Lamb Chop Award

Home , Jane Henson, Jim Henson Pictures, Lloyd Morrisett, Peggy Charren, Sam and Friends, Sesame Street licensing

Second Annu

for Excellence in i n's I g

Honoring the founders of Children's Television Workshop (now Sesame Workshop) and the creators of Sesame Street Joan Ganz Cooney, Lloyd Morrisett and Jim Henson

KIDSNET Celebrates the life and legacy of Shari Lewis

]dcome to the 2nd Annual Lamb Chop Award

Last year we inaugurated the KIDSNET Lamb Chop percentages of minority children 79-85% of classes are Award. It also marked our 15th year of providing linked to the Internet. Of course, this statistic illustrates programming information on children's media to parents another fact that Lloyd has identified (he actually coined and professionals in the U.S. and abroad. This award, the phrase "digital divide") that there is still more work to named for founding KIDSNET Board member Shari be done to bring technological equity to our nation's Lewis, who died in 1998, reflects her genius, creativity, schools. and intellect that embodied everything we could hope to Shortly after the Kennedy Center seminar in '84 we inspire and celebrate in children's electronic media. received our first grant from the Markle Foundation to Shari was in the vanguard of new technology. She seed the KIDSNET information service. Markle funds started with a sock puppet named Lamb Chop and over were also matched by the Ford Foundation, the the course of a 40 year career created material for Corporation for Public Broadcasting, and the Carnegie children in virtually all media, from books, audio, and Corporation. These were the same funders that in the videotapes to broadcast television, CD-ROM and the mid-1960's (with the U.S. Office of Education historically Internet. She set the bar high, and our winners this year preceding CPB) provided the seed money for the have more than met the challenge. Children's Television Workshop (now Sesame Workshop). In October 1984, while KIDSNET was still in the R&D When Lloyd provided Joan Ganz Cooney with a grant phase, we hosted a day-long seminar at the Kennedy from the Carnegie Corporation to study the potential Center for the Performing Arts in Washington DC. We uses of television in preschool education her research invited 100 members of the media industry, the led to the creation of the Children's Television Workshop education, health and social service professions, the (now Sesame Workshop). She then invited puppeteer parent, youth and advocacy community, and government Jim Henson to join her, along with other producers, policymakers. The purpose of this gathering was to writers, and educational experts. The rest is "Sesame discuss the needs and interests of potential users and Street" history. providers of the information service we were developing. Both the Workshop and Jim Henson Productions had Progress often invites repetition. Just last month we major roles in this event. Dr. Lloyd Morrisett, President received a planning grant from the Markle Foundation to of the Markle Foundation, was our keynote speaker. conduct a four-month R&D to develop KIDSNET2. As we have continued to update our database with appropriate "We readily blame television for declines in morality and online and multimedia material with our existing in SAT scores without recognizing that even those who resources, more and more parents and children have deplore television implicitly admire its power as a teacher. accessed our web site. We have identified an Television, like the schoolteacher, cannot instruct overwhelming interest in a new service that includes effectively by itself. Parents who watch with children, content-based, interactive electronic media. With this teachers who assign TV programs, printed viewing Markle funding we will be investigating the potential to guides—all of these can improve television's power as a provide information to parents, educators, and children teacher. With KIDSNET...families, schools, and children themselves, about consumer software, Internet, web sites, themselves will have easy access to quality programs, video games and other wireless devices, targeted to which they might otherwise miss." These were remarks children ages 2-12. from Lloyd's speech 17 years ago. They are just as relevant today. Tb demonstrate Lloyd's prescience, he I thank the KIDSNET Board of Directors who selected the went on to say that "school officials acknowledge that they Second Annual Lamb Chop Award winners—Joan Ganz often resist the use of TV in the classroom because they Cooney, Jim Henson, and Lloyd Morrisett. Embraced by regard it as an adversary, not an aid. Yet TV programs, as broadcasters throughout the world, "Sesame Street" has well as the proliferating new technologies, can be become the single largest teacher of children. Featuring powerful educators. KIDSNET may help bring the TV set Jim Henson's lovable Muppets, the series has reached within the school walls and enable teachers to integrate over 120 million children in more than 140 countries. programs with their lesson plans." Shari would be pleased. Lloyd was more than right. Not only do we now have over 95% penetration of TV and video in our nation's schools, Karen W. Jaffe but, according to the most recent research of the National Executive Director, KIDSNET Center for Education Statistics, in schools with lower June 6, 2001 We Salute Joan Ganz Cooney Lloyd Morrisett Jim Henson and Karen Wise Jaffe and KIDSNET

for their life-long dedication and support of Excellence in Children's Programming

