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The Asian and Pacific Centre for Transfer of Technology (APCTT), a subsidiary body of ESCAP, was established on 16 July 1977 with the objectives: to assist the members and associate members of ESCAP through strengthening their capabilities to develop and manage national innovation systems; develop, transfer, adapt and apply technology; improve the terms of transfer of technology; and identify and promote the development and transfer of technologies relevant to the region. The Centre will achieve the above objectives by undertaking such functions as: Research and analysis of trends, conditions and opportunities; Advisory services; Dissemination of information and good practices; Networking and partnership with international organizations and key stakeholders; and Training of national personnel, particularly national scientists and policy analysts. The shaded areas of the map indicate ESCAP members and associate members The Asia Pacific Tech Monitor is a bimonthly journal of the Asian and Pacific Centre for Transfer of Technology CONTENTS (APCTT) that brings you up-to-date information on Vol. 26 No. 4 Jul - Aug 2009 trends in technology transfer and development, technology policies, and new products and processes. The Yellow Pages feature z Business Coach for innovative firms, Introductory Note 2 as well as technology offers and requests. z Technology Market Scan 3 Website: http://www.techmonitor.net z Technology Scan 7 z Special Feature: Innovation in SME clusters Editorial Board Dr. Krishnamurthy Ramanathan Cluster and innovation promotion in Styria 11 Mr. Nanjundappa Srinivasan Gerd Holzschlag, Michael Kerschbaumer, Dr. Satyabrata Sahu Markus Gruber and Simon Pohn-Weidinger All APCTT Dr. Guenter Clar The business strategy of SME and partnerships: SEZ (Steinbeis-Europa-Zentrum), Germany Cases of intermediary goods manufacturer 22 Mr. Mikael Henzler and SME network Adelphi Research, Germany Nobutaka Odake Promoting innovation in SMEs through transfer ASIAN AND PACIFIC CENTRE FOR TRANSFER OF TECHNOLOGY of technology: Lessons from a metalworking 30 Adjoining Technology Bhawan industry cluster in Indonesia Qutab Institutional Area Tulus Tambunan Post Box No. 4575 New Delhi 110 016, India Technology, innovation and collaboration of Tel: (91) (11) 2696 6509 firms: The case of light engineering clusters 37 Fax: (91) (11) 2685 6274 E-mail: [email protected] in Bangladesh Website: http://www.apctt.org Nurul Quadir and Rasel Mahamud Capitalizing on innovation for exports Opinions expressed by the authors by the SME sector 42 are not necessarily those of APCTT. Nguyen Ngoc Anh, Nicola Jones, Nguyen Duc Nhat The designation employed and the presentation of material in the and Nguyen Dinh Chuc publication do not imply the z endorsement of any product, process Intellectual Property Rights or manufacturer by APCTT. Intellectual property strategies of the 47 Indian medicinal sector since 2005 The contents of the Tech Monitor may be N. Lalitha reproduced in part or whole without change, provided that the Tech Monitor and the z Tech Events 54 authors concerned are credited as the source and a voucher copy of the z Tech Ventures & Opportunities publication that contains the quoted Business Coach material is sent to APCTT. Start-up Venture Creation 56 This publication has been issued without Technology Transfer 58 formal editing Venture Financing 61 Marketing 63 ISSN : 0256-9957 Green Productivity 65 Tech Opportunities Technology Offers 67 ASIAN AND PACIFIC CENTRE FOR TRANSFER OF TECHNOLOGY OF THE ECONOMIC AND SOCIAL COMMISSION FOR ASIA AND THE PACIFIC Technology Requests 69 apidly increasing global competition presents many unforeseen challenges for small and medium-sized enterprises (SMEs) to sur- Rvive, sustain and grow profitably. These challenges are viewed with critical concern by policy planners since SMEs have been playing a vital role in the growth of national economies around the world. According to Intoductory Note the United Nations Conference on Trade and Development, SMEs in developed countries account for approximately 95 per cent to 99 per cent of all enterprises. They employ 66 per cent of the workforce and account for 55 per cent of national turnover. In the Asian region outside Japan, about 27 million SMEs account for over 93 per cent of industrial output and employ more than 87 per cent of the workforce. In this scenario, innovation can and does play an important role in en- hancing the performance of SMEs in terms of output and growth, thereby strengthening their competitive position. Innovation practices and strategies are dynamic processes that are increasingly drawing upon on modern technology management practices and tools. SMEs, therefore, need to become adept at deploying