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Item 3B. LBR-2017-18-046 New World Market (PDF) CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Legacy Business Registry Staff Report HEARING DATE FEBRUARY 25, 2019 NEW WORLD MARKET Application No.: LBR-2017-18-046 Business Name: New World Market Business Address: 5641 Geary Blvd. District: District 1 Applicant: Boris Fudym, CFO Nomination Date: June 6, 2018 Nominated By: Supervisor Sandra Lee Fewer Staff Contact: Richard Kurylo [email protected] BUSINESS DESCRIPTION New World Market is an international grocer, delicatessen, and meat market specializing in traditional Slavic and Central Asian food and beverages that was established in November 1982 by Mikhail and Nonna Sukhovitsky, a married couple from the former Soviet Union. The market provides quality grocery products and freshly made food from across Europe and the world to the community of Little Russia in the Richmond District and all of San Francisco. Products include fresh Russian pastries filled with sweet fruits and/or cottage cheese, eggplant and mushroom salads, fresh rye bread and meat dishes (such as chicken Kiev, traditional Azerbaijani kebabs, house-made borscht and many others) that have been staples of Eastern European and Central Asian cuisine since the time of the Tsars. The products sold at New World Market are meant to preserve the culinary tradition of the Russian and Eastern European communities as well as give people who may not be familiar with this cuisine an opportunity to experience a relatively obscure culinary culture. In 2000, New World Market moved from its original location at 2051 Balboa Street to 5641 Geary Boulevard. The new space enabled the market to continue serving the community while expanding its offerings to include a wider selection of products and food. In 2015, the Sukhovitskys sold New World Market to Boris, Leon and Zina Fudym. Boris and Leon are cousins, and Leon and Zina are spouses. The new owners have given a new face to New World Market. They renovated the space, putting in new hardwood flooring and new equipment, upgrading the kitchen appliances and repainting the interior while still maintaining the traditional look and feel of the store. The new owners started preparing and smoking fresh salami in house and have widened the variety of fresh goods and produce. Some of these new products include wines from the Caucasus region and various cheese products from countries such as Latvia and Lithuania, reputed in Eastern Europe for producing some of the best dairy products available. New World Market is one of only four Russian-speaking-owned grocery businesses in all of San Francisco. The business is located between 20th and 21st avenues on the south side of Geary Boulevard in the Outer Richmond neighborhood. CRITERION 1: Has the applicant operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years? 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Yes, the applicant has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years: 2051 Balboa Street from 1982 to 2000 (18 years) 5641 Geary Blvd. from 2000 to Present (19 years) CRITERION 2: Has the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community? Yes, the applicant has contributed to the Richmond neighborhood’s history and identity. The Historic Preservation Commission recommended the applicant as qualifying, noting the following ways the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community: • New World Market is associated with the Russian and Eastern European cuisine. • New World Market has contributed to the history and identity of the Richmond neighborhood and San Francisco. • The Department has no information related to potential historical associations with significant events, persons, or architecture. The property has a Planning Department Historic Resource status of “B” (Properties Requiring Further Consultation and Review) due to its age as the building was constructed in 1923. In a windshield survey of storefronts in the surrounding neighborhood commercial district, this building was found to have no architecturally significant storefronts. • New World Market has been featured in the following publications: A book by Sylvan Brackett, Sue Moore and Wendy Downing, with Slow Food USA titled, “The Slow Food Guide to San Francisco and the Bay Area: Restaurants, Markets, Bars,” 2005. A book by Chowhound.com titled, “The Chowhound’s Guide to the San Francisco Bay Area,” 2005. An article by Mark Shrayber titled, “Growing Up Russian in SF,” May 2014. An article by Eater SF titled “A Guide to Russian Food in San Francisco,” March 2017. CRITERION 3: Is the applicant committed to maintaining the physical features or traditions that define the business, including craft, culinary, or art forms? Yes, New World Market is committed to maintaining the physical features, craft, art form and traditions that define the business. HISTORIC PRESERVATION COMMISSION RECOMMENDATION The Historic Preservation Commission recommends that New World Market qualifies for the Legacy Business Registry under Administrative Code Section 2A.242(b)(2) and recommends safeguarding of the below listed physical features and traditions. Physical Features or Traditions that Define the Business: • International cuisine and products familiar to Russian and Eastern European immigrants. • Russian and Slavic language speaking staff. • Traditional recipes. • Façade features, including brick cladding, cornice, and storefront windows. 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR CORE PHYSICAL FEATURE OR TRADITION THAT DEFINES THE BUSINESS Following is the core physical feature or tradition that defines the business that would be required for maintenance of the business on the Legacy Business Registry. • Grocery store featuring Eastern European goods. STAFF RECOMMENDATION Staff recommends that the San Francisco Small Business Commission include New World Market currently located at 5641 Geary Blvd. in the Legacy Business Registry as a Legacy Business under Administrative Code Section 2A.242. Richard Kurylo, Program Manager Legacy Business Program 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Small Business Commission Draft Resolution HEARING DATE FEBRUARY 25, 2019 NEW WORLD MARKET LEGACY BUSINESS REGISTRY RESOLUTION NO. _________________________ Application No.: LBR-2017-18-046 Business Name: New World Market Business Address: 5641 Geary Blvd. District: District 1 Applicant: Boris Fudym, CFO Nomination Date: June 6, 2018 Nominated By: Supervisor Sandra Lee Fewer Staff Contact: Richard Kurylo [email protected] ADOPTING FINDINGS APPROVING THE LEGACY BUSINESS REGISTRY APPLICATION FOR NEW WORLD MARKET, CURRENTLY LOCATED AT 5641 GEARY BLVD. WHEREAS, in accordance with Administrative Code Section 2A.242, the Office of Small Business maintains a registry of Legacy Businesses in San Francisco (the "Registry") to recognize that longstanding, community- serving businesses can be valuable cultural assets of the City and to be a tool for providing educational and promotional assistance to Legacy Businesses to encourage their continued viability and success; and WHEREAS, the subject business has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years; or WHEREAS, the subject business has operated in San Francisco for more than 20 years but less than 30 years, has had no break in San Francisco operations exceeding two years, has significantly contributed to the history or identity of a particular neighborhood or community and, if not included in the Registry, faces a significant risk of displacement; and WHEREAS, the subject business has contributed to the neighborhood's history and identity; and WHEREAS, the subject business is committed to maintaining the physical features and traditions that define the business; and WHEREAS, at a duly noticed public hearing held on February 25, 2019, the San Francisco Small Business Commission reviewed documents and correspondence, and heard oral testimony on the Legacy Business Registry application; therefore 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO LONDON N. BREED, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR BE IT RESOLVED that the Small Business Commission hereby includes New World Market in the Legacy Business Registry as a Legacy Business under Administrative Code Section 2A.242. BE IT FURTHER RESOLVED that the Small Business Commission recommends safeguarding the below listed physical features and traditions at New World Market: Physical Features or Traditions that Define the Business: • International cuisine and products familiar to
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