Report on Sustainable Business Operations

2011

For the 10th year in a row, Telenor Group has been named one of the top performers on the Dow Jones Sustainability Indexes (DJSI), which is the world’s most comprehensive annual analysis of corporate sustainability performance. Telenor Group’s overall score has improved from last year. This is the 10th consecutive year Telenor has maintained its position as a member of the Dow Jones Sustainability World Index, in the mobile telecommunications sector.

Telenor d.o.o. is included in the global initiative for linking socially responsible companies with United Nations agencies, the com- mercial sector, governments and civil society. This largest global voluntary initiative, called the UN Global Compact, was created for the purpose of promoting ten universally accepted principles on the protection of human and labor rights, preserving the environment and the struggle against corruption.

The report presents social, environmental and commercially responsible projects by Telenor d.o.o. and the Telenor Foundation, realized in 2011.

The photographs included in this publication were taken in the course of actions involving Telenor d.o.o. or the Telenor Founda- Report on tion, or were taken from Telenor’s archives or those of its partners. Sustainable Business Telenor is the two-time winner of the Virtus Award, presented by This report is printed in a limited number of copies, on recycled the Balkan Community Initiatives Fund (BCIF) to companies con- paper, in line with the Corporation’s effort to protect the environ- tributing to the social good in Serbia. In 2011 Telenor received ment. Operations for 2011 the award for long-term partnership between the corporate and nonprofit sector, for its cooperation with the UNICEF Office in Bel- For more detail about Telenor’s responsible business practice visit grade. www.telenor.rs/info/cr. Content

Introduction by Telenor CEO: 6 Trust as a Pillar and Motive

8 Responsible Employer

Business Based on Assurance

16 Policy on the Environment 22 and its Resources

5 Years of Social Contribution

22 We Removed Barriers

36 Supporting the Arts

42 Award

49 6/7 TRUST AS A PILLAR AND MOTIVE

Introduction by Telenor Serbia CEO Trust as a Pillar and Motive

years of Telenor’s dedication to its employees, Allow me to name several significant projects from the also emphasize the equipping of the First Basic Court in partners and users have been guided by internal past year. The first of these is related to our company’s un- Belgrade with boxes for recycling paper and the dona- rules, external expert advice, laws and interna- wavering commitment to the safety of the services that we tion by our company to Belgrade – the Telenor Park at the tional standards. Our company is interested in provide on the Internet. Namely, with the aim of preventing Nebojša Tower. society,5 vulnerable social groups, youths and their profes- access to Internet websites with elements of sexual abuse In 2012 we will be consistent in our responsible ap- sional advancement, culture and art, and environmental of children, Telenor has implemented filters that prevent proach to society and we will strive to remain the leader in protection. visiting these websites, and provided modern computer corporate responsibility in Serbia. Telenor collaborates with prominent and influential in- equipment and software to the Serbian Ministry of Interior stitutions and organization with the aim for our assistance Cyber Crime Department. to reach those that it is intended for. This is why more than Last year specially trained mediators established a 50 of our projects in 2011 were realized with partners such database on the Roma community in Serbia, which is now as UNICEF, the Serbian Ministry of Interior and the Ministry available to state institutions in charge of their integration. of Health. We also collaborated with universities, cultural Our collaboration with UNICEF and the Serbian Ministry of institutions with a long tradition, such as the National The- Health on this strategic project, called Enable, will continue atre in Belgrade, as well as smaller groups such as the “… in the following years. Iz kruga” women’s organization, which is fighting against I proudly point out that in 2011 the SGS Belgrade cer- violence against women with disabilities. We provided im- tification company confirmed our systematic approach to mediate assistance by activating humanitarian numbers in environmental protection, through the implementation of order to help resolve the consequences of natural disasters the ISO 14001 international standard, i.e. the Environmen- Kjell-Morten Johnsen and other adversities in Serbia and around the world. tal Management System. Among these activities I would CEO Telenor d.o.o. 8/9 RESPONSIBLE EMPLOYER Responsible Employer

Our company is a dynamic highly-profession- through which we have demonstrated that a al environment with continuous advance- large company can successfully implement ments in employee protection and invest- recommendations of the highest internation- ment. The interest that Telenor company has al institutions, such as the United Nations, to for the general welfare of employees is pri- achieve international standards and respect marily empirical, based on our good practice, Serbia’s positive law. 10/11 RESPONSIBLE EMPLOYER

Offices at the Telenor HQ in Belgrade Respectful Employer with We develop High Expectations and Vision our employees

