Telenor Takes the Mobile Internet to the Masses
Telenor takes the mobile Internet to the masses The Mobile Internet Asia project hit the ground running this spring. Telenor is on its way to bringing the Web to the masses on both feature phones and smartphones. Today Asia is experiencing the world’s most rapid growth when it comes to mobile Internet usage. In the past two years alone, mobile Web traffic has tripled on the continent, making Asia the source of 18 percent of the world’s mobile Web browsing (source: Statcounter, Pingdom). In order to play a central role in capturing a share of this growth, Telenor Digital Services kicked off the Mobile Internet Asia (MIA) project in April this year. A mobile Internet leader in Asia “Telenor Group and its Business Units have, for several years now, focused on the importance of mobile Internet in Asia, and we have run pilot projects in this area to find the best solutions that meet the needs of our customers,” says Sissel Henriette Larsen, Vice President and Head of Services, Telenor Asia. “By starting the MIA project now, we are making a formal move to become leaders in mobile Internet in Asia. We want to tap into this explosive growth and the best Internet experience to customers.” The MIA project, under the Telenor Digital Services umbrella, includes two main focus areas: “Build the Base” and “Smartphone”. Each focus area shares the goal of establishing Telenor as a leader in providing mobile Internet. However, the two work streams differ in terms of who is targeted and how. Accelerating smartphone growth in Asia The Smartphone work stream within in MIA project is newly headed by Mark (Amarit) Sukhavanij, effective July 1, 2012.
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