice to broad- with environmental themes. Accord- antiperspirants /deodorants order. casters is to "resist the temptation to take ing to NARB Charles The eight manufacturers covered by Chairman W. a chance" -keep advertising standards last week's order have 60 days to furnish Yost, the five- member panel will high enough away from "the danger of their documentation. As always when study the extent to which advertising finding the exact edge of the brink" of issuing such an order, the FTC empha- dealing with the energy crisis and trouble. Commissioner Dixon also ad- other environmental matters sized that the companies are not guilty of actually vised trade associations to keep errant reflects the public interest. The panel violations of rules or regulations and are members from acting irresponsibly and to will take a broad -based look ad- merely being asked for information. at seek government assistance if necessary. vertising techniques and concepts He broadcasters "it is used, rather than a case -by -case ap- reminds that often the by proach. The panel's first meeting is overreaching advertisers that sends their promotions outside the law." He Arco also does turnabout scheduled for mid -June. Members of the environmental panel are Robert suggests that "honest, straightforward, in- in gasoline commercials S. Wheeler, vice president /advertis- formation- imparting advertisements and a ing and marketing services, Best quality product usually are the ingredients New spots not only emphasize of successful advertising campaigns. energy crisis but also suggest Foods Division, CPC International, use of other transportation Englewood Cliffs, N.J., panel chair- man; Virginia Y. Trotter, vice chancel- Atlantic Richfield (Arco gasoline) has lor for academic affairs, University AAAA winds it all up joined the growing list of fuel companies of Nebraska-Lincoln; Robert S. talking about the energy crisis in their Marker, chairman, McCann -Erickson, in White Sulphur Springs broadcast advertising (BROADCASTING, New York; William A. Bartel, vice president / communications and McCaffrey repeats calls May 14). for self- defense program; Bradshaw, Atlantic Richfield merchandising, Celanese Corp., New Thornton York, convention -goers are treated president, appears in a TV commercial and Henry E. Arnsdorg, vice president /public relations to special feeds of Watergate news standing before a jammed freeway. He and ad- vertising, Prudential Insurance Co., and hear insider predictions says, "There are simply better ways of on effects of video cassettes moving people in and out of our cities - Newark, N.J. even at the expense of the automobile." um, has chosen Tracy- Locke, Dallas, The time has long since arrived for ad- That's the strongest statement to date to vertising handle its $6 million -plus account. J. agencies and advertising agency about coping with the fuel shortage. people to put "all Other gasoline companies, notably Mobil. Walter Thompson Co. had been the our weight behind a agency. New TV commercials for Phil- national, coordinated effort designed to Amoco, BP and Texaco, have discussed support ways consumer can cut down gas con- lips 66 are scheduled to begin airing in the best interests of the advertis- the ing agency sumption. None, however, suggested al- June and, according to advertising man- business everywhere." ternative transportation. ager Joe Downing, will be "designed to James J. McCaffrey of McCaffrey & In another Arco TV commercial, not inform the public as to how the energy McCall, New York, retiring chairman of yet on the air, the benefits of walking shortage came about and what the con- the American Association of Advertising instead of riding will be discussed, with sumer can do to help the situation." Agencies, made the appeal in a May 19 the announcer urging viewers to "see the speech closing the 1973 AAAA conven- world at three miles an hour." Another tion with an elaboration of AAAA's plans Arco spot shows a windmill as the an- to establish and operate speakers bureaus nouncer says: "In 1915, 3,000 windmills FTC's Dixon: Stations through its three regions and 20 councils helped light up the country of Denmark. (BROADCASTING, May 21). America could generate electricity the with clean hands won't He called upon all agencies to make same charming way. All we have to do get knuckles rapped their best speakers available to tell ad- is keep wasting our natural stores of vertising's story to a "modest" first -year energy. When it's all gone, we'll just turn Arizonans assured commission goal of 200 different groups of people. on the windmills. A great idea -until the goes along with honest broadcasters He cited three main target audiences in wind dies down." major cities and suburbs: men's "thought - And in a look at the future, a man To what extent does the Federal Trade leader" groups, women's organizations from the year 1991 shows the viewer the Commission hold individual stations re- and student and faculty groups. underground world people are living in. sponsible for claims made by their adver- Mr. McCaffrey said AAAA headquar- He says: "We had our chance to clean up tisers? FTC Commissioner Paul Rand ters would provide a 20- minute sample congestion and clear the air back in the Dixon was to pose this rhetorical question speech aimed at each of the three groups, 70's. We could have demanded adequate to the Arizona Broadcasters Association, plus a variety of other materials, but public transportation. We could have in a speech scheduled for delivery in urged that the speakers adapt them for banned cars altogether from parts of our Tucson last Friday (May 25). The com- local audiences. The AAAA will also city. But we didn't do it. We drove our- missioner's answer to his own question: make available a short film on how a TV selves underground." "It would be unlikely that the FTC would commercial is made, to be used as "an A spokesman for the Atlantic -Richfield include any media in a formal complaint appeal to people's ingrained interest in Co. said the new campaign grew from the unless the broadcast station or the pub- theatrics" rather than as a direct at- belief that "it doesn't make sense to pro- lication was an active party to and stood tempt to answer any criticisms of adver- mote more gasoline consumption at a to profit by the falsity or deception of the tising. It was produced by Gordon Web- time when both government and industry advertising." ber of Benton & Bowles. are talking about the necessity of fuel Commissioner Dixon says a station One of the unscheduled highlights of allocations to insure supplies to priority could and should be culpable if it entered the AAAA convention was a daily wrap - users." into a joint promotion with an advertiser up of events in the Senate Watergate Needham, Harper & Steers, Los An- involving misrepresentation of a product. hearings by NBC News. Don Durgin, geles, is the agency. The commercials He points out that if broadcasters ac- president of NBC -TV, arranged for a began a national roll -out in April on the cepted obviously and patently false adver- direct audio line from New York to the East Coast and began airing on the West tising there's no question they would be convention site at White Sulphur Springs, Coast in mid -May. "treading on dangerous ground." But, he W. Va., which is virtually impervious to Another big gas firm, Phillips Petrole- acknowledges that the FTC recognizes broadcast signals from the outside, and

Broadcasting May 28 23 NBC News provided five -minute live stars Mr. Hope and features 44 National Programing summaries at the end of each morning's Football League stars who went to Paris convention session, plus overnight written last year to make film to raise funds for summaries. center. Included is golf footage of Bing CBS -TV grabs A session on video cassettes attracted Crosby, late President Eisenhower and an audience of some 400 AAAA mem- Duke of Windsor, and top golfing pros. most brass rings bers and guests even though held at 10 Sales arrangement permits for first time o'clock at night (May 17). It was con- sponsorship by national advertisers nor- at Emmy awards ducted by Paul J. Caravatt Jr. of Cara - mally precluded from bidding for other vatt, Kleiman Inc., New York, cassette Hope specials owned by Hope Enter- But ABC-TV's 'Andrews' will bow programing specialist, who showed seg- prises. Prints are available for screening out with seven entertainment laurels; ments of industrial programs produced through Vitt Media International. news and documentary ceremonies for Coca -Cola, Avon, Smith -Corona and Roughnecks coming. The Thermos Di- get own telecast for first time other major companies. vision of King -Seeley Thermos Co., Nor- "You are safe for a while," Mr. Cara - wich, Conn., will use network TV to Television last week did its annual vatt told the agency executives. "Video introduce the Roughnecks, new line of pivot of the camera to further document cassettes are not going to kill the net- unbreakable insulated bottles. Campaign its claim to being the world's greatest en- works, kill magazines or radically change to reach mothers will begin July 31 on tertainment medium as well as the fore- agencies in 1973 -or 1974. After that I daytime network TV and animated spots most purveyor of journalism. do promise some rather important evolu- to reach children will begin Aug. 18. It was a two -part effort by the Na- tionary changes." By 1975, he suggested, Rumrill -Hoyt, New York, is agency. tional Academy of Television Arts and the number of cassette and disk players Sciences with a Sunday night (May 20) for Agency appointments. D. L. Clark Co., the entertainment awards from in homes should make programing Foods telecast of those home players economically viable. Pittsburgh, division of Beatrice Los Angeles and a Tuesday evening TV Co., Chicago, has appointed Ketchum, showcase of news and documentary hon- MacLeod & Grove, Pittsburgh, as agency ors from New York. for Clark Bar, Zagnut bar and other On both occasions, CBS -TV came FCC passes on lumber ads products of confectionary manufacturer. away with the lion's share of the Emmys. M.J. Holloway & Co., Chicago, has ap- Three ecology groups' fairness-doctrine On the West Coast show, master of pointed Ries Cappiello Colwell, New ceremonies Johnny Carson wasn't exact- complaint against two ABC -TV affiliates York, to handle its candy products, in- regarding commercials of the Weyerhaeu- ly prescient during his opening patter cluding Milk Duds, Slo -Poke and Black when he remarked that the popular The ser Corp. during the network's summer Cow. $750,000 account is expected to be Olympics coverage has been rejected by Waltons had no homosexuals and no mostly on radio and TV. Arthur Meyer- abortions. "How did these weirdos be- the FCC. hoff Associates, Chicago, is agency. The three groups -the Wilderness So- come a hit ?" he asked. For eventually ciety, Natural Resources Defense Council Cooperation. "Television and us" is in the top honors during the evening did in- and Public Action to Protect Environmen- on -air sales pitch of wsAB(FM) Mt. Car- deed go to wholesomeness: The now -can- mental Resources -had complained that mel, Ill. President John F. Hurlburt per- celed Julie Andrews Hour (ABC) led the Weyerhaeuser's Olympics campaign de- sonally recorded series of messages to way with seven awards, and The Waltons value picted the lumbering practices of "clear- potential advertisers underscoring of followed with six honors. to cutting" as desirable and ecologically his fine -music station as supplement And the others who took three or more sound. This assertion is highly debatable, campaigns on TV stations of sponsor's honors also were in the upright vein. they said, pointing out that the practice choice. Commented Mr. Hurlburt after Singer Presents Liza with a Z (NBC), has been under attack by environmental- taping spots: "It's high time the broadcast and The Mary Tyler Moore Show (CBS) and ists for time as harmful to the bal- media stop knocking one another received four awards each; the Carol Bur- some are being Show (CBS), Masterpiece Theater ance of nature. (BROADCASTING, Oct. 23, together go for the dollars that nett 1972). spent elsewhere." (PBS) and the ABC Summer Olympic They claimed that January staff action Honored. Winners of Fifth Games, won three each. Retailers led the three in dismissing their initial complaint on pro- Annual National Retail Merchants As- CBS networks enter- cedural grounds placed an undue burden Bureau tainment Emmys, with 25 awards out of sociation (NRMA) -Television the 64 categories four programs and on their legal resources, noting that the of Advertising competition -were an- -for staff had claimed that the complainants NRMA's Sales Promotion 21 individuals. ABC followed closely, nounced at winning 22 awards, also for four pro- had failed to show that WABC -TV New in Hollywood, Fla. J. C. Conference grams but with 18 individuals, and NBC York and WMAL -TV Washington did not & Co., New York (McCaffrey Penney was third with a total of 10 awards, with balance the ecology issue in other pro- & McCall, N.Y.) won grand award They this finding was un- three programs and seven individuals. graming. said in TV and radio. J. L. Hudson, Detroit Public Broadcasting fair since ABC had refused to supply (Grey Advertising, Detroit), took first The Service garnered them with past programing information. went seven awards, to four programs and three place in TV. Other TV awards individuals. The commission said the fairness doc- Marsh, Boston (Smith - to Jordan The Wa /tons and All In the Family trine does not require stations to review Patterson Advertising, in- house, Boston); all past programing every time a fairness took top honors as comedy and drama Gee Bee Discount Store, Johnstown, Pa. series, respectively; Tom Brown's complaint is filed against them. It added, School- (Marc & Co., Pittsburgh); Bud's Women's days however, that the subject of comparative -Rite Super- (PBS), outstanding drama or com- Apparel, Duluth, Minn.; Shop edy with limited episodes; Julie Andrews burdens between complainants and licen- York (Keyes -Martin & Co., markets, New Hour (ABC), outstanding variety mu- sees in fairness cases is one of the issues Springfield, and Dorseys Furniture, or N.J.) sical series; Singer Presents With being dealt with in the agency's current Charlotte, N.C. Liza a Z inquiry into the doctrine. (NBC) variety; Sleeping Beauty (PBS), Como commercials. GTE -Sylvania, classical music; America (NBC) new New York, has signed Perry Como to be series, and, in a surprise, "War of Chil- spokesman for company's new GT -Matic dren" (CBS) outstanding single drama Business Briefs TV sets. Commercials, created by Doyle, or comedy program. Dane, Bernbach, New York, will break The entertainment awards were tele- Hope for all. American Hospital in next September on spot TV in 44 mar- cast from the Shubert theater in Los An- Paris, famed European medical center, kets. Campaign will run for 14 weeks. geles's Century City. The two -hour broad- has awarded exclusive sales rights for Sylvania's GT -Matic series will be pro- cast went off smoothly, replete with inside one -hour Bob Hope special, What Ameri- moted as first true self- adjusting color jokes and garnering a respectable 30.3 to cans Do in Paris, to Vitt Media Interna- sets on the market. There are no color - 36.8 rating and 48 to 58 share of audi- tional, New York media-buying firm, and control knobs outside set -only on, off ence in the overnight New York Nielsens. Idea Group Inc. of New Jersey. Show and channel -selection. The only untoward incident occurred

Broadcasting May 28 24 earlier in the week when the academy asked ABC to return the 600 tickets that the network, which broadcasts the event, had received for its affiliates who had begun gathering for the annual affiliates meeting (see page 54). The ABC affili- ates watched the program on monitors in a nearby hotel, but joined the academy members and guests at the dinner that followed. The complete list of entertainment Emmys: Outstanding comedy series: All In The Family, Norman Lear, executive producer, John Rich, pro- ducer-CBS. Outstanding drama series -continuing: The Wal- tons, Lee Rich, executive producer, Robert L. Jacks, producer -CBS. Outstanding drama /comedy - limited episodes (presented after telecast): Tom Brown's Schooldays, Masterpiece Theatre, Parts I Through V, John Mc- Rae, producer-PBS. Outstanding variety musical series: The Julie An- drews Hour, Nick Vanoff, producer, Julie Andrews, star -ABC. Outstanding single program -drama or comedy: "A War of Children," The New CBS Tuesday Night Movies, Roger Gimbel, executive producer, George Schaefer, producer, Dec. 5, 1972-CBS. Outstanding single program -Variety and popular music: Singer Presents Liza With a "Z ", Bob Fosse and Fred Ebb, producers, Liza Minelli, star, Sept. 10, 1972 -NBC. Outstanding single program-classical music: The Sleeping Beauty, J. W. Barnes and Robert Kotlowitz, Andrews, whose ABC show won a total of seven Emmy awards, wasn't executive producers, Norman Campbell, producer, Winners. Julie Dec. 17, 1972 -PBS. present at the presentations nor will she be around next season, as will the program Outstanding news series (presented after telecast): that won six awards -The Waltons. Accepting the statuettes for the latter were (I -r): Bob America, Michael Gill, producer -NBC. Jacks, producer of the CBS series; Michael Learned, who plays the mother; Richard Outstanding program achievement In daytime Thomas, who portrays John -Boy, and Lee Rich, executive producer of the show. drama: The Edge of Night, Erwin Nicholson, pro- ducer, series -CBS. Outstanding program achievement in daytime: Nelson Murders, The CBS Thursday Night Movies, Outstanding achievement in music, lyrics and Dinah's Place, Henry Jane, executive producer, Fred March 8, 1973 -CBS. special material -a series or a single program of a Talashore, producer, Dinah Shore, star, series-NBC. series or a special program written for television: Outstanding directional achievement in comedy - Fred Ebb and John Kander, Singer Presents Liza Outstanding single performance by an actor in a a program of a series with continuing char- single With a "Z ", Sept. 10, 1972-NBC, leading role: Laurence Olivier, "Long Day's Journey acters and /or theme: Jay Sandrich, "It's Whether into Night," March 10, 1973-ABC. You Win or Lose," The Mary Tyler Moore Show, Outstanding achievement in art direction or Outstanding single performance by an actress In a Oct. 14, 1972 -CBS. scenic design: (A) For a dramatic program or fea- ture length film made for television; a a leading role: Clods Leachman, "A Brand New Lite," Outstanding directional in variety for series, achievement or program a Tuesday Movie Of The Week, Feb. 20, 1973-ABC. music single of serles or a special program, -a single program of a series: Bill Davis, Thomas John, Much Ado About Nothing, Feb. The Julie Andrews Hour (with "Eliza Doolittle" and 2, Outstanding continued performance by an actor in 1973 -CBS; (B) For a musical or variety single pro- "Mary Poppins "), Sept. 13, 1972 -ABC. a leading role: (A) Drama series -continuing, Rich- gram of a series or a special program, Brian Barth- ard Thomas, The elions-CBS; (B) Drama /comedy- Outstanding directorial achievement in comedy, olomew and Keaton S. Walker, The Julie Andrews limited episodes, (presented after telecast): Anthony variety or music -a special program: Bob Fosse, Hour (with "Eliza Doolittle" and "Mary Poppins "), Murphy, Tom Brown's Schooldays, Masterpiece Singer Presents Liza With a "Z", Sept. 10, 1972- Sept. 13, 1972 -ABC. Theatre, parts I through V -PBS. NBC. Outstanding achievement in lighting direction - Outstanding continued performance by an actress Outstanding writing achievement in drama -a a single program of a series or a special program, in a leading role: (A) Drama series -continuing, single program of a series with continuing char- produced for electronic television only (Tie): John Michael Learned, The Walton --CBS; (B) Drama/ acters and /or theme: John McGreevey "The Freschi and John Casagrande, 44th Annual Oscar comedy -limited episodes (presented after telecast): Scholar," The Wallons, Feb. 22, 1973 -CBS. Awards, April 10, 1972 -NBC; Truck Krone, Christmas Susan Hampshire, Vanity Fair, Masterpiece Theatre, Show, The Julie Andrews Hour, Outstanding writing in drama, original Dec. 20, 1972 -ABC. Parts I through V -PBS. achievement teleplay -a single program: Abby Mann, "The Mar- Outstanding achievement in costume design -a Outstanding continued performance by an actor cus- Nelson Murders," The CBS Thursday Night single program of a series or a special program: in a leading role in a comedy series: Jack Klugman, Movies, March 8, 1973 -CBS. Jack Bear, The Julie Andrews Hour (with Ken Berry The Odd Couple -ABC. and Jack Cassidy), Outstanding writing achievement in drama, adap- Sept. 27, 1972-ABC. Outstanding continued performance by an actress tation-a single program: Eleanor Perry, "The Outstanding achievement in make up-a single in a leading role in a comedy series: Mary Tyler House Without a Christmas Tree," Dec. 3, 1972 - program of a series or a special program: Del Arm- Moore, The Mary Tyler Moore Show-CBS. CBS. strong, Ellis Burman and Stan Winston, "Gar- goyles," The New CBS Tuesday Night Movies. Outstanding performance by an actor in a sup- Outstanding writing achievement in comedy -a porting role In drama -a continuing or one -time single program of a series with continuing char- Outstanding achievement In cinematography for appearance in a series, or for a special program: acters and /or theme: Michael Ross, Bernie West, entertainment programing: (A) For a series or a Scott Jacoby, "That Certain Summer," Wednesday and Lee Kalcheim, "The Bunkers and The Swingers," single program of a series, Jack Woolf, "Eye For The Movie Ol The Week, Nov. 1, 1972 -ABC. All In Family, Oct. 28, 1972 -CBS. an Eye," Kung Fu, Jan. 25, 1973 -ABC; (B) For a Outstanding Outstanding writing achievement in variety or special or feature -length program made for tele- performance by an actress in a sup- vision, Howard porting role in drama continuing or one -time music -a single program of a serles: Stan Hart, Schwartz, "Night of Terror" Tuesday -a Movie Of The Week, Oct. 10, 1972 appearance in a series, or for a special program: Larry Siegel, Gail Parent, Woody Kling, Roger -ABC. Ellen Corby, The Waltons, series -CBS. Beatty, Tom Patchett, Jay Tarses, Robert Hilliard, Outstanding achievement in film Arnie editing for enter- Kogen, Bill Angeles and Buz Kohan, The tainment programing: (A) For a series or a single Outstanding performance by an actor In a sup- Carol Burnett Show (with Steve Lawrence and Lily program of a series, Gene Fowler Jr., MaJorie Fow- porting role in comedy -a continuing or one -time Tomlin), Nov. 8, 1972 -CBS. appearance in a series, or for a special program: ler and Anthony Wollner, "The Literary Man," The Ted Knight, The Mary Tyler Moore Show, series - Outstanding writing achievement in comedy, va- Waltons, Nov. 30, 1972 -CBS; (B) For a special or CBS. riety or music -a special program: Renee Taylor feature-length program made for television, Peter and Joseph Bologna, Acts of Love-and Other C. Johnson and Ed Spiegel, "Surrender at Appomat- Outstanding performance by art actress in a sup- Comedies, March 16, 1973-ABC. tox" Appointment With Destiny, April 24, 1972 -CBS. porting role In comedy -a continuing or one -time appearance in a series, or for a special program: Outstanding achievement In choreography -a Outstanding achievement in film sound editing -a Valerie Harper, The Mary Tyler Moore Show, series - single program of a series or a special program: single program of a series or a special program: CBS. Bob Fosse, Singer Presents Liza With e "Z ", Sept. Ross Taylor and Fred Brown, "The Red Pony," 10, 1972 -NBC. Bell System Family Theatre, March 16, 1973 -NBC. Outstanding achievement by a supporting per- former In music or variety -a continuing or one- Outstanding achievement in music composition: Outstanding achievement in film sound mixing -a a time appearance in a series, or for a special pro- (A) For series or a single program of a series (in single program of a series or a special program: gram: Tim Conway, The Carol Burnett Show, Feb. the first year of music's use only), Charles Fox, Richard J. Wagner, George E. Porter, Eddie J. 17, 1973 -CBS. Love, American Style, series-ABC; (B) For a special Nelson and Fred Leroy Granville, "Surrender at program, Jerry Goldsmith, "The Red Pony," Bell Appomattox," Appointment with Destiny -CBS, Outstanding directional achievement in drama-a System Family Theatre, March 18. 1973 -NBC. single program of a series with continuing char- Outstanding achievement In live or tape sound acters and /or theme: Jerry Thorpe, "An Eye For An Outstanding achievement in music direction of a mixing variety, musical or dramatic -a single program of a series or a special Eye," Kung Fu, Jan. 25. 1973 -ABC. program -a single pro- program: Al Gramaglia and Mahlon Fox, Much Ado gram of a series or a special program: Peter Matz, About Nothing, Feb. 2, 1973 -CBS. Outstanding directional achievement in drama-a The Carol Burnett Show (with Anthony Newley and single program - Joseph Sargent, "The Marcus- Bernadette Peters), Dec. 16, 1972 -CBS. Outstanding achievement In video tape editing-

Broadcasting May 28 25 Presenters, presented. Prominent electronic journalism repre- chairman now chairman of the American Red Cross; CBS Evening sentatives handed out the Emmys at last week's news and docu- News anchorman Walter Cronkite, and ABC Evening News co- mentary presentations. Pictured at left (l -r) are ABC Evening News anchorman Harry Reasoner. At right is Don Hewitt, executive pro- co- anchorman Howard K. Smith; National Public Affairs Center for ducer of CBS News's 60 Minutes, with some of the five Emmys Television correspondent Robert MacNeil; NBC Nightly News awarded to that series, Mr. Hewitt also served as executive pro- anchorman John Chancellor; Frank Stanton, former CBS vice ducer of the telecast itself. a single program of a series or a special program: mentary and religious programing, CBS - when our critics cross over the dividing Nick Giordano and Arthur Schneider, The Julie Andrews Hour (with "Eliza Doolittle" and "Mary TV came away with 10 awards, NBC line to the point where they threaten Poppins"). Sept. 13, 1972-ABC. with six, ABC four and PBS two. With government intervention to try to keep Outstanding achievement in technical direction the inclusion of craft awards, announced us, even in our imperfect way, from tell- and electronic camerawork -a single program of a prior to the telecast proceedings, the ing it like it is." series or a special program: Ernie Buttleman (tech- nical director), Robert A. Kemp, James Angel, James scoreboard was amended to CBS 11, Mr. Smith said from 20 years' experi- Balden and Dave Humer (cameramen), The Julie 10, ABC four and PBS two. ence abroad that "in no other country Andrews Hour (with "Mary Poppins" and "Eliza NBC Doolittle"), Sept. 13, 1972 -ABC. The New York proceedings, on CBS - are civil liberties as secure or so nearly Outstanding achievement by individuals in day- TV from 9:30 to 11:12 p.m. NYT, of- secure as they are in this country." He time drama (presented after telecast): Mary Fickett, fered several departures from conven- thought it less important that judges have performer All My Children, series -ABC. tional awards ceremonies. Winners, for jailed reporters for refusing to reveal con- Outstanding achievement in children's program - one thing, were given their Emmys at or fidences than that the reporters were will- ing-an award for programs and individual achieve- ments: (A) Entertainment /fictional, Sesame Street, near their seats in the banquet hall and ing to go to jail rather than reveal them; Jon Stone, executive producer, Bob Cunnlff, pro- thus had no chance to make speeches. less important that government has at- ducer, series, PBS; Zoom, Christopher Sarson, pro- ducer, series, PBS; Tom Whedon, John Boni, Sara The hosts, alternating singly and in pairs, tacked media than that more than 50 Compton, Tom Dunsmuir, Thad Mumlord, Jeremy were anchormen of the four networks: members of Congress have introduced Stevens and Jim Thurman, writers, The Electric Company, Oct. 24, 1972-PBS. Harry Reasoner and Howard K. Smith shield bills to protect media -though he (B) Information /tactual, "Last of The Curlews," of ABC, Walter Cronkite of CBS, John added, as he had said before, "I hope they The ABC Alterschool Special, William Hanna and Chancellor of NBC and Robert MacNeil don't succeed ... I think that our rights Joseph Barbera, producers, Oct. 4, 1972, ABC; Shari Lewis, performer "A Picture of Us," NBC of PBS. are sturdy." Children's Theatre, March 17, 1973, NBC. As presenters they were joined on two Mr. Reasoner said "we have produced Outstanding achievement in sports programing - occasions by Frank Stanton, retired chief the best-educated and the best -informed an award for programs and for individuals contribut- operating officer CBS, now chairman mass in the history of the world," ing to the coverage of sporting events: ABC's Wide of citizenry World 01 Sports, Roone Arledge, executive pro- of the American National Red Cross - thanks in substantial measure to the "sup- ducer, series -ABC; 1972 Summer Olympic Games, who received a special Emmy award last of like you in the acadcmies, Ronne Arledge, executive producer, Aug. 25 through port people Sept. 11, 1972, ABC; Jim McKay, commentator 1972 year for his defense of broadcast jour- people like Dr. Stanton, all of our three Summer Olympic Games, Aug. 25 through Sept. 11, nalism-and Mrs. Coretta Scott King, networks." 1972, ABC; John Croak, Charles Gardner, Jakob Hierl, Conrad Kraus, Edward McCarthy, Nick Mazur, Dr. Stanton told viewers in a brief Mr. MacNeil, alluding to the dispute Alex Moskovic, James Parker, Louis Rende, Ross statement that he saw "special signifi- over the funding of public television and Skipper, Robert Steinback, John De Lisa, George Boettcher, Merrit Roesler, Leo Scharf, Randy Cohen, cance" in the night's ceremony: "The dis- the Nixon administration's opposition to Vito Gerardi, Harold Byers, Winfield Gross, Paul turbing events of recent months serve to the use of public money for public- affairs Scoskie, Peter Fritz, Leo Stephen, Gerber McBeath, Louis Torino, Michael Wenig, Tom Wight and James bring home to all of us the basic truth programs, said that unlike commercial Kelley, video -tape editora, 1972 Summer Olympic that this great and extraordinary experi- network newsmen, "we [in public TV] Games, Aug. 25 through Sept. 11, 1972, ABC. ment in government which we call de- are in our infancy: we can be strangled Outstanding achievement in engineering develop- in he a ment (presented after telecast): Award to Sony for mocracy can survive in good health if, our crib." But held out hope for the development of the Trinitron, a picture tube and only if, the press remains wholly free much better outcome. providing good picture quality in color -television and in good health. And that Mr. said events of the past receivers; Award to CMX Systems, a CBS /Memorex equally Chancellor company, for the development of a video -tape edit- essential freedom must be fully shared year had "demonstrated to us, as Ameri- ing system, utilizing a computer to aid the decision - press we do as making process, store the editing decisions and by that part of the to which cans, politicians, newsmen, ordinary implement them in the final assembly of takes. honor tonight -the electronic press. If citizens, that if we appreciate the rights all of us-those of us here, those who of the Constitution we have, we have got Presenters of news awards are in government and above all those to work harder than perhaps we have stress importance of free who comprise the American public been working to preserve those rights broadcast journalism -re- mind ourselves of this essential fact of . I am glad to see that more of us [are The NATAS's Emmy presentations for freedom for all the press, including fighting]. I also think of the citizens of TV news and documentary programs broadcast journalism, this evening will the country, who need in these days to in New York were the first to be tele- indeed be an important one." fight much harder, individually and col- cast in the academy's 25 -year history, and Toward the end of the telecast, each lectively, to protect the liberties we the principal figures did not pass up the of the newsmen -hosts had his own say have." rare opportunity to tell viewers that a free on the subject, also briefly. Robert F. Lewine, president of the press -specifically including a free broad- Mr. Cronkite said broadcast journal- academy, seemed to sum it up- though cast press-is vital to democracy. ism is far from perfect and is constantly he was on before they were-when he In the major areas of news, docu- self -critical but that "we will fight back expressed the hope "that tonight's pro-

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Allowing air time for political candidates is something the Fetzer radio station in Kalamazoo has done every national election year since Herbert Hoover was in office. This year their program called "Meet Your Candi- dates" gave sixty -one official hopefuls a chance to air their political views and included an explanation of various state proposals and local issues. Helping listeners to be well informed about voting is all part of Fetzer total community involvement.

e y,

WKZO WKZO -TV KOLN-TV KGIN -TV WJEF Kalamazoo Kalamazoo Lincoln Grand Island Grand Rapids WWTV WWUP -TV WJFM WWTV -FM WWAM KMEG -TV Cadillac Soult Ste. Marie Grand Rapids Cadillac Cadillac Sioux City gram will remind everyone of the Bartlett, The Incredible Flight of the Snow Geese Entertainment areas (possibility of one. more than Jan. 23, 1973 -NBC. breadth and scope of broadcast news and one or no award In each category): that it will effectively combat the relent- Outstanding achievement in film editing (an- Outstanding achievement in religious program- nounced at pretelecast ceremonies): (A) Regularly ing, an award for programs and individual achieve- less efforts to undermine the public's con- scheduled news programs and coverage of special ments: Duly Bound, executive producer Doris events, Patrick Minerva, Martin Ann, in Sheppard, Georgo producer Martin Hoade, March 11, 1973 -NBC. fidence the sight- and -sound media. The Johnson, Bill Freeda, Edward Portillo, Al Helios, academy is especially privileged to have Irwin Graf, Jean Venable, Rick Hassel, Loren Berry, Outstanding achievement In any creative techni- this opportunity to honor the men and Nick Wilkins, Gerry Breese, Michael Shugrue, K. cal crafts area that does not fall into a specific Su, Edwin Einarsen and Thomas Dunphy, NBC category and is not otherwise recognized (an- women in our medium whose high profes- Nightly News series -NBC; (B) Documentary, maga- nounced pretelecast ceremonies): Donald Feldstein, sional standards and dedication their zine -type or mini -documentary programs, Les Parry, Robert Fontana and Joe Zuckerman for animation to The Incredible Flight of The Snow Geese, Jan. 23, layout of Da Vinci's art on Leonardo: To Know journalistic responsibilities provide a bul- 1973-NBC. How to See, June 20, 1972 -NBC. wark against the threats from those forces which challenge their right to probe, to question and to reveal." From throwaway to showcase program On the awards scoreboard, the win- ners were as follows (period covered 'The Waltons' was so much (sec page 24), after earlier having won was March 13, 1972, through March 18, fodder for big guns 'Flip Wilson' a Peabody award for distinguished 1973): and 'Mod Squad.' Now the hip cops achievement in broadcasting. are gone and CBS's show remains Mr. Wood thinks he knows why The News and documentary achievements (possibility after gaining Nielsen of one, more than one or no award in each category) respectability Walton surprised everybody and caught and with Outstanding achievement within regularly sched- walking off six Emmys on. "The country has been unsettled uled news programs: (A) For program segments, over the war and the depressing head- i.e., presentation of individual stories (in single or multipart) or elements within the program, The Madison Avenue pros were scratching lines that appear in the papers every day," U.S. /Soviet Wheat Deal: Is There A Scandal ?" their heads last year when CBS an- he says. "The is CBS Evening News with Walter Cronkife, executive Walton positive, affirma- producers Paul Greenberg and Russ Bensley, pro- nounced that it was slotting a quiet, tive, it sticks to the ribs. It has what I ducers Stanhope Gould and Linda Mason, Sept. 27 placid family -drama series called The call an anti -future -shock appeal." through Oct. 6, 1972 --CBS; (B) For individuals con- tributing to the program segments, correspondents Walton opposite two powerhouse mass - "We've been living in a great period of Walter Cronkite, Dan Rather, Daniel Schorr and audience- appeal programs, NBC's Flip dishonesty," adds Mr. Rich. "Audiences Joel Blocker, "The Watergate Affair" on CBS Eve- Wilson ning News with Walter Cronkite, CBS -Oct. 27 and Show and ABC's Mod Squad. are going for The Walton because it 31, 1972-CBS: correspondents David Dick, Dan But the agency soon came Rather, Roger Mudd and Walter Cronkite, coverage executives gives them honest people in honest situ- of shooting of Governor Wallace, CBS Evening up with this explanation: Since Thurs- ations." News With Walter Cronkife, May 15, 1972 -CBS; day at 8 was a lost cause for CBS be- correspondent Eric Sevareid, "LBJ, The Man and And Earl Hamner Jr., the author who The President" on CBS Evening News with Walter cause of the high- powered competition, created the series out of the materials Cronkite, Jan. 22, 1973-CBS. the network was being smart in trimming of two semiautobiographical novels, Outstanding achievement for regularly scheduled its sails to the antiviolence mood in the magazine -type programs: (A) For programs, program Spencer's Mountain (1960) and The segments or series, "The Poppy Fields of Turkey - country, rejecting another cop show and Homecoming (1970), and who is con- The Heroin Labs of Marseilles -The New York going instead with a nice, sentimental Connection," on 60 Minutes, executive producer tinuing on as executive story consultant, Don Hewitt, producers William McClure, John Tiffin, series about a close -knit family living in says: The nostalgia craze has contribut- Phil Schelfler, Dec. 10. 1972 -CBS; "The Selling of the mountains of Virginia during the De- Colonel Herbert" on 60 Minutes, executive producer ed greatly to our success. Country people Don Hewitt, producer Barry Lando, Feb. 4, 1973 - pression. look back on that period in our history CBS; 60 Minutes series, executive producer Don when Hewitt-CBS; (B) For individuals contributing to the And The Waltons made its debut with great fondness. Even though it was program, program segments or series achievements, on Sept. 14, the TV critics, after saying the heart of the Depression, people in correspondent Mike Wallace. "The Selling of Colo- flattering things about nel Herbert" on 80 Minutes, Feb. 4. 1973-CBS; the show's charm the backwoods didn't starve. My father, correspondent Mike Wallace, 60 Minutes series- and pathos, almost invariably pointed out for instance, was a hunter and killer of CBS. that, in the words of Bob Williams of the game, and the family raised pigs for Outstanding achievement in coverage of special New Post, a events: (A) For program achievements. coverage of York it "hasn't got chance slaughter in the fall. And of course we the Munich Olympic tragedy, ABC special, executive in hell in the Nielsen ratings." raised vegetables and canned them. It Roone producer Arledge, Sept. 5, 1972 -ABC; (B) was a For Individuals contributing to the program achieve- In the September and October rating real pioneer spirit, self- sustaining, ment, commentator Jim McKay. coverage of the books last fall, The Waltons didn't do not being dependent, as city people were, Munich Olympic tragedy, ABC special. Sept. 5, 1972 -ABC. anything to disprove the gloomy fore- on the nearby grocery store or butcher Outstanding documentary program achievement: casts. "Thursday at 8 became the throw- shop." (A) For documentary programs dealing with events away time period for the CBS affiliates," The best clue to what The Waltons or matters of current significance, "The Blue Coller Trap," on NBC News White Paper, producer Fred says Lee Rich, executive producer of is all about was supplied recently by the Freed, June 27, 1972 -NBC; "The Mexican Connec- The Wallons, "They would put their own Rev. John W. Donohue, the associate lion" on CBS Reports, executive producer Burton shows in and The Waltons of America, weekly. Benjamin, producer Jay McMullen, June 25, 1972- delay to Satur- editor the Jesuit Its CBS; "One Billion Dollar Weapon" on "And Now day afternoon." episodes, for the most part, he wrote, the War is Over-The American Military in the 70's," on NBC reports, executive producer Fred "But even in those early weeks it be- "are built around the morality play's Freed, producer Craig Leake, Feb. 20, 1973 -NBC; came clear to me that Squad was favorite theme: the conflict between (B) For documentary programs dealing with artistic, Mod historical or cultural subjects, America series, ex- not doing as well on Thursday as it had light and darkness. Some outsider whose ecutive producer Michael Gill -NBC; Jane Goodall the previous season on Tuesdays," says values are false or ambiguous comes and The World of Animal Behavior: The Wild Dogs of Africa, executive producer Marshall Flaum, pro- Bob Wood, president of CBS -TV, who across the Waltons and gets straightened ducers Hugo Van Lawick, Bill Travers and James had been touting The Wallons to affiliates out: a youthful preacher too preoccupied Hill, 22, 1973 For Jan. -ABC; (C) individuals con- with and a tributing to documentary programs, Alistair Cooke, months before the season even got under sin judgment; German Jewish narrator. America series, NBC Alistair Cooke, writer. way. "And then. all of a sudden, The refugee who wants to forget his religious "A Fireball in The Night" on America series, Jan. 23, 1973 -NBC Hugo Van Lawick. director, Jane Waltons started moving. Word of mouth heritage; John Walton's WW I buddy Goodall and The World of Animal Behavior: The began to spread. You could see it in the who has never grown up." Wild Dogs of Africa," Jan. 22, 1973-ABC. letters we were getting -people were However, Father Donohue goes on to Special classification of outstanding program and individual achievement, an award for unique pro- pouring their hearts out in those letters. say that "no actual families are this uni- gram and individual achievements, which does not They seemed almost grateful for the formly good- looking and sweet- tempered" fall into a specific category or is not otherwise recognized: The Advocates, series, executive pro- show." and complains that the show doesn't dig ducer Greg Harney. producers Tom Burrows, Russ Ratings The to beneath the surface of the characters to Morash and Peter McGhee -PBS; VD Blues special for Walton continued find out what makes them tick. of the week. producer Don Fouser, Oct. 9, 1972 - build, and its season -to -date Nielsen PBS. figures through mid -April show a very Answering these charges, Mr. Ham- Achievements: one award in each category: respectable 19.3 rating and 30 share, ner says, "I regard the members of the Outstanding achievement in cinematography (an- compared to Flip Wilson's 23.5 rating Walton family as fallible human beings, nounced at pretelecast ceremonies) (A) Regularly and 36 share and Mod 16.6 and not cardboard cutouts. They all make scheduled news programs and coverage of special Squad's events, Laurens Pierce, coverage of the shooting of 25. (Mod Squad has since been can- mistakes at one time or another. And Governor Wallace. CBS News with Walter Cronkife, celed by ABC.) In addition, The Wallons conflict within the family does crop up May 15, 1972 -CBS; (B) Documentary, magazine - type or mini- documentary programs: Des and Jen walked away with six Emmys last week in the show."