Telenor employs 1,404 persons* between the ages The Mobility Program is dedicated to development of up to a year and are paid. To date they have included 48 of 21 and 61, with an equal proportion of female and Telenor Serbia employees, through their assignments in students: 28 interns up to three months, and 20 up to one male employees. Employees ages 31 to 50 account for other Telenor companies and vice versa. In recent years the year. the highest percentage – 83%: 66% are ages 31 to 40, numbers in these two groups have become balanced. In 2011 our employees had a wide range of trainings to and 17% are ages 41 to 50. More than half of the em- Last year Telenor improved its program for student choose from, ranging from professional to general corpo- ployees, 56%, hold higher education degrees (42% - internships in the field of communications, finance, engi- rate advancement, including: communications, leadership, university degrees, 14% college degrees). neering, marketing and human resources; these now last teambuilding and computer use trainings. All our employees abide by the “Telenor Code of Conduct” – from the Senior Management to persons acting on behalf of the company. Telenor has also developed a style of internal communication, called the Telenor Way. Working at Telenor should be a pleasure because employees should be bound by promises, respect and inspiration. Such a style of conduct is also applied in communication with users, partners and clients. 123 Telenor asserts human dignity, health, safety, pro- corporate trainings, tection, devotion, freedom of choice, open competition, totaling confidentiality of personal information and respecting 547 privacy. We do not approve of discrimination on any hours, with grounds, forced labor, child labor, sexual or other forms 1,457 of harassment, or conflict of interest. participants

118 attendants took part in 5 external trainings, i.e. 123 hours of professional training

*As of 31 December 2011 12/13 BUSINESS BASED ON ASSURANCE

Business Based on Assurance

Telenor Group, in all the markets that it oper- (environmental management) and OHSAS 18001 ates in, applies the so-called Business Assur- (occupational health and safety) standards, Ser- ance approach. This implies operation following bia’s positive law, rejecting prohibited business the principles of universal civilizational values practice and unfair competition. Telenor’s policy and strictly abiding by ethics, moral, law, inter- in this complex domain is covered by the Code of national conventions, as well as the ISO 14001 Conduct and Supplier Conduct Principles. 14/15 BUSINESS BASED ON ASSURANCE

Rejection of Unsafe Working Conditions and Environmental Pollution

Based on the internal management system of evalu- Our first task was to inspect and improve procedures Several procedures were revised at Telenor, along with also underwent electronic training on health and safety. ation, control and monitoring, a ten-member Business As- within the company, and the second was to improve coop- the risk analysis, and employees received intensive training This involved the line manager as a mentor, through which surance operating group assesses the areas of highest risk eration with suppliers. Responsible business practice in the on safe driving, especially off-road, they were subjected to we raised the management’s awareness and responsibil- in the corporate chain: from within Telenor itself to its part- supply chain is continuously controlled through: medical exams in accordance with their job description, and ity towards employees. The Business Assurance team su- ners. Our team is linked to other local operating groups, in - self-assessment questionnaires (SAQ) mammography. We additionally printed brochures about pervises the implementation of laws and other legal norms markets where the Telenor Group operates. - announced and ad-hoc visits to suppliers on-the-job safety and precautionary measures for certain in these fields at Telenor d.o.o and continuously develops It is our intention to maintain the following achieve- - additional reference pre-qualification criteria for suppliers types of jobs. In addition to regular training, all employees them, with the following indicators: ments: - semi-annual supplier risk assessment - absolute implementation of the law - accident reporting procedure - environmental protection, 0-tolerance towards on-the- - the contractual form of the Agreement on Responsible 11 inspections at Telenor offices, regional centers and warehouses job injuries, 0 violations of human rights Business Conduct with each Telenor supplier. - continuous development of corporate documents that Due to our cooperation with numerous construction 3 discrepancies; corrections agreed with employees will improve health, safety and environmental standards and assembly services suppliers we have developed a com- 2011 quality changes to reporting and controls of the line organization and the accidents - creating an employee and supplier culture in this area prehensive supervision of on-the-job safety for employees 0 accident rate maintained in 2011 - cooperation with suppliers with the aim of continuous op- at Telenor and at the contractors, as well as a system of 0 high-, mid- or low-level risk accidents at the company timization of the supply chain. reporting irregularities and/or significant discrepancy in operation.

4 inspections at Telenor offices, regional centers or warehouses 0 discrepancies; corrections agreed with employees 201 suppliers signed the Agreement on Responsible Business Conduct system of 0-tolerance of on-the-job injuries introduced and formalized, as well as the 2010 27 field inspections; 5 discrepancies; corrections agreed with suppliers accident reporting system 2 slight on-the-job injuries of people engaged on Telenor contracts 0 on-the-job injuries 2011 3 low-risk accidents in the supply chain 0 high-, mid- or low-level risk accidents at the company 0 high- or mid-level risk in the supply chain 109 positive ratings on supplier risk evaluation In 2012 we are determined to remain the leaders in organize electronic on-the-job health and safety train- creating a culture of health and safety in the telecommu- ing for all suppliers. It is Telenor’s ambition to continue its 79 suppliers signed the Agreement on Responsible Business Conduct nications sector – in its supply chain, and not to tolerate absolute intolerance of injuries on the job, to consult em- 20 field inspections; 0 discrepancies; corrections agreed with suppliers prohibited business practices, not to have a single injury ployees on these and health matters, and to maintain the on the job, and for there to be negligibly few accidents in accident level, as well as improve working conditions at the 2 on-the-job injuries of people engaged on Telenor contracts: 1 fatal, 1 with slight 2010 the supply chain. This is why in the first half of 2012 we will company. physical consequences 0 high- or mid-level risk in the supply chain 113 positive ratings on supplier risk evaluation 16/17 POLICY ON THE ENVIRONMENT AND ITS RESOURCES Policy on the Environment and its Resources