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• "Sesame Street" first aired on • The show has already reared two November 10, 1969 generations of children, and it shows no signs of flagging. • More than 3,980 episodes later, "Sesame Street" has produced • In an early promotional piece, international co-productions in twenty "Sesame Street", which was then simply different countries (but it aired in more called the "Preschool Educational than 140) and is a full-fledged licensing, Television Show," was jokingly referred publishing, music, and media to by show creators as "The Itty-Bitty, phenomenon. Nitty-Gritty, Little Kiddie Show," and the "Farm and City, Dog and Kitty, Itty-Bitty, • Sesame Workshop (formerly Children's Nitty-Gritty, Little Kiddie Show." Television Workshop) has published Of course, they never actually considered around 1,000 "Sesame Street" books. using those names. Up until the last moment, show writers and creators • "Sesame Street" has hosted more than couldn't find a name they all liked. 300 celebrity guests. Eventually, they were so hard-pressed to • "Sesame Street" is shown several times agree on a name they settled on the one daily on more than 340 PBS stations they least disliked: "Sesame Street"— throughout the United States. though many initially feared it would be too difficult for kids to pronounce. • 9.4 million people (children and adults) watch the show in an average week.

• "Sesame Street" has won more than 100 awards: seventy-nine Emmys (more than any show in history) eight Grammys and two George Foster Peabody awards, four Parents Choice Awards; the Prix Jeunesse International; a Clio Award; and an Action for Children's Television Special Achievement Award, just to name a few.

From the 1998 book, "Sesame Street Unpaved" by David Borgenicht. CONGRATULATION TO THIS YEA: ORIENTS E LAMB CHOP AWARD:

THE FOUNDERS AND CREATORS OF

JOAN 6ANZ COONEY • LLOYD MORRISETT • JIM HENSON In 1993, Kermit dove into writing (mit ffic jnw with "One Frog Can Make A Difference: Master of Ceremonies Kermit's Guide to Life in the 90's." Kermit the Frog's climb to the top of the amphibian elite Musical projects came from humble beginnings. Born one of several have included the thousand in a southern swamp, Kermit's life began CD "Kermit swimmingly. With only his banjo and a song in his heart, Unpigged" and two a young, green Kermit headed out to make his way in duets with Tony show business. His first stop was Washington, DC Bennett on his CD starring in a local television show, "Sam and Friends," "The Playground." earning him his first Emmy Award. In 1956, Kermit made his television debut on Steve Allen's "Tonight Kermit's resume reads like a "who's who" in show Show." This led to his big break in 1969, when he joined business. In his 45-year career, he has guest-hosted "The the cast of a new show called "Sesame Street." Tonight Show" and "Larry King Live," met the Queen of England, appeared on "Nightline" and was Grand In 1976, "The Muppet Show," a hit primetime television Marshall in the Tournament of Roses Parade. He also series, catapulted the mild-mannered frog to received an honorary degree from Long Island superstardom. Kermit's success led to feature films University, making him Dr. Kermit the Frog. Most including "The Muppet Movie," "The Great Muppet recently, Kermit has appeared on "Today", "CBS: The Caper," "The Muppets Take Manhattan," "The Muppet Early Show" and "The Rosie O'Donnell Show." As he Christmas Carol," "Muppet Treasure Island," "Muppets looks to the future, does Kermit show any signs of From Space" and the television series "Muppets Tonight." slowing down? "Slow down?" he asks. "I just got started!"

Emmy Award-winning writer/producer Mallory Lewis began to work closely with her mother, the celebrated performer Shari Lewis, at the age of 12, when she helped to write Shari's newspaper column. During its first season, Mallory was a puppeteer on Shari's PBS television series, "Lamb Chop's Play-Along." She soon became a writer on the show, then took over post- production. By midway through its five year run, she was also producing the series. Mallory served in similar capacities on Shari's three prime time television specials and was Executive Story Editor and Producer of Shari's for a breast cancer charity and the 2000 "Jump for the final series,"The Charlie Horse Music Pizza." Since her Cause" event, which raised over $50,000 for spinal cord mother's death, Mallory has been performing with Lamb injury research. Mallory has authored over 20 children's Chop at both live and televised events. For the past two books, a number of which have been optioned for years, Mallory has also focused on the production of television. She is also currently in development on a Lifestyle/Adventure/Extreme Sports programming, teen reality show. Mallory lives in Malibu with her including the 1999 Women's Skydiving World Record husband, extreme sports cinematographer Brad Hood, Event, "Jump for the Cause," which raised over $300,000 and their two and a half year old son, Jamie. MARKLE FOUNDATION ComratuJL JbhJU year's hoitorees

