West Hampstead 09 Interchange Area

97 Policy WHI1 – West Hampstead Interchange Area

9.1 West Hampstead Interchange 9.2 The Growth Area was 9.3 Redevelopment within the is identified in the Camden Local Plan originally identified due to the potential growth area as a whole provides an and the Fortune Green and West for a comprehensive combined opportunity to enhance the area and Hampstead Neighbourhood Plan as interchange development between address key issues of poor movement a key growth area. The interchange the three West Hampstead stations and integration with surrounding area is largely shaped by the railway (London Underground, London communities, as well as providing lines that cross it and contains a Overground and Thameslink). community uses and improved open mixture of uses, including town Whilst this never progressed, the spaces, making more efficient and centre, commercial and residential Thameslink and Overground stations better designed use of Camden’s uses. The area includes part of the have received significant investment limited land. designated Finchley Road / Swiss and have been upgraded. However Cottage town centre as well as part of the need to improve the interchange West Hampstead town centre. environment for passengers between the stations and for the wider area remains a key issue to address.

WHI5b WHI5a

WHI2

WHI4 WHI3 West Hampstead Interchange Area Interchange Hampstead West

Figure 9.1: West Hampstead Interchange Area Policy WHI1 Development proposals for specific sites within the West Hampstead Interchange area must also accord with the relevant individual site The West Hampstead Interchange area has the potential to strengthen its allocation. role as a mixed-use area and deliver a significant increase in the number of Development proposals on non-allocated sites within the area should permanent self-contained homes, employment, town centre uses including contribute to the principles set out above where these are relevant to the retail, health / community facilities and open space. development and commensurate with its nature and scale. To enable the area to fully realise its potential, development within the area must: 9.4 Intensification of key sites designated Finchley Road / Swiss within the area, particularly the O2 Cottage town centre part of the a. Provide a substantial number of new self-contained homes including Centre car park and car showroom Growth Area. affordable homes and a mix of types, sizes and tenures, including a sites, can provide a substantial significant proportion of homes for families amount of new housing including 9.6 Additional social and affordable homes, new commercial b. Provide appropriate uses that support and add to the vitality and diversity community uses to meet increased and community uses together with of the designated West Hampstead and Finchley Road / Swiss Cottage resident needs will be expected and new green and open space, creating town centres. Any substantial new town centre uses must be located within opportunities should be explored with a new place and community that the designated Finchley Road Swiss Cottage town centre part of the area. relevant providers to accommodate should be integrated seamlessly into new community facilities within larger c. Contribute towards the provision and/or improvement of appropriate the wider surrounding communities. sites that may serve a wider area due community facilities or services to meet increased resident needs to the high levels of accessibility and d. Provide safe and inclusive publicly accessible open spaces with a range of 9.5 The mix of uses within the opportunities to integrate uses. This sizes, forms and functions area should include reprovision or may include for example new NHS additional employment spaces of Health and well-being centre, health e. Contribute to creating attractive and safer pedestrian and cycling routes different types, including affordable care facility or educational uses. through and into the area that will help improve connections between workspaces, to support small and surrounding communities medium sized businesses. New 9.7 A key objective is improving f. Improve the street environment and public realm between and around the town centre uses (as defined in movement within and throughout the three West Hampstead stations and along West End Lane and Blackburn paragraph 9.32 of the Local Plan) area, particularly delivering more Road, through measures such as urban greening, improved crossings and must complement the different nature pleasant, convenient and safer routes wider pavements of the two town centres with West between Finchley Road and West Hampstead being smaller and more Hampstead town centres, together g. Deliver welcoming and clear entrances at West End Lane and Finchley independent retail in nature compared with improving movement between Road along Blackburn Road to Swiss Cottage / Finchley Road the three stations and across the h. Where in close proximity to or adjacent to Billy Fury Way, address its serving a wider catchment area as wider area. These should prioritise safety and access issues by setting back buildings and creating natural the third largest centre in