DOCSLIB.ORG

Super Size Me Documentary Summery by Ashley Hood

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Super Size Me Documentary Summery by Ashley Hood Super Size Me Documentary Summery By Ashley Hood It’s readily available, time saving, easily accessible, and affordable; it’s a perfect solution for an average American on the go… or is it? Two overweight teenage girls blamed McDonald’s for their weight problems. They hired a lawyer to defend their case in accusing McDonald’s for their weight gain and health problems. The lawyers for McDonald’s stated the dangers of its food are commonly known and that the girls couldn’t show that their weight gain and health problems were caused by their McDiets. The judge declared that if the lawyers could prove that McDonald’s intends for the customer to consume McDonald’s for every meal of every day, and that it would be dangerous for the human body then the girls accusation against McDonald’s could be taken seriously and they could make a valid claim. After six months the judge dismissed the lawsuit against McDonald’s because the girls’ lawyers could not show evidence proving that consumption of McDonald’s food was a direct link to their weight gain – they lost their case. A man heard of the girls’ situation and had the guts (figuratively) to take on the challenge to prove they were right in their indictments against America’s beloved fast food company – McDonald’s. Morgan Spurlock was that man and he created a documentary called Super Size Me. In this documentary, Morgan consumed McDonald’s food for all three meals in a 30 day time frame, eating solely off the McDonald’s menu. In doing so, he wanted to answer the question: ‘Is there a direct link to the effects fast foods has on altering or changing the human body, and can it be proven?’ Prior to the journey Morgan was embarking upon, he recruited the assistance from three doctors: Dr. Steven Siegel a cardiologist, Dr. Lisa Ganjhu a gastroenterologist, and Dr. Daryl Isaacs a general physician. The doctors asked him a series of health questions, took his vitals, and drew blood for testing. Morgan was in superb health, on paper, and the doctor’s predictions were that his triglycerides, cholesterol, and weight would increase during the next 30 days. Overall, the doctors believed that his body would adapt and overcome any serious ailments, if any occurred. Morgan also met with a registered dietician for an assessment and to track his progress for the next 30 days. He also obtained a baseline for where his cardiovascular system, muscular strength, and flexibility – which he excelled in for his age group. Along with the fast food challenge he decided to limit himself to 5,000 steps a day, because that is what the average office working American accomplishes in their day. He also kept a log of all the food he consumed every day. Morgan had a few rules to play by. First, he could only supersize his meal if the cashier asked him too. Second, he can only eat food from McDonald’s menu served over the counter, water included (if they didn’t sell it he couldn’t consume it). Third, he has to eat everything on the menu at least once over the 30 day diet. Lastly, he had to consume at least three meals a day at McDonald’s. While on this McDonald’s expedition, the second day, his body was beginning to reject the foreign food – he vomited during lunch. On day seven, Morgan shared an abnormal symptom with the camera he had been experiencing; he was feeling pressure in his chest. On day nine he felt symptoms of depression and exhaustion and believed it was related to the food he was consuming. After two weeks, Morgan visited the Dr. Isaacs; he ran some test on his blood. His cholesterol was high and his liver enzymes went up. Morgan’s liver was getting sick. Dr. Isaacs compared Morgan’s liver to an alcoholics damaged liver; only the difference was his source of damage, which was a high fat diet. Dr. Isaacs doctor told Morgan that he was on track to having a fatty liver. On paper, Morgan was getting sick. The doctor’s advice was to stop the 30 day McDonald’s’ diet because it was hurting his body. On the 21st day at 2:00 am, Morgan woke up and had difficulty breathing; he was hot and was experiencing rapid heart palpitations. So he walked around the house to try