Monday - ditch day job Mon, 6/14 11:11AM 1:58:20

SUMMARY KEYWORDS melissa, day, started, programme, teach, year, people, called, put, business, friend, write, money, feel, love, week, buy, literally, talk, find

Anybody who wasn't able to join us on zoom. And this is how we do our made to do this programme, we have it here. And then sometimes people want to watch it on Facebook. And so we'll zoom it into Facebook as well for anybody who wants that. And I'm just going to look at my phone to make sure that it's coming through. And it looks like it looks like it is so welcome, everybody welcome those of you watching on Facebook, we started on time and played a song. And that is how our made to do this programme goes we always start with a dance party, except that we will play Meghan Trainor and songs from

songs from the greatest hits of all the all the people kashia and ariana grande de and whatever I'm feeling in the moment. And it's super fun. It's super fun. And then we get to work, we get to work. So we meet on zoom, some of you are watching on zoom, some of you're watching in Facebook, we always meet on Mondays in zoom, so that we can have the intimacy of really talking like this and, and that you guys can see each other. And we can actually unmute people if we want to and answer questions. And then we also stream it into Facebook for anybody who wants to just be able to watch it that way. And then later on in the week, you have another session where you get put in your smaller mentor group. And those are really great sessions, because those are implementation sessions where you get to actually do the work and get your hand held. And you get more of more of that support and more time for spotlights and one on one direction and things like that. So that's the way that it goes. What we're going to do today is pretty cool. You know, Melissa and I have been teaching together for almost two years. She is one of the most generous, brilliant, kind hearted, beautiful people I've ever met. She is spiritual, she's loving, she is wise. And she truly cares. And she's a great teacher. She actually has a master's in teaching. But then she's also an entrepreneur. And she also is a creative. So she has an MFA, but she also has a master's and she can teach and she's been teaching and creating and running a business long time. So we teach together so that you get sort of the Cathy Heller, whatever that magic is about,

Monday - ditch day job Page 1 of 35 Transcribed by https://otter.ai as well as Melissa's magic. And together you have both this sort of concrete step by step methodical guide, as well as me sort of pouring into you some, some of my own inspired whatever the downloads are, and some are less than I will take you through it. But let it be known that both Melissa and I have walked this walk for a long time I just played for those of you in zoom a song of mine, that song was then used in movies and Hershey's Kisses commercials like Melissa and I were and still are makers who were able to tangibly in a very concrete way, get to do what we love. And what we're going to talk about today is really for those of you who are feeling overwhelmed, because you just went through the five days and you are trying to catch up. This is actually like sort of a best of sort of a review, if we could boil it all down to what's most essential. What we're going to talk about today is what are the steps to ditch your day job? What are the steps? And when I say day job, that's a euphemism for what are the steps to step out of the paradigm where I'm not able to access and be appreciated for my gifts? And how do I step into what feels like a dream job. And to me again, dream job is euphemism for I get to do my work in this world, I get to do the thing that it just lights me up, I can't, I can't explain it lights me up. And I get paid to do it so that I don't have to go do this thing called a job and then do my life's work. I can do both. And so that's what we're going to talk about today. And we're gonna go over it in a way that I hope starts to feel like you can connect the dots between like, here's who I am, here's what I love. And here's now I can see a path forward to being able to complete it. And Melissa, and I will kind of walk you through that. And before we do, I just want to make sure that you hear this and then I'll actually send it to Melissa so she can tell you her background in terms of this moment. But I want to take you to one moment in my life. I want you to hear one moment in my life. That is really the reason I'm sitting here right now. And I know Melissa has that moment too. And so that moment for me was in 2006 in 2006 I'm driving in my car, and I actually had to pull over because I was crying so hard that my sunblock which was in my moisturiser now got in my eyes, and I literally couldn't see I couldn't see so I had to pull over and as I'm pulling over I actually start laughing at the fact that like, I can't even see, but I'm crying so hard. And then I'm going from laughing to crying to crying harder. And then I just like, put my hands up. And I literally said, Please, God, I please like, there must be a way for you to help me find a path home. At that point in my life, I felt like a guitar as a as an analogy, a guitar that was being used to hold a potted plant. Picture a guitar and in the sort of hollowed out section, there's a plant it's a planter, and you walk in, someone's gonna go, Oh, no, it's not used for that. That's not meant for that. You're supposed to play chords and, and melodies? Oh, no, no, no, I'm using it to hold a potted plant. At that point, I had already tried to do my dream. And I was Dorothy in The Wizard of Oz, I had come out to LA prior to that 2004. I had written songs, I had day jobs, I was working and trying to pay my bills and trying to crack the code to become Taylor Swift. And I wrote mediocre songs. And then they got better, and then they got better. And then they got good. And that was a whole process for me to show up for the craft, let alone trying to figure out how to find the person who was going to be the right person who could possibly get me a record deal. And I wound up getting in the room with Ron fair, and I wound up getting signed to Interscope. And I was set this is cut to this is before the scene in the car. And I'm there and Lady Gaga is recording Oh man, biggest

Monday - ditch day job Page 2 of 35 Transcribed by https://otter.ai fan. I'll

follow you. You know the song. And I'm sitting there. And there she is. And I was in the booth and it's sunset sounds and she's recording paparazzi and I'm like, I knew it. I was right. Dreams come true. I came to LA LA is got nothing like Come at me, bro, I got this. I'm gonna get the dream. Let's do this. And six weeks later, I get a call from Ron. And I'm driving in my car. And he says, Can you pull over? This is not the scene when I'm crying. Two years later. This is the other car scene. A lot of things happen in cars in LA. You spend a lot of time in your car. So he called me six weeks after that and said, Jimmy, I've been loves you. Everyone loves you, Kath. There's something about you Everyone loves. I think that's why we signed you. We really love you and the music is good. And Ron says to me, you know, I signed Vanessa Carlton make him la downtown walking fast and it's homebound.

So he goes, I had signed Vanessa Carlton, I thought that I could make your music work. It's not going to be pop, it's not going to be top 40 we see no path to having you be a success on the radio. And I was like, that's pretty clear. That's a pretty clear, no. So at that point, I was like, well, I got there, I'll find another record label that will get me they'll get me and so I go back at it with all this energy. And what's behind me in the rearview mirror is parents who are divorced a father who walked out when I was 12 years old who never came back. He had been remarried at the time. I wasn't even invited to that wedding. Like we were not on speaking terms. My mom and I had been roughing it, living below the poverty line. She was going through her mental health issues. I came out to LA by myself. And I was like, I will not be that that is a cautionary tale. And I got so close like, No, no, no, I got this. I got this. And so I find my way to another record label. And I'm sitting with Craig Kalman who's at Atlantic Records. And he goes, You know, I have a son. And he loves Jason Mraz. And I always wish that I could have more music like that, that I can take him to a concert. Let's do it. Let's do this. I like you. I like your songs. Let's do it. Let's do it. And a month goes by and he goes none of the a&r executives are on board. Nobody's willing to a&r your record. Nobody sees a path forward. Unless you could get the soundtrack to a movie like jack Johnson did Curious George remember that calf? I'm like, Yeah, yeah, let's do that. Let's do that. He goes, alright, well, there's a movie coming out with the Jim Henson Company, and it's called Fraggle Rock, and I'm at Zappos writing it and if you can do the soundtrack, I'll put it out then you will be released as a star but only because it's the soundtrack to a movie and that will be your first record. I'm like, Good, good. Got it. Got it. And I go meet with Weinstein Company. Fortunately, that's who was doing it, but I didn't have to meet with Harvey Weinstein. I meet with actor this girl Rachel Levy, and I walk in she goes Craig Kalman has never called me he's never called to ask me to meet with an artist so you must be really great. Let's work on this movie. Guess what happens? They decide not to make that movie and all the music that I write rivers Cuomo from Weezer wrote two songs. I wrote all the other songs. Guess what, Kathy is not happening. We're not

Monday - ditch day job Page 3 of 35 Transcribed by https://otter.ai putting this out. And I say to Craig, there's got to be another way. Nope. It literally was like going to see The Wizard of Oz, you get all the way to oz. And they go, we have no way to get you home. It's a no, it's a no, it's a no. And I was I was so in the belly of the beast like sitting with the person who's the person. I couldn't even delude myself into thinking at that point. Okay. Someone else will say, yes, it was a it's not happening. It's not happening. But Kathy, who you see now wasn't Kathy, then Kathy then was like, Well, that's it for me, then. That's it for me, then that is it for me. There is no other way then that I will be me. What else would I possibly do? So then I heard the voice come in that said, you will give up on your dream like a normal person, you will give up and be realistic, like a normal adult, and you will go do something you hate? Because that's what everyone does. And so all of my friends said, Yeah, how long did you think this charade would go on? Like, we all didn't want to tell you like, we didn't want to burst your bubble, but like, it doesn't happen. It just doesn't happen. And I'm like, great. So I start to feel depressed, I start to gain weight, I start to do all these things. I start dating Pete guys, I don't like who are boring. I start doing all the I start wearing clothes. I don't really like, I go into a total depression. And my friend says to me, Well, what are you doing? I'm like, I'm just trying to find jobs. So like, I worked in a casting office, I worked in a floral shop, I took an interior design class, because I thought, well, I'm creative. So maybe I'll be creative in something else. But you need a lot of math for that. And I'm really bad at math. So it's not working out. And then she says to me, well, you're doing it all wrong. I go, what does that mean? She goes, Well, if you're not going to do your dream, which that's most of us, then make a lot of money, like do something that makes a lot of money. And I'm like, great. So what's that? She goes? Well, there's two routes finance, like you can go work at a hedge fund, or you can work in real estate, you should sell real estate, real estate property, just sell property. And I'm like, of course, I'll go sell property, of course. And I'm like, this is insane. This is what people do. This is how people live their entire life, the best years of their life. So just then my sister calls Didn't you just say you wanted to maybe go into real estate? I go, yeah, I guess I'm going to go into real estate. She goes, Well, I just met a guy in Brentwood online at the Cheesecake Factory, and he's looking for an assistant. He works in real estate. I told him about you. I'm like, great. So I go work for this guy. He works in Brentwood. He owns shopping malls. And he goes, this is what you need to sell their $300 million. We get 26 investors to go in and work together to build to buy property. So every minimum investment is millions of dollars. And like you'll do really well. It just helped me get the get the people in and I'm like, Okay, great. So I start calling people to set meetings up for him. And I like shake every day. And he goes, Oh, I remember after the second day, could you wear a suit to work? I'm like, okay, I don't own a suit. The next day he goes, can you blow out your hair? Because my hair would come in with like wet hair? I'm like, Uh huh. So over time, it was like being in like a movie. I got groomed to become a robot. And so a month later, I have stick straight hair every day. I am wearing a double breasted suit. He actually told me my friend. I always send people to her. She's the manager and Taylor, no joke in Topanga Canyon mall, go to her. I already told her you're coming. She's gonna give you a whole thing. I wish I could find the pictures of me in the double breasted suits. And I was like, Hello, I'm Anne Taylor. And this is working out. And I would start to, um, I started having a lot of jaw pain. And at

