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RADIOASIA2016 CONFERENCE 25 – 27 April 2016, Beijing, China

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RADIOASIA2016 CONFERENCE 25 – 27 April 2016, Beijing, China RADIOASIA2016 CONFERENCE When radio and social media work together the audience gets a richer 25 – 27 April 2016, Beijing, China experience that draws them closer to their favourite radio station. Let Us Talk Radio How can radio broadcasters utilise the power of social media to their advantage to connect more closely to their audience and retain Co-Sponsors interaction, engagement and ratings for their radio channels? The workshop will look into the latest tools broadcasters can use to link their radio programs and social media to achieve maximum audience engagement. Bring your smart phones, tablets, iPads and computers to this interactive session to update on the latest trends and learn how to use the latest tools. 1230 - 1400 Lunch Supporting Sponsors CONFERENCE PROGRAMME Day 1: 25 April 2016 (Monday) Opening Opening 1400 - 1430 Emcee: Welcome Remarks: Dr Javad Mohttaghi, Secretary General, ABU Ministerial Address: His Excellency Mr Cai Fuchao, Minister of the State Administration of Press, Publication, Radio, Film and Television of The RADIO WORKSHOPS People's Republic of China Keynote Emcee Day 1: 25 April 2016 (Monday) Session Invited Address: RTPRC, Republic of China Sponsored Interviewing: The Heart Of Talk Radio 1430 - 1515 Radio Industry Keynote: Total Digital Radio Landscape: Workshop Facilitator: Beyond Broadcasting, UK Ms Joan Warner, Chief Executive Officer, Commercial Radio Australia and 1 Talk Radio would simply not be Talk Radio without Interviews. Talking Vice-Chair World DMB Forum 0900 - 1030 with people and conversation are the absolute cornerstones on which 1515 - 1545 Coffee Break compelling radio is built. So, how do we get the very best out of people Session 1 Storytelling: The Power of Radio and how do we make sure we connect our interviewees as strongly as 1545 - 1700 Radio is the ‘theatre of the mind’. It creates beautiful imagery of words possible with our audiences to showcase the thoughts and views of their and music in the minds of audiences. The art of storytelling on radio guest or guests? requires great skill and vivid imagination. How to tell the story in an This workshop will re-examine the most fundamental tool of good engaging way? How to use the special qualities of sound alone? How are spoken-word for radio. In this interactive workshop, involving role- mobile phones offering a new dimension to storytelling? This creative playing and creative-brainstorming, we will examine what makes an power of radio manifests itself and engages all sections of the audience. interview work, highlighting having genuine curiosity, looking for Chair: Barry Keohane, Media and Communications Specialists, Australia surprises, pulling apart what we mean by an ‘expert’ and the “do’s and -Ms Niken Widiasituti, Director General, Information and Public don’t’s of interviewing”. Communication, Ministry of Communication, Informatics and Technology 1030 - 1100 Coffee Break Indonesia Sponsored Socialising Radio -China National Radio Workshop Facilitator: Steve Ahern, Managing Director, Ahern Media & Training, -Storytelling: Six Secrets to get Attention from Audience: Mr Wolfram 2 Australia Tech, BCI Group, Germany 1100 - 1230 Radio has always been a very intimate medium. Now social media has become just as intimate. development. It can also help audiences to build bridges to connect with Q&A Interactivity: The Power of Radio each other. Most public service radio broadcasters have re-invented Session Radio has long been a means of communication from the stations to the themselves to meet the needs of the audiences. For some, connecting 1700-1730 audience – from one to many. The radio has been a “voice” for many with audiences and actively engaging with listeners may need more people in the “phone-in programmes”. What type of legal issues these innovation. This session addresses how this has been achieved. phone-in programmes mean for the stations and broadcast regulators? Chair: Fayyaz Sheheryar, Director General, All India Radio, India How does the law balance freedom of speech and the right to limit -Challenges of Public Service Radio: Ms Echo P.M. WAI, speeches? Are there guiding principles or best international practices that Head of Digital Audio Broadcasting, Radio Television Hong Kong have been developed? -Ovidiu Miculescu, President Director, Radio Romania Moderator: Indu Shekhar Sinha, Head of Business Development, Asia & -Business of Radio Broadcasting v/s Business by Broadcasting: the Pacific, BBC, World Service Fayyaz Sheheryar, All India Radio, India Panel : -Broadcasting along the Belt and Road: China Radio International -Ms Shanthi Bhaghirathan, Group Director, MBC, Capital Maharaja Org, -Beyond