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Home , Benedek Broadcasting, Carlton Communications, Entertainment Weekly, Gayle Gardner, G String Divas, ITV Cable 16

Broadcasting:May20

Reaching over 117,000 readers every week 60th Year 1991

TELEVISION / 35 TOP OF THE WEEK / z 7 BUSINESS / 67 Tartikoff says 's Fall TV schedule takes shape NBC TVIJ faces time to prune network affiliates in ; network under budget shortfall, programing bureaucracies scrutiny FCC to try again on must carry membership decline Man of theYear

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Broadcasting May20

THIS WEEK

27 /FALL short-term decisions, because SPÉCULATION a struggling show on a given night may mean the Network observers difference between third speculate on which new place and first place." shows will be added to the networks' fall lineups and which old progams will 36 / BROADER return as ABC, NBC, CBS CORPORATE TIES and Fox prepare to unveil their fall schedules. Although Nike Inc. has pledged $5 decisions will be made million to a " -based almost up until the network multimedia literacy programing project " -Ghostwriter-that announcements are made, will use "exciting, each network has specific funky... fantastic" on -air needs to address and graphics, a mystery development projects format, a cast of six children considered front -runners to and celebrity guest stars. make the schedule. According to the Network fall schedules examined (page 27) Children's Television Workshop, one of the show's funders, it is 29 / NBC AFFILIATES cable rate regulation or as when broadcasters can air the largest single stand -alone rules. indecent programing with MEET corporate grant to a Commissioner James Quello impunity. children's educational TV NBC network executives thinks it is vital to the project. and affiliates will meet in long -term health of CHANGE New York this week to broadcasting. However, 34 / OF discuss expanded late news FCC Chairman Alfred Sikes PLACE and the effect on The and the other 39 HISPANIC Gerald Levin, vice / Tonight Show, as well as commissioners are chairman Time Warner CHALLENGES prime time and daytime. disinclined to complicate of Inc., has taken on the standard and increase its Hispanic radio has additional duties as COO. legal vulnerability with become a $210 million 30 / MUST -CARRY Former NBC Today show the addition of must carry. annual business in the REQUIREMENT anchor Deborah Norville will U.S. and is growing at an replace Sally Jessy The Commerce 32 / BRmSH TV annual rate exceeding that Raphael as host of a nightly for general market radio. Committee voted 16 -3 for a LICENSES talk show on the ABC Spanish -language cable reregulation bill that Radio Networks, and SMN gives broadcasters a Forty applicants have broadcasters have become has appointed David increasingly sophisticated retransmission consent delivered bids to win or retain Kantor, with previously Cox in their marketing, sales and right. S.12 also includes a one of 16 commercial UK Cable, as its president. must -carry requirement television licenses now programing efforts, and would prevent cable opened for auction. producing an on -air product operators from shifting that is vital to the TARTIKOFF ON burgeoning Hispanic broadcaster signals around. A 35 / U.S. MAJOR FIRST quick vote on the Senate 33 / THE NETWORKS population. floor, however, is not AMENDMENT VICTORY Yet challenges still Brandon anticipated. Tartikoff, set to remain: ratings companies ON INDECENCY: FCC'S assume the chairmanship at continually attempt to 24 -HOUR BAN Paramount Studios, told a refine their methodology to 31 / MUST CARRY OVERTHROWN Hollywood Radio and improve measurement of AT FCC Television Society the Hispanic audience; rep The The U.S. Court of gathering that risk- taking by firms have to break The FCC is moving Appeals threw out the FCC's the TV networks has been through a prevailing cost -per- toward promulgating a must - 24-hour ban on indecency replaced by stunting. He point mentality to carry requirement either as and ordered the commission added that the closeness of convince advertisers to try part of a new "effective to carve out a "safe the prime time race "may Hispanic radio; advertisers competition" standard for harbor " -a late night period have networks making bad have to deal with increasing

4 This Week Broadcasting May 20 1991 fragmentation in Spanish 68 / FREQUENT language formats, and VIEWER PROMOTION? networks need to program to a national population made Contrary to published up of many separate reports, CBS said last week Hispanic cultural identities. that it has no immediate plans to launch a promotional 50 / PPV OUTLOOK effort modeled after the airlines' frequent flyer The programs that would Administrative and reward frequent viewers of Marketing Society's CBS programing. CBS second PPV conference in Senior Vice President George Orlando, Ha., finds cable Schweitzer said the bullish on pay per view's network has had preliminary future. One reason is three discussions regarding such boxing bouts over the past a promotion, but it is not two months that grossed planning any well over $100 million in announcement for the fall revenue. Also, the advances in digital 71 POST - compression that can / make 100 -channel cable NEWSWEEK DROPS systems a reality in the PETRY near future could open a TVB President Jim Jovella discusses status of organization (page 67) whole new world for PPV Post -Newsweek changed proponents. reps last week for its four TV under pressure to increase stations from Petry 61 RADIO LICENSE / membership or cut Televison to Blair Television 54 / TLC FACELIFT DENIED services. A goal of 50 new and TeleRep. Blair will station has been rep the and Viewers will begin to see The FCC has released an members Hartford, some changes in the next order that unanimously set for of the year, Conn., stations; Telerep couple of months on The affirmed the denial of and at a recent board takes over and Learning Channel. Among license renewals for an AM- meeting directors talked Jacksonville. The four about ways to increase are said bill those instituted by TLC's FM combination in stations to about new owner, The Discovery Tempe, Ariz., finding that revenue, including a possible $100 million annually. merger with another Channel, is an alliance the company was unfit to association. with the National Education be a licensee, due to Founded in 1931 as Broadcasting, the News Magazine of the Fifth Estate. Association to misrepresentations it made Broadcasting -Telecasting introduced Teacher Television, a weekly to the FCC in connection in 1946. Television acquired in 1961. two- to-three -hour how -to Coblecasting' introduced in 1972. with the stations' INDEX Broadcasting/Cable introduced in 1989. series for teachers that will management and ownership Advertisers Index 86 'Reg U.S. Patent Office. Copyright have its outing next in the mid- 1970's. 1991 by Broadcasting Publications Inc. Business 67 Incorporating October. Cable SO 63 / TECHNOLOGY Cablecastings 56 The Fifth Estate (hanging 55 / CONSUMER REPORT: AFTER NAB Hands 69 'IT LEI 'SI(I\ ATTITUDES TOWARD Classified Advertising 78 Broadcasting In this second of a two - Closed Circuit 6 CABLE part look at some of the Datebook 14 II Cable A on the products announced at the Editorials 89 Broadcasting (ISSN 0007 -2028) is pub- CTAM study lished 52 Mondays a year by Broadcast- attitudes and usage of cable National Association of Fates 8 Fortunes 84 ing Publications Inc.. 1705 DeSales and noncable subscribers Broadcasters equipment Fifth Estater 87 Street. N.W.. Washington. D.C. 20036. Second -class postage paid at Focus on Finance 70 finds 58% of all subscribers exhibition last month, Washington. D.C.. and additional of- believe cable is a good BROADCASTING reviews For the Record 72 fices. Single issue $2.50 except special issues $3.50 (50th Anniversary issue some of latest offerings in In Brief 88 value for the money and 87% $10). Subscriptions, U.S. and posses- have a continuing video recording and Journalism 58 sions: one year $85. two years $160. and other imaging. Masthead 20 three years $225. Canadian propensity to subscribe. international subscribers add $40 per Monday Memo 21 year. U.S. and possessions $400 yearly Open Mike 18 for special delivery. $100 for first- class. 58 BACK PAY 67 / TOUGH TIMES AT Subscriber's occupation required. An- / Programing 35 TVB nually: Broadcasting Yearbook $115. A Baton Rouge television Radio 39 Across the Dial $9.95. Microfilm of Broadcasting is available from Univer- station has settled a federal Faced with a budget Ratings Roundup 37 sity Microfilms. 300 North Zeeb Road. lawsuit with the U.S. shortfall and declining Satellite 57 Ann Arbor, Mich. 48106 (1-800 -521- 0600). Postmaster, please send address Department of Labor that membership, the Technology 63 corrections to Broadcasting. 1705 De- allows its on -air reporters Television Bureau of Top of the Week 27 Sales St.. N.W., Washington. D.C. 20036. ® 1991 by Broadcasting Publi- Washington to collect overtime pay. Advertising (TVB) is 59 cations Inc.

Broadcasting May 20 1991 This Week 5 (;LIDEI) CIR('UI'l'

WASHINGTON No discusses "integrity of the C -SPAN services," and adds that "your persis- NBC, and Tri- Together again Cablevision Olympics tence is disrespectful to C -SPAN and plecast executives have received un- its viewers and is damaging to our repu- Former FCC equivocal from C-SPAN on pos- Chairman Dennis Pat- 'no' tation and good standing as a public rick, who has split time between private sibility of PPV carriage of 1992 summer affairs network." entrepreneuring and Time Warner games. "I hereby advise you that C- consultancy since leaving commission, SPAN has no (underlined) interest in has agreed to join Time Warner full discussing use of its transponders or NEW YORK time. He'll soon have new colleague: local channel assignments for carriage of Lex Felker, who was head of Mass your PPV Olympics," wrote C- Different time next year? Media Bureau during Patrick administra- SPAN Chairman Amos Hostetter Jr., NBC is considering moving next tion and has since been affiliated with chairman of Continental Cablevision. year's affiliate meeting up by a few Wiley, Rein & Fielding law firrn. Both "This position is unequivocal and inde- months. NBC Network Television will be engaged in new Time Warner pendent of any inducements you president, Pier Mapes, said that no deci- venture, not yet public. might offer now or in the future." Letter sion has been made but that he is con-

BROADCASTING TO JOIN REED /CAHNERS PUBLISHING GROUP

The Times Mirror Co. has reached an agreement to sell Cahners was attracted to BROADCASTING because: (I ) BROADCASTING magazine and its associated publications Cahners was already in the market, although stronger in (including The Broadcasting Yearbook and Broadcasting motion picture and derivative businesses than in radio, tele- Abroad) to the Cahners Publishing Co. division of Reed vision and cable; (2) it has a strong international focus and Publishing (USA). Cahners is a subsidiary of Reed Interna- can assist BROADCASTING'S enterprises in that area; (3) its tional, one of the world's leading publishing and information directory division is a good fit with The Broadcasting Year- companies. The purchase price was $32 million, plus as- book, and (4) BROADCASTING'S Washington base and exper- sumption of liabilities, which Times Mirror said would result tise complement Cahners' entertainment strength in Holly- in a loss of nine cents per share; it had paid $75 million in wood and New York. "We are very proud and happy to have acquiring BROADCASTING from Lawrence B. Taishoff in BROADCASTING join our group," he said. "It is a strategical- 1986. ly attractive move for us to broaden our stance in the enter- Closing is expected in the next few weeks, contingent tainment business, and we think there are opportunities to upon necessary regulatory approvals. improve BROADCASTING that not available in a single - Cahners is the largest publisher of specialized business publication group." publications in the . Within its Consumer /Enter- BROADCASTING will be a "very meaningful, first -tier pub- tainment Division, to which BROADCASTING will report, are lication in the Cahners group," Krakoff said. "It has one Variety and Daily Variety, often referred to as the "bibles" characteristic we like: It's a market leader." of show business. It is anticipated that the combination of Krakoff described that company's corporate style as "de- BROADCASTING and Variety will form the nucleus of an centralized, allowing considerable management autonomy international trade publishing group covering all entertain- and editorial independence within strict strategic and finan- ment and broadcasting media, including cable and direct cial controls." He said that when the transaction is complet- broadcast satellites. Variety has long been known for its ed, it is Cahners' intention to offer employment to the entire worldwide reach, and Broadcasting Abroad is spearheading staff and all officers of BROADCASTING. that organization's enlarging ambitions around the world. Reed Publishing (USA) Inc., through Cahners, is the BROADCASTING and Variety will operate independently, each largest publisher of business magazines and newspapers in reporting to John Beni, senior vice president of the Consu- the U.S. with 69 titles, including Interior Design, Datama- mer /Entertainment Division. tion, EDN, Restaurants & Institutions, Professional Builder Times Mirror Group Vice President Ed Johnson attributed and Remodeller and Publishers Weekly, as well as 13 special the sale decision to a change in corporate strategy. BROAD - interest consumer magazines, including Modern Bride, CASTING's acquisition had been intended as the first step in American Baby and Sail. Reed is also the leading producer of building a major trade magazine group, but "investment trade and consumer exhibitions, with 75 events in the U.S. requirements and opportunities in our businesses prevented a and Canada and 264 events worldwide, and also publishes major commitment of acquisition dollars to this field. The Martindale Hubbell Law Directory, Books in Print, BROADCASTING is an outstanding publication, and we are Ulrich's International Directory of Periodicals and Literary confident that it will continue to flourish under Cahners, Market Place through its RR Bowker/Martindale -Hubbell which has an excellent reputation as a leading trade magazine division. Reed is a member of the Reed International P.L.C. publisher." Group. The shares of Reed International are listed on the Robert Krakoff, president of Reed Publishing (USA), said Stock Exchange.

Yr laeaed draft Broadcasting May 20 1991 3A(d- ROUGE I PrO1Iu1AflCc

As an MMT partner, So, in this highly competitive environment, R e n a i s s a n c e we're proud to now represent WDZL Miami Communications along with other fine Renaissance stations Corporation has ex- WTXX -TV Hartford /New Haven, WPGH -TV perienced the many , and KTXL Sacramento. benefits of our limited station list strategy. WDZL is the second station in three months to The individual atten- have selected us as its marketing partner for tion that comes from our insight and foresight. a is Now represented by MMr company that management owned MMT's clear understanding of where you're and management going, and the determination to get you there. driven to increase each station's market share It's keeping Renaissance one step ahead. of advertising dollars. Watch us do the same for you.

1 5 0 E A S T 5 2 N D S T R E E T . E . N W Y O R K N Y 1 0 0 2 2 (212) 3 1 9- 8 0 0

The board of directors of Pinelands Inc., parent company of WWOR -TV Alexander; chairman and chief executive officer, Lawrence Frai- Secaucus, NJ. (New York), gathered at the station's studios for berg; MCA executive vice president, Thomas Wertheimer; former the company's first -ever shareholders meeting. Shown (1 -r): LIN Broadcasting chairman and president, Donald Pels, and Mu- communications attorney, Michael (Mickey) Gardner; MCA vice tual Benefit Life Insurance president and chief executive officer, president, Robert Hadl; former WWOR -ry station manager, Jane Henry Kates. Fraiberg told shareholders at the meeting, "...we Hartley; Pinelands president and chief operating officer, Michael intend to grow Pinelands."

sidering advantages of having longer provide politicians with preemptible lead time to develop joint network/af- rates for nonpreemptible spots since filiate promotions. He may propose National Association of Broadcasters ap- New business holding 1992 meeting sometime dur- pears willing to concede issue to Viacom Enterprises will sign -on with ing first quarter. Capitol Hill. TVB President Jim Joyella NATPE*Net computer network to pro- said that while association is not yet vide client stations with on-line pro- ready to make any statements on issue, it Two birds graming information, Buz Buzogany, is planning to hold conference on po- executive director of NATPE *Net, NBC affiliates meeting this week will litical advertising in September. also serve as venue for adjunct meeting told BROADCASTING. Companies using of TV station group heads. Under NEW JERSEY on -line E *Mail messaging system auspices of Television Affiliates Group now total 160, with 730 TV station sub- (TAG), ad hoc sales and marketing One more time scribers to NATPE*Net service (which includes BROADCASTING daily group spearheaded by Anchor Media's Once -delayed closing on sale of newswire). In other news, Buzogany Alan Henry, meeting will attempt to WMTR(AM)- WDHA(FM) Morristown -Do- has appointed Jack Serpa, national di- further interest stations in promoting ver, N.J., from Drexel Hill Asso- rector of Entertainment Wire, divi- value of network affiliation to adver- ciates to Signal Communications has sion of Business Wire Inc., as sales tisers. Similar meetings are currently closed at substantially discounted manager based in New York. Nicole planned for CBS and ABC meetings. price. Original price was $12 million Wright has also been hired as client ser- when deal was announced last No- vices rep. Pay- per -aria vember, but seller backed out. Aftér several months of talks and threats of NBC and New York's Metropolitan legal action, two parties sat back down Opera are teaming up for series of pay - and hammered out new deal for $7.3 per -view events beginning at end of million. Signal Communications is Puck stops here year. Although deal is not yet finalized, headed by Larry Patrick, who is also As of press time, Japanese gentleman announcement is expected early next president of Legend Communications scheduled to sit with Hubbard Broad- month. One reason for arrangement is (two AM's, three FM's). Price was casting Chief Stanley S. Hubbard at that NBC apparently wants to get its discounted, according to observers, North Stars' Stanley Cup feet wet in pay per view before it does when there was some question as to game with Pittsburgh Penguins Sun- 1992 PPV Olympics. NBC /Met PPV accuracy of 1990 performance books. day night (May 19) is Hiroaki Shikanai, programs, which could include concerts, chairman and CEO for Fujisankei operas and gala events, would not Communications Group. Head of largest take away any product from Met's cur- private broadcast group (27 stations rent broadcast deal with PBS. Talk for Tribune and 35 transportable uplinks) in Japan, Testing waters Look for word in next week or two Shikanai is scheduled to sign exten- that Tribune Entertainment will launch sion of expiring three -year contract to- Television Bureau of Advertising is new late night strip with talk, come- day (May 20) to remain exclusive considering getting involved in political dy and musical elements for January member there of Hubbard's Conus Sat- advertising issue. Association is fac- 1992. Company officials were mum ellite News Cooperative. With April ing hard times (see story, page 67) and last week on who host will be, but re- I inauguration of its first full -time Intel- at least one board member feels TVB ports circulating in industry were that sat capacity over Pacific, Fuji is ex- could gain new supporters if it speaks it will be Sinbad, who is not returning to pected to significantly increase its use of out on issue of broadcasters having to NBC's A Different World next year. U.S. news video.

IS fhrd óaail Madttulles May 2 1 1 *

CRI 111 E'S UP! Portland* S...to,. -', .-mo..e IL. es n. aratin,se .O CBS Latenight.

HOT DEMO GAINS San Francisco* Tampa* Men 18 -49 UP 40% Women 18 -49 UP 73% Miami* Men 25 -54 UP 50% Women 25 -54 UP 75%

New York*

Boston*

Action speaks louder than words! Dramatic numbers on CBS Latenight. Delivering the action, adventure and romance that deliver the viewers you want. CRINIEI'INLE AFTER PRIMETIME

Monday: Tuesday: Wednesday: Thursday: Friday: Sweating Fly by Scene of The Dark Bullets Night the Crime Exile Justice S CBS Latenight

'Source : rill Household estimates before and after CRIMETIME Before March a - March 29, 199114 weeks) CRIMETIME April 2 -Apr il 06. 199114 weeks) Source Nil Viewer estimates last year and this year with CRIMETIME Last year April 3 - ARM 29. 1990 )4 weeks) CRIMETIME' April ! - April 28. 1991 (4 weeks) CBS Subject to Rualuratiorn available on request

01991 CBS. Inc THE IMAGE Albert Finney Marsha Mason

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©1991. Orbis Communications Inc. DATEBOOK

Indicates new listing or changed item. global business opportunities for media own- tors Foundation banquet, including presenta- ers, advertising executives, international cor- tion of RINDA John F. Hogan Distinguished THIS WEEK porate presidents, bankers, investment ana- Service Awards to Senator Bob Packwood (R- lysts and program managers, organized by Ore.) and Brian Lamb, C -SPAN chairman and Johannesson & Associates S.A., Luxembourg. chief executive officer. Mayflower Hotel, Wash- Waldorf Astoria, New York. Information: (352) ington. Information: (202) 659 -6510. May 19.21- Concert Broadcasters Associ- 458473. ation annual meeting, hosted by KING -FM Se- May 22- Speech by television producer Joel attle. Seattle Sheraton, Seattle. Information: May 21 -Women in Cable Cable Day. Sheraton Cohen. eighth in series, "Getting Into the Busi- Peter Newman, (206) 448 -3672. O'Hare, Chicago. ness," sponsored by Center for New Television. 912 South Wabash, Chicago. Information: May American League of Lobbyists annual May 19.21- Washington State Association of 21- (312) 427 -5446. Broadcasters annual conference. Cavanaugh's conference. Keynote address: Senator Al Inn at the Park, Spokane, Wash. Information: Gore. Participants include John Windhausen, May 22-"The Agony and the Ecstasy...Cable (206) 286 -2056. Senate Subcommittee on Communications, Programing in the 90's," speech by Sharon and Gerry Salemme and Larry Irving, House Patrick, president, Rainbow Programing Hold- May 19 -25-- National Association of Broadcasters Subcommittee on Telecommunications and Fi- ings, to National Academy of Television Arts and small group seminars on investment opportu- nance. Mayflower Hotel, Washington. Informa- Sciences, New York chapter. Copacabana, New nities in Europe, London and Paris. Informa- tion: Patti Jo Baber, (703) 960 -3011. York. Information: (212) 768 -7050. tion: Charles Sherman, (202) 429 -5361. May 21.22- "Banks and S &L's: Requiem or May 22-23-- NBC-TV annual affiliates meeting. May 20-National Academy of Television Arts Reform ?" conference for journalists sponsored Marriott Marquis, New York. and Sciences, New York chapter. drop -in dinner, by Washington Journalism Center. Watergate May Federal Communications Bar Associa- featuring investigative reporters. Copacabana, Hotel, Washington. Information: (202) 337- 23- tion monthly luncheon. Speaker: Peggy Char- New York. Information: (212) 768-7050. 3603. ren, Action for Children's Television. Washing- May 20.21- Broadcasters Association May 21 -24- -Cable Television Administration and ton Marriott, Washington. Information: (202) congressional visits. Washington. Information: Marketing Society sales management master 833 -2684. (217) 753 -2636. course. . Information: (703) 549 -420C. May 23-USA Network sales work- May 20-22--Media Summit on significant May 22 -First Radio and Television News Direc- shop. Embassy Suites Hotel, East Syracuse,

MAJOR MEETINGS

May 22 -23-NBC -TV annual affiliates meeting. Sept. 24-29- National Black Media Coalition Jan. 25-29, 1992-49th annual National Reli- Marriott Marquis, New York. annual conference. Hyatt Regency, Bethesda, gious Broadcasters convention. Washington. In- Md. formation: (201) 428 May 29-31 -CBS -TV annual affiliates meeting. -5400. Waldorf Astoria, New York. Sept 25-28- Radio -Television News Directors Jan. 30-Feb. 2, 1992 -Radio Advertising Bu- Association international conference and exhi- June 7- American Federation reau Managing Sales Conference. Nashville. 11- Advertising bition. Denver. national advertising conference. Opryland, Feb. 7-8, 1992 -26th annual Society of Motion Nashville. Oct. 1-3-Atlantic Cable Show. Atlantic City Picture and Television Engineers television Convention Center, Atlantic City, N.J. Informa- June 8-11 -1991 Service conference. Westin St. Francis Hotel, San Fran- (212) meeting. Walt Disney World Dolphin, Orlando, tion: 673 -9166. cisco. Fla. Information: (703) 739 -5000. Oct. 34-Society of Broadcast Engineers fifth Feb. 26.28, 1992 - Cable Show, spon- annual national convention. . Informa- Juno 11- ABC -TV annual affiliates meeting. sored by Texas Cable TV. Association. San An- 13- tion: 1- 800 -225 -8183. Century Plaza, Los Angeles. tonio Convention Center, , Tex. Oct 10- 14- MIPCOM, international and June 13-18 International Television Sym- -17th program market for TV, video, cable and satel- April 13-16, 1992- National Association of posium and Technical Exhibition. Montreux, lite. Palais des Festivals, Cannes, France. Infor- Broadcasters 70th annual convention. Las Ve- Switzerland. mation: (212) 689-4220. gas Convention Center, . Future con- June 16.19 Broadcast Promotion and Mar- vention: Las Vegas, April 19 -22, 1993. - Oct. 26-29--Society of Moticn Picture and Tele- keting Executives & Broadcast Designers Asso- vision Engineers 133rd technical conference AprIl 19-24, 1992- MIP -TV, international tele- ciation annual conference. Baltimore Conven- and equipment exhibit. Los Angeles. Future vision program marketplace. Palais des Festi- tion Center, Baltimore. Information: (213) 465- conference: Nov. 10 -13, 1992, Metro Toronto vals. Cannes, France. Information: (212) 689- 3777. Convention Center, Toronto. 4220. Association of Broad- June 18-21- National Oct 27-30-Association of National Advertis- casters summer board meeting. NAB headquar- April 22 -25, 1992 Broadcast Cable Financial ers 82nd annual convention. Biltmore, Phoenix. - ters, Washington. Management Association 32nd annual conven- Nov. 20-22-Western Cable Show, sponsored tion. New York Hilton, New York. Future conven- July 11- 13-Satellite Broadcasting and Com- by Cable TV Association. Anaheim tion: April 28 -30, 1993, Buena Vista Palace, munications trade show. Opryland, Association Convention Center, Anaheim, Calif. Lake Buena Vista, Fla. Nashville. Nov. 23.25-LPTV annual conference and ex- May 3.6, 1992- National Cable Television As- July 24.27 Television Administration -Cable position, sponsored by Broadcast- sociation annual convention. . Future and Society annual conference. con- Marketing ers Association. Riviera Hotel, Las Vegas. vention: June 6 -9, 1993, San Francisco. Opryland, Nashville. Aug. 25-27-Eastern Cable Show, sponsored Jan. 7 -10, 1992- Association of Independent May 27-30, 1992- American Women in Ra- by Southern Cable Television Association. At- Television Stations annual convention. San dio and Television 41st annual convention. lanta. Francisco. Phoenix. Sept. 11 -14 -Radio '91 convention, sponsored Jan. 20-24, 1992-29th NATPE International July 2-7, 1992-International Broadcasting by National Association of Broadcasters. Mos- convention, Convention Center, Convention. RAI Center, Amsterdam. Informa- cone Convention Center, San Francisco. New Orleans. tion: London -44 (71) 240 -1871

14 Datebook Broadcasting May 20 1991 Yes, please register me for the Broadcasting /Cable Interface V.

Include registration(s) for colleague(s) named below.

W Registration Fee $525 V FCBA members and past registrants $350

LIN Name (please print)

(1) (2) (3) Additional registrants

W Company

Address

City State 2IP Z O Bill me L Bill myfirm I a EGA member a Past registrant NO POSTAGE NECESSA

F MAILED

IN THE

UNITED STATES

BUSINESS REPLY MAIL FIRST CLASS PERMIT NO 10249 WASHINGTON. DC

POSTAGE WILL BE PAID BY ADDRESSEE

The Broadcasting /Cable Interface V Corporate Relations Department 1705 DeSales Street, N.W. Washington, DC 20078 -5892

11111111111111111111111111111111111111111111111111111111 N.Y. Information Tracey Muhlfeld, (212) 408- dio- Television News Directors Association Con- 9170. ERRATA vention and awards ceremony, co-hosted by region two of the National Radio- Television News May 23- "Turning Up the Volume on Interna- State funding constitutes 15% of Directors Association. Doubletree at Fisher- tional Radio," symposium sponsored by Center annual budget for noncommercial man's Wharf, Monterey, Calif. Information: for Strategic & International Studies International Walla -iv Memphis, not one-thud, (415) 561 -8760. Communications Studies program. Speakers: John Tusa, director, BBC World Service; Gene as reported in May 6 story on June 7- 11-American Advertising Federation na- Pell, RFE/RL, and Bob Coonrod, VOA. CSIS, troubles of public stations. tional advertising conference, including pre- 1800 K Street, N.W., Washington. Information: sentation of National ADDY Awards. Theme: (202) 775-3263. Viacwa's locum) Las Angela was "Hit the High Notes." Opryland Hotel, Nash- ville. Information: (202) 898 -0089. May 23-24- Broadcasters Association left off top 20 radio group diem in spring convention. Keynote speaker; Senator May 13 issue. Station's fall 1990 June 8-National Academy of Television Arts Wendell Ford of Kentucky. Landmark Inn, Pike- metro cume was 697,600, placing Cleveland chapter presenta- ville. tion. Stouffer Tower City Plaza, Viacom at number 8 on list with Cleveland. In- formation: Janice Giering, (216) 621 -5925. 5,279,400 cume and Gannett and Malrite at nine and 10, respective- June 8-National Academy of Television Arts and ALSO IN MAY Sciences Washington chapter Emmy Awards pre- ly. sentation. Sheraton Washington, Washington. Information: (202) 364-0383. 13 Cir- May 28- 31- Public Telecommunications Finan- To clarify May "Closed cuit," Rainbow Advertising Sales June 8-10-- Showbiz Expo West, production cial Management Association conference. St. industry exhibition for feature film, broadcast Louis. Information: Kathleen McDermott, (803) Co. sells ad time for regional TV, cable, advertising and corporate video. 799 -5517. SportsChannel networks only. Los Angeles Convention Center, Los Angeles. May 29- "Global Distribution Opportunities for Group W Sports Marketing sells Information: (213) 668 -1811. Domestic Programing- Expanding Your Mar- time for Prime Network affiliates June 7 -11- American Advertising Federation na- ket," speech Robert Friedman, president, by tional advertising conference. Opryland, Nash- Playboy Entertainment National only. Group, to Acad- ville. Information: (202) 898 -0089. emy of Television Arts and Sciences, New York chapter. Copacabana, New York. Information: June 2-8-Banff Television Festival. Banff, Al June 8-11 -1991 Public Broadcasting Service (212) 768 -7050. berta, Canada. Information: (403) 762 -3060. meeting. Walt Disney World Dolphin, Orlando, Fla. Information: (703) 739 -5000. May 29-31-CBS-TV annual affiliates meeting. June 2 -14- Summer faculty workshop in Waldorf Astoria, New York. communications policy, sponsored by Annen- June 9- 11-New Jersey Broadcasters Association berg Washington Program. Annenberg Program, annual convention. Sands Hotel, Atlantic City, May 30- "Sound and Images," conference 31- Willard Office Building, Washington. Informa- N.J. on music sound in the visual and on arts, tion: (202) 393 -7100. sponsored by Program for Art on Film and the June 9-12-Radio- Television News Directors As- University of Southern California School of Cine- June 3 -Radio Advertising Forum, "Hitting the sociationlUniversity of Missouri School of Journal- ma- Television. UCLA, Los Angeles. Information: Mark with Creative Radio," sponsored by Asso- ism management seminar for news directors. Peter Naumann, (212) 988 -4876. ciation of National Advertisers and Radio Adver- Participants include William Bolster, president, tising Bureau. Waldorf- Astoria, New York. Infor- Multimedia Broadcasting, and Neil Derrough, May Deadline for Crystal Radio Awards, 31- mation: (212) 697 -5950. president, KNSD -TV. University of Missouri, Sponsored by National Association of Broadcast- Columbia, Mo. Information: (314) 882 -4201. ers, for contributions to community service in June 3-6--Fifth international broadcast news local programing, interaction with community, workshop, hosted by North American National June 9-12- Canadian Cable Television Associa- public service initiatives and local leadership. Broadcasters Association. Harbour Castle Westin tion 34th annual convention and "cablexpo." Information: William Peak, (202) 429-5422. Hotel, Toronto. Information: (613) 738 -6553. Ottawa Congress Center, Ottawa, Ontario. In- formation: Christiane Thompson, (613) 232- May Deadline for entries in "Life in Ameri- June Society of Professional Journalists, 31- 4- 2631. ca" television awards, sponsored by Bonneville Washington chapter, annual Dateline Awards International Corp. and National Association of dinner. National Press Club, Washington. Infor- June 12- 15-NBC marketing conference. Mar- Broadcasters, "saluting exceptional achieve- mation: Julie Asher, (202) 541 -3266. riott Inner Harbor, Baltimore. ments in adult values- oriented television pro- June 4 -11 -TV comedy writing workshop, June 13-14-C-SPAN invitational seminar. C- grams." Information: NAB, (202) 429 -5425. sponsored by Institute for Television and Film SPAN, Washington. Information: (202) 626- Writing. College Park, Md. Information: (301) 4853. 405 -6263. June 13- 15- Radio-Television News Directors JUNE June 5- Broadcasting /Cable Interface V, tele- Association Canada annual convention. Montre- communications policy seminar sponsored by al. Information: George Clark, (519) 686 -8841. BROADCASTING magazine and Federal Communi- June 13- 18- Missouri Broadcasters Association June 1- Country Radio Broadcasters air person- cations Bar Association. ANA Hotel, operated by spring meeting. Holiday Inn, Lake of the ality workshop. Quality Inn Downtown, . Westin Hotels and Resorts, Washington. Infor- Ozarks, Mo. Information: (314) 636 -6692. Information: (615) 327 -4487. mation: Patricia Vance, (202) 659 -2340. June 13-18 -17th International Television June 1- International Summer Consumer 4- June 5-Illinois Broadcasters Association/Wis- Symposium and Technical Exhibition. Mon- Electronics Show, sponsored by Electronic In- consin Broadcasters Association joint TV sales treux, Switzerland. Information: 41 -21 -963 dustries Association. McCormick Place, Chica- 32 conference. Clocktower Inn, Rockford, III. In- 20/963 12 12. go. Information: (202) 457 -4900. formation: (217) 753 -2636. June 14- Presentation ceremonies of The New June 2-5--Women in Cable national cable man- June 5 -"The Path to Parity: A Look Back at York Festivals. New York Hilton, New York. In- agement conference. Speakers include Glenn the 1990 -91 Prime Time Season -and Forward formation: (914) 238-4481. Jones, chairman -CEO, Jones Intercable, and to Next Season," speech by David Poltrack, Geraldine Laybourne, president, / senior vice president, planning and research, June 9-14-international Symposium on the Nick -at -Nite. Sheraton Denver Tech Center, CBS/Broadcast Group, to drop -in luncheon Media, Protest and Political Violence. Jerusa- Denver. Information: Shirley Moses, (904) 932- sponsored by National Academy of Television lem. Information: (972 2) 667402. 2800. Arts and Sciences, New York chapter. Copaca- June 9.15- National Association of Broadcasters June 2-6- -Radio Advertising Bureau graduate bana, New York. Information: (212) 768 -7050. executive management development seminar, management program. Wharton School, Phila- June 7 -USA Network local ad sales seminar. "mini -MBA" program taught by professors in delphia. Information: (212) 254 -4800. Hyatt Regency at the State Capitol, Indianapo- Notre Dame's College of Business Administra- lis. Information: (212) 408-9161. tion. University of Notre Dame, South Bend, June 2-7- "Teaching Fellowship," seminar for Ind. Information: (202) 429 -5402. full -time college teachers of broadcast journal- June 7-8- Wyoming Association of Broadcasters ism, sponsored by Poynter Institute. Poynter annual convention. Holiday Inn, Casper, Wyo. June 11-Broadcast Capital Fund second annu- Institute, St. Petersburg, Fla. Information: (813) al awards scholarship dinner. Mayflower Hotel, 821 -9494. June 7 -9 -Tenth annual Northern California Ra- Washington. Information: (202) 429 -5350.

Broadcasting May 20 1991 aatakeak 15 Every station he represents

w `OIQIIt 8IL 8S-TV 4:00 PM 77% of Mattock's stay households tuned for local versus news, Geraldo's 35% November in 1990.

a

TETV 3:00 PM Growing Pains Reeled Night Court and women 16 -49 doubling 25.94 and women shares.

WVIT 4:00 PM Mattock grew 90%, from a 2.7 household rating in week one to a 5.1 in week eleven. MIDNIGHT -TV 12.00 WXYZ led tin than doir Matlock more 1990 women ' November share rime period

TV ImorovedDe 4:00 PM by 3°% over No mbe-49 share Trump 990§ Card and Peoples Court.

WJKS -iV 5:00 PM Increases an women demo shares and men over Hunter lead -in. IFLINT-SAGINAW- BAYCITY

WNEM -TV 4:00 PM Replaced November 1990's Perfect Strangers and Head of the Class, increasing household and men and women demo shares.

Since its January syndication in 14 markets, Matlock has proven it has the power AUSTIN to strengthen stations I0V0TV 11:00 AM and time periods... 25-54 share Increases women FamIN I by 90% over Mama's it lead -in. everywhere airs. Put the power of Matlock to work for you. VIAC4M. Broadcastingm Founder and Editor Sol Talshon (1904-1932) 1705 DeSales Street. NW. Washington. DC. 20036 Plane 202 -659.2340 O1iä MIKE Editorial Fax 202429 -0651 o Administrative Fax 202.331 -1732 o Advertising Fax 202 -293 -3278 Lawrence B. Tatehoff, publisher Editorial ute instructions to the Donald V. West,editor. NO WONDER -by- minute govern- Mark K. Miller,managmg editor ment by citizens watching CNN. Marry A. Jees&l.senior editor. EDITOR: The trade magazines talk about Kin Greene, John S. Eggertan, Mr. Honig assumed that I want assistant managing editors the small share of the advertising budget WTBS(TV) Atlanta to lose its license be- Susan J. Dlllon,assoaate editor. that is spent on radio advertising. It's no cause I "did not like CNN's war cover- Washington wonder Matt Stump, Kim McAvoy, A. Adam Glenn(nternationaq, the credibility of radio is tar- age." Wrong assumption. I am not rais- associate editors nished each day, in the public's mind, Randall M. Sukow(rechnology), Peter D. Lambert, ing a First Amendment issue. I have in assistant editors when stations pull fake nuclear attacks, mind the part of the Constitution that Patrick J. Sheridan, Janet Sullivan, John Gallagher, let stall writers "sewer mouth" people behind their obligates, perhaps in exchange for all Marsha L. Bell,oditonal assistant. microphones and play "shock" radio. those protections. I thought I would cite David R. Boruckl,art director. Maybe it's time the FCC pulled a station Todd F. Bowle,editonai production supervisor it and the Taylor Act in my informal Denise P. Smlth,production license instead of giving just a slap on objection of the renewal of wrBS's li- New York the hand. John A. Goeman, owner, cense, which expires next April 1. 630 Third Ave .100172126992830 Fax 212 -599 -2837 KJAM -AM -FM Madison, S.D. Geoff Folele,chiel correspondent I plan to tell the FCC that, while the Stephen McClellan,chiel correspondent (programing) United States was at war with Iraq, Tur- Lucia Cobo,radio editor (East Coast) LET THEM IN Rich Brown, Joe Flint, Sharon D. Moshevl,staff writers ner /CNN declared and conducted itself Hollywood EDITOR: to Gary Christensen for as a neutral, even with the enemy, an 1680 N. Vine St. 90028; 213-463-3148, Fax:213 -463 -3159 his stand on reciprocal relaxation of for- apparent violation of the Taylor Act, Steve Cot assistant editor. Mike Fresmen,stea writer eign ownership rules for broadcasting which forbids citizens from conducting Reed E. Bunzel,-nao editor (West Coast), 408-625-3076. stations ( "Monday Memo," April 22). their own foreign policy. And that, evi- Business We have been pushing it for three years. dently running afoul of the only crime Kenneth W. Talshon,yeneral manager Virtually every day, our offices in the codified in the Constitution, Tur- Philippe E. Boucher,conlroller. U.S. and UK hear from foreign inves- John M. Arene,assistant controller. ner/CNN: Tracy Henry,systems manager. tors anxious to participate in U.S. broad- Broadcast the fall -of -shot on Ameri- Albert Andenon,olhce manager. Poll F. Noyes,personnel administrator casting deals. This new source of capital can troops, knowing it was being seen Rhonda Moo,, accounting assistant would keep our industry vibrant and live in Baghdad. Advertising growing. Replaced the enemy's broadcast fa- Washington Reciprocal opportunities overseas cre- a was de- 202 -659.2340 cilities, legitimate target that Robert (Skip) Tash, VP. advertising sales. ate new situations for U.S. broadcasters stroyed early in the war, with a first rate Doris Kelly,sales service manager. MIt:I Mlller,classilind advertising manager. to experience substantial growth over facility, immune from attack. New York the coming decade. Broadcast two live, one -hour "in- 212 -599-2830 These are two the reasons we have Joseph E. Ondrlek East Coast regional sales manager. of terviews" with a representative of the Randl B. Teltelbaum,sales manager instigated the formation of Imagine, the enemy government (the toughest ques- Sandy Bacchus,advertising assistant. Lewis Edge & Associates (Southern regional and International Media Alliance for Global tion was a request to "Call me Larry, _as.. Coast equipment) 609.6837900. Fax 609497 -0412 Investment Exchange. Dave BMyn a Assoclale5:914.63 t -6468 Mr. Ambassador "). Lindstrom Windsor & Aaaoelatss:914- 234.7660: Broadcasters interested in participat- The FCC pulled RKO General's $400 Fax 914.234 -7546 ing can contact us. S. Strom - WNAC(TV) Hollywood Peter million license for Boston, 213 -463-3148 quist, president /managing partner because the licensee had shown a lack of John R. Rusaal, West Coast regional sales manager. Sandra Kleusner,editorial- advertising assistant (U.S.), Montreux Companies (U.S.), candor toward the commission. The Schiff & Aeeoclatp(Westem equipment 328 East Main Street, Barrington, Ill. FCC might find equally as serious the and engineering). 213- 393 -9285 Fax 213-393,2381. 60010 wartime conduct a broadcast licensee Circulation of that violated the Taylor Act and Article Kwentln K. Keenan,circulation manager. Patricia Waldron, data entry manager. CITIZENSHIP CONT. III, Section 3, of the Constitution, which L. Maureen Thoras Simms, Aretha Williams, Seery, declares: "Treason against the United Wayne Ayers,circulalion assistants EDITOR: Letters from two BROADCAST- States shall consist only in levying war Production ING readers in the April 15 issue com- Marry Stevens,produchon manager. against them or in adhering to their ene- mented on my April 1 complaint about David N. Whitcombe,publishmg consultant mies, giving them aid and comfort." citizenship, TBS/CNN style. The letter Corporate Relations Mr. Honig also wondered if I would from one David Honig, supports CNN's Patricia A. Vence,director "have jumped at the chance to be a war F. Frlday,secretary to publisher. wartime neutrality. And Harold Halli- Catherine the correspondent based in Baghdad." The kainen, glad that "CNN showed me all The Broadcasting Yearbook answer is no. During wartime, I would sides of the war," asked, "Since we David Seytegmanager. only be interesed in seeing an enemy Francesca Tedesco,assistant manager control the government, how are we go- A. capital from the air. And I think that Joseph Esser,assocate editor. ing to tell them what to do if we don't Amy Thewes, Angela Callahan, Melinda Crossley, means that I have more in common with editorial assistants really know what's going on ?" Edward R. Murrow than does anyone at Advertising Representative To Mr. Hallikainen, I would say this: (06) -5005. Turner/CNN.-Joseph McCusker, New Japsn(06) 925.4452 Fax 925 We give our government extraordinary York. power, including the power to make Broadcasting Publications Inc. war. we A Times Mirror Business Publication And control it by pasing judg- ment on its performance on election THUMBS DOWN Lawrence B. Talshoff,president. days. As a practical matter, that control EDITOR: The opinions expressed in this Kenneth W. Talshon,senior vice president Donald V. West,semor vice president. does not extend to the issuance of min- letter are mine and are not intended to Philippe E. Boucher, vice president

18 Open Mike Broadcasting May 20 1991 5,760 ideas in 4 days. That's an idea a minute.

There are thousands June 16 - 19, 1991 Innovative money-making of ideas to take home! solutions! Imaginative Revenue - generating marketing! Broadcast opportunities! Great Promotion & Marketing tune -in promotions! Print Executives & Broadcast ads that work! Audience - Designers' Association building tactics! Value - Conference & Exposition, added crash courses! Baltimore. Dynamic graphics! June 16 -19, 1991. Invest in tomorrow. Register Today. Tel: 213 -465 -3777 Fax: 213 -469 -9559 (Credit Cards Accepted) reflect those of my employers. thinks an angry public won't insist on I am writing to add my voice to that of severe constraints on the media (and a Harold Hallikainen's letter that you pub- pandering Congress won't respond), he lished in your April 15 issue. I too was hasn't been reading your magazine very disturbed by the one -sided view of the closely the past five (or 50) years. war given in the American media. Recounting what the media was doing I was equally disturbed by the praise during the war, as FCC Commissioner heaped on our press corps by the Nation- Quello did, may raise a blister on Mr. al Association of Broadcasters at its last Head's myopic sensibilities, but it won't convention. In my view, our press, for change the fact that they did it. Now the most part, retailed the sanitized re- they (and Mr. Head) want us to accept ports and propaganda provided whole- the notion that, war or no war, they have sale by our government, and acted as every right to do whatever they damn cheerleaders for a war that, but for the well feel like doing. Using the same insistence of President Bush and his ad- kind of sophomoric analogies employed ministration, need never have hap- by Mr. Head, one might argue, I sup- pened.-Thomas M. Padwa, assistant pose, that the First Amendment makes it director of engineering, radio division, all right to "fire" in a crowded Capital Cities /ABC Inc., New York. theater, so long as you work for Channel 5. 'SUPERSTATION' PROBLEMS Second, suggested the press should become a "propaganda tool" for EorroR: The intent of Dan Rau's May 6 the military. I am suggesting, however, "Monday Memo" is ideal, but there are that the First Amendment does not con- ramifications which have to be consid- fer either the responsibility, or the right, ered in attempts to create Dan's super - on the American media, to become a station local networks. propaganda tool for the nation with Someone is on staff going to be kept which we are at war. (Note the "we." It busy scheduling and performing EBS is used here as a first person, plural tests weekly for two, three or five sta- pronoun, in the nominative case, intend- tions. Then, home studio is the central ed to represent all American citizens, remote control point for a variety of even those who work for the media.) distant sites. Picture one cen- Third, Mr, Head's suggestion that re- tral point with two, three or five STL sponsibility and freedom have nothing to and RPU systems. I picture an RF night- do with one another is so historically mare and Dan didn't even talk about vacuous and intellectually inane as to engineering logistics or manpower. Will beg argument. What I'd really like to there be one program source per station? know is where was Mr. Head when Con- One console? Perhaps, if the same pro- gress was running roughshod over the gram is fed to all the satellites. Not First Amendment with the so- called fair- likely. ness doctrine. Some of us have been in Then there are the business -related this fight for years. We could have used entanglements relating to station favorit- his venom, if not his insight. Joe isms, accounts, list priorities-the goes Meier, author. "Fairness vs. Free- on. Are expenses shared by revenue dom," St. George. Utah. earned, ERP, station market size? As stated earlier, the intent is fine, but QUESTION MOTIVE the question I pose to Dan Rau (whom I have known over a decade) is, what is EDITOR: The April I "In Brief' article your Plan B?Jesse Maxenchs, interna- and your editorial on press coverage of tional sales manager. Western Hemi- executions raised several interesting sphere, AKG Acoustics. San Leandro, questions. If television were interested ('alifi in presenting the horror of an execution, could not an artist witness the execution FURTHER ON (with or without the state supplied clay tablet and stylus), then draw the scene THE FIRST AMENDMENT from memory? Or, are we after the EDITOR: Somehow I missed the March scream, making the program more sal- 25 response by Sydney W. Head to my able? March 4 letter. And while I'm sure you From another perspective, if we are don't view "Open Mike" as a forum for doing something where we feel we must personal debate, there are a few things in look away during its performance, per- his letter that deserve a response. haps it deserves a closer look. Are we First and foremost, of course, is the not proud'of our efforts at rehabilitation fact that he completely misses the point, of criminals? If not, let's change it to which is that the First Amendment is something we can be proud of. Harold much too important to be sacrificed for Hallikainen, Hallikainen & . the sake of the press corps. If Mr. Head San Luis Obispo. Calif.