Telenor has a systematic approach to environmen- we also strive to raise employee awareness of tal protection in Serbia. This is why in this field, the necessity to preserve the environment, while through the Environmental Management System, through external campaigns and in communica- we focus on abiding by Serbian law and the ISO tion with suppliers we influence the environmental 14001 international standard. Through campaigns awareness of the general public and our associates. 18/19 POLICY ON THE ENVIRONMENT AND ITS RESOURCES

Telenor’s environmental manager in action Telenor employees’ children work on the eco-park We have joined the celebration of global environmental days, such as Earth Hour, on March 26, and Earth Day, April 22, with appropriate actions. For Earth Hour we turned off all the lights and illuminated advertisements on our office building and at larger shops in Serbia. On Earth Day we collaborated with the Supernatural movement on a celebration at our Green Corner, at the Jevremovac botanical garden in Belgrade, where we recorded citizens’ wishes for Earth, and handed out mobile applications with instruction on how they can contribute to the preservation of its resources. Parallel to that, between March and December 2011 we encouraged our employees and visitors to the Telenor building to behave responsibly towards nature, through eco- posters with various themes. We visually and verbally drew attention to the necessity to recycle paper, plastic, alumi- num, batteries and electronic waste. During the spring, summer and winter season we encouraged employees to plant a tree, to clean the filters in their air-conditioning units, to save water and electricity, to walk or ride their bicycles. Each individual poster contained a comprehensibly calculated saving for the environment and the household budget, which was the consequence of responsible behavior in this domain. Step Closer to In 2010 Telenor started implementing the ISO 14001 Environmental Management Standard, in order to reduce Good Environmental Practice the negative impact on the environment within which it operates. In 2011 our systematic approach was confirmed by the SGS Belgrade certification house. Together with our partners we developed the Telenor Additionally, in partnership with the First Basic Court in Since 2008 we have been monitoring energy consump- Eco Park with solar lighting, on an area of 400 square me- Belgrade, the Telenor Foundation equipped eleven court tion at our facilities, in the telecommunications network and ters, near Nebojša Tower in Belgrade. We thus donated to facilities with bins for recycling paper. The Turn the Page for travel. Telenor’s priority is to contribute to lower energy Belgrade a green oasis and contributed to raising public – Recycle campaign is compatible with Telenor’s goal of consumption and lower carbon dioxide emission, based on awareness of the importance of a healthy environment. The sustainable development, because it is systemic and it has sectoral analyses. project was awarded with Green Star by the Ecotopia Fund, already been joined by other judiciary bodies. The revenue Compared to 2010, Telenor’s energy consumption in for the best socially responsible campaign in 2011. from the processed paper will be invested in sports equip- 2011 was up by 6.3%, and carbon dioxide emission was up by ment, promoting a healthy lifestyle of Court employees, as 8.2%. This is mainly the consequence of the company’s con- well as helping vulnerable groups, especially the under- stant growth, and the development of the telecommunica- privileged and children. tions and retail network. 20/21 POLICY ON THE ENVIRONMENT AND ITS RESOURCES

Waste sorted for Energy Consumption (GWh) further processing in 2011

Travel 5.1 The total consumption of energy by the telecommu- 2011 Telecommunications network 30.3 nications network in 2011 was 30.3 GWh. The average con- Facilities 5.96 sumption per radio bearer was reduced by 10% compared to consumption in 2010. Last year we renewed our entire vehicle fleet, which Travel 5.13 One of the consequences of Telenor’s operations is a Electrical and now consists of vehicles with modern engines, guarantee- significant quantity of waste, which the Company separates Industrial batteries: 2010 Telecommunications network 27.66 electronic waste: ing lower fuel consumption and lower emission of harmful and prepares for recycling, in accordance with the law. 92% 229.66 t Facilities 6.12 12.82 t gases. This way the average fuel consumption per vehicle of the total waste in 2011 was sent to be recycled. was reduced by 12.8% compared to 2010.

Waste Management in 2011 Carbon Dioxide Emission (t) Average Fuel Consumption per Vehicle (liter)

Generated waste Recycled Waste 2011 2010 2011 2010 Wood: Metal: 9.39 t 1.48 t 305.22 t 279.41 t 23,746.42 21,953.49 1,513.90 1,736.69

In 2011 our facilities consumed a total of 5.96 giga- Modern Internet and mobile telephony tools have al- watt-hours of energy (GWh). The average consumption per lowed Telenor to reduce the number of airplane flights by Cables: Furniture: facility was 0.101 GWh, which was a reduction of 14% com- 120 in 2011 – and to reduce the mileage by 9.8%. 2.78 t 2.34 t pared to consumption in 2010. Partners

Average Energy Consumption per Facility (GWh) Airplane Flights (km) Belgrade City Parks City of Belgrade Secretariat for Environmental Protection Ringier Axel Springer publishing company

2011 2010 2011 2010 RTV B92 Supernatural movement Plastic: Paper/Cardboard: 6.15 t 12.95 t 0.101 0.118 909,226.00 1,007,762.00 Students of the University of Belgrade Faculty of Biology Vlade Divac, Žarko Paspalj (Olympic Committee of Serbia) World Wildlife Fund (WWF) 22/23 5 YEARS OF SOCIAL CONTRIBUTION