and get his breath back. Dr. Isaacs asked Morgan if he would start taking aspirin because he believed that his diet was causing his chest pain, Morgan responded that he would have to think about it since it wasn’t on the McDonald’s menu. All three doctors advised Morgan to stop the diet immediately. During the documentary, Morgan mentioned that in the lawsuit against McDonald’s, the company stated, in their defense, that it is common knowledge that any processing their foods go through will make them more harmful than unprocessed foods. For example, the chicken nuggets are made from chickens with unusually large breasts. They are processed the following way: first ground up, then combined with stabilizers and preservatives, pressed into nugget shapes, deep fried, freeze dried, and then served at your local McDonald’s. In Massachusetts, several randomly selected first grade students were shown a series of pictures. When shown George Washington, most children could identify him, however when shown a picture of Jesus Christ none of the children could identify him. When shown a picture of the Wendy’s mascot a few children could identify who she was but when shown Ronald McDonald all the students knew who he was and most shared a story of where they had seen him and how much they enjoyed McDonald’s food. In 2001, McDonald’s spent 1.4 billion dollars in advertising, spending more that year than Pepsi, Hersey foods, and the Five a Day fruit and vegetable campaigns. So why share all this with you? I’ll proceed - Morgan conversed with a man named John F. Banzhaf III, a Law Professor at the George Washington University. Banzhaf is spearheading the fight against fast food chains, specifically McDonald’s, one of many reasons is because of the corporations tactics of targeting children by creating an environment that is safe, friendly, and entertaining (ex: clown, toys, playgrounds, ext). In Morgan’s documentary he playfully stated that when he has kid’s he is going to punch them in the face every time they pass a McDonald’s so that they won’t have good memories of the fast food chain and won’t desire to go there! After 30 days Morgan had his final weigh in. He gained 24.5 pounds, weighing a total of 210 pounds. His liver had become a fatty one. His cholesterol level went up 65 points. His body fat percent shot up from 11% to 18%. He doubled his risk of coronary heart disease and heart failure. He was depressed and exhausted the majority of the time, while his mood swings heightened and his sex drive declined. He had massive cravings for McDonald’s food and would get immense headaches when he wasn’t eating it. Morgan consumed 30 pounds of sugar and 12 pounds of fat during the 30 day diet. One doctor suggested that Morgan not eat fast food for an entire year after his 30 day binge of McDonald’s food was over, so that his body could stabilize. Morgan went on a vegan detox after the McDonald’s diet and his cholesterol and liver function went back to normal in 8 weeks and it took him 5 months to lose 20 pounds and another 9 months to lose the last 4 ½ pounds. Six weeks after the documentary was premiered at the Sundance Film Festival, McDonald’s announced that they were eliminating the supersized options, but claimed that the choice had nothing to do with Morgan’s documentary. McDonald’s began advertising that they were health conscious by promoting a variety of new salads, but at the same time they created their fattest sandwich to date – the McGriddle. In 2004, Congress passed a law that fast food companies could not be sued for making people obese. In one month Morgan had eaten as much fast food as most nutritionists would suggest eating over eight years time. What he found along his journey was that fast food is not only taxing on one’s physical wellbeing but it is also wearing on ones mental and social wellness. Resources: All data was collected from the documentary “Super Size Me” by Morgan Spurlock Downloaded pictures from: - torrentdownloads.net - http://www.megateamblogs.com/wp-content/uploads/2009/11/McDonald’s-meal.jpg; - http://3.bp.blogspot.com/_RkGu1qZVOao/SwLiB3DrX7I/AAAAAAAAHPs/WYg- D3utr8Q/s1600/chubby-ronald-mcdonald.jpg - http://vivirlatino.com/i/2008/07/McDonald’s-kid.jpg - http://www.cnet.co.uk/i/c/blg/cat/digitalmusic/McDonald’s.jpg .