Monday - ditch day job Page 4 of 35 Transcribed by https://otter.ai night, every night, I'd wake up and I would literally do this to measure how wide I could open my mouth The next day, because for some reason, I just got all this jaw pain. And for some reason I started having headaches, and it was really not great. And a year goes by and I started to make a decent amount of money from this guy. And then eight more months passes. So now I've been there almost two years. And my parents are like, you're crushing it. This is amazing. My friends are like, Oh my god, you just bought the chair from anthropology, the blue chair. And I'm like, Yeah, like, you could afford to buy a chair from anthropology. Like I bought a candle. And I'm like, yeah, it's so awesome. It's so awesome. And I'm having anxiety attacks every single day. And one day I'm sitting there and I'm like, um, I my literally my hands were going like numb. I had so much pain in my neck from clenching my jaw that I had. I don't know if it's called neuropathy. I forget they threw out some words, but it was basically the pressure from all this stress and going into my hands and I'm like, Oh, that's fine. I'll Just type with my chin like we make all of these things happen. And I'm dating this guy who I said to him, why do you like me, and he goes, you're cute. And I was like, I need to break up with this guy. And I need to break up with my life. Because the only reason I'm dating this guy is because I met him in Brentwood at this happy hour, and I was wearing a suit. And I'm wearing a costume, which is called an identity. That wasn't me. And I knew like, Oh, I can't actually do this, like, I can't actually marry him, and live there. And we would spend our weekends and he'd be like, we can watch like eight lawn orders. We can catch from People Magazine, and I was like, Who's your favourite band, I remember having like Maroon five. And I was like, what's happening now like, this is not going to be the way that my life is. And cut to, I quit my job. And I'm telling you to quit a job where you are 25 years old, making six figures, it's a lot to do, because I had no fallback, except that I literally knew I would probably die. And if I didn't die of actual physical causes, I would die in my soul. And the day after I quit, I went in the car, on my way to go get groceries, knowing that I had only a certain amount of time before the money would run out. And I didn't have a fallback plan. So I start crying. And then I start crying not because I don't have the money. And that this meaning the money is like a scarce commodity. I start crying because I knew that I have a thing to give, but I had no map of how to get there. And so that's where we meet me in that scene. And I was like, isn't there a way that I get to be me? Like, do I have to make a choice between just kind of surviving,

or I don't ever get to be me, because I'm no longer surviving. Like, that seemed really cruel. And my, my entire circle of friends was convinced that that is actually the truth and the way that it goes. And therefore, there was no way out. And I just surrendered it. And and I remember looking around and being like, Okay, well, I have to, you know, I have to move out of my apartment. And I have to like, go downsize everything and go get another job. And I'm looking at other jobs, but there was no other job. And I said, You know what, I've got a ticking bomb, because I have a certain amount of money that I need to survive. And I was like, What if I just asked a new question like, and the question was, is there any other way I can do what I love? And I was like, let me research that and what you seek is seeking you as I saw, I told you last week, and I found an

Monday - ditch day job Page 5 of 35 Transcribed by https://otter.ai article about all these indie artists who are licencing music to Grey's Anatomy and all of this stuff. And I went licencing music, what's that? What's a licence? What's it? What's the thing? And I started to say, Well, what if I answered that question? How do I licence my music, I have music, I can write songs. I tried to do the Olympian version, I tried to get a record deal and be a rock star. I bet I could write a song for a show. And yeah, maybe I wouldn't be famous. And maybe I wouldn't get the fancy limo. But but maybe I get to be happy because maybe I'd get paid to do what I like doing. And so and so on and so forth. And I started reaching out and cold calling and you guys, please mute yourself, I'm going to meet you again. So I started doing all of that. And while Ah, you know, I started to gather some information, I started to realise that this was a real business. And the way that you know it's a real business is if there is something you make that somebody else is willing to pay for. And by and by and by and large there was there was a group of human beings every day who I realised were right now looking for me, they were looking for a person who had a thing called a song that fit a story that was being told in an ad or a film or a trailer. And sure enough, I just decided to dedicate my life to that, until that turned into me teaching songwriters, and that turned into me teaching all creatives, how to get out of that scene in the car and get back to what feels like you. And so I wanted to make sure that you guys heard that story. I typically tell that story on day one but our internet I don't know if you guys remember went out and I came back and I kind of glossed over the story really really quickly. But the truth is that it can start to feel really out of reach and at this point now I have built an eight figure business right and I've been doing this now for 12 years. So we can start to feel like what she's saying is very far away and she's good at it. I can tell she's like mastered like business and skills and marketing blah, blah, blah, blah blah. But we wanted to go back Melissa and I and take you back there because as as big as it is now and we have to $21 million of a podcast and all of these things. And I wrote a book. And I'm friends with a lot of celebrities, as big as it is, that day that I decided to start making calls to figure out if I could do something I love within a year, I was making $100,000 writing songs, and I wasn't famous, but I was damn happy. I was happier than that first 100 grand writing songs was sweeter than any million I've added to whatever year I am making a million dollars and more than 5 million, it was the sweetest. I remember walking on the Venice boardwalk and getting the call from Hasbro and they said that song you wrote were good together, we're good together, look at how we shine. When we saw that side, hey, we're good together. They said that song. We're going to use it in an ad for Words with Friends, which was a game people were playing at the time on their phone. And I said, Oh my God, that's amazing. And they said, so the quote, if you're going to give us your permission, it's going to be 58k. And I went 58k I about passed out on the Venice boardwalk. And then it was like that scene and I Cameron Crowe movie where you're like, cuz I'm three free phone. And I'm like running down the Venice boardwalk. $58,000 It could have been $58 million. That's what it felt like, I was like, How on earth did that just happen? $58,000 because I wrote that song. together. And I was like, I'm gonna do that every freaking day of my life. And 58,000 turned into 300,000 like that. So that was a lot of money at the time. And I'm telling you $100,000 making something that you love making, I would have done it for free. And within three years, it turned into 300,000 a year. And then I made

Monday - ditch day job Page 6 of 35 Transcribed by https://otter.ai 300,000 a year for 10 years doing it until I started doing that next thing, which is maybe I could teach it, maybe I could do a podcast create content.

But I'm telling you that $300,000 Super significant even in LA, that money went a long way I could buy a house, I had enough money for a down payment and a mortgage on a house. I remember we went to talk to the realtor. And when the mortgage companies I was like that minimum house is a million dollars. And he's like, Okay, so how much you have to put down on a million dollars and how much is your mortgage? I was like, Oh my god, I can pay a $5,000 more. I can I Hello, everybody. Hello, who's heard the news? Like I couldn't believe it. And so it was and pretty soon I started making more money than my lawyer husband. And I was like, crazy. And I had a baby and then another baby. And I'm nursing and I'm in the studio. And I was only working two days a week because I have little kids. But it was what was I working on? I was writing the songs, doing the thing where you make the thing and getting it to the person who wants the thing. Who needs the thing. So Melissa and I are going to talk to you today about how the hell do we all do that? How do we do that? So Melissa, I want to give you a chance to pipe in here. You've been sitting here so patiently.

I learned something new from your story about the words of friends thing, and you don't know this, like Kathy may have been friends for a long time. But there's like these little layers that come out. Nick and I fell in love playing Words with Friends. So are our matchmaker. So nerdy, I was an English teacher, you guys for many years. So that's that explains it. It's like Scrabble, but on your phone. Sorry.

It is dirty. And it is awesome. And my husband proposed to me with a Scrabble board, because we were obsessed with playing Scrabble. And so we went to the park and he opened the board and on the board and said Kathy spelled out Will you marry me? And he had to type out a little question mark symbol and paste it onto a tile. So that actually was a question. And then he made me answer is No, I'm just kidding. So no, no, I love that story. have that in common. We're both nerds. Let's just admit it. Nerd club nerd. cloudally geeked out. Yeah,

that's why we're here. So I want to my story is not as like, I feel like it's not as exciting as yours. But there's still like a moment in time where it's like, there's no going back to this old way. So I don't know how many of you I got to meet yesterday on the alumni panel. First of all, that was so good. If you haven't watched it, please, please, please go back and watch that alumni panel from yesterday. And from Saturday. It was awesome. We have the most amazing people who come through me to do this. But my story in high school I'm going to start in high school really quick.

Monday - ditch day job Page 7 of 35 Transcribed by https://otter.ai Um, I was sitting around a table I was in a speech classes my senior year. I talked to my counsellor and after day one of Spanish three, the third level of Spanish I was like it for you, girlfriend. I don't know, I was like, I only need two years to get into the college I want to go to so I'm gonna not do Spanish three. I'm gonna take this speech. class with all my friends, because it was with a really cool teacher. So we're sitting at this like circle table, there's six of us and we had to give a how to speech. And I had really creative, talented friends. So one of the girls at my table She goes, I'm going to give a how to speech on how to do a perfect, double parallel. And I'm like, Yeah, you're amazing. She was like dancing in the musical theatre, like regional musical theatre. She was amazing. Um, and then I had another friend who was a competitive gymnast, and she goes, I'm gonna teach you how to do a standing back attack or a stain. I don't even know what it's called standing Tock or something. So like a backflip, and I'm like, Oh my gosh, you guys are so talented. And I was like, I literally have nothing I could teach. I am so boring. I'm not good at really anything. I'm mediocre at a lot of things, but I'm not good at anything. And one of my girlfriend the double Pierrot girl, she goes, you're awesome at being a friend though. And I'm like, Whoa, that's the stupidest thing I've ever heard. How can I ever have a job or do any get paid for being a friend to people. And so I wrote it off, right. But of course it stuck in my head. I remember this because that has come back to me is circled back. It was a little breadcrumb. It was a seed that was being planted in my heart way back in the day. Okay, so fast forward. I'm the first person in my family to go to college, I come from a very working class, hard working class family. My dad is blue collar. My mom, like volunteered in schools taught at the church but never like brought in an income. So like working is very practical. It's called work because it's not play. It's you know, that's the kind of stuff that's money doesn't grow on trees, it's hard to come by, like, I remember going. Like, there will be field trips and and like, elementary school and high school. And I would be so afraid to ask my parents, like, could you find this check for 20 bucks because I have to pay for my bus ride. And my dad being like, so angry writing the bills and stuff. My parents are still together, they're still married. They have a you know, like, I had an okay childhood, but money was hard to come by. So I go to college, and I go to a private college, a private liberal arts college, that was so much money for my family, it might as well have been $10 billion. So I have all the student loans. I have all of the you know, I'm taking out all of the things but I know like that education is the next step. So you know what, I wanted to be a writer. So I was an English major. And I thought I'm gonna have like this really cool magazine job. I want to go write for a magazine. This is what I want to do. And I actually got an internship in San Francisco in a high rise. I got to take Bart our public transit like the subway to work. I also had a suit, I felt like very fancy. And I was like, you guys, I have a byline in a in a national publication. My parents were like, she's made it. This is amazing. Mind you, I was making like, I want to say like, $250 a week. So like, I couldn't pay my rent. It was terrible. Um,

so I get a job right out of college in PR because it was very glamorous. And I got to write and I got to meet with clients and we had cocktail parties. And Katelyn, you were saying this thing about