Years of Social

The most diverse segment of the report on Tele- are to a great extent projects that we have been Contribution nor and Telenor Foundation projects in Serbia last successfully realizing based on our own ideas and year indicates that its social activity is wide-rang- those that we have joined as a corporation that ing. Our expertise and support in the form of tele- recognizes society’s long-term needs. This is why communications and handsets was received by our partners have been state institutions, the UNI- citizens from many social groups in Serbia. These CEF office, as well as the third sector in Serbia. 24/25 5 YEARS OF SOCIAL CONTRIBUTION

The Telenor Serbia CEO, the UNICEF Serbia director and the Serbian Minister of Health at the official signing of partnership contract Sustainable Projects Donations in for the Progress of Products and Services Local Communities

Application of core competence in social responsibility: The Telenor company has launched and supported strategic socially responsible projects which have involved various teams in cooperation with different partners, but it also contributes to society through the initiatives of the RSD 27,445,436.77 65% Telenor Foundation. In its five-year history, the Telenor Foundation has provided assistance to underprivileged and vulnerable strata of Serbia’s citizens, as well as youths, with the aim of providing for their educational and professional development in cir- Corporate philanthropy: cumstances of highly-dynamic progress of modern society. The Foundation also contributes to the decentralization of art, culture, science and art in Serbia, as well as general environmental development. RSD 8,130,828.66 19% We create transparent and public partnerships with state institutions and nonprofit organizations, following a two-level procedure, as required by our Statute. Competent teams assess and select ideas that have been sent in, according to clearly defined criteria, which are then submitted Operating costs*: to the Telenor Foundation Board of Directors. The Board then decides, at regular annual sessions, which ideas will receive Foundation Board is chaired by Kjell-Morten Johnsen, CEO Sciences and senior associate at the Institute for European support. Our partners are required to submit to the Board a of Telenor d.o.o. In addition to other fields, he built his career Studies in Belgrade. The Board member from the media sec- public report about their progress and a detailed summary in fixed-line and mobile telephony (Telenor, VimpelCom, tor is Veran Matić, founder and editor-in-chief of TV B92. The RSD 6,826,297.19 16% of the results. Golden Telecom). Another Telenor member of the board is Foundation managing director since its founding has been The Telenor Foundation Board of Directors consists of Sandra Štajner, CCO, who built her career in communications Ana Krstić, who was entrusted with these duties because of six prominent people whose work has been socially veri- both in corporations and as an independent consultant lo- her long and abundant professional experience in the field of fied in practice: five members, two of whom are employed cally and abroad. The members of the Board with the high- corporate social responsibility and international relations. by Telenor, and advisor Dina Johnsen, a photographer with est academic titles are Prof. Dr. Branko Kovačević, Chan- In 2011 the Telenor Foundation launched and supported sixteen years of experience in the publishing industry and cellor of the University of Belgrade, and Prof. Dr. Slobodan more than 20 projects, and collaborated with more than 30 TOTAL: RSD 42,402,562.62 involvement in culture affirmation projects in Russia. The G. Marković, associate professor at the Faculty of Political partner organizations. * Including taxes, publication production, project promotional activities 26/27 5 YEARS OF SOCIAL CONTRIBUTION

The Telenor Foundation managing director, a Belgrade City Council member and the Assistant Mayor of Belgrade surf the Internet in the park Mediator visiting Roma settlement Towards Comprehensive Roma Integration through Technology

The Povezivanje project is the result of our collaboration with UNICEF and the Ministry of Health, with the aim of continuous long-term improvement of the general, health, administrative, legal and telecommunications literacy of the Roma community in Serbia. Through portable computers with reporting and data- entry software, telephones, Internet and intensive training - contribution of our Company - healthcare mediators from the Roma community have been able to communicate much more efficiently between themselves and with the Romas (last year 105,495 people were visited). Beforehand 60 mediators underwent training at our Belgrade offices by Telenor experts on how to use the provided equipment and programs, and UNICEF instructed them on public health, prevention of contagious diseases, healthcare and insurance rights, regis- According to the words of Serbian Minister of Health tering children in Roma families and communications skills. Zoran Stanković “The support that the Ministry of Health Last year the Roma mediators created a database that has received through the Povezivanje project has helped is used by all relevant state institutions dealing with inte- the mediators in a number of ways to do their job with Enable – Our Services gration of Roma people. greater quality and efficiency.” for Social Good .