Load more

Recommended publications
  • Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker
    Loyola of Los Angeles Law Review Volume 40 Number 2 Symposium—Access to Justice: Law Article 7 and Popular Culture 1-1-2007 Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker Regina Austin Follow this and additional works at: https://digitalcommons.lmu.edu/llr Part of the Law Commons Recommended Citation Regina Austin, Super Size Me and the Conundrum of Race/Ethnicity, Gender, and Class for the Contemporary Law-Genre Documentary Filmmaker, 40 Loy. L.A. L. Rev. 687 (2007). Available at: https://digitalcommons.lmu.edu/llr/vol40/iss2/7 This Symposium is brought to you for free and open access by the Law Reviews at Digital Commons @ Loyola Marymount University and Loyola Law School. It has been accepted for inclusion in Loyola of Los Angeles Law Review by an authorized administrator of Digital Commons@Loyola Marymount University and Loyola Law School. For more information, please contact [email protected]. SUPER SIZE ME AND THE CONUNDRUM OF RACE/ETHNICITY, GENDER, AND CLASS FOR THE CONTEMPORARY LAW-GENRE DOCUMENTARY FILMMAKER Regina Austin * I. THE INGREDIENTS OF A SUPERSIZED SUCCESS More than other genres of popular culture, documentaries are favorably disposed to what passes as a liberal perspective on social issues, including civil litigation. Newspaper headlines proclaim it, conservatives lament it, and documentarians do not dispute it. Indeed, the premise for Super Size Me,' one of the most popular documentaries of the first half decade of the 21st century, actually originated with the fast-food obesity case Pelman v. McDonald's Corp.2 According to Daily Variety, the idea for the documentary * William A.
    [Show full text]
  • Tell Me What You Eat, and I Will Tell Whom to Sue: Big Trouble Ahead for “Big Food"?
    University of Kentucky UKnowledge Law Faculty Scholarly Articles Law Faculty Publications 2005 Tell Me What You Eat, and I Will Tell Whom to Sue: Big Trouble Ahead for “Big Food"? Richard C. Ausness University of Kentucky College of Law, [email protected] Follow this and additional works at: https://uknowledge.uky.edu/law_facpub Part of the Torts Commons Right click to open a feedback form in a new tab to let us know how this document benefits ou.y Recommended Citation Richard C. Ausness, Tell Me What You Eat, and I Will Tell Whom to Sue: Big Trouble Ahead for “Big Food"?, 39 Ga. L. Rev. 839 (2005). This Article is brought to you for free and open access by the Law Faculty Publications at UKnowledge. It has been accepted for inclusion in Law Faculty Scholarly Articles by an authorized administrator of UKnowledge. For more information, please contact [email protected]. Tell Me What You Eat, and I Will Tell Whom to Sue: Big Trouble Ahead for “Big Food"? Notes/Citation Information Georgia Law Review, Vol. 39, No. 3 (2005), pp. 839-893 This article is available at UKnowledge: https://uknowledge.uky.edu/law_facpub/83 TELL ME WHAT YOU EAT, AND I WILL TELL YOU WHOM TO SUE: BIG PROBLEMS AHEAD FOR "BIG FOOD"? Richard C. Ausness* TABLE OF CONTENTS I. INTRODUCTION ................................. 841 II. PELMAN v. McDONALD'S CORP. ................... 844 III. LIABILITY THEORIES ............................. 850 A. THE DEFECT REQUIREMENT ...................... 851 B. DEFECTIVE DESIGN ............................ 852 1. The Consumer Expectation Test ....... 852 2. The Risk-Utility Test . ....................... 855 C. PRODUCT CATEGORY LIABILITY .............
    [Show full text]
  • Alternative Approaches to Resource Conflicts
    Vanclay, J.K., 2005. Gunns, Greens and Silk: alternative approaches to resource conflicts. Paper to “Burning Issues in Forestry ”, 22 nd biennial conference of the Institute of Foresters of Australia, 10-14 April 2005, Mount Gambier S.A. Gunns, Greens and Silk: alternative approaches to resource conflicts Jerome K. Vanclay Southern Cross University, PO Box 157, Lismore NSW 2480 Summary Many Australian foresters remain unaware of the McLibel case, a 15-year public relations disaster that followed a litigation attempt by the McDonald’s hamburger chain. Recent litigation by Gunns Limited against 20 environmental activists appears to ignore the lessons from that case. The McLibel litigation led to a costly lose-lose outcome, whereas reforms by McDonald’s following a critical movie created a win-win situation in which McDonald’s improved their reputation and their customers gained better food. Parallels that may contribute to such win-win outcomes in forestry are examined. Adaptive collaborative management informed by participatory modelling may be a more productive approach than litigation, and should produce a more durable outcome. Keywords: litigation, negotiation, adaptive collaborative management, McLibel, Gunns20 Introduction In his best-selling book ‘Guns, germs and steel’, Jared Diamond (1997) examined a question posed by one of his PNG colleagues: “Why is it that you white people developed so much cargo ... ?”. Diamond argued that the underlying reason for the good fortune enjoyed by some cultures was geography, because large land masses facilitated the development of societies better able share technologies and learn from their experiences. The title of this paper is a parody of Diamond’s title, because I explore “Why is it that Gunns have initiated so many lawsuits?”, referring to the litigation initiated recently by the forestry company Gunns (White 2005).
