Broadcasting:May20
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Broadcasting:May20 Reaching over 117,000 readers every week 60th Year 1991 TELEVISION / 35 TOP OF THE WEEK / z 7 BUSINESS / 67 Tartikoff says it's Fall TV schedule takes shape NBC TVIJ faces time to prune network affiliates in New York; network under budget shortfall, programing bureaucracies scrutiny FCC to try again on must carry membership decline Man of theYear G ROOM EAST CENTRAL UNI ITY L!NSCHEID LIBI ÄR ADA, OKLAHO A Arthur Carlson Vice President /General Manager WKRP- Cincinnati Broadcasting 1931 1991 02941. Np VGV A91381S Vb1ÑI 333 16/D3Q )IOM Zf69h OZ84L 941. lI9IC-F**a****>x***>x***#### THE ENTERTAINMENT CAPITAL OF THE WORLD IS OUT OF THIS WORLD. In the next generation of satellite communications you'll find Showtime, The Discovery Channel, NBC, Lifetime, MTV and The Weather Channel, among others, all in our neighborhoods -22,300 miles in space on SATCOM satellites. The next generation of the SATCOM fleet will be home to a stellar array of top premium and basic cable programmers, in addition to providing satellite service to the leading broadcast TV and premier radio networks. If you're looking for the most advantageous satellite home for your programming -look up. Up to GE Americom's SATCOM fleet of communications satellites. Move into the right neighborhood -SATCOM- there's no other neighborhood like it. Call 1- 212 -836 -2835 and we'll move you in. GE American Communications Broadcasting May20 THIS WEEK 27 /FALL short-term decisions, because SPÉCULATION a struggling show on a given night may mean the Network observers difference between third speculate on which new place and first place." shows will be added to the networks' fall lineups and which old progams will 36 / BROADER return as ABC, NBC, CBS CORPORATE TIES and Fox prepare to unveil their fall schedules. Although Nike Inc. has pledged $5 decisions will be made million to a "television -based almost up until the network multimedia literacy programing project " -Ghostwriter-that announcements are made, will use "exciting, each network has specific funky... fantastic" on -air needs to address and graphics, a mystery development projects format, a cast of six children considered front -runners to and celebrity guest stars. make the schedule. According to the Network fall schedules examined (page 27) Children's Television Workshop, one of the show's funders, it is 29 / NBC AFFILIATES cable rate regulation or as when broadcasters can air the largest single stand -alone rules. indecent programing with MEET corporate grant to a Commissioner James Quello impunity. children's educational TV NBC network executives thinks it is vital to the project. and affiliates will meet in long -term health of CHANGE New York this week to broadcasting. However, 34 / OF discuss expanded late news FCC Chairman Alfred Sikes PLACE and the effect on The and the other 39 HISPANIC Gerald Levin, vice / Tonight Show, as well as commissioners are chairman Time Warner CHALLENGES prime time and daytime. disinclined to complicate of Inc., has taken on the standard and increase its Hispanic radio has additional duties as COO. legal vulnerability with become a $210 million 30 / MUST -CARRY Former NBC Today show the addition of must carry. annual business in the REQUIREMENT anchor Deborah Norville will U.S. and is growing at an replace Sally Jessy The Commerce 32 / BRmSH TV annual rate exceeding that Raphael as host of a nightly for general market radio. Committee voted 16 -3 for a LICENSES talk show on the ABC Spanish -language cable reregulation bill that Radio Networks, and SMN gives broadcasters a Forty applicants have broadcasters have become has appointed David increasingly sophisticated retransmission consent delivered bids to win or retain Kantor, with previously Cox in their marketing, sales and right. S.12 also includes a one of 16 commercial UK Cable, as its president. must -carry requirement television licenses now programing efforts, and would prevent cable opened for auction. producing an on -air product operators from shifting that is vital to the TARTIKOFF ON burgeoning Hispanic broadcaster signals around. A 35 / U.S. MAJOR FIRST quick vote on the Senate 33 / THE NETWORKS population. floor, however, is not AMENDMENT VICTORY Yet challenges still Brandon anticipated. Tartikoff, set to remain: ratings companies ON INDECENCY: FCC'S assume the chairmanship at continually attempt to 24 -HOUR BAN Paramount Studios, told a refine their methodology to 31 / MUST CARRY OVERTHROWN Hollywood Radio and improve measurement of AT FCC Television Society the Hispanic audience; rep The The U.S. Court of gathering that risk- taking by firms have to break The FCC is moving Appeals threw out the FCC's the TV networks has been through a prevailing cost -per- toward promulgating a must - 24-hour ban on indecency replaced by stunting. He point mentality to carry requirement either as and ordered the