Telenor has used the term “Enable”, this economical Networking in the Park Between 1 April 2010 and 31 December 2011, 75 medi- VACCINATED: and internationally recognized label for its concepts of ators from 60 cities throughout Serbia received training; 13,593 persons projects for long-term social contribution through tele- As of last summer free Internet browsing and email 7,367 persons received personal and identity documents; communications services. The results are continuously are available in Belgrade, Subotica, Požarevac, Lazarevac, ENROLLED IN SCHOOL: 12,212 children and 1,381 grown ups were vaccinated; very good. Namely, last year again saw an increase in the Aranđelovac, Niš, Zaječar and Loznica. 3,238 children 1,514 pregnant women and new mothers were examined; number of cities where free Internet access was available In the past four years we have helped Serbia’s citizens adults were assigned a doctor, according to gender in public parks. Also from the beginning of 2009 to the end access the Internet, buy providing free access in 29 Inter- 13,234 EXAMINED: of 2011 the Povezivanje project resulted in the registration net parks in 16 cities throughout Serbia, with ten located in and age; 3,238 children were enrolled in school; families who 1,514 pregnant women of 960 Roma settlements, their structure, and healthcare Belgrade. They function year-round or with a break during required hygiene education were visited 168,054 times. and new mothers records were created for their residents. This encompassed the winter. We are proud of this idea because we were the 33,086 families, i.e. 115,241 persons. first to come up with it in the Western Balkans. 28/29 5 YEARS OF SOCIAL CONTRIBUTION

The Core Network and VAS Planning manager, CR coordinator in Telenor Serbia and the Dean of the Faculty of Electrical Engineering present the “Prof. Dr. Ilija Stojanović“ Award to one of the best graduates

Free Internet and Tablet Computers for Science

At the end of 2011, the Telenor Foundation Award Safe – Telenor’s innovation “Prof. Dr. Ilija Stojanović”, which was established in 2007, against cyber crime was presented to the best graduate students from the De- partment of Telecommunications, the authors of the best In 2005 Telenor in Norway was one of the first mobile student papers at the TELFOR 2011 conference, and the operators in the world to directly protect Internet access in author of the best professional paper published in an in- its operation, by applying special filters. The other mem- ternational journal. bers of the Group have followed this model, with the com- The award winners were graduates Zdravko Zubac pany in Serbia being included last year. from the University of Belgrade, Faculty of Electrical Engi- neering, Dušan Cvetković from the University of Niš, Faculty of Electronics, and Siniša Suzić, from the University of Novi Contributing to Online Safety Sad, Faculty of Technical Sciences. The best student papers were Comparison of Five An- At the beginning of last summer, we signed an agree- According to Interior Minister Ivica Dačić “the struggle tennae for WBAN Application, by Aleksandra Krneta from ment with the Serbian Ministry of Interior, as the first and against this form of crime comes second, after terror- Support through Services, the Faculty of Electrical Engineering in Belgrade; Digital only operator in Serbia, on a strategic cooperation in order ism, with the Cyber Crime Department achieving signifi- Equipment and Competence Guitar Tuner, by Miodrag Stanojević and Miloš Bjelić from to introduce filters for blocking access to illegal websites cant results in its three-year operation, despite modest the Faculty of Electrical Engineering in Belgrade; and Im- with elements of child sexual abuse. Telenor users that equipment.” It is the opinion of Telenor CEO Kjell-Morten plementation of LC Codes on TelosB Platform, by Jelena attempt to access website of this type from their mobile Johnsen that having allowed children quick and easy Inter- As an IT and telecommunications corporation, it is in Milošević from the Faculty of Technical Sciences in Novi telephone or computer are forwarded to our “Stop page”. net access, via computer or mobile telephone, Telenor is Telenor’s interest for a greater portion of Serbia’s popula- Sad. There have been 116 such cases since the beginning of the also responsible for their safe virtual communication. This tion to master them, especially youths and children. Name- The most important professional paper published in- realization of the project. At the same time, the Serbian is why Johnsen pointed out that the company that he heads ly, educating this segment of society is in the focus of our ternationally was Efficient Analysis of Large Scatterers by Ministry of Interior Cyber Crime Department submits Tele- considers telecommunications “a sector that can contrib- attention. Telenor’s determination to transfer its abundant Physical Optics Driven Method of Moments, by Miodrag nor a list of sites that the Ministry of Interior and Interpol ute to the reduction of online sexual abuse of children.” professional experience stems from this attitude and our Tasić and Branko Kolundžija. have determined to contain illegal material. He has said that this agreement with the Serbian Ministry operations. A higher level of their IT and telecommunication of Interior is the first step by individual operators and the training is very significant in this respect because it allows industry in this direction. for the faster and more efficient adoption of knowledge and skills. 30/31 5 YEARS OF SOCIAL CONTRIBUTION

The Serbian Minister of Culture, Information and Information Society, the Stari Grad Municipal Mayor, and Princess Jelisaveta, during the Art Tour Details from the open-air Art Tour in Belgrade

Modern Telecommunications Equipment and Telenor Competence for the Faculty of Electronics in Niš

During last year’s continuation cooperation between the Faculty of Electronics in Niš and the Telenor Founda- tion, a donation of new equipment for modernizing teach- ing and more efficient authoring of scientific papers was made to the student Laboratory for Telecommunications. Furthermore, a computer with the latest Intel Core i7 pro- cessor will be of use to doctoral students for complex nu- merical calculations, modeling and simulation of telecommunications systems. A technical expert from Telenor explained to the students the development of mobile networks and the possi- bility of introducing advanced LTE technology, so that they might gain clear insight into the application of theory.