20 Open Mike M.drNw .r 26 I 11 )IOPIDAY IIE)IO

A auction commentary from Janice Obuchowski, administrator, National Telecommunications and Information Administration, Washington

The April 29 "Monday Memo" was that had belonged to the government, but a commentary by Wayne Schelle of which it gave away for nothing. American Personal Communica- Messrs. Schelle and Cohen oppose the tions and Martin Cohen of the Washing- lottery process and recommend that we ton Post Co. opposing competitive bid- revert to comparative hearings instead of ding for radio spectrum. moving forward to competitive bidding. That Mr. Schelle and an officer of the Yet comparative hearings offer no guaran- Washington Post Co. should rally to the tee that spectrum licenses will go to the defense of the status quo should come as most qualified applicant. The FCC has no surprise to anyone familiar with their already tried comparative hearings with past involvement with the radio licensing high qualifications barriers and strict fi- game. According to The Wall Street nancial hurdles in its first rounds of cellu- Journal, Mr. Schelle and the Washington lar grants. The result: well -heeled appli- Post Co. were partners in the Washington - cants turned to the same consulting Baltimore area's first cellular telephone engineers and the same law firms to turn network in 1983. year with a list of the 79 rural cellular permits in very similar applications. The FCC Schelle sold his 40% interest for $52.5 that had been sold by November of 1990. went through a painstaking, hair -splitting million, and the Post Co. realized a $200 Of the 54 whose acquisition prices were exercise to determine the "best" appli- million gain in 1987 by selling all its reported in the trade press, the average cants, only to see hearing winners such as cellular interests in Washington, Balti- was $1.1 million and the median sale Mr. Schelle and the Post Co. turn their more and other cities. Writing in News- price was $8.85 million. These numbers licenses over in the free market. week (a Post Co. -owned publication), col- are, of course, trivial compared with the There are some who would reimpose umnist Robert Samuelson observed that prices that Mr. anti- trafficking rules the Post Co. nearly tripled its investment Schelle, the Wash- to require that those when it sold its cellular properties, mak- ington Post Co. and who receive licenses ing a profit that exceeds the pre-tax profit others have obtained "The marketplace from the FCC will of Newsweek for the last seven years. for urban cellular li- tends to do a much remain in the busi- Now that the FCC is thinking about censes, but even the ness for at least a giving away more free spectrum, they rural winners need job ofpicking seemly waiting peri- want to make sure they can get back into not feel slighted. An competent system od. But the usual ef- the game. According to Congressional example shows why: fect of such rules is testimony by Mr. Schelle, he and the Post On Dec. 20, operators than do to deprive the public Co. have staked out a future in the vast 1989, the FCC con- government of needed service, new "next generation cellular" service ducted a lottery for while the original li- known as personal communications. But the Cape Cod rural bureaucrats." censees offer barely how long they intend to stay in it is a cellular license. Nine enough construction secret. hundred and twenty to satisfy the FCC. However sincere their motives may be five parties had applied. In physical The fact is, the marketplace tends to do for opposing competitive bidding for terms, every FCC lottery is conducted a much better job of picking competent spectrum, they are missing the point. The exactly like Lotto America, and system operators than do government bu- issue is not whether spectrum auctions is preserved for posterity on videotape. reaucrats. Lotteries, comparative hearings should occur-they already do-but who The winner for Cape Cod was a part- and anti- trafficking rules get in the way of should conduct them. nership group calling itself the Rural Area natural market processes that eventually Of the rural cellular permits that the Cellular Development Group (RACDG). push spectrum into the hands of the com- FCC issued in 1989, for example, 44% But RACDG didn't develop anything. petent and those with the skills and were sold by November of the following Seventy-three days after obtaining its con- knowledge to make proper use of it. year. That percentage will undoubtedly struction permit from the FCC, it filed an Having said all that, we need not rigid- increase as the remaining lottery winners application to transfer its permit to South- ly apply competitive bidding to all classes approach the FCC's 18 -month deadline western Bell Mobile Systems. The FCC of spectrum use, any more than a funda- for construction. Without a doubt most of quickly granted its permission and the mental commitment to market processes those sales went to the highest bidders. In transfer was consummated. in real estate compels us to auction off the vast majority of cases, the companies According to Cellular Investor News- parks and wildlife refuges. that will actually own and operate cellular letter, the selling price of the Cape Cod But on one issue there is no room for systems over the long term must purchase construction permit was approximately reasonable debate: whether or not auction them at market -clearing prices from some- $40 million. The sale involved no tangible should occur. Spectrum auctions are a one else- usually a lucky lottery winner. assets of any kind, nothing, that is, but the reality; they exist now. The only question The motive for the sales is obvious: a right to use a certain band of very scarce is who will benefit from them: the taxpay- desire for profit. The FCC provided us and valuable radio spectrum -an asset ing public or instant millionares?

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a r: ABC's 'Who's the Boss ?' will return but could be in later time slot; CBS's '' will likely remain in current position; NBC's 'Wings' is expected to return in coveted 9:30 -10 time period; Fox's 'America's Most Wanted' is considered its sole Friday night returnee LINING UP THE PRIME TIME PROSPECTS Network watchers speculate on which new programs will be added, which old shows will return as ABC, CBS, NBC and Fox prepare to unveil fall schedules

With the networks expected to ates, who would love it and deserve it, America's Funniest People and The begin announcing their fall but to the ratings of the network," said ABC Sunday Night Movie on Sunday schedules today (May 20), Harbert. and MacGyver and Monday Night Foot- starting with NBC, network executives thirtysomething (Tuesday, 10 p.m.), ball on Monday. Two development pro- are scrambling to come to some last - considered on the fence in terms of its jects, The Human Target and Young In- minute decisions on whether to schedule chances for renewal, may become a ca- diana Jones, are thought to be ordered some development projects or renew se- sualty as a result of ABC's need to as backups to MacGyver at 8 p.m. if the ries for the 1991 -92 schedule. Although schedule a show with broader appeal on show falters. On Tuesday night, Schul- decisions will be made almost until the Tuesday night, according to Betsy man suggested and Coach will announcements are made, each network Frank, senior vice president, director, definitely return in their 9 and 9:30 p.m. has specific needs that will be addressed television information and new media, slots, respectively. He also said Doogie and development projects considered Saatchi & Saatchi. "My guess is that it Howser, M.D. will remain at 9 p.m. front -runners. is gone," she said. it proved to be a Wednesday and Primetime Live will re- According to Ted Harbert, prime show of very narrow appeal that turn to its Thursday, 10 p.m. slot. On time executive vice president, NBC En- couldn't transcend that narrowness." Friday, Full House and 20/20 return, tertainment, in a recent interview with Two development projects ABC is ex- while Saturday is wide open. BROADCASTING, two of ABC's chief pected to use in either 10 p.m. slot are Five other shows that will return but needs for the fall are 10 p.m. shows for Civil Wars from Steven Bochco Produc- possibly not in their current time slots Tuesday and Wednesday, and improved tions and Silver Fox starring James Co- are Who's the Boss ?, Family Matters performance in the Saturday 9-1 I slot. burn. (which may be moved from Friday to "We have to look very closely at Tues- Overall, ABC is expected to schedule either Tuesday or Wednesday at 8), The day and Wednesday time periods, and approximately six hours of new pro- Wonder Years, Perfect Strangers and see if there's anything in our develop- graming for the fall. According to Paul Growing Pains. The last may be held off ment that might be able to deliver the Schulman, president, The Paul Schul- the fall schedule for use as a back -up as kinds of numbers that an L.A. Law de- man Co., ABC expects to have 11 hours the network did last season with Head of livers to NBC on Thursday night. Hav- of returning shows in their current time the Class. ing a hit show at 10 p.m. can make quite slots. Those shows are Life Goes On, Shows on include a bit of difference, not only to our affili- America's Funniest Home Videos, thirtysomething, Father Dowling, The groadrasting Wiry 20 101 lttqt if 60 Wog 27 Young Riders and The ABC Saturday Knots Landing, 48 Hours and Top Cops and Susan Borowitz, is considered Night Movie. Schulman predicted two of are doing good jobs but we need better NBC's choice for Monday, 8:30 -9, the four would return. performance around them." paired with The Fresh of Bel Air. Comedy projects considered to have Returning series include the entire Schulman expects the network has 14 the best chance for pick -up include Step Monday night lineup including Northern hours of programing to return in their By Step, the latest project from Miller - Exposure and The Trials of Rosie current slots, including The NBC Sunday Boyett (it stars Patrick Duffy and Su- O'Neil, Rescue: 911, Jake and the Fat - Movie, Fresh Prince, NBC Monday zanne Sommers and is expected to join man, 48 Hours, Top Cops, Knots Land- Movie, Matlock, In the Heat of the ABC's Friday linuep), Good and Evil, ing, and Murder, She Wrote. Night, Law and Order, Unsolved Mys- Grown Ups from Jim Brooks, and Room Current series under consideration in- teries, Night Court, , the for. Two starring Linda Lavin, which has clude , Guns of Paradise and entire Thursday lineup with either Wings already been given a series commitment. Doctor, Doctor. or in the 9:30 p.m. time slot, The dramas considered to have the best Projects considered front-runners to nothing on Friday night, and Golden chance include Civil Wars, Young Indi- make up to seven hours of new Girls, Empty Nest and & Co. for a ana Jones, Home Front, Silver Fox, The programing on CBS's fall schedule in- half-hour or an expanded hour version. Human Target and the half-hour dramas clude, among the comedy projects, Among comedy candidates he expects Angie (starring Angie Dickinson) and Esme's Little Nap starring Debbie Reyn- NBC to pick up for fall are In the House, The Streets of Beverly Hills. olds, Princesses, Teech, Make My Day Man of the People starring James Garner Rumors circulating last week also had starring Robert Goulet, Ruth Harper, and considered a prime candidate for the the network considering slotting an all and Stand By Your Man based on the revamped Friday night lineup, Nurses comedy lineup on Tuesday night. Schul- British comedy Birds of a Feather. Dra- from Paul Witt, Tony Thomas and Su- man said ABC's comedy development ma projects include Cody and Bill, The san Harris, which is being considered as would have to be extraordinarily strong Human Factor, Love and Bullets, Tequi- a Saturday night addition, and Sunday in to schedule a lineup that would sustain la and Boner and Jack of Hearts. Paris with Debbie Allen. itself the entire night. "The comedies NBC plans to add about the same Schulman expects the network will had better be damn good if you're going amount of new programing it did last order four dramas and suggested three wall-to -wall. Otherwise, it'll be easy for year when it brought on nine new shows considered to be front-runners: The Fifth a station to pre-empt a 10:30 show in accounting for six new hours of pro- Corner, I'll Fly Away from Joshua order to start the news early." graming, according to Lee Currlin, se- Brand and John Falsey starring Sam Wa- "We'll be scheduling a minimum nior vice president, East Coast, pro- terston, and Reasonable Doubts from of five hours and a maximum of seven grams and program planning, NBC. Robert Singer starring hours of new programing" on the fall Currlin said the network will probably and . Another drama men- schedule, said Peter Tortorici, senior "add a half hour on Monday; Tuesday tioned for inclusion on the schedule is vice president, program planning, CBS will probably all come back; maybe just Nightmare Cafe from Wes Craven. Entertainment. "Obviously our a half hour on Wednesday; the same on Peter Chernin, president, Fox En- strengths are Sunday, Monday and Thursday; there could be two hours on tertainment says he expects the network Tuesday with our needs the balance of Friday; maybe an hour or hour- and -a- to add between three and five hours of the week," he said, and added: "Friday half on Saturday, and probably two new programing. "We'll probably add is obviously needing major changes." hours on Sunday." an hour on Friday, a half -hour on Satur- He also said "Jake and the Fatman, In the House. a comedy from Andy day, a half -hour on Thursday and an hour or so on Sunday," he said. Shows confirmed to be returning in- FIRST READING ON NETWORK REVENUES IN 1991 clude , Beverly Hills, 90210, America's Most Wanted, Totally Hidden Video, Cops, True Colors, $1.8 BILLION FOR ALL THREE IN FIRST QUARTER Parker Lewis Can't Lose, In Living Col- or and Married...With Children. The three -network revenue performance for the first quarter of 1991 has Shows that do not figure to return officially been reported to be as bad as expected. Yet despite a combined include Babes, which failed to hold its revenue decline for ABC, CBS and NBC of over $100 million, most analysts lead -in from The Simpsons, Against the are still expecting the total at year's end to be higher than for 1990. The Law, D.E.A. and Yearbook. Get a Life determining factor could well be the fourth quarter, which will itself largely be and Top of the Heap still await word. determined by the imminent upfront ad sales market. Schulman figures Fox will bring on First- quarter results for the three networks showed a 7% decline to just four new comedies and two new dramas. under $1.8 billion. Preemptions for Mideast war coverage, combined with the The comedy projects expected to be in- recession and advertiser defections to alternatives, hurt prime time the most in cluded in the schedule announcement dollar terms, but daytime, children's, news and latenight were also said to be are The of Charlie off. Latenight comparisons may improve in the second quarter, which since Hoover starring and Sam April have included the new CBS late -night series, compared to the year- Kinison, Roc, Bill and Ted's Excellent earlier The Pat Sajak Show. The only two dayparts in which combined Adventures and The Wayneheads from revenue for ABC, CBS and NBC were said to have increased were early In Living Color's Damon Wayans. The morning, which showed a modest gain, and sports, which benefitted from two latter however, may not be ready in time additional NFL wildcard playoff games. for the fall schedule because of the pro- While not surprising, the first- quarter results will probably give little duction requirements in working with comfort to investors who have bid down the stock prices of both CBS and claymation. Instead, the project may be Capital Cities /ABC to their lowest levels in four months. if held for mid -season. Two dramas expected to be added are Angel City and The 50- Minute Man. -SC

?i fayafMWish kadooti i May 211 901 Affiliates and network to discuss expanded late news and effect on `Tonight'; prime time, daytime and possible time on Thursday's agenda

NBC, fresh from its sixth straight in Charlotte, N.C., which began feeding reality genre, Trial Watch and A Closer prime time victory, would proba- news footage to stations about five Look, are last in their time periods. bly have liked to celebrate that months ago. It is intended to be a com- Another sore point in daytime is the fact lavishly this week with all of its plete 90- minute program (not just foot- poor performance of Santa Barbara, the affiliates in New York. However, both age) with anchors, reporters and produc- afternoon soap that for most affiliates the celebration and the affiliates will be ers, and consisting of both hard news leads into early syndicated fare or diminished by problems of the broad- reports and lengthier features. local news. There is speculation that a casting economy. Bremner said several proposed ver- new soap opera, a proposed spin -off of Some of the issues before this week's sions of the overnight service have been called Pacific Lives, is annual affiliate meeting were still not being developed as a replacement for known last Friday. A meeting last week- Santa Barbara. But the new show is not end, which NBC Television Network "1fully expect by ready for presentation next week, President Pier Mapes described as in- sources said. volving "some deals with the affiliate the end of the week NBC Entertainment President Warren body," was to have included John Da- we will have a full Littlefield will be in the spotlight, pre- miano, senior vice president, affiliate senting both primetime and daytime relations; Eric Bremner, affiliate board business plan" for plans, the latter in closed session. One chairman, and Bill Bolster, news com- an overnight news daytime project to be unveiled is a new mittee chairman. Among the topics of reality show called He Said, She Said, discussion expected were the 1992 service. from King World. Olympics and a new overnight news ser- 4iv Mapes Littlefield will be under considerable vice which is expected to start later this pressure to demonstrate that he and his year. staff have a plan for getting the particularly sensitive issue is ex- floated. Which version is adopted next back on track in prime time as well. panding late news. Affiliates are con- week may well depend upon the interest "Warren has been under Brandon Tarti- cerned over a 12% drop in ratings for of stations, particularly in large markets, koffs shadow up until now," said one (ABC's re- in clearing the service. The big question, affiliate. "Now he's got to get up and cently became the number -one late night Mapes said, is whether 85 % -90% clear- demonstrate that he's his own man, that show). Several weeks ago NBC gave ance (allowing for advertising sales) can he's been a key decision -maker up to wTMjçrv) Milwaukee permission to ex- be achieved: "If coverage is less than this point and that he has a clear vision pand its late newscast by five minutes that, then how do we fund it ?" he of where he wants to take this network." for additional news and ad inventory. asked. The network won its sixth consecutive ' As of last week, news stood as the Mapes told BROADCASTING that ad in- prime time season this year, but only by biggest issue to be discussed in New ventory would probably be split "just the narrowest of margins and with sig- York. Thursday morning's closed busi- about even." One issue on the table is a nificant household and demographic ero- ness meeting will consider the new live possible participation by affiliates in the sion from a year earlier. overnight news program. Said Mapes: proposed overnight service. Carnegie Hall, which holds 2,812, "I fully expect by the end of next week Another daypart likely to be discussed should have no trouble accommodating that we will have a full business plan." at length is daytime. Affiliates last week Thursday's joint affiliate- advertiser pre- The service would originate at the net- said they are concerned that the net- sentation. Attendance at this year's work's affiliate News channel division work's two most recent additions in the meeting will be down to, it appears,

Broadcasting May 20 1991 Top of file Week 29 "400 and change," said Mapes, from more than 600 last year. The NBC Tele- BROADCASTERS WIN RETRANS vision president blamed the economy and a shorter meeting for the reduced attendance. Nonetheless, the schedule CONSENT IN S.12 presentation will include as large a cast of entertainers as in the past, said Vic Commerce Committee passes bill that also has must -carry Garvey, NBC vice president, corporate requirement; next step may not be soon: Inouye will wait events and travel. The affiliate movement to get the net- until FCC finishes effective competition rulemaking work to shift prime time back one hour (7 -10 p.m.) is gaining momentum, and Broadcasters scored a legislative systems to rate regulation. And it is ca- is expected to be a major topic of discus- victory in the Senate last week ble's hope that the FCC's decision will sion. Once defined as a regional issue when the Commerce Committee be stringent enough to satisfy the Hill for the West Coast, other affiliates such voted 16 -3 for a sweeping cable reregu- and obviate the need for legislation. as John Spinola, vice president and gen- lation bill that gives broadcasters a re- Cable has vowed to fight S.12. In- eral manager of WBZ -TV Boston, now transmission consent right. The mea- deed, the industry and the administration favor the move. sure, S.12, also includes a must -carry worked hard to build opposition against NBC will be presented with new re- requirement and would prevent cable the bill but could only pick up two more search data by a coalition of West Coast operators from shifting broadcaster sig- votes than they did last year when a stations that have led the movement to nals around. similar measure passed the committee shift prime time. According to Mark A quick vote on the Senate floor, 18 -1 (BROADCASTING, May 13). Murray, director of finance and business however, is not anticipated. Rather, "They pulled out all the stops," but affairs for KRON -TV San Francisco, the Senate Communications Subcommittee couldn't block it, said National Associa- study, conducted by Norman Hecht & Chairman Daniel Inouye (D- Hawaii) tion of Broadcasters President Eddie Associates, New York, contradicts an said he would not take it to the floor Fritts, referring to a meeting held prior earlier study by the network that such a until the FCC completes its effective to the markup. Top cable executives met shift would decrease ratings in the first competition rulemaking and "we have with Commerce Committee leaders, In- hour of prime and late news. The Hecht a chance to review" it. The commis- ouye, Chairman Ernest Hollings (D- study, said Murray, suggests that share sion has slated June 13 for action. And S.C.) and John Danforth of Missouri, increases for both time periods would Inouye promised he would hold a hear- the ranking Republican, all sponsors of occur. By a 2 -1 margin, viewers sur- ing on the question of granting Home S.12. Representing the industry: Tele- veyed said they would favor the switch, Shopping Network Stations must-carry Communications Inc.'s John Malone, Murray said. status. Time Warner's Steve Ross and Nick The network earlier authorized an on- The effective competition standard Nicholas, Continental Cablevision's going test of 7 -10 p.m. prime time on would subject cnncide, hl., mew/. rt.ie Amos Hostetter, ATC's Joe Collins and wTHR(TV) Indianapolis. According to National Cable Television Association wTHR(TV) General Manager Michael President James Mooney. OF Corkin, the station's news at 10 p.m. is KEY ELEMENTS S.12 According to sources, Hollings and up 504ó in share during the week and Municipalities would set rates Danforth expressed dissatisfaction with more on the weekends. for basic cable services in the ab- He did acknowl- sence of "effective competition." The cable. One source said Hollings indicat- edge that the first hour of prime time, as FCC could regulate rates for pro- ed his vote for cable reregulation was a well as NBC Nightly News, are down graming services if complaints dem- chance to offset his vote against going to substantially. "We have a problem there onstrate that rate increases have war in the Persian Gulf, which accord- I didn't think we'd have, said Corkin. been "unreasonable." And the com- ing to polls did not sit well with his According to Murray, who has been mission has greater flexibility in reg- constituents. Hollings is up for re-elec- monitoring the WTHR test, the viewing ulating cable operators' retiering ef- next year. But another source forts. tion drop in early prime was probably due to Broadcasters can demand must claimed Hollings said that cable is an a lack of promotion. carry or claim retransmission con- important issue back home; that is what "They promoted the news switch ag- sent rights enabling them to negoti- constituents want to talk about, not his gressively but didn't promote the new ate with cable systems for payments war vote. prime time hours very well. One of the and other considerations for car- Even if cable failed to delay a vote in things we've concluded is that the shift riage. Language was added to insure committee, Inouye's decision to wait will have to be managed very closely, that retransmission consent rights until FCC acts, was a small victory would not supercede the home dish the with at least 12 15 to months lead industry's access to broadcaster sig- within a larger defeat. time." nals. White House Chief of Staff John Sun- NBC's compensation pool, at least for Cable competitors such as wire- unu called several Republicans prior to 1992, has been determined with virtual less, DBS, SMATV and TVRO would the vote, urging them to reject the mea- certainty at roughly $120 million. With have mandated access to cable pro- sure. It is believed he called Robert Kas- only two weeks left in the May sweeps, graming including regional cable ten (Wisconsin), John McCain (Arizo- networks. demographic audience ratings were al- na), Trent Lott (Mississippi) and The FCC would establish rules ready down the by more than 5% to Ilmiting MSO size and number of Stevens. It seems Lott was expected to which NBC agreed to limit any reduc- channels offered by vertically inte- vote against the bill and when he did not tion in the pool. The actual reduction grated operators. it was read as a concession to his Missis- will be closer to 6%, said Mapes, be- The commission would set cus- sippi broadcasters. Indeed, one commit- cause of clearance problems in the first tomer service standards. tee staffer said a vote against the bill was quarter. perceived as a vote against consumer

IS Tap sf the Meek IAMetsli/ IMF 211 N!1 groups and broadcasters. ments and other considerations for sig- appears to be as much uncertainty and Voting against S.12 were Ted Stevens nal carriage. These rights for carriage or ambivalence as there is enthusiasm for (R- Alaska), Bob Packwood (R -Ore.) retransmission consent could be negoti- this legislation. The two main subjects and Conrad Burns (R- Mont.). Packwood ated every three years. of senatorial discussion -retransmission opposed cable reregulation last year. The legislation was also amended to consent and must-carry for home shop- Stevens promised to offer a "series of include a provision granting must carry ping networks-show how far this sup- amendments on the floor." And he said to low -power stations. They would qual- posed 'consumer bill' has deteriorated he might make a request for reconsider- ify for carriage only after full -power sta- into a boondoggle for cable's commer- ation of S.12 in the committee if "some tions have been accommodated, and cial rivals," Mooney said. of us are disturbed by the FCC deci- they must provide a "substantial" " is being given legal- sion." amount of local programing. It was of- ly elevated status over C -SPAN and There were a number of senators who fered by Wendell Ford (D -Ky.). CNN, and people who want cable to get backed S.12 but at the same time raised NAB has "great concerns" about the clearer reception of NBC, ABC and objections. Lott, for example, said he Ford and Breaux amendments, said CBS are being told they'll have to pay was "not comfortable" with the bill. A Fritts. "The idea of having anything extra for the privilege. It's ironic that a statement from John Kerry (D- Mass.) content -based on must carry gives us bill that started out as an effort to bring said his vote was for "process and not a heartburn, "he said. cable prices down now may push prices full endorsement of substance." A state- Cable tried to put the best light it up. This legislation is unnecessary and ment from Kasten said he was concerned could on the markup. "As the discus- extreme, and we will continue to oppose the measure was too regulatory. And J. sion in the committee indicated, there it," stated Mooney. -0t James Exon (D -Neb.) also expressed reservations, saying there were "poten- tial problems." THIRD TIME MAY BE CHARM During the markup, the senators could not agree on how to deal with the issue of giving HSN stations must carry. Inou- FOR MUST CARRY AT FCC ye made a commitment to Senator John Breaux (D -La.) to hold a hearing on the Commissioner Quello thinks best chance for new measure matter before the Senate votes on S. 12. is to incorporate it in `effective competition' rules; Breaux wanted to amend the bill to pre- vent HSN stations from qualifying for Sikes, others think that may be problem in court must carry. He said they do not meet any public interest obligations. Accord- The U.S. Courts of Appeals in tion proceeding] is the right place to do ing to Breaux, one HSN station's idea of Washington has over the past six this," said Commissioner Sherrie Mar- public service was to run a four -minute years struck down as unconstitu- shall, adding she is still waiting to hear interview with a veterinarian on heart tional two sets of FCC rules requiring Quello out on the subject. worms. He said it aired 17 times within cable systems to carry local broadcast Injecting must carry into the standard 24 hours. signals. could place it in "jeopardy legally," Inouye wants to look at the issue first Nonetheless, the FCC is moving once said Commissioner Andrew Barrett. and "if we find this to be a desirable more toward promulgating a must -carry "We want to make sure we don't set it amendment" it will be incorporated into requirement either as part of a new "ef- up for failure" in the courts, he said. the bill, he said. fective competition" standard for cable Quello acknowleges that mixing must Senator Larry Pressler (R -S.D.) ob- rate regulation or as stand -alone rules. carry and effective competition is an up- jected to Breaux's amendment. He said The impetus for must -carry is coming hill fight. If it is one he loses, he said, he the "real problem is that QVC (a cable from FCC Commissioner James Quello, will push for a separate proceeding, to shopping network) is owned by cable who believes it vital to the long -term which none of the other commissioners MSO Tele-Communications Inc., which health of broadcasting. Quello, in turn, will object out of deference to Quello, if keeps HSN stations off its systems. is being prodded by the Association of not to a commitment to must carry. Pressler said if the committee considers Independent Television Stations, the Na- "That may be the way we go," said the amendment, then "we should have tional Association of Broadcasters and Quello. an amendment defining the public inter- the National Association of Public Tele- Of the other four commissioners, Bar- est." The "real problem," said Pressler vision Stations. rett and Ervin Duggan are the most like- "is a problem of vertical integration." Quello's hope is to incorporate must ly to vote for discrete must -carry rules. Breaux pointed out that TCI owns 18% carry into the "effective competition" Like Quello, they see the need to protect of QVC. Later, TCI officials pointed out standard on June 13, when it is expected broadcasters, especially noncommercial that they have 3 million HSN cable subs - to be adopted, or later in the year stations and weak independents, by cibers. through a further notice of rulemaking guaranteeing them cable carriage in their Senator Ted Stevens (R- Alaska) on the standard. markets. raised yet another concern about must However, FCC Chairman Alfred Sikes and Marshall favor marketplace carry. Stevens said he thought the re- Sikes and the other commissioners are solutions to the signal -carriage issue. transmission consent provisions in S.12 disinclined to complicate the standard One such solution involves giving would jeopardize must carry. He said it and increase its legal vulnerability with broadcasters retransmission consent could be the "end" of must carry. Un- the addition of must carry. If they are to rights-that is, the right to charge cable der the bill, broadcasters would have a consider must carry, they prefer to do it systems for carrying their signals. choice. They could opt for retransmis- in a separate rulemaking. "In the long run, I think retransmis- sion consent rights and the ability to Quello "has a real heavy burden to sion consent will prove far more valu- negotiate with cable systems for pay- convince me that [the effective competi- able than must carry to most stations and

Braakastiny May 20 HMI Top of the Week 31 that would be better for the public," said broadcast signals. rules in 1985 and a watered down ver- Marshall. Quello is looking to expand the six - sion two years later. In both cases, the Duggan also likes the idea of retrans- signal standard to also require cable sys- court of appeals found the rules violated mission consent, but would prefer to see tems to carry the six signals. According the First Amendment right of cable sys- it packaged with some form of must to Quello, the six signals cannot be tems to choose what they carry. carry for the sake of stations without counted as competition if the cable sys- Even if the FCC was forced to adopt sufficient leverage to demand payment tems limit their coverage by refusing to stand -alone must-carry rules, Quello or even to persuade cable systems to carry them. "What if they carry three thinks a rationale can be written that carry them for free. signals instead of six ?" he asked. makes them highly resistant to the First On June 13, the FCC expects to adopt Linking effective competition with Amendment court challenges. That ratio- a new standard for what constitutes ef- must carry is the best bet for surviving a nale would anchor the rules in the govern- fective competition to cable systems. court challenge because the standard af- ment's interest in promoting broadcast di- The standard is critical to cable. Under fords a "logical premise" for must car- versity and localism, he said. the Cable Act of 1984, systems that ry, said Quello. "We think this is a According to Quello, he expects help meet the standard are exempt from mu- good opportunity to get must carry with- in writing his must -carry rules not only nicipal rate regulation. The FCC is con- out raising the constitutional issue," the from the broadcasters who are pushing sidering a multifaceted standard, one el- commissioner added. for them, but also from the National ement of which would exempt systems The "constitutional issue" is what Cable Television Association. NCTA facing competition from six or more doomed the FCC's original must -carry had no comment.

TV and Scottish TV, along with news- FORTY APPLICANTS VIE FOR papers Guardian and Eve- ning News. BRITAIN'S TV LICENSES Another U.S. player, Entertainment, took 20% in a bid for the Among U.S. bidders are Time Warner, Chris -Craft, Wales and West England franchise cur- rently held by broadcaster HTV. Part- NBC and United Artists Entertainment nering with UA were oil services and media company Flextech, Irish state The battle for British television profitable Midlands region. Scottish TV broadcaster RTE, Hit Communications broadcasting is joined. After and Border also found no competition. and Wales' Craig Shipping. months of highly secretive plan- Among the most highly contested Three European companies entered ning, 40 applicants last week delivered franchises was 's south the fray. In a late -breaking challenge for bids to win or retain one of 16 commer- and southeast regions. TV South, how- the London Weekend franchise, Dutch cial UK TV licenses now opened for ever, received crucial backing when me- record company Polygram put up a 30% auction. dia giant Time Warner, through its HBO stake in the London Independent Broad- American media heavyweights Time unit, agreed to take up to £15 million or casting consortium. Warner, Chris -Craft, NBC and United up to approximately $26 million in equi- Italian publishing company Rizzoli's Artists Entertainment and U.S. producer ty in the broadcaster should it succeed in RCS unit is also hoping for a London Don Taffner are part of the contest. The retaining its franchise. In addition to position, with a 5% shareholder in Carl - bidding was otherwise dominated by Time Warner's 16% -21% stake, another ton's bid for the coveted London week- prominent British investors, broadcast- new partner joining TVS shareholders day franchise. RCS is also a partner in ers, publishers and production compa- Canal Plus and Compagnie Generale des Carlton's TVS bid. nies, plus a few European participants. Eaux of France is newspaper group Dai- CLT of Luxembourg rounds out the The 16 franchise incumbents and 21 ly Mail and General Trust, taking a 5% European participants as a primary challengers (including several surprise stake. shareholder, along with publisher contenders) must now wait as TVS, the only ITV company to report EMAP, the Daily Telegraph and Don contest is deliberated in the secure bun- a net loss last year (f8.3 million), will Taffner, in a bid for Anglia's East En- kers of the UK regulatory body, the In- need the strengthened backing, facing gland franchise. dependent Television Commission. The three challenges: from the CPV -TV con- Other strong European contenders are ITC's decisions are due in October. sortium led by Virgin and including believed more likely to emerge after the As the final deadline approached last Chris -Craft broadcast unit BHC (at current moratorium on ITV takeovers is Wednesday (May 15), a cavalcade of 28 %); from a - lifted in 1994, allowing those participants vans, black cabs and chauffeur-driven led group, and from the Meridian Broad- to avoid what even the ITC admits is a cars wound their way through armies of casting consortium. daunting and complex auction procedure. anxious press into the bowels of the TV -am, the nation's lucrative morn- Other franchises received multiple ITC's London headquarters to present ing network, had two challengers. One challenges: HTV, with three; Anglia, each bidder's official application and de- group had NBC (with a 15% share) join- Thames, Northern Ireland, Grampian posit unwieldy cargos containing dozens ing 20% shareholdersCarlton, MAI, In- (northern Scotland), Television South of copies of the lengthy documents. dependent Television News and the Dai- West and Yorkshire, all with two. Chal- By day's end, all but three franchises ly Telegraph, and Taylor Woodrow lengers also aimed at Channel (Channel faced challengers, with some of the stiff- (5 %) in the Daybreak consortium to un- Islands), Granada (North West) and est competition coming in the economi- seat the current TV -am holder. And Tyne Tees (North East of England). cally dominant south and west of Eng- Walt Disney Studios has taken a 15% Several powerful consortiums spread land. Surprisingly, powerhouse Central part of the Sunrise consortium consisting themselves around the most lucrative re- Television will go uncontested in its of current ITV holders London Weekend gions with more than one bid. Virgin -led

32 Top of the Week beadiest'. NW 21 11,1 CPV -TV elected to go for three fran- or led bids for other regional broadcast response to Granada's competing bid for chises: TVS, Thames and Anglia. franchises. Central, with Meridian, is the Tyne Tees franchise. Broadcaster Carlton's consortium is aiming at targeting TVS. Broadcaster TSW is TSW is heading a consortium against Thames and TVS, and Carlton is a pri- heading a consortium against HTV. And HTV's Western and Wales franchise. mary shareholder in the Daybreak group a group led by Yorkshire (20 %) and In coming months prior to the ITC's chasing TV -am. including local newspaper group Trinity decisions on winning bids, copies of MAI is another multiple bidder, par- International (20%), Tyne Tees (10%), the various proposals will be distribut- ticipating in the Meridian Broadcasting 3i (10 %), Mersey TV (5 %) and Cause- ed around the country for public scruti- consortium bidding for TVS and with way Capital (5 %) is in on the North ny, with only the actual bid amount Daybreak for TV -am. West consortium for Granada. That late - remaining confidential until the deci- A number of [TV incumbents joined breaking bid was believed in part to be a sion. Allonmilli Pnier,Imps- arnspad-t

COURT THROWS OUT FCC'S 24 -HOUR INDECENCY BAN It orders commission to establish a reasonable `safe harbor'

The U.S. Court of Appeals in ers with the clear guidelines they need to court upheld our basic definition of inde- Washington last Friday struck conform fully with the law." cency and our authority to enforce the down as unconstitutional the "We are delighted we won one for the prohibition against it." FCC's statutorily mandated 24- hour-a- First Amendment, said Peggy Charren, In response to the court's 1988 deci- day ban against broadcast indecency. president of Action for Children's Tele- sion, the FCC had begun work on estab- The unanimous three -judge panel or- vision, another of the challenging lishing a "safe harbor." But those ef- dered the FCC to establish a so- called groups. A 24 -hour ban is "preposter- forts were curtailed in the fall of 1988 "safe harbor " -a period during which ous," she said. "Having to censor TV at when President Reagan signed into law the number of children in the audience is 2 o'clock in the morning to protect chil- legislation backed by Senator Jesse small and broadcasters may air indecent dren was kind of weird," she said. Helms (R -N.C.) requiring the FCC to programing with impunity. "We are happy the court of appeals enforce the anti- indecency prohibition In striking down the total ban against has affirmed the primacy of the First around the clock. indecency, the panel relied on its 1988 Amendment," said Bill Byrnes, Haley, In its opinion, the court recognizes the ruling upholding the FCC authority to Bader & Potts, representing Pacifica. "constraints" on the FCC imposed by enforce the prohibition against indecen- A strong proponent of strict anti -inde- the law. "It would be unseemly for a cy, but requiring it to create a "safe cency enforcement, FCC Chairman Al- regulatory agency to throw down the harbor." fred Sikes said he was disappointed. gauntlet, even a gauntlet grounded on Although indecent programing is pro- "We will continue to study the court's the constitution, to Congress," it says. tected by the First Amendment, the 12- opinion and we will be discussing any "But just as the FCC may not ignore the page opinion says the government may future action with the solicitor general's dictates of the legislative branch, neither impose "carefully tailored" regulations office," he said. may the judiciary ignore its independent to protect children from indecency. But it was not a total loss, said FCC duty to check the constitutional excesses However, "the precision necessary to General Counsel Robert Pettit. "The of Congress," it says. allow scope for the First Amendment - shielded freedom and choice of broad- casters and their audiences cannot be COURT SENDS SALE DENIAL BACK TO FCC accomplished, we believe, unless the anding the FCC its second loss for the day (see above), the U.S. Court of FCC adopts a reasonable safe harbor Appeals last Friday ordered the FCC to reconsider its denial of the $2- rule," it says, citing the earlier decision. million transfer of wAxA -TV Anderson, S.C., from Mary Kupris to Anchor The decision is "very important to the Media for use as a TV satellite of Anchor Media's wt.osfrvl Asheville, N.C. future of broadcasting generally," said The FCC's denial "cannot even be squared with subsequent cases, in which Timothy Dyk, who represents the con- the commission has adopted a genuine balancing approach" that includes sortium of media and citizen groups that signal overlap, the market's ability to support a full -service station and the challenge the ban. "We will have to see station's financial difficulties," the court said. "The commission shall either where we go from here." adhere to governing precedents, or explain any departure from them with the "It doesn't mean the airwaves will be requisite forthrightness and clarity." flooded with sex, but it will give broad- In a concurring statement, Judge Laurence Silberman said the court consid- casters a little more freedom in a safe ered ordering the FCC to grant the transfer. "Neither the [FCC] nor its counsel harbor period to deal with the subject," was able to suggest any reason why the public interest would be served by Dyk said. refusing to permit the transfer....It is patently obvious there is no alternative "Given our interpretation of the law, use for the frequency.... I rather hope we do not see this case again." it is the outcome we had expected," said The Mass Media Bureau had prepared a draft granting the transfer that the Jeff Baumann, executive vice president FCC said was inadvertently released, but subsequently denied the transfer and general counsel, National Associa- because of significant signal overlap. A petition asking the FCC to reconsider tion of Broadcasters, a member of the its denial was rejected on the grounds it was filed three minutes late. The FCC challenging consortium. "It's now up to also said approving the deal would not bring service to unserved or under - the commission to craft meaningful safe - served areas. harbor rules that will provide broadcast-

Itsr,aistin May 40 1991 Top of the Week 33 TIME WARNER NAMES LEVIN CHIEF OPERATING OFFICER erald M. Levin, vice chairman of Time Warner Inc. and a member of the board since its merger in 1989, has taken on additional responsibilities as chief operating officer. Levin will report to Steven J. Ross, chairman and co- chief executive officer, and N.J. Nicholas Jr., president and co -CEO. Media and entertainment operating chiefs will now report to Levin, who previously reported to Ross and Nicholas. "We have really become one company, and it is time to eliminate the division of corporate management responsibilities created two years ago," stated Nicholas and Ross. A Time Inc. veteran since 1972, Levin was an executive with the compa- ny's pay cable subsidiary, Home Box Office, and successfully encouraged management to distribute the service by satellite. He was elected vice presi- dent of Time Inc. in 1975 and served on the board from July 1983 to January 1987. In August 1979 he was named Time Inc.'s group vice president- video, overseeing all video interests and appointed executive vice president in March 1984, his most recent title before being elected vice chairman.

Gerald M. Levin NORVILLE TO REPLACE RAPHAEL ON ABC RADIO Former anchor of NBC -TV's Today show, Deborah Norville, has been named to replace Sally Jessy Raphael as host of a nightly talk show on the ABC Radio Networks. The program, which will air live Monday -Friday at 7- 10 p.m. ET, will originate from Norville's home in New York. Unlike Sally Jessy Raphael's successful advice program, Norville's will cover a wide range of current event issues through a dialogue between guests and listeners who use a toll -free number. Norville told BROADCASTING she is anticipating the "instant reaction" of the radio audience, and said "the format and the direction of the program will be dictated by what the audience thinks is interesting, controversial and provocative. Our hope is to take the cue from the listeners." She said the format specifics are still evolving, but suggested that instead of relying on the "tried and true" talk show format of "bringing the guests into the studio, or into my home, as the case will be here, we very well may try to reach our experts on the phone" at the spur of the moment. The radio talk format is considerably different than other broadcasting ventures Norville has attempted, but she said she looks forward to imprinting her own style on the radio medium. "I don't want to copy anybody," she said. "In broadcasting you can't fit yourself into someone else's mold; the audience is too savvy." Norville said the ABC Radio situation enables her to Deborah Norville participate in her career and stay home with her infant son. Norville will be introduced to the nightly radio audience by Raphael this week (May 20 -24), but will postpone her full time talk show duties until September because of prior employment commitments. An interim replace- ment will be announced this week.

KANTOR NAMED PRESIDENT OF SMN allas -based Satellite Music Network, a wholly owned subsidiary of ABC LP Radio Networks, has appointed David Kantor as its president. Kantor previously served as vice president, advertising sales, at Cox Cable Communi- cations in Atlanta. He replaces John Tyler, who resigned the position last week. Tyler founded the network in 1981 and sold it to ABC in 1989. He told BROADCASTING that he is exploring new ventures in broadcasting and related fields and is "excited with the new entrepreneurial opportunities that are opening up in the industry." ABC Radio Networks President Robert Callahan followed company tradi- tion in selecting an executive with Capcities experience. Kantor began his broadcast career as research and marketing manager at Capcities' WJR(AM) Detroit, and later was general sales manager at WROW -AM -FM Albany, N.Y., Capcities' first radio station. Satellite Music Network produces and distributes, via satellite, 10 music David Kantor formats with news, features and specials to some 1,000 commercial affiliates.

