DOCSLIB.ORG

OBSERVATIONS on PLAY, TOYS and TRENDS in Addition To

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
OBSERVATIONS on PLAY, TOYS and TRENDS in Addition To OBSERVATIONS ON PLAY, TOYS AND TRENDS In addition to providing updates on play & toy trends in the marketplace, Toy Industry Association (TIA) staff is monitoring trends in other industries that can influence future toys and games as a part of play. Brief reports and observations are provided periodically to members; questions can be directed to TIA’s toy trends team. Trends from the Runway: New York Fall Fashion Week 2015 Fashionistas around the world had their eyes on NYC September 10th -17th when New York Fashion Week (NYFW) was in full swing. Trends in fashion, much like the toy and youth space, move at the speed of light, so what’s hot this season could very well be pushed to the back of the closet by next fall! The trickle-down effect from fashion trends to youth trends is strong. From doll and DIY fashions to trends in tech, we’ve seen a lot coming off the runway in New York that toymakers should take note of. Fusing Fashion, Social Media and Tech It’s not surprising that social media and technology have been integrated into the fashion world. What we found interesting was the way that designers and brands have integrated social media and tech into their portfolio beyond wearables and their own social channels. The “STEAM” (Science, Technology, Engineering, Arts and Math) trend that TIA first reported at Toy Fair in 2014 continues to grow in other industries. Zac Posen joined forces with Google’s Made With Code team to launch a little black dress “coded” by girls. With the goal of sparking young girls’ interest in computer science, the dress featured LED lights displaying different moving patterns. In another designer and tech collaboration, Tommy Hilfiger introduced “Twitter Halo,” a multi-camera device that captures 360 degree real time videos that can be shared on Twitter. Hilfiger used it to premiere first looks from the show. Avery Barker, Tommy Hilfiger’s chief brand and marketing officer, said that sharing shows and new collections through “innovative, original and exciting channels” will continue to be a priority for the brand going forward. Fashion Week sponsor Intel was in on the game too, introducing many tech initiatives – including drones that were flown over select venues to capture show arrivals. Potential opportunities for toymakers to style their drones or embark on a licensing venture with a designer could be on the horizon. Casual Chic For the first time ever this year, New York Fashion Week – known for showcasing far-out fashions that are elegant and somewhat unattainable to the masses – showed its more casual side, featuring lines of fitness wear, also known as “athleisure” apparel. As TIA previously reported, yoga pants and tank tops have moved beyond the gym to the mainstream. And while companies like Lululemon Athletica and Athleta continue to grow in popularity, it was only a matter of time before high-end labels and celebrities entered the arena to get a piece of the action. Tory Burch recently announced her Tory Sport label and had a pop-up store during NYFW, and earlier this year high-end designer Derek Lam worked with Athleta on a sporty line. Calia by Carrie, launched by country singer and “American Idol” winner Carrie Underwood, also had a fashion show and pop-up last week. She joins other celebrities in the fitness wear market, like actress Kate Hudson, who has her own athleisure line called Fabletics. TIA continues to monitor this trend to see how it evolves and impacts the tastes and lifestyle habits of today’s youth. Boho and Tie Dye Fashionista.com reported that there was a bohemian vibe in the air, fueled by multiple sightings of tie dye on the catwalk in colorful palettes from the likes of BCBG Max Azria, Raquel Allegra and Altuzarra. It was also noted that patchwork / DIY is on the rise, giving 2016 collections a very retro and beachy feel. There is a great opportunity for innovative toymakers to create DIY kits that would allow young designers to create their very own looks that mirror the catwalk right at home. Beachy / boho stylings can also be applied to tons of toys, from die cast cars to kites, balls and puzzles, to name a few. These are just some of the fashion trends that are expected to have an influence on what’s happening in the youth space. We hope to have provided some information or inspiration for your next big idea. Check back with us regularly for more parallel industry trends. About the Author Adrienne Appell is the Toy Industry Association’s (TIA) leading trend specialist. She maintains close communication with TIA members to stay abreast of what’s new, next and cutting-edge in the toy industry and is constantly on the lookout for trends in other industries that will cross over to influence future playthings. Adrienne can be reached at 646.520.4863 or via e-mail at [email protected]. Posted September 18, 2015 .
