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Hiroyoshi BRIGHTHATA’S IDEAS an Entrepreneur LEADING the WAY to a GREENER FUTURE

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Hiroyoshi BRIGHTHATA’S IDEAS an Entrepreneur LEADING the WAY to a GREENER FUTURE NOVEMBER 2012 Since 1970 Japan’s premier English language magazine THE PURSUIT Of PERfECTION FARMING The story behind LEXUS’ FRONTIER New FLAGSHIp MOTOR AT THE HEART OF JAPAN’S RURAL RECOVERY JEANS GENIUS EXcLUSIVE WITH DIESEL’S RENZO ROSSO Shigesato Itoi A MAN WITH A pLAN(NER) HiroYOSHI BRIGHTHATA’S IDEAS AN entrepreneur LEADING THE WAY TO A GREENER FUTURE ALSO IN THIS ISSUE: The Latest APAC news from Asia Daily Wire, Travel Ideas, Movies, Events and much more... TOKYO WEEKENDER barca.pdf 1 14.09.2012 11:51 C M Y CM MY CY CMY K TOKYO WEEKENDER barca.pdf 1 14.09.2012 11:51 C M Y CM MY CY CMY K NOVEMBER 2012 CONTENTS 14 fARMING fRONTIER We take a look at how rural Japan is fighting back and modernising. 18 30 28 HIROYOSHI HATA ANTALYA RENZO ROSSO The entrepreneur doing things the right We find there’s more to the ever-popular The Italian “Jeans Genius” behind Diesel way, helping the world while he’s at it. Turkish Riviera than meets the eye. talks to Weekender. 11 Asia Daily Wire 26 Shigesato Itoi: Man of Many Talents 46 Movies A roundup of all the top APAC news of the He has designed games for Nintendo and Previews of all the hottest films in the past month. voiced Ghibli characters. What next? cinema and on DVD this month. 13 Interview: Hasan Mutlu of Turkish Air 38 National Azabu 48 Agenda What links Shinji Kagawa, Kobe Bryant Taking a look at another Tokyo Art shows, live gigs, festivals and all the and the stars of Japanese volleyball? instutution, back on the scene. best things to do in November. 22 Lexus 40 Society 50 Back in the Day We met the guys behind the new flagship Bill Hersey talks festivals, national days A snapshot of Weekender from 1982. Lexus; a Japanese car for the world. and parties after a hectic month. NOVEMBER 2012 FROM THE EDITOR Publisher Bulbous Cell Media Group Chairman Ray Pedersen elcome to a new part of the magazine which Executive Producer Asi Rinestine will be, I hope, an opportunity for me to connect you to some of our content and Editor Matthew Holmes W Art Director Liam Ramshaw indeed open up a bit of a dialogue between you and our Designer Ayako Fujiwara team here at Weekender. Photographers Norihisa Kushibiki Firstly, our cover star. We first met Hiroyoshi Hata Kyle Drubek in Tottori last month when researching our story on the Media Director Kotaro Toda UNESCO World Heritage sand dunes there. Mr. Hata is Account Executives Nobu (Nick) Nakazawa actually a tourism ambassador for the area but, when we Ohad Elbaz heard about the other side of his life, we wanted to find Masaya Okamoto out more about some of his business philosophies and we think we have introduced you to quite a unique man. Media Consultants Mary Rudow Matthew Hernon Before that, on pages 14 - 17, we have the stories behind some of the initiatives at the heart of what we have Society Bill Hersey called Japan’s ‘rural recovery’. Most of us here in Tokyo head to our workplaces every morning by train but for Film Christopher O’Keeffe some, including a Californian living and teaching the Editorial Associate Vivian Morelli good life in the country, rural life is the setting for some Asia Daily Wire Mace Bertumen forward thinking we’d perhaps all do well to learn some lessons from. IT Manager Nick Adams We have some wide-ranging interviews this month Development Manager Stephane Boudoux and can now surely be one of the first publications to Finance & Admin Vika Maslyuk Web Development Amit Raj Baral be able to make the grand old claim of having brought DBA Iryna Sundutova together the Dalai Lama, Wayne Rooney and Totoro on the same pages. That achievement aside, and slightly more seriously, I hope that you will find something you EST. Corky Alexander, 1970 enjoy reading, whether it be from the world of fashion, advertising or aviation. Published by Bulbous Cell Media Group I also hope you will take a little time to look at our www.bulbouscell.com website from time to time. As well as providing a space Published monthly at the Regency Shinsaka Building, 5th floor for content from the magazine, members of our team and 8-5-8 Akasaka, Minato-ku, Tokyo 107-0052 contributing writers based both in Tokyo and further (03) 6846-5615 / (03) 6846-5616 (fax) afield have some great original pieces on there. Last [email protected] month we were really happy with the response to our article about onsen in Tokyo and were pleased to have To subscribe to the Tokyo Weekender, please call (03) 6846-5615 or email: answered some questions about Japan’s new laws on [email protected] downloading movies and music, something some readers had been more than a little worried about. Lastly, as I briefly mentioned above, I want to For