    [Show full text]
  • Burger Cultures: Mcdonaldization and De
    BURGER CULTURES: MCDONALDIZATION AND DE-MCDONALDIZATION IN CROATIA AND THE U.S. by ASHLEY WENDELL KRANJAC Presented to the Faculty of the Graduate School of The University of Texas at Arlington in Partial Fulfillment of the Requirements for the Degree of MASTER OF ARTS IN SOCIOLOGY THE UNIVERSITY OF TEXAS AT ARLINGTON MAY 2012 Copyright © by Ashley Wendell Kranjac 2012 All Rights Reserved ACKNOWLEDGEMENTS First and foremost, I would like to extend my utmost thanks to my supervisor, Dr. Ben Agger, for his expertise, considered advice, and support throughout this thesis work. Furthermore, I am deeply grateful to my committee, Dr. Robert M. Kunovich, and Dr. Heather Jacobson, whose expertise and advice, instructing me through the procedures involved in undertaking social research, was invaluable. I am also greatly indebted to my parents, Glenn and Jamie Wendell, who taught me how to be a conscientious and motivated worker, and whose love knows no bounds. Also, I would like to thank my in-laws, Željka and Oliver Kranjac, whose loving support remains overwhelming. I am forever grateful to my family, particularly my grandmother, Pauline Geisman, my siblings, Leigha, Chris, and Alisha Wendell, my niece, Avalynn Wendell, and my nephew, Raiden Childress, whom provide teaching and laughable moments every day. My deepest gratitude is to my husband, Dinko, who inspires every facet of my existence and supports all my endeavors. February 29, 2012 iii ABSTRACT BURGER CULTURES: MCDONALDIZATION AND DE-MCDONALDIZATION IN CROATIA AND THE U.S. Ashley Wendell Kranjac, M.A. The University of Texas at Arlington, 2012 Supervising Professor: Ben Agger The primary goal of this thesis is to contribute to critical/ social theory through food theory by examining the interactions between local (i.e., internal food trends) and delocalization/ globalization, which are external food trends in Croatia and the United States.
    [Show full text]
  • SUPER SIZE ME Useful Vocabulary
    SUPER SIZE ME (c) Material didáctico elaborado por María Asunción Herrero Díaz como parte del programa Redes de Investigación en Docencia Universitaria 2007-8, financiado por el ICE de la UA y coordinado por la profesora Mª Lourdes López Ropero Useful vocabulary 1. Overweight: sobrepeso 2. Obese, obesity: obeso, obesidad 3. Binge: comilona, atracón 4. Franchise: franquicia 5. Epidemic (n.,adj.): epidemia, epidémico 6. To develop a disease: contraer o desarrollar una efermedad 7. Commercials, advertisements : anuncios (publicidad) 8. Nutritional information: información nutricional 9. Blood pressure : tensión, presión sanguínea 10. To sue sb for sth: demandar a alguien por algo 11. To eat out: comer fuera de casa 12. Saturated fats: grasas saturadas 13. Health care: asistencia sanitaria 14. General practitioner: médico de cabecera 15. Dietician: especialista en dietética 16. BMI (Body Mass Index): IMB (Índice de Masa Corporal) 17. Carbohydrates: carbohidratos 18. Junk food: comida basura 19. Gout: gota 20. Stabilizers: estabilizantes 21. Preservatives: conservantes 22. Processed: preparado (para el mercado o el consumo) LISTENING ACTIVITIES 1. Before starting his one-month McDonald’s diet, Morgan decides that he needs to have some medical supervision. We are at the beginning of the film. Answer these questions: 1. How many doctors will supervise Morgan’s experiment? What are their medical specialities? 2. Does Morgan take any medications of any sort? 3. Does Morgan smoke? Did he smoke in the past? 4. What is Morgan’s cholesterol level before the binge? 5. What do doctors expect to happen to Morgan’s cholesterol levels and triglycerides after the binge?. 6. Will Morgan’s mood be affected by his McDonald’s diet? How will he probably feel, according to one of the doctors? 7.