Monday - ditch day job Page 8 of 35 Transcribed by https://otter.ai like, they sent you to Ann Taylor, my boss, it was a very small boutique firm. She bought each of the girls in the office, there were three of us. She got this little like organza bag and put a portable brush, a little near a lipstick and a bottle of hairspray. Because she goes, You guys look too messy. You guys got to go and like clean yourself up. And I'm like, I don't even have like all I have is like college kid clothes. Why in the world? Okay, so wasn't making a lot of money doing that. I was teaching a Sunday school class to eighth graders now at the time. And I was like, kind of reflecting on like, hey, this sucks. It was already 10 months into like, my first fancy career. And I'm like, this sucks. This can't be what my life is. I could barely pay my rent. My boss tells me I'm ugly. Or what do you know, she's telling you fix myself? This sucks. But when am I most happiest? You know what I'm most happiest. When I'm teaching this class. I think I'm going to go and get my teaching credential. I'm going to move back home, I'm going to get my teaching credential and I'm going to go be a teacher. I always wanted to be a teacher. Anyways, I just talked myself out of it. My parents were like, but you have this fancy career. And I was like, Yeah, but I'm gonna go teach Well, they could still wrap their head around being a teacher that stable, that steady. That's, you know, I mean, $34,000 a year, my first year teaching and I was getting called into like, all of the meetings, they were putting all of the difficult students in my class because I loved them. And I didn't want to hear what the other you know, other teachers in the country and they said, Let me see your roster. Oh, that kid is a problem child. That kid is a problem child. I was like, Don't tell me. Let me get to know them. Like, don't tell me who they are or whatever. I'm just gonna make my decision. I never had problems in my class. I think I sent like two kids in my whole 10 years teaching out of my room. You know why? Because kids came in my room, and it was fun. And we learned and we had a good time. I was like, Like, you know what I am living in my purpose. This is amazing. But guess what? I was in a horrible marriage because I was just a box checker. I was like, what's the next thing? Oh, get married? Okay, cool. I can make a good decision about the person I'm going to spend my life with. No, did he make a good decision there, um, got married, had a huge wedding, I checked all the boxes check to check, we bought a house to buy another house. And I was like thinking I was living in my purpose. But I was very, very, very unhappy and couldn't face it yet. So there was a moment that happened. There's there's two teaching moments that happened. The first one was, um, I, I was so unhappy at the school I was in it was a very toxic environment among adults. And I went to my principal, I'm like, 26 years old at the time, maybe 27. My hands are shaking. I'm like, Oh, I gotta go talk to my principal. My boss, like, this is a really scary conversation. I sat down and I said, I'm really unhappy here. I know, I do a good job. But like, I need support, and I don't know where to go and get it. And he goes, he put his hand to God, true story. He opens his drawer, pulls out a bottle of whiskey and puts it on the table. He goes, you just need to drink more. And I go. I'm like in tears. I'm so embarrassed. I go back to my classroom. I'm like, Okay, come on, Melissa, power through, you got to do this. There was another time that a teacher came into my room. And there were two students in there. One who just told me, I'm 14 years old, I think I might be pregnant, and she's weeping. She goes, I don't know what to do. I don't know where to go. And I'm giving her a hug and a teacher walked into my room and she goes, I can't believe you hug kids. I would never hug a student. Because you don't know, they

Monday - ditch day job Page 9 of 35 Transcribed by https://otter.ai could say that you hug them. I was like, you would never hug a student like this. This girl is breaking down. So I'm, of course gonna hug. And I'm like, this is the system. Okay, this is weird. So you guys heard probably a little bit of the compliment story. I'm trying to figure out how to raise money for my students. Because I'm like, God, this is where you've placed me, I do a good job. I show up every day. I love these kids. But environments sucks. But I'm going to do something to support. Like, if this is where you are, I'm going to pour all into my students. So they kept on coming to me saying I can't afford it. I can't afford college. I know, this is the next step. I know, I want something bigger for my life. I know, I want to break these generational cycles. And I honour that, like, you want to do something with your life, I will do anything to help you get there. Like I would have written checks, but I was making at that point $48,000 a year. So I couldn't afford to write a check to every kid. But these kids were beautiful and wonderful and like had so much to give and I'm like, Okay, I'm gonna start a fundraiser. I can't bake. I don't know what else to do. Oh, I'm making these rings. But the girls like really like they were wire wrap. It was just like fun. It wasn't a

I wasn't good at it.

It was just like something that me and a couple girlfriends used to do after school like drinking, you know, a glass of wine and we'd be like, making making rings. And so I was like, What if? What if I can sell these rings during prom season up the street to like this wealthier High School and the money that I earn, I'm going to make a scholarship fund for my students. Okay, so that idea really caught on and I started making money doing that. And I was you know, giving these kids I was I should show you guys the very first picture. I made it with like poster board a fake check for my girls to hold cuz I was so like, excited for the you know, they were like, Oh, I want a scholarship. Okay, so fast forward like six months. My marriage, I'm doing fertility treatments. We're not getting pregnant, had migraines every single day of my 20s Kathleen, you were talking about the the physical stuff like I felt in my body. My body was not working the way it was supposed to. And one day I just like giving myself all the shots for for we were saving up for IVF my ex and I at the time, there's a there's a foreshadowing right there. One day after dinner, he's like, you know what? I'd rather put that money from IVF to a pool in our backyard. And I was like, Okay, do you want to talk about that a little bit? Like, that's a big decision. We've been at this for three years. Okay. And he's like, you know what, listen, we don't really have anything in common. I actually don't really want to be married anymore. And I was like, oh, that I did everything. Right. So how is this my life? I just don't get it. We were teaching together at the time at a very small school. And if I mean in a small town where both of us were actually high school students together, and we both came back and started teaching there. So like, everybody knew us in town and turns out, you know, He was like off doing lots of other people shortly.

Monday - ditch day job Page 10 of 35 Transcribed by https://otter.ai So there we go. So my life I know it's crazy to it's a different world I knew about your divorce, but I didn't know that one line.

Yeah. So there was a moment, another moment came up where there's a there was like a line in the sand where I was like, I'm never going back to this. He looked at me and he goes, you know that you're not the kind of person that guys want to be with. Right? And I go, game Ah, cool. We're done. We are done. I can't do this anymore. We're done. Done, done that and he he initiated. But then I, I was like, cool, packing up my things. He was sending students to my classroom, with notes in an envelope, like a little post it note an envelope that said, so like, third period, I'm teaching, I'm doing my thing. And it's like, the last month of school and a kid would come down says, oh, Mister, I'm not gonna say his name, Mr. Stone. So I'm wanting me to deliver this to you. So no one at the school knows this is going on, I open it up, and he's like, you can get the living room couches, I'm gonna get the family room couches, and I'm like, my life is falling apart from my eyes and have to teach all these teenagers and this is horrible. Um, but there was that line where I was like, I'm gonna figure it out. Because this cannot be my life. I was 32 years old. I had this idea for a scholarship. I was like, maybe, maybe this could be something. It's literally the only time that I'm happy. I'm gonna just follow that little trail and see what happens. And guess what happened. It became a like, I'm gonna fast forward several years, but it became a multiple six figure business. And when Kathy says that the first 100 grand that you may doing something that you didn't even know is a possibility. But like, let your heart up. I remember sitting on my like, I had this little in, I got a new apartment, just like cute little one bedroom apartment in a historical part of our town. And I love that place. And I decorated with watercolours that I made myself, I didn't have to ask anybody anything. And I sat there and I remember going like looking at my computer, on my on my online, you know, marketplace and going, I freaking did it, man. I cannot believe it. I built that business on a single income mine. Everything I made, I put back into the business. And I just took odd jobs. Because there was also a moment where I left the classroom. And it wasn't exactly the same time as my divorce, but my divorce happened. And then within 100 days, you guys 100 days, to the exact day, I got a divorce, I moved, I changed schools. And then three people in my family died very unexpected, tragic deaths. And there was a moment where I was laying on my couch, watching the Food Network all day, all night, because I couldn't sleep in an empty bed, it felt very weird. I was on my own. For the first time, my entire life, I've always had a roommate living on my own and going, I can't do what I'm doing. I need to, I need to leave teaching. I'm like, you know, in a box, I can't do it, I got it, I got to break out, I got to see if this thing and I quit my job. And I had very little in savings cuz he took a lot of money if you'd like it was very bad. Um, I had very little in my savings, I had a credit card and I had scrappiness because I said I cannot go back, I will die. If I go back that moment. Catherine, you're like either I die physically, or my soul dies. Yeah, I will never go back. So that's a very long story to tell you that there's a lot that has led to this point. I remember saying in my classroom, there were I don't even know what we were talking about trying to find donors or something for something a bunch of teachers and I was like, Yeah, but

Monday - ditch day job Page 11 of 35 Transcribed by https://otter.ai that would be like millions of dollars. And like, I will never know a millionaire. Okay.

What a stupid thing to say, well, you don't have to know a millionaire. And well, and typically, you know, when we're going through major do this, you know, we are not sharing our stories with you, you know, that's what's happening now. But we wanted to give you this context, because we want you and everybody to kind of like see themselves wherever you are, wherever your story is for now, and help you get from here to there. So we're going to go over now the steps for you to be able to take whatever moment you're in, and and jump to that next moment that's going to feel better. And obviously the last five days of the challenge we were going over so many different aspects of that, but we thought we could do sort of a quick fire rapid fire, like what are the steps? So we want you to first of all and Melissa, you have a bunch of questions around this that people can process so get a pen and paper. We want you to start to iterate and start to think what are the things that light you up? What are the things So I'm gonna let Melissa ask you these questions. And I'd love to see you guys processing. I've gotten a few messages from people saying, I thought this was a place where we were gonna come today and learn something. And we're hearing stories. And I'm like, we're gonna do it. Now, we just got carried away because they wanted to share our hearts with you. And it is so nice, isn't it when people are just vulnerable, like Melissa just like totally shared her whole self. And I just shared a few extra details that I don't always share. That's what's cool about sharing. But let's get to you sharing now, so that you can get a little taste of what we actually do in the programme, which is centred on us sort of pulling these gems out, and then getting a chance to take that next step. Yeah,

let's do it. Okay, so I like to start off each of our times where I'm gonna have you get introspective by putting one hand on your chest and one hand on your belly, and I want you to close your eyes. And take three slow, deep breaths if you're watching us not in a car if you're in a safe spot. Okay, three deep breaths. Let's just drop in a little bit. Okay. Okay, grab your pen, and something to write on piece paper. And I want you to think about this question. What are three things that I am enthusiastic about? What are three things that I'm enthusiastic about? The next question, what are three things that I'm good at? Write that down.

And then what are three things that I love to do? Okay, I want to see in the chat, if you could share one thing that you wrote down from any of those questions, just one thing you wrote down, type that in the chat.

I love that deep conversations, connections, Reiki inspiring people. self love, teaching, writing, nature, encouraging people pottery, being creative. I love these people. I love the people who get

Monday - ditch day job Page 12 of 35 Transcribed by https://otter.ai connected to this work, because these are such beautiful things. Yes.

Okay. So these are all breadcrumbs. And the reason why Kathy and I started with our stories is to tell you that these breadcrumbs show up in your life. And it's up to us to tune in and to see those signs. So there's a purpose for us sharing the stories like that, because you have a life curriculum, too. It's already inside of you, things that you've already lived through that are giving you breadcrumbs about what it is for you next. So I'm obsessed with that question, what is your next right step? And to get there to know what your next step is? We have to do these, like we have to ask these introspective questions. So I want to ask you another one. Again, pen to paper write this out. What would your day look like? If time and money? were no object? What would you do? What would you spend your time doing? If time and money? were no object? How would you spend your day once you take one full minute to write about that? Okay, some of your writing it in the chat if and when you're ready, and you want to share in the chat too, and you haven't yet please do. We'll just spend your day doing if time and money were no object. There's so many beautiful giving people in this group. And that's how it is all the time.