LLOYD MORRISETT

former President of the Markle Foundation

JOAN GANZ COONEY

and

JIM HENSON

on the

KIDSNET LAMB CHOP AWARD House Telecommunications Subcommittee Edward J. Markey has constructed an extraordinary the requirement legislative record since his first election to the United that the Bell States Congress in 1976. While mastering the Operating complexities of telecommunications policy, he continues companies accept to be a champion of consumer rights, health reform, the local telephone elimination of large monopolies, and the conservation of service in the 90s. environmental resources. Rep. Markey is consistently His pro-competition rated as a "legislative hero" by the Conservation Law policies have Foundation, the Consumer Federation of America, the directly benefited job creation in Eastern Massachusetts Children's Defense Fund, the National Education and throughout the country. Association, and Taxpayers for Common Sense. In the 107th Congress, Rep. Markey remains very active Competition remains Rep. Markey's economic mantra in on telecommunications issues, working to ensure new his words, "ruthless Darwinian competition that would sources of effective competition to cable TV franchises, bring a smile to Adam Smith." Accordingly, he has been local telephone operators, and satellite services. instrumental in breaking up anti-consumer, anti- Moreover, he is leading the House effort to preserve the innovative monopolies in electricity, long-distance and Arctic National Wildlife Refuge as wilderness. He is also local telephone service, cable television, and a Congressional spokesperson on energy policy international satellite services. He was one of the only generally, a key voice for providing privacy protections members of the Commerce Committee to fight AT&T's for personal information such as medical records, monopoly in the early 80s and is a principal author of financial records, and purchases on-line. (COruCOVt (comcast -^7^f^ B ID -' BUS i MS

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TO YOU BY ; •: lXZ5 THE LETTERS G, B, !:fl> AND THE NUMBER!... CDs c (2) The Comcast Family of Companies salutes i the founders of X CHILDREN'S TELEVISION WORKSHOP

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for teaching vJenerations of children how Deautiful the world can be when we all live as 1

Sp (comcast FAMILY OF COMPANIES Embassy of Israel In August 2000, Rafael Barak assumed the post of Israel's number two diplomat in Washington, as Deputy Chief of Mission with the rank of Minister Plenipotentiary. Mr. Barak has been a career diplomat at the Israel Ministry of Foreign Affairs since 1977. Prior to his appointment to Washington, Mr. Barak served as Deputy Director- General at the ministry of Foreign Affairs in Jerusalem. In this position, Mr. Barak was the Chief of Staff of the Director-General's Bureau, as well as Head of the Ministries, government branches and services. During Coordination Division. He was responsible not only for his service as Deputy Director-General, Mr. Barak was in internal work at the Ministry, but also coordinated policy charge of developing ties with countries, which had not and directives with the Prime Minister's Office, yet established diplomatic relations with Israel.

Embassy of the Arab Republic of Egypt

Mohamed El Zorkany became the Deputy Chief of Mission of the Embassy of the Arab Republic of Egypt in Washington, DC in August 2000.

Prior to becoming the Deputy Chief of Mission of the Egyptian Embassy, Mohamed El Zorkany served for two years as a Deputy Director of the Egyptian-European Partnership Negotiations Unit. During his tenure in the Ministry of Foreign Affairs, he also served as Deputy Mohamed El Zorkany's distinguished service in Chief of Mission in Brussels. His service as First promoting Egyptian-Belgian relations has been honored Secretary in the Embassy of Egypt in Paris, Lisbon and through a Decoration by His Majesty King Albert of Addis Ababa enabled him to become Counsellor for Belgium, Ordre de Leopold. European Affairs at the Cabinet of the Minister of Foreign Affairs. from your friends at SCHOLASTIC ENTERTAINMENT

Chairman, Federal Communications Commission Michael K. Powell is Chairman of the Federal Communications Commission. He was sworn in as a member of the Commission on November 3, 1997. He was designated Chairman by President Bush on January 22, 2001.

In addition to his normal duties, Mr. Powell serves as the FCC's Defense Chairman and is responsible for overseeing all National Security Emergency Preparedness functions for the Commission. He also mergers. Prior to joining the Antitrust Division, Mr. served as the FCC representative to the President's Powell was an associate in the Washington, D.C. office of Council on Year 2000 Conversion which was established the law firm of O'Melveny & Myers LLP, where he by President Clinton on February 4, 1998, to address the focused on litigation and regulatory matters involving Year 2000 computer problem. telecommunications, antitrust and employment law. Mr. Powell graduated from the Georgetown University Law Mr. Powell previously served as the Chief of Staff of the Center following which he served as a judicial clerk to Antitrust Division in the Department of Justice. In that the Honorable Harry T. Edwards, Chief Judge of the capacity, he advised the Assistant Attorney General on United States Court of Appeals for the District of substantive antitrust matters, including policy Columbia Circuit. development, criminal and civil investigations and

(rPmn Former Commissioner, Federal Communications Commission

Susan Ness was appointed to the Federal Communications Commission by President Clinton in 1994. She chaired the Federal-State Joint Board charged with addressing universal telephone service issues, and served as the FCC's senior representative at the 1995, 1997, and 2000 World Radiocommunication Conferences.

Commissioner Ness actively promoted measures to programming. She had worked to facilitate delivery of advance competition domestically and globally, spur new advanced telecommunications services to the classroom technologies and services, expand economic and community libraries, so that every child—urban and opportunities, eliminate unnecessary regulation, and rural, rich and poor—could participate in the reduce regulatory uncertainty. She played a key role in telecommunications and information revolution. shaping policies for efficient management of the radio spectrum and had been a lead member on international Commissioner Ness resigned her commission matters. She helped forge agreement on the digital June 1, 2001. television standard and on guidelines to improve the quality and quantity of children educational television

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Commissioner, Federal Communications Commission Commissioner Tristani was nominated by President Clinton on September 15, 1997, confirmed by the Senate on October 28, 1997 and sworn in as Commissioner on November 3, 1997.