Camden. pedestrians and cyclists above other surveillance, for example from windows, front doors and balconies over the Therefore any substantial new retail vehicles. space uses must be located within the i. Provide infrastructure for supporting local energy generation on site and/or connections to existing or future networks where feasible Area name West Hampstead Interchange Area j. Explore opportunities to create a new link / step free access into West Hampstead and Finchley Road Underground stations through Site area (ha) 19ha redevelopment of adjacent sites and/or provide appropriate financial contributions to support accessibility and capacity improvements Indicative housing capacity 1,150 additional homes 99 9.8 Improving access and education uses, new public open capacity at West Hampstead tube spaces with an improved street station is a key priority and long environment. standing objective for the Council and local residents in order to improve the 9.11 The Council is in the initial public transport network, adding to stages of preparing informal planning the step free access improvements to guidance for the part of the area both the Thameslink and Overground based around the 02 car park, Stations. Opportunities on adjacent car showrooms and properties on sites should be fully explored to Blackburn Road. Part of the vision for help deliver this. Finchley Road the area in the guidance is to create tube station could also benefit from ‘an inviting, inclusive and highly accessibility improvements including accessible place from more directions step free access and opportunities for local people and future residents should be explored with the adjacent and employees’. This allocation and 02 centre. individual allocations below should be considered in conjunction with the 9.9 Development must also Neighbourhood Plan objectives and include improved and new public and future guidance. green spaces that are fully accessible to the community, workers and 9.12 Given the multiple land visitors to the area. These should be ownerships within the area, a range of sizes, forms and perform whilst developments are likely to different functions depending on the come forward through separate Question box uses they serve, such as active, quiet, proposals they will be expected to urban, green, play, growing, sitting or contribute towards achieving area Q83. Do you agree with Policy WHI1? If not, what changes are needed eating places. Opportunities should wide objectives. Landowners of and why? be explored to combine these spaces adjacent sites are expected to work with other urban greening features collaboratively so that redevelopment Q84. What do you think the infrastructure priorities should be for this including trees and plants which will proposals are “joined-up” and not area allocation and why? play an important role in creating a produced in isolation in order to wider green infrastructure network, Q85. Is the boundary shown in Figure 9.1 appropriate in the context of West Hampstead Interchange Area Interchange Hampstead West optimise regeneration outcomes and and help to link up existing ecological ensure that individual schemes do not Policy WHI1? If not, what changes are needed and why? or wildlife corridors. compromise the delivery of key area Q86. Are there any other key sites which should be referred to in Figure objectives. For example, particular 9.1? If yes, please include additional information about the site. If it is a 9.10 The objectives for the area care should be taken to ensure that site which has been discounted by the authority during the assessment are consistent with the Fortune Green potential opportunities for future process please state the site reference and name. If the site is a new site and West Hampstead Neighbourhood pedestrian connections and links please state the site address, a clear description of the type and scale of Plan priorities which seek to ensure are not prejudiced by piecemeal and development that you believe could be accommodated on the site, and if redevelopment of this area delivers unintegrated development. possible attach a site plan. a mix of uses including a significant amounts of affordable and family homes, employment uses, public facilities including health and Policy WHI2 - 02 Centre, carpark and car showrooms sites

9.13 The site is former railway the east. The primary vehicular and Site address The 02 Centre, Finchley Road sidings and industrial land currently servicing access to the whole site is occupied by the 02 Centre built in via Blackburn Road from Finchley the late 1990’s, with associated Road, with a separate pedestrian and Site area (ha) 4.5ha car parking and retail warehouse cycle access from the West End Lane Proposed uses Mixture of types of permanent self-contained homes, (Homebase) under one ownership end of Blackburn Road into the car town centre uses, community uses, open space , together with two car showrooms park. The 02 Centre, car park and Indicative housing 950 additional homes under separate ownership. The site Homebase are within the designated capacity is set between the railway lines to the Finchley Road / Swiss Cottage town north and south and Finchley road to centre.

