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Chrysler Canada: Ram Truck and the Ultimate Fighting Championship Team up for Toronto Car Rally for Kids with Cancer and Highly Anticipated UFC 165 Fight Event

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Chrysler Canada: Ram Truck and the Ultimate Fighting Championship Team up for Toronto Car Rally for Kids with Cancer and Highly Anticipated UFC 165 Fight Event Contact: LouAnn Gosselin Stellantis Bradley Horn Stellantis Carolyn Blakely Ultimate Fighting Championship 1-416-809-4445 (office) [email protected] Chrysler Canada: Ram Truck and the Ultimate Fighting Championship Team Up for Toronto Car Rally for Kids With Cancer and Highly Anticipated UFC 165 Fight Event Canadian UFC lightwight fighter TJ Grant will drive in the UFC 165 branded Ram Truck in the Car Rally for Kids with Cancer Ram will be on-hand with trucks and prizes at the UFC Experience at Maple Leaf Square Ram Truck branding to appear prominently in Octagon ring September 19, 2013, Windsor, Ontario - The Ram Truck Brand and the Ultimate Fighting Championship® (UFC®), the largest Mixed Martial Arts (MMA) league in the world, have teamed up for exciting events in and around the highly anticipated UFC 165 fight event in Toronto this weekend. On Saturday, September 21, the 6th annual Car Rally for Kids with Cancer will be held in and around Toronto. Supported by philanthropic business leaders and celebrities like Eva Longoria and Gene Simmons, it has raised over $10 million for children’s cancer research, treatment and care at SickKids Hospital. Joining the ranks of must-see automobiles and glitterati participating in the event, will be a top-of-the-line Ram 1500 Laramie Longhorn and Canadian UFC fighter TJ Grant. The lightweight contender will ride in the light-duty pickup named 2013 North American Truck/Utility of the Year along the various stages of the charity rally route. The Car Rally for Kids with Cancer begins and ends at Maple Leaf Square, just outside Air Canada Centre, the venue where UFC 165 is being held with Jon Jones and Alexander Gustafsson headlining the fight card. Ram Trucks will also be at the UFC Experience at Maple Leaf Square on Saturday from 2-8 p.m. before the event begins. UFC Experience is a free outdoor fan festival. It will feature UFC interactive activities such as a fitness testing circuit including a punch machine, UFC photo opportunities with a UFC champion’s belt, autograph sessions with UFC fighters and Q&A sessions. Ram will sponsor the event’s main stage and also display a pair of Ram Trucks and the Ram TJ Grant drives in the Car Rally for Kids. Plus, there will be prize giveaways and a chance to enter the national See it. Want it. Win it. Contest for $40,000 toward any Chrysler, Jeep®,Dodge or Ram vehicle. "Ram Trucks have fought hard to become the second highest selling vehicle in Canada and the fastest growing pickup truck brand in the country," said Reid Bigland, President and CEO, Chrysler Canada. "Now we are teaming up some of the best fighters in the world to help Canadian kids fight cancer." About Ram Truck Brand The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half- ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered. The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package. About the Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Beijing and Sao Paulo, UFC produces more than 35 live events annually. The UFC is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group for live events and thousands of hours of programming including the longest-running sports reality show on television, The Ultimate Fighter®, moving to FOX Sports 1 in September 2013. In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.5 million followers on Twitter. UFC businesses also include over 90 UFC GYM® locations in 28 US states and Australia, UFC FIT™, an in-home fitness and nutrition program, UFC 360, the internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new videogame franchise in development with EA, best-selling DVDs, UFC Fight Club®, UFC Fan Expo®, branded apparel and trading cards. About Chrysler Canada Inc. Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 88th anniversary in 2013. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks. Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®,Dodge, Ram Truck, SRT, FIAT and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles. -###- Additional information and news from Stellantis are available at: https://media.stellantisnorthamerica.com .
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