Commissioner Tristani is committed to ensuring that all Americans are able to share in the benefits of the telecommunications revolution. One of her primary goals is to preserve and enhance universal service in order to ensure that telecommunications services remain affordable and accessible. She is committed to accelerating broadband deployment to rural and other hard-to-serve areas, and to the goals of the "E-Rate" program which provides discounted Internet access to schools and libraries. Commissioner Tristani has been actively involved in other consumer issues, including slamming and cramming, children's exposure to TV violence, and competition in the cable industry.

^yfiamarct f$csck Hanna-Barbera President & CEO, Crown Media United States Productions and Which operates Hallmark Channel U.S. Marvel Productions Ltd. She was the Margaret Loesch, one of the most successful and respected founding President executives in network television, an Emmy Award-winning and CEO as well as television producer, and one of the leading spokespersons the key architect of on children's television, is President and Chief Executive FOX Children's Officer of Crown Media United States, for the cable Network (FOX television programming service, Hallmark Channel U.S. Kids), where she literally re-shaped Ms. Loesch has complete oversight for all areas of the the landscape of children's television with a creative network, including programming, scheduling, marketing, strategy that merged diversified, quality programming with communications and publicity, advertising sales, legal and innovative and aggressive marketing, resulting in the top- business affairs, network distribution and services and all rated and largest free, over-the-air broadcast or cable operations. She also continues to serve on the operating service targeting kids in the U.S. As head of the Jim board of worldwide cable channels that are a collaboration Henson Television Group, she played a key role in of The Jim Henson Company and Hallmark developing the partnership with Odyssey, and launching Entertainment. the network in 1999.

Ms. Loesch has spent the past 26 of her 31 years in the She has received various awards and honors, including four television industry overseeing the development and Emmy Awards, the "Chair Award" from the Caucus for production of more than 150 series and specials. She began Television Producers, Writers & Directors, the National her television production career at ABC Television Education Association Award for the advancement of Network in 1971 and has been responsible for the learning through broadcasting, and the prestigious Peabody children's programming at various companies, including Award. :mx

Sesame Workshop is proud to congratulate its founders, Joan Ganz Cooney and Lloyd Morrisett, and Muppet creator, the late Jim Henson, on receiving the KIDSNET Lamb Chop Award.

Your shared vision and commitment has helped the Workshop champion the educational potential of media in the lives of children for more than thirty years.

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Through programming like "Sesame Street" and Dragon Tales, Sesame Workshop maximizes the educational power of media in children's lives. financial independence and to keep current (shfr .yxiorrisctt with new technologies that KIDSNET Lamb Chop Award Recipient might assist in the After earning a doctorate in experimental psychology from educational Yale University in 1953, Lloyd Morrisett taught psychology mission. Some of at the University of California at Berkeley's school of these projects education. He then moved back east in 1958 and became a involved cable staff member at the Social Science Research Council in television, New York, In 1959 he joined the Carnegie Corporation as interactive executive assistant to Carnegie's president, John Gardner, computers and where he stayed for ten years. Morrisett convinced theme parks. Carnegie to contribute one million dollars to the creation Morrisett has been a communications visionary. He of Children's Television Workshop (now Sesame wrote about the convergence of television and computing Workshop); he was equally successful with his colleagues in his 1994-95 Annual Report of the Markle Foundation at the Ford Foundation who also provided major support and is credited with coining the phrase "digital divide." and with the U.S. Office of Education (part of HEW) which Morrisett is Chairman of Infonautics, and currently contributed half the start-up funds needed. When Morrisett serves on the Board of Directors of the Rand Corporation, moved to the Markle Foundation, where he served as WEBS Index Fund, Haskins Laboratories, Inc., The President for thirty years, his first major grant was to the Educational Testing Service, Teleprompter Corporation, Workshop. As a founding "parent" of the Workshop he also and the Public Agenda Foundation. He is a member of served as its board chairman for twenty-eight years. the Council on Foreign Relations and the American Association for the Advancement of Science. He was a While at the helm of the Workshop Morrisett led the trustee, for many years, of Oberlin College and was organization to explore new ventures to ensure its Chairman of the Board from 1975 to 1981.