Figure 9.2: 02 Centre, carpark and car showrooms sites 101 West Hampstead Interchange Area i. h. g. f. e. d. c. b. a. must also: addition in and area Interchange WHI1 Policy with -West Hampstead accordance in mustDevelopment be facilities. health/community and retail including uses centre town and commercial complementary homes, self-contained permanent including of uses amix provides that redevelopment led residential comprehensive for allocated site is showrooms car and park car 02, The

Policy WHI2 Policy

Seek to make provision for a new health and well-being hub well-being and anew to health for makeSeek provision visually and physically both reduced are parking of car impacts and of spaces number Ensure the of vehicles. demands parking and servicing over operational, the given priority greater are accessibility transport public and cyclists Ensure pedestrians, that safety and cyclists to improve pedestrians, for it centre 02 to the adjacent entrance Road /Finchley Road junction Blackburn at the footpath the widening West Finchley and Road, both End including Lane Road from Blackburn to entrances and enhancements realm public clear and welcoming Deliver they serve. activities and uses the and location the related to functions and forms different of spaces green and public realm, improved new public and Include route. through not avehicular is which street cycling and pedestrian sided anew two create will this uses and activity With Finchley West Road and End Lane. development connecting the through improved new and routes with neighbourhood walkable of amore as part route east-west central accessible and safe direct, Create aconvenient, development new mixed-use with successfully integrates itself Centre 02 the that interventions creative and design coherent Ensure through architecture and excellent design through asanew neighbourhood qualities own its establishes and areas to neighbouring responds that anew place Deliver development parcels of adjacent delivery the and/or area growth site and wider the for aspirations the prejudice or compromise must not development parcels individual for Proposals stakeholders. keyintegrated way other and involvement relevant with from landowners and they acoordinated in that have prepared Demonstrate been 9.14 9.17 9.16 9.15 considerations. anyand relevant other material relevant development policies plan Plan, all Local Allocations Site this in any relevantWHI2, other policies to Policy having regard considered neighbourhood. neighbourhood. anew creating whilst isolated, remaining and inward-looking being than rather it around neighbourhoods wider the with connects and to out developmentthat looks to all, accessible and inclusive welcoming, is redevelopment that neighbourhood. new mixed-use a for character and of uses transition successful to the approach design to acoherent essential considered site is of the element park car of the redevelopment into the Centre 02 the of imaginative integration and creative however operational, the remain will and redeveloped be will itself Centre and routes. accesses safe-feeling and attractive through cyclists and to pedestrians priority not give any does and destination or any of limits place sense currently that servicing and parking of car dominance the reduce and context of new development into wider its integration the must It address area. wider the for objectives the and place of anew delivery successful the to fundamental are allocation this

Proposals for this site will be be site will this for Proposals It is important to ensure important is It 02 the that not anticipated is It Redevelopment of in sites 9.19 9.18 redevelopment. by created connections and spaces and area wider the through the anew neighbourhood O2 with of the Finchley linking Roadfacilities and the route alternative asan strengthened be O2 should the through route site. existing internal of the The part this around environment safe and welcoming interesting, amore create O2 to of the side the animating and ,improved footways frontages active more and entrances uses, floor ground itself, through centre O2 of the edges public to the changes at other to look explored be should Opportunities development. “gateways” realm public into new inviting more and greening urban footpaths, wider include could This Finchley and Road sides. Lane West both End from area into the streets focussed cycling and walking quality better to create used be night. day the and throughout environment, asafe support to help activity create and environment awelcoming provide /west east to route central the along introduced be should lighting and planting art, aspublic such features and spaces open uses, community and /social retail New vehicles. other and railways, of the servicing impacts the from separated sufficiently and safe, pleasant, scale, in generous is that route east-west vehicle-free central clear and convenient strong, a be should This area. the throughout movement of improving objectives the to achieving vital site is the through