ad sales inquiries, please call (03) 6846-5615 or email: say that I am hoping this space will give me a chance [email protected] to open up a dialogue with some of you, our readers. I would like to hear more from you about what you www.tokyoweekender.com think of Weekender. Have you seen something you like? Opinions expressed by Weekender contributors are not Something you hate? Would you like to see a return to necessarily those of the publisher something we have stopped doing or do you have any new ideas? Do you have an idea for a story you would like us to investigate or even something you’d like to work on yourself and submit for publication? Email me at [email protected] and I will get back to NOVEMBER 2012 Since 1970 Japan’s premier English language magazine you. I am looking forward to hearing from you. Have a THE PURSUIT OF PERFECTION FARMING great month. THE STORY BEHIND LEXUS’ FRONTIER NEW FLAGSHIP MOTOR AT THE HEART OF JAPAN’S RURAL RECOVERY Front cover photography by: JEANS GENIUS EXCLUSIVE WITH DIESEL’S RENZO ROSSO Norihisa Kushibiki SHIGESATO ITOI A MAN WITH A PLAN(NER) Follow Tokyo Weekender on Twitter: HIROYOSHI @weekenderjapan BRIGHTHATA’S IDEAS AN ENTREPRENEUR LEADING THE WAY TO A GREENER FUTURE Like us on Facebook: ALSO IN THIS ISSUE: The Latest APAC news from Asia Daily Wire, Travel Ideas, Movies, Events and much more... www.facebook.com/tokyo.weekender ASIA DAILY WIRE | NEWS | 11 sia Daily Wire is your go-to place for all the latest news from across Philippine the Asia Pacific region. Covering business, culture, entertainment, government, sports and breaking news, Asia Daily Wire is updated round the rebels to sign “roadmap to clock in real time and picks and chooses the best headlines from lasting peace” Asources across Asia—doing all the hard work for you. Here is a roundup of Philippine officials some of the ADW Editor’s picks from the past month... and Muslim rebel leaders signed a landmark peace deal Monday, potentially bringing an end to decades of insurgency that has Japan’s justice Japan Coast claimed the lives of more than 150,000 people. minister Keishu Guard rescues President Benigno Aquino III and Murad Tanaka resigns 64 seamen Ebrahim, the Moro Islamic Liberation Front Japan’s recently from burning chief, will sign the framework agreement, appointed justice Chinese vessel paving the way for a new autonomous region minister has The Japan Coast to be administered by Muslims. stepped down amid alleged ties to the Guard came to the rescue after authorities yakuza, initially citing his “ill health.” Since alerted them to a burning Chinese freighter, Japanese taking office, Mr. Tanaka had been laden despite mounting maritime tensions over surgeon with controversies over political funding disputed territories. In a potential boost to awarded Nobel (donations from foreigners are illegal in relations, all 64 seamen were brought to safety Prize for stem Japan) and association with organized crime. early Sunday morning, with some having cell research suffered minor injuries. The Nobel Prize for Medicine was jointly awarded Australia Asian military to Shinya Yamanaka of Japan and John convicts people- spending rises, Gurdon of Britain for their groundbreaking smuggler to 14 China leading contribution to stem cell research. The years in prison arms race two scientists discovered the missing part An Australian Military spending in of the equation on regenerative medicine court convicted a Asia has increased crucial to replacing tissue for victims of man for organizing the voyage of at least at a higher than predicted rate over the Alzheimer’s, Parkinson’s and other diseases. four people-smuggling boats from Indonesia past decade, marching past Europe led by to Australia, including that of a doomed a secretive China, a study released Monday Hong Kong vessel which capsized off the coast of shows. AFP reports that major powers in Asia ferry collision Christmas Island, killing 50 people. Iranian- – China, Japan, India, South Korea and Taiwan captains and born Ali Khorram Heydarkhani will serve – doubled their defense budgets over a span of crew members nine-and-a-half years without parole. ten years amounting to $224 billion in 2011. arrested Hong Kong S. Korea blocks China criticized authorities arrested the captains and launch of back home crewmembers of two vessels after a collision propaganda over IMF snub killed at least 38 people, including five balloons after Criticism children. The incident was the worst the attack threat reverberated city has seen in almost 40 years. The ferry South Korean back home over boat and company vessel were on their authorities barred a protest by activists China’s decision to sit out the IMF meetings way to watch a fireworks display in Victoria aiming to send propaganda leaflets across in Tokyo, with local media claiming the Harbour when the collision occurred.
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