And I'm inspired to share this with you. Rabbi David Aaron, who has been on the podcast a couple times, I once heard him say, if you're trying to figure out what your purpose what your calling is, he goes, I often think about it, like God gives each of us a bag. And in the bag are various items, and they're different for each person. And so he said, some people, they look in their bag, and there's like a hammer. And there's, you know, a piece of wood. And they're like, Oh, I think I'm meant to build things. But he said, there's always something broken in the bag. There's something broken, which is part of it. And I think that that is so important, because when you think about the people who have an ability to help, it's like, there's something inherently at the end of the day. My friend, Evan Carmichael asked me this, he goes, what would be it for you? If you could give something to someone else? What are you ultimately hoping that you give to other people, if you if you were if somebody was writing about you and your life and what your life offered to another soul, what's at the bottom of it? And I said, I want people to feel seen. And he said, okay, for me, it's belief, I want people to believe in a bigger possibility. And when I think about these answers, because I'm sitting here doing these lists, also, because it's fun. And the reason it's fun is because at every moment, you're in a different point. And you might think of other things, but think about that, like, because Melissa came from where she came from. She wanted to give over a certain kind of a feeling and a certain kind of an experience to people. And I think that that is also a little bit of a clue as to when we were growing up. And people say what do you want to be when you grow up? What do you want to be when you grow up? I think that the question to be asking a little bit at the same time as well, who's paying Do you care about? Who's paying Do you care about and and so for me, now that you've heard my story, you can kind of get like, I know, there's a lot of people like me who are sitting in that car, and I want you to get to be

Monday - ditch day job Page 13 of 35 Transcribed by https://otter.ai you. And I don't want that guitar to be holding a plan I wanted to be played. So that that comes down to it for me. And that's also because that was my mom growing up, my mom had this talent. And she was kind of like sitting on her. Her dreams were dying inside of her. I think that was sort of put in me planted in me as sort of a pain point that I cared a lot about. And and that's another thing that I'm curious for you to write down. What is the thing that if you boil it down? What is the pain that really, really like gets to you in the world? Or might for my friend Jenny, I mentioned with the vegan corned beef that started with her watching videos about how animals retreated. And that just took her down a rabbit hole of being like, you know what, that's, that doesn't feel good to me, I want to help these little animal friends.

What What would it be for you?

You know, like Jen Lego said, when she told her story the other day, and she wound up being able to, you know, create a membership where people got together and had fun. Like the thing that was just easy for her is connecting with people and, and making things pleasant and joyful and, and she wound up creating a membership around that we've had people who come into our programme and, and they want to connect with other moms who have special needs kids. And they create a whole world around that. My my mindfulness teacher, Susan Kaiser, she was a lawyer and she quit her job. And her son was having all this ADHD stuff. And she just didn't. She just didn't want to keep giving him this med. And she wanted to see if there was a possibility of something else. And she decided to dedicate her time to looking into it. And she found some mindfulness stuff. And she said, Well, what if I could help? What if I could help moms teach this to kids with special needs, and then it became moms with all kinds of kids who needed to find a way to self regulate. And then she became a best selling author writing a book called The mindful child from groups that she started in her living room because she had that pain point. And she just wanted to kind of find another way. Same thing as we talked about Gretchen Rubin. She just wanted to be happier. She's like, what if I did a new project every month that would possibly make me happier all worked out this month, I'll take up an instrument this month, I'll try different things. I'll see what works. And you know, Gretchen said to me, there's low hanging fruit, like she says to people like Melissa just did. What are the things that make you feel alive? And people will say playing the cello? Or Melissa just said, If you didn't have to worry about time and money, what would you do? And you're like, Oh, I would do this, I would do that. And then Gretchen says and then I asked people when was the last time you did that. And people say oh, I don't play the cello anymore. I have no time to play that or I have no time to paint. And she's like, that's low hanging fruit that makes you happy. Right? So we're gathering data now. Right? We're gathering data. And then the next step is which one of those things right? Which one of those things could we maybe turn into a business and Melissa and I are so good at this like this is like my jam is like people come up with a thing. They're like, well, I love history. What would I do with that? I'm like, Oh my

Monday - ditch day job Page 14 of 35 Transcribed by https://otter.ai god, and I'm like Boom, boom, boom, boom, like I get obsessed with what people can do. And I can literally like my party trick is if you tell me a thing, I can tell you how to make a product, I can tell you how to make a course I can tell you to make it a membership, I can tell you how to make it something you teach no joke, because I've done those things. But not only that, I've now coached people on this so much. So it's really exciting. So Melissa, you want to take us to that next step?

Yes, I absolutely do. Okay, so Kathy just asked, and I saw a lot of you answer this in the chat. But what is the thing that that like breaks your heart open that you want to, to do to solve to be a part of a solution for, for me, it was seeing young people not have their dreams realised for finances, and also, in general, people not recognising the light inside of them. I like to shine that light, super bright. So that's what broke breaks my heart. And that's what I have turned into something else. So if you don't have this recorded in your notes, I want you to do that one thing that's like, I wish this, this didn't exist. Or I wish I could do something about this. Okay, write that in your notes.

And I think the other thing to know here, and we're going to talk about this more is that we really take it too seriously. Meaning so many times the biggest ideas that work are the things that someone goes like Melissa literally said, I don't know, I was just happy when I was wire wrapping jewellery, but she didn't think I'm an expert jewellery maker. You know what I'm saying? Like, I always love to sing in my kitchen and pick up a spoon and sing into the mirror. I didn't have this award or anything where I was like, I am a conservatory graduate. Like, I went to a state school and studied humanities. I didn't have that. There's a seed in there. One of our students were made to do this came through and she was like, I can't think of anything. I can't think of anything. I can't think of anything until it was like, you know that thing in your blind spot that you can't think of because you're not brilliant at it. Because you weren't given a word that you're the best at it. Because you didn't win the Olympic trophy for it. What's that thing? And she's like, I make bagels. I go you make your own bagels. say more about that. Yeah, cuz I'm gluten free. And I make my own bagels. How's that a thing? I go, how is that not a thing? And she goes, Yeah, I do it all the time. I'm like, do you ever like give them to someone just sometimes I give people are like impressing later on bagel. And I'm like, okay, so make your bagels. And she just had her second kid and just posted. I can't believe what a business I've grown that they legitimately needed the money from that business. And so it was, what's that thing that you just happened to do that you're not taking seriously, because I'm taking it seriously, in the sense of it doesn't have to be serious. It can become your thing, the way that Maddie Cartwright just said, I turned my tarot card reading into a $17,000 invested like me, I made $70,000 from it. I just like to do it. I just think that we make it so complex. And at the end of the day, people are like, but it's my one and only purpose. And I have to find it. It's like this thing and I have to find it. Do you know what feels so

Monday - ditch day job Page 15 of 35 Transcribed by https://otter.ai good doing something you like that other people need and being successful at it when you're successful, just doing something you like, I guarantee you if you could come up with something you'd like to do, and someone else was willing to buy it. And I can show you a way to be successful at it. You'd be damn happy. You'd be like, well, this beats working in that office. I like it. Someone else wanted it and I'm successful at it. My friend Brian janeski came on the podcast and he wanted to be an artist. He wanted to be a sculptor. And so he was starving. He was starving and he was starving. And he was making these art installations. And once in a while a critic would give him a review, but he couldn't live on that review. And he made in his off time for a friend. These bowls that were pastel colours for her to put ice cream in. And she goes Brian, I love these bowls. My friend was eating out of when she wants him. He's like I don't make ice cream bowls. I make art. I make sculptures. I don't make icecream bowls Leave me alone. And he's meanwhile starving and poor and broke. And she's like, Well, my friend wants device at a time and he's like, your friend is dumb. And he didn't say that. But he's like, I don't want to make the bowls. And you know what he did? He made the bowls. You know what happened next? He decided what if I made these bowls I like getting to do the pottery of it. I get to sit at the wheel I get to paint them and somebody wants them Why am I so like pretend I only do it if it's something that's over the top that a critic likes. So he he walked into a little boutique in Athens, Georgia, and they were like we'll carry it and then the next thing you know he got an order from Urban Outfitters for 1000 of these pastel drippy pots. And the next thing you knew he was like, I'm surrendering. I'm all in I like this. It's fun, I think Sit at a potter's wheel. And sure enough, you want to opening his own studio. Sure enough, he was making millions of dollars because he decided to oh my gosh, this is like easy. Even right now, as we're sitting here, I'm having the thought like, this is so easy like just to like be scrappy, and do this with you guys. Like, oftentimes when people know I'm doing a five day challenge, they're like, I can't launch. It's exhausting. It's so much pressure, you have to be so perfect. I'm like, I don't launch that way. Make it easy. Just show up, do something fun. And when you're successful at doing something fun, and somebody else gets something out of it. That is a win. It doesn't have to be like, I won the Olympic gold medal I cured cancer. I'm the only one in the world who knows how to make a pop sided upside down cheesecake, but it's the most perfect one. When does that ever happen? Anyway, that's really exhausting. So what's that next question, Melissa, that's going to help them to get that answer. What do people come to you for? Yeah, we asked that earlier in the launch. What do people come to you for? Write it down? I see so many businesses here, right now.

And then the next question I want you to add to answer for yourself is what do you have fun doing? You probably already said that in your other in the other questions we just asked. But maybe this will unlock something different for you. If you just have fun doing something, what would that something be? That makes you smile that makes you laugh? That lights you up?

Monday - ditch day job Page 16 of 35 Transcribed by https://otter.ai So what I'm doing Sorry, I was just reading the answers. I'm sorry. Dancing, sewing. I love it. podcasting. You know, like podcasting. I just want to show you a business. Not only could you have your own podcast, but do you know that I was talking to a friend in LA and she's she's from Venezuela. And I said to her, do you know that you can create a business for Latina women who want to have a podcast and it could just be a membership of those women who get together and network? And she's like, you think so Really? And she decided to? I was like, do it have an event? And she decided to have an event. And as soon as she thought she's gonna have an event. She's like, well, who would I reach out to? You're like, Oh, well, I know this other Latina woman who was interested, maybe the two of us can put it out to our network. And they gathered people together. And it was so awesome. And then there was podcast movement, the thing I spoke out, I said, you should speak a podcast. And she goes, there's no way I don't even have like, 60 downloads of my podcast. I said, Yeah, but why don't you write to them and say, I can deliver the if you asked me to speak, I'll deliver it in Spanish. And she's like, okay, and guess what she was asked to come. And she was the first person to have offered that. And they were like, that's probably pretty important. I mean, truth be told that a lot of these places should be doing things in other languages, considering the world has become a small town. And she's like, I can't believe I just did that. And then that put her on the map and so on and so forth. Like, there's 17 businesses here. And you don't have to overthink it, you just have to be willing to have the courage to try it and show up and then what we do and made to do this as we go okay, but how can you move this faster, we're going to show you some tools to create the world around it to create a really clear call to action to understand what the freebie is to get people to even connect to this idea and we're going to help you streamline it so you're not just like I have an idea where do I go with it because we we've been doing it over and over and over again with all of our businesses and with all of these people so we can go do this and so we're gonna keep talking about that today. And the session is going to go a little bit longer because truth be told our Monday sessions and make to do this are 90 minutes and we Melissa has to get me off the stage she's like done you're wrapping I'm like I could keep going I'll be here all day cuz I'm upset I wrote down like this is all I want to do if I'm like if I hadn't all the time and I'm like I just want to do this hang out with you guys. That's all I want to do. This is my joy so sue me so sue me, Sue me.