Load more

Recommended publications
  • Charitably Chic Lynn Willis
    Philadelphia University Spring 2007 development of (PRODUCT) RED, a campaign significantly embraced by the fashion community. Companies working with Focus on . Alumni Focus on . Industry News (PRODUCT) RED donate a large percentage of their profits to the Global Fund to fight Lynn Willis Charitably Chic AIDS. For example, Emporio Armani’s line donates 40 percent of the gross profit By Sara Wetterlin and Chaisley Lussier By Kelsey Rose, Erin Satchell and Holly Ronan margin from its sales and the GAP donates Lynn Willis 50 percent. Additionally, American Express, Trends in fashion come and go, but graduated perhaps the first large company to join the fashions that promote important social from campaign, offers customers its RED card, causes are today’s “it” items. By working where one percent of a user’s purchases Philadelphia with charitable organizations, designers, University in goes toward funding AIDS research and companies and celebrities alike are jumping treatment. Motorola and Apple have also 1994 with on the bandwagon to help promote AIDS a Bachelor created red versions of their electronics and cancer awareness. that benefit the cause. The results from of Science In previous years, Ralph Lauren has the (PRODUCT) RED campaign have been in Fashion offered his time and millions of dollars to significant, with contributions totaling over Design. Willis breast cancer research and treatment, which $1.25 million in May 2006. is senior includes the establishment of health centers Despite the fashion industry’s focus on director for the disease. Now, Lauren has taken image, think about what you can do for of public his philanthropy further by lending his someone else when purchasing clothes relations Polo logo to the breast cancer cause with and other items.
    [Show full text]
  • Sitting Pretty Primping Ain’T Easy, but Designers Are Doing Their Part This Season with an Assortment of Frothy Numbers with a Retro Feel
    Top U.S.The Travel DestinationsInside: Pg. 16 STORES LAUD TAX-CUT PLAN/3 JUICY’S NEW PAD/10 WWD WWDWomen’s Wear Daily • The Retailers’THURSDAY Daily Newspaper • January 18, 2007 • $2.00 List Sportswear Sitting Pretty Primping ain’t easy, but designers are doing their part this season with an assortment of frothy numbers with a retro feel. Here, Faviana’s polyester charmeuse dress, worn with a 1928 Jewelry necklace and Steve Madden shoes, photographed at Rita Hazan Salon in New York. For more prom looks, see pages 6 and 7. Next Step for Jones: Group Is Said Mulling Possibility of Breakup By Vicki M. Young NEW YORK — ION ASSISTANT: JULIA COLLIER; SYLED BY DAVID YASSKY DAVID JULIA COLLIER; SYLED BY ION ASSISTANT: After an aborted auction of the entire company last year, Jones Apparel Group may be contemplating plan B: a breakup. Financial and industry sources said tentative “feelers” have been extended to various parties regarding their interest in the Nine West group and the upscale specialty chain Barneys New York. Jones’ chief financial officer Efthimio Sotos declined comment Wednesday. No bank appears to have been appointed to advise the company on any possible breakup. Should Jones be successful in breaking See Jones, Page15 PHOTO BY GEORGE CHINSEE; MODEL: CARLY/NEW YORK; HAIR BY NELSON VERCHER AND MAKEUP BY RAMY GAFNI, BOTH AT RITA HAZAN SALON; FASH HAZAN SALON; RITA GAFNI, BOTH AT RAMY AND MAKEUP BY NELSON VERCHER HAIR BY YORK; GEORGE CHINSEE; MODEL: CARLY/NEW PHOTO BY WWD.COM WWDTHURSDAY Sportswear FASHION ™ Getting ready in style will be easy this prom season because designers 6 have created looks that are short, colorful and frilly.
