#ANALOG
IT’S TIME TO MEET THE MUPPETS
fter 40 years of dating, uploaded to YouTube, where Miss Piggy and Kermit it’s garnered more than a the Frog have called it million views. The ofcial quits. The iconic char- trailer for the show, also on acters announced their YouTube, has 1.1 million Asplit at ABC’s summer press tour last views. A strong social pres- month — just in time to build buzz around ence has helped maintain the soon-to-be launched primetime sitcom excitement around the show, The Muppets, which premieres on ABC and the couple drama has later this month. been built into promos, The couple publicly addressed the split which feature current (hu- on social media, releasing a joint state- man) ABC TV stars. ment on Twitter saying they will, despite The new series will main- the breakup, “continue to work together tain the mockumentary style on television and in all media now known of the pitch and will move or hereafter devised, in perpetuity, away from the variety show throughout the universe.” format of the original. “The goal here is alongside copy that reads, “Finally. A net- Since the announcement, the show has to be exactly the same and completely dif- work TV show with full frontal nudity.” In been met with positive feedback, and the ferent,” Bill Prady, one of the show’s exec- another, Fozzie Bear is shown getting his marketing has played of the target audi- utive producers, told The Hollywood Reporter. back waxed; the accompanying line reads ence’s nostalgia for the original The Muppet Adds Bob Kushell, another executive pro- “Changing the TV manscape.” Show from the mid-1970s. In one promo, ducer: “… anybody who has grown up Despite evidence of new love interests, Kermit describes the new series as “sort with it will have that nostalgia feel but also Kermit will serve as executive producer of of an adult Muppet Show.” A 10-minute have their minds blown by the new way Miss Piggy’s show within the show, which mockumentary-style pitch, screened at we’re doing the show.” To wit, in one could mean that all hope isn’t lost for the Comic-Con International earlier this year, poster among a series promoting the sit- celebrated couple, giving fans yet another had such a positive reaction that it was com, Kermit appears as his usual self reason to tune in. — Urey Onuoha
“Being irrelevant % Respondents who receive one 30 to three irrelevant marketing to the consumer is messages per day. Seventeen percent receive more than 10 not acceptable.” irrelevant messages per day. — ADAM BROITMAN, vice president and senior business leader of global digital marketing at MasterCard, speaking at the 2015 ANA
source: 2015 Gigya State of Consumer Privacy & Personalization Report Digital & Social Media Conference MISS PIGGY/ABC
2 // ASSOCIATION OF NATIONAL ADVERTISERS The aggregate amount of time people watched live broadcasts on live- 40 streaming app Periscope, per day. The Twitter-owned app, which launched YRS in late March, surpassed the 10 million-users mark in early August. source: persicopeapp.co Calendar You’ll Never Guess 48% ANA/BAA PROMOTION This One Crazy Stat MARKETING CONFERENCE 32% IN A TESTAMENT to the value of viral October 5–7 content and native advertising, BuzzFeed, West Harrison, N.Y. 24% that prolifc creator of listicals and quizzes, is closing in on a reported valuation of 15 % ANA MASTERS OF MARKETING $1.5 billion after a $200 million investment CONFERENCE from NBCUniversal in mid-August. October 14–17 NBCUniversal also recently made a Orlando, Fla. similar-sized investment in Vox Media, 2000 2005 2010 2015 leading to speculation that parent company America Online ANA MULTICULTURAL Comcast is planning to roll out an online Percent of U.S. adults who do not use MARKETING & DIVERSITY video site featuring original content from the Internet is on a steady decline. CONFERENCE Vox, BuzzFeed, Vice, and similar sites. source: Pew Research Center November 8–10 Miami Beach, Fla.
Marketers were asked to choose the top three things BAA MARKETING LAW Ugh that make them dread their jobs the most. CONFERENCE November 9–11 Chicago, Ill. 55% Proving value to people who don’t understand your job 51% Juggling work to finish within a 40-hour work week ANA DIGITAL & SOCIAL MEDIA 42% Dealing with others who think they have a great marketing idea but don’t CONFERENCE (EAST) December 2–4 36% Constantly having to put out fires Amelia Island, Fla. 26% Seeking stakeholder approval 2016 ANA BRAND MASTERS Going to meetings 19% CONFERENCE 17% Having to report failure February 3–5 Hollywood, Fla. 9% Working with internal clients 5% Other // Learn more, visit ana.net/events source: 2015 Workfront Marketers Stress Report
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