    [Show full text]
  • How Burger King Does Manage Its Bad Image? Numerous Companies Have Had to Deal with the Negative Outcomes of Inappropriate Advertising Policies
    BUSINESS ENGLISH ESSAY How Burger King does manage its bad image? Numerous companies have had to deal with the negative outcomes of inappropriate advertising policies. Some of them had also a bad image because of their internal management system and had to invest in advertisement to bring back the customers. We could use various examples: Nike’s products manufactured by children, Coca-Cola’s violent use of managerial power in Colombia plants, Disneyland’s anti-American boycott during the opening of its French park in 1992, or McDonald’s global image, which is criticized for encouraging obesity even now, after having made different measures in order to promote nutritional awareness. We will study here the case of one of the biggest fast-food industry companies and determine how its advertising policy avoids the common traps McDonald’s fell into. Since its beginnings in 1954, Burger King has experienced an outstanding growth, as stated in High School Operations Research website (1). In order to have an advantage on its competitors, notably Wendy’s ， Kentucky Fried Chicken and McDonald’s, the company has adopted different successful tactics. As we are focussing here on its publicity campaigns, it is relevant to put the emphasis on the comparative advertisements Burger King made to benefit from its main rivals’ weaknesses, well described on a Cambridge University Press webpage (2). In these TV spots (which were shown between 1995 and 1996), the firm compared its own burgers to the opponents’ products. However, most of Burger King advertising programs made between 1980 and 2002 were unsuccessful and did not permit the brand to achieve its targets, which were attempts to build a solid identity the firm lacked of, according to Wikipedia and its annex sources (3).
    [Show full text]
  • Nutrition Perspectives Research Paper – Super Size Me by Morgan Spurlock
    SUPER SIZE ME – NUTRITION PERSPECTIVES 1 Nutrition Perspectives Research Paper – Super Size Me by Morgan Spurlock Bryan Lee HLTH 1020 – Salt Lake Community College – Summer 2017 SUPER SIZE ME – NUTRITION PERSPECTIVES 2 Nutrition Perspectives Research Paper – Super Size Me by Morgan Spurlock Super Size Me is a documentary about the fast food industry, nutrition and obesity in the United States of America, and the line between personal and corporate responsibility and ethics when it comes to how we eat and what is made available to the people, marketed to the people, and consumed by the people. It was produced by, directed by, and also stars Morgan Spurlock who released the documentary film in 2004. Throughout the film, Spurlock documents his personal health and psychological condition via video as he conducts an experiment consisting of eating McDonalds for three meals a day. The documentary is also full of well cited information, resources, and statistics about health in the US, across the world, and what people can do to me more conscientious about what they consume when they make that choice to go out to eat. Super Size Me was created and released over 13 years ago in 2004, but it still holds relevance in the world today. Perhaps even more than it did when it came out. This documentary was created to draw attention to the horrors of the fast food industry, the obesity epidemic, and other lifestyle attributes Americans are addicted to that cause the majority of it. It either did not draw enough attention to the issue or fell upon deaf ears because the problem only continues to progress.