    [Show full text]
  • Runway Shows and Fashion Films As a Means of Communicating the Design Concept
    RUNWAY SHOWS AND FASHION FILMS AS A MEANS OF COMMUNICATING THE DESIGN CONCEPT A thesis submitted to the College of the Arts of Kent State University in partial fulfillment of the requirements for the degree of Master of Arts By Xiaohan Lin July 2016 2 Thesis written by Xiaohan Lin B.S, Kent State University, 2014 M.A., Kent State University, 2016 Approved by ______________________________________________ Name, Thesis Supervisor ______________________________________________ Name, Thesis Supervisor or Committee Member ______________________________________________ Name, Committee Member ______________________________________________ Dr. Catherine Amoroso Leslie, Graduate Studies Coordinator, The Fashion School ______________________________________________ Dr. Linda Hoeptner Poling, Graduate Studies Coordinator, The School of Art ______________________________________________ Mr. J.R. Campbell, Director, The Fashion School ______________________________________________ Dr. Christine Havice, Director, The School of Art ______________________________________________ Dr. John Crawford-Spinelli, Dean, College of the Arts 3 REPORT OF THESIS FINAL EXAMINATION DATE OF EXAM________________________ Student Number_________________________________ Name of Candidate_______________________________________ Local Address_______________________________________ Degree for which examination is given_______________________________________ Department or School (and area of concentration, if any)_________________________ Exact title of Thesis_______________________________________
    [Show full text]
  • Fashion Show Essentials Overview
    Fashion Show Essentials Overview. The 4-H Fashion Show allows members to exhibit their skills in wardrobe selection; clothing construction or comparison shopping; fashion interpretation and understanding of style; good grooming and poise; and modeling and presentation of themselves and their garments, at the county, district and state levels. The state 4-H Fashion Show is held during Texas 4-H Roundup. Fashion Show basics. 4-H Fashion Show at the county level is an optional activity open to all 4-H members who have completed a clothing project. Senior 4-H members who have won at the district Fashion Show competition can compete at the Fashion Show at State Roundup. Each district may send one contestant from each of the four categories (casual, dressy, formal and specialty) in the construction and buying divisions, and one contestant from each of the two divisions (cotton and wool/mohair) in Natural Fiber. There are four categories within each division (construction and buying) of the Fashion Show. 4-H members must select a category to compete in at the county level and compete in that same category throughout the levels of competi- tion. The categories are: casual, dressy, formal and specialty. • Construction: A 4-H member applies knowledge and skills in garment construction to make a garment to exhibit in the Fashion Show. Garments may be constructed by sewing, knitting or crocheting using new or recycled materials. • Buying: A 4-H member applies knowledge and skills in comparison shopping to select a garment to exhibit in the Fashion Show. Three different comparison shopping sources must be used and documented.
    [Show full text]
  • Brands We Love
    Brands We Love # D I N T DENIM 3.1 PHILLIP LIM DANSKO IRO NICOLE MILLER THEORY AG 360 CASHMERE DAVID YURMAN ISABEL MARANT NILI LOTAN THE GREAT AGOLDE We Do Not Accept: DEREK LAM ISSEY MIYAKE NO 6 STORE THE ROW AMO DL1961 NORTH FACE TIBI CITIZENS OF HUMANITY ABERCROMBIE & FITCH H&M A DOLCE & GABBANA TIFFANY & CO CURRENT/ELLIOTT AMERICAN APPAREL HOLLISTER ACNE STUDIOS AMERICAN EAGLE HOT TOPIC DONNA KARAN J TOCCA DL1961 ANN TAYLOR AG INC DOSA J BRAND O TOD’S FRAME ANGIE JACLYN SMITH AGL DRIES VAN NOTEN J CREW OBAKKI TOM FORD GOLDSIGN APT 9 JOE BOXER AGOLDE DVF JAMES PERSE OFFICINE CREATIVE TOP SHOP HUDSON ATTENTION JUICY COUTURE ALAIA JEAN PAUL GAULTIER OPENING CEREMONY AX PARIS LAND’S END TORY BURCH J BRAND BANANA REPUBLIC ALC OSCAR DE LA RENTA LOVE 21 JIL SANDER TRINA TURK JOES BDG LUX ALEXANDER MCQUEEN E JIMMY CHOO LEVIS BEBE MAX STUDIO ALEXANDER WANG EILEEN FISHER JOIE MOTHER BLUES METAPHOR BONGO ALICE & OLIVIA EMANUEL UNGARO P U MOUSSY MISS ME PAIGE CANDIE’S MISS TINA ANNA SUI ELIZABETH & JAMES UGG PAIGE CANYON RIVER PARKER MOSSIMO ANN DEMEULEMEESTER EMILIO PUCCI K ULLA JOHNSON R13 CATALINA NICKI MINAJ ANTHROPOLOGIE BRANDS ENZA COSTA KATE SPADE PATAGONIA RE/DONE CATHY DANIELS OLD NAVY ATM ERDEM PIERRE HARDY CHAPS ROCK & REPUBLIC SIMON MILLER CHARLOTTE RUSSE AUTUMN CASHMERE EVERLANE PRADA ROUTE 66 V CHIC ROXY AVANT TOI L PROENZA SCHOULER VALENTINO CHICOS L’AGENCE SAG HARBOR VANESSA BRUNO ATHLETIC CHRISTINALOVE SIMPLY VERA WANG F LANVIN VELVET ALO COVINGTON SO... CROFT & BARROW FENDI LEM LEM R VERONICA BEARD ATHLETA SONOMA LEVIS RACHEL COMEY DAISY FUENTES SOFIA VERGARA B FIORENTINI + BAKER VERSACE LULULEMON DANSKIN LOEFFLER RANDALL RAG & BONE STUDIO TAHARI BABATON FREE PEOPLE VICTORIA BECKHAM OUTDOOR VOICES ECOTE TARGET BALENCIAGA FRYE LOEWE RAILS VINCE NORTH FACE ELLE URBAN OUTFITTERS ETC..
