Talking their way to riches and ratings in radio Watergate: Time and costs on upward spiral m BroadcastingThe newsweekly of broadcast and allied arts 9 May28 Our 42nd Year 1973 At 9:59, we finish our 10 o'clock news. shooting an almost impos- sible scene, is the kind of news Houston expects from KPRC TV. Our audiences expect outstanding news because we demand it of ourselves. In the past 25 years, we've created a tradition for outstanding journalism. So it's no surprise that KPRC TV has won more news awards than all the other Houston stations combined. 77 ul A -F- Or that able, ambitious 7 newspeople come to us. J D As a result, we have one n of the best news teams in the country. And we back them up z with the latest equipment NEWSPAPçIi and one of the finest new broadcasting facilities in America. All of this adds up to one of the best 10 o clock newscasts you'll see anywhere. Even if we do put it to- gether at the last minute. At TV, we together a lot of news at KPRC TV HOUSTON KPRC EDWARD PETty & CO.. NATIONAL report what is happening the last minute. REPRESENTATIVES NBC APPI LIATE as well as what has just Editing a hot piece of happened. film, rewriting a lead line Consequently, we put for the tenth time, or 2 SIOUX FALLS PUBLIC LIBRARY SIOUX FALLS, S. DAK. CIA ,Inff'49 isza=ar" - " (suggested for mature audiences.) In 24 markets more young adults (18 -49) watch the heroic escapades of Col. Hogan and his cohorts than any other programming in the time period. In 44 markets young adults rank Hogan's Heroes a clearcut favorite over year -ago programming in the time period. Average increase: 39 %. In other words, if you want more maturity in your fringe -time audience, we've got a great suggestion: Hogan's Heroes Another great sitcom / from Viacom Source: ARB. Feb.-Mar. 1973 and 1972. Audience estimates are subject to qualifications available on request. The animated commercial. It's a fantasy land of talking cheeseburgers, flying purple cows and tap -dancing daffodils. A low- budget production shot on the moon with a cast of thousands and no residuals. Or a candid conversation between a man and his stomach. They're imaginative, eternal, and most of all, flexible. In fact, if you gave a product story to these 24 directors, designers and animators, you'd get 24 hard-selling commercials in return. All totally different in look and execution, except for one thing. They'd all be done on film. For a free poster reprint of this ad, write Eastman Kodak Company, Dept. MP&E Rochester, New York 14650 EASTMAN KODAK COMPANY Atlanta: 404/351ó510/Chicago: 312/654-5300/Dallas: 214/351 -3221/ Hollywood: 213/464-6131/New York: 212/262-7100 /San Francisco: 415/716-6055/Washington,D.C.: 202/554-9300. BroadcastingoMay28 CLOSED CIRCUIT 7 They're coming out of the woodwork for FCC spot. AT DEADLINE 8 DATEBOOK 13 Buick advertising : car -less but hardly careless. MONDAY MEMO 14 TV networks will take turns in telling the Watergate saga, begin daily rotation when hearings resume June 5. Precedent co\uld change medium's journalistic habits. LEAD STORY 17 Congressional stamp of disapproval seen as inevitable for little cigars. BROADCAST ADVERTISING 18 A new directiorifor the FTC's ad- substantiation campaign. 22 CBS, Andrews, Waltons share the Emmy limelight. PROGRAMING 24 No accord among vested interests in FCC antisiphoning proceeding. 30 Taylor : Affiliates -not the government-did in Sticks and Bones. 31 Sobered by the memory of the topless craze, talk radio returns to basics. An examination of its progress. SPECIAL REPORT 35 Record turnout, packed agenda promised for next month's NCTA convention. CABLECASTING 48 On tap at Anaheim : serious talks on cable -satellite interconnection. 49 Soaring optimism keynotes ABC -TV affiliates meeting; Rule calls on local newsmen to seek out their own Watergates. MEDIA 54 FCC, NAB get the word from organizing chicanos. 56 AWRT in convention: half -way there and looking ahead. 57 CHANGING HANDS 59 Tower of Power's ready to flower. MUSIC 60 PLAYLIST 61 AP Broadcasters head for New Orleans convention. BROADCAST JOURNALISM 63 EQUIPMENT AND ENGINEERING 65 FINANCE 66 FATES AND FORTUNES 68 FOR THE RECORD 72 There's more than a bottom line for LIN's Don Pele. PROFILE 83 EDITORIALS 84 Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid at Washington and additional offices. Single issues Si. Subscriptions: one year 520. two years 537.50. three years $50. Add 552 yearly for special delivery, $65 for air mail. $4 for Canada. $6 for all other countries. Subscriber's occupation required: Annually: Broadcasting Yearbook S14.50. Cable Sourcebook 56.50. MILES ARE MEANINGLESS TO 'JUST RIGHT' SERVICE Time was when Illinois and other Midwestern broadcasters were reluctant to consider equip- ment made 'way out in California. But