Solicitation for INL to Develop a Municipal Police, Municipalities and Women’S Office Public Media Campaign
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Solicitation for INL to develop a Municipal Police, Municipalities and Women’s Office Public Media Campaign PR9135862 The U.S. Embassy in San Jose, Costa Rica, through the International Narcotics and Law Enforcement INL Affairs Section, has a procurement requirement to develop a campaign for the Costa Rican Municipal Police, the Municipalities and the Municipal Women’s Offices to reinforce the effort that all Municipal Police forces, the 82 Municipalities and the 8 Municipality District Counselors (in Spanish “Consejos Municipales de Distrito / Intendencias”) and the Municipal Women’s Offices for Gender Based Violence Prevention are doing during the COVID19 crisis in Costa Rica. Requirements: Creation of the campaigns name, the communication strategy and its audio-visual content: Messages, pictures, story lines, slogan, graphics, promotional videos, institutional videos, publications and others. - Language All material and communication must be in Spanish. - Fees All the content including creative design, communication strategy, advertisements and publications should be included in the quote. - Experience The service providers must have proven experience doing similar campaigns in Costa Rica. - Campaign Outcome The campaign will increase awareness within the population on municipal police´s, municipalities and the women´s offices work during COVID19 crisis, improving the perception and the credibility of the municipal governments. SENSITIVE BUT UNCLASSIFIED Deliverables: Deliverable 1: Campaign for the Municipal Police Publicity campaign Campaign must be done through social media, television, radio and newspapers to highlight the work that all Municipal Police forces are doing with communities during this crisis. The campaign must include: · Creative design: Communication advisory, materials design and a public relations manager · Creation of the campaigns name: Design of the content, story line, character, graphics and slogan · Creation of one large institutional video (of maximum 3 minutes) to be sent to the National Local Governments Association (UNGL) · Creation of two animated short videos (of maximum 1 minute) to be advertised on television (at minimum one time on Channel 7 and/or Channel 6), radio (at minimum once a week on a FM channel) and social media (at minimum twice a week on Instagram, Facebook and Twitter) · Content for social media: Two advertisements per week (including story lines) on Instagram, Facebook and Twitter · Content for digital and/or regular newspapers: One advertisement per week on La Extra, La Teja and/or La Nación Instruction · The campaign must be coordinated with the National Local Governments Association (UNGL), the National Municipal Police Association and the USA Embassy in San José, Costa Rica SENSITIVE BUT UNCLASSIFIED · It must include the logos of the UNGL and the National Municipal Police Association, as well as the logos of all the 30 municipal police forces that are actively participating must be included in all the advertisements of the campaign · A chronogram must be send via email to the UNGL, the National Municipal Police Association and the US Embassy to have a clarity of the dates when all the advertisements and videos will be out on each source · All the original advertisements and videos must be send electronically to the UNGL, the National Municipal Police Association and the US Embassy · At the end of the campaign, the selected vendor must provide to the US Embassy some metrics such as: number of likes, number of shared publications, etc. Delivery date: The INL Section requires this campaign to start by mid May 2020 , and last at least 3 months. Deliverable 2: Campaign for the Municipalities Publicity campaign Campaign must be done through digital media to highlight the work that all the 82 Municipalities and the 8 District Counselors (in Spanish :”Consejos de Distrito”) are doing with communities during this crisis. Costa Rica has been divided in 8 regions mentioned below: 1. San José: San José, Santa Ana, Escazú, Puriscal, Alajuelita, Aserrí, Desamparados, Curridabat, Montes de Oca, Coronado, Moravia, Goicoechea, Tibás, Acosta, Dota, Tarrazú, León Cortés and Turrubares 2. Cartago: Cartago, Alvarado, Oreamuno, El Guarco, Paraíso, Jiménez, Turrialba, Cervantes, Tucurrique, La Unión SENSITIVE BUT UNCLASSIFIED 3. Heredia: Heredia, Barva, Belén, Flores, San Isidro, San Pablo, San Rafael, Santa Barbara, Santo Domingo and Sarapiquí 4. Alajuela: Alajuela, Poás, Grecia, Sarchí, Naranjo, Palmares, San Ramón, Atenas, Zarcero, San Carlos, Upala, Los Chiles, Guatuso, Río Cuarto, Consejo Municipal de Distrito de Peñas Blancas 5. Zona Sur-Sur: Coto Brus, Buenos Aires, Golfito, Corredores, Osa, Pérez Zeledón 6. Pacífico Central: Puntarenas, Esparza, Montes de Oro, Orotina, San Mateo, Turrubares, Parrita, Garabito, Quepos, Consejos Municipales de Distrito de: Cóbano, Lepanto, Paquera y Monteverde. 