It's a Sony ask you this cat. Do you want to talk about some types of business offerings so we can make this like super simple? Okay, we're gonna There we go. We've covered this in the five day challenge you guys will probably be review

as he got it Guys and Dolls. Yeah. So, Adelaide I almost named my daughter Adelaide with colour Addy. I love that name. My husband said no, that's the that's the woman from different strokes. Adelaide. He couldn't get that out of her head. So what she's cute was cute. Okay, so what we're gonna do is go over the ways Okay, so we talked about you can be a maker, you can be a I'm just

Monday - ditch day job Page 17 of 35 Transcribed by https://otter.ai gonna run through them and we'll discuss them a maker, a teacher, a curator, investigator, or you can be a service based provider. So those are the five things and we're going to talk about them more. And then I want to tell you some of the things that go into those categories. Okay, so let's go. So if you're a maker, you can make a product, my friend Allison, actually, I'm not going to give you a human example for you, because it'll be too many stories. But if you were a maker, you can sell a thing on Etsy that you make, okay? That's pretty straightforward. If you are a maker, you can sell a thing wholesale, like Brian sold his pots to urban outfitters, and Jenny sold her vegan stuff to a deli. You can sell that way. Okay, you're making a thing. If you are a teacher, you can teach people how to do the pottery, you can teach people how to do the vegan stuff, you can teach people how to do a songwriting thing. And when you're teaching, what's really fun is that not only can you teach in real in the real world over here, like in person, but you can also teach online now, right? And there's so many ways that the online world has segmented people who have different interests. And so we can help you figure out how to collaborate with people who already have that audience. And you can go right to the people who are like, I'm already looking to learn how to make my own hand lettered stationery, so here I am, right? So we can talk about that. So there's ways that you can, you can teach online, which are really, really exciting. The next thing is, if you want to be a in it, a curator, a curator is what if you created an online membership, and you're curating a group of people who all love, art, who all love romcoms, who all love I mean, you can gamify these things, you can come and bring guest speakers every week, you can just create a safe space for people to want to get together with people who have a similar business interest, or soulful interest or a passion project is just amazing. You can curate events, Camp outs, you can take women to different destinations, you can do so many different things with being a curator, you can also curate an online shop of things that you didn't make, but that you want to pull together because you love indie food. And so you have a whole popcorn destination with all different flavours of popcorn from indie makers around the world that's being a curator. And then as far as an investigator is you can create a blog, right? And how do you monetize a blog? How do you monetize a podcast? That's also what investigators do investigators investigate topics, they ask questions, they write information, or they just, you know, they talk to people about it on a podcast, they write books. Well, how do you monetize that? Well, when you create intimacy, and you make a relationship, people will buy from you. So therefore you can then have advertisers on your podcast. Or if you wanted to, you can affiliate for somebody else's programme. affiliates, usually for programmes people can make 50 50% or people can make. One of my friends had a podcast, she had just started it, she was teaching Ayurveda like cooking. And there was this cooking school that was IRA VEDA and they said, For everyone you send to us, we'll give you 1000 bucks, she made $300,000 300 people over that year, came through her and signed up for it. So that's one way that as an investigator, you can make money, you can also sell your own things at the end of your podcast, you can say this is sponsored by my, my, my my product or my event. And there you go. And then the last one is if you're in the service based business, where you are going to, you're going to do something for somebody else, you're gonna organise their closets, you're going to wash their cars, you're going to walk their dogs, you're going to come over and

Monday - ditch day job Page 18 of 35 Transcribed by https://otter.ai food prep for them. All of those things are are different aspects of the ways that you can make money. And we which is just so cool, like have like sitting here right now. I can show you how to chart the course to each one of them. And they're not hard. It's not complicated. Most people aren't showing up and trying at all. So first of all, it's it's very open in terms of the it seems like everyone's doing a thing. How many of your friends do you know who are starting their own business in any of these areas, it's actually a very uncrowded place. And if you do it in a way, where you're actually very methodically giving something away, getting feedback, then testing an idea than selling an idea than scaling an idea, you will be off to the races. And we're going to talk a little bit about that more today. What are those steps because those are the steps to, to being able to get your day job, you are going to give something away, you're going to get feedback on it. Now you're going to be able to test an offer. Now you're going to sell your offer. And now you're going to scale your offer. Because once you've tested something and you got a proof of concept, and someone's willing to pay for it, you can scale that for everyone who bought it you can find people who will buy it again. And then how do you scale you scale through having people find you? How do you have people find you we can talk about how you do different different ways of business development as well as putting a smoke signal up in the sky by creating content, right driving people to you, so they're coming to you, you don't even have to go find the leads. They're finding you and that's what's so brilliant about about being in this generosity game, where you're constantly thinking about things that you deposit and things that you give away. And this is what we teach you and me to do this. And it's not really complex, people are good can't

believe I made

this money. Like, of course, you made that money for everything you can think of. There's a person who wants to buy these kinds of pens. And if I can figure out how to help you tell the story, right? Of how these pens and why these pens, because there's already buyers for these pens, right? Like for everything that you can think of, if we can help you find a person to beta test this on and tweak it and like figure out like, Okay, this is where this candle is different than this candle, because this is the story that makes it different. We can build a whole world around, well, these are non toxic candles, well, these are candles that all have a little jewel inside as soon as you melt them all down, and that jewel is coordinated to a zodiac sign, and then you It reveals something that you need. I mean, you build a world around things people buy into the world. And it is just a dream.

Kathy, so in the chat, people are saying, I would love to know, then how do you take this idea of what can be a business and it just seems like so complicated to be like, I have this idea. And then I'm turning it into a business. And we're here to tell you, it doesn't have to be complicated. And

Monday - ditch day job Page 19 of 35 Transcribed by https://otter.ai that's exactly what we spend the 12 weeks doing in me to do this. So we walk you through each of the steps to go from this idea of something you don't hate of something that is fun that you like that you could you could spend some time talking about or making or doing or providing for people. And then we walk you through the steps of testing it out to somebody like this, how's this price point? And then we move you through so that you are making money. That is what need to do this is

it's so simple. It's so simple. My kids can do it. And my kids just did it twice. They started a podcast called kids mean business where they interviewed kids who have businesses, and they started a business called Geminis daughter because my birthday is this coming week I'm a Gemini, they thought that was kind of a cool thing. And then they thought, Well, what if the hook was that every t shirt we make hasn't has a zodiac sign on it. That's why I probably thought that thought when I was riffing. And so guess what people people like that idea. And then we tested it a couple different ways. We tested making sure it's pre made with like the Leo sign on it and like one little other little doodad emoji. And then we tested people coming social distance into our into our front yard, where people in our neighbourhood could choose their own one, you choose the Zodiac path you want. And then you choose two emojis that go with that. And they iron it on themselves. Guess which thing they wanted more. We tested it. We didn't know. People say to me which one's a good idea go, I don't know, I want you to learn how every business does this, you test it. And the people liked actually making it themselves. So then we thought how can we get more people to even show up to even look at what we're making? And we thought we said what if we gave away we had like popsicles and we had a bubble machine and a magician and all of this stuff. And we just did this in the last couple of weeks. And it was so fun. It gave kids a few things to do. And we thought what time of day do we do it when people are actually home and on and on and goes and and so you test things. And so you start with? You start with Okay, here's that idea. And can I think of one person, one person who I could get this feedback from? So you make Flon and you're like, I like Flon, my parents gave me this recipe. You know, I'm from Cuba. I love lawn I wish I could get this kind of lawn that my grandmother used to make. I'm making this up. But this is quality umbrella story. And then you think, well, who likes flossing? Well, who could I give it to? And you test it on that person? And they're like, it's pretty good. And you're like, dude, Would you like anything different? More cinnamon, less cinnamon, whatever? custardy whatever the texture? And you go back and you said what about this now and then you say what would you pay for something like this? And you by the way, here's the deal. There's already a market everything there's a market for unless you tell me that you're making a Juba, Cabo Cabo Lee that I've never heard of what that is, I don't know what that is. I don't know what the market is. But whether you're selling water, or t shirts, or houses or a class, there is a market. And so you can look at the market and you can say okay, well, the the high end, you know, there's certain candles, like these ones, these voluspa candles? Yeah, these are expensive, right? These are not $4 I think this was like 45 or something like that. So there's like the high end, but then there's like the cheap ones. But

Monday - ditch day job Page 20 of 35 Transcribed by https://otter.ai those are like, not those the, I guess the non non toxic ones. So there's a range, right? So you say to yourself, Well, I'm not the best wedding photographer. I'm just starting. So what would I start out at? Now? Let me also ask you this, if you're just starting. I'm gonna flip this for you because people are gonna say, Well, why would anyone pay me? I'm doing my first free photos for the for a baby. A newborn. No one's gonna want to risk out on me. They're gonna want them best photos, and I'll be there at the birth and I'll I'll be the worst they'll want to pay for the person who has 1000 reviews on Yelp. Let's switch it around, why might you be the best? why might you actually be the best? The answer is because you really, really, really, really care. If you've already shot 1000 weddings. First of all, are you even there? You probably hired three assistants who knows how many they've shot, but they work for you? What's the quality control? Like? What's the collaboration, like if you've shot 1000 births, 1000 weddings, whatever it is. And the bride says, Okay, so what I was hoping was that we could get all the kids and then all the things and we could do it like this. And then we have this mass thing. And then you've done 1000 of them and you go, I can be here for three hours. I told you I'm in and out of Baba, Baba, Baba, you get a package of 12, black and whites and you can get for Photoshop. But if you're brand new, your like all day all night. Like I want you to be happy. I want to collaborate, right? I remember when I started out with the music thing, and I was like, why would they licence a song for me? There's so many artists from labels from all this. And they were like, you're so easy to work with Kath, like I asked this other artists, I won't say who to take the horns out of a section of the bridge. Oh, no, I don't take the horns out of the bridge. It's like, what the hell, I would never be like happy,

I'll take the horns out, I don't care about the horns, I'll put horns in, I'll put them out. It doesn't matter. Your collaborative also the cost, maybe the cost is less, right. And then you get a testimonial. So once you tested it, now you test the real thing, which is you get paid a little bit. And you get it you ask for a testimonial. And then you have that testimonial. And maybe that person puts it out in the world, maybe even this thing that you offer you offer in exchange for a testimonial. And on and on it goes. Now the thing that you need to do is you need to look at how much money do I need to make you look at your day job and you say, Well, my day job pays me 7200 a month 7200 a month is what I would need to do. Okay, so you build the runway, you say I'm going to start this process? No, no, no, no, no. People think I'm going to start this process. Once I quit my job. No, do it. Now your job becomes the investor for your dream, you have the job. And I know you vote but I can't. I'm telling you every single thing I just told you that I built I had to build as a side hustle, right, this podcast that takes up a lot of my time was a side hustle to my songwriting course, which was already a side hustle to writing this music, which was already me being a mom and working a day job because I had to still have like a couple jobs in there. So I want you to know that you can do this. So what you do is you say okay, I have to make 70 $200 I'm going to back up from that. Which means right now over the next week, instead of watching the new season of whatever, you know, I heard that the morning shows coming out was so good. The second season, I'm going to put that off for a minute, and I'm going to use I'm going to block