    [Show full text]
  • Nordstrom to Open Brand New Store at Westfield Topanga in Canoga Park, Calif
    Nordstrom to Open Brand New Store at Westfield Topanga in Canoga Park, Calif. September 26, 2006 The newly relocated store to carry the company's most comprehensive designer offering in the country SEATTLE, Sept. 26 /PRNewswire-FirstCall/ -- Nordstrom, Inc. (NYSE: JWN) will open its newly relocated store at Westfield Topanga Mall in Canoga Park, Calif., on Friday, October 6 at 10:00 a.m. The 200,000 square foot, three- level store will feature the company's most comprehensive designer offering in the country along with brand new design concepts, amenities and services. Nordstrom at Topanga will feature four designer ready-to-wear boutiques from Chanel, Valentino, Dolce & Gabbana, along with the company's first Gucci ready-to-wear boutique. The store will also feature collections from Azzaro, Badgley Mischka, Blumarine, Chloe, Calvin Klein, Derek Lam, Lanvin, Marni, Proenza Schouler, Roberto Cavalli, Vera Wang and Zac Posen. (Logo: http://www.newscom.com/cgi-bin/prnh/20001011/NORDLOGO ) "Our customers have responded exceptionally well to the best product the market has to offer," said Pete Nordstrom, president of merchandising. "We've increased our designer offering in many stores across the country and, in the last year, we've made designer collections available online. We are eager to unveil our strongest comprehensive collection of designer merchandise across women's, footwear and accessories at Nordstrom Topanga." Among the designer departments on the store's second floor is a redesigned and expanded 'via C' department which includes some of the most cutting edge names in fashion including Doo.ri, Dsquared2, Jovovich-Hawk, McQ, Phillip Lim, Prada Denim and more.
    [Show full text]
  • Elle Decor June 2020 the A-List 10Th Anniversary
    10TH ANNIVERSARY EDITION THE LIST ELLE DECOR TOASTS 10 YEARS OF THE A-LIST, OUR ANNUAL ROSTER OF THE TOP TALENTS THAT SHINE BRIGHTEST. TO CELEBRATE, WE ASKED ARTIST JANIE KORN TO CREATE PORTRAIT CANDLES FOR ALL OF THOSE ON THE LIST —NOW 125 FIRMS STRONG. TOGETHER, THEY ARE LIGHTING THE DESIGN WORLD ON FIRE. EDITED BY INGRID ABRAMOVITCH AND THE EDITORS OF ELLE DECOR ADDITIONAL REPORTING BY KATE BOLICK CANDLE PHOTOGRAPHS BY PHILIP FRIEDMAN TOP ROW, FROM LEFT: Young Huh, Kathryn M. Ireland, Joy Moyler, Jamie Bush, Kelly Behun, Darryl Carter. SECOND ROW: Tom Scheerer, Mark D. Sikes, Jeffrey Bilhuber, Nina Campbell, Anishka Clarke, Niya Bascom, Linda Pinto.THIRD ROW: Amy Lau, Pamela Shamshiri, Ramin Shamshiri, Celerie Kemble, Martin Brudnizki. BOTTOM ROW: Leyden Lewis, Charlotte Moss, Ryan Korban, Kelly Wearstler, Mary McDonald. CANDLES: JANIEKORN.COM CANDLES: ELLE DECOR 21 A-LIST 2020 n the 10 years since ELLE DECOR inaugurated the A-List, our annual roster of the best design talents has grown from 25 to 125 global firms. We even created an A-List devoted to archi- tects, allowing us to focus here on spotlight- Iing the decorators who bring joy and great style to our homes. If 2020 has taught us anything, it’s that a safe and welcoming home is essential to our well-being, and that talent is everywhere. We continually seek out diverse designers creat- ing A-List-worthy interiors, and that effort is 2 010 reflected in this class of 2020 and will continue The living room in Michael S. to be central to ELLE DECOR’s mission.