Broadcasting May PR 29 lations and restrictions and, they argued, $23.9 million for baseball rights last would buttress cable's competitive stand- year (BROADCASTING, Feb. 26), the net- Free -TV forces ing in the urban marketplace. work pointed out that this figure could be Proponents of the new technologies matched by the cable industry if the na- deny siphoning agreed that free competition among the tion's 1.9 million subscribers paid an ad- various program -distribution sources is ditional $12 per year. The same result ban would hobble essential. But rather than increase its would take place if 325,000 new sub- regulatory authority by making them sub- scribers each paid $72 in a year's time, new technologies ject to the antisiphoning rules, they NBC said. ABC asserted that congres- establishing a national policy Both sides file comments at FCC; claimed that the commission should elimi- sional action antisiphoning is perhaps the only NAB calls for 'once- and -for -all' nate these rules entirely. Program sup- on means by which the current controversy ruling to end what it sees as threat; pliers agreed with this remedy, but could be abated. NCTA asks for chance to compete stressed that it is equally important for the commission to cease the allegedly While ABC agreed that the antisiphon- ing rules should not be extended to fea- old adage that you can never please favorable treatment it has been giving The ture-film presentations by new media all of the people all of the time has long broadcasters. Common carrier interests, such as operating in transient situations, it main- been accepted at the FCC. In its current these restrictions should apply inquiry into the potential of other com- AT &T and the National Association of tained that Regulatory Utilities Commissioners. took to those services' transmission of profes- munications media to siphon programing regions where the broadcasting, the no position on the extension or deletion sional sports events in from free-television event would ordinarily be blacked out. commission is again faced with this prob- of rules, but argued that the commission should not victimize them through in- CBS and the ABC -TV Affiliates Asso- lem -this time with more crosscurrents a brief separate of conflicting interests than most cases direct attempts to regulate services that ciation (which submitted use their facilities. from the network's) said that the corn - present. At issue is the distribution, by at the outset repeal a ril- whatever means, of pay television. The commission's top priority, accord- mission should ing to the National Association of Broad- ing it offered last January stating that in The complexity of this dilemma was of cases where pay -cable operators were in comments casters, should be in the direction underscored in the numerous for all" ending the threat of direct competition with hotel and other to the commission last week on the ques- "once and program siphoning by establishing across - nonbroadcast subscription services they tion of whether the agency should afford regulations cov- will be given automatic waivers of the protection to broadcasters and cable the -board antisiphoning ering all nonbroadcast program-distribu- antisiphoning rules. To proceed other- operators against the proliferation of new Any of these media, it wise, they claimed, would be tantamount technologies that within the past year tion systems. claimed, "can function as a conduit for to the commission's providing cable with have been offering feature films, sports, away from free yet another shortcut around an already in- and other entertainment programing for siphoning programing television." Congress, it asserted, "never sufficient antisiphoning regulatory scheme. a fee to hotel guests and residents of that the commission stand by The brief submitted by the Associa- other multidwelling structures. intended idly while the lifeblood is drained from tion of Maximum Service Telecasters also The issue is not, as it may appear on free broadcast television." Any argument concentrated on the potential damages to the surface, narrow in scope. For as it to the contrary, NAB said in maintaining free broadcasting at the hands of pay was pointed out by many of the interests that the commission has the authority to cable. AMST took no position on the filing last week, those technologies - assert blanket jurisdiction, "is patently proposed extension of the antisiphoning which include subscription services absurd." rules to other media. But it claimed that operating on leased cable channels, NBC and ABC agreed that an ex- the rules-which presently limit pay cable closed- circuit operations utilizing tele- tension of the antisiphoning rules to all and over the air STV operations to show- phone and microwave facilities, and nonbroadcast media -and further restric- ing films between two and 10 years old, licensees in the new Multipoint Distribu- tions in the case of pay cable -is essen- preclude origination of sports events pre- tion Service-now threaten to expand tial and would encourage all services, pay viously shown on television for two years beyond their present confines in "trans- and free, to develop "new and innova- after the original telecast, and prohibit ient" domiciles and become a competitive tive" types of programing. A demonstra- them from presenting commercials -are force in the home. Nor was that the only tion of how pay cable, for instance, could inadequate to safeguard broadcasters fear registered last week by those pro- effectively pre -empt the free showing Of from siphoning by cable operators and viding conventional communications serv- one popular entertainment medium -pro- should be strengthened. ices. As one party noted, in the present fessional baseball -was offered by NBC. In arguing that a redefinition of CATV the state of the art number of potential Noting that broadcasters paid a total of is necessary to insure that cable is given methods of delivering programing "are the opportunity to compete fairly for pro- limited only by one's imagination." graming with the new technologies, the In essence, the arguments presented in MCA's Stein to step down. Jules National Cable Television Association last week's comments are as follows: C. Stein, 77, founder 49 years ago of (and other cable interests) noted that the Broadcasters, fearing that competition what Is now MCA Inc. and chairman FCC's present classification exempts from from other media could conceivably make since 1946, has advised board mem- regulation any entity which provides a free programing (and broadcasting) a bers that he does not wish to con- program- distribution service only to one thing of the past, argued for an extension tinue as chairman after the coming or more commonly owned dwelling of the present antisiphoning rules to in- stockholders' meeting June 5 in Chi- places. This exemption, which they clude all technologies serving "non - cago. He will, however, continue as claimed is permitting hotel and apart- transient" dwellings. They were in gen- a director. MCA Inc. is the parent ment -house services to operate free of eral agreement, however, that hotel company of Universal TV, Universal any federal scrutiny, should be dropped. subscription operations do not pose a Pictures, MCA Records, Spencer Noting the popular belief that CATV competitive threat to conventional media Gifts, MCA Disco -Vision, and Colum- operators must provide subscription serv- at present, and therefore should not be bia Savings & Loan, among other en- ices to survive in urban areas, NCTA restricted by the FCC. terprises. Lew R. Wasserman is the asserted that unless the financial com- Cable operators, claiming that the ex- current president and chief execu- munity "is convinced that the cable tensive regulations and fees they are tive officer of MCA Inc. (see "Pro- operator can sell these [program] services subjected to on a national and local level file," April 30) and presumably is in in the major market, the full economic are inequitable when it is considered line for the chairmanship. Sidney J. potential of cable television will never be that the new technologies are essentially Sheinberg, executive vice president realized." unregulated. cited a need for a redefini- of MCA Inc. (and president of Uni- Teleprompter Corp. added that a new tion of the term CATV as it is used by versal TV), reportedly is in line for definition would insure that "under ele- the FCC. This would make pay cable and the presidency should Mr. Wasser- mentary principles of fairness and equity, the new media subject to the same regu- man step up to the chairmanship. parties engaged in similar pursuits com-

Broadcasting May 28 30 pete with each other on comparable terms." It does not "stretch the imagina- tion." the firm said, to foresee that hotel Arthur Taylor subscription operations will be present in How to every major city in the nation in the near revisits CBS's future. It noted that only last January ship such systems were operating in only five `Sticks and Bones' small New York hotels. Four months later, it New president tells FCBA said, they have commenced operation in the decision was devoid packages in 40,300 rooms in 127 hotels with the initi- of government influence ation of service in another 173,000 rooms "imminent." Arthur R. Taylor, CBS's new president, a big hurry. "Do not kill the unborn child" was the traveled to Washington last week to il- urging of four applicants for MDS au- luminate, in a speech before the Federal thorizations- Chicago Communications Communications Bar Association, the dif- Services Inc., Microband Corp. of Amer- ference between editorial judgment and 013_ ica, Midwest Corp. and Multi- Communi- government censorship. He took as his cations Inc. -which filed joint comments. text CBS's decision, in March, to "post- They claimed that the commission does pone" the airing of the controversial not have jurisdiction to regulate MDS Sticks and Bones, and in the process in- users unless they are also licensees of the dicated CBS was still sensitive to the FCC, but added that if the agency does criticism it had received as a result of assert such jurisdiction they will volun- that decision. The decision was not the HANDLING tarily comply with commission antisi- SpECtAt. result of government pressure, he said. AIRLINES phoning rules. Nor was it censorship or, as the New DEUA Trans -World Communications, a pio- York Times and others critical of the Delta guarantees delivery on neer of the hotel- system concept, had a decision suggested, an act of "self- censor- the flight or routing you specify stronger message. The commission, it ship" -which he termed "a totally between most Delta cities. said, "can no longer justify" an extension vacuous concept that reduces a word of Packages accepted up to 50 lbs. of its control over programing solely gravest importance to an absurdity." with length plus width plus height under the theory of limiting the impact But in the process of defending the not to exceed 90" total, with only of new technologies on broadcasting and network's exercise of editorial judgment, one dimension 30'.r cable. The commission, Trans -World said, he offered a word in defense of making exceeding has the responsibility to "promote a that judgment with the "inclusiveness" of Delivery to Delta's passenger larger and more effective communica- the network's audience in mind. "A style, counter or air freight terminal at tions system for the benefit of the Ameri- however exciting to an avant garde med- the airport at least 30 minutes prior can people." This "clearly means it must ium with a small audience of devotees or to scheduled departure time. affirmatively encourage and support new to a highly selective audience, may be Pick -up at DASH Claim Area forms of media in order to promote a completely elusive to an audience num- next to airport baggage claim area diversity of program sources." Television, bering in the millions," he said. minutes flight firm 30 after arrival at the alleged, "is apparently considered Such decisions do not constitute cen- destination. by the commission to he so lacking in he explained sorship, he said. Censorship, Charges for DASH shipments ability and initiative that it cannot adopt to his audience of lawyers, is prior re- to the changing world" and the corn- straint exercised by an external authority are nominal. Delta reservations will mission "apparently feels that it, like the capable of punitive action and its effect be pleased to quote actual charges dinosaur, will face extinction unless pro- is to forbid dissemination of material. between specific points. tected." On the contrary, Trans -World And that, he said, is a far cry from the Payments accepted in cash, by claimed, television "will develop a more "often prolonged and agonized processes" company check, most general- important and better influence in Ameri- by which those responsible for a medium purpose credit cards, special credit can life" if it is subjected to open com- of communication decide what they arrangements or on government petition, unencumbered by protective should or should not broadcast. shipments by GBL. rIDELTA regulations, for programing. It was that kind of agonizing, over The real fear of broadcasters, accord- such "nontangibles as taste, timeliness and Rate examples (Tax included) ing to a brief submitted jointly by a the context" in which the material was Atlanta -Washington $21.00 coalition of major program producers, is presented that, he said, led CBS, "after Boston-Miami.. $26.25 the new technologies will be offering sober and earnest dis- that some of the most Cincinnati -Louisville $21.00 superior programing and will therefore cussions I have ever participated in," to Cleveland- Phoenix $26.25 spirit away their audiences. Stressing the postpone a presentation of Joseph Papp's necessity of establishing new exhibition production of Sticks and Bones. Mr. Los Angeles -New Orleans $31.50 forums for their product to augment out- Taylor said discussions concerning the Dallas -Los Angeles . $26.25 lets in the deteriorating motion -picture eventual presentation of the play about a San Francisco -Atlanta $31.50 theater industry, the group argued that blinded Vietnam war veteran returning to Philadelphia- Houston . $26.25 the deletion of the antisiphoning rules is a family that rejected him are continuing; New York -Tampa $26.25 necessary to achieve this end. "The effort he noted that its contract with Joseph For full details, call Delta to prevent consumers from reaching for Papp allows CBS until September to de- reservations. a 'better mousetrap' has challenged pur- cide whether to run the program. veyors of inferior merchandise since be- CBS, which said its decision was based fore the days of Ben Franklin," they said, in part on concern that the program "but rarely have they been able to enlist might be unnecessarily "abrasive" at a the help of administrative agencies to time when millions of Americans are enact rules for insulation of favored emotionally dominated by the return of businesses from the struggle of free - POW's and other veterans who suffered market forces." The coalition, which is the ravages of war, acted after more than represented by attorney Louis Nizer, in- one third of its affiliates said they would cludes the Motion Picture Association of not clear the program (BROADCASTING, America, Allied Artists, Avco Embassy March 12). Delta is ready Pictures, Columbia Pictures Industries Mr. Taylor said CBS did not, as those Inc., MGM, 20th Century, Paramount, "ill- informed or misinformed" claimed at United Artists and Warner Bros. the time, yield to White House pressure when you are!

Broadcasting May 28 31 or to "the Vice President's past asper- would not be in the best interest of the Conn., and WHAS -TV Louisville, Ky., for sions," or engage in censorship or self - country as, a whole. broadcasting the National Geographic censorship. CBS had simply made a "per- The potential of radio has for many series without making appropriate reduc- fectly normal though tough programing years been "overlooked." He said CBS tions in the amount of network pro- judgment." has a "number of things on the drawing graming to be presented later in the He said that CBS, realizing Sticks and board which could recreate "the golden evening. Bones was an "exceptional production in age of radio." He said the "diversity" of The two stations had told the commis- terms of its impact, made a special effort radio has great appeal for him. sion that they thought previous actions, in to get "a better feel for the mood of the He said he watches children's television which waivers of the off -network provis- nation to confirm or refute our feel." Af- on Saturday mornings along with his ions of the prime -time rule were granted filiates were urged to show the program three daughters, ages 11, 9 and 4, feels to five other stations covering presenta- on closed circuit to the press and to that some of the criticisms of Action for tion of the National Geographic pro- civic leaders. But "in the end," he said, Children's Television concerning chil- grams, also applied to their broadcasts "the decision as to what good taste and dren's programing are "misguided." But of the show. Not so, said the commis- responsible programing judgment dic- he also said the "book is not closed on sion, claiming that nothing in its pre- tated" at the time was CBS's. children's television." viously released orders "could reasonably In response to a question, after his give rise to a belief on the part of other prepared remarks, as to the role network licensees that waiver for them was grant- affiliates should play in network program Another station hit ed or was automatic." decisions, Mr. Taylor sought to establish In the same action, however, wric-Tv that affiliates are a force to be reckoned for program -length ads and WHAS-TV requests for waivers of the with. In the case of Sticks and Bones as off -network provision to show the Na- week well as that of The Lie, the Ingmar Berg- The FCC last notified Weigel tional Geographic series were granted. man- written drama that, because of the Broadcasting Co., licensee of wciu -ry sexual frankness of some of its scenes, (ch. 26) Chicago, that it faces a $5,000 caused considerable furor before and fine for presenting -not once but on a AIM's aim is off, says FCC after its presentation. he said "the atmos- weekly basis for a period of nearly three years-an ad which fell into the program - Accuracy in Media Inc. has failed to phere is not one of the tennis match, convince the FCC that staff rulings dis- where the network is always serving." length category. The program, Chinchilla Raising, was missing two complaints by AIM against The question and answer both appeared NBC -TV and several public- broadcasting keyed to the comments of Clay T. White- carried on WCIU -TV each week between Feb. 1, 1970, and Sept. 24, 1972. The interests should be reversed. head, director of the Office of Telecom- The commission refused to reconsider munications Policy, suggesting that af- 30- minute show was sponsored by Na- whatever tional Chinchilla Inc., a Shawnee Mission, a February staff ruling dismissing AIM filiates docilely accept program- complaints against the ing the networks provide. Kan., wholesale distributor of chinchillas. National Public During the period, the commission said, Affairs Center for Television, the Pub- Throughout his prepared remarks and lic Broadcasting Service and WNET(TV) in answers to questions, Mr. Taylor Weigel 'willfully or repeatedly" failed to log the specific amounts of commercial New York regarding programs critical of sought to establish CBS's freedom from the Nixon administration's Southeast -and unconcern with -government in- time on the program and, since the com- mercial and program matter were so Asia policies. AIM said two programs fluence. When asked whether any mem- aired last on noncommercial sta- ber closely interwoven the entire feature spring of the administration had attempted tions violated congressional to influence CBS's news coverage, Mr. should have been logged as a commercial. the mandate Taylor said, and if such an In a public notice last February con- that all federally funded PTV programs "No," that adhere attempt were made, it would not succeed. demning the practice of running commer- to "objectivity and balance." cials of the program- length variety, the The commission also ruled that the But later, when asked whether mem- staff acted properly in denying AIM's bers of Congress had made such an ef- commission stated that such practices fairness -doctrine complaint against NBC - fort whether he met with comprise a "serious dereliction of duty" or had members in with a of Congress or the administration, on the part of the licensee (BROAD- TV connection January net- he ap- work documentary on San Francisco's peared to change his answer slightly. He CASTING, Feb. 26). While it noted that said he had met with members of both wciu-rv's apparent violation took place Chinatown section. The organization had groups. But, "the prior to that notice, the commission said claimed that references in the program question of influence," two he added, "is whether you're capable of that this was no excuse since Weigel by Chinese citizens to the neighbor- being influenced. I've already answered had been put on notice through numerous hood as a "depressing ghetto" comprised that." other FCC rulings that the agency one -sided views that were not countered by opposing viewpoints. He then went on to restate that posi- frowned upon such practices. The com- tion with two succeeding metaphors. "I mission instructed Weigel to notify it as to don't mind the Leo Durocher syndrome," its future policies regarding the presenta- Program Briefs he said -the compulsion "to scream at tion of this type of programing and stated the umpire in an effort to get him to that the current action would be added to Faces fine. KsLV(AM) San Luis Obispo, change his decision." CBS, he remarked, wciu -TV's record to be considered at Calif., has been judged liable for $1,000 is capable of resisting pressure of that renewal time. forfeiture for violation of FCC's personal - nature. Weigel thus becomes the second li- attack rules. Station owner Homer Odom Then he noted that so much of Ameri- censee to fall victim to the commission's was said to have called candidate for local can industry "catches pneumonia when get -tough policy on program- length com- office "not worthy" in program last fall, Washington sneezes. That's not what mercials. Three months ago Taft Broad- without conforming to reply-time require- we're going to do." casting Co. was fined $4,000 for failing to ments. KsLY has 30 days to pay or con- Mr. Taylor also touched on several log as a commercial a program run on its test fine. other matters in response to questions: WDAF -Tv Kansas City, Mo., offering com- Snider and Raleigh tie. Ted Snider, The FCC and Congress should ad- mentary on lawn and garden care by a president of Snider Corp, (KARN -AM -FM dress themselves to the question of salesman for the program's sponsor, a Little Rock, Ark., Arkansas Radio Net- whether cable and pay television are to lawn- and -garden care products company. work and distributor of Lum and Abner provide a supplemental service to free radio series) has formed Tri- Phonics Inc. television, or something more. He said may I? in partnership with Bob Raleigh, pub- cable could provide "access for groups Mother lisher of Raleigh's Weekly Comedy Serv- who need a megaphone" but that pay A case of mistaken precedent last week ice and Comedy Digest. New company cable and pay television might develop led to an FCC reprimand of two li- will produce custom spec tapes and syndi- an economic base that would make it im- censees for broadcasting off -network TV cate special radio programs. 1001 Spring possible for free television to compete for programs in prime access time. The com- Street, Little Rock; telephone (501) 225- programing like sports. That, he said, mission criticized WTIC -TV Hartford, 6277.

Broadcasting May 28 92 KGO and KABC are as unique to talk radio as California is to the United States.

0 KGO NEWSTALK RADIO, SAN FRANCISCO KABC TALKRADIO, LOS ANGELES WOR MINDS NEW YORK AADA0 710 whatever to believe that wKAT is repre- could be a service to these people if it Special Report sented in the FCC's collection, or KMOx- didn't talk down to them, if it didn't have (AM) St. Louis or KABC(AM) Los An- those dull panel shows that talked and geles or wEEI(AM) Boston or WCAU(AM) talked in platitudes." Talk Philadelphia or KTRH(AM) Houston, or At about the same time Ben Hober- radio: any of the established stations that have man, then newly transferred by ABC been talking a long time. Neither, despite from WABC(AM) New York, began cast- in the middle their unblemished reputations, is there ing about for a way to lift KABC(AM) Los any sure way to know that none of them Angeles, of which he had become vice is on the tape. The commission voted to president and general manager, above the of America's excise station identifications in the ver- cacophony of all that music from the sion to be made public. maybe 70 radio stations that could be conversational Indeed sex is an accepted subject for heard in one part or another of his do- discussion on most talk stations, as is al- main. "I knew there was something most any other subject that may enter missing," Mr. Hoberman says. He de- mainstream the fertile minds of the "hosts" or "talk - cided it was talk. masters" or "communicators" or the lis- In August 1960 Mr. Hoberman began The medium's famous one -to- oneness and teners who seek to be heard. It is, most substituting talk for record programs can become one to many when a completed the process in October 1961 station talk- station managers agree, a matter of turns to talk: a special treatment that makes the difference. A when the last music, in morning and report on why so many take to afternoon drive time, was taken off the Bill Ballance may draw such criticism for an increasingly popular format and news blocks were put in. salacious exchanges with women callers station solid employer, Storer Broadcasting, The KMOX and KABC ventures began to that his beget others. In Houston, Frank Stewart, The imminent release of topless -radio to call him off sex (BROADCASTING, has newly placed in charge KTRH(AM) as selections from which the FCC culled the April 2). A psychologist may freely dis- of two that cost an FM station a $2,000 fine pro- vice president and general manager, was cuss sexual subjects in an interview looking for escape from the middle -of- for obscenity will be regarded as unneces- gram and draw nothing but praise. R. sary cruelty by the proprietors of stations the -road format in which the station had Peter Straus, president of WMCA(AM) been wallowing, Another broadcaster, Sid that feature less raunchy talk. Nobody York, a newcomer to the New relative Levin of WKAT, later asked him where wants a revival of the publicity that pre - talk business, has explained: "Bill Bal- ceeded the FCC's action against Son - he got the nerve to go all -talk. "We did a lance was to what we're doing as hard - Mr. Stewart explained, "and derling Broadcasting's WGLD -FM Oak art survey," core porno movies are to films." 74% of the people voted for music. So I Park, Ill. (BROADCASTING, April 16). The asserted relationship to art may be Talk like that can give all talk a bad said to myself: 'Frank, I know where you stretching the talk format beyond its get a 26 name, including the talk on stations that can share.' '" limits of elasticity, but a certain delicacy Mr. Stewart was recently reminiscing. are among the most respected in the of touch is evident in the stations that country. "I made the decision and then went to have pioneered and kept the format. "You school," he said. He visited KMOX and "We ran into enormous amounts of have to know how to do it," says Robert KABC ( "they were the only two that were sales resistance when every day the paper Hyland, vice president -general manager good at the time"), borrowed from their was filled with 'Senator Attacks Topless of KMOx, "because it's dangerous." formats, mixed in ideas of his own and Radio,'" Sidney Levin, vice president History suggests Mr. Hyland knows went to his kind of talk in the spring of and general manager of WKAT(AM) how. He began the conversion of the 1963. Next month the station is moving Miami Beach, Fla., said last week. "We CBS -owned KMOX to talk in February into a new $750,000 facility expressly took a black eye for something a few 1960 by dropping all music shows from equipped for talk radio. other guys were doing." To Mr. Levin, 3 to 7 p.m. weekdays and putting in new It wasn't easy at the start, however. the prospect of new uprisings among information programs with audience par- Advertisers and agencies were slow to sensitive accounts that were only recently ticipation. The evolution to all -talk or, comprehend what the innovation meant. subdued is uninviting. Yet the FCC has more precisely, mostly talk (some rec- As Mr. Stewart recalls it, the commonest voted, 4 -to -3, to make public the tape its ords are still played on the midnight -to- question from incredulous advertisers investigators assembled from topless dawn show) took several years. "People and agencies was, "You mean you aren't shows on a number of stations ( "Closed wanted a voice in things that were going going to play any music ?" Circuit," May 21), and presumably a on in their world," Mr. Hyland recently "But then they began to hear two -way new rash of publicity about sex on the recalled. "They were asking more and radio and got caught in the excitement of air will break out. There is no reason more questions. We decided broadcasting it," Mr. Stewart said. "lt reminded me

Three ways to talk. Robert Hyland (I), vice president and general West later in 1960. His station features strong personalities in two - manager of CBS -owned KMOX(AM) St. Louis, started converting way telephone shows and news blocks in morning drive time. his station to talk in February 1960. The station has become an Robert V. Whitney (r) invented "People Power," a high- decible institution with information and service shows, plus sports. Ben open -phone format, for WERE Cleveland. A former program direc- Hoberman (c), vice president and general manager of ABC -owned tor and general manager for Balaban and Westinghouse stations, KABC(AM) Los Angeles, went to talk in the radio jungle of the he Is now installing "People Power" at other stations.

Broadcasting May 28 35 of the days when we did the first man on the street. That was the first time out- HERE ARE THE DEMOGRAPHIC siders had been allowed to talk into a microphone." CHARACTERISTICS OF KTRH, RADIO 740. Earlier Mr. Hoberman had trouble too. "It was very difficult at the beginning THE NEWS, SPORTS AND to make this kind of operation com- IN HOUSTON. mercially successful," he said recently. INFORMATION STATION "As we gathered success stories from our sponsors, we used them to attract others. Later on the station began to show up in CHECK ON US WITH BLAIR RADIO the ratings." But it was a couple of years or call Tom Jacobs in Houston before the gamble began to pay off. In St. Louis there was also buyer re- (713) 526 -4591 sistance at the start. "Some gave us a week," Mr. Hyland remembers. "Some were more charitable and said 60 to 90 days." It has all changed. Mr. Hyland's fel- low managers concede that KMOX is now the biggest profit center among CBS- owned radio stations. Talk today can be heard on many sta- tions at many hours. but the all -talk sta- tion is still in exclusive company. In all of the 50 major markets no more than 20 stations have scrapped their record libraries. Among them, the generic term "talk" covers a variety of characters and services. It can mean play -by -play sports, hard news, editorials, telephone conver- sations with kooks or castoffs, serious in- terviews with scholars, light interviews with eccentrics. The station personalities on the air range from professional jour- nalists to compulsive talkers who aban- doned disk-jockey careers to avoid com- petition from the music. Station to sta- tion, sounds are as diverse as the policies and personalities. Three CBS -owned stations are now all talk and all different. Kmox broadcasts news and news fea- tures in morning drive time; At Your Service programs, with hosts, guests and telephone calls through the day; play-by- play sports on many nights and week- ends. Calls from the listening audience are restricted to short questions or com- ments. "We don't have a back -fence conversation ever," Mr. Hyland says. At CBS's wcAu(AM) Philadelphia, which began converting to talk in 1962 and completed the process in about five years, there are news blocks in morning and afternoon drive time. Nights and weekends are devoted to what John Downey, vice president and general man- ager, calls the heaviest play -by -play sports schedule in broadcasting. The rest of the time is devoted to two -way talk that some- ONE MINUTE RADIO HIGHLIGHTS THAT APPEAL TO times turns into three-way or more. Each talk show features a "newsmaker" inter- LISTENERS AND SPONSORS viewed by telephone by the host and cued into circuits with public callers. The 1- THE TRAVEL REPORT with Steve Vallensky WCAU telephone system can put as many Sights, sounds, food and customs-Across the USA and as 12 persons on one conference call. It Around the World is not unusual to get a conversation going among newsmaker more 2- YOUR HOME DECORATOR with Shirley M Friedman host, and two or callers. Helpful Hints and How to's on Furniture, WEEI(Am) lighting, Floors, Walls, Accesories Boston, the third CBS talk station, features a mixture of news and telephone talk. Unlike WCAU, it shuns 260 New Reports per Year -Customized for Your Station play-by -play sports; indeed, it programs One Station per Market -Low cost or Barter talk against a heavy play -by-play schedule contact:PAUL FEINSTEIN -UNCLE ELLIS' DESK, LTD. on the rival Westinghouse -owned wBZ- (Ant) in the evenings. Donald J. Trageser, 520 Fifth Ave. New York, N.Y. 10036 212- 682-5844 vice president and general manager, thinks the talk on WEEI is on a higher

Broadcasting May 28 38 What possible interest is it to You how many awards we've won?

WEEI Newsradio 59 is naturally proud of the honors that have come our way. As one of the nation's most honored stations, we've won virtually every major award given to broadcasters and are the only commercial station in Boston ever to win the George Foster Peabody award. But we'd like to think there's something of substance behind our bulging trophy case. Something that can be translated into a major benefit for advertisers. Because we have a format devoted entirely to news and information (the only station in New England that does), our listeners don't just hear us. They also listen. And get involved. As proof of our appeal to listeners who want to be kept in the foreground of what's happening about them, WEEI consistently ranks 1 -2 -3 among Boston radio stations.* These figures show we've got something a little more interesting to offer than medals and trophies: we have the reputation as Boston's most influential radio station ... where the involved listeners are found. WEEI Newsradio 59 Boston /CBS Owned /Represented Nationally by CBS Radio Spot Sales

*ARB four- report average, Boston metro, Total Persons 12+. Subject to qualifications which WEEI will supply on request. plane than that heard on most stations elsewhere. "In this area, with 400,000 "We talk to more people students, there are a lot of bright peo- ple," Mr. Trageser has noted. "We get than any other station graduate students galore on the air. The other day Paul Samuelson, the MIT economist, picked up the phone and in Southwest Missouri... called one of our talkmasters." In California, two ABC -owned stations talk all the time, but somewhat different- and they talk to us." ly. KABC, the original, now has a news block at 5 -9 a.m. and two -way talk shows conducted by "communicators" all the rest of the time. KGo(ei) San Francisco, which went all -talk in 1965, calls its for- mat "Newstalk." It has news blocks in both morning and afternoon drive time, 5 -9 a.m. and 4 -6 p.m., and two -way talk with "communicasters" the rest of its 24- hour day. At none of the CBS or ABC stations are there prohibitions against topics that may be discussed, except that KAsc con- fines all call -in talk about religion to a Sunday- evening show on which a rabbi, priest and minister appear. Otherwise anything goes, as long as outright sensa- tionalism is suppressed. "It's a matter of taste and treatment," says KABC'S Hoberman. "There is no subject we won't discuss," says KMOX's Hyland, "but we avoid talk that you might say would be MONTAGE, in its 11th year, is on from 8:45 am to rated X." 11 am daily. It is definitely the voice of the people. A more restrictive approach is being On the Market Place segment, listeners buy and sell taken in Miami Beach where Mr. Levin hundreds of items weekly. On the Town Forum, thou- and WKAT have experimented with many forms of talk since abandoning music K sands air their views on subjects ranging from local entirely in 1965. We tried it all," says law enforcement to national politics. Mr. Levin. "We had the syndicated Joe AT YOUR SERVICE is broadcast daily from 2:05 to 3 Pyne for the biting kind of thing. We had pm. A different and interesting guest is interviewed the planned interview to tell the listener what the paint to buy. We did the contro- on each program. One day may feature Governor; versial, political type of show, both ways G another, a local celebrity; the next day, the president -the guy who says, 'Let's draw the wag- of a civic organization. ons in the circle,' and the other guy who PEOPLE CALL US by the hundreds every day. A usage says, 'Let's strike the flag and be one study conducted by the telephone company indicated world.' " A year and a half ago, WKAT made a as many as 1255 busy reports between 9 am and 11 B radical change. It dumped all its topical, am. Of course, we can't talk to everyone; but we do open -phone shows and instituted "The talk to more people than any other station in the Young Talk of Miami," as it now calls Ozarks . . . and they talk to us. its programing. "We had lost control of the over -all sound of the station," Mr. 5,000 WATTS Q RADIO 1260 Levin explains. The politically oriented X call -in show had developed a hard core of SERVING SPRINGFIELD AND THE OZARKS constant callers who were elderly, idle - Owned and operated by Represented nationally by Jack Mesta 8, Co., Inc. and dull. Says Mr. Levin: "People got to Springfield Broadcasting Co. New York, Chicago, Detroit, Los Angeles, San Francisco Don C. Dailey, Vice President Kansas City, SI. Louis, Dallas, Atlanta thinking that nobody listened but little old ladies, because when people turned the radio on, little old ladies were all they heard. "With our new format," he added, "we control the sound." At 6 to 10 a.m. is SOUTHWEST MIDWEST The Informer, which Mr. Levin calls a radio version of NBC-TV's Today. It Fulltime AM on excellent Fulltime AM -FM. Exclu- features Jim Alton and Lynne Russell (in frequency. Absentee sive to market. Fine cash roles roughly comparable to Frank Mc- owned. Priced $400,000. flow. Priced at $325,000. Gee's and Barbara Walters's) and Dan Green (as Frank Blair). In addition to Terms. Terms to be agreed upon. news, weather, traffic reports and sports, it presents shorts edited from hour -long interviews, perhaps as many as three, taped the day before. "Yesterday," said Mr. Levin one day last week by way of Jccl L. Stoll illustrating the interviewee, Negotiations for the sale of Newspapers, Radlo and Television Stations range of "we and ASSOCIATES had a guy who runs a school for frogs. ,NCORORAY,D 6430 SUNSET BOULEVARD SUITE 1113 His hour was cut up to three two - co., ,. av eeoweas POST OFFICE BOX 550 - LOS ANGELES, CALIFORNIA 90028 and-a- half-minute pieces." roor+DCD AREA 213 HOLLYWOOD 4 -7279 1914 A similar show, The Insider, is carried

Broadcasting May 28 38 flew Yorkers are into Talk Radio 11,300,000 Phone caul Prove It*

tome DIAL-LOG RADIO 57

'Since DIAL -LOG format initiated September 1970

Straus Communications, Inc., 888 Seventh Avenue at 57, New York, New York 10019 (212) 586-5700 Top stations. Top markets. Men is after. That's$ h ::.Quaker State That!s what W 'P@ made Of.

rts.- KACY ,ERN WMAN WINN KERN WMAN WINFI VABC WMCA WHN WABC WMCA WHN JEAM WMAL WWDC WEAM WMAL WWL ¡MEX KGO WGAR WMEX KGO WGP ¡IXY KRLD WCBM WIXY KRLD WCB QV KOMO WFAA KQV KOMO WFA ¡FUN WISN WGST WFUN WISN WGS JR WDAF KCMO KJR WDAF KCM ¡RIT KBTR WKRC WRIT KBTR WKR ¡Y SL KSON KFMB WYSL KSON KFM ¡LCY WDAE WIRE WLCY WDAE WIRT JFBM KEX KBON WFBM KEX KBO MEN KTAR WTVN KMEN KTAR WT\ 'BBF WLKW WSMB WBBF WLKW WSt 'DIA AM /FM KCRA WDIA AM /FM KCR (DAO WHAM KITE WDAO WHAM KITE (POP WFTL WHEN WPOP WFTL WHT 'KY WYDE WHBC WKY WYDE WH 'PTR WMBR WHWH WPTR WMBR WH 'LEE WOW KRSI WLEE WOW KRS 'NOR WUBE WABY WNOR WUBE WA TAC WONE KROD WTAC WONE KR( IST WTOD KSPO WIST WTOD KSF FLI KPRO WQSN WFLI KPRO WC , 4CY KCBC WMOB KACY KCBC Wfv ;.ERN KRYS WINN KERN KRYS WIN' jABC WMAN WHN WABC WMAN WV/ WMCA WWDC WEAM WMCA -!A'MAL WGAR WMEX

Quaker State wanted men 18- to-49, top stations, major markets. Several years ago, they found just what they were looking for in the ABC Demographic Radio Networks. Contemporary, Entertainment, Information. And they've been with us ever since. Because top stations in major markets is what we're made of. With special programming from our four networks to give our stations what they tell us they need for their particular audiences. That's the American Way of Radio. We learned a long time ago that the better the stations, the better the advertisers. We've got the best.

arrancan American AMERICAN AMERICAN

ronlenvorary E.NTERTAINMINI FM RADIO ama network R.m. NM work RADIONSMORK NETWORK The Four ABC Demographic Radio Networks. Top stations in top markets. That's what we're made of. in afternoon drive, 3 -7 p.m. There are other interview shows and, a peculiarity, a three -hour monologue at 7 -10 p.m. con- ducted by Alfred, who goes by no other name and has been musing into a lonely microphone for years. Two -way talk with the public is confined to At Your Service, a name and concept borrowed from KMOX, at 11 a.m. to noon; The Light Allan Show ( "Strictly occult," says Mr. Levin. "Guests can be anything from handwrit- ing analysts to satanists to astrologers to Dale defrocked psychiatrists. ") at 10 p.m. to 1 a.m.; a sports call -in at 1 -3 a.m., and a celebrity interview plus call -in the rest answers of the night. The change in format has uncovered The Call some local advertisers who had secretly resisted buying into the earlier shows because of a disinclination to be asso- of ciated with controversy, though they never previously admitted the true reason, Mr. Levin says. "There's no way to the Riled" gauge how much of that there was under Every night, Monday the old format." thru Friday, from 7 to Advertiser resistance to strong talk has 9 p.m., KITE's been suffered by other stations. On Feb. WERE(AM) Conversation Society 14, 1972, Cleveland abruptly changed from a familiar format of "some tackles problems music, some news, some discussion -a that affect us all. The man real potpourri," as Paul Neuhoff, vice at the KITE president and general manager, describes "mike- phone" is it now, to "very aggressive talk." It was Allan Dale, one of the traumatic. "In three days we had lost a nation's most million dollars in billings." experienced talk show The memory is still fresh. "At 7 hosts. Allan Dale o'clock that morning," Mr. Neuhoff says, in gives San Antonio a "you could picture people tuning for that prestigious news the station had al- chance to cuss ways had. And there was Gary Dee and discuss really hairy shouting at some lady: 'Why don't you issues. Allan Dale says, go gargle with razor blades ?' They all "You can't get lard went off. We had had every bank, every unless you boil the hog." savings and loan, every utility on the Allan Dale on KITE, air. They all left." "A Sound Citizen." WERE had given birth to "People Power," fathered by the station's pro- gram director, Robert V. Whitney. To Mr. Whitney civility on a talk station is a mortal sin. "People like to hear tantrums and peo- ple yelling at one another," he explains. e10 ON 04111 AM RADIO MAI "The issues that trouble people these days are emotional issues." In preparing the WERE format, Mr. Serving San Antonio, Whitney says, "we wanted to say that America's 1 1 th Largest City everybody has power, including the ordi- (Call R.A.R.) nary guy who feels kind of powerless; we wanted to provide a soapbox." 1 That aim was activated by "some Please send SUBSCRIBER pretty zippy personalities," Mr. Whitney SERVICE says. "These personalities were willing to 1 year $20 mirror-in the extreme sometimes-the Broadcastingo 2 years $37.50 way people really feel. People really get The newsweekly of broadcasting and allied arts 3 years $50 angry. So these personalities were willing Canada Add f4 Per Year to be angry." Foreign Add 56 Per Year So, it turned out, were some listeners Name Position 1972 -1973 Cable Sourcebook $8.50 who early this year took to writing their (If payment with congressman, Representative James V. Company order: $7.50) Stanton (D- Ohio), who requested the Business Address 1973 Yearbook $14.50 U.S. district attorney in Cleveland to Home Address (If payment with investigate the station for alleged viola- order: $13.50) tions of the criminal law against obscene City State Zip Payment enclosed broadcasts. To Manager Neuhoff the sub- Bill me sequent events have smacked of intimi- BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 dation. "The station has been investi- gated by the FBI six times now," Mr. ADDRESS CHANGE, Print new address aboye and attach address label from a recent issue, or print old address Neuhoff says. "The last two times, the including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance.

Broadcasting May 28 42 If Alan Courtney is so successful, why does everybody talk back to him?

And everybody does. open -phone audience Every weeknight from since its inception. 9 PM to 1 AM on In fact, more people WIOD. On the Alan listen to Alan Courtney Courtney Program, the than to any other nation's first radio Miami radio station's broadcast to in coi pus-ate morning drive, except audience participation WIOD's) And because via the telephone. of the broadcast's They talk to contributions to the Alan's guests, key community, Alan elected and appointed Courtney has received officials. And they talk nearly 100 awards. to him about politics. From the Knights of Pollution. Taxes. Columbus to the Everything that's Cuban Refuge Board relevant to the people to the AFL -CIO. of South Florida. When people talk Alan Courtney back to Alan Courtney, provides Florida citizens Alan Courtney listens. an opportunity to And so does South voice opinions and Florida on WIOD, observations to the serving the Miami - entire community. Fort Lauderdale - (The program has had Hollywood metropolitan South Florida's largest area.

610 RADIO Represented nationally by WIOD CBS Radio Spot Sales The Voice of Florida

A Communications Service of Cox Broadcasting Corporation CB COX BROADCASTING CORPORATION STATIONS WIOD AM, WAIA FM. Miami: WSB AM-FM TV. Atlanta. WHIO AM-111-TV, Dayton: WSOC AM-FM-TV. Charlotte. WIIC-TV. Pittsburgh. COVA. San Francisco -0ahland.

'Average quarter hour. October/November. 1972 Miami/Ft Lauderdale-Hollywood AR B Any figures quoted or derived from audience surveys are estimates sublect to sampling and other errors The original reports can be reviewed for detail on methodology. ne'Ruo tÌ\UFIWS °Hour MORE THAN ANY OTHER SERIES

Outstanding Variety Musical Series Outstanding Directorial Achievement in Variety or Music Outstanding Achievement in Art Direction or Scenic Design Outstanding Achievement in Lighting Direction Outstanding Achievement in Costume Design Outstanding Achievement in Video Tape Editing Outstanding Achievement in Technical Direction and Electronic Camerawork

it MOM ITC is proud to have pro . uce . t e Ind of television programming that wins 14 nominations and 8 Emmys

LORD LAURENCWOLIVIER "LONG DAY'S JOURNEY INTO NIGHT" Oùtstanding Single Performance

by an Actor in a Leading Role

INDEPENDENT TELEVISION CORPORATION topics of the shows weren't even sex. WAVt(AM) Dayton, Ohio, a daytimer "solve the problem of distinctiveness," One was a show on prisoner rehabilitation that switched from middle -of- the -road says Mr. Straus. "When WMCA introduced and the other on a city -council election." music to talk in March 1971. H. K. rock and roll, we were the only station No charges have been filed, and there (Bud) Crowl, president, foresees FM as doing that. By the time the decision was was no mention of WERE in the FCC in- the dominant music service. "On AM," made to shift formats we were one of quiry into topless radio. he says, "all talk is the way to go," maybe 25 doing that." Despite abrasive relations with some though he is only now beginning to make In one way there has been demonstra- elements in the community, WERE claims a profit from the format. (His black- ble progress, says Mr. Straus. From a low to have recovered its lost billings, and programed FM in Dayton has been carry- point reached just before the switch to added considerably more. In average ing the load.) talk, billings have tripled. Ratings, how- quarter -hour metro ratings, Monday - Another daytimer, WRNG (AM) ( "Ring ever, have not soared breathlessly. A sta- Sunday, 6 a.m. to midnight, WERE was Radio "), is talking itself into a position tion that at times led the market in its number two in the January -February in Atlanta. In the October -November headiest days of rock and roll is now tied 1973 ARB report. The first station was 1972 ARB, it was sixth among the 22 for ninth in the latest ARB, 6 a.m. to WDOK -FM with wall -to -wall music. Tied stations listed. midnight, Monday- Sunday. for fourth in the market in the same Perhaps the biggest test of two -way "Talk radio is nowhere near its po- report was WJW(AM), which six months talk radio has been going on since Sep- tential," says Mr. Straus. "I am con- ago went from mostly music to a half - tember 1970 in New York. At the end vinced the format produces unusual ad- talk, half -music format. Waw had im- of the sixties the "good guys" who spun vertising impact, but we need research proved its position from the number -eight records at WMCA(AM) New York were to document my assumptions of audience it occupied before heavying up with talk. picking the next rock -and -roll hits and response." Having firmly installed his zippy per- organizing softball games in Central Example: A restaurant that has used sonalities and angry callers at WERE, Bob Park with the disk jockeys of WABC(AM) the station for years in an annual Thanks- Whitney left the station to resume the -all orchestrated with pretty girls as giving promotion featuring free meals consulting business he had been in before cheerleaders and happy -face T- shirts for got 79,000 responses last year. Before the he agreed to spend a year at the Cleve- loyal fans. Three years later, Golda Meir station changed format, responses never land station on staff. Based in Fort Lau- and Abba Eban were on WMCA answering passed 30,000. Mr. Straus is scouting derdale, Fla., Mr. Whitney has exported questions from listeners on the future of ways to measure the marketing advan- "People Power" to xsoo(AM) San Diego Israel and the Middle East. tages he thinks talk may legitimately and KoRL(AM) Honolulu. The format is In the interim, Peter Straus, the station claim. With evidence in hand, he then to be introduced this week at WEEZ(AM) owner, had hired Ken Fairchild from hopes to make converts of the mass Chester, Pa., a suburb of Philadelphia, wNRc(AM) New York to change the marketers who buy gross rating points. accompanied by page ads in several com- format. Years earlier Mr. Fairchild had Mr. Straus's is the only station in New munity papers announcing a "radio ex- been Frank Stewart's program director at York with so pronounced a two-way -talk plosion guaranteed to give you a drugless, KTRH Houston. format, but another, of towering pres- psychedelic high." Erny Tannen, owner Mr. Straus calls it "inside -out radio." ence, talks a lot. It is woa(AM), number of WEEZ, hired Jack Turner from WERE Seventy -five percent of the programing one in that same ARB survey. to direct the programing. input comes from people outside staff. "Talk radio is for people who are "People Power" also emanates from The change in format was made to looking for something different," George

`1-1Tl RR T T -I 1 F` nfì-

TI 1 I ( I L"7 ji II"`JJ --JJ i&81A L K GET THE MESSAGE? You do. And so do San Francisco commuters every day. KGO Radio asked Ad Art to build computer capabilities into our Starburst display readout sign which could reflect programming immediately on three different Clyde Carson outdoor locations in high traffic areas AD ART INC. miles from the station. We did it. Electronics Division (916) 922 -5671 What's your problem? Ask us at AD ART; P.O. Box 2308 We get the message. Sacramento, Ca 95811

ad. General Offices: Stockton, California -Sales Offices in: Sacramento Emery- 861-T. ville San Francisco San Jose Los Angeles Reno Las Vegas New Orleans We're on top because we worked hard and kept our mouth to the grindstone.