Monday - ditch day job Page 21 of 35 Transcribed by https://otter.ai off 90 minutes of time, Monday nights, my night or Sunday night I tell my husband I need this time. I'm gonna we're gonna wake up early, john Grisham wrote his first three novels, he was still an attorney, he woke up at 5am and wrote every single day like, we just don't have the excuses. But I think part of the problem is a we don't think it's possible B, we don't know what to do. But if you know for certain it's possible, and I'm telling you, it's there. And you can see evidence, not just you don't have to listen to me, you can see evidence everywhere that people are doing these things. So then you say, okay, it's possible. Now I need to know what to do. So if I say every single day, we're going to focus on what's that first step? Well, we got to test some ideas. And you cannot lose steam. When that first idea if it doesn't test well, like you might decide, oh, I want to do a class teaching, you know, mindfulness to kids. And none of the moms want it. But maybe next thing you know, they say, My kids are not going to show up. But I want it teach me what you were going to teach my kids you go, Oh, I'm gonna pivot. I'm gonna teach it to moms. Whatever it is, I want you to test and also test to see if you like it. And now you're like, Okay, I'm testing and I have my job. I'm doing this on the side. Now I have a thing, and I really like it. And it's really fun. Okay, so now I'm going to get some feedback. Yeah, I'm going to get some feedback. I'm going to make it even better. What would make this class better? What would make this what would make the now you have an offer? Now, if you want to scale that offer, you're going to go well, now I have this thing, right? Like, let's say my thing is this candle. Let's say my thing is I realise I am going to write music for film and TV. What's the freebie? What's the sample? What am I giving away? It's like, Oh, well, I make these candles. So maybe the freebie is I, I do a little zoom Hangout, where it's like all about self care. And I bring in someone to do a little positive affirmation thing and I light the candle. And I do a raffle that at the end, three people get one of these candles. And I talk about these candles and I talk about how when I light them everything in the energy and the mood in the room changes. And at the end we talk about like on our favourite smells of these candles are and at the end, I give away the raffle. And people associate these candles with this moment where you kind of create a little sanctuary for yourself. And now I maybe have people who say I want to buy That candle, right? So we can create a path to what it is that we sell. And then we start to work towards scaling it even more. And we start to create a world around ourselves. And we start to build an audience and we start to connect with that audience. And we show up. And we, we find ways to connect, and we talked about that last week. But what winds up happening is you make a few sales, and then you start thinking, where are these customers? Where do they hang out in the real world? Where do they hang out online? How can I get in front of them. And it's, it's really, really not rocket science. And then people turn around, and they're like, I'm actually making a decent living, and you're like, I've never heard of you. Like, that's how much there is, that's how much of a market there is. People are already looking for these things. So then you connect and make a relationship, and they buy it from you, because they were already looking to buy it. Melissa, throw it back to you, what can we have them do now to help them crystallise this a little more,

Monday - ditch day job Page 22 of 35 Transcribed by https://otter.ai I'm wondering if we can actually make a list of just possible ideas that you can put out there. Because what we're seeing people say is, I would love to do this, but I just can't afford to do this. And so what Cathy is talking about here is taking an imperfect something and just getting feedback from it, just saying, I'm available, I can do this. And the decision to get scrappy, and to put the thing in the world is the first decision to make all of this other stuff possible. Because you don't go from zero to Olympian or zero to Beyonce, just one day you wake up and it's happened. It's like putting stuff out there trying it out. And so if it is a matter of figuring out how to make an extra $317 a month, so that you can build a runway to a business, then we got to get on that we got to start brainstorming ideas of what can you just put out into the world,

right? You'd be surprised, like, I'm gonna give you an example, my friend Eve had dropped out of fashion school given up on her fashion thing. And then the only thought she ever had was, I can start my own fashion line. Forget it, forget it, Forget it, forget it. And I remember talking to her and saying, What else could you do with your love of fashion, there's a business there, there's a business there, she won't have creating a business shop your closet. And the problem she was solving is you don't need more clothes, you need to figure out how to make the outfits out of what you already have. So she started offering free consultations where she would talk to people and say, let me come over. And I'll show you three outfits that you already have. Because Honest to God, people don't notice what they already have. And she started hanging out with people and they're like, I really love this. I love this. I love this. I love this. And she's like, okay, you don't need to spend any more money. I'm going to show you that if you put this top with these jeans, and you did this. And she starts showing them you know, you were 80% of the time 20% of what you own, you can actually get rid of this, it helps you actually want to wear these clothes that are that have ended it like it blew up to where she had different shop your closets in different places. We had a girl in our class who created this thing called Project ECHO, because she loved to create fun connections and romantic ideas. So what did she do it was hire me to plan your date night. So then she started having different packages where she's like basically saying, if you want me to like create a picnic up on a hill that your boyfriend takes you up there and sure enough, there's a picnic waiting for you he would call her. So she starts being in different cities. And then she would have she would have assistants who could actually be on the ground doing these things for her. She started having this sushi night packages, the picnic packages, the ballroom dance packages. And she would have a way where she called vendors in different places like she literally got paid. She started making amazing money that she started opening up in all these cities, I am telling you, you can literally make a business doing something that isn't is not the thing that you got the straight A's that it's the thing that you just like doing that you're not putting so much pressure on it. But Gosh, you'd really love to make 10 grand a month doing that. You absolutely can. It's that we have Melissa and I say this all the time. The number one reason you don't have that right now. It's not a business problem at all. It's not a business problem. The business part is easy. The business part is simple. I know it from the data. I watched the way people spend I watched

Monday - ditch day job Page 23 of 35 Transcribed by https://otter.ai spending trends. It's not a business problem. It's a courage problem. It's a I could never I could never I could never talk to three people today. I could never ask three people this question of do you like cakepops? Oh, no, never, never, never never. I could never. I could never gather five moms who actually want to be more sexually free and and maybe be part of a membership. I could never ask them I could never ask them if they're like, like secretly feeling like so not sexy and Because they breastfed, and because like now they're their sex life is on that because of them and how they feel I could never do that I could never never do that I could never, I could never reach out to someone and say, Hey, do you want to gather and do a scrapbooking class for free and then at the end actually offer them to pay me to just get together and scrapbook. But I'm not a genius. I don't have a degree in scrapbooking. My friend Amy built a multi seven figure business teaching people scrapbooking. But that started from talking to people in LA and saying, Hey, I haven't I have a freebie I have a generous thing to try to test. You know, you you you have like all those pictures. Can I make you a scrapbook? I show you what I can do? Sure. I'll make a scrapbook of your trip to wherever you guys want Vancouver. Next thing she knew she had project she had clients sending her like all their photos and she would you know, amplify it with like the stickers and all the things. She was getting paid quite a bit of money then after a while, but she had a lot to do. Then she thought what if this is an activity, I'll start messaging moms in LA saying, Can I offer that at your kid's birthday party, I will scrapbook the birthday party live, I will scrapbook it in real time I will get people to sign things, I will give people a chance so that they can put their sticker into the scrapbook, I will scrapbook in real time she wound up at pink, like the singer pink at her kid's birthday, which led to the next thing which led to her being hired by Dove soap to go to Hawaii and lead a scrapbooking team building exercise for the frickin team. So she got paid to hang out in Maui, she got paid to stay in Maui. And she got money to scrapbook with women and men who work at a company that sells soap, boom, boom, boom. But where does it come back to I have to have the courage to talk to people. So when you really boil this down, this is all about rejection. And we will let rejection talk us out of our future. And then what we will say is Melissa is wrong. And Kathy is wrong. I don't have money. And the reason I don't have money is not because I'm not smart. I went to school, I did the things. I don't have money because you should see my circumstances. I don't have money because of this. There's no way I could do this. And I'm telling you if you let go and No. and Melissa said before, what if you had all the money in the time? Here's another one. What if you could tolerate being rejected? How would your life change?

If you could tolerate being rejected, you'll have exactly what you want. You'll have everything that you want. The reason I'm sitting here is because I I don't have more talent than you. I don't have more anything than you. The reason I'm sitting here is because I was willing to be rejected many times when I first started the podcast. I'm like, Hi, I'm doing my podcast know, when I sent out that mochas Music Hey, can I bring coffee? No, I gotta know from this woman. I had a particular studio. This is embarrassing. I'm embarrassed for you that you would offer this you never do this.

Monday - ditch day job Page 24 of 35 Transcribed by https://otter.ai Never offer to bring coffee to someone's office, your music is bad. She went into like a paragraph on it. I was like amazing that you hate me. And you have a paragraph of why my music is bad. And she was like, I'm embarrassed for you love the Mullah. I definitely wanted to give up you guys. And I didn't. And I think I have to thank my father. Because when you're a kid and your dad walks out the door, and he does not come back. You feel pretty rejected. When you have a birthday that comes and goes and a graduation that comes and goes and he doesn't show up. You feel pretty rejected No matter how much your mom goes, I'm sure he wanted to come you go. That's okay. Right? And what happens is you go, I can do hard things. You're gonna reject me because you don't like my music. Okay, I'm like Teflon, you know what I mean? Like, you're not gonna reject me. And you know, it's just so interesting. Of course, I married the guy whose mother she just passed, but she was a widow. And I think I inherently was like, he won't reject me. He's so good with his mom. He takes such good care of her, you know, and we believe me, we have our own issues. But I'm, I'm a child of a lot of rejection. And so I'm telling you, as sure as I'm sitting here, all those things are excuses. And I know it's not fun to hear that it's an excuse, because you want to what people love to do with me is they want to sell me and convince me and fight for their limitations and they go You don't get it. I will sit here for hours and tell you that this can't happen. I'm going to fight. I'm going to litigate, I'm going to litigate, I'm going to prove to you I'm gonna prove to you it's not happening. And I'm like, are you exhausted? I'm fighting for you. I'm showing you something, but it requires This thing which is called you won't be protected from rejection. And people go, I will litigate all my life. I will spend my whole life in the story over here, instead of the thought that someone's going to reject me who effing cares. Who cares? There are people right now, who do not like me. I know, I can think of a couple people who left me as friends out of nowhere. When I started becoming successful, oh, I don't even think what we have is what we have anymore. And I was like, you were in my wedding. I hate like, what what was happening? And then there are people who legitimately just like, we have nothing else in common. And it's like, great. I mean, if you only knew the guy that Melissa wound up having in her life now, thank God, that guy was like, Oh, we have nothing in common. Like, I'm so glad that I don't have anything in common with you. Because you're doing me a favour. awful person, right? Yeah, my husband, my current husband's a saint. He's amazing, adorable. But I'm saying and you know what the truth is, all those people who don't like me, are not awful people, either. It's like, there are people who don't like cherries.

I mean, it's a cherry.

You know what I'm saying? There are people I love sushi. I literally get my mom's like, it's so and the texture and I'm like, it's the best thing you can eat. And they're like, no, it's not not that. I'm like, I don't care. There's something for everyone. It's a democracy. Okay. So when people reject me, I don't take it personally. I go, it's not about me, when my dad left was that about me? It sure

Monday - ditch day job Page 25 of 35 Transcribed by https://otter.ai as hell felt like it had a lot to do with me at the time because I was a child. But it really had nothing to do with me. It was about he felt rejected, it doesn't even matter. And sometimes it's because the person just like, You're not my thing. You're not my taste, you're not my Oh, it's like, I don't care. If I can get you in a place where you have courage. And you start to get creative, and you're given bite size, homework assignments, you will make those offers and we have you in this, we have you in this incubator. So by week two, it's like you're gonna say this thing to this person five times. And people are like, Please don't make me and then you should see us on the implementation calls where we go, Okay, we're muting ourselves. We're gonna watch you go live. Because at some point in it, we teach you Instagram, we're like, go live and save this thing with this call to action and tell three people to dm you and people are like, Okay, here we go. And they get on their thing. And then they go, I can't believe I just did that. And we're like, Yeah, you did, you know. And then we actually have, you know, very early on the programme, like, you're gonna make this offer for this much money. And it's like, you start out really, really little, like five bucks or something. No way. And we're like, you look how you're going to vomit to be paid $5. And then by the end, you actually have to make your real offer and people like, I rip the band aid off. I said it out loud. It was $97 and shirt, and she's like, three people just bought it. We're like, yeah, yeah, at all the people who didn't? Are you gonna lose sleep over the fact that people don't like you? Or like, what does it have to do with you? Look how many people signed up for this challenge and never showed up? It's not about me. It could be that some people came for the first day when not my person. That's okay, too. I'm not everyone's person. And it also could be that something like I got busy, I'm busy. It's like you're busy. You're busy. And you also might not like me. And that's also okay, because I'll still stay here and do what I have to do for the people who I'm supposed to serve? Is anyone getting it? Is anyone really on? How many of you type a one in the chat? If you're brave enough to get that this might really be the truth? I want to There we go. Lissa, don't you just close? Yes,

the whole thing that we help you do is be brave enough to take one more tiny step in the right direction. You don't need to know the whole thing to jump in. You just need to be brave enough to be like, they're gonna stretch me they're going to they're going to ask me to do things that I might want to not do. But I trust that it is the next right step and that I will be held in a container of the most supportive people on the planet who are going to cheer you on when you do something really brave. That's what we celebrate is your courage. And you know, what makes you more courageous, continually keeping promises to yourself, not letting yourself off the hook saying, I don't know if this is going to work, but I'm going to be brave enough to do it. And then we see you and we're like, yes, yes, that's the whole point. And inevitably, you end up selling stuff. Inevitably the money comes because you have the courage to show up.