34 Top of the Week Broadcasting May 20 1991 PROGRAti1ING

TARTIKOFF URGES NETWORKS TO TAKE RISKS Tells HRTS crowd that adult drama is endangered species

In his last speech to the Hollywood als of Rosie O'Neil and WIOU. "ABC community before assuming the faced the same kind of proposition in chairmanship position at Paramount February and shelved ." Studios, Brandon Tartikoff suggested He suggested in the current environ- several changes in the way network tele- ment "that the adult drama, the kind that vision operates, and in the process chid- aspires to enlighten us about the human ed the networks for placing more em- condition, is indeed an endangered spe- phasis on winning and "less so in what cies. I worry that those capable of writ- we're winning with." He said risk -tak- ing those shows...will be driven from ing has been replaced by stunting, and our universe to the cable universe, or "this may be heresy, but maybe there worse yet, asked to write a 1990's ver- are too many network television execu- sion of Hart to Hart." tives, network programing executives." He also suggested that the creative Tartikoff's remarks were made at a process is being hampered by what he Hollywood Radio and Television Soci- called "shadow governments," the su- ety luncheon last Monday. Held at the pervisory positions in both network and Beverly Wilshire Hotel, the gathering studio programing departments. He said attracted more than 1,000 members of the basic function, "when we get to the the Hollywood television and motion lower levels of these shadow govern- picture community. The audience was ments, is that our manager of comedy the largest for an HRTS lunch since development can go to breakfast or President Reagan spoke in November lunch with the manager of comedy de- 1989. Of the size of the audience, Tarti- velopment at one of the studios." He koff remarked: "As someone once said said "if a show is good enough to have about the overwhelming turnout at Harry your confidence to renew it into a sec- Cohen's , 'Give the public what ond season, you should remove that su- they want and they'll show up every- ary sweeps win. "It was a great upset," pervisory layer from the show and not time.' I guess there's a little of that he said, "but that victory was achieved have a network executive at the table going on today." by shelving some first -year dramas that readings and going to rough cuts and In commenting on the networks and were considered promising at the time, whatever." Instead, he said "producers their drive for first place in the ratings, and they were struggling, as many first - should be given a bunch of stamps" and Tartikoff didn't overlook NBC in his year dramas will do." He cited The Tri- told to mail their scripts in. -St criticism. "I can almost pick the point in time where things began to slip away, and it was right in the heart of NBC's historic 68 -week winning streak. We '' ON THE BLOCK? were obsessed at that time with dominat- According to several sources, Orion Television has held preliminary talks ing in the ratings and less so with what with Group W Productions and Warner Bros. Domestic Television about we were winning with. Decisions were selling one of them the hour talk strip, The Chuck Woolery Show, which Orion made and dictated by the short term, and has already sold in over 80% of the U.S. for fall 1991. One New York station I was the chief culprit." He said the rep source said is "extremely cash -strapped," and manage- streak brought positives to the network, ment is looking to "free itself' from financing production and distribution of "but we forgot how we got there... we show. He also cited an "extremely depressed" upfront advertising did it by chance -taking, and that began market, tumbling barter revenue projections and the cost of producing and to take a back seat to stunting, and to distributing the show as factors spurring the talks. Several sources said Orion winning." balked at an earlier Group W offer to acquire production and distribution He noted that because the prime time rights to Woolery, with Group W already handling national barter ad sales and race was so close this season and is five Group W O &O stations signed to carry the projected morning and early expected to be again next season, "the fringe strip. (During last January's NATPE convention in New Orleans, closeness of that race may have net- Group W made a major upfront barter sale to Procter & Gamble and is said to works making bad short -term decisions, have most of Woolery's national ad inventory sold). As for Warner Bros., the because a struggling show on a given syndication division has already sold The Jenny Jones Show in 90% of the night may mean the difference between U.S., and observers say Woolery's acquisition would give the Time Warner - third place and first place." owned studio considerable morning and early fringe clout. As an example he cited CBS's Febru- rreeximtiq troy 20 I4/01 Pre*ealq 35 MCA IS JUST WILD ABOUT 'HARRY' Studio is marshalling resources of co -owned businesses behind promotional push for syndicated show

MCA TV's cross -promotional tures Entertainment. terest in a planned nationwide contest campaign for its syndicated Starting this month, in coordination slated for a November 1991 sweeps run. weekly Harry and the Hender- with Act III Communications and Budgeted at over $2 million for the sons is the studio's first attempt to "har- ABRY Communications' stations, MCA "phase one" promotional campaign, ness" the full energies of the Matsushita TV launched "The Latest Word," an MCA TV will be "crossing divisional Corp. -owned company since it was ac- on -air radio and TV promotional contest lines," Slakoff says that other Matsu- quired by the Japanese electronics giant for Harry and the Hendersons, which shita -MCA divisions bring to the mix: last year, according to Mort Slakoff, has a 72- episode, three -year production grand prize camcorders from Matsushi- MCA TV's senior vice president of cre- commitment. (MCA TV debuted Harry ta's Panasonic division, ative affairs. in syndication last January and promised merchandise, Winterland apparel, Har- Tapping the resources of its theme its 140 -plus stations the 72 episodes ry- related books from publishers Putt- parks, merchandising and publishing di- based on the strength of initial clear- nam and Berkeley and Universal Studio visions, MCA is working to promote its ances on Fox Inc.'s Tour theme park (contestants from the programing on par with similar efforts seven O &O stations.) October- November promotion will also by The Walt Disney Co., Paramount Slakoff says the limited market con- be eligible to win trips to Universal Stu- Pictures or Sony -owned Columbia Pic- test will gauge viewer response and in- dios Florida in Orlando). -

NIKE FUNDS CTW TV LITERACY PROJECT Company pledges $5 million to weekly `Ghostwriter' series

ublic television broadened its cor- tional opportunities for kids. If it is all About half the total will go toward porate connections last Wednes- we expect it will be, we'll continue sup- production of the 48- weeks -per -year se- day (May 15), as Nike Inc. Presi- port" beyond the $5 million, he said. ries, the other half to a promotion cam- dent Richard Donahue appeared on Perhaps the most comprehensive paign that is to include cooperation with Capitol Hill with Children's Television launch of a public television series and the U.S. Postal Service and a giveaway Workshop President David Britt and outreach program ever, said Britt, the of 20 million Ghostwriter magazines. Senate Communications Subcommittee $20 million startup fund may exempli- Other funders include CTW ($6 mil- Chairman Daniel Inouye (D- Hawaii) to fy "more and more the way to go" in lion), PBS ($2.8 million), the John D. outline a $20 million "television -based developing a public TV series in a and Catherine T. MacArthur Foundation multimedia literacy project" one -quarter more competitive multichannel envi- ($1 million) and the Mary Reynolds funded by Nike. It is the largest single ronment. Babcock Foundation ($100,000). .p corporate grant to a children's educa- tional TV project, according to CTW. The axis of the project will be Ghost- CABLE PITCH FOR 'MYSTERIES' writer, a weekly, 30- minute, prime time, live -action "mystery" series to Word in the syndication community is that Buena Vista Television has improve reading comprehension among had difficulty selling Unsolved Mysteries in syndication and has seven- to- I0-year-olds. Ghostwriter - been actively pitching several major basic cable networks. Buena which executive producer Elizabeth Vista launched the off-network sales of Unsolved (BROADCASTING, March Nealon (recruited from MTV) said will 25), targeting stations' prime access and late fringe time slots, but BVT use "exciting, funky...fantastic" on -air President Bob Jacquemin told BROADCASTING that "the plan from day one has graphics, a mystery format, a cast of six been to shop Unsolved Mysteries to cable, as well as syndication." children and celebrity guest stars to According to a New York rep, Buena Vista has "hit a brick wall" in their compete with the likes of MTV and pitches to stations due to the seven -year maximum (four -year minimum) cash Teenage Mutant Ninja Turtles-is slated licensing terms the syndicator is seeking for the reality -based mystery maga- to debut in the fall of 1992 on PBS. zine. While acknowledging that the lengthy contract terms have "come up" in Perhaps even more notable than conversations with station executives, Jacquemine said it has happened in Britt's contention that the children's se- "very few cases." He added: "We're getting offers from some stations, but ries is "prime time fare" for national I'm not at liberty to discuss preliminary conversations any further. We will distribution at 7:30 or 8 p.m. (in each just feel out the market. It is a long -term process." time zone) was CTW's success gaining Dennis Miller, executive vice president of Turner Network Television, said key support from public TV's first sport- that Buena Vista has already pitched WTBS and has an appointment to meet ing goods underwriter. with TNT executives as well. Another New York rep source suggested that Noting his company's ongoing pro- Buena Vista may "package" Unsolved with the recent syndicated launch of duction of "Stay in School" public ser- its 50 -title Buena Vista I film package, in which the latter's contract has a vice announcements, Nike's Donahue clause allowing for a network sale. The USA basic cable network would fit said the project "really fits with our that definition, and is a likely candidate for both offerings, said a cable source. commitment to support unique educa-

36 hNreY, kwicedie Muy 26 1ff l RATINGS ROUNDUP 7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM ABC VI.A('.GYVER (50) 1111.2/ 171 ARC MONDAI' SIGHT MOVIE-COCKTAIL (32) (11.8/ 181 113 / 18 10.1 / 17 111.4 / 17 10.6/16 11.4/17 12.4/20 12.7/21

CBS EVENING (20) MAJOR (11) MURPHY (6) DESIGNING (7) N. EXPOSURE (29) [12.4 / 20] 13.8 /22 SHADE 13.3 / 22 DAD 13.9/22 BROWN 15.5/24 WMN. 154 /23 12.8/20 12.0/20

zz NBC FRESH (26) AID:N SP. (321 NBC MONDAY NIGHT MOVIE -CRY IN THE WILD (1) [17.2 / 271 PRINCE12.8 / 22 f 15.6 / 25 11.8 / 19 15.6/24 16.6/25 17.9/28 18.5/31 FOX FOX NIGHT AT 'I HE MOVIES-THE H PUNTED (58) [8.4/13) 8.4 / 13 7.7/13 8.6/14 8.7/13 8.5/13

ABC WHO'S THE (43) BABY (45) ROSEANNE (2) STAT (15) THIRTYSOMETIIING (42) [11.1 / 191 r- 12.4/21 BOSS 11.0/20 TALK 10.9/18 16.9/27 13.6/21 11.2/18 11.0/19 Ñ RESCUE 911 (18) [13.5 /7A] CBS TUESDAY NIGHT MOVIE - SO\IE. 1111.1 COME BACK (35) [11.7 / 19] áCBS123/21 12.4/22 14.6/25 11.2/18 11.4/18 12.0/19 12.0/21 inc í.- NBC IN THE HEAT OF TIIE NIGHT 1311112.0 /201 MIDNIGHT CALLER (48)[10.8/18] 11.6/19 1(1.5/19 11.3/19 12.7/20 13.5/21 111.9/18 10.7/19

ABC vvONDE:R (39) GROWING (43) DOOGIE (32) ANYTHING (53) AMER. DETECTIVES' (56) [8.9/16] 10.2/18 YEARS 11.3/21 PAINS 11.0 /19 M.D. 11.8/19 B. LOVE: 9.5/15 8.9/15 9.0 /17 us

C CBS RUGS BUN. (71) GARFIELD (66) JAKE AND FAT MAN (39) [11.3 / 18] 48 HOURS (28) [12.6 / 23] iuN 103/18 \IOM. 6.8 / 12 LIFE [7.3 / 13] 10.6/17 11.9/19 12.6/22 12.6/23 Cz NBC 1NSI.VD. MYSTERIES (41[16.2 / 29] NIGHT (15) DEAR (35) QLANTUAI LEAP (45) [10.9 / 19] 13.3/23 15.4/28 17.11/29 COURT 13.6/ 22 JOHN 11.7 / 19 11.1)/ 19 1(1.8/20

ABC F:VIHER DOWLING MYSTERIES (58) 8.4/ 14] PRIMETIME LIVE (64) [7.9/ 13] 8.2/14 7.8/14 8.5/15 8.9/14 8.7/14 8.2/13 7.6/13 o' Ñ CBS TOP COPS (55) [9.0 / 16] KNOTS LANDING (10) [14.2 / 23] >- 125/25 8.3/15 9.8/17 12.1/19 13.4/21 15.5/25 15.8/27 oa r2 NBC COSBY (26) DIFFERENT (9) (3) [16.6 / 26] L.A. I.AW (5) [16.1 / 27] 15.4/26 12.8/23 WORLD 14.4/25 16.0/26 17.2/27 15.8/25 16.3/28

FOX SIMPSOAS 123) BABES (68) BEVERLY HILLS, 902111(541 [9.2 / 15] 9.6/16 1_2.9/23 7.2/12 9.1/15 9.4 /15

ABC FULL 123) DINOSAURS(13) FAMILY (12) PERFECT (38) 20/20 (15) [13.6/251 13.2/25 HOUSE 12.9/27 13.7/27 MAT. 13.8/26 STRAN. 11.6/21 13.8/24 13.3/24 ó CBS GUNS OF PARADISE (73) [6.2 / 13] CBS SPECIAL MOVIE -BIG BUSINESS (49) [10.6 / 19] LK 9.1/17 6.0/13 6.5/13 9.1/17 10.5/19 11.5/20 11.4/21 a c NBC MA'l'LOCK SP. (66) [7.3 / 15] MIDNIGHT CALLER (65) [7.4 / 14] M 7.4/14 6.9/15 7.6/15 6.7/13 7.3/13 7.7/14 8.0/15

FOX AMR' S MOST WANTED (77) [5.3 / II] : SP TASK FORCE (85) [3.1 / 6] 4.2/8 5.1 1 5.4/ 11 3.DEA6 3.1 /6 I /12/ ABC YOUNG RIDERS (75) [5.4 / 12] ABC SATURDAY NIGHT MOVIE -COMMANDO (61) [8.2 / 161 73/15 - 5.3/12 5.5/12 5.9/12 7.7/15 9.4/19 10.0 /21

."7-- CBS CBS SATURDAY NIGH'I' MOVIE -UNCLE BUCK (57) [8.6 / 18] FLASH (71) [6.8 / 14] 8.0/17 6.8/16 8.4/18 9.7/19 9.3/18 6.5/13 7.1)114 ar C2 NBC AMEN (60) DOWN (61) GOI.DEN (29) EMPTY (22) SISTERS ' (41) [11.2 / 23] rte.. 10.7/22 8.3/19 HOME 8.2/18 GIRLS 12.4/25 NEST 13.1/25 11.5/23 11.0 /23 Nox FOX TOTALLY HID. VIDEO (84)[3.7 / 8] COPS (79) COPS 2 (78) 4.3/9 3.5/8 3.8/8 4.9/10 5.0/10

N LI). OF DIS. (70) [6.9 / 16] AMR. FUN (23) AMR. FUN (13) ABC MINI SERIES -AN INCONVENIENTE 1VOM vy (35) 111.7 / 211 ABC 6.2/15 10.9/21 7.6/16 VIDEO 12.9/25 PLP. 13.7/25 11.5/20 11.6/20 12.0/21 11.7/21

csa ÑCBS 611 MINUTES (19)[13.4 /311 MURDER SIIE WRT. (21) 113.2/25] CBS SUNDAY MOVIE -MS. LAMBERTREME \IBE:RS LOVE 151) [9.9/17] 11.6/22 12.1/29 14.6/32 12.8/25 13.7/25 9.8/17 9.8/17 10.0/17 9.8/18

c NBC BLCK JACK SAV. (80) [4.8 / 1 EXPOSE (82) REAL LIFE (74) NBC SUNDAY NIGIIT MOVIE -IN THE LINE OF DUTY (8) [14.7 / 26] E 9.8/19 4.9/12 4.8/10 4.5/9 J.P. 5.7/11 12.4/22 15.0/26 15.6/27 15.7/29

FOX 1RUEC111.(851 P. LEWIS (80) IN LIVING (52) GET A LIFE (68) MRD. WITH (45) TOP OF (63) SUNDAY COMICS (75) 15.4 / 101 7.0/13 4.3/10 4.8/10 COLOR 9.6/19 7.2/13 CHILD. 10.9/19 HEAP 8.1/14 5.6/10 5.1/9

WEEKLY PRIME TIME AVERAGE ABC 10.5 / 19 CBS 111 /20 NBC 11.9/21 FOX 6.7 / 12 YELLOW = 1/2 HR WINNER

SEASON PRIME TIME AVERAGE ABC 12.3 / 21 CBS 12.2 / 20 NBC 12.6 /21 FOX 6.4/II .-PREMIERE

NIGHTLY RATING / SHARE (891- RANKING [8p]- PROGRAM RATING / SHARE HALF -HOUR RATING / SHARE SOURCE: A.C. NIELSEN

Broadmsting May 20 1991 Programing 37 I

I

CABALLERO SPANISH RADIO NETWORK delivers more women 25 -54 than any other broadcast vehicle

CABALLERO ®

Source: Arbitron AQH TV: ADI; Primetime; May 1990 Radio: MSA; Mon -Fri 6AM -10AM; Spring 1990 IIAI)IO

SPECIAL REPORT

Indicates U.S. cities with major Hispanic populatio

OUT THE U.S. HISPANIC MARKET Hispanic radio is a $210 million business in the U.S. It is growing at an annual rate that exceeds that of general market radio. In 1990 Hispanic radio experienced 4.6% growth overall, with a 7% increase in national spot/network billings (accounting for $55.1 million) and a 4.4% increase in local revenue ($156 million). In the last 10 years the number of Hispanics living in the U.S. has jumped 62 %, to a population of 23.7 million. U.S. Hispanics have an estimated purchasing power of $171 billion, with individual household income averaging $30,243. Sixty-four percent claim they are extremely product- conscious and brand-loyal -a fact not on major U.S. advertisers. Such heavy radio users as Anheuser-Busch, Sears, Coors, Coca - Cola, U.S. Army, Colgate- Palmolive, Procter & Gamble, Ford Motor Co., Kraft - General Foods and Toyota have invested heavily in the medium strictly because of this consumer loyalty-and because they know the power of the Spanish language on radio. The following pages illustrate that power.

Broadcasting May 20 1991 HISPANIC GROUPS MAKE THE MOST OF TOUGH TIMES

Improved programing, a growing so- see box below). He would like to see everybody else at our company to be phistication in marketing and sales more effort put into uniting the radio successful and do so many good things and a united effort to sell the medi- operators to sell the medium against for our listeners." um against competition are some of the Spanish language television and print. Tichenor would also like to take ad- key objectives of today's top Hispanic Alarcon believes that effort will grow in vantage of the synergy created by own- group operators. Despite difficult eco- importance as the Spanish broadcasters ing a station group in the top markets. nomic times, Hispanic operators are find their formats follow the mainstream TMS has developed an "Action News looking for ways to expand their compa- route and continue to fragment. Team" based at the group's KCOR(AM) nies and the reach of Spanish -language "Fragmentation is necessary," said San Antonio (the first full -time Spanish radio. Alarcon. "The increase in competition radio station in the country). News is Tight economic times have forced His- means stations are going to have to define received, edited and dispatched to the panic operators, along with their main- who their target audience is and focus on company's II other radio stations. The stream counterparts, to tighten budgets serving that target. It is a natural progres- news is gathered by Action News corre- and trim expenses to keep a positive cash sion in the marketplace," he added, "and spondents and newswires, as well as all flow. Said Raul Alarcon, president, Span- I believe it is a healthy thing." the Tichenor station newsrooms. Each ish Broadcasting System: "Our story Healthy or not, it will be an interest- station feeds local news to KCOR three comes down to survival, and that means ing evolution to watch. Traditionally, times daily. "We see some network maintaining the business level that we Spanish radio stations have been format- [programing] opportunities. Although it have enjoyed in these past years." ted like the full -service AM's of the is not simple to do a network in Spanish, According to Alarcon, tough times early days of radio. And in spite of the since there is more than one format," help underscore the importance of radio fragmentation, said Alarcon, "we will said Tichenor. to both listeners and advertisers. "The still have to address, on a much broader He would also like to use the stations resiliency of Spanish radio is coming scale, the issues of the community." as mainstays in attracting advertisers to through now for people to see," said And it is commitment to the Hispan- Hispanic radio. "We think a joint ven- Alarcon, "because it is a specialty niche ic community that separates the His- ture of some sort could be possible," and has tremendous benefits." Hispan- panic from the nonHispanic operator of said Tichenor, "where we could use the ics also tend to be heavier users of radio Spanish language radio, according to position of the stations to combine a than the general population (see chart, Alarcon. "The deep commitment to marketing effort with a product that page 42), and their purchasing power is the marketplace, which goes above and hasn't targeted Hispanic before." estimated to be more than $170 billion. beyond dollars, can only be reasonably Amancio Suarez, chairman, Mambisa Expansion plans at Spanish Broad- asked of people who share that cul- Broadcasting, and Viva America, be- casting include a just- signed deal with ture," he said. lieves the growing Hispanic population TV group owner and programer Tele- But that assessment could be disputed will influence every aspect of life in the mundo. SBS will lease transponder by the Tichenor family, which has been U.S. "There is that...radio space from Telemundo to provide satel- in the business since the early 1940's. will be the proper bridge between the lite news, originating most likely from Mac Tichenor, president, Tichenor Me- two cultures," said Suarez. Suarez Miami, said Alarcon, to the company dia System (TMS), has been committed bought WAQI(AM) Miami in 1985. The stations and eventually other affiliates. to the industry since he joined the fam- station has consistently been at or near "We are also looking at doing entertain- ily -run business in 1979. "The great the top of the market since then. ment specials," he said. thing about Spanish radio," said Ti- Added Suarez: although the continued On a larger industry scale, Alarcon is chenor, "is that it is such an integral, growth of the Hispanic population will on the board of The American Hispanic intertwined part of the community. It be very healthy for operators, there is Owned Radio Association (AHORA, has been very rewarding for me and for still room for improvement in the indus- try, particularly in how it relates to the mainstream. Said Suarez: "There is a HISPANIC OWNERS BAND TOGETHER better understanding among the two seg- ments, but we are still far from where it I n an effort to increase the number of business opportuni- should be." ties for Hispanic broadcasters and to attract more Hispan- As Tichenor sees it: "Anyone who ic talent to broadcasting, 55 station owners have formed the has had a chance to work in this busi- American Hispanic Owned Radio Association (AHORA). ness, be it on the agency side or the The association's board is headed by Mary Helen Barro, broadcasting side, knows that not only vice president, general manager and majority owner of do we hold the same kinds of values as KAFY(AM) Bakersfield, Calif. the general market operators, but for AHORA's agenda has included providing President Bush whatever reasons, we are able to actuate with a list of concerns to Hispanic broadcasters and request- those values better with our listeners ing his help in encouraging the government to include than general market stations." Spanish radio stations in government media buys. That And the level of sophistication will agenda will expand to include calling on major advertisers continue to improve, said Tichenor, to promote the benefits of Hispanic radio. with the entry of mainstream operators Barro has contacted organizations such as the U.S. Hispanic Chamber of and techniques into the Spanish radio Commerce, the National Hispanic Media Coalition and the Latin American segment, as well as the growing interest Business Association to enlist their aid and to tap their resources. from advertisers in targeting the Hispan- ic population. -u

Broadcasting May 20 1991 OR MEDIA SYSTEM

W I BA AM-FM Miami WIND WOJO Chicago KCOR San Antonio KLAT Houston IVW Brownsville-Harlingen-McAllen KBNA AM-FM El Paso KUNG Corpus Christi FIRMS TRY TO IMPROVE HISPANIC MEASUREMENT Primary language, family size, other cultural elements play major role in challenge of measuring highly varied Hispanic population

As the U.S. Hispanic market con- problem. "Some [potential respondents] tinues to grow, research compa- are masked from research because the nies increasingly are encounter- people didn't think researchers were in- ing a wide range of challenges in terested in them," Livek said. "Because adequately measuring radio listening these people were excluded, reported ra- levels -and other consumer patterns - dio listening was demonstrably different within this highly varied population seg- from the rest of the Spanish population. ment. Most of their listening was to Spanish These challenges include expanded, language radio stations." multi -generational families, transient To maximize its diary survey method- family members who do not permanent- ology, Arbitron incorporates a differen- ly live within a particular household, Berman tial survey treatment (DST) that uses country of origin, immigration status of bilingual diary placement interviewers, some of those members, the primary an enhanced ($2) premium sent with language spoken by family members, each bilingual diary, an additional $2 sexist attitudes within the family, lack of premium mailed with a follow -up letter telephones within the household, wari- and three bilingual follow -up phone ness of the postal system and a cautious calls. attitude toward any stranger prying into Jay Guyther, Arbitron vice president/ their business. sales and marketing, radio station ser- Bill Livek, president of Birch/- vices, said Arbitron tracks its Hispanic borough/VNU in Coral Springs, Fla., measurement performance through its said that these cultural elements distill proportionality index: what percent of down to two basic measurement chal- the population is Hispanic, versus what lenges: dealing with a large, variable Tobin Therrien percentage of in -tab diaries is Hispanic. household size and Spanish Americans "In the past two years our Hispanic in- who don't understand the survey process dex has been very close to the 100% in the U.S. "These individuals are pro- mark, which is the result of three years' ducers and consumers, but they don't enhancement and improvements." understand what we Americans do with Some of these improvements have in- the survey. They're uncomfortable with PERSONS USING RADIO cluded listing the Spanish directions first being involved. So one of our goals is to BREAKDOWN in the bilingual diaries and printing en- figure out how you measure that much Market loml Hispanic velopes in both languages, using DST larger household, and how you contend Los Angelo, 18.3% 20.4% specialists who are especially good at with the primary Spanish speaking New York 19.4 21.2 soliciting Spanish consent and return, American from a measurement basis." Miami 19.9 22.6 and conducting the primary interview in Livek admitted that "thus far this large San Francisco 17.0 17.8 the language in which the household an- segment has been underrepresented in Chicago 18.8 19.7 swers. every survey, whether done by Arbitron San Antonio 18.3 19.3 Guyther said Arbitron does not ask or by us." Houston 18.1 18.0 respondents a Spanish language ques- Gary Berman, president of Market McAllen-Brownsville 18.9 19.8 tion, "because we've never tested it, Segment Research, Coral Gables, Fla., Anaheim -Santa Ana 17.4 19.3 and I'm not sure what you'd do with the concurs that primary language and level 17.2 17.0 information once you got it." Instead, of acculturation play a vital role in the El Paso 18.6 19.6 Arbitron identifies households by His- attitudes and behaviors of the Hispanic Dallas 17.8 18.0 panics, then reports listening by Hispan- consumer. For a variety of economic, San Jose 16.8 17.9 ics, which can be broken out in the political and social reasons, Hispanic Phoenix 17.2 18.2 Hispanic market reports. immigration is going to accelerate, he Rivrsde-San Brdno 18.1 18.9 While Arbitron's Hispanic propor- Albuquerque said. "It's only a two -and -a -half hour 18.1 19.7 tionality index has risen, it covers up Fresno to Mexico, and we have an abun- 17.5 19.3 what Janet Therrien, director of research Corpus Christi 18.1 19.4 dance of Spanish -language radio, televi- at Katz Hispanic Radio, says is a Sacramento 16.6 16.7 "very sion and print," he said. "The continu- Austin 16.9 18.7 real issue ": the effective sample size ing immigration of Hispanics is only that is representative of the Hispanic ra- refuel the use the Spanish going to of Source: Katz Hispanic Radio Research, Arbi- dio listener. Therrien points to Chicago, language media." tron Ethnic Composition Spring '89 -Winter '90. where in its fall 1990 book, Arbitron Because of the protective attitude Numbers represent percentages of listeners in reported an Hispanic in -tab index of within many Hispanic households, market by average quarter hour. For example, 102, representing 328 respondents. "Is reaching the "hidden respondents" in Los Angeles, 18.3% of total market is using - radio in any given 15 minutes, while 20.4% of a sample size of 328 enough to properly transient family members, primary Hispanics in market are tuned in at same time. measure the Hispanic population of Spanish -speakers or women -can pose a 645,000 people...while in Las Vegas

42 Rods M+dtstlq tiq 24 vol When it comes to the Hispanic market, Cadena Radio Centro has the numbers. With 56 stations in major markets nation- wide, the CRC network of Spanish -language radio stations covers 86% of the US Hispanic market. That's 22 million His- panics nationwide. We reach a rapidly growing population. And our numbers grow accordingly. This year, the number of CRC affiliates grew by 195%. And this year alone, our advertising sales have tripled! Impressive numbers that offer a tremendous opportunity for you. For information on advertising avails and rates or on how your station can become a CRC affiliate, call or write Barrett Alley, President, CRC. 4 CRC

C A D E N A R A D I O C E N T R O

12655 N. Central Expy., Ste. 525 Dallas, TX 75243 (214) 991-9761 FAX (214) 991-6795 [which has a population close to duced by Birch in its summer 1990 sur- breaks out," she said. 645,000] Arbitron requires 960 in -tab vey resulted in Spanish -language format Strategy Research in Coral Springs, diaries to measure the market ?" she shares 14% higher than in previous re- Fla., already established in quantitative asked. ports that were based on "high density research in Hispanic television, is devel- Sample size and in -tab diaries aren't Hispanic areas/nonhigh density Hispanic oping a radio survey that will incorpo- as important as drawing the sample from areas." Currently Birch is working on a rate day -after recall, personal face -to- a fair representation of the market's His- study that is structured to reach every face in -home interview, a methodology panic population, or weighting it to re- 12 -plus member of target Hispanic which Richard Tobin, president, Strate- flect that market's Hispanic composi- households. gy Research, said is consistent with the tion, Therrien added. "The language question is key to Spanish culture. "Every market has a different level of drawing your sample," Therrien said. "Many researchers don't understand language groups, depending on such "If all Hispanics in a market spoke En- the formality of the Hispanic culture, factors as immigration and country of glish, then language would not be a cri- which basically is very formal and cau- origin," she said. Houston has had a teria. But no market is built like that." tious," Tobin said. "In the U.S. we are huge influx of immigrants in the last 10 She suggested that Arbitron might do very free, very well -protected and we've years, and the percentage speaking only well to test primary language to at least built a lot of security into our environ- Spanish would be very high right now. determine what percent of the diaries ment. In Latin America the historical San Antonio, which has 13- generation were being sent to Spanish -dominant class cultural connotations are more Hispanics, hasn't had a lot of new immi- versus English- dominant Hispanics. alive than in an open, free society." grant growth, so there would be more "Even if they weren't to use it in any This formality leads to a suspicion of the bilingualism." methodology or weighting change, at telephone and the postal system, Tobin Primary- language weighting intro- least it would show how their sample said. -Rs

HISPANIC REPS: 'MARKETING IN THE TRUEST SENSE' Radio reps take on role of full service sales agent, creative director, teacher, to attract advertisers to Hispanic marketplace

he role of the Hispanic radio rep is anything but a desk job. The His- panic rep is out hitting the streets, working his or her way from one agency or advertiser to the next, selling the finer aspects of the Hispanic marketplace. The unfortunate reason for this: despite a new, growing awareness of the Hispanic consumer's buying power and product loyalty, many advertisers and agencies still are wary of entering this largely undefined marketing territory. As a re- sult, the rep becomes sales agent, teach- er, consultant and copywriter to attract advertisers. While some Hispanic buys are made by general market reps who buy deep enough in highly populated Hispanic markets such as Miami, San Antonio, and McAllen -Brownsville, Tex., most national Hispanic spot business -which totalled $56 million in 1990, according to Hispanic Business magazine-is President George Bush met with Eduardo Caballero and leaders of the Spanish media last billed by Hispanic agencies specifically month to discuss the concerns of the Hispanic community in the U.S. targeting the Spanish radio audience through the Hispanic rep firm. While reps generally work only with the media Sales in New York. "We have to go out these accounts hardly are taken for buyers. We have to go beyond the media and 'concept sell' the advertiser on the granted, those general market clients buyer to get to the client, with the best reasons for being in the Hispanic mar- that have yet to enter the market are wishes of the agency. It's much more a ket, while at the same time substantiat- considered the hard sell. conceptual sell as opposed to buying ing our claims with quantitative and That's where the Hispanic radio rep strictly by the numbers, as happens in qualitative information," he said. "We comes into play. "Our primary objec- general market radio." have to position the reasons the advertis- tive is to get advertisers to use Spanish The aggressive Hispanic rep firm er should be in a particular market, why radio," said Rick Kraushaar, president needs to balance the "art" and "sci- he should be included in the marketing of Lotus Hispanic Reps, New York. ence" of the Hispanic marketplace, said plan and what media to use, so he can "The Hispanic rep makes a lot of direct Gene Bryan, vice president/national make a wise decision to be in the mar- calls at the client level, whereas Anglo sales manager of Katz Hispanic Radio ket."

M Rda 4aedtM1N Illwg 2111991 While some major advertisers are ex- too high don't understand the realities of represents the Spanish Information Ser- panding into Hispanic radio, others are the Hispanic market, and/or they're just vice. "While everybody discounts the still windowshopping. "Over 8,000 ad- looking for an excuse not to get involved Hispanic numbers from Arbitron and vertisers are on the radio today, and that's with Hispanic radio, according to Cabal- Birch, we still have to live by them," he a gold mine," Bryan said. "They're al- lero. said. "It's a double -edged sword. You ready sold on the medium; all we have to Because agencies typically live and have one station that comes out well in do is sell them on the market and the die by the ratings, Hispanic radio in- one book, and they don't even show in format. We have to explain to them the volves "marketing in the truest sense," the next. Arbitron and Birch both are added value of the Hispanic radio market- said George Rivera, eastern director at trying to address that issue, but the prob- place both from an audience and a qualita- CBS Hispanic Marketing, which also lem still exists." -411 tive standpoint. We create pitches and deliver information to justify the need to reach these people, but the agencies make the final decision." Which is why the rep has to be relent- infidelidad/infidelity alcoholismo /alcoholism abuso /abuse ado1es less, said Eduardo Caballero, president of a:, Caballero Spanish Media. "We can't af- rebeldes / rebellious ; t'yorcio /divorce dinero y poder/money ford to wait for the media buyer to decide power urnas emocionales /elnotional tI' to try Hispanic radio," he said. "In most cases, we have to start at the client level, ivalidad ente: ing aborto /abortio then go to the account group level and hiperactivida VIA/marital happiness eventually the idea will go to the media homosexualid' fantil/child discipline planners and the media buyers. It's a much more difficult task because we have solteros /singl . al /PVIS depresión /depression to go after the advertiser." niños y autoe ' nlaws infideli Caballero said most media buyers oper- ate on directives from agencies to buy a Alcoholismo /al beldes /rebelli s specific number of gross rating points in a +divorcio /divorce enopausia /me market and ignore the benefits of Hispanic emocionales /em! ntre hermanos radio unless an Hispanic station falls with- aill¡lia in the general market plan. "A lot of vejez /aging abo ity felicidad clients are reluctant to think about the happiness " 74 infantil /child Spanish market, and many agencies try to 1-4r discourage their clients because they don't solteros /sini^z 4 ión / depression feel capable of handling Spanish advertis- niños y nlaws infideli ing, or because eventual success might lead those clients to seek out an Hispanic alcoholis. beldes /rebelli s agency," Caballero said. "These agen- divorcio, nopausia/me cies are doing a disfavor to the client by discouraging them from getting into the emocional ire hermanos Spanish market." vejez / agint y felicidad An additional challenge in selling Hispanic radio is the dubious quantity happiness ',infantil /child and quality of Hispanic ratings informa- oltcros /sins i/depression tion, Caballero said. "Information linos y sources for Spanish media are not abso- auto mlaws infideli lutely reliable, so if you go by the book alcoholismo/ beides /rebelli t you probably will not buy Spanish me- divorcio / enopausia /me dia-not radio, and even less televi- oin the 300 plus sion," he said. "Arbitron does not de- emociona Ics /emo stations airing these ntre hermanos sign its methodology to measure the vejez /aging abo topical, timely, daily ity felicidad Spanish market. They simply do a little happiness home interviews of importance infantil /child more in those markets where the per- to the hispanic home. We're the is large, or in centage of the population solteros /singles largest syndicated Spanish- language ión / depression those markets with multiple Spanish sta- radio dedicated to tions because they think they can get niños y autoestim program inlaws infideli some of them as subscribers." alcoholismo/aleo strengthening the family. For beldes /rebelli Information about receiving our As a result, most advertisers who vorcio/divorce /me make a serious effort in Spanish radio di 5- and 15- minute formats free of enopausia look beyond simple cost -per -point fac- emocionales /emo charge, call Kim at (714) 620 -8581. ntre hermano tors. "They might take a look at Arbi- vejez /aging abo Enfoque a la Familia is a production ity felicidad tron or Birch just to get an indication of of Focus on the Family. which stations are the strongest or most happiness horn infantil /child stable in the market," Caballero noted. solteros /singles ión /depression "But the savvy advertisers understand that they cannot go by the book." Agen- niños y autoestima /children and self -esteem suegros /inlaws infideli cies that argue that the Hispanic CPM is alcoholismo/alcoholism abuso /abuse adolescentes rebeldes /rebelli

I .. . . _. _..Ilt . . . . Broadcasting May 20 1991 l;asi 45 SB S The true leader in Spanish broadcasting

Spanish Broadcasting System, Inc. SBS Radio SBS NEWS Premier facilities serving the largest U.S. Hispanic Our local, national and international bureaus with 39 markets. correspondents in nine countries fulfill the momen- tous responsibility of keeping millions of listeners informed on a daily basis.

ao,wuTEREo New York Now York

Washington I).0

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VDIOCENTRO NA NACIONAL Miami l710 ESTERFO Miami Mexico City ill Tegucigalpa 4 d saolga Key Largo Santo Domingo

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SBS PROMOTIONI Our own in -house national sales rep with affiliate Featuring the best in latin entertainment. coverage of 65% of the U.S. Hispanic market.

Corporate Headquarters, 26 W. 56th St., New York, NY 10019 212/541-9200 NETWORKS TRY TO BE ALL THINGS TO ALL HISPANICS News and programing focus interests of diverse Spanish- language audiences

The role of the Spanish radio net- panic interest. CRC maintains 22 news de la Popularidad, featuring the top -20 work is a difficult one: Program to correspondents around the world, and in hits in Mexico; and En Concierto, fea- a national Hispanic audience com- the Gulf war tapped the resources of a turing such artists as Julio Iglesias. The prising a variety of geographical and Jordanian- Hispanic based in Baghdad. company also has plans to develop four cultural backgrounds, cross a broad "We have a very heavy emphasis on the hours of tropical music each week for range of demographic cells and target Latin American bureaus," said Barret the Caribbean element of its audience. listeners tuning in to at least IO different Alley, CRC president. "We have corre- Alley compares CRC to the program- radio formats. The network must appeal spondents in El Salvador, Colombia, ing of ABC Radio's Satellite Music Net- to males 25 -54 of Mexican descent, Bogota, Caracas, Lima, Mexico City, as work, with a wide range of stations tak- women 18 -49 of Dominican origins, well as in Washington, New York, Chi- ing various blocks of programing. "We teens from Puerto Rico and to all the cago, Miami and Los Angeles." have affiliates that take us 24 hours a gaps in between. Non -news programing includes day; some take our news and specialty Cadena Radio Centro, based in Dal- " Cristina Opina," a program Alley programs, and some take just our las, is one of a handful of networks up to characterizes as similar to the Oprah news." Alley said the primary Hispanic the challenge. CRC, established in Winfrey Show. The program features radio demo is adults 25 -54, and "it's 1986, is owned by Grupo Famega, one Cristina Seralegui, popular hostess on very difficult to get teens and 18 -24 of the largest compa- the Univision TV Network, in four 3t/- adults in Spanish Radio." He said that nies in Mexico. The network has 56 minute vignettes in which she offers her CRC attempts to reach as broad a cross - U.S. affiliates and feeds newscasts opinion on different subjects. Sports - section of the audience as possible. around the clock, concentrating primari- casts feature Jaime Jarrin (voice of Los SIS broadcasts news at the top of the ly on issues of Hispanic interest- gener- Angeles Dodgers), who also anchors the hour from 6 a.m. to 9 p.m. CT, Mon- ally targeting Hispanics of Mexican de- Tribuna DePortiva call -in sports show. day- Friday, and on weekends from 8 scent west of the Mississippi, and Music entertainment programs include a a.m. to 3 p.m. The network maintains a Caribbean Hispanics in East Coast mar- weekly Latin music countdown; Alta 24-hour satellite capability, which Mad- kets. International news is broadcast in Tencion, billed as a "high tension" rock rigal said enables SIS to expand the Spanish and leans toward stories of His- 'n' roll show on Saturday nights; Reinas news format "as we did with the Persian Gulf war, where we went to up to 20 minutes in length." Regular newscasts include three minutes of national and SIS RADIO NETWORK international news, followed by an op- tional two minutes covering the south- The Nation's Strongest Spanish Radio News Network west U.S. Additional programing in- cludes three daily sportscasts, concentrating primarily on , boxing and other sports of interest to the Hispanic audience. Additionally, the network airs SIS Al Dia, a 15- minute daily magazine focusing on current af- fairs, entertainment, sports, health and cooking. SIS also is "exploring possi- bilities to create a national talk show that is open for any Hispanic listener, wheth- er he or she is Mexican, Puerto Rican or JUST GOT STRONGER ! Cuban," Madrigal said. Madrigal acknowledges that targeting the broad Hispanic audience poses con- Welcome - KKIIJ -AM Los Angeles siderable challanges. "It's not easy to WADO -AM New York satisfy all the different Spanish back- WQBA -AM Miami grounds in this country," he said. "We always try to avoid getting into the dia- lects or accents; that way we don't insult SIS reaches over 80% of the Spanish Market in the U.S. k or offend anybody. We try to stay in continental or United Nations Spanish; For more information, call: that way it can be understood by any group in the country." When SIS was New York Dallas Los Angeles founded, the Hispanic radio audience with the (212) 975 -5246 (214) 688 -1133 (213) 460-3387 predominantly was 35 -plus, but advent of Spanish television and immi- gration of younger Hispanics, "the de- Represented nationally by CBS Hispanic Marketing mographic make -up of the audience is

Command Communications, Inc. rapidly changing. Now we have more young people listening and watching

48 Radio lisalloodbi rarlt tat! Spanish media," he said. ducted for the baseball broadcasts that led into the sports play -by -play, and CBS Hispanic Radio Network in New "showed that our audience very closely this August it plans to launch Latin Leg- York focuses primarily on entertainment matched the estimates we developed be- ends, a series that "gives advertisers an programing that has a demonstrated fore we started, based on our experience opportunity to associate with some of wide appeal within the Hispanic popula- in the general market." He said the re- the big Latin stars in baseball." tion. The cornerstone of this programing search indicated "significant tune -in to By targeting the Hispanic audience is baseball, and CBS used this interest special event programing like sports, through a Hispanic radio network, ad- last year when it launched the network which we can take to potential advertis- vertisers can "deliver a message to an with the Spanish language play -by -play ers and affiliates." entire country in a program environment of the All -Star Game. A slate of pro- Kiernan admitted that CBS spent its that is compatible with what that adver- graming that includes the baseball play- first year learning about the Hispanic tiser is trying to accomplish," Kiernan offs and the World Series drew affiliates market, and is now ready to build on its said. "Our message to the advertiser is in 30 markets, and subsequent NFL knowledge. "One key thing we learned that a programing environment provides play -offs and Super Bowl broadcasts at- was to understand our advertisers' goals, an entire package of marketing and mer- tracted some 25 stations. then match our resources to their chandising opportunities that can go Nick Kiernan, operations manager for needs." He said the network last year much further than just a package of CBS Hispanic, said that research con- showed some success with programs spots." -eEe

BUYING SPANISH RADIO: MORE THAN JUST NUMBERS

Measuring the Hispanic radio au- ply us with better information-advertis- dio. A primary reason, and possibly a dience continues to challenge ers and agencies are demanding that of result of improved methodolgy by both ratings services and research them." Birch/Scarborough and Arbitron, is the firms, and by extension, advertising Cecil Heftel, president, Heftel Broad- increase in audience shares of Hispanic agencies and their clients. As the U.S. casting, is a nonHispanic broadcaster listeners in all markets. "The changes in Hispanic population continues to grow, that operates two successful Spanish lan- methodology have made a tremendous and as marketers begin to aim for the guage stations in Los Angeles, change," Mare lla said, adding that "the consumer loyalty exhibited by this seg- KTNQ(AM) -KLVE(FM). He also owns, in medium is more attractive as well be- ment of the population, the Hispanic ra- partnership with Mambisa Broadcasting, cause stations have improved their abili- dio listener has become increasingly WAQI(AM)- WXDJ(FM) Miami. Heftel saw ty to work with agency and clients as valuable to advertisers. But is it getting what he thought was a great opportunity marketing partners." Marella said she easier to find them and the stations they to expand the radio audience in Los An- more frequently sees sophisticated add- listen to? geles. "When we first looked at the ed -value programs that move product for Tune your radio to a Spanish station market in 1985," he said, "one of the the advertisers. and you are likely to hear any one of at things we saw was a tremendous oppor- Improved sound, better audience mea- least 10 distinct formats, as divergent as tunity in the national field." Added Hef- surement and sales techniques have all news/talk to country (ranchera), to top tel: At the time, of the top 100 advertis- had an effect on improving advertising 40 radio. Although the varied formats ers, 20 were advertising in Spanish on Hispanic radio. But also of extreme within the Spanish broadcasting umbrel- radio. "Today," he said, "we have importance, according to Sara Sunshine, la have existed for as long as there have closer to 50-20 are formidable spend- creative director, Publicidad Siboney, been Spanish -formatted stations, over ers with very significant budgets, and 30 New York, is the proper creative. Ad- the last few years, the diversity of pro- have modest budgets." vertisers looking to target the Hispanic graming has increased and the concept Heftel believes his success in wooing consumer, she said, must qualify the of narrowcasting has crept into the mar- advertisers stems directly from applying audience in terms of its cultural charac- ketplace. mainstream market techniques to Span- teristics. But the pace of programing evolution ish radio, which in turn has expanded According to Sunshine, the Hispanic has not necessarily kept pace with the the audience for Spanish radio in Los population sees itself "as a society with- progress in identifying and targeting the Angeles. In addition, he said, this has in a society." Encompassing the values Hispanic audience. According to Sharon helped improve the rate structure for sta- of that society is a strong series of Griesing, vice president and media di- tions because advertisers now realize "strong likes and dislikes" that the cre- rector, Berry Brown, Dallas, buying that a Hispanic listener is just as valu- ative media plan should not go against. Spanish radio involves much more than able as a nonHispanic-they both pay For example, she said, Hispanics are just looking at numbers. "The main dif- the same price for a product. fatalistic and spiritualistic. They view ficulty in buying Hispanic is the lack of Since 1985, said Heftel, the stations anglos as materialistic and serious. reliable ratings data," said Griesing. have helped double the size of the radio The Hispanic in the U.S., she said, "We also end up looking at who else is audience for Hispanic broadcasting in views himself as living in a dual soci- advertising in the market and what kind Los Angeles, and the stations are billing ety- his/her home, a traditional family of promotional impact we can make for "three- and -a -half times what all six sta- environment and a technological society our client." tions had been billing combined in as far as the workplace. It is important, Griesing has seen some improvements 1985," he said. said Sunshine, that a media campaign in the process over the years and credits Laura Marella, media director at Ca- address the aspirations of Hispanics. the rep firms and the stations for their sanova Pendrill Publicidad, Los Ange- The most important factors shaping efforts. "I think things have improved," les, sees a number of factors at work in those aspirations, she said, were, "lan- she said. "Stations are beginning to sup- the steady improvement in Hispanic ra- guage, family and church." -Lc