There we were. One of Northeastern Ohio's most traditional, well accepted radio stations. When suddenly the ratings dropped. And national advertising revenues plummeted. So we decided to change. We became the most exciting talk show station in the country overnight. And soon the most popular. Now were tops in the market. But more significantly, we've become a pulse for our community. A recent study showed that we're considered the radio station that "would be most helpful in solving individuals problems with local government" and "is most concerned with the welfare of the community." That's what were really proud of. PEOPLE That's the kind of POWER thing that makes us glad dial1300 now we kept our mouth to the grindstone. R. Brown, vice president of woe(Am) New York in charge of programing and Cablecaslinç) news, believes. "They certainly don't want TV reruns. They want something new." He compares woe -and talk radio Almost time in general -with a newspaper. Sectional- ized, specialized, broad- based, hard news for Anaheim: and soft, all in one, talk radio's strength is not consistency-the credo of top 40- cable people to but diversity. "That's the way a station gets a cross -section of people." convene in June Here and there the all -talk station faces NCTA convention expected part -time competition in its specialty. In to draw 6,000 registrants, Boston a number of stations broadcast 156 exhibitors, top- drawer some talk, and wez broadcasts 12 hours speakers, moderators, panelists- of talk (including sports) at night against including Burch, Whitehead WEEI and its pure -talk format. In the latest ARB the lead went to WBZ, includ- The National Cable Television Associa- ing its contemporary music, in the Mon- tion will find itself in Anaheim, Calif., day-Sunday, 6 a.m.- midnight averages, home of Disneyland, for its 22d annual and WEEI tied at a strong third. In the convention, but there will be more busi- Monday- Friday, 7 p.m.- midnight periods ness than play for the record 6,000 peo- when both are on talk, the competition ple expected to attend if the busy man- WBZ at is one -two, with a 1.4 average and agement program agenda is a clue. The WEEI 1.2. upcoming four -day convention at the In the Miami market, the all -talk Anaheim Convention Center (June 17 -20, OA WKAT is met on its own ground by a with the first day designed exclusively for performer with perhaps the most durable registrations) will put on display more voice in the business. Alan Courtney has than 150 individual speakers, panelists IIQ been doing two -way talk on one Miami and moderators. Most prominent among station or another since June 1949, on them: five members of Congress, four wton(AM) since mid -1968. Mr. Courtney FCC commissioners, seven FCC staff peo- takes strong positions ( "a little to the ple, three Office of Telecommunications KLIQ FM right of George Lincoln Rockwell," in the Policy representatives, 12 members of the description of one associate) on political FCC advisory committee on federal /state- TALK SHOWS affairs of the day and attracts a devoted local regulatory jurisdiction. AND SPORTS audience. In the latest ARB Mr. Court- The big event of the convention: an ney's Open -Phone Forum, which is aired unusual caucus of California congress- SINCE 1965 at 9 p.m. to 1 a.m., Monday- Friday, and men. Democrats John E. Moss, Jerome 11 p.m. Saturday -1 a.m. Sunday, deliver- R. Waldie, Lionel Van Deerlin and Re- ed a larger quarter -hour audience than publicans Barry Goldwater Jr. and any other station's drive -time show. Charles E. Wiggins will meet for an hour Talk is not peculiar to the big markets. in a morning session (June 19). And with In Hancock, Mich., on the state's remote NCTA chairman-elect Amos B. Hostetter upper peninsula, a combination AM day - as referee, they will wrestle with such timer and full -time FM has been talking weighty cable dilemmas as copyright, pay for the past three years. In a town of programing, government ownership, pro- 5,000 WMPL -AM -FM (pronounced "Wim- gram origination and over -all regulation. ple") is grossing $350,000 a year and has only afternoon begun to use Bob Whitney's "People Included among the more prominent Power" Robert Olson, partner individual participants in the convention: slogan. T. Dean Burch, luncheon TALK SHOW and general manager, says: "We sell FCC Chairman everything." speaker (June 19); Commissioner Benja- With min L. Hooks, both speaker and panelist Moran Prairie Smith The station has two salesmen on the (June 20); Commissioner Richard E. street and two girls on the telephone, Wiley, moderator of a panel (June 19); 2 -6 PM soliciting merchants for special sponsor- Commissioner H. Rex Lee, panelist (June ships, at $10 each, of special events such 20); OTP Director Clay T. Whitehead, as high -school band concerts. luncheon speaker (June 20); former The policy at Wimple is to "talk about FCC chairman and former NCTA presi- KUDY anything people are talking about." Some- dent Frederick W. Ford, panelist (June times it rubs local citizens the wrong way. 20); current NCTA President David H. 1280 kc Mr. Olson recalled a recent incident dur- Foster, luncheon speaker (June 18); ing his conduct of the survey that the NCTA Chairman William J. Bresnan, government requires of licensees. opening speaker and moderator (June "The FCC wants us to ask leaders of 18). CASCADE the community what the problems are," In addition to the congressional panel, said Mr. Olson. "One guy told us: 'The the other management session that figures BROADCAST CO. problem is Wimple.'" to generate heat, if not edification, is a BOX 02155 PORTLAND, OREGON Problem for the community, perhaps, so- called "eye-opener" on pay cable that 97202 but not for Mr. Olson and his partner, gets the convention underway, Monday Joe Blake. Their format is working hand- morning at 8, June 18. Moderated by KLIQ Portland ily on another daytimer they bought a Henry Harris of Cox Cable Communica- KLIQ -FM Portland year and a half ago in Ishpeming, Mich., tions, this panel will include such diverse 100 miles south of Hancock. WuPY (pro- KUDY Spokane interests as Richard Lubic of Home nounced "Whoopee ") had never billed Theater Network, Gerald Levin of Home KUBA Yuba City more than $30,000 under its former own- Box Office, James T. Ragan of Athena KEGL San Jose ership. In its first year of Wimple -type Communications Corp., Frank Cooper of talk, it took in $180,000. Gridtronics Inc., William Butters of

Broadcasting May 28 4e Trans -World Productions Inc. and Wash- Corp. hoping to demonstrate the feasi- recommendation of the city attorney to ington attorney Gary Christensen. bility of linking cable -television systems draw up the ordinance awarding the fran- An afternoon reprise of this same sub- via satellite. It's possible that there will chise to Greater Houston CATV, but ject will complete what amounts to a be a satellite transmission from Washing- then delayed the first reading. virtual cross -section of the industry with a ton with either President Nixon or Vice In all the franchise ordinance must be panel moderated by Berle Adams of President Agnew delivering a brief wel- approved on three readings. The second Sports Cable Inc. and including Dore coming message. Teleprompter expects reading is scheduled for Wednesday (May Schary of Theatrevision Inc., Geoffrey M. to make use of a 25 -foot transportable 30) and the third reading for June 6. Nathanson of Optical Systems Corp., receiving antenna, specially constructed Gordon Stulberg of 20th Century -Fox, by Scientific -Atlanta Inc. at a cost of Martin Newman of National Association $100,000, mounted on a tractor trailer of Theatre Owners Inc. and Washington unit at the convention site. Cable men attorney Philip R. Hochberg. Another featured demonstration to take get serious Another panel that has the ingredients place at the convention is Plato IV, a to generate sparks: a June 19 morning teaching system that uses computer tech- about session on the possibility of networks for nology. To be demonstrated by Computer satellites the cable -TV industry, with Commis- Based Education Research Laboratory, NCTA convention will lead off sioner Wiley in the moderator's seat and University of Illinois, the system is de- with a meeting not on the agenda; Robert Button of Teleprompter Corp., signed to individualize student instruc- it has been called to raise Peter Goldmark of Goldmark Communi- tion. Computers also will be used by funds for feasibility study cations Corp., Barry Zorthian of Time - NCTA in its registration system. Infor- on interconnection of systems Life Cable Communications Corp., John mation from registration forms will be Malone of Tele- Communications Inc., fed into a computer, with the printout The National Cable Television Associa- Paul Vischer of Hughes Aircraft Co. and designed to include the names, addresses, tion convention, already overflowing with Washington attorney John D. Matthews industry affiliation, title and hotel loca- meetings, panels and speakers, has an having at each other. tion of all those who fill out the forms. added, but unofficial, starter. An infor- Also likely to be key sessions: an eye - mal meeting for all active, operating cable opener panel on "Developments in Urban TV companies has been called for Sunday Markets, which will be repeated with Houston franchise granted afternoon, June 17 -the day before the different participants in the afternoon management and technical sessions of the (June 18), and an afternoon session on The Houston city council last week ap- convention get under way-to discuss the federal /state -local regulatory jurisdiction proved the first reading of a franchise possibility of the cable-TV industry form- (June 19), with Steve Effros, staff attor- ordinance awarding a city -wide cable -TV ing a satellite consortium. The meeting- ney for the FCC's Cable TV Bureau; franchise to Greater Houston CATV Inc. to be held not at the official convention Frank Young of the League of Cities/ Directors and stockholders in Greater center but at the Disneyland hotel in Ana- Council of Mayors; and Archie Smith of Houston CATV include a cross -section of heim- specifically will address itself to the Public Utilities Commission in the top financial, legal, construction, pro- the feasibility of the industry's participa- Rhode Island among those participating. fessional and civic leadership in the city. tion in a satellite interconnection system. In all, there will be 13 early -morning The council previously had approved the The representatives of cable companies 90- minute eye- opener sessions starting at 8 with each repeated in the afternoon. Luncheon speakers on succeeding days will be David Foster, Dean Burch and Clay Whitehead. The election of five at -large directors to the 25- member NCTA board will be included in the annual membership meet- frAVIPEOPIk- ing June 19 that will conclude the con- vention. Members at the meeting also will be asked to approve a dues revision plan (BROADCASTING, April 16), and the new ffirriVONIEg NCTA budget, as well as changes in the by-laws. A live demonstration by Corning Glass Works of how light waves can be used to relay television signals, is expected to All Talk Radio be a highlight of the technical sessions. At latest count 156 firms had con- Exclusive in tracted to exhibit hardware and software Dayton,Ohio... at the convention. The 100,000 square - foot main exhibit area of the Anaheim Convention Center-the central location for all sessions, luncheons and exhibits - The new direction towards is to be filled by 566 booths. The "grand lobby" of the convention center can hold greater attention and motivation. 55 additional booths. An engineering forum, sponsored by the Coordinating Committee for Cable Communications Systems and by the So- ciety for Cable Television Engineers, will be held on the afternoon of June 19. That Estimated Attention Efficiency By Station Type: evening there will be an engineers recep- tion at which the NCTA technical achievement award is to be presented. TALK POPULAR CONTEMPORARY ALBUM Cablecasting awards also will be given out at the convention. Sidelight attractions include an attempt at a special broadcast during the opening 65% 45% 42% 31% session (June 18) with Teleprompter

Broadcasting May 28 49 attending the meeting -and letters of ex- from a failure to find a legislative spon- planation and invitation have been sent sor. The current proposal, according to to many in the industry including the top cable -TV industry sources, is languishing 50 multiple- system operators -will be in the office of Ohio Governor John Gil- LISTENER asked to contribute a proportionate ligan and will not be introduced in the amount of "seed money" to help the Ohio state legislature during the current INVOLVEMENT would -be consortium to organize and to session. commission a major feasibility study. It's RADIO estimated that it will take a pledge of a total of between $100,000 and $200,000 to give the new organization its marching Commission idea in California orders. The state of California, which PUTS until now The study would cover the technical, has not taken an active role in the regu- LOCAL FLAVOR financial, legal, marketing and economic lation of cable television, is being called ramifications of the cable television in- upon by a state legislator to `enforce IN YOUR PRODUCT dustry having a meaningful role in satel- standards for reliability, nondiscrimina- lite communications on a national basis. tion and local origination of programs." Most important, the study would deter- State Senator Alfred E. Alquist (D -San mine the availability of programing to a Jose), who is chairman of the Public satellite interconnected cable -TV system Utilities and Corporations Committee, and the possibility of getting enough of has introduced a bill that would create a it cleared for national release. "The sat- California communications commission K /ZZ ellite is a means to an end," acknowledges specifically to regulate cable television. Cox Cable Communications Inc: s John The proposed legislation would create Gwinn, among those in the industry who a five- member appointed cable television YOUR DIRECT LINE TO have been meeting informally since early commission with the authority to set 1972 to explore the possibilities of an ac- THE ADULT MARKET IN rules and regulations and supervise the tive satellite involvement. "The ultimate uniformity of cable television franchising end is to get a good variety of programing procedures. available to cable TV." Mr. Gwinn, for- mer NCTA chairman, admits, but doesn't over -emphasize, the pay -cable possibilities EL PASO in a satellite interconnection. Pay -cable device patented 444 Executive Center Blvd. 79902 Among those who have met with Mr. Gwinn previously are Hubert J. Schlafly Warner Cable Corp., New York -based of Teleprompter Corp. and Bruce E. Lo- multiple system cable TV operator, has received patents for a converter (No National Rep. Phone I.T. Cohen, Gen. Mgr. vett of American Television & Commu- unit that can permit reception of two to four 915.533.3404) nications Corp. Teleprompter's Robert E. Button, who was hired away from the additional mid-band video signals other- Communications Satellite Corp. to help wise unavailable. The converter device - develop a national satellite network, pre- one of which has the capability of adding ORIGINAL viously has described a plan where there four channels; the other two channels- would be a ground station at practically attach to the top of a TV set. The four - every cable head end in the country and channel converter has the added capabil- indicated that his company is prepared to ity of a scrambling system that impedes de interconnect on its own (BROADCASTING, the possible pirating of program material. March 19). Both converters were designed specifically for pay cable services by Gridtronics Inc., a subsidiary of Warner Cable. Gridtron- PROGRAMS ics is now using the two -channel con- Ohio PUC plan described vertor as part of its so- called "Star Chan- More than 150 cable-television system nel" pay -cable service in seven Warner- operators and manufacturer representa- owned cable TV systems. Recent motion tives -said to be the largest such group pictures are being presented on the addi- ever to meet in Ohio-heard state Public tional channels. They are offered for an Utilities Commissioner Sally Bloomfield additional monthly fee by the cable TV outline a plan to regulate cable. Speaking subscriber. at the two -day convention of the Ohio Cable Television Association, Mrs. Bloom- field told legislation which, of proposed if Trotters for a passed, would create a cable bureau with- price in the Public Utilities Commission. Cur- Home Box Office began a weekly cable - rently there is no state cable regulation casting program of Harness Racing from in Ohio. the Yonkers (N.Y.) Raceway last Friday The proposed central cable bureau, as (May 25) for distribution to cable sys- Now being carried by nearly a outlined by the PUC commissioner, tems on a pay basis. The series of nine hundred radio stations in more would, among other responsibilities, serve cablecasts will run through July 24 and than 40 states. as a "monitor" between local communi- will be carried on Saturday evenings, ex- ties and cable companies. The legisla- cept for last Friday's. Home Box Office Five 15 minute programs per week tion to provide for such a bureau is now supplies pay cablecasts of major bringing new listeners and more the second PUC plan to regulate cable sports events and motion pictures to profits. television in Ohio in recent months. Last about 12,000 subscribers belonging to Call or Write: year the PUC proposed a one -year mora- nine systems in eastern Pennsylvania. The LUM & ABNER DISTRIBUTORS torium on cable franchising, saying in 90- minute cablecasts of the Yonkers effect to state legislators that the com- races will include live coverage of the P. O. BOX 1483 mission wanted to take a look at cable third, fourth, fifth and sixth races and LITTLE ROCK, ARKANSAS 72203 development in Ohio during a period video -taped coverage of the first and PHONE (501) 376 -9292 when there is no activity to decide what second races. Sportscaster Marty Glick- is needed. This proposal failed, reportedly man will be the commentator.

Broadcasting May28 50 postponement for an additional 60 days. nouncement, the CATV division of Oak Pole The commission, noting that it had as- Industries, based in Crystal Lake, Ill., has attachments: sured the telephone company that the dis- formed Oak Cable Communications Ltd. FCC finally is putes over the commission's jurisdiction to manufacture and market cable TV would be resolved promptly, said a re- products in Canada. It will operate out out of low gear structuring of the procedures in the rule- of the province of Ontario. making is required. "We believe that the Seven -year -old proceeding evidence of record to date in this pro- will get moving in July ceeding, coupled with comments, briefs, Teleprompter, NCTA as commission goes to oral argument and such facts as we may oral arguments phase officially notice, will provide us with an vote for próposal adequate basis upon which to decide the by Open Channel The FCC, faced by a pole- attachment jurisdictional issues," the commission dispute involving California cable- televi- said. It also said it will direct the presid- Access group wants funds sion operators and the General Telephone ing officer to certify to it immediately the for public channels; Co. of California, has moved to resolve, record without issuing proposed findings. cable people tell FCC, OK, an experiment finally, a seven -year -old This procedure, which the commission only make this rulemaking pro- money ceeding aimed at determining whether the said "will best conduce to the proper dis- and limit amount of have to chip in commission has jurisdiction over public charge of our business and our responsi- systems utilities' pole -rental policies. The proceed- bilities and to the ends of justice," ... Support within the cable industry is ing has become bogged down in a morass will leave for further evidentiary pro- of difficulties. ceedings before the presiding officer ques- mounting for a proposal now before the The commission week tions concerning the lawfulness of the FCC that would permit the establish- last terminated ment community organiza- the evidentiary phase of the proceeding, telephone companies. of nonprofit to and and it The commission said that its request tions administer control financing scheduled for oral argument before of public- access channels by the commission beginning on July 24. for an additional 60 -day delay in the provided General Telephone's pro- CATV systems. Comments in support of After resolving the jurisdiction issue, effective date of the proposal from Teleprompter Corp., the will rate increase is not to be construed commission said, it take whatever posed the nation's largest cable operator, and action in a finding as to whether or not the pres- the California case that is "nec- as the National Cable Television Association $3 or the proposed rate is essary or desirable." ent rate $6 are now on file at the commission. The rulemaking proceeding was begun reasonable. But it also noted its concern rate "will not impair The Teleprompter and NCTA briefs are on Oct. 12, 1966, with a commission that the increased directed to a a and over -all objec- petition for declaratory investigation of the cable -television chan- our regulatory efforts ruling filed several months ago by Open nel service tariffs offered for the development of broadband by the major tives Channel, a New York -based nonprofit telephone companies. In March 1970, the communications and cable television." access in the group that produces public- pro- commission spun off for expedited con- Those interested in appearing graming and aids groups file briefs by other community sideration two questions -one looking to oral argument are asked to around the country in obtaining similar a determination of the utilities' actual July 2, with replies due by July 16. The facilities. policies and practices in connection with commission is seeking comment on a what NCTA told the commission that it sup- pole- attachment or conduit agreements number of issues -among them, ports "the general thrust" of the Open with cable -television operators; the other, jurisdiction does the commission have to Channel petition, with two stipulations: to the extent of the commission's juris- regulate pole rental charges of telephone that financing for the proposed com- diction. The administrative law judge was companies, other public utilities and other munity- controlled administrative bodies to develop a record on the first, after persons to cable operators; whether the be financed by no more than 5% of a re- which the commission was to decide the commission should promulgate general spective cable system's gross revenues second. guidelines governing the charges and (this sum being allocated to the com- Unfortunately, the commission said in practices with respect to pole- rental ar- munity group from the system's annual its order last week, "a number of circum- rangements; and if such arrangements are franchise fee, which the commission has stances have combined to delay the early not subject to tariff regulation, how may ordered not to exceed 5% of the system's conclusion of the present evidentiary the commission protect telephone rate- gross revenues), and that the proposal be phase of this rulemaking proceeding." payers from burdensome contracts for implemented on an experimental basis The commission noted the "initially such activities and make sure that such until 1977, and only in the top -50 promising but ultimately prolonged and activities do not result in a technical or markets. unsuccessful attempts of the principal economic impairment of a carrier's pri- NCTA noted that under provisions of parties to reach a nationwide settlement mary public services. the FCC's 1972 cable rules new cable of their differences." There was, also, the systems in the top -100 markets are re- death of the presiding officer and the quired to provide access channels for edu- need to replace him. Further complica- Oak readies CATV converter cational, government and public use. Ex- tions were provided by the parties in fil- Oak Industries Inc., which through its isting systems are obligated to provide ing numerous pleadings requesting recon- CATV division is a major supplier of ca- like facilities by 1977. However, it noted, sideration or clarification of commission ble terminal equipment and also is in- the public- access channel -as opposed to orders, or reversals of rulings by the volved in providing financing for the ca- the government and educational facilities presiding officer. ble TV industry, will introduce at the -"will not become an effective, viable The dispute forcing the commission's National Cable Television Association reality without one further ingredient, hand involves General Telephone of Cali- convention next month a converter with money." It called Open Channel's pro- fornia's proposal to increase pole- attach- capability to provide 19 channels to cable posal for the establishment of community- ment annual charges for cable operators operators. The converter, to be marketed level administrative bodies, which would from $3 to $6 per pole. The California under the name of Econobloc, is designed assign priorities for access to the channel Community Television Association and for installation on top of the TV set and and would act as a clearinghouse for the National Cable Television Association will operate in the mid -to -high band. It is funds directed to production facilities for have urged the commission to stay the said to be compatible with existing head- the channel, an "excellent idea" which increases indefinitely. end equipment and includes an isolation "merits a long look." The increase was to have gone into amplifier in the channels 2 through 13 Teleprompter noted that a nonprofit effect on May 1. But, in response to a mode to prevent receiver interference. A organization virtually the same as that commission request, General Telephone pay -cable version of the converter, per- proposed by Open Channel has been postponed the effectiveness of the increase mitting the use of two mid -band channels, established in Boulder, Colo., to admin- for 30 days; and the commission last also is to be offered. ister the access channel provided by the week asked the company to extend the Concurrent with the introduction an- firm's cable system there. It said that

Broadcasting May 28 51 within two years, the primary source for law. Rate -setting, for example, is left to financing of this venture would be an municipal jurisdiction. annual fee equal to 2% of the system's The measure, passed by the state legis- annual gross subscriber revenues. The lature in the closing days of its latest company added that it believes "that it is session, provides for the seven- member crucial that the community corporation commission to be appointed by the gov- be clearly distinct from, and not an ernor for staggered terms of one-year to agency of, local government." seven -years for the first seven years. But their successors are to be appointed for seven -year terms each. The duties of the commission include setting minimum NCTA makes second standards for franchising procedures, try for FCC data length, transfer, renewal, termination, re- negotiation and amendment; channel ca- This time it is backed pacity: facilities for access channels; two - by appeals court remand way capability; invasion of privacy; affirmative action: ownership and control; The National Cable Television Associa- censorship; and size of cable territories. L tion is back before the FCC seeking infor- The commission has been funded with mation in connection with the commis- an initial $300,000 for the next two years sion's proposed fee increase. Previously, and subsequently will be financed by up the association had been turned down in to 1% of subscriber revenues collected its quest for such information. by operating cable companies. NCTA now has asked the commission to review that earlier decision of the FCC's executive director denying NCTA access to documents under the Freedom NCTA acts to avert of Information Act. technical hodge -podge The commission and NCTA went through the same routine in connection Action of states, municipalities with the commission's 1970 proposal to in devising varying regulations increase fees, which was subsequently spurs association to ask FCC adopted. A U.S. district court upheld the to set over -all binding standards commission's position iu that case. However, the U.S. Court of Appeals The National Cable Television Associa- in April overturned that decision and sent tion has petitioned the FCC to initiate a Two Special the case back to the lower court for trial rulemaking proceeding aimed at stand- Advertising on the commission's assertion that the ardizing technical standards applicable to Opportunities documents are exempt from the Freedom the cable industry across the country. of Information Act. NCTA, concerned about states and mu- NCTA Convention NCTA says the decision, issued after nicipalities that are beginning to set tech- Issue nical standards for June 18 the executive director denied its request systems within their Advertising Deadline: for the documents, supports its conten- jurisdictions, specifically asked, in its pe- June 11 tion that the material should be made tition to the commission last week, that available. such nonfederal authorities not be per- NCTA Post-Convention Issue NCTA argues the documents would mitted to deviate from the commission's June 25 aid in examining the justification of the standards without approval. Advertising Deadline: proposal to raise annual CATV subscrib- NCTA said that although the aim of June 18 er fees from 30 cents to 40 cents. They states and municipalities is "meritorious" Everyone selling a service, con - relate to "the value [of commission serv- -high -quality television service for sub- cept or product to the billion - ice] to the recipient," the "direct and in- scribers -the standards adopted by the dollar cable TV industry must be direct costs [of that service] to the gov- commission "represent an excellent bal- represented in one or both of ernment, and projections in the number ance in economics, potential for growth, Broadcasting's "Cablecasting" of future CATV and technological state of the art," The reports of the NCTA Convention. subscribers." standards were developed through a gov- So don't miss these unique adver- ernment- industry cooperative effort. tising opportunities ... beginning Besides the "balance" it says the with Minnesota acts com- the June 18 Convention issue mission's standards achieve, NCTA listed with its bonus distribution ... at the Convention ... and followed to regulate cable other reasons for barring the appearance of a variety of standards by the June 25 Post -Convention Law creates seven -man commission; -the present issue, where all that happened is task to train an adequate number municipalities to get of tech- wrapped into one package. major share nicians to meet a growing of responsibility for franchising demand for For full information on positions their service would be made more diffi- available-or to reserve space cult, as would any effort - Minnesota to provide inter- contact your nearest Governor Wendell Anderson connection among systems. and serious Broadcasting representative. last week signed a bill establishing a problems would confront manufacturers seven Washington 20036 -member Commission on Cable in providing cable -television equipment Maury Long, John Andre Communications with power to set stand- to meet varying standards. 1735 DeSales Street NW ards for the franchising, construction and Accordingly, NCTA said, the commis- 202 -638 -1022 operation of cable systems. The bill re- sion should promulgate a rule stating that New York 10019 quires all cable -TV systems franchised its technical standards will be the industry Stan Soifer, Dave Berlyn after April 1, 1973, to obtain a certificate norm. And, NCTA added, the commis- 7 West 51st Street of confirmation before they can start op- sion should stay regulations 757 now under 212- -3260 erations. But systems franchised prior to consideration by states and municipali- Hollywood, California 90028 that date, and which will achieve signifi- ties pending completion of the proposed Bill Merritt cant construction by Jan. 1, 1974 -as rulemaking. 1680 North Vine Street well as already operating systems 213 -463 -3148 -will NCTA noted that the development of be grandfathered in. technical standards for the cable industry Municipalities are given the principal is an ongoing project, in which You belong in Broadcasting In an advi- responsibility for franchising by the new sory committee, composed of industry ex-

Broadcasting May 28 52 Top -25 systems. The National Cable Television Association last week released Advertisement Its most recent tabulation (as of February, 1973) of the largest 25 cable TV systems in the U.S. The survey shows Mission Cable TV Inc. in San Diego, owned by Cox Cable Communications Inc., as the largest single system in the country. BID PROPOSALS FOR C.A.T.V. Combined subscribers, however, of the two operating systems in Manhattan - Sterling Manhattan Cable TV (being sold by Sterling Communications Inc. to FRANCHISE AWARD Warner Communications Inc.) and Teleprompter CATV Corp. (owned by Tele- to prompter Corp.) are greater than the 57,000 subscribers credited by NCTA The City of Canandaigua, New York is in- Mission Cable in San Diego. viting sealed proposals for a non -exclusive Eight of the largest systems are in Pennsylvania. Seven others are located in franchise to provide cable antennae television California. According to NCTA the ranking order of cable systems throughout the country by city, state and number of subscribers are: services (C.A.T.V.) to the residents of the City of Canandaigua. Sub- Sub- Rank City /State scribers Rank City /State scribers All proposals shall be submitted in writing to the Office of Administrative Assistant, City 1. San Diego (Mission) 57,000 13. Elmira, N.Y. 22,750 of Canandaigua, 2 North Main Street, Canan- 2. New York (Sterling) 55,000 14. Concord, Calif. 22,475 daigua, New York, 14424, no later than 2:00 3. New York (Teleprompter) 51,500 15. Eugene, Ore. 22,275 P.M., July 13, 1973, when they will be publicly 4. Northampton, Pa. 43,500 16. San Francisco, Calif. 22,000 opened. 5. Allentown, Pa. 41,300 17. Melbourne, Fla. 21,425 6. Los Angeles (Theta) 36,500 18. Austin, Tex. 20,950 Six copies of each applicant's proposal shall 7. Santa Barbara, Calif. 32,500 19. Johnstown, Pa. 20,750 be submitted in sealed envelopes with the 8. Harrisburg, Pa. 30,000 20. Utica, N.Y. 20,675 caption on the outside: CABLE COMMUNICA- 9. Altoona, Pa. 26,500 21. Harlingen, Tex. 20,500 TION PROPOSALS FOR THE CITY OF CANAN- 10. Wilmington, Del. 26,000 22. Santa Cruz, Calif. 20,275 DAIGUA. All bid proposals shall be notarized. 11. Bakersfield, Calif. 23. Easton, Pa. 20,000 shall be in compliance with (Kern Cable) 24,000 24. Williamsport, Pa. 20,000 All proposals of Canandaigua's Notice to Bidder pro- 12. Mahanoy City, Pa. 24,000 25. Cumberland, Md. 20,000 the City posal and Specifications entitled Minimum Specifications for C.A.T.V. franchise in the City perts appointed by the commission, is in- of the wired -nation dream, Mr. Erlick of Canandaigua, dated March 1, 1973. Copies volved. The technical scope of the com- contended that if the country was wired of the Notice to Bid and Minimum Specifica- mittee is so broad that it is divided into by 1985 -and based on the assumption tions may be obtained from the Office of Ad- nine categories, NCTA said, with tech- that cable-TV components require re- ministrative Assistant, City of Canandaigua, nical panels assigned to each. "Local ef- placement every generation each 15 or 2 North Main Street, Canandaigua, New York, forts can only disturb the continuity of the billion plans years- -much of $230 14424 -telephone 315-394 -2422. All requests this effort without a commensurate bene- soon would have to be replaced at still for information shall be directed to the City fit to the public interest," NCTA said. more inflated costs. Even at the 1968 2 North Main Street, Canandaigua, However, NCTA does sec a role for figures used in the report to the President, Manager, New York, 14424 -telephone 315-394-6230. states and municipalities in the field of he concluded, the costs of wiring the cable -television technical standards. It nation are enormous and economically All applications after being publicly opened said that many systems in small commu- unfeasible. Yet, he acknowledged, a more will be available for public inspection at the nities have difficulties meeting existing realistic objective would be to wire 50% Administrative Assistant's Office from 9:00 commission standards, and that an ex- of the television homes, particularly in A.M. to 5:00 P.M., Monday through Friday. pert technical analysis capability available the most densely populated areas. And to those systems at the state level would even if as few as 25% of the nation's It is the intention of the City of Canandai- be "a distinct public service." TV homes were wired, Mr. Erlick made gua to award a non -exclusive C.A.T.V. franchise vrrr11ltr it clear, there's cause for concern. for a period not to exceed 15 years. Said a two -way capability Sounding a familiar broadcaster theme, C.A.T.V. system shall have New perspective he said with 25% of the homes wired, with a minimum of 20 channels and include at "cable -pay television could outbid free least two distant channels. As far as possible, on wired -nation television for its most attractive pro- existing poles and facilities of the Rochester grams." The result, according to the ABC Telephone Corporation and Rochester Gas and costs offered executive: "Those not reached by cable Electric Corporation shall be used in the instal- and those unable to pay the subscriber system Erlick says figure in '68 report lation of said C.A.T.V. system. Said fees would lose the service they now shall provide channels for public use and pro- would inflate to $230 billion, receive free." penalizing other national goals visions for local programing in accordance with Despite such threats, Mr. Erlick said Notice to Bidders and City specifications. With- The wired -nation concept came under that some people were suggesting that in two years from date of franchise agreement, to help finance heavy statistical and philosophical attack federal grants be given the successful bidder shall transmit C.A.T.V. a He warn- at last week's ABC -TV affiliates meeting nationwide cable -TV system. programs to at least 400 subscribers within ed against such grants. in Los Angeles. Everett H. Erlick, ABC the corporate limits of Canandaigua. senior vice president and general coun- "These suggestions raise the issue of sel, claimed it will cost some $230 billion, 'national priorities'- should the federal A certified check or bid bond in the amount or more than one -half the national debt, government use funds urgently needed of $500 shall accompany all bids. No bids may to wire all 100- million television homes for important national goals to subsidize be withdrawn within 180 days after bid in the country. The projected cost figure a wired nation ?" To emphasize his objec- opening. he cited is based on a $123 -billion esti- tion, Mr. Erlick cited from the most mate contained in a 1968 report prepared recent U.S. government budget amounts The Common Council of the City of Canan- for the President's Task Force on Com- that are earmarked to alleviate vital na- daigua reserves the right to accept or reject munications Policy, plus $20 billion to tional concerns such as the energy crisis. any or all proposals or waive any informalities implement the new FCC requirements for He pointed out that the $232 billion that in bidding or modify said proposals in any two -way capability and access channels is projected over the next 10 years for 14 manner that it deems necessary to serve the as well as annual 4% inflation costs over national programs approximates the costs best interest of the City of Canandaigua. a 15 -year period. of what it would alone cost to create the Driving another nail into the feasibility wired nation.

Broadcasting May 28 59 There were of course some concerns, other networks, not simply as a network Media but in the over -all scene, they were slight. with some 177 primary affiliates strong, Cable TV was one, but Everett H. Erlick reaching 98% of all the TV homes in took care of that (see page 53). Per- America, but as a consummate body, a ABC affiliates missiveness was another, but Walter J. communications force, that has ahead of Schwartz, president of ABC Television, it the potential and the opportunity for convention answered that. Clearances, topic A at just about anything that we set our minds nearly every affiliate- network meeting, and hearts to." more ofa was a third. And, of course, there were Even though none of the affiliates doubts expressed by a few delegates privately or publicly had raised the ques- celebration whether some of the new- season pro- tion of frankness and boldness in pro- Happiness with past year's grams would make it. There was even a graming, Mr. Schwartz introduced the success and optimism murmur about the increasing number of subject. It is, he said, the most intense, the new key summer reruns, but it was hardly more as well as the most immediate issue in over season whisper. a self -confident gathering than a TV programing today. Perhaps the most serious item during The TV chief called on his audience There is a word that sums up the ABC - the three -day agenda was a call for more to accept the divergence in attitudes TV affiliates meeting in Los Angeles investigative reporting and a credit to among the TV audience as part of broad- last week. It is contentment. TV for its role in bringing the Watergate casting's responsibility. "Where would we The affiliates by and large were in that scandal to the full attention of the Ameri- be today, what would we be today, if state of well -being because their network can public. This was done by Elton H. we did not encourage programs that are had done well last year and promised to Rule, president of ABC Inc. (page 55). innovative, programs that deal with sig- do even better in the coming season. There was no doubt, however, that at nificant moral and social issues that relate They heard James E. Duffy, president of the top of the list of important program- to the real world ?" he asked. He empha- ABC Television Network, tell them that ing announcements was the expansion of sized that none of what he called the prime time already was 90% sold out - sports for the new season. And also rank- provocative or imaginative programs al- to the extent of $250 million. They pre- ing high on that list, judging from the ready shown on ABC or that will be viously had heard that the network has bursts of spontaneous applause that shown in the future are done without sold out the 1976 Summer Olympics for greeted the showing of excerpts, were careful, even "agonizing" consideration $40 million to nine sponsors (BROAD- the new movies for the network's Sun- and review. He recalled that not long CASTING, May 16). day, Tuesday, Wednesday and Saturday ago Jack Paar was almost drummed off Adding to the upbeat news were the 22 movies. the air because he off -handedly referred Emmys ABC had won only the day The affiliates were also buoyed by the to a "W.C.," and to the national furor before the start of the meeting, close be- network's concern for their views. This that was caused when Harry Belafonte hind CBS's 25 and well ahead of NBC's was evident from the reception Mr. Duffy touched the arm of Petula Clark. 10. And finally affiliates were told re- was given when he announced that ABC Broadcasters, he stressed, must be re- peatedly that ABC was number one in was inaugurating soon a closed- circuit sponsible guardians of the public interest, prime time in the 18- to -49- year-old audi- conference system to be used from time but, he added, they also must be respon- ence -that portion of the population that to time for network officials and affiliates sive to change and growth. "It is incon- is so vital to broadcast success. to discuss mutual problems. This seem- ceivable, to think of not dealing realisti- One affiliate exemplified the ebullience ingly capped the convention theme: "To- cally with adult and often controversial of his fellows when he remarked: "The gether, we can do." Earlier, Mr. Duffy topics in a manner that reflects society's network is moving up. We've got the noted that "we come together not simply social consciousness and demand," he numbers. I'm satisfied." in an impressive state of parity with the said, naming such contemporary problem areas as drug abuse, homosexuality, ve- nereal disease, retardation and minorities. He added, "Remember what we are do- ing, what we are accomplishing is evolu- tionary, not revolutionary." And, he con- cluded: "Evoking mass enlightenment [is] fulfilling a genuine moral obligation." Aside from such general discussions, the guts of the meeting was, as it usually is, programs. To the obvious delight of affiliates, Roone Arledge, president of ABC Sports, announced that all 36 minutes of commercial time in college football have been sold. And, he added, there will be four additional games next season. He also noted that ABC's Wide World of Sports in the first quarter this year was up 12% in share of homes, up 26% in the last two years. And, he announced, it will be expanded to twice each weekend in the new season. Golf, he said, was returning for the ninth season, as was American Sportsman. Golf, he added was up 47% in homes share for the first 1973 quarter. And he reported there will be more "superstar" specials in the new season. The network, he reported, is The wide, wide world of Roone Arledge is to expand even wider next year. The president negotiating for a series of auto races next of ABC Sports broke the news to TV affiliates in Los Angeles that starting in January season, including the Daytona 500, the Wide World of Sports series -riding a crest of rising ratings -will be expanded to Phoenix 150, Atlanta 500, Texas 200 Sunday afternoons for 90 minutes in addition to its regular schedule on Saturday after- and Trenton 300. noons. Mr. Arledge also said ABC -TV's sports in 1974 would include a series of specials ABC's claim to parity with the other involving superstars. networks was underlined by Marvin

Broadcasting May 28 54 Antonowsky, vice president and associate director of planning, market development and research services, who told the re- ceptive audience that the first- quarter Nielsens for prime -time shows indicate an extremely close race with only 1.5 points separating all three networks. But, he emphasized, in the important 18 -to- 49- year -old bracket, ABC is number one for Sundays, Mondays, Wednesdays and Fridays, and number two for Tuesdays and Thursdays. ABC, he added to the appreciative chuckles in the audience, is a "bad third" on Saturdays. Earlier he told the affiliates that ABC leads in daytime programing across the board, but not in women 18 to 49. Prime - time shares, he said, run from 18.8 to 22.0 for ABC, he said, except for Satur- days, when they slip to 10.5. In a rundown on prime -time entries, ABC officials made much of the fact that All in the family. At left, Elton Rule introduces grandson Patrick Elton Dunne to the 79% of the network's prime-time sched- ABC -TV affiliates convention. Affiliate representatives were also addressed by (top left ule is returning (16 programs), with only and clockwise) Walter Schwartz, president of ABC Television; James Duffy, president of five new shows, the fewest, it was said, in the ABC Television Network; Martin Starger, president of ABC Entertainment, and ABC's history. William Sheehan, senior vice president of ABC News. Martin Starger, president of ABC Entertainment, in announced an increase Rule specials in the new season, including calls on electronic newsmen air are men courageously and profession- to find Watergates at local level; original dramas, the Portrait series, a ally dedicated to the truth." Lower and Sheehan have some news first annual comedy award show, a Mad That those recent criticisms were not magazine satirical show, and four Julie about documentaries and audience taken lightly was evident when Elmer Andrews specials. Lower, president of ABC News, reported "What I trust will become apparent," No meeting of broadcasters these days that for the past few years a team of Mr. Starger said, "are two consistent would be complete without self- congratu- academic communications specialists had themes. One is our aim to be not only lations in light of the Watergate scandal. been analyzing the content of ABC competitive in audience with the other So it was at the ABC affiliates meeting News. networks in every area of programing, in Los Angeles last week. Elton Rule, Using the network's reports on the but to attain absolute audience leader- president of ABC Inc., paid honor to Nixon administration's activities, Mr. ship in all programing areas." And, he broadcast journalism, but he also called Lower said that this survey showed that added, "it is our aim to be the leader on electronic journalists to move one step of hard -news reporting, 30% was con- in innovative, important and quality pro- further: more investigative reporting at sidered favorable to the White House, graming in all day parts." the local level. 31% antiadministration, and 39% neu- Many of the late -night specials, Mr. For every Watergate at the national tral. And in commentary, he noted, the Starger said, have significantly increased level, he said, "are there not scores of score was 32% favorable, 25% unfavor- ABC viewing. This year's specials have other evils to be exposed by responsible able and 43% neutral. boosted viewing shares by 45% over investigative reporting on the local level ?" ABC's move into the realm of investi- other late -night shows, he said. But, he Citing such activities on the part of ABC - gative reporting will be a series of 12 warned, ABC must have more clearances owned stations as well as affiliates, Mr. hour -long documentaries on topical news for those time periods. The network, he Rule said it is not only beneficial to the under the direction of Av Westin, the said, is 30 markets behind CBS and 50 public and to broadcasting but "It causes new vice president of documentary pro- behind NBC in such clearances. citizens to be aware that there is a local grams, formerly executive producer of One late -night special that was ar- TV station to which they can go with ABC's Evening News. These documen- ranged as affiliates were meeting was issues that are of vital concern to the taries, said William Sheehan, ABC News taped coverage of the White House salute community." senior vice president, will not only be to 650 returned prisoners of war. The Aware that it was not broadcast jour- provocative but will cover topics of cur- show was carried last Thursday, a few nalism that led in breaking the Watergate rent interest, "from food prices to ven- hours after the actual event, and included story, Mr. Rule noted emphatically that eral disease, from foundations to govern- among its stars Bob Hope, James Stewart, broadcast coverage of the scandal "gave ment agencies." ABC News, he added, John Wayne and Sammy Davis Jr. the story the cumulative impact far sur- "is going to make some noise." In daytime programing, aside from passing that of any individual newspaper Mr. Sheehan also noted that the audi- already announced switches, it was re- or magazine." And referring to the cov- ence for all three network TV evening ported that the Playbreak series of 90- erage that is being given to the Senate newscasts has continued to grow during minute original dramas is being expanded hearings on Watergate, Mr. Rule added, the past two years. Quoting from an to once a month in the new season, ac- "It should be a measure of the greatest ABC -ordered survey by Nielsen, he said cording to Brandon Stoddard, vice presi- pride to us that the public's airwaves that network news now reaches 56 mil- dent, daytime programing, ABC Enter- are bringing home the full ramifications lion homes, 86% of the nation during tainment. And, Mr. Stoddard added, in of Watergate to the American people." the average month. On a weekly basis, the late fall and in the spring, ABC will Now we know, he said, that the gov- he said, seven out of 10 TV homes watch present week-long festivals of this day- ernment critics who attacked network the evening network newscasts, Monday time series, to be shown from 1:30 to 3 journalism and other media were en- through Friday, and that the audience p.m. weekdays, to be sponsored by gaged in "an unprecedented attempt to views 90 minutes of network news weekly. Clairol, Drackett, and Bristol- Myers, influence, intimidate and control the That study shows, he stressed, that the The Playbreak series was inaugurated communications forces of this country." news -viewing TV public doesn't watch last season and the three productions Mr. Rule concluded with a charge to only one network; approximately 40% averaged a 36 share and increased the broadcasters: "... that we never know- watch more than one. On a four -week number of young women watching the ingly will be involved in a coverup. The basis, he said, viewers in four out of five ABC afternoon schedule by 50 %, he people must always know that behind homes watch more than one network said. what they see and hear reported on our news program. "Absolutely brand loyalty

Broadcasting May 28 55 in TV network news appears no longer why it should not establish a task force mission regulates. The Latinos said the to be the rule," he concluded. with our group . . . It responds to the commission's own record in that respect He also noted that between 1972 and people it regulates, but not those for is bad -11 out of 1,620 employes. They the 1973 season, all U.S. TV homes in- whom it regulates ?' want the commission to hire Latinos to creased by 4 %, but evening news view- The commission agreed to take the head up programs to assure the hiring of ing households gained by 7 %. proposal under advisement. All members Latinos by the commission and by the of the commission were present for the industries it regulates. meeting except Commissioner Benjamin Chairman Dean Burch indicated he felt L. Hooks, the commissioner with special criticism of the commission was justified, responsibility in the area of minority noting that it must "set its own house in Latinos affairs, who was called away to Memphis order" if it is to move against broadcast- by the illness of his father, and Commis- ers and others it regulates for failure to make their sioner Richard E. Wiley, who was out of hire minority -group members. He said the town on a speaking engagement. commission will comply with the law. The As outlined at the meeting, the task commission has hired blacks to run its two mark on force would be composed of five members equal- employment opportunity offices, from the FCC, including two commis- one concerned with the commission's sioners, and five from the coalition. Its hiring practices, the other with the corn - Washington purpose would be to discuss and resolve munications industries' practices, and is Representatives of Spanish- speaking issues discussed at the meeting, follow known to be considering a black as meet with FCC and NAB; they form through on recommendations made and number -two man in the external EEO new group to continue to press develop a mechanism for assuring a per- office. their grievances: they also seek manent dialogue between the commission Domingo Nick Reyes, of the National formation of FCC task force that and the coalition. Mexican American Anti- Defamation would maintain lines of communication The Latinos in both meetings sought to Committee, listed a number of abuses he make clear their feeling that, although a charged to "Anglo-owned" Spanish -lan- For the second time in two months, mem- sizable minority in the U.S., their needs guage stations -false advertising of such bers of the FCC last week met with rep- and interests are virtually ignored by items as patent medicines, false claims resentatives of minority groups who are broadcasters. "Latinos in this country concerning fortune tellers and immigra- dissatisfied with the service they are re- constitute the fifth largest Spanish- speak- tion and lottery schemes, and such prac- ceiving from broadcasters. ing nation in the world," Ricardo San- tices as charging for the playing of re- This time, however, the group -con- chez, of EI Paso, told the commission. quested records. sisting of some 50 Latinos from all parts "Yet, one look at the media automatically The last practice is said to involve a of the country- announced the establish- suggests that we do not even exist, for "little green box" -the receptacle in ment of a permanent organization that how can invisible people participate ?" which the quarters and half -dollars paid will seek to follow up on the meeting That was the Latinos' scene- setting for the requests are deposited at the sta- with the commission, and left with the complaint about broadcasting. And in tion, and from which the station owners agency a request that it join in establish- that connection, the group said broad- and their disk jockeys are said to divide ing a task force to maintain lines of com- casters and cable systems, in their pro- the proceeds. The practice is not illegal if munication and to deal with the problems graming, "ignore, exploit or distort the the station announces and logs the fact discussed. social, intellectual and cultural needs" of that the record playing is sponsored, but The group, now known as the National Spanish Americans. The group com- not all stations do so, according to Mr. Latino Media Coalition, added another plained of the use of what the Latinos Reyes. And the commission two weeks new wrinkle. Besides meeting with the considered demeaning stereotypes to por- ago notified KWAC(AM) Bakersfield, FCC, on Monday morning, it met for tray Spanish-speaking people, of the al- Calif., a Spanish -language station, that it lunch and in a subsequent three -hour ses- leged failure of rating services to reflect was apparently liable for a $2,000 fine in sion with top National Association of the views of Spanish -speaking Americans part because of its failure to announce Broadcasters officials, including, for part -a long standing charge. and log the payment of money for record of that time, President Vincent Wasilew- Another concerned the lack of employ- requests. ski, in an effort to impress that organiza- ment of Spanish-speaking Americans - One of the long list of grievances in- tion with Latino concerns and feelings and not only in the industries the com- volved cable television. The Latinos want about broadcasting. Spokesmen for the coalition, at a news conference, held on Tuesday at the offices of the Citizens Communications Center to report on the two meetings, said they felt the commissioners appeared to be recep- tive to their expressions of concern - more so than the NAB officials, accord- ing to Ralph Segura, a broadcast attorney from Oakland, Calif. The commissioners felt the meeting was worthwhile, and conducted in an atmosphere notable for its absence of strain. The Latinos (a term that includes all Spanish-surnamed Americans who are bilingual and bicultural) offered a torrent of suggestions for dealing with the prob- lems they outlined. But they came away from the meeting with little apparent hope that it would grant the group's prin- cipal request -its participation in a task force. Mr. Segura said the commission showed little enthusiasm for the idea. And that fact troubled him. Latinos. Spokesmen for group of Latinos who met with FCC and National Association "The commission has formed task of Broadcasters officials last week are (I -r) Ralph Segura, attorney; Juan Rocha, treasurer forces in other areas-in cable and com- of newly organized National Latino Media Coalition; Antonio Pedro Ruiz, Its secretary; mon carrier," he said. "I see no reason and Richard Bessera, coordinator for two meetings.