Broadcasting, UK Sri Lanka 1230 - 1330 Lunch -Indu Shekhar Sinha, BBC, World Service Session 4 Case Studies: Leading the Way in Competitive Markets -M Nawaz Dookhee, Legal Manager, ABU, Malaysia 1330 - 1500 New strategies are needed for content creation, marketing and advertising revenue for radio. While younger audiences seek entertainment and music, more mature listeners enjoy infotainment. All Day 2: 26 April 2016 (Tuesday) the time, content creators and marketing experts have to re-invent their Session 2 Radio on the Move: A New Audience offerings. What are the key areas they should focus on? What are the 0900 - 1030 Radio audiences use mobile platforms and devices to consume radio. This methods employed by smaller stations and national-level broadcasters to segment of the audience offers a great opportunity for radio broadcasters stay ahead of the competition. to create more engaging and participatory content. Radio is a multimedia Chair: player over the air broadcasting and on the Internet, with digital radio -Radio Content–Building Audiences: Ms Joan Warner, CEO, Commercial offering video and text based l content. OTT and radio streaming are Radio Australia another area that provide opportunities for audio content distribution. -Radio’s Story in China – Covering large Populations in Asia: CNR This session will address how content is leveraged to engage the -DRM- Smart Digital Radio for Asia: Weifang Yang, Chinese rep for audiences on the move. Ampegon Chair: Steve Ahern, Managing Director, Ahern Media & Training, Australia -Remote Australian Radio - Technical Challenges and Successes: -Size and Scale- Lessons of growing a Network and keeping Radio Martin Corben, Radio Broadcast and Media Trainer Relevant to the Future: Rhys Holleran, Media CEO, Australia Conference Concludes -Encouraging participation through popularity votes: 4th ABU Song Festival 2016 Gala Event: Gala Dinner Ms Yuko Asano, Multilingual Media Division, NHK WORLD RADIO, Japan The 4th ABU Radio Song Festival is a musical showcase from across Asia, Australia and -Radio Broadcasting Strategies to Address Audiences in Smart Media Era: the Pacific, embracing and recognizing the diverse musical talents of the nations within Yoon Sok OH, Radio Programming & Planning, KBS, Korea Asia and the Pacific. - Ms Shanthi Bhaghirathan, Group Director, MBC, Capital Maharaja Org, Sri Lanka 1030 - 1100 Coffee Break Session 3 Public Service Broadcasting: Leading the Radio Marketplace 1100 - 1230 Public service radio is a major tool for the development process and social change in many parts of the world. It focuses on issues relating to education, health, environment, and agriculture and rural and community -MediaCorp 1030 - 1100 Coffee Break Session 1 Storytelling in the Digital Age 1100-1145 Radio is the “theatre of the mind” and story-telling is what is the strength of (Radio radio is. This genre of radio content carries the listeners into a different world and environment without the use of visuals, leaving a lasting impact on them. It Session) is perhaps the most powerful tool available to the radio content creator. Chair: Indu shekhar Sinha, Head of Business Development, Asia & the Pacific, BBC, World Service - John Maguire, Director International Relations, France 24 MEDIA2020 CONFERENCE 2016 -Don’t hire DJ’s, hire Storytellers: Barry Keohane, Media and Communications 27 April 2015, Beijing, China Specialist, Australia -iPhone-A killer tool for enhancing your Storytelling and taking Radio beyond Taking the Media Forward Radio!: Beyond Broadcasting -CNR Session 2 TV Journalism and Social Media 1145-1245 The connection between broadcast TV news and social media platforms 27 April 2016 (Wednesday) (TV Session) is strong and growing fast. Social media have a substantial impact on Opening Opening news selection and production. Over the last several years an interesting 0900-09.30 EMCEE: debate has been going on about the need and reliability of citizen journalism, as also the information contained in the social media. News Welcome Remarks: Mr Yan Xiaoming, President of China National Radio editors have to depend on the trends in the social media to formulate Welcome Address: Dr Javad Mottaghi, Secretary General, ABU their bulletins. This session will address how social media can become a Invited Address: Mr Ovidiu Miculescu, President Director, Radio great source of news for TV. Romania Chair: Jean Philip de Tender, Director, Media Department, European Round Table UHDTV and Surround Sound: The New Paradigm Broadcasting Union -Are we Old? : Broadcast Journalism in the time of Citizen Journalism: Session The future is very high definition images and immersive sound that carries the Toshiyuki Sato, Special Controller, Japan Broadcasting Corporation 0930-1030 viewer to the location of the event, becoming a part of it. The challenge for the media in the
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