And all these people who are like I think I would vomit. This is what I always say is the best, most

Monday - ditch day job Page 26 of 35 Transcribed by https://otter.ai awesome thing is that it's never the goal. It's who you get to become in chasing it. Imagine for a second if you feel like vomiting, or it makes you uncomfortable to think about doing this. How it might Open up so much, how you might tap into so much more energy or expansion. If you were not living your life defined by resisting this so much. Think about how much energy that takes away from you. And all the decisions you make or don't make. I remember, I mean, there was a time in my life, I was such a people pleaser. That the energy it would take for me to come up with the story for why I couldn't attend the birthday party, because I didn't want to offend the person. It was so exhausting, or like setting up when I eventually started talking to my dad again, in college, and then he and his girlfriend are they want and I would be like, I'd spend the whole time like not being myself. And that took so much energy until finally I was like, I'm really mad at you. I don't like even sitting here. You're a bad guy. Like I went into my whole thing. And next thing I know, I was like, I'm a free. Like, I'm free. It's okay, like I don't have to. So it's like all this stuff right now. It's like, who could you get to be and what could open up for you. And that's why I mean, Melissa and I have said it and we say it out loud. And we're like, we mean it like for you to be able to make back your investment in this programme. I literally can't see why you can't do that. And not just that, like you should be able to go through it, make back your investment, and you should be able to 10x that you should be able to then see a path where you can by the end of the year 20x that and you should be able to really know how you're going to 100x that. And all that will happen at that point is it just requires you to have the courage to keep doing the thing we tell you to do. The thing we tell you to do works. It always works, you'll find what the thing is to tweak, and you'll find the person but you have to be willing to talk to some human beings, you have to be willing to put it out there. You have to be willing to gather some people, you have to be willing to speak to them, you know, confused buyers don't buy say it real, say it proud. And when you say the thing you say, say it because you believe in what you're doing. Don't try to convince people and prove to people there's a way in which we speak that connects and we have to ask questions and don't get so nervous that you go right to a sale, you don't go right to a sale, you connect you calm down, you make it about them, you deposit you we give you ways to just to go. I think I wouldn't be so scared if I was offering something to someone and I really knew that this person might actually find this valuable. Yeah, they will find it valuable. And you know what people are going to say? I was so inspired that you started a cookie business. I was so inspired that you started a jewellery making class for kids. There was a woman last year before COVID. So two years ago, I guess. And she we needed stuff to do for the kids after school. And she was a teacher at the school and she made beaded jewellery. And I said why don't you come? I'll get my neighbour, her kids. She's got four kids, I have three kids, we'll pay you per kid. I know how many kids would you want to do it? And she's like, Oh, I mean, whatever. And she was gonna be $25 a kid because she would give the beads to we wound up me and my friend Dalia, we talked to like two other moms. And we all wanted to get together anyway and talk and the kids were going to do it. This woman comes in and she's like, Oh my god, I made $225 for the hour, I've never made that much money. And all she did was lead them in a beating exercise. She wasn't the best. She didn't come with all of this credential. And then she did it and did it and did it. And she started

Monday - ditch day job Page 27 of 35 Transcribed by https://otter.ai making like flyers, and we posted testimonials. And she was able to quit her job. Because she was just teaching these classes after school. It was like nVd, like no big deal. And I don't think most people know who she is. But I think she's able to do what she likes. And it's fun. It's, it's all on the other side of having the courage. Your whole life is going to change. So does anyone have any other thoughts? Melissa, is there anything else you want to go over? We have a workbook we can give you guys as well on how to get your day job, which goes over this. And maybe it's even more in depth as well. Yeah, we should.

We'll put this up for people to walk through if you want, like something you can write on and just like really think this out. But I think the main thing that we're trying to say here is that you're not going to figure it out from this just from like sitting and like really looking at your computer. And that's that's not it. That's not how you're going to do it. It's going to be from here and it's going to be talking to people and saying I'm available. I'm available to do this thing. Is that interesting to you know, cool. Are you available? Are you willing to like do you want this thing I am available to help you. That's what it comes down to. And so you have got all of the skills inside of you, you do and our job in me to do this is to help draw that out. So we give you all of the steps mini micro Baby steps for you to put to get yourself out of where you are out of the stuckness. And to help you start surrendering into what is possible, because it's all possible. It's all possible. How many young after this call, you can go and find somebody? How many like, you know, you do the backwards math cap about like actually leaving your day job? How many do you actually need? How many months? Whatever, if you took that number 317, for your first payment, if you are just like, there's no way I can afford this, because we see that that's like the main objection. Take that number 317. And ask yourself, what could I offer for $317 a month, one session to one person could be 317. Or maybe you have a $50 product? Don't how many $50 products do you have to sell to get to $317.06? Six, that's it. Like it's not as complicated as we're making it, it does not have to be perfect. It doesn't have to be the best on the block. It doesn't have to be the most original idea. There's there. One person cannot serve the entire world. And there are 8 billion people in this world, there's no shortage of people, there are no shortage of money to buy the thing that it is that you want to put out into the world. So

and the truth is that that I know because I know enough people to know this. If it's not now, hopefully it is but your soul. And the thing inside of you that's yearning for more fulfilment, that lion that's in that cage that just keeps looking at the door, it's not going away. It's never gonna go away until you feel in the flow, that you're doing what you were put here to do something that feels good, that's Touching Lives, and you're making a living doing something that's fun, there's such a satisfaction from that. It's gonna just keep like, nying at you, it's gonna keep gnawing at you. And it just comes down to like, so what do we keep choosing because whatever, we don't change, we are actually choosing. So if you keep choosing this, then then you'll have more of that.

Monday - ditch day job Page 28 of 35 Transcribed by https://otter.ai And that's, that's really how it goes. Right? Let me tell you some things that we're going to do this week. So this week is for anybody who didn't get to catch all of the stuff we did last week. This is our catch up week, we always have week two where we're able to be here, catch everybody up. We didn't put all that time and heart and energy into week one for you guys to be like, oh, some of us saw it. Some of us didn't. So type one if you haven't been able to catch the replays for everything if you didn't get to watch everything. Awesome is Regina saying that, Erica? Great. So this week is for you. So what we're doing this week is not only are we going to be here to show up and kind of review things. But we are also going to do the homework again. And the homework allows you to be in the raffle again for prizes like spiritual gangster stuff and Beats headphones, and also for scholarships. And if you did that homework for day one, or day four, or whatever the day and you didn't win, even if you did win, actually, actually, you know, if you did win, that wouldn't be make sense. But if you did the homework already, you'll be put in the raffle as well. So it gives you another crack at it. So every single day, this week, I will be live at eight o'clock, in addition to the sessions at noon, where we're going to review things I'll be here at eight o'clock to kind of just announce the winners and maybe go over like give you another little nugget. There is so much that we can keep talking about. And so we will there's a lot to cover, as you saw when I started last week in the challenge talking about marketing, and there's a lot to cover, so we can keep talking about it. But at the end of the day, I could literally sit down and give you the step by step recipe guide to how to build the most amazing seven course dinner. But most people won't do it unless I go in the kitchen with you and really show you like okay know, when you fold in the dry ingredients you Oh, so made Did you this is I'm going to be able to go deeper and more refined at every step and actually make sure that you do it. Because I want you to be honest with me. How many of you think that you could be as inspired by all this? Will you really do it? And even if I give you more and more and more information, do you think that you'll actually get it done by yourself? So if you're able to get all that stuff done by yourself, then you're a unicorn. And the reason why is because you can learn how to play chess. But if you learn from a chess master, there'll be a two millimetre difference that changes your entire game. And you can't learn that by yourself. And that's the fact. So when you hear me speak there's a reason why I can go into a deep Because Seth Godin is my mentor, so we can go into marketing. And I can do one or two things, I can blow everything out of the water. There is a reason why all of the launches I've done have been multimillion dollar launches. And I'm not the girl who's doing the funnel. Because that's the long game.

The faster way is building intimacy, and being so generous and connecting the dots and really doing a couple easy things that help you hear the absolute pain point of this person and cutting out all the noise. Forget the budget for the Facebook ads, forget the funnel, do this, then this and this. Oh, that's so I don't know, it seems scrappy, it seems it's like no, that's actually all that matters. What Seth Godin taught me is that some people, most people, they think they're going to be, they're going to have to go be Taylor Swift, when really they should try to be the Grateful

Monday - ditch day job Page 29 of 35 Transcribed by https://otter.ai Dead. How many of you know the Grateful Dead? So I'm actually not even a dead fan. It was kind of before my time, but I appreciate the example that he gave me. The example is, it's actually not accurate, that you're trying to be the best. And it's not accurate, that you're trying to be vanilla ice cream that everyone buys you and the most popular because you will fail at that. Because everyone except for vanilla ice cream has failed at that. And that's why most people give up before they start. So what you're really trying to do is not be Taylor Swift would be the Grateful Dead. What does that mean? Well, people will tell you that they they like Taylor Swift a lot. And then there's people who are like, I love her. And they're like, I've been to like three concerts. I've been to like five concerts and I bought like, right, then you meet people who like the Grateful Dead. And they literally say, I've been to 420 concerts and you go, Oh, my God. What was that? What did you just say? I just said, I love Taylor Swift. I've seen her nine times. Yeah, I love fish. I love the Grateful Dead. I've seen them 1400 times, you know what I'm saying? That's what we want to show you and me to do this, you can go try to have a look, I want you to it's a two millimetre difference. What's the difference between Tiger Woods and everyone else? What's the difference between Wayne Gretzky and everyone else? It's a two millimetre difference. It's like turn your wrist just like that. Don't say that. say this. Because you don't want a lot of people who kind of like what you're doing. You want a small group of people who are literally obsessed. And then you don't need to go, I need 100,000 people on a list. Oh, I need? Actually no, actually, how about what we're trying to do in May to do this is get you to connect with a tiny group, such a small group that it wouldn't affect much of anything, and yet it changes your whole life. And the Grateful Dead, they weren't playing shows. In the beginning, they weren't playing shows at Madison Square Garden, they had already made more money than she ever made by playing these small shows. Because people would come over and over and over and over and they wouldn't just buy the record. they'd buy six records, they'd buy the shirt, they buy them. It was like, and guess what, they weren't even on the radio. They couldn't even get on the radio. It was all it was like, Oh, I see you trying to do that thing. I didn't even try. What? What just happened. So that's where we want you to become not like I checked the boxes, we want you to be massively successful, and you will be, but you have to learn this techniques. And you have to do it in a certain way. And that's why I said to you, if it's not me, find the mentor that is going to do it. I think Seth Godin has a programme that's like five grand for four weeks. I bet it's amazing. That's a great use of your money. I think it's 5000 for four weeks, it's probably amazing. I don't know, I just forgot what it's called. He has three programmes, I think. But the point is, find a person because success leaves clues. So you go you want to go from here to here, find that person. My friend Kelly Roach has a programme I think it's 25k for the year. And people go 25,000 Well, if you could invest 25,000 with her and make back a million, that doesn't really make sense not to do that. Right? So people are like $317 a month I'm like, Yeah, $317 a month to go teach yourself and go actually do something. It literally this class should be so much more money. And we keep raising it because we know that and we know that we're actually not being fair to the value of the programme. So it does keep going up. It will go up the next time because it deserves to because it's just how life should be things that are should be what they are. And that's it. Right. So, um, it's

Monday - ditch day job Page 30 of 35 Transcribed by https://otter.ai the nuances. How many of you now are sitting here How many of you are already signed up? For me to do this type of one in the chat if you're already signed up. love these people. I can't wait to get to Melissa. We're gonna make all these new friends. I can't wait. I'm like watching names go by and saying, Okay, I'm gonna go say hi to you. I'm gonna go Saturday. It is so exciting. Okay, now get to know us very well. And we get to know you too. It's the best. Oh, I do a lot of crying and elder things. Type two in the chat if you haven't signed up yet, but you're like, I'm signing up.