Broadcasting May 20 1991 CABLE

COMPRESSION, BOXING LIGHT OPERATORS' PPV FIRE Annual CTAM gathering finds cable bullish on pay per view's future

It is understandable if the organizers tiating with Hollywood. to $36 million, from 1990 to 1991 and and the 500 attendees at the Cable (In remarks taped for the conference, expects the 1992 Olympics to bring in Television Administrative and Mar- TCI President John Malone said compa- $12 million alone. keting Society's second PPV conference ny engineers have been looking at using Tom Neville, vice president, research in Orlando, Fla. last week were feeling an "event box" for PPV events, starting and planning, Showtime EvenTelevi- good about the PPV business. with the 1992 summer Olympics. The sion, said the awareness of PPV among A year ago, operators were fighting box would then remain in subscriber males has increased from 65% to 80% an uphill battle to make movies a huge homes for use with other PPV events, he over the past two years, and from 50% revenue source, and the number of PPV said.) to 75% among females over that time. events on the horizon had grown scarce. By next year, there will be more ma- Overall PPV usage is up from 10% to While there have been no great leaps jor events besides boxing, notably NBC - nearly 18% over that time, he added. forward on the movie side of the equa- Cablevision Olympics Triplecast, whose Younger people see the concept of tion, the spirits of the PPV faithful have executives spent time in Orlando with PPV as more appealing, he said. About been revived in recent months. operators working on clearances for the 52% of those between 18 and 34 think One immediate reason is three boxing three- channel, two -week event. There is PPV is a good or excellent idea. The bouts over the past two months that also the prospect that the four profes- percentage drops to 42 %, for those 35- grossed well over $100 million in reve- sional sports leagues -the NBA, the 54, and to 34% for those over 55. "Peo- nue, culminating in the Holyfield -Fore- NFL, the NHL and MLB -will eventu- ple in their 20's are much more open to man fight, which alone grossed $50 mil- ally provide out -of -market PPV pack- the concept," he said. lion. It's estimated that PPV events ages for consumers who follow teams Over the past year, the number of grossed more than $130 million in 1990. from other cities. systems using CSR's for ordering has Operators, who complained last year o dropped from 35% to 18 %, while ARU about the lack of events, will have an (33 %) and ANI (30 %) continue to grow. There is no doubt that those close to embarrassment of riches in with Hilda Chazanovitz, vice president, June, PPV are bullish on its growth. Jerry will marketing, Viewer's Choice, shared six fights scheduled. The summer Maglio, senior vice president, marketing some early also see regular monthly fights from and programing for United Artists, said results of several tests VC is TVKO and Kingvision debut, which conducting. Low -cost entry offers for the company budgeted a $9 million in- will a steady PPV drive in not only new subscribers, produce supply of product cease in PPV revenue, from $27 million at the $20 level. In addition to that, but increase usage among present PPV several major fights loom on the hori- users. Using a 50% addressable Califor- zon. The Tyson -Ruddock rematch is set nia system, VC found buy rates rose for June 28. And boxing promoters PPV NOTES from 50% to 54% over six months using Shelly Finkel and Don King spent part lobal Sports Promotions will a 99 cent offer. In that market, VC of the time at a CTAM PPV panel ses- G begin featuring live, monthly brought in 578 new users, which pro- sion in what amounted to public negotia- boxing from Europe on July 6, jected to annual revenue of over $18,000 tions for an eventual Tyson -Holyfield with the rematch of Marcos Villa - while marketing costs were $8,000. In a fight that both sides said could gross sana and Paul Hodkinson for the separate test, VC brought buy rates from $ 100 million worldwide. WBC world featherweight title. 33% to 45% in six months using the Recent boxing successes weren't the The fight will be available on Re- offer, bringing in 4,600 users. The data only things operators were cheering. quest and standalone systems at 3 suggests, she said, that there were "ad- The advances in digital compression that p.m. ET for $9.95. GSP said it ditional buys from the existing base in can make 100- channel cable systems a will be the first in a series of box- addition to bringing in nevers." rçality in the near future will be PPV ing matches from Europe featur- Neville presented a host of other event proponents' own field of dreams. Many ing worldwide talent. statistics centered on boxing. For in- PPV marketers believe that capacity will Olympics Triplecast has signed stance, SET has found an increasing produce theater -type scheduling and im- Gayle Gardner to hosting duties. number of people ordering major boxing prove PPV's windows versus those of The company also announced af- events at the last minute, suggesting cus- home video. And the bullish comments filiation agreements with eight tomers are becoming more comfortable by Tele- Communications Inc., long a mid -to -small MSO's as well as the with ordering. In recent fights, 26 %- bear on PPV matters, gives rise to the National Cable Television Coop- 29% of all ordering activity has been on belief that the entire industry will get erative. The MSO's are Lenfest, the day of the fight, he said. behind PPV and lift it from its current Media General, Service Electric, Neville found that price differentials penetration of about 17 million of the 55 Harron, Tele-Media, Helicon, on major events have negligible effect; million cable homes to a level that will Barden and Bismarck -Manden. that is, lowering the price doesn't signif- provide significant leverage when nego- cantly increase the buy rate. For most of

áli We Ilrw1anNM May a H!1 Kurnit King Abraham

the major events over the past several pay for it. The people will separate the time with stars such as Dolph Lundgren. years, the pricing per person has been wheat from the chaff." Some Action systems, he said, have buy around $6. "It's a self-correcting mech- Seth Abraham, president of Time rates between 7% and 10 %. Blume esti- anism," he said, with more people gath- Warner Sports and head of TVKO, said at mated that with a six million home base ering in a home as the price goes higher. the next day's luncheon that "competition and an 8% buy rate, the service would As the number of PPV homes has is good for viewers and cable operators. break even. And he hoped to be able to grown, the average number of customers The most important thing we do," he lower the $3.99 price to $1.99 once Ac- per home has dropped, from 8.2 for the said, is to make sure "we give the people tion reached a critical mass of more than 1988 Tyson -Spinks fight available to their mcney's worth. If you make it 12 million homes. five million homes to 6.4 for the Holy - worthwhile, they shall pay." Abraham Playboy Enterprises President Robert field -Foreman fight available to 16 mil- said the 8.5% buy rate for Holyfield -Fore- Friedman said competition for viewers lion. Buy rates also stabilize as a sys- man "strengthens our opinion" on the will be severe in the future, and those tem's addressable universe grows. In viability of TVKO's approach-two big services with trademark names, such as systems with 10% or fewer addressable ticket fights a year to go along with MTV or Playboy, will fare better in a homes, the buy rates averaged 17.7%. TVKO's monthly schedule. 150 -channel world. PPV will move to- The buy rate was 7.8 for systems with Because many viewers may be gath- wards the magazine model, he said, re- addressability between 10% and 20%. ered in one location to watch a fight, the flecting narrower tastes found on news- Between 20% and 100% addressable, price tags for individual events aren't stands. Friedman said Playboy's the buy rates ranged from a 4.7 to a 6.8. overpriced, boxing PPV proponents say. flexibility in packaging by the month, It was Neville's conclusion that as the One thing that will help, said Kurnit and weekend or night has increased revenue number of addressable homes increases, Mark Taffet, senior vice president, Time in some systems anywhere from 50% to the pricing of individual events will drop Warner Sports, is putting the event 200 %. In fact, he said, Playboy has seen somewhat, since fewer customers will charge on a subscriber's Mastercard or a number of subscribers buy the nightly likely gather in groups to watch fights. Visa. If purchasing a major PPV event is or weekend service frequently enough Cable operators will have a bevy of likened to an alternative to other enter- that they become monthly subscribers. fights to promote over the summer, and tainment expenses, such as theater tick- Operators on the panel said they have some in Orlando were wondering if ets, and not seen as an add -on to a cable to be careful about launching niche ser- TVKO's and Kingvision's plans to de- bill that may double in one month be- vices, especially adult -type services. liver quality events monthly were too cause of ordering an event, the industry Both John Clark, vice president, market- ambitious. won't have as much of a perception ing and programing for Cencom, and Scott Kurnit, president of SET, problem, said Kurnit. "If we don't do Seth Morrison, regional director of mar- agreed that "there's not enough product anything, it will be an issue," he said. keting for Viacom Cable, said they often for what's been announced," but he did get complaints about the promotional o not see that as a negative. He said pric- photos that accompany adult services. ing will be all over the lot, including as In a vastly expanded PPV world, there "The materials we get, we can't put in low as $5. A 0.2 buy rate on a $20 fight, will be more capacity for niche PPV the guide," said Morrison, especially in Kurnit said, is still better for the operator services. Several present niche PPV pro- more conservative areas in the Midwest. than what his movie buy rate would be gramers examined the implications of 50 Clark added that operators also need for that night. But he cautioned that the channels of PPV at a CTAM session. flexibility on changing provocative ti- promotion of fights has to mirror their Rick Blume, president of Action tles. For instance, Cencom changed importance. Arguably the biggest of the PPV, said: "We hope to make cable "Has Anybody Seen My Pants ?" to June fights, Tyson -Ruddock II, will be systems more like home video stores by "Lost Pants." But adult movies contin- marketed more heavily than other fights. providing breadth of copy." Action ue to produce steady revenue for opera- Don King agreed that there may not PPV programs about 15 movies per tors. Clark said in some systems, adult be enough product, but he said "if you month to its 1.5 million homes and can fare outperforms movies or events as a give the people what they want, they'll reach buy rates of 0.5% and 1% in prime revenue category. CBs

Broadcasting May 20 1991 .,,_

David Bartlett Sen. Conrad Bums Robert J. Coen Barbara Cohen Ronald J. Doerfler Charles F. Dolan RTNDA (R- Mont .) McCann- Enckson Capoties ABC Cablevisron Systems On June 5, in Wash these 33 individuals a critical mass on tele Sen. Ernest Hollings (D -S.C.) Doing business as Broadcz they will declaim, proclai dissect and otherwise con on electronic come

Jay Kriegel CBS It's the place to be, t

John Lane Comm. Sherrie Marshall Terence McGuirk Nick Nicholas Neal Pllson Steven Rattner WAH & L FCC Turner Broadcasting Time Warner CBS Sports Lazard Freres

Comm. James Quello Chairman Alfred Sikes Burt Staniar Ed Turner Robert Wussler Don West FCC FCC Westinghouse Broadcasting CNN Comsat Video Moderator Ut

Comm. Ervin Duggan Ed Durso Nathaniel Emmons Jeff Epstein William Ferguson Gerald Hassell FCC ESPN MRE&T King World NYNEX Bank o, New York igton's ANA Hotel, All come together as ommunications policy. Sally Katzen /Cable Interface V, FCBA 1, analyze, instruct, react, truct a new consensus unications in 1991.

Michael Lambert e date to remember. Fox Syndication r Registration ($525, or $350 for FCBA members and past registrants) may be arranged through Corporate Relations Department, Broadcasting, 1705 DeSales St. N.W., Washington, D.C. 20036 Telephone: 202- 659 -2340 Fax: 202 -331 -1732

Jim Robbins Thomas S. Rogers Cox Cable NBC Cable 16 DAYS TO GO! Name (please print)

Company

Title Telephone

Address

City, State, ZIP

Bill me Bill my firm $ check accompanies this coupon

Richard Wiley Lauren Belvín FCBA member Past registrant Moderator Moderator Please make checks payable to Broadcasting/Cable Interface V TLC GETS MAKEOVER FROM DISCOVERY Alliance with NEA for morning programing targeted to teachers is one of several changes

As of the start of the fourth quar- ing to Hendricks, who described the po- , which have been scattered ter, The Learning Channel's new tential channel as "a very ambitious pro- throughout the day, will be scaled back owner, the Discovery Channel, ject." to only overnight hours, between 3 a.m. will give the educational channel a pro- Other programing partnerships are and 8 a.m. That will also reduce the graming facelift. October is when its also being explored, including potential number of weekly hours for infomericals new schedule, formatted into three dis- programing relationships with the BBC to about 3 to 4 hours fewer than the tinct programing dayparts, officially and the news division of ABC, CBS or current 15 to 20 hours. Both of these kicks off, but viewers will start to see NBC. Hendricks said TLC is talking to changes will mean a loss of revenue. some changes in the next couple of all three broadcast networks about the The bottom line will also be affected by months. possibility of using 20 minutes of news the quadrupled programing budget for In the deal, which officially closed footage (of which only a few soundbites the new schedule. "We think by elimi- two weeks ago, Discovery paid owners are used on the networks) on topics such nating infomercials [from primary day - FNN, its parent Infotechnology and non- as science, history and travel for a se- parts] that will help us to get better dis- profit American Community Service ries. "I think something will happen tribution," said Hendricks. Network a total of $30 million for the there," said Hendricks. TLC's rate card has yet to be set, and channel that, along with the Discovery Two other new programs were an- Discovery will decide next month just Channel, will be part of a newly devised nounced last week for the redesigned how and whether it is going to package parent company, Discovery Communi- TLC. 100 Books likely will be a daily TLC with Discovery Channel to cable cations Inc. afternoon series examining civilization's operators. Hendricks said there will likely For the morning daypart, which will greatest books. Independents: Distant be some economic incentives for carrying be geared toward what the network calls Lives, which examines the lives of peo- TLC, which currently reaches 15 million young learners, TLC has made its first ple in various cultures and countries, cable homes. Discovery will also spend new programing alliance with the Na- will be aired in prime time. the next six months looking at other ways tional Education Association to create One programing change is only a cou- to combine synergies and personnel of the Teacher Television, a weekly (or possi- ple of months away. Starting in July, two cable networks. bly daily) two-to -three hour how -to se- ries for teachers that will have its pilot outing in October, and go on air in Janu- ogies (BROADCASTING, Dec. 17, 1990). ary 1992. NEA and Discovery already BAFFI TO HEAD Baffi, who has been Worldvision's vice have a relationship through the program president, eastern division, since 1982, "Assignment Discovery," which is car- WORLDVISION will be responsible for developing new ried on Discovery and is used in class- programs and off -network program rooms by 500,000 teachers. packages and movie packages to the ca- Talks are also continuing with PBS CABLE ARM ble industry and other emerging program for programing involvement in the chan- delivery systems. nel, which would likely involve equity Worldvision Enterprises has cre- In addition to managing the compa- as well. Most likely, PBS would be in- ated a new cable program sales ny's eastern region for the past two volved in programing for either the division, to be headed by Wil- years, Baffi has been responsible for morning and/or afternoon daypart, liam R. Baffi, who assumes the new title selling shows to cable networks. For ex- which is devoted to what TLC terms of vice president, cable/new technol- ample, he placed the animated Scooby "lifelong learners." Discussions were Doo on USA, Yogi Bear on Nickelodeon put largely on hold until the purchase and The Fugitive on Arts & Entertain- had formally closed, according to John ment. The company has also sold Dark Hendricks, Discovery's chairman and Shadows to the Sci -Fi Channel, sched- chief executive officer. But there appear uled to launch by next January. to be difficulties in giving PBS equity in Up until now, however, cable sales the programing or the channel, since it is have been a side business restricted to a government- funded, noncommerical, the sale of certain library product. The nonprofit entity. new division recognizes the growing im- Maxwell Communications continues portance of cable as a client for produc- to be a possible equity partner and pro- ers and distributors, said Baffi. In addi- gramer for the prime time daypart, tion to selling series, he said, the unit which will focus on world events and will create film packages tailored to the culture. But talks with Maxwell have niches of cable networks and also devel- been taking place on a broader level as op first -run programs for cable as well. well, and it is unclear whether input into Baffi, based in New York, said he is TLC would be foregone in exchange for currently working on several film pack- a bigger venture. Discussions have been age deals and first -run projects. He re- going on for 18 months for a brand new ports to Robert Raleigh, Worldvision's channel for world programing, accord- S'illiam Bafn senior vice president. domestic sales.

54 We Broadcasting May 20 1991 CTAM STUDY: PROGRESS, PROBLEMS IN CONSUMER ATTITUDES TOWARD CABLE

Anew Cable Television Adminis- gory. "The good marketer is going to come more creative. tration and Marketing Society study that relationship the consumer has But operators may also need to be- study on the attitudes and usage with renting and counter it in an effec- come more circumspect about who they of cable and noncable subscribers finds tive manner." she said. allow on when discounted offers are pre- the industry with a number of things to On the basic side, Combs said one sent, to prevent the same subscribers cheer about and a number to improve. key finding is that half of the nonsub- from rolling on and off with low -priced The study of 1,000 subscribers and scribers who have moved have not been deals. 1,000 nonsubscribers finds 58% of all recaptured as cable subscribers. "The On PPV, she said: "We've got a long subscribers believe cable is a good value longer they go, the less likelihood way to go. Consumers [overall] are not for the money and 87% have a continu- you're going to recapture them," she excited about it." While PPV did not ing propensity to subscribe. Those who said. score well in the price/value relation- do not subscribe have two reasons -they As to the nonsubscribers, Combs said ship, Combs said the overall opinion can't afford it or they are light TV view- it was likely cable operators would tar- was not negative, suggesting that educa- ers who don't value a cable subscription. get those light TV viewers who don't tion efforts could help overcome that The study found strong compatible believe cable is valuable enough to pay inertia. Kisch agreed most people view correlations between VCR's and pay for, more so than targeting those who PPV "as a channel of last resort. We subscribers; it also found consumers do say they simply cannot afford cable. have to treat it like a serious business." not have much of an opinion about Eric Kisch, director of marketing re- There were some mild surprises. Only PPV -one way or the other -presenting search for Warner Cable, said cable op- 38% agreed with the statement that cable with both a problem and an oppor- erators have made strides in accessing "these days, cable TV is a necessity just tunity. lower income subscribers through lower - like the telephone." Combs said it Margaret Combs, CTAM president cost basic tiers and bundling pay ser- means subscribers "recognize it as and chief operating officer, said the vices. To get increased penetration, he something that is optional. It shows con- price /value relationship in pay homes said, cable marketers will have to be- sumers are practical." ass was quite high, as was usage. Pay sub- scribers said they watched 6.5 movies, on average, per month. The continued strong relationship be- tween VCR ownership and pay subscrib- AMC BUYS UNIVERSAL PACKAGE ers was also present. Overall, 80% of cable subscribers own a VCR, and near- American Movie Classics made a films," said Sharon Patrick, president of ly 90% of pay subs own a VCR. For deal last week for 372 films from AMC parent Rainbow Programing Hold- one -third of cable subscribers, a VCR the Universal Studios library and ings Inc. AMC plans to take the same increases the value of cable and for 60% the Universal -owned pre-1948 Para- road with its original programing. "We there is no impact. Only 4% said a VCR mount Pictures library, paying about won't 'broadbase' our niche, and be- decreases the value of cable. $40 million, according to industry come like USA or TNT," said Patrick. Subscribers said they would probably sources. AMC has licensed the films Series like "Reflections on the Silver make fewer trips to the video store if through the year 2000, and with this Screen," featuring celebrity interviews, they knew better what was on the pay acquisition, says it has secured its core or specials like "The Republic Pictures networks, although 54% of multipay movie product and is prepared to move Story," all are "designed to make the subscribers check to see what's on be- further down other avenues. experience of watching movies deeper fore going to the video store. Two -thirds With a total of 2,500 movies in its and richer," said Sapan, and that is the will not rent a movie if they know it will library, AMC is devoted mostly to films direction AMC will continue to go, as it be on the pay service later that month. from the designated Golden Age of Hol- continues to increase its original pro- Combs said those results point to the lyood, from the 1930's through the graming budget 30% to 40% each year. necessity of doing more with movie title 1950's. Now the basic, commerical -free Subjects though, will not only be the identification. "I'd be on drive time ra- network is looking to continue its expan- golden but will increasingly have dio every morning," she said, letting sion into what it terms younger classics, more of a "contemporary spin," said people know what's on pay cable that movies from the 1950's through 1980's. Patrick. night since most video store rentals are They now make up 10% to 15% of AMC says it does not plan to do any- done on the way home from work. AMC's library and on-air selections. By thing that will shake up cable operators Combs also said the study found that the middle of the decade, AMC is look- either in terms of programing content or pay subscribers watch movies two and ing to have nearly a third of those mov- rate increases. With its long -term pro- three times-41% of pay subs watch a ies constitute its title list. "People age, gram deals, "it's clear to cable operators movie more than once, whether it is seen and the nature of what is a classic what they're getting and what it will in the theater, on a pay service or on changes. We can't be stuck in time," cost. We're not in the business of sur- home video. said Josh Sapan, president, AMC, prises," said Patrick. Combs said the same communication which reaches 30 million cable homes. Up until now, AMC has pretty much that can be used to let pay subscribers But AMC is not changing its niche, its had the classic film market to itself. But know what's on can be used to attract executives stress. "The younger classics Tele- Communications Inc. is launching pay subscribers from the basic only cate- are to supplement our foundation Encore, an inexpensive premium service troadsasting May 20 1991 Ws 55 that will carry films of the 1960's, 70's movies will still remain the minority of rick, AMC's audience demographic is and 80's. Sapan said that since Encore is AMC's programing. AMC, which composed of both young and old view- a pay service and AMC a basic channel, makes cable -exclusive deals, could find ers, and by expanding its program lineup the positioning of the two networks is some buying competition from Encore to keep both happy, it may keep some of very different and the film content will for some film packages, however, as those younger viewers from going else- remain very different, since current well as for viewers. According to Pat- where. -sos

CABLECASTINGS

$154.3 million acquisition of because NAME CHANGE another MSO had lower FNN (See BROADCASTING, May 13) carriage rates (see "Closed As of June 1, CTV: The Comedy included accepting a dispute Circuit," April 8). Although CNBC Network will be known as Comedy between ATC and FNN to the tune of picks up ATC's contract along Central. The primary reason for possibly $2 million. ATC has a with the MSO's suit, it doesn't mean the name change, according to a "most favored nation" clause with they are willing to shell out $2 network spokesman, is that CTV: FNN that it claims was violated million. The Comedy Network proved to be a "cumbersome name that didn't roll off the tongue well." The secondary reason, according to FAROUDJA DEMONSTRATES IN D.C. the spokesman, is a conflict with Canadian TV, which is seen in C aroudja Research Enterprises (FRE) began a week's worth of demonstra- some U.S. northern cities, and is r [ions of its SuperNTSC advanced television system last Monday (May 13) known as CTV. "They didn't at C -SPAN headquarters in Washington. District Cablevision and noncom- threaten to sue us, but did express mercial WETA(TV) Washington also took part in the joint venture sponsored by some concern," said the Capital Cities/ABC, Cable, Continental Cablevision, General Instru- spokesman. ment Corp., Newhouse Broadcasting, Scientific -Atlanta, Tele-Communica- tions Inc., Viacom and Westinghouse Broadcasting. MORE CHANNELS WETA broadcast half of the MacNeil- Lehrer NewsHour in SuperNTSC, Manhattan's two Time Warner - while District Cablevision carried SuperNTSC encoded programs from ESPN, owned cable systems, which were C -SPAN, The Discovery Channel, and Showtime. originally scheduled to get a five - Super NTSC uses a series of advanced encoders, noise filters, scan coders, channel tier, are now going to be decoders and line doublers to create finer television pictures while using getting one with about 15 existing NTSC standards. channels. A formal announcement of Yves Faroudja, president of FRE, said the circuitry and needed to the launch is likely to be in next upgrade TV to take full advantage of the system especially line doubling - couple of weeks. Scheduled to launch should be built into sets at the manufacturer and will add about $300 to the on the rebuild sections of total cost of each set. He said the system works best on large screen sets, but Manhattan Cable and Paragon Cable, sets 20 inches or smaller can have an improved picture using about half of the the tier launches July I and will be circuits. He said discussions with several set manufacturers, mostly Japanese, priced at around $1. Services on the to build receivers are ongoing. Broadcast stations in the top 20 markets can tier include American Movie expect costs of about $400,000 to upgrade to SuperNTSC, he said. Classics, Court TV, E! Entertainment Television, Comedy Central (formerly CTV: The Comedy Network,[ see above]), VISN and CABLE NEWS FOR NEW YORK The Learning Channel. More than a year after published reports that Time Warner had plans to start CONTINENTAL WINS a 24 -hour cable news network for , the company made it official last week. Time Warner set the launch date for the New York City The Fourth Circuit Court of News Channel for the first quarter of 1992 on Time Warner's 750,000 cable Appeals ruled in favor of Continental households, by then expected to number 800,000. Richard Aurelio, president, Cablevision in a right of first Time Warner New York City Cable Group, said editorially the channel will refusal cable sales case. The court cover only the five boroughs of the city, and will use the resources of Time agreed that Continental's right to Magazine Co.'s publications. While the news will remain local in scope, purchase 53% of United Cable's journalists from Entertainment Weekly, , Fortune, Money Manchester, N.H., system and Time can be utilized for stories that deal with New York issues. In (40,000 subs) superceded efforts by addition, of course, that will provide "added exposure" for those magazines, T.A. Associates to purchase said Aurelio. He would not elaborate on the start-up costs of the channel, but a control of the stock of United Cable's source said Time Warner plans to spend about $10 million, which is consid- parent company. ered the standard cost of setting up a regional network. While Aurelio said Time Warner is not preparing to launch a similar service WARTS AND ALL? in other markets, he added: "This could be a model for doing it in other areas, Part of the $9.3 million in where we have dominance in the market." liabilities CNBC assumed in its

56 Cable Broadcasting May 20 1991 SATELLI'l'E

FOOTPRINTS

ACTS delay. NASA now expects the launch of the Advanced upgraded facilities and transmission (including international Communications Technology Satellite (ACTS) to be delayed and domestic downlinking) services to Washington -based C- from May 1992 until "late" in that year. ACTS Project SPAN. Manager R.T. Gedney attributed the delay to the need to iNIS slow loan. The FCC has assigned specific direct broadcast replace 56 field- effect transistors that failed life tests. No new satellite orbital positions and channel assignments to Hughes space shuttle manifest has been established to deliver the Communications Galaxy and Advanced Communications experimental bird into orbit. Corp., granting each a four -year extension of time (until Dec. Noncommercial Primestar. Minnesota Public Radio has be- 7, 1994) to begin DBS operations. The commission deter- come the ninth audio service to be carried by Primestar, the mined that both permittees had met due diligence requirements midpower Ku -band direct -to-home satellite service launched to contract construction of satellites. Hughes was assigned 27 last November and marketed by nine of the nation's largest channels at 101 degrees west longitude and 27 channels at 157 cable operators. And a second noncommercial radio program- degrees W.L. Advanced was assigned 27 channels at 110 er, wXPN -FM Philadelphia, has approached Primestar to dis- degrees W.L. and 24 channels at 148 degrees W.L. The FCC cuss carriage. still has to rule on due diligence and channel assignments for MPR, which includes National Public Radio news services, five other proponents, including Tempo Satellite Corp., whose joins America's Country Favorites, Classical Collections, DBS license application has been challenged based on a 1986 Light 'n Lively Rock, Classic Hits, Soft Sounds, The New antitrust conviction of parent Tele- Communications Inc. One Age of Jazz, In Touch and Business Radio aboard the service Washington source said those rulings will likely stretch out now being distributed in 80 "communities" and scheduled for through the end of the year. national rollout in July, said Primestar. WXPN -FM General In a related ruling, the FCC declined to permanently autho- Manager Mark Fuerst said his station is exploring a variety of rize use of western DBS orbital slots -none of which can C and Ku options for national distribution of its mostly world reach all 50 states with video -to deliver data and other non - music format. mass media services to subsidize DBS services. Having autho- rized operators in 1989 to deliver video to the entire nation Regional Rochester, -based North East Satellite radio. N.Y. from several eastern slots, the FCC invited industry comment Entertainment is seeking broadcast affiliates in 12 northeastern on alternative services for half -CONUS frequencies not used states for a 6 p.m. to 6 a.m. radio service it plans to launch on for direct -to -home video. The FCC said it would be premature Oct. 4. Targeting stations unable to afford overnight staff and to formulate new policies for uses of western locations or provide network compensation operations, NESE will and establish specific service requirements for Alaska and Hawaii. downlink and automation equipment. "DBS entities can be assured," the commission added, New digs, new deals. Within a span of three days earlier this "that DBS allocation will remain until every reasonable op- month, Washington International Teleport closed two long- portunity has been given to establish their DBS service." term contracts and cut the ribbon on its new traffic and Litigating against piracy. The Satellite Broadcasting & Com- operations center alongside 24 C and -band earth stations Ku munications Association's Anti -Piracy Task Force started the Va., the (pictured) in Alexandria, just outside nation's capital. year expecting to collect $2 million voluntary funding from members, but has cut back on criminal investigations to the tune of $400,000. VideoCipher II manufacturer General In- strument remains committed to funding the task force at more than $1 million in 1991. SBCA staff will present to members at the Nashville trade show, July 11 -13, cost -benefit informa- tion on creating a new civil litigation fund, to which Turner Broadcasting has already committed $5,000. APTF Chairman Ray Duffy believes other programers and program packagers will follow Turner's lead.

Ws Showtime. Comsat Video Enterprises will continue to deliver Showtime to 310,000 hotel rooms via satellite through the end of 1995. The National Rural Telecommunications Cooperative also reached agreement with Showtime to include premium services Showtime and The Movie Channel in its Rural TV programing package to home dish subscribers.

Alternate rename. WSPA -Tv Spartanburg, N.C., has estab- A day before the ribbon cutting, WIT signed a multiyear lished a turnkey videoconferencing service, SRC Business- contract with Boston -based Great American Telecommunica- link, with Charlotte, N.C. -based Munn & Associates. The tions Services for C and Ku space segments. Two days after new company offers live camera production and remote the center opened, WIT signed a 10 -year agreement to provide uplinking.

Broadcasting May 20 1991 s.r.a. 57 JUtTRNAI,ISM

LOUISIANA TV STATION SETTLES OVERTIME SUIT WAFB -TV will provide back pay to reporters as culmination of suit brought by Department of Labor

In the latest measure of just how ed WAFB -TV management to settle the worked 12 -16 hours each day, which much overtime a station is required suit, said station attorney John Renick. from April 1988 to September 1989 to pay its news staffers, a Baton WAFB -TV agreed to comply with the law would have been the equivalent of Rouge TV station has settled a federal and pay an undisclosed amount of back $14,000 in overtime pay. He said the lawsuit with the U.S. Department of La- wages to about a half-dozen employes. settlement calls for the station to pay bor that allows its on -air reporters to Renick, who said the station did not "half- time" for the extra hours, which collect overtime pay. admit to any violation of law, character- for Braud will mean about $2,000. The The future of overtime wages at many ized the law as outdated. station declined to comment on details television stations would appear to be in "The problem is that you have certain of the settlement. question as managers across the country exemptions which are broad in catego- Braud said Department of Labor offi- seek to cut budgets, but at least two ry," said Renick. "These were issued in cials had indicated to him that WAFB -TV recent cases have been resolved in favor the 1950's and have never been updated and KDFW -TV were intended to be land- of reporters receiving such pay. While to deal with the types of jobs we have mark cases, and the department indicat- management in both cases has contend- today." ed that it would not necessarily try to ed that TV reporters possess an "inher- Most stations today require reporters force other TV stations to do the same. ent special ability or talent" that would to have a greater amount of education Although the WAFB -TV suit was filed by exempt them from overtime pay, the and expertise than those in the early days the U.S. Department of Labor, Renick courts have so far held that the U.S. of broadcasting, agreed NAB's Etter. said he also did not have any indication labor laws do not exempt reporters. "We like to think that reporters in gen- that the government would seek to pur- "Any reporter who is not now receiv- eral should at least be considered as pro- sue similar suits elsewhere. Government ing hourly wages has a right to go to the fessionals, and we've tried to convince officials were not available for com- Labor Department and seek compensa- the Department of Labor of that," he ment. tion," said Gerard Braud, among a said. Braud and other news staffers said group of former and current reporters at Etter has recommended that stations employes themselves are not necessarily WAFB -Tv Baton Rouge that will soon interested in maintaining overtime ex- quick to take stations to court over over- receive past due overtime from the sta- emptions should take a number of pre- time out of fear of losing their jobs. One tion. "It could have an interesting effect cautions, such as requiring that news frustrated nonunion reporter in a top 50 on the business." personnel have specialized degrees in market told BROADCASTING that station Potential cases are cropping up "all broadcast journalism and giving news staffers would like to complain about over the place," said Terry Etter, staff personnel more artistic freedom in lack of overtime but are not in the posi- attorney for the National Association of choosing and developing stories and tion to do so. "Nobody here complains, Broadcasters. "It seems like broadcast- structuring newscasts. because if somebody finds out, we're ers are being hit more by wage and hour "The Fifth Circuit Court of Appeals out in the cold," he said. inspectors these days." (Dallas) did leave room for some report- While the Dallas decision is not bind- The April 24 settlement between the ers to be exempt," said Jeff Rosser, ing outside the Fifth Circuit (Texas, U.S. Department of Labor and WAFB -TV general manager of KDFW -TV. "A lot and Mississippi), the case Baton Rouge arrived just four months will come down to how reporters are could be used as a model in other dis- after a comparable court decision in Dal- used." putes nationally. The recent overtime las, where the U.S. District Court af- The suit against WAFB -TV dates back decisions could have a "significant im- firmed a ruling that reporters and other about three years, when a change in pact" on employe compensation, said news staff employed at KDFW -TV Dallas ownership resulted in an overtime cut in Bruce York, national executive director were not exempt from the overtime pro- the nonunion newsroom. Disgruntled of the American Federation of Televi- visions of the Fair Labor Standards Act employes went to the U.S. Department sion and Radio Artists, which represents of 1938. The act specifies that employes of Labor, which conducted a number of staffers at more than 300 stations nation- receive one and one -half times their reg- interviews with the staff to determine ally. ular rate of pay for all hours worked in which staffers were not "calling their "While every case is fact specific - excess of 40 hours a week, unless ex- own shots" and were therefore eligible that is, we must look at the actual duties empted from the overtime provision on for overtime pay. and responsibilities of broadcast staff- the basis of the artistic, creative or exec- Among those owed wages is former the U.S.' District Court and the U.S. utive nature of their work. WAFB -TV staffer Gerard Braud, now an Court of Appeals both clearly state that The Texas decision, which, coinci- environmental reporter with WDSU -TV reporters are not automatically exempt dentally, was made in the same judicial New Orleans. He said as a political re- from the overtime provisions of the Fair district that includes Louisiana, prompt- porter for WAFB -TV he had frequently Labor Standards Act," said York. -a

511 Jaanmaism Broadcasting May 20 1991 WaSHINGTOV

Chairman Ed Markey (I) and Republican Matthew Rinaldo Former FCC staffer Dan Brenner (I) and former commissioner Nick Johnson

Community Apprcriation.

Broadcasters Dick Moods, Ron Townsend National Association of Broadcasters testimony and NAB President Eddie Fritts delivered to the Hill and weighing about 12 pounds MARKEY TO STUDY BROADCASTER -CABLE RELATIONS At House Telcomsubcom hearing on public interest standard, chairman says he'll help broadcasters compete with cable, but something needs to be done about `bad broadcasters' who ignore public interest obligations

Worried about the future of free casters about their commitment to the tional Association of Broadcasters over -the -air television, House public interest," Markey said. President Eddie Fritts said the FCC has Telecommunications Subcom- He said the public interest standard is the authority to "police the bad actors" mittee Chairman Ed Markey (D- Mass.) ignored by what he called "bad broad- and that more regulation is unnecessary. announced he would hold a hearing next casters," and that some broadcasters Fritts said he was "mystified.... I month on the relationship between cable only pay "lip service" to the standard. haven't seen evidence of how many of and broadcasting. Markey's cable reregulation bill con- these [bad] stations there are." But Mar- Markey's decision came at the end of tains must carry requirements for cable, key appeared convinced that something two days of hearings on whether or not but broadcasters are also seeking a re- needs to be done. He said the FCC has broadcasters are meeting their public in- transmission consent right that would al- "turned a blind eye" toward enforcing terest obligations. He told industry wit- low broadcasters to charge cable for car- the public interest standard for a "whole nesses that he wanted to help broadcast- rying their signals. Next month's decade" and that there are too many ers compete against cable, but he would hearing is likely to look at that issue. "free riders." He told Fritts that for exact a price for that help. "If we make Industry witnesses argued that broad- broadcasters to deny there is a problem this effort to sustain a viable [broadcast] casters take their public interest respon- with the public interest standard "under- industry, we need promises from broad- sibilities "seriously." Moreover, Na- mines" their ability to argue for protec-

Broadcasting May 20 1991 Washington 59 tion. "The more pure you are, the better norant of what's going on in the commu- Church of Christ, said: "We are here case you have that these other technol- nity," said Townsend. because of bad broadcasters...who offer ogies bring serious problems." Richardson asked Fritts if NAB would blood, battering and boorishness." Asked later if he had a legislative accept equal employment opportunity The UCC released the results of a solution in mind, the chairman said standards as part of a public interest study that claimed that localiam has "right now I am contemplating how we obligation. Fritts said he did not think "suffered as a result of deregulation." can advance the standard. If I had a plan there was a problem with EEO. "The In surveying markets in 1974, '79, '84 I would announce it." Attendance was EEO guidelines [for broadcasters] at the and '89, UCC found that "the average sparse the first day, with only Markey FCC are far more stringent than those amount of locally produced public af- and Bill Richardson (D -N.M.) actively imposed on cable," Fritts argued. fairs programing declined." There was a participating. On Wednesday, the sec- Eckart is concerned about the take- "slight increase" since 1974 in nation- ond day, Dennis Eckart (D- ), the over of failing TV stations by govern- ally syndicated public affairs program- ranking Republican Matthew Rinaldo ment agencies such as the Resolution ing. (N.J.), and Michael Oxley (R -Ohio) Trust Corp., a government operation There were calls to return a portion of joined Markey and Richardson. that sells assets for failed savings and the airwaves to the public by establish- Moorhead (R-Calif.) popped in but did loans. Such was the case for WCVX(TV) ing an "Audience Network" where TV not ask questions. Vineyard Haven, Mass., (BROADCAST - and radio would turn over an hour each Indeed, Markey, who apologized for ING, April 22), the property of Sentry day in prime and drive times. Consumer the hearings' low attendance, said many Federal Savings Bank, which went un- advocate Ralph Nader is the driving congressmen are still in their districts on der. The RTC was appointed as receiv- force behind the idea. Mondays. Asked if the small turnout on Nader told Markey that the "failure" Wednesday reflected a disinterest among of the FCC to enforce the public interest the members, Markey said it did not but "We are here standard had moved "beyond ridicule" that the congressmen are "pulled here to the "arena of satire." and there." He said the hearings have because of bad As for his audience network, Nader been "useful" to get a reading of where broadcasters... who said it should be an "act of patriotism" the "standard is today as we move for- for broadcasters to turn over air time to ward on cable." offer blood, the public: Markey said broadcasters have a battering and Expressing a different point of view, ".good case" against cable. Broadcast- Dan Brenner, legal assistant to former ers, he said, have to compete for pro- boorishness." FCC Chairman Mark Fowler, suggested graming with cable operators whose -Beverly Chain that what "ails the system is not the lack profits are "excessive." He quoted from United turd' of Geist of regulation, but "market pressures." testimony presented by independent He suggested that public broadcasting broadcaster Randall Smith of WPHL -TV could fill the gap and provide more pub- Philadelphia. Said Smith: "My concern er. Eckart does not want the FCC's con- lic service programing. He said there with the structure of the industry is that trol over stations supplanted. He fears should be more funding and that com- it has distorted the competitive balance "security interests will replace the pub- mercial broadcasters might help fund between the broadcast and cable indus- lic interest." noncommercial broadcasting through a tries. If left uncorrected, off -air televi- The congressman also queried witness spectrum fee. sion stations, particularly independent Andrew Schwartzman of the Media Ac- But there were others who said dereg- stations, will be unable to compete. cess Project on behalf of Jim Cooper (D- ulation has had a negative impact on the Once this happens, then the economics Tenn.), who could not attend. Cooper public interest standard. Former FCC that provide the foundation for our pub- wanted to know if Schwartzman thinks Commissioner Nicholas Johnson, now lic interest responsibilites will be shaken the Home Shopping Network's broad- with the University of Iowa School of to the core." cast stations deserve must-carry status. Law, said the FCC should be "whipped The chairman also wanted to know Schwartzman said it was "outrageous" until it does its job" of enforcing the where NAB stood on restoration of the to give them must carry when they don't public interest standard. Johnson said fairness doctrine. Richard Novik, WKIP- meet any public interest obligations. broadcasting needs to be "democra- (AM) Poughkeepsie, N.Y., told Markey Schwartzman was adamant in calling tized" and that the creation of an "Au- that fairness was not an issue for his for a more stringent standard. He said dience Network" would accomplish that listeners. Over the four years since its the "fact that some broadcasters do a goal. abolition, he has heard nothing from the good job doesn't mean the FCC should The former FCC commissioner said community complaining about its ab- ignore others." "scarcity" was still a valid argument for sence? Novik said the doctrine "scares" The NAB provided subcommittee imposing public interest obligations. broadcasters away from covering contro- members with documentation of public The television networks are still a domi- versial issues. "The fairness doctrine service activities and programing aired nant force; they "control 60% of the did not and does not work," he said. by stations. It submitted more than audience," he argued. Moreover, John- Richardson complained that the media 22,000 letters recognizing stations for son warned that an alarming trend is has not been responsive to Hispanics. their work in the community. There was underway with the merger of media gi- He said broadcasters "failed miserably" so much material that it was boxed and ants such as the one that resulted in to cover Washington's Hispanic commu- weighed almost 12 pounds. Time Warner. He said the company's nity. But Ronald Townsend, president But consumer and public interest executives have been quoted as saying of the Gannett Television Group, which groups told the subcommittee that that "we are moving to an age where owns wusA -TV Washington, disagreed. broadcasters were not serving their com- five companies will control all the media "We do cover the Hispanic community. munities. Dr. Beverly Chain of the Of- on earth." Said Johnson: "We've got to We still do ascertainment; we're not ig- fice of Communication for the United stop this thing." ßa1

60 Washington Broadcasting May 20 1991 FCC UPHOLDS DENIAL OF RADIO RENEWALS It finds Tempe AM -FM combo misrepresented ownership interests

The owners of an Arizona AM -FM combo are learning that sins of the past are not easily forgotten or for- given at the FCC. The full commission, in an order re- leased last week, unanimously affirmed the denial of license renewals for KUKQ- (AM)- KUPD -FM Tempe (Phoenix), finding Tri-State Broadcasting Co., owned by John Norris and Robert Melton, was un- fit to be a licensee, due to misrepresenta- tions it made to the FCC in connection with the stations' management and own- ership in the mid- 1970's. The FCC awarded the licenses to Jack Grimm and Jackie Grimm (husband and wife) and Ruth Clifford, who had chal- lenged Tri-State for the licenses when they came up for renewal in 1983. A ministration law judge and the Review Melton would have no management or decade earlier, Grimm and Clifford's Board, the FCC found Tri-State de- ownership interest. late husband, William, had sold the sta- ceived the FCC with its assurances that Tri-State provided the assurances, tions to Noms in settling a civil suit. co -owner Melton had no ownership in- saying Norris would be sole owner, Bar- Tri-State will appeal the FCC actions terest or management position at the sta- ry Leverant would be general manager in federal court and possibly at the FCC tions between 1974 and 1978. The evi- and Melton would be retained strictly as through its reconsideration process, ac- dence in the case fully supports "the a salesman. Satisfied, the FCC approved cording to its Washington communica- conclusion that Tri-State committed dis- the deal in December 1974. tions attorney Timothy Dyk. qualifying conduct," it said. Three years later, Norris wrote the It is a "significant" case, said Dyk. Under long -standing FCC policy gov- FCC saying he would like to appoint When the challengers are former own- erning basic character qualifications of Melton a manager at the stations and ers, there is "always a risk" they may licencees, "misrepresentation" and give him an ownership interest. In its be abusing the FCC processes, he said. "lack of candor" in dealings with the March 3, 1978, ownership report, Tri- "You have to be particularly careful in FCC have been grounds for denying li- State disclosed that Melton had acquired looking at the record." cense renewals and revoking licenses. a 49% interest. The case also raises questions con- According to FCC records, the case After hearing all the evidence in the cerning the standards of proof required stretches back to January 1971 when case triggered by Grimm's and Clif- to disqualify an incumbent broadcaster, Melton was hired as general manager by ford's license challenge, ALJ Edward and how long broadcasters should be then -owners Grimm and William Clif- Kuhlmann and the Review Board deter- held accountable for their actions, he ford. At the same time, Norris, Melton's mined Melton was a manager and, for said. business partner, acquired an option to all appearances, an owner of the stations Kathryn Schmeltzer, the Washington buy the station. between 1974 and 1978, despite the attorney representing the challenger, Later that same year, Melton sued guarantees Tri-State made to the FCC. said her clients were "delighted" and Grimm and Clifford over an agreement "The preponderance of record evi- braced for the inevitable appeals. by which Melton was to acquire a 10% dence [supports the] conclusion that, None of the principals was available interest in Tri- State. Norris intervened to contrary to Tri- State's 1974 representa- for comment. protect his option. tions...and its parallel representations at Much is at stake in the case. Assum- In 1973, the parties reached a settle- this very licensing hearing, Robert Mel- ing a stick value in Phoenix of between ment. Grimm and Clifford agreed to turn ton was not, in fact, stripped of all own- $9 million and $11 million, the combo Tri-State over to Noms in exchange for ership -like status at the station and con- could be worth anywhere from $10 mil- $327,000 and the assumption of debt. fined primariliy to sales (and related) lion to $15 million. One industry analyst Pursuant to the settlement, Tri-State functions as an ordinary employe," the estimated that the two stations bill $4.2 filed applications at the FCC seeking Review Board said in January 1990. million to $4.7 million annually, yield- permission to transfer the licenses from "Rather, the great weight of evidence ing a cash flow of between $1 million a court- appointed receiver to Noms and discloses that Melton was very little in- and $1.5 million. Melton, each of whom would own a volved in sales (if at all), that he evinced In the winter 1991 Arbitron survey, 50% interest. a proprietary dominion over the station AOR- formatted KUPD -FM was ranked But the FCC balked at Melton's hav- and its assets, that Barry Leverant's al- fifth in the Phoenix market, with a 5.3 ing an interest in the stations, citing the leged position as the new general man- average quarter hour share, while KUKQ, repeated violations of FCC logging and ager was eyewash and that the 1978 sale with an format, pulled a technical rules that occurred during Mel- of 49% of Tri- State's quality...was an 1.3 share (12 -plus, Monday- Sunday, ton's management of the station. The artifice intended to recognize de jure 6:00 a.m. -midnight). agency said it would approve the trans- what was Melton's de facto interest all Upholding earlier opinions by an ad- fer only if it received assurances that along." -MA!