    [Show full text]
  • By Andrea Hayes Subject/Story
    THE WHOLE HOG: FAST FOOD FILMS people to sue food companies for making them obese; • In 2005, Jamie Oliver tried to overhaul school dinners in the UK documentary TV series Jamie’s School Dinners. By Andrea Hayes Subject/Story Concerned about the increasing rate of obesity in America and a lawsuit in Super Size Me, directed by Morgan 9. Can be divided into thirteen which two teenagers unsuccessfully tried Spurlock, rated pG, 100 mins, 2004.Suits: sequences for easier analysis to sue McDonalds for making them fat, middle to senior secondary students. (see Sequence Chart). Morgan Spurlock embarks on a thirty- 10. Had a significant ‘real day McDonalds-only diet experiment. He 10 reasons to teach world’ impact on the sets himself four rules: Super Size Me issues it covered (see below, ‘Flash 1. He can only eat things on sale at Super Size Me is an excellent way to Forward’). McDonalds. explore the documentary form because it: 2. He must Super Size his meal if asked. Flash Forward 3. He has to eat everything on the 1. Deals with subject matter familiar McDonalds menu at least once. to all. • During the 4. He has to eat three meals a day. 2. Is fast paced, fun and informative (and film’s cinema demonstrates why documentaries are release, the Further, he decides to restrict himself to increasing in popularity). Australian the ‘average’ amount of exercise, typical 3. Discusses issues relevant to students, McDonalds’ of the American population. such as the dangers of unhealthy CeO, Guy diets and marketing that targets Russo, Spurlock, who has good genes, doesn’t young people.
    [Show full text]
  • Exploring Fast Food Consumption Behaviours and Social Influence
    Exploring fast food consumption behaviours and social influence Submitted in full requirement for the degree of Doctor of Philosophy Emily Brindal B. Psych (Honours) Faculty of Health Sciences, the University of Adelaide, South Australia School of Psychology; School of Medicine NOBLE Research Group; CSIRO Human Nutrition, Adelaide, South Australia April 2010 – Contents – – List of Tables – _______________________________________________________________________________________ v – List of Figures – ______________________________________________________________________________________ vi – Overview of Chapters – ____________________________________________________________________________ vii – Summary – _________________________________________________________________________________________ viii – Declaration – __________________________________________________________________________________________ x – Acknowledgements – _______________________________________________________________________________ xi 1 Chapter One: Obesity, changing eating patterns and fast foods _____________________________ 1 1.1 Obesity ____________________________________________________________________________________________1 1.1.1 Global increase in obesity rates _______________________________________________________________2 1.1.2 Direct and indirect consequences of obesity _________________________________________________4 1.1.3 Energy equilibrium: An explanation for obesity _____________________________________________5 1.2 Eating patterns and changing diets
    [Show full text]
  • Reporting So Powerful,Itjumps Right Off
    SUNDAY,FEBRUARY 8, 2015 WSJ3 ... McDonald’sWon’t Tell Yo u ($7.96) and Wendy’s ($7.87). (The nationwide minimum wage is $7.25 an hour.) B Y C HARLES PASSY Ms.Harysays the company supports “fair wagesaligned Thefood maybegetting bet- with acompetitivemarket- ter, but businessisgetting worse place,” and adds that anyin- forthe iconic fast-food chain. crease in the minimum wage should be gradual, to minimize ‘Wemay have lost the recipe itsimpact on employers. 1 to our secret sauce.’ Ah, McDonald’s, wherewe ‘Wemay notbeascharita- feast upon Big Macs,Egg Mc- 3 ble as we seem.’ Muffins and even the occasional McDonald’sphilanthropic sweet-chili chicken McWrap. In effortsfocus on itsRonald the U.S.,the fast-food chain, McDonald House Charities founded in 1948,has sales al- (RMHC) organization, which most three times as big as its maintains 300-plus residences nearestcompetitor. that provide housing forfami- World-wide,the company lies when achild is being serves almost 70 million cus- treated at anearby hospital. tomersaday,inmorethan 100 But some critics have ques- countries.In2014, such feasting tioned howgenerous equated to revenue of $27.4 bil- McDonald’sis. A2013 report by lion. public-health lawyer Michele Si- But these days,thingsdon’t mon found that McDonald’s seem golden under the Golden provided only one-fifth of the Arches.McDonald’srecently re- funding forRMHC in 2012. Si- ported that itsnet income in mon also reported that the fourth quarter of 2014 McDonald’sgave0.32% of its dropped by 21% from ayear pretax profitstocharity (based earlier.And in January, the on asix-year average), while companychanged management, other corporations of similar infurt with CEO Don Thompson retir- sizegaveanaverage of 1.01%.