Redevelopment should route open and A new legible 9.20 Redevelopment must include heart of a community to meet this improved and new public and green need and opportunities should be fully spaces suitable for a variety of uses explored with the relevant providers. with a range of sizes and forms to perform different functions, such 9.24 As indicated in the area wide as active, quiet, urban, green, play, policy, it is anticipated that the 02 and growing, sitting or eating. These car showroom elements of this site could be created where new and may come forward at different times improved routes intersect and provide due to different land ownerships. a focus for different uses and distinct It is therefore essential that zones of activity and character. landowners of adjacent sites ensure that their redevelopment proposals 9.21 A significant reduction in are conceived in an integrated the overall car parking provision way to achieve the best and most on site is essential to ensure that comprehensive regeneration parking is no longer the dominant outcomes and do not compromise use of the majority of the site and wider area objectives. does not compromise the quality of new development. Reduced parking 9.25 The connections and routes and improved walking and cycling through these two elements of connections will help encourage the site are particularly important active means of transport and and care should be taken to promote improved air quality for the ensure that potential opportunities area. for future connections and links are not prejudiced by piecemeal 9.22 Whilst the main priority development. is significantly reducing parking, opportunities should be explored to 9.26 The allocation should be look at options to support wider area considered in conjunction with the transport initiatives for social benefit, relevant aspirations and objectives of for example through use of parking the Neighbourhood Plan and future Question box spaces in off peak times to support Council planning guidance. ‘healthy school streets’. Q87. Do you support Policy WHI2? If not, what changes are needed and why? 9.23 Based on health care changes in the wider Camden Q88. Is the boundary shown in Figure 9.2 appropriate in the context of area, West Hampstead has been Policy WHI2? If not, what changes are needed and why? identified as a potential location for a new community hub facility to accommodate health and wellbeing services in one location. The town centre element of the site offers a great opportunity in an accessible 103 location for a new provision in the Policy WHI3 - 13 Blackburn Road Policy WHI3

9.27 The site consists of the former premises therefore currently contains 13 Blackburn Road is allocated for mixed-use development including part single, part two and three storey 15 studios, 13 one bedroom units and commercial space/offices and permanent self-contained homes. Development office space known as Asher House, 1 two bedroom unit. Redevelopment must be in accordance with criteria d, e, f, g, h and j of Policy WHI1 - West before it was converted to housing to provide a broader range of unit Hampstead Interchange area and in addition must also: use and was renamed the Clockwork sizes and to include affordable a. Provide a mixture of sized permanent self-contained homes including Factory, and a separate single storey housing on the site will be supported affordable housing office block that backs onto Billy and welcomed. Fury’s way (a designated metropolitan b. Ensure the commercial space is flexible in order to provide for a range of walk) and the railway tracks. The site 9.30 The commercial space small to medium businesses is outside of the designated West should, through its design, be flexible Hampstead town centre. to potentially accommodate small to medium businesses and provide 9.28 Proposals for this site will be affordable workspace. considered having regard to Policy WHI3, any other relevant policies in 9.31 Redevelopment of this site this Site Allocations Local Plan, all must respond to its context, including relevant development plan policies the heights of adjacent buildings, and any other relevant material and through appropriate design considerations. and the inclusion of natural means of overlooking and appropriate 9.29 The former Asher House setbacks along Billy Fury Way ensure building was converted to 29 homes that development enhances this under permitted development important route particularly from a regulations in 2014, which meant that safety aspect. It is expected that the Council was not able to apply its development will take into account planning policies and consider the adjacent sites’ redevelopment plans principle of the use. The matters and take opportunities to work in that required approval related to conjunction with neighbouring sites to design and transport issues only. The help deliver a coordinated approach. West Hampstead Interchange Area Interchange Hampstead West Figure 9.3: 13 Blackburn Road