Broadcasting May 20 1991 Washington 61 ACT CHALLENGES CHILDREN'S TV RULES Petition to deny urges return to `Hot ' definition of program- length commercial, calls for random audits on commercial time limit compliance

Charging that the FCC committed a mate programs with toy and other product aration between program and related "legal error" in failing to define spin -offs, ACT argues that "the commis- commercial to 60 seconds, said the peti- program- length commercials in sion and the industry did make those dis- tion, "the commission's action is a terms of public interest, Action for Chil- tinctions for a dozen years [1969 -82] un- joke." The FCC, it said, "cannot seri- dren's Television petitioned the commis- der the FCC's Hot Wheels policy." ously contend that it is protecting the sion to reconsider its April 12 adoption By limiting its current definition to child audience against host -selling when of rules implementing the Children's only those shows "associated with a it permits 61 seconds later." Television Act. product, in which commercials for that Joined by the American Academy of Filing its petition a day after holding product are aired," the FCC has failed Pediatrics and the National PTA, APA its annual programing awards ceremony to address public interest issues, and ac- argued that "comprehensibility of the at the National Press Club in Washing- tion "is thus arbitrary and unlawful," material," not time span, is "the most ton, ACT also argued that the rules ACT said. "The marketplace FCC of significant predictor of children's atten- should be revised to require random au- the 1980's...has created a public interest tion to television content." APA said it diting of licensees' adherence to com- mess." Instead of facing up to the prob- "condemns" the FCC's view that mercial time limits; to require that li- lem, the [current] commission recasts PSA's and short vignettes are "well censees identify the target audience of the matter as one akin to 'host -sell- suited to children's short attention its informational /educational program- ing.' " And in limiting the required sep- spans." -Ml ing (designating them pre- schooler, school -aged, teenager or some combina- tion) and to apply commercial time lim- it, as well as programing, requirements to noncommercial broadcast stations. Also filing a petition for reconsider- ation of the rules was the American Psy- chological Association (APA), asking that the commission reverse its decision to al- low public service announcements and short vignettes to qualify as programing for children that satisfies a licensee's obli- gation under the Children's TV Act. Although some congressmen view the rules as less than "perfect," said one reliable Capitol Hill source, there will be no "wide and broad hue and cry" from those who passed the law. ACT Presi- dent Peggy Charren said her organiza- tion had not apprised House Telecom- munications Subcommittee Chairman MARKET GETS ACT'S 'SUPER HERO' AWARD Ed Markey (D- Mass. )-recipient of a At the outset of last week's annual Action for Children's Television awards special ACT award last week its -of ceremony in Washington, ACT President Peggy Charren presented a intention to file the petition. special award to Congressman Ed Markey (D- Mass.), "super hero," ac- Focusing its comments heavily on the knowledging the House Telecommunications Subcommittee chairman's sup- commission's definition of "program port of what she described as a 22 -year effort to gain passage of the Children's length commercial," ACT's petition Television Act last year. urges the FCC to return to its Hot Charren, who said cable TV and home video are providing "a more diverse Wheels -Topper Corp. decision of 1969. TV menu for children and families who can afford" them, chided broadcast- That decision, said ACT, found that a ers, saying ACT hopes the children's bill "will encourage commercial TV to "toy -based program...where the toy and do a better job serving children's need to know." Nevertheless, ABC News the program are created together, with and Turner Broadcasting System shared Stop, Look and Listen Award top the toy interwoven throughout the pro- billing. TBS's noncommercial CNN Newsroom service to about 20,000 U.S. gram (but with commercials for the toy schools helps schools "say no" to its ad- supported competitor, Whittle off the program)... contravened the pub- Communications' Channel One TV, Charren said. And ABC's special War in lic interest." Creating such programs, the Gulf: Answering Children's Questions exemplified the networks' ability to said ACT, quoting the 1969 decision, "do something for, instead of to, children." "subordinates programing in the public Nickelodeon (Eureeka's Castle), HBO (), The Disney interest to programing in the interest of Channel (Avonlea), WGBH Educational Foundation (Long Ago & Far Away its saleability." and High), WUSA(TV) Washington (In Our Lives, a series of vig- Challenging the commission's argu- nettes for teens) and Canadian Broadcasting Corp. (Street Cents) were among ment that it cannot fairly distinguish be- the other award winners. tween "toy- driven" programs and legiti-

62 rr61166066 Broadcasting May 20 1991 TECJBOLOGY

THE ROAD REVISITED: SIGHTS AND SOUNDS OF NAB '91

The major events and product an- Video recording and imaging summer Olympics in Barcelona with nouncements expected to attract half -inch digital (BROADCASTING, attention at the National Associa- Much of the interest in video recording March 18). "Matsushita and NBC have tion of Broadcasters equipment exhibi- and imaging systems revolved around made a major commitment to each oth- tion, reported in BROADCASTING'S "On the composite digital videotape formats, er.... [The Olympics] will be the ulti- the Road to NAB" (Feb. 18 -April 1) the NHK- developed half -inch digital mate showcase both for NBC and Mat- lived up to their billing. Among them system supported by Matsushita and its sushita," said Michael Sherlock, NBC were the HDTV World exhibition, U.S. subsidiary, Panasonic Broadcast president, operations and technical ser- Sony's Hyper -HAD CCD cameras, Am- Systems, Secaucus, N.J., and the D -2 vices, during an NAB press conference. pex's ADAPT video layering device and three -quarter inch system, supported by "The half -inch digital equipment will be the Eureka and USA Digital digital au- Sony, Ampex, Hitachi and Broadcast getting a grueling test under grueling dio broadcasting technologies. This Television Systems (BTS). conditions" at Barcelona, Sherlock said, week: the second of a two -part look at A few weeks before the show opened, while expressing confidence the system some of the other products announced at NBC, the largest customer of Matsushi- will hold up. NAB that did not have as much pre -show ta's MII half-inch component analog But NBC "has not actually made the notoriety. system, said it would cover the 1992 decision to go in our plant with half -inch

Broadcasting May T0 1991 Technology 63 tors are built in. The VL- D5OO's list price is $79,000. A low -cost ($51,000) CCD studio camera, the SK -F60O, was introduced by Hitachi -Denshi. The 3- interline- transfer-chip unit provides resolution of 700 lines and 62 db signal -to -noise ratio. The SK -F60O also features "Peltier thermo -electric" cooling, designed to eliminate noise created by high tempera- tures. The camera is aimed at broadcast and production -house customers. SK- Panasonic's half-inch composite digital recording system F6O0's are now being delivered. Hitachi's newest field camera, the digital" on a full -time basis, he said. acceptance for D -2 would be as great as SK -F3S, is built with its FIT Microlens Several half -inch digital VTR's have it has been." Array CCD. The Hitachi technology is been used in trial projects and NBC en- The 4000th recorder was part of a similar in theory to Sony's Hyper -HAD gineers have been impressed with it, he $500,000 deal with Maryland Public chips (BROADCASTING, March 4). Both said. But the evalution process is con- Television (MPT), a Baltimore-based are designed to improve sensitivity by tinuing. network of six noncommercial TV sta- activating microscopic lenses built into Ikegami Electronics became the sec- tions, for several D -2 decks and a DVC- the CCD imager that focuses light more ond company to announce plans to mar- 500 Library Management System. "We efficiently on the camera's sensors. In ket equipment in the half-inch digital were impressed with the four -channel the SK -FS3, sensitivity is f8 at 2,000 format. JVC said it would support the digital audio, which we plan to use for lux. It is now available for $38,000. The system during NAB 1990, and is expect- multiple language recording for local new FP -C1O, which docks to Hi -8 re- ed to begin offering products next year. programing. We also wanted to go with corders, can also be the FIT Microlens Ikegami is planning first- quarter 1992 the choice that would allow us to inter- Array chip. All of Hitachi's FIT prod- deliveries of its HL -57 camera, dockable face with the current digital standard in ucts will soon be offered with the Micro- to half-inch digital recorders and the the international community," said lens Array technology, identifiable by HL -V57 one -piece half -inch digital cam- MPT President Raymond K.K. Ho. an "S" at the end of the name. (Intro- corder. The HL -57 is list priced at Ampex Corp., the second largest dis- duced with FP -C1O was the HR-C10 Hi8 $39,800 and the camcorder at $60,000. tributor of the D -2 format has sold "a dockable recorder as well as the HR- Maxell Corp. became the first tape little over 1,000 machines," said C2O, a low -cost desktop VTR.) company other than Matsushita to offer George Merrick, executive vice presi- Ikegami also introduced the HC -V, an half -inch digital cassettes. "It could be dent, marketing sales and service. Am- S -VHS -C (8 mm) one -piece camcorder. the ideal format," said George W. pex announced the availability of a sig- The 14.3-pound camera images 750 hor- McBride Jr., manager, technical sup- nal standards conversion kit in the D -2 izontal lines with sensitivity of f5.6 at port. "I would have to say if the pricing format. With the $17,450 kit an NTSC 2,000 lux. It is list priced at $14,995 and of the equipment is reasonable, there D -2 VTR outputs in PAL (and vice will be available in the first quarter of will be a lot of half-inch digital sold." versa) saving the expense of buying a 1992. Maxell also markets D -2 cassettes, second D -2 VTR. Intercontinental Tele- There were two new products in Ike - which it claims produce a lower bit error vision Inc., New York, was the first gami's special applications camera de- rate than any other manufacturer's D -2 customer for the kit. partment. The LK -33 3 -D camera, stock. An updated version of the VL-D5OO shown at NAB 1990 in prototype form, Panasonic and Matsushita officials at composite digital (D -2) VTR was dis- is now being offered as a product. It the press conference said negotiations played by Hitachi -Denshi America, uses six FIT CCD's for 700 lines of have been held with BTS about licensing Woodbury, N.Y. The unit was billed as resolution, 60 db signal to noise and f5 agreements to market half -inch digital the smallest "full- featured" D -2 record- sensitivity. Also available is an easy -to- gear. An agreement to either allow BTS er on the market. Added features include use 3D zoom lens. The MKC-301 com- to put its labels on Matsushita- manufac- a simplified control panel, new simpli- pact camera was introduced at a price of tured products (as BTS does with Sony fied menus, faster shuttle speed than the $18,000. They were originally devel- Betacam SP and D -2 equipment) or al- earlier version and variable speed play- oped for medical applications and are low it to build the systems on its own back ranging from -1 to +3 times nor- already being used in some hospitals to would be acceptable to Matsushita, they mal. Audio and video test signal genera- record operations. "We had them at the raid. show for small camera, high -quality ap- Even with the support of other manu- plications" such as sports coverage, said facturers, the D -2 format has a good Ikegami's Bob Estony. The MKC -301 is head start. Sony Corp. used the NAB a 600 -line camera that features RGB and show to announce the sale of its 4,O0Oth Y/C outputs and freeze frame. recorder worldwide. "We listened to A second compact camera with higher our customers and responded to their quality pictures, the MKC -3O3A, was demand for a digital composite format also introduced by Ikegami. It is a larger that could replace Type C," said K. camera than the MKC -301, suggested Yamakawa, managing director and se- for mounting on ceilings, motorcycles or nior general manager, communications other tight spaces. The $18,500 camera products group. "Sony, however, never employs an FIT chip for horizontal reso- anticipated that the demand and market ikegami's EIL-V57 digital camcorder lution of more than 700 lines.

64 Tafbmlswr Broadcasting May 20 1991 Up to the minute in transmission of the aural carrier providing for better TV stereo quality. NAB 1991 was the first equipment exhi- Continental Electronics, Dallas, an- bition since Harris completed its deal nounced it would begin marketing the with Varian Associates to acquire its 817B, a 60 kw FM transmitter, an up- TVT division in Cambridge, England, grade of the 817A. The main upgrade is specializing in UHF -TV transmission the development of a duel -cavity rather systems. With the new company, which than single -cavity tube. "Instead of a will go by the name Harris TVT, "we final operating tube, you have two single believe now it puts us in a good position tubes that cost $2,000 each, about an to be among the top two (RF transmis- $8,000 savings in tubes," said Conti- sion companies) in the world," said nental's Walt Rice. Continental began Tom Yingst, vice president and general showing the 817B to customers in Dallas manager, Hams Allied Broadcast last week. Equipment, Quincy, Ill. TVT will bring Andrew Corp., Orland Park, Ill., an- Harris Corp. greater prominence in the nounced the availability of its new Dry- European market, it is believed. At the Line dehydrator, "a whole new trans- same time, said John Wills, Harris TVT mission line drying technology," said managing director, TVT Lloyd A. Keyser, product line manager, will have a large presence in several pressurization and dehydration products. parts of the world-especially South "We think it is the greatest thing since America -for the first time due to the the gas engine." A patented "mem- merger. brane separation drying technology" is Andrew's Dry line dehydrator Harris's most important introduction employed in the system along with what was the Digital 50 FM exciter, which it calls an easy -to- operate PC interface. er, designed to operate at 80 db signal- allows a digital input signal to the trans- The Dry Line systems are suggested as to -noise and 55 db stereo separation, mitter to remain in the digital domain all replacements for the Andrew 1920 and will also operate with transmitters other the way through FM modulation. New 1930 series dehydrators. than the 9100 at slightly lower perfor- consumer receivers are not needed be- An extension of Andrew's Alpine se- mance levels. cause final output is returned to the con- ries of low- and medium -power TV an- In new satellite transmission technol- ventional analog mode. But those sig- tennas was also announced. Now avail- ogy, Scientific -Atlanta introduced duel - nals will be improved, Harris claims. able are configurations for l kw low - band antennas using a dichroic subre- "This will offer you the most optimum power TV, medium -power TV to 30 kw, flector, "a unique approach not done by audio response available in FM today," circular polarization and multichannel anybody else in the industry," accord- Yingst said. operation for LPTV or translator sta- ing to Dan Ozley, general manager, Nat Ostroff, Comark Communica- tions. Andrew foresees the ALPine se- broadcast satellite systems, network sys- tions, Colmar, Pa., presented a technical ries and antennas like it being used when tems group. The technology allows for paper at NAB on Comark's common broadcast HDTV is introduced. Because simultaneous reception of both C-band amplification technology for TV trans- of its lightweight, aluminum construc- and Ku -band signals on a single anten- mitters (BROADCASTING, April 15). A tion, it could be side -mounted to many na, saving expenses in multiple antenna 120 kw version of an air -cooled com- existing towers, saving broadcasters the systems and real estate costs for many mon amplification UHF transmitter was expense of building a second tower. users. The system employs a material displayed at the Comark booth. Based TFT Inc., Santa Clara, Calif., showed resembling honeycomb developed by on a test of a 120 kw system at wsNS(TV) its new Model 9100 transmitter /9107 re- NASA for use in the S -band (frequen- Chicago, "air cooling combined with ceiver, a combination aural studio -to- cies near 2 ghz), but found by Scientific - common amplification permits the cre- transmitter link. The transmitter pro- Atlanta to be equally useful for isolating ation of a simple, reliable, highly redun- vides 90 db signal -to -noise ratio and 60 C and Ku -band signals. dant and efficient transmitter," Ostroff db stereo separation. It is designed to "Typically, what people try to do in a said in the written version of his presen- improve signal -to-noise and stereo per- multi -band feed is have a hybrid with a tation. The greatest improvement pro- formance through elimination of fre- lot of crosstalk and the isolation is not vided by the system is in the correction quency multiplication. The 9107 receiv- quite as good," Ozley said. The first 6- meter, 6 -port antenna systems will be available next month at a price range of $20,000 -$30,000. Dichroic subreflec- tors will gradually be incorporated into Scientific -Atlanta's other antenna sys- tems. The company's second major an- nouncement was an update of its Adap- Track satellite tracking software, allow- ing customers to "load in the satellite characteristics and follow the predictive curve," Ozley said. The software will review the characteristics of a 24 -hour period to predict the satellite location at a given time. This saves time and money The Harris Digital 50 FM exciter for users, especially as the satellites

Broadcasting May ltt 1l1 UiwNBr 65 reach the end of their lifetime and gradu- announcement it will work with the IDB ment package for use on the Vyvx NVN ally fade into an eliptical orbit. Broadcast Group to backhaul some base- network. The new "ViaTV" unit includes Vyvx NVN, Tulsa, Okla. -based nation- ball games and other live events this a 3-CCD camera, two 32 -inch monitors al fiber optic video network delivering spring (BROADCASTING, Feb. 18), Vyvx and a teleconference system control de- compressed digital video (45 megabits per had a deal with Sony Corp.'s Conference vice. The first customer was Merrill second) to broadcast stations and other and Satellite Systems Division, Montvale, Lynch, which installed units at its Lake- customers over 11,000 miles to about 40 N.J. The companies formed a partnership, wood, Colo., and Somerset, N.J., offices U.S. cities, demonstrated the network live offering customers a revised, portable ver- and is planning additional installa- on monitors at its booth. Fresh from its sion of Sony's teleconferencing equip- tions. -aNt

U.S URGED NOT TO FALL BEHIND IN FIBER, HIGH -DEFINITION RESEARCH

That fiber optic cables will be the crippling U.S. antitrust laws. (No one active applications. To the extent that hackbone of America's future in- questioned why the sole facility capable effective standards can be developed formation and communications of producing such crystals in the U.S. is within the U.S., these can be advanced network seems to be a given these days, not in use.) (along with products and services) in the but what broadcasters and cablecasters Others, including Valentine, said the international arena." may find surprising is that the telco- problems lie closer to home and may be Staelin warned that complex regula- cable debate seems but a minor part in found in American businesses' quarterly tion could "result in a bureaucratic the formation of a national strategy for short sightedness. quagmire which chokes progress." international information competitive- Clark E. Johnson Jr., a Denver -based What's at stake, Johnson said, is "in- ness. At least that was the case last technology consultant, agreed in part. extrocable convergence of computers, Tuesday (May 14) as the House Tech- He said American companies, most no- communications, imaging, information nology and Competitiveness subcommit- tably Ampex, hold most video recorder technology and consumer electronics tee held the first of two hearings on patents, yet did not believe there would ...connected together by the 'digital su- high- definition systems (HDS). ever be sufficient consumer demand for perhighway,' a fiber- optic, bi- direction- What is taking center stage is an as- the product. al link to every home and office." But sault on U.S. antitrust laws and their Another part of the problem is that he said storage capabilities-for exam- allegedly negative role in U.S. competi- "we don't have a national telecommuni- ple, ordering a movie and then saving it tiveness in the emerging global market- cations strategy...[and] the current frag- for later viewing -is a critical technol- place. As a result, a strategy for future mentation is unacceptable," said sub- ogy that the U.S. currently is not in- infrastructure will "in all likelihood, committee member Don Ritter (R -Pa.). volved. The same crystal used for video need government action to encourage Ray Thornton (D -Ark.) said "maybe recorders could be used for such storage, cross -industry cooperation," said Rob- what we need is a Marshall Plan for he said. ert L. Sanderson, technical assistant at America." The strategy must also aid some in- the Electroninc Imaging Research Lab- Robert Kahn, director of the Corpora- dustries, said Johnson. As an example, oratories of Eastman Kodak, tion for National Research Initiatives, he said the professional equipment busi- David H. Staelin, professor of Electri- said "what is needed is national leader- nesses will "need to invest billions of cal Engineering at the Massachusetts In- ship...to get. multiple corporations to dollars in high -definition cameras and stitute of Technology, added: "Steps work together." recorders...[that] business should be must be taken to protect U.S. industry And Dana Rohrabacher (R- Calif.) high on our priority list." ...from the side effect of strategic trade said changes in U.S. antitrust laws may High resolution systems, a component and technology policies implemented by be needed. in which HDTV will be a part, are the other nations." Kahn said the infrastructure must be cornerstone because entertainment, Staelin said the technologies of high U.S. designed and built. Otherwise, he computer and data transmission, educa- definition systems and the information said, overseas electronic and semi-con- tional and medical needs "are rapidly and communication infrastructure are ductor industries will decide for U.S. merging," said William E. Glenn, di- critical to U.S. policy and international users. "Having a U.S. built highway rector of the Florida Atlantic University competiveness. He said the infrastruc- [infrastructure] did not insure that only Department of Electrical Engineering. ture, "like our highways and railroads, U.S. -made cars could drive on it." Sanderson said high- definition sys- is absolutely central to our well being." Sanderson said there "is no clear, tems are important because "fundamen- Subcommittee Chairman Tim Valen- shared and articulated vision in the U.S tally, humans are visual beings." But, tine (D -N.C.) said "not having capabili- defining a national strategy." One com- he said, "if industry is going to invest in ties in these areas would be a catastro- ponent any such strategy must have, he manufacturing plants, it must have phe." said, are standards that "reach across strong incentives for long -range invest- The argument made by several of the industries such as communications, ment in these fields... The savings and panelists suggested that Japan's domi- computing, consumer electronics and loans associations have made $500 bil- nance of the consumer electronics indus- imaging. Further, they must be open to lion worth of poor investments. One per- tries is the result of Japanese trade prac- accomodate current applications (for ex- cent of that invested wisely could make tices, like refusing to sell key crystals ample broadcasting) while at the same the United States very competitive in the needed for video recording heads, and time enabling new, image rich and inter- information age." -vts

66 Tedmalogy Broadcasting May 20 1991 BIJSRESS

CRITICAL TIME IN THE LIFE OF TVB Declining membership is putting organization in shaky financial straits; action being discussed includes merger with another association and asking member stations to donate time for it to sell

Assessment of the Television Bu- reau of Advertising's role in the industry and its poor support from stations reached a near crisis point at its recent board meeting in New York. Disclosed was a $400,000 budget short- fall that, if not corrected within two months, may necessitate cutting services by as much as $500,000. TVB President Jim Joyella, in an interview with BROADCASTING, declined to discuss spe- cifics of the association's financial con- dition but confirms that: "Yes. If noth- ing changes, there would be a shortfall in fiscal 1992." (The association oper- ates on a October -September fiscal year.) Joyella said the association is op- erating on the assumption that the mem- bership drive will be successful and TVB will "at the very least, maintain the current level of staffing." While adding new members is still the top priority, other ideas discussed by the board included a possible "back -end" asking merger with another association, 7VB PresidentJimJoyella member stations to donate air time for TVB to sell and going after suppliers tions and group owners about joining the two different "front -end" mandates. and venders to join the association. association. The TVB president said it is not impor- Membership is currently just below While new membership would obvi- tant for associations to be located in the 400 stations, compared to 460 -470 a ously increase revenue, it would not same city to work together. year ago and more than 500 two years necessarily reduce administrative costs. Board members contacted by BROAD- ago. Joyella said the poor economy has In the last two years, TVB has closed CASTING agreed a merger may solve been the primary cause of the current two offices and reduced staff through some financial problems, but many did erosion. "That would not have been the attrition. Joyella said more than $1.5 not anticipate a merger in the near fu- case two years ago when the association million has been cut from the operating ture. Like Joyella, many said they would was undergoing a major transition" and budget over the last 18 months. To fur- not support a merger that would change a lot of stations canceled membership. ther reduce costs, the board talked about TVB's mandate. "It would be a mistake Joyella said the association suffered ero- merging with another trade association. for the TVB to lose control of its areas sion in the fourth quarter of 1990 and the This is not the first time a merger has of responsibility," said one board mem- first quarter of 1991. been discussed, but it may be taking on ber. Associations mentioned as possible Joyella and the board have set a goal a greater urgency. merger candidates include the National of 50 new members by the end of the "I think there is something to explore Association of Broadcasters, NATPE In- year, but he knows it will not be easy. there," Joyella said when asked about a ternational and Broadcast Promotion Said Joyella: "The practical fact is you merger. "All the assocations have cer- Marketing Executives. can't just go out and do that when you tain things in common. We all have pay- Besides mergers, the board also dis- are in the middle of the year. Stations rolls, we all have administrations, bene- cussed whether asking stations to donate don't have the money to say: 'We think fits programs and meetings, and there air time for the TVB to sell might not your pitch is great, sign us up.' Our goal are a number of things we could do in help bring in additional revenue. That is, is to get the commitments to start with common." But while contemplating a as one might expect, a touchy issue the new budget year." TVB executives merger of such "back -end" operations, among board members. Rep firms are currently on the road talking to sta- Joyella dismissed the idea of merging would probably object to that approach

Broadcasting May 20 1991 [legions 67 because it would take away time from TVB selling time for revenue is near, the them. Stations struggling to meet bud- association is focusing most of its efforts NO 'FREQUENT gets also might be reluctant to part with on new members. Said Joyella: "There any air time. Two years ago, a TVB are about 1,000 television stations, and VIEWER' PLAN promotional effort that involved stations 40% are supporting 100% of the TVB's giving the association time to sell failed service. Our industry should not have because of poor participation. Joyella, that kind of imbalance for the support of FOR CBS YET too, is doubtful that selling time is the its marketing association." The TVB solution. "I can't afford to turn my back budget, according to industry estimates, CBS Senior Vice President George on any method of generating revenue for is more than $5 million. The Cable - Schweitzer, responding to pub- the TVB and I will explore all these television Advertising Bureau's budget, lished reports, said the network has things, but the most important thing is one observer said, is about $4 million. no current plans to launch a promotional membership." The TVB president said "On the same proportion with the cable effort rewarding frequent viewers of CBS that the association will probably survey industry," the observer said, "TVB programing modeled on airlines' "fre- members to see what their reaction is. should be funded at $25 million." quent- flier" giveaways. The promotion, Said Joyella: "If there is an appetite Group owners will be TVB's major according to a published report, would among stations for doing something like target. The most prominent group own- include a 900 number viewers would call this, then there is probably a way to ers with no stations belonging to the to register and then an 800 number for administer it." He said the association association are Scripps- Howard (nine viewers to call to earn points for a prize. would need to retain an independent TV's) and LIN Broadcasting (seven "The article [in the Wall Street Jour- third party to assign value to the time TV's). There are also several group nal was premature," Schweitzer told being offered because it would be "awk- owners that only have partial member- BROADCASTING, adding the network will ward" for TVB to be in that position. ship leaving the final decision to join up unveil new promotions at its affiliate Board members had mixed reactions to the station manager. meetings next week but nothing about to the time sale idea. One said that if the "The general sales managers evaluate frequent viewing promotions. "This is stations are in agreement, "then reps TVB on what it is doing for them right getting a lot of attention it does not will live with the decision. Some people now in their markets and that is OK," deserve, he said." think this is the way the TVB ought to said Joyella. But, he added, "if that is The two companies CBS has had dis- be set up-no dues and use this as a the only evaluation we are being given, cussions with regarding such a promo- source of income." then there is a big piece missing." tion, Players International Inc. and CUC Since it is unlikely any decision on Group heads, Joyella said, are in a posi- International Inc., both said they had tion to see the more strategic role of only had "exploratory" talks. TVB in speaking for spot and local busi- Schweitzer declined to say what pro- ness." The TVB, he said, has generated motions CBS does have on line for the $65 million in new business from Sep- new season. For the last two years, CBS tember 1990 through April of this year. has worked with K -Mart, one of the "We are prepared to be accountable and nation's largest retailers. Schweitzer has our files are open," Joyella said. been pleased with results from the K- Board members appear to be support- Mart promotion and said viewing in- ive of Joyella's efforts. Their only con- creased 28% during premiere week last cern is whether there is enough time to year compared to the year before. turn the association around. Said one CBS also worked with Quaker Oats board member: "If the membership last year on a direct mail promotion ef- drive fails, there may have to be future fort. That campaign promoted all CBS concern as to whether the association shows in all dayparts and tried to reach can continue in its present form." close to $20 million viewers. While the next few months will be a With the winter Olympics and base- James A. Gammon, President challenge, Joyella and the board think ball, CBS will likely work on promoting the association will weather this storm, more than its regular program lineup. and they don't anticipate any radical NBC and ABC have not announced Radio & Television Brokerage changes. Said Joyella: "The staff has what, if any, promotional efforts are in enormous confidence in our ability to . Last year, NBC had cross - push the association. We have shown marketing promotions with McDon- GAMMON that we can be fiscally prudent. We have ald's, Toys -R -Us and Stouffer Foods. made and improved service The ambitious McDonald's campaign, E I M D A and I take great pride in that. It is impor- called McMillions, was considered by BROKERS, INC. tant to claim success at TVB in terms of many to be a disappointment for the internal change that was necessary. The network, especially since viewers did 1925 K Street, NW, Suite 304 economy comes around and deals a sec- not have to watch shows to win. Washington, DC 20006 ond blow to membership, so I want ev- For now, CBS affiliates will have to 202-862-2020 ery member station to tell other stations wait and see what the network has in who are not members that there is no mind for promotions. When asked about Me,nhr. National Association of Media Broker. free ride out there." It may work; the the idea of a "frequent viewer" pro- (NAMB), NAB association has just reached an agree- gram, Barry Barth, chairman of the CBS ment with a top -10 market station. Said Affiliate Promotion Advisory Commit- Joyella: "They won't start until January, tee said it is important to "get as close to but that is a major signal." -lI our customers as possible." -SF

68 Business Broadcasting May 20 1991 ('lll)(xI \U llkM*

This week's tabulation of station and system sales ($250,000 and above)

WPTF -TV Durham, N.C. 0 Sold by Dur- Inc., licensee of WOAI(AM)- KAJA(FM) San Done Deals! ham Corp. to F.S.F. Acquisition Corp. for Antonio, KPEZ(FM) Austin, KALO(AM1 $3 million cash and 835,000 shares of KHYS(FM) Port Arthur, KTAM(AM)-KORA-FM stock, currently trading at about $33 per Bryan, all Texas; KAKC(AM) -KMOD-FM Tul- share. Sale transfer includes WMXF -AM -FM sa and KTOK(AM)-KJYO(FM) City. Last year MVP sold more Laurinburg and WPTF(AM)-WQDR(FM) Ra- both Oklahoma; WELI(AM) New Haven, leigh, both North Carolina. Concurrent Conn.; WQUE-AM -FM New Orleans and radio and TV stations than with and as part of consummation trans- WHAS(AM) -WAMZ(FM) Louisville, Ky. Clear of any firm.* fer, F.S.F. Acquisition will cause licensee Channel owns 100% stock of Clear Chan- other Durham Life Broadcasting to assign nel Television Inc., licensee of WPMI -Tv We see no reason why this WPTF(AM) to First State Communications Mobile, Ala.; KTTU -TV Tucson, Ariz.; Inc. and WQDR(FM) Raleigh and WMXF -AM- WAws(TV) Jacksonville, Fla.; KOKI -TV Tul- year should be any different! FM Laurinburg to new wholly owned sub- sa, Okla.; KSAS -TV Wichita and KAAS -TV sidiary Carolina Media Group Inc. Dur- Salina, both Kansas. KLRT is Fox affiliate ham Life Broadcasting will then transfer on ch. 16 with 5000 kw vis., 500 kw aur. all its shares in Carolina Media Group to and antenna 1,768 feet. Donald W. Curtis in exchange for Curtis's Kwes(FM) Wichita Falls, Tex. 0 Sold by shares in F.S.F. Acquisition. Seller is RadioSunGroup of Texas Inc. to American headed by F.P. Coley. Curtis also has in- General Media -Lubbock Inc. for $1.2 mil- terests in Great American Media Inc., li- lion. Price includes $786,704 cash and WTAB(AM) censee of -WYNA(FM) Tabor City; $413,296 note at 10 %. Seller is headed by WCPS(AM) Tarboro; WGBR(AM) -WKTC(FM) Frank A. Woods, and is licensee of Providing the Broadcast Indus- Goldsboro, and WBBB(AM) -WPCM(FM) Bur- KYKX(FM) Longview and KEAN -AM -FM Abi- try with Brokerage Services lington, all North Carolina. Buyer is head- Iene, both Texas. It is subsidiary of Sun Based Strictly on Integrity, ed by F.S.F. Acquisition Corp. (100% Group Inc., ultimate licensee of KESY -AM- VS), B.W. Landstreet III, B.W. Land - FM Omaha; WKxx(FM) Birmingham, Ala.; Discretion and Results street IV and Sara Camden B. Holdges. KKSS(FM) Santa Fe, N.M.; KKYS(FM) Bryan WPTF -TV is NBC affiliate on ch. 39 with and WACO -AM -FM Waco (49 %), both Tex- 5000 kw visual, 250 kw aural. as; KMJJ -FM Shreveport, La.; woww(FM) RANDALL E. JEFFERY KLRT(TV) Little Rock, Ark. 0 Sold by Pensacola and WGNE-FM Daytona Beach 407-295-2572 Little Rock Communications Association (49 %), both Florida. Buyer is headed by ELLIOT B. EVERS to Clear Channel Television of Little Rock Anthony S. Brandon (50%) and L. Rogers 415-391-4877 for $6.6 million cash. Seller is headed by Brandon (50 %). Anthony Brandon and L. Gary Scollard, and has no other broadcast Rogers Brandon are 66.6% owner and di- CHARLES E. GIDDENS interests. Buyer is headed by L. Lowry rector, respectively, of American General BRIAN E. COBB Mays and J. Daniel Sullivan and is subsid- Media Corp., licensee of KERN -AM -FM Ba- 703-827-2727 iary of Clear Channel Communications kersfield, Calif.; WWWG(AM) Rochester, N.Y.; KLLF(AM) Wichita Falls, Tex. and WWTN(FM) Manchester, Terfn. Anthony RADIO and TELEVISION BROKERAGE PROPOSED STATION TRADES Brandon and L. Rogers Brandon are also FINANCING APPRAISALS each 50% owners of American General By volume and number of ailes Media Texas, licensee of KKAL(AM) Ar- royo Grande- KZortrM) San Luis Obispo, Last Week: both California; WYDE(AM) Birming- AM's o $250,801 0 5 ham, Ala., and KKCL(FM) Lorenzo, Tex. KWFS has CHR format on 103.3 mhz 0 $2,710,500 0 6 FM's with 100 kw and antenna 449 feet. O $151,000 3 AM -FM's 0 WDLT(FM) Chickasaw (Mobile), Ala - TV's D $37,155,000 0 2 o Sold by JAB Broadcasting Inc. to Bay Inc. $879,000. Total 0 $40,267,301 0 16 Lakes Broadcasting for Price includes $344,000 cash at closing; Year to Date: $20,000 escrow deposit, $361,804 promis- MEDIA VENTURE sory note and $153,196 eight -year promis- AM's 0 $28,679,047 0 92 PARTNERS sory note at 8 %. Seller is headed by J. FM's 0 $74,652,70517196 Alex Bowab and has no other broadcast WASHINGTON, DC AM -FM's 0 $117,689,408 0 78 interests. Buyer is headed by James H. ORLANDO Faulkner (51 %) and William H. Phillips SAN FRANCISCO 0 $246,549,000 0 TV's 33 (49 %), and are each stockholders and offi- Total 0 $467,570,160 0 299 cers of Bay Lakes Broadcasting Inc., li- 'Source: censee of WMMV(FM) Bay Minette, Ala. Far 1990 total see Jan. 7, 1991 BROADCASTING. Paul Kagan Associates, Inc. WDLT has adult contemporary format on 98.3 mhz with 3 kw and antenna 300 feet. tladraMlq May 2t 1M1 FOCUS ON FINANCE

Most media stocks were flat to down for week ending last proved results from the Group's film and broadcasting opera- Wednesday, in line with market averages that edged tions in the United States..." Improved third -quarter showing down 2% to 3%. Earnings disappointments continued to be may have helped stock price for productions, which factor as . stock fell 11% in week in which it increased I1/4, to 51/2. MSO stocks were flat to down. Viacom announed third -quarter results which were helped by "im- fell 4 %, to 297/g, and Gannett was off 5 %, to 413/4.

Stock Index Notes: T- Toronto, A- American, N -NYSE, 0-NASDAQ. Bid prices and common A stock used unless otherwise noted. P/E ratios are based on earnings per share for the previous I2 months as published by Standard and Poor's or as obtained by Broadcasting's own research.

Markel Markel Closing awing (apitali- Closing Owing (apilali Wed Wed Net Percent P/I lotion Wed Wed Nel Percent P/I ration

May 15 May 8 Change Change Ratio 1000,000; May 15 May 8 Chonge Oronge Ratio (ß,000)

l(WPO) Washington Post 219 1/2 224 - 4 1/2 -02.01 18 2,660 BROADCASTING (WX) Westinghouse 26 1/2 27 1/8 - 5/8 -02.31 50 7,853

A (BHC) BHC Comm. 55 3/8 57 3/8 - 2 -03.49 -7 1,615

N (CCB) Cap. Cities/ABC 446 3/4 474 -27 1/4 -05.75 18 7,944 PROGRAMING N (CBS) CBS Inc. 153 3/4 160 1/4 - 6 1/2 -04.06 71 2,120 A (CCU) Clear Channel 14 14 1/4 00.00 433 80 O (IATV) ACTV Inc. 2 1/2 2 1/2 00.00 2

O (JCOR) Jacor Commun. 1 7/8 2 7/8 00.00 -3 28 O (MCI) All American TV 1 1/2 1 5/8 - I/O -07.70 3

N (CRC) 7 O (OSBN) Osborn Common. 8 1/2 9 3/4 - 1 1/4 -11.25 -13 68 Carolco Pictures 3/8 6 3/4 5/8 09.25 13 181

O (OCOMA) Outlet Comm. 9 8 1 12.50 -12 52 O (OCI'I) dick dark prod. 5 l/2 4 1/4 1 1/4 29.41 22 35

N (PL) Pinelands 14 5/8 14 7/8 - 1/4 - 01.67 -40 253 N (DIS) Disney 118 34 119 1/2 - 1 532 -00.95 21 15,524 A (PR) Price Commun. 7/16 7/16 00.00 133 7 A (FE) Fries Entertain. 3/4 3/4 00.00 3 O (SCRP) Scripps Howard 42 44 3/4 - 2 3/4 - 06.15 20 462 A (QHHH) Heritage Ent. 11/16 11/16 00.00 5

O (SUNNC) SonGroup Inc. 3/4 3/4 00.00 16 5 N (HSN) Home Shop. Net. 5 3/8 6 - 5/8 -10.40 22 522

O (TLMD) Telemundo 3 1/2 4 3/4 - 1 1/4 -26.32 .2 108 O (IBTVA) IBS 1 1/8 1 1/8 00.00 14 3

O (LTV» United Television 29 3/4 30 3/4 - 1 -03.26 3 334 N (KWP) King World 32 14 31 7/8 1/4 00.78 13 1,207 O (KREN) Kings Road Ent. 3/16 1/8 1/16 06.25 0

N (MC) Matsushita 120 125 1/2 - 5 1/2 -04.39 15 261,069

A (NNH) Nelson Holdings 15/16 1 - 1/16 -05.88 4

O (NNET) Nostalgia Net. 23/32 23/32 00.00 4 BROADCASTING WITH OTHER MAJOR INTERESTS N (OPC) Orion Pictures 8 7/8 9 - IM - 01.39 .20 202 N (PCI) Paramount Comm. 37 3/4 39 1/4 - 1 V2 - 03.83 20 4,617 N (PLA) Playboy Ent. 6 IM 5 5/8 1/2 08.88 62 N (BLC) A.N. Belo 30 1/2 30 1/2 00.00 23 571 104 O (QNIXQ) Qbles Ent. 1/8 IM 00.00 A (AK) Arkerly Comm. 3 I/O 3 1M 04.16 -2 46 26 O (QVCN) QVC Network 9 10 1M 1 14 - 11.12 -10 176 N (AFL) American Family 21 3/4 23 1/4 - 1 1/2 - 06.46 15 1,893 O (RVCC) Raves Common. 6 3/4 6 3/4 00.00 O (ACCMA) Assoc. Comm. 33 32 1/4 3/4 02.32 56 601 -16 85 O RPICA) Republk Pk.'A' 9 1/4 8 7/8 318 -04.22 52 38 N (CCN) Chris Crag 27 7/8 29 3/4 - 1 7/8 - 06.31 12 766 A Spelling Ent. 5 5 00.00 O (DUCO) Durham Corp. 30 3/4 32 1/2 -1 3/4 -05.39 16 '274 (SP) 35 165 O (JUKE) Video Jukebox 6 3/4 6 7/8 1/8 -01.82 -52 N (GC') Gannett Co. 41 3/4 44 - 2 1/4 -05.12 19 6,995 - 72 O (WONE) Westwood One 2 5/8 2 54 00.00 -1 39 N (CE) General F3ectrk 70 7/8 72 3/4 - 1 7/8 -03.74 14 63,519 O (GACC) Great Amerkan 2 2 00.00 71 A (HTG) Heritage Media 4 3/8 4 12 - I/O -02.78 -6 203

N (JP)Jefferson -Pila 42 7/8 44 1/2 - 1 5/8 -03.66 10 1,536

N (LEE) Lee Enterprises 29 518 30 5/8 - 1 -03.27 16 706 CABLE N (I .C) Liberty 40 1/4 41 1/4 -1 -02.43 13 323

O (LINB) LIN 63 1/4 69 - S 3/4 -08.34 -15 3,544 A (ATN) Acton Corp. 5 5 5/8 - 5/8 - 11.12 -1 8 N (MHP) McGraw-Hill 61 1/8 60 1/4 7/8 01.45 17 2,947 O (ATCMA) ATC 43 3/4 43 3/4 00.00 37 4,771

A (MEGA) Media General 20 20 3/8 - 3/8 -01.85 21 527 A (CVC) Cablevüon Sys.'A' 28 29 - 1 -03.45 .2 649 N (MDP) Meredith Corp. 28 I/O 28 5/8 - 1/2 -01.75 15 481 A (CTY) Century Comm. 9 1/2 10 - 1/2 -05.00 -10 704 O (MMEDC) Multimedia 27 I/O 27 I/O 00.00 19 938 O (CMCSA) Cowan 16 3/8 16 7/8 - 1/2 -02.96 -10 1,950 A (NYTA) New York Times 22 1/8 22 1/2 - 34 -01.67 32 1,738 A (FAL) Faison Cable 8 7/8 8 5/8 1/4 02.89 .4 55

N (NWS) News Corp. Ltd. 12 3/4 14 3/8 - 1 5/8 - 11.31 9 3,859 O (JOIN) Jones Intercable 11 1/2 11 74 - 3/8 -03.16 -3 141

O (PARC) Park Commun. 14 1/4 14 3/4 - 1/2 -03.39 17 305 N (KRI) Knight -Ridder 54 55 718 - 1 7/8 -03.36 20 2,763 O (PLTZ) Pulitzer Pub. 25 25 00.00 24 261 T (RCI.A) Rogera'A' 12 12 00.00 -17 349

O (SAGB) Sage Bang. 1 1/4 1 1/4 00.00 -1 4 O (TCAT) TCA Cable TV 16 1/4 17 1/2 - 1 1/4 -07.12 72 428 O (STAUF) Stauffer Comm. 116 116 00.00 48 144 O ( TCOMA) TCI IS 3/8 15 7/8 - 1/2 - 03.15 -19 5,682 N (TMC) Times Mirror 28 3/4 29 1/2 - 3/4 - 02.55 24 3,790 N (TWX) Time Warier 117 1/2 122 1/2 - 5 - 04.09 4 7,040 N (TRB) Tribune Co. 45 7/8 47 5/8 - 1 3/4 - 03.68 33 3,055 O (UAECA) United 4r..'A' 14 5/8 15 - 3/8 - 02.50 -II 2,106

A (TBSA) Turner Balg.'A' 13 5/8 13 1/8 12 03.80 -31 1,958 A (VIA) Viacom 29 7/8 31 1/4 - 1 3/8 - 04.40 -44 3,335

r bailees: 6wi6Bgliq ti011r n 1!!1 STOCK INDEX (CONT.)