commission added that the closeness of convince advertisers to try part of a new "effective to carve out a "safe the prime time race "may Hispanic radio; advertisers competition" standard for harbor " -a late night period have networks making bad have to deal with increasing 4 This Week Broadcasting May 20 1991 fragmentation in Spanish 68 / FREQUENT language formats, and VIEWER PROMOTION? networks need to program to a national population made Contrary to published up of many separate reports, CBS said last week Hispanic cultural identities. that it has no immediate plans to launch a promotional 50 / PPV OUTLOOK effort modeled after the airlines' frequent flyer The Cable Television programs that would Administrative and reward frequent viewers of Marketing Society's CBS programing. CBS second PPV conference in Senior Vice President George Orlando, Ha., finds cable Schweitzer said the bullish on pay per view's network has had preliminary future. One reason is three discussions regarding such boxing bouts over the past a promotion, but it is not two months that grossed planning any well over $100 million in announcement for the fall revenue. Also, the advances in digital 71 POST - compression that can / make 100 -channel cable NEWSWEEK DROPS systems a reality in the PETRY near future could open a TVB President Jim Jovella discusses status of organization (page 67) whole new world for PPV Post -Newsweek changed proponents. reps last week for its four TV under pressure to increase stations from Petry 61 RADIO LICENSE / membership or cut Televison to Blair Television 54 / TLC FACELIFT DENIED services. A goal of 50 new and TeleRep. Blair will station has been rep the Detroit and Viewers will begin to see The FCC has released an members Hartford, some changes in the next order that unanimously set for the end of the year, Conn., stations; Telerep couple of months on The affirmed the denial of and at a recent board takes over Miami and Learning Channel. Among license renewals for an AM- meeting directors talked Jacksonville. The four about ways to increase are said bill those instituted by TLC's FM combination in stations to about new owner, The Discovery Tempe, Ariz., finding that revenue, including a possible $100 million annually. merger with another Channel, is an alliance the company was unfit to association. with the National Education be a licensee, due to Founded in 1931 as Broadcasting, the News Magazine of the Fifth Estate. Association to create misrepresentations it made Broadcasting -Telecasting introduced Teacher Television, a weekly to the FCC in connection in 1946. Television acquired in 1961. two- to-three -hour how -to Coblecasting' introduced in 1972. with the stations' INDEX Broadcasting/Cable introduced in 1989. series for teachers that will management and ownership Advertisers Index 86 'Reg U.S. Patent Office. Copyright have its pilot outing next in the mid- 1970's. 1991 by Broadcasting Publications Inc. Business 67 Incorporating October. Cable SO 63 / TECHNOLOGY Cablecastings 56 The Fifth Estate (hanging 55 / CONSUMER REPORT: AFTER NAB Hands 69 'IT LEI 'SI(I\ ATTITUDES TOWARD Classified Advertising 78 Broadcasting In this second of a two - Closed Circuit 6 CABLE part look at some of the Datebook 14 II Cable A on the products announced at the Editorials 89 Broadcasting (ISSN 0007 -2028) is pub- CTAM study lished 52 Mondays a year by Broadcast- attitudes and usage of cable National Association of Fates 8 Fortunes 84 ing Publications Inc.. 1705 DeSales and noncable subscribers Broadcasters equipment Fifth Estater 87 Street. N.W.. Washington. D.C. 20036. Second -class postage paid at Focus on Finance 70 finds 58% of all subscribers exhibition last month, Washington. D.C.. and additional of- believe cable is a good BROADCASTING reviews For the Record 72 fices. Single issue $2.50 except special issues $3.50 (50th Anniversary issue some of latest offerings in In Brief 88 value for the money and 87% $10). Subscriptions, U.S. and posses- have a continuing video recording and Journalism 58 sions: one year $85. two years $160. and other imaging. Masthead 20 three years $225. Canadian propensity to subscribe. international subscribers add $40 per Monday Memo 21 year. U.S. and possessions $400 yearly Open Mike 18 for special delivery. $100 for first- class. 58 BACK PAY 67 / TOUGH TIMES AT Subscriber's occupation required. An- / Programing 35 TVB nually: Broadcasting Yearbook $115. A Baton Rouge television Radio 39 Across the Dial $9.95. Microfilm of Broadcasting is available from Univer- station has settled a federal Faced with a budget Ratings Roundup 37 sity Microfilms. 300 North Zeeb Road. lawsuit with the U.S. shortfall and declining Satellite 57 Ann Arbor, Mich. 48106 (1-800 -521- 0600). Postmaster, please send address Department of Labor that membership, the Technology 63 corrections to Broadcasting. 1705 De- allows its on -air reporters Television Bureau of Top of the Week 27 Sales St.