Electronic PISA Testing Audio and SMS Guide for National Museum Audio and SMS Catalogue for the First Time in Serbia Works in Streets of Belgrade for Pavle Beljanski Collection

We loaned the Serbian Ministry of Education Sci- During the summer of 2011 the general public, especially During October and November 2011 an exhibition of ence 40 portable computers so that 1,000 students at 50 youths, had the opportunity, to see 33 reproductions of paint- the Novi Sad-based Pavle Beljanski memorial collection, schools in Serbia could take trial tests during May, part of ings by local and international artists from the National Mu- titled The Pavle Beljanski Collection: Again in Belgrade, was a global education study that is carried out every three seum, which is presently undergoing renovation. The paintings held at the Army Culture Center in Belgrade. The exhibition years. were displayed along Knez Mihailova Street and Čika Ljubina consisted of 68 pieces by 32 Serbian Art Nouveau painters Street, as part of the Art Tour project. Our company contributed and Serbian sculptors from the first half of the 20th century. an audio guide to the project (available by dialing a telephone Telenor made it possible for members of the audience Knowledge from Practice number), so that those interested could gain more information to learn about the work of collector and patron Pavle Bel- about the displayed paintings. Furthermore, our users could janski, his trust and memorial, by dialing a telephone num- Last May, at the Union University Faculty of Computer learn more about the works and authors by SMS, as well as ber, while information about the collection was also avail- Science in Belgrade, as part of the IT Open Days seminar, download photos of the works from the Telenor WAP portal. able via SMS.

Lecture by the Technology strategy and coordination area manager Telenor’s Technology strategy and coordination area man- The patron of the Art Tour project was Princess Jelisaveta As the exhibition was also intended for persons with in Telenor Serbia at the Faculty of Electronics in Niš ager presented the topic “Mobile Network Evolution – from Karađorđević, and it was realized thanks to our strategic part- impaired sight, since it was possible for them to tactilely Voice to Data” in an accessible and practical manner, to 40 nership with the National Museum, the Stari Grad municipality learn about the sculptures, Telenor donated two special of the best students in Serbia. and the Hewlett-Packard Company. audio devices that provided them with audio information about the exhibition. 32/33 5 YEARS OF SOCIAL CONTRIBUTION

Students from Bor at the Telenor Serbia HQ talking to women employed at the Company Active senior citizens in Sokobanja

www.olimpijada3d.org Telenor Celebrates Girls in ICT Day

The best students from the “3. oktobar” Primary School in Bor visited Telenor last year as part of the encourage- ment at an early age to choose a career in ICT, which is cel- ebrated the last Thursday in April. The students visited our administrative building and the operational control center in order to directly gain insight into the complexity of an ICT such as Telenor. In talks with women employed at our company they learned that our employment policy is gender sensitive and got information about career opportunities in our field. The girls from Bor also showed the self-con- fidence to learn about the field in their further education, which in our public opinion is mainly reserved for the male portion of the population.

Effective Assistance for Persons with Disabilities Victims of Violence

With the help of computer equipment provided last Towards Successful Aging Contribution to Ethical Reporting on Children year by the Telenor Foundation, the Belgrade-based non- governmental organization “…Iz kruga” has created a mod- Thanks to Telenor the organizers of the 4th Olympiad Journalists Mirko Rudić, Marija Obrenović and Saša ern database of all its beneficiaries, which will be made of Sports, Health and Third-Age Culture in Sokobanja had Stojković received an award at the end of 2011 for professional available to three other associations in Novi Sad, Kragu- Internet access, which improved computer classes for el- media reporting on the social inclusion of most vulnerable jevac and Niš. The SOS hotline used by persons with dis- derly persons from 76 municipalities in Serbia. With this as- children. The journalists received a UNICEF award, and Telenor abilities who are victims of violence, to contact this orga- sistance we helped narrow the generation gap in Serbia. awarded them an Internet modem and a one-year subscrip- nization for help, has been expanded with an additional six tion, while our Foundation presented them each with a laptop. telephone lines. This way instead of one call, six women will The panel of judges consisted of representatives of the media, be able to take calls at the same time. Telenor female managers sharing the Ministry of Labor and Social Policy, UNICEF and Telenor. their experiences with the girls The “…Iz kruga” civic association is the only organization that registers violence against women with disabilities in Serbia, and it has been providing psychosocial support and free legal aid to its beneficiaries for 15 years. 34/35 5 YEARS OF SOCIAL CONTRIBUTION

A representative of the A Step Forward association from Kruševac receives an award from the Telenor Foundation managing director Assistance for Underdeveloped Regions Activation of Humanitarian Numbers Last year we once again supported the competition Helps Disaster Victims and Those Most in Need organized by the Places in the Heart Fund, which receives various ideas for actions from organizations in smaller com- Through humanitarian SMS where every Telenor munities. Our financial support and free one-year Internet user in Serbia could send aid we helped the victims of the catastrophic earthquakes in Kraljevo and Japan and the floods in Novi Pazar, the building of a Doctor’s Tower home in Belgrade for parents of children suffering from cancer, among others; we helped raise money for the relocation of children from the shelter run by the Insti- tute for Education of Children and Youths in Belgrade, helped the hungry in Africa, supported the Battle for the Babies campaign by the B92 Fund for providing incubators, supported soup kitchens in Kosovo in the campaign by the Eparchy of Raška and Prizren, and joined the campaign for the Shelter for Children and Youths, by the Belgrade Center for Youth Integration.