Market Market Closing Closing Copitoli- Closing (losing (opitali- Wed Wed Net Percent P/I ration Wed Wed Net Perrent P/F lotion May 15 May 8 Change Change Ron. 000,000' May 15 May I Change Change Ratio 000,000

EQUIPMENT & MANUFACTURING SERVICE

N MMM) 3M 87 3/4 87 3/4 00.00 15 19,290 0 AFTI) Am. Film Tech. 5 7/8 5 1/8 3/4 14.63 55

N ARV) Arvin Industries 21 5/8 22 - 3/8 -01.71 16 413 O BSIM) Burnup & Sims 8 8 5/8 - 5/8 - 07.25 -26 108 O CCBL) CCor Elotronirs 6 6 1/2 - 1/2 -07.14 650 29 A CLR) Color Systems 3 3/8 3 1/4 1/8 03.84 .3 33 O CTEX) CTec Corp. 15 3/8 15 1/2 - 1/8 -00.81 -19 255 N CQ) Comsat 29 28 1/4 3/4 -02.65 -31 528 N (CHY) Chyron 5/16 11/32 - 1/32 -09.10 3 N CDA) Control Data 11 5/8 II 7/8 - 1/4 -02.11 98 505 A CO111 Cohu 10 1/4 10 3/8 - 1/8 -01.21 8 20 N DNB) Dun & Bradstreet 46 48 1/8 - 2 1/8 -04.42 17 8.596 N EK) Eastman Kodak 40 7/8 41 3/4 - 7/8 -02.10 19 13,553 N FCB) Foote Cone & B. 24 3/8 25 1/2 -11/8 - 04.42 12 278 N HRS) Harris Corp. 24 3/4 25 1/2 - 3/4 - 02.95 36 991 O GREY) Grey Adv. 141 141 00.00 12 159 N IV) Mark IV Indus. II 1/2 II 7/8 - 3/8 -03.16 6 169 O IDBX) 1DB Commun. 8 8 1/4 - 1/4 -03.04 75 52 O MATT) Matthews Equip. 3 5/16 3 7/16 - 1/8 -03.64 171 20 N IPG) Inlerpublic Group 44 44 3/8 - 3/8 - 00.85 18 1,630

O MCDV) Micradyne 9 10 3/4 - 1 3/4 - 16.28 16 43 N OMC) Omnicom 28 1/2 28 1/2 00.00 14 798

O MCOM) Midwest Comm. 29/32 9/32 - 5/8 38.09 1 1 O RTRSY) Reuters 42 1/4 40 1/4 2 04.96 14 17,459

N MOT) Motorola 62 3/4 62 1/4 1/4 00.80 16 8,198 N . \ 41 Saatchi & Saatchi 1 I 00.00 158

A PPI) Piro Products 11/16 11/16 00.00 2 O TLMTI Telemation 1/4 1/4 00.00 1

N SEA) Set-Atlanta 14 14 00.00 9 316 O TMCII TM Century 11/32 11/32 00.00 7

N SNE) Sony Corp. 43 3/4 45 1/4 - 1 1/2 - 03.32 22 15,019 A UNV) Unital Video 8 7/8 9 - 1/8 -01.39 12 13

N TEK) Tektronix 21 3/8 23 7/8 - 2 1/2 -10.48 -22 696 O WPPGY) WPP Group 6 7 3/8 - 1 3/S - 18.65 2 303 N VAR) Varian Assoc. 44 3/4 45 - 1/4 -00.56 102 851

O WGNR) Wegener 1 1/2 1 13/32 3/32 06.66 .3 10

N 'LE) Zenith 6 3/4 6 7/8 - 1/8 - 01.82 2 200 I Standard & Poor's 400 438.51 450.00 -11.49 -2.6%

POST- NEWSWEEK LEAVES PETRY Blair and TeleRep pick up two stations each CAPSTONE COMMUNICATIONS, INC. Is Pleased To Have Served Petry Television lost a big account miere Announcement Network, formed As Brokers In The last week four Post -News- by Group W Broadcasting -the and NBC, of CLOSING week TV stations, with national which Post Newsweek was a charter spot billings that approach $100 million member. At deadline last week, William Of annually. Blair Television picked up two Ryan, president of Post -Newsweek sta- WBZN AM/FM of the stations- wDtv(rv) Detroit and tions, had not returned several calls to Milwaukee -Racine, Wisconsin WFSB(TV) Hartford, Conn. Telerep his office. picked up the other two- wPLG(TV) Mi- The Post -Newsweek switch follows Buyer: Three Chiefs Company, Inc. ami and WJXT(TV) Jacksonville, Fla. The by about three months Petry's loss of (Ragan A. Henry) switch takes effect today (May 20). The wGNx -TV Atlanta to MMT. "Obviously Post -Newsweek station group had been we are not happy about this," said Seller: Adams Communications, Corp. with Petry for 10 years. As with most Stecker. "But if you put it in perspec- (Steve Adams, Chairman) (Matt Mills, President. Radio tic) media companies, Post -Newsweek's tive, this is part of the rep business. earnings and revenues have suffered in There is not a single rep firm that goes Price: $3,000,000 recent quarters with the downturn in the unscathed." Since 1980, Petry has had economy, and rumors the company was 1 l consecutive years of revenue and cli- considering a change in reps have been ent growth, Stecker said. Stecker circulating for months. wouldn't reveal the company's reve- THE Harry Stecker, executive vice presi- nues, but others said the rep has been HEST CHOICE dent, Petry Television, suggested sever- billing around $900 million annually al factors contributed to Post -News- with Post -Newsweek in the mix. Wheth- week's decision. In addition to financial er Petry can make up for the loss of pressures, there has been a change of Post -Newsweek and the Atlanta market COpSL Coma- odor management, with a close Petry ally, for a 12th year of growth, remains to be Incorporated Joel Chaseman, retiring as chairman of seen. It will certainly take more than the group as William Ryan continues to WHP -TV Harrisburg, Pa., which Petry Josh Mayberry Carol Mayberry run the group as president. Stecker also added to its roster two weeks ago. P.O. BOX 778 Saddle River, N.J. 07458 Tel. 201.934.5990 Fax 201.934-0192 said Post -Newsweek was not thrilled Petry's station roster, without Post - when Petry filed suit against the Pre- Newsweek, is 107 stations. -6M

Broadcasting Muy 20 1991 Iaglaass 71 FOR 111E RECORI:

As compiled by BROADCASTING from WQFX(AM) Gulfport, MS (BAL910429EG; 1130 BTC9I04I2KQ; 680 khz; 50 kw-U; FM: BTCH910412KP; 94.7 mhz; 100 kw; ant. 1,200 ft.)- May 9 through May 15 and based on khz; 500 w- D)-- -Seeks assignment of license from Steere Broadcasting Corp. to Bleu Bayou Broadcasting Seeks assignment of license from Durham Corp. to filings, authorizations and other FCC ac- Inc. for $47,500. Seller is headed by David E. Steere F.S.F. Acquisition Corp. (see WPTF -TV Durham, tions. and has no other broadcast interests. Buyer is headed NC, above). Filed April 12. by William B. Thrasher (10 %), Travis B. Anderson KNFB(FM) Nowata, OK (BALH910429GU; 94.3 Abbreviations: AFC-Antenna For Communications; (36 %), Albert J. Jenkins (5 %) and Robert R. Faucheux mhz; 1.7 kw; ant. 400 ft.) -Seeks assignment of li- AU- Administrative Law Judge; ah.- alternate: ann.- Jr. (49%). Faucheux has 60% interest in WELA(AM) cense from William R. Williams, bankruptcy trustee, announced; ant.-antenna; aur.- aural; aux.- auxiliary; Slidell. LA. Filed April 29. to KBGH Radio Group for $5,000. Seller is headed by ch.-channel; CH -critical hours.; chg.-change; CP- KAWL -AM -FM York, NE (AM: BAL910429EE; William R. Williams and has no other broadcast inter- %), construction permit: D-day; DA -directional antenna; 1370 khz: 500 w -D, 176 w -N; FM: BAPLH910429EF; ests. Buyer is headed by Bruce H. Campbell (25 Doc. -Docket; ERP-; Freq -fre- 104.9 mhz: 2.75 kw; ant. 310 ft.)- -Seeks assignment of Gene Sheets (25 %). Kyle Sheets (25 %) and Homer H. quency; HAAT- height above average terrain; H &V- license from Gleason Broadcasting Co. Inc. to Central Hillis Jr. (25 %), and has no other broadcast interests. horizontal and vertical; khz-kilohertz: kw- kilowatts; Nebraska Broadcasting Co. Inc. for $530,000. Seller is Filed April 29. lic.- license; m- meters; mhz- megahertz: mi.- miles; headed by E. Louise Gleason, and has no other broadcast WJSM -AM -FM Martinsburg, PA (AM: MP- modification permit; mod.- modification; night; N- interests. Buyer is headed by Tommy L. Gleason Jr. BTC910429GS; 1110 khz; I kw -D; FM: pet. for recon.- petition for reconsideration: PSA- presun- (50%) and Tommy L. Gleason Sr. (50%), brother -in -law BTCH910429GT; 92.7 mhz; 330 w; ant. 984 ft.)- rise service authority; power; pwr.- RC-remote control; and nephew of seller, and are minority stockholders in Seeks transfer of control within Martinsburg Broad- S Scientific -Atlanta; specified hours; studio -A- SH- SL- Community Service Radio Inc., licensee of KRVR(FM) casting, from Sherwood B. Hawley to Larry S. Walters location: transmitter location: trans. TL- -transmitter, Davenport. and WIRL(AM )-WSWT(FM) Peoria, both for SI51,000. Neither seller nor buyer has other broad- transmitter power output; U or TPO- unl.- unlimited Illinois. They also have interests in Galaxy Cablevision cast interests. Filed April 29. hours; vis. visual; watts; noncommercial. Six w- - Management Inc., which operates systems in seven KJWL(FM) Georgetown, TX (BAPH9 10501GZ; groups of numbers at end of facilities changes items refer to states. Filed April 29. map coordinates. One meter equals 3.28 feet. 107.7 mhz; 3 kw; ant. 328 0.) -Seeks assignment of WCLN -AM -FM Clinton, NC (AM: BAL9I0424EI; CP from Williamson County Communications Inc. to 1170 khz; 5 kw -D; FM: BALH910424EI; 107.1 mhz; 3 KJWL Associates for $400,000. Seller is headed by C. kw; ant 300 N.) -Seeks assignment of license from Noel Luper, and has no other broadcast interests. Buy- OWNERSHIP CHANGES Sampson Broadcasting Co. to Willis Broadcasting Co. er is headed by Richard D. Rees (50 %) and Eric E. for $650.000. Seller is headed by Lawrence B. Carr and Slaymaker (50%). Rees is sole owner of Rees Broad- has no other broadcast interests. Buyer is headed by L.E. which pending against Applications casting Inc., has application Willis Sr., and has interests in KDFT(AM) Ferris, TX; renewal application for licensee of KJQN -FM Ogden. WDLT(FM) Cbkkasaw, AL (BALH910425GW: KLRG(AM) North Little Rock, KFTH(FM) Marion, UT. Filed May I. 3 KMZX(FM) Lonoke and KSNE(FM) Marshall, all Ar- 98.3 mhz; kw; ant. 300 ft.)-Seeks assignment of KTDD(FM) Huntsville, TX (BAPH9I0426GY; license from JAB Broadcasting Inc. to Bay Lakes kansas; WAYE(AM) Birmingham, WSFU -FM Union 103.5 mhz; 1.55 kw; ant. 139 ft.) --Seeks assignment Broadcasting Inc. for $879,000. Seller is headed by J. Springs and WVCA(FM) Selma, all Alabama; WBO- of CP from Oara Inc. to New Wavo Communications Alex Bowab and has no other broadcast interests. Buy- K(AM) New Orleans; WESL(AM) East St. Louis, IL: Group Inc. for $125,000. Seller is headed by J.D. er is headed by James H. Faulkner, (51 %) and William WGSP(AM) Charlotte, WBXB(FM) Edenton, Osbum and Kenneth R. Reynolds, and is permittee of H. Phillips (49 %), each are stockholders and officers WKJA(FM) Belhaven, WVRS(FM) Warrenton and KAGG(FM) Madisonville, TX. Osbum and Reynolds of Bay Lakes Broadcasting Inc., licensee of WSRC(AM) Durham, all North Carolina; WIMG(AM) each have 50% interest in WYN -WSLI Inc., Jackson, WMMV(FM) Bay Minette, AL. Filed April 25. Ewing, NJ: WPCE(AM) Portsmouth and WMXS(FM) MS; Lufkin Broadcasting Inc., licensee of KYKS(FM) Cape Charles. both : WT1H(AM) East Point. KLRT(TV) Little Rock, AR (BALCT910429KE; Lufkin. TX. and Radio Victoria Inc., licensee of GA; WURD(AM) Philadelphia; WWCA(AM) Gary and ch. 16; 5000 kw -V; 500 kw -A; ant. 1,768 ft.)-- .Seeks KZEU(FM) Victoria, TX. Buyer is headed by Benja- WPZZ(FM) Franklin, both , and WKSO(FM) assignment of license from Little Rock Communications min B. Amato, and has no other broadcast interests. Orangeburg. WKWQ(FM) Batesburg and WWPD(FM) Association to Clear Channel Television of Little Rock Filed April 26. Marion, all South Carolina. Filed April 24. for $6.6 million. Seller is headed by Gary Scollard, and KOGT(AM) Orange, TX (BAL910429ED; 1600 has no other broadcast interests. Buyer is headed by L. WPTF -TV Durham, NC (BTCCI'910412KM: ch. khz; I kw -U) -Seeks assignment of license from Lowry Mays and J. Daniel Sullivan, and is subsidiary of 39; 5000 kw -V; 250 kw-A; ant. 2,000 N.) -Seeks George Marti, lienholder of Klement Broadcasting Clear Channel Communications Inc., licensee of transfer of control from Durham Corp. to F.S.F. Ac- Corp. to Orange County Broadcasting Corp. for no WOAI(AM)-KAJA(FM) San Antonio, KPEZ(FM) Aus- quisition Corp. for $3 million cash and 835,000 shares monetary consideration in assumption of debt. Marti tin; KALO(AM)- KHYS(FM) Port Arthur; KTAM(AM)- of stock, currently trading at about S33 per share. Sale has no other broadcast interests. Richard Klement, KORA-FM Bryan, all Texas; KAKC(AM)-KMOD-FM transfer includes WMXF -AM -FM Laurinburg and president of Klement Broadcasting Corp., owns First Tulsa and KTOK(AM)-KJYO(FM) , both WPTF(AM)- WQDR(FM) Raleigh, both North Caroli- IV Media Inc., licensee of KGAF(AM) Gainesville, Oklahoma; WELL(AM) New Haven, CT; WQUE -AM- na (see below). Concurrent with and as part of consum- TX. Buyer is headed by C. Thomas Carson, and is FM New Orleans, and WHAS(AM)-WAMZ(FM) Louis- mation of this transfer, F.S.F. Acquisition will cause president of KGAF(AM) Gainesville, TX. Filed April ville, KY. Clear Channel owns 100% stock of Clear licensee Durham Life Broadcasting to assign 29. Channel Television Inc., licensee of WPMI-TV Mobile, WPTF(AM) to First State Communications Inc. and AL; KTTU -TV Tucson. AZ; WAWS(TV) Jacksonville, WQDR(FM) Raleigh and WMXF -AM-FM Laurinburg KWFS(FM) Wichita Falls, TX (BALH910418GH; FL: KOKI -TV Tulsa, OK; KSAS -TV Wichita and to new wholly owned subsidiary Carolina Media Group 103.3 mhz; 100 kw; ant. 449 ft.) -Seeks assignment of KAAS -TV Salina, both Kansas. Filed April 29. Inc. Durham Life Broadcasting will then transfer all of license from RadioSunGroup of Texas Inc. to Ameri- in Media Group to Donald W. can General Media- Lubbock Inc. for $1.2 million. KCBR(AM) Monument, CO (BAL910502EA; its shares Carolina Curtis in exchange for Curtis's shares in F.S.F. Acqui- Seller is headed by Frank A. Woods, and is licensee of 1040 khz; 4.6 kw -D) -Seeks assignment of license sition. Seller is headed by F.P. Coley. Curtis also has KYKX(FM) Longview and KEAN -AM -FM Abilene, fromTrip -Lakes Broadcasting of Inc. to Chip interests in Great American Media Inc., licensee of both Texas. It is subsidiary of Sun Group Inc., ultimate Lusko & Kent Bagdasar Partners for $3,000. Seller is WTAB(AM) -WYNA(FM) Tabor City; WCPS(AM) licensee of KESY -AM -FM Omaha, NE; WKXX(FM) headed by Dan R. Hubbard, Carolyn D. Hubbard and Tarboro; WGBR(AM) -WKTC(FM) Goldsboro, and Birmingham, AL; KKSS(FM) Santa Fe, NM; Richard Brame and has no other broadcast interests. WBBB(AM) -WPCM(FM) Burlington, all North Caro- KKYS(FM) Bryan, TX; KMJJ -FM Shreveport, LA; Buyers Lusko (50 %) and Bagdasar (50%) have no lina. Buyer is headed by F.S.F. Acquisition Corp. WOWW(FM) Pensacola, FL; WACO -AM -FM Waco, other broadcast interests. Filed May 2. (100% VS), B.W. Landstreet III, B.W. Landstreet IV TX (49 %), and WGNE -FM Daytona Beach, FL WDXR(AM) Paducah, KY and WXZB(FM) Gol- and Sara Camden B. Holdges. Filed April 12. (49 %). Buyer is headed by Anthony S. Brandon (50%) conda, IL (AM: BTC910429GO; 1450 khz: I kw -U; (50 %). Anthony Brandon and WMXF -AM -FM Laurinburg, NC (AM: and L. Rogers Brandon FM: BTCH910429GP; 105.1 mhz; .992 kw; ant. 179 L. Rogers Brandon are 66.6% owner and director, BTC910412KN; 1460 khz; 5 kw-U; FM: ft.) -Seeks transfer of control from of respectively, of American General Media Corp., li- BTCH9I0412KO: 96.5 mhz; 100 kw; ant. 985 ft.)- Kentucky to Mason -Dixon Broadcasting Co. for censee of KERN -AM -FM Bakersfield, CA; Seeks assignment of license from Durham Corp. to $20,300. Seller is headed by William L. Moir and has WWWG(AM) Rochester, NY; KLLF(AM) Wichita F.S.F. Acquisition Corp. (see WPTF -TV Durham, no other broadcast interests. Buyer is headed by David Falls, TX and WWTN(FM) Manchester, TN. Anthony NC, above). Filed April 12. J. Emerson (50 %) and Michael D. Travelstead (50%). Brandon and L. Rogers Brandon are also each 50% and has no other broadcast interests. Filed April 29. WPTF(AM)- WQDR(FM) Raleigh, NC (AM: owners of American General Media Texas, licensee of

72 For The Record Broadcasting May 20 199 KKAL(AM) Arroyo Grande- KZOZ(FM) San Luis (10%). Bee Broadcasting, which is 100% stockholder 104.5 mhz; 49 kw; ant. 1,312 ft.)-- Granted assign- Obispo, both California; WYDE(AM) Birmingham, of licensee, is also licensee of KBBZ(FM) Kalispell ment of license from Triangle Broadcasting Co. to AL, and KKCL(FM) Lorenzo, TX. Filed April 18. and KJJR(AM) Whitefish, both Montana. Action April HAPA Inc. for 53.5 million. Seller is headed by Ken- neth S. Johnson, and is 55% owned by Capitol Broad- KLLB(AM) West Jordan, UT (BAL910501EA; 25. casting Corp., licensee of WCAW(AM)- WVAF(FM) 1510 khz; 10 kw -D)- -Seeks assignment of license KVEG(AM) North Las Vegas, NV (BA- Charleston, WV; WKSJ(AM) Pritchard, and WKSJ- from Western Broadcasting Inc. to United Security L910318EC; 840 khz; 50 kw -D, 25 kw- N)--Granted FM Mobile, both Alabama, and WRKA(FM) St. Mat- Financial Inc. for $180,001. Seller is headed by Carole assignment of license from Bel Air Communications thews, KY. Johnson is 100% shareholder of Johnson R. and John H. Hinton, husband and wife, and has no Ltd. to K -G Communications Inc. for 5225,000. Seller Broadcasting Co., 45% general partner of assignor. other broadcast interests. Buyer is headed by Rosemary is headed by Mark Stone and Richard Grisar. Buyer is Buyer is headed by Victor Rumore and Della Rumore, Cosby. and has no other broadcast interests. Filed May headed by Grisar (13.675 %) and Stone (13.675 %), husband and wife. Victor Rumore owns 50% interest assignors; Jules Kutner (70 %) and Steven A. Buchs- as limited partner in RMF Broadcasting, licensee of baum (2.65 %), and has no other broadcast interests. WZKM(FM) Montgomery, WV KFRR(AM) Englewood, CO. Action April 23. Action April 29. (BAPH910424HU; 93.3 mhz; .4 kw; ant. 218 ft.)- WBBC -AM -FM Blackstone, VA (AM: BA- Seeks assignment of CP from Upper Kanawha Valley WSQV(AM) Berwick, PA (BAL910318EF; 1280 L900718EC; 1440 khz; 5 kw -D; FM: Broadcasters Inc. to R -S Broadcasting Co. Inc. for khz; 1 kw -D, 175 w- N)- Granted assignment of li- BALH900718ED; 93.5 mhz; 1.8 kw; ant. 370 ft.)- $101,500. Seller is headed by Arthur Clark and has no cense from Heritage Bradcasting Inc. to M &M Broad- Dismissed app. of assignment of license from Black- other broadcast interests. Buyer is headed by Vivian casting Inc. for $160,000. Seller is headed by Paul D. stone Communications Inc. to Central Virginia Com- Jean Brown and C. Farrell Johnson (100 %) and is , and has no other broadcast interests. Buyer is munications Corp. for $250,000. Seller is headed by licensee of WVAR(AM) Richwood and WCWV(FM) headed by Charles J. Miller (15 %). Denise M. Miller Michael C. and Robert Rau, brothers, and E.B. Summersville, WV. Filed April 24. (15 %), Joshua C. Miller (10%), Bob Moisey (40%), Crutchfield, and has no other broadcast interests. Buy- Jennifer Moisey (10 %) and Jeff Moisey (10 %). Bob er is headed by Gardner H. Altman Jr., who is 100% Moisey is individual perminee of WZWB(FM) Ber- Actions shareholder of Kat Broadcasting Corp., licensee of wick, PA. Action April 29. KLKY(AM) Prescott Valley, AZ (BAL910319EA; WDSC(AM)-WZNS(FM) Dillon, SC; WHCC(AM)- WGFX(FM) Gallatin, TN (BALH910305GL; WQNS-FM Waynesville and WFLB -AM Fayetteville, 1130 khz; 1 kw- D)-- Granted assignment of license from Lucky Communications Inc., debtor-in- posses- sion, to Oasis International Communications for $70,500. Seller is headed by R. David Carson, Clifton W. Glasgow, John C. King, Don Aldridge and Justin Hathaway, and has no other broadcast interests. Buyer SUMMARY OF is headed by Horizon Christian Fellowship (100% 0) and Michael Macintosh, and has no other broadcast interests. Action April 29. BROADCASTING & CABLE KJDE(FM) Sand Point, ID (BAPH910305GN; 102.5 mhz; 3 kw; ant. 177 ft.) -Granted assignment of CP from Joseph Donald Powers to Kennedy Broadcast- ing Inc. for 52,000. Seller is headed by Joseph Donald Powers, and has interests in WREY(AM) Millville and BROADCASTING WIBG(AM) Ocean City, both New Jersey. Buyer is headed by Kennedy Broadcasting Inc.. general partner of Avis Broadcasting Ltd., licensee of WHUM-FM Avis, PA. and general partner of Kennedy Broadcast- SERVICE ON AIR CP's' ing Ltd., licensee of WBRX(FM) Patton, PA. Action TOTAL' April 23. Commercial AM 4,986 246 5,232 WKIT -AM -FM Brewer, ME (AM: Commercial FM 4,402 944 5,346 BAL910314HA; 1200 khz; 10 kw -U; FM: 100.3 16 ant. 882 BALH910314HB; mhz; kw; ft.)- Educational FM 1,442 305 1,747 Granted assignment of license from Sunspot Broadcast- ing Co. Inc., debtor in possession, to H &L Broadcast- Total Radio 10,830 1,495 12,325 ing Inc. for $293,000. Seller is headed by John J. Pineau, who is 50% shareholder of Airborne Broad- Commercial VHF TV 553 18 571 casting Co. Inc., licensee of WXGL-FM Lewiston, Commercial UHF TV 564 178 742 ME. Buyer is headed by Eric D. Hake (50 %) and Raymond H. Lynch (50%), and has no other broadcast Educational VHF TV 124 3 127 interests. Action May I. Educational UHF TV 229 WXXV -TV Gulfport, MS (BALCT9103I2KF; ch. 16 245 25; 2,240 kw -V; 224 kw -A; ant. 1,780 ft.)-Granted Total TV 1,470 215 1,685 assignment of license from AmSouth Realty Inc. to Prime Cities Broadcasters Corp. of Mississippi for VHF LPTV 192 173 365 $3.2 million. Seller is headed by John W. McRoberts, and is subsidiary of guarantor AmSouth Bank N.A. UHF LPTV 629 1,015 1.645 McRoberts is vice president of Star Cablevision Inc., Total LPTV 821 1,188 2,009 operator of cable systems at Brunswick, GA. Buyer is headed by John B. Tupper 40 %), Richard F. Shively FM translators 1,874 337 2,211 (40 %), Harry B. Smart (10%), Lawrence C. McQuade (5 %), William L. Kepper (5 %) and Jon J. Masters. VHF translators 2,709 94 2,803 Shively holds 63% interest in Shively Communications UHF translators 2,256 371 Inc., which holds controlling interest in North Platte 2,627 Television Inc., licensee of KNOP -TV North Platte, NE. Action May 1. WUMI(FM) State College, MS (BAPH9011190F; 104.3 mhz; 3 kw; ant, 328 ft.)- Granted assignment of CABLE CP from Marshall R. Magee to PDB Corp., State College for $4,000. Seller is headed by Marshall R. Toga! subscribers 53,900,000 Magee and has no other broadcast interests. Buyer is headed by Donald B. Brady and has no other broadcast homes passed 71,300,000 interests. Action April 29. Dotal systems 10,823 KUUB -AM -FM Bozeman, MT (AM: BA- L910306EA; 1450 khz; I kw -U; FM: BAL- Household penetrationt 58.6% H910306EB; 95.1 mhz; 94 kw; ant. 781 ft.) -Granted assignment of license from CASI Broadcasting & En- Pay cable penetration 29.2% tertainment Enterprises Inc. to Gilbert Broadcasting Corp. of Montana for 5829,000. Seller is owned by ' Includes off-air licenses. t Penetration percentages are of TV household universe of 2 Bee Broadcasting Inc., headed by Benny Bee (95 %). 92.1 million. ' Cons:ruction permit. Instructional TV fixed service. 3 Studio-transmit- Buyer is headed by Bee (40%), Christopher T. Gilbert ter link. Source: Nielsen and Broadcasting's own research. (5 %), Joan H. Zabriskie, (5 %), Harry B. Combs (30 %), Virginia P. Combs (10%) and Benny L. Bee

Broadcasting May 211 NMI hflM Omni 7i both North Carolina; WSVS -AM -FM Crewe, VA, and Howe, IN (BPED900413M1)-Granted app. of intersection, MI. WEIT(AM)- WWTR(FM) Ocean City, MD. Action mhz; .10 kw; ant. 17 Howe Military School for 89.7 Cleveland, MS WCLD(FM) 1410 khz-April 30 April 30. m. Address: Academy Place, Howe, IN 46746. Princi- application for CP to make changes in antenna system pal is headed by Francis C. Gray, and has no other WUSQ -AM -FM Winchester, VA (AM: and correct coordinates to: 33 45 I IN 90 42 50W. BAL910225GW; 610 khz; 500 w -U; FM: broadcast interests. Action April 29. La Monte, MO (no call letters) 97.1 mhz-April 25 BALH910225GX; 102.5 mhz; 3 kw; ant. 630 ft.)- Ocean Pines, MD (BPH870406KH)- Granted app. application for mod. of CP (BPH890313MM) to Granted assignment of license from The Holt Corp of V. 97.1 mhz; 3 kw of George Delson Associates for change ERP: 25 kw H &V; change ant.: 100 m.; TL: New Mexico Inc. Benchmark Radio Acquisition for H &V; ant. 100 m. Address: 888 7th Ave., New York, 0.3 km W of La Monte, MO; class: C3. $3.65 million ( "Changing Hands," March 4). Seller is NY 10106. Principal is headed by Malcolm Kahn, headed by Arthur Holt, who owns WTKX -AM -FM George V. Delson, Allen Skolnick and Saul Hertzig. Elko, NV KRJC(FM) 95.3 mhz -April 22 applica- Pensacola, FL; WKAP(AM) Allentown and Kahn is 51% owner of both WSBR(AM) Boca Raton tion for CP to change ERP: 25 kw H &V; ant.: 236 m.; WZZO(FM) Bethlehem, both , and and WTHM(FM) Goulds, and 95% owner of change class: 237A to 237C1. WOAD(AM) -WJMI(FM) Jackson, MS. Holt also WVBH(FM) Key Largo, all Florida. Delson is 49% Gallup, NM KQNM(FM) 93.7 mhz -April 22 ap- heads Holt Corp. Appraisal and Consulting. Buyer is owner of both WTHM and WSBR. Action April 30. plication for mod. of CP (BPH8702251R as mod.) to headed by Bruce R. Spector, R. Calvin Sutliff Jr., C. McClellanvilk, SC (BPH8806060G)- Granted change antenna gain & change tower height. Philip Rainwater and Joseph L. Mathias IV. Bench- app. of Gilchrist Communications, Inc. for 98.9 mhz; mark Communications Ltd. is sole general partner of Ruidoso, NM KBUY -FM 93.5 mhz -April 25 ap- 50 kw; 150 m. Address: 1729 Heritage Park Rd., to change ERP: 25 H ant.: 57 Benchmark Radio Acquisition Fund I1 Ltd., and plication for CP kw &V: Charleston, SC 29407. Principal has no other broadcast through other limited partnerships controls cable televi- m.: change class: C3 (per Docket #89-164). interests. Action April 25. sion systems serving Virginia and California, and is Honeoye Falls, NY (no call letters) 107.3 mhz - licensee of WDOV(AM) -WDSD(FM) Dover, DE. Ac- Spencer, TN (BPH880125MK)- Granted app. of April 24 application for mod. of CP (BPH870819NG) tion April 24. Van Buren Broadcasting for 98.7 mhz; 1.2 kw H &V; to change ant.: 100 m.; change TL: Bailey Rd., E TN KSMX(AM) Walla Walla, WA (BTC90083IEA; ant. 167 m. Address: P.O. Box 31, McMinnville, Bloomfield, NY. 37110. Principal is headed by Aaron Durham and Kay 1320 khz; I kw- D)- Granted transfer of control from Davidson, NC WDAV(FM) 89.9 mhz -April 29 Durham. Aaron Durham is president and 50% share- KMEX Inc. to Ralph and Cheryl Broetje and Barry and application for mod. of CP (BPH891107lA) to change holder of Durham Broadcasting Corp. Inc, licensee of Maria Delaluz Jenkins for $180,159.60. Seller is head- ant.: 313 m.; change IL: .76 km NNE of intersection WAKI(AM) McMinnville. TN. Action April 30 ed by Barry and Maria Jenkins and Ralph and Cheryl of Caldwell Rd. and Back Creek Church Rd., 5.4 km Broetje. Buyers have no other broadcast interests. Ac- Gregory, TX (BPH881027MJ)-Granted app. of SW of Richmond, NC; class: C. tion May I. Stuart Gaines Broadcasting Corp. for 104.5 mhz; ant. 0 Streetsboro, OH WSTB(FM) 91.5 mhz -April 26 m. Address: 515 Madison Ave. Ste. 2100, New York, (AM: application for CP to change ERP: .3 kw H &V; ant.: WLDY -AM -FM Ladysmith, WI NY 10022. Principal is headed by John R. Stuart and 1900 1 kw -U; FM: 38 m.; change TL: Streetsboro High School, BTC910226HK; 1340 khz; Mary M. Gaines, and is licensee of KSVZ(AM) Fort ant. 377 Annalane Dr., Streetsboro, OH. BTCH910226HL; 92.7 mhz: 1.7 kw; ft.)- Worth, which will be divested upon grant of this CP. to Granted transfer of control from Ruth A. Jonasen Action April 29. Newport, OR KYQT(FM) 102.5 mhz -April 24 Gary R. Johnson and Bernice C. Beyer for $236,500. application for mod. of CP (BPH87033118) to change Seller has no other broadcast interests. Buyers are ERP: 64.75 kw H &V; ant.: 268.5 m. Johnson (50%) and Beyer (50 %). Johnson is 90% WHCB(FM) 91.5 mhz 29 appli- stockholder of both WAGN(AM) Menominee and FACILITIES CNANGES Bristol, TN -April cation for CP to change ERP: 1.55 kw H &V. WHYB(FM) Peshtigo. both Wisconsin, and 33% stockholder of WKTS(AM) Sheboygan, WI. Action Applications Crossville, TN WXVL(FM) 99.3 mhz -April 24 April 24. application for CP to change ERP: 6 kw H &V. AM's TN 99.3 mhz WZXA(FM) Sturtevant, WI (BAPH910305G0; Jeffet,.n, City, WNOX(FM) -April Little Rock, AR KITA(AM) 1440 khz -April 24 24 application for CP to change ERP: 1.38 kw H &V. 104.7 mhz; 3 kw; ant. 328 ft.)-Granted assignment of application for mod. of CP (BP87033ICH) to correct CP from Michael R. Walton to Janus Radio Corp. for Loudon, TN WLOD -FM 99.1 mhz -April 24 appli- coordinates to: 34 42 46N 92 16 48W. $70,000. Seller has interests in Sheboygan County cation for CP to change ERP: 6 kw H &V. Broadcasting Co. Inc., licensee WHBL(AM)- Orange, CA KSRT(AM) 830 khz -April 29 appli- of Huntsville, TX KTDD(FM) 103.5 mhz -April 26 WWJR(FM) cation for mod. of CP (BP810209AK) to change city of Sheboygan, WI. Sheboygan County application for mod. of CP (BPH890119MC) to change Broadcasting owns 100% stock Holland Commu- license to Orange- Huntington Beach, CA; increase of of ERP: 3.6 kw H &V; change ant.: 130 m.; TL: 0.62 mi nications Inc., licensee of WHTC(AM) -WYXX(FM) power to 23 kw day, 50 kw night and make changes in S of the intersection of U.S. 75 and St. Rd. 2296, on Holland, Buyer antenna system. MI. is headed by Norris F. Richardson U.S. 75. and Judith S. Richardson, and has no other broadcast Port Orange, FL WART(AM) 1020 khz -April 29 Littlefield, TX (no call letters) 95.5 mhz 25 interests. Action April 22. application for mod. of CP (BP860904A1) to change -April application for mod. of CP (BPH890I23MS) to change TL: to comer of Beach St. and Wilder Blvd., Daytona ERP: 6.5 kw H &V; change ant.: 62 m. NEW STATIONS Beach, FL; reduce power to 400 watts; change from DA to non -DA and make changes in antenna system: 29 11 19N 81 0028W. Actions Applications Chicago WXEZ(AM) 820 khz -April 29 application AM's Laurel, MT (BPH910419MB)-Jubilee Radio Net- for CP to change hours of operation from unlimited work Chicago WOPA(AM) 1200 of Montana seeks 101.7 mhz; 100 kw; ant. 301 time to daytime only, make changes in antenna system khz-April 26 applica- m. tion (BMP891027AE) granted mod. CP Address: 5630 Billy Casper Dr., Billings. MT and change TL: 4949 W Belmont Ave. Chicago, IL 41 for of 59106. Principal is headed by Ronald M. Bergland, 56 18N 87 45 05W. (BP810105AE as mod.) to add day and night augmen- Betty D. Bergland, Kimberly L. Weller and Madeline tations for new stations. Babylon, NY WGLI(AM) 1290 khz -April 29 ap- C. Elbert, and has no other broadcast interests. Filed Brevard, NC 1240 khz plication for CP to change to Masti WPNF(AM) -May 7 appli- April 19 cation (BMP9I0308AC) Beach, NY; increase night power to 550 watts; make granted for mod. of CP (BP90071 Langston, OK (BPED910423MB)- Langston Uni- changes in antenna system, and change TL: Nicoll IAC) to increase tower height. versity seeks 89.3 mhz; .151 kw; ant. 61 m. Address: Lane at Biltmore Dr., Mastic Beach, NY 40 46 FM's P.O. Box 967, Langston OK 73050. Principal is head- 56N 72 49 44W. ed by Jimmie C. Thomas. and is licensee of KA- Phoenix, AZ KPHF(FM) 88.3 mhz -April 23 appli- LU(FM) Langston, OK. Filed April 23. FM's cation (BMPED890413IF) granted for mod. of CP (BPED840629IL) to change ERP: 25 Bakersfield, CA KUZZ -FM 107.9 mhz -April 24 kw H &V; ant.: Actions 306.8 m.; TL: top Shaw Butte, Phoenix, application for CP to change ERP: 5.95 kw H &V; of AZ. Moulton, AL (BPH900209ME)- app. Granted of change ant.: 416 m.; change TL: atop Mt. Adelaide, Ashdown, AR KMLA -FM 103.9 mhz -April 30 LAWCO FM Ltd. 103.1 mhz; 6 for kw: ant. 100 m. CA, 26.55 km ENE of Bakersfield, CA on bearing of application (BMLH900716KD) granted for mod. of Address: P.O. Box 307, Moulton, AL 35650. Principal 74.37 degree (T). license to increase ERP: 5.1 kw H &V (pursuant to is headed by Alton Ray Wallace, Timothy A. Good- docket #88 -375). man, Mildred R. Goodman and Billy G. Hogan, and South Lake Tahoe, CA KRLT(FM) 93.9 mhz - are stockholders in Moulton Broadcasting Co. Inc. April 29 application for CP to change to class A. Greeley, CO KUNC -FM 91.5 mhz-April 26 appli- cation (BPED8702241B) dismissed for licensee of WHIY(AM) Moulton. AL. Hogan is presi- Newton, IA KLVN(FM) 95.9 mhz -April 25 peti- CP to change dent and 51% stockholder in Northeast Florida Radio tion for reconsideration filed. ant.: 364.45 m.; install DA. Inc., licensee of WHOG(AM) Fernandina Beach, FL. Hilo, HI KKBG(FM) 97.9 mhz -April 30 applica- Action April 29. Big Rapids, MI WAAQ(FM) 102.3 mhz -April 25 tion (BPH90122411) returned for CP to change ERP: application for CP to change ERP: 10.5 kw H& V; ant.: 100 kw H &V; ant.: 175 m.; TL: Stainback Hwy., Litchfield, CT (BPH8808 I 5MT)-Granted app. of 6.25 133 m.; change class: C3. Local Girls & Boys Broadcasting Corp. for 97.3 mhz; km NE of Puu Kulua, Hl; change class: CI (per docket 3 kw H &V; ant. 100 m. Address: Litchfield Commons, Coleman, MI WSMZ(FM) 101.5 mhz -April 29 #89-127). West St., Litchfield, CT 06759. Principal is headed by application for mod. of CP (BMPH89121418) to Mason City, IA KCMR(FM) 98.3 mhz -April 30 Virginia Mortara, and has no other broadcast interests. change ERP: 2.2 kw H &V; change ant.: 114 m.; TL: application (BMLH900716KH) granted for mod. of Action May I. I000 ft. N of NE corner Curtis Rd. & I1 mi Rd. license (BLH7904166AB) to increase ERP: 4.5 kw

74 For The Record Madsaflg May S 1N11 H&V and to change channel to 250A (pursuant to cation pursuant to EAJA for fees and costs incurred in proceeding involving competing applications for new docket #88-375). obtaining judicial stay of his temporary suspension FM on channel 290A. (MM docket 90 -273, by MO &O Morehead, KY WMKY(FM) 90.3 mhz -April 30 from practice of law before FCC. (Gen. docket 90-297, [FCC 91R -361 adopted April 15 by Review Board.) Repon DC -1861, April 12 by MO &O [FCC 91- 124]). application (BPED880825PE) granted for CP to change Oxnard, CA Dismissed as moot appeal from dis- ERP: 100 kw H &V; ant.: 277 m. . Issued Notice of Proposed Rulemaking, instituting missal of application filed by Spanglish Communica- Dewitt, MI WQHH(FM) 96.5 mhz -April 30 appli- proceeding to explore possible changes to its multiple tions, Inc.; approved settlement agreement in proceed- cation (BMPH9I0128IB) granted for mod. of CP ownership rules and other structural rules and policies ing involving competing applications for new FM on governing radio broadcasting, with view toward ensur- (BPH870914MR as mod.) to change TL: 0.80 km SW channel 275A. (MM docket 90 -416, by MO &O [FCC of the intersection of Cutler Rd. and Francis Rd. ing that aural services will be able to adequately adapt 91R -37] adopted April 17 by Review Board.) to quickly changing communications marketplace. Rancho Mirage, CA Granted application of Anne Vestal, NY WMXW(FM) 103.3 mhz -April 30 ap- (MM docket 91 -140, Report DC -1865, May 9 by K. Wallace and F. Wallace for new FM sta- plication (BPH901217IB) dismissed for CP to change NPRM [FCC91- 156].) William ERP: 0.592 kw H &V; ant.: 309 m. tion on channel 258A; and denied competing applica- Issued clarification and made certain procedural ad- tions of Rancho Mirage Radio, General Partnership, Castalia, OH WGGN(FM) 97.7 mhz 29 ap- -April justments to Repon and Order which streamlined com- Hugh R. Paul, Sundial Radio Broadcasters. California plication (BPH9006251A) granted for CP to change parative hearing process. Specifically, Commission Limited Partnership, and Drake Broadcasting. (MM ERP: 1.25 kw H &V. clarified hearing fee procedures for cases designated docket 90-10 by Initial Decision (FCC 91D -23] issued Shippensburg, PA WSYC -FM 88.7 mhz-April 30 before effective date of new rules and fine tuned new April 30 by AU Joseph Chachkin.) application (BPED9012031A) granted for CP to change discovery rules to make them more efficient. (Gen. TL: Prince St., Shippensburg, Cumberland. PA 40 04 Docket 90-264. Report DC 1867, May 9 by MO &O 30N 77 31 15W. [FCC 91- 154].) ALLOCATIONS Athens, TN WJSQ(FM) 101.7 mhz -May 02 appli- Modified 1990 Policy Statement and Order regard- cation (BPH9012071B) granted for CP to change ERP: ing character qualifications of broadcast licensees and Burlington, IA Effective June 20, allotted channel 7.5 kw H&V; change ant.: 160.9 m.; TL: approximate- permittees by easing reporting burden imposed on li- 276C3 as its third FM service. Filing window June 21- ly 1.1 km WSW of "Roy Knob "; change class: C3. censees and clarifying reporting requirement. (Report July 22. (MM docket 90-511 by R &O [DA 91.533] GN -73, General Action, May I by MO &O [FCC91- Humboldt, TN WLSZ(FM) 105.3 mhz 30 adopted 23 by Chief, Allocations Branch.) -April 146].) April application (BPH90I2201B) dismissed for CP to Banks, OR Effective June 20, substituted channel change ERP: 6. kw H Advanced Communications Corporation and &V. 298C3 for channel 298A, and conditionally modified Hughes Communications Galaxy Inc. Granted re- Georgetown, TX KJWL(FM) 107.7 mhz -April 30 construction permit of Common Ground Broadcasting. quests of direct broadcast satellite (DBS) permittees for application (BMPH9012211A) dismissed for mod. of (MM docket 90 -462 by R &O [DA 91 -535] adopted specific orbital positions and channel assignments and CP (BPH87070INA) to change ERP: 25 kw H &V; April 23 by Chief, Allocations Branch.) has granted them extensions of six -year period to begin ant.: 100 m.; TL: 6 km W of Granger TX on N side of operations of DBS systems. (By MO &O [FCC 91 -133] Nephi, UT Effective June 24, substituted channel County Rd. 326, E of County Rd. 320 and change to adopted April I8.) 280C for channel 224A at Nephi, and conditionally class: C3. modified construction permit of KCDH(FM) accord- Fox Broadcasting Granted extension of waiver of Lubbock, TX KTXT -FM 88.1 mhz -April 30 appli- ingly. (MM docket 90-609 by R &O [DA 91 -552] network definition rules until effective date of R &O cation (BPED900227MA) granted for CP to change adopted April 29 by Chief, Allocations Branch.) amending financial interest and syndication rules. (Re- ERP: 35 kw H &V; ant.: 129 m. port MM -539, Mass Media Action) Action by Com- Dayton, WA Effective June 3 substituted channel Sheboygan, WI WSHS(FM) 91.7 mhz-April 30 mission May 6 by Order (FCC 223C1 (92.5) for channel 223A; modified license of application (BMPED900917IA) granted for mod. of 91 -149). KZHR(FM) accordingly. (MM docket 90 -596. March CP (BPED860624MA) to change ERP: .180 kw (V); 28, DA 91 -425.) Trussville, AL Denied appeal from dismissal of ant.: 24.6 m (V); Specify Vertical Polarization only. pplication filed by Lawson Communications, Inc., in Buckhannon, WV Effective June 10 Substituted Casper, WY KCSP(FM) 106.9 mhz-April 29 ap- plication (BPH901224IB) granted for mod. of CP

