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Pesquisa Sobre O Perfil, Percepção E O Impacto Econômico Do Turista Participante Do Ufc 198 - Curitiba

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Pesquisa Sobre O Perfil, Percepção E O Impacto Econômico Do Turista Participante Do Ufc 198 - Curitiba O PERFIL DO TURISTA NA COPA DO MUNDO FIFA 2014 PESQUISA SOBRE O PERFIL, PERCEPÇÃO E O IMPACTO ECONÔMICO DO TURISTA PARTICIPANTE DO UFC 198 - CURITIBA CURITIBA, MAIO DE 2016 Pesquisa realizada por: METODOLOGIA Esta pesquisa teve como objetivo Na segunda parte do questonário principal realizar um levantamento foram averiguadas informações quantitativo sobre o perfil e o sobre a viagem, como motivação, impacto econômico do turista hospedagem e gastos. Por fim, na participante do UFC 198 na Cidade terceira parte foram levantadas de Curitiba, além de buscar questões relativas a percepção do conhecer a percepção do turista em entrevistado sobre o evento e a relação à cidade e ao evento. cidade. Foram realizadas 807 abordagens, O questionário contemplou três sendo 461 visitantes. Dentre estes aspectos importantes primeiro visitantes, 77 eram excursionistas e, aspecto foi referente às informações por fim, obtivemos 384 sociodemográficas e econômicas, questionários válidos aplicados a tais como gênero, faixa etária, turistas nacionais e internacionais. escolaridade e renda média familiar. Como, para um nível de confiança Na segunda parte do questonário de 95% e um erro amostral de 5%, foram averiguadas informações seriam sobre a viagem, como motivação, necessários 378 questionários hospedagem e gastos. Por fim, na válidos, a amostra obtida nos terceira parte foram levantadas forneceu segurança estatística para questões relativas a percepção do expandirmos os dados para o total entrevistado sobre o evento e a estimado de 22.995 visitantes, cidade. sendo eles 19.155 turistas e o 3.840 Participaram da pesquisa de campo excursionistas, que participaram do alunos de graduação e da pós- evento. graduação em turismo da UFPR e O questionário contemplou três funcionários do Instituto Municipal aspectos importantes primeiro de Turismo de Curitiba. A equipe aspecto foi referente às informações que foi a campo contou com a sociodemográficas e econômicas, colaboração de 21 pesquisadores tais como gênero, faixa etária, escolaridade e renda média familiar. SUMÁRIO EXECUTIVO O Ultimate Fighting Championship que são transmitidos também ao (UFC) é a organização esportiva vivo por pay-per-view e também via que mais cresce no mundo. Internet, alcançando bilhões de Começou em 1993, originário do pessoas. O UFC está em 354 Vale-Tudo do Brasil, e opera há 18 milhões de casas mundialmente, e anos como uma organização pode ser visto através da televisão profissional de artes marciais mistas em cerca de 145 países e territórios, (MMA). em 19 línguas. O valor da marca do O objetivo na época de sua criação UFC em 2015 é de US$ 460 era de encontrar "o campeão milhões, segundo a Forbes é a 10ª supremo em luta" (ultimate fighting empresa mais valiosa do mundo. champion), e o conceito era o de ter Os eventos do UFC são separados um torneio com os melhores atletas em sete diferentes formatos: de diversas disciplinas das artes "Numerados", como UFC 166; "UFC marciais, incluindo caratê, jiu-jitsu, on Fox"; "UFC Fight Night"; e "The boxe, kickboxing, wrestling, sumô e UltimateFighterFinale". No ano de outros esportes de combate, seria 2015, por exemplo foram por 45 um torneio de artes marciais “sem eventos no total, sendo 13 pay per regras”. views (numerados) e 32 Em janeiro de 2001, sob nova FightNights, sendo que sete propriedade do Zuffa, a marca do ocorreram em solo brasileiro, pelo UFC reestruturou totalmente o menos um deles numerado. MMA, tornando-o um esporte de Dentre todos os eventos do combate altamente organizado e UFC,cerca de 25 já passaram por controlado e mundialmente alguma cidade brasileira, como Rio conhecido. de Janeiro, São Paulo, Goiânia, O UFC revolucionou a indústria da Porto Alegre, Fortaleza e Belo luta, e hoje em dia se destaca como Horizonte. O primeiro aconteceu em o principal promotor mundial do 1998, mas o segundo só aconteceu esporte, promovendo dezenas de em 2011. Desde então, o Brasil eventos por ano pelo mundo todo, sedia em média 6 eventos do UFC O UFC 198 escolheu a cidade de por ano. Curitiba como sede, mais Com a crescente popularidade, o especificamente na Arena da UFC vem criando ídolos do MMA Baixada, no dia 14 de maio de como os lutadores Anderson Silva, 2016, com capacidade para 45 mil Junior Cigano e José Aldo, que pessoas. Foi o primeiro evento do além de serem brasileiros, já foram UFC realizado em um estádio