By activating 16 humanitarian numbers in 2011 we raised almost subscription went to the A Step Forward association from Telenor for Better Media Presentation of Activism Kruševac, for the project Daycare Center for Children and RSD 8,000,000 Youths at Risk. Through this project the association raised Đorđe Milić from the “Josif Pančić” Scout organization which was spent on resolving awareness in its environment and pointed out the impor- in Niš last summer won the third prize, a one-year Internet social issues in Serbia subscription, in the photo competition for the photo “Eco tance of paying attention to the issue of children at risk. and worldwide. Step”. The competition was part of the photo selection within the Visibly Better campaign organized by the Insti- tute for Sustainable Communities. The campaign aimed to improve media presentation of activism and solidarity in our society. Three hundred photos that were sent in were judged by an expert panel of judges. 36/37 WE REMOVED BARRIERS We Removed Barriers

One of the reasons for establishing the Telenor ment and meeting their special needs. We were on Foundation was to help vulnerable groups in Serbia, the ground – from the Special Olympics in Athens, among others. Last year we continued to support to the Home for Blind and Visually Impaired Persons persons with various disabilities in their develop- in Pančevo, and the National Theatre in Belgrade. 38/39 WE REMOVED BARRIERS

Official opening of new houses at the Home for Blind and Visually Impaired Persons in Pančevo Involvement in the Campaign for Helping Children with Prematurely Born Babies Malignant Diseases

We joined the Battle for the Babies campaign, orga- We joined the project “Psychosocial Assistance and nized by the B92 Fund, with the aim of raising funds for the Support for Children with Cancer and Their Families”, or- procurement of 100 modern incubators for prematurely ganized by the Zvončica association in Belgrade. This or- born babies, necessary for healthcare institutions through- ganization provides psychosocial, financial, educational out Serbia, primarily the Institute for Neonatology in Bel- and advisory assistance to children living with malignant grade, which cares for the largest number of these infants. diseases and their families. We helped finance a year long Telenor also opened a humanitarian number through which engagement of medical and educational staff, as well as our users could support the national campaign by sending the IDE art group, which organized creative workshops. an SMS from September 2011 until January 2012.

Contribution to Independent Living of Blind and Visually Impaired Persons

In Pančevo we fully equipped six houses for visually With the aim of continuing activities focusing on this impaired persons, where 36 persons will live independent- target group, we established a partnership with the Asso- ly. They will still be under the care of the Home for Blind and ciation of Students with Disabilities in Novi Sad, providing Visually Impaired Persons in Pančevo, whose beneficiaries part of the audio literature for blind and visually impaired they have been so far, but they will live in 64-square meter students at the University of Novi Sad. houses that are located on the premises of the Home.

Telenor Serbia CCO at the Institute for Neonatology in Belgrade 40/41 WE REMOVED BARRIERS

Participants in the Special Olympics in Athens Eliminating Barriers at the National Theatre for Persons with Disabilities

Believing that we are helping blind and visually im- theatric art into audible media in real time and can be used paired persons develop and proving them with opportu- by five persons simultaneously on the Main Stage, and ten nities for fulfilling cultural needs, we have adapted the persons on the Raša Plaović Stage. building of the National Theatre in Belgrade, our strategic Furthermore, we have completely renovated one of partner. the toilets on the Raša Plaović Stage in order to adapt it Now the Main Stage at the National Theatre and the to the needs of persons with disabilities. Plans also call for Raša Plaović Stage have audio description equipment, pro- the adaptation of the toilets on the Main Stage for persons vided by our Foundation. This equipment translates visual with disabilities.

For Social Visibility of Telenor Foundation Outfitted Persons with Developmental Serbian Special Olympians Disabilities Sports activities for persons with mental disabilities are a way for them not to neglect physical health, and con- In 2011 Telenor continued its cooperation with the Cen- sequently their general wellbeing. This is why our partner, ter for Quality Education on the Social Club for Children and the Special Olympics of Serbia athletic association, has in- Youths with Developmental Disabilities in Kragujevac, as well volved them since 2002. We provided sports equipment for as with the Stari Grad Center for Assisting Persons with Devel- the team of 46 athletes and their 15 coaches to compete opmental Disabilities, on the Living Together Info Center, by in the Special Olympics in Athens in football, basketball, extending their free subscription to Telenor Internet, with the swimming, athletics, table tennis, and bocce. This team aim of improving and modernizing their working conditions. won a total of 15 medals.