(BPH890403IH) to change ant.: 556 m. . Buffalo, WY KLGT(FM) 92.7 mhz -April 29 appli- cation (BMPH9012241H) granted for mod. of CP Broadcasting (BPH880907U) to change ant.: 340 m.; ERP: 12 kw The News Magazine of the Fifth Estate i (H), 3 kw (V); class: Cl. 1705 DeSales St.. N.W, Washington, D.C. 20036 -4480 TV's

Kirksville, MO KTVO(TV) ch. 3 -April 11 appli- Please send ... (Check appropriate box) cation (BPCT890607K1) granted for CP to change Broadcasting LS Magazine ERP: 100 kw (vis); ant.: 339 m; TL: 7.2 km E of Lancaster on U.S. Hwy. 136; ANT: RCATF -6AL; 40 3 years $225 ._ 2 years $160 = 1 year $85 D 6 mos. $42.50 31 47N 92 26 29W. I6 mos term musi be ptepao) (International subscribers add $40/year for surface delivery) Gotdvein, VA WNVT(TV) ch. 53 -April 30 appli- cation (BMLET90I 114KE) granted for mod. of license 1991 to change antenna and transmission line. D Broadcasting Yearbook The complete guide to radio, television, and satellite facts and fig - ures-$115 Of payment with order $95). Billable orders for the Year- ACTIONS book must be accompanied by company purchase order. Please give street address for UPS delivery. Off press April 1991. Adopted supplemental repon to Congress which ex- amines whether, in providing superstation and network ORDER TOLL -FREE USING VISA OR MASTERCARD 1- 800 -638-7827 station programming, satellite carriers unlawfully dis- criminate against home earth station distributors in Name favor of cable system operators or other video program Payment enclosed providers, such as satellite master antenna systems or wireless cable systems, in violation of Copyright Act. Company Bill me (Gen. Docket 89 -88 (Report DC -1866, May 9 by Sec- ond Repon (FCC 91 -160]. Address Home? Yes No Clarified and modified its rules to reflect its effort to eliminate abuse of Commission processes by limiting City State Zip payments that can be made to settle cases involving competing applications for construction permits for Type of Business Title /Position new broadcast stations or modifications to facilities of existing stations. (MM docket 90-263. Report DC- Signature Are you in cable TV operations Yes 1872, May 9 by MO&O (FCC 91- 155]). (required) No Declined to permanently authorize alternative uses for DBS frequencies from western orbital locations and w/ to institute specific requirement that DBS operators For renewal or address change provide service to Alaska and Hawaii. (MM docket 89- place most recent label here 355, Report DC -1856, April 24 by R &O /FCC 91- 140]). Dismissed request by Thomas L. Root for compen-

Broadcasting May 20 1991 For The Record 75 channel 228B I for Channel 228A and modified license Altoona, PA Georgetown, KY of WBTQ(FM) accordingly. (MM Docket 90-23 by WGNB(FM) WXYB The Moody Bible Institute of WWLF-FM WZQC Tia A. Soliday; Copenhagen, R &O IDA 91 -5071 April 15, by the Chief, Allocations Branch.) Chicago; Zeeland, MI NY W1PC-FM WLNR llliana FM Broadcasters Inc.; Adams, WI Effective May 30, allotted channel WXPS(FM) WZFM West -land Communicators Lansing, IL Inc.; Briarcliff Manor, 291 A (106.1) as first broadcast service. Filing window: NY May 31 -July I. (MM docket 90 -615 by R &O [DA 91- WKIP-FM WEXT Bridge Broadcasting Group WYOY(FM) WHWB-FM Edward G. and Carole 4441 adopted April 1 by Chief, Allocations Branch.) Inc.; Arlington. NY L. Pickett; Rutland, VT WKME(FM) WVCN Brenda R. Tanger, Kennebunk, ME Existing TV's CALL LETTERS KZJE San Joaquin Television WKSV(FM) WMXS WKSV Inc.; Cape Charles. KSDI(TV) VA Iprovement Corp.; Clovis, CA 2 Ltd.; Grants WLYY(FM) WKKP MacDonald Broadcasting KSMO -TV KZKC Kansas City TV Kansas City, MO Existing FM's Company; Lansing, MI WLZZ(FM) WYDF Lake Cities Broadcasting WIFR(TV) WIFR -TV Benedek Broadcasting Freeport, IL W BIZ-FM WBIZ Americus Communications #1 Corporation; Montpelier, OH Corporation; lad.; Eau Claire, WI WRAF(FM) WRAF -FM Toccoa Falls College; Clarifications WBHY-FM WAYF Goforth Media Inc.; Mobile, Toccoa Falls, GA AL WBSY(FM) WZYJ Duplin County Broadcasters; WSTT-FM WSTT-FM Thomasville Radio Inc.; Rose Hill, NC WBYG(FM) WZYI Tri- County Radio; Point Thomasville. GA WJDG Pleasant. WV WESK(FM) Deborah H. Greenwood; WTGR(FM) WBNN State Line Radio; Union City, Loudon, TN WDTL-FM WQAZ Larry G. Fuss; Cleveland, MS OH WUZR(FM) WXSF Media Five Corporation; WFGY(FM) WFBG -FM Logan Broadcasting Inc.; WTKT-FM WTKT Kentucky Radio Ltd.: Bicknell, IN

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76 Par lie DHOW Broadcasting May 20 191 PROFESSIONAL CARDS

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ATTENTION: MAY /JUNE GRADUATES

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GSM - creative, aggressive, self starter with team NIP WANTS NEWS leading experience wanted for a top rated, small/ medium Midwest market CHR FM & full service MAP WANTED MMIAOBREI T AM. Proven track record a must. Winners only Radio/TV news combo. Akron's #1 radio station, need apply. Send resume to Box C -35. EOE. WNIR, and the new TV 29 are expanding. We have openings for news director/anchor and an- Expanding SE group, top 60 markets seeks ex- New England AM /FM (50kw). Excellent location. chor /reporters. Radio news background required. perienced Urban /Churban GM's and GSM's. Win- Needs a sales /marketing oriented general manag- TV news background optional. Send tape and ners only, send resume and history in confidence. er for newly acquired profitable stations. Good resume to Bill Klaus, WNIR/TV 29, Box 2170, Ak- EEO. Reply Box L -57. salary, bonus and stock option available. Send ron, OH 44309. EEO. Local sales manager wanted immediately by letter and resume on a confidential basis to Box C- Jammin 92 FM Cleveland, Ohio. Applicant must 36. EEO employer. KIP WANTED PROGRAMING have successful experience working with vendor Business manager religious format commercial PRODUCTION AND OTHERS and co-op plans. Were looking for a person with AM fundraiser, PR person good motivational, training and developmental stations. Underwriter, inspirational FM network. Resume to Positive Ra- business skills. CRMC a plus. Send resume and dio, Box 889, Blacksburg, VA 24063. EOE. KMPC -AM In Los Angeles, station of samples of successful retail presentations to: Carl Golden West Broadcasters, seeks afternoon drive Kitts, CRMC, General Sales Manager, Jammin' 92 Sales- oriented station manager for New England sports talk show host for fall. Minimum 5 years FM, 2156 Lee Road, Cleveland His, OH 44118. station. Well rounded background with emphasis major market experience required. Send lapes EOE, M/F. on direct sales and sales management. Looking and resumes to Personnel, KMPC, PO Box 710. for proven "on the street" producer. Resume to Los Angeles, CA 90078. EOE. Highly qualified CFO needed to complete man- Box C -37. EOE. agement team of newly forming radio group with Program director to grow 12+ ARB market lead- aggressive growth plans. Must have successful er Class C country Chattanooga, Tennessee. The group experience that has included station acqui- person we are searching for must possess strong sition evaluation and negotiation, debt sourcing, NEIP WANTED SALES people skills and must mesh with our current air negotiation, structuring and placement, and ad- staff. US -101 needs a highly motivated P.D. who ministration of corporate and station tracking sys- possesses great organizational skills, promotional Sales manager: Exceptional opportunity with a tems. Top salary and equity position. EOE. Re- abilities, who is detailed oriented and a follow thru top rated AM /FM combo in Western Colorado. If spond to Box C -9. person. Research and music rotation experience and self motivated with a prov- you are aggressive necessary. en sales manager track record, contact us. Excel- and proven winning track record Send resume and track record to General Manager, Aggressive GM for expanding group owner is lent working conditions! Year round recreation: WUSY, PO Box 8799, Chattanooga, TN 37411. being sought. Midwest opportunity for a manager skiing, hunting, fishing, camping. Send resume, WUSY Colonial Broadcasting is an equal opportu- seeking position with financially solid group oper- references and billing record to Box C -38. EUE. ator. Send resume, references and compensation nity employer. history to Mid -America Radio Group, Box 1970, Defiance Ohio, wants you, salesperson to move to manager, excellent commission, grow- Martinsville, IN 46151 or call 317 -349-1485. EOE. up sales SIMMONS WANTS NNNAiwBlr ing company. Send resume to GM WZOM, 408 Clinton St., Defiance, OH 43512. EOE. Sales manager: Currently or recently employed One of radio's best general managers now avail- sales manager wanted for a Chicagoland AM sta- able. Sober, reliable, honest, family man. Non tion. This is an exceptional and lucrative opportu- drinker, non smoker, experienced in manage- nity for a creative, conscientious and ambitious IMP WANTS AliINININWS ment, with a sales emphasis. William E. Powley, person. Please send evidence of your ability to 1301 2nd Avenue, Brunswick, GA 31520. 912- develop, maintain and motivate a six person sales 262 -9703. On -air personality: Afternoon/evening shift for team -- and a history of your sales results -- along Rock in major market; with your resume and compensation history. All station 3-5 years experi- In search of excellence? Your next GM /GSM is a to replies will remain confidential. Reply to Box C -24. ence. Send resume and tape Joe Bonadonna, trainer, motivator, team builder and goal oriented WMMR -FM, 19th & Walnut, Phila, PA 19103. EOE EOE. sales tactician. It your bottom line needs improv- M/F. ing, let's talk. Proven success record. Medium General manager, Albany, NY: Group broad- markets sought. Rod 719 -520 -1671. All man- caster seeks general manager for WGNA -AM/FM. Entry level. around broadcasters with agement goals. Live operation. Prefer non smok- Outstanding facility, consistently great ratings. Sale of stand -alone daytimer releases er, required tape and photo returned. Near Phoe- utility man; Needs experienced leader. Send resume and let- 16 years small- medium markets. GM, nix. KOSS, Miami, AZ 85539. EOE. SM, corpo- ter with income history in confidence to: David S. rate officer, production, programing, news, engi- Gingold, President/COO, Barnstable Broadcast- neering. West preferred; available 6/1/91. 602- ing, Inc., PO 9042, Waltham, MA 02254. EEO. 772 -8837.

50% cash flow, 43% market revenue, in the black General manager: Former group owner ready to HELP WANTED TEGNIKAL after 5 months with 117% tackle your most pressing problem. Let's talk and increase in sales, 34.9 ratings share, #1 in 41 Ill tell you why. Write to Box C -23. EOE. categories, 94% ratings Chief engineer: New York area AM/FM combo. increase in 6 weeks, dominating community in- Must have strong, working knowledge of direc- volvement with 37 newspaper articles, personal Aggressive, creative manager with successful tional AM, organization skills, and ability to main- local billing of $516,000, sales trainer, CRMC for- sales background for AM /FM combo in North cen- tain state of the art multiple studio facility, as well mer owner /president, VP of 2 chains. Winning at tral Florida. Small market with big market facilities. as familiarity with mobile remote equipment and all properties. I want to be your next general man- Send resume to Owner, Box 6, Birmingham, AL all FCC rules and regulations. Excellent salary and ager. Top 100 markets only. Call Jay Martin at 35201. EOE. benefits. EOE, Reply Box C -11. 915 -672 -6943.

78 Gasified 4sDloaeLllq any 7D H!1 13 year pro with programing /MD experience Young PBP volee looking for college /pro team. Director of corporate support: Fund raising pro- seeks AMD, Middays at Oldies. AC outlet. Avail- Has experience, passion for his work. Steve, 602- fessional for award winning public station, WBGU- able now! Gary Begin 517- 799 -2614. Medium or 425- 5523/602- 425 -4471 evenings. TV. You'll continue successful underwriting and large markets considered. other support development; position open due to retirement. B.S. and three years in business, mar- 20+ years experience in management, sales, SITUATIONS WANTED TKMNIfAL keting, communications or fundraising with public programing - seeks general manager position - broadcasting or other non -profit required. Strong MidAtlantic S.E. 703- 261 -3882. Chief engineer many years of experience with RF written /verbal skills. Media, market research and audio processing. 919-784 -4502 leave mes- knowledge a plus. $30,000 annually. Letter; re- Let me bring your AM back to life - 25 years sage. sume; names, addresses and phone numbers of experience in AM management. I turn AM into three references profit and prestige. Reply Box C -39. professional by 5/31/91 to STRIATIONS WANTS TNWS Search V-014, Personnel Services, Bowling Green Florida success oriented program director /an- State University, Bowling Green, OH 43403. nouncer BGSU is an AA/EOE committed to a multicultural seeks challenge and opportunity in MORI Network foreign correspondent/bureau chief Big Band format. 407 - 743 environment and offers a smoke -free workplace. -1188. wants to settle stateside in small to medium mar- ket. Strong writing /interview /production skills. I am looking for a new opportunity. Great record Creative services manager: Major market inde- Mike Wengert 1337 Braebum Road, Concord, NC of successful management. Unimpeachable refer- pendent is looking for an aggressive creative per- 28027. 704- 782 -9383 Fax 788-1291. ences. Prefer S.E. but will discuss any locale. No son to do it all. Position is responsible for promo- tion, graphics and public relations. We are challenge is too small or too difficult. Call me in Husband and wife journalists desire career Albuquerque; interested in finding the person who can move us Charley Jones 505- 292 -6129. For- move to progressive area. Wife, award -winning merly to the next step. If interested, send resume and V.P. NAB; New Mexico Bdcstng: Cosmos broadcaster, seeks either researcher /writer/repor- Bdcstng. salary requirement. EOE. Reply to Box C -42. ter/producer slot or management. Husband print veteran with management experience, wants pub- Texas position sought for GM or GMS in medium Everything is coming up roses but sales at our lic or community relations opportunity. Call 901- or major market. Sales- intense background in- SE group owned station. I'm looking for the right 324 -4040 ext 54 and leave message for either cludes management experience in Dallas, San leader to take charge of our sales and marketing Lynn or Lewis. Antonio, Corpus Christi, & Laredo. Charlie Van department. If you've got a "green thumb" plus 512 -663 -2892 the experience, ability, and desire to make our SITUATIONS WANTED PROGRAMING garden grow, I'd like to talk to you. Send your Hire the competition! Cable SM, extensive radio PRODUCTION A OTHERS resume to Box C-43. FOE. experience, seeks return to radio. Creative, deci- sive pro, strong background. Metro medium Traffic/continuity/sales service. Experience in N SM /GM position sought. 55K minimum. 305 -424- NAP WANTS SILS 2194. and radio, using Columbine, J.D.S.. Bias and Mar - ketron. Call George 908 -417 -1923. NY, NJ. CT Former station owner who hit the streets every area. Senior account executive: WKRN -TV, the ABC day. Called on ad agencys, watched the budget, affiliate in Nashville has an immediate opening for conducted sales and staff meetings to motivate MIfTEl11ANE01K a senior account executive. A minimum of three his people to new heights. Monitored the other years of television sales experience plus a strong aptitude for new business development are re- stations as well as his own. Took a hand in pro- Make money in voiceovers. Cassette course of- graming, quirements. If you have a desire to work for a even conducted a talk show in Atlanta. for in fers marketing and technique success com- growing station with supportive sales manage- Wants back in Broadcasting. Been out 12 years. mercials and industrials. Money-back guarantee. Great believer in M.B.W.A. (Management by walk- ment please contact by resume only: Mickey Mar- Call for info: Susan Berkley, 1 -800- 333 -8108. ing around). A leader not a director. 52 years tin, Local Sales Manager, WKRN-TV, 441 Mur- freesboro Rd., Nashville, a young and a tough competitor. Equity a great Air check service: Air checks by request for Chi- TN 37210. WKRN -TV is division of Young Broadcasting and an equal op- incentive to me when I earn it. Investment possi- cago market. Call evenings 312-685-8125. ble. Let's talk. Reply Box C -1. portunity employer.

General manager. Great track record. Top indus- Spanish language television is the wave of the try references. Vast experience in large and medi- TELEVISION future. California's KCSO -TV is the only Spanish um markets. Looking for long term relationship language station serving the Sacramento/Stock - NEW WANTED MANACAITIT with solid company. Reply to Box L -23. ton /Modesto market (the 14th Hispanic market in the 21st ADI). Every month has been a growth for 100 month, but we need a highly motivated LSM /NSM SRNATIONS WANTED SALIS General manager -plus Central states affil- iate. Seeking seasoned, community- oriented with a proven track record of success to direct our leader who can sell and respects the bottom line, operation into the 21st century. Must be a strong Jason Jennings trained AE ready to close direct and is ready to grab hold of a good facility and trainer and innovator, capable of developing and sales on your Radio-TV team. UMass Amherst give it the success it deserves. State capital loca- implementing a strategic plan. If you are the per- graduate with telemarketing media direct sales tion. Please send background and references to: son, the sky is the limit. Send resume to our corpo- experience. Raised by radio sales pro father. Business Focus Services, PO Box 126, Millwood, rate office, Sainte Limited. PO Box 4159, Modesto, Kathleen Phelps. 413 -253 -2587 or 517- 321.6607. NY 10546. EOE. CA 95352. EOE. Invest in a winner! National sales manager opportunity for experi- WMAR seeks a sales & marketing executive who enced rep or NSM. Immediate opening with mar- is highly motivated and a team player. Minimum 2 STTNI110NS WANTS MOM= ket leader, WOKR -TV. Candidates must have years local sales experience preferred. Send re- strong organizational skills, local a plus. Contact sumes to Mark Distler, Local Sales Manager, Seeking entry level DJ position. Broadcasting Kent Beckwith, WOKR-TV, PO Box L. Rochester, WMAR -TV, 6400 York Road, Baltimore, MD 21212. school graduate. Looking for full or part -time posi- NY 14623. EOE. No phone calls please. EOE M/F. tion in New England but will consider elsewhere. Write Charles Urnie, PO Box 3055, Waterbury, CT General manager 15 years experience. Contract 06705. knowledge and programing. Resumes only. 1730 S. Clementine. Anaheim, CA 92802. FOE. Announcer: Mature broadcaster interested in NLLP WANES TKNNKAL Country, Oldies or Adult Contemporary format. Sales manager wanted. National leader in video Willing to relocate. Available now! Call Ed. 703- distribution to TV stations seeks LA -based ag- Assistant director of television engineering Ne- 799 -0739. gressive sales manager; sales experience a must; braska Educational Telecommunications Commis- knowledge of TV news helpful; track record in PR - sion. Under director of engineering has primary Announcer, 9 years experience returning to full or entertainment industries a plus. Salary: 30s responsibility for technical and advi- time work after finishing master's degree. Seeking plus commission, stock options, full benefits. supervision, sory support of transmission aspects of statewide position with small to medium market station, most Send resume and cover letter only, to Box C -41. educational radio network stem. formats. Will relocate. Good voice, dependable. EOE. television and s, Experience with automated and live formats. Responsible for nine N/FM transmitters and sev- Wade, 205- 222 -1750. General sales manager: Candidates must have enteen translators. High school degree plus eight sales management experience. Qualities that are years broadcast electronics experience and FCC Experienced, hard working sportscaster. Strong the most important to us are team building, lead- Radiotelephone Operator's license required. PBP in basketball, football and baseball, seeks ership, initiative and work ethic. Developed skills Equivalency considered. $32,336 minimum. Ap- collegiate level position with station committed to should include sales training, new business, ven- plication form required. Apply by June 14 to Per- sports. Over 15 years sports coverage. Has expe- dor. research and inter -departmental coordina- sonnel Coordinator, Nebraska Educational Tele- rience in news, boardwork and production. Avail- tion. This opportunity is with a Northeast affiliate communications Commission, PO Box 83111 able soon. Reply Box C -40. 100 +. Reply to Box C -44. FOE. Lincoln, NE 68501. 402 -472 -3611. AA/EOE.

IreaALeNNN Ag S1S MI GNAW 7! Engineering leader needed now: Upper Mid- News executive producer /special projects man- Graphics designer: If you want to live in a cool west 100+ affiliate needs a chief engineer. Tech- ager with experience and general management city... hear great music... and work with an award - nical and management expertise are equally im- skills, long term news events planning, fluent in winning creative team, we've got the job for you! portant to us. Transmitter experience is a must. Spanish. Send resume and salary requirements Interested designers should have creative skills in Please respond immediately with resume and ref- to: Human Resources Dept., WSCV Ch. 51 2340 both video computer and print graphics. Knowl- erences, to Box C-45. EOE. W. 8th Ave. Hialeah, FL 33010. EOE. edge of Dubner Turbo Paint Box helpful. Send resume and tape to: Mary Nelson, WKRN -TV, 441 HosVassociate producer: "Black College Sports Murfreesboro Rd., Nashville, TN 37210. EEO. Today" on ESPN. Weekly, half hour sports maga- Producer: KQED, the PBS station in San Francis- zine show. Resume, tape & writing samples to: PO NAP MIMI IMIS seeks producer for "Bay Area Newsmaker" (a Box 13397 Greensboro. NC 27415. EOE. co, daily in- studio interview program) and "This Week Are you the #2 person looking to be news direc- Producer: We're looking for a highly motivated in Northern California" (1/2 hour live reporter's tor? on the Gulf Coast is looking newscast producer. Applicant must have good round -table discussion program). Candidate must for you. Our ratings are the highest in our history. news judgement and writing skills. We need possess demonstrated experience producing stu- Need aggressive leader to take us to #1. No someone who is aggressive and creative, no dio-based news or public affairs discussion pro- phone calls. Equal opportunity employer. stackers. Tape and resume to Ed Scripps, News grams for TV, min. 5 years journalism experience Send resume to Box L -64. Director, KJRH-TV, 3701 South Peoria, Tulsa, OK, and min. 2 -3 years as a news assignment editor or 74105. No phone calls please. EOE. news producer. Knowledge /experience in North- Senior director: Strong newscast director with 3 ern California topics desired. Send resume to: years experience and 2 years supervisory experi- MP mum PROGRAMING KQED, Attn: Human Resources, 500 Eighth Street, ence. Excellent planning and organizational skills San Francisco, CA 94103. E0E. a must. Point persons for big special projects. A Pl00glTION A OTNERS proven leader with good people skills. Reply to: SITUATIONS WANTED MANAGEMENT Production Manager, WTOL -TV, PO Box 715, To- Production supervisor: Houston Public Televi- ledo, OH 43695. EOE/MF. sion seeks an organized motivator with superior Luck success, that's right, success has never technical and administrative skills. BA in Radio/TV f been a matter of luck! Rather, it is the result of Director: Early morning newscast and commer- and five years prior TV production experience with proper planning, effective management and the cial production. Must have excellent directing and minimum three years in a supervisory capacity ability to identify and utilize company assets. That people skills. Team player with can do attitude. required. Extensive background in TV lighting de- is my specialty, increasing productivity and profit- Reply to Production Manager, WTOL -TV, PO Box sign essential. Strong administrative and budget- ability by improving the utilization of existing as- 715. Toledo, OH 43695. EEO/MF. ary skills necessary. Minimum salary sets. My 15+ years of TV station and corporate $32,000 /year. Resume with references, portfolio staff experience can help your company achieve Producer: WIS -TV is looking for an energetic, and tape to Laura Gonzales, KUHT-TV, 4513 Cul- its goals. I am currently a VP for a major group with attitude. Job en- len Blvd., Houston, TX 77004. Application dead- skilled producer a positive and ready for a new and difficult challenge. Let's late news line May 28, 1991. KUHT /UH is an equal opportu- tails producing "Nightcast," our broad- talk!! Reply to Box C -32. cast, assisting in production of The 7:00 O'Clock nity employer. Report," monitoring feeds, coordinating satellite Producer SITUATIONS WANTED ANNOUNGRS information and acting as assignment editor for /director: Houston Public Television seeks a versatile individual who can demonstrate "Nightcast." Must be a proven writer, able to edit Young sportscaster looking for next step: TV or strong technical skills combined with proven cre- video tape and copy. Previous producing experi- radio. Has experience, knowledge, PBP skills. ative ability. Minimum requirements: BA/BS de- ence required. Send resume and tape to Fred Currently radio sports director in Southwest. Will gree in telecommunications and related field, or Ertz, News Director, WIS-TV, PO Box 367, Colum- travel. Steve 602 -425 -5523/602- 425 -4471 (eve- five years experience as producer- director. Three bia. SC 29202. EOE. nings). years actual producer- director experience in stu- dio and location production. Supervise and direct SITYTIONS WANTED TWNNtAE News producer: We are seeking sharp, dynamic production, engineering and design crews and producers for current and future openings. We are camera talent. Direct multi- camera production. 4 25 years broadcast engineering. 14 years as a #1 ranked ABC affiliate in the 56th market with Create and manage alp aspects of television pro- hands -on television chief engineer & director of daily newscasts, a satellite truck and lots of bells duction including writing and budgeting for studio Experienced with complete, full ser- and whistles. Send resume and references to Per- and field projects. Minimum salary $30,000/year. engineering. vice news operations including live trucks, vehi- sonnel Director, KTUL-TV, PO Box 8, Tulsa, OK Resume with references and sample tape to Lau- and all ENG & microwave equip- 74101. EOE/MF. ra Gonzales, KUHT-TV, 4513 Cullen Blvd., Hous- cles associated ment. Please reply to Box C -26. ton, TX 77004. Application deadline May 28, Weather anchor. The ABC affiliate in the Florence/ 1991. KUHTAJH is an equal opportunity employer. Experienced and versatile operations engineer. Myrtle Beach, SC market is seeking a top -notch, Over 14 years in master control switching, tape personable weather anchor for our 6:00 p.m. and Morning show talent: New entertainment based operations/editing, satellite operations and pro- 11:00 p.m. newscasts. Vibrant presence and outgo- program needs talent with 5 years experience in duction with network affiliates and major cable or magazine format. August start. Segment ing personality are a must. You'll be outside every talk network. Excellent references. Call 612- 432 -6430. required. & night, and live on the road often. Personal appear- producing capabilities Send photo resume to: Box C -25. EOE. ances daily. Minimum three years live weather ex- SITUATIONS WAi1 NIES perience and computer graphics knowledge. No San Diego's largest post facility seeking experi- , coasters, grumps. or attitudes. This is a enced editor looking to move up. Two years on- Meteorologist with on -air experience, exclusive great job with a great team in a fun market, and we line experience with ADO a must, experience with professional broadcasting training, extensive resumes Tim want the right person. Tapes and to Ampex ACE editor and Chyron 4100 a plus. Sala- knowledge of ColorGraphics products, seeks on- Kenny, News Director, 3215 South Cashua Drive, ry depends on experience. Send resume to World air weather position. Call Brian 314- 432 -2566/305- Florence, SC 29501. No calls. EOE M/F. Video Productions, 10625 Scripps Ranch Blvd.. 424 -3950. San Diego, CA 92111. Attn: Dan Rogers. EOE. Excellent, experienced sportscaster looking for a Need strong anchor to complement our female Creative editor needed for commercial and in- fine station in which to work, also knowledgeable co-anchor. Reporting and producing skills a must. dustrial production with local ABC affiliate. ACE newsperson. 216- 929 -0131. 3 -5 years experience preferred. Send resume, editing, ADO, ESS still storer and studio lighting a nonreturnable tape to: News Director, KOTV, Box must. Experienced only. Call John Cannon at 301- Meteorologist: 3 years medium market experi- 6247, St. Joseph, MO 64506. EOE. 742 -4747. EOE M/F. ence anchoring weeknights and overseeing three man weather department. Informative weather Putilic WBGU- Meteorologist. Entry level. 50% on -air weath- Development associate: station, presentations your audience can understand are TV, individual for creative/technical produc- er...50% weather- oriented reporting and shooting. seeks my specialty. Upbeat, accurate, a real crowd tion of all on -air fund raising and coordination of Blizzards, thunderstorms -we've got it all. Non-re- pleaser. Call 601 -332 -5187. turnable tape and resume to: John Wheeler, Chief other development activities. B.S. and directing Meteorologist, WDAY-TV, Box 2466, , North experience required. Communications degree College graduate looking for general assign- Dakota, 58108. No calls please. EOE. and public broadcasting experience preferred. ment reporting position. Four years of part-time You'll write clear, concise and creative copy and radio and newspaper experience. Television in- TV news producer: One of the strongest news edit 3/4 and one inch. Salary, $20,000 -$21,000. ternship. Solid 3/4" taping and editing skills. Tom operations in the Southeast is looking for a 10 p.m. Letter; resume; annotated video tape of profes- Overlie, 712- 722 -0741. producer. The successful candidate must be a sional work; names, addresses and phone num- strong writer with proven production skills who bers of three professional references by 5/31/91 Urgent! Contact ASAP! Looking for first general takes the non -traditional approach to each news- to Search V -015, Personnel Services, Bowling assignment position in TV news. Will relocate any- cast. We have all the toys, including Newstar. Green State University, Bowling Green, OH where! Leaving military Oct '91. Will graduate Send resume, references, and non -returnable 43403. BGSU is an AA/EOE committed to a multi- June '91. Experienced in TV production, interview- tape to Steve Minium, News Director, WBRC-TV, cultural environment and offers a smoke -free ing, writing, strong camera presence too! Call PO Box 6, Birmingham, AL 35201. EOE. workplace. Greg Townsend 714- 335 -1520.

N Gassilisl hsa/1diLD MNy N 1ljP1 New York market experienced past internship. EMPLOYMENT SERVIOS Recent college grad with significant experience in NELP WANTED PROGRAMING reporting at Midwest affiliate. Looking to move to PRODUCTION & OTHERS full time reporting. Also interested in meteorology. Reporters: Are you looking for your first or sec- Let demo -tape convince you! Ken 614- 282 -3561 PGA TOUR Productions in Jacksonville, Florida ond position in TV news? We can help. Call M.T.C. or 201- 447 -3096. is seeking an art director to fill a creative /manage- at 619 -270 -6808. Demo tape preparation also ment position with 3 -5 years experience in com- available. SITIIATIONS WANTED PNOGNAMING puter graphics. Must have the ability to create and graphic Government jobs $59,230/yr. Now hir- PRODIICTION i DINERS execute computer designs and story- $16,040- boards for all of PGA TOUR Productions. Know- ing. Call 1-805-962-8000 Ext. R -7833 for current ledge of a computer paint system is essential. federal list. Aggressive young Journalist with professional Send tapes and resumes to: Mrs. Beth Larson, in television, radio and print journal- experience PGA TOUR Productions, 8160 Baymeadows Way Looking for a position in radio or television? If I ism, seeks position behind- the- scenes in sports West, Suite 300, Jacksonville, FL 32256. 904 -737- can't find you the position you're looking for, no- production. relocate. Willing to Call Seth at 516- 7001. EOE. body else can! Only $250.00 for 1 year of service. 295 -4332. Free information. Write: Bill Elliott, Consultant/ TV production position. Primary duties: Teach Headhunter, 48 Imperial Avenue, Pittsfield, MA national producer, Super, creative, talk show undergraduate courses in audio/video production 01201. seeks exciting position. NY based. Daytime /late and performance, additional duties include Intro night/comedy. 201- 827 -3452. to Mass Communications, area of specialty and BYGTTONAL BEINCIS advising. Background in production essential, preferably with broadcast or commercial produc- MKtEL1ANE011f tion house: MA required, Ph.D. and university On camera coaching: Sharpen TV reporting and teaching preferred. Rank and salary dependent anchoring /teleprompter skills. Produce quality demo tapes. Critiquing. Private lessons with for - Career videos. Our broadcast professionals pre- upon qualifications. Facilities utilize state-of -the- mer ABC News correspondent. 914-937-1719. pare your personalized video resume tape. Excel- art equipment with campus on -air Public Broad- Ju- lie Eckhert. Eckhert Special Productions. lent rates, unique format, placement assistance. cast Station and NPR. Closing date: June 3, 1991 708-272-2917. or until filled. Starting date: August 19, 1991. Send letter of application, curriculum vitae, resume For sek LPTV Murfreesboro, Tenn on air 3 years. tapes, and names, addresses, and phone num- WANTED TO NUT EQUIPMENT MTSU & 4 high school football and basketball. bers of four references to: Dr. Lee E. Scanlon, . Contact John McCreery 615- Chair, Search Committee, Station 3, Eastern New Wanted: 250, 500, 1,000 and 5,000 watt AM -FM 893-6612. Mexico University, Portales, NM, 88130. ENMU transmitters. Guarantee Radio Supply Corp., 1314 hires only U.S. citizens and aliens lawfully autho- Iturbide Street, Laredo, TX 78040. Manuel Flores lingual (Spanish /English) Primo people seeks bi- rized to work in the U.S. and is an AA/E0 employ- 512- 723 -3331. sports reporters with some anchoring experience. er. Call Steve Porricelli or Fred Landau at 203-637- Used 1" or VHS videotape. Looking for large 3653, or send resume and 3/4' tape to Box 116, Senior producer- director. West Virginia Universi- quantities. Will pay shipping. Call Carpel Video, Old Greenwich, CT 06870 -0116. ty seeks applicants for a senior level television 301- 694 -3500 producer. Production responsibilities includes full Attention employment-seekers. We rescue me- range of University needs: academic, student re- Top dollar for your used AM or FM transmitter. dia professionals from the avalanche of job-hunt- cruiting, public relations, athletic events. Facilities Call now. Transcom Corp., 800- 441 -8454. ing! FREE referral nationwide. No placement fees include excellent state -of- the -art equipment. Can- or contractual obligations. From major- market to didates must have a Bachelor's degree in Broad- entry- level. Register today -- and find your place or related field, and casting three years experi- EOR SALE MNIIPMENT in the sun! Media Marketing/THE HOT SHEET, PO ence as a producer- director. Experience with a Box 1476 --PD, Palm Harbor, FL 34682-1476. 813- major university is desirable. Salary, $22,248. Ap- 786-3603. plications must be received by 5:00 p.m., May 31, AM and FM transmitter, used, excellent condi- 1991. Candidates should send application letter, tion. Guaranteed. Financing available. Transcom. Reporters memorize again with instant -0888. -never current vita, and names of three references to 215- 884 FAX 215 -884 -0738. memory wireless ear prompter and instructional Director, WVU Radio & Television Services, Route video! Free brochure. Performer's Technologies, 1KW AM transmitters: Cont. 314R1 (1986), Har- 10, Box 304 -B, Morgantown, WV 26505. WVU is PO Box Atlanta, 404- 233 ris BC1H1 (1974), RCA BTA 1S (1976), Transcom 52541, GA 30355. -0283. an equal opportunity/affirmative action employer. Corp., 800 -441 -8454, 215- 884 -0888, Fax 215- Improve your Job chances. Get your audition 884 -0738. tape analyzed. Write BYZCOM, 116 W. Florida Ave., Urbana, IL 61801. AM transmitters: Collins 820E/F, 10KW (1974), SITUATION WANTED INSTRUCTION Cont. 316F, 10KW (1980), RCA BTA 1OU, 10KW (1972), Harris BC10H, 10KW (1972), RCA BTA 5L, 5KW (1977), CCA AM5000D, 5KW (1972), McMar- position for Recent MA graduate seeks teaching tin BASK, 5KW (1980), Transcom Corp., 800 -441- Fall '91 semester. Interests include broadcasting, 8454. 215- 884-0888, Fax 215 -884 -0738. film & journalism history, audio production, broad- tr cast journalism & introduction to the mass media. FM transmitters: BE FM30, 30KW (1983), Collins ALLIED FIELDS Contact: Daniel C. Wilhoft. Jr., PO Box #1082, 831G2, 20KW (1975), RCA BTA 20E1, 20KW South Orange, NJ 07079, 201 -763 -8843. (1973), BE FM10B, 10KW (1990), Harris FM10K, 10KW (1980), Cont. 814R -1, 2.5KW (1983), CCA 2500R, 2.5KW (1978), Harris FM1H3, 1KW (1976), IMP WANTED SALES Transcom Corp., 800- 441 -8454, 215 -884 -0888, Fax 215 -884 -0738. SITUATIONS WANTED PROGRAMING If you are a self - Ready for a six -figure income? PROMOTION & OTHERS Transmitters, radio & television: TTC manufac- starter with broadcast sales experience and want tures state -of-the-art low power and full power to own and build your own business, we have a television; and FM 10 Hot radio -TV custom jingles/musical themes. For transmitters watts to 50Kw, great opportunity to discuss with you. CASCOM solid state from 10 station call letters, news programs, local produc- watt to 8Kw. Call 303 -665- Syndication is looking for full -time representatives 8000. to market a wide variety of industry- related prod- tions, etc. Complete package price only A. Bruneau -free today ucts, including a library of stock animated effects, $2999.95. Call Edmond toll FM antennas. CP antennas, excellent price, quick at 800 -735 -1116. music libraries, pre -produced commercials and delivery from recognized leader in antenna de- custom commercials featuring Such characters as sign. Jampro Antennas, Inc. 916 -383 -1177. Ernest P. Worrell (Jim Varney) and Jose Jiminez (Bill Dana). Markets already committed include TV antennas. Custom design 60KW peak input New York City, Los Angeles, Philadelphia, DC, SALB TMMER power. Quick delivery. Excellent coverage. Rec- Atlanta, Baltimore, Kansas City, Nashville, San ognized in design and manufacturing. Horizontal, Francisco, Portland, Houston, Chicago, Seattle, Kiss your butterflies goodbye! Speak with com- elliptical and circular polarized. Jampro Antennas, Miami, Orlando, , Tampa, Hartford, fort, confidence. conviction. Presentation skills Inc. 916 -383 -1177. Jacksonville, Ft. Myers, Bakersfield, Richmond, workshops for sales people/GSM's/GM's. Videota- Raleigh- Durham, Mobile and Evansville. Markets ping /critiquing. Groups/privately. Make your next 1000' tower. Standing in Albion, Nebraska. Heavy are closing rapidly. If you are serious and quali- presentation your best. Call Jon Rosen, Impact Kline tower includes 6.1/8" coax. Purchase in fied, don't wait. Call Lee Michaels at 615 -242- Communications, 212- 557 -5610. "25 years of place with land and building, or move anywhere. 8900. EOE. broadcast/training expertise." Call Bill Kitchen, 303 -786 -8111. idsaimlig fNay 16 191 OeMiNd RI Blank videotape: Betacam. 3/4" & 1". Broadcast RADIO Situations Wanted News quality guaranteed and evaluated. Betacam - 20's $4.99.3/4" - 20 minutes $5.99, 3/4" - 60 min- Help Wanted News utes - $8.99. 'I" - 60 minutes $24.99 in quantity. WHAT'S WRONG? Magnetically examined, cleaned and packaged. I You Guaranteed to perform as new. Sony, 3M, Fuji, or In 4 months haven't had one call. Ampex. For more info. call Carpel Video toll free, hire journeymen ad inexperienced 1-800 -238 -4300. oop college grads. Why not me? Is it talent I was one of the top sports Broadcast equipment (used): AM/FM transmit- ÁM1300 V FM1057 ters. RPU's, STLs antennas, consoles, process- anchors/producers /reporters for AFN ing, turntables, automation, tape equipment, mon- The Ra' - --1 H/TV. (And our talent was demonstrably itors, etc. Continental Communications, 3227 Meteorologist at The Radio Leader better than some of the anchors I'm Magnolia, St. Louis, MO 63118. 314 -664 -4497. watching here in ADI 45.) Exposure? FAX 314 -664 -9427. for Weather. Be the only radio mete- 750 you already have my orologist in West Michigan, with the Over of resume on tile, or have seen my ads tools you need: RADAC, DIFAX, Equipment financing: New or used. 36-60 etc. here and in RTNDA and ASA months, no down payment, no financials required Changable weather here means newsletters. 14 years under $35,000. Refinance existing equipment. Experience? this is high -profile position; degree Ft/TV 4 8 ENG Mark Wilson, Exchange National Funding. 1 -800- sports; TV anchor; 275 -0185. in meteorology or equivalent. Con- reporter /producer, regularly writing and tact: producing local specials. I've also built Lease purchase option. Need equipment for The Feds will even your radio, television or cable operation? NO Robb Westaby, PD, WOOD, 2 staffs. Money? pick up as much as of my down payment. NO financials up to $70,000. Car- 180 N. Division, $20,000 penter & Associates. Inc. Voice: 504- 764-6610. salary with the right deal. Fax: 504-764-7170. Grand Rapids, MI 49503 EOE I'm the best bargain on the market. Location, market size - no problem. (I Save on videotape stock. We carry 3/4" & 1" 198 loves it!) R evaluated broadcast quality videotape. 3/4 20 have a friend in ADI who or TV, Cable, Community TV, or min. - $4.59. 60 min - $7.49. All time lengths Situations Wanted Management available. Try us you'll like us. Call toll free IVC Corporate. I have experience, 800- 726 -0241. affordability, stability, and the most

saleable product on the market. All I I WANT TO BUY 500' utility tower. New, on ground, ready to ship. need is a phone call. Call Bill Kitchen, Sunbelt Media 303-786-8111. YOUR RADIO STATION

If property is not profitable, I will build it Stan Kosmoski Two Harris cameras, model J TC5OB, complete into a winner - with an option to buy. Re- 215- 777 -5664 with camera control, power supply, 100 ft. Cam- cord setting sales, collections, cash flow era cables, low hours on pick up tubes, all techni- and ratings. Former owner president, VP. cal manuals, some spare parts. $3,000.00 each. Call 317 -285 -1891. Reply Box C -31 ALLIED FIELDS Wanted Management UHF TV transmitters 2 avail. 30KW, 110KW. Low Miscellaneous Help band 4 good Klystrons low price. Bill Kitchen, Sunbelt Media. 303 -786 -8111. EDWARD ST.PE' PUBLIC RELATIONS 2 edit systems with GVG -141 & 110, Graham - Patten 608, all monitoring, console, wired for 4 AND SALES MANAGER VTR's. Also Abekas A53D (2ch w/warp), A42, 4 NATIONAL WEATHER NETWORK BROADCAST MONITORING BVW -75, 2 BVW -65. All have low hours and are AMERICA'S #1 BARTER WEATHER SERVICE FOR NYC broadcast monitoring company available immediately. Fax Technical Leasing Co. RADIO SEEKING NEW AFFILIATES IN TOP 100 RA- seeks bright, aggressive fast -track sales Attn: Chuck Heuer 212 -752 -3745 for more info or DIO MARKETS. AMS CERTIFIED /OVER 200 AFFILI- professional to manage staff of 8 AE's in ATES ON -LINE call 212-752-3010. busy PR service environment. Minimum 5 CALL AFFILIATE MANAGER yrs sales exp with heavy PR agency con- -6673 Ampex VPR- 6/TBC -6 and VPR- 80/TBC -80 with RODGER OWNBY: 601- 352 tact as well as 3 -5 yrs management exp SI, TC, new heads. 2800 hours. Good condition. with excellent communication, interperson- $26K and $18K. 507- 433-0678. al and PC skills (WP and Lotus 1 -2 -3). Business Opportunity Salary plus commission. Please send RCA cameras: 5 complete RCA TK47 cameras, resume along with salary history and requirements, to: Dept. RPQ Fujinon lenses, 2 setup terminals, 1 DSU, Anvil FM & TV TOWERS WANTED cases, RTS intercom. Spare parts, boards, CPU, RADIO TV REPORTS camera head, operate panel. Also RCA TK86 cam- Does your station need to pay down debt, 41 East 42nd Street New York, NY 10017 eras. Very reasonable prices. Call Eric Address buy new equipment, maybe buy another Foal OppuNity DrplM IWF 215- 626 -6500. station ? ?? Sell us your tower, lease back its use. Purchase price based on tower Used towers. Dismantled. Self- supporting and cash flow. No naked towers. Call Keith Employment Services guyed. 502- 826 -8700, Nationwide Tower Compa- Miller, Miller Tower Company ny. 212 -582 -2063 WHY MEDIALINE INSTEAD OF 900? Production studio-complete: Remote multica- Because MediaLne mera, IKE- CCD's. Sony 3/4" portable. 3/4A -B edit Lets lobs taken ONLY FROM THE HIRING SOURCE racks...the works. Perfect for LPN 2 TELEVISION console, Oilers FAST FORWARD. REWIND and PAUSE lunchar . years old. Call 602- 792 -0327. Averages 65 -85 NEW. CONFIRMED TV LISTINGS per Situations Wanted Management week Has an EASILY ACCESSIBLE OFFICE STAFF to answe Ikegami lens: Like new Canon J13x98 IRS II with questions. extender 60% discount, $2,500 703-642 -3915. ALLOWS YOU TO PICK UP LOTS MORE JOBS FOR LOTS LESS MONEY! DIRECTOR, OPERATIONS & ENGINEERING 1972 Harris MW-50 50kw transmitter on 540Khz. Ask around - !hose in the business will tell you 18 years television engineering experience. 11 years Taken off the air January 1990. Good -excel cond. NOBODY DOES IT BETTER THAN MEDIAUNE in supervisory capacity. Major facility construction; removal freight To subscribe call e00- 23780731Cali!mne 408 -648 -5200 $35,000 OBO. Buyer pays for and ENG/SNG. Rf systems; Telecommunications; HDTV; FOB Lake Alphred FI. Contact Chuck Jones, Budgets: Team building. WGTO 407 -656 -5440. 217 Madison Ave. 4r4 Used FM antenna's for sale: Shively med. power , VA 22068 THE ARE ERI Hi power one bay, and more. Call (703) 338-3838 BEST JOBS ON THE LINE 6813 -2. P O Box 51909. Pacific Grove. CA 93950 SCMS 1- 800 -438 -6040.