Broadcasting May 28 56 the commission to "arrest the current lion of the plan at Sunday's closed -door trend toward concentration of a cable - business meeting. system ownership," and to adopt rules The quiet The membership also voted at Sunday's designed to assure use of public- access mobilization meeting for the continuation of the re- channels by and for Latinos. cently created management development The meetings with the commission and of broadcasting's committee. This committee works closely the NAB had been in preparation for with local chapters on projects geared to- about two months, since the last com- distaff side ward the acquisition and development of mission meeting with representatives of managerial skills. The committee already minority groups. That was in March, and They may have come a long way has underway a series of eight -hour man- the group consisted of some 50 blacks, in establishing women's role agement development seminars. chicanos, orientais, and American Indians in radio and TV, but AWRT While the affirmative action, ERA and (BROADCASTING, March 12). Coordinator delegates are increasingly management development committees in- of last week's gatherings was Richard Bes- aware of the long way to go dicate a commitment on the part of sera, who is director of the Spanish - AWRT to work toward equal employ- speaking affairs division of the Demo- There's nothing new about attempts to cratic National Committee. increase the professional capability and The 50 Latinos began arriving in Wash- prestige of women in the communications ington on Friday (May 18). Over the industry, as any member of the 22 -year- weekend they held a number of work- old American Women in Radio and Tele- shops in preparation for the meetings on vision organization will admit. But what Monday, and in addition decided to estab- is new, as was almost universally ac- lish themselves as a permanent organiza- knowleged by those attending AWRT's tion. Two of its Washington -based mem- annual convention in Miami ( "At Dead- bers, Antonio Pedro Ruiz, of La Causa line," May 21), is a heightened aware- Comun, and Juan Rocha, of the Mexi- ness of problems facing women and the can- American Legal Defense Fund, were broadcasting industry as a whole and a elected officers- secretary and treasurer. keen interest in becoming involved. respectively. The group was said to have The unanimous adoption of a 10 -point felt no need for a president. affirmative action committee platform, They said the coalition group is not the establishment of a special committee funded by any outside source, and plans to work for passage of the Equal Rights to become self -sufficient through a dues - Amendment and elevation of the public payment membership -$10 from "a citi- affairs committee to the status of a stand- zen," $25 from a professional person and ing committee were principal actions $100 from a group. taken at the May 20 business meeting AWRT President Pitts Besides following up with the com- capping the four -day convention. In ment opportunities for women and pre- mission and the NAB on the matters another action, delegates voted to table pare women (the for more responsible roles in discussed at Monday's meetings for further study a proposal offering pro- the industry, the establishment of the pub- NAB hire a group would like to see visional membership to women working lic affairs committee as a standing unit its - Spanish- speaking person for public in the broadcasting industry at a level was felt by many delegates to demonstrate affairs department), it plans to contact that would not yet qualify them for full AWRT's increasing concern with im- other agencies in Washington with juris- membership. portant issues facing the broadcasting in- diction over matters of concern to Latinos While AWRT has gone on record with dustry. The committee, which works -the Federal Trade Commission, Equal the FCC as supporting equal employment closely with local chapter public- affairs Employment Opportunity Commission, opportunities for women, the affirmative chairwomen, is structured to increase the and the U.S. Civil Rights Commission, action platform adopted at the convention two -way communication between chapters among them. approaches equal employment opportuni- and the national organization. It provides Said Mr. Ruiz, "This is just the begin- ties with specific plans for action. Included an organized method of studying industry ning." among the provisions of the EEO pro- issues, as a basis for possible stands to be gram are: taken by AWRT. Establishing a network of skills banks AWRT's commitment to educating Delay in divestiture in local chapters to provide a national women on issues of importance to the women in the com- broadcasting industry also was evidenced of pool of professional Frank Stanton, former vice chairman munications industry. by two afternoon panel discussions which CBS, now chairman of the American Red Recommending that the FCC adopt focused on "current critical issues" and Cross and a CBS consultant, has been "total programing." And in these panels, given a three -month extension of time to a revised version of its annual employ- ment report (form 395) making job as in other sessions held at the convention, divest his stock holdings in Viacom Inter- opportunities for women in business and national Inc., the program- syndication classifications relate specifically to the industry. the image of women portrayed in the and cable -TV firm spun off to CBS stock- broadcasting media, took their place alongside govern- holders in 1970. In granting the exten- Establishing contact with other pro- ment regulation, threats to advertising, sion, the commission noted that counsel fessional women's organizations for the consumerism, and license- renewal red for Dr. Stanton had stated that his client purpose of sharing job information. tape as major concerns. is exploring the possibility of giving at action presen- Viacom stock to Preparing affirmative Vincent T. Wasilewski, president of least a portion of his tations for delivery at state broadcasting Association Broadcasters, a separate action, the commis- the National of charity. In association conventions and meetings of of the sion waived the divestiture requirements identified freedom press as applied affiliates. three departing CBS offi- network to broadcasting as a critical issue. "There as they affect with- cials, Ross D. Sackett, vice president. Mary Jean Parson, associate director of is no way to guarantee a fair press and Publishing Group: planning, ABC New York, and chair- out impinging on the free press," he said CBS /Education remarked Ralph O. Briscoe, vice president, CBS/ woman of the affirmative action commit- in his opening presentation. He Comtec Group, and Robert O. Anderson, tee, termed the platform adoption a "very that the enforcement of the fairness doc- an outgoing CBS director. it noted that positive" action by AWRT, "which in the trine brings the hand of government into the three men had assured the commis- past has seemed to assume a moderate media, producing a "sterility" and refusal sion that they will have severed all ties stance-particularly on the issue of to approach controversial issues. with CBS by June 1. The deadline for women in broadcasting." She cited as ' Thomas H. Wall, partner in the divestiture set up by the commission is evidence of member support the fact that Washington firm of Dow, Lohnes & Al- June 4. there was no discussion opposing adop- bertson, pointed to the need to change

Broadcasting May 28 57 the license renewal process in order to An engineering ing aimed at the single working woman, simplify it and reduce inequities in license voice. House Com- and the number women merce Committee Chairman Harley of employed in denials. O. programing capacities at the networks. Staggers (D- W.Va.) has introduced Harold Krelstein, president of Plough While the AWRT panels provided a Broadcasting Co., identified attacks on ad- legislation to require that at least one member forum for the exploration of problems vertising as a major issue, saying, "When of the FCC be an electrical relating to the engineer. The bill, industry, a new addition to the day arrives that advertising is no H.R. 7667, has the convention agenda provided members longer acceptable via radio and television, been referred to the Commerce Com- mittee with an opportunity to learn about them- that is the day broadcasting dies." and, according to a spokes- selves. man, there could The "early bird" workshops for ' Charlotte Klein, senior vice president be action on it in the sun -risers of the convention dealt with of Harshe- Rotman & Druck, New York, the Communications Subcommittee if that management development, creative pro- focused on the equality of women as a unit's schedule permits. The duction, affirmative action and the station- last electrical engineer on the major concern of broadcasters. That issue com- agency in well mission was T. relationship informal, at- is far more serious for broadcasting than A. M. Craven, who tended "two- way -talk" sessions. other industries, she said, because "TV served from 1937 to 1944 and from 1956 to 1963. In general the reaction to the conven- has the power to make or break a stereo- tion among delegates was that AWRT has type." Not only must broadcasting ad- taken a positive tack will adopted an instructive that increase its dress itself to equal pay, but to the image stance as panelists status as an organization and its voice of women portrayed by commercials and reflected on the past, present and future of television within the broadcasting industry. Jane programs as well, she reminded. "Tele- programing. Panelists Mort Cohen, manager of public affairs for vision feeds the minds of adults and chil- Werner, NBC; Roger Rice, KTvu(Tv) Oakland, WRC -TV Washington and AWRT's secre- dren, male and female, and how they see Calif.; Allen Sternberg, wcxr- tary- treasurer, commented that "AWRT . (rv) Miami; Donald themselves as lronsides or ironing Taverner, WETA -FM- has maintained a leadership role and is TV Washington, clothes," she said. and Howard Eaton Jr., expanding on that leadership role as it Questions from the audience touched Olgivy & Mather, New York, probed the future applies to women and the broadcasting on consumerism, license renewal and of network programing, problems Virginia Pate Wetter, president in producing industry." commmunity ascertainment, but there was popular viable programing manager of WASA(AM)- still and general a conspicuous absence of questions ad- that meets minority needs, establish- WHtKi(FM) de Grace, Md., ing station Havre says dressed to the only woman panelist. Why? identity, noncommercial tele- the organization is becoming "aggressive, vision as a "A reticence about approaching woman's forum for minority program- properly aggressive in taking stands ing, the prime but issues," was the comment of one delegate. time access rule, and re- on issues that affect the industry." Mary Another said privately that although straints on advertising. Jean Parson finds AWRT "going with awareness and involvement in woman's With a more vocal audience present, panelists more alacrity in the direction for which problems has come a long way at AWRT, also were asked to respond to the organization was originally char- "many women still tend to identify men such issues as economics behind program tered." as the real figures of authority." choice, alternatives to commercials in 22d convention presage a view Did this The Saturday afternoon (May 19) of diminishing resources and re- future course for AWRT? President panel on "total programing" again duced consumption, the lack of program- Elaine Pitts sees evidence of an "increas- ing awareness and acceptance of the role which professional woman can and must assume in the broadcast industry." The FEATURED BY organization is becoming increasingly vo- Ci cal as members broaden their understand- ing of the industry. And while activity AMERICA'S OUTSTANDING increases in the national sphere, she hopes to see a greater involvement at the state MEDIA BROKER level through chapter affiliation with state broadcasting associations. AWRT will be- come a more viable force as its increasing relevance to women and the industry as a whole attracts a broader base of sup- port-from young women, women in cable and closed circuit TV and women SOUTHEAST in sister organizations in the communica- tions industry, she said. $400,000 Flight promos out for ETV's Profitable Educational broadcasters looking for a daytimer with excellent coverage on good way to produce an extra dollar or two frequency. Priced at under twice this year's gross, can forget about promoting air -charter flight service. The FCC informcd educa- this station can he bought on terms of $120,000 down tional WNET(TV) Newark, N.J., last week with the balance payable over ten years. Existing cash that such a promotion, to help raise funds for station operations, is inconsistent with flow is sufficient to meet the installment obligations. the noncommercial nature of educational stations. Educational Broadcasting Corp., the station's licensee, said that Civil Aeronau- tics Board rules permit it to organize low - BIACKBURN&COMPANY,INC. cost charter flights to Europe. And EBC submitted sample promotion announce- RADIO TV CAP/ NEWSPAPER BROKERS i NEGOTIATIONS FINANCING APPRAISALS ments for the flights which avoid mention of specific airlines, travel agencies, hotels WASHINGTON. D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 or restaurants. Profits were to be used to 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. 1725 finance WNET'S programing and member- K Street. N.W. (312) 346 -6460 Road. N.E. (213) 274-8151 (202) 331-9270 ship development. (404) 873 -5626 73 -14 J But the commission said its rules re-

Broadcasting May 28 58 quire that educational television stations ment said the commission should hold should be granted only when "some un- furnish a "nonprofit and noncommercial Uvalde to a standard that would assure usual aspect" of a case indicates that broadcast service," and specify that no that the rule's objective is being met. divestiture will not help in achieving those announcements "promoting the sale of a And Uvalde, the department said, has goals. product or service" may be aired. The not met the test, at least in the petition Uvalde lies outside the service areas of proposed announcements, the commis- it filed. However, Justice also said that television stations in San Antonio, Austin sion said, promote a commercial service. in denying the petition, the commission and San Angelo, and residents of the area The commission noted that educational should give Uvalde an opportunity to re- are largely dependent for service on stations may use auctions and over -the- submit its petition with the information Uvalde Television's cable system and air solicitations to raise funds. But it needed "to make a responsible argument translators. pointed out that even during auctions, that waiver is desirable in this case." Justice said the cable system, which products or services may not be promoted The department noted that the commis- serves the town of Uvalde, and the trans- "beyond that necessary for specific auc- sion's aim in adopting the rule, which re- lators, which are beamed to the surround- tion purposes." quires the breakup of commonly owned ing area, are potential competitors and CATV and TV stations in the same mar- are probably independently viable. And if ket by Aug. 10, 1975, is to promote com- they are independently viable, Justice Changing Hands petition for advertising and information. added, they are probably saleable. And waivers, the department added, Uvalde said it has tried to find a buyer Announced Following sales of broadcast stations were reported last week, subject to FCC ap- proval: KCNw(AM)-KMOD(FM) Tulsa, Okla.: Sold by Unicorn Inc. to San Antonio Broadcasting Corp. for $665,000 for Daniel D. Hayslett xcxw and $85,000 for KMOD. Unicorn is subsidiary of Tracy -Locke Co., Dallas advertising firm and owner of KJIM(AM) New Vice President, in charge Dallas Office Fort Worth. Tracy -Locke has also agreed in principle to purchase KRNT -AM -FM Des Moines, Iowa. Buyer is owned by Lowry Mays, Texas investment banker; Douglas A veteran of more than 25 years McCall, general manager of KREz(AM) in the broadcasting field, Dan San Antonio (also owned by San Antonio was most recently president of Broadcasting), and B. J. McCombs, south his own brokerage firm. Prior to Texas automobile dealer. KCNW operates that he was president, chief on 1300 khz with 5 kw day and 1 kw night. KMOD, off air since May 1971, is operating officer and a partner authorized to operate on 97.5 mhz with of Strauss Broadcasting, which 50 kw and antenna 428 feet above aver- operated four radio stations. age terrain. Brokers: Sovran Associates He also held top managerial for buyer, Dan Hayslett & Associates for positions with three other radio seller. stations and is experienced in WPDX(AM) Clarksburg, W. Va.: Sold all phases of station operations. by Continental Communications Inc., to Dan is past president of Rau Radio Stations Inc. for $380,000. Broadcasting Executives of Continental retains wart -Tv New Bern, Texas and served as a N.C., and WRGM(AM) Richmond, Va. fighter Buying firm is headed by Henry Rau, pilot in board chairman, and Lloyd S. Smith, both World president. It owns WNAV -AM -FM Annap- War II and olis and WARK -AM -FM Hagerstown, both the Korean Maryland; wDOV (AM )- wDSD(FM) Dover, War. Del., and WATO(AM)- WUUU(FM) Oak Ridge, Tenn. WPDX is daytimer on 750 khz with 1 kw. Broker: Blackburn & Co.

Justice doesn't budge on crossownership Rigid stand on waivers again applied to Uvalde, Tex., request The Department of Justice, in another Yernikn VSkocea/te.4 indication that it is monitoring requests for waivers of the FCC's CATV -TV crossownership rule, has urged the com- America's most dynamic and experienced media brokers. mission to deny the waiver request of Uvalde Television Cable Co., owner of a WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 cable system and three translators in the CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 area of Uvalde, Tex. As it did in the case of the waiver re- DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 quest of Valley Cablevision Corp., a con- SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 sortium of three UHF stations in the South Bend -Elkhart, Ind., market that Brokers of Newspaper, Radio, CATV & TV Properties holds 14 cable franchises in its area (BROADCASTING, May 21), the depart-

Broadcasting May 28 59 for the translators though without success. in a week for compensatory time off in- But UTC, the department added, has not stead of premium pay. However, five Music even mentioned attempting to locate a hours of overtime would warrant a full buyer among "such obvious" buyers as day off, in the same week. San Antonio television stations, the local In another gain for the company, the Tower of Power: radio station (Kvou[AM]), the city and contract provides for the elimination of regional hit county governments, and groups of pro- a "both announcer" requirement that spective subscribers. kept four full time and some part time an- trying to make it nouncers on duty during station breaks. on the national scene Henceforth, the company's news release WTOP said. taped announcements can he used An 11 -man band that has been kicking strike "without this featherbedding requirement around San Francisco since the Haight- is over; for a stand -by booth announcer." (Union Ashbury days has come up with two re- sources said the severance pay involved gional hit singles in less than a year. both sides amounted to $60,000 for each of two Tower of Power's "Like a Young Man" announcers with about 20 years' experi- went to the top five on San Francisco garner benefits ence and about $45,000 for one with four contemporary stations last fall, but failed years at the stations.) to spread nationally. Last week, its new Newsmen win salary increases The new contract also provides for an single, "So Very Hard to Go," was num- and right to outside work; on- the -job training program for "disad- ber one at KFRc(AM), KYA(AM) in San station gains more control vantaged persons." Under the program. Francisco and KLIV(AM) in San lose. over overtime pay and is said to be an extension of the com- S.F.'s Kioi(FM) had the record at num- free of 'booth announcers' pany's existing affirmative-action plan, ber one for two weeks until last week, the company will recruit and assign to when Paul McCartney's "My Love" actual reporting, pushed it out. Tower of Power is a local On -air personalities, reporters and writers newscasting, writing and miscellaneous studio jobs minority band, to be sure, but such across -the- were back at work at WTOP -AM -TV Wash- -group representatives in board success in a major market will ington last week following the settlement the Washington area. A similar program is provided for in grant the record extra consideration of a 10 -day strike by members of the the company's contract with the 1BEW local among programers in the rest of the Baltimore -Washington chapter of the 1200. country. American Federation of Television and Radio Artists. The stations were kept on the air by The synthesis of different, established management and other nonunion person- musical styles often can do as much good The strike, which I began on May I, nel who took over for the as originating an entirely new sound. The a -year reporters, news after four contract with the Post - success a record Doin' Newsweek Stations anchormen, writers, assistant directors of like -I'm Fine expired, ended abrupt- and announcers. The Now," by New York City, which corn - ly on May 21, following two days strikers picketed the of station and maintained an "informa- bines the styles of rhythm and blues with labor- management talks that produced a tional" picket around the commonly teen -oriented production (bubblegum, new three -year pact that the union mem- some would might not have been at- bership owned Washington Post. say) ratified. tained if the record had been pure R &B The new contract provides financial or pure teen, as the market was glutted gains for the AFTRA members as well as with both. The same can be said of War's a modification in a contract clause con- "Cisco Kid," which cerning publication parlayed Spanish and of articles in other R &B styles to hit status. Tower of Power media outside employment to which the combines the sounds of a big wrop newsmen had vigorously band (five objected. horns) with a heavily -based R &B lead For the management the new contract singer, Lenny Williams. provides flexibility in making assign- "So Very Hard To Go" is slow, strut - ments without facing the same decisions regarding paced. "I've been in this market for five overtime pay that it faced years," said Don Kelly, music of under the old contract. director KIOl, "and everyone has always told me The new contract provides a pay for that this was not an R &B market. But scale of from $15,000 to $29,000, in it is, in a different way. It's not a hard, eight years. The previous scale had been slick R &B market like Detroit, but a $15,000 to in six years. $25,000 Senior mellow kind of R &B -the Stylistics and employes now at the $25,000 rung were such releases as given Bloodstone's 'Natural an increase to the new $27,000 on High' make it very well here." their return to work. The company also agreed "So Very Hard" has the further dis- to substitute the AFTRA com- tinction of from pany- funded pension and welfare crossing pop play to plan R &B: Black- oriented KDtA(AM) for a Post -Newsweek plan Oakland in which also is on it. Stations outside the Bay AFTRA members contributed to some of Area playing "So Very the costs. Hard to Go" in- clude KOL(AM) and KJR(AM) Seattle, The outside -work provision in the ex- wrix(AM) New Orleans and wiNO(AM) pired contract which became a major Dayton, Ohio. factor in the dispute constituted an ab- solute requirement that staffers obtain company clearance before taking outside Message for Mutual. John Bass, Breaking In assignments. Under the new contract, the chief of the FCC's network study of- clearance requirement would reportedly fice, went before the Mutual Affiliates Touch Me In The Morning -Diana apply only to work or writings that might Advisory Council In Washington last Ross (Motown) There are two large denigrate the stations, broadcasting in week to say, essentially, "You're strikes against this new Diana Ross sin- general or advertisers. He referred next." to that unit's plans gle: a momentary abundance of slow- The company, in what it described in to take on network radio problems tempo soul records by female artists, and a news release as a "big step toward con- after it concludes current inquiries the record's length - 3:51. Two other trolling over-time premium pay," won the into TV's prime -time access and re- things are much in her favor, however. right in the new contract to vary the work runs. First question: Do multiple ra- Diana Ross is a name with enough week pro- of reporters on the street from five dio networks serve the public inter- graming clout that she will be given eight -hour days to four 10 est? -hour days- Second: what is a network in added attention -a quality not to he un- as well as to assign a reporter on a con- the eyes of FCC's network- contract- derrated in the business of tinuing hit singles. story up to five additional hours filing requirements? And, "Touch Me In The Morning" has

Broadcasting May 28 00 the sound of the old Supremes records, also a big plus in the midst of an oldies revival. Slow on the verse, picked -up and stomp -paced in the chorus, "Touch Me In The Morning" is stamped with the BroadcasL.ngro Playlist distinctive style of Motown's production. The last third of the song features Ms. These are the top songs in air -play popularity on U.S. radio, as reported to Broadcasting Ross double- tracked, singing in opposi- by a nationwide sample of stations that program contemporary, "top -40" formats. Each tion to herself. The song is pretty and song has been "weighted" in terms of American Research Bureau audience ratings for deftly produced. It will almost certainly the reporting station on which it is played and for the day part in which it appears. Continues on page 63 Bullet indicates upward movement of 10 or more chart positions over previous week.

Oyer -all rank Rank by day parts Tracking the `Playlist' Last This Title (length) 6- 10e- 3- 7- week week Artist -label 10e 3p 7p 12p

3 1 Daniel (3:52) 3 1 7 3 Elton John -MCA

1 2 Tie a Yellow Ribbon (3:19) 1 6 5 4 Dawn -Bell 2 3 You Are the Sunshine of My Life (2:45) 2 2 4 6 Stevie Wonder -Tamla

5 4 My Love (4:08) 7 3 2 1 Paul McCartney -Apple 7 5 Stuck in the Middle With You (3:24) 5 4 1 2 Stealers Wheel -A &M 6 6 Pillow Talk (3:41) 4 6 3 7 Elton John Sylvia- Vibration 4 7 The Night the Lights Went Out in Georgia 6 With the addition of 10 new records to (3:36) 8 8 11 Vicki Lawrence -Bell this week's Playlist, on top of the 13 new 8 8 Drift Away (3:30) ones last week, almost one -third of the 8 7 10 9 Dobie Gray chart comprises up- and -coming singles. -Decca 11 9 Frankenstein (3:28) War's "Cisco Kid," oldest of the records 13 12 6 5 Edgar Winter Group -Columbia in the top 10, dropped to 18 this week to 10 10 Reeling in the Years (4:35) make room for the Edgar Winter Group's 9 9 11 8 Steely Dan -ABC "Frankenstein," which rests at number /Dunhill 13 11 Little Willy (3:13) nine. Elton John's "Daniel" replaces Dawn's 12 14 9 10 The Sweet -Bell "Tie a Yellow Ribbon" after its month -long 12 12 Wildflower (4:08) residency in the number one spot. Out- 11 10 13 16 Skylark -Capitol standing features of this week's Playlist 15 13 Playground in My Mind (2:55) 10 11 14 20 include strong chart jumps by three R &B Clint Holmes -Epic crossovers: "Give Your Baby a Standing 16 14 Thinking of You (2:17) Ovation" by the Dells (56 to 45), "Daddy 15 13 15 17 Loggias and Messina -Columbia Could Swear, I Declare" by Gladys Knight 20 15 Will It Go Round in Circles? (3:42) 14 20 and the Pips (64 to 41) and Susan Jacks's 16 13 Billy Preston- A &M "If You Don't Know What Love Is" (74 to 23 16 I'm Gonna Love You (3:58) 18 15 20 16 53). Pink Floyd, riding the crest of a num- Barry White -20th Century ber one album, Dark Side of the Moon, 18 17 Hocus Pocus (3:18) 27 23 and their single "Money" (47), and Charlie 12 12 Focus -Sire Rich's "Behind Closed Doors" (48) also 9 18 Cisco Kid (3:47) recorded significant movement. Breaking 19 17 19 14 War -United Artists into top -40 positions for the first time were: 26 19 One of a Kind (Love Affair) (3:31) Alice Cooper's "No More Mr. Nice Guy" 17 19 17 21 Spinners -Atlantic (36), Bette Midler's remake of the World 21 20 Right Place Wrong Time (2:50) 21 21 18 19 War II classic (the Andrews Sisters sang Dr. John -Atco it in an Abbott and Costello movie), 14 21 The Twelfth of Never (2:40) 16 16 23 "Boogie Woogie Bugle Boy" (39) and the 23 Donny Osmond -Kolob /MGM J. Geils Band's "Give It To Me" (40). 28 22 Shambala (3:27) 20 18 21 18 Brand -new and bulleted this week are Three Dog Night-Dunhill Seals & Crofts' title tune of their new 22 23 Long Train Runnin' (3:25) 22 27 22 24 album, "Diamond Girl" (55) ( "Breaking Doobie Brothers-Warner Brothers In," May 7), Mandrill's "Fence Walk" (56) 34 24 Kodachrome (3:24) 29 24 24 22 and Deep Purple's "Smoke on the Water" Paul Simon -Columbia (62) ( "Breaking In," May 21). Also new 17 25 Sing (3:20) 23 22 28 this week are Keith Hampshire's record- 26 Carpenters -A &M ing of the Cat Stevens Song, "First Cut Is 19 26 Loving You Is the Right the Deepest" (69), Diana Ross's "Touch Thing to Do (2:57) 24 26 25 25 Carly Simon Me in the Morning" (see "Breaking In," -Elektra page 60) (71), newcomer Andy Pratt's 25 27 I'm Doin' Fine Now (2:46) 26 28 26 29 "Avenging Annie" (74) and "Moonshine" New York City -Chelsea (75) by the former leader of Steppenwolf, 32 28 Steamroller Blues (3:07) 25 25 31 34 John Kay. Records that have been on the Elvis Presley -RCA chart in past weeks, dropped off and re- 31 29 Give Me Love (Give Me Peace on Earth) (3:32) 28 34 27 28 turned this week were Stephen Still's George Harrison -Apple "Isn't It About Time" (67), "Natural High" 27 30 Leaving Me (3:20) 31 31 29 33 by Bloodstone (68) and the flip -side of Independents-Wand Carly Simon's "Loving You Is the Right 30 31 It Sure Took a Long, Long Time (3:12) 32 29 30 32 Thing To Do," "We Have No Secrets" (70). Lobo -Big Tree

Broadcasting May 28 61 BroadcastingliPlaylist continued from page 61

Over -all rank Rank by day parla Lest This Title (length) 6- 10a- 3- 7- week week Artist -label 10e 3p 7p 12p I»ter- 24 32 Daisy a Day (2:48) 30 32 32 36 Jud Strunk -MGM 38 33 You'll Never Get to Heaven (3:38) 33 30 34 37 Track Stylistics -Avco 36 34 Drinking Wine (3:37) 46 33 35 27 Jerry Lee Lewis- Mercury Phasing 33 35 Bad Bad Leroy Brown (3:02) 35 35 36 35 Jim Croce -ABC /Dunhill 43 36 No More Mr. Nice Guy (3:05) 42 39 33 31 Problems? Alice Cooper -Warner Brothers 29 37 Out of the Question (2:57) 34 37 37 41 Not with Gilbert O'Sullivan Mam 49 38 You Can't Always Get What You Want (5:00) 41 38 38 30 FIDELIPAC'S Rolling Stones -London 45 39 Boogie Woogie Bugle Boy (2:32) 36 36 39 40 new Model 350 Bette Midler- Atlantic Adjustable 42 40 Give It to Me (3:07) 46 45 40 39 J. Geils Band -Atlantic Automatic Tape 64 41 Daddy Could Swear, I Declare (3:42) 39 43 41 44 Gladys Knight & The Pips -Soul Cartridge. 35 42 Close Your Eyes (2:58) 37 44 44 45 Edward Bear-Capitol 50 43 Back When My Hair Was Short (2:39) 38 46 45 46 Cunhill Road -Kama Sutra 41 44 Free Electric Band (3:15) 43 40 49 42 Albert Hammond -Mums 56 45 Give Your Baby a Standing Ovation (3:52) 48 42 43 43 Dells -Cadet 54 46 Let's Pretend (2:51) 44 51 46 63 Raspberries -Capitol 66 47 Money (3:59) 69 62 42 38 Pink Floyd- Harvest 63 48 Behind Closed Doors (2:55) 47 41 54 62 Charlie Rich -Epic 37 49 Danny's Song (3:06) 40 48 68 70 Anne Murray -Capitol 44 50 Ain't No Woman (2:59) 49 50 47 66 Four Tops- ABC /Dunhill 58 51 Armed and Extremely Dangerous (2:49) 67 54 61 61 The one First Choice -Philly Groove designed 40 52 Neither One of Us (4:15) 60 49 50 72 especially for Gladys Knight & The Pips -Soul applications 74 53 You Don't Know What Love Is (2:51) 51 61 53 64 requiring Jacks extreme Susan -London accuracy 51 54 Teddy Bear Song (2:57) 64 47 67 69 of tape Barbara Fairchild -Columbia guidance at the - 55 Diamond Girl (3:29) 62 56 55 63 corner post. No Seals and Crofts -Warner Brothers modification of - 56 Fencewalk (3:25) 62 59 56 49 your cart Mandrill -Polydor machine, the 61 57 Swamp Witch (3:47) 63 55 63 56 Corner Post guide Jim Stafford -MGM height is easily user - 48 I adjustable to suit 58 And Love You So (3:14) 69 53 59 67 specific needs with Perry Como -RCA range of adjustment 68 59 I Knew Jesus (2:50) 55 57 62 61 well beyond even that Glen Campbell -Capitol needed to cover extreme 67 60 Hearts of Stone (2:10) 60 58 64 65 cases. Blue Ridge Rangers- Fantasy No need for Inter -Track 39 61 Peaceful (2:50) 64 70 48 82 Phasing Problems anymore! Helen Reddy -Capitol Ask your Fidelipac - 62 Smoke on the Water (3:48) 95 90 52 47 Distributor for complete Deep Purple- Warner Brothers information and a sample. 46 63 With a Child's Heart (3:00) 58 60 66 67 Michael Jackson -Motown 52 64 Stir It Up (3:09) 63 52 65 73 Johnny Nash -Epic 3 Olney Ave., Cherry Hill, N.J. 08034 70 65 Shambala (2:28) 66 63 72 68 (609) 424 -1234 B. W. Stevenson -RCA Fidelipac is a registered trademark of 47 66 Killing Me Softly With His Song (4:46) 61 67 60 TelePro Industries Incorporated Roberta Flack- Atlantic

Broadcasting May 28 62 Over -all rank Rank by day pars OUTLAW MAN, David Blue (Asylum). Last This Title (length) 6- 10a- 3- 7- PASSION PLAY, Jethro Tull (Chrysalis). week week Artist-label 10e 9p 7p 12p POWER TO ALL OUR FRIENDS, Cliff 68 68 74 55 Richard (Sire). 67 Isn't It About Time (2:35) Light Stephen Stills- Atlantic ROLL OVER BEETHOVAN, Electric 68 Natural High (4:02) 66 72 87 60 Orchestra (United Artists). Bloodstone- London SATIN SHEETS, Jeannie Pruitt (MCA). 69 First Cut Is the Deepest (3:48) 70 66 61 75 SLIP'N SLIDE, Rufus (ABC /Dunhill). Keith Hampshire -A&M SO VERY HARD TO GO, Tower of Power 70 We Have No Secrets (3:57) 74 64 59 (Warner Brothers). Carly Simon -Elektra TIME TO GET DOWN, O'Jays (Phila- - 71 Touch Me in the Morning (3:51) 69 69 48 delphia International). Diana Ross -Motown WASN'T IT NICE IN NEW YORK CITY, 53 72 Masterpiece (5:30) 67 65 70 74 Tommy Leonetti (Columbia). Temptations -Gordy WHAT ABOUT ME, Anne Murray (Capi- 55 73 Walk on the Wild Side (3:37) 73 58 tol), Lou Reed -RCA WORKING CLASS HERO, Tommy Roe - 74 Avenging Annie (4:58) 71 54 (MGM South). Andy Pratt -Columbia YESTERDAY AND YOU, Holly Sherwood - 75 Moonshine (2:46) 71 74 71 (Rocky Road). John Kay -ABC Dunhill YESTERDAY ONCE MORE, Carpenters Alphabetical list (with this week's over-all rank): (ATM). YOUR SIDE OF THE BED, Mac Davis, Ain't No Woman (50), And I Love You So (58), Armed and Extremely Dangerous (51), Avenging Annie (74), Back When My Hair Was Short (43), Bad Bad Leroy Brown (35), Behind Closed Doors (48), Boogie Woogie (Columbia) . Bugle Boy (39), Cisco Kid (18), Close Your Eyes (42), Daddy Could Swear, I Declare (41), Daisy a Day (32), Daniel (1), Danny's Song (49), Diamond Girl (55), Drift Away (8) Drinking Wine (34), Fencewalk (56), First Cut Is the Deepest (69) Frankenstein (9), Free Electric Band (44 , Give It to Ma (40), Give Me Love (Give Me Peace on Earth) (29), Give Your Baby a Standing Ovation (45 , Hearts of Stone (60). Hocus Pocus (17), I Knew Jesus (59), I'm Doin' Fine Now (27), I'm Gonna Love You (16), Isn't It About Time (67), it Sure Took a Long Time (31), Killing Me Softly With His Song (66), Kodachrome (24). Leaving Me (30), Let's Broadcast Journalisme Pretend (46), Little Willy (11), Long Train Runnin' (23), Loving You Is the Right Thing to Do (26), Master- piece (72), Money (47), Moonshine (75), My Love (4), Natural High (68), Neither One of Us (52), The Night the Lights Went Out in Georgia (7), No More Mr. Nice Guy (36), One of a Kind (Love Affair) (19), Out of the Question (37), Peaceful (61), Pillow Talk (6), Playground In My Mind (13), Reeling in the Years (10), AP slates full agenda Right Place Wrong Time (20), Shambala (22), Shambala (65), Sing (25), Smoke on the Water (62), Steam- roller Blues (28), Stir It Up (64), Stuck In the Middle With You (5), Swamp Witch (57), Teddy Bear Song (54), for New Orleans meet Thinking ou You (14), Tie a Yellow Ribbon (2), Touch Me In the Morning (71), The Twelfth of Never (21 , Walk on the Wild Side (73), We Have No Secrets (70) Wildflower (12), Will It Go Round in Circles (15 , Top broadcast, government figures With a Child's Heart (63), You Are the Sunsine of My Life (3), You Can't Always Get What You Want (38. Asterisk Indicates day -part ranking below Broadcasting's statistical cut -off. on program starting this Thursday Approximately 200 news and station ex- Continues from page 61 wTlx(AM) New Orleans, KILT(AM) Hous- ecutives are expected to attend the third become strong MOR fare, regardless of ton, WMAK(AM) Nashville, WMYQ(FM) annual convention of the Associated Press its record in top 40. Miami, K,JR(AM) Seattle and WBBQ(AM) Broadcasters Association in New Orleans, Stations playing the new Diana Ross Augusta, Ga. May 31 -June 2. last week include: WRC(AM) Washing- The keynote speaker will be Elmer ton; KYME(AM) Boise, Idaho; WFEC(AM) Extras. The following new releases, listed Lower, president, ABC News, whose Harrisburg, Pa.; WIIN (AM ) Atlanta; alphabetically by title, are making a topic will be "Judging News Judgments." woKY(AM) Milwaukee; KoL(AM) Seattle; mark in BROADCASTING'S "Playlist" re- Others on the agenda are Clay T. White- WIBG (AM ) and WFIL ( AM) Philadelphia. porting below the first 75: head, director of the Office of Telecom- munications Policy for the White House; "Yesterday Once More" - Carpenters A LITTLE BIT LIKE MAGIC, King Har- Stanley Scott, special assistant to Presi- (A &M) It was only a matter of time vest (Perception). dent Nixon for minority affairs; Repre- before someone came up with a song AM I BLUE, Cher (MCA). sentative Charles Whalen (R- Ohio), au- about oldies. When Karen Carpenter CALIFORNIA SAGA, Beach Boys (Brother). thor of shield legislation, and Colonel opens this one with "When I was young, D'YER MAKER, Led Zeppelin (Atlantic). Joseph Kittinger Jr., a returned prisoner I'd listen to the radio waiting for my FOOL, Elvis Presley (RCA). of war. favorite songs." AM reaction could be HELLO, STRANGER, Fire and Rain (Mer- Participating in a panel discussion on expected to be immediate. The Carpenters cury). "The New Orleans Shootout" will be are a hit, no two ways about it. I CAN UNDERSTAND IT, New Birth New Orleans Police Chief Clarence Giar- The song "Yesterday Once More," is (RCA). russo; Alwyn Cronvich, sheriff of Jeffer- used on the new Carpenters' LP (Now I JUST CAN'T TURN MY HABIT, Buck- son parish and Alec Gifford, Phil Johnson and Then) as the opening theme for a wheat (London). and John Korbel, news directors, respec- medley of remakes of oldies -including I'D RATHER BE A COWBOY, John Denver tively of WVUE(TV), WWL-TV and WDSU- the Beach Boys' "Fun, Fun, Fun," the (RCA). TV, all New Orleans. Ronnettes' "Da Doo Ron Ron," Jan and IF THAT'S THE WAY YOU WANT IT, Panelists who will explore "Manage- Dean's "Deadman's Curve" and the Chif- Diamond Head (NBC /Dunhill). ment Looks at the News" will be J. L. A. FREEWAY, Jeff Walker, fons' "One Fine Day" -that runs the en- Jerry Leonard Reinsch, president, Cox Broad- tire second side of the album and, again, (MCA). casting, Atlanta; Sol Taishoff, editor of as the reprise at the end. "They're back THE LAST THING ON MY MIND, Austin BROADCASTING magazine, and Robert lost again like a long friend /All the songs Roberts (Chelsea). Wells, owner of xtuL(AM) Garden City, I LETTER TO LUCILLE, Tom Jones (Par- love so well" tells the story songwrit- Kan., and former FCC commissioner. ers Richard Carpenter and John Bettis rot). intended. LOVE MUSIC, Lloyd Price (GSF). Grover Cobb, senior vice president of The airplay pattern on the record is MAMA'S LITTLE GIRL, Dutsy Spring- the National Association of Broadcasters, national. MOR stations as well as top 40's field (ABC /Dunhill). was to have been a featured speaker at can be expected to pick up on the new MISDEMEANOR, Foster Sylvers (Pride). the convention. However, Mr. Cobb suf- Carpenters quickly to replace such other MONSTER MASH, Bobby Boris Pickett fered a heart attack (BROADCASTING, May broad- demographic -appeal records as (Parrot). 21) and NAB has not designated a re- "The Night the Lights Went Out in THE MORNING AFTER, Maureen Mc- placement on the agenda. Georgia" and "Tie a Yellow Ribbon," Govern (20th Century). Discussing the topic of "The Media which are beginning to fall off. Stations MUSIC EVERYWHERE, Tuffano -Giam- and Accuracy" will be Alfred Balk, edi- playing "Yesterday" last week included: marese (Ode). tor, Columbia Journalism Review; Abra-

Broadcasting May 28 113 ham Kalish, executive director, Accuracy letter from Torbert H. Macdonald (D- in Media, and Jim Bormann, director of Mass.), chairman of the House Commu- RTNDA cites values community affairs, wcco(AM) Minnea- nications Subcommittee, to NAB calling polis. attention to a May 10 Washington Post in FOI legislation Co- chairman of the convention are story that claimed a number of radio But association also sees parts Tom Frawley of Cox Broadcasting, stations are - making use of government it feels would not be workable Washington, and Thad Sandstrom, wIBW- agency audio news services and that some AM -FM -Tv Topeka, Kan. of these then identify stations such ma- The Radio Television News Directors terial as being their "own live report from Washington." memo, Association has endorsed legislation to The signed by strengthen the Freedom of Information general counsel John B. NAB cautions on news feeds Summers, re- Act. Theodore F. Koop, Washington di- minds NAB radio members of FCC re- rector The National Association of Broadcast- quirements covering of RTNDA, told the House Sub- the use of audio committee on Foreign Operations and ers is distributing a memorandum to news releases and makes it clear that sta- radio members cautioning them on FCC tions identifying Government Information, which is hold- such reports as their ing hearings on a of requirements covering the use of audio own Washington originations are number FOI bills, "guilty that administration of the act since it was news releases from government sources. of misrepresentation and may have to The memorandum is in response a answer passed seven years ago has been "some- to to the FCC." what disappointing." He noted that "reporters have com- plained about complicated and expensive THERE'S NO ESCAPING procedures" and that "some have even thrown up their hands when they found their legitimate requests being blocked at every point." RTNDA, said Mr. Koop, generally supports H.R. 5425 by Representative The Reuter William S. Moorhead (D-Pa.)- particu- larly provisions to set a 10 -day time limit for responses to requests for information and a 20 -day limit for action on an ap- peal; to require the courts to examine contested material to determine if the Pews Report records should be withheld, and to re- quire agencies to submit annual reports a a radio of their actions on disclosure requests. There's seldom minute when He added that RTNDA also supports station somewhere isn't quoting Reuters. That's because- REUTERS has correspondents in over 200 countries REUTERS is as good out of Washington as it is out of Moscow REUTERS is as good out of Los Angeles as it is out of London REUTERS is the only one of the major wire services with a full -time bureau in Peking err . REUTERS is the only one of the major Paying tribute. Robert McFadden Menaugh (r), who in 1939 became wire services with a full -time the first superintendent of the House bureau in Havana Radio Gallery (now the Radio- Televi- sion Gallery), received the John W. REUTERS reports first -hand out of such McCormack Award as outstanding exotic employe of the House In a cere- places as Sikkim mony held last Wednesday (May 23). REUTERS is fast with the breaking news Former Speaker McCormack (I) made the presentation, joined by Lewis and lively off -beat stories Deschler, parliamentarian, House of REUTERS supplies distinctively written Representatives, and Mrs. Menaugh. "These are the days when men and copy that gives a fresh view of women who work in government are America and the rest of the under suspicion, there is a distrust in our government. . Bob Me- world naugh, the man from Indiana, Is one of the finest men I have had the hon- For more details please write: or to know ... and for forty years REUTERS, 1700 Broadway, New York, N.Y. 10019 he has proved that there are out- standing people serving in govern- or call: (212) 582 -4030 ment. He Is one of them. Today is his day," Joe McCaffrey, WMAL -AM- FM newscasters, said on that day. Photograph by Dev O'Neil.