modern innovation management tools and techniques to enhance their innovation capabilities in order to grow and sustain their competitiveness. In today’s technology-driven business setting, developing all encompassing internal innovation capabilities is no longer considered feasible to gain and sustain competitive advantage. Hence, more and more enterprises are trying to enhance their innovation performance through strengthening collaboration across industrial clusters and networks. Clusters appear to provide an effective platform for SMEs to promote and better manage their innovations based on the mutual interests of members in the cluster. Innovation activities carried out in SME clusters have interesting advantages. Clusters provide a platform for enterprises to share a range of resources such as physical infrastructure, knowledge resources, ideas, skills, innovation management practices, technologies, competencies, production facilities, and business networks. Furthermore, partner enterprises can share their knowledge, experience and resources to strengthen mutually- beneficial innovation capabilities. These advantages can facilitate a rapid flow and diffusion of information and ideas across enterprises in the cluster. However, the success rate of innovations in these clusters appears to depend largely on the extent of knowledge creation and the partnering mechanisms used by the enterprises. Although the concepts and techniques of innovation management have been popularized over time, their institutionalization and application in SME clusters is still evolving in accordance with changing business needs. In SME clusters, innovation management tools and practices appear to mainly address issues such as accessing and utilizing scientific and technical skills, patent search and patenting, pilot-scale testing, trial manufacture, value addition, product quality improvement, market introduction, and training needs. In today’s rapidly evolving global business setting, innovation management in SME clusters have to deal with many more critical issues and challenges in areas such as assessment of technological strengths and formulating appropriate development strategies, decision-making in terms of seeking out and seizing business opportunities through expansion and diversification, technology portfolio selection, and deploying effective technology transfer processes and practices. Efficient management of innovation in clusters could also promote an active innovation culture among enterprises in a locality or region. This issue of Asia Pacific Tech Monitor highlights the strategies, best practices, experiences, challenges and opportunities in the promotion and management of innovation in SME clusters. Dr. K. Ramanathan Head of UNESCAP/APCTT Technology Market Scan INTERNATIONAL China) with the strongest score for any the average software piracy rate in the country in the patent index; and sig- Asia-Pacific region rose by two per cent nificant climbs in both the trade mark to 61 in 12 months with losses reach- Global Intellectual and copyright rankings,” the release ing over US$15 billion. Property Index said. Mexico also made good gains IDC has predicted that lowering PC and was especially favoured for cost software piracy by 10 points over four According to a survey conducted by effectiveness of enforcement. Canada years would create 600,000 additional the European legal firm Taylor Wess- has had a setback – while it gained jobs worldwide. The findings showed ing LLP, India and China fare last in a little in overall rating and remained that the global economic recession intellectual property (IP) competitive- unchanged in rank and tier, its fall in ness, being placed at the 23rd and 24th copyright rating and rank was the big- was having a mixed impact on soft- positions, respectively, in the Global gest for any sub-index. ware piracy. The piracy level was found Intellectual Property Index (GIPI) 2009. to be less than 20 per cent in Japan, The United Kingdom tops GIPI 2009, http://www.domain-b.com the United States, New Zealand and and is followed by Germany and the Luxembourg, and over 90 per cent in United States. Software piracy rate Armenia, Bangladesh, Georgia and Zimbabwe. According to the IP ranking, the United is on the rise Kingdom, Germany, the United States, http:// Australia and the Netherlands are to- The Sixth Annual Global Software Pi- www.thehindubusinessline.com gether in Tier 1; Canada, Ireland, New racy Study findings reveal that the Zealand, France and Singapore are worldwide software piracy rate has ASIA-PACIFIC in Tier 2; Japan, Israel, Spain, South risen for the second year in a row, Africa and the Republic of Korea are from 38 per cent to 41 per cent. This Major telecom companies in Tier 3; Mexico, UAE and Italy are in