$2 Classified Broadcasting May 20 1991 Employment Services Continued For Sale Stations Continued EARLY FLORIDA Find A Job Today! AM E. COAST MAJOR MKT. $25K DOWN DEADLINE FM RESORT MARKET $950K B Broadcast Jobline Is the largest AM/FM dally report of TV and Radio Jobs) GREAT TERMS 50KW $1.2M NOTICE AM/FM GULF COAST $1.8M No subscriptions credit cards or 50KW checks Jobs, Call when Hadden A. Assoc. Due to the Memorial Y ks to get Orlando Fast forward /rewind functions 407 -365 -7832 Day Holiday, saves time and money) Deadline for the June 1'900 -786-7800 BJobLine S2.29 per rrelule 3, 1991 issue is FOR SALE Friday, May 24, 1991. KASL -AM, NEWCASTLE, WYOMING. PRICE $60,000 CASH. STATION HAS AN ANNUAL >..n. 1r\>Arrsr.ri. > tr'trv GROSS OF FROM $100,000 TO $140.000 si .I I 1!Al WM EACH YEAR OVER THE PAST FIVE YEARS. BROADCASTING'S Press: L Radio jobs, updated daily CALL: 605- 347 -4557 OR CLASSIFIED Television lobs, updated daily WRITE: BOX 687, STURGIS, SD. 57785. RATES I Hear "talking resumés" All orders to place pass Pied aos d all correspondence 141 To record "talking resumés" and employers to record job openings pertaining to this section should be sent to: BROADCAST- ING. Classified Department, 1705 DeSales SI.. NW., memo improve lob r5 Weekly to your Washington. DC 20036. 202- 659 -2340 (Information only). search technique AM /FM: DOUBLE OUR $400K Payable In advance. Check, money order or credit card 1 -900- 726 -JOBS (Visa or Mastercard). Full and correct payment must ac- `199rrarm,- (5 6 2 7) ANNUAL GROSS company all orders. All Orders must be in writing by either letter or Fax 202 -293 -3278. II payment is made by credit 100KW FM: 24HR, AM. Strong sales GM to make card indicate card number. expiration date and daytime equity investment 8 lake control in substantial No. phone number Ariz. Mountain community of 100,000 + pop. Realistic For Sale Stations to double sales over 36 months. Deadline is Monday at noon Eastern Time for the follow- ing Monday's issue. Earlier for issues Call 1.800. 533-2910 deadlines apply published during a week containing a legal holiday. A special notice announcing the earlier deadline will be S. FLA FULL C FM published above this ratecard Orders. changes, and/or cancellations must be submitted in writing. NO TELE- Booming Market PHONE ORDERS. CHANGES. AND/OR CANCELLA- TIONS ACCEPTED. For sale by owners WILL BE MID -ATLANTIC FM When placing an ad. Indicate the EXACT category de- sired. Television. Radio. Cable or Allied Fields. Help Reply Box L -73 Class A FM Wanted or Situations Wanted: Management. Sales. News. In etc If this information is omitted. we will determine the Top 50 Market appropriate category according to the copy NO make Low Overhead goods will be run I all information Is not included No TOP RATED ALBUQUERQUE With Good Cash Flow personal ads AM FM FOR SALE BY COURT Rates: Classfied listings (ran -display) Per issue. Help Reply to Box C -46 Wanted $1 20 per word. $22 weekly minimum Situations ORDER. PRICED AT LESS Wanted. 600 per word. SI I weekly minimum. All other THAN ONE TIMES GROSS. classhcauons $1.30 per word, $24 weekly minimum.

CALL JOHN EMERY. Rates: Classified display (minimum 1 Inch. upward in hall Inch increments) Per issue- Help Wanted- $90 per inch (505) 242 -0626 GIANT UNIQUE MARKET Situations Wanted. $50 per Inch. All other classifications. 5120 per inch. For Sale Stations. Wanted To Buy Stations. CALIFORNIA F.M. Public Notice 6 Business Opportunities advertising re- NEW 6,000 WATT F. M. 400' TOWER quire display space. Agency commission only on display TURN BANKRUPT STATIONS THAT SERVES ONE OF THE NATION'S FAST- space. Frequency rates available. EST GROWTH MARKETS INTO BUCKS Blind Boa Service: (In addition to basic advertising MINORITIES ARE ENCOURAGED TO RE- costs) Situations wanted $5 per ad per issue All other day or lease failing stations and make them low SPOND - GREAT OPPORTUNITY classifications. $10 per ad per issue. The charge for the overhead satellites of your SUPER STATION. FAX: 803- 297 -7186 blind box service applies to advertisers running listings Call Dan at Marti and display ads. Each advertisement must have a senor- ate box number BROADCASTING will not forward tapes. details onPlan A. for transcripts. portfolios. waling samples. or other oversized (817) 645 -9163 materials. such materials are returned to sender Do not use lolders. binders or the like. Replies to ads with Blind Boa numbers should be addressed lo Box (letter 6 number). c/o BROADCAST- Kepper, ING. 1705 DeSales SI.. NW, Washington. DC 20036. Tupper & Please do not send tapes. \)IHITLEY Word count: Count each abbreviation. initial. single figure or group of figures or letters as one word each.

Fugatt E Symbols such as 35mm. COD. PD.etc. . count as one word each. A phone number with area code and the zip code count as one word each. MW Single Stns Arkansas AM /FM Combo Metro market The publisher is not responsible for errors in printing w /strong C.F.s $1,250,000 with $250,000 down due to illegible copy -all copy must be clearly typed or printed. Any and all errors must be reported to the (approx. 7x's) FM Class C Classified Advertising Department within 7 days of pub- lication date. No credits or make goods will be made On 5495 Beltline Rd. Suite 340 errors which do not materially affect the advertisement. 300 Knightsbridge Parkway, Suite 360 Dallas, TX 75240 Publisher reserves the right to alter classified copy to conform with the of Title VII of the Civil Rights Lincolnshire, Illinois 60069 provisions 214-788 -2525 Acl of 1964. as amended Publisher reserves the right to Phone: 708 / 634 -9258 abbreviate. alter, or reject any copy

Broadcasting May 20 1991 d.tfnd B3 FATES & FORTtTNES

KBIG(FM) Los Angeles, named general & Powell Radio, Chicago, named Mid- sales manager. west manager there. Douglas M. Levy, MEDIA from WCKG(FM) Elmwood Park, Ill., Phil Adams, account executive, Telerep, joins Katz & Powell Radio, Chicago, as New York, joins Group W Television account executive. Sales, Los Angeles, in same capacity. Doug Kiel, execu- Account executives at Eastman Radio tive VP, radio, Stacie Colbeth, Eastern sales director, named regional sports specialists: Ange- Inc., New York, named WTMJ Inc., Mil- Cable Networks lo Scialfa, New York; Mike Kinna, De- waukee, owners VP, sales, Eastern division there. troit, and Denise Muntzner, Los Ange- of two AM's, Paul Damp, supervisor, advertising les. three and FM's sales traffic, Arts & Entertainment Net- regional sales manager, three TV's, and Terry Johnson, work, New York, named manager, ad- KAKE -TV Wichita, Kan., named national VP and general vertising sales traffic. manager, co- sales manager. owned WKTI(FM) Craig Simon, VP and general manager, there, named ex- NBC Radio Network and Talknet, joins ecutive VP, WTMJ Video Jukebox Network Inc., Miami, as PROGRAMING Kiel Inc. general manager, advertising and new business development. K. Patrick Meehan, communications Burt Rosenburgh, president, Premiere lawyer, Leibowitz & Spencer law firm, Tom Forst, general sales manager, Entertainment Corp., joins MTM Tele- Miami, joins Palmer Communications WHCT -TV Hartford, Conn., joins vision Distribution, New York, as sales Inc., Fort Meyers, Fla., as general coun- WTXX(TV) Waterbury, Conn., as local and marketing consultant, Northeast re- sel. sales manager. gion. Beth Vershure, program manager, Chuck Kellner, former account execu- Teri Rawson, director of series develop- KAET(TV) Phoenix, named station man- tive, Westwood One Radio Networks, ment, MGM/UA Television, Culver ager. joins PIA Radio Sports, Chicago, as VP, City, Calif., named VP, longform de- director of sports marketing, succeeding velopment. Bill Moore, station manager, KUSI -TV Larry Grossman, VP, national sales, in charge of San Diego, named VP and director of NBC Cable Sales, Chicago. Don Wol!man, executive broadcasting. production, dick clark productions inc., Larry Grossman, VP, sales and market- Los Angeles, named VP, production. Gene Napier, VP, operations and acting ing, Public Interest Affiliates Radio general manager, WJCr(TV) Jacksonville, Sports, joins NBC Cable Sales, Chica- David J. Bloomfield, formerly from Gib- Fla., named executive VP and general go, as VP, national sales. son, Dunn & Crutcher and Pircher, manager. Nichols & Meeks law firms, Los Ange- les, joins Spelling Entertainment Inc., Jack Mix, VP and general manager, there as counsel. WQSI(AM)- WZYQ(FM) Frederick, Md., joins KXXR(FM) Liberty, Mo. (Kansas Hugh Panero, VP, business operations City), as station manager. and pay -per -view, Time Warner Cable Group, New York, named VP, pay -per- Rennold E. Madrazo, sales manager, view programing and distribution. WKSF(FM) Asheville, N.C., named gen- eral manager. Robert Whitehill, marketing representa- tive, Franklin Resources, San Mateo, Appointments at WBRZ(TV) Baton Calif., joins Moviestore Entertainment, Rouge, La.: Doug Manship Sr., former Los Angles, as assistant manager, acqui- president, named chairman of board; sitions. Richard F. Manship, general manager, Grossman McGowan named president, and Pat Cheramie, Tim Rae, assistant general manager, Viacom Cablevision, San Francisco sys- former assistant general manager, VP, operations William J. McGowan, tem, named general manager, North Bay named general manager. Stations Inc., and sales, Fox Television region, San Rafael, Calif. Gary Ze- New York, as joins Discovery Channel, Viacom senior VP, advertising sales. lamsky, director of operations, Cablevision, Puget Sound, Wash., SALES AND MARKETING Debra Hanson Hirsh, account execu- named VP, operations. tive, KSDK(TV) St. Louis, Mo., joins Terry Botwick, VP, original program- KGW -TV Ore., in same capaci- president, Tangram Portland, ing, The Family Channel, Virginia Michael Tardif, ty. computer design and consulting firm, Beach, Va., adds duties as executive Beverly, Mass., joins Backer Spielvogel Jill Crawford, local sales manager, VP, Family Productions Inc. Bates Inc., New York, as creative com- KHMX(FM) Houston, joins The Interep Suzy Mayzel, program director, KOIT- puter design director. Radio Store, there as VP, marketing. AM-FM San Francisco, named VP of pro- Steve Oshin, local sales manager, Edward Papie, account executive, Katz graming.

64 Pates a faitaaas MaaitasN g May 1I 1,91 Gary Considine, uling; Norman Schoenfeld, director of editor; Charles Barker, former assign- VP, production talent and artist development, named ment editor, WHO -TV Des Moines, Iowa, operations, NBC VP, program and artist development; named to same capacity, and Stan Productions, Bur- Jackie Sharp, executive producer, long - Miller, 6:30 p.m. and 11 p.m. anchor, bank, Calif., form programing, named VP, produc- KFMB -TV San Diego, named 6 p.m. an- named senior VP tion and original programs, and Tom chor. and executive in Tercek, director of on -air promotion, charge of produc- named VP, on air promotion. Appointments at WBFF(TV) Baltimore: tion- tape. Dennis Bob Shilling, news director, WBAL(AM) A. Brown, senior program Baltimore, named managing editor; Joe executive VP, Laura Lee Mall, TV manager, WXEL -Tv West Palm named DeFeo, morning producer, WTTG(TV) productions, ITC Beach, Fla., director TV programing promo- Washington, named executive producer; Considine Entertainment of and tions. Dianna Rosborough, producer, WBAL- Group, joins NBC Productions, as se- Tv Baltimore, named to same capacity; nior VP and executive in charge of pro- Kurt Bartolich, programing coordinator Scott Brady, producer, WRtc(TV) Rich- duction, film. and director, associate program mond, Va., named to same capacity; KSMO(TV) Kansas City, Mo., joins Dona Cooper, director, story depart- WSET -TV WDAF -TV there as programing coordina- Sonja Danielson, producer, ment, NBC Entertainment, Burbank, tor. Lynchburg, Va., named associate pro- Calif., named director, current drama ducer; Melissa Tallman, producer, programs. WCBD -TV Charleston, S.C., named asso- Patty Steele, air personality, WHTZ(FM) ciate producer; Anji Taylor, overnight Nick Lombardo, VP, production, Newark, N.J. (New York) and Turner Network assignment editor, WMAR -TV Baltimore, Television, Los Ange- WEGx(FM) Philadelphia, adds duties as named night assignment editor, and les, named senior VP, production. host, Unitar's The Weekly Special. Scott Livingston, photographer, WMAR- Gregory Payne, senior corporate coun- Jim Barron, morning air personality, TV Baltimore, named senior photogra- sel, D1C Enterprises, Los Angeles, WLKI(FM) Angola, Ind., joins WOWO -AM- pher. named VP, legal and business affairs. FM Fort Wayne, Ind., as midday air per- Tony Kiernan, VP and general manager, sonality, succeeding Jim Reed, air per- WLWT(TV) Cincinnati, joins King World sonality, WTCB(FM) Orangeburg, S.C. Productions, New York, as director of (Columbia). TECHNOLOGY corporate development. Harlan Freedman, freelance production manager, Los Angeles, joins Playboy Mark L. Dziekan, formerly with NEC, Video Enterprises Inc., there as produc- joins Toshiba America C.P. Inc., Buffa- tion manager. lo Grove, Ill., as manager, marketing and product development, Professional Peggy Bonner, traffic manager, Prism, Video Systems Group. Bala Cyncwd, Pa., named schedule manager. Ron Bassett, manager, customer ser- vice, Ampex Corp., joins Sony Opera- tions and Technical Services Co., Tea- neck, N.J., as regional manager, Northeast region. Glenn Govier, service NEWS AND PUBLIC AFFAIRS planning manager, broadcast products, Kiernan Hawkins Sony, Teaneck, N.J., named supervisor, field service operations. David S. Broder, national political cor- Phelps S. Hawkins, director of news and respondent and columnist, The Washing- Robert Sambor, public affairs, WTTw(TV) Chicago, joins ton Post and Jack W. Germond, from Central region VP American Public Radio, Minneapolis, as The Baltimore Sun, will appear regularly of sales, Panduit senior VP and director, news and special Chicago, events. on CNN, Washington, as political ana- Corp., lysts. named Western Philip J. Riley, historian, Universal Stu- regional VP of Daphne Polatty, from Republican Na- sales, Phoenix. dios, Burbank, Calif., named technical tional Committee, Washington, joins adviser and historian, Select Media ABC News, there as manager of news C. Fi- Communications, annual Halloween James information. shinger, formerly special The II, and Horror Hall of Fame from named board member. Marcie Ersoff, managing editor, The Cellular One, Iselin, N.J., Enquirer, joins Ameri- Rick Wilcoxen, branch sales manager, Cincinnati Great joins National can there as VP Sambor BMG Distribution, Chicago, named di- Broadcasting, of news, Gateway Video, group. rector, national sales, New York. TV Plainsboro, N.J., providers of uplink/ John Corporon, senior VP, news, downlink satellite services, as finance Jeff Greenstein and Strauss, writers Jeff WPIx(TV) New York, elected VP for TV, manager. and producers, Los Angeles, join Uni- Associated Press Broadcaster Services. versal Television, Universal City, Matt Ward, training manager, Studer Calif., writing and producing original Gail Bending, news manager, WJZ -TV Editech Corp., Menlo Park, Calif., programing for network production dis- Baltimore, named on -air manager. named training and product manager. tributed by MCA. Appointments at KSTP -TV St. Paul: Walt Lowery, from Gentner Electronics, Appointments at VH -1, Los Angeles: Carolyn Marinan, assignment editor Salt Lake City, joins Broadcast Supply Sal LoCurto, director of music program- and general assignment reporter, KARE West, Tacoma, Wash., as sales repre- ing, named VP, programing and sched- (TV) Minneapolis, named assignment sentative, Southwest region.

Broadcasting May 20 1991 Fates & Fortunes 85 Wilder Baker, chairman and CEO, War- to 1980. Thomas produced and narrated Fed- PROMOTION AND PR wick Baker & Fiore Inc., New York, syndicated radio series for National elected president, The Advertising Club eration of Independent Businesses from of New York. 1981 to 1986, and most recently was news director at wrKN(AM) Pinellas Allen S. Hammond IV, associate direc- Percelay, Park, Fla. (St. Petersburg). Survivors David tor and professor, New York Law daughters, executive producer, include his wife, Lee; two School, named director of media center. and four Laura and Andrea; four sisters Productions and 12- New trustees elected at NAIPE Interna- grandchildren. year veteran of CBS tional's Educational Foundation, Los Marc Gibson, 51, sports anchor, KGG-TV where he was VP, Angeles: Vicky Gregorian, VP, program San Francisco, died of heart attack in News, VP, services, WHLL(TV) Worcester, Mass.; CBS San Pueblo, Calif., April 30. Before CBS/Broadcast George A. Heinemann, president, KGO-TV in 1982 as general as- Group and VP, sta- Showmakers Inc., and Joe Zaleski, pres- joining ident, Joseph D. Zaleski Inc. signment reporter, Gibson worked as tion manager, White House correspondent for Sheridan wces -iv New Scott Fitzpatrick, senior editor, Radio Broadcasting Network. From 1975 to York, joins Jacobs Business Report, joins H.B. La Rue Me- 1981 he was correspondent and anchor Percelay & Gerber Inc., Los dia Brokers Inc., Annandale, Va., as for NBC Radio News Network and earli- Angeles, creative agency specializing in broker. er in career was correspondent for Public broadcast entertainment, as managing part- correspondent, National Broadcasting System and Independent ner. Deborah Amos, Public Radio, London, named Nieman Network News. Gibson additionally was Jay Curtis, director of advertising and mar- Fellow at Harvard University, Cam- an anchor and reporter at WBAP(TV) Fort keting, Broadcast Promotion and Marketing bridge, Mass. Worth. He is survived by wife, Rosa; Blore & Bill Mc- four children and five grandchildren. Executives, joins Chuck named winner of Donald Inc., Los Angeles, as director of Walter Cronkite, at 12th Banff Tele- George A. Powstenko, 64, partner, creative services. Award of Excellence vision Festival. Smith and Powstenko broadcasting and Patrick McFarland, national publicist, telecommunications consultants, Wash- Ronald senior VP and chief Network, New York, J. Doerfler, ington, died May 11 of blood infection Arts & Entertainment Cities /ABC named senior publicist, corporate communi- financial officer, Capital associated with lymphoma there. He is Inc., New York, presented with The wife, Valentia; daughter, cations. Dickin- survived by Pinnacle Award from Fairleigh Tamara, and mother, Anastasia. Lauren Bacigalupi, production specialist son University, Madison, N.J. The Pin- and promotions producer, WRlcfrv) Rich- nacle Society selects alumni based on Steve Broome%, 52, engineer, died mond, Va., named news promotions man- success or distinction in their chosen March 23 in Casper, Wyo., after com- ager. Andrea E. Kent, production spe- field, significant contributions to society plications following surgery. He devel- cialist and programing information and humanity and service to the Univer- oped KAWY(FM) Casper, Wyo., in 1967 coordinator, WRIC named community rela- sity. for Modcom Corp. He had stints at tions manager. Gates Radio, Quincy, Ill., CBS Labora- tories, Stamford, Conn., and was direc- tor of engineering at Harriscope Broad- ALLIED FIELDS DEATHS casting. At time of death he was engineering head for KGWC -TV Casper, Timothy C. Alders, former senior asso- Duff Thomas, 57, veteran radio broad- Wyo. He is survived by wife, Coleen; ciate, Korn/Ferry Intemational, Los An- caster and correspondent, died of an an- four sons, Sean, Chris, Sam and Matt, Gary Kaplan & Associates geles, joins eurism May 11 in Arlington, Va. In and sister, Martha. executive search firm, Pasadena, Calif., early 1960's, Thomas began his career as VP. at WFAX(AM) Falls Church, Va. From Franklin Lee Mewshaw, 66, retired ex- Chairman Solomon, president, Warner 1965 to 1968 he was correspondent for ecutive assistant to late CBS Michael J. of stroke in Al- International Television Distribu- United Press International, for ABC ra- William S. Paley, died Bros. 7. Mewshaw aided tion, Burbank, Calif., awarded honorary dio and TV from 1968 to 1973, and then exandria, Va., May 26 years before his retirement doctor of law at Emerson College, Bos- covered White House and Congress for Paley for in 1989. He is survived by ton. Mutual Broadcasting System from 1974 from CBS brother, James. Thomas A. Carlin, 62, TV actor, died of INDEX TO ADVERTISERS heart failure May 6 in New Rochelle, N.Y. He had stints on Kraft Television Agence France -Presse Cover 4 BPME -BDA 19 Caballero Theater, Alcoa -Goodyear Playhouse and Studio One. He portrayed daytime Spanish Radio 38 Cadena Radio Centro 43 Cannell Distribu- TV character Fred Metcalf on Search for tion 8 -9 Capstone Communications, Inc. 71 CBS Television 11 Tomorrow and had appearance on The Classified ads 78 -83 Columbia Pictures 22 -23, 24 -25 Focus Guiding Light. Surviving him are wife, Frances; two daughters, Amanda and on the Family 45 Gammon Media Brokers, Inc. 68 GE Ameri- Sarah; four sons, Paul, Tony, Peter and can Communications Cover 2pg.3 Media Venture Partners 69 John; brother Philip, and two grandchil- dren. MMT Sales, Inc. 7 MTM Television Distribution Cover 1 Orbis Communications 12 -13 Professional Cards 77 Services Direc- John Gray Trezevant, 67, former execu- tive with National Association of Broad- tory 76 SIS Radio Network 48 Spanish Broadcasting System, casters, died after short illness May 9 in Inc. 46 -47 Tichenor Media System 41 Viacom 16 -17 Tiburon, Calif. Cause of death was not disclosed. Survivors include his wife VyvxNVN 26 and three sons.

136 Fates & Fortunes 4adaeNq May M 1991 FIF'l'H EST4TER

IAN RAE: FOX'S MAN IN THE NEWS

laying an integral part in Rupert several capacities have placed him close Murdoch's news operations for to the Fox executive. Former Current Af- the last 30 years, Ian Rae has fair host Maury Povich, in his just -pub- worked on three continents in a string of lished book, "Current Affairs: A Life on positions that have ranged from editor the Edge," describes him as "reliable, and publisher of The Star supermarket competent, worshipful, protective and ut- tabloid to news director of the number - terly loyal." one rated independent news show in "I marvel at how quick he went from New York. And as Fox continues to print to television," said Bob Kreek, expand its news initiatives, the Austra- president of CTV: The Comedy Net- lian native continues to expand his re- work, who met Rae while running the sponsibilities. Fox -owned station group. "He has real "I just take on a job, and it's another solid commercial instincts." job," Rae shrugs matter -of- factly. "I've Rae said he often looks for TV jour- covered important political events, I've nalists with print backgrounds when hir- worked all kinds of newspapers and now ing, which is little surprise considering television." his own career. Following his years as a Rae's career has taken him on a long daily reporter, Rae moved to Austra- journey since his first professional job body comes to talk to me or talks to any lia in 1966 to head Murdoch's TV Week. with the Daily Mirror in 1952, the Aus- officers in the company, it's always, By 1969, he became editorial director of tralian newspaper later purchased by 'When are you going to start a network The Southtown Press, the parent compa- Murdoch. He spent the early part of his news ?' " he said. "It ny of TV Week and a career as a general assignment reporter doesn't matter how Ian G. Rae number of other best- in Australia, the U.S. and the UK for a many ways I tell them Executive VP, news, Fox selling Murdoch maga- number of newspapers, often switching we're not, it comes out Television Stations; VP, news zines. gears to cover a murder trial one day and that we are. The fact of director, WNyw.ry New York; His work at The a celebrity profile the next. the matter is, we're not. executive producer, A Current Southtown Press even- Those years proved to be a valuable The stations prefer their Affair; b. February 7, 1936; cadet tually led to his ap- training ground for his later move to own local news to begin journalist, grade journalist, pointment in the U.S. Fox, where, along with Joachim Blunck with, and I really be- 1952 -57, The Sydney Sun; as editor and publisher and Peter Brennan, he helped create the lieve that you're going reporter, subeditor and Canberra of The Star, the super- trend -setting tabloid show, A Current to see less network correspondent, Daily Mirror, 1957- market tabloid which, Affair. Rae, who guides the syndicated news." 61; U.S. correspondent, 1961 -64; he boasted, was "never show as executive producer, helped cre- Prior to the launch of reporter, New York Journal once judged to be guilty ate the show as part of a larger mission the Service American, 1965; foreign of libel." During his to develop news programing for Fox. earlier this year, Rae correspondentfor Murdoch nine years with The newspapers "News has generated the thrust and the oversaw the develop- and reporter for The Star, Rae helped the Daily Mail, U.K., 1965; editor, TY success of the company, and it was clear ment of Fox Feed, a publication evolve to Week, Australia, 1966 -69; to us all that we wanted to start produc- nightly satellite news include not only celeb- editorial director, The Southtown ing as much news and information as we among the rity also a exchange Press, 1969 -76; editor and but could, here and hopefully eventually Fox owned- and -operat- publisher, The Star, 1977-85; variety of human inter- around the globe as well," said Rae. ed stations. Rae, news program development, WNt1V(TV) est stories, a mix later Other ideas for Fox news shows have director at WNYW(TVi New York, 1986; executive successfully adapted by included talk about "instant docudra- New York since 1986. producer, A Current Affair, 1986 - A Current Affair. mas" and a national midday show, said has taken on the added present; VP, news director, "I've always said Rae. "I'm always thinking about ideas, role of executive vice WNYW(TVI, 1986 -present; that this country is just but for the last year or so we've been president, news, Fox executive VP, news, Fox rich with the most re- concentrating on what we've got." Television Stations Television Stations, 1988- markable stories," said One of Rae's latest projects has been Inc., as the Fox -owned p resent; Children: Nicholas, 25; Rae. "You could prob- launching Fox Style News, a daily fea- TV stations have ex- Andrew, 21; Simon, 19; Michael, ably just cover Califor- ture segment fed to Fox affiliates panded their news ef- 16; Catherine, 11. nia, Texas and Florida through the fledgling satellite- delivered forts. and have enough stories Fox News Service. Rae, who assisted in "My job is more to keep everybody in to keep the show going for 10 years." the development of the national Fox touch with each other," he said. "We But 10 years of A Current Affair would News Service, said one of his frustra- have a very good weekly conference call not be sufficient for Rae. "I'd like to tions has been industry confusion over in which we have an exchange of ideas." believe that we can make A Current the company's national news efforts. Those who have worked with Rae say that Affair continue as long as 60 Minutes "Over the years, every time some- his many years of working for Murdoch in has been on the air," he said.

Broadcasting May 20 1991 Fifth Motet S7 I BRIEF

Dow Jones and Group W formally ended and Charlotte, N.C. According to Arbi- been called off. Speculation is rising that their attempt to buy FNN late last week. tron, MediaWatch, when it is complete- deal may be worked out whereby Tyson They withdrew all legal challenges to ly operational, will collect commercial will fight champion Evander Holyfield, acquisition of FNN by CNBC for $154.3 occurance information every day from which some believe could generate $100 million (BROADCASTING, May 13). 75 markets currently measured by BAR. million in PPV revenue. "Continued pursuit of FNN would in- Committee approved volve lengthy litigation that would fur- Senate Commerce In response to banks seeking security in- bill, 5.521, that would require broadcast- ther degrade the FNN property and terest in group owner Tak Communications ers to sell time for political advertising at cause confusion among FNN's remain- (three FM's, six TV's) broadcast li- "lowest unit rate" for non- preemptible ing employes, the cable industry and its censes, Shared Tak requested court to dis- time. Disclosure requirement was expand- customers," Donald Mitzner, president mks bank's complaints. I ak said that un- to state they ap- of Group W Satellite Communications, ed to require candidates der Communications Act of 1934 and also passed said in statement. In response, Pennsyl- proved ads. Committee FCC's rules, Bank of New England and 200 mhz of gov- vania dropped its antitrust suit on behalf 5.218, bill to reallocate "banks it purports to represent do not spectrum for private use. of 14 other states, as did Illinois. emment have a valid or enforceable security in- Meeting beweoa House Telecommunica- terest in Tak Communications' FCC li- Arbitron Co. has launched MediaWatch censes any other rights it has under - tions Subcommittee Chairman Ed Markey or in the electronic television commercial moni- Communications Act of 1934." Also, I )- Mass.) and Commerce Secretary Rob- Me- toring system -in five markets. ert Mosbacher last week was described as letter of intent for Tak's WKOW-TV Mad- diaWatch uses frame -by -frame pattern- "general discussion" about Markers ca- ison and WAOW -TV Wausau, both Wis- recognition technology (see photo) to ble reregulation bill and administration's consin, has expired, but spokesperson identify commercials and replaces man- said negotiations with Dudley Commu- opposition. Bbl uke} spokesman said up- were continuing. ual logging of commercials now being shot was "our staff will meet with his nications staff to get a feel for what the administra- Warner Bros. Domestic Television Distribu- tion could support." tion has reached final agreement with Data Systems (BDS) for applica- National Cable Television Association, in Broadcast of its new track- letters to General Accounting Office and tion computerized barter system House Telecommunication Subcommittee, ing during May sweeps. Following six -month test (BROADCASTING, Dec. has asked GAO to revamp its on -going survey of cable system rate hikes in 1990, 24, 1990), Warner Bros. officials say saying survey as nos, tashioned has new system will allow for faster verifi- methodological problems that may "un- cation and accompanying commercials dercut" reliability of its findings. Sur- for advertisers of syndicated television vey was ordered by subcommittee, programs. Additional test of BDS sys- which is pushing legislation that would tern on 120 -plus stations carrying reregulate rates. In letter to subcommit- Warner Bros. syndicated is major boost tee, NCTA complained that it "had vir- for BDS, which is in competition with utally no opportunity to review the sur- Advertising Verification Inc. to obtain vey before it was mailed out." first major studio contract to provide widespread verification services. Net loss for Telecommunications Inc. Time Warner Co -CEO Nick Nicholas Jr. dropped from $67 million to $25 million in has been Nominated to replace Warner first quarter as company moved closer to President James Gray on Turner posting profit. Company revenues Cable Broadcasting System board Gray chose jumped from $861 million to $963 mil- not to stand for reelection to TBS board, lion, while operating income increased which holds annual meeting, June 7. from $165 million to $210 million. QVC Network said it will begin providing C lifon ie cable operators, who defeated to JCPenney Televi- 10% tax proposal in Los Angeles, era shopping programing Channel beginning today. fighting 149E tax proposal in state senate, alan Shopping had brrn receiving program- 6% coming from state sales tax and an- JCPenney which said other 6% excise tax. California Cable ing from Shop TV Network, operations Television Association said taxes hit ca- it suspended its programing "would not ble but not its competitors. to JCPTV because JCPTV done by Arbitron's Broadcast Advertis- assure reimbursement to STN for ers Reports (BAR). MediaWatch is up Cable operators were being advised last amounts advanced for production." and running in Baltimore; Tampa -St. week that Mike Tyson -Razor Ruddock PPV QVC offer to buy JCPTV touched on Petersburg, Fla.; St. Louis; Phoenix, boxing rematch scheduled for June 28 has litigation between STN, which argued it

88 In Brief Broadcasting May 20 1991 had right of first refusal to purchase JCPTV (BROADCASTING, May 6). QVC MORE NEWS FOR NETWORKS? said additional four million homes will A11 three network news divisions are said to be considering an expansion of be receiving its programing. QVC plans their existing affiliate newsfeeds to include anchored overnight news for to 1. differentiate programing by July easy insertion into station schedules. As outlined by various network sources, ABC, CBS and NBC (see page 29) would each offer their services to affiliates FCC failed once last week to issue again for an as- yet -undetermined fee. order on new financial interest and syndi- ABC News is currently reexamining the possible launch of an overnight 9, but agency cation rules adopted April anchored news service in preparation for its annual affiliates meeting in June, promised it will see light this week. Hol- according to Richard Wald, senior vice president. The division, which had lywood and networks are eagerly await- originally hoped to launch such a service for affiliates earlier this year, had as triggers their cam- ing document it shelved the plan in September due to declining ad revenues and costly Gulf paigns to challenge new rules in war coverage. petitions for reconsideration and court "There's nothing that's going to be announced at the affiliates meeting, but to appeals. Mute testimony controversial it will be discussed at the meeting," said George Newi, executive vice nature proceeding is fact that two of president, affiliate relations. He said ABC affiliates are expected to conduct a new rules lengthy dissents to by Chair- poll at the meeting to decide whether they would want to split the start-up man Alfred Sikes and Commissioner costs of an anchored overnight service, which the network estimates at $ 10 James Quello taken together are expect- million -$15 million. ed to he as long as 60 -70 -page order. ABC currently provides approximately nine hours of newsfeeds per day over its Newsone satellite service, which is basically structured the same as FCC Mass Media Bureau charged last week CBS Newsnet service. Affiliates currently have the opportunity to link up Garden State Broadcasting challenged li- the to their respective network satellite service and, for a fee, receive regional, cense renewal of wwoR -Tv Secaucus, N.J. and (New York), "for the illegitimate purpose national international footage. CBS Newsnet executive John Frazee and network affiliate relations presi- of obtaining a monetary settlement," and dent were not available for comment on the possibility of an Garden State and its counsel (Berfield & Anthony Malara anchored service. Cohen) "were not forthcoming" in sup- About a stations nationally carry an anchored newswheel from plying testimony and documentary evi- dozen to a spokesman for the cable network. But dence" during license renewal hearing. CNN's Headline News, according is no longer actively selling such packages to stations and is Charges were made in context of further the company instead promoting Newsource, a "video wire service" more in line with the hearing in case ordered by full commis- feeds. sion last March to determine whether existing network Garden State was bona fide applicant for station. Commission order blocked clos- MGM -PATHE BANKRUPTCY PETITION DISMISSED ing of $2 million settlement agreement. S. bankruptcy court judge dismissed an involuntary bankruptcy petition Pending approval by currently contract- la against Pathe Communications's subsidiary MGM -Pathe Communications ed orchestras, Ameriam Pub & Radio and Co. The group of creditors and Pathe settled the dispute out of court over warmi Wasp will lob* di Whale clas- claims of $15 million. The dismissal means Pathe can now receive another sical affair service to commercial and $145 million from its chief lender, Credit Lyonnais. If the suit had not been noncommercial radio stations five nights dismissed by May 28, the principle amount of more than $360 million of the a week beginning next fall. With $1.6 company's notes and debentures would have become due and payable. Even million in new grants, APR announced with the new credit line, Pathe is still required to pay roughly $70 million in other program initiatives at May 15 -19 undisputed claims. Public Radio Conference (PRC) in New MGM -Pathe also made appointments last week that reflect Alan Ladd's new Orleans, including launch of new week- management of the struggling studio. The MGM -Pathe chairman and chief ly series hosted by Peter Schickele of executive officer has named Jay Kanter, currently production chairman,

PDQ Bach fame next Jan. 1 and expan- MGM -Pathe, to chief operating officer; Kenneth Meyer, executive vice presi- sion of BBC World Service to 24 hours dent and general counsel, MTM Entertainment Inc., to senior executive vice beginning July 1. president; William Allen Jones, senior vice president, corporate general coun- sel, and secretary, MGM -UA, to executive vice president, general counsel, FCC fined Benito Rish, licensee of WRIM(AM) and Thomas Carson, senior vice president, finance and chief financial officer, Monticello, Me., $10,000 for unauthorized MGM -UA, to executive vice president and chief financial officer. transfer of control of station. FCC found Rish had selected general format and abdicated remainder of control to ARK ty service) perpetrated hoax without Bush two months ago. Bettag was re- Communications Inc. management's knowledge but have been placed as executive producer of CBS Eve- retained by station following "forthright ning News with Dan Rather in February. Three DJ's will reimburse Los Angeles and remorseful on -air apology" and County $12,170.98 in costs associated with 80% audience support of their continued As if tentatively fining KSHE(FM) St Lou- its investigation of fabricated murder con- employment. is $25,000 earlier this month for alleged- fession aired Iii .lune un KROQ(FM) Pas- ly broadcasting Emergency Broadcast adena, Calif. In May 13 letter to FCC, Former CBS News executive Tom Bettag System tone as part of false nuclear at- parent Infinity Broadcasting Corp. Presi- has been named executive producer of ABC tack alert was not enough. FCC last week dent Mel Karmazin said DJ's Kevin Ry- Mowsrs Nightline, filling position left open issued one -page warning against broad- der, Gene Baxter and Doug Roberts since Doi ran( Smith resigned to join cast of "false or deceptive emergency (each to provide 149 hours of communi- White House as media aide to President warnings."

Mairatig Mg 20 1001 aid IN FIIITORIALS

Committed to the First Amendment and the Fifth Estate

added, don't put a network executive over the shoulders of the THE THIRD GENERATION show's producers. As the networks prepare to draw up the battle plans for next fall, they would do well to consider carefully the advice of the For the second time in 60 years, BROADCASTING is chang- most successful programing strategist of the past decade. ing hands. Early last Friday morning an agreement was There may, as he suggests, be too many network executives, reached to transfer this magazine and its associated pub- but there will always be room for the likes of Brandon Tarti- lications from Times Mirror to Cahners Publishing, a U.S. koff. subsidiary of Reed International. The corporate and publica- tion pedigrees of these sizable organizations are suggested in the announcement on page 6. A WHIMPER For a magazine that has been owned and operated by one family for most of its existence, such upward mobility is just inattention short of staggering. Being a part of Times Mirror put us in The nonissue of broadcasters' alleged to the association with such journalistic giants as the Los Angeles interests of their viewing and listening publics was re- week Times and the Baltimore Sun, not to mention a number of vealed for the molehill it is last both by the lack of impressive magazines, four television stations and one of interest shown by the public's representatives in Washington cable's leading MSO's. Being a part of Reed allies us not only and the mountain of evidence to the contrary-I2 pounds with the daily and weekly Variety newspapers, which are to worth of testimony and testimonials (see story, page 59)- show business what we have sought to be to broadcasting, but supplied by the National Association of Broadcasters. with an international publishing house whose reach we have At hearings held by Ed Markey, chairman of the House yet to comprehend. It is a very big league indeed. Telecommunications Subcommittee, on how well the industry We hope readers will find the transition transparent: that is meeting its public interest obligations, only one other mem- BROADCASTING will remain as constant as they've come to ber of the committee joined Markey on his grandstand for the expect and as subject to change as the times demand. The best two -day event. On the second day, a grand total of four other is yet to be. members made an appearance (out of a possible 27). Mean- while, Ralph Nader, whose reasoning is unsound at any speed, was arguing that radio and TV broadcasters should be made to time to a noncommercial national Audience Network THE GAMBLER programing service run by committee (hasn't he heard of PBS ?), while the United Church of Christ representative was twisting tongues with this rationale for her presence at the In his final words as NBC Entertainment chairman, ad- hearings: "because of bad broadcasters...who offer blood, dressed to the Hollywood Radio and Television Society, battering and boorishness." On the other hand, the NAB had Brandon Tartikoff, architect along with Grant Tinker of 22,000 letters from communities nationwide recognizing that network's rise to prime time power, provided an ace or broadcasters for their contributions. two that his audience could-and should-keep. The bottom line, it seems to us, is that a majority (make that Although his advice to network programers about giving an overwhelming majority) of the committee found no compel- productions more time to find their audience comes from a ling reason to legitimize Markey's show with their presence. soon -to-be production executive, it is also from someone Their nays have it. whose success grew from gambling on quality as well as banking on formulas. To stretch the metaphor a little further, knowing "when to hold 'em" was among Tartikoffs principal messages. (With NBC still number one but losing ground, he apparently knows when to walk away as well). He used his own network as an example of how shortsightedness can be self- defeating: "I can almost pick the point in time where things began to slip away, and it was right in the heart of the at 68 -week winning streak," he said. "We were obsessed that LOAN time with dominating in the ratings and less so with what we OFFICFR were winning with. Decisions were made and dictated by the short term, and I was the chief culprit.... [Wel forgot how we got there. We did it by chance -taking, and that began to take a back seat to stunting, and to winning." Tartikoff also suggested -with the caveat that it might be "heresy" -that there were too many programing executives aamor forming a "shadow government" of supervisory positions at Drawn for BROADCASTING by lack Schmidt both networks and studios. Remove that layer, Tartikoff ad- "The next time you ask a cable company for collateral, be more vised. And if you have enough confidence to renew a show, he specific."

NI Worlds frasimtin May 10 MI Q

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Adifroktieig, This A opportunity knocks three times. Radio Syndication June 24 This special report will examine the effective and creative use of syndicated long - and short-form programing. The pros and cons of satellite -delivered programing. A close -up look at over 50 program suppliers.

Radio '91 Convention September 8 Spotlighting Marketing and Sales, Advertising, Research, Station

MCISMOIMMINCIi Trading, Programing and Technology. The Radio '91 convention agenda and advance.

Radio Business November 11 1991 Radio revenues.

SQYw.>:\^V:o\bt'w`AVtä ZNZMIESNEVi Projections for the radio industry in 1992. 01111=1:11==1:111 A broker's analysis of station sales in 1991 and the outlook for 1992. Network predictions for 1992. Rep predictions for spot radio in 1992. A wrap -up of the business environment in 1991, including a look at the major buyers and lenders.

Deadlines: Ten days in advance of the Monday publication date. Reservations: Phone or fax us to guarantee your prime position. Bonus Circulation: To advertising agencies, networks, rep firms, and all U.S. radio stations, in addition to the 117,000 people we reach each week. Broadcasting

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Reporting in six languages: English, French, Spanish, German, Portuguese and Arabic TEXT AND PHOTO Delivering a variety of international services: News, photos, graphics, sports and business Agence France- Presse 1612 K Street, NW Serving over 12,000 clients: Washington, DC 20006 Radio, television, newspapers, magazines and databases tel (202) 861 -8535