    [Show full text]
  • Hollywood Sett Fra Wall Street En Begivenhetsstudie Av Celebrity Endorsement
    Emilie Kjøtrød ________________________________ Hollywood sett fra Wall Street En begivenhetsstudie av celebrity endorsement i Masteroppgave i Finans Handelshøyskolen ved HiOA Sammendrag I denne oppgaven benyttes begivenhetsstudie som metode for å undersøke hvilken effekt, om noen, de to markedsføringsstrategiene celebrity endorsement og celebrity testimonial har på aksjekursen til det aktuelle selskapet. Ved hjelp av 213 observasjoner, fordelt på 92 endorsement og 121 testimonial, finner man at strategien ikke nødvendigvis er like aktuell som den var for bare 10-20 år siden. Resultatene viser ikke-signifikante positive gjennomsnittlige akkumulerte unormale avkastninger, som reduseres dersom man tar ut ekstremverdier som muligens kan tilskrives tilfeldigheter. Dette støttes av fersk forskning på området og resultatene styrker dermed også semi-sterk markedseffisiens. Videre vurderes årsaken til at denne formen for markedsføringsstrategi trolig har sett sine glansdager. I tillegg legges det fremforslag til videre forskningsspørsmål knyttet til fenomenet. Abstract The following thesis is an event study examining how, and if, the two marketing strategies celebrity endorsement and celebrity testimonial affects cumulative average abnormal returns of the company. By analyzing 213 observations distributed as 92 celebrity endorsements and 121 celebrity testimonials the study reveals that the strategy is not necessarily as effective as it was just a few decades ago. The results show an insignificant, yet positive, cumulative average abnormal return. The effect is possible to reduce by disregarding extreme observations due to chance. The results of this study supports recent studies, and suggests semi-strong market efficiency. Further, potential causes towards the marketing strategy’s reduction of significance is considered. Finally, suggestions of further research linked to the findings and the phenomena is presented.
    [Show full text]
  • Versace's Native American
    VERSACE’S NATIVE AMERICAN A COLONIZED FEMALE BODY IN THE NAME OF AESTHETIC AND DYNASTIC GLORY 1 In this contemporary moment fashion designers have the means to collaborate with Native American fashion designers. However, there is still a flourishing fashion market that refuses to recognize Native American tribes as owners of intellectual property.1 While some brands may initially start on the right track via collaboration with Native artists, it may not always end in success.2 Most recently, Versace has included Native American designs in their ready-to-wear fashion for the 2018 Spring-Summer season. This component of the collection belongs to a tribute honoring Gianni Versace and his original FW ’92 Native American print (Figures 1 and 2).3 I will be discussing the implications of the revived Native American print and how it affects Native North American men and women. In this essay, I will look at Versace’s legacy and his original print; the new Native American Tribute Collection by Donatella Versace; and Donna Karan’s collaboration with Pueblo artist, Virgil Ortiz. I argue that respectful recognition of Native North American property is thrown aside for aesthetic and dynastic glory, which in turn, allows non-Native designers to colonize the ‘exotic’ Native woman’s body by denying Native North American men and women the opportunity to represent themselves to the global fashion community. Virgil Ortiz’s collaboration with Donna Karan illustrates how respectful collaboration can shape the dominant society’s perception of Native North American women. If we use Native North American fashion as a framework to understand how Native designers are working to dismantle mainstream stereotypes, it is imperative that global designers 1 “Navajo Nation Sues Urban Outfitters,” Business Law Daily, March 18, 2012.
    [Show full text]
  • Innovating a 90'S Streetwear Brand for Today's Fashion Industry
    FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY A Thesis submitted to the FAculty of the Graduate School of Arts and Sciences of Georgetown University in partiAl fulfillment of the requirements for the degree of MAsters of Arts in CommunicAtion, Culture And Technology By Dominique HAywood, B.S WAshington, DC May 26, 2020 Copyright 2020 by Dominique HAywood All Rights Reserved ii FOR US BY US: INNOVATING A 90'S STREETWEAR BRAND FOR TODAY'S FASHION INDUSTRY Dominique HAywood, BS Thesis Advisor: J.R. Osborn, Ph.D ABSTRACT This thesis is a cAse study of how a vintAge fashion brand cAn be innovated through humAn centered design for the current fashion industry. IDEO, global design and innovation company, has clAssified humAn centered design as A method for identifying viAble, feAsible and desirable solutions with the integration of multidisciplinary insights (IDEO). For this thesis, the brand of focus is FUBU, for us by us, a 90’s era streetweAr brand that is a product of New York City hip-hop culture. A succinct proposAl for FUBU’s resurgence in the fashion industry will be designed by first identifying the viAbility of the fashion industry and feAsibility of the brand’s revival. ViAbility will be determined by detAiling the current stAte of the fashion and streetweAr industries. This is to estAblish the opportunities and threAts of new and returning entrants into the industry. FeAsibility will be declAred by reseArching the history and current stAte of the brand, its cultural relevancy, and its strengths and weAknesses.