times change. Sparta's reputation for 'just right' efficient and fast service has become world wide. WRMN manager Rick Jakle (right) and Director of Engineering Hal Cattron (left) put their heads together with group station entrepreneur Joe McNaughton. Now sister stations WCRA in Effingham and WRMN in Elgin are Sparta -equipped. WCRA uses Model 701 AM and 620 FM transmitters, WRMN the Model 603A5 FM Rick and Hal are checking above. Plus famous Sparta studio equipment. We measure TIME, not miles or meters. Sparta 'just right' service reaches out to beat dead- lines for its friends on every continent. Just tell us your equipment needs and deadlines ... we'll do the rest. Ask Rick and Hal. SPARTA, the 'just right' company ... small enough to be first name friends, big enough to supply EVERYTHING. Call us. Collect. ELECTRONICpf` CORPORATION 5851 Florin -Perkins Road, Sacramento, Ca. 95828 916 383 -5353 TELEX 377 -488 CABLE SPARTA A DIVISION OF COMPUTER EQUIPMENT CORPORATION Closed Circuit® Still another Last year's ARB's started Sept. 20, committee is that bill can be passed Nielsen's Sept. 21, both for four weeks. - "Little Watergate" and over heavy opposition of automakers "FCC packing" Already NBC -TV has notified affiliates and Electronic Industries were epithets used by Democratic legis- Association - that because of strike it has re-targeted but "it won't be easy." lators upon learning of candidacy of its season premiere from conventional George F. Mansur Jr., former deputy mid -September to Sept. 24, possibly director Oct. at Clay T. Whitehead's Office 1, and may have to start even later if Sports wired of Telecommunications Policy, for up- strike continues. Other networks pre- Television National coming rights to 25 Col- Democratic vacancy on FCC sumably are in about same situation, al- legiate Athletic Association champion- (see page 8). They charged Whitehead- though CBS -TV says it's holding to its ship events have been connected acquired by North appointment of Mr. Mansur, original Sept. 10 target until strike devel- American Cable Services, formed in Ann even as independent, would be tanta- opments enable it to be more realistic. Arbor, mount Mich., three years ago to produce to fifth Republican vote. Mr. and distribute programing to cable TV. Mansur had appointments with FCC More Package will be offered primarily to Chairman Dean Burch and others last noses cable systems across country, but week by arrangement North of Ward White, There are reports that Nielsen is planning American also can offer it to over -air sta- GOP aide of Senate Commerce Com- to increase number of homes in its New tions and pay cable. Only regional, divi- mittee, who, in behalf of Senator How- York and Los Angeles overnight TV rat- sional or national championship events ard Baker of Tennessee, ranking mi- ings' samples substantially are covered nority -from 300 to by contract which runs member, year ago also escorted about 500 in each market. When it will through spring of 1974. FCC's first black nominee, now Commis- be done is not clear, but indications are sioner Ben Hooks, around Washington. Sports include golf, lacrosse, baseball it won't be accomplished by fall, though and tennis this spring followed by volley At week's end there were assurances Nielsen officials are described as wanting from White House ball, skiing, indoor track, swimming, that nomination of to get it done soon as possible. Projected wrestling, gymnastics, ice successor to hockey, soc- provocative Commissioner expansion presumably is intended at least cer, college- division basketball and foot- Nicholas Johnson would emerge in time in part to answer criticism that ethnic for Senate ball and same four spring sports next confirmation prior to June 30 audiences are inadequately represented in year. allows ABC expiration of Johnson term. Regarded Clause in contract -TV as present samples. (if it picks up NCAA university- division gaining strength were candidacies of Enlargement of samples in New York Luther Holcomb, Dallas, football again next year) to pre -empt of vice chair- and Los Angeles is unrelated to Nielsen's North American Cable's rights to any man of Equal Employment Opportunity well- under-way project to put its national Commission events network decides to carry. Tom (with strong bipartisan sup- network rating service on overnight basis. Johnston, president of North American port from Senate and House), and James Target date for that is October, and it's Quello, veteran Detroit Cable, has been talking to major cable broadcaster, who understood some 800 homes -about two TV multiple system owners about possi- has strong Michigan delegation as well thirds of national sample -have already as Midwestern broadcaster bility of putting sports events on national support.