Broadcasting May 28 B4 a provision in another Moorhead FOI inches per second. It has a two -hour bill (H.R. 7268) to make a government Equipment & Engineering record and playback time on a standard agency's chief information officer respon- 4,800 -foot reel. Mr. Moscarello said the sible for handling requests for infor- NAB to FAA: no more rules price is a third less than similar quad mation. machines. The National Association of Broadcasters But Mr. Koop said he had doubts Administra- about the proposal in several of the bills has told the Federal Aviation tion it favors authorization of alternative to create a Freedom of Information Technical Briefs Commission. "It's intent enhance en- means of marking and lighting radio and -to television antenna towers as by commendable, but I can- -such Electronic Compo- forcement-is new high lighting systems as RCA brochure. RCA help but feel that it simply adds intensity free not proposed by the agency doesn't nents, Harrison, N.J., has published another step and thus encumbers the ap- -but "RCA Microwave want such alternatves to become man- 20 -page brochure, peal procedure," he said. the Transferred -Electron Devices," available datory re9uirements. Essentially, Engineering, 415 NAB as detailed in filing from RCA Commercial position, the Street, 07029. on the agency's proposed options in pro- South Fifth Harrison viding visual identification of antenna Straightened few beads. Fidelipac, divi- Troika ready to start structures (BROADCASTING, April 30), ap- sion of TelePro Industries Inc., has pub- news service next week proves of additional alternatives for pro- lished 12 page booklet, Aligning Your viding visual identification of radio and Cartridge System, A Practical Approach. Paramount Pictures becomes partner TV towers, but disapproves of making Booklet discusses machine alignment, in establishing UPITN; any alternative mandatory for either ex- head height, azimuth and insertion ad- Ed Turner named news director isting or future towers. justment, tape guide and pinch roller ad- justment, cartridge positioning and other UPITN will launch its electronic news subjects necessary for automatic tape car- distribution service to TV stations in the A lower -cost helical VTR tridge recorder /reproducer maintenance. U.S. on June 4 (Closed Circuit," May It is available from Fidelipac, 3 Olney 21), three weeks after the newly orga- International Video Corp., Sunnyvale, Avenue, Cherry Hill, N.I. 08034 or from nized Television News Inc. began a simi- Calif., last week introduced a broadcast - Fidelipac distributors. lar service. quality helical scan video -tape recorder, to IVC - UPITN's entry into the electronic priced at $70,000 $90,000. The Scully breaks in. Formation of L. J. 9000 recorder, said to offer performance Scully Manufacturing Co. has been an- news field was officially disclosed in a characteristics superior to existing quad - nounced Lawrence J. formerly announcement last week saying that an by Scully, agreement in principle to establish ruplex recorders, was developed jointly president of Scully Instruments Co. New the IVC, Precision Industries, Lon- electronic news system has been reached by Rank firm will concentrate on development and by United Press International, don, and Thomson CSF, Paris. It was production of audio devices for recording British designed for all three international broad- First of new Independent Television News and Para- and broadcasting industries. mount Pictures Corp. cast standards (NTSC, PAL and products is extended play -tape repro- Michael A. Moscarello, IVC ducer, primarily designed for use in The partnership of UPI and ITN be- SECAM), President said. The machine uses two - broadcast automation field. 138 Hurd gan in 1967 when their syndicated news- 06604; film services were merged inch tape and has two record and play- Avenue, Bridgeport, Conn. tele- under the back heads, and a tape speed of eight phone (203) 368 -2332. name of UPITN. News coverage opera- tions of the new electronic system will be directed by UPI and ITN, and the serv- ice will be a seven -day -a-week basis. A spokesman for Paramount said the company has taken an equity position in UPITN by providing some of the financing, and intends to participate in long-range planning of the news orga- nization. Currently UPITN serves 98 networks and stations with its newsfilm service, delivered by plane. In the U.S. it has 12 station clients. Burton Reinhardt, UPITN executive vice president and general manager, said all lines have been ordered and additional camera crews and other personnel are being hired. The first key appointment announced by Mr. Reinhardt involved Ed Turner, former group vice president and news director of Metromedia tele- vision stations, who has been named news director of UPITN. UPITN said its new service will start with a one -hour coast -to -coast feed each evening and will be supplemented with a special eight -hour script and advisory Room at the top. WLS -TV Chicago General Manager John C. Severino and Rich- service. Additional news feeds are ex- ard A. O'Leary, president of ABC Owned Television Stations, had a tall story for pected to be established at a later date, their peers after returning from an expedition to the summit of Chicago's new Mr. Reinhardt said. 1,454 -foot Sears Tower building. Obviously enjoying the view as well as the real- Television News Inc. began its week- ization that WLS -TV will be the only network -owned TV facility in the Chicago day electronic news feeds on May 14 to market to transmit from this, the world's tallest building, when its interim antenna 35 TV stations on a two -week, free -trial becomes operational this December, Messrs. Severino (I) and O'Leary are pictured basis. A spokesman would not say last above with equipment being installed on the structure's 110th floor. WLS -TV cur- week how many stations had signed on a rently transmits from Chicago's Marina Towers, a mere 969 feet above ground cash basis but said that service would level. With the future construction of a permanent 350 -foot antenna at the Sears continue past the two -week trial basis. site, WLS -TV's transmitting facility will rise a lofty 1,804 feet.

Broadcasting May 28 65 ment center north of Cincinnati. For fis- common shares (previously registered) is- finance cal year ended March 31: suable upon conversion of outstanding 1973 1972 shares of company's series C convertible Taft Broadcasting Co., Cincinnati, re- Earned per share S 2.53' S 1.95 preferred stock and upon conversion of Revenues 70,525,040 53,421,128 ported record earnings and revenues for outstanding 63/45) convertible subordi- Net Income 10,331,209 7,484,316 fiscal year ended March 31. Earnings of Before extraordinary item of 30.26 per share, re- nated debentures WCI. rose 38% and revenues 32% over previ- sulting from sale of WBRC -AM -FM Birmingham, Ala. ous fiscal year. Kahan Communications Corp., St. Peters- A spokesman said the performance for Warner Communications Inc., New York, burg, Fla., group station operator, re- fiscal year was "especially gratifying" be- filed with Securities and Exchange Com- ported increase in revenue and in net in- ended March 31: cause it resulted from improvements in mission last Tuesday (May 22) registra- come for nine months all of the company's major operating di- tion statement covering 26,000 shares of 1973 1972 Earned per share 3 0.76 3 0.47 -Barbera its common stock being offered for sale visions - broadcasting, Hanna Revenue 6,918,000 4,385,000 Productions and Kings Island, amuse- by certain shareholders and 5,345,139 Net income 985,000 610,000

Broadcasting Stock Index Weekly market summary of 143 stocks allied with broadcasting

Approx. Total market Closing Closing shares caplteli- Stock Wed. Wed. Net change % change 1979 out ration symbol Exch. May 23 May 16 in week In week High Low (000) (000)

Broadcasting

ABC ABC 25 7/8 25 1/4 + 5/8 + 2.47 31 1/2 22 1/2 17.029 440.625

ASI COMMUNICATIONS 1 1/4 1 1/4 .00 1 1/2 1 1,815 2.268 CAPITAL CITIES COMM. CCB 41 1/4 45 3 3/4 - 8.33 62 1/2 41 1/4 7.074 291,802 CBS CBS 36 36 1/2 1/2 - 1.36 52 35 28,315 1,019,340 CONCERT NETWORKe 1/2 1/2 .00 5/8 1/4 2,200 1.100 Cox COX 23 1/8 24 1/2 - 1 3/8 - 5.61 40 1/4 21 5/8 5.850 135,281 FEDERATED MEDIA 3 3 1/4 1/4 - 7.69 3 1/2 2 1/2 820 2,460 GROSS TELECASTING GGG 14 1/8 14 1/2 - 3/8 - 2.58 18 3/8 14 1/8 800 11,300 LIN LINB 6 3/8 7 7/8 - 1 1/2 - 19.04 14 3/4 6 3/8 2,325 14.821 MOONEY MOON 5 1/8 6 - 7/8 14.58 10 1/4 5 1/8 385 1.973 PACIFIC G SOUTHERN PSOU 8 3/4 8 3/4 .00 13 3/4 8 3/4 2,010 17,587 R AHALL RAHL 5 1/2 5 3/4 1/4 - 4.34 12 1/4 5 1/2 1.296 7,128 SCRIPPS -HOWARD* SCRP .00 21 1/4 19 2.589 49,838 STARR SBG 9 5/8 11 1 3/8 - 12.50 24 1/2 9 5/8 1,131 10,885 STORER SBK 18 3/4 20 1/8 1 3/8 - 6.83 44 18 3/4 4,402 82,537 TAFT TFB 35 37 - 2 - 5.40 58 5/8 34 1/4 4,064 142,240 WHDH CORP.* 19 20 - 1 - 5.00 23 14 589 11.191 WOODS COMM.* 1 1 1/8 1/8 - 11.11 1 5/8 1 276 276

Broadcasting with other major interests TOTAL 82,970 2,242.652

ADAMS- RUSSELL AAR 3 3 1/8 1/8 - 4.00 5 3/8 2 5/8 1,259 3.777 AVCO AV 9 7/8 10 1/4 3/8 - 3.65 16 9 1/8 11,478 113,345 BARTELL MEDIA BMC 2 1 3/4 1/4 + 14.28 3 1/2 1 1/2 2,257 4.514 CHRIS -CRAFT CCN 3 3/4 4 1/4 1/2 11.76 6 5/8 3 3/4 4.161 15,603 COMBINED COMM. CCA 17 3/8 20 1/2 3 1/8 - 15.24 44 15 3,220 55,947 COWLES CWL 6 6 1/2 1/2 - 7.69 9 5/8 6 3,969 23,814 DUN E BRADSTREET DNB 71 1/4 75 1/2 4 1/4 - 5.62 81 1/4 70 1/4 13,021 927,746 FAIRCHILD INDUSTRIES FEN 5 1/2 6 3/4 1 1/4 - 18.51 13 3/8 5 1/2 4,550 25,025 FUQUA FOA 10 3/8 10 3/4 3/8 - 3.48 20 3/8 10 9,741 101,062 GABLE INDUSTRIES GBI 16 1/4 17 1/8 7/8 - 5.10 25 15 2,605 42,331 GENERAL TIRE GV 18 19 1/4 1 1/4 - 6.49 28 3/4 17 1/2 20,652 371.736 GLOBETROTTER GLBTA 5 5 3/4 3/4 - 13.04 8 1/8 5 2,843 14.215 GRAY COMMUNICATIONS 10 3/4 10 3/4 .00 12 7/8 9 475 5106 HARTE -HANKS HHN 11 12 1/4 1 1/4 - 10.20 29 1/4 10 3/8 4.335 47,685 ISC INDUSTRIES ISC 6 5/8 6 7/8 1/4 3.63 8 6 3/8 1,658 10.984 KAISER INDUSTRIES KI 4 1/4 4 3/4 1/2 - 10.52 6 5/8 4 1/8 27,487 116,819 KANSAS STATE NETWORK KSN 5 5 .00 6 1/8 4 7/8 1,741 B705 KINGSTIP KTP 6 7/8 8 3/8 1 1/2 - 17.91 14 1/4 6 7/8 1,155 7,940 LAMB COMMUNICATIONS* 1 7/8 1 7/8 .00 2 5/8 13/4 475 890 LEE ENTERPRISES INT 13 15 2 - 13.33 25 13 3,366 43,758 LIBERTY LC 16 1/2 17 1/2 - 5.71 23 7/8 16 1/2 6.760 111,540 MCGRAW -HILL MHP 9 9 1/8 1/8 - 1.36 16 7/8 8 1/8 23.525 211,725 MEDIA GENERAL MEG 32 1/4 34 3/4 2 1/2 - 7.19 43 1/2 32 1/4 3,446 111,133 MEREDITH MOP 13 3/4 14 1/4 1/2 - 3.50 20 1/2 13 3/4 2.827 38.871

METROMEDIA MET 16 7/8 18 1/4 1 3/8 - 7.53 32 1/4 16 3/8 6.483 109,400 MULTIMEDIA 19 1/4 22 2 3/4 - 12.50 30 1/4 19 1/4 4.388 84,469 OUTLET CO. OTU 12 12 1/2 1/2 - 4.00 17 5/8 12 1,336 16,032 POST CORP. POST 10 3/4 11 1/4 - 2.27 17 10 3/4 893 9,599 PSA PSA 12 5/8 13 3/4 1 1/8 - 8.18 21 7/8 12 3.779 47,709 PUBLISHERS BCSTG. PUBE 7/B .00 2 7/8 919 804 REEVES TELECOM RBT 1 5/8 1 5/8 .00 3 1/4 1 5/8 2,294 3,727 RIDDER PUBLICATIONS RPI 17 18 7/8 1 7/8 - 9.93 29 7/8 16 1/2 8,312 141,304 ROLLINS ROL 17 3/4 17 1/4 1/2 + 2.89 36 1/2 16 13,372 237,353 RUST CRAFT RUS 14 5/8 16 3/4 2 1/8 - 12.68 33 3/4 14 2,350 34368 SAN JUAN RACING SJR 16 7/B 18 1 1/8 - 6.25 23 3/4 14 1/4 2.153 36,331 SCHERING- PLOUGH SGP 146 1/2 150 1/2 4 - 2.65 157 3/4 130 26,295 3,852,217 SONDERLING SOB 8 1/2 9 3/4 1 1/4 - 12.82 16 3/8 8 1/8 1,006 8.551 TECHNICAL OPERATIONS TO 5 1/2 7 3/4 2 1/4 - 29.03 13 1/2 5 1/2 1,386 7,623 TIMES MIRROR CO. TMC 18 5/8 19 3/8 3/4 - 3.87 25 7/8 16 1/2 31,145 580,075 TURNER COMM.* 4 1/2 4 3/4 1/4 - 5.26 6 4 1/2 1,486 6,687 WASHINGTON POST CO. WPO 22 3/4 26 1/4 3 1/2 - 13.33 37 22 1/2 4,818 109,609 WOME T CO WON 12 12 3/4 3/4 - 5.88 19 3/8 12 6,098 73,176

Cablecasting TOTAL 275,519 7,773.305

AMECO ACO 0 .00 3 7/8 1.200 1.050

AMERICAN ELECT. LABS AELBA 0 1 7/8 2 1/8 6.25 3 5/8 1 7/B 1.726 3.236 AMERICAN TV E COMM. AMTV 0 27 1/2 28 1/4 3/4 2.65 39 27 1/2 2.859 78,622 ATHENA COMM.* 0 1 1/2 2 3/8 7/8 36.84 5 1/2 1 1/2 2.126 3,189 BURNUP E SIMS 85IM 0 23 1/4 23 1/4 1.08 31 3/4 22 5/8 7, 510 174,607 CABLECOM- GENERAL CCG A 3 3/4 5 3/8 1 5/8 30.23 8 7/8 3 3/4 2,489 9.333 CABLE FUNDING CORP.* CFUN 0 6 1/2 7 1/2 7.14 8 1/8 5 3/4 1.233 8.014 shares Total market Closing Closing Approx. coolish- Stock Wed. Wed. Net change % change 1973 out zatlon symbol Exch. May 23 May 16 In week in week High Low (000) (000)

CABLE INFO. SYSTEMS* 0 .00 2 1/2 1 1/2 955 1,432 CITIZENS FINANCIAL CPN A 5 3/8 5 3/4 - 3/8 - 6.52 9 1/2 5 2,676 14,383 COMCAST 0 4 1/4 4 1/2 - 1/4 - 5.55 5 3/8 4 1/4 1,280 5,440 COMMUNICATIONS PROP. COMU 0 4 3/8 4 3/4 - 3/8 - 7.89 9 3/4 4 3/8 4,435 19,403 COX CABLE CXC A 22 22 .00 31 3/4 20 1/4 3.556 78,232 ENTRON ENT 0 7/8 - 1 5/8 - 65.00 9 1/4 7/8 1,358 1.188 GENERAL INSTRUMENT GRL N 14 3/4 16 7/8 - 2 I/8 - 12.59 29 1/2 13 5/8 6.633 97.836 GENERAL TELEVISION* 0 2 1/2 3 1/8 - 5/8 - 20.00 4 1/2 2 1/2 1.000 2,500 HERITAGE COMM. 0 11 11 .00 17 1/2 7 345 3,795

LVO CABLE LVOC 0 5 6 3/8 - 1 3/8 - 21.56 11 1/4 5 1.561 7.805 SCIENTIFIC -ATLANTA SFA A 8 3/8 9 1/2 - 11/8 - 11.84 15 3/8 8 3/8 917 79679 STERLING STIR 0 1 1/4 1 3/B - 1/8 - 9.09 4 1/4 1 1/4 2,162 29702 TILE- COMMUNICATIONS TCOM 0 9 1/8 9 + 1/8 + 1.38 21 9 3.866 35.277 TELEPROMPTER TP A 15 3/4 16 - 1/4 - 1.56 34 1/2 14 3/8 15,999 251,984 TIME INC. TL N 34 3/4 36 1/2 - 1 3/4 - 4.79 63 1/4 33 1/4 7,286 2539188 TOCOM TOCM 0 8 3/4 8 + 3/4 r 9.37 12 1/8 6 596 59215

UA- COLUMBIA CABLE UACC 0 8 1/2 9 5/8 - 1 1/8 - 11.68 15 8 1/2 1.832 159572 VIACOM VIA N 10 1/2 11 5/8 - 1 1/8 - 9.67 20 10 1/2 3.851 40.435 VIKOA VIK A 4 5/8 5 1/2 - 7/8 - 15.90 9 1/8 4 1/2 2.562 119849

Programing TOTAL 82.013 1.133,966

COLUMBIA PICTURES CPS N 5 5 1/8 - 1/8 - 2.43 9 7/8 4 3/4 6,335 31,675 DISNEY DIS N 89 1/8 93 - 3 7/8 - 4.16 123 7/8 84 7/8 28.552 2,544,697 FILMWAYS FWY A 3 3 3/8 - 3/8 - 11.11 5 3/8 3 1,877 5,631 GULF + WESTERN GW N 22 1/4 23 3/8 - 1 1/8 - 4.81 35 3/4 21 1/2 16,387 364,610

MCA MCA N 21 3/4 23 1 1/4 - 5.43 34 1/4 20 8,367 181,982 MGM MGM N 14 7/8 16 3/4 1 7/8 - 11.19 24 14 7/8 5,958 88,625 MUSIC MAKERS MUSC 0 .00 2 5/8 1 5/8 534 1,401

TELE -TAPE* 0 1 1/8 1 1/8 .00 1 3/4 1 1/8 2,190 2,463

TELETRONICS INTL.* 0 5 3/4 6 3/4 - l - 14.81 10 1/2 5 3/4 724 4,163 TRANSAMERICA TA N 11 1/8 12 - 7/8 - 7.29 17 5/8 11 1/8 66,449 739,245

20TH CENTURY -FOX TF N 7 5/8 8 7/8 - 1 1/4 - 14.08 12 3/8 7 1/2 8,562 65,285 WALTER READE WALT 0 .00 1 3/8 7/8 2.203 1,927 WARNER MCI N 15 1/4 17 3/4 - 2 1/2 - 14.08 39 1/8 15 1/4 18,864 287,676 WRATHER WCO A 8 3/8 8 3/4 - 3/8 - 4.28 16 5/8 7 5/8 2,229 18,667

Service TOTAL 169,231 4,338.047

JOHN BLAIR BJ N 7 1/2 8 1/8 - 5/8 - 7.69 13 6 1/2 2.494 18.705 COMSAT CO N 46 3/4 49 1/2 - 2 3/4 - 5.55 64 1/2 44 5/8 10,000 467.500 CREATIVE MANAGEMENT CMA A 7 7 5/8 - 5/8 - B.19 9 1/2 6 1/2 1,056 79392 DOYLE DANE BERNBACH DOYL 0 13 14 3/4 - 1 3/4 - 11.86 23 1/2 13 1,884 24.492

ELKINS INSTITUTE ELKN 0 1 1/8 l 1/8 .00 1 1/4 3/4 1,664 1.872 FOOTE CONE E BELDING FCB N 9 9 3/8 - 3/8 - 4.00 13 3/8 8 1/8 2.121 19,089 CLINTON E. FRANK* 0 7 1/2 8 - 1/2 - 6.25 11 1/2 7 1/2 720 5,400 GREY ADVERTISING GREY 0 8 1/2 9 3/4 - 1 1/4 - 12.82 17 1/4 8 1/2 1.200 10.200 INTERPUBLIC GROUP IPG N 14 3/4 17 1/4 - 2 1/2 - 14.49 25 3/8 14 3/4 2,464 36,344 MARVIN JOSEPHSON MRVN 0 10 12 - 2 - 16.66 18 1/2 10 825 89250 MCCAFFREY E MCCALL* .00 10 3/4 8 1/2 585 4,972 MCI COMMUNICATIONS MCIC 0 6 1/8 6 1/8 .00 8 3/4 4 5/8 11,810 72,336 MOVIELAB MOV A 1 1/4 1 1/4 .00 1 7/8 1 1/8 1.407 1.758 MPO VIDEOTRONICS MPO A 2 1/2 2 3/4 - 1/4 - 9.09 4 7/8 2 1/2 540 1.350 NEEDHAM, HARPER* NORMA 0 ll 1/4 11 1/4 .00 26 1/4 11 1/4 911 10.248 A. C. NIELSEN NIELB 0 32 31 1/2 + 1/2 + 1.58 40 1/2 31 1/2 10.598 339,136

OGILVY E MATHER OGIL 0 15 16 - 1 - 6.25 32 1/2 15 1.777 26,655 PKL CO.* PKL 0 1 3/4 + 1/4 + 33.33 2 5/8 3/4 778 778 J. WALTER THOMPSON JWT N 14 1/8 15 - 7/8 - 5.83 24 3/4 14 2.659 37,558 UNIVERSAL COMM.* 0 .00 12 1/4 4 1/2 715 3.217 WELLS, RICH, GREENE MRS N 11 1/2 10 + 11/2 + 15.00 21 1/8 9 1/2 1,568 18,032

Electronics TOTAL 57,776 1.115.284

ADMIRAL ADL N 9 5/8 l0 1/4 - 5/8 - 6.09 18 8 7/8 5.813 55.950 AMPEX APX N 3 5/8 4 1/8 - 1/2 - 12.12 6 7/8 3 1/4 10.875 39.421 + CARTRIDGE TELEVISION 0 3 1/8 1 3/4 + 1 3/8 78.57 16 1/2 13/4 29083 69509

CCA ELECTRONICS CCAE 0 1 1/4 1 3/8 - 1/8 - 9.09 3 1 1/4 881 1.101 COLLINS RADIO CRI N 18 1/2 19 1/2 - I - 5.12 25 7/8 17 1/2 2.968 54,908 COMPUTER EQUIPMENT CEC A 2 3/8 2 1/2 - 1/8 - 5.00 2 7/8 2 2,366 59619 CONRAC CAX N 15 17 1/2 - 2 1/2 - 14.28 31 7/8 14 1/4 1.261 18,915 GENERAL ELECTRIC GE N 57 59 - 2 - 3.38 75 7/8 55 182.348 10.393,836 HARRIS -INTERTYPE HI N 28 5/8 30 - 1 3/8 - 4.58 49 1/4 28 6,308 180,566 INTERNATIONAL VIDEO* IVCP 0 8 1/4 7 3/4 1/2 + 6.45 14 3/4 7 3/4 2,745 22,646

MAGNAVOX MAG N 11 1/8 12 1/8 - 1 - 8.24 29 5/8 11 1/8 17,806 198,091 3M MMM N 81 3/4 81 3/8 + 3/8 + .46 88 7/8 76 1/4 113.051 9,2419919 MOTOROLA MOT N 97 5/8 97 5/8 .00 138 92 1/2 13,785 1,345,760 OAK INDUSTRIES OEN N 13 13 3/8 - 3/8 - 2.80 20 1/2 11 7/8 1,639 21,307 RCA RCA N 25 5/8 26 7/8 - 1 1/4 - 4.65 39 1/8 24 74,525 1,909,703

RSC INDUSTRIES RSC A 1 1/2 1 5/B - 1/8 - 7.69 2 1/4 1 1/2 3,458 5,187 SONY CORP SNE N 44 44 7/8 - 7/8 - 1.94 57 1/4 39 7/8 66.250 2,915.000 TEKTRONIX TEK N 31 3/4 34 3/4 - 3 - 8.63 53 7/8 31 3/4 8,162 259,143 TELEMATION TIMT 0 3 1/2 3 1/2 .00 4 3/4 3 1/2 1,050 3,675 TELEPRO INDUSTRIES 0 1 1/8 1 1/8 .00 2 1/2 1 1/8 1.717 1.931 WESTINGHOUSE NX N 32 1/4 32 3/8 - 1/8 - .38 47 3/8 31 1/8 88,595 2,857,188 ZENITH ZE N 36 1/2 36 1/2 .00 56 34 1/8 19,043 695,069 TOTAL 626,729 30.233,444

GRAND TOTAL 1.294,238 46,836,698

Standard & Poor's Industrial Average 116.29 118.95 -2.66

A-American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over -the- counter bid prices supplied by Merrill Lynch, M- Midwest Stock Exchange 0 -Over the counter (bld price shown) indicates no trading in stock. Pierce Fenner 8 Smith Inc.. Washington. 'Closing prices are for Tuesday

Broadcasting May 28 67 Fates & Fortunes®

Media tional Public Radio, Washington, include James W. Ross, with Twentieth Century Al Hulsen, AM -FM -TV Donald Quayle, pres- VP, Minnesota Educational Fox, Los Angeles, joins WRAF- Radio and general KSJN -FM ident, National Pub- manager, Kansas City, Mo., as business manager. Radio, Minneapolis-St. Paul. KSJR(FM) Col- Stephen G. Levine, finance manager, lic Washing- legeville KccM(FM) ton, since 1970, joins and Moorehead, all Evening Star Broadcasting Co., joins Corp. for Public Minnesota; Kenneth L. Kager, station WTOP -AM -TV Washington as business Broadcasting manager, Kuow -FM Seattle, and Neil Jo- manager. there Welling, WUOB -AM- as senior VP. seph general manager, In FM-TV Athens, newly created post, Ohio and director, Tele- Broadcast Advertising Mr. Quayle will communications Center, Ohio University be elected). Bond, involved in facilitat- (re- Julian Georgia state ing growth of public legislator, elected public member of radio and television board. Mr. Quayle programing and will Louis B. Ames, national media director, oversee development of CPB's new de- Southern Educational Communications partment of educational programing. Association, joins Television Information Michael J. Corken, general sales man- Office, National Association of Broadcast- ager, Sonderling Broadcasting's WAST -TV ers, New York, as manager of station Albany, N. Y., named general manager, services. succeeding Robert Burns Taylor Jr., ap- Zim Barstein, promotion director, Buck- pointed to newly created post, division ley Radio Sales, joins WNEW-AM -FM New VP for administration and operations, York, in similar position. Mr. Dean Mr. Lauchner Sonderling. Robert Moore, news reporter, writer and James C. Dowdle, commentator, KPOL. -AM -FM Los Angeles, national sales man- appointed director of public affairs. ager, KSTP -TV Min- neapolis - St. Paul, Burke Ormsby, program director and di- joins wroG(Tv) St. rector of pubilc affairs, KGTV(Tv) San Petersburg, Fla. , as Diego, assumes expanded KGTV position, general manager. director of public affairs. Both are Hubbard Sarah Waters, senior research analyst, Broadcasting sta- NBC -TV, named associate research di- tions. rector, Kaiser Broadcasting, New York. Robert Janecek, sales Bill Brackeen, general manager, WLIZ- manager, Buford Mr. McSpadden Mr. Weilbacher (AM) WPTV(TV) Mr. Dowdle Television's KLTV- Lake Worth, Fla., joins (Tv) Tyler, Tex., appointed executive West Palm Beach, Fla., as promotion George A. Dean, Norman W. Lauchner, VP -South Dakota division, Buford TV, director. Peter F. McSpadden and William M. and general manager, Buford's KORN-TV Weilbacher, all management supervisors, Mitchell, S.D. M. Rivers, Dancer- Fitzgerald-Sample, New York, Sidelined. John president elected executive VP's. Denis Stork, director of programing, Ala- and general manager of WCSC -AM- bama Educational Television Commis- FM-TV Charleston, S.C., was recup- Charles Fryer, VP- management super- sion, Birmingham, assumes additional re- erating last week in the "concen- visor, Wells, Rich, Greene, named senior sponsibilities, assistant manager. trated care" facility at Hollywood VP- management supervisor, Norman, Robert W. Harkness, local /regional sales (Calif.) Presbyterian hospital follow- Craig & Kummel, both New York. manager, WBNG -TV Binghamton, N.Y., ing a heart attack while attending George B. Dippy III, with Reed Asso- appointed assistant manager. the CBS -TV affiliates convention ciates, joins DKG, New York, as VP- three weeks ago. Sol Schildhause, Bill Cook, with WMYQ(FM) joins account supervisor. Anthony F. Codella, Miami, chief of the FCC cable television wQxK(FM) there as general manager. with Marschalk Co., and Thomas R. Bureau, suffered a heart attack May O'Brien, director of advertising, Congo - Gerald Yokom, associate director, Na- 16 (his second, the first was in May leum Industries, join DKG as account tional Educational Radio, division of 1965) and is recuperating in Subur- executives. National Association of Educational ban hospital, Bethesda, Md. Grover Broadcasters, Washington, joins noncom- Cobb, senior vice president of the John Fisher, director of Ayer Design, mercial xxcr-FM -TV Killeen, Tex., as di- National Association of Broadcasters, special service group of N. W. Ayer & rector of broadcasting. was released from intensive care Son, appointed VP- account supervisor, Terry Casten, program director and unit of Peninsula general hospital, Bozell & Jacobs, New York. sales manager, KEDO(AM) Longview, Salisbury, Md., following a May 14 Paul H. Alvarez and Robert J. Aiello, Wash., appointed general manager, KBFw- coronary episode (Broadcasting, May account supervisors, Ketchum, MacLeod (AM) Bellingham, Wash. Both are Ster- 21). His doctors are now "optimistic." & Grove, Pittsburgh, named VP's. ling Recreation Organization Stations. And CBS News national correspond- Sam Tarricone, account executive, ent Eric Sevareid was in Booth Me- WNEW -TV Dave Crockett, senior VP, xoMO -AM -TV morial New York, appointed local hospital, Queens, N.Y., last sales manager. Seattle, elected chairman, Washington week, after being State Association stricken on an air of Broadcasters. John flight from Washington to New York William D. Jones, local account execu- Dime °, KAYO(AM) Seattle, elected vice to attend the Emmy awards presen- tive, WFTV(Tv) Orlando, Fla., appointed chairman and Gordon Tuell, xwsu(AM) tations for news and documentaries. regional sales manager. Pullman, re-elected secretary- treasurer. His condition was originally diag- Robert Gordon, account executive, re- Three Class A directors, elected to three - nosed as a heart attack; later diag- tail /developmental sales department year terms on board of directors, Na- nosis was a "gastric upset." WCBS -TV New York, named cooperative

Broadcasting May 28 68 advertising coordinator for department. program practices, CBS -TV Hollywood. Leroy Paul, director James Hesen, general manager, live oper- of staff sales, Royal ations, CBS -TV Hollywood since 1961, Crown Cola Co., Co. named VP -West Coast live operations. lumbus, Ga., elected Thomas J. Downer, director of program VP- marketing. practices, CBS -TV, Hollywood, appoint- ed to new post, director of prime time Gerard Mulderrig, program practices, Hollywood. Sam Tay- VP and national lor, assistant director of program prac- sales manager, Tele- tices, Hollywood, named to new post, Rep Inc., New York, director of daytime program practices, named sales direc- Hollywood. tor, w'rx (Tv) New York. Hugh Benson, producer, MGM Tele- vision, Culver City, Calif., named execu- Mr. Paul Bill Morrison, with TV named tive producer, current programing. He Metro Sales Red Group, na- will be responsible for all MGM pro- Honored. FCC Chairman Dean tional sales manager, Metromedia Tele- Burch (r) is presented with Philadel- KTTV(Tv) grams currently on networks, including vision's Los Angeles. Medical Center (CBS), Adam's Rib phia TV and Radio Advertising Club's Robert Delk, producer/ director and ac- (ABC), and Hawkins and Shaft (CBS). Person of Year award by Eugene KLTV(Tv) Tyler, Tex., McCurdy, VP and general manager, count executive, Roger B. Adams, central division sales appointed local sales manager. WPVI -TV and club president. Award, manager, Group W Productions, joins made May 17, is for "notable con- Jim Smith, retail sales manager, WSAI- Screen Gems, Chicago, as Midwest divi- tribution" to broadcasting industry (AM)- wJDJ(FM) Cincinnati, named gen- sion manager of syndication. eral sales manager. (Broadcasting, May 21). In accept- Marty Ross, general sales manager, ance remarks, Mr. Burch indicated Douglas Slye, general sales manager, WABC(AM) New York since 1971, named belief that contribution to broadcast- KFRC(AM) San Francisco, joins KSAN- president, London Wavelength Inc., New ing can be made in form of verbal (AM) there in similar post. York, subsidiary of ASI Communications, prod. Since broadcasting "must Roland Galli, merchandising director, syndicator of radio special-programing. somehow end up serving the 'public KGO(AM) San Francisco, named sales Tony Graham, national radio program convenience, interest and neces- manager. manager, Group W, resigns. No successor sity,' " he said, FCC must look "over your shoulder keep scared David Handler, account executive, WTOT- has been named. -to you or honest as the case may be." He (FM) sales Boston, appointed local James W. Dodd, formerly VP, NBC In- said broadcasters are not making manager. ternational Ltd., joins National Telefilm FCC's job easier. Without even men- Timothy William O'Sullivan, account ex- Associates Inc., Los Angeles, as director tioning topless radio, he said, there ecutive, Buckley Radio Sales. New York,. of business affairs-international. were other failings -children's pro- appointed general sales manager, woL- Mark Evans, unit production manager, graming and advertising on those (AM) Washington. 20th Century -Fox television, named pro- shows, and commercial practice in Robert P. Carson, local sales manager, duction manager for company. general. But, he said, on balance, WPRI -TV Providence, R.1., joins WLKW- A. Philip Corvo, program director, IMO- confidence placed in free system of broadcasting "has been well placed." AM-FM there as general sales manager. TV Seattle, assumes similar position, KGTV- (Tv) San Diego. Frank D. Maguire, account executive, Broadcast Journalism WBZ -TV Boston, joins Blair Television as Ed Fowler, producer- director and pro- manager, Boston office. duction director, WBNG -TV Binghamton, George Brown, VP John P. deBourbon, account executive, N.Y., appointed acting program director. and director of news Grey Advertising, Detroit, joins Kenyon and programing, Bob Hughes, news director, Metrome- WOR- & Eckhardt, New York, as account ex- WASH(FM) RKO General's dia's and bureau chief, Met- (AM) New York, ecutive on Shell Oil account. romedia Radio News, Washington, ap- Patrick O'Rourke, senior VP, Knox named VP -news, pointed program director, WASH. RKO Radio. Mr. Reeves, Minneapolis, named president and Neil Bobrick, Min- producer -director, TV and Brown will continue partner, Oakland Griffin Groups, film production firm in Phoenix, joins neapolis agency specializing in new prod- as news director of Kvw -TV Philadelphia as director. WOR. uct development. H. Paul Waldmann, with tcwrv(rv) Suzan Frazier and Carol Coleman, asso- Den- Jo Burkey, anchor- ver, joins KWGN -Tv there as commercial woman, WBAL -TV ciate creative directors, Gerald Rafshoon production manager. Mr. Brown Advertising, Atlanta, named creative di- Baltimore's evening rectors. Anne White, with Tucker Wayne & Co., rejoins Rafshoon as art director. RADIO STATIONS ONLY NOTICE and WARNING Programing It has come to our attention that certain record collectors and other individuals are illegally selling or otherwise permitting to be broadcast taped radio programs of various copyrighted Radio series under our exclusive control. With some 300 Radio Stations legally broadcasting our Radio series on exclusive basis in their respective markets, we must protect their interests, as well as ours. Accordingly, this general notice and warning is to the effect that any Radio Station broadcast- ing unauthorized episodes of any of the following series will be subject to prompt legal action on our part. if you are currently broadcasting any old time series and are unsure of your right to do so, we will be pleased to advise you of your rights as they refer to the following series. LIST OF SERIES THE SHADOW SHERLOCK HOLMES GANGBUSTERS FIBBER McGEE THE LONE RANGER a MOLLY THE GREEN HORNET TARZAN Mr. Nelson Mr. Hegen °CHARLES MICHELSON, INC. I N T E R N A T I O N A L B R O A D C A S T I N G J. Norman Nelson, director of program 45 West 45th St., New York, N. Y. 10036 PLaza 7-0695 practices, CBS -TV New York, named VP-

Broadcasting May 28 69 news program, named ABC News cor- Anthony A. Bergamini, with ASC, named respondent and newscaster for ABC FM secretary- treasurer. radio network. Andrew P. McClure, with Schafer Elec- Ethel Winant, director of casting, CBS - tronics Corp., Goleta, Calif., named VP- TV, Hollywood, named VP- talent and manager of sales. Schafer is supplier of casting. Mrs. Winant joined network in broadcast automation systems. 1956, has been director of casting since Ray M. Swenson, manager of operations, 1964. CBS, Washington, joins Idaho TV Corp., Stephanie Jo Rank, permittee of KtTC(TV) Boise and KPTO- assistant news direc- (Tv) Pocatello, as director of engineer- tor and assignment ing. editor and producer, Michael F. Maguire, group VP, Perkin - afternoon news Elmer, joins Harris -Intertype Corp., show, KHJ -TV Los Cleveland, as VP- general manager, radia- Angeles, named news tion division, Melbourne, Fla. director. She is be- lieved to be first director Black tie affair. Ward L. Quaal (I), woman news Allied Fields president, WGN Continental Broad- in major market. James T. Halverson, assistant general casting Co., receives 1973 Brandeis Gene Burke, news University award for "outstanding Ms. Rank counsel, Federal Trade Commission, producer, KTRK -TV Washington, named director, agency's achievement in field of communica- of Houston, appointed assistant manager Bureau of Competition. He is succeeded tions" from Brandeis President Mar - news operations. by Robert E. Montgomery Jr., acting ver Bernstein. Mr. Quaal was honored John Stanley, newsman, WHTH(AM)- deputy director and general counsel, at $125 -r -plate dinner held May 16 at WNKO(FM) Newark, Ohio, appointed White House Office of Consumer Affairs. Chicago's Ambassador West Guild- news director. David H. Buswell, formerly director of hall. Receipts from event will be used to establish Ward L. Quaal Scholar- Stefany Grimes, news writer /film editor, public information, Federal Trade Corn - wPtx(Tv) New York, appointed producer mission, Washington, joins newly formed ship in field of communications. of weekend news, WMAL -TV Washington. Washington consulting firm, Kornmeier Ladd & Buswell, specializing in corporate Doud had been with Voice of America James Bitterman, reporter, noncommer- from 1942 -1961. cial WQED(Tv) Pittsburgh, joins NBC representation. News Bureau, Cleveland as reporter for John Merriman, head writer, CBS Eve - Dr. Harry C. Spencer, head of TRAFCO, Akron, Ohio, bureau. ning News with Walter Cronkite, elected Television, Radio and Film Communica- tions division, Linda Marshall, reporter, interviewer president, Writers Guild of America, East. United Methodist Church, Nashville, retires after 21 years with and writer, wsNS(TV) Chicago joins WLS- Daniel De Forest Hayslett, president, Dan organization. (AM) there as newscaster. Hayslett & Associates, joins Hamilton - Charles E. Hinds, former Douglas Bruckner, field reporter and Landis & Associates, media brokerage assistant to VP and general manager, WBBM -TV Chicago, anchorman, KHVN -TV firer, as manager, Dallas office. Honolulu, joins appointed director of Chicago Archdi- WWJ- AM -FM -TV Detroit news staff. Weyman B. Jones, director of corporate ocesan Multimedia Communications Cen- Charles E. Olmstead Jr., TV reporter and and public relations, Kennecott Copper ter and Network. writer -producer, evening newscasts, Corp., New York, joins Xerox Corp., WTIC -TV Hartford, Conn., joins WWJ -AM- Stamford, Conn., as director, communica- Randall K. Walter, senior writer, Na- F M -TV news staff. tions operations. tional Public Radio public information office, Washington, appointed supervisor Dr. Mort Stern, editorial page editor, of broadcast and audio visual services, Cablecasting Denver Post, appointed dean of new American Association of Retired Persons school of public communications cur- and National Retired Teachers Associa- Carmel L. Massey, manager, Continental rently being established at University of tion, Washington. Cablevision of Ohio's Xenia, Ohio, sys- Alabama, Tuscaloosa. Richard D. Weaver, associate news di- tem. appointed regional manager, Con- James Gerity Jr., president, Gerity Broad- tinental Cablevision, assuming responsi- rector, woao -Tv Orlando, Fla., joins Sea casting Co., owner of WABJ(AM) Adrian, World of Florida, marine bilities for Fairborn, Ohio, system in ad- park there, as Mich., and WGER -FM and Gerity Cable - public relations /publicity manager. dition to present post. vision, both Bay City, Mich., named to E. Thayer Bigelow, manager of account- receive honorary Doctor of Laws degree, Deaths ing, Time, Inc., New York named VP Notre Dame University, South Bend, Ind. Donald Perkins, 61, former executive VP- and treasurer, Sterling Manhattan Cable Francis T. Nolan, assistant chief, FCC's Television. (This corrects BROADCASTING'S sales, Cowles Communications Inc., died office of network study, Washington, re- May 21 at New York hospital. Mr. Per- May 21 item.) tires. Walda Roseman, formerly with National kins was with Cowles for 34 years before School Public Relations Association, joins John C. Doud, with General Services his retirement in 1971. Cowles is owner National Cable Television Association, Administration, Washington, involved in Of KRNT- AM -FM -TV Des Moines, Iowa, Washington, as writer and editor, NCTA development and expansion of govern- WREC-AM -FM Memphis and WESH -TV Bulletin. ment communications activities, retires. Daytona Beach, Fla., in addition to own- Prior to his association with GSA, Mr. ing several newspapers and magazines.