    [Show full text]
  • Fashion Week El Paseo™ 2019 Fact Sheet
    El Paseo Jewelers Fashion Week El Paseo celebrates its 14th year March 16–23, 2019 in the heart of Palm Desert, California, at e Gardens on El Paseo. Fashion Week El Paseo showcases the newest collections by top designers as well as fresh ideas by emerging designers. Produced by Palm Springs Life, it has become the largest fashion event in the West. ROGER MORALES FASHION WEEK EL PASEO RECAP 2018 ATTENDANCE: 13,200 (1,650 per day) GEOGRAPHIC COMPOSITION OF ATTENDEES: Coachella Valley – 46%; Out-of-Market – 54% ECONOMIC IMPACT: $4,950,000 EL PASEO IN-STORE EVENTS PARTICIPANTS: 169 separate in-store events / 25 stores participating SPONSORS & PARTNERS: 42 CHARITIES: 7 receiving over $71,038 VOLUNTEERS: 200 fashionweekelpaseo.com #FWEP #FashionWeekElPaseo GARY BINDMAN ROGER MORALES YASIN CHAUDHRY YASIN 2019 schedule of events SATURDAY, MARCH 16 THURSDAY, MARCH 21 CALIFORNIA UNZIPPED TRUNK SHOW FEATURING CRISTINA OTTAVIANO PRESENTED BY STACY BARTLETT RENSHAW 11 a.m.–3 p.m. 6:30 p.m. Cocktail Reception // 8 p.m. Fashion Show FIDM/FASHION INSTITUTE OF DESIGN AND SUNDAY, MARCH 17 MERCHANDISING’S DEBUT PRESENTATION TRUNK SHOW WITH CALIFORNIA UNZIPPED DESIGNERS 6:30 p.m. Cocktail Reception // 8 p.m. Fashion Show 10:30 a.m.–2 p.m. FRIDAY, MARCH 22 LE CHIEN THE BEST OF SAKS FIFTH AVENUE! PRESENTED BY ANIMAL SAMARITANS 6:30 p.m. Cocktail Reception // 8 p.m. Fashion Show 5 p.m. Cocktail Reception & Silent Auction 6 p.m. Fashion Show & Live Auction SATURDAY, MARCH 23 MONDAY, MARCH 18 THE BEST OF SAKS FIFTH AVENUE PORSCHE AND THE EL PASEO EXPERIENCE TRUNK SHOW COLLECTIONS 6:30 p.m.
    [Show full text]
  • Enclothed Knowledge: the Fashion Show As a Method of Dissemination in Arts-Informed Research
    Volume 18, No. 3, Art. 2 September 2017 Enclothed Knowledge: The Fashion Show as a Method of Dissemination in Arts-Informed Research Ben Barry Key words: arts- Abstract: In this article, I investigate the processes, benefits and dilemmas of producing a fashion based research; show as a method of dissemination in arts-informed qualitative research. I examine a project that arts-informed used a fashion show to analyze and represent interview findings about men's understandings and research; clothing; performances of masculinities. Fashion shows facilitate the dissemination of new qualitative data— embodiment; what I coin "enclothed knowledge"—which is embodied and inaccessible through static or verbal fashion show; descriptions. Fashion shows also enable participants to shape knowledge circulation and allow gender; researchers to engage diverse audiences. Despite these benefits, researchers have to be mindful masculinity; of ethical dilemmas that occur from the absence of anonymity inherent in public performances and participatory; therefore I suggest strategies to mitigate these threats to research ethics. Ultimately, I argue that performance fashion shows advance social justice because the platform can transform narrow, stereotypical understandings of marginalized identities. Table of Contents 1. Introduction 2. Fashioning Arts-Informed Research 3. Form and Fashion 4. The Project 5. Fashion Show Production Process 6. Translation of Research 7. Representation of Participants 8. Engagement of Communities 9. Conclusion Acknowledgments References Author Citation 1. Introduction In this article, I investigate the fashion show as a method of dissemination in arts- informed qualitative research. I explore a research project—Refashioning Masculinity—that used a fashion show to analyze and represent interview findings about men's understandings and performances of masculinities.
    [Show full text]