Audio equipment for blind and visually impaired persons at the National Theatre in Belgrade 42/43 SUPPORTING THE ARTS Supporting the Arts

In 2011 the Telenor Company and Telenor Foun- partnerships with small art groups, whose expres- dation supported art and cultural institutions of sion, document and space include modern tech- national importance. We have also established nologies. 44/45 SUPPORTING THE ARTS

Photo-monograph of the National Theatre The Unseen Beauty – Photo-monograph of the National Theatre in Belgrade

The production of the photo-monograph is the bril- liant outcome of a long-standing strategic partnership between the Telenor Foundation and the National Theatre in Belgrade, modeled after Telenor’s cooperation with the Bolshoi Theatre in Moscow and the National Theatre in Oslo. This time photographer and photo-monograph author Dina Johnsen, an advisor to the Telenor Foundation Board of Directors, presented the spirit of this theatre, the stars of its drama, opera and ballet, in a 140-page luxu- rious book. By flipping through the pages it is possible to visually “read” the originality of Konstantin Kostjukov, Ašhen Ataljanc, Predrag Ejdus, Ljiljana Blagojević, Nataša Ninković and others, and it represents a genuine esthetic experience. Johnsen’s lens also sheds artistic light on the numerous artisans at the national theatre. The long-term far-reaching cooperation with the Na- tional Theatre also led to the elimination of barriers that prevented blind and visually impaired persons from following theatre performances. Consequently the National Theatre became the first theatre in the region to adapt its stages to this audience. For more details on this project see the Socially Vulnerable Groups section. Part of the National Theatre ballet ensemble

Shoemaker shop at the National Theatre 46/47 SUPPORTING THE ARTS

Artwork by Ivana Ivković, part of the Telenor Collection of Serbian Contemporary Art Artwork by Vesna Pešić Do Your Best – 2012 Telenor Art Calendar

On the eve of every New Year Telenor prints art cal- endars. This year we collaborated with artists Mane Radmanović and Jordan Cvetanović, who headed a team of gifted young artists – Vesna Pešić, Monika Lang and Nebojša Cvetković. Their works on the topic of Telenor’s sponsorship of the Olympic team of Serbia, as well as past Olympic achievements by our athletes, were printed with a

Displacements – print run of 5,500 copies. The calendar was also available Internet Art Performance in the form of mobile a application and can be downloaded from our website. Detailed information on this venture is also available on our WAP portal. In the words of Mane Radmanović, the project’s cre- The Displacements virtual performance is the result of our We sponsored this art group’s appearance at the ative director, “the main artistic idea of the calendar is partnership with the KIOSK platform for contemporary art. Prague Quadrennial, the global exhibition of performance empowerment of the individual in order to achieve per- The focus is on holographic projection, i.e. the online design and space, which is organized as national pavilions sonal goals in 2012. This is why every month has its key- opportunities for performance art. Namely, this project in- and has been taking place for four decades. We then pre- word, its slogan and precise information on the achieve- vestigated art potentials of modern technologies – video, sented the work of these artists to the public in Belgrade. ments of our athletes at the Olympic Games. The reverse audio, streaming, Skype, chats – with the purpose of creat- These were holographic boxes by Ana Sofrenović, Dalija of each page briefly explains the keywords – how not to ing artwork, its content and the place where it is created. Aćin, Igor Stangliczky, Manja Ristić, Siniša Ilić and Bojan sink in 2012 when you need to do your best!” From geographically remote locations artists create live, Đorđev, Dragan Mileusnić and Željko Serdarević. on the Internet, using holographic projections, while the Dalija Aćin’s holographic box has become part of Tele- Artwork by Nebojša Cvetković physically present audience experiences the display si- nor’s collection of Serbian contemporary art, which last multaneously. The artistic ambition of the KIOSK platform year was expanded by artwork worth more than one million is also exhibited in the archiving of performances. dinars. 48/49 AWARD

Award Telenor representatives at the Virtus Award ceremony

A Company’s Virtue Is Assessed by Society

Last year Telenor received its second Virtus Award, a pres- tigious award presented by the Balkan Community Initia- tives Fund (BCIF) which has been presented for the past five years to companies for contributions to the social good in Serbia. We received the award for strategic partnership with the local UNICEF Office and for the Povezivanje project, as one of the segments of this partnership, where the Serbian Ministry of Health was also one of the partners. Report on Sustainable Business Operations for 2011

Publisher Photos The Telenor Foundation Dina Johnsen Ivan Zupanc For the Publisher Dušan Atlagić Sandra Štajner Milana Jeremić

Editorial team: Translation Ana Krstić (Editor in Chief) Vuk Tošić Katarina Panić (Executive Producer and collaborator on the segment 5 years of Social Contribution) Print Ivana Vranjican (Policy on the Environment and its Resources) Altanova Marija Marković (Business Based on Assurance) Vanja Kisić, Jelena Subotički, Miroslava Drapšin Print Run (Responsible Employer) 300

Associates Ana Kulić Slađana Jovanović Jelena Ignjatić Goran Stupar Vladimir Mirkov Contact CIP - Каталогизација у публикацији Народна библиотека Србије, Београд Art Director Telenor Foundation Mane Radmanović Omladinskih brigada 90 658.1:621.391(497.11)”2011” 11070 Novi Beograd Texts and Serbian Language Editing www.telenor.rs/info/cr SUSTAINABLE buisness operations Sandra Šare [email protected] report 2011 / [texts Sandra Šare ; translation Vuk Tošić]. - Belgrade : Telenor foundation, 2012 (Beograd : Altanova). - 49 str. : fotogr. ; 26 cm

Izv. stv. nasl.: Izveštaj o održivom ISBN 978-86-88921-03-9 poslovanju 2011. - Tiraž 300.

ISBN 978-86-88921-03-9 1. Šare, Sandra [уредник] a) Теленор (Београд) - 2011 Belgrade, 2012 COBISS.SR-ID 189643788 9 788688 921039