Mrs. Cooney is a ^Joan C^anz Cyooncv trustee of the Museum of KIDSNET Lamb Chop Award Recipient Television and Radio and The New Joan Ganz Cooney began her career as a reporter in her York/Presbyterian hometown of Phoenix, Arizona. She later moved to New Hospital, and is a York and worked as a publicist for NBC and for the U.S. lifetime trustee of Steel Hour, and then became an award-winning public WNET Channel affairs producer for New York's public broadcasting 13/Educational station, WNET TV. In 1966 she was invited by Lloyd Broadcasting Morrisett, Vice President of the Carnegie Corporation, to Corporation and of conduct a study about the potential uses of television in the National Child preschool education which led to the creation of CTW Labor Committee. She is a corporate board director of (now Sesame Workshop). Johnson & Johnson, Metropolitan Life and Edison Schools, Inc., and is a member of the Council on Foreign Mrs. Cooney served as President and Chief Executive Relations. Her numerous awards include a Daytime Officer of the Workshop until 1990. She is currently Emmy for Lifetime Achievement in 1989 and in 1990 she Chairman of the Executive Committee of the Sesame was inducted into the Television Academy Hall of Fame. Workshop Board of Directors. Among her many honorary She also received the Founders Award from the degrees are those from Harvard, Princeton, Brown, International Council of the National Academy of Columbia, Barnard, New York University, Smith Television Arts and Sciences. In 1995 Mrs. Cooney was Georgetown, Notre Dame, Oberlin and her alma mater, awarded the Presidential Medal of Freedom, the nation's The University of Arizona, from which she received the highest civilian honor and in 1998 she was inducted into Centennial Medallion Award in 1989. the National Women's Hall of Fame. JOAN GANZ COONEY, LLOYD MORRISETT & JIM HENSON _y whose creativity and commitment have created for our children a world of joyful learning and happy dreams. i

And to Ms. Shari Lewis whose light and love will shine forever through the | button-eyes of her family I I of irrepressible puppets.

In recognition of your outstanding achievements, the members nea of the National Education Association offer our congratulations NATIONAL and our sincere thanks for sharing your gifts with children EDUCATION from around the world. ASSOCIATION www.nea.org "The Great Muppet Caper," "The Muppets Tkke mm Manhattan," "The Dark Crystal," and KIDSNET Lamb Chop Award Recipient "Labyrinth." In In 1954, while still in high school, Jim Henson began his 1987, Henson was television career performing puppets on a local inducted into the Washington, D.C. Saturday morning program on WTOP TV. Television Academy The following year, as a freshman at the University of Hall of Fame, as a Maryland, he was given his own twice-daily, five-minute tribute to his body show, "Sam & Friends," on the local NBC affiliate, WRC TV. of work, which also Henson's first performing partner was Jane Nebel, a includes "Fraggle student at Maryland, who later became his wife. This show Rock," "Jim introduced many Muppet mainstays—music, humor and Henson's Muppet Babies," "Jim Henson's The technical tricks, and an early version of Kermit the Frog. Storyteller," and "The Jim Henson Hour" (which won him an Emmy Award for "Outstanding Directing"). In the mid-1960's, Joan Ganz Cooney invited Henson to join the creative team developing "Sesame Street." Not His final project went beyond film and television—a short only did Henson create more Muppet characters for this film attraction for the Disney/MGM Studios theme park at program, including Bert and Ernie, Oscar the Grouch, Walt Disney World Resort in Florida, "Muppet*Vision 3D." Grover, Cookie Monster, and Big Bird, he also contributed over two dozen live action and animated shorts to teach On May 16, 1990, Jim Henson died unexpectedly educational concepts. following a brief illness. Today after more than 40 years, The Jim Henson Company continues its founder's legacy Later Henson developed "The Muppet Show" for through Jim Henson Television, Jim Henson Pictures, Jim television, which led to feature films "The Muppet Movie," Henson Interactive and Jim Henson's Creature Shop™.

'(§>L met' With a preview on NBC primetime, "Sesame Street" was continues its focus on social and emotional development launched in November 1969. Each hour-long daily by emphasizing music and arts as a means to develop broadcast on PBS was aimed at children between ages the whole child. two and five, and designed and researched to impart social and cognitive skills. From the "Sesame Street" has garnered over 100 Major awards, beginning it helped children learn letters of the including 79 Emmys (with 20 for "Best in the Field"); two alphabet, numbers, and social skills, as well as George Foster Peabody Awards; five Parents' Choice other important fundamentals in Awards; the Prix Jeunesse International; and an Action an entertaining and engaging for Children's Television Special Achievement Award. 10 way. "Sesame Street" was the million people in the U.S. (including children, parents, first preschool program to teachers and caregivers) view the show in an average integrate education and week. Outside the U.S. more than 100 million children entertainment as well as have enjoyed "Sesame Street" in over 140 countries feature a multi-cultural cast. during the show's 32 years. There are 20 international co-productions reaching children in another 55 countries. Since its inception "Sesame Street's" base curriculum has Material for this brief history has been obtained from "Big been set by academic research Bird & Beyond: The New Media and the Markle on preschoolers. Every three to Foundation," Lee D. Mitgang; "Children and Television: four years the curriculum Lessons from Sesame Street" by Gerald S. Lesser, (1974); and changes to stay current. In "CTW Sesame Street Unpaved: scripts, stories, secrets, and Season 32 the show songs," David Borgenicht (1998) mora) Bob Chase Deborah Forte PRESIDENT DIVISION HEAD Scholastic Entertainment mrnmm National Education EXECUTIVE VICE PRESIDENT Association Scholastic, Inc.