Equipment & Engineering AWRT standouts. Eight members of American Women in Radio and Television Robert F. Friedman, president, Interna- were named recipients of SESAC awards for broadcast excellence at AWRT's tional Telephone and Telegraph Corp.'s opening night banquet May 17. Named "AM broadcaster of the year" were Aileen aerospace -optical division and special as- Paul, WNYC -AM -FM New York (primary market), and Pat DiSalvo, WIOU(AM) Ko- sistant to group executive, IT 's defense- komo, Ind. (secondary market); "FM broadcaster of the year" awards went to space organization, joins American Sat- Louise Barker, WPLN -FM Nashville (primary market), and Linda Durbin, KGOU- ellite Corp., Germantown, Md., as VP- FM Norman, Okla. (secondary market); named "TV broadcaster of the year" were operations. Dennis T. Goddard, senior Gail Scott, WMAL -TV Washington (primary market), and Mary Denman, KENS -TV VP, Western Union International, joins San Antonio, Tex. (secondary market). Lucy Jarvis, NBC News, New York, who ASC as VP- marketing. John D. Jackson, received AWRT's Silver Satellite award (Broadcasting, May 21), was also honored assistant general counsel, Fairchild Indus- as "woman of achievement," and Florence Thalheimer, KCOP(TV) Los Angeles, tries, joins ASC as general counsel. received "outstanding community service" award.

Broadcasting May 28 70 Soul

the format and the feeling

next in the series of special reports about modern music and radio

in Broadcasting, July 2

You belong in Broadcasting',

For full information on positions available -or to reserve space -contact your nearest Broadcasting representative.

Washington 20036 Maury Long, John Andre 1735 DeSales Street NW 202 -638 -1022

New York 10019 Stan Soifer, Dave Berlyn 7 West 51st Street 212 -757 -3260

Hollywood 90028 Bill Merritt 1680 North Vine Street 213 -463 -3148 Mr. Perkins is survived by two daughters. Los Angeles for past 12 years, died of Tom Rogers, 58, producer- editor, ABC, Vaughn Monroe, 62, bandleader and heart attack May 15 while preparing his New York, for past 13 years, died May baritone singer of 1940's and early 6 a.m. newscast at station. He is survived 21 in Villanova, Pa. Mr. Rogers had 1950's, died May 21 in hospital in Stuart, by wife, Marilyn, one son and one daugh- previously worked as sportscaster for Fla. Mr. Monroe, recording artist for ter. KYW(AM) and WFIL (AM ), both Phila- RCA, was known for such songs as "Rac- Harrison W. Parcell, 44, with WTIC -Tv delphia. ing with the Moon," "There I've Said It Hartford, Conn. for 15 years, most re- Peter A. Tyrrell, 77, former manager of Again," and "Cool Water." He had net- cently as production manager, drowned in work radio program beginning in 1946, Philadelphia Arena and long -time sports canoeing accident May 13. Before joining and entertainment leader, died May and moved into television in 1950. He is WTIC -TV, Mr. Purcell had also worked at survived by his wife and two daughters. 8 of lung cancer in Philadelphia. Mr. WHEN -TV Syracuse, N.Y., and WWLP -TV Tyrrell was instrumental in developing Hal Wilson, 69, former VP- operations, Springfield, Mass. He is survived by his early live sports telecasts of ice hockey, W1TN -TV Washington, N.C., died May wife, Joan, one son and one daughter. boxing, and wrestling from the arena be- 19 at his home there following lengthy Thomas V. Harrison, 60, assistant art di- ginning in 1939 with Philco's experiment- illness. Mr. Wilson had been with sta- rector, CBS -TV, Los Angeles, died of al TV station, w3xe. He is survived by tion since 1955. He is survived by his heart attack May 15 in Los Angeles. He his wife, Elsie, two daughters and one wife, Mary, and one son. is survived by his wife, Frances, and three son, Peter A. Tyrrell Jr., broadcast equip- Hal Goodwin, 46, newscaster, KFWB(AM) children. ment manufacturer.

For the Record®

As compiled by BROADCASTING May 16 filing comments in matter involving amendment jetting complaint against WABC-TV New York and of TV table of assignments in Fresno (Doc. 19703). WMAL -TV Washington, for presenting commer- through May 22, and based on filings, Action May 16. cials sponsored by Weyerhaeuser Co. during ABC's of 1972 9. authorizations and other FCC actions. Administrative Law Judge Lenore G. Ehrig in coverage summer Olympics. Action May Abbreviations: Alt.- alternate. ann.- announced. Jackson, Miss. (Lamar Life Broadcasting Co., FCC denied application by Accuracy in Media ant. -antenna. our,- aural. aux.- auxiliary. CH- et al.), TV proceeding, made certain corrections Inc. for review of FCC staff denial of its fairness critical hours. CP- construction permit. D-day. in initial decision released April 20 (Dots. 18845 -7, doctrine complaint against Jan, 2 NBC docu- DA- directional antenna. ERP-effective radiated 18849). Action May 11. mentary on Chinatown, San Francisco. Action power. khz- kilohertz. kw- kilowatts. LS-local sun- May 16. set. mhz- megahertz. mod.- modifications. N- night. Other action FCC denied application by Accuracy in Media Inc. PSA- presunrise service authority. SCA- subsidiary for review of staff ruling that no further action communications authorization. specified hours. Review board in Jackson, Miss., TV proceeding. SH- granted joint request by Lamar Life Broadcasting was warranted on complaints that National Public SSA -special service authorization. STA- special Affairs Center for Television, Public Broadcasting temporary authorization. trans.- transmitter. TPO Co., Civic Communications Corp., Dixie National Broadcasting Corp.. Jackson Television Inc. and Service and WNET(TV) New York, had violated -transmitter power output. U- unlimited hours. fairness doctrine in presenting certain programs vis.- visual. watts. -educational. HAAT- Channel 3 Inc., all competing applicants in ch. 3 w- Jackson, Miss., proceeding, for extension of time critical of administration's Vietnam policies. Action height of antenna above average terrain. CARS - May 16. community antenna relay station. through June 20 to file exceptions, briefs and statements regarding initial decision released April WHMA -TV Anniston, Ala.- Broadcast Bureau 20, and through July 30 to file replies (Does. 18845- granted requested authority to operate trans. by New TV Stations 9). Initial decision ,proposed grant of application remote control from 1330 Noble Street, Anniston. of Dixie National for ch. 3. Action May 17. Action May 15. Grand Forks, N.D. -FCC waived principal -city- coverage requirement of rules and granted applica- Rulemaking action WCOV-TV Montgomery, Ala.- Broadcast Bu- tion of North Central Educational Television Inc. reau granted CP to change ERP to vis. 537 kw; for new TV to operate as satellite of KFME(TV) San Bernardino-Riverside, Calif. -FCC proposed aural 107 kw; change type trans. Action May 17. Fargo, N.D. on VHF ch. 2 (54 -60 mhz); ERP assignment of UHF ch. 62 to San Bernardino- KHSL-TV Chico, Calif.- Broadcast Bureau grant- 100 kw vis, 20 kw nur. HAAT 1,337 ft; ant. height Riverside area. Action May 16. ed requested authority to operate trans. by remote above ground 1,458 ft. P.O. address 4500 South control from 180 East 4th Street, Chico. Action University Drive, Fargo, N.D. 58102. Estimated Call letter action May 15. construction cost 5405,099; first -year operating cost 522,500; revenue none. Geographic coordinates 48° Louisiana Educational Television Authority, KMJ -TV Fresno, Calif.- Broadcast Bureau grant- 08' 24" north lat.; 97° 59' 38" west long. Type Baton Rouge, La.- Granted WLPB -TV. ed CP to change type trans. Action May 17. trans. RCA TT25ELS. Type ant. RCA TFB6AL. KMJ -TV Fresno, Calif.- Broadcast Bureau grant- Legal counsel Marmet and Webster, Washington. ed CP to install aux. trans. ant. at main trans. and Principals: Robert D. Harkison, president, et al. Existing TV ant. location. Action May 17. Action May 3. stations Final actions KFTV(TV) Hanford, Calif.- Broadcast Bureau Actions on motions granted license covering new station. Action May FCC denied request by Wilderness Society, Na- 15. Chief. Broadcast Bureau, on request of Capital tional Resources Defense Council, and Public Cities KTTV(TV) Los Angeles- Broadcast Bureau grant- Broadcasting Corp., licensee of KFSM-TV Action to Protect Environmental Resources, for re- ed CP to change type trans. and type ant. Fresno, May 31 view Action Calif., extended through time for of Jan. 12 ruling of Broadcast Bureau, re- May 15. KNXT(TV) Los Angeles- Broadcast Bureau grant- ed CP to replace expired permit for changes. Action May 15. KEYT(TV) Santa Barbara, Calif.- Broadcast Bu- reau granted requested authority to operate trans. by remote control from 730 Miramonte Drive, Santa Barbara. Action May 15. EDWIN TORNBERG WTIC -TV Hartford, Conn. -Broadcast Bureau granted CP to install precise frequency control equipment. Action May 17. & COMPANY, INC. WTIC-TV Hartford, Conn. and WHAS -TV Louis- ville, Ky. -FCC granted Broadcast -Plaza Inc. and WHAS Inc., licensees, waiver of prime -time- access rule to permit presentation of National Geographic series (and one similar program In case of WTIC- Negotiators For The Purchase And Sale Of TV, through Sept. 30.) Action May 16. WTTG(TV) and WTOP -TV, both Washington - Radio And TV Stations CATV FCC denied request by Harry Britton, Husband Liberation Movement, Washington, for review of Appraisers Financial Advisors FCC staff denial of fairness doctrine complaint against stations. Action May 16. New York-60 East 42nd St., New York, N.Y. 10017. 212 -687 -4242 WHO-TV Des Moines, Iowa -Broadcast Bureau granted requested authority to operate trans. by West Coast -P.O. Box 218, Carmel Valley, Calif. 93924. 408-375-3164 remote control from 1100 Walnut Street, Des Moines. Action May 15. East Coast. -1000 Chesapeake Drive, Havre de Grace, Md. 301 -939.5555 WWLP(TV) Springfield, Mass.-Broadcast Bureau granted CP to install aux. trans. at main trans.-ant. location. Action May 15. WJMY(TV) Allen Park, Mich.-Broadcast Bureau

Broadcasting May 28 72 granted license covering permit which authorized decision, released July 30, 1971, which denied ap- motion to deny application by Broadcast Bureau new commercial TV. Action May 15. plication of WBTV Charlotte for facility changes (Doc. 19040). Action May 11. WJBK -TV Detroit-Broadcast Bureau granted (Doc. 18880). Action May 14. CP to install new alt. main trans. Action May 15. Call letter action Call letter applications KORK -TV Las Vegas-Broadcast Bureau granted Capitol Broadcasting Corp., Steubenville, Ohio - CP to change type trans.; condition. Action May 15. KBLL -TV Helena, Mont. -Seeks KTCM(TV). Granted WLIT. WHEN -TV Syracuse, N.Y. -FCC affirmed Broad- WSIX-TV Nashville -Seeks WNGE(TV). cast Bureau ruling of Feb. 21 denying complaint by Robert H. Hauslein against WHEN-TV for al- Existing AM stations leged refusal to sell time slot to McGovern for New AM stations President Committee. Action May 16. Applications WUNL -TV Winston -Salem, N.C. -Broadcast Bu- Baton Rouge -Harry Lades Inc. Seeks 1550 WTAE Pittsburgh -Seeks CP to make changes reau granted license covering new noncommercial khz, 5 kw -D. P.O. address 613 St. Philip, New in ant. system. Ann. May 21. Orleans 70116. Estimated construction cost TV. Action May 15. 530,000; first -year operating cost $60,000: revenue $125,000. KTRH Houston -Seeks CP to make changes in WTAE -TV Pittsburgh -Broadcast Bureau granted Principals: Harry Lades, president (90 %), et al. radiation values of nighttime pattern. Ann. May 21. to precise frequency equipment. CP install control Mr. Ladas owns advertising management and public KKYX San Antonio, Tex. -Seeks CP to increase 15. relations firm as well as advertising firm in New Action May MEOV's for nighttime. Ann. May 21. WPRI-TV Providence, R.I.-Broadcast Bureau Orleans. Ann. May 7. granted mod. of license covering change in aur. Aberdeen, S.D. -Dakota -North Plains Corp. Seeks Fines ERP to 31.6 kw. Action May 15. 1560 khz, 5 kw, DA-2, U. P.O. address c/o L. T. Lausten, 1216 South Main Street, Aberdeen 57401. KWAC Bakersfield, Calif. -FCC notified KMAP Charleston, S.C.-FCC denied oint application Estimated construction cost $135,749; first -year Inc., licensee, that it has incurred apparent liability by South Carolina Educational Television Commis- operating cost $58,800; revenue $100,000. Principals: of $2,500 for violation of U.S. Code by broad- sion, State Television Co. (WUSN -TV), First Char- L. T. Laustsen, president (82 %), et al. Dakota - casting lottery information and of Communications leston Corp. (WCIV), and WCSC Inc. (WCSC -TV) North Plains Corp. is diversified printing company Act and sections of rules by failing to acknowledge for review of review board decision denying ap- which publishes Dakota Farmer magazine as well that money was accepted from listeners who wanted plications for VHF tall tower in Charleston, S.C., as doing commercial printing and selling books and programs dedicated to certain people, and failure area (Dots. 18569 -72). Action May 16. insurance. Ann. May 7. to note in logs that such time was sponsored. Action KORN -TV Mitchell, S.D- Broadcast Bureau May 16. granted mod. of license covering change in name Start authorized KSLY San Luis Obispo, Calif. -FCC notified of licensee to Buford Television Inc. Action May KISA Honolulu-Authorized program KSLY Broadcasting Co., licensee, that it has incur- I1. operation red apparent liability for for failure to on 1540 khz, 5 kw -D. Action April 11. $1,000 'KEDT(TV) Corpus Christi, Tex. -Broadcast comply with personal- attack and political-editorializ- rules. 16. Bureau granted license covering permit for new Actions on motions ing Action May station. Action May 15. WHEE Martinsville, Va. -FCC notified Patrick KELP -TV El Paso -Broadcast Bureau granted Administrative Law Judge John H. Conlin in Henry Broadcasting Corp., licensee, that it has in- requested authority to operate trans. by remote Wagoner, Okla. (Neo Broadcasting Co. and Wil- curred apparent liability for forfeiture of $1,000 control from 4140 Rio Bravo, El Paso. Action liam Haydon Payne), AM proceeding, granted joint for violation of rules by operating with excessive May 15. motion by applicants for approval of agreement power. Action May 16. which provides for dismissal of Mr. Payne's ap- KLTV(TV) Tyler, Tex.- Broadcast Bureau grant- plication and reimbursement of certain expenses Other action ed mod. of license covering change in name of incurred by him in prosecuting application and licensee to Buford Television Inc. Action May 11. dismissed Mr. Payne's application with prejudice; Review board in New York and Minneapolis, AM proceeding, granted Broadcast Bureau WMTV(TV) Madison, Broadcast Bureau retained in hearing status Neo Broadcasting ap- petition of Wis.- for extension time through June 6 to file respon- granted requested authority to trans. plication; by separate action granted motion by of operate by sive pleadings to appeal from order of administra- remote from 615 Mr. Payne to amend application to specify legal control Forward Drive, Madison. tive law judge by Midwest Radio-Television Inc. Action May 15. expenses as $2,500 in lieu of original estimate of 51,900; by separate action granted motion by (Does. 11227, 17588, 19403). Action May 14. KUAM -TV Agana, Guam -FCC granted request for leave to amend application (Does. 19713-4). Ac- by Pacific Broadcasting Corp., licensee, for waiver tion May 14. Call letter application of rules to permit person holding third-class radio- telephone license to operate station until Feb. 1, Administrative Law Judge Lenore G. Ehrig in WKPQ Pittsburgh -Seeks WKTQ. 1974. Action May 16. New Kensington and Pittsburgh, both Pennsylvania (Gateway Broadcasting Enterprises Inc.), AM and Call letter actions FM proceeding, set certain procedural dates (Doc. Actions on motions 19452). Action May 17. WTPS Portage, Mich. -Granted WBUK. Chief, office of opinions and review, in Charles- Administrative Law Judge Byron E. Harrison in WOXF Oxford, N.C.-Granted WCBQ. ton, S.C. (South Carolina Educational Television Miami (United Broadcasting Company of Florida WLOH Princeton, W. Va.- Granted WAEY. Commission [WITV(TV))), TV proceeding, dis- Inc.), AM proceeding, granted petition by United missed as moot petitions by Reeves Telecom Corp. and changed certain procedural dates; scheduled (WUSN -TV) to amend application since State Tele- hearing for Aug. 20 at Miami (Doc. 19664). Action casting Co. has been substituted for Reeves as party May 16. New FM to proceeding (Does. 18569-72). Action May 15. stations Administrative Law Judge Forest L. McClenning Chief Administrative Law Judge Arthur A. Glad- Applications Point, in Denver (Action Radio Inc.), AM proceeding, stone in High N.C. (Southern Broadcasting granted motion by Radio and made certain Stockton, Western Apostolic Bible College Co. and Action Calif.- [WGHP -TV] Furniture City Television changes (Doc. 19274). Action May 14. of Stockton. Seeks 90.3 mhz, 36 w. 172 ft. proceeding, having in transcript HAAT Co.), TV under consideration P.O. address 1981 Cherokee Road, Stockton 95205. presiding judge to intention of retire on or about Administrative Law Judge Chester F. Naumowicz Estimated construction cost $4,700; first -year operat- June 30, assigned Judge Frederick W. Denniston Jr. in Broad- Vinita, Okla. (Northeast Oklahoma ing cost $1,800; revenue none. Principals: Kenneth to preside over case (Dots. 18906 -7). Action May 10. casting Inc. and PBL Broadcasting Co.), AM pro- F. Haney, president, et al. Ann. May 14. ceeding, denied petition by Northeast to amend Administrative Law Judge Byron E. Harrison in "'Quincy, Quincy College Corp. Seeks 90.3 Largo, Fla. (WLCY-TV Inc. [WLCY -TV)), TV pro- petition to show withdrawal from corporation of Ill.- one of principals (Dots. 19639-40). Action May 17. mhz, 10 w. HAAT 125 ft. P.O. address 1831 College ceeding. on request of WLCY -TV Inc., enjoined all Avenue, 62301. cost parties to proceeding from (other Quincy Estimated construction disclosing than Administrative Law Judge Chester F. Naumowicz $462; first -year operating cost $2,200; revenue none. indicated herein) any of financial material submit- Jr. in Santa Cruz and Aptos -Capitola, both Cali- Principals: Ludes, president, et al. Ann. ted in reponse to interrogatories WTOC and Titus of fornia (St. Cross Broadcasting Inc. and Progressive May 8. WXLT which were subject of presiding judge's Broadcasting Co.), AM proceeding, granted motion memorandum opinion and order released April 26 by Progressive and requested hearing date being Waverly, N.Y. -Wats Broadcasting Inc. Seeks without prior notice to WLCY -TV Inc. and op- unavailable on calendar of presiding judge, con- 102.3 mhz, 1.5 kw. HAAT 405 ft. P.O. address portunity for WLCY -TV Inc. to oppose any such tinued resumption of hearing to Sept. 17 (Dots. 106 West Lockhart Street, Sayre, Pa. 18840. Esti- notice of intent to disclose material (Doc. 19627). 19503, 19506). Action May It mated construction cost $30,302; first -year operating Action May 16. cost $6,100; revenue $30,000. Principals: Robert E. Administrative Law Judge Herbert Sharfman in and Virginia C. Kloss (together 90 %), et al. Wats Administrative Law Judge Forest L. McClenning Mount Dora, Fla. (Lake Radio and Ann. in Boston General Inc. Golden Broadcasting is licensee of WATS(AM) Sayre. (RKO Inc. [WNAC -TV]), TV Triangle Broadcasting Co.), AM proceeding, granted May 8. proceeding, on presiding judge's own motion, open- to 17 motion by Lake Radio and extended May Upper Sandusky, Triplett Broadcasting Co. ed record and scheduled further hearing conference time to respond to Golden Triangle's amendment Ohio - Seeks 95.9 3 kw. HAAT 251 ft. P.O. address for May 29 for purpose of determining further pro- petition (Dots. 19701 -2). Action May 15. mhz, cedural course to be followed (Dots. 18759 -61). Box 338, Bellefontaine, Ohio 43311. Estimated con- Action May 16. struction cost $35,500; first -year operating cost Other actions 543,000; revenue $45,000. Principals: Wendell Administrative Law Judge Chester F. Naumowicz (87 et al. in proceed- A. Triplett, president %), Mr. Triplett Jr. in Las Vegas (Western Communications Inc. Review board Eureka, Calif., AM Camden, N.I. Vegas Valley Broadcasting ing, granted petition by Phil D. Jackson to dismiss is engineering manager, RCA Corp., [KORK -TV] and Las also has real estate interests in Pennsylvania. proceeding, denied Las Vegas at and granted remain- He Co.), TV request by application for AM Eureka Triplett Broadcasting is licensee of WTOO(AM)- inspection documents access to ing Hauser to operate on Valley for of for application of Carroll H. WOGM(FM) Bellefontaine, Ohio. Ann. May 10. commission's copies of FCC forms filed by Western 790 khz with 5 kw -D, with certain conditions on behalf of KORK -TV for years 1969 -72 (Dots. (Dots. 19294, 19296). Action May 16. Kilgore, Tex. -Radio Kilgore Inc. Seeks 95.9 mhz, 19519, 19581). Action May 17. 3 kw, HAAT 150 ft. P.O. address 1100 North Kil- Review board in Shreveport, Vivian and Bossier, gore Street, Kilgore 75662. Estimated construction Administrative Law Judge Chester F. Naumuwicz City, all Louisiana, AM proceeding, granted applica- cost $30,540; first -year operating cost $26,800; Jr. in Las Vegas (Western Communications Inc. tion of Ruby June Stinnett Dowd for extension of revenue 124,000. Principals: Douglas B. Humble, [KORK -TV] and Las Vegas Valley Broadcasting time through June 5 to file exceptions to initial de- William Y. Rice, Ewing Adams and Gillttt Shap- Co.), TV proceeding, granted petition by Western cision released April 20 which granted application of pard (each 25 %). Radio Kilgore is licensee of to amend application to show newspaper acquisition James E. Reese for new AM in Shreveport, Ls., KOCA(AM) Kilgore. Ann. May 11. by parent corporation (Does. 19519, 19581). Action and denied competing applications of Ruby Dowd May 17. and Bossier Broadcasting Co. (Dots. 19507 -9). Ac- Wichita Falls, Tex.- Mustang Broadcasting Co. tion May 14. Seeks 92.9 mhz, 100 kw. HAAT 923 ft. P.O. address 6716 General Custer Drive, Wichita Falls 76310. Other action Review board in McConnellsburg, Pa., AM pro- Estimated construction cost $76,675; first -year op- Review board in Charlotte, N.C., TV proceeding, ceeding, granted petition by Town Radio Inc., ap- crating cost $72,000; revenue $60,000. Principals: scheduled oral argument for June 19 before panel plicant for new AM in McConnellsburg for exten- Charles V. Beck, W. Erle White and Arnold B. of review board, on exceptions and briefs to initial sion of time through June 11 to file opposition to Kelley (each 331/2%). Mr. Beck is chief engineer

Broadcasting May 28 73 Sacramento, Calif. ( Intercast Inc. and Royce Inter- national Broadcasting), FM proceeding, on request Summary of broadcasting of Intercast, scheduled further prehearing confer- Compiled by FCC, April 30, 1973 ence for May 11; by separate action, with agree- ment of both parties, continued hearing until June Not 13 (Does. 19516, 19611). Actions May 10 and I1, On air Total on air Total Licensed STA' CP's on air CP's authorized Administrative Law Judge Isadore A. Honig in Rochester, N.Y. (Auburn Publishing Co. and Mon- roe County Broadcasting Co.), FM proceeding. Commercial AM 4,368 5 13 4,385 48 4,432 granted petition by Monroe to amend application Commercial FM 2,396 2 40 2,438 112 2,550 concerning financial, engineering and staffing pro- posals; be separate action, reopened record, granted Commercial TV -VHF 504 1 7 512 9 522 joint request of Auburn and Monroe and dis- Commercial TV -UHF 186 0 192 6 40 243 missed with prejudice Auburn application and re- Total commercial TV 690 1 13 704 49 765 tained Monroe application in hearing status (Dots. Educational FM 563 0 19 582 93 675 18674, 18676). Action May 11. Educational TV -VHF 87 0 5 92 0 92 Administrative Law Judge Ernest Nash in Educational TV -UHF 122 0 10 132 10 143 Newark, N.J. (Cosmopolitan Broadcasting Corp.), proceeding, scheduled further prehearing con- Total educational TV 209 0 15 224 10 235 FM ference for May 18 (Doc. 19657). Action May 15. Special temporary authorization. Administrative Law Judge James F. Tierney in Washington (Pacifica Foundation), noncommercial FM proceeding, withheld and reserved disposition response to motion by Broadcast Bureau to dismifs of WTRN(AM) Wichita Falls. Mr. White has in- Canandaigua, N.Y. -Canandaigua Broadcasting so that commission's business will suffer intrusion terests in KORC(AM) Mineral Wells and KGAF- Co. Broadcast Bureau granted 102.3 mhz, 3 kw. now that Pacifica's petition for extraordinary re- AM-FM Gainesville, both Texas. Mr. Kelly is HAAT 285 ft. P.O. address Box 155, Townline lief is before it. On other hand, recognizing that president and owns 51% of KDWT(AM) Stamford. Road. Canandaigua 14424. Estimated construction customary burdens of commission probably will Tex. He also has interests In KROP(AM) Brawiey, cost $20.599; first -year operating cost $6,240; reve- preclude early disposition of the petition and sub- Calif., and in KKDA(AM) Grand Prairie, Tex. nue $20.540. Principals: Marion K. Douglas (86.6 %. stantive grounds persuasive of further delay in Ann. vfay 2. individually and as administratix of estate of West - proceeding not appearing therein, scheduled further Milton College. Seeks 89.9 mhz, ley G. Kimble). et al. Canandaigua Broadcasting is hearing conference for May 30 looking towards Milton, Wis.- licensee 10 w. HAAT 65 ft. P.O. address Milton 53563. of KCGR(AM) Canandaigua. Action early resumption of hearing (Doc. 18634). Action Estimated construction cost $2,726; first -year operat- May 9. May 16, ing cost $2,000; revenue none. Principals: Kenneth *Sumter, S.C. -South Carolina Educational Tele- E. Mitt, president, et al. Ann. May 8. vision Commission. Broadcast Bureau granted R8.1 Other actions mhz, 100 kw. HAAT 445 ft. P.O. address: 2712 Review board in Sun City, Ariz.. FM proceed- Starts authorized Millwood Avenue, Columbia, S.C. 29205. Estimated petition Alvin L. Korngold for ex- construction cost first year ing, granted by $151,921; operating through May 29 to file exceptions WCSR -FM Hillsdale, Mich. -Authorized program cost Revenue none. Principals: Henry tension of time $25,874. J. to decision proposing grant of application of operation on 92.1 mhz. ERP 3 kw, HAAT 240 ft. Cauthan, general manager, et al. Action May 11. initial Action May 2. Sun City Broadcasting Corp. for new FM on ch. 292 at Sun City and denial of Mr. Korngold's com- WNRR(FM) Bellevue, Ohio -Authorized program Actions on motions peting application (Dots. 19087 -8). Action May 15. operation on 92.1 mhz, 1.1 kw, HAAT 125 ft. Action April 2. Chief, office of opinions and review, in Washing- Review board in Battle Creek, Mich., FM pro- ton (Pacifica Foundation), noncommercial FM pro- ceeding. granted petition by Michigan Broadcasting WSHG(FM) Georgetown, S.C.- Authorized pro- ceeding. granted request by Broadcast Bureau and Co. to amend application in proceeding involving gram operation on 106.3 mhz, ERP 3 kw, HAAT extended to June 8 time to file responsive plead- applications of WVOC Inc. and Michigan for new 130 ft. Action April 16. ings to Pacifica's petition for extraordinary relief FM at Battle Creek, and accepted amendment on WVIS(FM) Frederiksted, St. Croix, Virgin Islands (Doc. 18634). Action May 11. condition that Michigan does not gain any com- -Authorized program operation on 106.1 mhz, ERP Chief, Broadcast Bureau, on request of Tiprad parative advantage as result (Dots. 19272 -3). Action 5.8 kw, HAAT 830 ft. Action April 24. Broadcasting Co., licensee of WXUS Lafayette, Ind., May 16. extended through June 15 to file responses to peti- Final actions tion for rulemaking by Radio Layatette Inc. in mat- Rulemaking action Kingman, Ariz. -Sun Mountain Broadcasting. ter of amendment of FM table of assignments in FCC made class A first FM channel assignments Broadcasting Bureau granted 92.7 mhz, 2.9 kw. Lafayette. Action May 16. to 14 non -urban communities in nine states (Doc. HAAT minus 81 ft. P.O. address Box 549, Kingman Administrative Law Judge Basil P. Cooper in 19690). Channel assignments are 257A to York, 86401. Estimated construction cost $3,700; first -year Bangor. Me. (Bangor Broadcasting Corp. and Ala.: 224A to Rehoboth Beach and 240A to Bethany operating cost $500; revenue $4,000. Principals: Penobscot Broadcasting Corp.), FM proceeding, on Beach, both Delaware; 288A to Wilmington, Ill.; Charles D. Langerveld, president (70 %) and Robert request of Bangor Broadcasting, corrected record to 224A to Lake Providence, La.; 221A to Harrison, S. Hamilton (30 %). Sun Mountain is licensee of reflect fact that Bangor exhibit was received into Mich.; 228A to Bay Springs, 249A to Brandon and KAAA(AM) Kingman. Action May I1. evidence (Dots. 19165 -6). Action May 16. 292A to Newton, all Mississippi; 228A to Green- field, Mo.: 22IA to Belhaven, 22IA to Moyock and Clinton, Miss. -FCC granted joint petition by Administrative Law Judge Frederick W. Dennis - 296A to Southport, all North Carolina, and 244A Leader Broadcasting Co. and Mississippi College ton in Dinuba, Calif. (Radio Dinuba Co. and Korus to Canton. Tex. In accompanying action. commis- for approval of drop -out agreement, dismissed appli- Corp.), FM proceeding, on request of letter by sion proposed FM assignments to Many, Ruston, cation of Leader Broadcasting in return for payment Radio Dinuba, extended through May 14 time to and Shreveport, all Louisiana. which would assign of expenses of $500 and granted application of file reply findings (Dots. 19566-7). Action May 9. channel 296A to Many, and assign class C channels Mississippi College for new FM on 93.5 mhz, 3 297 or 298 to Ruston, or 298 to Shreveport. Action 300 P.O. Administrative Law Judge Frederick W. Dennis - kw, HAAT ft. address: College and May 16. Jefferson Streets, Clinton 39058. Estimated construc- ton in Ogallala, Neb. (industrial Business Corp. and tion cost $30,480; first -year operating cost $35,000; Ogallala Broadcasting Co.), FM proceeding, sched- revenut $40,000. Principals: Hollis B. Todd, chair- uled hearing for purpose of considering reception Call letter applications man, college department of speech and communica- of depositions taken on behalf of Industrial for May Board of Education, Baltimore County, Balti- tive arts, et al. Action May 7. 31 (Does. 19559 -60). Action May 11. more -Seeks WSPH(FM). 'Columbia, Mo.- Independent Residence Halls Administrative Law Judge Frederick W. Dennis - Delaware County Broadcasting Corp., Walton, Association Inc. Broadcast Bureau granted 88.3 ton in Grandview and Sunnyside, both Washington N.Y. -Seeks WDLA -FM. mhz, 10 w. HAAT 91 ft. P.O. address 106 Pershing (Prosser- Grandview Broadcasters Inc. and Bennett Broadcasting FM proceeding, accepted joint Hall, University of Missouri. Columbia 65201. Esti- Co.), Call letter actions mated construction cost $3,925; first year operating amendment submitted by Prosser -Grandview to cost $2,500. Revenue none. Principals: James Green, amend joint request for approval of agreement for Rend Lake Broadcasting Co., Benton, EL- president, et al. Mr. Green is student at college. dismissal (Does. 19655.6). Action May 17. Granted WQRX(FM). Action May 14. Administrative Law Judge Lenore G. Ehrig in Grambling College, Grambling, La.-Granted KGSR(FM). University of Maine, Portland, Me.- Granted WMEA(FM). Paulina Broadcasting Corp., Bend, Ore. -Granted YOUR BEST BUY KQHV(FM). John L. Labay, Columbus, Tex.- Granted KULM- FOR (FM). 10 1 r 1... Portsmouth Public Schools, Portsmouth. Va.- Granted WNHS(FM). STUDIO Wayne County Board of Education, Fort Gay, CONSOLES W. Va.- Granted WFGH(FM). Existing FM stations Final actions KRON -FM San Francisco-Broadcast Bureau The CCA Futura 8 6 10 Audio Send this advertisement CCA Futura prewired systems granted license covering changes; ERP 50 kw; ant. Consoles are available in both for more information permit broadcasters to install height 1,220 ft. Action May 3. mono and stereo versions. In- complete system in a matter of WEEF -FM Highland Park, III.- Broadcast Bu- CCA ELECTRONICS corporates modem slide faders, CORPORATION minutes. Contains receptacles reau granted CP to install new trans. and new ant.; 716 Jersey Avenue ERP 3 kw; ant. height 150 ft.; remote control per- optimum capacity and perform- for all normal studio functions. mitted. Action May I1. ance specs. Gloucester City, N. J. 08030 Available in mono and stereo. (609) 456-1716 KBFL(FM) Buffalo, Mo.- Broadcast Bureau granted CP to change trans. location to Cedar and Benton Streets, Buffalo; change studio location and

Broadua sting May 28 74 Professional Cards

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A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., 785 1156 15th St., N.W., Suite 606 N.W., -2200 1771 N St., N.W. 296 -2315 2922 Tel Ct. 17031 560-6800 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Fells Church, Va. 22042 (202) 296.2722 Member AFCCE Member AFCCE Member APOCE Member AFCCE

JR. A. EARL CULLUM, SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio Cr Television BOX 7004 Washington, D. C. 20006 Box In Tonal Airport Republic 7 -6646 68, DALLAS, TEXAS 75209 (202) 223 -4664 94128 Washington, D. C. 20005 San Francisco, California (214) 631 -8360 (301) 827 -8725 14151 342 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

VIR N. JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snosvville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333-5562 Washington, D. C. 20036 Phone: 216 -526 -4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member APODE Member AFCCE Member AFCCE

E. Harold Munn, Jr., ROSNER LAMB, INC. JOHN H. MULLANEY MERL SAXON CONSULTING RADIO ENGINEER & Associates, Inc. Communications Consulting CONSULTING RADIO ENGINEER and Engineering 9616 Pinkney Court Broadcast Engineering Consultants 622 Hoskins Street Box 220 250 West 57th Street Potomac, Maryland 20854 Lufkin, Texas 75901 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone: 517- 278 -7339 (212) 246-3967 Member AFCCE 634 -9558 632 -2821

CHU ASSOCIATES, INC. SPOT YOUR FIRM'S NAME HERE contact Telecommunications Division DAWKINS ESPY AM -FM -TV -CATV Consulting Radio Engineers fo Be Seen by 120,000' Readers - BROADCASTING MAGAZINE Applications- Facilities Planning among them, the decision making sta- Applications /Field Engineering tion owners and managers, chief engi- 1735 DeSales St. N.W. Field Surveys and Proofs neers and -applicants for Appraisals P.O. Box 3127-Olympic Station 90212 technicians Washington, D. C. 20036 am fm N and facsimile facilities. 800 Fesler St., El Cajon, Ca. 92020 BEVERLY HILLS, CALIF. for availabilities 4429459 '1970 Readership Survey showing 3.2 (714) (213) 272 -3344 Phone: (202) 638 -1022 TWX 910 331 1178 readers per cony.