de detentores dos cinturões em suas futebol e os ingressos se esgotaram respectivas categorias. Pode-se 9 horas depois da venda oficial. destacar também seu alcance pela Além disso, o evento da pesagem realização deduas edições do The dos atletas, realizado sempre um UltimateFighter (TUF), reality show dia antes das lutas, bateu o recorde de formação de lutadores que a de participantes dentre todas as Rede Globo transmitiu no país. edições do evento, com 15 mil pessoas. Os principais resultados da pesquisa foram: - O evento UFC 198 em Curitiba - 56,7% dos entrevistados atraiu para a cidade 22.995 declararam possuir ensino superior; visitantes, sendo eles 19.155 turistas e o 3.840 - Mais de 46,5% dos turistas estava excursionistas; viajando com amigos; - A maioria dos turistas era do sexo - 90,9% dos entrevistados masculino, 77,9%; apontaram como principal motivo da viagem o UFC 198; - 51,7% dos entrevistados declaram-se solteiros; - 35,5% dos turistas disseram estar visitando a cidade de Curitiba pela - A faixa etária média do turista da primeira vez; Copa foi de 31 anos; - Mais de 96,6% dos entrevistados -Do total de turistas entrevistados manifestou o interesse em retornar 97,4% eram nacionais; à Curitiba; - Dos turistas brasileiros, os - Nota para a experiência turística procedentes do Estado do Paraná na cidade de Curitiba como um tiveram maior participação com todo: 9,24. 28,6%, seguidos dos vindos de São Paulo (23,5%) e Santa Catarina (18,7%); 1. PERFIL DO TURISTA 1.1. Perfil sócio-demográfico e econômico GRÁFICO 1: PARTICIPANTES DO UFC 198 RESIDENTES NA REGIÃO METROPOLITANA DE CURITIBA 43% Não Sim 57% Fonte: Observatório do Turismo UFF/UFPR, 2016. GRÁFICO 2: NACIONALIDADE 2,6% Brasileiro Estrangeiro 97,4% Fonte: Observatório do Turismo UFF/UFPR, 2016. PESQUISA SOBRE O PERFIL, PERCEPÇÃO E O IMPACTO ECONÔMICO DO TURISTA PARTICIPANTE DO UFC 198 - CURITIBA GRÁFICO 3: GÊNERO 22,1% Masculino Feminino 77,9% Fonte: Observatório do Turismo UFF/UFPR, 2016. GRÁFICO 4: FAIXA ETÁRIA 30,0% 27,6% 24,7% 25,0% 20,0% 15,9% 16,1% 15,0% 10,0% 6,5% 5,0% 3,9% 2,1% 1,8% 0,3% 0,5% 0,5% 0,0% 15-17 18-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 Mais de anos anos anos anos anos anos anos anos anos anos 60 anos Fonte: Observatório do Turismo UFF/UFPR, 2016. PESQUISA SOBRE O PERFIL, PERCEPÇÃO E O IMPACTO ECONÔMICO DO TURISTA PARTICIPANTE DO UFC 198 - CURITIBA GRÁFICO 4: ESTADO DE RESIDÊNCIA DOS TURISTAS BRASILEIROS Paraná 28,6% São Paulo 23,5% Santa Catarina 18,7% Rio Grande do Sul 5,6% Bahia 3,5% Espírito Santo 2,7% Rio de Janeiro 2,7% Minas Gerais 2,4% Outros* 12,2% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% Fonte: Observatório do Turismo UFF/UFPR, 2016. OBS.: A variável OUTROS se refere aos estados: Distrito Federal (1,6 %), Pará (1,6%), Pernambuco (1,6%), Goiás (1,1%), Alagoas (0,8%), Amazonas (0,8%), Mato Grosso do Sul (0,7%), Piauí (0,8%), Ceará (0,5%), Mato Grosso (0,8%), Paraíba (0,5%), Roraima (0,5%), Tocantins (0,5%), Maranhão (0,3%) e Rondônia (03%). GRÁFICO 5: PAÍS DE RESIDÊNCIA DOS TURISTAS ESTRANGEIROS 100,0% 97,4% 90,0% 80,0% 70,0% 60,0% 50,0% 40,0% 30,0% 20,0% 10,0% 0,8% 0,3% 0,3% 0,3% 0,3% 0,3% 0,3% 0,3% 0,0% Fonte: Observatório do Turismo UFF/UFPR, 2016. PESQUISA SOBRE O PERFIL, PERCEPÇÃO E O IMPACTO ECONÔMICO DO TURISTA PARTICIPANTE DO UFC 198 - CURITIBA GRÁFICO 6: RENDA FAMILIAR MENSAL Mais de R$ 8.881 32,1% De R$ 7.041 a R$ 8.800 (10 SM) 11,7% De R$ 5.281 a R$ 7.040 (8 SM) 13,8% De R$ 3.521 a R$ 5.280 (6 SM) 24,5% De R$ 1.761 a R$ 3.520 (4 SM) 9,9% Até R$ 1.760 (2 SM) 1,8% NR/NS* 6,0% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% Fonte: Observatório do Turismo UFF/UFPR, 2016. * NR/NS= Não respondeu/não sabe GRÁFICO 7: NÍVEL DE ESCOLARIDADE Doutorado 1,0% Especialização/Mestrado 16,2% Superior 56,7% Formação técnica 4,2% Médio 20,6% Fundamental 1,0% Sem escolaridade 0,3% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% Fonte: Observatório do Turismo UFF/UFPR, 2016. PESQUISA SOBRE O PERFIL, PERCEPÇÃO E O IMPACTO ECONÔMICO DO TURISTA PARTICIPANTE DO UFC 198 - CURITIBA GRÁFICO 8: ESTADO CIVIL Divorciado/Separado 2,1% Casado 44,4% Solteiro 51,7% Viúvo 0,3% Outros 1,6% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% Fonte: Observatório do Turismo UFF/UFPR, 2016. PESQUISA SOBRE O PERFIL, PERCEPÇÃO E O IMPACTO ECONÔMICO DO TURISTA PARTICIPANTE DO UFC 198 - CURITIBA 1.2. INFORMAÇÕES SOBRE A VIAGEM GRÁFICO 9: COM QUEM VISITOU CURITIBA Em grupo organizado 3,7% Sozinho 13,1% Casal sem filhos 16,7% Em família 19,3% Com amigos 46,5% Outros 0,8% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% Fonte: Observatório do Turismo UFF/UFPR, 2016.
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