Margaret Loesch Pat Mitchell Leslie Moonves PRESIDENT & CEO PRESIDENT & CEO PRESIDENT & CEO Hallmark Channel PBS CBS Television

Anne Sweeney Joe Waz Cyma Zarghami PRESIDENT VICE PRESIDENT, EXTERNAL AFFAIRS EXECUTIVE VICE PRESIDENT AND Disney /ABC Cable Networks, AND PUBLIC POLICY COUNSEL GENERAL MANAGER Nickelodeon Disney Channel Comcast Corporation WM waram

7:00 Welcome Award Presentation Peggy Charren Kermit the Frog Founder, Action for Children's Television Introduction of Mallory Lewis Honoree remarks "Hello, Hello" Joan Ganz Cooney Mallory Lewis & Lamb Chop Opening remarks Lloyd Morrisett Karen Jaffe Jane Henson Executive Director, (accepting for Jim Henson) KIDSNET Special Guest Toasts "Sesame Street": A Brief Video Retrospective (in order of appearance) Representative Edward Markey House Telecommunications Subcommittee Michael Powell Chairman, Federal Communications Commission Rafael Barak Deputy Chief of Mission, Embassy of Israel Mohamed El Zorkany Deputy Chief of Mission, Embassy of the Arab Republic of Egypt Gloria Tristani Commissioner, Federal Communications Commission Susan Ness Former Commissioner, Federal Communications Commission Margaret Loesch $ President and CEO, The Hallmark Channel

"Friends Forever" Mallory Lewis & Lamb Chop

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The Lamb Chop Award, launched in June 2000, is a tribute to an individual, company or organization that represents excellence in children's programming in electronic media. The purpose of this award is to promote a continued commitment to the field of children's media that reflects the best in education, information and entertainment.

All individuals and organizations in the following categories are eligible, including but not limited to production, talent, writing, creating, directing, media and information service companies, organizations, and executives and advocates committed to children's programming.

Winners are selected by the Board of KIDSNET based on a solicitation process open to the entire country.

This is an opportunity for leaders in the entertainment industry, government and the community who share a commitment to children's For more information or to receive information about media to pay tribute to excellence in children's submitting a name to be considered for the award, please programming. call KIDSNET at 202-291-1400.

KIDSNET Since 1985 KIDSNET has offered educators, families, and support materials. Free KIDSNET standards-based study health and social service professionals an informed guide guides have been used by millions of educators to to the educational opportunities available from TV, radio, support radio, television, audio, video, multimedia and and multimedia sources. The monthly Media Guide online programming in both formal and informal features the best in family and educational learning environments. By encouraging a commitment to programming, and the quarterly Media News reports on excellence in media and media literacy KIDSNET has issues related to children and electronic media. The played an important role in improving the quality and Media Guide is available as a print publication as well as quantity of children's electronic media. a searchable online resource, and includes references to grade level, subject area, special needs, and educational www.KIDSNET.org

KIDSNET Board Member 1985-1998 For over thirty years Shari Lewis entertained millions of Shari entered show children and their parents with her fuzzy friends Charlie business in 1952 Horse, Hush Puppy and most notably Lamb Chop. An when she won the accomplished actress, producer, orchestra conductor Arthur Godfrey (performing with over 100 orchestras worldwide), Talent Scout TV recording artist, ventriloquist, puppeteer and author, she show. Five years received honors in virtually every creative pursuit. In later, she addition to the Peabody Award, the John F Kennedy introduced Lamb Center Award for Excellence and Creativity, and an Chop on the Action for Children's Television Award, Shari won 13 "Captain Kangaroo Show." From 1968 until 1976 Shari Emmys, the most recent presented posthumously in had her own TV series on BBC-1 in England and May, 2000, "Outstanding Performance in a Children's produced specials for Canadian and Australian TV. In Series." 1992 Shari launched "Lamb Chop's Play-Along" on PBS, followed by "Charlie Horse Music Pizza" on the same Best known for delighting television audiences with her network. lovable sidekicks, the prolific entertainer produced a wide assortment of children's books (60 in all), In August 1998 Shari died while undergoing treatment audiocassettes and over twenty home video titles. for uterine cancer.

THIS CONGRATULATIONS COngraf Ulaf i°nS f o fhe Coolers HAS BEEN BROUGHT TO YOU BY THE LETTER "M" of Children's Television Workshop an<* f he creafors oQ Sesawe Sf reef

MACY'S salutes Ll<>y

for the 20th century's most innovative work on behalf of children

How did we ever learn our ABCs before Sesame Street?!