    [Show full text]
  • Super Size Me” Terhadap Perubahan Kognisi Dan Afeksi Konsumen Makanan Cepat Saji Di Kota Makassar (Studi Eksperimental)
    EFEK FILM DOKUMENTER “SUPER SIZE ME” TERHADAP PERUBAHAN KOGNISI DAN AFEKSI KONSUMEN MAKANAN CEPAT SAJI DI KOTA MAKASSAR (STUDI EKSPERIMENTAL) OLEH: WIDYA TRIAYUASTUTI JURUSAN ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS HASANUDDIN 2013 EFEK FILM DOKUMENTER “SUPER SIZE ME” TERHADAP PERUBAHAN KOGNISI DAN AFEKSI KONSUMEN MAKANAN CEPAT SAJI DI KOTA MAKASSAR (STUDI EKSPERIMENTAL) OLEH: WIDYA TRIAYUASTUTI E311 09 266 Skripsi Sebagai Salah Satu Syarat Untuk Memperoleh Gelar Sarjana Pada Jurusan Ilmu Komunikasi JURUSAN ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS HASANUDDIN 2013 HALAMAN PENGESAHAN Judul Skripsi : Efek Film Dokumenter “Super Size Me” terhadap Perubahan Kognisi Dan Afeksi Konsumen Makanan Cepat Saji Di Kota Makassar (Studi Eksperimental). Nama Mahasiswa : Widya Triayuastuti Nomor Pokok : E 311 09 266 Menyetujui, Pembimbing I Pembimbing II Dr. Moeh. Iqbal Sultan, M.Si Muliadi Mau.S,Sos.M,Si NIP. 196312101991031002 NIP. 197012311998021002 Mengetahui, Ketua Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Dr.H.Muhammad Farid,M.Si NIP. 196107161987021001 KATA PENGANTAR Bismillahirrahmanirrahim Assalamu’alaikum warahmatullahi wabarakatuh. Puji syukur kehadirat Allah SWT yang dengan kehendak-Nya, penulis dapat menyelesaikan penelitian dengan judul “EFEK FILM DOKUMENTER “SUPER SIZE ME” TERHADAP PERUBAHAN KOGNISI DAN AFEKSI KONSUMEN MAKANAN CEPAT SAJI DI KOTA MAKASSAR (STUDI EKSPERIMENTAL)” ini dengan baik. Penelitian ini merupakan syarat untuk mendapatkan gelar kesarjanaan di jurusan
    [Show full text]
  • Mclibel: the STORY of TWO PEOPLE WHO WOULDN't SAY Mcsorry -- ILLUSTRATED SCREENPLAY
    McLIBEL: THE STORY OF TWO PEOPLE WHO WOULDN'T SAY McSORRY -- ILLUSTRATED SCREENPLAY directed by Franny Armstrong, starring Helen Steel and Dave Morris © Spanner Films Ltd., 2005 YOU ARE REQUIRED TO READ THE COPYRIGHT NOTICE AT THIS LINK BEFORE YOU READ THE FOLLOWING WORK, THAT IS AVAILABLE SOLELY FOR PRIVATE STUDY, SCHOLARSHIP OR RESEARCH PURSUANT TO 17 U.S.C. SECTION 107 AND 108. IN THE EVENT THAT THE LIBRARY DETERMINES THAT UNLAWFUL COPYING OF THIS WORK HAS OCCURRED, THE LIBRARY HAS THE RIGHT TO BLOCK THE I.P. ADDRESS AT WHICH THE UNLAWFUL COPYING APPEARED TO HAVE OCCURRED. THANK YOU FOR RESPECTING THE RIGHTS OF COPYRIGHT OWNERS. [transcribed from the movie by Tara Carreon] A long time ago there was a company that made lots of money selling bits of meat between two bits of bread. Many people were employed to put the meat between the bread, and many animals were killed to be the meat. A friendly clown persuaded children to love the Company. Some decades passed and all was well. The Company became very, very rich. Richer even than many countries. And then some people wrote in their newspapers that eating lots of the meat and bread could make people ill. Other people said on television that too many trees had been cut down, and that the workers were unhappy. This made the Company very angry. The Company looked around the world and saw that in England there existed a special law that could stop people saying things the Company didn't like. And make them say sorry.
    [Show full text]