7. Limón: Limón, Pococí, Siquirres, Matina, Talamanca and Guácimo 8. Guanacaste: Liberia, La Cruz, Santa Cruz, Nicoya, Carrillo, Hojancha, Nandayure, Cañas, Tilaran, Bagaces, Abangares, Consejo Municipal de Distrito de Colorado The campaign must include: · Creative design: Communication advisory, materials design and a public relations or community manager · Creation of eight large videos –one per region- (of maximum 3 minutes) to be sent to the National Local Governments Association (UNGL) · Creation of eight animated short videos –one per region- (of maximum 1 minute) to be advertised on social media (at minimum twice a week on Instagram, Facebook and Twitter) · Content for social media: Two advertisements per week per region (including story lines, pictures, graphics) on Instagram, Facebook and Twitter to be shown at minimum 5 days per week · Content for digital newspapers: One advertisement per week on La Extra, La Teja and/or La Nación SENSITIVE BUT UNCLASSIFIED Instruction · Campaign must be coordinated with the National Local Governments Association (UNGL) and the US Embassy · It must include the UNGL logo · It is expected that the selected vendor visits each one of the 82 Municipalities and the 8 District Counselors to have updated pictures and visual material for all of them · A chronogram must be send via email to the UNGL and the US Embassy to have clarity of the dates when all the advertisements and videos will be out on each source · All the original advertisements and videos must be send electronically to the UNGL and the US Embassy · At the end of the campaign, the selected vendor must provide to the US Embassy some metrics such as: number of likes, number of shared publications, etc Expected date of delivery: The INL Section requires this campaign to start by mid May 2020 , and last at least 1 month. Deliverable 3: Campaign for the Municipal Women’s Offices for Gender Based Violence Prevention Publicity campaign Campaign must be done through social media, television, radio and newspapers in order to highlight the work that all Municipal Women’s Offices for Gender Based Violence Prevention are doing with communities during this crisis. SENSITIVE BUT UNCLASSIFIED Campaign must include: · Creative design: Communication advisory, materials design and a public relations manager · Creation of the campaigns name: Design of the content, story line, character, graphics and slogan · Creation of one large institutional video (of maximum 3 minutes) to be sent to the National Local Governments Association (UNGL) · Creation of two animated short videos (of maximum 1 minute) to be advertised on television (at minimum one time on Channel 7 and/or Channel 6), radio (at minimum once a week on a FM channel) and social media (at minimum twice a week on Instagram, Facebook and Twitter) · Content for social media: Two ads per week (including story lines) to be advertised at minimum twice a week on Instagram, Facebook and Twitter · Content for digital and/or regular newspapers: One ad per week to be advertised on La Extra, La Teja and/or La Nación · At the end of the campaign, the selected vendor should give the US Embassy some metrics such as # ok likes, # of shared publications. Instruction · Campaign must be coordinated with National Local Governments Association (UNGL), the Women’s Affairs Municipal Offices and the US Embassy · It must include the logos of the UNGL and the Women’s Affairs Offices · A chronogram must be send via email to the UNGL, the Women’s Affairs Offices and the US Embassy to have clarity of the dates when all the advertisements and videos will be out on each source · All the original advertisements and videos must be send electronically to the UNGL, the Women’s Affairs Municipal Offices and the US Embassy · At the end of the campaign, the selected vendor must provide to the US Embassy some metrics such as: number of likes, number of shared publications, etc. SENSITIVE BUT UNCLASSIFIED Expected date of delivery: The INL Section requires this campaign to start by mid May 2020 , and last at least 3 months. All firms that respond to the solicitation must be technically qualified and financially responsible to provide the equipment. At a minimum, each offeror must meet the following requirements when submitting its proposal: • Be able to understand written and spoken English/Spanish • If the contract is over $30,000 the vendor must have or be able to obtain a unique DUNS and Bradstreet number, NCAGE code and be registered in the System for Award Management (SAM) ( https://www.sam.gov/ ) • Have an established business with a permanent address and telephone listing • Have the