2001 Lamb Chop Award Presenter Peggy Charren is the founder of Action for Children's Television, a national child advocacy organization that has encouraged responsible broadcasting practices since 1968. In June of 2000, Ms. Charren became the first recipient of the KIDSNET Lamb Chop Award. Ms. Ms. Charren was Charren is currently a visiting scholar at the Harvard awarded the University Graduate School of Education, where she Presidential Medal serves on the Technology Council. She is also a member of Freedom in 1995, of the Board of Trustees of WGBH-TV and a Director of a Peabody Award in 1992 and an Emmy in 1988. She the New England Foundation for the Arts, National Video holds academic honors from Radcliffe College and Resources, and the Jewish Women's Archive. She was a Connecticut College and honorary degrees from ten member of the White House Advisory Committee on colleges and universities. Ms. Charren is author, or co Public Interest Obligations of Digital television author, of The TV-Smart Book for Kids; Television, Children Broadcasters, and an advisor to the Library of Congress, and the Constitutional Bicentennial; sand Changing the Children's Museum, the 20th Century Fund, The Channels: Living (Sensibly) With Television. Her insights American Repertory Theater, the Carnegie Commission, and opinions are published regularly and internationally the National Science Foundation, the National Women's in respected international newspapers, periodicals and Political Caucus, and the Massachusetts Civil Liberties journals. Union.

'STUDIOSTUDIOS a HIT Entertainment company would like to thank Jim Henson, Joan Ganz Cooney & Lloyd Morrisett for their vision and for setting the standard in children's programming. Congratulations! WE SALUTE

JOAN GANZ COONEY

LLOYD MORRISETT

JIM HENSON

PIONEERS IN QUALITY CHILDREN'S PROGRAMMING

IT'S A CROWNING ACHIEVEMENT.

©ZOOI Crown Media United States, LLC. ^wad Gmmittcc ad KIDSNET Chair: Karen Jaffe, Executive Director

David C. Andersen Henry Getter Mary Pittelli SR. VICE PRESIDENT OF COMMUNICATIONS FORMER ASSISTANT SECRETARY OF PRESIDENT & COO Charter Communications, Inc. COMMERCE Television Association of Programmers, Latin America Barbara S. Brogliatti Betty Hudson SR. VICE PRESIDENT, SR. V.P., COMMUNICATIONS Henry Rivera, Esq. CORPORATE COMMUNICATIONS National Geographic Society Shook, Hardy & Bacon Warner Bros Ann Kahn Quentin Schaffer Charles Ferris, Esq. PAST PRESIDENT VICE PRESIDENT, MEDIA RELATIONS AND Mintz, Levin, Conn, Ferris, The National PTA CORPORATE AFFAIRS Glovsky and Popeo, PC HBO Margaret Loesch Virginia G. Fox PRESIDENT & CEO Joe Waz, Jr. CHIEF OPERATING OFFICER Hallmark Channel, Inc. VICE PRESIDENT, EXTERNAL AFFAIRS AND Kentucky Educational Television PUBLIC POLICY COUNSEL James Mccklenhurger Comcast Corporation Keith Geiger FORMER DIRECTOR OF TECHNOLOGY AUDITS FORMER DEPUTY ASSISTANT SECRETARY Center for Excellence in Education, Dehra Zeyen FOR ACADEMIC PROGRAMS Indiana University FOUNDING PARTNER United States Department of State Newmentum and PAST PRESIDENT NEA

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SANTA'S V ^ /EWORLD* KURTaADLER d^ SINCE 1f}4&-^

Kurt S. Adler, Inc. 1107 Broadway • NY, NY 10010 • 1 -800-243-XMAS • www.kurtadler.com i "% ,

i Celebrating excellence in children s television.

CBS salutes Joan Ganz Cooney, Lloyd Morrisett and Jim Henson for their lifetime contributions. I KIDSNET wfcr mom

ABC, Inc. Hallmark Channel PBS

A&E Network HBO Sesame Workshop

Animal Planet HBO Family Showtime Networks, Inc.

Cartoon Network The Jim Henson Company TLC

CBS The History Channel TBS

Discovery Channel National Geographic Channel Turner Learning, Inc.

Disney Channel NBC WAM!

Fox Family Channel Nickelodeon Kids WB

Fox Kids Network Noggin The Weather Channel

We salute

JOAN GANZ COONEY LLOYD MORRISETT AND JIM HENSON

for their extraordinary contributions to Children's Television

MINTZ LEVIN Washington from COHN FERRIS Reston GLOVSKY AND Boston POPEO PC New York Spectrin

www. mintz. com Reader's Digest Young Families proudly salutes Joan Ganz Cooney, Lloyd Morrisett and the late Jim Henson, the winners of the 2001 KIDSNET Lamb Chop Award For Excellence in Children's Programming.

