Annualrepeng II.Pdf
ANNUAL REPORT – 2007-2008 For about six decades the Directorate of Advertising and on key national sectors. Visual Publicity (DAVP) has been the primary multi-media advertising agency for the Govt. of India. It caters to the Important Activities communication needs of almost all Central ministries/ During the year, the important activities of DAVP departments and autonomous bodies and provides them included:- a single window cost effective service. It informs and educates the people, both rural and urban, about the (i) Announcement of New Advertisement Policy for nd Government’s policies and programmes and motivates print media effective from 2 October, 2007. them to participate in development activities, through the (ii) Designing and running a unique mobile train medium of advertising in press, electronic media, exhibition called ‘Azadi Express’, displaying 150 exhibitions and outdoor publicity tools. years of India’s history – from the first war of Independence in 1857 to present. DAVP reaches out to the people through different means of communication such as press advertisements, print (iii) Multi-media publicity campaign on Bharat Nirman. material, audio-visual programmes, outdoor publicity and (iv) A special table calendar to pay tribute to the exhibitions. Some of the major thrust areas of DAVP’s freedom fighters on the occasion of 150 years of advertising and publicity are national integration and India’s first war of Independence. communal harmony, rural development programmes, (v) Multimedia publicity campaign on Minority Rights health and family welfare, AIDS awareness, empowerment & special programme on Minority Development. of women, upliftment of girl child, consumer awareness, literacy, employment generation, income tax, defence, DAVP continued to digitalize its operations.
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