COMMERCIAL RADIO CAMBRIDGE CRYSTALS APPLIED VIDEO PRECISION FREQUENCY MONITORING CO. ELECTRONICS, INC. Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS, AM -FM -TV SPECIALISTS FOR AM -FM -TV Boo 25, Brunswick, Ohio 44212 Monitors Repaired & Certified (216) 225 -4443 103 S. Market St. 445 Concord Ave. Directory Lees Summit, Mo. 64063 Cambridge, Mass. 02138 SYSTEMS DESIGN -INSTALLATION Phone (816) 524.3777 Phone (617) 876 -2810 SERVICING -EQUIPMENT BROKERAGE operate by remote control from proposed studio site from Carla Bradcastidg Inc. to Fairbanks Broad- at Locust and Main Street, Buffalo; install new ant.; Ownership changes casting Co. of Texas Inc. for .$1,850,000. Sellers: make change in ant. system; ERP 780 w; ant. height Robert D. Hanpa, vice president, et al. Buyer: 245 ft. Action May 10. Applications Fairbanks Broadcasting Co. (100 %). Richard M. KTNT -FM Tacoma, Wash. -FCC denied request KPPC -AM -FM Pasadena, Calif. Seeks assign- Fairbanks is president and 93% owner of Fairbanks by Tribune Publishing Co., licensee, for partial ment of license from National Science Network Inc. Broadcasting Co., which owns WIBC(AM) -WNAP- waiver of rules (AM -FM 50% non -duplication) un- to Burbank Broadcasting Co. for $1.3 million. Sell- (FM) Indianapolis; WKOX(AM) -WVBF(FM) til end of current license term on Feb. 1, 1975. ers: National Science Network is licensee of Framingham, Mass., and WRMF -AM -FM Titusville, Action May 16. WHCN(FM) New York. Principals: Ingrid L. and Fla. Action May 15. Thomas R. Burns, executors of estate of Ludwig W. WKEY -AM -FM Covington, Va.- Broadcast Bu- Frohlich. Buyers: E. H. Bookasta, Jack P. Gon- reau granted assignment of license from Earl M. initial decision salves, Neil Visser and Sam Visser (each 10 %), Key to WKEY Inc. for $262,000. Buyers: E. H. WHCN -FM Hartford, Conn.- Administrative Law et al. Mr. Bookasta is real estate broker and de- Barr. Ethridge E. Burr, James E. Croy and Joseph Judge Lenore G. Ehrig proposed, in initial decision. veloper in North Hollywood. Mr. Gonsalves is pub- W. West (each 25 %). Mr. Barr is president of grant of application of WHCN Inc., for renewal of lic relations consultant in Los Angeles. Messrs. Covington National Bank knd owns 80% of Cov- license of WHCN -FM (Doc. 18805). Action May Visser own dairy, among other interests. Ann. May ington Home Building Corp. there. Mr. Burr owns 16. 8. photography studio in Covington among other in- terests. Mr. Croy, an KYNT(AM) Yankton, S.D. -Seeks assignment of insurance agent, also has Fine automobile and real estate interests in area. Mr. license from Leon T. Scoblic and Lloyd G. Reed - West is vice president Cdvington Bank. strom to Sorenson Broadcasting $235,000. of National KQXX(FM) McAllen, Tex. notified Rio Corp. for Action May 10. -FCC P. Thomas Broadcasting Co.. licensee, that it has incurred ap Buyers: Dean Sorenson and J. Simmons (each 50 is president and owner Ephrata, parent liability for forfeiture in amount of $2,000 %). Mr. Simmons KULE(AM) Wash.- Broadcast Bureau for violation of rules and terms of station author- of Jerry Simmons & Associates. Sioux Falls. S.D. granted transfer of control of D and W Broadcast- Sorenson is licensee ization by beginning equipment tests without notice Broadcasting of KCCR(AM) ing Corp. from David Sands (50% before, none to Houston engineer in charge and commission, Pierre, S.D. Ann. May 8. after) to Walter Bednard (50% before, 100% after). commencing program tests without commis- Consideration: $6,000. Principal: Mr. Bednard is by WTON(AM) Staunton, Va. -Seeks assignment of president sion authority, and continuing program tests with license from Charles P. Blackley to Augusta Coun- of corporation. Action May 10. power in excess of that authorized. Action May 16. ty Broadcasting Corp. for $415,000. Buyers: Albert C. Schmick, president (44 %). William A. Diehl (22 %), et al. Mr. Diehl is president, general man- Cable Call letter applications ager and owns 33% of Diehl Enterprises Inc.. auto- WERC-FM Birmingham. Ala. -Seeks WERQ- mobile, construction and real estate firm in Waynes- Applications (FM). boro, Va. Mr. Shmick is manager of public rela- tions and advertising for Diehl Enterprises. Ann. '1 -hc following operators of cable television systems KEZS- have requested KPSC(FM) Sacramento, Calif. -Seeks May 8. certificates of compliance, FCC an- (FM). nounced May 15 and 18 (station in parentheses are WWDA (AM )- WQRH (FM ) (FM permittee only) TV signals proposed for carriage): KPSE(FM) San Diego -Seeks KEZL(FM). Wisconsin Dells. Wis.-Seeks assignment of license KPSJ(FM) San Jose, Calif. -Seeks KEZR(FM). from Obed S. Borgen to Taylor Electric Co. for Consolidated Cable TV Inc., Clinton, Ark. $140,000. Seller: Mr. Borgen owns KFIL -AM -FM (KAIT -TV Jonesboro, KARK-TV, KATV KTHV WGLM(FM) Richmond. Ind. -Seeks WQLX- Preston. Minn. He also owns 49% of WJSW(AM) and KETS, all Little Rock, and KFSA -tV Fort (FM). Maplewood, Minn. Buyer: James A. Taylor Sr. Smith, all Arkansas; KMCT, KTTS-TV and KYTV, WAKR-FM Akron, Ohio -Seeks WAEZ(FM). (100 %). Mr. Taylor is president of Taylor Finance all Springfield, Mo.). and Record Inc., both in Wis. KXLY -FM Spokane, Wash. -Seeks KXPO(FM). Co. City Mequon, United Cable TV, Swifton, Ark. (KARK -TV Ann. May 8. KTHV and KETS, all Little Rock, Ark.; KAIT -TV WBON(FM) Milwaukee -Seeks WVCY(FM). Jonesboro, Ark.; WREC-TV, WMC-TV and WKNO- Actions TV, all Memphis). Call letter actions WEZX(FM) Tampa. Fla. -FCC granted assign- Community Communications Co., Wilmar and WCOV -FM Montgomery, Ala.- Granted WKLH- ment of license from Tecnico Leasing inc. to South- Bradley county (unincorpdrated areas), both Ar- (FM). ern Broadcasting Co. for $500,000. Sellers: Frederic kansas (KETS. KARK-TV. KATV and KTHV all T. C. Brewer, president, et al. Buyers: John G. Little Rock, Ark.; KTVE El Dorado, Ark.: KNOW- KTAR -FM Phoenix -Granted KBBC(FM). Johnson, president, et al. Southern Broadcasting TV Monroe, La.; WABG -TV Greenwood, Miss.). KVFS(FM) Vacaville, Calif.-Granted KUIC- owns KSGN(AM) Birmingham. Ala.; WKiX(AM)- Teleprompter of Woodlake, Woodlake, Calif. (FM). WYYD(FM) Raleigh, and WTOB(AM) Winston - (Add KFTV Hanford, Calif.). Salem, both North Carolina; KOY(AM) Phoenix; WMAI -FM Panama City, Fla.- Granted WPFM- KULF(AM) Houston; WGHP -TV High Point, Teleprompter of Boulder Inc., Boulder. Colo. (FM). N,C.; 32.67% of WBMG(TV) Birmingham, Ala., (KBTV, KLZ -TV, KOA -TV, KWGN -TV and WPKE -FM Pikesville, Ky.- Granted WDHR- and WRVA(AM) -WRVQ(FM) Richmond. Va. KRMA -TV, all Denver; KTVT Fort Worth; KDTV (FM). Grant was made without prejudice to whatever ac- Dallas). tion may be taken in comparative proceeding in- KBOA -FM Kennett, Mo.- Granted KTMO(FM). Destin TV Cable Co., Destin, Fla. (WEAR -TV volving Southern's renewal application for WGHP- and WSRE. both Pensacola, Fla.; WTVY Dothan, WGWR -FM Asheboro, N.C. -Granted WCSE- TV High Point (Dos. 18906 -7), and antitrust suit Ala.; WKRG -TV and WALA -TV, both Mobile, (FM). involving Wachovia Corp., holding company which Ala.; WJHG -TV and WDTB -TV, both Panama votes 03% of Southern's stock. Grant is also sub- City, Fla.). WBTM -FM Danville, Va.-Granted WAKG(FM). ject to inquiry ordered by commission in separate WHGC(FM) Princeton. W. Va.- Granted WAEY- action. into subscription agreements between radio Destin TV Cable Co., Holiday Isle, Fla. (WEAR - FM. broadcast stations and musical format service com- TV and WSRE,WSRE both Pensacola, Fla.: WTVY panies. Petition by WWBA Inc.. licensee of WWBA- Dothan, Ala.; and WALA -TV, both (FM) St. Petersburg. Fla., opposing assignment Mobile, Ala.; WJHG -TV and WDTB -TV, both application was denied. Action May 17. Panama City, Fla.). Modification of CP's, WSIR(AM) Winter Haven, Fla.-Broadcast Bu- Orange Cablevision Inc., Orlando, Winter Park, reau granted transfer of control of Hundred Lakes Apopka, Belle Isle, Maitland and Windermere, all all stations Broadcasting Corp. from Lawrence A. Rollins and Florida (Add WTVT Tampa, Fla.). Arnold and Anna Silvers (as group. 100% before, KTVU(TV) Oakland. Calif. -Broadcast Bureau none after) to Cypress Central Communications Teleprompter Gill( Coast CATV Corp., Safety granted mod. of CP to extend completion date to Corp. (none before, 100% after). Consideration: Harbor, Indian Rocks Beach -South Shore. Belleair Nov, 11; make changes in ant. system. Action May 5350.000. Principal: Tad W. Jeffery and Allen A. Shores. Largo, Belleair-Bluffs, Belleair Beach, In- 11. Sperling (each 30 %), et al. Mr. Jeffery Is execu- dian Rocks Beach, and Seminole, all Florida (Add tive director of marketing WTCG Atlanta; WSWB -TV Orlando, Fla.; WLTV KBHK -TV San Francisco -Broadcast Bureau for Florida State Depart- Miami), granted mod. of Cl' to extend completion date to ment of Citrus. He also has interests in new FM Nov. 17. Action May 17. application in Anderson, Ind. Mr. Sperling is law- Seminole Cablevision Inc. Sanford, Casselberry yer in Washington. Action May 15. and Winter Springs, all Florida (Add WTVT WFCB -TV Miami -Broadcast Bureau granted -Broadcast Bureau Tampa, Fla.). mod. of CP to extend completion date Nov, 17. KPUA -TV Hilo. Hawaii to granted assignment of license from Action May 17. Heftel Broad- Ultracom of Rockmart Inc., Rockmart. Ga. casting Corp. to Heftel Broadcasting -Hilo Inc. for (WAGA -TV, WSB -TV, WQXI -TV, WTCG and WGNO -TV New Orleans -Broad Bureau granted $5.000. Heftel Broadcasting, previously 100 % -owner. WHAE -TV, all Atlanta: WCfQ Mount Cheaha mod. of CP to extend completion date to Nov. 15. will own 90% of buying firm. Remaining 10% will State Park. Ala.; WGTV Athens, Ga.: WDEF- Action May 15. be owned by Lani G. and James Donohoe Jr., TV and WTCI, both Chattanooga: WHNT -TV KSTP -TV St. Paul -Broadcast Bureau granted daughter and son -in -law of Cecil and Joyce Heftel, Huntsville. Ala.; WHMA -TV Anniston, Ala.). mod. of CP to change typt trans. Action May 15. principals of Heftel Broadcasting. Action May 10. WHFI(FM) Birmingham, Mich. -Broadcast Bu- General Electric Cablevision Corp., Decatur, Ill. WTGM(FM) Norfolk, Va.- Broadcast Bureau reau granted transfer of control of Jamar Broad- (Add WON -TV Chicago; delete WITV[TV] Bloom- granted mod. of CP to change trans.: ERP 26.5 kw; casting Inc. from J. Addison Bartuch (100% before, ington, Ind.). ant. height 320 remote ft.; control permitted. Action none after) to Greater Michigan Radio inc. (none IMO Cable of Northern May 10. Illinois Inc., Williams before, 100% after). Consideration: $650,000. Park, Ill. (Add WVTV and WMVS -TV, both Mil- Principal: Greater Media Inc. (100 %). Peter A. waukee; WISC -TV Madison, Wis.). Bordes and Joseph L. Rosenmiller Jr. are principals of Greater Media Inc. which owns WTCR(AM) Chariton Cable Inc., Chariton, Iowa (Add WGN Translators Ashland, Ky.: WGA' -AM -FM Washington -Silver and WFLD, both Chicago). Spring, Md.; WGSM(AM) Huntington and WCTO- Lyons CATV inc., Lyons, Kan. (Add WDAF- Actions (FM) Smithtown. both New York. It has also pur- TV Kansas City, Mo.). chased. pending FCC approval, WQTE(AM) Mon- KO9LK Couer D'Alene. Idaho- Broadcast Bureau roe, Mich. Firm has cable in Dudley. McPherson CATV Inc.. McPherson, Kan. (Add VHF to serve TV interests granted CP for new translator Couer Ludlow and Wilbraham, all Massachusetts. Action WDAF-TV Kansas City. Mo.). D'Alene on ch. 9 by rebroadcasting programs of May 8. KUID -TV Moscow, Idaho. Action May 9. LVO Cable of Shreveport- Bossier City, Bossier WBUZ(AM) Fredonia, N.Y.-Broadcast Bureau City, La. (Add KURT Houston). K56AC Ely. Nev.- Broadcast Bureau granted CP granted assignment of license from Dunkirk -Fre- Parker Cablevision, Worcester, Leicester, Spencer, for new UHF translator to serve Murry Canyon and donia Broadcasting Inc. to Catoctin Broadcasting Campton Street areas in Ely and McGill. both Auburn and Oxford, all Massachusetts (Add WGBY- Corp. for $80.000. Sellers: H. K. Williams, presi- TV Springfield, Mass.). Nevada. on ch. 56 by rebroadcasting programs of dent. et al. Buyer: Lauren A. Colby. president KLAS -TV Las Vegas. Action May 11. (100%). Mr. Colby. an attorney in Washington, Covenant Cable TV Inc., Burtchville township, KO3DS Ruth, Nev.- Broadcast Bureau granted owns 90% of WTHU(AM) Thurmont. Md. Action Port Huron township, Port Huron, Marysville and CP for new VHF translator to serve Ruth operating May 10. Fort Gratiot township, all Michigan (Add WEYI Saginaw, Mich.). on ch. 3 by rebroadcasting programs of KLAS -TV EVIL -AM-FM Highland Park -Dallas, Tex.- Las Vegas. Action May I1. Broadcast Bureau granted assignment of license Flint Cable TV, Grand Blanc township, Burton

Broadcasting May 28 78 and Grand Blanc all Michigan (WJRT -TV Flint. Root, both New York (CBFT, CBMT. CFTM and Final actions WNEM -TV Bay City. WEYI-TV Saginaw. WUChI- CFCF. all Montreal: WCAX -TV. WVNY -TV and TV University Center, WKAR -TV East Lansing. WETK. all Burlington, Vt.: WPTZ Plattsburgh, Cable TV Bureau granted following operators of WJBK-TV, WWJ -TV, WXYZ -TV, WKBD. WTVS N.Y.: CHLT Sherbrooke, Canada). cable television systems certificates of compliance: and WXON, all Detroit, and WJIM -TV Lansing, Sterling Babylon Cable Television Inc.. Linden- Kansas Telecable, Kansas City, Kan.; Arkansas all Michigan: CKLW Windsor, Ont.). hurst, N.Y. (WCBS, WNBC -TV. WNEW -TV, Cable Television Inc., Jacksonville and Benton, Pease Cable TV Co., Pease Air Force Base, N.H. WABC -TV, WOR-TV, WPIX -TV. WNYE -TV, both Arkansas. Actions May 14. (WBZ -TV. WNAC and WGBH. all Boston; WMTW WNYC -TV and WNET -TV. all New York; WLIW- Polaitd Springs. Me.: WCSH and WGAN -TV. all TV Garden City. N.Y.; WNJU -TV Linden. N.J.; Actions on motions Portland, Me.: WMUR and WENH. both Man- WXTV Paterson. N.J.; WEDW -TV Bridgeport, chester, N.H.: WKBG Cambridge, Mass.: WSBK Conn.: WTNJ New Haven, Conn.: WPHL -TV and Administrative Law Judge Ernest Nash in Allen- Boston). WKBS -TV, both Philadelphia; WNJT -TV Trenton, town and Bethlehem, both Pennsylvania (Service N.J.). Electric Cable TV Inc.), Cable TV proceeding, Littleton TV Cable Systems. Plymouth and Ash- scheduled further hearing for July 23; set procedural land, both New Hampshire (Add WSBK -TV Bos- Clear View Cable TV Inc.. Sutherlin. Ore. (KPIC date (Doc. 19321). Action May 10. ton). Roseburg. KOBI, KMED -TV and KSYS, all Med- ford, KEZI and KVAL-TV, both Eugene. KO1N- I Administrative Law Judge Herbert Sharfman in Covenant Cable TV Inc., Miliville. N.J. (Add TV and KPTV. both Portland, and KOAC Cor- Meadville, Pa. (Meadville Master Antenna Inc.), WNJS Camden, N.J.). vallis. all Oregon). cable TV proceeding, on request of Meadville, ex- tended to time filing Sterling Babylon Cable Television Inc., Amity- New Freedom Freedom June 26 for initial proposed Cable TV, New borough, findings of fact and conclusions (Doc. 19479). Ac- ville and Babylon, both New York (WCBS -TV, Pa. (WLYH -TV Lebanon- Pa.: WMPB. WBAL -TV, tion May 15. WNBC -TV, WNEW -TV, WABC -TV. WOR -TV, WJZ -TV, WMAR -TV and WBEF. all Baltimore; WPIX -TV, WYNE -TV. WNYC -TV and WNET- WSBA -TV York. WGAL -TV Lancaster. WITF -TV TV, all New York; WLIW -TV Garden City. N.Y.; Hershey and WHP -TV and WTPA -TV. both Harris- Cable WNJU-TV Linden, N.J.: WXTV Paterson. NJ.; burg, all Pennsylvania; WTTG -TV and WDCA-TV, The following are activities in community- antenna WEDW -TV Bridgeport. Conn.; WTNH New Ha- both Washington). ven. Conn.; WPHL -TV. WKBS -TV and WKBS- television reported to BROADCASTING through May 22. TV, all Philadelphia; WJNT -TV Trenton, N.J.). Jefferson TV CabIt Co.. Sykesville borough, Pa. Reports include applications for permission to in- (Requests certification of existing system). stall and operate CATV's changes in fee schedules Inter County Television Enterprise. Hempstead and franchise grants. Franchise grants are shown in and North Hempstead. both New York (WCBS, Blue Ridge Cable Television Inc., Towamensing WNBC -TV, WNEW -TV, WABC-TV. WOR -TV, township, Pa. (WNEP -TV and WDAU -TV, both ¡relics. WPIX -TV WNYE-TV, WNYC-TV and WNET- Scranton. WBRE -TV Wilkes- Barre, WLVT-TV Al- Unincorporated areas of Pined county, Ariz. - TV, all Ncw York; WLIW -TV Garden City. N.Y.; lentown and KYW -TV, WPVI -TV, WCAU-TV and County board granted franchise to Arizona Cable WNJU -TV Linden, N.J.; WXTV Paterson, N.J.: WPHL -TV. all Philadelphia, all Pennsylvania; TV Inc., subsidiary of American Cable Television WEDW -tV Bridgeport. Conn.: WTNH New Ha- WOR -TV and WPIX, both New York). Inc.. Phoenix. ven, Conn:; WPHL -TV and WKBS -TV, all Phila- Columbia Cable TV Co., Lexington county (un- Groton, Ledyard, North Sfoningron, Stonington delphia; WHNT -TV Trenton, N.J.). incorporated areas) and Richland county. (unin- and Vohmfown, all Connecticut -State public utili- Inter County Television of Suffolk Inc.. Hunting- corporated areas, both South Carolina (WIS -TV, ties commission granted franchise to Coastal Cable ton, N.Y. (WCBS, WNBC. WNEW. WABC, WOR, WNOK -TV. WOLD -TV and WRLK -TV. all Co- TV Inc., Norwich, Conn. Firm will charge installa- WPIX, WYNE, WNYC and WNET. all New York; lumbia, and WEBA -TV Allendale. both South tion fee of $9.95 and monthly rate of $5.75. WTNH New Haven Conn.; WEDW Bridgeport, Carolina; WTCG Atlanta, WRIP-TV Chattanooga). r Zephyrhills, Fia.- Central Florida Cablevision Co. Conn.; WLIW Garden City, N.Y.: WNJU Linden. Ultracom of Sweetwater Inc., Sweetwater, Tenn. of Port Charlotte has been awarded franchise. Firm N.J.; WXTV Paterson, N.J.; WHCT, WEDH and (WSJK -TV Sneedville. Tenn.: WRCB -TV, WTVC, will charge monthly rate of $5.50 and installation WTIC. all Hartford: WHNB New Britain. WATR WDEF -TV, WCTI and WRIP -TV, all Chattanooga; fee of $15. Waterbury, all Connecticut; WPHL -TV and WKBS- WATE -TV, WBIR -TV and WTVK, all Knoxville, Anthony, Kan. -Gene Kretchmar of Anthony TV, both Philadelphia). Tenn.; WLOS -TV Asheville, N.C.; WCIP -TV Chats- Cablevision Inc. has received franchise. Inter County Television of Suffolk Inc.. (slip, worth, Ga.). Vermilion, Ohio -City council granted franchise N.Y. (WCBS-TV, WNBC -TV, WNEW -TV, WABC- Centex Cable Co.. Haskell and Stamford, both to Harbourtown Cable TV. TV, WOR -TV. WPIX-TV, WYNE -TV. WNYC -TV Texas (Add KERA -TV Dallas). and WNET -TV. all New York: WTN H -TV New Bonneaurille, Pa.- Borough council granted fran- Haven, Conn.; WEDW -TV Bridgerort, Conn.; Centex Cable Co., hlunday, Tex. (Add KDFW- chise to Tele -Cable Communications. Baltimore. WLIW -TV Garden City, N.Y.: WNJU-TV Linden, TV, WFAA -TV, KDTV and KERA -TV. all Dallas; Firm will pay borough 3% of annual gross operat- NJ.; WXTV Paterson. NJ.: WHCT -TV. WEDH- KTVT Fort Worth). ing revenues inside Bonneauville corporate limits. TV and WTIC -TV, all Hartford; WHNB -TV New Lexington Cable Co., Lexington, Va. (WBRA -TV. Reading, Pa.-Township supervisors granted fran- Britain, WATR -TV Waterbury, all Connecticut; WDBJ -TV, WRET -TV and WSLS-TV, all Roanoke, chise to Berks Suburban TV Cable Co. WPHL -TV and WKBS -TV, both Philadelphia). WLVA -TV Lynchburg and WVPT Staunton, all Mountlake Terrace, Wash.-City council awarded AuSable Communications Inc., Jay and Black Virginia). 15 -year franchise to Teleprompter Corp., New York.

Classified Advertising

Payable In advance. Check or money order only. Help Wanted Sales Copy: Deadline is MONDAY for the following RADIO Monday's Issue. Copy must be submitted by letter. Salesman. Are you ready to take the big step toward Help Wanted Management a major market sales manager job that can put in the No telephoned copy accepted. $50,000+ bracket with matching headaches and re- with a be sponsibilities? All you need is the opportunity? Replies to ads box number should Sales Manager. $1000 reward for apprehension and addressed to Box Number, c/o BROADCASTING, development of the right sales manager. Qualified We're listening. Tell us why you think you're capable and E -155, 1735 DeSales St., N.W., Washington, D.C. 20036. may turn in and collect reward. EOE. ready. Send your "sell" to Box BROAD- subject self CASTING. Applicants: If tapes or films are submitted, please For details write Box E -154, BROADCASTING. send $1.00 to BROADCASTING for each package FM needs salesman ready Sales Manager and salesmen for major market FM. to cover handling charge. Forward remittance Chicago Station experienced for local sales management. $25,000 base with oppor- If you want to make money, this is your opportunity- separately. All transcriptions, photo, etc., salary plus commission. Duties will Include street addressed to box numbers are sent at owner's risk. tunity for rapid financial advancement. Box E -214, BROADCASTING. work, agency solicitation and work with our national BROADCASTING expressly repudiates any liability representatives. Must have proven track record. Corn. or responsibility for their custody or return. Sales Manager. Top rated MOR station in large Ohio plete resume necessary. Box E -163, BROADCASTING. Rates, classified listings ads: market. $32,000 salary, automobile, $100,000 life in -Help Wanted, 404 per word -85.00 weekly mini- surance, plus percentage of sales increase. Send A small market Iowa station has an unusual oppor- mum. (Billing charge: $1.00) resume to Box E -215, BROADCASTING. tunity for a mature salesman who is ready to work into a responsible with possible -Situations Wanted, 304 per word-S5.00 weekly position stock op- General Manager for group owned Michigan station. tions. He most be self starting with creative ideas, minimum. 1972 gross $700,000.00. Minimum $35,000. Submit should have production or announcing background, -All other classifications, 504 -per- word-$5.00 resume to President, Box E -216, BROADCASTING. neat appearing, with a professional, business -like atti- weekly minimum. tude. Curbstone salesman need not apply. Creden. 23% ownership available in Midwest station. Highly -Add $1.00 for Box Number per Issue. tials must stand closest scrutiny. A personal interview profitable full time station in competitive market. will be necessary, but first send resume, snapshot Rates, classified display ads: Experienced general managers and sales managers and present income. Box E -206, BROADCASTING. please write Box E -217, BROADCASTING. -Situations Wanted (Personal ads) $25.00 per inch. Professional announcer -salesman for small market, General Manager with sales and programming knowl- -All others $40.00 per inch. fulitinte Midwest station. Excellent account list. Future edge needed for daytime AM in great 200,000 Michi- than at run -of -book rate. advancement possibilities outstanding. Send resume, -More 4" billed gan market. Good salary plus profit share, fringe tape and all to Box E -207, BROADCASTING. -Stations for Sale, Wanted to Buy Stations, benefits. Box E -270, BROADCASTING. Employment Agencies and Business Opportunity advertising requires display apace. GM- aggressive, hard working, sales oriented for grow- Excellent earnings potential as salesman with full - FM. Share absentee owner's profits. time AM station in small Midwestern market of only on display space. ing central NY Agency Commission Complete resume, recent references and photo to 20,000. New management and genuine long range growth opportunity for right person. Good living name and Name of Box E -272, BROADCASTING. Word Count: Include address. to BROADCAST- (New York) counts as conditions. Send resume Box E -252, city (Des Moines) or of state ING. two words. Zip Code or phone number Including Sales oriented, program minded general manager area code counts as one word. (Publisher reserves needed for full time AM in growing 80,000 Tennes- the right to omit Zip Code and /or abbreviate words if see market. Excellent pay with profit share, lots of Come grow with us in Texas, Georgia or Alabama. space does not permit.) Count each abbreviation, fringe benefits. Box E -277, BROADCASTING. Salesman to work with aggressive new radio group. initial, single figure or group of figures or letters Specialist in small market automated quality radio in on the as a word. Symbols such as 35mm, COD, PD, GM, Manager -Salesman needed for smell market college stations. Acquiring two new stations. Get etc. count as one word. Hyphenated words count town daytimer in Mid -Atlantic region. Phone man- ground floor and get a piece of the action!! Grass as two words. ager at 301-876-1515. Roots American Radio. Box E -263, BROADCASTING.

Broadcasting May 28 77 Help Wanted Help Wanted Help Wanted News Continued Sales Continued Announcers Aggressive news and information network affiliate seeks experienced local newscaster for 5,000 w re- Experienced person lucrative Wis- MOR -CW station needs announcer who has or wants sales wanted for gional station strong on local news and public affairs, consin market. EOE. Reply to Box E -291, BROAD- sales. Pleasant college town. Salary, commission, al- in the South. Send tape and resume E lowances. Resume and salary requirements to WBUC Mid to Box -278, CASTING. BROADCASTING. Radio, Buckhannon, W. Va. 26201. Sales manager beautiful Midwest recreational growth News oriented station looking for 2nd man on three market with major college. Requisites: successful local Medium market Virginia station is seeking an ex- man staff. Must have voice. salesman, ability to organize and motivate others, perienced announcer for MOR format. We offer full experience and good Send tape, resume to E ability to collect when necessary, sober, stable and benefits, good salary, stability and excellent working Box -292, BROADCASTING. honest, aspire to station management, proven track conditions. Send tape, resume and salary require- News Director wanted to take charge of TV radio record and excellent references. EOE. Reply Box ments to J. William Poole, Station Manager, WFLS, news department in Midwest. Must be experienced E -296, BROADCASTING. Box 597, Fredericksburg, Va. 22401. in all phases of combo operation. Send VTR or air check, complete resume and require- Announcer -salesman with experience. $175 per week. Chicago area FM needs a mature, strong voice. $150 to pic plus salary ments to Box E -293, BROADCASTING. An Stan Barton, WBMP, Elwood, Ind. 317. 552.5043. start. No prima donnas or personalities. We are a Equal Op- Golden Sound station and want someone who can portunity Employer. Salesman -for south central Fla. MOR. Must be ex- follow an established format to the letter. Tapes and perienced, mature who can work without supervision resume to: Ken Barnes, WKKD -FM, 1880 Plain Ave., Wanted: experienced newsman for Midwest radio-TV operation. Send resume, air check and to Box in a small market. Salary, commission and active ac- Aurora, III. 60505. pic counts. Ideal location, working conditions, profes- E -294, BROADCASTING. An Equal Opportunity Em- sional staff. Send resume, references and photo or Modern Country jock. Strong on production. Small ployer. call WJCM, Sebring, Fla. growing community. Fishing, boating, close to Disney World. Tape and resume to: Jim Williams, WOKC, Newsman who can satisfy the public's need to know a in a professional Medium market Chicago suburban FM station (WKKD- Box 1247, Okeechobee, Fla. 33472. challenging position stable, FM) searching for top notch salesmen with experi- organization. If you have news sense, can smell, dig, research, a ence. Liberal commission for qualified producers. write and present news for contemporary Central Wisconsin's #1 Contemporary station needs operation send tape and resume to WSAR, Box 927, Beginners need not apply. For interviews, call Chuck summer fill man, 8 weeks, beginning June 1st. Filippi at 312-898-6668. Fall River, Mass. 02722. An Equal Opportunity Em- Could possibly work into full time position. Rush tape ployer. and resume to Howie Stieber, WRIG AM /FM, Wausau Radio time salesman, a pro for Network area. High Wisc. 54401. draw versus commission. Good background in in- Help Wanted tangibles desired but not as essential. Car necessary. WTRY, Albany- Schenectady -Troy, has recently been Programing, Production, Others This is a for an experienced person who can position ripped off by CKLW and KTLK. I need a 7- Midnight produce. Reply: write or call General Sales Manager, cooker to stay awhile. No floaters, no beginners. as and WNJR, 1700 Union Avenue., Union, N.J. 07083. Women for position continuity production Good references a must. Send tape, resume and director. Will train qualified person. EOE. Send back- pic to John Kramer, WIRY, Troy, NY. Help Wanted Announcers ground details to Box E -156, BROADCASTING. Immediate opening for mature morning man for Program Director /Personality wanted by outstanding Growing Florida group needs 1st ticket men /women. Adult Top 40 In historic Williamsburg, Va. No be- group broadcaster. Station is Progressive MOR. The All airshifts. Engineering, sales, for future expansion. ginners please. Tape and resume to Pat Collins, Box man we are seeking is a "leader and thinker" an All fringes with a straight company. Write Box C -162, 180, Williamsburg, Va. 23185. innovator and creator. This position calls for someone BROADCASTING. with MOR and Top 40 background. Station is per- Milwaukee area. Please see our ad under Miscel- sonality, heavy in news and sports and audience Strong air personality for #1 top 40 station in West- laneous. Broadcast Performance Service. 463 -1900. research. Station is already top rated and respected. ern medium market. Must have good personal char- Salary is excellent with incentive "bonus plan" and acter, creative talent, production ability and willing- Live in tropical paradise and make good money, too. company fringe benefits. Send complete background, and resume to ness to take direction. Send air check Central Florida station looking for 9 to noon jock/ photo and recent air check to Box E -173, BROAD- Box C -179, BROADCASTING. production chief. Sharp with blade /production wizard. CASTING. Rush tape to Box 740, Orlando 32802. Attn: Larry Immediate opening. 5KW central East Coast Con- Shannon. Radio editor to produce programs for tape news temporary /MOR needs experienced first phone morn- service. Mid -Atlantic university. Opportunities for Professional ing announcer. 100,000 plus market. First phone, must have good voice film, TV and print news writing. Experience with mandatory. Send and experience. sounding news and commercials Top rated. Send tape, resume to PD, Box 482, radio tape production required. Recent college grad- and salary requirements New- tape, resume, photograph burgh, NY 12550. EOE. uates considered. EOE. Box E -258, BROADCASTING. to Box E -166, BROADCASTING. Creative Production pro for Contemporary station in Morning personality for major group operator. Cur- Florida coastal station has openings for MOR an- nouncer. No beginners or floaters. Delightful living top 20 market. 5 day week with no air shift. Salary rent man being moved to another of our stations. based on ability. Send tape and resume to Box humor, topical by the sea. Opportunity for advancement 1:30 -4 PM We need a "pro ", true personality, E -266, BROADCASTING. and relevant. No "Drake type" time and temperature and 7-11:30 PM shift. Also, opening August 1, newly created position, operations director. Must be good jocks need apply. We want a man who "sounds like Highly successful and well equipped small market himself," not Imus or Morgan. Only experienced, announcer, good typist, write copy when needed and assist manager with administration. Send tape and station needs production director. Good pay, better mature people wanted. Salary open. Send recent air fringes. Call Rod Burnham, 717- 264-7121. check, complete background and recent photo to resume to Hudson Millar, WIRA, Ft. Pierce, Fla. An Airmedia station. Equal Opportunity Employer. Box E -172, BROADCASTING. Situations Wanted Management Morning men, attention. Here is an unusual oppor- tunity with one of the most progressive stations in Help Wanted Technical I've managed stations and related businesses, gotten Florida. We are bright, Up -tempo MOR pros with the most out of people and made money for owners. emphasis on personality and production. The man you New Jersey AM -FM non -directional seeks first class Eighteen years experience in all phases, fourteen in will be replacing is being moved up in the company. engineer able to maintain all equipment. Some news management. Now FM manager in top 45. Box E -188, We offer all usual large company benefits, plus superb gathering. No air work required. Salary commensurate BROADCASTING. working conditions. Experienced only need apply. with experience and ability. Box E -174, BROAD- An Equal Opportunity Employer. Box E -229, BROAD- CASTING. Currently employed, highly successful FM Rock pro- CASTING. gram and music director in top ten market. Seeks new Chief engineer, first ticket, maintenance and produc- opportunities. Proven track record and ability with all aspects I Box Expanding personality oriented Classical Music sta- tion experience. Northern New Jersey FM station. of radio. know how to build ratings. is an experienced announcer sales- E -264, BROADCASTING. tion looking for Equal Opportunity Employer. Box E -182, BROAD- man. Salary and commission. Equal weight placed on CASTING. voice, musical knowledge and sales record. North- Montana, Wyoming, Utah, Idaho, Alaska. Exception- resume to Box E- ally well qualified on air programer or manager east vacationland. Send tape and Chief engineer 273, BROADCASTING. EOE. for 1000/250 watt radio station in available October. Love challenge. Let's talk. Box Arkansas retirement and resort community. If you are E -280, BROADCASTING. Modern Country announcer needed for morning posi- tired of the rat race this might be the thing for you. Good tion. Must have a lively personality and know all engineering background required. Send I hava an excellent knowledge of profit, programing, facets of Country Music. 5,000 W regional station in full particulars first letter. Box E -259, BROADCASTING. sales, ratings, people, research, success, motivation. Mid South. Send tape and resume to Box E -279, Available now. Good references. 4 years PD, 4 years BROADCASTING. WSRS, Worcester, Mass. Immediate opening, expert - operations manager. 302 -738-6451. enced chief engineer for pioneer in FM Stereo. New Immediate opening for versatile experienced lock/ facilities now under construction. Send resume and Management or operations manager small- medium announcer. Send picture, resume, air check and salary salary requirements in first letter to Edward Juaire, market. Mature, qualified, professional. 14 years all requirements to Box E -295, BROADCASTING. Director of Engineering, KQS Broadcast Services, Box phases. Strong personal and community service. Prefer 927, Fall River, Mass. 02722. 617 -677 -9477. An Equal buy -in, will consider all. Excellent references. Jerry Nome, Alaska 10 KW. Men with ideals experienced in Opportunity Employer. Peterson, 1440 Chartres St., La Salle, III. 61301. 815- all phases of radio work (news, dj, production). 224.1457 evenings. Must be single. Audience 95% English speaking Chief engineer, in fast growing, pleasant community. Eskimos in 100 remote villages. All new Collins Must be expert in directionals as well as technical Situations Wanted Announcers equipment. Non -salaried position. Travel, living ex- maintenance and supervision of office studio plant penses paid. Minimum one year service. Must have Send full details on education, experience, references USAF Radio. Rock, Uptemp MOR. Mature, reliable, voice, delivery, personality and great interest in help- to James Patt, Mgr., Gen. WAYK, Lehigh Acres, Fla. 1st, wife teacher, can relocate. Good references Ohio. ing others, excellent work and character references. 33936. Equal Opportunity Employer. Send "on -air" tape, resume and photo to Fr. Jim Hoping to meet nice people. Box E -240, BROADCAST- SJ, KNOM, Box 988, Nome, Alaska 99762. 3rd ING. Poole, Group flagship station -Chief Engineer AM class license with broadcast endorsement required. /FM only All varieties of popular music format with educational light announcing. Send full information including Currently Chicago FM. 27, dependable, talent. 1st salary requirements to Bob Doll, WFKY-WKYW, spot -type fill. Broadcast 7 AM to 11 PM. One hour of phone. 4 years experience with multi -formats. Looking Frankfort, Ky. 40601. No phone calls. religious programing a day. Station sponsored by for pleasant community and nice climate. Box E -265, Catholic Bishop of Northern Alaska. BROADCASTING. Chief engineer for full power, class "B" FM Stereo KPXE, Liberty, Texas needs a Salesman- Announcer. with SCA. Must have prior experience as engineering Experienced Rock personality, 1st phone. Imaginative, supervisor and full knowledge FCC rules and regs. innovative and will accept a challenge. Will you Announcer -salesman with experience. $175 per eek. Send resume to Gen. Mgr., WRVR, 85 Claremont accept mine? Announcer, 454 Park, Valparaiso, Ind. Stan Barton, WBMP, Elwood, Ind. 317 -552 -5043. Ave., NY, NY 10027. 46383.