header's .Digest Visit us at www.rd.com < Supporter ($15,000) Donors y~i Markle Foundation Golden Books Family MaMaMedia (jrirhtm Entertainment Sesame Workshop National Geographic Fisher Price Channel The Jim Henson Company Fox Kids and Fox Family Santa's World Sponsor ($20,000) Patron ($10,000) Channel Ellen Friedlander CBS Television HIT Entertainment Showtime Comcast Corporation Roy N. Gamse and Fan ($5,000) Joyce Garber Gamse Spectrix Fabrics Disney/ABC Cable Networks, Disney Channel Sheila Tanenbaum Cablevision Systems Leventhal, Senter Corporation & Lerman Hallmark Channel Jeremy Tarcher National Education Charter Communications Macy's Association DirecTV Nickelodeon Interactive Digital Software Two-way radios provided by: Motorola PBS Association Foundation Banquet food has been donated to: DC Central Kitchen Scholastic Entertainment Reader's Digest and Scholastic, Inc. Centerpieces have been donated to: The Family Place, a Washington-DC based family support center for low-income The Morgan and expectant parents and families with young children Belle O'Brien Foundation

THE ASSOCIATION OF EDUCATIONAL PUBLISHERS

EdP ress

We congratulate this year's Lamp Chop Award winners and thank KIDSNET for honoring visionaries of children's programming LEVENTHAL, SENTER & LERMAN P.L.L.C. Communications Attorneys 7k&nk You fo Congratulates Joan Ganz Cooney* Hoy 4 Morr?se*t Sesame ^Workshop and and the J) If en so *> Creators of "Sesame Street" for felitns *he wor(4 how *o se* on their enduring vision *o Sesame 5 et for children worldwide

2000 K St., NW lsl-law.com .1-.', w.-.;'*- ess Washington, DC 202-429-8970

For healthy lifestyle VNRs, it's either the Or bis Broadcast Group. Or this, v If a VNR is part of your public relations plan - and it Besides that, we don't rely on anyone else has anything at all to do with impacting consumers for distribution; we have our own daily VNR with a healthy lifestyle message - why risk going feed for maximum reliability. anyplace but Orbis? Along with total "turnkey" production, from concept The Orbis Broadcast Group is the #1 producer of to completion. So for your healthy lifestyle VNR, you video news releases (VMRs) worldwide in the healthy can roll the dice. Or choose the company that's already living category. It's been our specialty for the past on a roll. 20 years. And we're My-staffed with broadcast journalists steeped in medical, pharmaceutical, biotech, nutraceutical, fitness, and functional food experience. orbis BROADCAST GROUP No wonder we're also #1 when it comes to getting Chicago • New York • Los Angeles • Atlanta VNRs cleared by stations. That's because they've Princeton • Philadelphia • Washington D.C. learned to trust Orbis as the consistenuy-credible 312-942-1199 EXT 218 source of healthy lifestyle news.

VNRs • SMTs • ANRs • CORPORATE VIDEOS • SATELLITE MEDIA TOURS • TELEVISED/ONLINE PRESS EVENTS PUBLIC SERVICE ANNOUNCEMENTS • TELEVISION PROGRAMMING • DOCUMENTARIES • VIDEO TELECONFERENCES The Most Special Thanks to the KIDSNET Staff Kim Busselle Jenny Chrest yjianki to.. Olive Larson Suzanne Taylor Kristen Waters (Intern) General Counsel: Connections Consulting Frank Lloyd of Mintz, Levin, Cohn, Sports Marketing and Special Events Ferris, Glovsky and Popeo, PC

Eddins Madison Creative From Paley-Price Productions Graphic Design Jane Paley

Maggie Begley Communications From Sesame Workshop Wanda Witherspoon Paley-Price Productions Susan Wolfe From The Jim Henson Company Orbis Broadcast Group Tracy Gilbert

NBC4/WRC -TV, Washington, DC From NBC4/WRC-TV Jim Neustadt Wave PR From Orbis Broadcast Group Robert Neustadt

And, to all our event volunteers!

Lamb Chop® appears courtesy of Shari Lewis Enterprises, Inc., a subsidiary of Golden Books Publishing Corporation

ThelDSA DIRECTV Congratulates the Foundation KIDSNET •A proud to .amb Chop Awan Honorees for 200 AM p port KIDSNET.

Interactive Digital Software IAssociation r FOUNDATION For information on the Foundation, please contact Jenny Lai. 212-223-8936 [email protected] http://www.nitetounite.org ^nutoaranfu ' i

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QptrniumOnJims THE WHITE HOUSE

May 29,2001

Congratulations to the recipients of the Second Annual Lamb Chop Awards! As a longtime fan of the late Shari Lewis and her right-hand lamb, I am particularly pleased to add my voice to all those paying tribute to this evening's honorees.

To the now immortalized Jim Henson, to Joan Ganz Cooney, and to Lloyd Morrisett, all parents, children and children-at-heart owe an enormous debt of gratitude. Those three wise and creative pioneers saw a void and filledi t with thoughtful humor, unforgettable characters, and delightful introductions to the foundations of reading and math.

The Children's Television Workshop, the vehicle through which "Sesame Street" came into being, deserves praise for having a great vision, finding geniuses to bring it to life, and giving them the room and resources to work their wonders.

Thank you also to KIDSNET for sponsoring this recognition and for your continued commitment to quality programming for children. To all of you who are here tonight because of your dedication to maximizing educational opportunities for every child, I say, "Keep up the good work!"