More new friends. I love you guys. You guys. Even if you're not signing up, but you're on this call, you should be giving these people like some props. That takes courage, right? And it's not about me. People are like, Oh, you sold them on yourself? I don't really think that that's my job. I don't think it's about you believing in me. I think it's you believing in what's possible. And what's you believing in yourself? Yeah, it's you believing in you. You don't need to believe in me. Melissa believes in me. I got Melissa's vote. I do. I do believe in you. Okay, so what we're going to do is Leslie says she's on the fence. Okay, you should be typing into the chat, why you should be reaching out to your mentor. We're going to giveaway Prize winners tonight at eight o'clock, I'm going to come on and give away some prizes. Why? Because we did a session on abundance last night, we posted homework, you guys can do the homework to be entered into that raffle. And then starting tomorrow, we're going to start sending you guys the replays of last week, as well as coming on and doing a little bit of a catch up session at noon. And then I'll come on at eight and I will give you guys the winners of who's excited. It's going to be a fun week more fun things to do. I love it. You guys make it so easy. Melissa and I this really is what we love to do. She's writing a book, I'm not gonna say, Can you say I don't? I see I caught myself on the hook and everyone's gonna be like, Where's your book and I won't buy her title of the book is is perfect for the fact that it explains that this is what she loves to do. It's all about helping people do this. The next thing?

Yeah, you guys, you have it in you. You have it in you. We believe you we see you. And if you don't believe in your somebody said, What if I don't quite believe in myself yet. You can borrow our belief, at least for two weeks? Because there's a refund your hand come in and try it like test drive and see like, are they really as nice as, as you know, they seem? Are they really gonna hold me to what I said I wanted to do? Yes, we are. This is my

I said can you explain how the programme goes? Yes. So in 12 weeks, every week, you have two sessions, you have a session with me and Melissa, where we're like, Okay, this week, we're talking about the idea. This week, we're talking about beta testing. This week, we're talking about you amplifying this by scaling it blah, blah, blah, we talk about how to build your audience, and we teach you how to, we teach you all the things you find in a typical business course. But we do it in a way that's when they zig zag, we just really zag in a different way, make it about intimacy, make

Monday - ditch day job Page 31 of 35 Transcribed by https://otter.ai it feel really good. And we want you to make an impact in the world, we want you to also have those personal breakthroughs. So every week, you're on a call with us at noon, on Mondays Eastern time. And some of you're gonna say I can't make it, I can't make it I I challenge you to say to your boss, if you give me that one moment off, I'm going to be better at this job, which you will be in fact, a lot of people will even pay for you to help you take this class, because you're going to become better at business. We've had people literally say to their boss, I just learned something about social media. Can I actually try that here? And they're like, absolutely, like bring it to the table. My husband wanted to go to business school while he was working at a big network in LA he was afraid to and he mentioned it in there like not only can you go We'll pay for half of you half of the tuition. And we'd love for you to take the time off and then help you just don't know what's possible. But yes, we meet at noon on Mondays. If you can't make it, you can watch the replay of that. But if you can't make that you still get to see me You know why? Because I lead about 10 guests expert bonus sessions during me to do this the programme is 12 weeks. So almost every week, I'm there twice a week. And when I leave those sessions, we stagger those times for those of you who do not like coming in at noon, and so those will be other options for you to be live with me. But you're live with me and Laura Bell grey, you're live with me and chalene Johnson, you're live with me and Alli Webb, you're live with me and Gabby Bernstein. It's amazing. You get that then every week, you have your implementation session with your mentor and that group, it's a smaller group, a much smaller group, it's a fraction of a fraction of the size. You You get to pick the time of that. So when you enrol, we say here's all the different calls like a college class, which one do you want to be at, that's your time every week, that's where you meet with your group. And it's a time that works for you. And then through the process of made to do this, you will be coming up with your thing, you will be putting out your offer, you will be making your money you will be figuring out how much more creative you didn't even know that you are. And that's that is what we do. And we have an alumni membership. And I'm not even selling you on it because I can't it's close. It's for alumni, but it's called the lighthouse collective. And I just want you to hear that because the reason it's called the lighthouse collective is because we honestly feel that what unites everyone who comes through me to do this is that we all want to be a lighthouse. It's not just that we want to make cakes or that we want to teach yoga. We want to touch other lives and That's a very special like white light that is around every person that comes into this programme. And so people become very good friends, you get put in your own accountability pods. And you actually find that you wind up selling your first offers to some people in the programme. And people buy from each other, they give each other testimonials, they support each other, they do collaborations. And it all seems maybe like Japanese right now. But I promise it starts to become easier because it's very step by step, you have homework every week. And on those implementation calls with your mentor. It's about getting the work done. If you look, this last thing I'm gonna tell you, if you look up the completion rates for online courses, they're atrocious. Most people do not complete online courses. And the reason why is because they spend all their time making information and making information fancy. We spend all of our time making sure that you have the transformation. So where there it's live, you're being held, you're being held, kept

Monday - ditch day job Page 32 of 35 Transcribed by https://otter.ai accountable, your homework is due, we're looking at over you're getting feedback. It's that's why it should cost more, because it is a incubator, it's a think tank, it's leadership, it's not go watch videos, and see that's why everyone becomes really, really close. And that's why the completion rate of our programme is 92%. Because you complete it. So at the very least you can be like, wow, this is an insurance policy, that I'm actually going to do something this next, you know, summer, I'm gonna get something done. And for a lot of those people, they save their families during COVID. No joke, and with things that weren't the typical things, not because they had a fancy funnel and got 100,000 people on a list. So yeah, we have a 92% completion rate. And the amount of testimonials is just, it breaks your heart open. I mean, I'm so freaking touched that people feel the way they feel about this programme. We have people from every walk of life, you know, it's pretty cool. Melissa, is there anything? Anything else you want to say before we hop off? Yeah, we start Monday. Oh, yeah, we start Monday, we start Monday, the 21st. And we hope that you're going to be there. Because we see you will notice if you're not there.

It's true.

So,

yeah,

we hope that you feel empowered, that you can go and figure this out, that you can go and figure out how to enrol, how to make this happen.

It's going to be really, really cool. We always fall in love with our students. I'm always sobbing at the end. And it's so real, you know, it's like, you know, I often say it's like Elphaba says in wicked when she says, you know, and if that's love that comes at much too high a cost, I just always cry. Because I do think that there are so many of us who've been living our life on our parent's terms or someone else's terms or our husband's terms. And it's because we want to be loved and we want the approval and we're scared and we reach out and people reject us. So we hold ourselves back. But if that's love, it comes at too high a cost. You can't opt out of this and just like not feel good and be like that's my life because I want to keep the status quo. No. And I'll tell you what, you're going to turn those fans might you should see what my husband's doing right now pursuing his passion and and how it lights up people around you and your kids. And it's just, you can't keep yourself on the bench, you got to get in the game, and you know it. And that's why you're here. And and the scary thing is that now that you have been in this challenge, even if you've just been

Monday - ditch day job Page 33 of 35 Transcribed by https://otter.ai here today, and it's the first time, I think you've been, you know awakened, which is like you know too much to go back to sleep. Don't go back to sleep. Let's go. Let's do this. I want to see all of you making a difference in the world because you're shining your light.

If you have questions and you're trying to say figure out like, Okay, I need to figure out what to do or I need to talk to a mentor or whatever, please, direct message us if you go to Cathy heller.com slash dn. That's so easy. Cathy Heller comm slash dm Angela has posted a whole bunch in the chat, you can click on it, it's going to send you to a place that you can send a message to our team if you haven't figured it out by now. We are all real people behind the scenes answering your question sometimes it's Kathy answering your questions. Sometimes it's me. Sometimes it's the other 50 people that we have on our staff during this challenge to actually have a conversation with you. So please reach out say I'm thinking about it. I'm freaking out. I'm scared. Can you talk me through this? And the answer is yes. We're here to hold that space for you. So connect with us. Cathy heller.com slash dm.

Yeah, I think I think the the quality of the humans in the programme, it should sell the programme and of itself because I just don't know the last time I felt that there was a place you could be so safe, like so safe to like be vulnerable to talk. We put you in breakout groups. So Anyway, we're gonna do more of that this week, we will be back tomorrow at noon, we will keep hanging out. And every night at eight, I will be announcing winners from the homework. So start watching the replays because you will be able to answer the questions in the homework if you've watched the day's replays. And we'll we'll remind you of each day that we're working on as they come out. But we're basically going to start tomorrow, day one, day two, day three, we're catching up on last week, we'll post the homework, we'll give away winners in the in the evening. And if you want to sign up, because we do have bonuses that expire every single night, we do that to incentivize you to take action, right? Because taking action, the hardest part. So we want to give you an incentive to take action. So we have bonuses that are expiring tonight. If you want to get those bonuses, you're like, ah, but what if I get a scholarship, we will absolutely honour that we don't know when we're pulling the names of the homework. We do that on purpose that we can keep our integrity and we can actually stared ourselves in the mirror and still like who we are. So you can sign up and PS. I want to say this because I saw I actually screenshotted it. Somebody said, I live in Paris and I was busy and I didn't get a chance to get the bonuses. I mean this we we saw literally 2000 more people join the your souls calling challenge group just in the last few days. And so if there's one bonus that we already gave away, like I wanted to take the podcasting course or there was that one thing God, I wish I could have gotten it. asked your mentor will give you that one bonus, we know that people are catching up. We know that people have day jobs and families and COVID is hard and kids are out of school and you're if there's something you missed, and we want that one extra thing, we can give you that one extra thing. Okay. All right. So we will see you

Monday - ditch day job Page 34 of 35 Transcribed by https://otter.ai tomorrow at noon. I'll be on tonight to announce giveaway winners. And this was so fun. Thank you, Melissa.

Thank you.

You guys are all awesome. Do your homework, watch the replay from last night. That's how you get in the raffle for tonight. And stay tuned to watch replays for the rest of the week. You guys got this. I can't wait to see each of you tell me three months from now. I just started an ice cream shop. I just started this. This cool retreat for women. I can't believe I'm getting paid to go on vacation. I can't wait to hear you tell me your stories. And the smile is so big. That it's like a different kind of smile because you did this for yourself. I can't wait to hear those stories. I hear them every time we finish the programme. Oh, and PS. We don't do the programme again until next year. I know it's a 12 week programme and you're like oh, that means she's gonna do it again in October, no October runs into the holidays, which runs into New Year's we you won't be able to do this programme until it's costing more. It's a fact it's always going up. And it's next year. So how about you?

That's a long time.

So how about you get this done now? So 2022 is the year that you say 2022 was the best year ever? And here's why. Dear Evan Hanson Today's a good day and here's why 2022 was the best year ever. And here's why. Because I spent the last part of this crazy hell of a year called 2021 building something and it was all for a reason. And I started out 2022 and it was already was already happening. Yeah. And it's done and so it is. Alright guys,

we love you.

We'll see you later. Watch your replay.

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