Site address 13 Blackburn Road Question box

Site area (ha) 0.24ha Q89. Do you support Policy WHI3? If not, what changes are needed and Proposed uses Offices, self-contained homes why? Indicative housing capacity 21 additional homes Q90. Is the boundary shown in Figure 9.3 appropriate in the context of Policy WHI3? If not, what changes are needed and why? Policy WHI4 - 188–190 Iverson Road Site address 188-190 Iverson Road

9.32 This site is occupied by Site area (ha) 0.25ha Tavener C and Son, who provide building and joinery services, storage Proposed uses Offices, light industrial and self-contained and furniture paint spraying facilities. homes The uses are contained in a range Indicative housing capacity 15 additional homes of single storey buildings across the site, together with a two storey office building and a single storey office 9.34 Proposals for this site will be particularly vehicular access and block occupied by Innsifree Housing considered having regard to Policy movement within the site. Association fronting on to Iverson WHI4, any other relevant policies in Road. this Site Allocations Local Plan, all 9.37 Given the adjacent and relevant development plan policies opposite housing uses, the inclusion and any other relevant material 9.33 The site has three and 4 of any new homes should be located considerations. storey housing properties either side towards the front of the site along the and a new housing development Iverson Road frontage and should 9.35 The site is an established incorporate appropriate mitigation opposite, with designated open space Figure 9.4: 188-190 Iverson Road to the rear, adjacent to the railway employment site where intensification measures to ensure an appropriate lines. for a wider mix of uses including relationship with the business uses. housing would be supported, provided Policy WHI4 that the introduction of housing would 9.38 Any redevelopment offers not compromise existing or future an opportunity to address the 188-190 Iverson Road is allocated for mixed-use commercial and permanent employment uses on site. current visual gap in the street self-contained homes. Development must: scene and enhance the streetscape. a. Ensure that the operation of existing or future employment uses are not 9.36 The low level nature and The retention of the mature street compromised by the inclusion of housing or though the design of the number of buildings on site offers trees along the frontage is strongly development the opportunity to consolidate, encouraged. enhance or intensify the employment b. Provide housing uses on the Iverson Road frontage floorspace provision within the site 9.39 Given the specific nature of through redevelopment. Measures the site and its future uses, proposals should be incorporated into any for the development of this site will design to ensure continued or future not be assessed against the criteria business use is not compromised, of Policy WHI1 – West Hampstead Interchange Area.

Question box

Q91. Do you support Policy WHI4? If not, what changes are needed and why?

Q92. Is the boundary shown in Figure 9.4 appropriate in the context of Policy WHI4? If not, what changes are needed and why? 105 Policy WHI5 – Other development sites in the West Hampstead Interchange Area 9.40 Within the West Hampstead 9.41 Proposals for sites identified Policy WHI5 Interchange Area there are a number in Figure 9.6 will be considered of other development sites. These having regard to Policies WHI1 and Sites identified in Figure 9.6 will be allocated for the use(s) set out in the table sites are listed in Figure 9.6. We WHI5, any other relevant policies in consider that Policies WHI1 and the this Site Allocations Local Plan, all Camden Local Plan 2017 provide a relevant development plan policies robust basis for considering proposals and any other relevant material Allocation Site Name Proposed Uses Indicative Housing for development in these locations. considerations. Reference Capacity As such the Plan does not include WHI5a Land at Offices 9 additional self- a detailed allocation policy for these Midland Housing contained homes; and 60 sites and seeks to allocate them Crescent additional student units through Policy WHI5. or equivalent housing floorspace WHI5b 156 West End Self-contained 164 additional homes Lane homes Retail Community Figure 9.6: Other Development Sites table

WHI5a WHI5b

West Hampstead Interchange Area Interchange Hampstead West Question box

Q93. Do you support Policy WHI5? If not, what changes are needed and why?

Q94. Are the boundaries shown in Figure 9.5 appropriate in the context of Policy WHI5? If not, what changes are needed and why?

Figure 9.5: Other development sites