Broadcasting May 28 78 Situations Wanted Situations Wanted Situations Wanted Announcers Continued Announcers Continued News Continued

20 years old. Disc jockey combo man. Have first Slender, single, love to air the news for your station. 4 years experience. MA Degree. Ron Colp, 3460 phone, very tight board, good air voice, concise Clear, crisp delivery. Some back experience. Kindly Dawn Dr., N. Olmstead, Ohio 44070. 216- 777 -7612. humor, good production. I am very willing to learn dial 315 RE 6 -1538 after 5 p.m. or wire Box E -250, and take direction. Tape and resume upon request. BROADCASTING. Medium market news reporter needs position. Previ- Contact Gregory Berberick at 412 -751 -9255. 157 ous inside- outside experience. Hard worker and col- Niagara Dr., Irwin, Pa. 15642. 3 years selling, copywriting, programing, jacking lege grad. Prefer Mich., Ill., Ind., or Ohio. Doug Progressive Rock, oldies pop standards and still at it. O'Brien, 1- 313 -534-0251. Combo man, first phone, six years Rock, Talk, MOR. Paid my dues. Looking for an offer I can't refuse! Three years chief engineer. Married, 27 years old. Box E -271, BROADCASTING. Reporter. All phases seeks relocation to top 50 ARB rated number one in last marker. Personality markets. Will consider news director in smaller oriented. Will relocate. Phone 203 -426 -9682. California. 14 year pro. All phases -all formats. No market. Degree, 5 years, married, no floater. Call Rock. Two dozen voices. Deep resonance. All qualifi- Simpson, 316 -265-2567. Five years experience. First phone, college AA, BA. cations. Settling permanently. Expensive. Box E -297, Currently employed. Looking for opportunity with BROADCASTING. Mid -Northeast preferred. Aggressive, young sportscast- MOR or Top 40. Ray McCarty, 1703 7th, Des Moines, er/di wants a full time break. 3rd endorsed. Excellent Iowa. One month's work free for chance to break into radio references. Immediate relocation, if necessary. Tape, at age 41. Want chance to work on air. Harrison resume. Bruce Morton, 139 St. Thomas Bay, Tiburon, DJ, tight board, good news, commercials, 3rd phone. Vickers, 315 Chippewa St., Greenville, Ohio 45331. Calif. 94920. 415- 435.2419. Can follow direction. Willing to go anywhere. Box 513 -548-6426. C -106, BROADCASTING. DJ/new dependable dean, tight board, au- Disc jockey, Contemporary MOR or Top 40, medium thoritative news, heartful commercials, third ticket. Reliable third phone announcer looking for Progres- market or college town. Also sports. Experienced, Sell you the Bridge. Tape, resume, available, call sive Rock format to settle in. Three years experience. college, 25, married. Max Hoelzl, 9724 W. Melvina, Arlington Dean, NY. 212 -777.8901 10 -5 PM. Will relocate. Box E -187, BROADCASTING. Milwaukee, Wisc. or 1.414-462 -9536. News director McLendon trained, 15 year broadcast- PD and /or announcer looking for move up to Con- Experienced, married announcer/salesman. Personality ing professional with proven track record. First phone, temporary, MOR, medium market. Major, medium, biggest asset, then voice. City full of references. Seek will consider talk show. Charles Beach, 7271 Ferguson small market announcing experience. BS, 3rd, married, permanency in any market with clean environment. Rd., Apt. 1086, Dallas, Texas 1- 214 -321 -0001. no children. 305 -830-6184. Box E -175, BROADCASTING. Pete 603- 444 -2860. Life cycle theory operated small market radio station Twenty years experience plus natural talents. Excel- Situations Wanted needed for announcer with 3rd and endorsement. lent news, copy, production, commercials, sales. Good Programing, Production, Others Grad of Indiana Univ, AB i Radio -TV, Career man, easy to find. 402- 455 -9436. Box 3910, Omaha, Academy. One year experience at n Contemporary MOR. Nebr. 68103. Can do continuity -production, in- the -field news. Will Experienced music dir /producer, currently pro- relocate. Box E.255, BROADCASTING. Disc jockey, newscaster. Alert, dependable, tight ducing show for the biggest name in NYC Rock board. Good news and commercials. Experienced, radio. Excellant knowledge of music. Will relocate. Versatile and experienced. Currently employed in ready for first permanent position. 20, single, Black. Top 20 markets only. Box E -165, BROADCASTING. California as program director, music director, sports Call 212 -434.3931. Tony Lewis, 17 Kenilworth PI., play -by -play and music director with Country Music Brooklyn, NY 11210. Currently in a major market. I'm looking for a station station. Third class ticket. You must be heavy on local to share my programing concepts. Give me the oppor- sports. Call 714 -344-6385. How can Diana Ross as Billie Holiday and The tunity to program your station and I'll give you Mahavishnu Orchestra be played back -to -back? Unique nine years experience I've learned from the pros! DJ, FM voice, 3rd endorsed, tight board, beginner, entertaining presentation structured to involve listener. Prefer SE or Midwest. Box E -191, BROADCASTING. work anywhere. James Katchusky, 225 Oak Ave., S.I., Produced by sincere hard -working pro that must be NY 10306. heard to be appreciated. For FM Progressive station Modern Country programer available. Dynamic new only. Mason, 305.893 -7316. format. Write for Xerox of my ratings. Majors only. Seeking work with progressive, intelligent operation. Replies confidential. Box B-205, BROADCASTING. Have extensive interest /knowledge in Jazz and Rock. Brother Ray /The Trucker seeks permanent position. Have third class. Need more experience. Jim. 1.414. Prefer New England area. 3 years experience. Write Looking for Soul station in medium or large market. 467 -3273. to Ray Allard, 8 Fourth St., Fairhaven, Vt. 05743 for air check or call 802.265 -3147. Strong on production. Aggressive, married and willing Weekend dj! Experienced, selling delivery, 3rd., re- to relocate if price is right. 11 years in broadcasting. Willing to do air shift. Can put a sound together that sponsible. Former copywriter, talk show host. Will If you think Top Forty is an art that demands a is unbelievable. Box E -227, BROADCASTING. consider personality MOR and /or Jazz station i partial script and hard work -look no further! We suburban NYC only. Call Dean Stuart, 212 -TA 9- 6717. n speak the same language. Steve Masapollo, 82 Sum- mit Ridge, NJ 08028. 609- 881 -7699. Washington Rep -Fort Fumble is no labyrinth for this Four years of broadcasting training in college ready Washington pro. Former agency vp, government ex- to move into commercial radio. Third ticket endorsed, Want radio broadcasting position, college graduate, ecutive and network correspondent will represent group few creative in unique way, prefer to stay in Midwest, but BS degree, 3 years experience at Kutztown State or stations. You can have your own Mr. will relocate. Tape and resume available. Contact College radio station, 2 summers and 3 football Inside. Box E -235, BROADCASTING. Larry Mattmueller, 1021 Heatherton Dr., Naperville, seasons announcing experience with the Mt. Carmel Ill. or call 312- 357 -1021. radio station, WMIM, Mt. Carmel, Pa. Michael J. Announcer, newsman, engineer. 23, single, first, versa- Zeck, 200 W. Chestnut St., Cleona, Pa. Phone 717- tile and dependable. Make me an interesting offer. Disc jockey looking for Rock or MOR format. Travel 273 -3100. Currently employed, but looking for a new challenge. anywhere. 3rd class license. Original personality. Year Know music and all radios' phases. Write Box E -242, training in announcing. Programing, production. For BROADCASTING. tape and resume phone Det. area. 1- 313 -294-0941. Situations Wanted Technical Commercial copywriter /producer. Is station together? Have new ideas for right Engineering student, 1st phone, maintenance back- Successful spots for your major advertisers now station to increase audience, sales. Solid music, ground, production experience, seeks summer position running in top ten market. sports too. College grad., third endorsed. John Car- possibly permanent. Bill Motley, 1212 S. Charlotte Sharp, unique copy; creative, professional production. Calif. 91776. Box E -256, BROADCASTING. roll, 136 Beechwood Ave., Mt. Vernon, NY 10553. Ave., San Gabriel, 914. 667 -8860. Situations Wanted News Program director, 1st phone, production, copywriting. Creative, slightly insane announcer /writer; 25 limit- Top numbers. Can handle Top 40, Modern MOR, ed broadcast experience. 3rd endorsed. BA, Vietnam News Director -13 years experience wants move West. Modern Country. Medium market experience -will con- veteran, prefer tri state Ohio, Kentucky, Indiana area. Available June interviews. Box E -112, BROADCAST- sider forward thinking smaller medium. Box E -257, An Equal Opportunity Employee. John Caravella, ING. BROADCASTI NG. 2347 Madison Rd., #244, Cincinnati, Ohio 45208. 513 -871.8232. Wanted: an organization that takes pride in its sports Young man seeking employment in communications. coverage; not just any sports job requiring a voice, College background- Masters in English. Past work Beginner -di /announcer needs start. 28, married, 3rd but a place that understands the value of preparation experience- newspaper journalism for local DC paper, endorsed. Bob Cooper, 1727 Atchison, Whiting, Ind. and dedication. If you're that organization, then I'm department published booklet on environmental pollution; worked 46394. that man who will make your sports for HEW, Dept. of Environmental Education. Prefer something to be proud of. Box E -134, BROAD- Mid -Atlantic area. Box E -288, BROADCASTING. Bright, happy sounding dj, 3rd phone, looking to CASTING. lay down roots with solid, progressive operation MOR, Top 40. Seven years experience, now working Midwest. First phone, 4 years experience, all for - Hard working, aggressive, young man to learn ropes broadcasting. Wish to move media. BS for station outside NY City. Upbeat style, ability to mats. Strong news, sports, production, copy. Top of out of print degree. thinker, Ready to groomed ad lib. News with authority. College graduate, excel- references. Box E -208, BROADCASTING. Good creative. be to your needs. relocate. lent references. Air check available, phone 201 -232- Will Richard Schulze, 3019 N. 79th Ave., Elmwood Park, Ill. 60635. 312 -453- 6900. Write Box 273, Fanwood, NJ 07023. R -TV grad (news major) seeks play -by -play position. Excellent references. Tape, resume available. Box 0160. 37.2436, beauty contest winner. That's my wife, she E -218, BROADCASTING. I have a goes where I go and I'm looking up. Progressive successful past, a bright future, plenty of Michigan's top news team now available for your MOR personality. BA, 25, 5 years experience. Box experience. I study, plan, research, porgrem. 302 - station. 15 years experience. Box E -237, BROAD - E -184, BROADCASTING. 738.6451. CASTI NG. Top 5 market pro. 2 years with national chain. 5 years experience. Seeks friendly staff, air shift, good Newsman experienced in gathering, writing and re- pay, in that order. Personality Top 40 /MOR. Good porting local news and rewriting wire copy. Willing TELEVISION to relocate for right All markets. Box attitude. Great results. Box E -204, BROADCASTING. opportunity. E-247, BROADCASTING. Help Wanted Management Professional Contemporary morning man plus per- Good newsman. Medium or larger market. Strongest a communicator, gets sonality. A real waker- upper, on reporting and writing. Northeast preferred. 26. involved. 4 years experience, every show prepared. Operations Manager for top 30 market station located College grad. Box E -260, BROADCASTING. Medium -majors only. Box E -234, BROADCASTING. in Southeast. Must have track record that can be Award winning sportscaster, 12 years experience, verified to prove your ambition, dedication and suc- Big voice, big on production. Married, looking for seeking radio TV position. Pro basketball, college cess as an Operation Manager. Send complete resume top notch station in medium market. If interested, football and basketball play -by -play background. Box to: Box E -131, BROADCASTING. We are an Equal please be interested. Box E -245, BROADCASTING. E -283, BROADCASTING. Opportunity Employer.

Broadcasting May 28 79 Help Wanted Help Wanted News Continued Situations Wanted Management Continued News Continued Sports director for radio and television. Must be a sports authority and true fan for this all- sports posi- manager with administrative ability and Newsman /sportscaster. Young but good. BA Broad- Commercial tion. Two daily sportscasts plus high school and col- track record VHF in good Southwest market. cast-Journalism. R -TV experience. Resume, tape, good for lege play -by -play on radio appearance and profes- Box E -287, BROADCASTING. VTR. Box E -225, BROADCASTING. sional delivery important. Male and female applicants races resume from all desired. Send picture and to Anchorman, reporter experienced pro currently em- Help Wanted Sales Program Department, WSBT Radio-Television, 300 W. ployed 13th market. Desires reporter or anchor slot. 46601. Jefferson Blvd., South Bend, Ind. Prefer East. Box E -246, BROADCASTING. Local Sales Manager. Profitable top 10 market inde- pendent. 5 man sales department. $35,000 base plus Midw network affiliate seeking effective TV per- sonality to present daily weathercasts. Weather knowl- Good radio reporter wants television reporting. Good 1/2% of all local billings. Box E -211, BROADCASTING. edge a must. Need not be a meteorologist. Will work writer. College grad. 26. Northeast. Box E -261, BROADCASTING. Leading Florida network affiliate. Excellent list with in well equipped weather station. Telephone: Jim advancement possibilities. Mail resume and salary Underwood, Operations Manager, WTWO -TV, Terre Haute, Ind. 812- 232 -9504. Former net correspondent now local and loves it. requirements to Box E -212, BROADCASTING. TV -radio anchor with top numbers in Midwest med- Mid network affiliate seeking experienced TV ium. Wants top 25. Box E -275, BROADCASTING. TV Salesman. Large Midwest market. 22K to 25K. meterologist, two daily weathercasts. Must be effec Box E -213, BROADCASTING. tive personality in addition to being knowledgeable Let's talk sports. Experienced all phases, plus some in meteorology. Will work in well equipped weather talent and news. Medium markets and up, please. Retail salesman wanted by group owned VHF in station. Telephone 812. 232-9504. Midwest. Salary plus commission, protected list, Box E -276, BROADCASTING. fringe benefits. Ample opportunity awaits experienced, TV anchorman. Major Ohio market. Top pay for at- Experienced sportscaster. 2t/2 years sports anchor. Ex- self starter. Resume and photo to Box E -226, BROAD - tractive, experienced TV newscaster. Equal Oppor- cellent film work. Ready for a bigger market. Prefer CASTI NG. tunity Employer. Send pic and resume only to Box South or West. VTR, resume available. Box E -282, E -285, BROADCASTING. BROADCASTING. Top producer of quality syndicated television corn mercials (based in New York) wants top notch Experienced newsmen interested in special graduate sales Solid radio news director with top 30 market experi- person for Western Territory (12 states). Preferably fellowship. Write: Mental Health Mass Communica- ence seeks TV reporter and /or anchor slot. Evenings. should be experienced in selling tions Program, Kansas State Univ., Manhattan 66506. advertising, media 615- 352.4348. or intangibles. Remuneration possibilities excellent, in top 5 percentile. Good drawing account against Help Wanted generous commissions. Requirements: extensive travel- Situations Wanted ing, stability, a flexible mind, one who will wear Programing, Production, Others Programing, Production, Others well and preferably whose current earnings exceed Promotion 520,000. Complete resume required. Write Box E.253, manager for Florida PTV. Experience in Recent graduate in Broadcasting Communications with on -air promotion, BROADCASTI NG. printing layout and general pub- fine managerial and theatrical background wants to licity a must. Resume with salary requirements to bring his exceptional know how and abilities to e Box E -241, BROADCASTING. Equal Opportunity Em- Experienced television salesman wanted for current challenging TV production position. If you have a sales opening. Established list available. sta- ployer. Flagship position open, may I send you my resume. Write tion of growing group. Excellent benefits and oppor- -public Box E -244, BROADCASTING. tunities. Send complete details immediately to local Wanted: Producer /Director affairs and cultural programs a TV sta- sales manager, WXEX -TV, Box 888, Richmond, Va., for community involved public tion. Can include and talent. Cine- Director 7 years experience, now in small market an EOE. filming, writing matographer -lómm silent and SOF shooting and sales, seeks position as director and /or photographer editing for local and regional TV programs. Can pro- in medium market. All replies answered. Box E -248, Are you a salesman ready for sales management? duce own films for TV. Promotion director for radio BROADCASTING. Call Ron Curtis, Management Consultant, 312.693-6171 and TV. Includes work with media (copy preparation, details. (Only from NYC for candidates Midwest consid- news releases, space buying, spot producing, etc.) One man production company, currently with ered). in need and the community. Qualifications: Enthusiasm and flagship station, seeks local station of new concepts in presentation and programing. Background experience. Broadcasting or related field degree help- writ- Help Wanted Technical ful. Salaries: dependent on background and qualifica- in film, tape, computer animation, graphics and ing. results on shoestring budgets guar- tions. Start: July 1, 1973. Write: Peter Haggart, Sta- Spectacular anteed. Box E -268, BROADCASTING. Electronic maintenance technicians. Major television tion Manager, KUID- TV -FM, Univ. of Idaho, Moscow, Idaho 83843. network in Los Angeles is seeking experienced tech- Children's communicator can produce /host quality pro- nicians with AA degree or equivalent. Please send Director: production gram for older youngsters. Announcer, sales, PR ex- resume including salary history to Box E -144, BROAD- Production creative commercial or South. Box E -269, BROADCASTING. CASTING. director urgently needed. Experienced TV production perience. West man with creative flair for commercials and promos. Award winning on air producer ready for new man- Immediate opening for director of engineering for Able to work well with clients and salesmen. Call or write: M. D. Smith, IV, Manager, WAAY -TV, 1000 agerial challenge. Rhetts, 10558 Jason Lane, Columbia, established chain of mountain time zone AM /TV Md. 21044. station including microwave relay system. Must have Monte Sano Blvd., Huntsville, Ala. 35801, 205 -539- 1783. heavy work experience in these areas plus manage- College grad, 26, broad experience in TV /film pro- ment ability. Send resume and salary requirements Cinematographer editor for public affairs department, Suction, announcing, journalism, photography, seeks to Box E -150. An Equal Opportunity Employer. television station, Miami. Previous experience with challenge with future. David Donnelly, 10720 Los 16mm including single and double system sound and Jardines, West, Fountain Valley, Calif. 92708. 714- Qualified, reliable transmitter engineer for VHF. Texas multiple roll editing techniques essential. Submit 962 -2883. resort city. Box E -178, BROADCASTING. resume to A. Walker, Box 10, Miami, Fla. 33137. Producer -director /asst. Reliable, conscientious, am- Assistant chief engineer with proven ability for bitious, creative young man seeks position. Three Texas VHF. Box E -179, BROADCASTING. Help Wanted Announcers years experience with network affiliate. Also sales and TV promotion experience. Excellent references. Children's communicator can produce /host quality pro- Position open immediately: maintenance technician Resume. Call 203-688-3886 after 5. for Ampex 1200 video tape machine, Phillips PC gram for older youngsters. Announcer, sales, PR ex- 70 telecine. Minimum 5 years experience. Responsible perience. West or South, Box E -269, BROADCASTING for installation, operation and maintenance of this equipment. Salary commensurate with experience. Situations Wanted Management CABLE Please phone: Abram Staggs, Operations Manager, Editel Productions Inc., 1920 N. Lincoln Ave., Chi- Looking for an aggressive business manager to control Help Wanted Technical cago, III. 312- 649 -9707. expenses and manage accounting functions? Equipped with 4 years experience with VHF independent in top Engineer manager for Cable TV system wanted. Lo- Position open immediately: video switcher with 20 market. Box E -197, BROADCASTING. cated in Gaithersburg, Md. New system 90% com- maintenance ability for network feeds. Minimum 2 opportunity for right experienced years experience. Salary commensurate with experi- plete. Excellent Technical man. Excellent starting salary -co. benefits. Call John ence. Please phone: Abram Staggs, Man - Situations Wanted Operations -4971. ager, Editel Productions Inc., 1920 N. Lincoln Ave., Panagos, office 301- 948-3120 or home 301 -299 Switcher/engineer, first phone, looking Chicago, 111. 312 -649-9707. to settle to permanent job with future. Hard working, experi- Immediate opening: Instructional media production ence. Will relocate anywhere. Box E -251, BROAD- WANTED TO BUY EQUIPMENT facility needs staff engineer for new color television, CASTING. audio and AV workshop. Design and installation of Wanted: for educational station, RCA 2KW Filter - campus -wide TV distribution system. Must have ex- Two years experience, professional switcher /director, first phone. Lee Erickson, 189 Bonnymede, Pueblo, plexer, No. 19086-FZ of Channel 24 or convertible perience and desire to help to "start -up" media to Channel Colo. 81001. 303 -544 -2061. 24. Leon Hoeffner, Chief Engineer, KAUZ- production facility. Contact David Campbell, Media TV, Box 2130, Wichita Falls, Texas 76307. 817 -322- Production Coordinator, Learning Center, Univ. of 6957. Wisc: Parkside, Kenosha, Wisc. 53140. Situations Wanted News Used full sise teleprompter and typewriter. Call 305- Assistant chief. Must be experienced with RCA Do you demand results? Anchorman /producer cur- 587 -9477. equipment, TK -42, TK -27, TR -70 and TTU 30 trans- rently number one in top ten VHF with 150% audi mitter. Equal Opportunity Employer. Submit resume ence increase in two years with new TV news ap- Ampex 1200 or any hi band color VTR. Call 305- and references to Box 631, Decatur, Ill. proach, will serve as your anchorman, producer or 587-9477. consultant. Box E -160, BROADCASTING. Wanted News Gates series FM -10 transmitter or similar, good con- Help Are you in the market for a sports pro? Do you want dition. KAPX, San Clemente, Calif. 714 -492-9800. pbp that jumps to life and commentary that bites Major Midwest TV station seeks mature, investigative, and informs? PBP -all sports, sports talk and com- We need used 250, 500, 1 KW, 10 KW AM and FM writer- reporter-editorialist. Must have ability to estab- mentary experience. Currently employed, but seeking transmitters. No junk. Guarantee Radio Supply Corp., lish himself as responsible authority in community. challenging position in radio or TV sports. Box E -236, 1314 Iturbide St., Laredo, Texas 78040. An Equal Opportunity Employer. Box E -200, BROAD- BROADCASTING. CASTING. Wanted -1 KW AM transmitter with remote control Radio news director looking for move into TV. BA circuits. Not over seven years old. Immediately Television reporter -anchor. Experienced with strong Telecommunications and film, Journalism. News di- operable or operable with little renovation. WJAG, news commitment. Wisconsin VHF. Resume and non- rector school ETV, Hard worker looking for job with Box 789, Norfolk, Neb. 68701. Chief Engineer, 402- returnable picture to Box E -249, BROADCASTING. future. Box E -238, BROADCASTING. 371 -0785.

Broadcasting May 28 80 Help Wanted Announcers FOR SALE EQUIPMENT Instruction Continued PERSONALITY REI teaches electronics for the FCC first class radio Marti -Used, reconditioned and new Marti equipment telephone license. Over 90% of our students pass Warm, personable, entertaining person- in stock. Immediate delivery. Terms available. BESCO, their exams. Classes begin April 30, June 11, July 16. ality needed for metro market giant. 8585 Stemmons, Dallas, Texas 75247. 214 -630.3600. REI, 52 South Palm Ave., Sarasota, Fla. 33577, phone Send tape, resume, salary requirements 813.955-6922. REI, 809 Caroline St., Fredericksburg, and a brief written description of your. RCA BTF -5B 5 KW transmitter. $5,000 good condi- Va. 22401, phone 703-373 -1441. self to: tion. Gates "Executive" console. The finest. Original E -209, cost over $5,000. Asking $3,500. Excellent condition. Elkins Institute in St. Louis (Now Bryan Institute) Box Broadcasting Call or write Bob Norris, KORJ Radio, One City Blvd. 1st class FCC license, approved for Veterans. 314- An Fqual Opportunity Employer W., Orange, Calif. 92668. 714 -997 -0700. 752.4371. l VHF TV sideband analyzer. RCA BW5A modified to BW5C $495. 215 -426 -1700. Al Freedman. MISCELLANEOUS Major market Adult Contemporary sta- General Electric FM 250 watt FM transmitter type tion wants tapes and resumes from BT -1 -A. Working when taken out of service. $300 plus R & B and Soul announcers waiting for freight. 317- 778.2161 or 317 -533.2380, ask for Mr. Wanted: Used Convex Radio Misc. State best price their big break! If you're good -let's Nibarger. Box E -198, BROADCASTING. hear from you. Box E -243, Broadcasting Volumax 400 CBS Laboratories $550. Symetra -Peak Deeiaysl 11,000 classified gag lines. $10.00. Uncon- SP58 -IA $175. Both top condition. WLDS, Box 477, ditionally guaranteed. Comedy catalog free. Edmund An Equal Opportunity Employer. Applications Jacksonville, Ill. Orrin, Mariposa, Calif. 95338. from all races and both sexes are encouraged.

Two Model 270.2 Scully playbacks currently in use. Prizes) Prizes! Prizes! National brands for ,promo. $1200 each. Keith Schrock, KVOE, Empoia, Kansas tions, contests, programing. No barter, or trade 316- 342 -1400. better! For fantastic deal, write or phone: Tele. vision 8 Radio Features, Inc., 166 E. Superior St., MEDIUM MARKET TALENT Make superb black and white pictures with the GE Chicago, Illinois 60611, call collect 312 -944.3700. READY TO MOVE UP PE -29 41/z" image orthicon camera. Four available, complete with mounting and Tecktronix /Conrac moni- Top 10 FM needs 6 jocks and news staff. "Free" Catalog . everything for the deejayl toring. Three have Varetal V zoom lenses and counter. Comedy books, airchecks, wild tracks, old radio Rush tape, resume and photo. An Equal sale. Call 214- balanced pedestals. Bank liquidation shows, FCC tests, and morel Write: Command, Box Opportunity Employer. 744 -1300, Clyde Miller, Dallas, Texas. 26348, San Francisco 94126. Box E-290, Broadcasting Graphic equalizers: 2 Alter 9062A Graphic Equalizers Cartridges spotlessly cleaned, rebuilt and reloaded in mint condition. Slide controls with selected fre- with Scotch 157. Like new at approximately half quencies of variable high and low equalization and price. Also, best prices anywhere -new Fidelipac carts, attenuation. Calibrated in 1db steps. Can be rack 3M professional tape and other studio supplies. Your mounted or console. Pair $675. Hamme Recording order is your charge account! Full guarantee. Free KXYZ Service, 508 W. Eighth St., Erie, Pa. Evenings phone catalogue. Lauderdale Electronic Labs, 13SW 13th St., 814 -452.6233. Ft. Lauderdale, Fla. 33315, Dept. B. 305. 525 -0478. An ABC owned Adult Music station has an immedi- Heliaxstyrofex. Large stock- bargain prices- tested Milwaukee recording studio. Audition help, etc. Do in Houston, Texas and certified. Write for price and stock lists. Sierra it yourself and save. Broadcast Performance. 463.1900. ate opening for an afternoon drive Western Electric, Box 23872, Oakland, Calif. 94628. FCC Li renewal service. We specialize in con- personality. Good voice, 3-5 years RCA TK-43 color camera. All updates with cam cable ducting community composition analysis and ascertain. major or medium market experi- and cam head. $8250. 215 -426-1700, Al Freedman. ment for renewal applications. Contact John Yates, Westet, Inc. (Div. of American Can Co.), 11600 Nebel ence, strong on air magnetism and Street, Rockville, Md. 20852 or call 301- 881.5310. Tubes wanted -sold. CeCo, 2115 Avenue X, Brooklyn, the ability to relate on a one to NY 11235. 212. 646-6300. Jesus Joy Music. MOR. Free 26 minute program. Daily one basis is a must. or weekly. Small markets especially invited. Starlight, Video tape unused 2" Memorex 156 hours sell /trade. Box 2401, Peterson, NJ 07509. 415- 771 -3179 early AM or PM or 1139 B Green, San Call Paul Mitchell, Program Director Francisco, 94109. Beautiful Music format. Proven format tailored to your (713) 148 -3980 station needs. Reasonably priced. Broadcast Automa- tion Associates, 5199 NE 12th Ave., Ft. Lauderdale, AN EQUAL OPPORTUNITY EMPLOYER INSTRUCTION Fla. 33308. Call John Zikos collect, 305. 776.4762.

Correspondence instruction leading to FCC license and Situations Wanted electronics degree. G.I. Bill approved. Grantham, 1505 N. Western Ave., Hollywood, California 90027. RADIO Since 1946. Original six week course for FCC 1st Help Wanted Management class. 620 hours of education in all technical aspects of broadcast operations. Approved for veterans. Low - PERFECT FIT! cost dormitories at school. Starting date June 27, Oct. 3, 1973. Reservations required. William B. PRESIDENT No matter what the size of Ogden, Radio Operational Engineering School, 5075 Warner Ave., Huntington Beach, Calif. 92649. CHIEF OPERATING OFFICER the station or the job ... Expanding communications company Call us for the fully In Chicago, OMEGA Services has the best price for a with television, radio, cable TV, and First Class License. Day or evening. Guaranteed re- qualified man or woman sults! OMEGA Services, 333 East Ontario. 312 -649- newspaper holdings. Our need is a dy- 0927. namic executive with a strong record of who'll be just your stylet) achievement who can initiate and corn - Licensed by New York State, veteran approved for plete a 250 million dollar acquisition CONNECTICUT SCHOOL FCC 1st Class license and announcer -disc-jockey train- ing. Contact A.T.S. Announcer Training Studios, 25 program. Salary up to $100,000 per year, OF BROADCASTING, INC. West 43 St., N.Y.C. (212) OX 5 -9245. plus executive package and stock par- 750 Main Street ticipation. Send resume to Chairman of Hartford, Connecticut 06103 First Class FCC license in 6 weeks. Veterans approved. Call Walt Pinto Day and evening classes. Ervin Institute, 11750 Ches. the Board, Box E -89, BROADCASTING. Telephone (203) 232 -9988 terdale Rd., Cincinnati, Ohio 45246. 513. 771.8580. Inquiries will be treated with the strict- II est of confidence. FCC First Class License in six weeks. Theory and laboratory training. Day or evening classes. State s. Situations Wanted, Announcers Technical Institute (Formerly Elkins Institute), 3443 N. Central Ave., Chicago, III. 60634. 312.286-0210. LOS RATED HOST No: tuition, rent. Mmeorize, study- Command's "1973 ANGELES' HIGHEST TALK -SHOW Tests -Answers" for FCC first class license. -plus - RADIO -TELEVISION "Self-Study Ability Test." Proven) $9.95. Moneyback guarantee. Command Productions, Box 26348, San One of the country's most dynamic conversationalists with exceptional creden- Francisco 94126. (Since 1967) tials. Recipient of numerous awards including two Emmys. Now available and Need 1st phone fast, Then the Don Martin School considering offers. Will re-locate. intensive Theory Course (five weeks) is the one you need (approved for Veterans) (Bank financing avail- For more details, and Audio /Videotapes of selected interviews (including Rich- able). Learn from the finest instructional staff in the country. Utilizing animated films in addition to other ard Kleindienst, Daniel Ellsberg, Rep. Shirley Chisholm, Walter Rickel, Shirley visual aids you are assured of obtaining your 1st MacLaine, Att'y General Evelle Younger, Contact: phone as well as gaining a good basic background in Calif. etc....) communications electronics. Our proven record of suc- The Associates cess is surpassed by no one. Why take chances on Soll second best or Q&A courses? Our next intensive 6380 Wilshire Blvd. Suite 900 Theory Course will begin June 24, 1973. For addi- tional information call or write Don Martin School of Los Angeles, California Radio & TV, 1653 N. Cherokee, Hollywood, Calif. (213) 651 -4450 90028, HO 2 -3281.

Broadcasting May 28 81 Help Wanted Help Wanted Sales Programing, Production, Others

WIL RADIO IS LOOKING FOR AN ASSISTANT MANAGER ON- THE -AIR PROGRAM DIRECTOR Broadcast Engineering Experience Send resume and tape to For Our NYC Merchandising Center Dick Carr, We are a leading manufacturer of TV and Radio Broadcast Equipment General Manager WIL Radio seeking a qualified individual. Your responsbilities will include broadcast 300 N. 12th Street equipment sales through direct customer contact by telephone and St. Louis, Missouri 63101 correspondence. Formal technical training is desired. Sales experience with industrial electronics distributors preferred or equivalent experience in electronic components and installation of broadcast equipment. Situations Wanted Technical Salary commensurate with experience, full company benefits, and paid relocation. Send your resume In confidence to: TOM BEDFORD LOCAL INTERVIEWS WILL BE HELD IN NEW YORK CITY A young, talented, dedicated Chief at a An Equal Opportunity Employer M/F major station In a lop 50 market desires GATES DIVISION engineering responsibilities for a progres- HARRIS -INTERTYPE CORPORATION sive group or Chief In a major market. U.S.A. Experience in AM, FM, directional, with 123 HAMPSHIRE STREET QUINCY, ILLINOIS 62301 some TV and CATV. I will give you legal Wanted to Buy Stations compliance with the best sounding, best Help Wanted News engineered station in the market. Give me six months to prove what I promise. Can Want Weekend to buy small to medium mar- me if I don't. Let me send you resume, ref- ket AM Texas only. Experienced erences and detailed personal description. Anchorman radio personnel have funds to in- vest. Box E -239, Broadcasting O & 0 weekend anchor seeks Replies confidential another station's #1 anchor job. Box E -281, Broadcasting

Box E -274, Broadcasting Situations Wanted News For Sale Stations

Major Market News Directors Situations Wanted Management Brokers & Consultants A professional broadcast journalist wishes to to the join a major news department. 27, 10 years ex- perience, degree, published writer, radio, TV Assistant Program Director Communications Industry and newspaper background. Will consider any career- position involving and CC1 oriented writing Top 15 ABC affiliate, responsible for operational reporting; will demonstrate thorough profes- & program staff, content and style of all local THE KEITH W. HORTON COMPANY, INC. sionalism when responding to your inquiry. news, PA entertainment and other programs. 200 William Street Elmira, New York 14902 Box E -254, Broadcasting Need challenging position with future. Have (P.O. Box 948) (607) 733-7138 proven abilities, production, programing and engineering.

Box E -158, Broadcasting NEWS PRO +TJttilne r6tturen Highly experienced and versatile news executive with station and l'C eDitt Brokers. fur. corporate background seeks posi- Employment Service tion with news minded radio or TV 341 Bayside Dr. 116 Central Park South Newport Beach, CA. New York, N.Y. outlet. Available immediately. 527 Madison Ave., New York, N.Y. 10022 (714) 675 -4585 (212) 265 -3430 Box E -284, Broadcasting SOVR/W TELEVISION BROADCAST PERSONNEL AGENCY ASSOCIATES, INC. Sharks Barish, Director Help Wanted Management BROKERS S CONSULTANTS SUITE 217 GENERAL MANAGER 11300 NORTH CENTRAL EXPRESSWAY -9545 Medium market network affiliate. Midwest loca- Investment Opportunities DALLAS, TEXAS 75231 (214) 369 1 tion. Exceptional opportunity for Sales Manager or Salesman with top level management po- tential. Current General Manager will retire September 1. $35,000 salary plus good incentive Have one successful station, ac- LARSON /WALKER & COMPANY program and ownership possibilities. Send de- tailed resume to Boo E -267, Broadcasting. All quiring 2 more in small Texas mar- Brokers, Consultants, & Appraisers replies held in confidence. kets. Proven track record -good Los Angeles, Calif. 90067 Wash., D.C. 20036 profit opportunity. 1801 Ave. of the Stars 1725 De Sales St., N.W. Century City, Suite 501 Suite 506 Help Wanted Box E -262, Broadcasting 213/277-1567 202/223 -1553 Programing, Production, Others ií r PROMOTION PERSON SE Small Daytime $ 95M 29% SE Small Daytime $150M Terms KHJ -TV, AN RKO GENERAL, INC. W Small Fulltime 160M Cash SE Medium FM 110M 50% LOS ANGELES INDEPENDENT TV SE Medium AM /FM 650M Cash SE Metro Daytime 750M Terms STATION NEEDS AN EXPERI- ... SE Metro Daytime 95M Cash SE Metro Daytime 400M 29% ENCED ON -AIR PROMOTION PER- E Metro Daytime 600M Nego. SE Major Daytime 395M 29% SON TO HANDLE ALL ON -AIR MATERIAL. SALARY OPEN. EX- CELLENT BENEFITS. SEND RE- CHAPMAN ASSOCIAIBS° SUME TO: RICHARD FUNES. DI- V7 TOR ADVERTISING /PROMOTION/ business brokerage service PUBLICITY, KHJ -TV, 5515 MELROSE, HOLLYWOOD, CALIF. Atlanta- Chicago- Detroit-New York 90038. AN EQUAL OPPORTUNITY Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 EMPLOYER M /F.

Broadcasting May 28 82 Profile

Out of the Capcities mold Cities, are some of the others who learned from the master. and into LIN: Don Pels Smitty, of course, was Frank Milton Don Pels, 45, financial specialist, talks in Smith, conservative in dress, gentlemanly terms of reaching break -even points, in demeanor, who could sharp -shoot a avoiding dilution of stock, the impor- business target with a precision that was tance of good leverage for a company. not only unerring but delightful to watch. Yet there's more than the calculator, the Before he died in 1966, Mr. Smith, who computer read -out, the bottom line for made no secret of his ultimate design, had him. "Running a radio or television sta- molded Capital Cities, starting with a tion is exciting and satisfying," he has bankrupt UHF property, into the com- said. "The rules of the road are that you pany it is today. serve the public even if you lose money. Don Pels came upon the wreckage of But the up -side is terrific." LIN Broadcasting in 1969 and began to clean the company operationally, legally For the last four years, since May and financially. He faced $11 million in 1969, Don Pels has been chairman of the debts due June 30, 1973, and working at board, president and chief executive of- it for more than two years, got it re- ficer of LIN Broadcasting Corp., a New financed into debt that's due partly around York-based communications company 1981 and partly around 1992. His reputa- whose principal business is broadcasting. tion -built at Capital Cities where he At latest count, LIN owned and operated helped bring off the Fairchild Publica- seven AM's, four FM's and two TV's, tions acquisition among other deals -in with purchase of a mighty big third TV, the financial community helped to pro- WBAP-TV Dallas -Ft. Worth, pending FCC mote interim financing that was abso- approval. Donald Arthur Pels, chairman, president lutely crucial to LIN's viability during the Next week, on June 5, he faces his and chief executive officer, LIN Broadcasting first couple of years with Mr. Pels in shareholders. The annual meeting doesn't Corp., New York (WAVY -TV Norfolk, Va.; charge. He disposed of all LIN's busi- figure to generate much news. It will be WAND[TV) Champaign- Decatur -Springfield, nesses except the communications com- held at KEEL(AM) and KMBQ(FM), LIN's III.; WFIL[AM] Philadelphia; KILT -AM -FM pany (which includes telephone answer- stations in Shreveport, La. Not very Houston; WIL[AM]- KFMS[FM] St. Louis; ing and radio paging services). He made many people are likely to show up. Mr. WBBFIAM]- WBFB[FM] Rochester, N.Y.; it a prime objective to expand in the Pels will mostly review material that peo- WAKY[AM) Louisville, Ky.; KEEL[AM)- areas in which the company knew best. ple who have been following the com- KMBQ[FM] Shreveport, La.; KAAY[AM] Expand LIN he did, with some $46 mil- pany probably know about anyway: re- Little Rock, Ark.); b. New Rochelle, N.Y., lion in acquisitions, including $11.5 mil- cord 1972 income before extraordinary Jan. 23, 1928; BS, economics, Wharton lion for wFIL(AM) Philadelphia in 1971 gains of $2.2 million, up 22% from 1971, School of Finance and Commerce, University and the $35 million offer for wBAP-Tv. with first -quarter 1973 income before of Pennsylvania, Philadelphia, 1945 -48; "Our objective is to become a blue - extraordinary gain up 31% based on trainee, Filene's department stores, Boston, chip, larger company," Don Pels says. $356,327 or 15 cents per share compared 1948 -49; LLB, New York University Law "We want to be a broadcast communica- with $272,948 or 12 cents per share in School, New York City, 1953; worked for tions and leisure time company in fields the first quarter of 1972; contracted to ac- several public accounting firms, becoming that we understand thoroughly." quire wBAP -TV for $35 million; reduced certified public accountant, winding up with For expansion, he indicates, is likely to debt by $6.1 million; settled class -action Arthur Young & Co., New York, 1949-54; in take place in the newspaper and special lawsuits pending against LIN since 1968. controller's department of West Virginia Pulp interest magazine fields. Also the corn - But some time during the day, Mr. Pels, & Paper Co., New York, 1954 -56; business pany stock, now sold over the counter, is during a quiet moment, might think back manager, WABC -TV New York, 1956 -59; being prepared for qualification on the to that time four years ago when he took controller, Capital Cities Broadcasting Corp., New York Stock Exchange. the big career plunge- leaving a vital job New York 1959 -61; treasurer, Capital Cities To a great extent, Don Pels really can as executive vice president for finance Broadcasting, 1961 -66; elected to board of cite Capital Cities as the beginning for and administration with the thriving directors, 1964; executive VP for finance and him. Armed with credentials from the Capital Cities Broadcasting Corp. (now administration, 1966 -1969; chairman, presi- Wharton business school, degrees in eco- Capital Cities Communications) to grab dent, chief executive officer, LIN Broadcast- nomics and law, a certified public ac- the opportunity to run his own company. ing Corp., New York, 1969 - present; m. countant's tools, Mr. Pels still drifted It wasn't exactly a brass ring Don Pels Josette Bernard of Bordeaux, France, Feb. about until landing the business manager's grabbed. LIN Broadcasting, by early 11, 1965; children - Juliette (by previous post at WABC -TV New York when he was 1969, had a mess of troubles. The com- marriage), 12; Valerie, 7; Yves, 5. 28. That was really elementary school for pany had radio and television stations him. Higher education began some three that were good, but LIN had gone into a ness operations of the company). Within years later when, while vacationing on lot of businesses that were conceived as a matter of months, Frederic Gregg Jr. the Italian Riveria, Frank Smith called being related to broadcasting but which had been replaced as president by Martin from New York and suggested he report management didn't seem able to manage: S. Ackerman, who was replaced by Joel as controller for Capital Cities almost mail order, record manufacturing, music M. Thorpe, who was replaced by Don immediately. Mr. Pels showed up at 9 the publishing, franchised art galleries, bar- Pels. first Monday morning, exhausted after ter, cable television, film distribution, sta- The new man didn't come unprepared. arriving from Europe at 4 a.m., only to tion representation. He had a script. The script was written find that Mr. Smith was out golfing. Potential government actions were years before by one of the slickest, most "They were wonderful years," Mr. Pels looming. Class-action lawsuits were pend- remarkable business authors in the field. recalls. "We worked hard but we loved ing court action (stemming largely from For Don Pels was one of Smitty's boys. the business. We enjoyed one another alleged false and misleading statements to Tom Murphy, Dan Burke, Joe Dougher- very much. Nobody tripped over any- the public about the earnings and busi- ty, the bright heads of the class at Capital body else."

Broadcasting May 28 83 Editorials

The Watergate pool take three to five years and might cost $1 million to $2 million. Although he didn't Mr. Dillon was speaking from The television networks have made a realistic editorial judg- say so, considerable experiences, most recently in defending Chevron ment in electing to try rotational live coverage when the Senate F -310 advertising against false- claims charges that ari FTC hearings on Watergate resume June 5. In no way will their administrative law judge finally. knocked ddwn in toto two editorial independence be compromised. Indeed, the rotation weeks ago (BROADCASTING, May 14). The time and money were of live broadcasting will encourage the presentation of taped almost incidental to his main point, whibh was that the FTC excerpts and summaries at other times. system is antidemocratic and aimed at the wrong targets, but As could have been expected, the public has complained they symbolize the problem, and John AAAA presi- about the pre -emption of favorite daytime programs. Networks Crichtbn, dent, put them in broader perspective in another convention have suffered losses in audience. Independent stations have speech. He noted the number of FTC "landmark" cases shot failed to make proportionate gains. down lately and said: "It looks as if where an advertiser has the The Senate Caucus Room pickup is in keeping with the net- will and the means guts and the money can win his work practice of pooling the on -the -scene coverage of fixed and -the -he case." But, Mr. Crichton added, "How does this enormously prescheduled events. The practice saves money and manpower expensive process weigh on the small advertiser [and] agency ?" and uses less hearing -room space. But the existence of a three - Mr. Dillon had a suggestion. He proposed that FTC admin- network pool does not obligate all three networks to take the istrative law judges be used to screen out i "totally unsubstan- pool live. It is only reasonable that the networks should now tiated" charges before they can get into the FTC's proposed be re- evaluating the worth of common convention coverage, as complaints. That wouldn't be a cure but it would be a help. is reported elsewhere in this issue. The FTC's activists might also find it beneficial, for had it been By rotating coverage, even as they rotate the operation of the in effect it might have spared them not only time and trouble pool, networks will retrieve at least some of the audience and but also the embarrassment of having been found wrong in, oh, perhaps two -thirds of the revenue now being lost. say, the Chevron. Firestone, Hi -C and Wonder bread cases. Viewers who wanted to watch Watergate live as it happened may tune to the station then carrying it. Those who prefer other programing will not be denied that choice. Once again Maintaining momentum Watergate has proved that the "captive audience" is an illusion. At the time he was stricken with a heart attack (BROADCASTING, When no network alternatives are offered, the uninterested audi- May 21) Grover C. Cobb; senior executive vice president of the ence simply disappears. National Association of Broadcasters, was occupying a major In the past there have been threats of antitrust action when- role in the administration of the associption's affairs, especially ever network managements have wanted to engage in joint dis- its pursuit of license -renewal relief in the Congress. Mr. Cobb, cussions about anything pertaining to their business. In the cov- it now appears, will be absent for a while. He will be missed, erage of news events, a rational negotiation of rotational ar- by Vincent T. Wasilewski, NAB presideht, who has come to rangements could not sensibly be called collusion in the antitrust count heavily on his first deputy, by his many friends and by sense. The statute authorizing the licensing of broadcast stations all broadcasters who depend upon the NAB for representation cites, as the first priority, service in the "public interest, con- in Washington. venience and necessity." Pending Mr. Cobb's recovery and return, the rest of the What could be more in the public interest than to give the NAB's staff and all of its members must exert themselves to public-the many publics -what they want? maintain the vigor that has recently enlivened the association. Award to awards The first Emmy news- and -documentary awards over CBS -TV last Tuesday should not be the last. Merit of the selections aside, the format and the production were professional and dignified without being stuffy. Selection of network anchormen as an MC group allowed to engage in competitive repartee was an inno- vation that will be hard to top. An award of merit ought to go to Don Hewitt, executive producer of last Tuesday's program, and to all networks for persevering in the face of government pressures that have chal- lenged the integrity of broadcast journalism. Guilty until proved innocent One of the strongest arguments yet made against the procedures of the Federal Trade Commission came from Tom Dillon, pres- ident of BBDO, in a speech at the American Association of Advertising Agencies convention (BROADCASTING, May 21) . Mr. Dillon led his audience step by step through the laby- rinthine FTC system to the conclusion, which seems conserva- tive enough in the circumstances, that "if there was ever a game in which the cards were stacked, it is the FTC against the ad- vertiser and the advertising agency." Even in the "unlikely" Drawn for BROADCASTING by Sidney Harris event of a court victory on appeal, he said, the whole process "What it comes down to, Greg, is . the show Is so bad this of establishing that "you were an honest man" would probably year, they want to take back last year's Emmy."

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When we agreed with the local TB and Heart associations to let high school kids submit story boards for anti -smoking announcements, we didn't expect the results to be DDB. But they were a lot better than we had anticipated. So let the kids produce them. It was a good experience for them and for us. And who knows? One of these kids might be on our staff one day. Or your's! r-rsdso=o wm113 Represented by KATZ WFBC AM- FM -TV, Greenville, S. C. WBIR AM -FM TV, Knoxville. Tenn. WMAZ AM- FM -TV, Macon, Ga. MACON WRII -TV, Winston- Salem, N. C. WWNC, Asheville, N. C. GEORGIA